Transcript
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CHAPTER 6
OPPORTUNIT I!ENTIFICATION
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O"#e$tives
The oje!"#$e% of "h#% !ha&"er are "o'
&ro$#de an nder%"and#n of a $#a*e(+ora*e) %#ne%%
o&&or"n#" #den"#f#n, o%er$#n and ana*%#n re*e$an"
$ar#a*e% and "rend% #n "he en$#ronen" "ha" !an e a %or!e of
ood o&&or"n#"#e%&ro$#de %"den"% +#"h no+*ede and %#**% #n ana*%#n and
#den"#f#n "he o%" a""ra!"#$e and %#"a*e %#ne%%
o&&or"n#"#e% %#n S/OT ana*%#% and %"ra"e#! &*ann#n
e"hod
&ro$#de %"den"% +#"h %#**% #n de$e*on a %#ne%% ode* "o
!a&"re and "rn a %#ne%% o&&or"n#" #n"o a $#a*e %#ne%%
%"ar"-&
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%earning Out$omes
At the end of this $hapter& students should "e a"le to'
de$e*o& ener#! %#**% #n #den"#f#n and !a&"r#n
o&&or"n#"#e% #n "he#r !areer and *#fe
a&&* ener#! ana*"#!a* %#**% %!h a% "he a&&*#!a"#on ofS/OT ana*%#% "o "he#r +or
e !rea"#$e and #nno$a"#$e #n de$e*on ne+ %#ne%%
ode*% or are"a*e &rod!"%
+or #n ro&% effe!"#$e* and haron#o%*#n!*!a"e a *#fe-*on a""#"de and !o#"en" "o+ard
!on"#no% %e*f-#&ro$een" and &rofe%%#ona*
de$e*o&en" "hroho" "he#r !areer
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Introdu$tion
Fndaen"a**, a** %#ne%% oran#a"#on% ex#%" "o &ro$#de a
%er$#!e or &rod!" "o "he#r !%"oer% a" a &r#!e +h#!h !an #$e
&rof#" "o "he en"re&rener% and &ro$#de $a*e "o "he !%"oer%.
Therefore, o%" %#ne%% o&&or"n#"#e% e$o*$e and de$e*o& froan effor" "o f#** a a& #n "he for of need%, +an"% and !rea"#on of
$a*e "o "he !%"oer%.
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'$anning the Environment
&ro$een" of ex#%"#n &rod!"% or #n"rod!"#on of e""er
a*#" ne+ &rod!"%.
F*f#**#n "he a&% of need%, +an"% and !rea"#on of $a*e "o
!%"oer%.
O&&or"n#"#e% a%ed on *o!a* are" or %#ne%% ad$an"ae%!h a% %&&* and deand, !o&e"#"#on, !o%" ad$an"ae,
a*#" ad$an"ae, re&"a"#on and rand ad$an"ae, e"!.
O&&or"n#"#e% a%ed on a!ro fa!"or% %!h a%
"e!hno*o deora&h#!, eora&h#! and &%!hora&h#!fa!"or%
&o*#"#!a*
"rend, e"!.
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(usiness Ideas
The fo**o+#n are exa&*e% of &o%%#*e %or!e% of %#ne%% #dea%'
Ba%ed on +or ex&er#en!e.
Ba%ed on ho and #n"ere%".
Ba%ed on !han!e en!on"er% or o%er$a"#on% +h#*e "ra$e**#n.Ba%ed on fa#* %#ne%%.
Ba%ed on %e%"#on fro %&o%e( ), %#*#n% and fr#end%.
Ba%ed on %#ne%% ne"+or%.
Ba%ed on *o!a* need%, +an"%, &ro*e or f#nd#n a&% #n "he are"&*a!e.
Ba%ed on are" "rend or are" ro+"h &o"en"#a*.
Ba%ed on !on %!!e%%f* %#ne%% ode*.
