CEREBRA INTEGRATED TECHNOLOGIES LIMITED

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INTRODUCTION

INDUSTRY PROFILE

We use the term information technology or IT to refer to an entire industry In actuality

information technology is the use of computers and software to manage information In some

companies this is referred to as Management Information Services (or MIS) or simply as

Information Services The information technology department of a large company would be

responsible for storing information protecting information processing the information

transmitting the information as necessary and later retrieving information as necessary

History of Information Technology

In relative terms it wasnt long ago that the Information Technology department might have

consisted of a single Computer Operator who might be storing data on magnetic tape and

then putting it in a box down in the basement somewhere The history of information

technology is fascinating check out these history of information technology resources for

information on everything from the history of IT to electronics inventions and even the top 10

IT bugs

Modern Information Technology Departments

In order to perform the complex functions required of information technology departments

today the modern Information Technology Department would use computers servers

1967-1973 Minicomputers processors network and freedom

Fast repetition Birth of the Minicomputer

Fast repetition Integrated Circuits processor companies

First microcomputers

Software of mini- and microcomputers Unix CPM and programming

languages

Internet and Ethernet

1

1974-1977 Birth of the Personal Computer

The first self-built microcomputers

Club stuff

Software C Basic

1977-1980 Home computers

Commodore PET Apple II Radio Shack

Apple

Microsoft

Software

IBM PC first prototype

1965

Digital Equipment Corp introduced the PDP-8 the first commercially successful

minicomputer The PDP-8 sold for $18000 one-fifth the price of a small IBM 360

mainframe The speed small size and reasonable cost enabled the PDP-8 to go into

thousands of manufacturing plants small businesses and scientific laboratories

1965-1968

Douglas C Engelbart of the Stanford Research Institute demonstrates his system of

keyboard keypad mouse and windows at the Joint Computer Conference in San

Franciscos Civic Center He demonstrates use of a word processor a hypertext

system and remote collaborative work with colleagues

Robert Noyce and Gordon Moore leave Fairchild Semiconductors

Robert Noyce and Gordon Moore found Intel Corporation

State of the art software and hardware

In 1967 Mac HACK VI became the first program to beat a human (rate 1510) at a

competition at the Massachussets State Championship

In 1968 International Master David Levy made a $3000 bet that no chess computer

would beat him in 10 years He won his bet The original bet was with John

McCarthy a distinguished researcher in Artificial Intelligence

2

Processors at 1968 were soldered together from a large number of single transistors

and a number of small chips containing relatively small amounts of transistors each

Recollect Birth of Intel and AMD 55 Shockley Semiconductor (Shockley was one of

the inventors of transistor Nobel price in 56) 57 Fairchild Semiconductors (group of

8 Shockley engineers) 68 Intel 69 AMD (Noyce (integr circuit constructor) amp

(Sanders + 7 others)

1969

ATampT Bell Laboratories programmers Kenneth Thompson and Dennis Ritchie

developed the UNIX operating system on a spare DEC minicomputer

Intels Marcian (Ted) Hoff designs an integrated circuit chip that could receive

instructions and perform simple functions on data The design becomes the 4004

microprocessor

Intel announces a 1 KB RAM chip which has a significantly larger capacity than any

previously produced memory chip

Bill Gates and Paul Allen calling themselves the Lakeside Programming Group

sign an agreement with Computer Center Corporation to report bugs in PDP-10

software in exchange for computer time

Jerry Sanders and seven others leave Fairchild Semiconductor to form Advanced

Micro Devices

Gary Stark weather at Xeroxs research facility in Webster New York demonstrates

using a laser beam with the xerography process to create a laser printer

1970

Xerox opens the Palo Alto Research Center (PARC)

Intel creates the 1103 chip the first generally available DRAM memory chip

Wayne Pickette takes his computer-on-a-chip design to Intel and is hired began

working for Dr Ted Hoff

At Intel Wayne Pickette proposes to Ted Hoff the idea of building a computer-on-a-

chip for the Busicom project

Gilbert Hyatt files a patent application entitled Single Chip Integrated Circuit

Computer Architecture the first basic patent on the microprocessor

Work begins at Intel on the layout of the circuit for what would be the 4004

microprocessor Federico Faggin directs the work

3

Intel creates the first 4004 microprocessor First microprocessor Intel 4004 1969 The

first microprocessor ndash CPU

1971

The first commercial 4-bit microprocessor 4004 -2300 transistors -10 μm features -10 mm2

die -108 kHz kH

1970

Relational database software theory and first research groups

In 1970 an IBM researcher named Ted Codd published the first article on relational

databases

Codd envisaged a system where the user would be able to access information with

English like commands and where information would be stored in tables

Due to the technical nature of the article and the reliance on mathematics to support

its case the significance of it was not realized immediately However it did lead to

IBM starting a research group known as System R

Eventually System R evolved into SQLDS which later became DB2 The language

created by the System R group SQL (Structured Query Language) has become the

industry standard for relational databases and is now an ISO standard

First commercial SQL database created by Honeywell Information Systems Inc

which released a commercial product in June of 1976

4

1971

Computer-to-computer Communication expanded when the Department of Defense

established four nodes on the ARPANET the University of California-Santa Barbara

and UCLA SRI International and the University of Utah hellip1971hellip

Intel ships copies of the 4004 microprocessor to Busicom [55610]

Gary Boone of Texas Instruments files a patent application relating to a single-chip

computer

The newly developed device the EPROM is integrated with the 4004 to Enhance

Development Cycles of microprocessor product

Intel introduces its 4-bit bus 108-KHz 4004 chip - the first microprocessor Initial

price is US$200 Speed is 60000 operations per second It uses 2300 transistors

based on 10-micron technology It can address 640 bytes

o Documentation manuals were written by Adam Osborne The die for the chip

measures 3x4mm The chip is introduced to the public in Las Vegas by Wayne

Pickette hellip1971hellip

Intel announces the first microcomputer the MCS-4 system It uses the 4004

microprocessor 4001 ROM chip 4002 RAM chip and 4003 shift register chip

Electronic News publishes an ad from Intel promoting the 4004 chip

The National Radio Institute introduces the first computer kit for US$503

Steve Wozniak and Bill Fernandez build a computer with lights and switches from

parts rejected by local companies They call it the Cream Soda Computer hellip1971

The Ken back Corporation introduces the Kenback-1 computer for US$750 It uses a

1KB MOS memory made by Intel

Niklaus Wirth invents the Pascal programming language

Texas Instruments develops the first microcomputer-on-a-chip containing over

15000 transistors

IBM introduces the memory disk or floppy disk an 8-inch floppy plastic disk

coated with iron oxide

Wang Laboratories introduces the Wang 1200 word processor system

Intel introduces the 1101 chip a 256-bit programmable memory and the 1701 chip a

256-byte erasable read-only memory (EROM)

5

1972

Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

16KB of memory The processor was originally developed for Computer

Terminal Corporation (later called Data point) It uses 3500 transistors based on

10-micron technology Speed is 60000 instructions per second

Researchers at PARC begin work on a prototype Alto personal computer

At Xerox PARC Alan Kay proposes they build a portable personal computer

called the Dynabook the size of an ordinary notebook PARC management does

not support it

Texas Instruments introduces the TMS1000 one-chip microcomputer It

integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

National Semiconductor introduces the IMP-16 microprocessor

Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

to fellow students at UC Berkeley 1972hellip

Some gaming stuff

Space war was a first graphical computer game created on PDP-1 in 1961

In 1970 an engineer called Ralph Baer created the game called Computer Space

based on Space War

Nolan Bushnell tried to make an arcade version of Space War and created

Computer Space Nutting Associates bought the game hired Nolan and

manufactured 1500 Space War machines The game was not a success because

people found it difficult to play

As Nolan felt he didnt receive enough pay he created his own company Atari in

1972

6

Atari ships Pong one of the first really successful commercial video games

In 1977 Atari enters the home computer market among others hellip1972

Magnavox Odyssey first home video game along with Atari

No processor combined analogdigital

Plastic overlays on TV screen to get a background picture

over 80000 Odyssey and over 20000 rifle packs sold in 1972

Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

Written by Will Crowther Will worked on developing the assembly language

program for the original routers used in creating the ARPA net In their spare

time the Crowthers both avid cavers explored and mapped portions of the

Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

Foundation

Crowther wrote a computer simulation based on the maps for a Digital

Equipment Corporation PDP-10 computer in FORTRAN His first version

included caver jargon and many of the names of rooms in this version came from

actual features in the caves Will had been exploring

Unfortunately it was during this period that Crowthers marriage ended Feeling

estranged from his two daughters and wanting to be closer to them he decided to

write a program that they might enjoy

Crowthers daughters enjoyed the game and it was passed from friend to friend

during the early days of the Internet appearing on countless computers on and off

the fledgling network What happened later with Colossal Cave

In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

Crowthers rudimentary program left on one of the SAIL computers by some

unknown Johnny Appleseed so to speak

He contacted Crowther by the simple expedient of sending email to

crowthersitename where site name was every computer then on the Internet

only a mere handful of sites at the time After corresponding with Crowther and

getting his blessings Woods greatly expanded the program

Influenced by Tolkiens writing Woods added touches such as a troll elves and a

volcano

7

Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

code (with Woods and Crowthers blessings) from the original FORTRAN source

into C for UNIX Most UNIX systems run successors of this C version Gillogly

later ported the code to Heath kit and then IBM-PC personal computers with the

help of Walt Bilofsky founder of The Software Tool works (which was

eventually renamed Mindscape) This version was marketed in 1981 under the

name The Original Adventure hellip1972

Canadas Automatic Electronic Systems introduces the worlds first

programmable word processor with a video screen the AES 90 The computer

system uses magnetic disks for storage and a custom built microprocessor

Gary Kildall implements PLI on the Intel 4004 processor

The Peoples Computer Company is founded

Bill Gates and Paul Allen form the Traf-O-Data company

Traf-O-Data develops a primitive microcomputer based on Intels 8008

microprocessor for recording automobile traffic flow on a highway

5 14 inch diskettes first appear

Xerox decides to build a personal computer to be used for research Project

Alto begins

1973

Intel files a patent application for a memory system for a multichip digital

computer

The first prototype Alto workstation computer is turned on at Xerox Palo Alto

Research Center Its first screen display is a bitmapped image of the Sesame

Street character Cookie Monster

The first operational Alto computer is completed at Xerox PARC

Traf-O-Data shuts down It made about US$20000

Design work is completed on the Micral the first non-kit computer based on a

microprocessor (the Intel 8008) Built in France the Micral is advertised in the

US but is not successful there

The term microcomputer first appears in print in reference to the Micral

1048708 In 1975 it is used on Soyuz-Apollo mission

for calculating critical course-correction

maneuvers

8

1974

Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

of memory It uses 6000 transistors based on 6- micron technology Speed is 064

MIPS

In a desperate act to save his failing calculator company MITS company owner

Ed Roberts begins building a small computer based on Intels new 8080 chip

with plans to sell it for the unheard of price of US$500

MITS completes the first prototype Altair 8800 microcomputer

Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

program for a personal computer

Altair

Altair was one of the first successfully sold personal computer kits for do-it-

yourself computing fans No monitor no keyboard

Keyboard and cassette drive can be added

Oscilloscope can be attached to be used as a display

1974

Railway Express loses Ed Roberts only prototype Altair computer route to New

York for review and photography for publishing by Popular Electronics

Les Solomon publisher of Popular Electronics receives Altair number 0001

Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

Electronics suggests the name Altair for Ed Roberts new microcomputer

Altair was the name of where Star Treks Enterprise was going that night on TV

9

Popular Electronics publishes an article by MITS announcing the Altair 8800

computer for US$439 in kit form It uses the Intel 8080 processor The Altair

pictured on the cover of the magazine is actually a mock-up as an actual

computer was not available

Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

that the microcomputer revolution is just beginning hellip1974

Gary Kildall of Microcomputer Applications Associates develops the CPM

operating system for Intel 8080-based systems

Motorola introduces its 6800 chip an early 8-bit microprocessor used in

microcomputers and industrial and automotive control devices The 6800 was

designed by Chuck Peddle and Charlie Melear

Brian Kernighan and Dennis Ritchie develop the C programming language

RCA releases the 1802 processor running at a blazing 64 MHz It is considered

one of the first RISC chips It is used on a variety of devices from video games to

NASA space probes

Engineer David Ahl suggests Digital Equipment produce an inexpensive version

of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

Gary Kildall and John Torode begin selling the CPM disk operating system for

microcomputershellip1974 Alto

Xerox releases the Alto computer

A personal computer to be used for research

Cost $32000

Never produced for profit

First serious machine to feature a modern user interface windows mouse etc

invented by Engelbart in 1964

1975

Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

interpreter for the Altair Despite never having touched an Altair before the

BASIC works flawlessly

Bill Gates and Paul Allen license their newly written BASIC to MITS their first

customer This is the first computer language program written for a personal

computer

10

The Xerox PARC-developed Gypsy word-processing system is first field tested

by end-users Gypsy is one of the first word processors termed WYSIWYG

meaning what you see is what you get Gypsy runs on the PARC-developed Alto

personal computer 1975

Fred Moore and Gordon French hold the first meeting of a new microcomputer

hobbyists club in Frenchs garage in Menlo Park California 32 people meet

including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

the Altair

Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

company for $135000

The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

held at the Stanford AI lab 40 attend The name for the group is chosen Bay

Area Amateur Computer Users Group - Homebrew Computer Club 1975

Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

MITS delivers the first generally-available Altair 8800 sold for US$375 with

1KB memory

MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

At this point the Intel 8080 costs about US$150

Bob Marsh delivers the first Processor Technology 4KB memory boards for the

Altair

At Xerox John Ellenby proposes they build the Alto II a modified Alto making

it easier to produce more reliable and more easily maintained His request is

approved

Bill Gates and Paul Allen sign a licensing agreement with MITS for their

implementation of the BASIC language

Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

Dick Heiser opens Arrow Head Computer Company subtitled The Computer

Store in Los Angeles selling assembled Altairs boards peripherals and

magazines This is the first retail computer store in the USA 1975

Micom Data Systems ships its first product the Micom 2000 word processing

computer

11

IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

(Price over US$10000 )

The first issue of Byte magazine is published

MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

8K editions

Southwest Technical Products releases the M6800 computer kit

Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

6800 CPU 4KB RAM ROM monitor keyboard and video interface for

US$650

Scope of the study

The scope of the organization study is concerned with in the Cerebra Integrated Technologies

Limited it is one of the casting production organization The study is limited to understanding

the finance production and other department in the organization

Objectives of Study

To study organization as a whole

To study and understand the activities of various departments in the organization

To do the SWOT analysis of the organization

Limitations of the study

The present study mainly focused on the primary data as well as secondary data In

organization they did not disclose to give more information regarding each department

Methodology

In order to achieve the above stated objectives the study has covered both primary and

secondary data

12

Primary Data

Primary data is collected through the personal interview and discussion with the employees

and also higher authorities in the organization and observation Method

Secondary Data

Secondary data is collected through the company manuals company profiles department

manuals and websites text books

Profile

The management team at cerebra has combined experience of over 100 years in wireless and

enterprise solutions We pride over selves as a complete business driven software service

providing and working to words providing solution without burdening our partners with

technology decisions with the vast experience of the team we have the process maturity team

key solutions

Cerebra provide to the solutions on various platforms like windows mobile system android

blackberry and I phone I pad and have demonstrable prototypes ready

Some of our solutions

1 LBS for content distribution

2 Logistics last mile delivery

3 Bluetooth based content and coupon management

4 SCMCRM for retail houses including a mobile web based pos

5 On field sales and support

6 RFIDBARCODE integration for asset and inventory tracking

13

Significance of products and components ready to deployed

1 Mobile marketing platform

2 Bluetooth based content delivery platform

3 Supply chain solution for the retail

4 Mobile application to handle distribution and route accounting

5 Mobile application to handle courierrsquos distribution

6 Integrators 3rd party ERPSCMCRMs

7 Mobile application to handle in line sales and support

14

Company profile

CEREBRA INTEGRATED TECHNOLOGIES LTD

Commenced its business in 1992 starting with the hardware sector amp later expanded to

provide software services IT training ampconsulting and today offers total IT training amp

consulting and today offers total IT solutions comprising LPO BPOampKPO Services

Cerebra is public limited company and services its customers are served through jars in the

USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

contract standards

Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

survived the through times and is moving on achieve its mission being one among the top it

solutions provider in the globe

Started Integrated Technologies a partnership firm was established 25th July 1992 by

technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

system and trading in peripherals components etc Cerebra were converted to a public

limited company limit in December 1993

15

Cerebra began its endeavor for backward integration started manufacturing motherboards

Add-on cards etc Company turned net worth positive bagged large order for contact

manufacturing from Indian and USA customers for energy meters RFJD products ticketing

machines etc

VISION STATEMENT

To be a nimble amp effective IT Integration company

MISSION STATEMENT

To create value for customers through innovative IT solutions with a commitment to

excellence

To enable customers amp partners to leverage information technology to the fullest extent

To enable partners amp employees to deliver relevant amp proven technologies to customers

16

OBJECTIVES

The main objective of cerebra is to deliver a combination of proven software amp hardware

solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

system supported by the companyrsquos vast exposure in the information technology Cerebra with its

existing business of IT Infrastructure provide its customers a significant ROI advantage in

providing a complete solution both in hardware amp software segments Cerebra focus on the retail

amp health care sectors amp provide solutions through its existing products amp components

With the vast experience of the team we have the process maturity to deliver turnkey solutions

The management team at cerebra has a combined experience of over 100 years in wireless amp

enterprise solutions

Continuous product review amp improvement in quality

Individually amp collectively all employees of cerebra integrated technologies limited

strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

in the cost amp establish better employment

Ensure quality of personnel at all levels amp provide then the right work environment job

satisfaction amp professional challenges

Provide a healthy blend of employees who have grown with the organization amp those

selected from outside

Ensure employment of minimum number of personnel amp avoid surpluses

Motivate employees to be increasingly achievement oriented Identify personnel with

potential for growth

Provide adequate opportunities for personnel to improve the level of their professional

knowledge

Personnel with talent amp potential for growth to be developed to shoulder higher

responsibilities

To imbibe the spirit of quality in every employee in the organization amp promote team

work

PRODUCT PROFILE

17

The salient features of the company are

The company is known for quality PCBrsquos The company has designed developed and

manufactured special type of PCBrsquos are

Single sided PCBrsquos

Double sided PCBrsquos

Glass epoxy PCBrsquos

The company has having types of PCBrsquos

Manufacturing Design

The company is at present using the latest computerized design and drawing to achieve the high

standards applicable and the company is technically superior to other competitors in the market

The design department is headed by a qualified experienced manager with over twenty years of

experience in the design field being specially trained and assisted by qualified engineers

Surface mounts technology [SMT]

Surface mount device[SMD]

Quality

The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

to quality norms at every stage of manufacture

Quality policy

Manufacture quality PCBrsquos to the satisfaction of our customers

Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

the field of information technology comparable to the best in the world Cerebra with the active

involvement of all its employees shall strive to deliver products amp services of the highest quality

to customers ensuring their complete satisfaction The Quality policy shall be understood amp

maintained at all levels of the organization amp shall be implemented through its adherence to

specific amp measurable quality objectives

TOTAL QUALITY PROCESS

18

The following basic principles of to achieve TQM and ISO for the organization

1 Customer Focus- Anticipation of future requirements

2 Leadership ndash Motivate his team

3 Process Approach- Value added activity

4 System Approach- Collection of Process

5 Involvement of people- How to motivate the people to achieve the desired goal

6 Continual improvement-

7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

8 Mutually Beneficial Customers relationship

Standards in cerebra integrated technologies ltd

Design conforms to Indian standards specification

The PCBrsquos are provided with standard accessories can be provided on

request

Product Range

SMD resistor packages

Resistor- o4o2

o6o3

o8o5

1206=gt [regular]

1210

PCB ASSEMBLY FLOW CHART

19KIT IQA

1 COUNTING

2 VERIFYING FOR THE MAKE

3 VERFICATION WITH BOM

20

KITTING

KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

SMD LODING

EQUIPMENT

A1BAKE BARE PCB FOR 4 HOUR 1000C

2 BAKE BGA FOR 4 HOURS 1250C

B1SCREEN PRINTER SETTING

2 PASTE SOFTING

3 SAMPLE PRINTING

4 PASTE POSITION amp SHAPE CHECKING

5 PCB SERIALIZATION amp FIDUCIAL CLEANING

C1SMT PROGAMME FILE LOADING

2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

DEK 248

PHILIPS TOPAZ

PHILIPS EMERALD

LCS FEEDER FOR BGA ampFINE PITCH

SMT TRAIL RUN

BOARD

WORKIN

SMT MOUNTING FOR MASS MFG

INSP BEFORE

REFLOW

CORRECTION

REFLOW

VISUAL INSPECTION

CORRECTION

21

SMT MOUNTING FOR MASS MFG

IPQC FOR 10

SAMPLING

DOUBLE

SIDED

PTH LOADING

COMPONENT PREPARATION

EQUIPMENT

STUFFING

VISUAL INSPECTION

CORRECTION

WAVE SOLDERING

VITRONICS SOLTEC WAVE SOLDERING MACHINE

LEAD

POST SOLDERING

TOUCH UP

PCB PRINTED CIRCUIT BOARD

22

POST SOLDERING

COMPONENT

MOUNTING

FINAL INSPECTION

IPQC FOR 10

SAMPLING

REWORK FUNCTIONAL

TESTEER

CORRECTION

FUNCTIONAL TESTER

LABELING

BARCODING

PACKING

OUT WARD STORES amp DESPATCH

WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

PLAIN BOARDS

ASSEMBLY BOARD

Work Instruction

23

Title Philips GEM and Philips emerald

Purpose

The work instruction is applicable in cerebra integrated technologies ltd

Responsibility

All associates technical engineers and quality staffs are responsible for carrying out this quality

Precautions

Ensure operator wear heal strap or write strap and grounded while performing the quality

Procedure

1 Ensure machine is free from dust partials

2 Ensure machine is set as per prescribed parametersrsquo by process team

3 Ensure daily PML preventive maintains is done at the begin of the shift

4 Clear the components reject in provided in the machine on daily basis

5 Any feeders issues are found identity the same and report to the concern person

6 Switch off the machines when not in use

Title Pre reflow instruction

24

Purpose

The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

during the PCBA assembly

Scope

This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

technologies limited

Responsibility

All the associates Technicians engineers and quality r staff are responsible for carrying out of

this activity

Safety perception

a Ensure all concerned associates wearing wrist strap and grounded properly

b Store the pub assemblies in a antistatic bins trays or magazine

Procedure

Perform the inspection activity and check for

a Alignment of the components

b Missing components

c Orientation of the components

d Role of the components

e Mount manual placement components if any ensure nearby components are not disturbed

while manual maintaining

Process of qualification for reflow soldering

25

1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

prints screen prints the solders pate on the PCB and carry out visual inspection for solder

paste print on the pads of to PCB The deposited solder paste shall over the minimum of

80 print the land pad area if the solder paste print is not ok adjust the parameter to get

the good solder print Then more the predetermined no of PCBs for screen printing record

the set parameter

2 Place the SMD components using topaz and emerald pick and place machine using

correct program to operate the machine be for work instruction

3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

the SMD components placed PCBs in the reflow oven check the temp profile for PCB

and record the temp profile

4 After the reflow soldering carry out the visual inspection on all the cards record in the

process SMD inspection work sheet

5 If the no of post soldering defects is less than 5 of total no solder defects and individual

defects is within control limit and if there is no problems then the process is qualified

TITLE POST REFLOW INSPECTION

26

PURPOSE

The purpose of this WI is to give the details of performing post reflow inspection in post

reflow inspection stage

SCOPE

This work instruction is applicable in cerebra integrated technologies ltd

Responsibility

All associates technical engineers and quality staffs are responsible for carrying out this

activity

Precautions

Ensure operator wear wrist strop and grounded while performing the activity

Procedures

27

1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

2 Ensure operators perform inspection activity as per relevant documents like BOM

[bill of material] Pedro or reference cards if available

3 Ensure inspection failed cards are kept separately with clear identification amp kept in

NCM [non-conformance material] area for rework

4 Ensure operator performs inspection through magnifier only

5 And inspection the PCB a for following defeats

Components value

Components alignment amp Orientation

Missing components tomb stone amp solder-balls

Extra components amp bridging

CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

GOVERNMENT

Bharat sanchar nigam limited

Railways

ONGC

NIO

High courts

Post offices

CPWD

IGCAR

PUBLIC SECTOR UNITS

ITI LIMITED

HAL

28

NAL

BHEL

BEML

BEL

ECIL

CMC

OTHER MAJOR CUSTOMERS

KIOCL

VXL Instruments

Dickenson fowler ltd

KMF LTD

Stump vision

B-commerce Info system

Indian-Dept of Industries KSSIDC

CORPORATE

Pidilite Industries

Lucent

Alcate

Trent limited

Thermax

BPL

OTIS Group

Siemens

LampT

Himalaya Drugs

BANKS

Bank of India

29

Reserve Bank of India

Canara Bank

Union Bank of India

Allahabad Bank

UCO Bank

Vysya Bank

Infrastructure Management

As Enterprises scale their IT infrastructure to support business growth managing global

networks database applications becomes a herculean task which can over whelm internal

resources

Cerebra provide comprehensives services to help organizations optimize critical it staff Our

Infrastructure Management services offer a complete portfolio of solutions amp for managing

enterprise It Infrastructures enable clients to

Reduce the total cost of IT operations

Focus limited IT resources on core business activities

Rationalize IT staffing costs

Optimize IT assets utilization

Facilitate service delivery

Improve uptime

HARDWARE

Contract Manufacturing EMS

30

Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

place machines vitronics reflow amp soldering machines along with the latest equipments for

inspection amp quality control

Cerebra help companies to choose correct method of contract manufacturing to save money

time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

that the customer is able to deliver world products to its customers

Cerebra provides EMS to customers who do not have the necessary infrastructure for

procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

Computing solutions

Cerebra are one of the well known brands for personal computers servers laptops amp

workstations Cerebra range of products that cover entire IT requirements of its customers

Cerebra are able to offer end to end solution companies IT requirements

Desktop PCrsquos

Notebook

Servers

Networking

E-Waste Recycling Facility

Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

players in this world which has huge potential not only in terms of generating huge revenues

amp profits for the company amp its share holders but also wants to contribute in big way the

green environment issues that have taken off cerebra recognize that it would be a big social

responsibility to truly set up a world class e-waste facility

In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

facility in India The e-waste road map that this partnership will adopt would be chalked out

sin 3 phases

31

a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

Indiarsquos largest recycle facility

b Second phases- Setting up of copper smelting plant amp other base metal extraction

plants

c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

Cerebra have approached this partnership to provide technical amp Management

consultancy

1) Repair refurbish amp reuse of all electronic amp electrical equipment

2) Salvage components amp sell it back to the manufacturers concerned

3) Fully integrated e-waste management amp base metal recycling

4) PGM recovery amp its refining processes

5) Waste management at sources

6) Total support in scrap handling collection transport documentation shipping amp

[export] amp other areas

7) 100 recycling of all collected e-waste [zero land fill]

8) World class security system

9) Integrated EHS system [ISO amp OHSAS standard]

10) Web-based trading services amp accessibility

11) Logistics amp warehousing facility worldwide

12) Technical advice on plant layout

13) Training of technical personnel

14) Commissioning of day to day operations amp

15) Market support

SOLUTIONS

32

Cerebra specialize in the outsourced product development application software development

and offshore software outsourcing services in the enterprise and mobility areas We work

specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

enhancement into the wireless and enterprise domains

bull Setting up a dedicated off-shore development center

bull Offshore product development services

bull Cerebra has Domain expertise ndash retail logistics healthcare and education

bull SCM CRM Enterprise integration

We provide solutions for a dynamic environment where business and technology strategies

converge Our approach focuses on new ways of combining IT innovation in existing

business framework and also to leverage the clients existing IT infrastructure The activities

under this area of offerings are

bull Mobile Strategy formation

bull Infrastructure Design

bull Application Development

bull Data Synchronization

bull Enterprise Intranet on the move

Cerebra provides the solutions on various platforms like Windows mobile Symbian

Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

solutions

bull LBS for content distribution

bull Logistics ndash last mile delivery

bull Bluetooth based content and coupon management

bull SCMCRM for retail houses including a mobileweb based POS

bull on field Sales and Support

bull RFIDBarcode integration for asset and inventory tracking

Achievements amp Awards

33

The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

14000 for pollution standard

ORGANISATIONAL STRUCTURE

34

An organizational structure defines how job tasks are formally divided grouped amp co-

ordinate The chapter ii deals with the organizational structure the organization structure is a

complete Picture about the organization The structure of an organization plays a significant

role in charting out its path to success An efficient structure facilitates co-ordination amp

smooth intertwining of employees amp communication systems The organization adopts

different structural pattern at different stages of its lifecycle The form of an organization that

is evident in the way divisions departments functions amp people link together amp interact

Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

may be represented by an organization chart The complexityrsquos structure is often proportional

to its size amp its geographic dispersal The traditional organization structure for many

businesses in the 20thcentury was the bureaucracy originally defined by max Weber

BASIC ORGANIZATION STUCTURE

An organization is a social entity composed of two or more persons who work together

towards the attainment of common goals For the organization to work as a cohesive unit it is

essential that a formal structure of reporting amp control be established among the different

members of organizationhelliphellip

35

ORGANISATION CHART

CHAIRMAN

The above organization structure shows the following points

36

BOARD OF DIRECTORS

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

DYGENRAL MANAGER

MANAGER-PERSONNAL amp ADMINISTRATION

MANAGER- PRODUCTION MAINTENANCE

MANAGER- DESIGNQC TRANSPORT

MANAGER PROJECT SECURITY amp VIGILANCE

MANAGER- PURCHASE STORES COMPUTER VACANT

MANAGER MARKETING

FINANCE MANAGER IC

DYMANAGER TPS

DYMANAGER QCTESTING

ASSTENGINEER- PURCHASE amp STORES

ASSTENGINEER- MAINTENANCETRANSPORT

ASSTENGINEER-TPS

ASSTENGINEER-TPSWINDING

ASSTENGINEER- QUALITY CONTROL

ASSTENGINEER- QUALITY CONTROL

1) Hierarchy relationship between different department members

2) Participative management

3) Cooperative work culture

4) Standardized of polices

5) Decentralized decision making system provided that some exceptions-

Valuable amp economical decisions are taken by top level management only So it is

centralized decision making

In all major decisions will be taken from board of directors they have full control over the

administration they will control the executive and general managers these board of directors

are selected by SAIL But the general manager of will have full control over the deputy

managers of project HRD production and material departments

These deputy managers will have full control over their respective area and they have a right

to take minor decisions regarding over their respective area

37

FUNCTIONAL AREAS

PRODUCTION DEPARTMENT

HUMAN RESOURCES DEPARTMENT

MARKETING DEPARTMENT

FINANCE DEPARTMENT

Production Department

Production department performs the function of producing finished goods from the basic raw

materials The manufacturing is headed by a group head whose main objective is to plan

execute co-ordinate and control all production activities with available resources inputs

equipment and facilities

Objectives

1 To ensure direct and co-ordinate the activities

2 To ensure Quality Output

The Main functions of this Department are as follows

1 Procure the Raw materials

2 Store the Raw materials which are procured

3 Process the raw materials which are procured in the production and to turn them into

finished goods

4 In addition not to stop in any circumstances but only to perform round the clock and

round the year

38

DIRECTOR

PERSONNEL MANAGER

Human Resource Department

The personnel department is one of the most important functional departments in every

organization Only with the help this department the organization can make efficient use of

the available work force for providing the desired product to the customer with desired

quality and reasonable price at the right time

Department Structure

The Personnel Manager is responsible for carrying out all the personnel management work

like recruitment selection training performance appraisal promotion wages and salary

employee welfare etc To carry out these functions the Personnel Manager takes suggestions

from the Managing Director whenever necessary

The future of any Company depends on its ability to-

Train and upgrade skill sets of its employees

Extract and retain talent

Robust performance appraisal and reward system

Manage and full fill expectations

Evolve performance parameters with respect to key result areas

39

HUMAN RESOURCE DEVELOPMENT

Resource is any means of supply which can be drawn on when necessary To develop means

to grow mature and make progress in the desired direction Developing a human being in to

a resource means making him or her into a person of resourcefulness initiative wittedness

cleverness talent and ability

Human Resource Development is considered to be a super specialty of HRM It is a process

by which the employees of an organization are helped in planned and continuous manner to

acquire new capabilities and sharpen existing capabilities that may be required to perform

their present functions or expected future voles

HRD is a process which is geared towards developing the general enabling capabilities of

employees as individuals so that they can discover and exploit their own inner potential for

their own and or organization development purposes HRD strives to develop an

organizational culture where superior subordinate relationships team different sub units are

strong and contribute to the organizational health dynamisms and pride of employees

Training programs are as follows

FRESH ENTRANTS

Induction and orientation

COMPETENCE ENHANCEMENT

Technical

Multi skill training

Managerial

SPECIFIC AREA

Safety

Environment

Cost control and deduction

Quality

EXTERNAL TRAINING

OTHER AREAS

Hindi training

40

GOALS OF HRD

Development of individual capacity

Development of competitive in relations job being performed

Development of corporate approach

Development interpersonal relationship

Development of overall organization culture

Role of HRD

Human resources planning

Human resources accounting

Human resources allocation and role planning

Human resources training and development

Human resources maintenance

Climate development of HRD

Activities of HRD

Training need identification

Training needs assessment

Training needs justification

Budgeting and controlling of cost

Selection of learning process

Planning designing conducting the training procedure

Evolution of program through the trainee and feedback records

41

Training Objectives

To help the trainee

To improve knowledge skill attitude amp performance

To develop competence to increase productivity

To prepare for greater responsibility

To improve interpersonal relationship

To equip with modern tools amp techniques of to harness best of the human resources

and maintains industrial harmony

Modern how to develop self and his subordinates

Recruitment sources

This company considers both internal and external sources for recruitment Internal sources

include the employees who are already on the payroll Whenever any vacancy occurs

somebody within the organization with necessary qualification is promoted to that job

External sources are obtained by giving advertisements in state and local newspapers

Recruitment

It is the process of searching for prospective employees and stimulating them to apply for

jobs in the organization so that the right person for accomplishing organization and

departmental objectives will fill up organization vacancies

In order to ensure that the right type of persons are available to the concern in the right

number at the right place the following steps are taken

The candidate will be given an application form through which the Personnel Manager can

come to know about the candidate with respect to the following

Educational qualification

Experience

Skills possessed by the candidate

Salary expecting

42

Screening of Applications

Interview

Physical Examination

Placement

Selection

The intention of the selection process is to choose the best-qualified and suitable candidate

for unfilled jobs The objective of the selection decision is to choose the individual who can

most suitably perform the given job

The selection procedure is essentially a series of steps through which additional information

is secured about the applicant at any stage the candidate may be rejected due to non-

compatibility Therefore selection is actually a negative process of rejecting the unit

candidates

The selection procedure followed by the company is as follows

Training and Development

The company gives only on-the-job training Usually on-the-job methods of training are as

follows

Job rotation

Coaching

Job instruction

Committee assignments

43

After the selection of candidates the candidates will be given on-the-job training in an

organization for 1 year If the candidate performance in this year is satisfactory as per the

requirement of the company then the candidate is selected as an employee for the company

This period of 1 year is known as the probationary period for the candidate When the

performance of the candidate is unsatisfactory then the company will provide further training

to the candidate to make him fully equipped to work in the organization

Safety of the Employees

1 Safety shoes will be given to every shop floor employee once in 6 months

2 Safety uniform will be given to every shop floor employees

3 Pairs of uniform will be given once in a year

4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

group insurance as well

5 Every employee in the organization will be medically examined once a year

Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

1st shift-----------------------------6am to 2pm

2nd shift----------------------------2pm to 10pm

Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

Wages

Wages in the wide sense mean any economic compensation paid by the employer under some

contract to his worker for the services rendered by him

In this company the wages are fixed according to the government norms At the time of

appointment the company fixes the wages which is higher than the government norms After

a certain period the wages will be fixed according to the experience of the worker

44

Absenteeism

An absentee is a person who habitually stays away from the job There are several causes for

absenteeism which are as follows

Maladjustment with the working condition

Industrial fatigue

Alcoholism

Low level of wages

Family problems

Unhealthy working conditions

Unsound personnel policies

The company follows a procedure with respect to absenteeism If the worker is frequently

absent show cause notice is given If the absence is continued by the worker maximum

three-show cause notices are given If the absence is continued then the company will issue a

charge sheet If the absence is further continued the management conducts an in-house

enquiry During the enquiry the management decides as to whether the worker should

continue in his job or not

Performance appraisal

Production head or Works Manager will give the questionnaire to the employees working in

the production department and based on their answers for the questions the ranking will be

given for each worker and depending upon the rank the worker will be put in the certain

position

If any worker scores less marks then he will be made to work hard and achieve the goal

They will tell him his weakness and strengths in the particular field and motivate him to

achieve his goal and rectify his mistakes for achieving the organizational objectives

45

Promotion

In this company the promotion is given based on seniority-cum-merit The management will

also take the following considerations while promoting an employee

Behavior of the worker

Attendance of the worker

Efficiency of the worker

46

Marketing Department

The marketing department performs marketing activity by supplying the products to the

customers within the mentioned time and the product is transferred to the domestic customers

by the road transportation and overseas customers by means of ships

Marketing Channels

Marketing channel decisions are among the most critical decisions facing marketing The

channels chosen intimately affect all other marketing decisions

As the company is a manufacturing concern it undertakes the following type of marketing

channels

The company gets order directly from its customers and it directly delivers the finished

products to its customers as it has producer-customer type of marketing channel

Marketing Strategies

Usually the Company follows the following marketing strategies

Quick delivery

Better quality

Service after sales

47

CUSTOMERS

COMPANY

Marketing Segmentation

Market segmentation means dividing the market into different segments or sectors In this

company market segmentation is made on the basis of components

Packaging

Packaging is normally not done for rough castings unless it is specified by the customer in

which case due care shall be taken to follow the customerrsquos specification only nice castings

are packed in the boxes

Handling of customer complaints

The details of customersrsquo complaints corrective action taken etc shall be

recorded on corrective action report and a copy shall be sent to the customer

Whenever possible customer confirmation is obtained

Managing Director shall forward the same to the Manager-Quality control for the

investigation

Based on the result of investigation the complaints are bifurcated as Genuine

Casual complaints

All genuine complaints are thoroughly investigated and a suitable corrective and

preventive action is taken recorded and given to the concerned department for

further action

All casual complaints from the customer are informed accordingly

The managing director shall receive complaints from the customers A complaint

number is allotted and an acknowledgement is sent to customers

Records

The following records shall be maintained by marketing department

1 Enquiries and Quotation

2 Purchase orders from customer and its Amendments

3 Verbal order

4 Order Acceptance

5 Delivery challen cum Invoice

48

Finance Department

Finance is the lifeblood of any industry At any movement business firm can be viewed as a

pool of funds These funds come from a variety of sources investors or shareholders

creditors who lend in money and past earnings retained in business Funds provided from

these sources are committed to a number of uses Fixed assets used in production of a product

or service inventory used in production of marketable goods cash and securities used for

transaction and liquidity purposes

The sales of the company are accompanied with sales bills which are generated from

computer The terms of sales varies from 30 days 60 days and for few customers the

document is sent through Bank for payment

The export sales are against payment through Bank with a credit period of 45 days from the

date of shipment

The purchase of raw materials component parts and consumables are affected against a credit

period from 15 days to 60 days The purchase made from the local vendors is paid on the last

day of the month irrespective of the material receipt date

Department Structure

DIRECTOR COMMERCIAL

FINANCE MANAGER

CASHIER STENO TYPIST

The main functions of Finance Department are as follows

1 Making the payment as salary to the employees

2 Meeting the manufacturing expenses of the organization

3 Preparing financial statement of the organization

4 Maintaining the liquidity position of the company

5 Helping the management in taking financial decision

6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

7 Making payments to the suppliers

8 Receiving receipts from the customers

49

Accounting Procedure

The company follows cash and credit basis of accounting of its income and expenditures

The income of the company is fo0rm sale of castings development of patterns for new items

and by sale of bye products The major expenditures are power charges manufacturing

expense labour raw materials and consumable spares administrative and selling expense

interest

The following are the books and records maintained by cerebra integrated technologies

Limited

Subsidiary BooksRecords

This register is maintained to keep track of the material in-warded GRN wise and to enable to

effect payment on the due dates on the basis of the credit terms Immediately after accepting

the material by store and counter signed by the quality Assurance Department the necessary

entries are made in the registrar

Customer RegisterBill Register

This register is maintained to keep track of the sales made to each and individual customer

The follows are maintained customer wise and the detail of invoice number and date and

value with cumulative value is maintained in the register This register also helps to make

follow up for payment The entries in the register are made immediately after the invoice is

generated from the computer

The receipt of payment against each customer and invoice is also entered in the register to

enable to know the balance outstanding customer wise

Salary advance register

This register is maintained to know the advance outstanding employee wise Immediately

after issue of advance the necessary entries are made in this register Similarly after receipt

of advance through slips the entries are made in this register to know the exact balances of

advance employee wise

50

Customer Rejection Register

This register is maintained to keep track of customer rejection of castings

Immediately after receipt of rejected castings the GRN is made and the entries are made in

the computer and the computer list is enclosed with the GRN to made entries in the customer

rejection register where in the details of rejection via invoice number grade quantity and

weight value excise duty sales tax and forwarding are made

Books of Accounts

Petty Cash Book

This is day book maintained by the cashier by making necessary entries of receipt of cash and

payment made against vouchers The payment voucherreceipt vouchers are duty verified by

the Director and then necessary entries are made in the books through computer

The vouchers should be filled in all respect with date debitcredit account name paid to the

received from whom amount in words and figures If the payment is made above Rs500-

necessary signatures should be taken on affixing rupee one revenue stamp

Bank book

Since the company has availed cash credit and bill discounting facility from bank two

separate bank books for cash credit and bill discounting are maintained

The receipt of payment through chequedemand draft and payment through chequedemand

draft is maintained in the register The balance of the book should tally with the balance in

the books of accounts maintained in a computer

In the bill discounting register The bills lodged with bankers for discounting are entered and

the over draw amount against the discounted bills necessary credit entries are made in the

register to arrive at the actual balance against the sanctioned working capital

51

General ledger

This ledger gives the details of transactions effected by the company at any point of time The

receipt and payment of cash as well as the receipt and payment of bank are posted to

respective accounts in the general ledger This ledger should be updated on day to day basis

to know the actual balance of each account The trail balance and receipt and payment are

made at each month end which should necessarily tally The profit and loss account is also

arrived on the basis of the trail balance which can be arrived month wise quarterly half

yearly or yearly

Inventory management

Inventories constitute the most significant part of current assets of a majority of companies

in India Inventories are stock of the product a company is manufacturing for sale and

components that make up the product The various forms in which inventories exist in a

manufacturing company are raw materials work in progress and finished goods

A manufacturing firm will have substantially high level of all the three kinds of inventories

While retail or wholesale firm will have a very high level o finished goods inventories and

no raw material and work in progress inventory

Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

of inventory control technique which is popularly known as FIFO method In this method

raw material which bought first will be sent to the production department first

Cost of production

The following items determine the cost of production of the product

Price of raw materials

Labour costs

Other production costs

Market condition

52

Mode of Payment

1 Advance Payment

The firm takes an advance payment of 20 to 25 of price from the new customers

2 Credit

The firm gives credit facility to its old customers which is secured by the following

- Invoice performance credit

- Letter of credit

53

CERBRA INTEGRATED

TECHNOLOGIES LIMITED

PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

CONSOLIDATEDBALANCESHEETAS 30-9-2010

54

Particulars 30-9-2010 30-9-2009

INCOME

Sales amp Services 588808535 503398844

Other Income 8458654 1291991

TOTAL 597267189 504690834

EXPENDITURE

Materials 565924569 471247636

Manufacturing amp Administration Expenses 15640011 16247496

Marketing Expenses 249660 127791

Interestamp Financial Charges 248640 382737

Depreciation 1588627 2055635

TOTAL 583651507 490061295

Profit Before Extraordinary Items 13615681 14629539

Profit [loss] Before Taxation 13615681 14629539

Provision for Taxation

MAT 2524347 (1894)

Profit[loss] after tax transferred to balance 11091334 14631433

Sheet

CEREBRA INTEGRATED TECHNOLOGIES LIMITED

CONSOLIDATED BALANCESHEETAS AT 30-9-2010

55

PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

Sources of funds

Share Holderrsquos Funds 159555820 150740820

Share Application Money 29211000 5643501

Reserves amp Surplus 242157224 242157224

Minority interest 334875 ------

Grand Total 431258919 398541545

Application of funds

Fixed Assets

Gross Block 46078186 46259057

Less Depreciation 28342562 26103945

Net Block 17735625 20155113

Deferred Tax Assets 63249 ----

Investment cost 2000 2000

Current Assets Loans amp Advances

Sundry Debtors 318650954 337538013

Cash amp Bank Balance 12439646 9113641

Loans amp Advances 114671053 45651808

445761654 392303462

Less Current Liabilities amp Provisions

Current Liabilities 293343081 290079690

Provisions 2810681 1999

Net Current Assets 149607892 102221773

Profit amp loss Account 263850154 276162659

Grand Total 431258919 398541545

INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

The 7s Model for management analysis was developed by McKinseyrsquos and company in the

late 1970s to help managers address the difficulties of change The model shows that

organizational immune systems and the many interconnected variables involved make change

complex and that an effective change effort must address many of these issues

simultaneously This is often a daunting managerial challenge

The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

(subordinate goals) Skill

According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

Richard defines that it was because of these factors the Japanese companies excelled over

American firms A very important feature of this Model is that McKinsey consultants in their

studies of several firms have extensively tested it

The McKinseyrsquos model is only a tool available to the managers to study the organizations A

major premise of the model is that many performances related issues are rooted among the 7

factors outlines This study is important from a strategic marketing Organizational

performances related issues are rooted among the 7 factors outlines These 7s are

interconnected aligned and working together in high performing organizations

56

Structure

The organizational structure of the company is based on the functional departments and the

decision taken from top-level management of the company For analyzing and for taking

decision the top management will consult the functional managers performance of various

tasks in departments will be assigned to its functional head

The way the organizationrsquos units related to each other centralized functional divisions (top-down)

Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

associated information that shows who reports to whom and how tasks are both divided up and

integrated

Skill

Usually in a foundry Industry two types of skills are required They are as follows

1 Administrative skills

2 Technical skills

Administrative Skills

Administrative skills are those skills which are very much necessary for office staff It

involves managing the resources of the organization Cerebra integrated technologies limited

is doing everything to impart these skills in its employees When the candidate is selected he

will be given an on-the-job training for about 1 year and also training in each department to

make the candidate familiar with the organization Every month a training program will be

conducted wherein personalities having expertise in various fields give lectures

Technical Skills

Technical skills are those skills which are directly concerned with the production Shop-

floor employees are expected to possess these skills to carry out the production activity

smoothly

In Cerebra integrated technologies limited they give more importance to technical

knowledge than educational qualification

57

Different training programs are conducted to impart technical skills among employees When

a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

the company gets its employees trained by external training agencies Guest lectures are

arranged once in a month to help the employees update their knowledge with the industry

level

Cerebra integrated technologies limited continuously monitors the performance of the

employees of various departments and identifies the training needs to be given for employees

and for enhancing the skills of the employees

Style

The company follows a centralized system of decision-making Only the top management

takes the decisions and the suggestions of the lower level employees are taken into

consideration

To study the style of functioning of Cerebra integrated technologies limited I have taken the

purchasing activity as the parameter When the raw materials for production are out of stock

the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

approach

In Cerebra integrated technologies limited there exists an authoritarian approach when it

comes to decision making Only the persons who are in higher authority take decisions about

the day-to-day operations Thus decision-making is restricted to the upper layer of the

management For eg While taking decisions regarding purchase only the MD and Director

[commercial] will take decisions regarding the vendor quantity and quality of the raw

material and tenders The higher authorities do everything There is no participative

approach and most of the employees have no or very little knowledge about all the aspects of

the companyrsquos administration

58

Strategy

Strategy is about setting corporate goals defining steps needed to achieve these goals

followed by systematic action and allocation of resources to achieve corporate goals

Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

competition through its quality products with reasonable price To price their products

reasonable they should minimize the cost as much as possible One way of doing this is by

waste elimination

The strategy of Cerebra integrated technologies limited regarding waste elimination is very

simple and feasible ie ensuring that the quality of raw materials purchased is good well in

advance before starting production activity By using the good quality of raw materials the

company can produce quality output without any damages or cracks in the castings Thus

reducing the wastage

Cerebra integrated technologies limited has one more strategy regarding waste elimination

Ie by carrying out the production activity according to the procedure and under watchful

eyes of the supervisors Thus there would be no room for the shop floor employees to

commit any wrongdoing

Staff

Responsibility and Authority

The company has defined responsibilities and authorities in order to facilitate effective

implementation of quality management and these are communicated to relevant persons in

the organization

59

Managing Director

Responsibility

1 Overall control of the company

2 Ultimate responsibility for product quality

3 Responsibility for customer satisfaction

4 Responsibility for marketing

5 New product development and process improvement

6 Growth and profit

Authority

1 Approve quality assurance manual

2 Interact with customers

3 Approve capital goods

4 Release the product whenever there is ambiguity

5 Disposal of non-conforming products

6 Sign cheque

Director (Commercial)

Responsibility

1 Responsible for purchasing and supplier development

2 Financial management including cash flow management

3 Responsible for storersquos management

4 Administration and personnel management

5 Functions of managing director in his absence

Authority

1 Sign the purchase order

2 Sign cheques

3 Prepare the yearly budget and follow up

4 Interact with statutory bodies and maintain records

60

Works Manager

Responsibility

1 Overall responsibility for production planning and control

2 Overall responsibility for pattern equipment and product quality

3 Safety and house-keeping of entire company

4 Upkeep of all equipment

5 Process improvement and productivity

6 Training of production and quality control personnel

7 Upkeep of relevant records

Authority

1 Co-ordinate at all stages of production to ensure material of right quality and quantity

reaching customer on time

2 Introduce new production methodsmaterial to improve productivity and quality

Manager Maintenance

Responsibility

1 Monitor and control the activity of the administration office

2 Upkeep of statutory records

3 Make payment to suppliers on due date

4 Housekeeping in respective areas

Authority

1 Prepare and send chequesDDrsquos

61

Manager Accounts

Responsibility

1 Account all the vouchers and bills after acceptance from stores

2 Maintain books of accounts

3 Update all the accounts regularly

4 Prepare financial statement at defined intervals

5 Update the salary advance register

6 Housekeeping in respective areas

Authority

1 Enter accounts data into the computer

2 Raise debitcredit notes

3 Issue stamped receipts for the payment received

Assistant Manager Quality Control

Responsibility

1 NDT inspection

2 Inspection of castings in first second and final stage

3 Upkeep of related records

4 Housekeeping in respective department

Authority

1 Authorized to inspect and release the product for next stages

62

Assistant Manager of Quality Assurance

Responsibility

1 Incoming and in-process inspection

2 Overall responsibility of calibration of EMTE

3 Training of quality assurance personnel

Authority

1 Accept the product at inward good stage

2 Approve the liquid metal before pouring

Chemist

Responsibility

1 Charge calculation

2 Inspection of incoming materials

3 Mechanical testing

4 Housekeeping in the related areas

Authority

1 Authorized to approve the liquid metal before pouring in the absence of Assistant

Manager

63

Marketing and Administration Officer

Responsibility

1 Delivery challan cum invoice preparation with its related activities

2 Central excise formalities and related activities

3 Cash handling

4 Upkeep and maintenance of the following records

Authority

1 Purchase stationery

2 Co-ordinate with central excise department on behalf of the company

Supervisory Moulding

Responsibility

1 Allocate the work for the workers based on planning

2 Arrangements for production of moulding core as per planning and documented

procedures

3 Inspection of pattern and core box before and while production

4 Ensure correct mixing of sand as per procedure

5 To maintain a clean and neat working environment

Authority

1 Authorize to reject mouldscores in consent with assistant manager company

Supervisor Maintenance

Responsibility

1 General house-keeping in all area

2 Attending machine break down

3 Arrangement for lining preparation

64

Authority

1 Authorized to arrange for spares in the absence of Manager Maintenance and in

consent with the directors

Supervisor Inspection

Responsibility

1 Inspection of castings in all stores

2 Final clearance of castings before dispatch

Authority

1 Authority to clear material for dispatch in consent with Assistant Manager

Purchase Officer

Responsibility

1 Local purchase

2 Cash purchase

3 Out station purchase follow up as and when assigned

4 Attending bank work

Authority

1 Authorized to procure material from approved supplier in consent with Director

(commercial)

65

Cashier Steno cum Typist

Responsibility

1 To prepare covering letters for the entire invoice towards dispatch of castings

2 To prepare letterspayment reminders at defined intervals

3 To maintain petty cash book daily

Authority

1 Make payment of Rs20000 against approval by the Director (commercial)

2 Procure postal stamps and revenue stamps for office use

The responsibilities and authorities of Management Representatives include the following

a) Coordinating for the implementation and maintenance of the quality management

system with other head of the departments in the company

b) Coordinating and obtaining approval and updating the quality assurance manual

documented procedures detailed procedures and process maps

c) Reporting to management on the performance of the quality management including

needs for improvement through management review meetings

d) Ensuring awareness of customer requirements throughout the organization

System

Cerebra integrated technologies limited uses complete systemized processes in all fields like

quality control systems performance measurement systems order execution systems

Inventory control systems etc

Inventory Control System

Inventories constitute the most significant part of current assets of a majority of companies in

India Inventories are stock of the product a company is manufacturing for sale and

components that make up the product The various forms in which inventories exist in a

manufacturing company are raw materials work in progress and finished goods

66

A manufacturing firm will have substantially high level of all three kinds of inventories

While retail or wholesale firm will have a very high level of finished goods inventories and

no raw material and work in progress inventory

Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

inventory control technique which is popularly known as FIFO method In this method raw

materials which bought first will be sent to the production department first The inventory

system of Cerebra integrated technologies limited is very effective to have a control over the

raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

stocking It maintains the level of raw materials at equilibrium This system works by

estimating the production level for the next one-month and then it estimates the raw materials

required to meet the production for the next one month If the stock of raw materials is not

enough to meet the production level then it places an order for the raw materials that too one

month in advance so that the production will not be affected even in case of any

uncertainties

Order Execution System

The company receives the purchase order from its customer The purchase order may be in

terms of written format or a verbal order The overall responsibility for review of purchase

orders lies with the Managing Director As and when required Managing Director shall take

the assistance of Assistant Manager Quality control and Assistant Manager Company for

review of contract

The following are the various steps taken by the organization to execute a purchase order

from a customer

1 All purchase orders receipt and then issued stamped with date of receipt and then

issued to the Managing Director for study

2 Managing Director shall study the technical and commercial requirements with

respect to the following

Technical

a Normalwitness pouring

b Third party inspection

67

c NDT requirements

d Acid Picking requirements

e Previous history of the product available in computer

Commercial

a Rate

b Delivery period

c Mode of Dispatch

d Mode of Payment

e Payment terms

f KSTCST Number of customer

g Dispatch destination address and mode of dispatch

h One copy is sent to customer

i One copy is filled to customer wise along with purchase order

3 Managing Director shall interact with the customer and get the necessary clarifications

regarding technical delivery and commercial conditions

4 If everything is found correct Managing Director shall issue the purchase order for entering

in computer

5 The same shall be entered in computer and the purchase order shall be stamped

accordingly

6 An order acknowledgement shall necessarily have the following details other than items

grade and rate and delivery date

7 After the same is cleared by the Managing Director

8 The concerned production department shall have an access to order acceptance from

computer

9 The production department will go for producing the products as per the requirement of the

customer

10 The dispatch section will send the products to the customer as per their requirement

68

Shared value

Shared values include the core values which are the essential guiding principles doctrines

and core purpose which encompass the companyrsquos business goals how it strives to achieve

and the values it will uphold in determining corporate destiny

Cerebra integrated technologies limited Shared values have two variables They are as

follows

1 Mission

2 Corporate Objectives

Serve the community around through welfare schemes

In order to fulfill this shared value the Company is involving itself in many charity

activities Like providing the necessities for the local schools and giving donations to

charitable institutes

To become a Global entity for the supply of finished Cast components in wide range

of materials with highly committed and socially responsible employees

The company in order to become a global entity with highly committed and socially

responsible employees is putting all its efforts to make its employees skilled enough

to handle any complex job To make the employees skilful the company is organizing

training programs regularly The company is taking measures to create social

awareness among its employees

Strive towards making work environment safe and environment friendly

To make the working environment safe for the employees the company has provided

safety gears like safety goggles safety shoes safety clothing etc for its employees It

is also taking measures to minimize the harm to the environment by recycling the

sand and using it again for casting purpose

The quality policy of Cerebra integrated technologies limited is to ensure manufacture

and supply products of high quality to the complete satisfaction of each and every

customer and thus achieve leadership in market as reputed and reliable supplies

Cerebra integrated technologies limited is giving due importance to the quality of its

products There by achieving a sense of satisfaction among its customers The

employees are made to perform the work with due concern to the quality of the

69

products Through its quality products the company wants to achieve leadership in

market as reputed and reliable supplies

Endeavoring to fulfill social responsibilities

The company in order to fulfill its social responsibility has undertaken many

community development projects which include donations to charitable institutions

and providing necessities for local schools etc besides the company has a huge

concern for environment Therefore it has made a policy to minimize harmful effects

on the environment

The company is committed to the following

Continual prevention of pollution reduction of waste and consumption of

resources in all its operations

Promote environmental awareness among all employees and ensure their

participation in implementing this environmental policy at their place of work

SWOT ANALYSIS

70

A scan of the internal and external environment is an important part of the strategic planning

process Environmental factors internal to the firm usually can be classified as strengths (S)

weakness (W) and those external to the firms can be classified as opportunities (O) threats

(T) Such an analysis of the strategic environment is referred as SWOT analysis

Strength

71

1 Easy and timely availability of raw material

2 The company is having expertise Human resource

3 The company has equipped with latest technology

4 The company has good machines for manufacturing purpose

5 The company protects employees by giving safety equipments

Weakness

1 Lack of education among the workers in the lower cadre

2 They have not given the additional facilities like cab facilities etc

3 The company does not have its own products to sell It should rely heavily on

customer orders

4 Lack of space inside the production department

5 The company more depends on the casual workforce in its production

Opportunities

72

1 The company can expand its business in Europe which is a potential market for

industrial machines

2 By maintaining its quality of products the company can enter different foreign

markets

3 Presence of auto majors in the region especially in south India

4 Cheap and skilled labour is also acts as an opportunity for the company for producing

quality of goods effectively and more efficiently

Threats

1 Pollution control norms laid by the government are getting stringent

2 A liberal importexport policy has made the Chinese steel industries to enter India

With its cheap products they can kill domestic industries

3 Labour incentive

4 Expensive transportation cost

5 Industries heavily rely on non-renewable resources These resources may get

exhausted

FINDING AND CONCLUSION

73

Cerebra integrated technologies limited which are one of the IT solution industries

FINDINGS

The organization is not success in both domestic and export market to meet their

demand

The company is not providing proper training to their employees

The company is financially sound

Rising cost of raw materials

Products processing facilities are not enough

They should make more advertisements

The name Cerebra integrated technologies limited itself stands for quality and

pureness

CONCLUSION

74

The Cerebra integrated technologies limited having the good working environment The

employees are very happy to work is the Industry And this Industry is having good

Infrastructure facility to develop the employees And industry was taking well initiative To

strengthen their employees and also to improve the quality of life their employees

Cerebra integrated technologies limited industry has posted a good performance with all-

round improvement is production sales and profitability

Lastly I conclude that the company is having good market for their product but also it has to

give Advertisement for their product to create awareness in the minds of the customer The

prospects of the company continued to be positive And also the industry has delivering

superior value to the customerrsquos stake holders and other by providing good quality products

LEARNING EXPERIENCE

75

The training has created a sense of practical exposure and enlightenment in my mind as to

what actually an organization is and how theoretical concepts are practiced in with only

theatrical knowledge several management concepts were slightly difficult to analyze

However after implant training I have felt empowered with confidence to understand

different management concepts in a pragmatic manner

The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

MBA I also came across real problems faced by organization in technology human

resources etc and the way in which the management tackled those problems

During this implant training I realized that management is a backbone of every organization

and without which every activity of organization will go haywire

I came to know the importance of Management Information System [MIS] in the

organization and how it assists the management in every aspect of its business and how it

helps the management in the process of decision-making

I came to know how communication acts as an important tool for the smooth functioning of

the organization and how we should communicate on different channels and with different

grades of peoples

As we all know that finance is lifeblood of every organization I personally had a look at the

finance department I came to know the importance of finance department and I came to

know the different tools they use to have a control over the liquidity position of the company

I came to know the importance of Managerial Knowledge such as planning organizing

staffing directing controlling and decision-making I came to know about the rules

regulation policies and procedures of the company and to what extent employees are

following the rules and regulation laid down by the management I came to know about the

punitive actions taken by the management against the individuals who breaks the rules and

regulation of the company

Apart from these I also came to know about the Leader ship traits such as ability to motivate

counsel and train sub-ordinate in a humane approach to their problem develop personnel

support and team spirit

76

In training also helped me in knowing the importance of group effort when compared to

individual effort in organization In addition importance of human relations was known

which helps the management getting the things done through its employees

Personally I gained many valuable insights in Cerebra integrated technologies limited which

help in my career It is about the working environment about dealing with the employees

about the attitude required to sustain in an organization and so on

In total I am very much benefited with this implant training Once again I thank the

authority of Cerebra integrated technologies limited of giving me this opportunity to carry

out the implant training and expose myself to the corpor ate field and I thank all employers

of Cerebra integrated technologies limited and as well as who are helping and for giving me

continuous guidance to make this project work successful

77

BIBLIOGRAPHY

The companyrsquos Reports are

Quality Assurance Report

Production Report

Finance department Report

Marketing department Report

WEBSITE

wwwcerebracomputerscom

wwwwikipediacom

Financial report - Financial section in Cerebra integrated technologies limited

TEXT BOOKS

Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

Edition) Pearson Education

Cooper Donald R and Schindler Pamela S (2005) Business Research

Methods (8th Edition) Tata McGraw Hill

AshwathappaK (2005) Human Resource and Personal Management (3rd

Edition) Tata McGraw-Hill

BOOKS

Company Magazines

Hand books Catalogue Journals amp Reports

78

  • The future of any Company depends on its ability to-
  • Responsibility and Authority
  • Managing Director
  • Responsibility
  • Authority
  • Director (Commercial)
  • Responsibility
  • Authority
  • Manager Accounts
  • Responsibility
  • Authority
  • Assistant Manager of Quality Assurance
  • Responsibility
  • Authority
  • Supervisory Moulding
  • Responsibility
  • Authority
  • Supervisor Maintenance
  • Responsibility

