Transcript
Presenting Persuasive Messages
Today’s Agenda
Upcoming Dates Today – Chapter 11 and Chalk Talk assignment
Friday – Pick speaking days for persuasive presentation,
persuasive speech assignment, full class chalk talk
Monday – Critical thinking essay assignment, DUE: speech
topic, thesis, pattern.
Chalk Talk
Chapter 11
Chalk Talk
Impromptu
Draw a question when you get to class. 3
minutes to prepare. 1 minute speech.
Thesis: Today I’m going to tell you “then say
the question”
○ Important: Thesis, 2-3 main points, restate
thesis, clincher.
Persuasive Messages
Messages that influence an audience’s
choices by changing their responses
toward an ideas, issue, concept or
product
You are the target and sender
Be a competent consumer and producer
Inform/Persuasive reinforce each other
Inform vs. Persuasive
Types of Persuasive Speeches
Speech to inspire – influence listeners’ feelings or motivations (uplift) Ceremonial – graduation, rallies, etc.
Speech to convince – delivered with intent of influencing listeners’ beliefs or attitudes (change beliefs/attitudes) Not required to act.
Speech of action – given for purpose of influencing listeners’ behaviors and actions Change the beliefs or attitudes, plus act on
them
Creating an Effective Message
Be explicit
Use argument
Reasoning, evidence, support
Use testimonial evidence
Use specific numbers
Persuasive Content
Question of fact
Question of Value
Question of policy
Patterns for Persuasive
Presentations
Problem-Cause-Solution (p. 141)
Or Problem - Solution
Monroe’s Motivated Sequence (p. 144)
1. Capture Attn, 2. Describe a problem, 3. Present a Solution, 4. Visual
the Solution, 5. Request Action
Persuasive Strategy #1
Consistency persuades
Audience is more likely to change their
behavior if the suggested change is
consistent with their present beliefs,
attitudes, and values
Presenter promotes change by showing how
the promoted activity is consistent with the
audience’s past behavior
Example
Persuasive Strategy #2
Small, Gradual Changes
Audiences are more likely to alter their
behavior if the suggested change will require
small, gradual changes rather than major,
abrupt changes
Boomerang effect – When the presenter
asks for too much change, too soon, the
audience likes the presenter and the
proposal less after the presentation
Example
Persuasive Strategy #3
Benefit Analysis
Audiences are more likely to change their
behavior if the suggested change will benefit
them more than it will cost them
Costs – time, money, commitment, energy,
skill
As a presenter, how can you reduce costs
so the audience will feel the costs are worth
the benefits?
Example
Persuasive Strategy #4
Needs Fulfillment
Audiences are more likely to change if the
change meets their needs
Examples
Review/Wrap-Up
Monday
Critical Thinking Essay
DUE:
○ Persuasive Speech
Topic
Thesis
Pattern
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