Transcript
Education Travel Centre (ETC) - Education arm of Chan Brothers
Coordinators for ETC: Mr Marc Teng (Business Development Manager)Mr Vincent Goh and Jessica
TEACHER WORK ATTACHMENT19 NOV TO 21 NOV 2012
Teacher Work Attachment
Chan Brothers Education Travel Centre (ETC)
ETC Business Development Manager - Mr Marc Teng
New Zealand Trade Education Counsellor in SE Asia - Mr Izak Human
Korea Trade Organisation (Singapore Office) Manager – Ms Catrin Moh
Tour Guide – Ms Yik Cheng Fong
Education Travel Centre (ETC) Objectives:• Integrating education element to
tourism - premier partner of education institutions worldwide in the delivery of school based curriculum.
• Synchronise with school syllabus so as to make the overseas trips more relevant.
LJ encourage active learning
Paradigm shift in LJ
Paradigm shift in LJ
Achieving the balanced scorecard – integration of syllabus and MOE values
Ensuring relevance to targeted students Providing learning experience which is
reliable and satisfactory
Introduction to Basic Marketing Concepts [Strategic Planning and Marketing Mix]
Marketing 101 4 Ps of marketing - price, product,
promotion, place 4C cost, competitor cost and consumer
4 Ps of marketing
Price - discount given, dumping cheaper price in other country, upstream supply scrutinised to maintain cost of production
Promotion - sales promotion also known as marketing
communication above the line -brochure, TV, radio ad, outreach prog, CSR corprate social responsibilty,below the line - direct sales door to door, telecommunication
Place - more distribution points means greater catchment 545 outlet. a place with more activities
Product - e.g Apple product
Most important – who are the target customers?
Porter five force model
Remaining Competitive Who are the main competitors or rivals? suppliers bargaining power threat of new entrants bargaining power of customer threat of substitutes
Keys to growing business
weak bargaining power of supplier high barrier of entry docile buyers less threatening rivals no substitute
Group work
Teachers are grouped to look into the use of the 4Ps in helping the school increase recruitment
Introduction to the operations of Airlines and Hotel Industries around the world
Skytrax rating based on security, comfort, in-flight entertainment
1. Qartar2. Asiana 3. SIA4. Cathay Pacific5. ANA All nippon6. Etihad7. Turkish8. Emirates
flightlookup.com, Star alliance
Accommodation for students
Rating of hotels based on rooms, services, facilities
hotels dormitory home stay farm stay
Planning an LJ
What is the nature of LJ? What is noteworthy about the chosen
destination? What we do not have in Singapore? What are the learning points? How is it applicable in the Singapore
context?
Always have the end in mind
Tour of the various departments of Chan Brothers
The new expansion – for Asia tours
Ticketing office on the ground floor of Hong Lim Complex for China tours
Ticketing office on the 7th floor in Hong Lim Complex for long haul tours
Day 3: Visit to Korean Tourism Office
Presentation by Catrin Moh http://www.facebook.com/KTOMICE
Field Experience- Sharing by guides on different techniques in conducting guided tours
Yik Cheng Fong 93380817 chingf0817@gmail.com
Different types of tour:
Sit in coach (SIC) Tour group Independent group MICE Cruise Student groups Exchange program Others eg. Assistance in filming of
documentary
More about guiding Free lance nature – tour guide licence issued by
tourism board Familiar with basic time, routine, routes Having good relationship with existing tour guide,
get thrown job Exam based on both theory and practical e.g.
history, development - The licence has to be renewed every 3 yrs after she has done 21 hours of product development e.g tour of Pulau Ulbin etcsomething not in curriculum, how to manage people barrier free, different sites, architecture or fengshui
Be discerning – sensitive to the needs of different tour groups.
Outfield [Gardens by the Bay]
Cloud Forest Observatory
Outfield [Gardens by the Bay]
Plus 5 degree – video show on global warming and its global impacts
Outfield [Gardens by the Bay]
Above -Flower Dome Observatory
Bottom Left -OCBC skywalk Bottom right - garden cruiser @ Chinese garden
Day 3
Literature Review and Review of Existing Learning Journey pedagogies
Research- Mapping the Pedagogies to different places of interest
Production of Learning Journeys Lessons to meet needs of individual schools
Planning using SIOModel
Planning using the LJ balanced Scorecard
The Paradigm Shift In Learning Journeys
Strengths The approach allows us to use Geographical
Inquiry in Fieldwork Investigation which is aligned to the new syllabus requirement.
By using the approach it allows the students to identify the specific learning objectives and outcomes for the students.
It helps the teachers evaluate the activities to be carried out at the different destinations better.
It helps to ensure the quality the learning experience for the students and teachers.
The Paradigm Shift In Learning Journeys
Weakness/Areas for improvement Teachers may not be familiar with the
destinations in planning the activities. Teachers require more inputs from other
organizations e.g. Korean tourism organization and schools.
Limited Fund may limit the choice of destinations in aligning with the activities planned.
Integrating RAMS
Presented to you by:
Mrs Sue-Ann LimMrs Lily Lee
Thank you
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