    1974-1977 Birth of the Personal Computer

    The first self-built microcomputers

    Club stuff

    Software C Basic

    1977-1980 Home computers

    Commodore PET Apple II Radio Shack

    Apple

    Microsoft

    Software

    IBM PC first prototype

    1965

    Digital Equipment Corp introduced the PDP-8 the first commercially successful

    minicomputer The PDP-8 sold for $18000 one-fifth the price of a small IBM 360

    mainframe The speed small size and reasonable cost enabled the PDP-8 to go into

    thousands of manufacturing plants small businesses and scientific laboratories

    1965-1968

    Douglas C Engelbart of the Stanford Research Institute demonstrates his system of

    keyboard keypad mouse and windows at the Joint Computer Conference in San

    Franciscos Civic Center He demonstrates use of a word processor a hypertext

    system and remote collaborative work with colleagues

    Robert Noyce and Gordon Moore leave Fairchild Semiconductors

    Robert Noyce and Gordon Moore found Intel Corporation

    State of the art software and hardware

    In 1967 Mac HACK VI became the first program to beat a human (rate 1510) at a

    competition at the Massachussets State Championship

    In 1968 International Master David Levy made a $3000 bet that no chess computer

    would beat him in 10 years He won his bet The original bet was with John

    McCarthy a distinguished researcher in Artificial Intelligence

    2

    Processors at 1968 were soldered together from a large number of single transistors

    and a number of small chips containing relatively small amounts of transistors each

    Recollect Birth of Intel and AMD 55 Shockley Semiconductor (Shockley was one of

    the inventors of transistor Nobel price in 56) 57 Fairchild Semiconductors (group of

    8 Shockley engineers) 68 Intel 69 AMD (Noyce (integr circuit constructor) amp

    (Sanders + 7 others)

    1969

    ATampT Bell Laboratories programmers Kenneth Thompson and Dennis Ritchie

    developed the UNIX operating system on a spare DEC minicomputer

    Intels Marcian (Ted) Hoff designs an integrated circuit chip that could receive

    instructions and perform simple functions on data The design becomes the 4004

    microprocessor

    Intel announces a 1 KB RAM chip which has a significantly larger capacity than any

    previously produced memory chip

    Bill Gates and Paul Allen calling themselves the Lakeside Programming Group

    sign an agreement with Computer Center Corporation to report bugs in PDP-10

    software in exchange for computer time

    Jerry Sanders and seven others leave Fairchild Semiconductor to form Advanced

    Micro Devices

    Gary Stark weather at Xeroxs research facility in Webster New York demonstrates

    using a laser beam with the xerography process to create a laser printer

    1970

    Xerox opens the Palo Alto Research Center (PARC)

    Intel creates the 1103 chip the first generally available DRAM memory chip

    Wayne Pickette takes his computer-on-a-chip design to Intel and is hired began

    working for Dr Ted Hoff

    At Intel Wayne Pickette proposes to Ted Hoff the idea of building a computer-on-a-

    chip for the Busicom project

    Gilbert Hyatt files a patent application entitled Single Chip Integrated Circuit

    Computer Architecture the first basic patent on the microprocessor

    Work begins at Intel on the layout of the circuit for what would be the 4004

    microprocessor Federico Faggin directs the work

    3

    Intel creates the first 4004 microprocessor First microprocessor Intel 4004 1969 The

    first microprocessor ndash CPU

    1971

    The first commercial 4-bit microprocessor 4004 -2300 transistors -10 μm features -10 mm2

    die -108 kHz kH

    1970

    Relational database software theory and first research groups

    In 1970 an IBM researcher named Ted Codd published the first article on relational

    databases

    Codd envisaged a system where the user would be able to access information with

    English like commands and where information would be stored in tables

    Due to the technical nature of the article and the reliance on mathematics to support

    its case the significance of it was not realized immediately However it did lead to

    IBM starting a research group known as System R

    Eventually System R evolved into SQLDS which later became DB2 The language

    created by the System R group SQL (Structured Query Language) has become the

    industry standard for relational databases and is now an ISO standard

    First commercial SQL database created by Honeywell Information Systems Inc

    which released a commercial product in June of 1976

    4

    1971

    Computer-to-computer Communication expanded when the Department of Defense

    established four nodes on the ARPANET the University of California-Santa Barbara

    and UCLA SRI International and the University of Utah hellip1971hellip

    Intel ships copies of the 4004 microprocessor to Busicom [55610]

    Gary Boone of Texas Instruments files a patent application relating to a single-chip

    computer

    The newly developed device the EPROM is integrated with the 4004 to Enhance

    Development Cycles of microprocessor product

    Intel introduces its 4-bit bus 108-KHz 4004 chip - the first microprocessor Initial

    price is US$200 Speed is 60000 operations per second It uses 2300 transistors

    based on 10-micron technology It can address 640 bytes

    o Documentation manuals were written by Adam Osborne The die for the chip

    measures 3x4mm The chip is introduced to the public in Las Vegas by Wayne

    Pickette hellip1971hellip

    Intel announces the first microcomputer the MCS-4 system It uses the 4004

    microprocessor 4001 ROM chip 4002 RAM chip and 4003 shift register chip

    Electronic News publishes an ad from Intel promoting the 4004 chip

    The National Radio Institute introduces the first computer kit for US$503

    Steve Wozniak and Bill Fernandez build a computer with lights and switches from

    parts rejected by local companies They call it the Cream Soda Computer hellip1971

    The Ken back Corporation introduces the Kenback-1 computer for US$750 It uses a

    1KB MOS memory made by Intel

    Niklaus Wirth invents the Pascal programming language

    Texas Instruments develops the first microcomputer-on-a-chip containing over

    15000 transistors

    IBM introduces the memory disk or floppy disk an 8-inch floppy plastic disk

    coated with iron oxide

    Wang Laboratories introduces the Wang 1200 word processor system

    Intel introduces the 1101 chip a 256-bit programmable memory and the 1701 chip a

    256-byte erasable read-only memory (EROM)

    5

    1972

    Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

    16KB of memory The processor was originally developed for Computer

    Terminal Corporation (later called Data point) It uses 3500 transistors based on

    10-micron technology Speed is 60000 instructions per second

    Researchers at PARC begin work on a prototype Alto personal computer

    At Xerox PARC Alan Kay proposes they build a portable personal computer

    called the Dynabook the size of an ordinary notebook PARC management does

    not support it

    Texas Instruments introduces the TMS1000 one-chip microcomputer It

    integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

    National Semiconductor introduces the IMP-16 microprocessor

    Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

    to fellow students at UC Berkeley 1972hellip

    Some gaming stuff

    Space war was a first graphical computer game created on PDP-1 in 1961

    In 1970 an engineer called Ralph Baer created the game called Computer Space

    based on Space War

    Nolan Bushnell tried to make an arcade version of Space War and created

    Computer Space Nutting Associates bought the game hired Nolan and

    manufactured 1500 Space War machines The game was not a success because

    people found it difficult to play

    As Nolan felt he didnt receive enough pay he created his own company Atari in

    1972

    6

    Atari ships Pong one of the first really successful commercial video games

    In 1977 Atari enters the home computer market among others hellip1972

    Magnavox Odyssey first home video game along with Atari

    No processor combined analogdigital

    Plastic overlays on TV screen to get a background picture

    over 80000 Odyssey and over 20000 rifle packs sold in 1972

    Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

    Written by Will Crowther Will worked on developing the assembly language

    program for the original routers used in creating the ARPA net In their spare

    time the Crowthers both avid cavers explored and mapped portions of the

    Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

    Foundation

    Crowther wrote a computer simulation based on the maps for a Digital

    Equipment Corporation PDP-10 computer in FORTRAN His first version

    included caver jargon and many of the names of rooms in this version came from

    actual features in the caves Will had been exploring

    Unfortunately it was during this period that Crowthers marriage ended Feeling

    estranged from his two daughters and wanting to be closer to them he decided to

    write a program that they might enjoy

    Crowthers daughters enjoyed the game and it was passed from friend to friend

    during the early days of the Internet appearing on countless computers on and off

    the fledgling network What happened later with Colossal Cave

    In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

    Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

    Crowthers rudimentary program left on one of the SAIL computers by some

    unknown Johnny Appleseed so to speak

    He contacted Crowther by the simple expedient of sending email to

    crowthersitename where site name was every computer then on the Internet

    only a mere handful of sites at the time After corresponding with Crowther and

    getting his blessings Woods greatly expanded the program

    Influenced by Tolkiens writing Woods added touches such as a troll elves and a

    volcano

    7

    Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

    code (with Woods and Crowthers blessings) from the original FORTRAN source

    into C for UNIX Most UNIX systems run successors of this C version Gillogly

    later ported the code to Heath kit and then IBM-PC personal computers with the

    help of Walt Bilofsky founder of The Software Tool works (which was

    eventually renamed Mindscape) This version was marketed in 1981 under the

    name The Original Adventure hellip1972

    Canadas Automatic Electronic Systems introduces the worlds first

    programmable word processor with a video screen the AES 90 The computer

    system uses magnetic disks for storage and a custom built microprocessor

    Gary Kildall implements PLI on the Intel 4004 processor

    The Peoples Computer Company is founded

    Bill Gates and Paul Allen form the Traf-O-Data company

    Traf-O-Data develops a primitive microcomputer based on Intels 8008

    microprocessor for recording automobile traffic flow on a highway

    5 14 inch diskettes first appear

    Xerox decides to build a personal computer to be used for research Project

    Alto begins

    1973

    Intel files a patent application for a memory system for a multichip digital

    computer

    The first prototype Alto workstation computer is turned on at Xerox Palo Alto

    Research Center Its first screen display is a bitmapped image of the Sesame

    Street character Cookie Monster

    The first operational Alto computer is completed at Xerox PARC

    Traf-O-Data shuts down It made about US$20000

    Design work is completed on the Micral the first non-kit computer based on a

    microprocessor (the Intel 8008) Built in France the Micral is advertised in the

    US but is not successful there

    The term microcomputer first appears in print in reference to the Micral

    1048708 In 1975 it is used on Soyuz-Apollo mission

    for calculating critical course-correction

    maneuvers

    8

    1974

    Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

    of memory It uses 6000 transistors based on 6- micron technology Speed is 064

    MIPS

    In a desperate act to save his failing calculator company MITS company owner

    Ed Roberts begins building a small computer based on Intels new 8080 chip

    with plans to sell it for the unheard of price of US$500

    MITS completes the first prototype Altair 8800 microcomputer

    Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

    program for a personal computer

    Altair

    Altair was one of the first successfully sold personal computer kits for do-it-

    yourself computing fans No monitor no keyboard

    Keyboard and cassette drive can be added

    Oscilloscope can be attached to be used as a display

    1974

    Railway Express loses Ed Roberts only prototype Altair computer route to New

    York for review and photography for publishing by Popular Electronics

    Les Solomon publisher of Popular Electronics receives Altair number 0001

    Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

    Electronics suggests the name Altair for Ed Roberts new microcomputer

    Altair was the name of where Star Treks Enterprise was going that night on TV

    9

    Popular Electronics publishes an article by MITS announcing the Altair 8800

    computer for US$439 in kit form It uses the Intel 8080 processor The Altair

    pictured on the cover of the magazine is actually a mock-up as an actual

    computer was not available

    Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

    that the microcomputer revolution is just beginning hellip1974

    Gary Kildall of Microcomputer Applications Associates develops the CPM

    operating system for Intel 8080-based systems

    Motorola introduces its 6800 chip an early 8-bit microprocessor used in

    microcomputers and industrial and automotive control devices The 6800 was

    designed by Chuck Peddle and Charlie Melear

    Brian Kernighan and Dennis Ritchie develop the C programming language

    RCA releases the 1802 processor running at a blazing 64 MHz It is considered

    one of the first RISC chips It is used on a variety of devices from video games to

    NASA space probes

    Engineer David Ahl suggests Digital Equipment produce an inexpensive version

    of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

    Gary Kildall and John Torode begin selling the CPM disk operating system for

    microcomputershellip1974 Alto

    Xerox releases the Alto computer

    A personal computer to be used for research

    Cost $32000

    Never produced for profit

    First serious machine to feature a modern user interface windows mouse etc

    invented by Engelbart in 1964

    1975

    Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

    interpreter for the Altair Despite never having touched an Altair before the

    BASIC works flawlessly

    Bill Gates and Paul Allen license their newly written BASIC to MITS their first

    customer This is the first computer language program written for a personal

    computer

    10

    The Xerox PARC-developed Gypsy word-processing system is first field tested

    by end-users Gypsy is one of the first word processors termed WYSIWYG

    meaning what you see is what you get Gypsy runs on the PARC-developed Alto

    personal computer 1975

    Fred Moore and Gordon French hold the first meeting of a new microcomputer

    hobbyists club in Frenchs garage in Menlo Park California 32 people meet

    including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

    Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

    an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

    the Altair

    Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

    company for $135000

    The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

    held at the Stanford AI lab 40 attend The name for the group is chosen Bay

    Area Amateur Computer Users Group - Homebrew Computer Club 1975

    Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

    MITS delivers the first generally-available Altair 8800 sold for US$375 with

    1KB memory

    MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

    At this point the Intel 8080 costs about US$150

    Bob Marsh delivers the first Processor Technology 4KB memory boards for the

    Altair

    At Xerox John Ellenby proposes they build the Alto II a modified Alto making

    it easier to produce more reliable and more easily maintained His request is

    approved

    Bill Gates and Paul Allen sign a licensing agreement with MITS for their

    implementation of the BASIC language

    Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

    Dick Heiser opens Arrow Head Computer Company subtitled The Computer

    Store in Los Angeles selling assembled Altairs boards peripherals and

    magazines This is the first retail computer store in the USA 1975

    Micom Data Systems ships its first product the Micom 2000 word processing

    computer

    11

    IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

    Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

    tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

    (Price over US$10000 )

    The first issue of Byte magazine is published

    MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

    8K editions

    Southwest Technical Products releases the M6800 computer kit

    Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

    6800 CPU 4KB RAM ROM monitor keyboard and video interface for

    US$650

    Scope of the study

    The scope of the organization study is concerned with in the Cerebra Integrated Technologies

    Limited it is one of the casting production organization The study is limited to understanding

    the finance production and other department in the organization

    Objectives of Study

    To study organization as a whole

    To study and understand the activities of various departments in the organization

    To do the SWOT analysis of the organization

    Limitations of the study

    The present study mainly focused on the primary data as well as secondary data In

    organization they did not disclose to give more information regarding each department

    Methodology

    In order to achieve the above stated objectives the study has covered both primary and

    secondary data

    12

    Primary Data

    Primary data is collected through the personal interview and discussion with the employees

    and also higher authorities in the organization and observation Method

    Secondary Data

    Secondary data is collected through the company manuals company profiles department

    manuals and websites text books

    Profile

    The management team at cerebra has combined experience of over 100 years in wireless and

    enterprise solutions We pride over selves as a complete business driven software service

    providing and working to words providing solution without burdening our partners with

    technology decisions with the vast experience of the team we have the process maturity team

    key solutions

    Cerebra provide to the solutions on various platforms like windows mobile system android

    blackberry and I phone I pad and have demonstrable prototypes ready

    Some of our solutions

    1 LBS for content distribution

    2 Logistics last mile delivery

    3 Bluetooth based content and coupon management

    4 SCMCRM for retail houses including a mobile web based pos

    5 On field sales and support

    6 RFIDBARCODE integration for asset and inventory tracking

    13

    Significance of products and components ready to deployed

    1 Mobile marketing platform

    2 Bluetooth based content delivery platform

    3 Supply chain solution for the retail

    4 Mobile application to handle distribution and route accounting

    5 Mobile application to handle courierrsquos distribution

    6 Integrators 3rd party ERPSCMCRMs

    7 Mobile application to handle in line sales and support

    14

    Company profile

    CEREBRA INTEGRATED TECHNOLOGIES LTD

    Commenced its business in 1992 starting with the hardware sector amp later expanded to

    provide software services IT training ampconsulting and today offers total IT training amp

    consulting and today offers total IT solutions comprising LPO BPOampKPO Services

    Cerebra is public limited company and services its customers are served through jars in the

    USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

    contract standards

    Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

    survived the through times and is moving on achieve its mission being one among the top it

    solutions provider in the globe

    Started Integrated Technologies a partnership firm was established 25th July 1992 by

    technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

    system and trading in peripherals components etc Cerebra were converted to a public

    limited company limit in December 1993

    15

    Cerebra began its endeavor for backward integration started manufacturing motherboards

    Add-on cards etc Company turned net worth positive bagged large order for contact

    manufacturing from Indian and USA customers for energy meters RFJD products ticketing

    machines etc

    VISION STATEMENT

    To be a nimble amp effective IT Integration company

    MISSION STATEMENT

    To create value for customers through innovative IT solutions with a commitment to

    excellence

    To enable customers amp partners to leverage information technology to the fullest extent

    To enable partners amp employees to deliver relevant amp proven technologies to customers

    16

    OBJECTIVES

    The main objective of cerebra is to deliver a combination of proven software amp hardware

    solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

    real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

    system supported by the companyrsquos vast exposure in the information technology Cerebra with its

    existing business of IT Infrastructure provide its customers a significant ROI advantage in

    providing a complete solution both in hardware amp software segments Cerebra focus on the retail

    amp health care sectors amp provide solutions through its existing products amp components

    With the vast experience of the team we have the process maturity to deliver turnkey solutions

    The management team at cerebra has a combined experience of over 100 years in wireless amp

    enterprise solutions

    Continuous product review amp improvement in quality

    Individually amp collectively all employees of cerebra integrated technologies limited

    strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

    in the cost amp establish better employment

    Ensure quality of personnel at all levels amp provide then the right work environment job

    satisfaction amp professional challenges

    Provide a healthy blend of employees who have grown with the organization amp those

    selected from outside

    Ensure employment of minimum number of personnel amp avoid surpluses

    Motivate employees to be increasingly achievement oriented Identify personnel with

    potential for growth

    Provide adequate opportunities for personnel to improve the level of their professional

    knowledge

    Personnel with talent amp potential for growth to be developed to shoulder higher

    responsibilities

    To imbibe the spirit of quality in every employee in the organization amp promote team

    work

    PRODUCT PROFILE

    17

    The salient features of the company are

    The company is known for quality PCBrsquos The company has designed developed and

    manufactured special type of PCBrsquos are

    Single sided PCBrsquos

    Double sided PCBrsquos

    Glass epoxy PCBrsquos

    The company has having types of PCBrsquos

    Manufacturing Design

    The company is at present using the latest computerized design and drawing to achieve the high

    standards applicable and the company is technically superior to other competitors in the market

    The design department is headed by a qualified experienced manager with over twenty years of

    experience in the design field being specially trained and assisted by qualified engineers

    Surface mounts technology [SMT]

    Surface mount device[SMD]

    Quality

    The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

    to quality norms at every stage of manufacture

    Quality policy

    Manufacture quality PCBrsquos to the satisfaction of our customers

    Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

    the field of information technology comparable to the best in the world Cerebra with the active

    involvement of all its employees shall strive to deliver products amp services of the highest quality

    to customers ensuring their complete satisfaction The Quality policy shall be understood amp

    maintained at all levels of the organization amp shall be implemented through its adherence to

    specific amp measurable quality objectives

    TOTAL QUALITY PROCESS

    18

    The following basic principles of to achieve TQM and ISO for the organization

    1 Customer Focus- Anticipation of future requirements

    2 Leadership ndash Motivate his team

    3 Process Approach- Value added activity

    4 System Approach- Collection of Process

    5 Involvement of people- How to motivate the people to achieve the desired goal

    6 Continual improvement-

    7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

    8 Mutually Beneficial Customers relationship

    Standards in cerebra integrated technologies ltd

    Design conforms to Indian standards specification

    The PCBrsquos are provided with standard accessories can be provided on

    request

    Product Range

    SMD resistor packages

    Resistor- o4o2

    o6o3

    o8o5

    1206=gt [regular]

    1210

    PCB ASSEMBLY FLOW CHART

    19KIT IQA

    1 COUNTING

    2 VERIFYING FOR THE MAKE

    3 VERFICATION WITH BOM

    20

    KITTING

    KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

    SMD LODING

    EQUIPMENT

    A1BAKE BARE PCB FOR 4 HOUR 1000C

    2 BAKE BGA FOR 4 HOURS 1250C

    B1SCREEN PRINTER SETTING

    2 PASTE SOFTING

    3 SAMPLE PRINTING

    4 PASTE POSITION amp SHAPE CHECKING

    5 PCB SERIALIZATION amp FIDUCIAL CLEANING

    C1SMT PROGAMME FILE LOADING

    2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

    3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

    D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

    DEK 248

    PHILIPS TOPAZ

    PHILIPS EMERALD

    LCS FEEDER FOR BGA ampFINE PITCH

    SMT TRAIL RUN

    BOARD

    WORKIN

    SMT MOUNTING FOR MASS MFG

    INSP BEFORE

    REFLOW

    CORRECTION

    REFLOW

    VISUAL INSPECTION

    CORRECTION

    21

    SMT MOUNTING FOR MASS MFG

    IPQC FOR 10

    SAMPLING

    DOUBLE

    SIDED

    PTH LOADING

    COMPONENT PREPARATION

    EQUIPMENT

    STUFFING

    VISUAL INSPECTION

    CORRECTION

    WAVE SOLDERING

    VITRONICS SOLTEC WAVE SOLDERING MACHINE

    LEAD

    POST SOLDERING

    TOUCH UP

    PCB PRINTED CIRCUIT BOARD

    22

    POST SOLDERING

    COMPONENT

    MOUNTING

    FINAL INSPECTION

    IPQC FOR 10

    SAMPLING

    REWORK FUNCTIONAL

    TESTEER

    CORRECTION

    FUNCTIONAL TESTER

    LABELING

    BARCODING

    PACKING

    OUT WARD STORES amp DESPATCH

    WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

    PLAIN BOARDS

    ASSEMBLY BOARD

    Work Instruction

    23

    Title Philips GEM and Philips emerald

    Purpose

    The work instruction is applicable in cerebra integrated technologies ltd

    Responsibility

    All associates technical engineers and quality staffs are responsible for carrying out this quality

    Precautions

    Ensure operator wear heal strap or write strap and grounded while performing the quality

    Procedure

    1 Ensure machine is free from dust partials

    2 Ensure machine is set as per prescribed parametersrsquo by process team

    3 Ensure daily PML preventive maintains is done at the begin of the shift

    4 Clear the components reject in provided in the machine on daily basis

    5 Any feeders issues are found identity the same and report to the concern person

    6 Switch off the machines when not in use

    Title Pre reflow instruction

    24

    Purpose

    The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

    during the PCBA assembly

    Scope

    This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

    technologies limited

    Responsibility

    All the associates Technicians engineers and quality r staff are responsible for carrying out of

    this activity

    Safety perception

    a Ensure all concerned associates wearing wrist strap and grounded properly

    b Store the pub assemblies in a antistatic bins trays or magazine

    Procedure

    Perform the inspection activity and check for

    a Alignment of the components

    b Missing components

    c Orientation of the components

    d Role of the components

    e Mount manual placement components if any ensure nearby components are not disturbed

    while manual maintaining

    Process of qualification for reflow soldering

    25

    1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

    prints screen prints the solders pate on the PCB and carry out visual inspection for solder

    paste print on the pads of to PCB The deposited solder paste shall over the minimum of

    80 print the land pad area if the solder paste print is not ok adjust the parameter to get

    the good solder print Then more the predetermined no of PCBs for screen printing record

    the set parameter

    2 Place the SMD components using topaz and emerald pick and place machine using

    correct program to operate the machine be for work instruction

    3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

    the SMD components placed PCBs in the reflow oven check the temp profile for PCB

    and record the temp profile

    4 After the reflow soldering carry out the visual inspection on all the cards record in the

    process SMD inspection work sheet

    5 If the no of post soldering defects is less than 5 of total no solder defects and individual

    defects is within control limit and if there is no problems then the process is qualified

    TITLE POST REFLOW INSPECTION

    26

    PURPOSE

    The purpose of this WI is to give the details of performing post reflow inspection in post

    reflow inspection stage

    SCOPE

    This work instruction is applicable in cerebra integrated technologies ltd

    Responsibility

    All associates technical engineers and quality staffs are responsible for carrying out this

    activity

    Precautions

    Ensure operator wear wrist strop and grounded while performing the activity

    Procedures

    27

    1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

    2 Ensure operators perform inspection activity as per relevant documents like BOM

    [bill of material] Pedro or reference cards if available

    3 Ensure inspection failed cards are kept separately with clear identification amp kept in

    NCM [non-conformance material] area for rework

    4 Ensure operator performs inspection through magnifier only

    5 And inspection the PCB a for following defeats

    Components value

    Components alignment amp Orientation

    Missing components tomb stone amp solder-balls

    Extra components amp bridging

    CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

    GOVERNMENT

    Bharat sanchar nigam limited

    Railways

    ONGC

    NIO

    High courts

    Post offices

    CPWD

    IGCAR

    PUBLIC SECTOR UNITS

    ITI LIMITED

    HAL

    28

    NAL

    BHEL

    BEML

    BEL

    ECIL

    CMC

    OTHER MAJOR CUSTOMERS

    KIOCL

    VXL Instruments

    Dickenson fowler ltd

    KMF LTD

    Stump vision

    B-commerce Info system

    Indian-Dept of Industries KSSIDC

    CORPORATE

    Pidilite Industries

    Lucent

    Alcate

    Trent limited

    Thermax

    BPL

    OTIS Group

    Siemens

    LampT

    Himalaya Drugs

    BANKS

    Bank of India

    29

    Reserve Bank of India

    Canara Bank

    Union Bank of India

    Allahabad Bank

    UCO Bank

    Vysya Bank

    Infrastructure Management

    As Enterprises scale their IT infrastructure to support business growth managing global

    networks database applications becomes a herculean task which can over whelm internal

    resources

    Cerebra provide comprehensives services to help organizations optimize critical it staff Our

    Infrastructure Management services offer a complete portfolio of solutions amp for managing

    enterprise It Infrastructures enable clients to

    Reduce the total cost of IT operations

    Focus limited IT resources on core business activities

    Rationalize IT staffing costs

    Optimize IT assets utilization

    Facilitate service delivery

    Improve uptime

    HARDWARE

    Contract Manufacturing EMS

    30

    Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

    Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

    place machines vitronics reflow amp soldering machines along with the latest equipments for

    inspection amp quality control

    Cerebra help companies to choose correct method of contract manufacturing to save money

    time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

    that the customer is able to deliver world products to its customers

    Cerebra provides EMS to customers who do not have the necessary infrastructure for

    procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

    Computing solutions

    Cerebra are one of the well known brands for personal computers servers laptops amp

    workstations Cerebra range of products that cover entire IT requirements of its customers

    Cerebra are able to offer end to end solution companies IT requirements

    Desktop PCrsquos

    Notebook

    Servers

    Networking

    E-Waste Recycling Facility

    Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

    players in this world which has huge potential not only in terms of generating huge revenues

    amp profits for the company amp its share holders but also wants to contribute in big way the

    green environment issues that have taken off cerebra recognize that it would be a big social

    responsibility to truly set up a world class e-waste facility

    In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

    facility in India The e-waste road map that this partnership will adopt would be chalked out

    sin 3 phases

    31

    a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

    Indiarsquos largest recycle facility

    b Second phases- Setting up of copper smelting plant amp other base metal extraction

    plants

    c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

    Cerebra have approached this partnership to provide technical amp Management

    consultancy

    1) Repair refurbish amp reuse of all electronic amp electrical equipment

    2) Salvage components amp sell it back to the manufacturers concerned

    3) Fully integrated e-waste management amp base metal recycling

    4) PGM recovery amp its refining processes

    5) Waste management at sources

    6) Total support in scrap handling collection transport documentation shipping amp

    [export] amp other areas

    7) 100 recycling of all collected e-waste [zero land fill]

    8) World class security system

    9) Integrated EHS system [ISO amp OHSAS standard]

    10) Web-based trading services amp accessibility

    11) Logistics amp warehousing facility worldwide

    12) Technical advice on plant layout

    13) Training of technical personnel

    14) Commissioning of day to day operations amp

    15) Market support

    SOLUTIONS

    32

    Cerebra specialize in the outsourced product development application software development

    and offshore software outsourcing services in the enterprise and mobility areas We work

    specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

    enhancement into the wireless and enterprise domains

    bull Setting up a dedicated off-shore development center

    bull Offshore product development services

    bull Cerebra has Domain expertise ndash retail logistics healthcare and education

    bull SCM CRM Enterprise integration

    We provide solutions for a dynamic environment where business and technology strategies

    converge Our approach focuses on new ways of combining IT innovation in existing

    business framework and also to leverage the clients existing IT infrastructure The activities

    under this area of offerings are

    bull Mobile Strategy formation

    bull Infrastructure Design

    bull Application Development

    bull Data Synchronization

    bull Enterprise Intranet on the move

    Cerebra provides the solutions on various platforms like Windows mobile Symbian

    Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

    solutions

    bull LBS for content distribution

    bull Logistics ndash last mile delivery

    bull Bluetooth based content and coupon management

    bull SCMCRM for retail houses including a mobileweb based POS

    bull on field Sales and Support

    bull RFIDBarcode integration for asset and inventory tracking

    Achievements amp Awards

    33

    The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

    14000 for pollution standard

    ORGANISATIONAL STRUCTURE

    34

    An organizational structure defines how job tasks are formally divided grouped amp co-

    ordinate The chapter ii deals with the organizational structure the organization structure is a

    complete Picture about the organization The structure of an organization plays a significant

    role in charting out its path to success An efficient structure facilitates co-ordination amp

    smooth intertwining of employees amp communication systems The organization adopts

    different structural pattern at different stages of its lifecycle The form of an organization that

    is evident in the way divisions departments functions amp people link together amp interact

    Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

    may be represented by an organization chart The complexityrsquos structure is often proportional

    to its size amp its geographic dispersal The traditional organization structure for many

    businesses in the 20thcentury was the bureaucracy originally defined by max Weber

    BASIC ORGANIZATION STUCTURE

    An organization is a social entity composed of two or more persons who work together

    towards the attainment of common goals For the organization to work as a cohesive unit it is

    essential that a formal structure of reporting amp control be established among the different

    members of organizationhelliphellip

    35

    ORGANISATION CHART

    CHAIRMAN

    The above organization structure shows the following points

    36

    BOARD OF DIRECTORS

    MANAGING DIRECTOR

    EXECUTIVE DIRECTOR

    DYGENRAL MANAGER

    MANAGER-PERSONNAL amp ADMINISTRATION

    MANAGER- PRODUCTION MAINTENANCE

    MANAGER- DESIGNQC TRANSPORT

    MANAGER PROJECT SECURITY amp VIGILANCE

    MANAGER- PURCHASE STORES COMPUTER VACANT

    MANAGER MARKETING

    FINANCE MANAGER IC

    DYMANAGER TPS

    DYMANAGER QCTESTING

    ASSTENGINEER- PURCHASE amp STORES

    ASSTENGINEER- MAINTENANCETRANSPORT

    ASSTENGINEER-TPS

    ASSTENGINEER-TPSWINDING

    ASSTENGINEER- QUALITY CONTROL

    ASSTENGINEER- QUALITY CONTROL

    1) Hierarchy relationship between different department members

    2) Participative management

    3) Cooperative work culture

    4) Standardized of polices

    5) Decentralized decision making system provided that some exceptions-

    Valuable amp economical decisions are taken by top level management only So it is

    centralized decision making

    In all major decisions will be taken from board of directors they have full control over the

    administration they will control the executive and general managers these board of directors

    are selected by SAIL But the general manager of will have full control over the deputy

    managers of project HRD production and material departments

    These deputy managers will have full control over their respective area and they have a right

    to take minor decisions regarding over their respective area

    37

    FUNCTIONAL AREAS

    PRODUCTION DEPARTMENT

    HUMAN RESOURCES DEPARTMENT

    MARKETING DEPARTMENT

    FINANCE DEPARTMENT

    Production Department

    Production department performs the function of producing finished goods from the basic raw

    materials The manufacturing is headed by a group head whose main objective is to plan

    execute co-ordinate and control all production activities with available resources inputs

    equipment and facilities

    Objectives

    1 To ensure direct and co-ordinate the activities

    2 To ensure Quality Output

    The Main functions of this Department are as follows

    1 Procure the Raw materials

    2 Store the Raw materials which are procured

    3 Process the raw materials which are procured in the production and to turn them into

    finished goods

    4 In addition not to stop in any circumstances but only to perform round the clock and

    round the year

    38

    DIRECTOR

    PERSONNEL MANAGER

    Human Resource Department

    The personnel department is one of the most important functional departments in every

    organization Only with the help this department the organization can make efficient use of

    the available work force for providing the desired product to the customer with desired

    quality and reasonable price at the right time

    Department Structure

    The Personnel Manager is responsible for carrying out all the personnel management work

    like recruitment selection training performance appraisal promotion wages and salary

    employee welfare etc To carry out these functions the Personnel Manager takes suggestions

    from the Managing Director whenever necessary

    The future of any Company depends on its ability to-

    Train and upgrade skill sets of its employees

    Extract and retain talent

    Robust performance appraisal and reward system

    Manage and full fill expectations

    Evolve performance parameters with respect to key result areas

    39

    HUMAN RESOURCE DEVELOPMENT

    Resource is any means of supply which can be drawn on when necessary To develop means

    to grow mature and make progress in the desired direction Developing a human being in to

    a resource means making him or her into a person of resourcefulness initiative wittedness

    cleverness talent and ability

    Human Resource Development is considered to be a super specialty of HRM It is a process

    by which the employees of an organization are helped in planned and continuous manner to

    acquire new capabilities and sharpen existing capabilities that may be required to perform

    their present functions or expected future voles

    HRD is a process which is geared towards developing the general enabling capabilities of

    employees as individuals so that they can discover and exploit their own inner potential for

    their own and or organization development purposes HRD strives to develop an

    organizational culture where superior subordinate relationships team different sub units are

    strong and contribute to the organizational health dynamisms and pride of employees

    Training programs are as follows

    FRESH ENTRANTS

    Induction and orientation

    COMPETENCE ENHANCEMENT

    Technical

    Multi skill training

    Managerial

    SPECIFIC AREA

    Safety

    Environment

    Cost control and deduction

    Quality

    EXTERNAL TRAINING

    OTHER AREAS

    Hindi training

    40

    GOALS OF HRD

    Development of individual capacity

    Development of competitive in relations job being performed

    Development of corporate approach

    Development interpersonal relationship

    Development of overall organization culture

    Role of HRD

    Human resources planning

    Human resources accounting

    Human resources allocation and role planning

    Human resources training and development

    Human resources maintenance

    Climate development of HRD

    Activities of HRD

    Training need identification

    Training needs assessment

    Training needs justification

    Budgeting and controlling of cost

    Selection of learning process

    Planning designing conducting the training procedure

    Evolution of program through the trainee and feedback records

    41

    Training Objectives

    To help the trainee

    To improve knowledge skill attitude amp performance

    To develop competence to increase productivity

    To prepare for greater responsibility

    To improve interpersonal relationship

    To equip with modern tools amp techniques of to harness best of the human resources

    and maintains industrial harmony

    Modern how to develop self and his subordinates

    Recruitment sources

    This company considers both internal and external sources for recruitment Internal sources

    include the employees who are already on the payroll Whenever any vacancy occurs

    somebody within the organization with necessary qualification is promoted to that job

    External sources are obtained by giving advertisements in state and local newspapers

    Recruitment

    It is the process of searching for prospective employees and stimulating them to apply for

    jobs in the organization so that the right person for accomplishing organization and

    departmental objectives will fill up organization vacancies

    In order to ensure that the right type of persons are available to the concern in the right

    number at the right place the following steps are taken

    The candidate will be given an application form through which the Personnel Manager can

    come to know about the candidate with respect to the following

    Educational qualification

    Experience

    Skills possessed by the candidate

    Salary expecting

    42

    Screening of Applications

    Interview

    Physical Examination

    Placement

    Selection

    The intention of the selection process is to choose the best-qualified and suitable candidate

    for unfilled jobs The objective of the selection decision is to choose the individual who can

    most suitably perform the given job

    The selection procedure is essentially a series of steps through which additional information

    is secured about the applicant at any stage the candidate may be rejected due to non-

    compatibility Therefore selection is actually a negative process of rejecting the unit

    candidates

    The selection procedure followed by the company is as follows

    Training and Development

    The company gives only on-the-job training Usually on-the-job methods of training are as

    follows

    Job rotation

    Coaching

    Job instruction

    Committee assignments

    43

    After the selection of candidates the candidates will be given on-the-job training in an

    organization for 1 year If the candidate performance in this year is satisfactory as per the

    requirement of the company then the candidate is selected as an employee for the company

    This period of 1 year is known as the probationary period for the candidate When the

    performance of the candidate is unsatisfactory then the company will provide further training

    to the candidate to make him fully equipped to work in the organization

    Safety of the Employees

    1 Safety shoes will be given to every shop floor employee once in 6 months

    2 Safety uniform will be given to every shop floor employees

    3 Pairs of uniform will be given once in a year

    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

    group insurance as well

    5 Every employee in the organization will be medically examined once a year

    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

    1st shift-----------------------------6am to 2pm

    2nd shift----------------------------2pm to 10pm

    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

    Wages

    Wages in the wide sense mean any economic compensation paid by the employer under some

    contract to his worker for the services rendered by him

    In this company the wages are fixed according to the government norms At the time of

    appointment the company fixes the wages which is higher than the government norms After

    a certain period the wages will be fixed according to the experience of the worker

    44

    Absenteeism

    An absentee is a person who habitually stays away from the job There are several causes for

    absenteeism which are as follows

    Maladjustment with the working condition

    Industrial fatigue

    Alcoholism

    Low level of wages

    Family problems

    Unhealthy working conditions

    Unsound personnel policies

    The company follows a procedure with respect to absenteeism If the worker is frequently

    absent show cause notice is given If the absence is continued by the worker maximum

    three-show cause notices are given If the absence is continued then the company will issue a

    charge sheet If the absence is further continued the management conducts an in-house

    enquiry During the enquiry the management decides as to whether the worker should

    continue in his job or not

    Performance appraisal

    Production head or Works Manager will give the questionnaire to the employees working in

    the production department and based on their answers for the questions the ranking will be

    given for each worker and depending upon the rank the worker will be put in the certain

    position

    If any worker scores less marks then he will be made to work hard and achieve the goal

    They will tell him his weakness and strengths in the particular field and motivate him to

    achieve his goal and rectify his mistakes for achieving the organizational objectives

    45

    Promotion

    In this company the promotion is given based on seniority-cum-merit The management will

    also take the following considerations while promoting an employee

    Behavior of the worker

    Attendance of the worker

    Efficiency of the worker

    46

    Marketing Department

    The marketing department performs marketing activity by supplying the products to the

    customers within the mentioned time and the product is transferred to the domestic customers

    by the road transportation and overseas customers by means of ships

    Marketing Channels

    Marketing channel decisions are among the most critical decisions facing marketing The

    channels chosen intimately affect all other marketing decisions

    As the company is a manufacturing concern it undertakes the following type of marketing

    channels

    The company gets order directly from its customers and it directly delivers the finished

    products to its customers as it has producer-customer type of marketing channel

    Marketing Strategies

    Usually the Company follows the following marketing strategies

    Quick delivery

    Better quality

    Service after sales

    47

    CUSTOMERS

    COMPANY

    Marketing Segmentation

    Market segmentation means dividing the market into different segments or sectors In this

    company market segmentation is made on the basis of components

    Packaging

    Packaging is normally not done for rough castings unless it is specified by the customer in

    which case due care shall be taken to follow the customerrsquos specification only nice castings

    are packed in the boxes

    Handling of customer complaints

    The details of customersrsquo complaints corrective action taken etc shall be

    recorded on corrective action report and a copy shall be sent to the customer

    Whenever possible customer confirmation is obtained

    Managing Director shall forward the same to the Manager-Quality control for the

    investigation

    Based on the result of investigation the complaints are bifurcated as Genuine

    Casual complaints

    All genuine complaints are thoroughly investigated and a suitable corrective and

    preventive action is taken recorded and given to the concerned department for

    further action

    All casual complaints from the customer are informed accordingly

    The managing director shall receive complaints from the customers A complaint

    number is allotted and an acknowledgement is sent to customers

    Records

    The following records shall be maintained by marketing department

    1 Enquiries and Quotation

    2 Purchase orders from customer and its Amendments

    3 Verbal order

    4 Order Acceptance

    5 Delivery challen cum Invoice

    48

    Finance Department

    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

    pool of funds These funds come from a variety of sources investors or shareholders

    creditors who lend in money and past earnings retained in business Funds provided from

    these sources are committed to a number of uses Fixed assets used in production of a product

    or service inventory used in production of marketable goods cash and securities used for

    transaction and liquidity purposes

    The sales of the company are accompanied with sales bills which are generated from

    computer The terms of sales varies from 30 days 60 days and for few customers the

    document is sent through Bank for payment

    The export sales are against payment through Bank with a credit period of 45 days from the

    date of shipment

    The purchase of raw materials component parts and consumables are affected against a credit

    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

    day of the month irrespective of the material receipt date

    Department Structure

    DIRECTOR COMMERCIAL

    FINANCE MANAGER

    CASHIER STENO TYPIST

    The main functions of Finance Department are as follows

    1 Making the payment as salary to the employees

    2 Meeting the manufacturing expenses of the organization

    3 Preparing financial statement of the organization

    4 Maintaining the liquidity position of the company

    5 Helping the management in taking financial decision

    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

    7 Making payments to the suppliers

    8 Receiving receipts from the customers

    49

    Accounting Procedure

    The company follows cash and credit basis of accounting of its income and expenditures

    The income of the company is fo0rm sale of castings development of patterns for new items

    and by sale of bye products The major expenditures are power charges manufacturing

    expense labour raw materials and consumable spares administrative and selling expense

    interest

    The following are the books and records maintained by cerebra integrated technologies

    Limited

    Subsidiary BooksRecords

    This register is maintained to keep track of the material in-warded GRN wise and to enable to

    effect payment on the due dates on the basis of the credit terms Immediately after accepting

    the material by store and counter signed by the quality Assurance Department the necessary

    entries are made in the registrar

    Customer RegisterBill Register

    This register is maintained to keep track of the sales made to each and individual customer

    The follows are maintained customer wise and the detail of invoice number and date and

    value with cumulative value is maintained in the register This register also helps to make

    follow up for payment The entries in the register are made immediately after the invoice is

    generated from the computer

    The receipt of payment against each customer and invoice is also entered in the register to

    enable to know the balance outstanding customer wise

    Salary advance register

    This register is maintained to know the advance outstanding employee wise Immediately

    after issue of advance the necessary entries are made in this register Similarly after receipt

    of advance through slips the entries are made in this register to know the exact balances of

    advance employee wise

    50

    Customer Rejection Register

    This register is maintained to keep track of customer rejection of castings

    Immediately after receipt of rejected castings the GRN is made and the entries are made in

    the computer and the computer list is enclosed with the GRN to made entries in the customer

    rejection register where in the details of rejection via invoice number grade quantity and

    weight value excise duty sales tax and forwarding are made

    Books of Accounts

    Petty Cash Book

    This is day book maintained by the cashier by making necessary entries of receipt of cash and

    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

    the Director and then necessary entries are made in the books through computer

    The vouchers should be filled in all respect with date debitcredit account name paid to the

    received from whom amount in words and figures If the payment is made above Rs500-

    necessary signatures should be taken on affixing rupee one revenue stamp

    Bank book

    Since the company has availed cash credit and bill discounting facility from bank two

    separate bank books for cash credit and bill discounting are maintained

    The receipt of payment through chequedemand draft and payment through chequedemand

    draft is maintained in the register The balance of the book should tally with the balance in

    the books of accounts maintained in a computer

    In the bill discounting register The bills lodged with bankers for discounting are entered and

    the over draw amount against the discounted bills necessary credit entries are made in the

    register to arrive at the actual balance against the sanctioned working capital

    51

    General ledger

    This ledger gives the details of transactions effected by the company at any point of time The

    receipt and payment of cash as well as the receipt and payment of bank are posted to

    respective accounts in the general ledger This ledger should be updated on day to day basis

    to know the actual balance of each account The trail balance and receipt and payment are

    made at each month end which should necessarily tally The profit and loss account is also

    arrived on the basis of the trail balance which can be arrived month wise quarterly half

    yearly or yearly

    Inventory management

    Inventories constitute the most significant part of current assets of a majority of companies

    in India Inventories are stock of the product a company is manufacturing for sale and

    components that make up the product The various forms in which inventories exist in a

    manufacturing company are raw materials work in progress and finished goods

    A manufacturing firm will have substantially high level of all the three kinds of inventories

    While retail or wholesale firm will have a very high level o finished goods inventories and

    no raw material and work in progress inventory

    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

    of inventory control technique which is popularly known as FIFO method In this method

    raw material which bought first will be sent to the production department first

    Cost of production

    The following items determine the cost of production of the product

    Price of raw materials

    Labour costs

    Other production costs

    Market condition

    52

    Mode of Payment

    1 Advance Payment

    The firm takes an advance payment of 20 to 25 of price from the new customers

    2 Credit

    The firm gives credit facility to its old customers which is secured by the following

    - Invoice performance credit

    - Letter of credit

    53

    CERBRA INTEGRATED

    TECHNOLOGIES LIMITED

    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

    CONSOLIDATEDBALANCESHEETAS 30-9-2010

    54

    Particulars 30-9-2010 30-9-2009

    INCOME

    Sales amp Services 588808535 503398844

    Other Income 8458654 1291991

    TOTAL 597267189 504690834

    EXPENDITURE

    Materials 565924569 471247636

    Manufacturing amp Administration Expenses 15640011 16247496

    Marketing Expenses 249660 127791

    Interestamp Financial Charges 248640 382737

    Depreciation 1588627 2055635

    TOTAL 583651507 490061295

    Profit Before Extraordinary Items 13615681 14629539

    Profit [loss] Before Taxation 13615681 14629539

    Provision for Taxation

    MAT 2524347 (1894)

    Profit[loss] after tax transferred to balance 11091334 14631433

    Sheet

    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

    55

    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

    Sources of funds

    Share Holderrsquos Funds 159555820 150740820

    Share Application Money 29211000 5643501

    Reserves amp Surplus 242157224 242157224

    Minority interest 334875 ------

    Grand Total 431258919 398541545

    Application of funds

    Fixed Assets

    Gross Block 46078186 46259057

    Less Depreciation 28342562 26103945

    Net Block 17735625 20155113

    Deferred Tax Assets 63249 ----

    Investment cost 2000 2000

    Current Assets Loans amp Advances

    Sundry Debtors 318650954 337538013

    Cash amp Bank Balance 12439646 9113641

    Loans amp Advances 114671053 45651808

    445761654 392303462

    Less Current Liabilities amp Provisions

    Current Liabilities 293343081 290079690

    Provisions 2810681 1999

    Net Current Assets 149607892 102221773

    Profit amp loss Account 263850154 276162659

    Grand Total 431258919 398541545

    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

    late 1970s to help managers address the difficulties of change The model shows that

    organizational immune systems and the many interconnected variables involved make change

    complex and that an effective change effort must address many of these issues

    simultaneously This is often a daunting managerial challenge

    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

    (subordinate goals) Skill

    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

    Richard defines that it was because of these factors the Japanese companies excelled over

    American firms A very important feature of this Model is that McKinsey consultants in their

    studies of several firms have extensively tested it

    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

    major premise of the model is that many performances related issues are rooted among the 7

    factors outlines This study is important from a strategic marketing Organizational

    performances related issues are rooted among the 7 factors outlines These 7s are

    interconnected aligned and working together in high performing organizations

    56

    Structure

    The organizational structure of the company is based on the functional departments and the

    decision taken from top-level management of the company For analyzing and for taking

    decision the top management will consult the functional managers performance of various

    tasks in departments will be assigned to its functional head

    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

    associated information that shows who reports to whom and how tasks are both divided up and

    integrated

    Skill

    Usually in a foundry Industry two types of skills are required They are as follows

    1 Administrative skills

    2 Technical skills

    Administrative Skills

    Administrative skills are those skills which are very much necessary for office staff It

    involves managing the resources of the organization Cerebra integrated technologies limited

    is doing everything to impart these skills in its employees When the candidate is selected he

    will be given an on-the-job training for about 1 year and also training in each department to

    make the candidate familiar with the organization Every month a training program will be

    conducted wherein personalities having expertise in various fields give lectures

    Technical Skills

    Technical skills are those skills which are directly concerned with the production Shop-

    floor employees are expected to possess these skills to carry out the production activity

    smoothly

    In Cerebra integrated technologies limited they give more importance to technical

    knowledge than educational qualification

    57

    Different training programs are conducted to impart technical skills among employees When

    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

    the company gets its employees trained by external training agencies Guest lectures are

    arranged once in a month to help the employees update their knowledge with the industry

    level

    Cerebra integrated technologies limited continuously monitors the performance of the

    employees of various departments and identifies the training needs to be given for employees

    and for enhancing the skills of the employees

    Style

    The company follows a centralized system of decision-making Only the top management

    takes the decisions and the suggestions of the lower level employees are taken into

    consideration

    To study the style of functioning of Cerebra integrated technologies limited I have taken the

    purchasing activity as the parameter When the raw materials for production are out of stock

    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

    approach

    In Cerebra integrated technologies limited there exists an authoritarian approach when it

    comes to decision making Only the persons who are in higher authority take decisions about

    the day-to-day operations Thus decision-making is restricted to the upper layer of the

    management For eg While taking decisions regarding purchase only the MD and Director

    [commercial] will take decisions regarding the vendor quantity and quality of the raw

    material and tenders The higher authorities do everything There is no participative

    approach and most of the employees have no or very little knowledge about all the aspects of

    the companyrsquos administration

    58

    Strategy

    Strategy is about setting corporate goals defining steps needed to achieve these goals

    followed by systematic action and allocation of resources to achieve corporate goals

    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

    competition through its quality products with reasonable price To price their products

    reasonable they should minimize the cost as much as possible One way of doing this is by

    waste elimination

    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

    advance before starting production activity By using the good quality of raw materials the

    company can produce quality output without any damages or cracks in the castings Thus

    reducing the wastage

    Cerebra integrated technologies limited has one more strategy regarding waste elimination

    Ie by carrying out the production activity according to the procedure and under watchful

    eyes of the supervisors Thus there would be no room for the shop floor employees to

    commit any wrongdoing

    Staff

    Responsibility and Authority

    The company has defined responsibilities and authorities in order to facilitate effective

    implementation of quality management and these are communicated to relevant persons in

    the organization

    59

    Managing Director

    Responsibility

    1 Overall control of the company

    2 Ultimate responsibility for product quality

    3 Responsibility for customer satisfaction

    4 Responsibility for marketing

    5 New product development and process improvement

    6 Growth and profit

    Authority

    1 Approve quality assurance manual

    2 Interact with customers

    3 Approve capital goods

    4 Release the product whenever there is ambiguity

    5 Disposal of non-conforming products

    6 Sign cheque

    Director (Commercial)

    Responsibility

    1 Responsible for purchasing and supplier development

    2 Financial management including cash flow management

    3 Responsible for storersquos management

    4 Administration and personnel management

    5 Functions of managing director in his absence

    Authority

    1 Sign the purchase order

    2 Sign cheques

    3 Prepare the yearly budget and follow up

    4 Interact with statutory bodies and maintain records

    60

    Works Manager

    Responsibility

    1 Overall responsibility for production planning and control

    2 Overall responsibility for pattern equipment and product quality

    3 Safety and house-keeping of entire company

    4 Upkeep of all equipment

    5 Process improvement and productivity

    6 Training of production and quality control personnel

    7 Upkeep of relevant records

    Authority

    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

    reaching customer on time

    2 Introduce new production methodsmaterial to improve productivity and quality

    Manager Maintenance

    Responsibility

    1 Monitor and control the activity of the administration office

    2 Upkeep of statutory records

    3 Make payment to suppliers on due date

    4 Housekeeping in respective areas

    Authority

    1 Prepare and send chequesDDrsquos

    61

    Manager Accounts

    Responsibility

    1 Account all the vouchers and bills after acceptance from stores

    2 Maintain books of accounts

    3 Update all the accounts regularly

    4 Prepare financial statement at defined intervals

    5 Update the salary advance register

    6 Housekeeping in respective areas

    Authority

    1 Enter accounts data into the computer

    2 Raise debitcredit notes

    3 Issue stamped receipts for the payment received

    Assistant Manager Quality Control

    Responsibility

    1 NDT inspection

    2 Inspection of castings in first second and final stage

    3 Upkeep of related records

    4 Housekeeping in respective department

    Authority

    1 Authorized to inspect and release the product for next stages

    62

    Assistant Manager of Quality Assurance

    Responsibility

    1 Incoming and in-process inspection

    2 Overall responsibility of calibration of EMTE

    3 Training of quality assurance personnel

    Authority

    1 Accept the product at inward good stage

    2 Approve the liquid metal before pouring

    Chemist

    Responsibility

    1 Charge calculation

    2 Inspection of incoming materials

    3 Mechanical testing

    4 Housekeeping in the related areas

    Authority

    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

    Manager

    63

    Marketing and Administration Officer

    Responsibility

    1 Delivery challan cum invoice preparation with its related activities

    2 Central excise formalities and related activities

    3 Cash handling

    4 Upkeep and maintenance of the following records

    Authority

    1 Purchase stationery

    2 Co-ordinate with central excise department on behalf of the company

    Supervisory Moulding

    Responsibility

    1 Allocate the work for the workers based on planning

    2 Arrangements for production of moulding core as per planning and documented

    procedures

    3 Inspection of pattern and core box before and while production

    4 Ensure correct mixing of sand as per procedure

    5 To maintain a clean and neat working environment

    Authority

    1 Authorize to reject mouldscores in consent with assistant manager company

    Supervisor Maintenance

    Responsibility

    1 General house-keeping in all area

    2 Attending machine break down

    3 Arrangement for lining preparation

    64

    Authority

    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

    consent with the directors

    Supervisor Inspection

    Responsibility

    1 Inspection of castings in all stores

    2 Final clearance of castings before dispatch

    Authority

    1 Authority to clear material for dispatch in consent with Assistant Manager

    Purchase Officer

    Responsibility

    1 Local purchase

    2 Cash purchase

    3 Out station purchase follow up as and when assigned

    4 Attending bank work

    Authority

    1 Authorized to procure material from approved supplier in consent with Director

    (commercial)

    65

    Cashier Steno cum Typist

    Responsibility

    1 To prepare covering letters for the entire invoice towards dispatch of castings

    2 To prepare letterspayment reminders at defined intervals

    3 To maintain petty cash book daily

    Authority

    1 Make payment of Rs20000 against approval by the Director (commercial)

    2 Procure postal stamps and revenue stamps for office use

    The responsibilities and authorities of Management Representatives include the following

    a) Coordinating for the implementation and maintenance of the quality management

    system with other head of the departments in the company

    b) Coordinating and obtaining approval and updating the quality assurance manual

    documented procedures detailed procedures and process maps

    c) Reporting to management on the performance of the quality management including

    needs for improvement through management review meetings

    d) Ensuring awareness of customer requirements throughout the organization

    System

    Cerebra integrated technologies limited uses complete systemized processes in all fields like

    quality control systems performance measurement systems order execution systems

    Inventory control systems etc

    Inventory Control System

    Inventories constitute the most significant part of current assets of a majority of companies in

    India Inventories are stock of the product a company is manufacturing for sale and

    components that make up the product The various forms in which inventories exist in a

    manufacturing company are raw materials work in progress and finished goods

    66

    A manufacturing firm will have substantially high level of all three kinds of inventories

    While retail or wholesale firm will have a very high level of finished goods inventories and

    no raw material and work in progress inventory

    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

    inventory control technique which is popularly known as FIFO method In this method raw

    materials which bought first will be sent to the production department first The inventory

    system of Cerebra integrated technologies limited is very effective to have a control over the

    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

    stocking It maintains the level of raw materials at equilibrium This system works by

    estimating the production level for the next one-month and then it estimates the raw materials

    required to meet the production for the next one month If the stock of raw materials is not

    enough to meet the production level then it places an order for the raw materials that too one

    month in advance so that the production will not be affected even in case of any

    uncertainties

    Order Execution System

    The company receives the purchase order from its customer The purchase order may be in

    terms of written format or a verbal order The overall responsibility for review of purchase

    orders lies with the Managing Director As and when required Managing Director shall take

    the assistance of Assistant Manager Quality control and Assistant Manager Company for

    review of contract

    The following are the various steps taken by the organization to execute a purchase order

    from a customer

    1 All purchase orders receipt and then issued stamped with date of receipt and then

    issued to the Managing Director for study

    2 Managing Director shall study the technical and commercial requirements with

    respect to the following

    Technical

    a Normalwitness pouring

    b Third party inspection

    67

    c NDT requirements

    d Acid Picking requirements

    e Previous history of the product available in computer

    Commercial

    a Rate

    b Delivery period

    c Mode of Dispatch

    d Mode of Payment

    e Payment terms

    f KSTCST Number of customer

    g Dispatch destination address and mode of dispatch

    h One copy is sent to customer

    i One copy is filled to customer wise along with purchase order

    3 Managing Director shall interact with the customer and get the necessary clarifications

    regarding technical delivery and commercial conditions

    4 If everything is found correct Managing Director shall issue the purchase order for entering

    in computer

    5 The same shall be entered in computer and the purchase order shall be stamped

    accordingly

    6 An order acknowledgement shall necessarily have the following details other than items

    grade and rate and delivery date

    7 After the same is cleared by the Managing Director

    8 The concerned production department shall have an access to order acceptance from

    computer

    9 The production department will go for producing the products as per the requirement of the

    customer

    10 The dispatch section will send the products to the customer as per their requirement

    68

    Shared value

    Shared values include the core values which are the essential guiding principles doctrines

    and core purpose which encompass the companyrsquos business goals how it strives to achieve

    and the values it will uphold in determining corporate destiny

    Cerebra integrated technologies limited Shared values have two variables They are as

    follows

    1 Mission

    2 Corporate Objectives

    Serve the community around through welfare schemes

    In order to fulfill this shared value the Company is involving itself in many charity

    activities Like providing the necessities for the local schools and giving donations to

    charitable institutes

    To become a Global entity for the supply of finished Cast components in wide range

    of materials with highly committed and socially responsible employees

    The company in order to become a global entity with highly committed and socially

    responsible employees is putting all its efforts to make its employees skilled enough

    to handle any complex job To make the employees skilful the company is organizing

    training programs regularly The company is taking measures to create social

    awareness among its employees

    Strive towards making work environment safe and environment friendly

    To make the working environment safe for the employees the company has provided

    safety gears like safety goggles safety shoes safety clothing etc for its employees It

    is also taking measures to minimize the harm to the environment by recycling the

    sand and using it again for casting purpose

    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

    and supply products of high quality to the complete satisfaction of each and every

    customer and thus achieve leadership in market as reputed and reliable supplies

    Cerebra integrated technologies limited is giving due importance to the quality of its

    products There by achieving a sense of satisfaction among its customers The

    employees are made to perform the work with due concern to the quality of the

    69

    products Through its quality products the company wants to achieve leadership in

    market as reputed and reliable supplies

    Endeavoring to fulfill social responsibilities

    The company in order to fulfill its social responsibility has undertaken many

    community development projects which include donations to charitable institutions

    and providing necessities for local schools etc besides the company has a huge

    concern for environment Therefore it has made a policy to minimize harmful effects

    on the environment

    The company is committed to the following

    Continual prevention of pollution reduction of waste and consumption of

    resources in all its operations

    Promote environmental awareness among all employees and ensure their

    participation in implementing this environmental policy at their place of work

    SWOT ANALYSIS

    70

    A scan of the internal and external environment is an important part of the strategic planning

    process Environmental factors internal to the firm usually can be classified as strengths (S)

    weakness (W) and those external to the firms can be classified as opportunities (O) threats

    (T) Such an analysis of the strategic environment is referred as SWOT analysis

    Strength

    71

    1 Easy and timely availability of raw material

    2 The company is having expertise Human resource

    3 The company has equipped with latest technology

    4 The company has good machines for manufacturing purpose

    5 The company protects employees by giving safety equipments

    Weakness

    1 Lack of education among the workers in the lower cadre

    2 They have not given the additional facilities like cab facilities etc

    3 The company does not have its own products to sell It should rely heavily on

    customer orders

    4 Lack of space inside the production department

    5 The company more depends on the casual workforce in its production

    Opportunities

    72

    1 The company can expand its business in Europe which is a potential market for

    industrial machines

    2 By maintaining its quality of products the company can enter different foreign

    markets

    3 Presence of auto majors in the region especially in south India

    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

    quality of goods effectively and more efficiently

    Threats

    1 Pollution control norms laid by the government are getting stringent

    2 A liberal importexport policy has made the Chinese steel industries to enter India

    With its cheap products they can kill domestic industries

    3 Labour incentive

    4 Expensive transportation cost

    5 Industries heavily rely on non-renewable resources These resources may get

    exhausted

    FINDING AND CONCLUSION

    73

    Cerebra integrated technologies limited which are one of the IT solution industries

    FINDINGS

    The organization is not success in both domestic and export market to meet their

    demand

    The company is not providing proper training to their employees

    The company is financially sound

    Rising cost of raw materials

    Products processing facilities are not enough

    They should make more advertisements

    The name Cerebra integrated technologies limited itself stands for quality and

    pureness

    CONCLUSION

    74

    The Cerebra integrated technologies limited having the good working environment The

    employees are very happy to work is the Industry And this Industry is having good

    Infrastructure facility to develop the employees And industry was taking well initiative To

    strengthen their employees and also to improve the quality of life their employees

    Cerebra integrated technologies limited industry has posted a good performance with all-

    round improvement is production sales and profitability

    Lastly I conclude that the company is having good market for their product but also it has to

    give Advertisement for their product to create awareness in the minds of the customer The

    prospects of the company continued to be positive And also the industry has delivering

    superior value to the customerrsquos stake holders and other by providing good quality products

    LEARNING EXPERIENCE

    75

    The training has created a sense of practical exposure and enlightenment in my mind as to

    what actually an organization is and how theoretical concepts are practiced in with only

    theatrical knowledge several management concepts were slightly difficult to analyze

    However after implant training I have felt empowered with confidence to understand

    different management concepts in a pragmatic manner

    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

    MBA I also came across real problems faced by organization in technology human

    resources etc and the way in which the management tackled those problems

    During this implant training I realized that management is a backbone of every organization

    and without which every activity of organization will go haywire

    I came to know the importance of Management Information System [MIS] in the

    organization and how it assists the management in every aspect of its business and how it

    helps the management in the process of decision-making

    I came to know how communication acts as an important tool for the smooth functioning of

    the organization and how we should communicate on different channels and with different

    grades of peoples

    As we all know that finance is lifeblood of every organization I personally had a look at the

    finance department I came to know the importance of finance department and I came to

    know the different tools they use to have a control over the liquidity position of the company

