Charity Whitepaper: Social Media & Fundraising

How charities can future-proof their fundraising strategy

Social Media & Fundraising

Charities must choose:

Charities must choose:embrace social media

orchase a decreasing supporter base

This slideshow is a summary of our latest

whitepaper.Go to slide 26 for a link to the full version

The Problem

Supporters are losing trust in charities

It’s hard to find the best way to reach new, younger supporters

It’s hard to know which new technology to use

The digital landscape is complex & fragmented

Recruiting digital marketers is hardEspecially in an industry with a skills shortage

The Stats

Smartphones are widespread

Donors are on social media

…even the wealthy ones

What charities need to do

Regularly profile supporters so you know who to targetmany charities are relying on out-of-date donor demographic data

Find similar people in their favourite social channelpeople who share key characteristics with your current supporters are more likely to donate

Test & refine messagingsocial media is a quick and low-cost way of generating feedback on new messaging ideas

Find & approach influencersto spread your reach within your target audience

Stay informed on new techthey’re opportunities in disguise

Connect TV with socialby synchronising social ads with your TV ads

Carry out attribution analysisprove the downstream value of social campaigns with data that can inform future activity

Test new techyou don’t need to go all-in. Take advantage of trends and keep testing new mediums and tools to stay future-proofed.

Download the full whitepaper

Your guide to raising funds on social media

Get in touchWe’ve worked with some of the UK’s top charities, and we’d love to have a chat with you about how we can help your organisation.

01793 715440 | contact@equimedia.co.uk

Marketing