Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

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Presented to the AMBA Global Leadership Conference 2014 in Nantes, France

Transcript

Ben Matthews - @benrmatthews

Global Leadership Conference 2014

The Changing Face of Media

Digital Grows as a Source for News

For Many, Mobile Means More News

More People Getting News on Social Networks

Journalists Getting Trained in Social

Size of Social Media Networks

Top Facebook Publishers

Facebook Overtakes Google for Referral Traffic

Facebook Adapting to be More News Focussed

Shift in Mobile Users - And Advertising Revenue

Facebook’s Plot to Conquer Mobile

Poke, Messaging - Now Paper

Paper is Beautiful Reading for Messy News

Twitter is a Beautiful News Reader

Twitter is Already Optimised for Mobile

The Search for the Perfect News Feed

A Change is Coming...

Old Media Plays New Media

#GuardianCam

#Instafax

What Do You Need to Succeed?

1. Mobile First

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

4. Be there first

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

4. Be there first

5. Build relationships

Beautiful, Mobile, Attention Grabbing Media?

Thank You

@benrmatthewsbenrmatthews.comhttp://bit.ly/bensamba

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