    I came to know the importance of Managerial Knowledge such as planning organizing

    staffing directing controlling and decision-making I came to know about the rules

    regulation policies and procedures of the company and to what extent employees are

    following the rules and regulation laid down by the management I came to know about the

    punitive actions taken by the management against the individuals who breaks the rules and

    regulation of the company

    Apart from these I also came to know about the Leader ship traits such as ability to motivate

    counsel and train sub-ordinate in a humane approach to their problem develop personnel

    support and team spirit

    76

    In training also helped me in knowing the importance of group effort when compared to

    individual effort in organization In addition importance of human relations was known

    which helps the management getting the things done through its employees

    Personally I gained many valuable insights in Cerebra integrated technologies limited which

    help in my career It is about the working environment about dealing with the employees

    about the attitude required to sustain in an organization and so on

    In total I am very much benefited with this implant training Once again I thank the

    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

    out the implant training and expose myself to the corpor ate field and I thank all employers

    of Cerebra integrated technologies limited and as well as who are helping and for giving me

    continuous guidance to make this project work successful

    77

    BIBLIOGRAPHY

    The companyrsquos Reports are

    Quality Assurance Report

    Production Report

    Finance department Report

    Marketing department Report

    WEBSITE

    wwwcerebracomputerscom

    wwwwikipediacom

    Financial report - Financial section in Cerebra integrated technologies limited

    TEXT BOOKS

    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

    Edition) Pearson Education

    Cooper Donald R and Schindler Pamela S (2005) Business Research

    Methods (8th Edition) Tata McGraw Hill

    AshwathappaK (2005) Human Resource and Personal Management (3rd

    Edition) Tata McGraw-Hill

    BOOKS

    Company Magazines

    Hand books Catalogue Journals amp Reports

    78

    • The future of any Company depends on its ability to-
    • Responsibility and Authority
    • Managing Director
    • Responsibility
    • Authority
    • Director (Commercial)
    • Responsibility
    • Authority
    • Manager Accounts
    • Responsibility
    • Authority
    • Assistant Manager of Quality Assurance
    • Responsibility
    • Authority
    • Supervisory Moulding
    • Responsibility
    • Authority
    • Supervisor Maintenance
    • Responsibility

      Processors at 1968 were soldered together from a large number of single transistors

      and a number of small chips containing relatively small amounts of transistors each

      Recollect Birth of Intel and AMD 55 Shockley Semiconductor (Shockley was one of

      the inventors of transistor Nobel price in 56) 57 Fairchild Semiconductors (group of

      8 Shockley engineers) 68 Intel 69 AMD (Noyce (integr circuit constructor) amp

      (Sanders + 7 others)

      1969

      ATampT Bell Laboratories programmers Kenneth Thompson and Dennis Ritchie

      developed the UNIX operating system on a spare DEC minicomputer

      Intels Marcian (Ted) Hoff designs an integrated circuit chip that could receive

      instructions and perform simple functions on data The design becomes the 4004

      microprocessor

      Intel announces a 1 KB RAM chip which has a significantly larger capacity than any

      previously produced memory chip

      Bill Gates and Paul Allen calling themselves the Lakeside Programming Group

      sign an agreement with Computer Center Corporation to report bugs in PDP-10

      software in exchange for computer time

      Jerry Sanders and seven others leave Fairchild Semiconductor to form Advanced

      Micro Devices

      Gary Stark weather at Xeroxs research facility in Webster New York demonstrates

      using a laser beam with the xerography process to create a laser printer

      1970

      Xerox opens the Palo Alto Research Center (PARC)

      Intel creates the 1103 chip the first generally available DRAM memory chip

      Wayne Pickette takes his computer-on-a-chip design to Intel and is hired began

      working for Dr Ted Hoff

      At Intel Wayne Pickette proposes to Ted Hoff the idea of building a computer-on-a-

      chip for the Busicom project

      Gilbert Hyatt files a patent application entitled Single Chip Integrated Circuit

      Computer Architecture the first basic patent on the microprocessor

      Work begins at Intel on the layout of the circuit for what would be the 4004

      microprocessor Federico Faggin directs the work

      3

      Intel creates the first 4004 microprocessor First microprocessor Intel 4004 1969 The

      first microprocessor ndash CPU

      1971

      The first commercial 4-bit microprocessor 4004 -2300 transistors -10 μm features -10 mm2

      die -108 kHz kH

      1970

      Relational database software theory and first research groups

      In 1970 an IBM researcher named Ted Codd published the first article on relational

      databases

      Codd envisaged a system where the user would be able to access information with

      English like commands and where information would be stored in tables

      Due to the technical nature of the article and the reliance on mathematics to support

      its case the significance of it was not realized immediately However it did lead to

      IBM starting a research group known as System R

      Eventually System R evolved into SQLDS which later became DB2 The language

      created by the System R group SQL (Structured Query Language) has become the

      industry standard for relational databases and is now an ISO standard

      First commercial SQL database created by Honeywell Information Systems Inc

      which released a commercial product in June of 1976

      4

      1971

      Computer-to-computer Communication expanded when the Department of Defense

      established four nodes on the ARPANET the University of California-Santa Barbara

      and UCLA SRI International and the University of Utah hellip1971hellip

      Intel ships copies of the 4004 microprocessor to Busicom [55610]

      Gary Boone of Texas Instruments files a patent application relating to a single-chip

      computer

      The newly developed device the EPROM is integrated with the 4004 to Enhance

      Development Cycles of microprocessor product

      Intel introduces its 4-bit bus 108-KHz 4004 chip - the first microprocessor Initial

      price is US$200 Speed is 60000 operations per second It uses 2300 transistors

      based on 10-micron technology It can address 640 bytes

      o Documentation manuals were written by Adam Osborne The die for the chip

      measures 3x4mm The chip is introduced to the public in Las Vegas by Wayne

      Pickette hellip1971hellip

      Intel announces the first microcomputer the MCS-4 system It uses the 4004

      microprocessor 4001 ROM chip 4002 RAM chip and 4003 shift register chip

      Electronic News publishes an ad from Intel promoting the 4004 chip

      The National Radio Institute introduces the first computer kit for US$503

      Steve Wozniak and Bill Fernandez build a computer with lights and switches from

      parts rejected by local companies They call it the Cream Soda Computer hellip1971

      The Ken back Corporation introduces the Kenback-1 computer for US$750 It uses a

      1KB MOS memory made by Intel

      Niklaus Wirth invents the Pascal programming language

      Texas Instruments develops the first microcomputer-on-a-chip containing over

      15000 transistors

      IBM introduces the memory disk or floppy disk an 8-inch floppy plastic disk

      coated with iron oxide

      Wang Laboratories introduces the Wang 1200 word processor system

      Intel introduces the 1101 chip a 256-bit programmable memory and the 1701 chip a

      256-byte erasable read-only memory (EROM)

      5

      1972

      Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

      16KB of memory The processor was originally developed for Computer

      Terminal Corporation (later called Data point) It uses 3500 transistors based on

      10-micron technology Speed is 60000 instructions per second

      Researchers at PARC begin work on a prototype Alto personal computer

      At Xerox PARC Alan Kay proposes they build a portable personal computer

      called the Dynabook the size of an ordinary notebook PARC management does

      not support it

      Texas Instruments introduces the TMS1000 one-chip microcomputer It

      integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

      National Semiconductor introduces the IMP-16 microprocessor

      Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

      to fellow students at UC Berkeley 1972hellip

      Some gaming stuff

      Space war was a first graphical computer game created on PDP-1 in 1961

      In 1970 an engineer called Ralph Baer created the game called Computer Space

      based on Space War

      Nolan Bushnell tried to make an arcade version of Space War and created

      Computer Space Nutting Associates bought the game hired Nolan and

      manufactured 1500 Space War machines The game was not a success because

      people found it difficult to play

      As Nolan felt he didnt receive enough pay he created his own company Atari in

      1972

      6

      Atari ships Pong one of the first really successful commercial video games

      In 1977 Atari enters the home computer market among others hellip1972

      Magnavox Odyssey first home video game along with Atari

      No processor combined analogdigital

      Plastic overlays on TV screen to get a background picture

      over 80000 Odyssey and over 20000 rifle packs sold in 1972

      Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

      Written by Will Crowther Will worked on developing the assembly language

      program for the original routers used in creating the ARPA net In their spare

      time the Crowthers both avid cavers explored and mapped portions of the

      Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

      Foundation

      Crowther wrote a computer simulation based on the maps for a Digital

      Equipment Corporation PDP-10 computer in FORTRAN His first version

      included caver jargon and many of the names of rooms in this version came from

      actual features in the caves Will had been exploring

      Unfortunately it was during this period that Crowthers marriage ended Feeling

      estranged from his two daughters and wanting to be closer to them he decided to

      write a program that they might enjoy

      Crowthers daughters enjoyed the game and it was passed from friend to friend

      during the early days of the Internet appearing on countless computers on and off

      the fledgling network What happened later with Colossal Cave

      In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

      Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

      Crowthers rudimentary program left on one of the SAIL computers by some

      unknown Johnny Appleseed so to speak

      He contacted Crowther by the simple expedient of sending email to

      crowthersitename where site name was every computer then on the Internet

      only a mere handful of sites at the time After corresponding with Crowther and

      getting his blessings Woods greatly expanded the program

      Influenced by Tolkiens writing Woods added touches such as a troll elves and a

      volcano

      7

      Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

      code (with Woods and Crowthers blessings) from the original FORTRAN source

      into C for UNIX Most UNIX systems run successors of this C version Gillogly

      later ported the code to Heath kit and then IBM-PC personal computers with the

      help of Walt Bilofsky founder of The Software Tool works (which was

      eventually renamed Mindscape) This version was marketed in 1981 under the

      name The Original Adventure hellip1972

      Canadas Automatic Electronic Systems introduces the worlds first

      programmable word processor with a video screen the AES 90 The computer

      system uses magnetic disks for storage and a custom built microprocessor

      Gary Kildall implements PLI on the Intel 4004 processor

      The Peoples Computer Company is founded

      Bill Gates and Paul Allen form the Traf-O-Data company

      Traf-O-Data develops a primitive microcomputer based on Intels 8008

      microprocessor for recording automobile traffic flow on a highway

      5 14 inch diskettes first appear

      Xerox decides to build a personal computer to be used for research Project

      Alto begins

      1973

      Intel files a patent application for a memory system for a multichip digital

      computer

      The first prototype Alto workstation computer is turned on at Xerox Palo Alto

      Research Center Its first screen display is a bitmapped image of the Sesame

      Street character Cookie Monster

      The first operational Alto computer is completed at Xerox PARC

      Traf-O-Data shuts down It made about US$20000

      Design work is completed on the Micral the first non-kit computer based on a

      microprocessor (the Intel 8008) Built in France the Micral is advertised in the

      US but is not successful there

      The term microcomputer first appears in print in reference to the Micral

      1048708 In 1975 it is used on Soyuz-Apollo mission

      for calculating critical course-correction

      maneuvers

      8

      1974

      Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

      of memory It uses 6000 transistors based on 6- micron technology Speed is 064

      MIPS

      In a desperate act to save his failing calculator company MITS company owner

      Ed Roberts begins building a small computer based on Intels new 8080 chip

      with plans to sell it for the unheard of price of US$500

      MITS completes the first prototype Altair 8800 microcomputer

      Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

      program for a personal computer

      Altair

      Altair was one of the first successfully sold personal computer kits for do-it-

      yourself computing fans No monitor no keyboard

      Keyboard and cassette drive can be added

      Oscilloscope can be attached to be used as a display

      1974

      Railway Express loses Ed Roberts only prototype Altair computer route to New

      York for review and photography for publishing by Popular Electronics

      Les Solomon publisher of Popular Electronics receives Altair number 0001

      Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

      Electronics suggests the name Altair for Ed Roberts new microcomputer

      Altair was the name of where Star Treks Enterprise was going that night on TV

      9

      Popular Electronics publishes an article by MITS announcing the Altair 8800

      computer for US$439 in kit form It uses the Intel 8080 processor The Altair

      pictured on the cover of the magazine is actually a mock-up as an actual

      computer was not available

      Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

      that the microcomputer revolution is just beginning hellip1974

      Gary Kildall of Microcomputer Applications Associates develops the CPM

      operating system for Intel 8080-based systems

      Motorola introduces its 6800 chip an early 8-bit microprocessor used in

      microcomputers and industrial and automotive control devices The 6800 was

      designed by Chuck Peddle and Charlie Melear

      Brian Kernighan and Dennis Ritchie develop the C programming language

      RCA releases the 1802 processor running at a blazing 64 MHz It is considered

      one of the first RISC chips It is used on a variety of devices from video games to

      NASA space probes

      Engineer David Ahl suggests Digital Equipment produce an inexpensive version

      of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

      Gary Kildall and John Torode begin selling the CPM disk operating system for

      microcomputershellip1974 Alto

      Xerox releases the Alto computer

      A personal computer to be used for research

      Cost $32000

      Never produced for profit

      First serious machine to feature a modern user interface windows mouse etc

      invented by Engelbart in 1964

      1975

      Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

      interpreter for the Altair Despite never having touched an Altair before the

      BASIC works flawlessly

      Bill Gates and Paul Allen license their newly written BASIC to MITS their first

      customer This is the first computer language program written for a personal

      computer

      10

      The Xerox PARC-developed Gypsy word-processing system is first field tested

      by end-users Gypsy is one of the first word processors termed WYSIWYG

      meaning what you see is what you get Gypsy runs on the PARC-developed Alto

      personal computer 1975

      Fred Moore and Gordon French hold the first meeting of a new microcomputer

      hobbyists club in Frenchs garage in Menlo Park California 32 people meet

      including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

      Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

      an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

      the Altair

      Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

      company for $135000

      The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

      held at the Stanford AI lab 40 attend The name for the group is chosen Bay

      Area Amateur Computer Users Group - Homebrew Computer Club 1975

      Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

      MITS delivers the first generally-available Altair 8800 sold for US$375 with

      1KB memory

      MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

      At this point the Intel 8080 costs about US$150

      Bob Marsh delivers the first Processor Technology 4KB memory boards for the

      Altair

      At Xerox John Ellenby proposes they build the Alto II a modified Alto making

      it easier to produce more reliable and more easily maintained His request is

      approved

      Bill Gates and Paul Allen sign a licensing agreement with MITS for their

      implementation of the BASIC language

      Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

      Dick Heiser opens Arrow Head Computer Company subtitled The Computer

      Store in Los Angeles selling assembled Altairs boards peripherals and

      magazines This is the first retail computer store in the USA 1975

      Micom Data Systems ships its first product the Micom 2000 word processing

      computer

      11

      IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

      Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

      tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

      (Price over US$10000 )

      The first issue of Byte magazine is published

      MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

      8K editions

      Southwest Technical Products releases the M6800 computer kit

      Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

      6800 CPU 4KB RAM ROM monitor keyboard and video interface for

      US$650

      Scope of the study

      The scope of the organization study is concerned with in the Cerebra Integrated Technologies

      Limited it is one of the casting production organization The study is limited to understanding

      the finance production and other department in the organization

      Objectives of Study

      To study organization as a whole

      To study and understand the activities of various departments in the organization

      To do the SWOT analysis of the organization

      Limitations of the study

      The present study mainly focused on the primary data as well as secondary data In

      organization they did not disclose to give more information regarding each department

      Methodology

      In order to achieve the above stated objectives the study has covered both primary and

      secondary data

      12

      Primary Data

      Primary data is collected through the personal interview and discussion with the employees

      and also higher authorities in the organization and observation Method

      Secondary Data

      Secondary data is collected through the company manuals company profiles department

      manuals and websites text books

      Profile

      The management team at cerebra has combined experience of over 100 years in wireless and

      enterprise solutions We pride over selves as a complete business driven software service

      providing and working to words providing solution without burdening our partners with

      technology decisions with the vast experience of the team we have the process maturity team

      key solutions

      Cerebra provide to the solutions on various platforms like windows mobile system android

      blackberry and I phone I pad and have demonstrable prototypes ready

      Some of our solutions

      1 LBS for content distribution

      2 Logistics last mile delivery

      3 Bluetooth based content and coupon management

      4 SCMCRM for retail houses including a mobile web based pos

      5 On field sales and support

      6 RFIDBARCODE integration for asset and inventory tracking

      13

      Significance of products and components ready to deployed

      1 Mobile marketing platform

      2 Bluetooth based content delivery platform

      3 Supply chain solution for the retail

      4 Mobile application to handle distribution and route accounting

      5 Mobile application to handle courierrsquos distribution

      6 Integrators 3rd party ERPSCMCRMs

      7 Mobile application to handle in line sales and support

      14

      Company profile

      CEREBRA INTEGRATED TECHNOLOGIES LTD

      Commenced its business in 1992 starting with the hardware sector amp later expanded to

      provide software services IT training ampconsulting and today offers total IT training amp

      consulting and today offers total IT solutions comprising LPO BPOampKPO Services

      Cerebra is public limited company and services its customers are served through jars in the

      USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

      contract standards

      Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

      survived the through times and is moving on achieve its mission being one among the top it

      solutions provider in the globe

      Started Integrated Technologies a partnership firm was established 25th July 1992 by

      technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

      system and trading in peripherals components etc Cerebra were converted to a public

      limited company limit in December 1993

      15

      Cerebra began its endeavor for backward integration started manufacturing motherboards

      Add-on cards etc Company turned net worth positive bagged large order for contact

      manufacturing from Indian and USA customers for energy meters RFJD products ticketing

      machines etc

      VISION STATEMENT

      To be a nimble amp effective IT Integration company

      MISSION STATEMENT

      To create value for customers through innovative IT solutions with a commitment to

      excellence

      To enable customers amp partners to leverage information technology to the fullest extent

      To enable partners amp employees to deliver relevant amp proven technologies to customers

      16

      OBJECTIVES

      The main objective of cerebra is to deliver a combination of proven software amp hardware

      solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

      real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

      system supported by the companyrsquos vast exposure in the information technology Cerebra with its

      existing business of IT Infrastructure provide its customers a significant ROI advantage in

      providing a complete solution both in hardware amp software segments Cerebra focus on the retail

      amp health care sectors amp provide solutions through its existing products amp components

      With the vast experience of the team we have the process maturity to deliver turnkey solutions

      The management team at cerebra has a combined experience of over 100 years in wireless amp

      enterprise solutions

      Continuous product review amp improvement in quality

      Individually amp collectively all employees of cerebra integrated technologies limited

      strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

      in the cost amp establish better employment

      Ensure quality of personnel at all levels amp provide then the right work environment job

      satisfaction amp professional challenges

      Provide a healthy blend of employees who have grown with the organization amp those

      selected from outside

      Ensure employment of minimum number of personnel amp avoid surpluses

      Motivate employees to be increasingly achievement oriented Identify personnel with

      potential for growth

      Provide adequate opportunities for personnel to improve the level of their professional

      knowledge

      Personnel with talent amp potential for growth to be developed to shoulder higher

      responsibilities

      To imbibe the spirit of quality in every employee in the organization amp promote team

      work

      PRODUCT PROFILE

      17

      The salient features of the company are

      The company is known for quality PCBrsquos The company has designed developed and

      manufactured special type of PCBrsquos are

      Single sided PCBrsquos

      Double sided PCBrsquos

      Glass epoxy PCBrsquos

      The company has having types of PCBrsquos

      Manufacturing Design

      The company is at present using the latest computerized design and drawing to achieve the high

      standards applicable and the company is technically superior to other competitors in the market

      The design department is headed by a qualified experienced manager with over twenty years of

      experience in the design field being specially trained and assisted by qualified engineers

      Surface mounts technology [SMT]

      Surface mount device[SMD]

      Quality

      The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

      to quality norms at every stage of manufacture

      Quality policy

      Manufacture quality PCBrsquos to the satisfaction of our customers

      Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

      the field of information technology comparable to the best in the world Cerebra with the active

      involvement of all its employees shall strive to deliver products amp services of the highest quality

      to customers ensuring their complete satisfaction The Quality policy shall be understood amp

      maintained at all levels of the organization amp shall be implemented through its adherence to

      specific amp measurable quality objectives

      TOTAL QUALITY PROCESS

      18

      The following basic principles of to achieve TQM and ISO for the organization

      1 Customer Focus- Anticipation of future requirements

      2 Leadership ndash Motivate his team

      3 Process Approach- Value added activity

      4 System Approach- Collection of Process

      5 Involvement of people- How to motivate the people to achieve the desired goal

      6 Continual improvement-

      7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

      8 Mutually Beneficial Customers relationship

      Standards in cerebra integrated technologies ltd

      Design conforms to Indian standards specification

      The PCBrsquos are provided with standard accessories can be provided on

      request

      Product Range

      SMD resistor packages

      Resistor- o4o2

      o6o3

      o8o5

      1206=gt [regular]

      1210

      PCB ASSEMBLY FLOW CHART

      19KIT IQA

      1 COUNTING

      2 VERIFYING FOR THE MAKE

      3 VERFICATION WITH BOM

      20

      KITTING

      KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

      SMD LODING

      EQUIPMENT

      A1BAKE BARE PCB FOR 4 HOUR 1000C

      2 BAKE BGA FOR 4 HOURS 1250C

      B1SCREEN PRINTER SETTING

      2 PASTE SOFTING

      3 SAMPLE PRINTING

      4 PASTE POSITION amp SHAPE CHECKING

      5 PCB SERIALIZATION amp FIDUCIAL CLEANING

      C1SMT PROGAMME FILE LOADING

      2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

      3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

      D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

      DEK 248

      PHILIPS TOPAZ

      PHILIPS EMERALD

      LCS FEEDER FOR BGA ampFINE PITCH

      SMT TRAIL RUN

      BOARD

      WORKIN

      SMT MOUNTING FOR MASS MFG

      INSP BEFORE

      REFLOW

      CORRECTION

      REFLOW

      VISUAL INSPECTION

      CORRECTION

      21

      SMT MOUNTING FOR MASS MFG

      IPQC FOR 10

      SAMPLING

      DOUBLE

      SIDED

      PTH LOADING

      COMPONENT PREPARATION

      EQUIPMENT

      STUFFING

      VISUAL INSPECTION

      CORRECTION

      WAVE SOLDERING

      VITRONICS SOLTEC WAVE SOLDERING MACHINE

      LEAD

      POST SOLDERING

      TOUCH UP

      PCB PRINTED CIRCUIT BOARD

      22

      POST SOLDERING

      COMPONENT

      MOUNTING

      FINAL INSPECTION

      IPQC FOR 10

      SAMPLING

      REWORK FUNCTIONAL

      TESTEER

      CORRECTION

      FUNCTIONAL TESTER

      LABELING

      BARCODING

      PACKING

      OUT WARD STORES amp DESPATCH

      WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

      PLAIN BOARDS

      ASSEMBLY BOARD

      Work Instruction

      23

      Title Philips GEM and Philips emerald

      Purpose

      The work instruction is applicable in cerebra integrated technologies ltd

      Responsibility

      All associates technical engineers and quality staffs are responsible for carrying out this quality

      Precautions

      Ensure operator wear heal strap or write strap and grounded while performing the quality

      Procedure

      1 Ensure machine is free from dust partials

      2 Ensure machine is set as per prescribed parametersrsquo by process team

      3 Ensure daily PML preventive maintains is done at the begin of the shift

      4 Clear the components reject in provided in the machine on daily basis

      5 Any feeders issues are found identity the same and report to the concern person

      6 Switch off the machines when not in use

      Title Pre reflow instruction

      24

      Purpose

      The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

      during the PCBA assembly

      Scope

      This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

      technologies limited

      Responsibility

      All the associates Technicians engineers and quality r staff are responsible for carrying out of

      this activity

      Safety perception

      a Ensure all concerned associates wearing wrist strap and grounded properly

      b Store the pub assemblies in a antistatic bins trays or magazine

      Procedure

      Perform the inspection activity and check for

      a Alignment of the components

      b Missing components

      c Orientation of the components

      d Role of the components

      e Mount manual placement components if any ensure nearby components are not disturbed

      while manual maintaining

      Process of qualification for reflow soldering

      25

      1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

      prints screen prints the solders pate on the PCB and carry out visual inspection for solder

      paste print on the pads of to PCB The deposited solder paste shall over the minimum of

      80 print the land pad area if the solder paste print is not ok adjust the parameter to get

      the good solder print Then more the predetermined no of PCBs for screen printing record

      the set parameter

      2 Place the SMD components using topaz and emerald pick and place machine using

      correct program to operate the machine be for work instruction

      3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

      the SMD components placed PCBs in the reflow oven check the temp profile for PCB

      and record the temp profile

      4 After the reflow soldering carry out the visual inspection on all the cards record in the

      process SMD inspection work sheet

      5 If the no of post soldering defects is less than 5 of total no solder defects and individual

      defects is within control limit and if there is no problems then the process is qualified

      TITLE POST REFLOW INSPECTION

      26

      PURPOSE

      The purpose of this WI is to give the details of performing post reflow inspection in post

      reflow inspection stage

      SCOPE

      This work instruction is applicable in cerebra integrated technologies ltd

      Responsibility

      All associates technical engineers and quality staffs are responsible for carrying out this

      activity

      Precautions

      Ensure operator wear wrist strop and grounded while performing the activity

      Procedures

      27

      1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

      2 Ensure operators perform inspection activity as per relevant documents like BOM

      [bill of material] Pedro or reference cards if available

      3 Ensure inspection failed cards are kept separately with clear identification amp kept in

      NCM [non-conformance material] area for rework

      4 Ensure operator performs inspection through magnifier only

      5 And inspection the PCB a for following defeats

      Components value

      Components alignment amp Orientation

      Missing components tomb stone amp solder-balls

      Extra components amp bridging

      CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

      GOVERNMENT

      Bharat sanchar nigam limited

      Railways

      ONGC

      NIO

      High courts

      Post offices

      CPWD

      IGCAR

      PUBLIC SECTOR UNITS

      ITI LIMITED

      HAL

      28

      NAL

      BHEL

      BEML

      BEL

      ECIL

      CMC

      OTHER MAJOR CUSTOMERS

      KIOCL

      VXL Instruments

      Dickenson fowler ltd

      KMF LTD

      Stump vision

      B-commerce Info system

      Indian-Dept of Industries KSSIDC

      CORPORATE

      Pidilite Industries

      Lucent

      Alcate

      Trent limited

      Thermax

      BPL

      OTIS Group

      Siemens

      LampT

      Himalaya Drugs

      BANKS

      Bank of India

      29

      Reserve Bank of India

      Canara Bank

      Union Bank of India

      Allahabad Bank

      UCO Bank

      Vysya Bank

      Infrastructure Management

      As Enterprises scale their IT infrastructure to support business growth managing global

      networks database applications becomes a herculean task which can over whelm internal

      resources

      Cerebra provide comprehensives services to help organizations optimize critical it staff Our

      Infrastructure Management services offer a complete portfolio of solutions amp for managing

      enterprise It Infrastructures enable clients to

      Reduce the total cost of IT operations

      Focus limited IT resources on core business activities

      Rationalize IT staffing costs

      Optimize IT assets utilization

      Facilitate service delivery

      Improve uptime

      HARDWARE

      Contract Manufacturing EMS

      30

      Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

      Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

      place machines vitronics reflow amp soldering machines along with the latest equipments for

      inspection amp quality control

      Cerebra help companies to choose correct method of contract manufacturing to save money

      time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

      that the customer is able to deliver world products to its customers

      Cerebra provides EMS to customers who do not have the necessary infrastructure for

      procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

      Computing solutions

      Cerebra are one of the well known brands for personal computers servers laptops amp

      workstations Cerebra range of products that cover entire IT requirements of its customers

      Cerebra are able to offer end to end solution companies IT requirements

      Desktop PCrsquos

      Notebook

      Servers

      Networking

      E-Waste Recycling Facility

      Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

      players in this world which has huge potential not only in terms of generating huge revenues

      amp profits for the company amp its share holders but also wants to contribute in big way the

      green environment issues that have taken off cerebra recognize that it would be a big social

      responsibility to truly set up a world class e-waste facility

      In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

      facility in India The e-waste road map that this partnership will adopt would be chalked out

      sin 3 phases

      31

      a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

      Indiarsquos largest recycle facility

      b Second phases- Setting up of copper smelting plant amp other base metal extraction

      plants

      c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

      Cerebra have approached this partnership to provide technical amp Management

      consultancy

      1) Repair refurbish amp reuse of all electronic amp electrical equipment

      2) Salvage components amp sell it back to the manufacturers concerned

      3) Fully integrated e-waste management amp base metal recycling

      4) PGM recovery amp its refining processes

      5) Waste management at sources

      6) Total support in scrap handling collection transport documentation shipping amp

      [export] amp other areas

      7) 100 recycling of all collected e-waste [zero land fill]

      8) World class security system

      9) Integrated EHS system [ISO amp OHSAS standard]

      10) Web-based trading services amp accessibility

      11) Logistics amp warehousing facility worldwide

      12) Technical advice on plant layout

      13) Training of technical personnel

      14) Commissioning of day to day operations amp

      15) Market support

      SOLUTIONS

      32

      Cerebra specialize in the outsourced product development application software development

      and offshore software outsourcing services in the enterprise and mobility areas We work

      specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

      enhancement into the wireless and enterprise domains

      bull Setting up a dedicated off-shore development center

      bull Offshore product development services

      bull Cerebra has Domain expertise ndash retail logistics healthcare and education

      bull SCM CRM Enterprise integration

      We provide solutions for a dynamic environment where business and technology strategies

      converge Our approach focuses on new ways of combining IT innovation in existing

      business framework and also to leverage the clients existing IT infrastructure The activities

      under this area of offerings are

      bull Mobile Strategy formation

      bull Infrastructure Design

      bull Application Development

      bull Data Synchronization

      bull Enterprise Intranet on the move

      Cerebra provides the solutions on various platforms like Windows mobile Symbian

      Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

      solutions

      bull LBS for content distribution

      bull Logistics ndash last mile delivery

      bull Bluetooth based content and coupon management

      bull SCMCRM for retail houses including a mobileweb based POS

      bull on field Sales and Support

      bull RFIDBarcode integration for asset and inventory tracking

      Achievements amp Awards

      33

      The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

      14000 for pollution standard

      ORGANISATIONAL STRUCTURE

      34

      An organizational structure defines how job tasks are formally divided grouped amp co-

      ordinate The chapter ii deals with the organizational structure the organization structure is a

      complete Picture about the organization The structure of an organization plays a significant

      role in charting out its path to success An efficient structure facilitates co-ordination amp

      smooth intertwining of employees amp communication systems The organization adopts

      different structural pattern at different stages of its lifecycle The form of an organization that

      is evident in the way divisions departments functions amp people link together amp interact

      Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

      may be represented by an organization chart The complexityrsquos structure is often proportional

      to its size amp its geographic dispersal The traditional organization structure for many

      businesses in the 20thcentury was the bureaucracy originally defined by max Weber

      BASIC ORGANIZATION STUCTURE

      An organization is a social entity composed of two or more persons who work together

      towards the attainment of common goals For the organization to work as a cohesive unit it is

      essential that a formal structure of reporting amp control be established among the different

      members of organizationhelliphellip

      35

      ORGANISATION CHART

      CHAIRMAN

      The above organization structure shows the following points

      36

      BOARD OF DIRECTORS

      MANAGING DIRECTOR

      EXECUTIVE DIRECTOR

      DYGENRAL MANAGER

      MANAGER-PERSONNAL amp ADMINISTRATION

      MANAGER- PRODUCTION MAINTENANCE

      MANAGER- DESIGNQC TRANSPORT

      MANAGER PROJECT SECURITY amp VIGILANCE

      MANAGER- PURCHASE STORES COMPUTER VACANT

      MANAGER MARKETING

      FINANCE MANAGER IC

      DYMANAGER TPS

      DYMANAGER QCTESTING

      ASSTENGINEER- PURCHASE amp STORES

      ASSTENGINEER- MAINTENANCETRANSPORT

      ASSTENGINEER-TPS

      ASSTENGINEER-TPSWINDING

      ASSTENGINEER- QUALITY CONTROL

      ASSTENGINEER- QUALITY CONTROL

      1) Hierarchy relationship between different department members

      2) Participative management

      3) Cooperative work culture

      4) Standardized of polices

      5) Decentralized decision making system provided that some exceptions-

      Valuable amp economical decisions are taken by top level management only So it is

      centralized decision making

      In all major decisions will be taken from board of directors they have full control over the

      administration they will control the executive and general managers these board of directors

      are selected by SAIL But the general manager of will have full control over the deputy

      managers of project HRD production and material departments

      These deputy managers will have full control over their respective area and they have a right

      to take minor decisions regarding over their respective area

      37

      FUNCTIONAL AREAS

      PRODUCTION DEPARTMENT

      HUMAN RESOURCES DEPARTMENT

      MARKETING DEPARTMENT

      FINANCE DEPARTMENT

      Production Department

      Production department performs the function of producing finished goods from the basic raw

      materials The manufacturing is headed by a group head whose main objective is to plan

      execute co-ordinate and control all production activities with available resources inputs

      equipment and facilities

      Objectives

      1 To ensure direct and co-ordinate the activities

      2 To ensure Quality Output

      The Main functions of this Department are as follows

      1 Procure the Raw materials

      2 Store the Raw materials which are procured

      3 Process the raw materials which are procured in the production and to turn them into

      finished goods

      4 In addition not to stop in any circumstances but only to perform round the clock and

      round the year

      38

      DIRECTOR

      PERSONNEL MANAGER

      Human Resource Department

      The personnel department is one of the most important functional departments in every

      organization Only with the help this department the organization can make efficient use of

      the available work force for providing the desired product to the customer with desired

      quality and reasonable price at the right time

      Department Structure

      The Personnel Manager is responsible for carrying out all the personnel management work

      like recruitment selection training performance appraisal promotion wages and salary

      employee welfare etc To carry out these functions the Personnel Manager takes suggestions

      from the Managing Director whenever necessary

      The future of any Company depends on its ability to-

      Train and upgrade skill sets of its employees

      Extract and retain talent

      Robust performance appraisal and reward system

      Manage and full fill expectations

      Evolve performance parameters with respect to key result areas

      39

      HUMAN RESOURCE DEVELOPMENT

      Resource is any means of supply which can be drawn on when necessary To develop means

      to grow mature and make progress in the desired direction Developing a human being in to

      a resource means making him or her into a person of resourcefulness initiative wittedness

      cleverness talent and ability

      Human Resource Development is considered to be a super specialty of HRM It is a process

      by which the employees of an organization are helped in planned and continuous manner to

      acquire new capabilities and sharpen existing capabilities that may be required to perform

      their present functions or expected future voles

      HRD is a process which is geared towards developing the general enabling capabilities of

      employees as individuals so that they can discover and exploit their own inner potential for

      their own and or organization development purposes HRD strives to develop an

      organizational culture where superior subordinate relationships team different sub units are

      strong and contribute to the organizational health dynamisms and pride of employees

      Training programs are as follows

      FRESH ENTRANTS

      Induction and orientation

      COMPETENCE ENHANCEMENT

      Technical

      Multi skill training

      Managerial

      SPECIFIC AREA

      Safety

      Environment

      Cost control and deduction

      Quality

      EXTERNAL TRAINING

      OTHER AREAS

      Hindi training

      40

      GOALS OF HRD

      Development of individual capacity

      Development of competitive in relations job being performed

      Development of corporate approach

      Development interpersonal relationship

      Development of overall organization culture

      Role of HRD

      Human resources planning

      Human resources accounting

      Human resources allocation and role planning

      Human resources training and development

      Human resources maintenance

      Climate development of HRD

      Activities of HRD

      Training need identification

      Training needs assessment

      Training needs justification

      Budgeting and controlling of cost

      Selection of learning process

      Planning designing conducting the training procedure

      Evolution of program through the trainee and feedback records

      41

      Training Objectives

      To help the trainee

      To improve knowledge skill attitude amp performance

      To develop competence to increase productivity

      To prepare for greater responsibility

      To improve interpersonal relationship

      To equip with modern tools amp techniques of to harness best of the human resources

      and maintains industrial harmony

      Modern how to develop self and his subordinates

      Recruitment sources

      This company considers both internal and external sources for recruitment Internal sources

      include the employees who are already on the payroll Whenever any vacancy occurs

      somebody within the organization with necessary qualification is promoted to that job

      External sources are obtained by giving advertisements in state and local newspapers

      Recruitment

      It is the process of searching for prospective employees and stimulating them to apply for

      jobs in the organization so that the right person for accomplishing organization and

      departmental objectives will fill up organization vacancies

      In order to ensure that the right type of persons are available to the concern in the right

      number at the right place the following steps are taken

      The candidate will be given an application form through which the Personnel Manager can

      come to know about the candidate with respect to the following

      Educational qualification

      Experience

      Skills possessed by the candidate

      Salary expecting

      42

      Screening of Applications

      Interview

      Physical Examination

      Placement

      Selection

      The intention of the selection process is to choose the best-qualified and suitable candidate

      for unfilled jobs The objective of the selection decision is to choose the individual who can

      most suitably perform the given job

      The selection procedure is essentially a series of steps through which additional information

      is secured about the applicant at any stage the candidate may be rejected due to non-

      compatibility Therefore selection is actually a negative process of rejecting the unit

      candidates

      The selection procedure followed by the company is as follows

      Training and Development

      The company gives only on-the-job training Usually on-the-job methods of training are as

      follows

      Job rotation

      Coaching

      Job instruction

      Committee assignments

      43

      After the selection of candidates the candidates will be given on-the-job training in an

      organization for 1 year If the candidate performance in this year is satisfactory as per the

      requirement of the company then the candidate is selected as an employee for the company

      This period of 1 year is known as the probationary period for the candidate When the

      performance of the candidate is unsatisfactory then the company will provide further training

      to the candidate to make him fully equipped to work in the organization

      Safety of the Employees

      1 Safety shoes will be given to every shop floor employee once in 6 months

      2 Safety uniform will be given to every shop floor employees

      3 Pairs of uniform will be given once in a year

      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

      group insurance as well

      5 Every employee in the organization will be medically examined once a year

      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

      1st shift-----------------------------6am to 2pm

      2nd shift----------------------------2pm to 10pm

      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

      Wages

      Wages in the wide sense mean any economic compensation paid by the employer under some

      contract to his worker for the services rendered by him

      In this company the wages are fixed according to the government norms At the time of

      appointment the company fixes the wages which is higher than the government norms After

      a certain period the wages will be fixed according to the experience of the worker

      44

      Absenteeism

      An absentee is a person who habitually stays away from the job There are several causes for

      absenteeism which are as follows

      Maladjustment with the working condition

      Industrial fatigue

      Alcoholism

      Low level of wages

      Family problems

      Unhealthy working conditions

      Unsound personnel policies

      The company follows a procedure with respect to absenteeism If the worker is frequently

      absent show cause notice is given If the absence is continued by the worker maximum

      three-show cause notices are given If the absence is continued then the company will issue a

      charge sheet If the absence is further continued the management conducts an in-house

      enquiry During the enquiry the management decides as to whether the worker should

      continue in his job or not

      Performance appraisal

      Production head or Works Manager will give the questionnaire to the employees working in

      the production department and based on their answers for the questions the ranking will be

      given for each worker and depending upon the rank the worker will be put in the certain

      position

      If any worker scores less marks then he will be made to work hard and achieve the goal

      They will tell him his weakness and strengths in the particular field and motivate him to

      achieve his goal and rectify his mistakes for achieving the organizational objectives

      45

      Promotion

      In this company the promotion is given based on seniority-cum-merit The management will

      also take the following considerations while promoting an employee

      Behavior of the worker

      Attendance of the worker

      Efficiency of the worker

      46

      Marketing Department

      The marketing department performs marketing activity by supplying the products to the

      customers within the mentioned time and the product is transferred to the domestic customers

      by the road transportation and overseas customers by means of ships

      Marketing Channels

      Marketing channel decisions are among the most critical decisions facing marketing The

      channels chosen intimately affect all other marketing decisions

      As the company is a manufacturing concern it undertakes the following type of marketing

      channels

      The company gets order directly from its customers and it directly delivers the finished

      products to its customers as it has producer-customer type of marketing channel

      Marketing Strategies

      Usually the Company follows the following marketing strategies

      Quick delivery

      Better quality

      Service after sales

      47

      CUSTOMERS

      COMPANY

      Marketing Segmentation

      Market segmentation means dividing the market into different segments or sectors In this

      company market segmentation is made on the basis of components

      Packaging

      Packaging is normally not done for rough castings unless it is specified by the customer in

      which case due care shall be taken to follow the customerrsquos specification only nice castings

      are packed in the boxes

      Handling of customer complaints

      The details of customersrsquo complaints corrective action taken etc shall be

      recorded on corrective action report and a copy shall be sent to the customer

      Whenever possible customer confirmation is obtained

      Managing Director shall forward the same to the Manager-Quality control for the

      investigation

      Based on the result of investigation the complaints are bifurcated as Genuine

      Casual complaints

      All genuine complaints are thoroughly investigated and a suitable corrective and

      preventive action is taken recorded and given to the concerned department for

      further action

      All casual complaints from the customer are informed accordingly

      The managing director shall receive complaints from the customers A complaint

      number is allotted and an acknowledgement is sent to customers

      Records

      The following records shall be maintained by marketing department

      1 Enquiries and Quotation

      2 Purchase orders from customer and its Amendments

      3 Verbal order

      4 Order Acceptance

      5 Delivery challen cum Invoice

      48

      Finance Department

      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

      pool of funds These funds come from a variety of sources investors or shareholders

      creditors who lend in money and past earnings retained in business Funds provided from

      these sources are committed to a number of uses Fixed assets used in production of a product

      or service inventory used in production of marketable goods cash and securities used for

      transaction and liquidity purposes

      The sales of the company are accompanied with sales bills which are generated from

      computer The terms of sales varies from 30 days 60 days and for few customers the

      document is sent through Bank for payment

      The export sales are against payment through Bank with a credit period of 45 days from the

      date of shipment

      The purchase of raw materials component parts and consumables are affected against a credit

      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

      day of the month irrespective of the material receipt date

      Department Structure

      DIRECTOR COMMERCIAL

      FINANCE MANAGER

      CASHIER STENO TYPIST

      The main functions of Finance Department are as follows

      1 Making the payment as salary to the employees

      2 Meeting the manufacturing expenses of the organization

      3 Preparing financial statement of the organization

      4 Maintaining the liquidity position of the company

      5 Helping the management in taking financial decision

      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

      7 Making payments to the suppliers

      8 Receiving receipts from the customers

      49

      Accounting Procedure

      The company follows cash and credit basis of accounting of its income and expenditures

      The income of the company is fo0rm sale of castings development of patterns for new items

      and by sale of bye products The major expenditures are power charges manufacturing

      expense labour raw materials and consumable spares administrative and selling expense

      interest

      The following are the books and records maintained by cerebra integrated technologies

      Limited

      Subsidiary BooksRecords

      This register is maintained to keep track of the material in-warded GRN wise and to enable to

      effect payment on the due dates on the basis of the credit terms Immediately after accepting

      the material by store and counter signed by the quality Assurance Department the necessary

      entries are made in the registrar

      Customer RegisterBill Register

      This register is maintained to keep track of the sales made to each and individual customer

      The follows are maintained customer wise and the detail of invoice number and date and

      value with cumulative value is maintained in the register This register also helps to make

      follow up for payment The entries in the register are made immediately after the invoice is

      generated from the computer

      The receipt of payment against each customer and invoice is also entered in the register to

      enable to know the balance outstanding customer wise

      Salary advance register

      This register is maintained to know the advance outstanding employee wise Immediately

      after issue of advance the necessary entries are made in this register Similarly after receipt

      of advance through slips the entries are made in this register to know the exact balances of

      advance employee wise

      50

      Customer Rejection Register

      This register is maintained to keep track of customer rejection of castings

      Immediately after receipt of rejected castings the GRN is made and the entries are made in

      the computer and the computer list is enclosed with the GRN to made entries in the customer

      rejection register where in the details of rejection via invoice number grade quantity and

      weight value excise duty sales tax and forwarding are made

      Books of Accounts

      Petty Cash Book

      This is day book maintained by the cashier by making necessary entries of receipt of cash and

      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

      the Director and then necessary entries are made in the books through computer

      The vouchers should be filled in all respect with date debitcredit account name paid to the

      received from whom amount in words and figures If the payment is made above Rs500-

      necessary signatures should be taken on affixing rupee one revenue stamp

      Bank book

      Since the company has availed cash credit and bill discounting facility from bank two

      separate bank books for cash credit and bill discounting are maintained

      The receipt of payment through chequedemand draft and payment through chequedemand

      draft is maintained in the register The balance of the book should tally with the balance in

      the books of accounts maintained in a computer

      In the bill discounting register The bills lodged with bankers for discounting are entered and

      the over draw amount against the discounted bills necessary credit entries are made in the

      register to arrive at the actual balance against the sanctioned working capital

      51

      General ledger

      This ledger gives the details of transactions effected by the company at any point of time The

      receipt and payment of cash as well as the receipt and payment of bank are posted to

      respective accounts in the general ledger This ledger should be updated on day to day basis

      to know the actual balance of each account The trail balance and receipt and payment are

      made at each month end which should necessarily tally The profit and loss account is also

      arrived on the basis of the trail balance which can be arrived month wise quarterly half

      yearly or yearly

      Inventory management

      Inventories constitute the most significant part of current assets of a majority of companies

      in India Inventories are stock of the product a company is manufacturing for sale and

      components that make up the product The various forms in which inventories exist in a

      manufacturing company are raw materials work in progress and finished goods

      A manufacturing firm will have substantially high level of all the three kinds of inventories

      While retail or wholesale firm will have a very high level o finished goods inventories and

      no raw material and work in progress inventory

      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

      of inventory control technique which is popularly known as FIFO method In this method

      raw material which bought first will be sent to the production department first

      Cost of production

      The following items determine the cost of production of the product

      Price of raw materials

      Labour costs

      Other production costs

      Market condition

      52

      Mode of Payment

      1 Advance Payment

      The firm takes an advance payment of 20 to 25 of price from the new customers

      2 Credit

      The firm gives credit facility to its old customers which is secured by the following

      - Invoice performance credit

      - Letter of credit

      53

      CERBRA INTEGRATED

      TECHNOLOGIES LIMITED

      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

      CONSOLIDATEDBALANCESHEETAS 30-9-2010

      54

      Particulars 30-9-2010 30-9-2009

      INCOME

      Sales amp Services 588808535 503398844

      Other Income 8458654 1291991

      TOTAL 597267189 504690834

      EXPENDITURE

      Materials 565924569 471247636

      Manufacturing amp Administration Expenses 15640011 16247496

      Marketing Expenses 249660 127791

      Interestamp Financial Charges 248640 382737

      Depreciation 1588627 2055635

      TOTAL 583651507 490061295

      Profit Before Extraordinary Items 13615681 14629539

      Profit [loss] Before Taxation 13615681 14629539

      Provision for Taxation

      MAT 2524347 (1894)

      Profit[loss] after tax transferred to balance 11091334 14631433

      Sheet

      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

      55

      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

      Sources of funds

      Share Holderrsquos Funds 159555820 150740820

      Share Application Money 29211000 5643501

      Reserves amp Surplus 242157224 242157224

      Minority interest 334875 ------

      Grand Total 431258919 398541545

      Application of funds

      Fixed Assets

      Gross Block 46078186 46259057

      Less Depreciation 28342562 26103945

      Net Block 17735625 20155113

      Deferred Tax Assets 63249 ----

      Investment cost 2000 2000

      Current Assets Loans amp Advances

      Sundry Debtors 318650954 337538013

      Cash amp Bank Balance 12439646 9113641

      Loans amp Advances 114671053 45651808

      445761654 392303462

      Less Current Liabilities amp Provisions

      Current Liabilities 293343081 290079690

      Provisions 2810681 1999

      Net Current Assets 149607892 102221773

      Profit amp loss Account 263850154 276162659

      Grand Total 431258919 398541545

      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

      late 1970s to help managers address the difficulties of change The model shows that

      organizational immune systems and the many interconnected variables involved make change

      complex and that an effective change effort must address many of these issues

      simultaneously This is often a daunting managerial challenge

      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

      (subordinate goals) Skill

      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

      Richard defines that it was because of these factors the Japanese companies excelled over

      American firms A very important feature of this Model is that McKinsey consultants in their

      studies of several firms have extensively tested it

      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

      major premise of the model is that many performances related issues are rooted among the 7

      factors outlines This study is important from a strategic marketing Organizational

      performances related issues are rooted among the 7 factors outlines These 7s are

      interconnected aligned and working together in high performing organizations

      56

      Structure

      The organizational structure of the company is based on the functional departments and the

      decision taken from top-level management of the company For analyzing and for taking

      decision the top management will consult the functional managers performance of various

      tasks in departments will be assigned to its functional head

      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

      associated information that shows who reports to whom and how tasks are both divided up and

      integrated

      Skill

      Usually in a foundry Industry two types of skills are required They are as follows

      1 Administrative skills

      2 Technical skills

      Administrative Skills

      Administrative skills are those skills which are very much necessary for office staff It

      involves managing the resources of the organization Cerebra integrated technologies limited

      is doing everything to impart these skills in its employees When the candidate is selected he

      will be given an on-the-job training for about 1 year and also training in each department to

      make the candidate familiar with the organization Every month a training program will be

      conducted wherein personalities having expertise in various fields give lectures

      Technical Skills

      Technical skills are those skills which are directly concerned with the production Shop-

      floor employees are expected to possess these skills to carry out the production activity

      smoothly

      In Cerebra integrated technologies limited they give more importance to technical

      knowledge than educational qualification

      57

      Different training programs are conducted to impart technical skills among employees When

      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

      the company gets its employees trained by external training agencies Guest lectures are

      arranged once in a month to help the employees update their knowledge with the industry

      level

      Cerebra integrated technologies limited continuously monitors the performance of the

      employees of various departments and identifies the training needs to be given for employees

      and for enhancing the skills of the employees

      Style

      The company follows a centralized system of decision-making Only the top management

      takes the decisions and the suggestions of the lower level employees are taken into

      consideration

      To study the style of functioning of Cerebra integrated technologies limited I have taken the

      purchasing activity as the parameter When the raw materials for production are out of stock

      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

      approach

      In Cerebra integrated technologies limited there exists an authoritarian approach when it

      comes to decision making Only the persons who are in higher authority take decisions about

      the day-to-day operations Thus decision-making is restricted to the upper layer of the

      management For eg While taking decisions regarding purchase only the MD and Director

      [commercial] will take decisions regarding the vendor quantity and quality of the raw

      material and tenders The higher authorities do everything There is no participative

      approach and most of the employees have no or very little knowledge about all the aspects of

      the companyrsquos administration

      58

      Strategy

      Strategy is about setting corporate goals defining steps needed to achieve these goals

      followed by systematic action and allocation of resources to achieve corporate goals

      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

      competition through its quality products with reasonable price To price their products

      reasonable they should minimize the cost as much as possible One way of doing this is by

      waste elimination

      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

      advance before starting production activity By using the good quality of raw materials the

      company can produce quality output without any damages or cracks in the castings Thus

      reducing the wastage

      Cerebra integrated technologies limited has one more strategy regarding waste elimination

      Ie by carrying out the production activity according to the procedure and under watchful

      eyes of the supervisors Thus there would be no room for the shop floor employees to

      commit any wrongdoing

      Staff

      Responsibility and Authority

      The company has defined responsibilities and authorities in order to facilitate effective

      implementation of quality management and these are communicated to relevant persons in

      the organization

      59

      Managing Director

      Responsibility

      1 Overall control of the company

      2 Ultimate responsibility for product quality

      3 Responsibility for customer satisfaction

      4 Responsibility for marketing

      5 New product development and process improvement

      6 Growth and profit

      Authority

      1 Approve quality assurance manual

      2 Interact with customers

      3 Approve capital goods

      4 Release the product whenever there is ambiguity

      5 Disposal of non-conforming products

      6 Sign cheque

      Director (Commercial)

      Responsibility

      1 Responsible for purchasing and supplier development

      2 Financial management including cash flow management

      3 Responsible for storersquos management

      4 Administration and personnel management

      5 Functions of managing director in his absence

      Authority

      1 Sign the purchase order

      2 Sign cheques

      3 Prepare the yearly budget and follow up

      4 Interact with statutory bodies and maintain records

      60

      Works Manager

      Responsibility

      1 Overall responsibility for production planning and control

      2 Overall responsibility for pattern equipment and product quality

      3 Safety and house-keeping of entire company

      4 Upkeep of all equipment

      5 Process improvement and productivity

      6 Training of production and quality control personnel

      7 Upkeep of relevant records

      Authority

      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

      reaching customer on time

      2 Introduce new production methodsmaterial to improve productivity and quality

      Manager Maintenance

      Responsibility

      1 Monitor and control the activity of the administration office

      2 Upkeep of statutory records

      3 Make payment to suppliers on due date

      4 Housekeeping in respective areas

      Authority

      1 Prepare and send chequesDDrsquos

      61

      Manager Accounts

      Responsibility

      1 Account all the vouchers and bills after acceptance from stores

      2 Maintain books of accounts

      3 Update all the accounts regularly

      4 Prepare financial statement at defined intervals

      5 Update the salary advance register

      6 Housekeeping in respective areas

      Authority

      1 Enter accounts data into the computer

      2 Raise debitcredit notes

      3 Issue stamped receipts for the payment received

      Assistant Manager Quality Control

      Responsibility

      1 NDT inspection

      2 Inspection of castings in first second and final stage

      3 Upkeep of related records

      4 Housekeeping in respective department

      Authority

      1 Authorized to inspect and release the product for next stages

      62

      Assistant Manager of Quality Assurance

      Responsibility

      1 Incoming and in-process inspection

      2 Overall responsibility of calibration of EMTE

      3 Training of quality assurance personnel

      Authority

      1 Accept the product at inward good stage

      2 Approve the liquid metal before pouring

      Chemist

      Responsibility

      1 Charge calculation

      2 Inspection of incoming materials

      3 Mechanical testing

      4 Housekeeping in the related areas

      Authority

      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

      Manager

      63

      Marketing and Administration Officer

      Responsibility

      1 Delivery challan cum invoice preparation with its related activities

      2 Central excise formalities and related activities

      3 Cash handling

      4 Upkeep and maintenance of the following records

      Authority

      1 Purchase stationery

      2 Co-ordinate with central excise department on behalf of the company

      Supervisory Moulding

      Responsibility

      1 Allocate the work for the workers based on planning

      2 Arrangements for production of moulding core as per planning and documented

      procedures

      3 Inspection of pattern and core box before and while production

      4 Ensure correct mixing of sand as per procedure

      5 To maintain a clean and neat working environment

      Authority

      1 Authorize to reject mouldscores in consent with assistant manager company

      Supervisor Maintenance

      Responsibility

      1 General house-keeping in all area

      2 Attending machine break down

      3 Arrangement for lining preparation

      64

      Authority

      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

      consent with the directors

      Supervisor Inspection

      Responsibility

      1 Inspection of castings in all stores

      2 Final clearance of castings before dispatch

      Authority

      1 Authority to clear material for dispatch in consent with Assistant Manager

      Purchase Officer

      Responsibility

      1 Local purchase

      2 Cash purchase

      3 Out station purchase follow up as and when assigned

      4 Attending bank work

      Authority

      1 Authorized to procure material from approved supplier in consent with Director

      (commercial)

      65

      Cashier Steno cum Typist

      Responsibility

      1 To prepare covering letters for the entire invoice towards dispatch of castings

      2 To prepare letterspayment reminders at defined intervals

      3 To maintain petty cash book daily

      Authority

      1 Make payment of Rs20000 against approval by the Director (commercial)

      2 Procure postal stamps and revenue stamps for office use

      The responsibilities and authorities of Management Representatives include the following

      a) Coordinating for the implementation and maintenance of the quality management

      system with other head of the departments in the company

      b) Coordinating and obtaining approval and updating the quality assurance manual

      documented procedures detailed procedures and process maps

      c) Reporting to management on the performance of the quality management including

      needs for improvement through management review meetings

      d) Ensuring awareness of customer requirements throughout the organization

      System

      Cerebra integrated technologies limited uses complete systemized processes in all fields like

      quality control systems performance measurement systems order execution systems

      Inventory control systems etc

      Inventory Control System

      Inventories constitute the most significant part of current assets of a majority of companies in

      India Inventories are stock of the product a company is manufacturing for sale and

      components that make up the product The various forms in which inventories exist in a

      manufacturing company are raw materials work in progress and finished goods

      66

      A manufacturing firm will have substantially high level of all three kinds of inventories

      While retail or wholesale firm will have a very high level of finished goods inventories and

      no raw material and work in progress inventory

      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

      inventory control technique which is popularly known as FIFO method In this method raw

      materials which bought first will be sent to the production department first The inventory

      system of Cerebra integrated technologies limited is very effective to have a control over the

      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

      stocking It maintains the level of raw materials at equilibrium This system works by

      estimating the production level for the next one-month and then it estimates the raw materials

      required to meet the production for the next one month If the stock of raw materials is not

      enough to meet the production level then it places an order for the raw materials that too one

      month in advance so that the production will not be affected even in case of any

      uncertainties

      Order Execution System

      The company receives the purchase order from its customer The purchase order may be in

      terms of written format or a verbal order The overall responsibility for review of purchase

      orders lies with the Managing Director As and when required Managing Director shall take

      the assistance of Assistant Manager Quality control and Assistant Manager Company for

      review of contract

      The following are the various steps taken by the organization to execute a purchase order

      from a customer

      1 All purchase orders receipt and then issued stamped with date of receipt and then

      issued to the Managing Director for study

      2 Managing Director shall study the technical and commercial requirements with

      respect to the following

      Technical

      a Normalwitness pouring

      b Third party inspection

      67

      c NDT requirements

      d Acid Picking requirements

      e Previous history of the product available in computer

      Commercial

      a Rate

      b Delivery period

      c Mode of Dispatch

      d Mode of Payment

      e Payment terms

      f KSTCST Number of customer

      g Dispatch destination address and mode of dispatch

      h One copy is sent to customer

      i One copy is filled to customer wise along with purchase order

      3 Managing Director shall interact with the customer and get the necessary clarifications

      regarding technical delivery and commercial conditions

      4 If everything is found correct Managing Director shall issue the purchase order for entering

      in computer

      5 The same shall be entered in computer and the purchase order shall be stamped

      accordingly

      6 An order acknowledgement shall necessarily have the following details other than items

      grade and rate and delivery date

      7 After the same is cleared by the Managing Director

      8 The concerned production department shall have an access to order acceptance from

      computer

      9 The production department will go for producing the products as per the requirement of the

      customer

      10 The dispatch section will send the products to the customer as per their requirement

      68

      Shared value

      Shared values include the core values which are the essential guiding principles doctrines

      and core purpose which encompass the companyrsquos business goals how it strives to achieve

      and the values it will uphold in determining corporate destiny

      Cerebra integrated technologies limited Shared values have two variables They are as

      follows

      1 Mission

      2 Corporate Objectives

      Serve the community around through welfare schemes

      In order to fulfill this shared value the Company is involving itself in many charity

      activities Like providing the necessities for the local schools and giving donations to

      charitable institutes

      To become a Global entity for the supply of finished Cast components in wide range

      of materials with highly committed and socially responsible employees

      The company in order to become a global entity with highly committed and socially

      responsible employees is putting all its efforts to make its employees skilled enough

      to handle any complex job To make the employees skilful the company is organizing

      training programs regularly The company is taking measures to create social

      awareness among its employees

      Strive towards making work environment safe and environment friendly

      To make the working environment safe for the employees the company has provided

      safety gears like safety goggles safety shoes safety clothing etc for its employees It

      is also taking measures to minimize the harm to the environment by recycling the

      sand and using it again for casting purpose

      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

      and supply products of high quality to the complete satisfaction of each and every

      customer and thus achieve leadership in market as reputed and reliable supplies

      Cerebra integrated technologies limited is giving due importance to the quality of its

      products There by achieving a sense of satisfaction among its customers The

      employees are made to perform the work with due concern to the quality of the

      69

      products Through its quality products the company wants to achieve leadership in

      market as reputed and reliable supplies

      Endeavoring to fulfill social responsibilities

      The company in order to fulfill its social responsibility has undertaken many

      community development projects which include donations to charitable institutions

      and providing necessities for local schools etc besides the company has a huge

      concern for environment Therefore it has made a policy to minimize harmful effects

      on the environment

      The company is committed to the following

      Continual prevention of pollution reduction of waste and consumption of

      resources in all its operations

      Promote environmental awareness among all employees and ensure their

      participation in implementing this environmental policy at their place of work

      SWOT ANALYSIS

      70

      A scan of the internal and external environment is an important part of the strategic planning

      process Environmental factors internal to the firm usually can be classified as strengths (S)

      weakness (W) and those external to the firms can be classified as opportunities (O) threats

      (T) Such an analysis of the strategic environment is referred as SWOT analysis

      Strength

      71

      1 Easy and timely availability of raw material

      2 The company is having expertise Human resource

      3 The company has equipped with latest technology

      4 The company has good machines for manufacturing purpose

      5 The company protects employees by giving safety equipments

      Weakness

      1 Lack of education among the workers in the lower cadre

      2 They have not given the additional facilities like cab facilities etc

      3 The company does not have its own products to sell It should rely heavily on

      customer orders

      4 Lack of space inside the production department

      5 The company more depends on the casual workforce in its production

      Opportunities

      72

      1 The company can expand its business in Europe which is a potential market for

      industrial machines

      2 By maintaining its quality of products the company can enter different foreign

      markets

      3 Presence of auto majors in the region especially in south India

      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

      quality of goods effectively and more efficiently

      Threats

      1 Pollution control norms laid by the government are getting stringent

      2 A liberal importexport policy has made the Chinese steel industries to enter India

      With its cheap products they can kill domestic industries

      3 Labour incentive

      4 Expensive transportation cost

      5 Industries heavily rely on non-renewable resources These resources may get

      exhausted

      FINDING AND CONCLUSION

      73

      Cerebra integrated technologies limited which are one of the IT solution industries

      FINDINGS

      The organization is not success in both domestic and export market to meet their

      demand

      The company is not providing proper training to their employees

      The company is financially sound

      Rising cost of raw materials

      Products processing facilities are not enough

      They should make more advertisements

      The name Cerebra integrated technologies limited itself stands for quality and

      pureness

      CONCLUSION

      74

      The Cerebra integrated technologies limited having the good working environment The

      employees are very happy to work is the Industry And this Industry is having good

      Infrastructure facility to develop the employees And industry was taking well initiative To

      strengthen their employees and also to improve the quality of life their employees

      Cerebra integrated technologies limited industry has posted a good performance with all-

      round improvement is production sales and profitability

      Lastly I conclude that the company is having good market for their product but also it has to

      give Advertisement for their product to create awareness in the minds of the customer The

      prospects of the company continued to be positive And also the industry has delivering

      superior value to the customerrsquos stake holders and other by providing good quality products

      LEARNING EXPERIENCE

      75

      The training has created a sense of practical exposure and enlightenment in my mind as to

      what actually an organization is and how theoretical concepts are practiced in with only

      theatrical knowledge several management concepts were slightly difficult to analyze

