CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video
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Down & Dirty Video:Engaging eLearning Video on a Budget
Greg Owen-Boger
Vice President & Trainer
©2008
• eLearning is here to stay
• Producing video can be challenging
• Being on camera is challenging
However…
• Video isn’t as mysterious as we think
• New technologies make it easier
As We Know…
Practical hands-on strategies for
producing talking head videos on a
budget
Today’s Goal
Who’s currently producing video?
What successes and/or challenges
are you facing?
Who wants to start producing video?
1. What does he know about video?
• Theatre/film background
2. Presentation skills training? Online?
• Better than reading a book www.onlinepresentationskillstraining.com
• Blended approach to live instructor led sessions
You’re Thinking
About These Videos
Created for
KinetiCast.com
Same content as this
presentation
Model the behaviors
Imperfect on purpose
Agenda
Video Production Basics
Engaging Learners on Camera
Which should we address first?
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
1. Start with a well-planned instructional design
with clear goals & learning objectives
2. Consider your brand
Video Production Principles for eLearning
• Identify video opportunities to support #1
• Shoot video consistent with #2
• Eliminate distractions from both
1
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
• You may not need expensive professional equipment
• Fancy features do not necessarily help you meet your goals
• Professional cameras are complicated
Camera Principles
• Standard vs. high definition
• Media storage & communication with editing software• SD card
• Tape
• Hard drive
• DVD
• USB
• Cable
• Audio quality & capture method
Camera Type Considerations
1
• Placement
• Angle
• Framing
• Headroom
• Looking room
• Tilt
Camera Basics
http://youtu.be/Im-d5sFe2GQ1
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
• Try to flatter
• Accentuate the positive
• Reduce the negative
• Avoid
• Overhead light
• Natural light
Lighting Principles
2
3-point
lighting
Controlling the Light
http://youtu.be/wC0V9nA_Iic2
Professional grade
Lighting Options
Consumer grade
Recommendation:
• Adjust distance of
light source
• Use diffusion
material
Be aware of:
• Harsh shadows
• Color of the light
Light Intensity:The strength & brightness of the light
2
Be Aware Adjust
Bags under eyes & double chins
Add a dim up-light under the chin to reduce shadows
Glare from glasses Move lights up & back
High contrast on darker skin tones
Add more diffusion
Shine from bald headsMove lights down & out placing less emphasis on top of head
Thinning hairMove lights down & eliminate back light placing less emphasis on top of head
• Adjustments may have adverse effect somewhere else
• Choose your battles
Beware
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
• Clear audio is often more critical than quality of video
• Many cameras lack good audio capabilities
• External microphone may be necessary
Audio Capture Principles
2
• Options
• Plug into camera if possible
• Capture audio through
computer
• USB vs. analog
• Synch with master audio
track when editing
Using External Microphones
• Not in the shot
• Distance from
subject to capture
natural volume level
• No shadows
Microphone Placement
MIC
Identify room noise
• Hum of HVAC,
printers, computer fans
• Phones & other
electronics
• White noise & sound
bounce
Beware: Before You Shoot
Eliminate distractions
• Turn off what you can,
muffle what you can’t
• Soften walls and floor
with acoustic foam,
draperies, carpeting
Place keys in the refrigerator as a reminder
Internal noise
• People
• Phones
• Footsteps
Reshoot if Distractions Exist
External noise
• Trains & traffic
• Car horns
• Sirens
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
Where in the building?
• Quiet, low traffic
• Controllable light
• Large enough to accommodate equipment
Principles for Setting Up Your Studio
3
Location Considerations
Natural habitat
• Office
• Out in the field
Studio
• Branded
• Green screen
Setting Up Your Studio
SetDecoration
• Try for balance &
harmony
• Eliminate distractions
• Connect with your
brand
3
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
• Be appropriate for your brand
• Flatter your body & face
• Eliminate distractions
Principles of Wardrobe, Hair & Complexion
3
Do
• Choose solids
• Contrast with other clothing & surroundings
Wardrobe
Don't
• Wear patterns or narrow stripes
• Wear too much white
• Choose fabrics that shine
3
• No fly-aways
• Keep it off the face
Hair
3
Video & lights create shine, blotches, uneven
tone, make pale skin paler & dark skin darker
Recommendation:
Use powder often
to even out tone
& reduce shine,
especially on nose
& forehead.
Complexion
3
Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair and Complexion
Editing
• Just because you can doesn’t mean
you should
• Keep things simple
Principles of Editing
3
• Exports/works with course-building software, SCORM, LMS
• Import variety of video & image formats
• Run multiple video & audio tracks
• Edit sound including noise reduction
• Add text & titles
Features to Look For
3
Editing Software
Greg Owen-BogerVP & Trainer
greg@turpincommunication.com
773-256-9406
http://www.linkedin.com/in/gregowenboger
©2008
www.turpincommunication.com
Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
5
• Being on video is unnatural & stress inducing
• Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth
• Others are looking at you now & later
• Learners must be (feel) engaged
• You must appear & sound natural while still being
• Knowledgeable, professional, real, credible, honest
Key Principles
5
Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
Only better.Be yourself.Find your focus.
5
Adapt to the environment
you’re in.
Allow your personality to shine through.
Take control of your
thoughts.
Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
Speak to one
person
Friendly
relationship
Solid eye contact
to camera
Be Specific andGet Personal
Terry Gsell, Director
http://youtu.be/P2p2I_MPing5
Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
• Well-thought-out & detailed instructional design is critical
• Sounding spontaneous is necessary for learner engagement
• Instructor must know & understand the content 100%, but not recite a script
Principles of Sounding Conversational
6
• Follow the instructional design
• Deliver the learning objectives
• Be clear & concise
• Engage your friend through the
camera
• And sound conversational?
So… How Do You
Create Notes and Improvise Around Them
http://youtu.be/wzsAezUbAvQ
Refer to
sample
script, page 7
The Process
Smile, Engage Your Friend, and… Action!
Review Out Loud
Create Notes as Cue Cards
Gather Thoughts, Make Connections
Write Script or Detailed Outline
Start with Excellent Instructional Design
6
• Learn to sneak a peek
• Be patient & ask it of others
• Take breaks
• Break it down into manageable clips
• Understand what can be edited & what can’t
• Do as many takes as it takes
• Do not settle for just OK, but do not strive for perfection either
Other Recommendations
6
Agenda
Video Production Basics
Engaging Learners on Camera
Greg Owen-BogerVP & Trainer
greg@turpincommunication.com
773-256-9406
http://www.linkedin.com/in/gregowenboger
©2008
www.turpincommunication.com
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