Chicago AMA Sponsorship Toolkit

WHO IS THE CHICAGO AMA?

Over seventy-five years strong, the Chicago AMA delivers

cutting-edge marketing programming, and connects with 7,000

– 10,000 Chicagoland marketers across all disciplines and

business industries

With Chicago as an epicenter for marketing excellence today

and tomorrow, no other organization connects as many

marketers with as many opportunities as the Chicago AMA.

OUR PRESENCE IN CHICAGO IS

STRONG

Over 50 events annually

#1 in SEO for Chicago Marketing

LIVE!

SOCIAL MARKETING 101:

Our programming brings the best together

to share knowledge, learn, and connect!

Integrating marketers across digital platforms

BRAG BOARD Leaders Align with Leaders

STRATEGIC PARTNERS

Our supporters & partners connect with our audiences and

members and help us deliver cutting edge creative and

technology solutions

PROGRAMMING PARTNERS

We showcase case studies, best practices and

speakers from top companies from multiple

industries for B2C and B2B

Events for networking, discussing

cutting edge technologies,

cross media story-telling…

EVENT HIGHLIGHTS

• BrandSmart Annual Conference Oct 17

• Special Interest Group (SIGS) Events (COMING - insert branded graphics for events)

• ½ Day Education Series

• Sunrise With Executive Series

• Evening with Expert Series

• Orientations

• Networking Happy Hours

Augmented Reality

DOOH

BRANDED OPPORTUNITIES

WITH CHICAGO AMA

AMA digital and offline media channels

CHICAGO AMA MEMBERS ARE:

• 75% are Manager level or higher

• 50% are Director level or higher

• Over 25% have MarCom responsibility

• Over 20% are brand responsible

By partnering with the Chicago AMA you can easily reach a specific audience and grow your business with a

tailored and integrated advertising program—online, in print and in person. Such a trusted marketing resource

offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness,

generate leads, retain existing customers or acquire new clients, the Chicago AMA provides you with a wealth

of opportunities to reach your intended audience.

WITH THE CHICAGO AMA, REACH:

• 1,100 Members

• 7,000 email newsletter subscribers

• 2,750 Twitter followers

• 1,200 Meet-Up subscribers

• 2,750 LinkedIn Group members

• 2,500 unique website visitors monthly

• Over 1,000 Event attendees annually

• Mailing List of over 7,500 Chicago Marketers

Chapter-wide sponsorships

Reach the entire AMA and influencer

community in the Chicago region

Packages – Include AMA digital and offline media channels

– Integration at relevant events

– Custom opportunities available*

Levels (see table)

– Platinum $25,000

– Gold $17,500

– Silver $10,000

Sponsor individual events!

WHAT YOU GET

• Reach marketers, influencers, and decision

makers where they are!

• Attendees range from 30 at smaller, targeted

events to 300+ for broad,

game-changing conferences

• Ability to sponsor discrete events,

or year-long

• Range of integration opportunities includes

pre-event promotion, event signage, and post

event message integration

• Pricing — see table

SPECIAL INTEREST GROUP (SIG) EVENTS • Mission-Driven Marketing: Innovative fundraising in the

new normal - Non-profit - Sept 20, 2012

• Decoding The Meaning Of Package Design –

CPG - October 3, 2012

SIGNATURE EVENTS • BrandSmart - Oct 17, 2012

• Evening with an Expert - Nov 1, 2012

• Sunrise Execituive Series

• ½ Day Spring Educational Conference

AMA Chapter-wide sponsorships

Platinum Gold Silver

$25,000 $17,500 $10,000

Integration at relevant events* All events Choose up to 5 1 event

Digital presences Integration in website, job

boards and/or business

directory, email distribution,

social media channels

Integration in website and

email distribution

Integration in website and

select email distribution

Custom opportunities Dedicated team to brainstorm

event and channel integration

Signature event collaboration ---

AMA event sponsorships

Sponsorship Opportunity Attendees One Time Annual

BrandSmart 2012 300 $2000+ NA

SIG or SIG Events (4-6 mtgs. Annually per SIG) 25-40 $250 $1,500

BiWeekly Newsletter 7000 subscribers $500 N/A

Sunrise Executive Series 75-100 $750 N/A

Evening with an Expert Series 100-175 $1,000

Chapterwide Sponsor Custom Packages N/A $10,000 +

Membership Orientations 25-50 $250 $1,500

Happy Hour Networking Events Annually 75-150 $250 $1,000

SIL

VE

R –

CH

AP

TE

RW

IDE

DESCRIPTION Ala Carte

Value

SPECS/REQUIREM

ENTS REACH FREQUENCY

ONE TIME

COST

ANNUAL

COST

NOTES OR

LINKS

One Custom sponsor message email in Chicago AMA’s bi-weekly

connection to promote whiteboards, resources or other custom material.

