Channels Sales presentation - CLOUDIO TV + FREESAT

CLOUDIO TV+ FREESAT

Find out how Freesat can benefit your business

August 2016

OUR BIG MISSIONFREESAT IN 5

THE BIGGER OPPORTUNITYMAKING IT HAPPEN

MORE INFO

What’s inside?

EPG FeesShareholder contribution(BBC & ITV)

Product royalties On Demand fees &revenue share

How Freesat is funded

Freesat is a not for profit organisation; all income is reinvested into the platform to create new products and give customers the best possible user experience.

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Highly valuable segment of the audience for advertisers

Freesat has the highest % of AB social grade viewers of any TV Platform in the UK

On Demand

Freesat has a dedicated area of the UI for VOD services, comprising of both free and pay HTML5 apps.

Showcase – Freesat’s handpicked TV recommendations service

On TV, Showcase appears as a richly designed area of our TV Guide and features curated picks from our in-house editorial team highlighting the best programmes coming up and On Demand.

Freesat’s mobile app

Not only does our handy little telly app come equipped with a TV guide, you can also set recordings on the go and launch apps and players on demand.

Marketing support

We will promote the launch to our engaged customer base through various comms channels:

• Freesat website

• Promotion via homepage, which reaches over 300,000 unique monthly users during Peak

• Social media

• Promoted activity across Facebook and Twitter, boasting over 55,000 followers

• Email

• Dedicated launch emails sent to our customer database –currently over 80,000

Pre-launch

Marketing support

We can offer marketing and editorial support via:

• Highlighting new and interesting programmes in Showcase (if fitting with our editorial guidelines)

• Promoting interesting and noteworthy programmes in ’Your TV Showcase’ email which reaches 57,500 people each week (if fitting with our editorial guidelines)

• Showing promotional videos on our Barker channel, due to launch Q4 2016

• Communicating and promoting the channel to colleagues at retail touchpoints (around 3,500 colleagues a quarter)

After launch

THANK YOU