Transcript
Engaging Millennials through Conversational Search
March 12, 2009 @ 7:45 a.m.Brad Bostic, Co-Founder, ChaCha
Millennials:What do YOU know
about them?
Confidential & Proprietary, ChaCha Search, Inc.
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Confidential & Proprietary, ChaCha Search, Inc.
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{Video will play here}
3 minute Video of Millennials answering questions on how they view today’s technology / advertising
It’s About Relevant Conversation
• Listen to what they are saying
• Be where they are
• Be creative
• Two way dialogue
• Consistent messaging
Confidential & Proprietary, ChaCha Search, Inc.
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Confidential & Proprietary, ChaCha Search, Inc.
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ChaCha is like calling a smart friend.
Confidential & Proprietary, ChaCha Search, Inc.
6October 2008
Mobile User and Demographics
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ChaCha is Viral
A new userevery 7 seconds!
Used an average of21 times per month
92%hear about ChaCha
from friends or family
2008
How ChaCha works
Confidential & Proprietary, ChaCha Search, Inc.
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{Video will play here}
50 second Video showing how ChaCha advertising works
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