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(usiness Ideas )$ont*+
Ba%ed on fran!h#%e %#ne%%.
Ba%ed on %ear!h#n and %ee#n of ood o&&or"n#"#e% #n "he
en$#ronen".
Ba%ed on ex&er#en"a"#on, "r#a* and error e"hod% and e""er
&rod!" de$e*o&en". Ba%ed on #*d#n #n"erna* %"ren"h% %!h a% %#**%, !a&a#*#",
ex&er#en!e%, re%or!e% and ne"+or% %o "ha" o e!oe "he e%"
and o%" %#"a*e &er%on "o !a&"re "he o&&or"n#". The%e
add#"#ona* %"ren"h% "ha" o #*d a ae o&&or"n#"#e% %eeo or %#n*e o o" fro or !o&e"#"or%.
Ba%ed on read#n% fro aa#ne%, oo% and #n"erne".
5oo#n for ood ex#%"#n %#ne%% for %a*e.
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'$reening& Anal,sis and 'ele$tion
of the Opportunities
B na"re, %#ne%% en$#ronen" #% a*+a% *#e a !o&e"#"#$e
ae, on* "he e%" +#** +#n "he !o&e"#"#on.
6 n order "o +#n "he ae, an en"re&rener %" !hoo%e a %e!"or "ha"
%#"% h#% #n"ere%", a%ra"#on, %"ren"h, !a&a#*#"#e% and re%or!e% and
f#nd a are" o&&or"n#" "ha" offer% h# a""ra!"#$e and &o%#"#$efa!"or% %!h a% a %#a*e are", h#h ro+"h are" and #n#
!o&e"#"#on.
e need% "o #den"#f a %#ne%% "ha" he enjo% do#n and ha% "he
%#**% "o &rod!e h#h a*#" &rod!" and !an ae "h#% &rod!"
a" a !hea&er !o%" and "h%, !an %e** a" an a""ra!"#$e &r#!e and #n"he &ro!e%%, ae% %oe &rof#" and !on"r#"e% e""er $a*e "o
"he !%"oer%.
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Criti$al 'u$$ess Fa$tors of an
Entrepreneur
n"re&rener#a* !hara!"er#%"#! and "ra#"% %!h a% e#n
hard+or#n, a*er" "o o&&or"n#"#e%, &er%e$eran!e(de"er#na"#on),
+#**#n "o "ae !a*!*a"ed r#%%, "o*eran!e for a##", h#h need
for a!h#e$een", #n"erna* *o!% of !on"ro*, oa* or#en"ed, e"!.
no+*ede and ex&er#en!e #n "he f#e*d.
Sof" %#**% %!h a% *eader%h#&, !on#!a"#on and neo"#a"#on
%#**%.
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Criti$al 'u$$ess Fa$tors of an
Entrepreneur )$ont*+
:dea"e re%or!e% %!h a% !a"a* and han re%or!e.
;ood ne"+or#n+#"h &o"en"#a* !%"oer%, %&&*#er%, ex&er"%,
&o"en"#a* +orer%, aner% and #n$e%"or%.
;ood $#a*e %#ne%% o&&or"n#"#e% +#"h an &o%#"#$e anda""ra!"#$e en$#ronen"a* fa!"or% %!h a% are" %#e, are"
ro+"h, #n# or "o*era*e !o&e"#"#on, ood %&&or" %%"e
and a ood %#ne%% !on!e&", %"ra"e, %ond %#ne%% &*an and
e"#!*o% exe!"#on de"a#*%.
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Ade-ua$, Threshold
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'trategi$ Planning For 'mall
(usiness
'trength& .ea/ness& Opportunities and Threat )'.OT+
Anal,sis
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'trategi$ Planning For 'mall
(usiness )$ont*+
'trength& .ea/ness& Opportunities and Threat )'.OT+ Anal,sis
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0a$roenvironment Anal,sis
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(usiness 0odel
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