Charles H. Matthews, Chair, LCoB Steven Doehler, DAAP Carlee Poston Escue, CECH
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Charles H. Matthews, Chair, LCoBSteven Doehler, DAAP
Carlee Poston Escue, CECHJason Heikenfeld, CEASUniversity of Cincinnati
“UC|3: The Role of Innovation Transformation, Academic, and
Community Partners”
29th Annual Entrepreneurship Education FORUM
Cincinnati, OH06 November 2011
2Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Agenda: IntroductionsUC|3 Vision, Mission, and Program Role of Innovation Transformation in
the CurriculumQ&A
3Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Grassroots Initiatives
Universities Support
Incubators Events
Network
Gov’t
AngelFunds
VCFunds
4Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
LCoB
Engineering
Law
Medicine
DAAP
CCM
A&S
CECH
5Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Premise: Provide a mechanism by which ideators (across campus and the community) can work collaboratively on the development of new products and businesses.
6Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
• Problem/Opportunity:• Many new product and business ideas are not
pursued by faculty, students, and members of the community due to the time constraints and poor access to resources needed to develop their ideas
• Students need real-world problems to work on as part of their education
7Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
• Solution:• Use ideation, evaluation and development of the new
product and business ideas as course content across ideation, commercialization, and social need
• Develop cross college courses that create interdisciplinary teams of business, engineering, industrial design students, and more
• Extend course duration across multiple quarters/years
• Support and promote the channels needed to move IP to commercialization.
8Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
UC3
conceptualize
commercialize
change!
A certificate in Innovation Transformation.
9Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Provide a framework to partner a small, self-selected set of students with local innovators, entrepreneurs, policy makers, and funders
Provide students the foundational courses to develop not only interesting but marketable ideas before they enter the required capstone project/thesis
Provide mentoring during senior design/thesis to implement a marketable idea
Promote a culture that builds strategic relationships to bring ideas to market at/after graduation
UC3 Vision
10Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Concept-Commercialization-Entrepreneurism
11Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
Introduction to Innovation Transformation(3 hrs)
Summation Innovation Transformation(1 hr)
Electives (9 hrs)
Hybrid (12 hrs)
Electives (9 hrs)
Electives (9 hrs)
Track CoreDSGN 6000
Innovation & Ideation(3 hrs)
Track CoreENTR 2001
Essentials of Entrepreneurship
(3 hrs)
Track CoreOLHR 4051
Ideas as a Force for Change
(3 hrs)
12Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
UC3 for Engineering: the challenges (energy, environment, cyber security, etc.) are too complex for traditional engineering problem solving, need to engage other disciplines and more creative problem solving.
Engineering for UC3: real prototypes, make functional demos, inject technology, solve complex multivariable problems, A REAL STARTUP!
Accessibility! Easily fits into the ‘packed’ engineering curriculum, which is unique from many other programs which can delay graduation or require advanced placement. Is not just for ‘A’ students!
Exposure and Interaction! Engineers interacting with business students, not a stretch... Political science? Fashion design? Psychology? A stretch!
UC3 – Engineering…
Questions and Answers
Center for Entrepreneurship
Education & Research
Lindner College of Business ♦ Carl H. Lindner Hall ♦ Cincinnati, OH 45221-0165 phone: (513) 556-7133 ♦ fax: (513) 556-5499 ♦ email: ecenter@uc.edu ♦ web: www.ecenter.uc.edu
University of Cincinnati
Preparing the next generation of entrepreneurs…
14Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
15Dr. Charles H. Matthews
Lindner College of Business | University of Cincinnati
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