• Two (60 day) job postings on Chicago AMA’s

Job Referral Service.

• One complimentary annual membe

10000

http://www.chicag

oama.org/sites/de

fault/files/pdf/AMA

_sponsorship_v3.

pdf

Company Logo on www.ChicagoAMA.org on hompage at bottom of

page and rotating banner. 1000

Company Logo and description in Sponsors section of

www.ChicagoAMA.org 1000

BrandSmart - Silver Package 2000

CMO Breakfast Series - Silver Package 3-4 events annually 2000

Evening with an Expert - Silver Package 3-4 events annually 1500

1/2 Educational Conference - Sliver Package $??? - $1000

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings

Networking Mixers (3-6 annually) - Represented as a sponsor at all

Chicago AMA networking mixers

Free Platinum listing in the Chicago AMA online directory 100

Material insert in Chicago AMA's mailed new member welcome kit.

(8.5x11) 500

One use of annual mailing list to Chicago AMA members. 500

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings

GO

LD

– C

HA

PT

ER

WID

E

DESCRIPTION Ala Carte

Value

SPECS/REQUIREM

ENTS REACH FREQUENCY

ONE TIME

COST

ANNUAL

COST

NOTES OR

LINKS

One Custom sponsor message email in Chicago AMA’s bi-weekly

connection to promote whiteboards, resources or other custom material.

• Two (60 day) job postings on Chicago AMA’s

Job Referral Service.

• One complimentary annual membe

10000

http://www.chicag

oama.org/sites/de

fault/files/pdf/AMA

_sponsorship_v3.

pdf

Company Logo on www.ChicagoAMA.org on hompage at bottom of

page and rotating banner. 1000

Company Logo and description in Sponsors section of

www.ChicagoAMA.org 1000

BrandSmart - Silver Package 2000

CMO Breakfast Series - Silver Package 3-4 events annually 2000

Evening with an Expert - Silver Package 3-4 events annually 1500

1/2 Educational Conference - Sliver Package $??? - $1000

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings

Networking Mixers (3-6 annually) - Represented as a sponsor at all

Chicago AMA networking mixers

Free Platinum listing in the Chicago AMA online directory 100

Material insert in Chicago AMA's mailed new member welcome kit.

(8.5x11) 500

One use of annual mailing list to Chicago AMA members. 500

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings

PLA

TIN

UM

– C

HA

PT

ER

WID

E

DESCRIPTION Ala Carte

Value

SPECS/REQUIREM

ENTS REACH FREQUENCY

ONE TIME

COST

ANNUAL

COST

NOTES OR

LINKS

One Custom sponsor message email in Chicago AMA’s bi-weekly

connection to promote whiteboards, resources or other custom material.

• Two (60 day) job postings on Chicago AMA’s

Job Referral Service.

• One complimentary annual membe

10000

http://www.chicag

oama.org/sites/de

fault/files/pdf/AMA

_sponsorship_v3.

pdf

Company Logo on www.ChicagoAMA.org on hompage at bottom of

page and rotating banner. 1000

Company Logo and description in Sponsors section of

www.ChicagoAMA.org 1000

BrandSmart - Silver Package 2000

CMO Breakfast Series - Silver Package 3-4 events annually 2000

Evening with an Expert - Silver Package 3-4 events annually 1500

1/2 Educational Conference - Sliver Package $??? - $1000

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings

Networking Mixers (3-6 annually) - Represented as a sponsor at all

Chicago AMA networking mixers

Free Platinum listing in the Chicago AMA online directory 100

Material insert in Chicago AMA's mailed new member welcome kit.

(8.5x11) 500

One use of annual mailing list to Chicago AMA members. 500

Member Orientations (10-12 annually) - Represented as a sponsor at all

Chicago AMA Member orientation meetings