Chimney Rock Winery Advertising Project.

GenieAdvertising

usus

For:

Chimney Rock Client

CAN YOU

TALK WINE ?

Objectives:

Reposition Awareness Engagement

Buy expensive wine for events

Love mysterious, classy and sophisticated

wine

Target segment

10 interviews

10 Research questions

Trends & Behaviour

Surveys:

Male 32-40

Showoff > $120K

Charming Richard

Repositioning

Perceptual

CAN YOU

TALK WINE ?

CAN YOU

TALK WINE ?

Aesthetical

Awareness

VehiclesTotal reach:

300M

Social Print OOHTV

23% 25% 15%37%

Lorem Ipsum

Lorem

Ipsum

Creative guidelines

Content area Font - Poiret One Font Size – Between

20 and 50 pt

Colour scheme Color 1 - #6B4C2C Cool 2 - #F8D9A7

Positioning of the product

Tagline Font - Poiret One Font Size – 20 pt

Print

Can you talk wine?Can you talk wine?Can you talk wine?

Taste

luxury

mellwirlipuccessS

The way to have

power is to

hold it

Magazines/Newspapers

ForbesEntrepreneur

ESPNTheMagazineSports Illustrated

PlayboyMen'sHealth

WiredSmartComputer

Technology ReviewCIO

WineEnthusiastWineSpectator

SanFranciscoChronicleNewYorkTimes

USATodayNewYorkTimesSunday

Print magazines Online magazines

Newspapers

OOH

CAN YOU

TALK WINE ?

CAN YOU

TALK WINE ?

Can you talk wine?

Online

Smell, SwirlandSipthetasteofsuccess#CRcanyoutalkwine?cr.to/zEckNn3:30PM– 17Mar2016

@chimneyrocksChimneyRock

YouTube

TruView Ads

Non skippable Ads

In video Ads

ChimneyRock(WineAd)

Chimneyrock(WineAdFull)

Chimneyrock(WineAdFull)

Chimneyrockwinery

Chimneyrockwineproduction

Commercial

BESTQUALITY

Quality Success

Media results

ReachTouches per month Eyeballs

150M12 300M

Engagement

CloudWine Event

Event Theme: Can you talk wine?

Objective: Enhance Chimney Rock experience

Speakers Entertainment AudiencePromotion

Event layout

Venue: Fort Mason

Date: Sep 17, 2016

Promotion

Event theme:

Can you talk wine?Number of winners:

20

Private tasting

experiencePrivate Driver

Exclusivity during

the eventPersonalised Kit

Richard’s story

9 AM Goes to work

OOH

11 AM Breaktime Wired

1 PM Lunch

Twitter

4 PM Breaktime NYT

9 PM Dinner CBS

CAN YOU

TALK WINE ?

CAN YOU

TALK WINE ?

CAN YOU

TALK WINE ?

CAN YOU

TALK WINE ?

GenieAdvertising

usus1 - Andy Li ali2016@student.hult.edu

2 - Deval Singh dsingh2016@student.hult.edu

3 - Laura Caballero lcaballero2016@student.hult.edu

4 - Martha Rodrigues mrodrigues2016@student.hult.edu

5 - Prashanth Santhanam psanthanam2016@student.hult.edu

6 - Vitaly Bulatov vbulatov2016@student.hult.edu