      However after implant training I have felt empowered with confidence to understand

      different management concepts in a pragmatic manner

      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

      MBA I also came across real problems faced by organization in technology human

      resources etc and the way in which the management tackled those problems

      During this implant training I realized that management is a backbone of every organization

      and without which every activity of organization will go haywire

      I came to know the importance of Management Information System [MIS] in the

      organization and how it assists the management in every aspect of its business and how it

      helps the management in the process of decision-making

      I came to know how communication acts as an important tool for the smooth functioning of

      the organization and how we should communicate on different channels and with different

      grades of peoples

      As we all know that finance is lifeblood of every organization I personally had a look at the

      finance department I came to know the importance of finance department and I came to

      know the different tools they use to have a control over the liquidity position of the company

      I came to know the importance of Managerial Knowledge such as planning organizing

      staffing directing controlling and decision-making I came to know about the rules

      regulation policies and procedures of the company and to what extent employees are

      following the rules and regulation laid down by the management I came to know about the

      punitive actions taken by the management against the individuals who breaks the rules and

      regulation of the company

      Apart from these I also came to know about the Leader ship traits such as ability to motivate

      counsel and train sub-ordinate in a humane approach to their problem develop personnel

      support and team spirit

      76

      In training also helped me in knowing the importance of group effort when compared to

      individual effort in organization In addition importance of human relations was known

      which helps the management getting the things done through its employees

      Personally I gained many valuable insights in Cerebra integrated technologies limited which

      help in my career It is about the working environment about dealing with the employees

      about the attitude required to sustain in an organization and so on

      In total I am very much benefited with this implant training Once again I thank the

      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

      out the implant training and expose myself to the corpor ate field and I thank all employers

      of Cerebra integrated technologies limited and as well as who are helping and for giving me

      continuous guidance to make this project work successful

      77

      BIBLIOGRAPHY

      The companyrsquos Reports are

      Quality Assurance Report

      Production Report

      Finance department Report

      Marketing department Report

      WEBSITE

      wwwcerebracomputerscom

      wwwwikipediacom

      Financial report - Financial section in Cerebra integrated technologies limited

      TEXT BOOKS

      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

      Edition) Pearson Education

      Cooper Donald R and Schindler Pamela S (2005) Business Research

      Methods (8th Edition) Tata McGraw Hill

      AshwathappaK (2005) Human Resource and Personal Management (3rd

      Edition) Tata McGraw-Hill

      BOOKS

      Company Magazines

      Hand books Catalogue Journals amp Reports

      78

      • The future of any Company depends on its ability to-
      • Responsibility and Authority
      • Managing Director
      • Responsibility
      • Authority
      • Director (Commercial)
      • Responsibility
      • Authority
      • Manager Accounts
      • Responsibility
      • Authority
      • Assistant Manager of Quality Assurance
      • Responsibility
      • Authority
      • Supervisory Moulding
      • Responsibility
      • Authority
      • Supervisor Maintenance
      • Responsibility

        Intel creates the first 4004 microprocessor First microprocessor Intel 4004 1969 The

        first microprocessor ndash CPU

        1971

        The first commercial 4-bit microprocessor 4004 -2300 transistors -10 μm features -10 mm2

        die -108 kHz kH

        1970

        Relational database software theory and first research groups

        In 1970 an IBM researcher named Ted Codd published the first article on relational

        databases

        Codd envisaged a system where the user would be able to access information with

        English like commands and where information would be stored in tables

        Due to the technical nature of the article and the reliance on mathematics to support

        its case the significance of it was not realized immediately However it did lead to

        IBM starting a research group known as System R

        Eventually System R evolved into SQLDS which later became DB2 The language

        created by the System R group SQL (Structured Query Language) has become the

        industry standard for relational databases and is now an ISO standard

        First commercial SQL database created by Honeywell Information Systems Inc

        which released a commercial product in June of 1976

        4

        1971

        Computer-to-computer Communication expanded when the Department of Defense

        established four nodes on the ARPANET the University of California-Santa Barbara

        and UCLA SRI International and the University of Utah hellip1971hellip

        Intel ships copies of the 4004 microprocessor to Busicom [55610]

        Gary Boone of Texas Instruments files a patent application relating to a single-chip

        computer

        The newly developed device the EPROM is integrated with the 4004 to Enhance

        Development Cycles of microprocessor product

        Intel introduces its 4-bit bus 108-KHz 4004 chip - the first microprocessor Initial

        price is US$200 Speed is 60000 operations per second It uses 2300 transistors

        based on 10-micron technology It can address 640 bytes

        o Documentation manuals were written by Adam Osborne The die for the chip

        measures 3x4mm The chip is introduced to the public in Las Vegas by Wayne

        Pickette hellip1971hellip

        Intel announces the first microcomputer the MCS-4 system It uses the 4004

        microprocessor 4001 ROM chip 4002 RAM chip and 4003 shift register chip

        Electronic News publishes an ad from Intel promoting the 4004 chip

        The National Radio Institute introduces the first computer kit for US$503

        Steve Wozniak and Bill Fernandez build a computer with lights and switches from

        parts rejected by local companies They call it the Cream Soda Computer hellip1971

        The Ken back Corporation introduces the Kenback-1 computer for US$750 It uses a

        1KB MOS memory made by Intel

        Niklaus Wirth invents the Pascal programming language

        Texas Instruments develops the first microcomputer-on-a-chip containing over

        15000 transistors

        IBM introduces the memory disk or floppy disk an 8-inch floppy plastic disk

        coated with iron oxide

        Wang Laboratories introduces the Wang 1200 word processor system

        Intel introduces the 1101 chip a 256-bit programmable memory and the 1701 chip a

        256-byte erasable read-only memory (EROM)

        5

        1972

        Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

        16KB of memory The processor was originally developed for Computer

        Terminal Corporation (later called Data point) It uses 3500 transistors based on

        10-micron technology Speed is 60000 instructions per second

        Researchers at PARC begin work on a prototype Alto personal computer

        At Xerox PARC Alan Kay proposes they build a portable personal computer

        called the Dynabook the size of an ordinary notebook PARC management does

        not support it

        Texas Instruments introduces the TMS1000 one-chip microcomputer It

        integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

        National Semiconductor introduces the IMP-16 microprocessor

        Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

        to fellow students at UC Berkeley 1972hellip

        Some gaming stuff

        Space war was a first graphical computer game created on PDP-1 in 1961

        In 1970 an engineer called Ralph Baer created the game called Computer Space

        based on Space War

        Nolan Bushnell tried to make an arcade version of Space War and created

        Computer Space Nutting Associates bought the game hired Nolan and

        manufactured 1500 Space War machines The game was not a success because

        people found it difficult to play

        As Nolan felt he didnt receive enough pay he created his own company Atari in

        1972

        6

        Atari ships Pong one of the first really successful commercial video games

        In 1977 Atari enters the home computer market among others hellip1972

        Magnavox Odyssey first home video game along with Atari

        No processor combined analogdigital

        Plastic overlays on TV screen to get a background picture

        over 80000 Odyssey and over 20000 rifle packs sold in 1972

        Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

        Written by Will Crowther Will worked on developing the assembly language

        program for the original routers used in creating the ARPA net In their spare

        time the Crowthers both avid cavers explored and mapped portions of the

        Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

        Foundation

        Crowther wrote a computer simulation based on the maps for a Digital

        Equipment Corporation PDP-10 computer in FORTRAN His first version

        included caver jargon and many of the names of rooms in this version came from

        actual features in the caves Will had been exploring

        Unfortunately it was during this period that Crowthers marriage ended Feeling

        estranged from his two daughters and wanting to be closer to them he decided to

        write a program that they might enjoy

        Crowthers daughters enjoyed the game and it was passed from friend to friend

        during the early days of the Internet appearing on countless computers on and off

        the fledgling network What happened later with Colossal Cave

        In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

        Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

        Crowthers rudimentary program left on one of the SAIL computers by some

        unknown Johnny Appleseed so to speak

        He contacted Crowther by the simple expedient of sending email to

        crowthersitename where site name was every computer then on the Internet

        only a mere handful of sites at the time After corresponding with Crowther and

        getting his blessings Woods greatly expanded the program

        Influenced by Tolkiens writing Woods added touches such as a troll elves and a

        volcano

        7

        Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

        code (with Woods and Crowthers blessings) from the original FORTRAN source

        into C for UNIX Most UNIX systems run successors of this C version Gillogly

        later ported the code to Heath kit and then IBM-PC personal computers with the

        help of Walt Bilofsky founder of The Software Tool works (which was

        eventually renamed Mindscape) This version was marketed in 1981 under the

        name The Original Adventure hellip1972

        Canadas Automatic Electronic Systems introduces the worlds first

        programmable word processor with a video screen the AES 90 The computer

        system uses magnetic disks for storage and a custom built microprocessor

        Gary Kildall implements PLI on the Intel 4004 processor

        The Peoples Computer Company is founded

        Bill Gates and Paul Allen form the Traf-O-Data company

        Traf-O-Data develops a primitive microcomputer based on Intels 8008

        microprocessor for recording automobile traffic flow on a highway

        5 14 inch diskettes first appear

        Xerox decides to build a personal computer to be used for research Project

        Alto begins

        1973

        Intel files a patent application for a memory system for a multichip digital

        computer

        The first prototype Alto workstation computer is turned on at Xerox Palo Alto

        Research Center Its first screen display is a bitmapped image of the Sesame

        Street character Cookie Monster

        The first operational Alto computer is completed at Xerox PARC

        Traf-O-Data shuts down It made about US$20000

        Design work is completed on the Micral the first non-kit computer based on a

        microprocessor (the Intel 8008) Built in France the Micral is advertised in the

        US but is not successful there

        The term microcomputer first appears in print in reference to the Micral

        1048708 In 1975 it is used on Soyuz-Apollo mission

        for calculating critical course-correction

        maneuvers

        8

        1974

        Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

        of memory It uses 6000 transistors based on 6- micron technology Speed is 064

        MIPS

        In a desperate act to save his failing calculator company MITS company owner

        Ed Roberts begins building a small computer based on Intels new 8080 chip

        with plans to sell it for the unheard of price of US$500

        MITS completes the first prototype Altair 8800 microcomputer

        Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

        program for a personal computer

        Altair

        Altair was one of the first successfully sold personal computer kits for do-it-

        yourself computing fans No monitor no keyboard

        Keyboard and cassette drive can be added

        Oscilloscope can be attached to be used as a display

        1974

        Railway Express loses Ed Roberts only prototype Altair computer route to New

        York for review and photography for publishing by Popular Electronics

        Les Solomon publisher of Popular Electronics receives Altair number 0001

        Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

        Electronics suggests the name Altair for Ed Roberts new microcomputer

        Altair was the name of where Star Treks Enterprise was going that night on TV

        9

        Popular Electronics publishes an article by MITS announcing the Altair 8800

        computer for US$439 in kit form It uses the Intel 8080 processor The Altair

        pictured on the cover of the magazine is actually a mock-up as an actual

        computer was not available

        Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

        that the microcomputer revolution is just beginning hellip1974

        Gary Kildall of Microcomputer Applications Associates develops the CPM

        operating system for Intel 8080-based systems

        Motorola introduces its 6800 chip an early 8-bit microprocessor used in

        microcomputers and industrial and automotive control devices The 6800 was

        designed by Chuck Peddle and Charlie Melear

        Brian Kernighan and Dennis Ritchie develop the C programming language

        RCA releases the 1802 processor running at a blazing 64 MHz It is considered

        one of the first RISC chips It is used on a variety of devices from video games to

        NASA space probes

        Engineer David Ahl suggests Digital Equipment produce an inexpensive version

        of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

        Gary Kildall and John Torode begin selling the CPM disk operating system for

        microcomputershellip1974 Alto

        Xerox releases the Alto computer

        A personal computer to be used for research

        Cost $32000

        Never produced for profit

        First serious machine to feature a modern user interface windows mouse etc

        invented by Engelbart in 1964

        1975

        Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

        interpreter for the Altair Despite never having touched an Altair before the

        BASIC works flawlessly

        Bill Gates and Paul Allen license their newly written BASIC to MITS their first

        customer This is the first computer language program written for a personal

        computer

        10

        The Xerox PARC-developed Gypsy word-processing system is first field tested

        by end-users Gypsy is one of the first word processors termed WYSIWYG

        meaning what you see is what you get Gypsy runs on the PARC-developed Alto

        personal computer 1975

        Fred Moore and Gordon French hold the first meeting of a new microcomputer

        hobbyists club in Frenchs garage in Menlo Park California 32 people meet

        including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

        Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

        an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

        the Altair

        Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

        company for $135000

        The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

        held at the Stanford AI lab 40 attend The name for the group is chosen Bay

        Area Amateur Computer Users Group - Homebrew Computer Club 1975

        Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

        MITS delivers the first generally-available Altair 8800 sold for US$375 with

        1KB memory

        MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

        At this point the Intel 8080 costs about US$150

        Bob Marsh delivers the first Processor Technology 4KB memory boards for the

        Altair

        At Xerox John Ellenby proposes they build the Alto II a modified Alto making

        it easier to produce more reliable and more easily maintained His request is

        approved

        Bill Gates and Paul Allen sign a licensing agreement with MITS for their

        implementation of the BASIC language

        Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

        Dick Heiser opens Arrow Head Computer Company subtitled The Computer

        Store in Los Angeles selling assembled Altairs boards peripherals and

        magazines This is the first retail computer store in the USA 1975

        Micom Data Systems ships its first product the Micom 2000 word processing

        computer

        11

        IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

        Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

        tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

        (Price over US$10000 )

        The first issue of Byte magazine is published

        MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

        8K editions

        Southwest Technical Products releases the M6800 computer kit

        Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

        6800 CPU 4KB RAM ROM monitor keyboard and video interface for

        US$650

        Scope of the study

        The scope of the organization study is concerned with in the Cerebra Integrated Technologies

        Limited it is one of the casting production organization The study is limited to understanding

        the finance production and other department in the organization

        Objectives of Study

        To study organization as a whole

        To study and understand the activities of various departments in the organization

        To do the SWOT analysis of the organization

        Limitations of the study

        The present study mainly focused on the primary data as well as secondary data In

        organization they did not disclose to give more information regarding each department

        Methodology

        In order to achieve the above stated objectives the study has covered both primary and

        secondary data

        12

        Primary Data

        Primary data is collected through the personal interview and discussion with the employees

        and also higher authorities in the organization and observation Method

        Secondary Data

        Secondary data is collected through the company manuals company profiles department

        manuals and websites text books

        Profile

        The management team at cerebra has combined experience of over 100 years in wireless and

        enterprise solutions We pride over selves as a complete business driven software service

        providing and working to words providing solution without burdening our partners with

        technology decisions with the vast experience of the team we have the process maturity team

        key solutions

        Cerebra provide to the solutions on various platforms like windows mobile system android

        blackberry and I phone I pad and have demonstrable prototypes ready

        Some of our solutions

        1 LBS for content distribution

        2 Logistics last mile delivery

        3 Bluetooth based content and coupon management

        4 SCMCRM for retail houses including a mobile web based pos

        5 On field sales and support

        6 RFIDBARCODE integration for asset and inventory tracking

        13

        Significance of products and components ready to deployed

        1 Mobile marketing platform

        2 Bluetooth based content delivery platform

        3 Supply chain solution for the retail

        4 Mobile application to handle distribution and route accounting

        5 Mobile application to handle courierrsquos distribution

        6 Integrators 3rd party ERPSCMCRMs

        7 Mobile application to handle in line sales and support

        14

        Company profile

        CEREBRA INTEGRATED TECHNOLOGIES LTD

        Commenced its business in 1992 starting with the hardware sector amp later expanded to

        provide software services IT training ampconsulting and today offers total IT training amp

        consulting and today offers total IT solutions comprising LPO BPOampKPO Services

        Cerebra is public limited company and services its customers are served through jars in the

        USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

        contract standards

        Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

        survived the through times and is moving on achieve its mission being one among the top it

        solutions provider in the globe

        Started Integrated Technologies a partnership firm was established 25th July 1992 by

        technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

        system and trading in peripherals components etc Cerebra were converted to a public

        limited company limit in December 1993

        15

        Cerebra began its endeavor for backward integration started manufacturing motherboards

        Add-on cards etc Company turned net worth positive bagged large order for contact

        manufacturing from Indian and USA customers for energy meters RFJD products ticketing

        machines etc

        VISION STATEMENT

        To be a nimble amp effective IT Integration company

        MISSION STATEMENT

        To create value for customers through innovative IT solutions with a commitment to

        excellence

        To enable customers amp partners to leverage information technology to the fullest extent

        To enable partners amp employees to deliver relevant amp proven technologies to customers

        16

        OBJECTIVES

        The main objective of cerebra is to deliver a combination of proven software amp hardware

        solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

        real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

        system supported by the companyrsquos vast exposure in the information technology Cerebra with its

        existing business of IT Infrastructure provide its customers a significant ROI advantage in

        providing a complete solution both in hardware amp software segments Cerebra focus on the retail

        amp health care sectors amp provide solutions through its existing products amp components

        With the vast experience of the team we have the process maturity to deliver turnkey solutions

        The management team at cerebra has a combined experience of over 100 years in wireless amp

        enterprise solutions

        Continuous product review amp improvement in quality

        Individually amp collectively all employees of cerebra integrated technologies limited

        strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

        in the cost amp establish better employment

        Ensure quality of personnel at all levels amp provide then the right work environment job

        satisfaction amp professional challenges

        Provide a healthy blend of employees who have grown with the organization amp those

        selected from outside

        Ensure employment of minimum number of personnel amp avoid surpluses

        Motivate employees to be increasingly achievement oriented Identify personnel with

        potential for growth

        Provide adequate opportunities for personnel to improve the level of their professional

        knowledge

        Personnel with talent amp potential for growth to be developed to shoulder higher

        responsibilities

        To imbibe the spirit of quality in every employee in the organization amp promote team

        work

        PRODUCT PROFILE

        17

        The salient features of the company are

        The company is known for quality PCBrsquos The company has designed developed and

        manufactured special type of PCBrsquos are

        Single sided PCBrsquos

        Double sided PCBrsquos

        Glass epoxy PCBrsquos

        The company has having types of PCBrsquos

        Manufacturing Design

        The company is at present using the latest computerized design and drawing to achieve the high

        standards applicable and the company is technically superior to other competitors in the market

        The design department is headed by a qualified experienced manager with over twenty years of

        experience in the design field being specially trained and assisted by qualified engineers

        Surface mounts technology [SMT]

        Surface mount device[SMD]

        Quality

        The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

        to quality norms at every stage of manufacture

        Quality policy

        Manufacture quality PCBrsquos to the satisfaction of our customers

        Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

        the field of information technology comparable to the best in the world Cerebra with the active

        involvement of all its employees shall strive to deliver products amp services of the highest quality

        to customers ensuring their complete satisfaction The Quality policy shall be understood amp

        maintained at all levels of the organization amp shall be implemented through its adherence to

        specific amp measurable quality objectives

        TOTAL QUALITY PROCESS

        18

        The following basic principles of to achieve TQM and ISO for the organization

        1 Customer Focus- Anticipation of future requirements

        2 Leadership ndash Motivate his team

        3 Process Approach- Value added activity

        4 System Approach- Collection of Process

        5 Involvement of people- How to motivate the people to achieve the desired goal

        6 Continual improvement-

        7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

        8 Mutually Beneficial Customers relationship

        Standards in cerebra integrated technologies ltd

        Design conforms to Indian standards specification

        The PCBrsquos are provided with standard accessories can be provided on

        request

        Product Range

        SMD resistor packages

        Resistor- o4o2

        o6o3

        o8o5

        1206=gt [regular]

        1210

        PCB ASSEMBLY FLOW CHART

        19KIT IQA

        1 COUNTING

        2 VERIFYING FOR THE MAKE

        3 VERFICATION WITH BOM

        20

        KITTING

        KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

        SMD LODING

        EQUIPMENT

        A1BAKE BARE PCB FOR 4 HOUR 1000C

        2 BAKE BGA FOR 4 HOURS 1250C

        B1SCREEN PRINTER SETTING

        2 PASTE SOFTING

        3 SAMPLE PRINTING

        4 PASTE POSITION amp SHAPE CHECKING

        5 PCB SERIALIZATION amp FIDUCIAL CLEANING

        C1SMT PROGAMME FILE LOADING

        2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

        3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

        D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

        DEK 248

        PHILIPS TOPAZ

        PHILIPS EMERALD

        LCS FEEDER FOR BGA ampFINE PITCH

        SMT TRAIL RUN

        BOARD

        WORKIN

        SMT MOUNTING FOR MASS MFG

        INSP BEFORE

        REFLOW

        CORRECTION

        REFLOW

        VISUAL INSPECTION

        CORRECTION

        21

        SMT MOUNTING FOR MASS MFG

        IPQC FOR 10

        SAMPLING

        DOUBLE

        SIDED

        PTH LOADING

        COMPONENT PREPARATION

        EQUIPMENT

        STUFFING

        VISUAL INSPECTION

        CORRECTION

        WAVE SOLDERING

        VITRONICS SOLTEC WAVE SOLDERING MACHINE

        LEAD

        POST SOLDERING

        TOUCH UP

        PCB PRINTED CIRCUIT BOARD

        22

        POST SOLDERING

        COMPONENT

        MOUNTING

        FINAL INSPECTION

        IPQC FOR 10

        SAMPLING

        REWORK FUNCTIONAL

        TESTEER

        CORRECTION

        FUNCTIONAL TESTER

        LABELING

        BARCODING

        PACKING

        OUT WARD STORES amp DESPATCH

        WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

        PLAIN BOARDS

        ASSEMBLY BOARD

        Work Instruction

        23

        Title Philips GEM and Philips emerald

        Purpose

        The work instruction is applicable in cerebra integrated technologies ltd

        Responsibility

        All associates technical engineers and quality staffs are responsible for carrying out this quality

        Precautions

        Ensure operator wear heal strap or write strap and grounded while performing the quality

        Procedure

        1 Ensure machine is free from dust partials

        2 Ensure machine is set as per prescribed parametersrsquo by process team

        3 Ensure daily PML preventive maintains is done at the begin of the shift

        4 Clear the components reject in provided in the machine on daily basis

        5 Any feeders issues are found identity the same and report to the concern person

        6 Switch off the machines when not in use

        Title Pre reflow instruction

        24

        Purpose

        The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

        during the PCBA assembly

        Scope

        This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

        technologies limited

        Responsibility

        All the associates Technicians engineers and quality r staff are responsible for carrying out of

        this activity

        Safety perception

        a Ensure all concerned associates wearing wrist strap and grounded properly

        b Store the pub assemblies in a antistatic bins trays or magazine

        Procedure

        Perform the inspection activity and check for

        a Alignment of the components

        b Missing components

        c Orientation of the components

        d Role of the components

        e Mount manual placement components if any ensure nearby components are not disturbed

        while manual maintaining

        Process of qualification for reflow soldering

        25

        1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

        prints screen prints the solders pate on the PCB and carry out visual inspection for solder

        paste print on the pads of to PCB The deposited solder paste shall over the minimum of

        80 print the land pad area if the solder paste print is not ok adjust the parameter to get

        the good solder print Then more the predetermined no of PCBs for screen printing record

        the set parameter

        2 Place the SMD components using topaz and emerald pick and place machine using

        correct program to operate the machine be for work instruction

        3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

        the SMD components placed PCBs in the reflow oven check the temp profile for PCB

        and record the temp profile

        4 After the reflow soldering carry out the visual inspection on all the cards record in the

        process SMD inspection work sheet

        5 If the no of post soldering defects is less than 5 of total no solder defects and individual

        defects is within control limit and if there is no problems then the process is qualified

        TITLE POST REFLOW INSPECTION

        26

        PURPOSE

        The purpose of this WI is to give the details of performing post reflow inspection in post

        reflow inspection stage

        SCOPE

        This work instruction is applicable in cerebra integrated technologies ltd

        Responsibility

        All associates technical engineers and quality staffs are responsible for carrying out this

        activity

        Precautions

        Ensure operator wear wrist strop and grounded while performing the activity

        Procedures

        27

        1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

        2 Ensure operators perform inspection activity as per relevant documents like BOM

        [bill of material] Pedro or reference cards if available

        3 Ensure inspection failed cards are kept separately with clear identification amp kept in

        NCM [non-conformance material] area for rework

        4 Ensure operator performs inspection through magnifier only

        5 And inspection the PCB a for following defeats

        Components value

        Components alignment amp Orientation

        Missing components tomb stone amp solder-balls

        Extra components amp bridging

        CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

        GOVERNMENT

        Bharat sanchar nigam limited

        Railways

        ONGC

        NIO

        High courts

        Post offices

        CPWD

        IGCAR

        PUBLIC SECTOR UNITS

        ITI LIMITED

        HAL

        28

        NAL

        BHEL

        BEML

        BEL

        ECIL

        CMC

        OTHER MAJOR CUSTOMERS

        KIOCL

        VXL Instruments

        Dickenson fowler ltd

        KMF LTD

        Stump vision

        B-commerce Info system

        Indian-Dept of Industries KSSIDC

        CORPORATE

        Pidilite Industries

        Lucent

        Alcate

        Trent limited

        Thermax

        BPL

        OTIS Group

        Siemens

        LampT

        Himalaya Drugs

        BANKS

        Bank of India

        29

        Reserve Bank of India

        Canara Bank

        Union Bank of India

        Allahabad Bank

        UCO Bank

        Vysya Bank

        Infrastructure Management

        As Enterprises scale their IT infrastructure to support business growth managing global

        networks database applications becomes a herculean task which can over whelm internal

        resources

        Cerebra provide comprehensives services to help organizations optimize critical it staff Our

        Infrastructure Management services offer a complete portfolio of solutions amp for managing

        enterprise It Infrastructures enable clients to

        Reduce the total cost of IT operations

        Focus limited IT resources on core business activities

        Rationalize IT staffing costs

        Optimize IT assets utilization

        Facilitate service delivery

        Improve uptime

        HARDWARE

        Contract Manufacturing EMS

        30

        Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

        Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

        place machines vitronics reflow amp soldering machines along with the latest equipments for

        inspection amp quality control

        Cerebra help companies to choose correct method of contract manufacturing to save money

        time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

        that the customer is able to deliver world products to its customers

        Cerebra provides EMS to customers who do not have the necessary infrastructure for

        procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

        Computing solutions

        Cerebra are one of the well known brands for personal computers servers laptops amp

        workstations Cerebra range of products that cover entire IT requirements of its customers

        Cerebra are able to offer end to end solution companies IT requirements

        Desktop PCrsquos

        Notebook

        Servers

        Networking

        E-Waste Recycling Facility

        Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

        players in this world which has huge potential not only in terms of generating huge revenues

        amp profits for the company amp its share holders but also wants to contribute in big way the

        green environment issues that have taken off cerebra recognize that it would be a big social

        responsibility to truly set up a world class e-waste facility

        In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

        facility in India The e-waste road map that this partnership will adopt would be chalked out

        sin 3 phases

        31

        a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

        Indiarsquos largest recycle facility

        b Second phases- Setting up of copper smelting plant amp other base metal extraction

        plants

        c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

        Cerebra have approached this partnership to provide technical amp Management

        consultancy

        1) Repair refurbish amp reuse of all electronic amp electrical equipment

        2) Salvage components amp sell it back to the manufacturers concerned

        3) Fully integrated e-waste management amp base metal recycling

        4) PGM recovery amp its refining processes

        5) Waste management at sources

        6) Total support in scrap handling collection transport documentation shipping amp

        [export] amp other areas

        7) 100 recycling of all collected e-waste [zero land fill]

        8) World class security system

        9) Integrated EHS system [ISO amp OHSAS standard]

        10) Web-based trading services amp accessibility

        11) Logistics amp warehousing facility worldwide

        12) Technical advice on plant layout

        13) Training of technical personnel

        14) Commissioning of day to day operations amp

        15) Market support

        SOLUTIONS

        32

        Cerebra specialize in the outsourced product development application software development

        and offshore software outsourcing services in the enterprise and mobility areas We work

        specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

        enhancement into the wireless and enterprise domains

        bull Setting up a dedicated off-shore development center

        bull Offshore product development services

        bull Cerebra has Domain expertise ndash retail logistics healthcare and education

        bull SCM CRM Enterprise integration

        We provide solutions for a dynamic environment where business and technology strategies

        converge Our approach focuses on new ways of combining IT innovation in existing

        business framework and also to leverage the clients existing IT infrastructure The activities

        under this area of offerings are

        bull Mobile Strategy formation

        bull Infrastructure Design

        bull Application Development

        bull Data Synchronization

        bull Enterprise Intranet on the move

        Cerebra provides the solutions on various platforms like Windows mobile Symbian

        Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

        solutions

        bull LBS for content distribution

        bull Logistics ndash last mile delivery

        bull Bluetooth based content and coupon management

        bull SCMCRM for retail houses including a mobileweb based POS

        bull on field Sales and Support

        bull RFIDBarcode integration for asset and inventory tracking

        Achievements amp Awards

        33

        The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

        14000 for pollution standard

        ORGANISATIONAL STRUCTURE

        34

        An organizational structure defines how job tasks are formally divided grouped amp co-

        ordinate The chapter ii deals with the organizational structure the organization structure is a

        complete Picture about the organization The structure of an organization plays a significant

        role in charting out its path to success An efficient structure facilitates co-ordination amp

        smooth intertwining of employees amp communication systems The organization adopts

        different structural pattern at different stages of its lifecycle The form of an organization that

        is evident in the way divisions departments functions amp people link together amp interact

        Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

        may be represented by an organization chart The complexityrsquos structure is often proportional

        to its size amp its geographic dispersal The traditional organization structure for many

        businesses in the 20thcentury was the bureaucracy originally defined by max Weber

        BASIC ORGANIZATION STUCTURE

        An organization is a social entity composed of two or more persons who work together

        towards the attainment of common goals For the organization to work as a cohesive unit it is

        essential that a formal structure of reporting amp control be established among the different

        members of organizationhelliphellip

        35

        ORGANISATION CHART

        CHAIRMAN

        The above organization structure shows the following points

        36

        BOARD OF DIRECTORS

        MANAGING DIRECTOR

        EXECUTIVE DIRECTOR

        DYGENRAL MANAGER

        MANAGER-PERSONNAL amp ADMINISTRATION

        MANAGER- PRODUCTION MAINTENANCE

        MANAGER- DESIGNQC TRANSPORT

        MANAGER PROJECT SECURITY amp VIGILANCE

        MANAGER- PURCHASE STORES COMPUTER VACANT

        MANAGER MARKETING

        FINANCE MANAGER IC

        DYMANAGER TPS

        DYMANAGER QCTESTING

        ASSTENGINEER- PURCHASE amp STORES

        ASSTENGINEER- MAINTENANCETRANSPORT

        ASSTENGINEER-TPS

        ASSTENGINEER-TPSWINDING

        ASSTENGINEER- QUALITY CONTROL

        ASSTENGINEER- QUALITY CONTROL

        1) Hierarchy relationship between different department members

        2) Participative management

        3) Cooperative work culture

        4) Standardized of polices

        5) Decentralized decision making system provided that some exceptions-

        Valuable amp economical decisions are taken by top level management only So it is

        centralized decision making

        In all major decisions will be taken from board of directors they have full control over the

        administration they will control the executive and general managers these board of directors

        are selected by SAIL But the general manager of will have full control over the deputy

        managers of project HRD production and material departments

        These deputy managers will have full control over their respective area and they have a right

        to take minor decisions regarding over their respective area

        37

        FUNCTIONAL AREAS

        PRODUCTION DEPARTMENT

        HUMAN RESOURCES DEPARTMENT

        MARKETING DEPARTMENT

        FINANCE DEPARTMENT

        Production Department

        Production department performs the function of producing finished goods from the basic raw

        materials The manufacturing is headed by a group head whose main objective is to plan

        execute co-ordinate and control all production activities with available resources inputs

        equipment and facilities

        Objectives

        1 To ensure direct and co-ordinate the activities

        2 To ensure Quality Output

        The Main functions of this Department are as follows

        1 Procure the Raw materials

        2 Store the Raw materials which are procured

        3 Process the raw materials which are procured in the production and to turn them into

        finished goods

        4 In addition not to stop in any circumstances but only to perform round the clock and

        round the year

        38

        DIRECTOR

        PERSONNEL MANAGER

        Human Resource Department

        The personnel department is one of the most important functional departments in every

        organization Only with the help this department the organization can make efficient use of

        the available work force for providing the desired product to the customer with desired

        quality and reasonable price at the right time

        Department Structure

        The Personnel Manager is responsible for carrying out all the personnel management work

        like recruitment selection training performance appraisal promotion wages and salary

        employee welfare etc To carry out these functions the Personnel Manager takes suggestions

        from the Managing Director whenever necessary

        The future of any Company depends on its ability to-

        Train and upgrade skill sets of its employees

        Extract and retain talent

        Robust performance appraisal and reward system

        Manage and full fill expectations

        Evolve performance parameters with respect to key result areas

        39

        HUMAN RESOURCE DEVELOPMENT

        Resource is any means of supply which can be drawn on when necessary To develop means

        to grow mature and make progress in the desired direction Developing a human being in to

        a resource means making him or her into a person of resourcefulness initiative wittedness

        cleverness talent and ability

        Human Resource Development is considered to be a super specialty of HRM It is a process

        by which the employees of an organization are helped in planned and continuous manner to

        acquire new capabilities and sharpen existing capabilities that may be required to perform

        their present functions or expected future voles

        HRD is a process which is geared towards developing the general enabling capabilities of

        employees as individuals so that they can discover and exploit their own inner potential for

        their own and or organization development purposes HRD strives to develop an

        organizational culture where superior subordinate relationships team different sub units are

        strong and contribute to the organizational health dynamisms and pride of employees

        Training programs are as follows

        FRESH ENTRANTS

        Induction and orientation

        COMPETENCE ENHANCEMENT

        Technical

        Multi skill training

        Managerial

        SPECIFIC AREA

        Safety

        Environment

        Cost control and deduction

        Quality

        EXTERNAL TRAINING

        OTHER AREAS

        Hindi training

        40

        GOALS OF HRD

        Development of individual capacity

        Development of competitive in relations job being performed

        Development of corporate approach

        Development interpersonal relationship

        Development of overall organization culture

        Role of HRD

        Human resources planning

        Human resources accounting

        Human resources allocation and role planning

        Human resources training and development

        Human resources maintenance

        Climate development of HRD

        Activities of HRD

        Training need identification

        Training needs assessment

        Training needs justification

        Budgeting and controlling of cost

        Selection of learning process

        Planning designing conducting the training procedure

        Evolution of program through the trainee and feedback records

        41

        Training Objectives

        To help the trainee

        To improve knowledge skill attitude amp performance

        To develop competence to increase productivity

        To prepare for greater responsibility

        To improve interpersonal relationship

        To equip with modern tools amp techniques of to harness best of the human resources

        and maintains industrial harmony

        Modern how to develop self and his subordinates

        Recruitment sources

        This company considers both internal and external sources for recruitment Internal sources

        include the employees who are already on the payroll Whenever any vacancy occurs

        somebody within the organization with necessary qualification is promoted to that job

        External sources are obtained by giving advertisements in state and local newspapers

        Recruitment

        It is the process of searching for prospective employees and stimulating them to apply for

        jobs in the organization so that the right person for accomplishing organization and

        departmental objectives will fill up organization vacancies

        In order to ensure that the right type of persons are available to the concern in the right

        number at the right place the following steps are taken

        The candidate will be given an application form through which the Personnel Manager can

        come to know about the candidate with respect to the following

        Educational qualification

        Experience

        Skills possessed by the candidate

        Salary expecting

        42

        Screening of Applications

        Interview

        Physical Examination

        Placement

        Selection

        The intention of the selection process is to choose the best-qualified and suitable candidate

        for unfilled jobs The objective of the selection decision is to choose the individual who can

        most suitably perform the given job

        The selection procedure is essentially a series of steps through which additional information

        is secured about the applicant at any stage the candidate may be rejected due to non-

        compatibility Therefore selection is actually a negative process of rejecting the unit

        candidates

        The selection procedure followed by the company is as follows

        Training and Development

        The company gives only on-the-job training Usually on-the-job methods of training are as

        follows

        Job rotation

        Coaching

        Job instruction

        Committee assignments

        43

        After the selection of candidates the candidates will be given on-the-job training in an

        organization for 1 year If the candidate performance in this year is satisfactory as per the

        requirement of the company then the candidate is selected as an employee for the company

        This period of 1 year is known as the probationary period for the candidate When the

        performance of the candidate is unsatisfactory then the company will provide further training

        to the candidate to make him fully equipped to work in the organization

        Safety of the Employees

        1 Safety shoes will be given to every shop floor employee once in 6 months

        2 Safety uniform will be given to every shop floor employees

        3 Pairs of uniform will be given once in a year

        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

        group insurance as well

        5 Every employee in the organization will be medically examined once a year

        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

        1st shift-----------------------------6am to 2pm

        2nd shift----------------------------2pm to 10pm

        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

        Wages

        Wages in the wide sense mean any economic compensation paid by the employer under some

        contract to his worker for the services rendered by him

        In this company the wages are fixed according to the government norms At the time of

        appointment the company fixes the wages which is higher than the government norms After

        a certain period the wages will be fixed according to the experience of the worker

        44

        Absenteeism

        An absentee is a person who habitually stays away from the job There are several causes for

        absenteeism which are as follows

        Maladjustment with the working condition

        Industrial fatigue

        Alcoholism

        Low level of wages

        Family problems

        Unhealthy working conditions

        Unsound personnel policies

        The company follows a procedure with respect to absenteeism If the worker is frequently

        absent show cause notice is given If the absence is continued by the worker maximum

        three-show cause notices are given If the absence is continued then the company will issue a

        charge sheet If the absence is further continued the management conducts an in-house

        enquiry During the enquiry the management decides as to whether the worker should

        continue in his job or not

        Performance appraisal

        Production head or Works Manager will give the questionnaire to the employees working in

        the production department and based on their answers for the questions the ranking will be

        given for each worker and depending upon the rank the worker will be put in the certain

        position

        If any worker scores less marks then he will be made to work hard and achieve the goal

        They will tell him his weakness and strengths in the particular field and motivate him to

        achieve his goal and rectify his mistakes for achieving the organizational objectives

        45

        Promotion

        In this company the promotion is given based on seniority-cum-merit The management will

        also take the following considerations while promoting an employee

        Behavior of the worker

        Attendance of the worker

        Efficiency of the worker

        46

        Marketing Department

        The marketing department performs marketing activity by supplying the products to the

        customers within the mentioned time and the product is transferred to the domestic customers

        by the road transportation and overseas customers by means of ships

        Marketing Channels

        Marketing channel decisions are among the most critical decisions facing marketing The

        channels chosen intimately affect all other marketing decisions

        As the company is a manufacturing concern it undertakes the following type of marketing

        channels

        The company gets order directly from its customers and it directly delivers the finished

        products to its customers as it has producer-customer type of marketing channel

        Marketing Strategies

        Usually the Company follows the following marketing strategies

        Quick delivery

        Better quality

        Service after sales

        47

        CUSTOMERS

        COMPANY

        Marketing Segmentation

        Market segmentation means dividing the market into different segments or sectors In this

        company market segmentation is made on the basis of components

        Packaging

        Packaging is normally not done for rough castings unless it is specified by the customer in

        which case due care shall be taken to follow the customerrsquos specification only nice castings

        are packed in the boxes

        Handling of customer complaints

        The details of customersrsquo complaints corrective action taken etc shall be

        recorded on corrective action report and a copy shall be sent to the customer

        Whenever possible customer confirmation is obtained

        Managing Director shall forward the same to the Manager-Quality control for the

        investigation

        Based on the result of investigation the complaints are bifurcated as Genuine

        Casual complaints

        All genuine complaints are thoroughly investigated and a suitable corrective and

        preventive action is taken recorded and given to the concerned department for

        further action

        All casual complaints from the customer are informed accordingly

        The managing director shall receive complaints from the customers A complaint

        number is allotted and an acknowledgement is sent to customers

        Records

        The following records shall be maintained by marketing department

        1 Enquiries and Quotation

        2 Purchase orders from customer and its Amendments

        3 Verbal order

        4 Order Acceptance

        5 Delivery challen cum Invoice

        48

        Finance Department

        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

        pool of funds These funds come from a variety of sources investors or shareholders

        creditors who lend in money and past earnings retained in business Funds provided from

        these sources are committed to a number of uses Fixed assets used in production of a product

        or service inventory used in production of marketable goods cash and securities used for

        transaction and liquidity purposes

        The sales of the company are accompanied with sales bills which are generated from

        computer The terms of sales varies from 30 days 60 days and for few customers the

        document is sent through Bank for payment

        The export sales are against payment through Bank with a credit period of 45 days from the

        date of shipment

        The purchase of raw materials component parts and consumables are affected against a credit

        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

        day of the month irrespective of the material receipt date

        Department Structure

        DIRECTOR COMMERCIAL

        FINANCE MANAGER

        CASHIER STENO TYPIST

        The main functions of Finance Department are as follows

        1 Making the payment as salary to the employees

        2 Meeting the manufacturing expenses of the organization

        3 Preparing financial statement of the organization

        4 Maintaining the liquidity position of the company

        5 Helping the management in taking financial decision

        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

        7 Making payments to the suppliers

        8 Receiving receipts from the customers

        49

        Accounting Procedure

        The company follows cash and credit basis of accounting of its income and expenditures

        The income of the company is fo0rm sale of castings development of patterns for new items

        and by sale of bye products The major expenditures are power charges manufacturing

        expense labour raw materials and consumable spares administrative and selling expense

        interest

        The following are the books and records maintained by cerebra integrated technologies

        Limited

        Subsidiary BooksRecords

        This register is maintained to keep track of the material in-warded GRN wise and to enable to

        effect payment on the due dates on the basis of the credit terms Immediately after accepting

        the material by store and counter signed by the quality Assurance Department the necessary

        entries are made in the registrar

        Customer RegisterBill Register

        This register is maintained to keep track of the sales made to each and individual customer

        The follows are maintained customer wise and the detail of invoice number and date and

        value with cumulative value is maintained in the register This register also helps to make

        follow up for payment The entries in the register are made immediately after the invoice is

        generated from the computer

        The receipt of payment against each customer and invoice is also entered in the register to

        enable to know the balance outstanding customer wise

        Salary advance register

        This register is maintained to know the advance outstanding employee wise Immediately

        after issue of advance the necessary entries are made in this register Similarly after receipt

        of advance through slips the entries are made in this register to know the exact balances of

        advance employee wise

        50

        Customer Rejection Register

        This register is maintained to keep track of customer rejection of castings

        Immediately after receipt of rejected castings the GRN is made and the entries are made in

        the computer and the computer list is enclosed with the GRN to made entries in the customer

        rejection register where in the details of rejection via invoice number grade quantity and

        weight value excise duty sales tax and forwarding are made

        Books of Accounts

        Petty Cash Book

        This is day book maintained by the cashier by making necessary entries of receipt of cash and

        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

        the Director and then necessary entries are made in the books through computer

        The vouchers should be filled in all respect with date debitcredit account name paid to the

        received from whom amount in words and figures If the payment is made above Rs500-

        necessary signatures should be taken on affixing rupee one revenue stamp

        Bank book

        Since the company has availed cash credit and bill discounting facility from bank two

        separate bank books for cash credit and bill discounting are maintained

        The receipt of payment through chequedemand draft and payment through chequedemand

        draft is maintained in the register The balance of the book should tally with the balance in

        the books of accounts maintained in a computer

        In the bill discounting register The bills lodged with bankers for discounting are entered and

        the over draw amount against the discounted bills necessary credit entries are made in the

        register to arrive at the actual balance against the sanctioned working capital

        51

        General ledger

        This ledger gives the details of transactions effected by the company at any point of time The

        receipt and payment of cash as well as the receipt and payment of bank are posted to

        respective accounts in the general ledger This ledger should be updated on day to day basis

        to know the actual balance of each account The trail balance and receipt and payment are

        made at each month end which should necessarily tally The profit and loss account is also

        arrived on the basis of the trail balance which can be arrived month wise quarterly half

        yearly or yearly

        Inventory management

        Inventories constitute the most significant part of current assets of a majority of companies

        in India Inventories are stock of the product a company is manufacturing for sale and

        components that make up the product The various forms in which inventories exist in a

        manufacturing company are raw materials work in progress and finished goods

        A manufacturing firm will have substantially high level of all the three kinds of inventories

        While retail or wholesale firm will have a very high level o finished goods inventories and

        no raw material and work in progress inventory

        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

        of inventory control technique which is popularly known as FIFO method In this method

        raw material which bought first will be sent to the production department first

        Cost of production

        The following items determine the cost of production of the product

        Price of raw materials

        Labour costs

        Other production costs

        Market condition

        52

        Mode of Payment

        1 Advance Payment

        The firm takes an advance payment of 20 to 25 of price from the new customers

        2 Credit

        The firm gives credit facility to its old customers which is secured by the following

        - Invoice performance credit

        - Letter of credit

        53

        CERBRA INTEGRATED

        TECHNOLOGIES LIMITED

        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

        CONSOLIDATEDBALANCESHEETAS 30-9-2010

        54

        Particulars 30-9-2010 30-9-2009

        INCOME

        Sales amp Services 588808535 503398844

        Other Income 8458654 1291991

        TOTAL 597267189 504690834

        EXPENDITURE

        Materials 565924569 471247636

        Manufacturing amp Administration Expenses 15640011 16247496

        Marketing Expenses 249660 127791

        Interestamp Financial Charges 248640 382737

        Depreciation 1588627 2055635

        TOTAL 583651507 490061295

        Profit Before Extraordinary Items 13615681 14629539

        Profit [loss] Before Taxation 13615681 14629539

        Provision for Taxation

        MAT 2524347 (1894)

        Profit[loss] after tax transferred to balance 11091334 14631433

        Sheet

        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

        55

        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

        Sources of funds

        Share Holderrsquos Funds 159555820 150740820

        Share Application Money 29211000 5643501

        Reserves amp Surplus 242157224 242157224

        Minority interest 334875 ------

        Grand Total 431258919 398541545

        Application of funds

        Fixed Assets

        Gross Block 46078186 46259057

        Less Depreciation 28342562 26103945

        Net Block 17735625 20155113

        Deferred Tax Assets 63249 ----

        Investment cost 2000 2000

        Current Assets Loans amp Advances

        Sundry Debtors 318650954 337538013

        Cash amp Bank Balance 12439646 9113641

        Loans amp Advances 114671053 45651808

        445761654 392303462

        Less Current Liabilities amp Provisions

        Current Liabilities 293343081 290079690

        Provisions 2810681 1999

        Net Current Assets 149607892 102221773

        Profit amp loss Account 263850154 276162659

        Grand Total 431258919 398541545

        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

        late 1970s to help managers address the difficulties of change The model shows that

        organizational immune systems and the many interconnected variables involved make change

        complex and that an effective change effort must address many of these issues

        simultaneously This is often a daunting managerial challenge

        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

        (subordinate goals) Skill

        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

        Richard defines that it was because of these factors the Japanese companies excelled over

        American firms A very important feature of this Model is that McKinsey consultants in their

        studies of several firms have extensively tested it

        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

        major premise of the model is that many performances related issues are rooted among the 7

        factors outlines This study is important from a strategic marketing Organizational

        performances related issues are rooted among the 7 factors outlines These 7s are

        interconnected aligned and working together in high performing organizations

        56

        Structure

        The organizational structure of the company is based on the functional departments and the

        decision taken from top-level management of the company For analyzing and for taking

        decision the top management will consult the functional managers performance of various

        tasks in departments will be assigned to its functional head

        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

        associated information that shows who reports to whom and how tasks are both divided up and

        integrated

        Skill

        Usually in a foundry Industry two types of skills are required They are as follows

        1 Administrative skills

        2 Technical skills

        Administrative Skills

        Administrative skills are those skills which are very much necessary for office staff It

        involves managing the resources of the organization Cerebra integrated technologies limited

        is doing everything to impart these skills in its employees When the candidate is selected he

        will be given an on-the-job training for about 1 year and also training in each department to

        make the candidate familiar with the organization Every month a training program will be

        conducted wherein personalities having expertise in various fields give lectures

        Technical Skills

        Technical skills are those skills which are directly concerned with the production Shop-

        floor employees are expected to possess these skills to carry out the production activity

        smoothly

        In Cerebra integrated technologies limited they give more importance to technical

        knowledge than educational qualification

        57

        Different training programs are conducted to impart technical skills among employees When

        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

        the company gets its employees trained by external training agencies Guest lectures are

        arranged once in a month to help the employees update their knowledge with the industry

        level

        Cerebra integrated technologies limited continuously monitors the performance of the

        employees of various departments and identifies the training needs to be given for employees

        and for enhancing the skills of the employees

        Style

        The company follows a centralized system of decision-making Only the top management

        takes the decisions and the suggestions of the lower level employees are taken into

        consideration

        To study the style of functioning of Cerebra integrated technologies limited I have taken the

        purchasing activity as the parameter When the raw materials for production are out of stock

        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

        approach

        In Cerebra integrated technologies limited there exists an authoritarian approach when it

        comes to decision making Only the persons who are in higher authority take decisions about

        the day-to-day operations Thus decision-making is restricted to the upper layer of the

        management For eg While taking decisions regarding purchase only the MD and Director

        [commercial] will take decisions regarding the vendor quantity and quality of the raw

        material and tenders The higher authorities do everything There is no participative

        approach and most of the employees have no or very little knowledge about all the aspects of

        the companyrsquos administration

        58

        Strategy

        Strategy is about setting corporate goals defining steps needed to achieve these goals

        followed by systematic action and allocation of resources to achieve corporate goals

        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

        competition through its quality products with reasonable price To price their products

        reasonable they should minimize the cost as much as possible One way of doing this is by

        waste elimination

        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

        advance before starting production activity By using the good quality of raw materials the

        company can produce quality output without any damages or cracks in the castings Thus

        reducing the wastage

        Cerebra integrated technologies limited has one more strategy regarding waste elimination

        Ie by carrying out the production activity according to the procedure and under watchful

        eyes of the supervisors Thus there would be no room for the shop floor employees to

        commit any wrongdoing

        Staff

        Responsibility and Authority

        The company has defined responsibilities and authorities in order to facilitate effective

        implementation of quality management and these are communicated to relevant persons in

        the organization

        59

        Managing Director

        Responsibility

        1 Overall control of the company

        2 Ultimate responsibility for product quality

        3 Responsibility for customer satisfaction

        4 Responsibility for marketing

        5 New product development and process improvement

        6 Growth and profit

        Authority

        1 Approve quality assurance manual

        2 Interact with customers

        3 Approve capital goods

        4 Release the product whenever there is ambiguity

        5 Disposal of non-conforming products

        6 Sign cheque

        Director (Commercial)

        Responsibility

        1 Responsible for purchasing and supplier development

        2 Financial management including cash flow management

        3 Responsible for storersquos management

        4 Administration and personnel management

        5 Functions of managing director in his absence

        Authority

        1 Sign the purchase order

        2 Sign cheques

        3 Prepare the yearly budget and follow up

        4 Interact with statutory bodies and maintain records

        60

        Works Manager

        Responsibility

        1 Overall responsibility for production planning and control

        2 Overall responsibility for pattern equipment and product quality

        3 Safety and house-keeping of entire company

        4 Upkeep of all equipment

        5 Process improvement and productivity

        6 Training of production and quality control personnel

        7 Upkeep of relevant records

        Authority

        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

        reaching customer on time

        2 Introduce new production methodsmaterial to improve productivity and quality

        Manager Maintenance

        Responsibility

        1 Monitor and control the activity of the administration office

        2 Upkeep of statutory records

        3 Make payment to suppliers on due date

        4 Housekeeping in respective areas

        Authority

        1 Prepare and send chequesDDrsquos

        61

        Manager Accounts

        Responsibility

        1 Account all the vouchers and bills after acceptance from stores

        2 Maintain books of accounts

        3 Update all the accounts regularly

        4 Prepare financial statement at defined intervals

        5 Update the salary advance register

        6 Housekeeping in respective areas

        Authority

        1 Enter accounts data into the computer

        2 Raise debitcredit notes

        3 Issue stamped receipts for the payment received

        Assistant Manager Quality Control

        Responsibility

        1 NDT inspection

        2 Inspection of castings in first second and final stage

        3 Upkeep of related records

        4 Housekeeping in respective department

        Authority

        1 Authorized to inspect and release the product for next stages

        62

        Assistant Manager of Quality Assurance

        Responsibility

        1 Incoming and in-process inspection

        2 Overall responsibility of calibration of EMTE

        3 Training of quality assurance personnel

        Authority

        1 Accept the product at inward good stage

        2 Approve the liquid metal before pouring

        Chemist

        Responsibility

        1 Charge calculation

        2 Inspection of incoming materials

        3 Mechanical testing

        4 Housekeeping in the related areas

        Authority

        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

        Manager

        63

        Marketing and Administration Officer

        Responsibility

        1 Delivery challan cum invoice preparation with its related activities

        2 Central excise formalities and related activities

        3 Cash handling

        4 Upkeep and maintenance of the following records

        Authority

        1 Purchase stationery

        2 Co-ordinate with central excise department on behalf of the company

        Supervisory Moulding

        Responsibility

        1 Allocate the work for the workers based on planning

        2 Arrangements for production of moulding core as per planning and documented

        procedures

        3 Inspection of pattern and core box before and while production

        4 Ensure correct mixing of sand as per procedure

        5 To maintain a clean and neat working environment

        Authority

        1 Authorize to reject mouldscores in consent with assistant manager company

        Supervisor Maintenance

        Responsibility

        1 General house-keeping in all area

        2 Attending machine break down

        3 Arrangement for lining preparation

        64

        Authority

        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

        consent with the directors

        Supervisor Inspection

        Responsibility

        1 Inspection of castings in all stores

        2 Final clearance of castings before dispatch

        Authority

        1 Authority to clear material for dispatch in consent with Assistant Manager

        Purchase Officer

        Responsibility

        1 Local purchase

        2 Cash purchase

        3 Out station purchase follow up as and when assigned

        4 Attending bank work

        Authority

        1 Authorized to procure material from approved supplier in consent with Director

        (commercial)

        65

        Cashier Steno cum Typist

        Responsibility

        1 To prepare covering letters for the entire invoice towards dispatch of castings

        2 To prepare letterspayment reminders at defined intervals

        3 To maintain petty cash book daily

        Authority

        1 Make payment of Rs20000 against approval by the Director (commercial)

        2 Procure postal stamps and revenue stamps for office use

        The responsibilities and authorities of Management Representatives include the following

        a) Coordinating for the implementation and maintenance of the quality management

        system with other head of the departments in the company

        b) Coordinating and obtaining approval and updating the quality assurance manual

        documented procedures detailed procedures and process maps

        c) Reporting to management on the performance of the quality management including

        needs for improvement through management review meetings

        d) Ensuring awareness of customer requirements throughout the organization

        System

        Cerebra integrated technologies limited uses complete systemized processes in all fields like

        quality control systems performance measurement systems order execution systems

        Inventory control systems etc

        Inventory Control System

        Inventories constitute the most significant part of current assets of a majority of companies in

        India Inventories are stock of the product a company is manufacturing for sale and

        components that make up the product The various forms in which inventories exist in a

        manufacturing company are raw materials work in progress and finished goods

        66

        A manufacturing firm will have substantially high level of all three kinds of inventories

        While retail or wholesale firm will have a very high level of finished goods inventories and

        no raw material and work in progress inventory

        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

        inventory control technique which is popularly known as FIFO method In this method raw

        materials which bought first will be sent to the production department first The inventory

        system of Cerebra integrated technologies limited is very effective to have a control over the

        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

        stocking It maintains the level of raw materials at equilibrium This system works by

        estimating the production level for the next one-month and then it estimates the raw materials

        required to meet the production for the next one month If the stock of raw materials is not

        enough to meet the production level then it places an order for the raw materials that too one

        month in advance so that the production will not be affected even in case of any

        uncertainties

        Order Execution System

        The company receives the purchase order from its customer The purchase order may be in

        terms of written format or a verbal order The overall responsibility for review of purchase

        orders lies with the Managing Director As and when required Managing Director shall take

        the assistance of Assistant Manager Quality control and Assistant Manager Company for

        review of contract

        The following are the various steps taken by the organization to execute a purchase order

        from a customer

        1 All purchase orders receipt and then issued stamped with date of receipt and then

        issued to the Managing Director for study

        2 Managing Director shall study the technical and commercial requirements with

        respect to the following

        Technical

        a Normalwitness pouring

        b Third party inspection

        67

        c NDT requirements

        d Acid Picking requirements

        e Previous history of the product available in computer

        Commercial

        a Rate

        b Delivery period

        c Mode of Dispatch

        d Mode of Payment

        e Payment terms

        f KSTCST Number of customer

        g Dispatch destination address and mode of dispatch

        h One copy is sent to customer

        i One copy is filled to customer wise along with purchase order

        3 Managing Director shall interact with the customer and get the necessary clarifications

        regarding technical delivery and commercial conditions

        4 If everything is found correct Managing Director shall issue the purchase order for entering

        in computer

        5 The same shall be entered in computer and the purchase order shall be stamped

        accordingly

        6 An order acknowledgement shall necessarily have the following details other than items

        grade and rate and delivery date

        7 After the same is cleared by the Managing Director

        8 The concerned production department shall have an access to order acceptance from

        computer

        9 The production department will go for producing the products as per the requirement of the

        customer

        10 The dispatch section will send the products to the customer as per their requirement

        68

        Shared value

        Shared values include the core values which are the essential guiding principles doctrines

        and core purpose which encompass the companyrsquos business goals how it strives to achieve

        and the values it will uphold in determining corporate destiny

        Cerebra integrated technologies limited Shared values have two variables They are as

        follows

        1 Mission

        2 Corporate Objectives

        Serve the community around through welfare schemes

        In order to fulfill this shared value the Company is involving itself in many charity

        activities Like providing the necessities for the local schools and giving donations to

        charitable institutes

        To become a Global entity for the supply of finished Cast components in wide range

        of materials with highly committed and socially responsible employees

        The company in order to become a global entity with highly committed and socially

        responsible employees is putting all its efforts to make its employees skilled enough

        to handle any complex job To make the employees skilful the company is organizing

        training programs regularly The company is taking measures to create social

        awareness among its employees

        Strive towards making work environment safe and environment friendly

        To make the working environment safe for the employees the company has provided

        safety gears like safety goggles safety shoes safety clothing etc for its employees It

        is also taking measures to minimize the harm to the environment by recycling the

        sand and using it again for casting purpose

        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

        and supply products of high quality to the complete satisfaction of each and every

        customer and thus achieve leadership in market as reputed and reliable supplies

        Cerebra integrated technologies limited is giving due importance to the quality of its

        products There by achieving a sense of satisfaction among its customers The

        employees are made to perform the work with due concern to the quality of the

        69

        products Through its quality products the company wants to achieve leadership in

        market as reputed and reliable supplies

        Endeavoring to fulfill social responsibilities

        The company in order to fulfill its social responsibility has undertaken many

        community development projects which include donations to charitable institutions

        and providing necessities for local schools etc besides the company has a huge

        concern for environment Therefore it has made a policy to minimize harmful effects

        on the environment

        The company is committed to the following

        Continual prevention of pollution reduction of waste and consumption of

        resources in all its operations

        Promote environmental awareness among all employees and ensure their

        participation in implementing this environmental policy at their place of work

        SWOT ANALYSIS

        70

        A scan of the internal and external environment is an important part of the strategic planning

        process Environmental factors internal to the firm usually can be classified as strengths (S)

        weakness (W) and those external to the firms can be classified as opportunities (O) threats

        (T) Such an analysis of the strategic environment is referred as SWOT analysis

        Strength

        71

        1 Easy and timely availability of raw material

        2 The company is having expertise Human resource

        3 The company has equipped with latest technology

        4 The company has good machines for manufacturing purpose

        5 The company protects employees by giving safety equipments

        Weakness

        1 Lack of education among the workers in the lower cadre

        2 They have not given the additional facilities like cab facilities etc

        3 The company does not have its own products to sell It should rely heavily on

        customer orders

        4 Lack of space inside the production department

        5 The company more depends on the casual workforce in its production

        Opportunities

        72

        1 The company can expand its business in Europe which is a potential market for

        industrial machines

        2 By maintaining its quality of products the company can enter different foreign

        markets

        3 Presence of auto majors in the region especially in south India

        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

        quality of goods effectively and more efficiently

        Threats

        1 Pollution control norms laid by the government are getting stringent

        2 A liberal importexport policy has made the Chinese steel industries to enter India

        With its cheap products they can kill domestic industries

        3 Labour incentive

        4 Expensive transportation cost

        5 Industries heavily rely on non-renewable resources These resources may get

        exhausted

        FINDING AND CONCLUSION

        73

        Cerebra integrated technologies limited which are one of the IT solution industries

        FINDINGS

        The organization is not success in both domestic and export market to meet their

        demand

        The company is not providing proper training to their employees

        The company is financially sound

        Rising cost of raw materials

        Products processing facilities are not enough

        They should make more advertisements

        The name Cerebra integrated technologies limited itself stands for quality and

        pureness

        CONCLUSION

        74

        The Cerebra integrated technologies limited having the good working environment The

        employees are very happy to work is the Industry And this Industry is having good

        Infrastructure facility to develop the employees And industry was taking well initiative To

        strengthen their employees and also to improve the quality of life their employees

        Cerebra integrated technologies limited industry has posted a good performance with all-

        round improvement is production sales and profitability

        Lastly I conclude that the company is having good market for their product but also it has to

        give Advertisement for their product to create awareness in the minds of the customer The

        prospects of the company continued to be positive And also the industry has delivering

        superior value to the customerrsquos stake holders and other by providing good quality products

        LEARNING EXPERIENCE

        75

        The training has created a sense of practical exposure and enlightenment in my mind as to

        what actually an organization is and how theoretical concepts are practiced in with only

        theatrical knowledge several management concepts were slightly difficult to analyze

        However after implant training I have felt empowered with confidence to understand

        different management concepts in a pragmatic manner

        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

        MBA I also came across real problems faced by organization in technology human

        resources etc and the way in which the management tackled those problems

        During this implant training I realized that management is a backbone of every organization

        and without which every activity of organization will go haywire

        I came to know the importance of Management Information System [MIS] in the

        organization and how it assists the management in every aspect of its business and how it

        helps the management in the process of decision-making

        I came to know how communication acts as an important tool for the smooth functioning of

        the organization and how we should communicate on different channels and with different

        grades of peoples

        As we all know that finance is lifeblood of every organization I personally had a look at the

        finance department I came to know the importance of finance department and I came to

        know the different tools they use to have a control over the liquidity position of the company

        I came to know the importance of Managerial Knowledge such as planning organizing

        staffing directing controlling and decision-making I came to know about the rules

        regulation policies and procedures of the company and to what extent employees are

        following the rules and regulation laid down by the management I came to know about the

        punitive actions taken by the management against the individuals who breaks the rules and

        regulation of the company

        Apart from these I also came to know about the Leader ship traits such as ability to motivate

        counsel and train sub-ordinate in a humane approach to their problem develop personnel

        support and team spirit

        76

        In training also helped me in knowing the importance of group effort when compared to

        individual effort in organization In addition importance of human relations was known

        which helps the management getting the things done through its employees

        Personally I gained many valuable insights in Cerebra integrated technologies limited which

        help in my career It is about the working environment about dealing with the employees

        about the attitude required to sustain in an organization and so on

        In total I am very much benefited with this implant training Once again I thank the

        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

        out the implant training and expose myself to the corpor ate field and I thank all employers

        of Cerebra integrated technologies limited and as well as who are helping and for giving me

        continuous guidance to make this project work successful

        77

        BIBLIOGRAPHY

        The companyrsquos Reports are

        Quality Assurance Report

        Production Report

        Finance department Report

        Marketing department Report

        WEBSITE

        wwwcerebracomputerscom

        wwwwikipediacom

        Financial report - Financial section in Cerebra integrated technologies limited

        TEXT BOOKS

        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

        Edition) Pearson Education

        Cooper Donald R and Schindler Pamela S (2005) Business Research

        Methods (8th Edition) Tata McGraw Hill

        AshwathappaK (2005) Human Resource and Personal Management (3rd

        Edition) Tata McGraw-Hill

        BOOKS

        Company Magazines

        Hand books Catalogue Journals amp Reports

        78

        • The future of any Company depends on its ability to-
        • Responsibility and Authority
        • Managing Director
        • Responsibility
        • Authority
        • Director (Commercial)
        • Responsibility
        • Authority
        • Manager Accounts
        • Responsibility
        • Authority
        • Assistant Manager of Quality Assurance
        • Responsibility
        • Authority
        • Supervisory Moulding
        • Responsibility
        • Authority
        • Supervisor Maintenance
        • Responsibility

          1971

          Computer-to-computer Communication expanded when the Department of Defense

          established four nodes on the ARPANET the University of California-Santa Barbara

          and UCLA SRI International and the University of Utah hellip1971hellip

          Intel ships copies of the 4004 microprocessor to Busicom [55610]

          Gary Boone of Texas Instruments files a patent application relating to a single-chip

          computer

          The newly developed device the EPROM is integrated with the 4004 to Enhance

          Development Cycles of microprocessor product

          Intel introduces its 4-bit bus 108-KHz 4004 chip - the first microprocessor Initial

          price is US$200 Speed is 60000 operations per second It uses 2300 transistors

          based on 10-micron technology It can address 640 bytes

          o Documentation manuals were written by Adam Osborne The die for the chip

          measures 3x4mm The chip is introduced to the public in Las Vegas by Wayne

          Pickette hellip1971hellip

          Intel announces the first microcomputer the MCS-4 system It uses the 4004

          microprocessor 4001 ROM chip 4002 RAM chip and 4003 shift register chip

          Electronic News publishes an ad from Intel promoting the 4004 chip

          The National Radio Institute introduces the first computer kit for US$503

          Steve Wozniak and Bill Fernandez build a computer with lights and switches from

          parts rejected by local companies They call it the Cream Soda Computer hellip1971

          The Ken back Corporation introduces the Kenback-1 computer for US$750 It uses a

          1KB MOS memory made by Intel

          Niklaus Wirth invents the Pascal programming language

          Texas Instruments develops the first microcomputer-on-a-chip containing over

          15000 transistors

          IBM introduces the memory disk or floppy disk an 8-inch floppy plastic disk

          coated with iron oxide

          Wang Laboratories introduces the Wang 1200 word processor system

          Intel introduces the 1101 chip a 256-bit programmable memory and the 1701 chip a

          256-byte erasable read-only memory (EROM)

          5

          1972

          Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

          16KB of memory The processor was originally developed for Computer

          Terminal Corporation (later called Data point) It uses 3500 transistors based on

          10-micron technology Speed is 60000 instructions per second

          Researchers at PARC begin work on a prototype Alto personal computer

          At Xerox PARC Alan Kay proposes they build a portable personal computer

          called the Dynabook the size of an ordinary notebook PARC management does

          not support it

          Texas Instruments introduces the TMS1000 one-chip microcomputer It

          integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

          National Semiconductor introduces the IMP-16 microprocessor

          Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

          to fellow students at UC Berkeley 1972hellip

          Some gaming stuff

          Space war was a first graphical computer game created on PDP-1 in 1961

          In 1970 an engineer called Ralph Baer created the game called Computer Space

          based on Space War

          Nolan Bushnell tried to make an arcade version of Space War and created

          Computer Space Nutting Associates bought the game hired Nolan and

          manufactured 1500 Space War machines The game was not a success because

          people found it difficult to play

          As Nolan felt he didnt receive enough pay he created his own company Atari in

          1972

          6

          Atari ships Pong one of the first really successful commercial video games

          In 1977 Atari enters the home computer market among others hellip1972

          Magnavox Odyssey first home video game along with Atari

          No processor combined analogdigital

          Plastic overlays on TV screen to get a background picture

          over 80000 Odyssey and over 20000 rifle packs sold in 1972

          Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

          Written by Will Crowther Will worked on developing the assembly language

          program for the original routers used in creating the ARPA net In their spare

          time the Crowthers both avid cavers explored and mapped portions of the

          Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

          Foundation

          Crowther wrote a computer simulation based on the maps for a Digital

          Equipment Corporation PDP-10 computer in FORTRAN His first version

          included caver jargon and many of the names of rooms in this version came from

          actual features in the caves Will had been exploring

          Unfortunately it was during this period that Crowthers marriage ended Feeling

          estranged from his two daughters and wanting to be closer to them he decided to

          write a program that they might enjoy

          Crowthers daughters enjoyed the game and it was passed from friend to friend

          during the early days of the Internet appearing on countless computers on and off

          the fledgling network What happened later with Colossal Cave

          In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

          Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

          Crowthers rudimentary program left on one of the SAIL computers by some

          unknown Johnny Appleseed so to speak

          He contacted Crowther by the simple expedient of sending email to

          crowthersitename where site name was every computer then on the Internet

          only a mere handful of sites at the time After corresponding with Crowther and

          getting his blessings Woods greatly expanded the program

          Influenced by Tolkiens writing Woods added touches such as a troll elves and a

          volcano

          7

          Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

          code (with Woods and Crowthers blessings) from the original FORTRAN source

          into C for UNIX Most UNIX systems run successors of this C version Gillogly

          later ported the code to Heath kit and then IBM-PC personal computers with the

          help of Walt Bilofsky founder of The Software Tool works (which was

          eventually renamed Mindscape) This version was marketed in 1981 under the

          name The Original Adventure hellip1972

          Canadas Automatic Electronic Systems introduces the worlds first

          programmable word processor with a video screen the AES 90 The computer

          system uses magnetic disks for storage and a custom built microprocessor

          Gary Kildall implements PLI on the Intel 4004 processor

          The Peoples Computer Company is founded

          Bill Gates and Paul Allen form the Traf-O-Data company

          Traf-O-Data develops a primitive microcomputer based on Intels 8008

          microprocessor for recording automobile traffic flow on a highway

          5 14 inch diskettes first appear

          Xerox decides to build a personal computer to be used for research Project

          Alto begins

          1973

          Intel files a patent application for a memory system for a multichip digital

          computer

          The first prototype Alto workstation computer is turned on at Xerox Palo Alto

          Research Center Its first screen display is a bitmapped image of the Sesame

          Street character Cookie Monster

          The first operational Alto computer is completed at Xerox PARC

          Traf-O-Data shuts down It made about US$20000

          Design work is completed on the Micral the first non-kit computer based on a

          microprocessor (the Intel 8008) Built in France the Micral is advertised in the

          US but is not successful there

          The term microcomputer first appears in print in reference to the Micral

          1048708 In 1975 it is used on Soyuz-Apollo mission

          for calculating critical course-correction

          maneuvers

          8

          1974

          Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

          of memory It uses 6000 transistors based on 6- micron technology Speed is 064

          MIPS

          In a desperate act to save his failing calculator company MITS company owner

          Ed Roberts begins building a small computer based on Intels new 8080 chip

          with plans to sell it for the unheard of price of US$500

          MITS completes the first prototype Altair 8800 microcomputer

          Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

          program for a personal computer

          Altair

          Altair was one of the first successfully sold personal computer kits for do-it-

          yourself computing fans No monitor no keyboard

          Keyboard and cassette drive can be added

          Oscilloscope can be attached to be used as a display

          1974

          Railway Express loses Ed Roberts only prototype Altair computer route to New

          York for review and photography for publishing by Popular Electronics

          Les Solomon publisher of Popular Electronics receives Altair number 0001

          Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

          Electronics suggests the name Altair for Ed Roberts new microcomputer

          Altair was the name of where Star Treks Enterprise was going that night on TV

          9

          Popular Electronics publishes an article by MITS announcing the Altair 8800

          computer for US$439 in kit form It uses the Intel 8080 processor The Altair

          pictured on the cover of the magazine is actually a mock-up as an actual

          computer was not available

          Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

          that the microcomputer revolution is just beginning hellip1974

          Gary Kildall of Microcomputer Applications Associates develops the CPM

          operating system for Intel 8080-based systems

          Motorola introduces its 6800 chip an early 8-bit microprocessor used in

          microcomputers and industrial and automotive control devices The 6800 was

          designed by Chuck Peddle and Charlie Melear

          Brian Kernighan and Dennis Ritchie develop the C programming language

          RCA releases the 1802 processor running at a blazing 64 MHz It is considered

          one of the first RISC chips It is used on a variety of devices from video games to

          NASA space probes

          Engineer David Ahl suggests Digital Equipment produce an inexpensive version

          of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

          Gary Kildall and John Torode begin selling the CPM disk operating system for

          microcomputershellip1974 Alto

          Xerox releases the Alto computer

          A personal computer to be used for research

          Cost $32000

          Never produced for profit

          First serious machine to feature a modern user interface windows mouse etc

          invented by Engelbart in 1964

          1975

          Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

          interpreter for the Altair Despite never having touched an Altair before the

          BASIC works flawlessly

          Bill Gates and Paul Allen license their newly written BASIC to MITS their first

          customer This is the first computer language program written for a personal

          computer

          10

          The Xerox PARC-developed Gypsy word-processing system is first field tested

          by end-users Gypsy is one of the first word processors termed WYSIWYG

          meaning what you see is what you get Gypsy runs on the PARC-developed Alto

          personal computer 1975

          Fred Moore and Gordon French hold the first meeting of a new microcomputer

          hobbyists club in Frenchs garage in Menlo Park California 32 people meet

          including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

          Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

          an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

          the Altair

          Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

          company for $135000

          The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

          held at the Stanford AI lab 40 attend The name for the group is chosen Bay

          Area Amateur Computer Users Group - Homebrew Computer Club 1975

          Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

          MITS delivers the first generally-available Altair 8800 sold for US$375 with

          1KB memory

          MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

          At this point the Intel 8080 costs about US$150

          Bob Marsh delivers the first Processor Technology 4KB memory boards for the

          Altair

          At Xerox John Ellenby proposes they build the Alto II a modified Alto making

          it easier to produce more reliable and more easily maintained His request is

          approved

          Bill Gates and Paul Allen sign a licensing agreement with MITS for their

          implementation of the BASIC language

          Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

          Dick Heiser opens Arrow Head Computer Company subtitled The Computer

          Store in Los Angeles selling assembled Altairs boards peripherals and

          magazines This is the first retail computer store in the USA 1975

          Micom Data Systems ships its first product the Micom 2000 word processing

          computer

          11

          IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

          Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

          tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

          (Price over US$10000 )

          The first issue of Byte magazine is published

          MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

          8K editions

          Southwest Technical Products releases the M6800 computer kit

          Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

          6800 CPU 4KB RAM ROM monitor keyboard and video interface for

          US$650

          Scope of the study

          The scope of the organization study is concerned with in the Cerebra Integrated Technologies

          Limited it is one of the casting production organization The study is limited to understanding

          the finance production and other department in the organization

          Objectives of Study

          To study organization as a whole

          To study and understand the activities of various departments in the organization

          To do the SWOT analysis of the organization

          Limitations of the study

          The present study mainly focused on the primary data as well as secondary data In

          organization they did not disclose to give more information regarding each department

          Methodology

          In order to achieve the above stated objectives the study has covered both primary and

          secondary data

          12

          Primary Data

          Primary data is collected through the personal interview and discussion with the employees

          and also higher authorities in the organization and observation Method

          Secondary Data

          Secondary data is collected through the company manuals company profiles department

          manuals and websites text books

          Profile

          The management team at cerebra has combined experience of over 100 years in wireless and

          enterprise solutions We pride over selves as a complete business driven software service

          providing and working to words providing solution without burdening our partners with

          technology decisions with the vast experience of the team we have the process maturity team

          key solutions

          Cerebra provide to the solutions on various platforms like windows mobile system android

          blackberry and I phone I pad and have demonstrable prototypes ready

          Some of our solutions

          1 LBS for content distribution

          2 Logistics last mile delivery

          3 Bluetooth based content and coupon management

          4 SCMCRM for retail houses including a mobile web based pos

          5 On field sales and support

          6 RFIDBARCODE integration for asset and inventory tracking

          13

          Significance of products and components ready to deployed

          1 Mobile marketing platform

          2 Bluetooth based content delivery platform

          3 Supply chain solution for the retail

          4 Mobile application to handle distribution and route accounting

          5 Mobile application to handle courierrsquos distribution

          6 Integrators 3rd party ERPSCMCRMs

          7 Mobile application to handle in line sales and support

          14

          Company profile

          CEREBRA INTEGRATED TECHNOLOGIES LTD

          Commenced its business in 1992 starting with the hardware sector amp later expanded to

          provide software services IT training ampconsulting and today offers total IT training amp

          consulting and today offers total IT solutions comprising LPO BPOampKPO Services

          Cerebra is public limited company and services its customers are served through jars in the

          USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

          contract standards

          Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

          survived the through times and is moving on achieve its mission being one among the top it

          solutions provider in the globe

          Started Integrated Technologies a partnership firm was established 25th July 1992 by

          technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

          system and trading in peripherals components etc Cerebra were converted to a public

          limited company limit in December 1993

          15

          Cerebra began its endeavor for backward integration started manufacturing motherboards

          Add-on cards etc Company turned net worth positive bagged large order for contact

          manufacturing from Indian and USA customers for energy meters RFJD products ticketing

          machines etc

          VISION STATEMENT

          To be a nimble amp effective IT Integration company

          MISSION STATEMENT

          To create value for customers through innovative IT solutions with a commitment to

          excellence

          To enable customers amp partners to leverage information technology to the fullest extent

          To enable partners amp employees to deliver relevant amp proven technologies to customers

          16

          OBJECTIVES

          The main objective of cerebra is to deliver a combination of proven software amp hardware

          solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

          real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

          system supported by the companyrsquos vast exposure in the information technology Cerebra with its

          existing business of IT Infrastructure provide its customers a significant ROI advantage in

          providing a complete solution both in hardware amp software segments Cerebra focus on the retail

          amp health care sectors amp provide solutions through its existing products amp components

          With the vast experience of the team we have the process maturity to deliver turnkey solutions

          The management team at cerebra has a combined experience of over 100 years in wireless amp

          enterprise solutions

          Continuous product review amp improvement in quality

          Individually amp collectively all employees of cerebra integrated technologies limited

          strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

          in the cost amp establish better employment

          Ensure quality of personnel at all levels amp provide then the right work environment job

          satisfaction amp professional challenges

          Provide a healthy blend of employees who have grown with the organization amp those

          selected from outside

          Ensure employment of minimum number of personnel amp avoid surpluses

          Motivate employees to be increasingly achievement oriented Identify personnel with

          potential for growth

          Provide adequate opportunities for personnel to improve the level of their professional

          knowledge

          Personnel with talent amp potential for growth to be developed to shoulder higher

          responsibilities

          To imbibe the spirit of quality in every employee in the organization amp promote team

          work

          PRODUCT PROFILE

          17

          The salient features of the company are

          The company is known for quality PCBrsquos The company has designed developed and

          manufactured special type of PCBrsquos are

          Single sided PCBrsquos

          Double sided PCBrsquos

          Glass epoxy PCBrsquos

          The company has having types of PCBrsquos

          Manufacturing Design

          The company is at present using the latest computerized design and drawing to achieve the high

          standards applicable and the company is technically superior to other competitors in the market

          The design department is headed by a qualified experienced manager with over twenty years of

          experience in the design field being specially trained and assisted by qualified engineers

          Surface mounts technology [SMT]

          Surface mount device[SMD]

          Quality

          The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

          to quality norms at every stage of manufacture

          Quality policy

          Manufacture quality PCBrsquos to the satisfaction of our customers

          Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

          the field of information technology comparable to the best in the world Cerebra with the active

          involvement of all its employees shall strive to deliver products amp services of the highest quality

          to customers ensuring their complete satisfaction The Quality policy shall be understood amp

          maintained at all levels of the organization amp shall be implemented through its adherence to

          specific amp measurable quality objectives

          TOTAL QUALITY PROCESS

          18

          The following basic principles of to achieve TQM and ISO for the organization

          1 Customer Focus- Anticipation of future requirements

          2 Leadership ndash Motivate his team

          3 Process Approach- Value added activity

          4 System Approach- Collection of Process

          5 Involvement of people- How to motivate the people to achieve the desired goal

          6 Continual improvement-

          7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

          8 Mutually Beneficial Customers relationship

          Standards in cerebra integrated technologies ltd

          Design conforms to Indian standards specification

          The PCBrsquos are provided with standard accessories can be provided on

          request

          Product Range

          SMD resistor packages

          Resistor- o4o2

          o6o3

          o8o5

          1206=gt [regular]

          1210

          PCB ASSEMBLY FLOW CHART

          19KIT IQA

          1 COUNTING

          2 VERIFYING FOR THE MAKE

          3 VERFICATION WITH BOM

          20

          KITTING

          KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

          SMD LODING

          EQUIPMENT

          A1BAKE BARE PCB FOR 4 HOUR 1000C

          2 BAKE BGA FOR 4 HOURS 1250C

          B1SCREEN PRINTER SETTING

          2 PASTE SOFTING

          3 SAMPLE PRINTING

          4 PASTE POSITION amp SHAPE CHECKING

          5 PCB SERIALIZATION amp FIDUCIAL CLEANING

          C1SMT PROGAMME FILE LOADING

          2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

          3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

          D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

          DEK 248

          PHILIPS TOPAZ

          PHILIPS EMERALD

          LCS FEEDER FOR BGA ampFINE PITCH

          SMT TRAIL RUN

          BOARD

          WORKIN

          SMT MOUNTING FOR MASS MFG

          INSP BEFORE

          REFLOW

          CORRECTION

          REFLOW

          VISUAL INSPECTION

          CORRECTION

          21

          SMT MOUNTING FOR MASS MFG

          IPQC FOR 10

          SAMPLING

          DOUBLE

          SIDED

          PTH LOADING

          COMPONENT PREPARATION

          EQUIPMENT

          STUFFING

          VISUAL INSPECTION

          CORRECTION

          WAVE SOLDERING

          VITRONICS SOLTEC WAVE SOLDERING MACHINE

          LEAD

          POST SOLDERING

          TOUCH UP

          PCB PRINTED CIRCUIT BOARD

          22

          POST SOLDERING

          COMPONENT

          MOUNTING

          FINAL INSPECTION

          IPQC FOR 10

          SAMPLING

          REWORK FUNCTIONAL

          TESTEER

          CORRECTION

          FUNCTIONAL TESTER

          LABELING

          BARCODING

          PACKING

          OUT WARD STORES amp DESPATCH

          WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

          PLAIN BOARDS

          ASSEMBLY BOARD

          Work Instruction

          23

          Title Philips GEM and Philips emerald

          Purpose

          The work instruction is applicable in cerebra integrated technologies ltd

          Responsibility

          All associates technical engineers and quality staffs are responsible for carrying out this quality

          Precautions

          Ensure operator wear heal strap or write strap and grounded while performing the quality

          Procedure

          1 Ensure machine is free from dust partials

          2 Ensure machine is set as per prescribed parametersrsquo by process team

          3 Ensure daily PML preventive maintains is done at the begin of the shift

          4 Clear the components reject in provided in the machine on daily basis

          5 Any feeders issues are found identity the same and report to the concern person

          6 Switch off the machines when not in use

          Title Pre reflow instruction

          24

          Purpose

          The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

          during the PCBA assembly

          Scope

          This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

          technologies limited

          Responsibility

          All the associates Technicians engineers and quality r staff are responsible for carrying out of

          this activity

          Safety perception

          a Ensure all concerned associates wearing wrist strap and grounded properly

          b Store the pub assemblies in a antistatic bins trays or magazine

          Procedure

          Perform the inspection activity and check for

          a Alignment of the components

          b Missing components

          c Orientation of the components

          d Role of the components

          e Mount manual placement components if any ensure nearby components are not disturbed

          while manual maintaining

          Process of qualification for reflow soldering

          25

          1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

          prints screen prints the solders pate on the PCB and carry out visual inspection for solder

          paste print on the pads of to PCB The deposited solder paste shall over the minimum of

          80 print the land pad area if the solder paste print is not ok adjust the parameter to get

          the good solder print Then more the predetermined no of PCBs for screen printing record

          the set parameter

          2 Place the SMD components using topaz and emerald pick and place machine using

          correct program to operate the machine be for work instruction

          3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

          the SMD components placed PCBs in the reflow oven check the temp profile for PCB

          and record the temp profile

          4 After the reflow soldering carry out the visual inspection on all the cards record in the

          process SMD inspection work sheet

          5 If the no of post soldering defects is less than 5 of total no solder defects and individual

          defects is within control limit and if there is no problems then the process is qualified

          TITLE POST REFLOW INSPECTION

          26

          PURPOSE

          The purpose of this WI is to give the details of performing post reflow inspection in post

          reflow inspection stage

          SCOPE

          This work instruction is applicable in cerebra integrated technologies ltd

          Responsibility

          All associates technical engineers and quality staffs are responsible for carrying out this

          activity

          Precautions

          Ensure operator wear wrist strop and grounded while performing the activity

          Procedures

          27

          1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

          2 Ensure operators perform inspection activity as per relevant documents like BOM

          [bill of material] Pedro or reference cards if available

          3 Ensure inspection failed cards are kept separately with clear identification amp kept in

          NCM [non-conformance material] area for rework

          4 Ensure operator performs inspection through magnifier only

          5 And inspection the PCB a for following defeats

          Components value

          Components alignment amp Orientation

          Missing components tomb stone amp solder-balls

          Extra components amp bridging

          CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

          GOVERNMENT

          Bharat sanchar nigam limited

          Railways

          ONGC

          NIO

          High courts

          Post offices

          CPWD

          IGCAR

          PUBLIC SECTOR UNITS

          ITI LIMITED

          HAL

          28

          NAL

          BHEL

          BEML

          BEL

          ECIL

          CMC

          OTHER MAJOR CUSTOMERS

          KIOCL

          VXL Instruments

          Dickenson fowler ltd

          KMF LTD

          Stump vision

          B-commerce Info system

          Indian-Dept of Industries KSSIDC

          CORPORATE

          Pidilite Industries

          Lucent

          Alcate

          Trent limited

          Thermax

          BPL

          OTIS Group

          Siemens

          LampT

          Himalaya Drugs

          BANKS

          Bank of India

          29

          Reserve Bank of India

          Canara Bank

          Union Bank of India

          Allahabad Bank

          UCO Bank

          Vysya Bank

          Infrastructure Management

          As Enterprises scale their IT infrastructure to support business growth managing global

          networks database applications becomes a herculean task which can over whelm internal

          resources

          Cerebra provide comprehensives services to help organizations optimize critical it staff Our

          Infrastructure Management services offer a complete portfolio of solutions amp for managing

          enterprise It Infrastructures enable clients to

          Reduce the total cost of IT operations

          Focus limited IT resources on core business activities

          Rationalize IT staffing costs

          Optimize IT assets utilization

          Facilitate service delivery

          Improve uptime

          HARDWARE

          Contract Manufacturing EMS

          30

          Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

          Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

          place machines vitronics reflow amp soldering machines along with the latest equipments for

          inspection amp quality control

          Cerebra help companies to choose correct method of contract manufacturing to save money

          time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

          that the customer is able to deliver world products to its customers

          Cerebra provides EMS to customers who do not have the necessary infrastructure for

          procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

          Computing solutions

          Cerebra are one of the well known brands for personal computers servers laptops amp

          workstations Cerebra range of products that cover entire IT requirements of its customers

          Cerebra are able to offer end to end solution companies IT requirements

          Desktop PCrsquos

          Notebook

          Servers

          Networking

          E-Waste Recycling Facility

          Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

          players in this world which has huge potential not only in terms of generating huge revenues

          amp profits for the company amp its share holders but also wants to contribute in big way the

          green environment issues that have taken off cerebra recognize that it would be a big social

          responsibility to truly set up a world class e-waste facility

          In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

          facility in India The e-waste road map that this partnership will adopt would be chalked out

          sin 3 phases

          31

          a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

          Indiarsquos largest recycle facility

          b Second phases- Setting up of copper smelting plant amp other base metal extraction

          plants

          c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

          Cerebra have approached this partnership to provide technical amp Management

          consultancy

          1) Repair refurbish amp reuse of all electronic amp electrical equipment

          2) Salvage components amp sell it back to the manufacturers concerned

          3) Fully integrated e-waste management amp base metal recycling

          4) PGM recovery amp its refining processes

          5) Waste management at sources

          6) Total support in scrap handling collection transport documentation shipping amp

          [export] amp other areas

          7) 100 recycling of all collected e-waste [zero land fill]

          8) World class security system

          9) Integrated EHS system [ISO amp OHSAS standard]

          10) Web-based trading services amp accessibility

          11) Logistics amp warehousing facility worldwide

          12) Technical advice on plant layout

          13) Training of technical personnel

          14) Commissioning of day to day operations amp

          15) Market support

          SOLUTIONS

          32

          Cerebra specialize in the outsourced product development application software development

          and offshore software outsourcing services in the enterprise and mobility areas We work

          specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

          enhancement into the wireless and enterprise domains

          bull Setting up a dedicated off-shore development center

          bull Offshore product development services

          bull Cerebra has Domain expertise ndash retail logistics healthcare and education

          bull SCM CRM Enterprise integration

          We provide solutions for a dynamic environment where business and technology strategies

          converge Our approach focuses on new ways of combining IT innovation in existing

          business framework and also to leverage the clients existing IT infrastructure The activities

          under this area of offerings are

          bull Mobile Strategy formation

          bull Infrastructure Design

          bull Application Development

          bull Data Synchronization

          bull Enterprise Intranet on the move

          Cerebra provides the solutions on various platforms like Windows mobile Symbian

          Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

          solutions

          bull LBS for content distribution

          bull Logistics ndash last mile delivery

          bull Bluetooth based content and coupon management

          bull SCMCRM for retail houses including a mobileweb based POS

          bull on field Sales and Support

          bull RFIDBarcode integration for asset and inventory tracking

          Achievements amp Awards

          33

          The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

          14000 for pollution standard

          ORGANISATIONAL STRUCTURE

          34

          An organizational structure defines how job tasks are formally divided grouped amp co-

          ordinate The chapter ii deals with the organizational structure the organization structure is a

          complete Picture about the organization The structure of an organization plays a significant

          role in charting out its path to success An efficient structure facilitates co-ordination amp

          smooth intertwining of employees amp communication systems The organization adopts

          different structural pattern at different stages of its lifecycle The form of an organization that

          is evident in the way divisions departments functions amp people link together amp interact

          Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

          may be represented by an organization chart The complexityrsquos structure is often proportional

          to its size amp its geographic dispersal The traditional organization structure for many

          businesses in the 20thcentury was the bureaucracy originally defined by max Weber

          BASIC ORGANIZATION STUCTURE

          An organization is a social entity composed of two or more persons who work together

          towards the attainment of common goals For the organization to work as a cohesive unit it is

          essential that a formal structure of reporting amp control be established among the different

          members of organizationhelliphellip

          35

          ORGANISATION CHART

          CHAIRMAN

          The above organization structure shows the following points

          36

          BOARD OF DIRECTORS

          MANAGING DIRECTOR

          EXECUTIVE DIRECTOR

          DYGENRAL MANAGER

          MANAGER-PERSONNAL amp ADMINISTRATION

          MANAGER- PRODUCTION MAINTENANCE

          MANAGER- DESIGNQC TRANSPORT

          MANAGER PROJECT SECURITY amp VIGILANCE

          MANAGER- PURCHASE STORES COMPUTER VACANT

          MANAGER MARKETING

          FINANCE MANAGER IC

          DYMANAGER TPS

          DYMANAGER QCTESTING

          ASSTENGINEER- PURCHASE amp STORES

          ASSTENGINEER- MAINTENANCETRANSPORT

          ASSTENGINEER-TPS

          ASSTENGINEER-TPSWINDING

          ASSTENGINEER- QUALITY CONTROL

          ASSTENGINEER- QUALITY CONTROL

          1) Hierarchy relationship between different department members

          2) Participative management

          3) Cooperative work culture

          4) Standardized of polices

          5) Decentralized decision making system provided that some exceptions-

          Valuable amp economical decisions are taken by top level management only So it is

          centralized decision making

          In all major decisions will be taken from board of directors they have full control over the

          administration they will control the executive and general managers these board of directors

          are selected by SAIL But the general manager of will have full control over the deputy

          managers of project HRD production and material departments

          These deputy managers will have full control over their respective area and they have a right

          to take minor decisions regarding over their respective area

          37

          FUNCTIONAL AREAS

          PRODUCTION DEPARTMENT

          HUMAN RESOURCES DEPARTMENT

          MARKETING DEPARTMENT

          FINANCE DEPARTMENT

          Production Department

          Production department performs the function of producing finished goods from the basic raw

          materials The manufacturing is headed by a group head whose main objective is to plan

          execute co-ordinate and control all production activities with available resources inputs

          equipment and facilities

          Objectives

          1 To ensure direct and co-ordinate the activities

          2 To ensure Quality Output

          The Main functions of this Department are as follows

          1 Procure the Raw materials

          2 Store the Raw materials which are procured

          3 Process the raw materials which are procured in the production and to turn them into

          finished goods

          4 In addition not to stop in any circumstances but only to perform round the clock and

          round the year

          38

          DIRECTOR

          PERSONNEL MANAGER

          Human Resource Department

          The personnel department is one of the most important functional departments in every

          organization Only with the help this department the organization can make efficient use of

          the available work force for providing the desired product to the customer with desired

          quality and reasonable price at the right time

          Department Structure

          The Personnel Manager is responsible for carrying out all the personnel management work

          like recruitment selection training performance appraisal promotion wages and salary

          employee welfare etc To carry out these functions the Personnel Manager takes suggestions

          from the Managing Director whenever necessary

          The future of any Company depends on its ability to-

          Train and upgrade skill sets of its employees

          Extract and retain talent

          Robust performance appraisal and reward system

          Manage and full fill expectations

          Evolve performance parameters with respect to key result areas

          39

          HUMAN RESOURCE DEVELOPMENT

          Resource is any means of supply which can be drawn on when necessary To develop means

          to grow mature and make progress in the desired direction Developing a human being in to

          a resource means making him or her into a person of resourcefulness initiative wittedness

          cleverness talent and ability

          Human Resource Development is considered to be a super specialty of HRM It is a process

          by which the employees of an organization are helped in planned and continuous manner to

          acquire new capabilities and sharpen existing capabilities that may be required to perform

          their present functions or expected future voles

          HRD is a process which is geared towards developing the general enabling capabilities of

          employees as individuals so that they can discover and exploit their own inner potential for

          their own and or organization development purposes HRD strives to develop an

          organizational culture where superior subordinate relationships team different sub units are

          strong and contribute to the organizational health dynamisms and pride of employees

          Training programs are as follows

          FRESH ENTRANTS

          Induction and orientation

          COMPETENCE ENHANCEMENT

          Technical

          Multi skill training

          Managerial

          SPECIFIC AREA

          Safety

          Environment

          Cost control and deduction

          Quality

          EXTERNAL TRAINING

          OTHER AREAS

          Hindi training

          40

          GOALS OF HRD

          Development of individual capacity

          Development of competitive in relations job being performed

          Development of corporate approach

          Development interpersonal relationship

          Development of overall organization culture

          Role of HRD

          Human resources planning

          Human resources accounting

          Human resources allocation and role planning

          Human resources training and development

          Human resources maintenance

          Climate development of HRD

          Activities of HRD

          Training need identification

          Training needs assessment

          Training needs justification

          Budgeting and controlling of cost

          Selection of learning process

          Planning designing conducting the training procedure

          Evolution of program through the trainee and feedback records

          41

          Training Objectives

          To help the trainee

          To improve knowledge skill attitude amp performance

          To develop competence to increase productivity

          To prepare for greater responsibility

          To improve interpersonal relationship

          To equip with modern tools amp techniques of to harness best of the human resources

          and maintains industrial harmony

          Modern how to develop self and his subordinates

          Recruitment sources

          This company considers both internal and external sources for recruitment Internal sources

          include the employees who are already on the payroll Whenever any vacancy occurs

          somebody within the organization with necessary qualification is promoted to that job

          External sources are obtained by giving advertisements in state and local newspapers

          Recruitment

          It is the process of searching for prospective employees and stimulating them to apply for

          jobs in the organization so that the right person for accomplishing organization and

          departmental objectives will fill up organization vacancies

          In order to ensure that the right type of persons are available to the concern in the right

          number at the right place the following steps are taken

          The candidate will be given an application form through which the Personnel Manager can

          come to know about the candidate with respect to the following

          Educational qualification

          Experience

          Skills possessed by the candidate

          Salary expecting

          42

          Screening of Applications

          Interview

          Physical Examination

          Placement

          Selection

          The intention of the selection process is to choose the best-qualified and suitable candidate

          for unfilled jobs The objective of the selection decision is to choose the individual who can

          most suitably perform the given job

          The selection procedure is essentially a series of steps through which additional information

          is secured about the applicant at any stage the candidate may be rejected due to non-

          compatibility Therefore selection is actually a negative process of rejecting the unit

          candidates

          The selection procedure followed by the company is as follows

          Training and Development

          The company gives only on-the-job training Usually on-the-job methods of training are as

          follows

          Job rotation

          Coaching

          Job instruction

          Committee assignments

          43

          After the selection of candidates the candidates will be given on-the-job training in an

          organization for 1 year If the candidate performance in this year is satisfactory as per the

          requirement of the company then the candidate is selected as an employee for the company

          This period of 1 year is known as the probationary period for the candidate When the

          performance of the candidate is unsatisfactory then the company will provide further training

          to the candidate to make him fully equipped to work in the organization

          Safety of the Employees

          1 Safety shoes will be given to every shop floor employee once in 6 months

          2 Safety uniform will be given to every shop floor employees

          3 Pairs of uniform will be given once in a year

          4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

          group insurance as well

          5 Every employee in the organization will be medically examined once a year

          Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

          1st shift-----------------------------6am to 2pm

          2nd shift----------------------------2pm to 10pm

          Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

          Wages

          Wages in the wide sense mean any economic compensation paid by the employer under some

          contract to his worker for the services rendered by him

          In this company the wages are fixed according to the government norms At the time of

          appointment the company fixes the wages which is higher than the government norms After

          a certain period the wages will be fixed according to the experience of the worker

          44

          Absenteeism

          An absentee is a person who habitually stays away from the job There are several causes for

          absenteeism which are as follows

          Maladjustment with the working condition

          Industrial fatigue

          Alcoholism

          Low level of wages

          Family problems

          Unhealthy working conditions

          Unsound personnel policies

          The company follows a procedure with respect to absenteeism If the worker is frequently

          absent show cause notice is given If the absence is continued by the worker maximum

          three-show cause notices are given If the absence is continued then the company will issue a

          charge sheet If the absence is further continued the management conducts an in-house

          enquiry During the enquiry the management decides as to whether the worker should

          continue in his job or not

          Performance appraisal

          Production head or Works Manager will give the questionnaire to the employees working in

          the production department and based on their answers for the questions the ranking will be

          given for each worker and depending upon the rank the worker will be put in the certain

          position

          If any worker scores less marks then he will be made to work hard and achieve the goal

          They will tell him his weakness and strengths in the particular field and motivate him to

          achieve his goal and rectify his mistakes for achieving the organizational objectives

          45

          Promotion

          In this company the promotion is given based on seniority-cum-merit The management will

          also take the following considerations while promoting an employee

          Behavior of the worker

          Attendance of the worker

          Efficiency of the worker

          46

          Marketing Department

          The marketing department performs marketing activity by supplying the products to the

          customers within the mentioned time and the product is transferred to the domestic customers

          by the road transportation and overseas customers by means of ships

          Marketing Channels

          Marketing channel decisions are among the most critical decisions facing marketing The

          channels chosen intimately affect all other marketing decisions

          As the company is a manufacturing concern it undertakes the following type of marketing

          channels

          The company gets order directly from its customers and it directly delivers the finished

          products to its customers as it has producer-customer type of marketing channel

          Marketing Strategies

          Usually the Company follows the following marketing strategies

          Quick delivery

          Better quality

          Service after sales

          47

          CUSTOMERS

          COMPANY

          Marketing Segmentation

          Market segmentation means dividing the market into different segments or sectors In this

          company market segmentation is made on the basis of components

          Packaging

          Packaging is normally not done for rough castings unless it is specified by the customer in

          which case due care shall be taken to follow the customerrsquos specification only nice castings

          are packed in the boxes

          Handling of customer complaints

          The details of customersrsquo complaints corrective action taken etc shall be

          recorded on corrective action report and a copy shall be sent to the customer

          Whenever possible customer confirmation is obtained

          Managing Director shall forward the same to the Manager-Quality control for the

          investigation

          Based on the result of investigation the complaints are bifurcated as Genuine

          Casual complaints

          All genuine complaints are thoroughly investigated and a suitable corrective and

          preventive action is taken recorded and given to the concerned department for

          further action

          All casual complaints from the customer are informed accordingly

          The managing director shall receive complaints from the customers A complaint

          number is allotted and an acknowledgement is sent to customers

          Records

          The following records shall be maintained by marketing department

          1 Enquiries and Quotation

          2 Purchase orders from customer and its Amendments

          3 Verbal order

          4 Order Acceptance

          5 Delivery challen cum Invoice

          48

          Finance Department

          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

          pool of funds These funds come from a variety of sources investors or shareholders

          creditors who lend in money and past earnings retained in business Funds provided from

          these sources are committed to a number of uses Fixed assets used in production of a product

          or service inventory used in production of marketable goods cash and securities used for

          transaction and liquidity purposes

          The sales of the company are accompanied with sales bills which are generated from

          computer The terms of sales varies from 30 days 60 days and for few customers the

          document is sent through Bank for payment

          The export sales are against payment through Bank with a credit period of 45 days from the

          date of shipment

          The purchase of raw materials component parts and consumables are affected against a credit

          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

          day of the month irrespective of the material receipt date

          Department Structure

          DIRECTOR COMMERCIAL

          FINANCE MANAGER

          CASHIER STENO TYPIST

          The main functions of Finance Department are as follows

          1 Making the payment as salary to the employees

          2 Meeting the manufacturing expenses of the organization

          3 Preparing financial statement of the organization

          4 Maintaining the liquidity position of the company

          5 Helping the management in taking financial decision

          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

          7 Making payments to the suppliers

          8 Receiving receipts from the customers

          49

          Accounting Procedure

          The company follows cash and credit basis of accounting of its income and expenditures

          The income of the company is fo0rm sale of castings development of patterns for new items

          and by sale of bye products The major expenditures are power charges manufacturing

          expense labour raw materials and consumable spares administrative and selling expense

          interest

          The following are the books and records maintained by cerebra integrated technologies

          Limited

          Subsidiary BooksRecords

          This register is maintained to keep track of the material in-warded GRN wise and to enable to

          effect payment on the due dates on the basis of the credit terms Immediately after accepting

          the material by store and counter signed by the quality Assurance Department the necessary

          entries are made in the registrar

          Customer RegisterBill Register

          This register is maintained to keep track of the sales made to each and individual customer

          The follows are maintained customer wise and the detail of invoice number and date and

          value with cumulative value is maintained in the register This register also helps to make

          follow up for payment The entries in the register are made immediately after the invoice is

          generated from the computer

          The receipt of payment against each customer and invoice is also entered in the register to

          enable to know the balance outstanding customer wise

          Salary advance register

          This register is maintained to know the advance outstanding employee wise Immediately

          after issue of advance the necessary entries are made in this register Similarly after receipt

          of advance through slips the entries are made in this register to know the exact balances of

          advance employee wise

          50

          Customer Rejection Register

          This register is maintained to keep track of customer rejection of castings

          Immediately after receipt of rejected castings the GRN is made and the entries are made in

          the computer and the computer list is enclosed with the GRN to made entries in the customer

          rejection register where in the details of rejection via invoice number grade quantity and

          weight value excise duty sales tax and forwarding are made

          Books of Accounts

          Petty Cash Book

          This is day book maintained by the cashier by making necessary entries of receipt of cash and

          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

          the Director and then necessary entries are made in the books through computer

          The vouchers should be filled in all respect with date debitcredit account name paid to the

          received from whom amount in words and figures If the payment is made above Rs500-

          necessary signatures should be taken on affixing rupee one revenue stamp

          Bank book

          Since the company has availed cash credit and bill discounting facility from bank two

          separate bank books for cash credit and bill discounting are maintained

          The receipt of payment through chequedemand draft and payment through chequedemand

          draft is maintained in the register The balance of the book should tally with the balance in

          the books of accounts maintained in a computer

          In the bill discounting register The bills lodged with bankers for discounting are entered and

          the over draw amount against the discounted bills necessary credit entries are made in the

          register to arrive at the actual balance against the sanctioned working capital

          51

          General ledger

          This ledger gives the details of transactions effected by the company at any point of time The

          receipt and payment of cash as well as the receipt and payment of bank are posted to

          respective accounts in the general ledger This ledger should be updated on day to day basis

          to know the actual balance of each account The trail balance and receipt and payment are

          made at each month end which should necessarily tally The profit and loss account is also

          arrived on the basis of the trail balance which can be arrived month wise quarterly half

          yearly or yearly

          Inventory management

          Inventories constitute the most significant part of current assets of a majority of companies

          in India Inventories are stock of the product a company is manufacturing for sale and

          components that make up the product The various forms in which inventories exist in a

          manufacturing company are raw materials work in progress and finished goods

          A manufacturing firm will have substantially high level of all the three kinds of inventories

          While retail or wholesale firm will have a very high level o finished goods inventories and

          no raw material and work in progress inventory

          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

          of inventory control technique which is popularly known as FIFO method In this method

          raw material which bought first will be sent to the production department first

          Cost of production

          The following items determine the cost of production of the product

          Price of raw materials

          Labour costs

          Other production costs

          Market condition

          52

          Mode of Payment

          1 Advance Payment

          The firm takes an advance payment of 20 to 25 of price from the new customers

          2 Credit

          The firm gives credit facility to its old customers which is secured by the following

          - Invoice performance credit

          - Letter of credit

          53

          CERBRA INTEGRATED

          TECHNOLOGIES LIMITED

          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

          CONSOLIDATEDBALANCESHEETAS 30-9-2010

          54

          Particulars 30-9-2010 30-9-2009

          INCOME

          Sales amp Services 588808535 503398844

          Other Income 8458654 1291991

          TOTAL 597267189 504690834

          EXPENDITURE

          Materials 565924569 471247636

          Manufacturing amp Administration Expenses 15640011 16247496

          Marketing Expenses 249660 127791

          Interestamp Financial Charges 248640 382737

          Depreciation 1588627 2055635

          TOTAL 583651507 490061295

          Profit Before Extraordinary Items 13615681 14629539

          Profit [loss] Before Taxation 13615681 14629539

          Provision for Taxation

          MAT 2524347 (1894)

          Profit[loss] after tax transferred to balance 11091334 14631433

          Sheet

          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

          55

          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

          Sources of funds

          Share Holderrsquos Funds 159555820 150740820

          Share Application Money 29211000 5643501

          Reserves amp Surplus 242157224 242157224

          Minority interest 334875 ------

          Grand Total 431258919 398541545

          Application of funds

          Fixed Assets

          Gross Block 46078186 46259057

          Less Depreciation 28342562 26103945

          Net Block 17735625 20155113

          Deferred Tax Assets 63249 ----

          Investment cost 2000 2000

          Current Assets Loans amp Advances

          Sundry Debtors 318650954 337538013

          Cash amp Bank Balance 12439646 9113641

          Loans amp Advances 114671053 45651808

          445761654 392303462

          Less Current Liabilities amp Provisions

          Current Liabilities 293343081 290079690

          Provisions 2810681 1999

          Net Current Assets 149607892 102221773

          Profit amp loss Account 263850154 276162659

          Grand Total 431258919 398541545

          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

          late 1970s to help managers address the difficulties of change The model shows that

          organizational immune systems and the many interconnected variables involved make change

          complex and that an effective change effort must address many of these issues

          simultaneously This is often a daunting managerial challenge

          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

          (subordinate goals) Skill

          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

          Richard defines that it was because of these factors the Japanese companies excelled over

          American firms A very important feature of this Model is that McKinsey consultants in their

          studies of several firms have extensively tested it

          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

          major premise of the model is that many performances related issues are rooted among the 7

          factors outlines This study is important from a strategic marketing Organizational

          performances related issues are rooted among the 7 factors outlines These 7s are

          interconnected aligned and working together in high performing organizations

          56

          Structure

          The organizational structure of the company is based on the functional departments and the

          decision taken from top-level management of the company For analyzing and for taking

          decision the top management will consult the functional managers performance of various

          tasks in departments will be assigned to its functional head

          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

          associated information that shows who reports to whom and how tasks are both divided up and

          integrated

          Skill

          Usually in a foundry Industry two types of skills are required They are as follows

          1 Administrative skills

          2 Technical skills

          Administrative Skills

          Administrative skills are those skills which are very much necessary for office staff It

          involves managing the resources of the organization Cerebra integrated technologies limited

          is doing everything to impart these skills in its employees When the candidate is selected he

          will be given an on-the-job training for about 1 year and also training in each department to

          make the candidate familiar with the organization Every month a training program will be

          conducted wherein personalities having expertise in various fields give lectures

          Technical Skills

          Technical skills are those skills which are directly concerned with the production Shop-

          floor employees are expected to possess these skills to carry out the production activity

          smoothly

          In Cerebra integrated technologies limited they give more importance to technical

          knowledge than educational qualification

          57

          Different training programs are conducted to impart technical skills among employees When

          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

          the company gets its employees trained by external training agencies Guest lectures are

          arranged once in a month to help the employees update their knowledge with the industry

          level

          Cerebra integrated technologies limited continuously monitors the performance of the

          employees of various departments and identifies the training needs to be given for employees

          and for enhancing the skills of the employees

          Style

          The company follows a centralized system of decision-making Only the top management

          takes the decisions and the suggestions of the lower level employees are taken into

          consideration

          To study the style of functioning of Cerebra integrated technologies limited I have taken the

          purchasing activity as the parameter When the raw materials for production are out of stock

          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

          approach

          In Cerebra integrated technologies limited there exists an authoritarian approach when it

          comes to decision making Only the persons who are in higher authority take decisions about

          the day-to-day operations Thus decision-making is restricted to the upper layer of the

          management For eg While taking decisions regarding purchase only the MD and Director

          [commercial] will take decisions regarding the vendor quantity and quality of the raw

          material and tenders The higher authorities do everything There is no participative

          approach and most of the employees have no or very little knowledge about all the aspects of

          the companyrsquos administration

          58

          Strategy

          Strategy is about setting corporate goals defining steps needed to achieve these goals

          followed by systematic action and allocation of resources to achieve corporate goals

          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

          competition through its quality products with reasonable price To price their products

          reasonable they should minimize the cost as much as possible One way of doing this is by

          waste elimination

          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

          advance before starting production activity By using the good quality of raw materials the

          company can produce quality output without any damages or cracks in the castings Thus

          reducing the wastage

          Cerebra integrated technologies limited has one more strategy regarding waste elimination

          Ie by carrying out the production activity according to the procedure and under watchful

          eyes of the supervisors Thus there would be no room for the shop floor employees to

          commit any wrongdoing

          Staff

          Responsibility and Authority

          The company has defined responsibilities and authorities in order to facilitate effective

          implementation of quality management and these are communicated to relevant persons in

          the organization

          59

          Managing Director

          Responsibility

          1 Overall control of the company

          2 Ultimate responsibility for product quality

          3 Responsibility for customer satisfaction

          4 Responsibility for marketing

          5 New product development and process improvement

          6 Growth and profit

          Authority

          1 Approve quality assurance manual

          2 Interact with customers

          3 Approve capital goods

          4 Release the product whenever there is ambiguity

          5 Disposal of non-conforming products

          6 Sign cheque

          Director (Commercial)

          Responsibility

          1 Responsible for purchasing and supplier development

          2 Financial management including cash flow management

          3 Responsible for storersquos management

          4 Administration and personnel management

          5 Functions of managing director in his absence

          Authority

          1 Sign the purchase order

          2 Sign cheques

          3 Prepare the yearly budget and follow up

          4 Interact with statutory bodies and maintain records

          60

          Works Manager

          Responsibility

          1 Overall responsibility for production planning and control

          2 Overall responsibility for pattern equipment and product quality

          3 Safety and house-keeping of entire company

          4 Upkeep of all equipment

          5 Process improvement and productivity

          6 Training of production and quality control personnel

          7 Upkeep of relevant records

          Authority

          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

          reaching customer on time

          2 Introduce new production methodsmaterial to improve productivity and quality

          Manager Maintenance

          Responsibility

          1 Monitor and control the activity of the administration office

          2 Upkeep of statutory records

          3 Make payment to suppliers on due date

          4 Housekeeping in respective areas

          Authority

          1 Prepare and send chequesDDrsquos

          61

          Manager Accounts

          Responsibility

          1 Account all the vouchers and bills after acceptance from stores

          2 Maintain books of accounts

          3 Update all the accounts regularly

          4 Prepare financial statement at defined intervals

          5 Update the salary advance register

          6 Housekeeping in respective areas

          Authority

          1 Enter accounts data into the computer

          2 Raise debitcredit notes

          3 Issue stamped receipts for the payment received

          Assistant Manager Quality Control

          Responsibility

          1 NDT inspection

          2 Inspection of castings in first second and final stage

          3 Upkeep of related records

          4 Housekeeping in respective department

          Authority

          1 Authorized to inspect and release the product for next stages

          62

          Assistant Manager of Quality Assurance

          Responsibility

          1 Incoming and in-process inspection

          2 Overall responsibility of calibration of EMTE

          3 Training of quality assurance personnel

          Authority

          1 Accept the product at inward good stage

          2 Approve the liquid metal before pouring

          Chemist

          Responsibility

          1 Charge calculation

          2 Inspection of incoming materials

          3 Mechanical testing

          4 Housekeeping in the related areas

          Authority

          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

          Manager

          63

          Marketing and Administration Officer

          Responsibility

          1 Delivery challan cum invoice preparation with its related activities

          2 Central excise formalities and related activities

          3 Cash handling

          4 Upkeep and maintenance of the following records

          Authority

          1 Purchase stationery

          2 Co-ordinate with central excise department on behalf of the company

          Supervisory Moulding

          Responsibility

          1 Allocate the work for the workers based on planning

          2 Arrangements for production of moulding core as per planning and documented

          procedures

          3 Inspection of pattern and core box before and while production

          4 Ensure correct mixing of sand as per procedure

          5 To maintain a clean and neat working environment

          Authority

          1 Authorize to reject mouldscores in consent with assistant manager company

          Supervisor Maintenance

          Responsibility

          1 General house-keeping in all area

          2 Attending machine break down

          3 Arrangement for lining preparation

          64

          Authority

          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

          consent with the directors

          Supervisor Inspection

          Responsibility

          1 Inspection of castings in all stores

          2 Final clearance of castings before dispatch

          Authority

          1 Authority to clear material for dispatch in consent with Assistant Manager

          Purchase Officer

          Responsibility

          1 Local purchase

          2 Cash purchase

          3 Out station purchase follow up as and when assigned

          4 Attending bank work

          Authority

          1 Authorized to procure material from approved supplier in consent with Director

          (commercial)

          65

          Cashier Steno cum Typist

          Responsibility

          1 To prepare covering letters for the entire invoice towards dispatch of castings

          2 To prepare letterspayment reminders at defined intervals

          3 To maintain petty cash book daily

          Authority

          1 Make payment of Rs20000 against approval by the Director (commercial)

          2 Procure postal stamps and revenue stamps for office use

          The responsibilities and authorities of Management Representatives include the following

          a) Coordinating for the implementation and maintenance of the quality management

          system with other head of the departments in the company

          b) Coordinating and obtaining approval and updating the quality assurance manual

          documented procedures detailed procedures and process maps

          c) Reporting to management on the performance of the quality management including

          needs for improvement through management review meetings

          d) Ensuring awareness of customer requirements throughout the organization

          System

          Cerebra integrated technologies limited uses complete systemized processes in all fields like

          quality control systems performance measurement systems order execution systems

          Inventory control systems etc

          Inventory Control System

          Inventories constitute the most significant part of current assets of a majority of companies in

          India Inventories are stock of the product a company is manufacturing for sale and

          components that make up the product The various forms in which inventories exist in a

          manufacturing company are raw materials work in progress and finished goods

          66

          A manufacturing firm will have substantially high level of all three kinds of inventories

          While retail or wholesale firm will have a very high level of finished goods inventories and

          no raw material and work in progress inventory

          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

          inventory control technique which is popularly known as FIFO method In this method raw

          materials which bought first will be sent to the production department first The inventory

          system of Cerebra integrated technologies limited is very effective to have a control over the

          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

          stocking It maintains the level of raw materials at equilibrium This system works by

          estimating the production level for the next one-month and then it estimates the raw materials

          required to meet the production for the next one month If the stock of raw materials is not

          enough to meet the production level then it places an order for the raw materials that too one

          month in advance so that the production will not be affected even in case of any

          uncertainties

          Order Execution System

          The company receives the purchase order from its customer The purchase order may be in

          terms of written format or a verbal order The overall responsibility for review of purchase

          orders lies with the Managing Director As and when required Managing Director shall take

          the assistance of Assistant Manager Quality control and Assistant Manager Company for

          review of contract

          The following are the various steps taken by the organization to execute a purchase order

          from a customer

          1 All purchase orders receipt and then issued stamped with date of receipt and then

          issued to the Managing Director for study

          2 Managing Director shall study the technical and commercial requirements with

          respect to the following

          Technical

          a Normalwitness pouring

          b Third party inspection

          67

          c NDT requirements

          d Acid Picking requirements

          e Previous history of the product available in computer

          Commercial

          a Rate

          b Delivery period

          c Mode of Dispatch

          d Mode of Payment

          e Payment terms

          f KSTCST Number of customer

          g Dispatch destination address and mode of dispatch

          h One copy is sent to customer

          i One copy is filled to customer wise along with purchase order

          3 Managing Director shall interact with the customer and get the necessary clarifications

          regarding technical delivery and commercial conditions

          4 If everything is found correct Managing Director shall issue the purchase order for entering

          in computer

          5 The same shall be entered in computer and the purchase order shall be stamped

          accordingly

          6 An order acknowledgement shall necessarily have the following details other than items

          grade and rate and delivery date

          7 After the same is cleared by the Managing Director

          8 The concerned production department shall have an access to order acceptance from

          computer

          9 The production department will go for producing the products as per the requirement of the

          customer

          10 The dispatch section will send the products to the customer as per their requirement

          68

          Shared value

          Shared values include the core values which are the essential guiding principles doctrines

          and core purpose which encompass the companyrsquos business goals how it strives to achieve

          and the values it will uphold in determining corporate destiny

          Cerebra integrated technologies limited Shared values have two variables They are as

          follows

          1 Mission

          2 Corporate Objectives

          Serve the community around through welfare schemes

          In order to fulfill this shared value the Company is involving itself in many charity

          activities Like providing the necessities for the local schools and giving donations to

          charitable institutes

          To become a Global entity for the supply of finished Cast components in wide range

          of materials with highly committed and socially responsible employees

          The company in order to become a global entity with highly committed and socially

          responsible employees is putting all its efforts to make its employees skilled enough

          to handle any complex job To make the employees skilful the company is organizing

          training programs regularly The company is taking measures to create social

          awareness among its employees

          Strive towards making work environment safe and environment friendly

          To make the working environment safe for the employees the company has provided

          safety gears like safety goggles safety shoes safety clothing etc for its employees It

          is also taking measures to minimize the harm to the environment by recycling the

          sand and using it again for casting purpose

          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

          and supply products of high quality to the complete satisfaction of each and every

          customer and thus achieve leadership in market as reputed and reliable supplies

          Cerebra integrated technologies limited is giving due importance to the quality of its

          products There by achieving a sense of satisfaction among its customers The

          employees are made to perform the work with due concern to the quality of the

          69

          products Through its quality products the company wants to achieve leadership in

          market as reputed and reliable supplies

          Endeavoring to fulfill social responsibilities

          The company in order to fulfill its social responsibility has undertaken many

          community development projects which include donations to charitable institutions

          and providing necessities for local schools etc besides the company has a huge

          concern for environment Therefore it has made a policy to minimize harmful effects

          on the environment

          The company is committed to the following

          Continual prevention of pollution reduction of waste and consumption of

          resources in all its operations

          Promote environmental awareness among all employees and ensure their

          participation in implementing this environmental policy at their place of work

          SWOT ANALYSIS

          70

          A scan of the internal and external environment is an important part of the strategic planning

          process Environmental factors internal to the firm usually can be classified as strengths (S)

          weakness (W) and those external to the firms can be classified as opportunities (O) threats

          (T) Such an analysis of the strategic environment is referred as SWOT analysis

          Strength

          71

          1 Easy and timely availability of raw material

          2 The company is having expertise Human resource

          3 The company has equipped with latest technology

          4 The company has good machines for manufacturing purpose

          5 The company protects employees by giving safety equipments

          Weakness

          1 Lack of education among the workers in the lower cadre

          2 They have not given the additional facilities like cab facilities etc

          3 The company does not have its own products to sell It should rely heavily on

          customer orders

          4 Lack of space inside the production department

          5 The company more depends on the casual workforce in its production

          Opportunities

          72

          1 The company can expand its business in Europe which is a potential market for

          industrial machines

          2 By maintaining its quality of products the company can enter different foreign

          markets

          3 Presence of auto majors in the region especially in south India

          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

          quality of goods effectively and more efficiently

          Threats

          1 Pollution control norms laid by the government are getting stringent

          2 A liberal importexport policy has made the Chinese steel industries to enter India

          With its cheap products they can kill domestic industries

          3 Labour incentive

          4 Expensive transportation cost

          5 Industries heavily rely on non-renewable resources These resources may get

          exhausted

          FINDING AND CONCLUSION

          73

          Cerebra integrated technologies limited which are one of the IT solution industries

          FINDINGS

          The organization is not success in both domestic and export market to meet their

          demand

          The company is not providing proper training to their employees

          The company is financially sound

          Rising cost of raw materials

          Products processing facilities are not enough

          They should make more advertisements

          The name Cerebra integrated technologies limited itself stands for quality and

          pureness

          CONCLUSION

          74

          The Cerebra integrated technologies limited having the good working environment The

          employees are very happy to work is the Industry And this Industry is having good

          Infrastructure facility to develop the employees And industry was taking well initiative To

          strengthen their employees and also to improve the quality of life their employees

          Cerebra integrated technologies limited industry has posted a good performance with all-

          round improvement is production sales and profitability

          Lastly I conclude that the company is having good market for their product but also it has to

          give Advertisement for their product to create awareness in the minds of the customer The

          prospects of the company continued to be positive And also the industry has delivering

          superior value to the customerrsquos stake holders and other by providing good quality products

          LEARNING EXPERIENCE

          75

          The training has created a sense of practical exposure and enlightenment in my mind as to

          what actually an organization is and how theoretical concepts are practiced in with only

          theatrical knowledge several management concepts were slightly difficult to analyze

          However after implant training I have felt empowered with confidence to understand

          different management concepts in a pragmatic manner

          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

          MBA I also came across real problems faced by organization in technology human

          resources etc and the way in which the management tackled those problems

          During this implant training I realized that management is a backbone of every organization

          and without which every activity of organization will go haywire

          I came to know the importance of Management Information System [MIS] in the

          organization and how it assists the management in every aspect of its business and how it

          helps the management in the process of decision-making

          I came to know how communication acts as an important tool for the smooth functioning of

          the organization and how we should communicate on different channels and with different

          grades of peoples

          As we all know that finance is lifeblood of every organization I personally had a look at the

          finance department I came to know the importance of finance department and I came to

          know the different tools they use to have a control over the liquidity position of the company

          I came to know the importance of Managerial Knowledge such as planning organizing

          staffing directing controlling and decision-making I came to know about the rules

          regulation policies and procedures of the company and to what extent employees are

          following the rules and regulation laid down by the management I came to know about the

          punitive actions taken by the management against the individuals who breaks the rules and

          regulation of the company

          Apart from these I also came to know about the Leader ship traits such as ability to motivate

          counsel and train sub-ordinate in a humane approach to their problem develop personnel

          support and team spirit

          76

          In training also helped me in knowing the importance of group effort when compared to

          individual effort in organization In addition importance of human relations was known

          which helps the management getting the things done through its employees

          Personally I gained many valuable insights in Cerebra integrated technologies limited which

          help in my career It is about the working environment about dealing with the employees

          about the attitude required to sustain in an organization and so on

          In total I am very much benefited with this implant training Once again I thank the

          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

          out the implant training and expose myself to the corpor ate field and I thank all employers

          of Cerebra integrated technologies limited and as well as who are helping and for giving me

          continuous guidance to make this project work successful

          77

          BIBLIOGRAPHY

          The companyrsquos Reports are

          Quality Assurance Report

          Production Report

          Finance department Report

          Marketing department Report

          WEBSITE

          wwwcerebracomputerscom

          wwwwikipediacom

          Financial report - Financial section in Cerebra integrated technologies limited

          TEXT BOOKS

          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

          Edition) Pearson Education

          Cooper Donald R and Schindler Pamela S (2005) Business Research

          Methods (8th Edition) Tata McGraw Hill

          AshwathappaK (2005) Human Resource and Personal Management (3rd

          Edition) Tata McGraw-Hill

          BOOKS

          Company Magazines

          Hand books Catalogue Journals amp Reports

          78

          • The future of any Company depends on its ability to-
          • Responsibility and Authority
          • Managing Director
          • Responsibility
          • Authority
          • Director (Commercial)
          • Responsibility
          • Authority
          • Manager Accounts
          • Responsibility
          • Authority
          • Assistant Manager of Quality Assurance
          • Responsibility
          • Authority
          • Supervisory Moulding
          • Responsibility
          • Authority
          • Supervisor Maintenance
          • Responsibility

            1972

            Intel introduces its 200-KHz 8008 chip the first 8-bit microprocessor It accesses

            16KB of memory The processor was originally developed for Computer

            Terminal Corporation (later called Data point) It uses 3500 transistors based on

            10-micron technology Speed is 60000 instructions per second

            Researchers at PARC begin work on a prototype Alto personal computer

            At Xerox PARC Alan Kay proposes they build a portable personal computer

            called the Dynabook the size of an ordinary notebook PARC management does

            not support it

            Texas Instruments introduces the TMS1000 one-chip microcomputer It

            integrates 1KB ROM and 32 bytes of RAM with a simple 4-bit processor

            National Semiconductor introduces the IMP-16 microprocessor

            Steve Wozniak develops ldquoblue boxrdquo to make free phone calls and sells the boxes

            to fellow students at UC Berkeley 1972hellip

            Some gaming stuff

            Space war was a first graphical computer game created on PDP-1 in 1961

            In 1970 an engineer called Ralph Baer created the game called Computer Space

            based on Space War

            Nolan Bushnell tried to make an arcade version of Space War and created

            Computer Space Nutting Associates bought the game hired Nolan and

            manufactured 1500 Space War machines The game was not a success because

            people found it difficult to play

            As Nolan felt he didnt receive enough pay he created his own company Atari in

            1972

            6

            Atari ships Pong one of the first really successful commercial video games

            In 1977 Atari enters the home computer market among others hellip1972

            Magnavox Odyssey first home video game along with Atari

            No processor combined analogdigital

            Plastic overlays on TV screen to get a background picture

            over 80000 Odyssey and over 20000 rifle packs sold in 1972

            Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

            Written by Will Crowther Will worked on developing the assembly language

            program for the original routers used in creating the ARPA net In their spare

            time the Crowthers both avid cavers explored and mapped portions of the

            Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

            Foundation

            Crowther wrote a computer simulation based on the maps for a Digital

            Equipment Corporation PDP-10 computer in FORTRAN His first version

            included caver jargon and many of the names of rooms in this version came from

            actual features in the caves Will had been exploring

            Unfortunately it was during this period that Crowthers marriage ended Feeling

            estranged from his two daughters and wanting to be closer to them he decided to

            write a program that they might enjoy

            Crowthers daughters enjoyed the game and it was passed from friend to friend

            during the early days of the Internet appearing on countless computers on and off

            the fledgling network What happened later with Colossal Cave

            In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

            Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

            Crowthers rudimentary program left on one of the SAIL computers by some

            unknown Johnny Appleseed so to speak

            He contacted Crowther by the simple expedient of sending email to

            crowthersitename where site name was every computer then on the Internet

            only a mere handful of sites at the time After corresponding with Crowther and

            getting his blessings Woods greatly expanded the program

            Influenced by Tolkiens writing Woods added touches such as a troll elves and a

            volcano

            7

            Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

            code (with Woods and Crowthers blessings) from the original FORTRAN source

            into C for UNIX Most UNIX systems run successors of this C version Gillogly

            later ported the code to Heath kit and then IBM-PC personal computers with the

            help of Walt Bilofsky founder of The Software Tool works (which was

            eventually renamed Mindscape) This version was marketed in 1981 under the

            name The Original Adventure hellip1972

            Canadas Automatic Electronic Systems introduces the worlds first

            programmable word processor with a video screen the AES 90 The computer

            system uses magnetic disks for storage and a custom built microprocessor

            Gary Kildall implements PLI on the Intel 4004 processor

            The Peoples Computer Company is founded

            Bill Gates and Paul Allen form the Traf-O-Data company

            Traf-O-Data develops a primitive microcomputer based on Intels 8008

            microprocessor for recording automobile traffic flow on a highway

            5 14 inch diskettes first appear

            Xerox decides to build a personal computer to be used for research Project

            Alto begins

            1973

            Intel files a patent application for a memory system for a multichip digital

            computer

            The first prototype Alto workstation computer is turned on at Xerox Palo Alto

            Research Center Its first screen display is a bitmapped image of the Sesame

            Street character Cookie Monster

            The first operational Alto computer is completed at Xerox PARC

            Traf-O-Data shuts down It made about US$20000

            Design work is completed on the Micral the first non-kit computer based on a

            microprocessor (the Intel 8008) Built in France the Micral is advertised in the

            US but is not successful there

            The term microcomputer first appears in print in reference to the Micral

            1048708 In 1975 it is used on Soyuz-Apollo mission

            for calculating critical course-correction

            maneuvers

            8

            1974

            Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

            of memory It uses 6000 transistors based on 6- micron technology Speed is 064

            MIPS

            In a desperate act to save his failing calculator company MITS company owner

            Ed Roberts begins building a small computer based on Intels new 8080 chip

            with plans to sell it for the unheard of price of US$500

            MITS completes the first prototype Altair 8800 microcomputer

            Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

            program for a personal computer

            Altair

            Altair was one of the first successfully sold personal computer kits for do-it-

            yourself computing fans No monitor no keyboard

            Keyboard and cassette drive can be added

            Oscilloscope can be attached to be used as a display

            1974

            Railway Express loses Ed Roberts only prototype Altair computer route to New

            York for review and photography for publishing by Popular Electronics

            Les Solomon publisher of Popular Electronics receives Altair number 0001

            Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

            Electronics suggests the name Altair for Ed Roberts new microcomputer

            Altair was the name of where Star Treks Enterprise was going that night on TV

            9

            Popular Electronics publishes an article by MITS announcing the Altair 8800

            computer for US$439 in kit form It uses the Intel 8080 processor The Altair

            pictured on the cover of the magazine is actually a mock-up as an actual

            computer was not available

            Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

            that the microcomputer revolution is just beginning hellip1974

            Gary Kildall of Microcomputer Applications Associates develops the CPM

            operating system for Intel 8080-based systems

            Motorola introduces its 6800 chip an early 8-bit microprocessor used in

            microcomputers and industrial and automotive control devices The 6800 was

            designed by Chuck Peddle and Charlie Melear

            Brian Kernighan and Dennis Ritchie develop the C programming language

            RCA releases the 1802 processor running at a blazing 64 MHz It is considered

            one of the first RISC chips It is used on a variety of devices from video games to

            NASA space probes

            Engineer David Ahl suggests Digital Equipment produce an inexpensive version

            of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

            Gary Kildall and John Torode begin selling the CPM disk operating system for

            microcomputershellip1974 Alto

            Xerox releases the Alto computer

            A personal computer to be used for research

            Cost $32000

            Never produced for profit

            First serious machine to feature a modern user interface windows mouse etc

            invented by Engelbart in 1964

            1975

            Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

            interpreter for the Altair Despite never having touched an Altair before the

            BASIC works flawlessly

            Bill Gates and Paul Allen license their newly written BASIC to MITS their first

            customer This is the first computer language program written for a personal

            computer

            10

            The Xerox PARC-developed Gypsy word-processing system is first field tested

            by end-users Gypsy is one of the first word processors termed WYSIWYG

            meaning what you see is what you get Gypsy runs on the PARC-developed Alto

            personal computer 1975

            Fred Moore and Gordon French hold the first meeting of a new microcomputer

            hobbyists club in Frenchs garage in Menlo Park California 32 people meet

            including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

            Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

            an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

            the Altair

            Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

            company for $135000

            The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

            held at the Stanford AI lab 40 attend The name for the group is chosen Bay

            Area Amateur Computer Users Group - Homebrew Computer Club 1975

            Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

            MITS delivers the first generally-available Altair 8800 sold for US$375 with

            1KB memory

            MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

            At this point the Intel 8080 costs about US$150

            Bob Marsh delivers the first Processor Technology 4KB memory boards for the

            Altair

            At Xerox John Ellenby proposes they build the Alto II a modified Alto making

            it easier to produce more reliable and more easily maintained His request is

            approved

            Bill Gates and Paul Allen sign a licensing agreement with MITS for their

            implementation of the BASIC language

            Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

            Dick Heiser opens Arrow Head Computer Company subtitled The Computer

            Store in Los Angeles selling assembled Altairs boards peripherals and

            magazines This is the first retail computer store in the USA 1975

            Micom Data Systems ships its first product the Micom 2000 word processing

            computer

            11

            IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

            Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

            tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

            (Price over US$10000 )

            The first issue of Byte magazine is published

            MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

            8K editions

            Southwest Technical Products releases the M6800 computer kit

            Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

            6800 CPU 4KB RAM ROM monitor keyboard and video interface for

            US$650

            Scope of the study

            The scope of the organization study is concerned with in the Cerebra Integrated Technologies

            Limited it is one of the casting production organization The study is limited to understanding

            the finance production and other department in the organization

            Objectives of Study

            To study organization as a whole

            To study and understand the activities of various departments in the organization

            To do the SWOT analysis of the organization

            Limitations of the study

            The present study mainly focused on the primary data as well as secondary data In

            organization they did not disclose to give more information regarding each department

            Methodology

            In order to achieve the above stated objectives the study has covered both primary and

            secondary data

            12

            Primary Data

            Primary data is collected through the personal interview and discussion with the employees

            and also higher authorities in the organization and observation Method

            Secondary Data

            Secondary data is collected through the company manuals company profiles department

            manuals and websites text books

            Profile

            The management team at cerebra has combined experience of over 100 years in wireless and

            enterprise solutions We pride over selves as a complete business driven software service

            providing and working to words providing solution without burdening our partners with

            technology decisions with the vast experience of the team we have the process maturity team

            key solutions

            Cerebra provide to the solutions on various platforms like windows mobile system android

            blackberry and I phone I pad and have demonstrable prototypes ready

            Some of our solutions

            1 LBS for content distribution

            2 Logistics last mile delivery

            3 Bluetooth based content and coupon management

            4 SCMCRM for retail houses including a mobile web based pos

            5 On field sales and support

            6 RFIDBARCODE integration for asset and inventory tracking

            13

            Significance of products and components ready to deployed

            1 Mobile marketing platform

            2 Bluetooth based content delivery platform

            3 Supply chain solution for the retail

            4 Mobile application to handle distribution and route accounting

            5 Mobile application to handle courierrsquos distribution

            6 Integrators 3rd party ERPSCMCRMs

            7 Mobile application to handle in line sales and support

            14

            Company profile

            CEREBRA INTEGRATED TECHNOLOGIES LTD

            Commenced its business in 1992 starting with the hardware sector amp later expanded to

            provide software services IT training ampconsulting and today offers total IT training amp

            consulting and today offers total IT solutions comprising LPO BPOampKPO Services

            Cerebra is public limited company and services its customers are served through jars in the

            USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

            contract standards

            Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

            survived the through times and is moving on achieve its mission being one among the top it

            solutions provider in the globe

            Started Integrated Technologies a partnership firm was established 25th July 1992 by

            technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

            system and trading in peripherals components etc Cerebra were converted to a public

            limited company limit in December 1993

            15

            Cerebra began its endeavor for backward integration started manufacturing motherboards

            Add-on cards etc Company turned net worth positive bagged large order for contact

            manufacturing from Indian and USA customers for energy meters RFJD products ticketing

            machines etc

            VISION STATEMENT

            To be a nimble amp effective IT Integration company

            MISSION STATEMENT

            To create value for customers through innovative IT solutions with a commitment to

            excellence

            To enable customers amp partners to leverage information technology to the fullest extent

            To enable partners amp employees to deliver relevant amp proven technologies to customers

            16

            OBJECTIVES

            The main objective of cerebra is to deliver a combination of proven software amp hardware

            solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

            real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

            system supported by the companyrsquos vast exposure in the information technology Cerebra with its

            existing business of IT Infrastructure provide its customers a significant ROI advantage in

            providing a complete solution both in hardware amp software segments Cerebra focus on the retail

            amp health care sectors amp provide solutions through its existing products amp components

            With the vast experience of the team we have the process maturity to deliver turnkey solutions

            The management team at cerebra has a combined experience of over 100 years in wireless amp

            enterprise solutions

            Continuous product review amp improvement in quality

            Individually amp collectively all employees of cerebra integrated technologies limited

            strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

            in the cost amp establish better employment

            Ensure quality of personnel at all levels amp provide then the right work environment job

            satisfaction amp professional challenges

            Provide a healthy blend of employees who have grown with the organization amp those

            selected from outside

            Ensure employment of minimum number of personnel amp avoid surpluses

            Motivate employees to be increasingly achievement oriented Identify personnel with

            potential for growth

            Provide adequate opportunities for personnel to improve the level of their professional

            knowledge

            Personnel with talent amp potential for growth to be developed to shoulder higher

            responsibilities

            To imbibe the spirit of quality in every employee in the organization amp promote team

            work

            PRODUCT PROFILE

            17

            The salient features of the company are

            The company is known for quality PCBrsquos The company has designed developed and

            manufactured special type of PCBrsquos are

            Single sided PCBrsquos

            Double sided PCBrsquos

            Glass epoxy PCBrsquos

            The company has having types of PCBrsquos

            Manufacturing Design

            The company is at present using the latest computerized design and drawing to achieve the high

            standards applicable and the company is technically superior to other competitors in the market

            The design department is headed by a qualified experienced manager with over twenty years of

            experience in the design field being specially trained and assisted by qualified engineers

            Surface mounts technology [SMT]

            Surface mount device[SMD]

            Quality

            The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

            to quality norms at every stage of manufacture

            Quality policy

            Manufacture quality PCBrsquos to the satisfaction of our customers

            Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

            the field of information technology comparable to the best in the world Cerebra with the active

            involvement of all its employees shall strive to deliver products amp services of the highest quality

            to customers ensuring their complete satisfaction The Quality policy shall be understood amp

            maintained at all levels of the organization amp shall be implemented through its adherence to

            specific amp measurable quality objectives

            TOTAL QUALITY PROCESS

            18

            The following basic principles of to achieve TQM and ISO for the organization

            1 Customer Focus- Anticipation of future requirements

            2 Leadership ndash Motivate his team

            3 Process Approach- Value added activity

            4 System Approach- Collection of Process

            5 Involvement of people- How to motivate the people to achieve the desired goal

            6 Continual improvement-

            7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

            8 Mutually Beneficial Customers relationship

            Standards in cerebra integrated technologies ltd

            Design conforms to Indian standards specification

            The PCBrsquos are provided with standard accessories can be provided on

            request

            Product Range

            SMD resistor packages

            Resistor- o4o2

            o6o3

            o8o5

            1206=gt [regular]

            1210

            PCB ASSEMBLY FLOW CHART

            19KIT IQA

            1 COUNTING

            2 VERIFYING FOR THE MAKE

            3 VERFICATION WITH BOM

            20

            KITTING

            KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

            SMD LODING

            EQUIPMENT

            A1BAKE BARE PCB FOR 4 HOUR 1000C

            2 BAKE BGA FOR 4 HOURS 1250C

            B1SCREEN PRINTER SETTING

            2 PASTE SOFTING

            3 SAMPLE PRINTING

            4 PASTE POSITION amp SHAPE CHECKING

            5 PCB SERIALIZATION amp FIDUCIAL CLEANING

            C1SMT PROGAMME FILE LOADING

            2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

            3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

            D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

            DEK 248

            PHILIPS TOPAZ

            PHILIPS EMERALD

            LCS FEEDER FOR BGA ampFINE PITCH

            SMT TRAIL RUN

            BOARD

            WORKIN

            SMT MOUNTING FOR MASS MFG

            INSP BEFORE

            REFLOW

            CORRECTION

            REFLOW

            VISUAL INSPECTION

            CORRECTION

            21

            SMT MOUNTING FOR MASS MFG

            IPQC FOR 10

            SAMPLING

            DOUBLE

            SIDED

            PTH LOADING

            COMPONENT PREPARATION

            EQUIPMENT

            STUFFING

            VISUAL INSPECTION

            CORRECTION

            WAVE SOLDERING

            VITRONICS SOLTEC WAVE SOLDERING MACHINE

            LEAD

            POST SOLDERING

            TOUCH UP

            PCB PRINTED CIRCUIT BOARD

            22

            POST SOLDERING

            COMPONENT

            MOUNTING

            FINAL INSPECTION

            IPQC FOR 10

            SAMPLING

            REWORK FUNCTIONAL

            TESTEER

            CORRECTION

            FUNCTIONAL TESTER

            LABELING

            BARCODING

            PACKING

            OUT WARD STORES amp DESPATCH

            WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

            PLAIN BOARDS

            ASSEMBLY BOARD

            Work Instruction

            23

            Title Philips GEM and Philips emerald

            Purpose

            The work instruction is applicable in cerebra integrated technologies ltd

            Responsibility

            All associates technical engineers and quality staffs are responsible for carrying out this quality

            Precautions

            Ensure operator wear heal strap or write strap and grounded while performing the quality

            Procedure

            1 Ensure machine is free from dust partials

            2 Ensure machine is set as per prescribed parametersrsquo by process team

            3 Ensure daily PML preventive maintains is done at the begin of the shift

            4 Clear the components reject in provided in the machine on daily basis

            5 Any feeders issues are found identity the same and report to the concern person

            6 Switch off the machines when not in use

            Title Pre reflow instruction

            24

            Purpose

            The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

            during the PCBA assembly

            Scope

            This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

            technologies limited

            Responsibility

            All the associates Technicians engineers and quality r staff are responsible for carrying out of

            this activity

            Safety perception

            a Ensure all concerned associates wearing wrist strap and grounded properly

            b Store the pub assemblies in a antistatic bins trays or magazine

            Procedure

            Perform the inspection activity and check for

            a Alignment of the components

            b Missing components

            c Orientation of the components

            d Role of the components

            e Mount manual placement components if any ensure nearby components are not disturbed

            while manual maintaining

            Process of qualification for reflow soldering

            25

            1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

            prints screen prints the solders pate on the PCB and carry out visual inspection for solder

            paste print on the pads of to PCB The deposited solder paste shall over the minimum of

            80 print the land pad area if the solder paste print is not ok adjust the parameter to get

            the good solder print Then more the predetermined no of PCBs for screen printing record

            the set parameter

            2 Place the SMD components using topaz and emerald pick and place machine using

            correct program to operate the machine be for work instruction

            3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

            the SMD components placed PCBs in the reflow oven check the temp profile for PCB

            and record the temp profile

            4 After the reflow soldering carry out the visual inspection on all the cards record in the

            process SMD inspection work sheet

            5 If the no of post soldering defects is less than 5 of total no solder defects and individual

            defects is within control limit and if there is no problems then the process is qualified

            TITLE POST REFLOW INSPECTION

            26

            PURPOSE

            The purpose of this WI is to give the details of performing post reflow inspection in post

            reflow inspection stage

            SCOPE

            This work instruction is applicable in cerebra integrated technologies ltd

            Responsibility

            All associates technical engineers and quality staffs are responsible for carrying out this

            activity

            Precautions

            Ensure operator wear wrist strop and grounded while performing the activity

            Procedures

            27

            1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

            2 Ensure operators perform inspection activity as per relevant documents like BOM

            [bill of material] Pedro or reference cards if available

            3 Ensure inspection failed cards are kept separately with clear identification amp kept in

            NCM [non-conformance material] area for rework

            4 Ensure operator performs inspection through magnifier only

            5 And inspection the PCB a for following defeats

            Components value

            Components alignment amp Orientation

            Missing components tomb stone amp solder-balls

            Extra components amp bridging

            CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

            GOVERNMENT

            Bharat sanchar nigam limited

            Railways

            ONGC

            NIO

            High courts

            Post offices

            CPWD

            IGCAR

            PUBLIC SECTOR UNITS

            ITI LIMITED

            HAL

            28

            NAL

            BHEL

            BEML

            BEL

            ECIL

            CMC

            OTHER MAJOR CUSTOMERS

            KIOCL

            VXL Instruments

            Dickenson fowler ltd

            KMF LTD

            Stump vision

            B-commerce Info system

            Indian-Dept of Industries KSSIDC

            CORPORATE

            Pidilite Industries

            Lucent

            Alcate

            Trent limited

            Thermax

            BPL

            OTIS Group

            Siemens

            LampT

            Himalaya Drugs

            BANKS

            Bank of India

            29

            Reserve Bank of India

            Canara Bank

            Union Bank of India

            Allahabad Bank

            UCO Bank

            Vysya Bank

            Infrastructure Management

            As Enterprises scale their IT infrastructure to support business growth managing global

            networks database applications becomes a herculean task which can over whelm internal

            resources

            Cerebra provide comprehensives services to help organizations optimize critical it staff Our

            Infrastructure Management services offer a complete portfolio of solutions amp for managing

            enterprise It Infrastructures enable clients to

            Reduce the total cost of IT operations

            Focus limited IT resources on core business activities

            Rationalize IT staffing costs

            Optimize IT assets utilization

            Facilitate service delivery

            Improve uptime

            HARDWARE

            Contract Manufacturing EMS

            30

            Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

            Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

            place machines vitronics reflow amp soldering machines along with the latest equipments for

            inspection amp quality control

            Cerebra help companies to choose correct method of contract manufacturing to save money

            time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

            that the customer is able to deliver world products to its customers

            Cerebra provides EMS to customers who do not have the necessary infrastructure for

            procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

            Computing solutions

            Cerebra are one of the well known brands for personal computers servers laptops amp

            workstations Cerebra range of products that cover entire IT requirements of its customers

            Cerebra are able to offer end to end solution companies IT requirements

            Desktop PCrsquos

            Notebook

            Servers

            Networking

            E-Waste Recycling Facility

            Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

            players in this world which has huge potential not only in terms of generating huge revenues

            amp profits for the company amp its share holders but also wants to contribute in big way the

            green environment issues that have taken off cerebra recognize that it would be a big social

            responsibility to truly set up a world class e-waste facility

            In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

            facility in India The e-waste road map that this partnership will adopt would be chalked out

            sin 3 phases

            31

            a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

            Indiarsquos largest recycle facility

            b Second phases- Setting up of copper smelting plant amp other base metal extraction

            plants

            c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

            Cerebra have approached this partnership to provide technical amp Management

            consultancy

            1) Repair refurbish amp reuse of all electronic amp electrical equipment

            2) Salvage components amp sell it back to the manufacturers concerned

            3) Fully integrated e-waste management amp base metal recycling

            4) PGM recovery amp its refining processes

            5) Waste management at sources

            6) Total support in scrap handling collection transport documentation shipping amp

            [export] amp other areas

            7) 100 recycling of all collected e-waste [zero land fill]

            8) World class security system

            9) Integrated EHS system [ISO amp OHSAS standard]

            10) Web-based trading services amp accessibility

            11) Logistics amp warehousing facility worldwide

            12) Technical advice on plant layout

            13) Training of technical personnel

            14) Commissioning of day to day operations amp

            15) Market support

            SOLUTIONS

            32

            Cerebra specialize in the outsourced product development application software development

            and offshore software outsourcing services in the enterprise and mobility areas We work

            specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

            enhancement into the wireless and enterprise domains

            bull Setting up a dedicated off-shore development center

            bull Offshore product development services

            bull Cerebra has Domain expertise ndash retail logistics healthcare and education

            bull SCM CRM Enterprise integration

            We provide solutions for a dynamic environment where business and technology strategies

            converge Our approach focuses on new ways of combining IT innovation in existing

            business framework and also to leverage the clients existing IT infrastructure The activities

            under this area of offerings are

            bull Mobile Strategy formation

            bull Infrastructure Design

            bull Application Development

            bull Data Synchronization

            bull Enterprise Intranet on the move

            Cerebra provides the solutions on various platforms like Windows mobile Symbian

            Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

            solutions

            bull LBS for content distribution

            bull Logistics ndash last mile delivery

            bull Bluetooth based content and coupon management

            bull SCMCRM for retail houses including a mobileweb based POS

            bull on field Sales and Support

            bull RFIDBarcode integration for asset and inventory tracking

            Achievements amp Awards

            33

            The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

            14000 for pollution standard

            ORGANISATIONAL STRUCTURE

            34

            An organizational structure defines how job tasks are formally divided grouped amp co-

            ordinate The chapter ii deals with the organizational structure the organization structure is a

            complete Picture about the organization The structure of an organization plays a significant

            role in charting out its path to success An efficient structure facilitates co-ordination amp

            smooth intertwining of employees amp communication systems The organization adopts

            different structural pattern at different stages of its lifecycle The form of an organization that

            is evident in the way divisions departments functions amp people link together amp interact

            Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

            may be represented by an organization chart The complexityrsquos structure is often proportional

            to its size amp its geographic dispersal The traditional organization structure for many

            businesses in the 20thcentury was the bureaucracy originally defined by max Weber

            BASIC ORGANIZATION STUCTURE

            An organization is a social entity composed of two or more persons who work together

            towards the attainment of common goals For the organization to work as a cohesive unit it is

            essential that a formal structure of reporting amp control be established among the different

            members of organizationhelliphellip

            35

            ORGANISATION CHART

            CHAIRMAN

            The above organization structure shows the following points

            36

            BOARD OF DIRECTORS

            MANAGING DIRECTOR

            EXECUTIVE DIRECTOR

            DYGENRAL MANAGER

            MANAGER-PERSONNAL amp ADMINISTRATION

            MANAGER- PRODUCTION MAINTENANCE

            MANAGER- DESIGNQC TRANSPORT

            MANAGER PROJECT SECURITY amp VIGILANCE

            MANAGER- PURCHASE STORES COMPUTER VACANT

            MANAGER MARKETING

            FINANCE MANAGER IC

            DYMANAGER TPS

            DYMANAGER QCTESTING

            ASSTENGINEER- PURCHASE amp STORES

            ASSTENGINEER- MAINTENANCETRANSPORT

            ASSTENGINEER-TPS

            ASSTENGINEER-TPSWINDING

            ASSTENGINEER- QUALITY CONTROL

            ASSTENGINEER- QUALITY CONTROL

            1) Hierarchy relationship between different department members

            2) Participative management

            3) Cooperative work culture

            4) Standardized of polices

            5) Decentralized decision making system provided that some exceptions-

            Valuable amp economical decisions are taken by top level management only So it is

            centralized decision making

            In all major decisions will be taken from board of directors they have full control over the

            administration they will control the executive and general managers these board of directors

            are selected by SAIL But the general manager of will have full control over the deputy

            managers of project HRD production and material departments

            These deputy managers will have full control over their respective area and they have a right

            to take minor decisions regarding over their respective area

            37

            FUNCTIONAL AREAS

            PRODUCTION DEPARTMENT

            HUMAN RESOURCES DEPARTMENT

            MARKETING DEPARTMENT

            FINANCE DEPARTMENT

            Production Department

            Production department performs the function of producing finished goods from the basic raw

            materials The manufacturing is headed by a group head whose main objective is to plan

            execute co-ordinate and control all production activities with available resources inputs

            equipment and facilities

            Objectives

            1 To ensure direct and co-ordinate the activities

            2 To ensure Quality Output

            The Main functions of this Department are as follows

            1 Procure the Raw materials

            2 Store the Raw materials which are procured

            3 Process the raw materials which are procured in the production and to turn them into

            finished goods

            4 In addition not to stop in any circumstances but only to perform round the clock and

            round the year

            38

            DIRECTOR

            PERSONNEL MANAGER

            Human Resource Department

            The personnel department is one of the most important functional departments in every

            organization Only with the help this department the organization can make efficient use of

            the available work force for providing the desired product to the customer with desired

            quality and reasonable price at the right time

            Department Structure

            The Personnel Manager is responsible for carrying out all the personnel management work

            like recruitment selection training performance appraisal promotion wages and salary

            employee welfare etc To carry out these functions the Personnel Manager takes suggestions

            from the Managing Director whenever necessary

            The future of any Company depends on its ability to-

            Train and upgrade skill sets of its employees

            Extract and retain talent

            Robust performance appraisal and reward system

            Manage and full fill expectations

            Evolve performance parameters with respect to key result areas

            39

            HUMAN RESOURCE DEVELOPMENT

            Resource is any means of supply which can be drawn on when necessary To develop means

            to grow mature and make progress in the desired direction Developing a human being in to

            a resource means making him or her into a person of resourcefulness initiative wittedness

            cleverness talent and ability

            Human Resource Development is considered to be a super specialty of HRM It is a process

            by which the employees of an organization are helped in planned and continuous manner to

            acquire new capabilities and sharpen existing capabilities that may be required to perform

            their present functions or expected future voles

            HRD is a process which is geared towards developing the general enabling capabilities of

            employees as individuals so that they can discover and exploit their own inner potential for

            their own and or organization development purposes HRD strives to develop an

            organizational culture where superior subordinate relationships team different sub units are

            strong and contribute to the organizational health dynamisms and pride of employees

            Training programs are as follows

            FRESH ENTRANTS

            Induction and orientation

            COMPETENCE ENHANCEMENT

            Technical

            Multi skill training

            Managerial

            SPECIFIC AREA

            Safety

            Environment

            Cost control and deduction

            Quality

            EXTERNAL TRAINING

            OTHER AREAS

            Hindi training

            40

            GOALS OF HRD

            Development of individual capacity

            Development of competitive in relations job being performed

            Development of corporate approach

            Development interpersonal relationship

            Development of overall organization culture

            Role of HRD

            Human resources planning

            Human resources accounting

            Human resources allocation and role planning

            Human resources training and development

            Human resources maintenance

            Climate development of HRD

            Activities of HRD

            Training need identification

            Training needs assessment

            Training needs justification

            Budgeting and controlling of cost

            Selection of learning process

            Planning designing conducting the training procedure

            Evolution of program through the trainee and feedback records

            41

            Training Objectives

            To help the trainee

            To improve knowledge skill attitude amp performance

            To develop competence to increase productivity

            To prepare for greater responsibility

            To improve interpersonal relationship

            To equip with modern tools amp techniques of to harness best of the human resources

            and maintains industrial harmony

            Modern how to develop self and his subordinates

            Recruitment sources

            This company considers both internal and external sources for recruitment Internal sources

            include the employees who are already on the payroll Whenever any vacancy occurs

            somebody within the organization with necessary qualification is promoted to that job

            External sources are obtained by giving advertisements in state and local newspapers

            Recruitment

            It is the process of searching for prospective employees and stimulating them to apply for

            jobs in the organization so that the right person for accomplishing organization and

            departmental objectives will fill up organization vacancies

            In order to ensure that the right type of persons are available to the concern in the right

            number at the right place the following steps are taken

            The candidate will be given an application form through which the Personnel Manager can

            come to know about the candidate with respect to the following

            Educational qualification

            Experience

            Skills possessed by the candidate

            Salary expecting

            42

            Screening of Applications

            Interview

            Physical Examination

            Placement

            Selection

            The intention of the selection process is to choose the best-qualified and suitable candidate

            for unfilled jobs The objective of the selection decision is to choose the individual who can

            most suitably perform the given job

            The selection procedure is essentially a series of steps through which additional information

            is secured about the applicant at any stage the candidate may be rejected due to non-

            compatibility Therefore selection is actually a negative process of rejecting the unit

            candidates

            The selection procedure followed by the company is as follows

            Training and Development

            The company gives only on-the-job training Usually on-the-job methods of training are as

            follows

            Job rotation

            Coaching

            Job instruction

            Committee assignments

            43

            After the selection of candidates the candidates will be given on-the-job training in an

            organization for 1 year If the candidate performance in this year is satisfactory as per the

            requirement of the company then the candidate is selected as an employee for the company

            This period of 1 year is known as the probationary period for the candidate When the

            performance of the candidate is unsatisfactory then the company will provide further training

            to the candidate to make him fully equipped to work in the organization

            Safety of the Employees

            1 Safety shoes will be given to every shop floor employee once in 6 months

            2 Safety uniform will be given to every shop floor employees

            3 Pairs of uniform will be given once in a year

            4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

            group insurance as well

            5 Every employee in the organization will be medically examined once a year

            Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

            1st shift-----------------------------6am to 2pm

            2nd shift----------------------------2pm to 10pm

            Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

            Wages

            Wages in the wide sense mean any economic compensation paid by the employer under some

            contract to his worker for the services rendered by him

            In this company the wages are fixed according to the government norms At the time of

            appointment the company fixes the wages which is higher than the government norms After

            a certain period the wages will be fixed according to the experience of the worker

            44

            Absenteeism

            An absentee is a person who habitually stays away from the job There are several causes for

            absenteeism which are as follows

            Maladjustment with the working condition

            Industrial fatigue

            Alcoholism

            Low level of wages

            Family problems

            Unhealthy working conditions

            Unsound personnel policies

            The company follows a procedure with respect to absenteeism If the worker is frequently

            absent show cause notice is given If the absence is continued by the worker maximum

            three-show cause notices are given If the absence is continued then the company will issue a

            charge sheet If the absence is further continued the management conducts an in-house

            enquiry During the enquiry the management decides as to whether the worker should

            continue in his job or not

            Performance appraisal

            Production head or Works Manager will give the questionnaire to the employees working in

            the production department and based on their answers for the questions the ranking will be

            given for each worker and depending upon the rank the worker will be put in the certain

            position

            If any worker scores less marks then he will be made to work hard and achieve the goal

            They will tell him his weakness and strengths in the particular field and motivate him to

            achieve his goal and rectify his mistakes for achieving the organizational objectives

            45

            Promotion

            In this company the promotion is given based on seniority-cum-merit The management will

            also take the following considerations while promoting an employee

            Behavior of the worker

            Attendance of the worker

            Efficiency of the worker

            46

            Marketing Department

            The marketing department performs marketing activity by supplying the products to the

            customers within the mentioned time and the product is transferred to the domestic customers

            by the road transportation and overseas customers by means of ships

            Marketing Channels

            Marketing channel decisions are among the most critical decisions facing marketing The

            channels chosen intimately affect all other marketing decisions

            As the company is a manufacturing concern it undertakes the following type of marketing

            channels

            The company gets order directly from its customers and it directly delivers the finished

            products to its customers as it has producer-customer type of marketing channel

            Marketing Strategies

            Usually the Company follows the following marketing strategies

            Quick delivery

            Better quality

            Service after sales

            47

            CUSTOMERS

            COMPANY

            Marketing Segmentation

            Market segmentation means dividing the market into different segments or sectors In this

            company market segmentation is made on the basis of components

            Packaging

            Packaging is normally not done for rough castings unless it is specified by the customer in

            which case due care shall be taken to follow the customerrsquos specification only nice castings

            are packed in the boxes

            Handling of customer complaints

            The details of customersrsquo complaints corrective action taken etc shall be

            recorded on corrective action report and a copy shall be sent to the customer

            Whenever possible customer confirmation is obtained

            Managing Director shall forward the same to the Manager-Quality control for the

            investigation

            Based on the result of investigation the complaints are bifurcated as Genuine

            Casual complaints

            All genuine complaints are thoroughly investigated and a suitable corrective and

            preventive action is taken recorded and given to the concerned department for

            further action

            All casual complaints from the customer are informed accordingly

            The managing director shall receive complaints from the customers A complaint

            number is allotted and an acknowledgement is sent to customers

            Records

            The following records shall be maintained by marketing department

            1 Enquiries and Quotation

            2 Purchase orders from customer and its Amendments

            3 Verbal order

            4 Order Acceptance

            5 Delivery challen cum Invoice

            48

            Finance Department

            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

            pool of funds These funds come from a variety of sources investors or shareholders

            creditors who lend in money and past earnings retained in business Funds provided from

            these sources are committed to a number of uses Fixed assets used in production of a product

            or service inventory used in production of marketable goods cash and securities used for

            transaction and liquidity purposes

            The sales of the company are accompanied with sales bills which are generated from

            computer The terms of sales varies from 30 days 60 days and for few customers the

            document is sent through Bank for payment

            The export sales are against payment through Bank with a credit period of 45 days from the

            date of shipment

            The purchase of raw materials component parts and consumables are affected against a credit

            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

            day of the month irrespective of the material receipt date

            Department Structure

            DIRECTOR COMMERCIAL

            FINANCE MANAGER

            CASHIER STENO TYPIST

            The main functions of Finance Department are as follows

            1 Making the payment as salary to the employees

            2 Meeting the manufacturing expenses of the organization

            3 Preparing financial statement of the organization

            4 Maintaining the liquidity position of the company

            5 Helping the management in taking financial decision

            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

            7 Making payments to the suppliers

            8 Receiving receipts from the customers

            49

            Accounting Procedure

            The company follows cash and credit basis of accounting of its income and expenditures

            The income of the company is fo0rm sale of castings development of patterns for new items

            and by sale of bye products The major expenditures are power charges manufacturing

            expense labour raw materials and consumable spares administrative and selling expense

            interest

            The following are the books and records maintained by cerebra integrated technologies

            Limited

            Subsidiary BooksRecords

            This register is maintained to keep track of the material in-warded GRN wise and to enable to

            effect payment on the due dates on the basis of the credit terms Immediately after accepting

            the material by store and counter signed by the quality Assurance Department the necessary

            entries are made in the registrar

            Customer RegisterBill Register

            This register is maintained to keep track of the sales made to each and individual customer

            The follows are maintained customer wise and the detail of invoice number and date and

            value with cumulative value is maintained in the register This register also helps to make

            follow up for payment The entries in the register are made immediately after the invoice is

            generated from the computer

            The receipt of payment against each customer and invoice is also entered in the register to

            enable to know the balance outstanding customer wise

            Salary advance register

            This register is maintained to know the advance outstanding employee wise Immediately

            after issue of advance the necessary entries are made in this register Similarly after receipt

            of advance through slips the entries are made in this register to know the exact balances of

            advance employee wise

            50

            Customer Rejection Register

            This register is maintained to keep track of customer rejection of castings

            Immediately after receipt of rejected castings the GRN is made and the entries are made in

            the computer and the computer list is enclosed with the GRN to made entries in the customer

            rejection register where in the details of rejection via invoice number grade quantity and

            weight value excise duty sales tax and forwarding are made

            Books of Accounts

            Petty Cash Book

            This is day book maintained by the cashier by making necessary entries of receipt of cash and

            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

            the Director and then necessary entries are made in the books through computer

            The vouchers should be filled in all respect with date debitcredit account name paid to the

            received from whom amount in words and figures If the payment is made above Rs500-

            necessary signatures should be taken on affixing rupee one revenue stamp

            Bank book

            Since the company has availed cash credit and bill discounting facility from bank two

            separate bank books for cash credit and bill discounting are maintained

            The receipt of payment through chequedemand draft and payment through chequedemand

            draft is maintained in the register The balance of the book should tally with the balance in

            the books of accounts maintained in a computer

            In the bill discounting register The bills lodged with bankers for discounting are entered and

            the over draw amount against the discounted bills necessary credit entries are made in the

            register to arrive at the actual balance against the sanctioned working capital

            51

            General ledger

            This ledger gives the details of transactions effected by the company at any point of time The

            receipt and payment of cash as well as the receipt and payment of bank are posted to

            respective accounts in the general ledger This ledger should be updated on day to day basis

            to know the actual balance of each account The trail balance and receipt and payment are

            made at each month end which should necessarily tally The profit and loss account is also

            arrived on the basis of the trail balance which can be arrived month wise quarterly half

            yearly or yearly

            Inventory management

            Inventories constitute the most significant part of current assets of a majority of companies

            in India Inventories are stock of the product a company is manufacturing for sale and

            components that make up the product The various forms in which inventories exist in a

            manufacturing company are raw materials work in progress and finished goods

            A manufacturing firm will have substantially high level of all the three kinds of inventories

            While retail or wholesale firm will have a very high level o finished goods inventories and

            no raw material and work in progress inventory

            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

            of inventory control technique which is popularly known as FIFO method In this method

            raw material which bought first will be sent to the production department first

            Cost of production

            The following items determine the cost of production of the product

            Price of raw materials

            Labour costs

            Other production costs

            Market condition

            52

            Mode of Payment

            1 Advance Payment

            The firm takes an advance payment of 20 to 25 of price from the new customers

            2 Credit

            The firm gives credit facility to its old customers which is secured by the following

            - Invoice performance credit

            - Letter of credit

            53

            CERBRA INTEGRATED

            TECHNOLOGIES LIMITED

            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

            CONSOLIDATEDBALANCESHEETAS 30-9-2010

            54

            Particulars 30-9-2010 30-9-2009

            INCOME

            Sales amp Services 588808535 503398844

            Other Income 8458654 1291991

            TOTAL 597267189 504690834

            EXPENDITURE

            Materials 565924569 471247636

            Manufacturing amp Administration Expenses 15640011 16247496

            Marketing Expenses 249660 127791

            Interestamp Financial Charges 248640 382737

            Depreciation 1588627 2055635

            TOTAL 583651507 490061295

            Profit Before Extraordinary Items 13615681 14629539

            Profit [loss] Before Taxation 13615681 14629539

            Provision for Taxation

            MAT 2524347 (1894)

            Profit[loss] after tax transferred to balance 11091334 14631433

            Sheet

            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

            55

            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

            Sources of funds

            Share Holderrsquos Funds 159555820 150740820

            Share Application Money 29211000 5643501

            Reserves amp Surplus 242157224 242157224

            Minority interest 334875 ------

            Grand Total 431258919 398541545

            Application of funds

            Fixed Assets

            Gross Block 46078186 46259057

            Less Depreciation 28342562 26103945

            Net Block 17735625 20155113

            Deferred Tax Assets 63249 ----

            Investment cost 2000 2000

            Current Assets Loans amp Advances

            Sundry Debtors 318650954 337538013

            Cash amp Bank Balance 12439646 9113641

            Loans amp Advances 114671053 45651808

            445761654 392303462

            Less Current Liabilities amp Provisions

            Current Liabilities 293343081 290079690

            Provisions 2810681 1999

            Net Current Assets 149607892 102221773

            Profit amp loss Account 263850154 276162659

            Grand Total 431258919 398541545

            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

            late 1970s to help managers address the difficulties of change The model shows that

            organizational immune systems and the many interconnected variables involved make change

            complex and that an effective change effort must address many of these issues

            simultaneously This is often a daunting managerial challenge

            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

            (subordinate goals) Skill

            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

            Richard defines that it was because of these factors the Japanese companies excelled over

            American firms A very important feature of this Model is that McKinsey consultants in their

            studies of several firms have extensively tested it

            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

            major premise of the model is that many performances related issues are rooted among the 7

            factors outlines This study is important from a strategic marketing Organizational

            performances related issues are rooted among the 7 factors outlines These 7s are

            interconnected aligned and working together in high performing organizations

            56

            Structure

            The organizational structure of the company is based on the functional departments and the

            decision taken from top-level management of the company For analyzing and for taking

            decision the top management will consult the functional managers performance of various

            tasks in departments will be assigned to its functional head

            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

            associated information that shows who reports to whom and how tasks are both divided up and

            integrated

            Skill

            Usually in a foundry Industry two types of skills are required They are as follows

            1 Administrative skills

            2 Technical skills

            Administrative Skills

            Administrative skills are those skills which are very much necessary for office staff It

            involves managing the resources of the organization Cerebra integrated technologies limited

            is doing everything to impart these skills in its employees When the candidate is selected he

            will be given an on-the-job training for about 1 year and also training in each department to

            make the candidate familiar with the organization Every month a training program will be

            conducted wherein personalities having expertise in various fields give lectures

            Technical Skills

            Technical skills are those skills which are directly concerned with the production Shop-

            floor employees are expected to possess these skills to carry out the production activity

            smoothly

            In Cerebra integrated technologies limited they give more importance to technical

            knowledge than educational qualification

            57

            Different training programs are conducted to impart technical skills among employees When

            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

            the company gets its employees trained by external training agencies Guest lectures are

            arranged once in a month to help the employees update their knowledge with the industry

            level

            Cerebra integrated technologies limited continuously monitors the performance of the

            employees of various departments and identifies the training needs to be given for employees

            and for enhancing the skills of the employees

            Style

            The company follows a centralized system of decision-making Only the top management

            takes the decisions and the suggestions of the lower level employees are taken into

            consideration

            To study the style of functioning of Cerebra integrated technologies limited I have taken the

            purchasing activity as the parameter When the raw materials for production are out of stock

            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

            approach

            In Cerebra integrated technologies limited there exists an authoritarian approach when it

            comes to decision making Only the persons who are in higher authority take decisions about

            the day-to-day operations Thus decision-making is restricted to the upper layer of the

            management For eg While taking decisions regarding purchase only the MD and Director

            [commercial] will take decisions regarding the vendor quantity and quality of the raw

            material and tenders The higher authorities do everything There is no participative

            approach and most of the employees have no or very little knowledge about all the aspects of

            the companyrsquos administration

            58

            Strategy

            Strategy is about setting corporate goals defining steps needed to achieve these goals

            followed by systematic action and allocation of resources to achieve corporate goals

            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

            competition through its quality products with reasonable price To price their products

            reasonable they should minimize the cost as much as possible One way of doing this is by

            waste elimination

            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

            advance before starting production activity By using the good quality of raw materials the

            company can produce quality output without any damages or cracks in the castings Thus

            reducing the wastage

            Cerebra integrated technologies limited has one more strategy regarding waste elimination

            Ie by carrying out the production activity according to the procedure and under watchful

            eyes of the supervisors Thus there would be no room for the shop floor employees to

            commit any wrongdoing

            Staff

            Responsibility and Authority

            The company has defined responsibilities and authorities in order to facilitate effective

            implementation of quality management and these are communicated to relevant persons in

            the organization

            59

            Managing Director

            Responsibility

            1 Overall control of the company

            2 Ultimate responsibility for product quality

            3 Responsibility for customer satisfaction

            4 Responsibility for marketing

            5 New product development and process improvement

            6 Growth and profit

            Authority

            1 Approve quality assurance manual

            2 Interact with customers

            3 Approve capital goods

            4 Release the product whenever there is ambiguity

            5 Disposal of non-conforming products

            6 Sign cheque

            Director (Commercial)

            Responsibility

            1 Responsible for purchasing and supplier development

            2 Financial management including cash flow management

            3 Responsible for storersquos management

            4 Administration and personnel management

            5 Functions of managing director in his absence

            Authority

            1 Sign the purchase order

            2 Sign cheques

            3 Prepare the yearly budget and follow up

            4 Interact with statutory bodies and maintain records

            60

            Works Manager

            Responsibility

            1 Overall responsibility for production planning and control

            2 Overall responsibility for pattern equipment and product quality

            3 Safety and house-keeping of entire company

            4 Upkeep of all equipment

            5 Process improvement and productivity

            6 Training of production and quality control personnel

            7 Upkeep of relevant records

            Authority

            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

            reaching customer on time

            2 Introduce new production methodsmaterial to improve productivity and quality

            Manager Maintenance

            Responsibility

            1 Monitor and control the activity of the administration office

            2 Upkeep of statutory records

            3 Make payment to suppliers on due date

            4 Housekeeping in respective areas

            Authority

            1 Prepare and send chequesDDrsquos

            61

            Manager Accounts

            Responsibility

            1 Account all the vouchers and bills after acceptance from stores

            2 Maintain books of accounts

            3 Update all the accounts regularly

            4 Prepare financial statement at defined intervals

            5 Update the salary advance register

            6 Housekeeping in respective areas

            Authority

            1 Enter accounts data into the computer

            2 Raise debitcredit notes

            3 Issue stamped receipts for the payment received

            Assistant Manager Quality Control

            Responsibility

            1 NDT inspection

            2 Inspection of castings in first second and final stage

            3 Upkeep of related records

            4 Housekeeping in respective department

            Authority

            1 Authorized to inspect and release the product for next stages

            62

            Assistant Manager of Quality Assurance

            Responsibility

            1 Incoming and in-process inspection

            2 Overall responsibility of calibration of EMTE

            3 Training of quality assurance personnel

            Authority

            1 Accept the product at inward good stage

            2 Approve the liquid metal before pouring

            Chemist

            Responsibility

            1 Charge calculation

            2 Inspection of incoming materials

            3 Mechanical testing

            4 Housekeeping in the related areas

            Authority

            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

            Manager

            63

            Marketing and Administration Officer

            Responsibility

            1 Delivery challan cum invoice preparation with its related activities

            2 Central excise formalities and related activities

            3 Cash handling

            4 Upkeep and maintenance of the following records

            Authority

            1 Purchase stationery

            2 Co-ordinate with central excise department on behalf of the company

            Supervisory Moulding

            Responsibility

            1 Allocate the work for the workers based on planning

            2 Arrangements for production of moulding core as per planning and documented

            procedures

            3 Inspection of pattern and core box before and while production

            4 Ensure correct mixing of sand as per procedure

            5 To maintain a clean and neat working environment

            Authority

            1 Authorize to reject mouldscores in consent with assistant manager company

            Supervisor Maintenance

            Responsibility

            1 General house-keeping in all area

            2 Attending machine break down

            3 Arrangement for lining preparation

            64

            Authority

            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

            consent with the directors

            Supervisor Inspection

            Responsibility

            1 Inspection of castings in all stores

            2 Final clearance of castings before dispatch

            Authority

            1 Authority to clear material for dispatch in consent with Assistant Manager

            Purchase Officer

            Responsibility

            1 Local purchase

            2 Cash purchase

            3 Out station purchase follow up as and when assigned

            4 Attending bank work

            Authority

            1 Authorized to procure material from approved supplier in consent with Director

            (commercial)

            65

            Cashier Steno cum Typist

            Responsibility

            1 To prepare covering letters for the entire invoice towards dispatch of castings

            2 To prepare letterspayment reminders at defined intervals

            3 To maintain petty cash book daily

            Authority

            1 Make payment of Rs20000 against approval by the Director (commercial)

            2 Procure postal stamps and revenue stamps for office use

            The responsibilities and authorities of Management Representatives include the following

            a) Coordinating for the implementation and maintenance of the quality management

            system with other head of the departments in the company

            b) Coordinating and obtaining approval and updating the quality assurance manual

            documented procedures detailed procedures and process maps

            c) Reporting to management on the performance of the quality management including

            needs for improvement through management review meetings

            d) Ensuring awareness of customer requirements throughout the organization

            System

            Cerebra integrated technologies limited uses complete systemized processes in all fields like

            quality control systems performance measurement systems order execution systems

            Inventory control systems etc

            Inventory Control System

            Inventories constitute the most significant part of current assets of a majority of companies in

            India Inventories are stock of the product a company is manufacturing for sale and

            components that make up the product The various forms in which inventories exist in a

            manufacturing company are raw materials work in progress and finished goods

            66

            A manufacturing firm will have substantially high level of all three kinds of inventories

            While retail or wholesale firm will have a very high level of finished goods inventories and

            no raw material and work in progress inventory

            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

            inventory control technique which is popularly known as FIFO method In this method raw

            materials which bought first will be sent to the production department first The inventory

            system of Cerebra integrated technologies limited is very effective to have a control over the

            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

            stocking It maintains the level of raw materials at equilibrium This system works by

            estimating the production level for the next one-month and then it estimates the raw materials

            required to meet the production for the next one month If the stock of raw materials is not

            enough to meet the production level then it places an order for the raw materials that too one

            month in advance so that the production will not be affected even in case of any

            uncertainties

            Order Execution System

            The company receives the purchase order from its customer The purchase order may be in

            terms of written format or a verbal order The overall responsibility for review of purchase

            orders lies with the Managing Director As and when required Managing Director shall take

            the assistance of Assistant Manager Quality control and Assistant Manager Company for

            review of contract

            The following are the various steps taken by the organization to execute a purchase order

            from a customer

            1 All purchase orders receipt and then issued stamped with date of receipt and then

            issued to the Managing Director for study

            2 Managing Director shall study the technical and commercial requirements with

            respect to the following

            Technical

            a Normalwitness pouring

            b Third party inspection

            67

            c NDT requirements

            d Acid Picking requirements

            e Previous history of the product available in computer

            Commercial

            a Rate

            b Delivery period

            c Mode of Dispatch

            d Mode of Payment

            e Payment terms

            f KSTCST Number of customer

            g Dispatch destination address and mode of dispatch

            h One copy is sent to customer

            i One copy is filled to customer wise along with purchase order

            3 Managing Director shall interact with the customer and get the necessary clarifications

            regarding technical delivery and commercial conditions

            4 If everything is found correct Managing Director shall issue the purchase order for entering

            in computer

            5 The same shall be entered in computer and the purchase order shall be stamped

            accordingly

            6 An order acknowledgement shall necessarily have the following details other than items

            grade and rate and delivery date

            7 After the same is cleared by the Managing Director

            8 The concerned production department shall have an access to order acceptance from

            computer

            9 The production department will go for producing the products as per the requirement of the

            customer

            10 The dispatch section will send the products to the customer as per their requirement

            68

            Shared value

            Shared values include the core values which are the essential guiding principles doctrines

            and core purpose which encompass the companyrsquos business goals how it strives to achieve

            and the values it will uphold in determining corporate destiny

            Cerebra integrated technologies limited Shared values have two variables They are as

            follows

            1 Mission

            2 Corporate Objectives

            Serve the community around through welfare schemes

            In order to fulfill this shared value the Company is involving itself in many charity

            activities Like providing the necessities for the local schools and giving donations to

            charitable institutes

            To become a Global entity for the supply of finished Cast components in wide range

            of materials with highly committed and socially responsible employees

            The company in order to become a global entity with highly committed and socially

            responsible employees is putting all its efforts to make its employees skilled enough

            to handle any complex job To make the employees skilful the company is organizing

            training programs regularly The company is taking measures to create social

            awareness among its employees

            Strive towards making work environment safe and environment friendly

            To make the working environment safe for the employees the company has provided

            safety gears like safety goggles safety shoes safety clothing etc for its employees It

            is also taking measures to minimize the harm to the environment by recycling the

            sand and using it again for casting purpose

            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

            and supply products of high quality to the complete satisfaction of each and every

            customer and thus achieve leadership in market as reputed and reliable supplies

            Cerebra integrated technologies limited is giving due importance to the quality of its

            products There by achieving a sense of satisfaction among its customers The

            employees are made to perform the work with due concern to the quality of the

            69

            products Through its quality products the company wants to achieve leadership in

            market as reputed and reliable supplies

            Endeavoring to fulfill social responsibilities

            The company in order to fulfill its social responsibility has undertaken many

            community development projects which include donations to charitable institutions

            and providing necessities for local schools etc besides the company has a huge

            concern for environment Therefore it has made a policy to minimize harmful effects

            on the environment

            The company is committed to the following

            Continual prevention of pollution reduction of waste and consumption of

            resources in all its operations

            Promote environmental awareness among all employees and ensure their

            participation in implementing this environmental policy at their place of work

            SWOT ANALYSIS

            70

            A scan of the internal and external environment is an important part of the strategic planning

            process Environmental factors internal to the firm usually can be classified as strengths (S)

            weakness (W) and those external to the firms can be classified as opportunities (O) threats

            (T) Such an analysis of the strategic environment is referred as SWOT analysis

            Strength

            71

            1 Easy and timely availability of raw material

            2 The company is having expertise Human resource

            3 The company has equipped with latest technology

            4 The company has good machines for manufacturing purpose

            5 The company protects employees by giving safety equipments

            Weakness

            1 Lack of education among the workers in the lower cadre

            2 They have not given the additional facilities like cab facilities etc

            3 The company does not have its own products to sell It should rely heavily on

            customer orders

            4 Lack of space inside the production department

            5 The company more depends on the casual workforce in its production

            Opportunities

            72

            1 The company can expand its business in Europe which is a potential market for

            industrial machines

            2 By maintaining its quality of products the company can enter different foreign

            markets

            3 Presence of auto majors in the region especially in south India

            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

            quality of goods effectively and more efficiently

            Threats

            1 Pollution control norms laid by the government are getting stringent

            2 A liberal importexport policy has made the Chinese steel industries to enter India

            With its cheap products they can kill domestic industries

            3 Labour incentive

            4 Expensive transportation cost

            5 Industries heavily rely on non-renewable resources These resources may get

            exhausted

            FINDING AND CONCLUSION

            73

            Cerebra integrated technologies limited which are one of the IT solution industries

            FINDINGS

            The organization is not success in both domestic and export market to meet their

            demand

            The company is not providing proper training to their employees

            The company is financially sound

            Rising cost of raw materials

            Products processing facilities are not enough

            They should make more advertisements

            The name Cerebra integrated technologies limited itself stands for quality and

            pureness

            CONCLUSION

            74

            The Cerebra integrated technologies limited having the good working environment The

            employees are very happy to work is the Industry And this Industry is having good

            Infrastructure facility to develop the employees And industry was taking well initiative To

            strengthen their employees and also to improve the quality of life their employees

            Cerebra integrated technologies limited industry has posted a good performance with all-

            round improvement is production sales and profitability

            Lastly I conclude that the company is having good market for their product but also it has to

            give Advertisement for their product to create awareness in the minds of the customer The

            prospects of the company continued to be positive And also the industry has delivering

            superior value to the customerrsquos stake holders and other by providing good quality products

            LEARNING EXPERIENCE

            75

            The training has created a sense of practical exposure and enlightenment in my mind as to

            what actually an organization is and how theoretical concepts are practiced in with only

            theatrical knowledge several management concepts were slightly difficult to analyze

            However after implant training I have felt empowered with confidence to understand

            different management concepts in a pragmatic manner

            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

            MBA I also came across real problems faced by organization in technology human

            resources etc and the way in which the management tackled those problems

            During this implant training I realized that management is a backbone of every organization

            and without which every activity of organization will go haywire

            I came to know the importance of Management Information System [MIS] in the

            organization and how it assists the management in every aspect of its business and how it

            helps the management in the process of decision-making

            I came to know how communication acts as an important tool for the smooth functioning of

            the organization and how we should communicate on different channels and with different

            grades of peoples

            As we all know that finance is lifeblood of every organization I personally had a look at the

            finance department I came to know the importance of finance department and I came to

            know the different tools they use to have a control over the liquidity position of the company

            I came to know the importance of Managerial Knowledge such as planning organizing

            staffing directing controlling and decision-making I came to know about the rules

            regulation policies and procedures of the company and to what extent employees are

            following the rules and regulation laid down by the management I came to know about the

            punitive actions taken by the management against the individuals who breaks the rules and

            regulation of the company

            Apart from these I also came to know about the Leader ship traits such as ability to motivate

            counsel and train sub-ordinate in a humane approach to their problem develop personnel

            support and team spirit

            76

            In training also helped me in knowing the importance of group effort when compared to

            individual effort in organization In addition importance of human relations was known

            which helps the management getting the things done through its employees

            Personally I gained many valuable insights in Cerebra integrated technologies limited which

            help in my career It is about the working environment about dealing with the employees

            about the attitude required to sustain in an organization and so on

            In total I am very much benefited with this implant training Once again I thank the

            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

            out the implant training and expose myself to the corpor ate field and I thank all employers

            of Cerebra integrated technologies limited and as well as who are helping and for giving me

            continuous guidance to make this project work successful

            77

            BIBLIOGRAPHY

            The companyrsquos Reports are

            Quality Assurance Report

            Production Report

            Finance department Report

            Marketing department Report

            WEBSITE

            wwwcerebracomputerscom

            wwwwikipediacom

            Financial report - Financial section in Cerebra integrated technologies limited

            TEXT BOOKS

            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

            Edition) Pearson Education

            Cooper Donald R and Schindler Pamela S (2005) Business Research

            Methods (8th Edition) Tata McGraw Hill

            AshwathappaK (2005) Human Resource and Personal Management (3rd

            Edition) Tata McGraw-Hill

            BOOKS

            Company Magazines

            Hand books Catalogue Journals amp Reports

            78

            • The future of any Company depends on its ability to-
            • Responsibility and Authority
            • Managing Director
            • Responsibility
            • Authority
            • Director (Commercial)
            • Responsibility
            • Authority
            • Manager Accounts
            • Responsibility
            • Authority
            • Assistant Manager of Quality Assurance
            • Responsibility
            • Authority
            • Supervisory Moulding
            • Responsibility
            • Authority
            • Supervisor Maintenance
            • Responsibility

              Atari ships Pong one of the first really successful commercial video games

              In 1977 Atari enters the home computer market among others hellip1972

              Magnavox Odyssey first home video game along with Atari

              No processor combined analogdigital

              Plastic overlays on TV screen to get a background picture

              over 80000 Odyssey and over 20000 rifle packs sold in 1972

              Altogether ca 350000 made 1972 Colossal Cave a text-based adventure game

              Written by Will Crowther Will worked on developing the assembly language

              program for the original routers used in creating the ARPA net In their spare

              time the Crowthers both avid cavers explored and mapped portions of the

              Mammoth and Flint Ridge cave systems in Kentucky for the Cave Research

              Foundation

              Crowther wrote a computer simulation based on the maps for a Digital

              Equipment Corporation PDP-10 computer in FORTRAN His first version

              included caver jargon and many of the names of rooms in this version came from

              actual features in the caves Will had been exploring

              Unfortunately it was during this period that Crowthers marriage ended Feeling

              estranged from his two daughters and wanting to be closer to them he decided to

              write a program that they might enjoy

              Crowthers daughters enjoyed the game and it was passed from friend to friend

              during the early days of the Internet appearing on countless computers on and off

              the fledgling network What happened later with Colossal Cave

              In 1976 Don Woods was working at Stanford Universitys Stanford Artificial

              Intelligence Lab otherwise known by the acronym SAIL Woods found a copy of

              Crowthers rudimentary program left on one of the SAIL computers by some

              unknown Johnny Appleseed so to speak

              He contacted Crowther by the simple expedient of sending email to

              crowthersitename where site name was every computer then on the Internet

              only a mere handful of sites at the time After corresponding with Crowther and

              getting his blessings Woods greatly expanded the program

              Influenced by Tolkiens writing Woods added touches such as a troll elves and a

              volcano

              7

              Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

              code (with Woods and Crowthers blessings) from the original FORTRAN source

              into C for UNIX Most UNIX systems run successors of this C version Gillogly

              later ported the code to Heath kit and then IBM-PC personal computers with the

              help of Walt Bilofsky founder of The Software Tool works (which was

              eventually renamed Mindscape) This version was marketed in 1981 under the

              name The Original Adventure hellip1972

              Canadas Automatic Electronic Systems introduces the worlds first

              programmable word processor with a video screen the AES 90 The computer

              system uses magnetic disks for storage and a custom built microprocessor

              Gary Kildall implements PLI on the Intel 4004 processor

              The Peoples Computer Company is founded

              Bill Gates and Paul Allen form the Traf-O-Data company

              Traf-O-Data develops a primitive microcomputer based on Intels 8008

              microprocessor for recording automobile traffic flow on a highway

              5 14 inch diskettes first appear

              Xerox decides to build a personal computer to be used for research Project

              Alto begins

              1973

              Intel files a patent application for a memory system for a multichip digital

              computer

              The first prototype Alto workstation computer is turned on at Xerox Palo Alto

              Research Center Its first screen display is a bitmapped image of the Sesame

              Street character Cookie Monster

              The first operational Alto computer is completed at Xerox PARC

              Traf-O-Data shuts down It made about US$20000

              Design work is completed on the Micral the first non-kit computer based on a

              microprocessor (the Intel 8008) Built in France the Micral is advertised in the

              US but is not successful there

              The term microcomputer first appears in print in reference to the Micral

              1048708 In 1975 it is used on Soyuz-Apollo mission

              for calculating critical course-correction

              maneuvers

              8

              1974

              Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

              of memory It uses 6000 transistors based on 6- micron technology Speed is 064

              MIPS

              In a desperate act to save his failing calculator company MITS company owner

              Ed Roberts begins building a small computer based on Intels new 8080 chip

              with plans to sell it for the unheard of price of US$500

              MITS completes the first prototype Altair 8800 microcomputer

              Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

              program for a personal computer

              Altair

              Altair was one of the first successfully sold personal computer kits for do-it-

              yourself computing fans No monitor no keyboard

              Keyboard and cassette drive can be added

              Oscilloscope can be attached to be used as a display

              1974

              Railway Express loses Ed Roberts only prototype Altair computer route to New

              York for review and photography for publishing by Popular Electronics

              Les Solomon publisher of Popular Electronics receives Altair number 0001

              Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

              Electronics suggests the name Altair for Ed Roberts new microcomputer

              Altair was the name of where Star Treks Enterprise was going that night on TV

              9

              Popular Electronics publishes an article by MITS announcing the Altair 8800

              computer for US$439 in kit form It uses the Intel 8080 processor The Altair

              pictured on the cover of the magazine is actually a mock-up as an actual

              computer was not available

              Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

              that the microcomputer revolution is just beginning hellip1974

              Gary Kildall of Microcomputer Applications Associates develops the CPM

              operating system for Intel 8080-based systems

              Motorola introduces its 6800 chip an early 8-bit microprocessor used in

              microcomputers and industrial and automotive control devices The 6800 was

              designed by Chuck Peddle and Charlie Melear

              Brian Kernighan and Dennis Ritchie develop the C programming language

              RCA releases the 1802 processor running at a blazing 64 MHz It is considered

              one of the first RISC chips It is used on a variety of devices from video games to

              NASA space probes

              Engineer David Ahl suggests Digital Equipment produce an inexpensive version

              of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

              Gary Kildall and John Torode begin selling the CPM disk operating system for

              microcomputershellip1974 Alto

              Xerox releases the Alto computer

              A personal computer to be used for research

              Cost $32000

              Never produced for profit

              First serious machine to feature a modern user interface windows mouse etc

              invented by Engelbart in 1964

              1975

              Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

              interpreter for the Altair Despite never having touched an Altair before the

              BASIC works flawlessly

              Bill Gates and Paul Allen license their newly written BASIC to MITS their first

              customer This is the first computer language program written for a personal

              computer

              10

              The Xerox PARC-developed Gypsy word-processing system is first field tested

              by end-users Gypsy is one of the first word processors termed WYSIWYG

              meaning what you see is what you get Gypsy runs on the PARC-developed Alto

              personal computer 1975

              Fred Moore and Gordon French hold the first meeting of a new microcomputer

              hobbyists club in Frenchs garage in Menlo Park California 32 people meet

              including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

              Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

              an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

              the Altair

              Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

              company for $135000

              The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

              held at the Stanford AI lab 40 attend The name for the group is chosen Bay

              Area Amateur Computer Users Group - Homebrew Computer Club 1975

              Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

              MITS delivers the first generally-available Altair 8800 sold for US$375 with

              1KB memory

              MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

              At this point the Intel 8080 costs about US$150

              Bob Marsh delivers the first Processor Technology 4KB memory boards for the

              Altair

              At Xerox John Ellenby proposes they build the Alto II a modified Alto making

              it easier to produce more reliable and more easily maintained His request is

              approved

              Bill Gates and Paul Allen sign a licensing agreement with MITS for their

              implementation of the BASIC language

              Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

              Dick Heiser opens Arrow Head Computer Company subtitled The Computer

              Store in Los Angeles selling assembled Altairs boards peripherals and

              magazines This is the first retail computer store in the USA 1975

              Micom Data Systems ships its first product the Micom 2000 word processing

              computer

              11

              IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

              Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

              tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

              (Price over US$10000 )

              The first issue of Byte magazine is published

              MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

              8K editions

              Southwest Technical Products releases the M6800 computer kit

              Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

              6800 CPU 4KB RAM ROM monitor keyboard and video interface for

              US$650

              Scope of the study

              The scope of the organization study is concerned with in the Cerebra Integrated Technologies

              Limited it is one of the casting production organization The study is limited to understanding

              the finance production and other department in the organization

              Objectives of Study

              To study organization as a whole

              To study and understand the activities of various departments in the organization

              To do the SWOT analysis of the organization

              Limitations of the study

              The present study mainly focused on the primary data as well as secondary data In

              organization they did not disclose to give more information regarding each department

              Methodology

              In order to achieve the above stated objectives the study has covered both primary and

              secondary data

              12

              Primary Data

              Primary data is collected through the personal interview and discussion with the employees

              and also higher authorities in the organization and observation Method

              Secondary Data

              Secondary data is collected through the company manuals company profiles department

              manuals and websites text books

              Profile

              The management team at cerebra has combined experience of over 100 years in wireless and

              enterprise solutions We pride over selves as a complete business driven software service

              providing and working to words providing solution without burdening our partners with

              technology decisions with the vast experience of the team we have the process maturity team

              key solutions

              Cerebra provide to the solutions on various platforms like windows mobile system android

              blackberry and I phone I pad and have demonstrable prototypes ready

              Some of our solutions

              1 LBS for content distribution

              2 Logistics last mile delivery

              3 Bluetooth based content and coupon management

              4 SCMCRM for retail houses including a mobile web based pos

              5 On field sales and support

              6 RFIDBARCODE integration for asset and inventory tracking

              13

              Significance of products and components ready to deployed

              1 Mobile marketing platform

              2 Bluetooth based content delivery platform

              3 Supply chain solution for the retail

              4 Mobile application to handle distribution and route accounting

              5 Mobile application to handle courierrsquos distribution

              6 Integrators 3rd party ERPSCMCRMs

              7 Mobile application to handle in line sales and support

              14

              Company profile

              CEREBRA INTEGRATED TECHNOLOGIES LTD

              Commenced its business in 1992 starting with the hardware sector amp later expanded to

              provide software services IT training ampconsulting and today offers total IT training amp

              consulting and today offers total IT solutions comprising LPO BPOampKPO Services

              Cerebra is public limited company and services its customers are served through jars in the

              USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

              contract standards

              Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

              survived the through times and is moving on achieve its mission being one among the top it

              solutions provider in the globe

              Started Integrated Technologies a partnership firm was established 25th July 1992 by

              technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

              system and trading in peripherals components etc Cerebra were converted to a public

              limited company limit in December 1993

              15

              Cerebra began its endeavor for backward integration started manufacturing motherboards

              Add-on cards etc Company turned net worth positive bagged large order for contact

              manufacturing from Indian and USA customers for energy meters RFJD products ticketing

              machines etc

              VISION STATEMENT

              To be a nimble amp effective IT Integration company

              MISSION STATEMENT

              To create value for customers through innovative IT solutions with a commitment to

              excellence

              To enable customers amp partners to leverage information technology to the fullest extent

              To enable partners amp employees to deliver relevant amp proven technologies to customers

              16

              OBJECTIVES

              The main objective of cerebra is to deliver a combination of proven software amp hardware

              solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

              real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

              system supported by the companyrsquos vast exposure in the information technology Cerebra with its

              existing business of IT Infrastructure provide its customers a significant ROI advantage in

              providing a complete solution both in hardware amp software segments Cerebra focus on the retail

              amp health care sectors amp provide solutions through its existing products amp components

              With the vast experience of the team we have the process maturity to deliver turnkey solutions

              The management team at cerebra has a combined experience of over 100 years in wireless amp

              enterprise solutions

              Continuous product review amp improvement in quality

              Individually amp collectively all employees of cerebra integrated technologies limited

              strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

              in the cost amp establish better employment

              Ensure quality of personnel at all levels amp provide then the right work environment job

              satisfaction amp professional challenges

              Provide a healthy blend of employees who have grown with the organization amp those

              selected from outside

              Ensure employment of minimum number of personnel amp avoid surpluses

              Motivate employees to be increasingly achievement oriented Identify personnel with

              potential for growth

              Provide adequate opportunities for personnel to improve the level of their professional

              knowledge

              Personnel with talent amp potential for growth to be developed to shoulder higher

              responsibilities

              To imbibe the spirit of quality in every employee in the organization amp promote team

              work

              PRODUCT PROFILE

              17

              The salient features of the company are

              The company is known for quality PCBrsquos The company has designed developed and

              manufactured special type of PCBrsquos are

              Single sided PCBrsquos

              Double sided PCBrsquos

              Glass epoxy PCBrsquos

              The company has having types of PCBrsquos

              Manufacturing Design

              The company is at present using the latest computerized design and drawing to achieve the high

              standards applicable and the company is technically superior to other competitors in the market

              The design department is headed by a qualified experienced manager with over twenty years of

              experience in the design field being specially trained and assisted by qualified engineers

              Surface mounts technology [SMT]

              Surface mount device[SMD]

              Quality

              The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

              to quality norms at every stage of manufacture

              Quality policy

              Manufacture quality PCBrsquos to the satisfaction of our customers

              Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

              the field of information technology comparable to the best in the world Cerebra with the active

              involvement of all its employees shall strive to deliver products amp services of the highest quality

              to customers ensuring their complete satisfaction The Quality policy shall be understood amp

              maintained at all levels of the organization amp shall be implemented through its adherence to

              specific amp measurable quality objectives

              TOTAL QUALITY PROCESS

              18

              The following basic principles of to achieve TQM and ISO for the organization

              1 Customer Focus- Anticipation of future requirements

              2 Leadership ndash Motivate his team

              3 Process Approach- Value added activity

              4 System Approach- Collection of Process

              5 Involvement of people- How to motivate the people to achieve the desired goal

              6 Continual improvement-

              7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

              8 Mutually Beneficial Customers relationship

              Standards in cerebra integrated technologies ltd

              Design conforms to Indian standards specification

              The PCBrsquos are provided with standard accessories can be provided on

              request

              Product Range

              SMD resistor packages

              Resistor- o4o2

              o6o3

              o8o5

              1206=gt [regular]

              1210

              PCB ASSEMBLY FLOW CHART

              19KIT IQA

              1 COUNTING

              2 VERIFYING FOR THE MAKE

              3 VERFICATION WITH BOM

              20

              KITTING

              KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

              SMD LODING

              EQUIPMENT

              A1BAKE BARE PCB FOR 4 HOUR 1000C

              2 BAKE BGA FOR 4 HOURS 1250C

              B1SCREEN PRINTER SETTING

              2 PASTE SOFTING

              3 SAMPLE PRINTING

              4 PASTE POSITION amp SHAPE CHECKING

              5 PCB SERIALIZATION amp FIDUCIAL CLEANING

              C1SMT PROGAMME FILE LOADING

              2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

              3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

              D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

              DEK 248

              PHILIPS TOPAZ

              PHILIPS EMERALD

              LCS FEEDER FOR BGA ampFINE PITCH

              SMT TRAIL RUN

              BOARD

              WORKIN

              SMT MOUNTING FOR MASS MFG

              INSP BEFORE

              REFLOW

              CORRECTION

              REFLOW

              VISUAL INSPECTION

              CORRECTION

              21

              SMT MOUNTING FOR MASS MFG

              IPQC FOR 10

              SAMPLING

              DOUBLE

              SIDED

              PTH LOADING

              COMPONENT PREPARATION

              EQUIPMENT

              STUFFING

              VISUAL INSPECTION

              CORRECTION

              WAVE SOLDERING

              VITRONICS SOLTEC WAVE SOLDERING MACHINE

              LEAD

              POST SOLDERING

              TOUCH UP

              PCB PRINTED CIRCUIT BOARD

              22

              POST SOLDERING

              COMPONENT

              MOUNTING

              FINAL INSPECTION

              IPQC FOR 10

              SAMPLING

              REWORK FUNCTIONAL

              TESTEER

              CORRECTION

              FUNCTIONAL TESTER

              LABELING

              BARCODING

              PACKING

              OUT WARD STORES amp DESPATCH

              WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

              PLAIN BOARDS

              ASSEMBLY BOARD

              Work Instruction

              23

              Title Philips GEM and Philips emerald

              Purpose

              The work instruction is applicable in cerebra integrated technologies ltd

              Responsibility

              All associates technical engineers and quality staffs are responsible for carrying out this quality

              Precautions

              Ensure operator wear heal strap or write strap and grounded while performing the quality

              Procedure

              1 Ensure machine is free from dust partials

              2 Ensure machine is set as per prescribed parametersrsquo by process team

              3 Ensure daily PML preventive maintains is done at the begin of the shift

              4 Clear the components reject in provided in the machine on daily basis

              5 Any feeders issues are found identity the same and report to the concern person

              6 Switch off the machines when not in use

              Title Pre reflow instruction

              24

              Purpose

              The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

              during the PCBA assembly

              Scope

              This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

              technologies limited

              Responsibility

              All the associates Technicians engineers and quality r staff are responsible for carrying out of

              this activity

              Safety perception

              a Ensure all concerned associates wearing wrist strap and grounded properly

              b Store the pub assemblies in a antistatic bins trays or magazine

              Procedure

              Perform the inspection activity and check for

              a Alignment of the components

              b Missing components

              c Orientation of the components

              d Role of the components

              e Mount manual placement components if any ensure nearby components are not disturbed

              while manual maintaining

              Process of qualification for reflow soldering

              25

              1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

              prints screen prints the solders pate on the PCB and carry out visual inspection for solder

              paste print on the pads of to PCB The deposited solder paste shall over the minimum of

              80 print the land pad area if the solder paste print is not ok adjust the parameter to get

              the good solder print Then more the predetermined no of PCBs for screen printing record

              the set parameter

              2 Place the SMD components using topaz and emerald pick and place machine using

              correct program to operate the machine be for work instruction

              3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

              the SMD components placed PCBs in the reflow oven check the temp profile for PCB

              and record the temp profile

              4 After the reflow soldering carry out the visual inspection on all the cards record in the

              process SMD inspection work sheet

              5 If the no of post soldering defects is less than 5 of total no solder defects and individual

              defects is within control limit and if there is no problems then the process is qualified

              TITLE POST REFLOW INSPECTION

              26

              PURPOSE

              The purpose of this WI is to give the details of performing post reflow inspection in post

              reflow inspection stage

              SCOPE

              This work instruction is applicable in cerebra integrated technologies ltd

              Responsibility

              All associates technical engineers and quality staffs are responsible for carrying out this

              activity

              Precautions

              Ensure operator wear wrist strop and grounded while performing the activity

              Procedures

              27

              1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

              2 Ensure operators perform inspection activity as per relevant documents like BOM

              [bill of material] Pedro or reference cards if available

              3 Ensure inspection failed cards are kept separately with clear identification amp kept in

              NCM [non-conformance material] area for rework

              4 Ensure operator performs inspection through magnifier only

              5 And inspection the PCB a for following defeats

              Components value

              Components alignment amp Orientation

              Missing components tomb stone amp solder-balls

              Extra components amp bridging

              CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

              GOVERNMENT

              Bharat sanchar nigam limited

              Railways

              ONGC

              NIO

              High courts

              Post offices

              CPWD

              IGCAR

              PUBLIC SECTOR UNITS

              ITI LIMITED

              HAL

              28

              NAL

              BHEL

              BEML

              BEL

              ECIL

              CMC

              OTHER MAJOR CUSTOMERS

              KIOCL

              VXL Instruments

              Dickenson fowler ltd

              KMF LTD

              Stump vision

              B-commerce Info system

              Indian-Dept of Industries KSSIDC

              CORPORATE

              Pidilite Industries

              Lucent

              Alcate

              Trent limited

              Thermax

              BPL

              OTIS Group

              Siemens

              LampT

              Himalaya Drugs

              BANKS

              Bank of India

              29

              Reserve Bank of India

              Canara Bank

              Union Bank of India

              Allahabad Bank

              UCO Bank

              Vysya Bank

              Infrastructure Management

              As Enterprises scale their IT infrastructure to support business growth managing global

              networks database applications becomes a herculean task which can over whelm internal

              resources

              Cerebra provide comprehensives services to help organizations optimize critical it staff Our

              Infrastructure Management services offer a complete portfolio of solutions amp for managing

              enterprise It Infrastructures enable clients to

              Reduce the total cost of IT operations

              Focus limited IT resources on core business activities

              Rationalize IT staffing costs

              Optimize IT assets utilization

              Facilitate service delivery

              Improve uptime

              HARDWARE

              Contract Manufacturing EMS

              30

              Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

              Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

              place machines vitronics reflow amp soldering machines along with the latest equipments for

              inspection amp quality control

              Cerebra help companies to choose correct method of contract manufacturing to save money

              time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

              that the customer is able to deliver world products to its customers

              Cerebra provides EMS to customers who do not have the necessary infrastructure for

              procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

              Computing solutions

              Cerebra are one of the well known brands for personal computers servers laptops amp

              workstations Cerebra range of products that cover entire IT requirements of its customers

              Cerebra are able to offer end to end solution companies IT requirements

              Desktop PCrsquos

              Notebook

              Servers

              Networking

              E-Waste Recycling Facility

              Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

              players in this world which has huge potential not only in terms of generating huge revenues

              amp profits for the company amp its share holders but also wants to contribute in big way the

              green environment issues that have taken off cerebra recognize that it would be a big social

              responsibility to truly set up a world class e-waste facility

              In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

              facility in India The e-waste road map that this partnership will adopt would be chalked out

              sin 3 phases

              31

              a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

              Indiarsquos largest recycle facility

              b Second phases- Setting up of copper smelting plant amp other base metal extraction

              plants

              c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

              Cerebra have approached this partnership to provide technical amp Management

              consultancy

              1) Repair refurbish amp reuse of all electronic amp electrical equipment

              2) Salvage components amp sell it back to the manufacturers concerned

              3) Fully integrated e-waste management amp base metal recycling

              4) PGM recovery amp its refining processes

              5) Waste management at sources

              6) Total support in scrap handling collection transport documentation shipping amp

              [export] amp other areas

              7) 100 recycling of all collected e-waste [zero land fill]

              8) World class security system

              9) Integrated EHS system [ISO amp OHSAS standard]

              10) Web-based trading services amp accessibility

              11) Logistics amp warehousing facility worldwide

              12) Technical advice on plant layout

              13) Training of technical personnel

              14) Commissioning of day to day operations amp

              15) Market support

              SOLUTIONS

              32

              Cerebra specialize in the outsourced product development application software development

              and offshore software outsourcing services in the enterprise and mobility areas We work

              specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

              enhancement into the wireless and enterprise domains

              bull Setting up a dedicated off-shore development center

              bull Offshore product development services

              bull Cerebra has Domain expertise ndash retail logistics healthcare and education

              bull SCM CRM Enterprise integration

              We provide solutions for a dynamic environment where business and technology strategies

              converge Our approach focuses on new ways of combining IT innovation in existing

              business framework and also to leverage the clients existing IT infrastructure The activities

              under this area of offerings are

              bull Mobile Strategy formation

              bull Infrastructure Design

              bull Application Development

              bull Data Synchronization

              bull Enterprise Intranet on the move

              Cerebra provides the solutions on various platforms like Windows mobile Symbian

              Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

              solutions

              bull LBS for content distribution

              bull Logistics ndash last mile delivery

              bull Bluetooth based content and coupon management

              bull SCMCRM for retail houses including a mobileweb based POS

              bull on field Sales and Support

              bull RFIDBarcode integration for asset and inventory tracking

              Achievements amp Awards

              33

              The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

              14000 for pollution standard

              ORGANISATIONAL STRUCTURE

              34

              An organizational structure defines how job tasks are formally divided grouped amp co-

              ordinate The chapter ii deals with the organizational structure the organization structure is a

              complete Picture about the organization The structure of an organization plays a significant

              role in charting out its path to success An efficient structure facilitates co-ordination amp

              smooth intertwining of employees amp communication systems The organization adopts

              different structural pattern at different stages of its lifecycle The form of an organization that

              is evident in the way divisions departments functions amp people link together amp interact

              Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

              may be represented by an organization chart The complexityrsquos structure is often proportional

              to its size amp its geographic dispersal The traditional organization structure for many

              businesses in the 20thcentury was the bureaucracy originally defined by max Weber

              BASIC ORGANIZATION STUCTURE

              An organization is a social entity composed of two or more persons who work together

              towards the attainment of common goals For the organization to work as a cohesive unit it is

              essential that a formal structure of reporting amp control be established among the different

              members of organizationhelliphellip

              35

              ORGANISATION CHART

              CHAIRMAN

              The above organization structure shows the following points

              36

              BOARD OF DIRECTORS

              MANAGING DIRECTOR

              EXECUTIVE DIRECTOR

              DYGENRAL MANAGER

              MANAGER-PERSONNAL amp ADMINISTRATION

              MANAGER- PRODUCTION MAINTENANCE

              MANAGER- DESIGNQC TRANSPORT

              MANAGER PROJECT SECURITY amp VIGILANCE

              MANAGER- PURCHASE STORES COMPUTER VACANT

              MANAGER MARKETING

              FINANCE MANAGER IC

              DYMANAGER TPS

              DYMANAGER QCTESTING

              ASSTENGINEER- PURCHASE amp STORES

              ASSTENGINEER- MAINTENANCETRANSPORT

              ASSTENGINEER-TPS

              ASSTENGINEER-TPSWINDING

              ASSTENGINEER- QUALITY CONTROL

              ASSTENGINEER- QUALITY CONTROL

              1) Hierarchy relationship between different department members

              2) Participative management

              3) Cooperative work culture

              4) Standardized of polices

              5) Decentralized decision making system provided that some exceptions-

              Valuable amp economical decisions are taken by top level management only So it is

              centralized decision making

              In all major decisions will be taken from board of directors they have full control over the

              administration they will control the executive and general managers these board of directors

              are selected by SAIL But the general manager of will have full control over the deputy

              managers of project HRD production and material departments

              These deputy managers will have full control over their respective area and they have a right

              to take minor decisions regarding over their respective area

              37

              FUNCTIONAL AREAS

              PRODUCTION DEPARTMENT

              HUMAN RESOURCES DEPARTMENT

              MARKETING DEPARTMENT

              FINANCE DEPARTMENT

              Production Department

              Production department performs the function of producing finished goods from the basic raw

              materials The manufacturing is headed by a group head whose main objective is to plan

              execute co-ordinate and control all production activities with available resources inputs

              equipment and facilities

              Objectives

              1 To ensure direct and co-ordinate the activities

              2 To ensure Quality Output

              The Main functions of this Department are as follows

              1 Procure the Raw materials

              2 Store the Raw materials which are procured

              3 Process the raw materials which are procured in the production and to turn them into

              finished goods

              4 In addition not to stop in any circumstances but only to perform round the clock and

              round the year

              38

              DIRECTOR

              PERSONNEL MANAGER

              Human Resource Department

              The personnel department is one of the most important functional departments in every

              organization Only with the help this department the organization can make efficient use of

              the available work force for providing the desired product to the customer with desired

              quality and reasonable price at the right time

              Department Structure

              The Personnel Manager is responsible for carrying out all the personnel management work

              like recruitment selection training performance appraisal promotion wages and salary

              employee welfare etc To carry out these functions the Personnel Manager takes suggestions

              from the Managing Director whenever necessary

              The future of any Company depends on its ability to-

              Train and upgrade skill sets of its employees

              Extract and retain talent

              Robust performance appraisal and reward system

              Manage and full fill expectations

              Evolve performance parameters with respect to key result areas

              39

              HUMAN RESOURCE DEVELOPMENT

              Resource is any means of supply which can be drawn on when necessary To develop means

              to grow mature and make progress in the desired direction Developing a human being in to

              a resource means making him or her into a person of resourcefulness initiative wittedness

              cleverness talent and ability

              Human Resource Development is considered to be a super specialty of HRM It is a process

              by which the employees of an organization are helped in planned and continuous manner to

              acquire new capabilities and sharpen existing capabilities that may be required to perform

              their present functions or expected future voles

              HRD is a process which is geared towards developing the general enabling capabilities of

              employees as individuals so that they can discover and exploit their own inner potential for

              their own and or organization development purposes HRD strives to develop an

              organizational culture where superior subordinate relationships team different sub units are

              strong and contribute to the organizational health dynamisms and pride of employees

              Training programs are as follows

              FRESH ENTRANTS

              Induction and orientation

              COMPETENCE ENHANCEMENT

              Technical

              Multi skill training

              Managerial

              SPECIFIC AREA

              Safety

              Environment

              Cost control and deduction

              Quality

              EXTERNAL TRAINING

              OTHER AREAS

              Hindi training

              40

              GOALS OF HRD

              Development of individual capacity

              Development of competitive in relations job being performed

              Development of corporate approach

              Development interpersonal relationship

              Development of overall organization culture

              Role of HRD

              Human resources planning

              Human resources accounting

              Human resources allocation and role planning

              Human resources training and development

              Human resources maintenance

              Climate development of HRD

              Activities of HRD

              Training need identification

              Training needs assessment

              Training needs justification

              Budgeting and controlling of cost

              Selection of learning process

              Planning designing conducting the training procedure

              Evolution of program through the trainee and feedback records

              41

              Training Objectives

              To help the trainee

              To improve knowledge skill attitude amp performance

              To develop competence to increase productivity

              To prepare for greater responsibility

              To improve interpersonal relationship

              To equip with modern tools amp techniques of to harness best of the human resources

              and maintains industrial harmony

              Modern how to develop self and his subordinates

              Recruitment sources

              This company considers both internal and external sources for recruitment Internal sources

              include the employees who are already on the payroll Whenever any vacancy occurs

              somebody within the organization with necessary qualification is promoted to that job

              External sources are obtained by giving advertisements in state and local newspapers

              Recruitment

              It is the process of searching for prospective employees and stimulating them to apply for

              jobs in the organization so that the right person for accomplishing organization and

              departmental objectives will fill up organization vacancies

              In order to ensure that the right type of persons are available to the concern in the right

              number at the right place the following steps are taken

              The candidate will be given an application form through which the Personnel Manager can

              come to know about the candidate with respect to the following

              Educational qualification

              Experience

              Skills possessed by the candidate

              Salary expecting

              42

              Screening of Applications

              Interview

              Physical Examination

              Placement

              Selection

              The intention of the selection process is to choose the best-qualified and suitable candidate

              for unfilled jobs The objective of the selection decision is to choose the individual who can

              most suitably perform the given job

              The selection procedure is essentially a series of steps through which additional information

              is secured about the applicant at any stage the candidate may be rejected due to non-

              compatibility Therefore selection is actually a negative process of rejecting the unit

              candidates

              The selection procedure followed by the company is as follows

              Training and Development

              The company gives only on-the-job training Usually on-the-job methods of training are as

              follows

              Job rotation

              Coaching

              Job instruction

              Committee assignments

              43

              After the selection of candidates the candidates will be given on-the-job training in an

              organization for 1 year If the candidate performance in this year is satisfactory as per the

              requirement of the company then the candidate is selected as an employee for the company

              This period of 1 year is known as the probationary period for the candidate When the

              performance of the candidate is unsatisfactory then the company will provide further training

              to the candidate to make him fully equipped to work in the organization

              Safety of the Employees

              1 Safety shoes will be given to every shop floor employee once in 6 months

              2 Safety uniform will be given to every shop floor employees

              3 Pairs of uniform will be given once in a year

              4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

              group insurance as well

              5 Every employee in the organization will be medically examined once a year

              Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

              1st shift-----------------------------6am to 2pm

              2nd shift----------------------------2pm to 10pm

              Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

              Wages

              Wages in the wide sense mean any economic compensation paid by the employer under some

              contract to his worker for the services rendered by him

              In this company the wages are fixed according to the government norms At the time of

              appointment the company fixes the wages which is higher than the government norms After

              a certain period the wages will be fixed according to the experience of the worker

              44

              Absenteeism

              An absentee is a person who habitually stays away from the job There are several causes for

              absenteeism which are as follows

              Maladjustment with the working condition

              Industrial fatigue

              Alcoholism

              Low level of wages

              Family problems

              Unhealthy working conditions

              Unsound personnel policies

              The company follows a procedure with respect to absenteeism If the worker is frequently

              absent show cause notice is given If the absence is continued by the worker maximum

              three-show cause notices are given If the absence is continued then the company will issue a

              charge sheet If the absence is further continued the management conducts an in-house

              enquiry During the enquiry the management decides as to whether the worker should

              continue in his job or not

              Performance appraisal

              Production head or Works Manager will give the questionnaire to the employees working in

              the production department and based on their answers for the questions the ranking will be

              given for each worker and depending upon the rank the worker will be put in the certain

              position

              If any worker scores less marks then he will be made to work hard and achieve the goal

              They will tell him his weakness and strengths in the particular field and motivate him to

              achieve his goal and rectify his mistakes for achieving the organizational objectives

              45

              Promotion

              In this company the promotion is given based on seniority-cum-merit The management will

              also take the following considerations while promoting an employee

              Behavior of the worker

              Attendance of the worker

              Efficiency of the worker

              46

              Marketing Department

              The marketing department performs marketing activity by supplying the products to the

              customers within the mentioned time and the product is transferred to the domestic customers

              by the road transportation and overseas customers by means of ships

              Marketing Channels

              Marketing channel decisions are among the most critical decisions facing marketing The

              channels chosen intimately affect all other marketing decisions

              As the company is a manufacturing concern it undertakes the following type of marketing

              channels

              The company gets order directly from its customers and it directly delivers the finished

              products to its customers as it has producer-customer type of marketing channel

              Marketing Strategies

              Usually the Company follows the following marketing strategies

              Quick delivery

              Better quality

              Service after sales

              47

              CUSTOMERS

              COMPANY

              Marketing Segmentation

              Market segmentation means dividing the market into different segments or sectors In this

              company market segmentation is made on the basis of components

              Packaging

              Packaging is normally not done for rough castings unless it is specified by the customer in

              which case due care shall be taken to follow the customerrsquos specification only nice castings

              are packed in the boxes

              Handling of customer complaints

              The details of customersrsquo complaints corrective action taken etc shall be

              recorded on corrective action report and a copy shall be sent to the customer

              Whenever possible customer confirmation is obtained

              Managing Director shall forward the same to the Manager-Quality control for the

              investigation

              Based on the result of investigation the complaints are bifurcated as Genuine

              Casual complaints

              All genuine complaints are thoroughly investigated and a suitable corrective and

              preventive action is taken recorded and given to the concerned department for

              further action

              All casual complaints from the customer are informed accordingly

              The managing director shall receive complaints from the customers A complaint

              number is allotted and an acknowledgement is sent to customers

              Records

              The following records shall be maintained by marketing department

              1 Enquiries and Quotation

              2 Purchase orders from customer and its Amendments

              3 Verbal order

              4 Order Acceptance

              5 Delivery challen cum Invoice

              48

              Finance Department

              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

              pool of funds These funds come from a variety of sources investors or shareholders

              creditors who lend in money and past earnings retained in business Funds provided from

              these sources are committed to a number of uses Fixed assets used in production of a product

              or service inventory used in production of marketable goods cash and securities used for

              transaction and liquidity purposes

              The sales of the company are accompanied with sales bills which are generated from

              computer The terms of sales varies from 30 days 60 days and for few customers the

              document is sent through Bank for payment

              The export sales are against payment through Bank with a credit period of 45 days from the

              date of shipment

              The purchase of raw materials component parts and consumables are affected against a credit

              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

              day of the month irrespective of the material receipt date

              Department Structure

              DIRECTOR COMMERCIAL

              FINANCE MANAGER

              CASHIER STENO TYPIST

              The main functions of Finance Department are as follows

              1 Making the payment as salary to the employees

              2 Meeting the manufacturing expenses of the organization

              3 Preparing financial statement of the organization

              4 Maintaining the liquidity position of the company

              5 Helping the management in taking financial decision

              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

              7 Making payments to the suppliers

              8 Receiving receipts from the customers

              49

              Accounting Procedure

              The company follows cash and credit basis of accounting of its income and expenditures

              The income of the company is fo0rm sale of castings development of patterns for new items

              and by sale of bye products The major expenditures are power charges manufacturing

              expense labour raw materials and consumable spares administrative and selling expense

              interest

              The following are the books and records maintained by cerebra integrated technologies

              Limited

              Subsidiary BooksRecords

              This register is maintained to keep track of the material in-warded GRN wise and to enable to

              effect payment on the due dates on the basis of the credit terms Immediately after accepting

              the material by store and counter signed by the quality Assurance Department the necessary

              entries are made in the registrar

              Customer RegisterBill Register

              This register is maintained to keep track of the sales made to each and individual customer

              The follows are maintained customer wise and the detail of invoice number and date and

              value with cumulative value is maintained in the register This register also helps to make

              follow up for payment The entries in the register are made immediately after the invoice is

              generated from the computer

              The receipt of payment against each customer and invoice is also entered in the register to

              enable to know the balance outstanding customer wise

              Salary advance register

              This register is maintained to know the advance outstanding employee wise Immediately

              after issue of advance the necessary entries are made in this register Similarly after receipt

              of advance through slips the entries are made in this register to know the exact balances of

              advance employee wise

              50

              Customer Rejection Register

              This register is maintained to keep track of customer rejection of castings

              Immediately after receipt of rejected castings the GRN is made and the entries are made in

              the computer and the computer list is enclosed with the GRN to made entries in the customer

              rejection register where in the details of rejection via invoice number grade quantity and

              weight value excise duty sales tax and forwarding are made

              Books of Accounts

              Petty Cash Book

              This is day book maintained by the cashier by making necessary entries of receipt of cash and

              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

              the Director and then necessary entries are made in the books through computer

              The vouchers should be filled in all respect with date debitcredit account name paid to the

              received from whom amount in words and figures If the payment is made above Rs500-

              necessary signatures should be taken on affixing rupee one revenue stamp

              Bank book

              Since the company has availed cash credit and bill discounting facility from bank two

              separate bank books for cash credit and bill discounting are maintained

              The receipt of payment through chequedemand draft and payment through chequedemand

              draft is maintained in the register The balance of the book should tally with the balance in

              the books of accounts maintained in a computer

              In the bill discounting register The bills lodged with bankers for discounting are entered and

              the over draw amount against the discounted bills necessary credit entries are made in the

              register to arrive at the actual balance against the sanctioned working capital

              51

              General ledger

              This ledger gives the details of transactions effected by the company at any point of time The

              receipt and payment of cash as well as the receipt and payment of bank are posted to

              respective accounts in the general ledger This ledger should be updated on day to day basis

              to know the actual balance of each account The trail balance and receipt and payment are

              made at each month end which should necessarily tally The profit and loss account is also

              arrived on the basis of the trail balance which can be arrived month wise quarterly half

              yearly or yearly

              Inventory management

              Inventories constitute the most significant part of current assets of a majority of companies

              in India Inventories are stock of the product a company is manufacturing for sale and

              components that make up the product The various forms in which inventories exist in a

              manufacturing company are raw materials work in progress and finished goods

              A manufacturing firm will have substantially high level of all the three kinds of inventories

              While retail or wholesale firm will have a very high level o finished goods inventories and

              no raw material and work in progress inventory

              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

              of inventory control technique which is popularly known as FIFO method In this method

              raw material which bought first will be sent to the production department first

              Cost of production

              The following items determine the cost of production of the product

              Price of raw materials

              Labour costs

              Other production costs

              Market condition

              52

              Mode of Payment

              1 Advance Payment

              The firm takes an advance payment of 20 to 25 of price from the new customers

              2 Credit

              The firm gives credit facility to its old customers which is secured by the following

              - Invoice performance credit

              - Letter of credit

              53

              CERBRA INTEGRATED

              TECHNOLOGIES LIMITED

              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

              CONSOLIDATEDBALANCESHEETAS 30-9-2010

              54

              Particulars 30-9-2010 30-9-2009

              INCOME

              Sales amp Services 588808535 503398844

              Other Income 8458654 1291991

              TOTAL 597267189 504690834

              EXPENDITURE

              Materials 565924569 471247636

              Manufacturing amp Administration Expenses 15640011 16247496

              Marketing Expenses 249660 127791

              Interestamp Financial Charges 248640 382737

              Depreciation 1588627 2055635

              TOTAL 583651507 490061295

              Profit Before Extraordinary Items 13615681 14629539

              Profit [loss] Before Taxation 13615681 14629539

              Provision for Taxation

              MAT 2524347 (1894)

              Profit[loss] after tax transferred to balance 11091334 14631433

              Sheet

              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

              55

              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

              Sources of funds

              Share Holderrsquos Funds 159555820 150740820

              Share Application Money 29211000 5643501

              Reserves amp Surplus 242157224 242157224

              Minority interest 334875 ------

              Grand Total 431258919 398541545

              Application of funds

              Fixed Assets

              Gross Block 46078186 46259057

              Less Depreciation 28342562 26103945

              Net Block 17735625 20155113

              Deferred Tax Assets 63249 ----

              Investment cost 2000 2000

              Current Assets Loans amp Advances

              Sundry Debtors 318650954 337538013

              Cash amp Bank Balance 12439646 9113641

              Loans amp Advances 114671053 45651808

              445761654 392303462

              Less Current Liabilities amp Provisions

              Current Liabilities 293343081 290079690

              Provisions 2810681 1999

              Net Current Assets 149607892 102221773

              Profit amp loss Account 263850154 276162659

              Grand Total 431258919 398541545

              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

              late 1970s to help managers address the difficulties of change The model shows that

              organizational immune systems and the many interconnected variables involved make change

              complex and that an effective change effort must address many of these issues

              simultaneously This is often a daunting managerial challenge

              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

              (subordinate goals) Skill

              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

              Richard defines that it was because of these factors the Japanese companies excelled over

              American firms A very important feature of this Model is that McKinsey consultants in their

              studies of several firms have extensively tested it

              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

              major premise of the model is that many performances related issues are rooted among the 7

              factors outlines This study is important from a strategic marketing Organizational

              performances related issues are rooted among the 7 factors outlines These 7s are

              interconnected aligned and working together in high performing organizations

              56

              Structure

              The organizational structure of the company is based on the functional departments and the

              decision taken from top-level management of the company For analyzing and for taking

              decision the top management will consult the functional managers performance of various

              tasks in departments will be assigned to its functional head

              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

              associated information that shows who reports to whom and how tasks are both divided up and

              integrated

              Skill

              Usually in a foundry Industry two types of skills are required They are as follows

              1 Administrative skills

              2 Technical skills

              Administrative Skills

              Administrative skills are those skills which are very much necessary for office staff It

              involves managing the resources of the organization Cerebra integrated technologies limited

              is doing everything to impart these skills in its employees When the candidate is selected he

              will be given an on-the-job training for about 1 year and also training in each department to

              make the candidate familiar with the organization Every month a training program will be

              conducted wherein personalities having expertise in various fields give lectures

              Technical Skills

              Technical skills are those skills which are directly concerned with the production Shop-

              floor employees are expected to possess these skills to carry out the production activity

              smoothly

              In Cerebra integrated technologies limited they give more importance to technical

              knowledge than educational qualification

              57

              Different training programs are conducted to impart technical skills among employees When

              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

              the company gets its employees trained by external training agencies Guest lectures are

              arranged once in a month to help the employees update their knowledge with the industry

              level

              Cerebra integrated technologies limited continuously monitors the performance of the

              employees of various departments and identifies the training needs to be given for employees

              and for enhancing the skills of the employees

              Style

              The company follows a centralized system of decision-making Only the top management

              takes the decisions and the suggestions of the lower level employees are taken into

              consideration

              To study the style of functioning of Cerebra integrated technologies limited I have taken the

              purchasing activity as the parameter When the raw materials for production are out of stock

              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

              approach

              In Cerebra integrated technologies limited there exists an authoritarian approach when it

              comes to decision making Only the persons who are in higher authority take decisions about

              the day-to-day operations Thus decision-making is restricted to the upper layer of the

              management For eg While taking decisions regarding purchase only the MD and Director

              [commercial] will take decisions regarding the vendor quantity and quality of the raw

              material and tenders The higher authorities do everything There is no participative

              approach and most of the employees have no or very little knowledge about all the aspects of

              the companyrsquos administration

              58

              Strategy

              Strategy is about setting corporate goals defining steps needed to achieve these goals

              followed by systematic action and allocation of resources to achieve corporate goals

              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

              competition through its quality products with reasonable price To price their products

              reasonable they should minimize the cost as much as possible One way of doing this is by

              waste elimination

              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

              advance before starting production activity By using the good quality of raw materials the

              company can produce quality output without any damages or cracks in the castings Thus

              reducing the wastage

              Cerebra integrated technologies limited has one more strategy regarding waste elimination

              Ie by carrying out the production activity according to the procedure and under watchful

              eyes of the supervisors Thus there would be no room for the shop floor employees to

              commit any wrongdoing

              Staff

              Responsibility and Authority

              The company has defined responsibilities and authorities in order to facilitate effective

              implementation of quality management and these are communicated to relevant persons in

              the organization

              59

              Managing Director

              Responsibility

              1 Overall control of the company

              2 Ultimate responsibility for product quality

              3 Responsibility for customer satisfaction

              4 Responsibility for marketing

              5 New product development and process improvement

              6 Growth and profit

              Authority

              1 Approve quality assurance manual

              2 Interact with customers

              3 Approve capital goods

              4 Release the product whenever there is ambiguity

              5 Disposal of non-conforming products

              6 Sign cheque

              Director (Commercial)

              Responsibility

              1 Responsible for purchasing and supplier development

              2 Financial management including cash flow management

              3 Responsible for storersquos management

              4 Administration and personnel management

              5 Functions of managing director in his absence

              Authority

              1 Sign the purchase order

              2 Sign cheques

              3 Prepare the yearly budget and follow up

              4 Interact with statutory bodies and maintain records

              60

              Works Manager

              Responsibility

              1 Overall responsibility for production planning and control

              2 Overall responsibility for pattern equipment and product quality

              3 Safety and house-keeping of entire company

              4 Upkeep of all equipment

              5 Process improvement and productivity

              6 Training of production and quality control personnel

              7 Upkeep of relevant records

              Authority

              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

              reaching customer on time

              2 Introduce new production methodsmaterial to improve productivity and quality

              Manager Maintenance

              Responsibility

              1 Monitor and control the activity of the administration office

              2 Upkeep of statutory records

              3 Make payment to suppliers on due date

              4 Housekeeping in respective areas

              Authority

              1 Prepare and send chequesDDrsquos

              61

              Manager Accounts

              Responsibility

              1 Account all the vouchers and bills after acceptance from stores

              2 Maintain books of accounts

              3 Update all the accounts regularly

              4 Prepare financial statement at defined intervals

              5 Update the salary advance register

              6 Housekeeping in respective areas

              Authority

              1 Enter accounts data into the computer

              2 Raise debitcredit notes

              3 Issue stamped receipts for the payment received

              Assistant Manager Quality Control

              Responsibility

              1 NDT inspection

              2 Inspection of castings in first second and final stage

              3 Upkeep of related records

              4 Housekeeping in respective department

              Authority

              1 Authorized to inspect and release the product for next stages

              62

              Assistant Manager of Quality Assurance

              Responsibility

              1 Incoming and in-process inspection

              2 Overall responsibility of calibration of EMTE

              3 Training of quality assurance personnel

              Authority

              1 Accept the product at inward good stage

              2 Approve the liquid metal before pouring

              Chemist

              Responsibility

              1 Charge calculation

              2 Inspection of incoming materials

              3 Mechanical testing

              4 Housekeeping in the related areas

              Authority

              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

              Manager

              63

              Marketing and Administration Officer

              Responsibility

              1 Delivery challan cum invoice preparation with its related activities

              2 Central excise formalities and related activities

              3 Cash handling

              4 Upkeep and maintenance of the following records

              Authority

              1 Purchase stationery

              2 Co-ordinate with central excise department on behalf of the company

              Supervisory Moulding

              Responsibility

              1 Allocate the work for the workers based on planning

              2 Arrangements for production of moulding core as per planning and documented

              procedures

              3 Inspection of pattern and core box before and while production

              4 Ensure correct mixing of sand as per procedure

              5 To maintain a clean and neat working environment

              Authority

              1 Authorize to reject mouldscores in consent with assistant manager company

              Supervisor Maintenance

              Responsibility

              1 General house-keeping in all area

              2 Attending machine break down

              3 Arrangement for lining preparation

              64

              Authority

              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

              consent with the directors

              Supervisor Inspection

              Responsibility

              1 Inspection of castings in all stores

              2 Final clearance of castings before dispatch

              Authority

              1 Authority to clear material for dispatch in consent with Assistant Manager

              Purchase Officer

              Responsibility

              1 Local purchase

              2 Cash purchase

              3 Out station purchase follow up as and when assigned

              4 Attending bank work

              Authority

              1 Authorized to procure material from approved supplier in consent with Director

              (commercial)

              65

              Cashier Steno cum Typist

              Responsibility

              1 To prepare covering letters for the entire invoice towards dispatch of castings

              2 To prepare letterspayment reminders at defined intervals

              3 To maintain petty cash book daily

              Authority

              1 Make payment of Rs20000 against approval by the Director (commercial)

              2 Procure postal stamps and revenue stamps for office use

              The responsibilities and authorities of Management Representatives include the following

              a) Coordinating for the implementation and maintenance of the quality management

              system with other head of the departments in the company

              b) Coordinating and obtaining approval and updating the quality assurance manual

              documented procedures detailed procedures and process maps

              c) Reporting to management on the performance of the quality management including

              needs for improvement through management review meetings

              d) Ensuring awareness of customer requirements throughout the organization

              System

              Cerebra integrated technologies limited uses complete systemized processes in all fields like

              quality control systems performance measurement systems order execution systems

              Inventory control systems etc

              Inventory Control System

              Inventories constitute the most significant part of current assets of a majority of companies in

              India Inventories are stock of the product a company is manufacturing for sale and

              components that make up the product The various forms in which inventories exist in a

              manufacturing company are raw materials work in progress and finished goods

              66

              A manufacturing firm will have substantially high level of all three kinds of inventories

              While retail or wholesale firm will have a very high level of finished goods inventories and

              no raw material and work in progress inventory

              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

              inventory control technique which is popularly known as FIFO method In this method raw

              materials which bought first will be sent to the production department first The inventory

              system of Cerebra integrated technologies limited is very effective to have a control over the

              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

              stocking It maintains the level of raw materials at equilibrium This system works by

              estimating the production level for the next one-month and then it estimates the raw materials

              required to meet the production for the next one month If the stock of raw materials is not

              enough to meet the production level then it places an order for the raw materials that too one

              month in advance so that the production will not be affected even in case of any

              uncertainties

              Order Execution System

              The company receives the purchase order from its customer The purchase order may be in

              terms of written format or a verbal order The overall responsibility for review of purchase

              orders lies with the Managing Director As and when required Managing Director shall take

              the assistance of Assistant Manager Quality control and Assistant Manager Company for

              review of contract

              The following are the various steps taken by the organization to execute a purchase order

              from a customer

              1 All purchase orders receipt and then issued stamped with date of receipt and then

              issued to the Managing Director for study

              2 Managing Director shall study the technical and commercial requirements with

              respect to the following

              Technical

              a Normalwitness pouring

              b Third party inspection

              67

              c NDT requirements

              d Acid Picking requirements

              e Previous history of the product available in computer

              Commercial

              a Rate

              b Delivery period

              c Mode of Dispatch

              d Mode of Payment

              e Payment terms

              f KSTCST Number of customer

              g Dispatch destination address and mode of dispatch

              h One copy is sent to customer

              i One copy is filled to customer wise along with purchase order

              3 Managing Director shall interact with the customer and get the necessary clarifications

              regarding technical delivery and commercial conditions

              4 If everything is found correct Managing Director shall issue the purchase order for entering

              in computer

              5 The same shall be entered in computer and the purchase order shall be stamped

              accordingly

              6 An order acknowledgement shall necessarily have the following details other than items

              grade and rate and delivery date

              7 After the same is cleared by the Managing Director

              8 The concerned production department shall have an access to order acceptance from

              computer

              9 The production department will go for producing the products as per the requirement of the

              customer

              10 The dispatch section will send the products to the customer as per their requirement

              68

              Shared value

              Shared values include the core values which are the essential guiding principles doctrines

              and core purpose which encompass the companyrsquos business goals how it strives to achieve

              and the values it will uphold in determining corporate destiny

              Cerebra integrated technologies limited Shared values have two variables They are as

              follows

              1 Mission

              2 Corporate Objectives

              Serve the community around through welfare schemes

              In order to fulfill this shared value the Company is involving itself in many charity

              activities Like providing the necessities for the local schools and giving donations to

              charitable institutes

              To become a Global entity for the supply of finished Cast components in wide range

              of materials with highly committed and socially responsible employees

              The company in order to become a global entity with highly committed and socially

              responsible employees is putting all its efforts to make its employees skilled enough

              to handle any complex job To make the employees skilful the company is organizing

              training programs regularly The company is taking measures to create social

              awareness among its employees

              Strive towards making work environment safe and environment friendly

              To make the working environment safe for the employees the company has provided

              safety gears like safety goggles safety shoes safety clothing etc for its employees It

              is also taking measures to minimize the harm to the environment by recycling the

              sand and using it again for casting purpose

              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

              and supply products of high quality to the complete satisfaction of each and every

              customer and thus achieve leadership in market as reputed and reliable supplies

              Cerebra integrated technologies limited is giving due importance to the quality of its

              products There by achieving a sense of satisfaction among its customers The

              employees are made to perform the work with due concern to the quality of the

              69

              products Through its quality products the company wants to achieve leadership in

              market as reputed and reliable supplies

              Endeavoring to fulfill social responsibilities

              The company in order to fulfill its social responsibility has undertaken many

              community development projects which include donations to charitable institutions

              and providing necessities for local schools etc besides the company has a huge

              concern for environment Therefore it has made a policy to minimize harmful effects

              on the environment

              The company is committed to the following

              Continual prevention of pollution reduction of waste and consumption of

              resources in all its operations

              Promote environmental awareness among all employees and ensure their

              participation in implementing this environmental policy at their place of work

              SWOT ANALYSIS

              70

              A scan of the internal and external environment is an important part of the strategic planning

              process Environmental factors internal to the firm usually can be classified as strengths (S)

              weakness (W) and those external to the firms can be classified as opportunities (O) threats

              (T) Such an analysis of the strategic environment is referred as SWOT analysis

              Strength

              71

              1 Easy and timely availability of raw material

              2 The company is having expertise Human resource

              3 The company has equipped with latest technology

              4 The company has good machines for manufacturing purpose

              5 The company protects employees by giving safety equipments

              Weakness

              1 Lack of education among the workers in the lower cadre

              2 They have not given the additional facilities like cab facilities etc

              3 The company does not have its own products to sell It should rely heavily on

              customer orders

              4 Lack of space inside the production department

              5 The company more depends on the casual workforce in its production

              Opportunities

              72

              1 The company can expand its business in Europe which is a potential market for

              industrial machines

              2 By maintaining its quality of products the company can enter different foreign

              markets

              3 Presence of auto majors in the region especially in south India

              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

              quality of goods effectively and more efficiently

              Threats

              1 Pollution control norms laid by the government are getting stringent

              2 A liberal importexport policy has made the Chinese steel industries to enter India

              With its cheap products they can kill domestic industries

              3 Labour incentive

              4 Expensive transportation cost

              5 Industries heavily rely on non-renewable resources These resources may get

              exhausted

              FINDING AND CONCLUSION

              73

              Cerebra integrated technologies limited which are one of the IT solution industries

              FINDINGS

              The organization is not success in both domestic and export market to meet their

              demand

              The company is not providing proper training to their employees

              The company is financially sound

              Rising cost of raw materials

              Products processing facilities are not enough

              They should make more advertisements

              The name Cerebra integrated technologies limited itself stands for quality and

              pureness

              CONCLUSION

              74

              The Cerebra integrated technologies limited having the good working environment The

              employees are very happy to work is the Industry And this Industry is having good

              Infrastructure facility to develop the employees And industry was taking well initiative To

              strengthen their employees and also to improve the quality of life their employees

              Cerebra integrated technologies limited industry has posted a good performance with all-

              round improvement is production sales and profitability

              Lastly I conclude that the company is having good market for their product but also it has to

              give Advertisement for their product to create awareness in the minds of the customer The

              prospects of the company continued to be positive And also the industry has delivering

              superior value to the customerrsquos stake holders and other by providing good quality products

              LEARNING EXPERIENCE

              75

              The training has created a sense of practical exposure and enlightenment in my mind as to

              what actually an organization is and how theoretical concepts are practiced in with only

              theatrical knowledge several management concepts were slightly difficult to analyze

              However after implant training I have felt empowered with confidence to understand

              different management concepts in a pragmatic manner

              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

              MBA I also came across real problems faced by organization in technology human

              resources etc and the way in which the management tackled those problems

              During this implant training I realized that management is a backbone of every organization

              and without which every activity of organization will go haywire

              I came to know the importance of Management Information System [MIS] in the

              organization and how it assists the management in every aspect of its business and how it

              helps the management in the process of decision-making

              I came to know how communication acts as an important tool for the smooth functioning of

              the organization and how we should communicate on different channels and with different

              grades of peoples

              As we all know that finance is lifeblood of every organization I personally had a look at the

              finance department I came to know the importance of finance department and I came to

              know the different tools they use to have a control over the liquidity position of the company

              I came to know the importance of Managerial Knowledge such as planning organizing

              staffing directing controlling and decision-making I came to know about the rules

              regulation policies and procedures of the company and to what extent employees are

              following the rules and regulation laid down by the management I came to know about the

              punitive actions taken by the management against the individuals who breaks the rules and

              regulation of the company

              Apart from these I also came to know about the Leader ship traits such as ability to motivate

              counsel and train sub-ordinate in a humane approach to their problem develop personnel

              support and team spirit

              76

              In training also helped me in knowing the importance of group effort when compared to

              individual effort in organization In addition importance of human relations was known

              which helps the management getting the things done through its employees

              Personally I gained many valuable insights in Cerebra integrated technologies limited which

              help in my career It is about the working environment about dealing with the employees

              about the attitude required to sustain in an organization and so on

              In total I am very much benefited with this implant training Once again I thank the

              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

              out the implant training and expose myself to the corpor ate field and I thank all employers

              of Cerebra integrated technologies limited and as well as who are helping and for giving me

              continuous guidance to make this project work successful

              77

              BIBLIOGRAPHY

              The companyrsquos Reports are

              Quality Assurance Report

              Production Report

              Finance department Report

              Marketing department Report

              WEBSITE

              wwwcerebracomputerscom

              wwwwikipediacom

              Financial report - Financial section in Cerebra integrated technologies limited

              TEXT BOOKS

              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

              Edition) Pearson Education

              Cooper Donald R and Schindler Pamela S (2005) Business Research

              Methods (8th Edition) Tata McGraw Hill

              AshwathappaK (2005) Human Resource and Personal Management (3rd

              Edition) Tata McGraw-Hill

              BOOKS

              Company Magazines

              Hand books Catalogue Journals amp Reports

              78

              • The future of any Company depends on its ability to-
              • Responsibility and Authority
              • Managing Director
              • Responsibility
              • Authority
              • Director (Commercial)
              • Responsibility
              • Authority
              • Manager Accounts
              • Responsibility
              • Authority
              • Assistant Manager of Quality Assurance
              • Responsibility
              • Authority
              • Supervisory Moulding
              • Responsibility
              • Authority
              • Supervisor Maintenance
              • Responsibility

                Jim Gillogly at the Rand Corporation spent several weeks in 1976 porting the

                code (with Woods and Crowthers blessings) from the original FORTRAN source

                into C for UNIX Most UNIX systems run successors of this C version Gillogly

                later ported the code to Heath kit and then IBM-PC personal computers with the

                help of Walt Bilofsky founder of The Software Tool works (which was

                eventually renamed Mindscape) This version was marketed in 1981 under the

                name The Original Adventure hellip1972

                Canadas Automatic Electronic Systems introduces the worlds first

                programmable word processor with a video screen the AES 90 The computer

                system uses magnetic disks for storage and a custom built microprocessor

                Gary Kildall implements PLI on the Intel 4004 processor

                The Peoples Computer Company is founded

                Bill Gates and Paul Allen form the Traf-O-Data company

                Traf-O-Data develops a primitive microcomputer based on Intels 8008

                microprocessor for recording automobile traffic flow on a highway

                5 14 inch diskettes first appear

                Xerox decides to build a personal computer to be used for research Project

                Alto begins

                1973

                Intel files a patent application for a memory system for a multichip digital

                computer

                The first prototype Alto workstation computer is turned on at Xerox Palo Alto

                Research Center Its first screen display is a bitmapped image of the Sesame

                Street character Cookie Monster

                The first operational Alto computer is completed at Xerox PARC

                Traf-O-Data shuts down It made about US$20000

                Design work is completed on the Micral the first non-kit computer based on a

                microprocessor (the Intel 8008) Built in France the Micral is advertised in the

                US but is not successful there

                The term microcomputer first appears in print in reference to the Micral

                1048708 In 1975 it is used on Soyuz-Apollo mission

                for calculating critical course-correction

                maneuvers

                8

                1974

                Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

                of memory It uses 6000 transistors based on 6- micron technology Speed is 064

                MIPS

                In a desperate act to save his failing calculator company MITS company owner

                Ed Roberts begins building a small computer based on Intels new 8080 chip

                with plans to sell it for the unheard of price of US$500

                MITS completes the first prototype Altair 8800 microcomputer

                Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

                program for a personal computer

                Altair

                Altair was one of the first successfully sold personal computer kits for do-it-

                yourself computing fans No monitor no keyboard

                Keyboard and cassette drive can be added

                Oscilloscope can be attached to be used as a display

                1974

                Railway Express loses Ed Roberts only prototype Altair computer route to New

                York for review and photography for publishing by Popular Electronics

                Les Solomon publisher of Popular Electronics receives Altair number 0001

                Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

                Electronics suggests the name Altair for Ed Roberts new microcomputer

                Altair was the name of where Star Treks Enterprise was going that night on TV

                9

                Popular Electronics publishes an article by MITS announcing the Altair 8800

                computer for US$439 in kit form It uses the Intel 8080 processor The Altair

                pictured on the cover of the magazine is actually a mock-up as an actual

                computer was not available

                Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

                that the microcomputer revolution is just beginning hellip1974

                Gary Kildall of Microcomputer Applications Associates develops the CPM

                operating system for Intel 8080-based systems

                Motorola introduces its 6800 chip an early 8-bit microprocessor used in

                microcomputers and industrial and automotive control devices The 6800 was

                designed by Chuck Peddle and Charlie Melear

                Brian Kernighan and Dennis Ritchie develop the C programming language

                RCA releases the 1802 processor running at a blazing 64 MHz It is considered

                one of the first RISC chips It is used on a variety of devices from video games to

                NASA space probes

                Engineer David Ahl suggests Digital Equipment produce an inexpensive version

                of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

                Gary Kildall and John Torode begin selling the CPM disk operating system for

                microcomputershellip1974 Alto

                Xerox releases the Alto computer

                A personal computer to be used for research

                Cost $32000

                Never produced for profit

                First serious machine to feature a modern user interface windows mouse etc

                invented by Engelbart in 1964

                1975

                Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

                interpreter for the Altair Despite never having touched an Altair before the

                BASIC works flawlessly

                Bill Gates and Paul Allen license their newly written BASIC to MITS their first

                customer This is the first computer language program written for a personal

                computer

                10

                The Xerox PARC-developed Gypsy word-processing system is first field tested

                by end-users Gypsy is one of the first word processors termed WYSIWYG

                meaning what you see is what you get Gypsy runs on the PARC-developed Alto

                personal computer 1975

                Fred Moore and Gordon French hold the first meeting of a new microcomputer

                hobbyists club in Frenchs garage in Menlo Park California 32 people meet

                including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

                Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

                an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

                the Altair

                Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

                company for $135000

                The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

                held at the Stanford AI lab 40 attend The name for the group is chosen Bay

                Area Amateur Computer Users Group - Homebrew Computer Club 1975

                Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

                MITS delivers the first generally-available Altair 8800 sold for US$375 with

                1KB memory

                MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

                At this point the Intel 8080 costs about US$150

                Bob Marsh delivers the first Processor Technology 4KB memory boards for the

                Altair

                At Xerox John Ellenby proposes they build the Alto II a modified Alto making

                it easier to produce more reliable and more easily maintained His request is

                approved

                Bill Gates and Paul Allen sign a licensing agreement with MITS for their

                implementation of the BASIC language

                Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

                Dick Heiser opens Arrow Head Computer Company subtitled The Computer

                Store in Los Angeles selling assembled Altairs boards peripherals and

                magazines This is the first retail computer store in the USA 1975

                Micom Data Systems ships its first product the Micom 2000 word processing

                computer

                11

                IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

                Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

                tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

                (Price over US$10000 )

                The first issue of Byte magazine is published

                MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

                8K editions

                Southwest Technical Products releases the M6800 computer kit

                Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

                6800 CPU 4KB RAM ROM monitor keyboard and video interface for

                US$650

                Scope of the study

                The scope of the organization study is concerned with in the Cerebra Integrated Technologies

                Limited it is one of the casting production organization The study is limited to understanding

                the finance production and other department in the organization

                Objectives of Study

                To study organization as a whole

                To study and understand the activities of various departments in the organization

                To do the SWOT analysis of the organization

                Limitations of the study

                The present study mainly focused on the primary data as well as secondary data In

                organization they did not disclose to give more information regarding each department

                Methodology

                In order to achieve the above stated objectives the study has covered both primary and

                secondary data

                12

                Primary Data

                Primary data is collected through the personal interview and discussion with the employees

                and also higher authorities in the organization and observation Method

                Secondary Data

                Secondary data is collected through the company manuals company profiles department

                manuals and websites text books

                Profile

                The management team at cerebra has combined experience of over 100 years in wireless and

                enterprise solutions We pride over selves as a complete business driven software service

                providing and working to words providing solution without burdening our partners with

                technology decisions with the vast experience of the team we have the process maturity team

                key solutions

                Cerebra provide to the solutions on various platforms like windows mobile system android

                blackberry and I phone I pad and have demonstrable prototypes ready

                Some of our solutions

                1 LBS for content distribution

                2 Logistics last mile delivery

                3 Bluetooth based content and coupon management

                4 SCMCRM for retail houses including a mobile web based pos

                5 On field sales and support

                6 RFIDBARCODE integration for asset and inventory tracking

                13

                Significance of products and components ready to deployed

                1 Mobile marketing platform

                2 Bluetooth based content delivery platform

                3 Supply chain solution for the retail

                4 Mobile application to handle distribution and route accounting

                5 Mobile application to handle courierrsquos distribution

                6 Integrators 3rd party ERPSCMCRMs

                7 Mobile application to handle in line sales and support

                14

                Company profile

                CEREBRA INTEGRATED TECHNOLOGIES LTD

                Commenced its business in 1992 starting with the hardware sector amp later expanded to

                provide software services IT training ampconsulting and today offers total IT training amp

                consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                Cerebra is public limited company and services its customers are served through jars in the

                USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                contract standards

                Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                survived the through times and is moving on achieve its mission being one among the top it

                solutions provider in the globe

                Started Integrated Technologies a partnership firm was established 25th July 1992 by

                technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                system and trading in peripherals components etc Cerebra were converted to a public

                limited company limit in December 1993

                15

                Cerebra began its endeavor for backward integration started manufacturing motherboards

                Add-on cards etc Company turned net worth positive bagged large order for contact

                manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                machines etc

                VISION STATEMENT

                To be a nimble amp effective IT Integration company

                MISSION STATEMENT

                To create value for customers through innovative IT solutions with a commitment to

                excellence

                To enable customers amp partners to leverage information technology to the fullest extent

                To enable partners amp employees to deliver relevant amp proven technologies to customers

                16

                OBJECTIVES

                The main objective of cerebra is to deliver a combination of proven software amp hardware

                solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                existing business of IT Infrastructure provide its customers a significant ROI advantage in

                providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                amp health care sectors amp provide solutions through its existing products amp components

                With the vast experience of the team we have the process maturity to deliver turnkey solutions

                The management team at cerebra has a combined experience of over 100 years in wireless amp

                enterprise solutions

                Continuous product review amp improvement in quality

                Individually amp collectively all employees of cerebra integrated technologies limited

                strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                in the cost amp establish better employment

                Ensure quality of personnel at all levels amp provide then the right work environment job

                satisfaction amp professional challenges

                Provide a healthy blend of employees who have grown with the organization amp those

                selected from outside

                Ensure employment of minimum number of personnel amp avoid surpluses

                Motivate employees to be increasingly achievement oriented Identify personnel with

                potential for growth

                Provide adequate opportunities for personnel to improve the level of their professional

                knowledge

                Personnel with talent amp potential for growth to be developed to shoulder higher

                responsibilities

                To imbibe the spirit of quality in every employee in the organization amp promote team

                work

                PRODUCT PROFILE

                17

                The salient features of the company are

                The company is known for quality PCBrsquos The company has designed developed and

                manufactured special type of PCBrsquos are

                Single sided PCBrsquos

                Double sided PCBrsquos

                Glass epoxy PCBrsquos

                The company has having types of PCBrsquos

                Manufacturing Design

                The company is at present using the latest computerized design and drawing to achieve the high

                standards applicable and the company is technically superior to other competitors in the market

                The design department is headed by a qualified experienced manager with over twenty years of

                experience in the design field being specially trained and assisted by qualified engineers

                Surface mounts technology [SMT]

                Surface mount device[SMD]

                Quality

                The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                to quality norms at every stage of manufacture

                Quality policy

                Manufacture quality PCBrsquos to the satisfaction of our customers

                Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                the field of information technology comparable to the best in the world Cerebra with the active

                involvement of all its employees shall strive to deliver products amp services of the highest quality

                to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                maintained at all levels of the organization amp shall be implemented through its adherence to

                specific amp measurable quality objectives

                TOTAL QUALITY PROCESS

                18

                The following basic principles of to achieve TQM and ISO for the organization

                1 Customer Focus- Anticipation of future requirements

                2 Leadership ndash Motivate his team

                3 Process Approach- Value added activity

                4 System Approach- Collection of Process

                5 Involvement of people- How to motivate the people to achieve the desired goal

                6 Continual improvement-

                7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                8 Mutually Beneficial Customers relationship

                Standards in cerebra integrated technologies ltd

                Design conforms to Indian standards specification

                The PCBrsquos are provided with standard accessories can be provided on

                request

                Product Range

                SMD resistor packages

                Resistor- o4o2

                o6o3

                o8o5

                1206=gt [regular]

                1210

                PCB ASSEMBLY FLOW CHART

                19KIT IQA

                1 COUNTING

                2 VERIFYING FOR THE MAKE

                3 VERFICATION WITH BOM

                20

                KITTING

                KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                SMD LODING

                EQUIPMENT

                A1BAKE BARE PCB FOR 4 HOUR 1000C

                2 BAKE BGA FOR 4 HOURS 1250C

                B1SCREEN PRINTER SETTING

                2 PASTE SOFTING

                3 SAMPLE PRINTING

                4 PASTE POSITION amp SHAPE CHECKING

                5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                C1SMT PROGAMME FILE LOADING

                2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                DEK 248

                PHILIPS TOPAZ

                PHILIPS EMERALD

                LCS FEEDER FOR BGA ampFINE PITCH

                SMT TRAIL RUN

                BOARD

                WORKIN

                SMT MOUNTING FOR MASS MFG

                INSP BEFORE

                REFLOW

                CORRECTION

                REFLOW

                VISUAL INSPECTION

                CORRECTION

                21

                SMT MOUNTING FOR MASS MFG

                IPQC FOR 10

                SAMPLING

                DOUBLE

                SIDED

                PTH LOADING

                COMPONENT PREPARATION

                EQUIPMENT

                STUFFING

                VISUAL INSPECTION

                CORRECTION

                WAVE SOLDERING

                VITRONICS SOLTEC WAVE SOLDERING MACHINE

                LEAD

                POST SOLDERING

                TOUCH UP

                PCB PRINTED CIRCUIT BOARD

                22

                POST SOLDERING

                COMPONENT

                MOUNTING

                FINAL INSPECTION

                IPQC FOR 10

                SAMPLING

                REWORK FUNCTIONAL

                TESTEER

                CORRECTION

                FUNCTIONAL TESTER

                LABELING

                BARCODING

                PACKING

                OUT WARD STORES amp DESPATCH

                WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                PLAIN BOARDS

                ASSEMBLY BOARD

                Work Instruction

                23

                Title Philips GEM and Philips emerald

                Purpose

                The work instruction is applicable in cerebra integrated technologies ltd

                Responsibility

                All associates technical engineers and quality staffs are responsible for carrying out this quality

                Precautions

                Ensure operator wear heal strap or write strap and grounded while performing the quality

                Procedure

                1 Ensure machine is free from dust partials

                2 Ensure machine is set as per prescribed parametersrsquo by process team

                3 Ensure daily PML preventive maintains is done at the begin of the shift

                4 Clear the components reject in provided in the machine on daily basis

                5 Any feeders issues are found identity the same and report to the concern person

                6 Switch off the machines when not in use

                Title Pre reflow instruction

                24

                Purpose

                The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                during the PCBA assembly

                Scope

                This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                technologies limited

                Responsibility

                All the associates Technicians engineers and quality r staff are responsible for carrying out of

                this activity

                Safety perception

                a Ensure all concerned associates wearing wrist strap and grounded properly

                b Store the pub assemblies in a antistatic bins trays or magazine

                Procedure

                Perform the inspection activity and check for

                a Alignment of the components

                b Missing components

                c Orientation of the components

                d Role of the components

                e Mount manual placement components if any ensure nearby components are not disturbed

                while manual maintaining

                Process of qualification for reflow soldering

                25

                1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                the good solder print Then more the predetermined no of PCBs for screen printing record

                the set parameter

                2 Place the SMD components using topaz and emerald pick and place machine using

                correct program to operate the machine be for work instruction

                3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                and record the temp profile

                4 After the reflow soldering carry out the visual inspection on all the cards record in the

                process SMD inspection work sheet

                5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                defects is within control limit and if there is no problems then the process is qualified

                TITLE POST REFLOW INSPECTION

                26

                PURPOSE

                The purpose of this WI is to give the details of performing post reflow inspection in post

                reflow inspection stage

                SCOPE

                This work instruction is applicable in cerebra integrated technologies ltd

                Responsibility

                All associates technical engineers and quality staffs are responsible for carrying out this

                activity

                Precautions

                Ensure operator wear wrist strop and grounded while performing the activity

                Procedures

                27

                1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                2 Ensure operators perform inspection activity as per relevant documents like BOM

                [bill of material] Pedro or reference cards if available

                3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                NCM [non-conformance material] area for rework

                4 Ensure operator performs inspection through magnifier only

                5 And inspection the PCB a for following defeats

                Components value

                Components alignment amp Orientation

                Missing components tomb stone amp solder-balls

                Extra components amp bridging

                CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                GOVERNMENT

                Bharat sanchar nigam limited

                Railways

                ONGC

                NIO

                High courts

                Post offices

                CPWD

                IGCAR

                PUBLIC SECTOR UNITS

                ITI LIMITED

                HAL

                28

                NAL

                BHEL

                BEML

                BEL

                ECIL

                CMC

                OTHER MAJOR CUSTOMERS

                KIOCL

                VXL Instruments

                Dickenson fowler ltd

                KMF LTD

                Stump vision

                B-commerce Info system

                Indian-Dept of Industries KSSIDC

                CORPORATE

                Pidilite Industries

                Lucent

                Alcate

                Trent limited

                Thermax

                BPL

                OTIS Group

                Siemens

                LampT

                Himalaya Drugs

                BANKS

                Bank of India

                29

                Reserve Bank of India

                Canara Bank

                Union Bank of India

                Allahabad Bank

                UCO Bank

                Vysya Bank

                Infrastructure Management

                As Enterprises scale their IT infrastructure to support business growth managing global

                networks database applications becomes a herculean task which can over whelm internal

                resources

                Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                Infrastructure Management services offer a complete portfolio of solutions amp for managing

                enterprise It Infrastructures enable clients to

                Reduce the total cost of IT operations

                Focus limited IT resources on core business activities

                Rationalize IT staffing costs

                Optimize IT assets utilization

                Facilitate service delivery

                Improve uptime

                HARDWARE

                Contract Manufacturing EMS

                30

                Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                place machines vitronics reflow amp soldering machines along with the latest equipments for

                inspection amp quality control

                Cerebra help companies to choose correct method of contract manufacturing to save money

                time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                that the customer is able to deliver world products to its customers

                Cerebra provides EMS to customers who do not have the necessary infrastructure for

                procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                Computing solutions

                Cerebra are one of the well known brands for personal computers servers laptops amp

                workstations Cerebra range of products that cover entire IT requirements of its customers

                Cerebra are able to offer end to end solution companies IT requirements

                Desktop PCrsquos

                Notebook

                Servers

                Networking

                E-Waste Recycling Facility

                Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                players in this world which has huge potential not only in terms of generating huge revenues

                amp profits for the company amp its share holders but also wants to contribute in big way the

                green environment issues that have taken off cerebra recognize that it would be a big social

                responsibility to truly set up a world class e-waste facility

                In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                facility in India The e-waste road map that this partnership will adopt would be chalked out

                sin 3 phases

                31

                a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                Indiarsquos largest recycle facility

                b Second phases- Setting up of copper smelting plant amp other base metal extraction

                plants

                c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                Cerebra have approached this partnership to provide technical amp Management

                consultancy

                1) Repair refurbish amp reuse of all electronic amp electrical equipment

                2) Salvage components amp sell it back to the manufacturers concerned

                3) Fully integrated e-waste management amp base metal recycling

                4) PGM recovery amp its refining processes

                5) Waste management at sources

                6) Total support in scrap handling collection transport documentation shipping amp

                [export] amp other areas

                7) 100 recycling of all collected e-waste [zero land fill]

                8) World class security system

                9) Integrated EHS system [ISO amp OHSAS standard]

                10) Web-based trading services amp accessibility

                11) Logistics amp warehousing facility worldwide

                12) Technical advice on plant layout

                13) Training of technical personnel

                14) Commissioning of day to day operations amp

                15) Market support

                SOLUTIONS

                32

                Cerebra specialize in the outsourced product development application software development

                and offshore software outsourcing services in the enterprise and mobility areas We work

                specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                enhancement into the wireless and enterprise domains

                bull Setting up a dedicated off-shore development center

                bull Offshore product development services

                bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                bull SCM CRM Enterprise integration

                We provide solutions for a dynamic environment where business and technology strategies

                converge Our approach focuses on new ways of combining IT innovation in existing

                business framework and also to leverage the clients existing IT infrastructure The activities

                under this area of offerings are

                bull Mobile Strategy formation

                bull Infrastructure Design

                bull Application Development

                bull Data Synchronization

                bull Enterprise Intranet on the move

                Cerebra provides the solutions on various platforms like Windows mobile Symbian

                Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                solutions

                bull LBS for content distribution

                bull Logistics ndash last mile delivery

                bull Bluetooth based content and coupon management

                bull SCMCRM for retail houses including a mobileweb based POS

                bull on field Sales and Support

                bull RFIDBarcode integration for asset and inventory tracking

                Achievements amp Awards

                33

                The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                14000 for pollution standard

                ORGANISATIONAL STRUCTURE

                34

                An organizational structure defines how job tasks are formally divided grouped amp co-

                ordinate The chapter ii deals with the organizational structure the organization structure is a

                complete Picture about the organization The structure of an organization plays a significant

                role in charting out its path to success An efficient structure facilitates co-ordination amp

                smooth intertwining of employees amp communication systems The organization adopts

                different structural pattern at different stages of its lifecycle The form of an organization that

                is evident in the way divisions departments functions amp people link together amp interact

                Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                may be represented by an organization chart The complexityrsquos structure is often proportional

                to its size amp its geographic dispersal The traditional organization structure for many

                businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                BASIC ORGANIZATION STUCTURE

                An organization is a social entity composed of two or more persons who work together

                towards the attainment of common goals For the organization to work as a cohesive unit it is

                essential that a formal structure of reporting amp control be established among the different

                members of organizationhelliphellip

                35

                ORGANISATION CHART

                CHAIRMAN

                The above organization structure shows the following points

                36

                BOARD OF DIRECTORS

                MANAGING DIRECTOR

                EXECUTIVE DIRECTOR

                DYGENRAL MANAGER

                MANAGER-PERSONNAL amp ADMINISTRATION

                MANAGER- PRODUCTION MAINTENANCE

                MANAGER- DESIGNQC TRANSPORT

                MANAGER PROJECT SECURITY amp VIGILANCE

                MANAGER- PURCHASE STORES COMPUTER VACANT

                MANAGER MARKETING

                FINANCE MANAGER IC

                DYMANAGER TPS

                DYMANAGER QCTESTING

                ASSTENGINEER- PURCHASE amp STORES

                ASSTENGINEER- MAINTENANCETRANSPORT

                ASSTENGINEER-TPS

                ASSTENGINEER-TPSWINDING

                ASSTENGINEER- QUALITY CONTROL

                ASSTENGINEER- QUALITY CONTROL

                1) Hierarchy relationship between different department members

                2) Participative management

                3) Cooperative work culture

                4) Standardized of polices

                5) Decentralized decision making system provided that some exceptions-

                Valuable amp economical decisions are taken by top level management only So it is

                centralized decision making

                In all major decisions will be taken from board of directors they have full control over the

                administration they will control the executive and general managers these board of directors

                are selected by SAIL But the general manager of will have full control over the deputy

                managers of project HRD production and material departments

                These deputy managers will have full control over their respective area and they have a right

                to take minor decisions regarding over their respective area

                37

                FUNCTIONAL AREAS

                PRODUCTION DEPARTMENT

                HUMAN RESOURCES DEPARTMENT

                MARKETING DEPARTMENT

                FINANCE DEPARTMENT

                Production Department

                Production department performs the function of producing finished goods from the basic raw

                materials The manufacturing is headed by a group head whose main objective is to plan

                execute co-ordinate and control all production activities with available resources inputs

                equipment and facilities

                Objectives

                1 To ensure direct and co-ordinate the activities

                2 To ensure Quality Output

                The Main functions of this Department are as follows

                1 Procure the Raw materials

                2 Store the Raw materials which are procured

                3 Process the raw materials which are procured in the production and to turn them into

                finished goods

                4 In addition not to stop in any circumstances but only to perform round the clock and

                round the year

                38

                DIRECTOR

                PERSONNEL MANAGER

                Human Resource Department

                The personnel department is one of the most important functional departments in every

                organization Only with the help this department the organization can make efficient use of

                the available work force for providing the desired product to the customer with desired

                quality and reasonable price at the right time

                Department Structure

                The Personnel Manager is responsible for carrying out all the personnel management work

                like recruitment selection training performance appraisal promotion wages and salary

                employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                from the Managing Director whenever necessary

                The future of any Company depends on its ability to-

                Train and upgrade skill sets of its employees

                Extract and retain talent

                Robust performance appraisal and reward system

                Manage and full fill expectations

                Evolve performance parameters with respect to key result areas

                39

                HUMAN RESOURCE DEVELOPMENT

                Resource is any means of supply which can be drawn on when necessary To develop means

                to grow mature and make progress in the desired direction Developing a human being in to

                a resource means making him or her into a person of resourcefulness initiative wittedness

                cleverness talent and ability

                Human Resource Development is considered to be a super specialty of HRM It is a process

                by which the employees of an organization are helped in planned and continuous manner to

                acquire new capabilities and sharpen existing capabilities that may be required to perform

                their present functions or expected future voles

                HRD is a process which is geared towards developing the general enabling capabilities of

                employees as individuals so that they can discover and exploit their own inner potential for

                their own and or organization development purposes HRD strives to develop an

                organizational culture where superior subordinate relationships team different sub units are

                strong and contribute to the organizational health dynamisms and pride of employees

                Training programs are as follows

                FRESH ENTRANTS

                Induction and orientation

                COMPETENCE ENHANCEMENT

                Technical

                Multi skill training

                Managerial

                SPECIFIC AREA

                Safety

                Environment

                Cost control and deduction

                Quality

                EXTERNAL TRAINING

                OTHER AREAS

                Hindi training

                40

                GOALS OF HRD

                Development of individual capacity

                Development of competitive in relations job being performed

                Development of corporate approach

                Development interpersonal relationship

                Development of overall organization culture

                Role of HRD

                Human resources planning

                Human resources accounting

                Human resources allocation and role planning

                Human resources training and development

                Human resources maintenance

                Climate development of HRD

                Activities of HRD

                Training need identification

                Training needs assessment

                Training needs justification

                Budgeting and controlling of cost

                Selection of learning process

                Planning designing conducting the training procedure

                Evolution of program through the trainee and feedback records

                41

                Training Objectives

                To help the trainee

                To improve knowledge skill attitude amp performance

                To develop competence to increase productivity

                To prepare for greater responsibility

                To improve interpersonal relationship

                To equip with modern tools amp techniques of to harness best of the human resources

                and maintains industrial harmony

                Modern how to develop self and his subordinates

                Recruitment sources

                This company considers both internal and external sources for recruitment Internal sources

                include the employees who are already on the payroll Whenever any vacancy occurs

                somebody within the organization with necessary qualification is promoted to that job

                External sources are obtained by giving advertisements in state and local newspapers

                Recruitment

                It is the process of searching for prospective employees and stimulating them to apply for

                jobs in the organization so that the right person for accomplishing organization and

                departmental objectives will fill up organization vacancies

                In order to ensure that the right type of persons are available to the concern in the right

                number at the right place the following steps are taken

                The candidate will be given an application form through which the Personnel Manager can

                come to know about the candidate with respect to the following

                Educational qualification

                Experience

                Skills possessed by the candidate

                Salary expecting

                42

                Screening of Applications

                Interview

                Physical Examination

                Placement

                Selection

                The intention of the selection process is to choose the best-qualified and suitable candidate

                for unfilled jobs The objective of the selection decision is to choose the individual who can

                most suitably perform the given job

                The selection procedure is essentially a series of steps through which additional information

                is secured about the applicant at any stage the candidate may be rejected due to non-

                compatibility Therefore selection is actually a negative process of rejecting the unit

                candidates

                The selection procedure followed by the company is as follows

                Training and Development

                The company gives only on-the-job training Usually on-the-job methods of training are as

                follows

                Job rotation

                Coaching

                Job instruction

                Committee assignments

                43

                After the selection of candidates the candidates will be given on-the-job training in an

                organization for 1 year If the candidate performance in this year is satisfactory as per the

                requirement of the company then the candidate is selected as an employee for the company

                This period of 1 year is known as the probationary period for the candidate When the

                performance of the candidate is unsatisfactory then the company will provide further training

                to the candidate to make him fully equipped to work in the organization

                Safety of the Employees

                1 Safety shoes will be given to every shop floor employee once in 6 months

                2 Safety uniform will be given to every shop floor employees

                3 Pairs of uniform will be given once in a year

                4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                group insurance as well

                5 Every employee in the organization will be medically examined once a year

                Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                1st shift-----------------------------6am to 2pm

                2nd shift----------------------------2pm to 10pm

                Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                Wages

                Wages in the wide sense mean any economic compensation paid by the employer under some

                contract to his worker for the services rendered by him

                In this company the wages are fixed according to the government norms At the time of

                appointment the company fixes the wages which is higher than the government norms After

                a certain period the wages will be fixed according to the experience of the worker

                44

                Absenteeism

                An absentee is a person who habitually stays away from the job There are several causes for

                absenteeism which are as follows

                Maladjustment with the working condition

                Industrial fatigue

                Alcoholism

                Low level of wages

                Family problems

                Unhealthy working conditions

                Unsound personnel policies

                The company follows a procedure with respect to absenteeism If the worker is frequently

                absent show cause notice is given If the absence is continued by the worker maximum

                three-show cause notices are given If the absence is continued then the company will issue a

                charge sheet If the absence is further continued the management conducts an in-house

                enquiry During the enquiry the management decides as to whether the worker should

                continue in his job or not

                Performance appraisal

                Production head or Works Manager will give the questionnaire to the employees working in

                the production department and based on their answers for the questions the ranking will be

                given for each worker and depending upon the rank the worker will be put in the certain

                position

                If any worker scores less marks then he will be made to work hard and achieve the goal

                They will tell him his weakness and strengths in the particular field and motivate him to

                achieve his goal and rectify his mistakes for achieving the organizational objectives

                45

                Promotion

                In this company the promotion is given based on seniority-cum-merit The management will

                also take the following considerations while promoting an employee

                Behavior of the worker

                Attendance of the worker

                Efficiency of the worker

                46

                Marketing Department

                The marketing department performs marketing activity by supplying the products to the

                customers within the mentioned time and the product is transferred to the domestic customers

                by the road transportation and overseas customers by means of ships

                Marketing Channels

                Marketing channel decisions are among the most critical decisions facing marketing The

                channels chosen intimately affect all other marketing decisions

                As the company is a manufacturing concern it undertakes the following type of marketing

                channels

                The company gets order directly from its customers and it directly delivers the finished

                products to its customers as it has producer-customer type of marketing channel

                Marketing Strategies

                Usually the Company follows the following marketing strategies

                Quick delivery

                Better quality

                Service after sales

                47

                CUSTOMERS

                COMPANY

                Marketing Segmentation

                Market segmentation means dividing the market into different segments or sectors In this

                company market segmentation is made on the basis of components

                Packaging

                Packaging is normally not done for rough castings unless it is specified by the customer in

                which case due care shall be taken to follow the customerrsquos specification only nice castings

                are packed in the boxes

                Handling of customer complaints

                The details of customersrsquo complaints corrective action taken etc shall be

                recorded on corrective action report and a copy shall be sent to the customer

                Whenever possible customer confirmation is obtained

                Managing Director shall forward the same to the Manager-Quality control for the

                investigation

                Based on the result of investigation the complaints are bifurcated as Genuine

                Casual complaints

                All genuine complaints are thoroughly investigated and a suitable corrective and

                preventive action is taken recorded and given to the concerned department for

                further action

                All casual complaints from the customer are informed accordingly

                The managing director shall receive complaints from the customers A complaint

                number is allotted and an acknowledgement is sent to customers

                Records

                The following records shall be maintained by marketing department

                1 Enquiries and Quotation

                2 Purchase orders from customer and its Amendments

                3 Verbal order

                4 Order Acceptance

                5 Delivery challen cum Invoice

                48

                Finance Department

                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                pool of funds These funds come from a variety of sources investors or shareholders

                creditors who lend in money and past earnings retained in business Funds provided from

                these sources are committed to a number of uses Fixed assets used in production of a product

                or service inventory used in production of marketable goods cash and securities used for

                transaction and liquidity purposes

                The sales of the company are accompanied with sales bills which are generated from

                computer The terms of sales varies from 30 days 60 days and for few customers the

                document is sent through Bank for payment

                The export sales are against payment through Bank with a credit period of 45 days from the

                date of shipment

                The purchase of raw materials component parts and consumables are affected against a credit

                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                day of the month irrespective of the material receipt date

                Department Structure

                DIRECTOR COMMERCIAL

                FINANCE MANAGER

                CASHIER STENO TYPIST

                The main functions of Finance Department are as follows

                1 Making the payment as salary to the employees

                2 Meeting the manufacturing expenses of the organization

                3 Preparing financial statement of the organization

                4 Maintaining the liquidity position of the company

                5 Helping the management in taking financial decision

                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                7 Making payments to the suppliers

                8 Receiving receipts from the customers

                49

                Accounting Procedure

                The company follows cash and credit basis of accounting of its income and expenditures

                The income of the company is fo0rm sale of castings development of patterns for new items

                and by sale of bye products The major expenditures are power charges manufacturing

                expense labour raw materials and consumable spares administrative and selling expense

                interest

                The following are the books and records maintained by cerebra integrated technologies

                Limited

                Subsidiary BooksRecords

                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                the material by store and counter signed by the quality Assurance Department the necessary

                entries are made in the registrar

                Customer RegisterBill Register

                This register is maintained to keep track of the sales made to each and individual customer

                The follows are maintained customer wise and the detail of invoice number and date and

                value with cumulative value is maintained in the register This register also helps to make

                follow up for payment The entries in the register are made immediately after the invoice is

                generated from the computer

                The receipt of payment against each customer and invoice is also entered in the register to

                enable to know the balance outstanding customer wise

                Salary advance register

                This register is maintained to know the advance outstanding employee wise Immediately

                after issue of advance the necessary entries are made in this register Similarly after receipt

                of advance through slips the entries are made in this register to know the exact balances of

                advance employee wise

                50

                Customer Rejection Register

                This register is maintained to keep track of customer rejection of castings

                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                the computer and the computer list is enclosed with the GRN to made entries in the customer

                rejection register where in the details of rejection via invoice number grade quantity and

                weight value excise duty sales tax and forwarding are made

                Books of Accounts

                Petty Cash Book

                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                the Director and then necessary entries are made in the books through computer

                The vouchers should be filled in all respect with date debitcredit account name paid to the

                received from whom amount in words and figures If the payment is made above Rs500-

                necessary signatures should be taken on affixing rupee one revenue stamp

                Bank book

                Since the company has availed cash credit and bill discounting facility from bank two

                separate bank books for cash credit and bill discounting are maintained

                The receipt of payment through chequedemand draft and payment through chequedemand

                draft is maintained in the register The balance of the book should tally with the balance in

                the books of accounts maintained in a computer

                In the bill discounting register The bills lodged with bankers for discounting are entered and

                the over draw amount against the discounted bills necessary credit entries are made in the

                register to arrive at the actual balance against the sanctioned working capital

                51

                General ledger

                This ledger gives the details of transactions effected by the company at any point of time The

                receipt and payment of cash as well as the receipt and payment of bank are posted to

                respective accounts in the general ledger This ledger should be updated on day to day basis

                to know the actual balance of each account The trail balance and receipt and payment are

                made at each month end which should necessarily tally The profit and loss account is also

                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                yearly or yearly

                Inventory management

                Inventories constitute the most significant part of current assets of a majority of companies

                in India Inventories are stock of the product a company is manufacturing for sale and

                components that make up the product The various forms in which inventories exist in a

                manufacturing company are raw materials work in progress and finished goods

                A manufacturing firm will have substantially high level of all the three kinds of inventories

                While retail or wholesale firm will have a very high level o finished goods inventories and

                no raw material and work in progress inventory

                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                of inventory control technique which is popularly known as FIFO method In this method

                raw material which bought first will be sent to the production department first

                Cost of production

                The following items determine the cost of production of the product

                Price of raw materials

                Labour costs

                Other production costs

                Market condition

                52

                Mode of Payment

                1 Advance Payment

                The firm takes an advance payment of 20 to 25 of price from the new customers

                2 Credit

                The firm gives credit facility to its old customers which is secured by the following

                - Invoice performance credit

                - Letter of credit

                53

                CERBRA INTEGRATED

                TECHNOLOGIES LIMITED

                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                54

                Particulars 30-9-2010 30-9-2009

                INCOME

                Sales amp Services 588808535 503398844

                Other Income 8458654 1291991

                TOTAL 597267189 504690834

                EXPENDITURE

                Materials 565924569 471247636

                Manufacturing amp Administration Expenses 15640011 16247496

                Marketing Expenses 249660 127791

                Interestamp Financial Charges 248640 382737

                Depreciation 1588627 2055635

                TOTAL 583651507 490061295

                Profit Before Extraordinary Items 13615681 14629539

                Profit [loss] Before Taxation 13615681 14629539

                Provision for Taxation

                MAT 2524347 (1894)

                Profit[loss] after tax transferred to balance 11091334 14631433

                Sheet

                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                55

                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                Sources of funds

                Share Holderrsquos Funds 159555820 150740820

                Share Application Money 29211000 5643501

                Reserves amp Surplus 242157224 242157224

                Minority interest 334875 ------

                Grand Total 431258919 398541545

                Application of funds

                Fixed Assets

                Gross Block 46078186 46259057

                Less Depreciation 28342562 26103945

                Net Block 17735625 20155113

                Deferred Tax Assets 63249 ----

                Investment cost 2000 2000

                Current Assets Loans amp Advances

                Sundry Debtors 318650954 337538013

                Cash amp Bank Balance 12439646 9113641

                Loans amp Advances 114671053 45651808

                445761654 392303462

                Less Current Liabilities amp Provisions

                Current Liabilities 293343081 290079690

                Provisions 2810681 1999

                Net Current Assets 149607892 102221773

                Profit amp loss Account 263850154 276162659

                Grand Total 431258919 398541545

                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                late 1970s to help managers address the difficulties of change The model shows that

                organizational immune systems and the many interconnected variables involved make change

                complex and that an effective change effort must address many of these issues

                simultaneously This is often a daunting managerial challenge

                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                (subordinate goals) Skill

                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                Richard defines that it was because of these factors the Japanese companies excelled over

                American firms A very important feature of this Model is that McKinsey consultants in their

                studies of several firms have extensively tested it

                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                major premise of the model is that many performances related issues are rooted among the 7

                factors outlines This study is important from a strategic marketing Organizational

                performances related issues are rooted among the 7 factors outlines These 7s are

                interconnected aligned and working together in high performing organizations

                56

                Structure

                The organizational structure of the company is based on the functional departments and the

                decision taken from top-level management of the company For analyzing and for taking

                decision the top management will consult the functional managers performance of various

                tasks in departments will be assigned to its functional head

                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                associated information that shows who reports to whom and how tasks are both divided up and

                integrated

                Skill

                Usually in a foundry Industry two types of skills are required They are as follows

                1 Administrative skills

                2 Technical skills

                Administrative Skills

                Administrative skills are those skills which are very much necessary for office staff It

                involves managing the resources of the organization Cerebra integrated technologies limited

                is doing everything to impart these skills in its employees When the candidate is selected he

                will be given an on-the-job training for about 1 year and also training in each department to

                make the candidate familiar with the organization Every month a training program will be

                conducted wherein personalities having expertise in various fields give lectures

                Technical Skills

                Technical skills are those skills which are directly concerned with the production Shop-

                floor employees are expected to possess these skills to carry out the production activity

                smoothly

                In Cerebra integrated technologies limited they give more importance to technical

                knowledge than educational qualification

                57

                Different training programs are conducted to impart technical skills among employees When

                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                the company gets its employees trained by external training agencies Guest lectures are

                arranged once in a month to help the employees update their knowledge with the industry

                level

                Cerebra integrated technologies limited continuously monitors the performance of the

                employees of various departments and identifies the training needs to be given for employees

                and for enhancing the skills of the employees

                Style

                The company follows a centralized system of decision-making Only the top management

                takes the decisions and the suggestions of the lower level employees are taken into

                consideration

                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                purchasing activity as the parameter When the raw materials for production are out of stock

                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                approach

                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                comes to decision making Only the persons who are in higher authority take decisions about

                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                management For eg While taking decisions regarding purchase only the MD and Director

                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                material and tenders The higher authorities do everything There is no participative

                approach and most of the employees have no or very little knowledge about all the aspects of

                the companyrsquos administration

                58

                Strategy

                Strategy is about setting corporate goals defining steps needed to achieve these goals

                followed by systematic action and allocation of resources to achieve corporate goals

                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                competition through its quality products with reasonable price To price their products

                reasonable they should minimize the cost as much as possible One way of doing this is by

                waste elimination

                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                advance before starting production activity By using the good quality of raw materials the

                company can produce quality output without any damages or cracks in the castings Thus

                reducing the wastage

                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                Ie by carrying out the production activity according to the procedure and under watchful

                eyes of the supervisors Thus there would be no room for the shop floor employees to

                commit any wrongdoing

                Staff

                Responsibility and Authority

                The company has defined responsibilities and authorities in order to facilitate effective

                implementation of quality management and these are communicated to relevant persons in

                the organization

                59

                Managing Director

                Responsibility

                1 Overall control of the company

                2 Ultimate responsibility for product quality

                3 Responsibility for customer satisfaction

                4 Responsibility for marketing

                5 New product development and process improvement

                6 Growth and profit

                Authority

                1 Approve quality assurance manual

                2 Interact with customers

                3 Approve capital goods

                4 Release the product whenever there is ambiguity

                5 Disposal of non-conforming products

                6 Sign cheque

                Director (Commercial)

                Responsibility

                1 Responsible for purchasing and supplier development

                2 Financial management including cash flow management

                3 Responsible for storersquos management

                4 Administration and personnel management

                5 Functions of managing director in his absence

                Authority

                1 Sign the purchase order

                2 Sign cheques

                3 Prepare the yearly budget and follow up

                4 Interact with statutory bodies and maintain records

                60

                Works Manager

                Responsibility

                1 Overall responsibility for production planning and control

                2 Overall responsibility for pattern equipment and product quality

                3 Safety and house-keeping of entire company

                4 Upkeep of all equipment

                5 Process improvement and productivity

                6 Training of production and quality control personnel

                7 Upkeep of relevant records

                Authority

                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                reaching customer on time

                2 Introduce new production methodsmaterial to improve productivity and quality

                Manager Maintenance

                Responsibility

                1 Monitor and control the activity of the administration office

                2 Upkeep of statutory records

                3 Make payment to suppliers on due date

                4 Housekeeping in respective areas

                Authority

                1 Prepare and send chequesDDrsquos

                61

                Manager Accounts

                Responsibility

                1 Account all the vouchers and bills after acceptance from stores

                2 Maintain books of accounts

                3 Update all the accounts regularly

                4 Prepare financial statement at defined intervals

                5 Update the salary advance register

                6 Housekeeping in respective areas

                Authority

                1 Enter accounts data into the computer

                2 Raise debitcredit notes

                3 Issue stamped receipts for the payment received

                Assistant Manager Quality Control

                Responsibility

                1 NDT inspection

                2 Inspection of castings in first second and final stage

                3 Upkeep of related records

                4 Housekeeping in respective department

                Authority

                1 Authorized to inspect and release the product for next stages

                62

                Assistant Manager of Quality Assurance

                Responsibility

                1 Incoming and in-process inspection

                2 Overall responsibility of calibration of EMTE

                3 Training of quality assurance personnel

                Authority

                1 Accept the product at inward good stage

                2 Approve the liquid metal before pouring

                Chemist

                Responsibility

                1 Charge calculation

                2 Inspection of incoming materials

                3 Mechanical testing

                4 Housekeeping in the related areas

                Authority

                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                Manager

                63

                Marketing and Administration Officer

                Responsibility

                1 Delivery challan cum invoice preparation with its related activities

                2 Central excise formalities and related activities

                3 Cash handling

                4 Upkeep and maintenance of the following records

                Authority

                1 Purchase stationery

                2 Co-ordinate with central excise department on behalf of the company

                Supervisory Moulding

                Responsibility

                1 Allocate the work for the workers based on planning

                2 Arrangements for production of moulding core as per planning and documented

                procedures

                3 Inspection of pattern and core box before and while production

                4 Ensure correct mixing of sand as per procedure

                5 To maintain a clean and neat working environment

                Authority

                1 Authorize to reject mouldscores in consent with assistant manager company

                Supervisor Maintenance

                Responsibility

                1 General house-keeping in all area

                2 Attending machine break down

                3 Arrangement for lining preparation

                64

                Authority

                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                consent with the directors

                Supervisor Inspection

                Responsibility

                1 Inspection of castings in all stores

                2 Final clearance of castings before dispatch

                Authority

                1 Authority to clear material for dispatch in consent with Assistant Manager

                Purchase Officer

                Responsibility

                1 Local purchase

                2 Cash purchase

                3 Out station purchase follow up as and when assigned

                4 Attending bank work

                Authority

                1 Authorized to procure material from approved supplier in consent with Director

                (commercial)

                65

                Cashier Steno cum Typist

                Responsibility

                1 To prepare covering letters for the entire invoice towards dispatch of castings

                2 To prepare letterspayment reminders at defined intervals

                3 To maintain petty cash book daily

                Authority

                1 Make payment of Rs20000 against approval by the Director (commercial)

                2 Procure postal stamps and revenue stamps for office use

                The responsibilities and authorities of Management Representatives include the following

                a) Coordinating for the implementation and maintenance of the quality management

                system with other head of the departments in the company

                b) Coordinating and obtaining approval and updating the quality assurance manual

                documented procedures detailed procedures and process maps

                c) Reporting to management on the performance of the quality management including

                needs for improvement through management review meetings

                d) Ensuring awareness of customer requirements throughout the organization

                System

                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                quality control systems performance measurement systems order execution systems

                Inventory control systems etc

                Inventory Control System

                Inventories constitute the most significant part of current assets of a majority of companies in

                India Inventories are stock of the product a company is manufacturing for sale and

                components that make up the product The various forms in which inventories exist in a

                manufacturing company are raw materials work in progress and finished goods

                66

                A manufacturing firm will have substantially high level of all three kinds of inventories

                While retail or wholesale firm will have a very high level of finished goods inventories and

                no raw material and work in progress inventory

                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                inventory control technique which is popularly known as FIFO method In this method raw

                materials which bought first will be sent to the production department first The inventory

                system of Cerebra integrated technologies limited is very effective to have a control over the

                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                stocking It maintains the level of raw materials at equilibrium This system works by

                estimating the production level for the next one-month and then it estimates the raw materials

                required to meet the production for the next one month If the stock of raw materials is not

                enough to meet the production level then it places an order for the raw materials that too one

                month in advance so that the production will not be affected even in case of any

                uncertainties

                Order Execution System

                The company receives the purchase order from its customer The purchase order may be in

                terms of written format or a verbal order The overall responsibility for review of purchase

                orders lies with the Managing Director As and when required Managing Director shall take

                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                review of contract

                The following are the various steps taken by the organization to execute a purchase order

                from a customer

                1 All purchase orders receipt and then issued stamped with date of receipt and then

                issued to the Managing Director for study

                2 Managing Director shall study the technical and commercial requirements with

                respect to the following

                Technical

                a Normalwitness pouring

                b Third party inspection

                67

                c NDT requirements

                d Acid Picking requirements

                e Previous history of the product available in computer

                Commercial

                a Rate

                b Delivery period

                c Mode of Dispatch

                d Mode of Payment

                e Payment terms

                f KSTCST Number of customer

                g Dispatch destination address and mode of dispatch

                h One copy is sent to customer

                i One copy is filled to customer wise along with purchase order

                3 Managing Director shall interact with the customer and get the necessary clarifications

                regarding technical delivery and commercial conditions

                4 If everything is found correct Managing Director shall issue the purchase order for entering

                in computer

                5 The same shall be entered in computer and the purchase order shall be stamped

                accordingly

                6 An order acknowledgement shall necessarily have the following details other than items

                grade and rate and delivery date

                7 After the same is cleared by the Managing Director

                8 The concerned production department shall have an access to order acceptance from

                computer

                9 The production department will go for producing the products as per the requirement of the

                customer

                10 The dispatch section will send the products to the customer as per their requirement

                68

                Shared value

                Shared values include the core values which are the essential guiding principles doctrines

                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                and the values it will uphold in determining corporate destiny

                Cerebra integrated technologies limited Shared values have two variables They are as

                follows

                1 Mission

                2 Corporate Objectives

                Serve the community around through welfare schemes

                In order to fulfill this shared value the Company is involving itself in many charity

                activities Like providing the necessities for the local schools and giving donations to

                charitable institutes

                To become a Global entity for the supply of finished Cast components in wide range

                of materials with highly committed and socially responsible employees

                The company in order to become a global entity with highly committed and socially

                responsible employees is putting all its efforts to make its employees skilled enough

                to handle any complex job To make the employees skilful the company is organizing

                training programs regularly The company is taking measures to create social

                awareness among its employees

                Strive towards making work environment safe and environment friendly

                To make the working environment safe for the employees the company has provided

                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                is also taking measures to minimize the harm to the environment by recycling the

                sand and using it again for casting purpose

                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                and supply products of high quality to the complete satisfaction of each and every

                customer and thus achieve leadership in market as reputed and reliable supplies

                Cerebra integrated technologies limited is giving due importance to the quality of its

                products There by achieving a sense of satisfaction among its customers The

                employees are made to perform the work with due concern to the quality of the

                69

                products Through its quality products the company wants to achieve leadership in

                market as reputed and reliable supplies

                Endeavoring to fulfill social responsibilities

                The company in order to fulfill its social responsibility has undertaken many

                community development projects which include donations to charitable institutions

                and providing necessities for local schools etc besides the company has a huge

                concern for environment Therefore it has made a policy to minimize harmful effects

                on the environment

                The company is committed to the following

                Continual prevention of pollution reduction of waste and consumption of

                resources in all its operations

                Promote environmental awareness among all employees and ensure their

                participation in implementing this environmental policy at their place of work

                SWOT ANALYSIS

                70

                A scan of the internal and external environment is an important part of the strategic planning

                process Environmental factors internal to the firm usually can be classified as strengths (S)

                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                Strength

                71

                1 Easy and timely availability of raw material

                2 The company is having expertise Human resource

                3 The company has equipped with latest technology

                4 The company has good machines for manufacturing purpose

                5 The company protects employees by giving safety equipments

                Weakness

                1 Lack of education among the workers in the lower cadre

                2 They have not given the additional facilities like cab facilities etc

                3 The company does not have its own products to sell It should rely heavily on

                customer orders

                4 Lack of space inside the production department

                5 The company more depends on the casual workforce in its production

                Opportunities

                72

                1 The company can expand its business in Europe which is a potential market for

                industrial machines

                2 By maintaining its quality of products the company can enter different foreign

                markets

                3 Presence of auto majors in the region especially in south India

                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                quality of goods effectively and more efficiently

                Threats

                1 Pollution control norms laid by the government are getting stringent

                2 A liberal importexport policy has made the Chinese steel industries to enter India

                With its cheap products they can kill domestic industries

                3 Labour incentive

                4 Expensive transportation cost

                5 Industries heavily rely on non-renewable resources These resources may get

                exhausted

                FINDING AND CONCLUSION

                73

                Cerebra integrated technologies limited which are one of the IT solution industries

                FINDINGS

                The organization is not success in both domestic and export market to meet their

                demand

                The company is not providing proper training to their employees

                The company is financially sound

                Rising cost of raw materials

                Products processing facilities are not enough

                They should make more advertisements

                The name Cerebra integrated technologies limited itself stands for quality and

                pureness

                CONCLUSION

                74

                The Cerebra integrated technologies limited having the good working environment The

                employees are very happy to work is the Industry And this Industry is having good

                Infrastructure facility to develop the employees And industry was taking well initiative To

                strengthen their employees and also to improve the quality of life their employees

                Cerebra integrated technologies limited industry has posted a good performance with all-

                round improvement is production sales and profitability

                Lastly I conclude that the company is having good market for their product but also it has to

                give Advertisement for their product to create awareness in the minds of the customer The

                prospects of the company continued to be positive And also the industry has delivering

                superior value to the customerrsquos stake holders and other by providing good quality products

                LEARNING EXPERIENCE

                75

                The training has created a sense of practical exposure and enlightenment in my mind as to

                what actually an organization is and how theoretical concepts are practiced in with only

                theatrical knowledge several management concepts were slightly difficult to analyze

                However after implant training I have felt empowered with confidence to understand

                different management concepts in a pragmatic manner

                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                MBA I also came across real problems faced by organization in technology human

                resources etc and the way in which the management tackled those problems

                During this implant training I realized that management is a backbone of every organization

                and without which every activity of organization will go haywire

                I came to know the importance of Management Information System [MIS] in the

                organization and how it assists the management in every aspect of its business and how it

                helps the management in the process of decision-making

                I came to know how communication acts as an important tool for the smooth functioning of

                the organization and how we should communicate on different channels and with different

                grades of peoples

                As we all know that finance is lifeblood of every organization I personally had a look at the

                finance department I came to know the importance of finance department and I came to

                know the different tools they use to have a control over the liquidity position of the company

                I came to know the importance of Managerial Knowledge such as planning organizing

                staffing directing controlling and decision-making I came to know about the rules

                regulation policies and procedures of the company and to what extent employees are

                following the rules and regulation laid down by the management I came to know about the

                punitive actions taken by the management against the individuals who breaks the rules and

                regulation of the company

                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                support and team spirit

                76

                In training also helped me in knowing the importance of group effort when compared to

                individual effort in organization In addition importance of human relations was known

                which helps the management getting the things done through its employees

                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                help in my career It is about the working environment about dealing with the employees

                about the attitude required to sustain in an organization and so on

                In total I am very much benefited with this implant training Once again I thank the

                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                out the implant training and expose myself to the corpor ate field and I thank all employers

                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                continuous guidance to make this project work successful

                77

                BIBLIOGRAPHY

                The companyrsquos Reports are

                Quality Assurance Report

                Production Report

                Finance department Report

                Marketing department Report

                WEBSITE

                wwwcerebracomputerscom

                wwwwikipediacom

                Financial report - Financial section in Cerebra integrated technologies limited

                TEXT BOOKS

                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                Edition) Pearson Education

                Cooper Donald R and Schindler Pamela S (2005) Business Research

                Methods (8th Edition) Tata McGraw Hill

                AshwathappaK (2005) Human Resource and Personal Management (3rd

                Edition) Tata McGraw-Hill

                BOOKS

                Company Magazines

                Hand books Catalogue Journals amp Reports

                78

                • The future of any Company depends on its ability to-
                • Responsibility and Authority
                • Managing Director
                • Responsibility
                • Authority
                • Director (Commercial)
                • Responsibility
                • Authority
                • Manager Accounts
                • Responsibility
                • Authority
                • Assistant Manager of Quality Assurance
                • Responsibility
                • Authority
                • Supervisory Moulding
                • Responsibility
                • Authority
                • Supervisor Maintenance
                • Responsibility

                  1974

                  Intel releases its 2-MHz 8080 chip an 8-bit microprocessor It can access 64KB

                  of memory It uses 6000 transistors based on 6- micron technology Speed is 064

                  MIPS

                  In a desperate act to save his failing calculator company MITS company owner

                  Ed Roberts begins building a small computer based on Intels new 8080 chip

                  with plans to sell it for the unheard of price of US$500

                  MITS completes the first prototype Altair 8800 microcomputer

                  Bravo is developed for the Xerox Alto computer It is the first WYSIWYG

                  program for a personal computer

                  Altair

                  Altair was one of the first successfully sold personal computer kits for do-it-

                  yourself computing fans No monitor no keyboard

                  Keyboard and cassette drive can be added

                  Oscilloscope can be attached to be used as a display

                  1974

                  Railway Express loses Ed Roberts only prototype Altair computer route to New

                  York for review and photography for publishing by Popular Electronics

                  Les Solomon publisher of Popular Electronics receives Altair number 0001

                  Lauren Solomon 12 year old daughter of Les Solomon publisher of Popular

                  Electronics suggests the name Altair for Ed Roberts new microcomputer

                  Altair was the name of where Star Treks Enterprise was going that night on TV

                  9

                  Popular Electronics publishes an article by MITS announcing the Altair 8800

                  computer for US$439 in kit form It uses the Intel 8080 processor The Altair

                  pictured on the cover of the magazine is actually a mock-up as an actual

                  computer was not available

                  Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

                  that the microcomputer revolution is just beginning hellip1974

                  Gary Kildall of Microcomputer Applications Associates develops the CPM

                  operating system for Intel 8080-based systems

                  Motorola introduces its 6800 chip an early 8-bit microprocessor used in

                  microcomputers and industrial and automotive control devices The 6800 was

                  designed by Chuck Peddle and Charlie Melear

                  Brian Kernighan and Dennis Ritchie develop the C programming language

                  RCA releases the 1802 processor running at a blazing 64 MHz It is considered

                  one of the first RISC chips It is used on a variety of devices from video games to

                  NASA space probes

                  Engineer David Ahl suggests Digital Equipment produce an inexpensive version

                  of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

                  Gary Kildall and John Torode begin selling the CPM disk operating system for

                  microcomputershellip1974 Alto

                  Xerox releases the Alto computer

                  A personal computer to be used for research

                  Cost $32000

                  Never produced for profit

                  First serious machine to feature a modern user interface windows mouse etc

                  invented by Engelbart in 1964

                  1975

                  Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

                  interpreter for the Altair Despite never having touched an Altair before the

                  BASIC works flawlessly

                  Bill Gates and Paul Allen license their newly written BASIC to MITS their first

                  customer This is the first computer language program written for a personal

                  computer

                  10

                  The Xerox PARC-developed Gypsy word-processing system is first field tested

                  by end-users Gypsy is one of the first word processors termed WYSIWYG

                  meaning what you see is what you get Gypsy runs on the PARC-developed Alto

                  personal computer 1975

                  Fred Moore and Gordon French hold the first meeting of a new microcomputer

                  hobbyists club in Frenchs garage in Menlo Park California 32 people meet

                  including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

                  Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

                  an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

                  the Altair

                  Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

                  company for $135000

                  The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

                  held at the Stanford AI lab 40 attend The name for the group is chosen Bay

                  Area Amateur Computer Users Group - Homebrew Computer Club 1975

                  Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

                  MITS delivers the first generally-available Altair 8800 sold for US$375 with

                  1KB memory

                  MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

                  At this point the Intel 8080 costs about US$150

                  Bob Marsh delivers the first Processor Technology 4KB memory boards for the

                  Altair

                  At Xerox John Ellenby proposes they build the Alto II a modified Alto making

                  it easier to produce more reliable and more easily maintained His request is

                  approved

                  Bill Gates and Paul Allen sign a licensing agreement with MITS for their

                  implementation of the BASIC language

                  Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

                  Dick Heiser opens Arrow Head Computer Company subtitled The Computer

                  Store in Los Angeles selling assembled Altairs boards peripherals and

                  magazines This is the first retail computer store in the USA 1975

                  Micom Data Systems ships its first product the Micom 2000 word processing

                  computer

                  11

                  IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

                  Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

                  tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

                  (Price over US$10000 )

                  The first issue of Byte magazine is published

                  MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

                  8K editions

                  Southwest Technical Products releases the M6800 computer kit

                  Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

                  6800 CPU 4KB RAM ROM monitor keyboard and video interface for

                  US$650

                  Scope of the study

                  The scope of the organization study is concerned with in the Cerebra Integrated Technologies

                  Limited it is one of the casting production organization The study is limited to understanding

                  the finance production and other department in the organization

                  Objectives of Study

                  To study organization as a whole

                  To study and understand the activities of various departments in the organization

                  To do the SWOT analysis of the organization

                  Limitations of the study

                  The present study mainly focused on the primary data as well as secondary data In

                  organization they did not disclose to give more information regarding each department

                  Methodology

                  In order to achieve the above stated objectives the study has covered both primary and

                  secondary data

                  12

                  Primary Data

                  Primary data is collected through the personal interview and discussion with the employees

                  and also higher authorities in the organization and observation Method

                  Secondary Data

                  Secondary data is collected through the company manuals company profiles department

                  manuals and websites text books

                  Profile

                  The management team at cerebra has combined experience of over 100 years in wireless and

                  enterprise solutions We pride over selves as a complete business driven software service

                  providing and working to words providing solution without burdening our partners with

                  technology decisions with the vast experience of the team we have the process maturity team

                  key solutions

                  Cerebra provide to the solutions on various platforms like windows mobile system android

                  blackberry and I phone I pad and have demonstrable prototypes ready

                  Some of our solutions

                  1 LBS for content distribution

                  2 Logistics last mile delivery

                  3 Bluetooth based content and coupon management

                  4 SCMCRM for retail houses including a mobile web based pos

                  5 On field sales and support

                  6 RFIDBARCODE integration for asset and inventory tracking

                  13

                  Significance of products and components ready to deployed

                  1 Mobile marketing platform

                  2 Bluetooth based content delivery platform

                  3 Supply chain solution for the retail

                  4 Mobile application to handle distribution and route accounting

                  5 Mobile application to handle courierrsquos distribution

                  6 Integrators 3rd party ERPSCMCRMs

                  7 Mobile application to handle in line sales and support

                  14

                  Company profile

                  CEREBRA INTEGRATED TECHNOLOGIES LTD

                  Commenced its business in 1992 starting with the hardware sector amp later expanded to

                  provide software services IT training ampconsulting and today offers total IT training amp

                  consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                  Cerebra is public limited company and services its customers are served through jars in the

                  USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                  contract standards

                  Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                  survived the through times and is moving on achieve its mission being one among the top it

                  solutions provider in the globe

                  Started Integrated Technologies a partnership firm was established 25th July 1992 by

                  technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                  system and trading in peripherals components etc Cerebra were converted to a public

                  limited company limit in December 1993

                  15

                  Cerebra began its endeavor for backward integration started manufacturing motherboards

                  Add-on cards etc Company turned net worth positive bagged large order for contact

                  manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                  machines etc

                  VISION STATEMENT

                  To be a nimble amp effective IT Integration company

                  MISSION STATEMENT

                  To create value for customers through innovative IT solutions with a commitment to

                  excellence

                  To enable customers amp partners to leverage information technology to the fullest extent

                  To enable partners amp employees to deliver relevant amp proven technologies to customers

                  16

                  OBJECTIVES

                  The main objective of cerebra is to deliver a combination of proven software amp hardware

                  solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                  real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                  system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                  existing business of IT Infrastructure provide its customers a significant ROI advantage in

                  providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                  amp health care sectors amp provide solutions through its existing products amp components

                  With the vast experience of the team we have the process maturity to deliver turnkey solutions

                  The management team at cerebra has a combined experience of over 100 years in wireless amp

                  enterprise solutions

                  Continuous product review amp improvement in quality

                  Individually amp collectively all employees of cerebra integrated technologies limited

                  strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                  in the cost amp establish better employment

                  Ensure quality of personnel at all levels amp provide then the right work environment job

                  satisfaction amp professional challenges

                  Provide a healthy blend of employees who have grown with the organization amp those

                  selected from outside

                  Ensure employment of minimum number of personnel amp avoid surpluses

                  Motivate employees to be increasingly achievement oriented Identify personnel with

                  potential for growth

                  Provide adequate opportunities for personnel to improve the level of their professional

                  knowledge

                  Personnel with talent amp potential for growth to be developed to shoulder higher

                  responsibilities

                  To imbibe the spirit of quality in every employee in the organization amp promote team

                  work

                  PRODUCT PROFILE

                  17

                  The salient features of the company are

                  The company is known for quality PCBrsquos The company has designed developed and

                  manufactured special type of PCBrsquos are

                  Single sided PCBrsquos

                  Double sided PCBrsquos

                  Glass epoxy PCBrsquos

                  The company has having types of PCBrsquos

                  Manufacturing Design

                  The company is at present using the latest computerized design and drawing to achieve the high

                  standards applicable and the company is technically superior to other competitors in the market

                  The design department is headed by a qualified experienced manager with over twenty years of

                  experience in the design field being specially trained and assisted by qualified engineers

                  Surface mounts technology [SMT]

                  Surface mount device[SMD]

                  Quality

                  The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                  to quality norms at every stage of manufacture

                  Quality policy

                  Manufacture quality PCBrsquos to the satisfaction of our customers

                  Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                  the field of information technology comparable to the best in the world Cerebra with the active

                  involvement of all its employees shall strive to deliver products amp services of the highest quality

                  to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                  maintained at all levels of the organization amp shall be implemented through its adherence to

                  specific amp measurable quality objectives

                  TOTAL QUALITY PROCESS

                  18

                  The following basic principles of to achieve TQM and ISO for the organization

                  1 Customer Focus- Anticipation of future requirements

                  2 Leadership ndash Motivate his team

                  3 Process Approach- Value added activity

                  4 System Approach- Collection of Process

                  5 Involvement of people- How to motivate the people to achieve the desired goal

                  6 Continual improvement-

                  7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                  8 Mutually Beneficial Customers relationship

                  Standards in cerebra integrated technologies ltd

                  Design conforms to Indian standards specification

                  The PCBrsquos are provided with standard accessories can be provided on

                  request

                  Product Range

                  SMD resistor packages

                  Resistor- o4o2

                  o6o3

                  o8o5

                  1206=gt [regular]

                  1210

                  PCB ASSEMBLY FLOW CHART

                  19KIT IQA

                  1 COUNTING

                  2 VERIFYING FOR THE MAKE

                  3 VERFICATION WITH BOM

                  20

                  KITTING

                  KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                  SMD LODING

                  EQUIPMENT

                  A1BAKE BARE PCB FOR 4 HOUR 1000C

                  2 BAKE BGA FOR 4 HOURS 1250C

                  B1SCREEN PRINTER SETTING

                  2 PASTE SOFTING

                  3 SAMPLE PRINTING

                  4 PASTE POSITION amp SHAPE CHECKING

                  5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                  C1SMT PROGAMME FILE LOADING

                  2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                  3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                  D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                  DEK 248

                  PHILIPS TOPAZ

                  PHILIPS EMERALD

                  LCS FEEDER FOR BGA ampFINE PITCH

                  SMT TRAIL RUN

                  BOARD

                  WORKIN

                  SMT MOUNTING FOR MASS MFG

                  INSP BEFORE

                  REFLOW

                  CORRECTION

                  REFLOW

                  VISUAL INSPECTION

                  CORRECTION

                  21

                  SMT MOUNTING FOR MASS MFG

                  IPQC FOR 10

                  SAMPLING

                  DOUBLE

                  SIDED

                  PTH LOADING

                  COMPONENT PREPARATION

                  EQUIPMENT

                  STUFFING

                  VISUAL INSPECTION

                  CORRECTION

                  WAVE SOLDERING

                  VITRONICS SOLTEC WAVE SOLDERING MACHINE

                  LEAD

                  POST SOLDERING

                  TOUCH UP

                  PCB PRINTED CIRCUIT BOARD

                  22

                  POST SOLDERING

                  COMPONENT

                  MOUNTING

                  FINAL INSPECTION

                  IPQC FOR 10

                  SAMPLING

                  REWORK FUNCTIONAL

                  TESTEER

                  CORRECTION

                  FUNCTIONAL TESTER

                  LABELING

                  BARCODING

                  PACKING

                  OUT WARD STORES amp DESPATCH

                  WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                  PLAIN BOARDS

                  ASSEMBLY BOARD

                  Work Instruction

                  23

                  Title Philips GEM and Philips emerald

                  Purpose

                  The work instruction is applicable in cerebra integrated technologies ltd

                  Responsibility

                  All associates technical engineers and quality staffs are responsible for carrying out this quality

                  Precautions

                  Ensure operator wear heal strap or write strap and grounded while performing the quality

                  Procedure

                  1 Ensure machine is free from dust partials

                  2 Ensure machine is set as per prescribed parametersrsquo by process team

                  3 Ensure daily PML preventive maintains is done at the begin of the shift

                  4 Clear the components reject in provided in the machine on daily basis

                  5 Any feeders issues are found identity the same and report to the concern person

                  6 Switch off the machines when not in use

                  Title Pre reflow instruction

                  24

                  Purpose

                  The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                  during the PCBA assembly

                  Scope

                  This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                  technologies limited

                  Responsibility

                  All the associates Technicians engineers and quality r staff are responsible for carrying out of

                  this activity

                  Safety perception

                  a Ensure all concerned associates wearing wrist strap and grounded properly

                  b Store the pub assemblies in a antistatic bins trays or magazine

                  Procedure

                  Perform the inspection activity and check for

                  a Alignment of the components

                  b Missing components

                  c Orientation of the components

                  d Role of the components

                  e Mount manual placement components if any ensure nearby components are not disturbed

                  while manual maintaining

                  Process of qualification for reflow soldering

                  25

                  1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                  prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                  paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                  80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                  the good solder print Then more the predetermined no of PCBs for screen printing record

                  the set parameter

                  2 Place the SMD components using topaz and emerald pick and place machine using

                  correct program to operate the machine be for work instruction

                  3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                  the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                  and record the temp profile

                  4 After the reflow soldering carry out the visual inspection on all the cards record in the

                  process SMD inspection work sheet

                  5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                  defects is within control limit and if there is no problems then the process is qualified

                  TITLE POST REFLOW INSPECTION

                  26

                  PURPOSE

                  The purpose of this WI is to give the details of performing post reflow inspection in post

                  reflow inspection stage

                  SCOPE

                  This work instruction is applicable in cerebra integrated technologies ltd

                  Responsibility

                  All associates technical engineers and quality staffs are responsible for carrying out this

                  activity

                  Precautions

                  Ensure operator wear wrist strop and grounded while performing the activity

                  Procedures

                  27

                  1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                  2 Ensure operators perform inspection activity as per relevant documents like BOM

                  [bill of material] Pedro or reference cards if available

                  3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                  NCM [non-conformance material] area for rework

                  4 Ensure operator performs inspection through magnifier only

                  5 And inspection the PCB a for following defeats

                  Components value

                  Components alignment amp Orientation

                  Missing components tomb stone amp solder-balls

                  Extra components amp bridging

                  CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                  GOVERNMENT

                  Bharat sanchar nigam limited

                  Railways

                  ONGC

                  NIO

                  High courts

                  Post offices

                  CPWD

                  IGCAR

                  PUBLIC SECTOR UNITS

                  ITI LIMITED

                  HAL

                  28

                  NAL

                  BHEL

                  BEML

                  BEL

                  ECIL

                  CMC

                  OTHER MAJOR CUSTOMERS

                  KIOCL

                  VXL Instruments

                  Dickenson fowler ltd

                  KMF LTD

                  Stump vision

                  B-commerce Info system

                  Indian-Dept of Industries KSSIDC

                  CORPORATE

                  Pidilite Industries

                  Lucent

                  Alcate

                  Trent limited

                  Thermax

                  BPL

                  OTIS Group

                  Siemens

                  LampT

                  Himalaya Drugs

                  BANKS

                  Bank of India

                  29

                  Reserve Bank of India

                  Canara Bank

                  Union Bank of India

                  Allahabad Bank

                  UCO Bank

                  Vysya Bank

                  Infrastructure Management

                  As Enterprises scale their IT infrastructure to support business growth managing global

                  networks database applications becomes a herculean task which can over whelm internal

                  resources

                  Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                  Infrastructure Management services offer a complete portfolio of solutions amp for managing

                  enterprise It Infrastructures enable clients to

                  Reduce the total cost of IT operations

                  Focus limited IT resources on core business activities

                  Rationalize IT staffing costs

                  Optimize IT assets utilization

                  Facilitate service delivery

                  Improve uptime

                  HARDWARE

                  Contract Manufacturing EMS

                  30

                  Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                  Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                  place machines vitronics reflow amp soldering machines along with the latest equipments for

                  inspection amp quality control

                  Cerebra help companies to choose correct method of contract manufacturing to save money

                  time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                  that the customer is able to deliver world products to its customers

                  Cerebra provides EMS to customers who do not have the necessary infrastructure for

                  procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                  Computing solutions

                  Cerebra are one of the well known brands for personal computers servers laptops amp

                  workstations Cerebra range of products that cover entire IT requirements of its customers

                  Cerebra are able to offer end to end solution companies IT requirements

                  Desktop PCrsquos

                  Notebook

                  Servers

                  Networking

                  E-Waste Recycling Facility

                  Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                  players in this world which has huge potential not only in terms of generating huge revenues

                  amp profits for the company amp its share holders but also wants to contribute in big way the

                  green environment issues that have taken off cerebra recognize that it would be a big social

                  responsibility to truly set up a world class e-waste facility

                  In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                  facility in India The e-waste road map that this partnership will adopt would be chalked out

                  sin 3 phases

                  31

                  a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                  Indiarsquos largest recycle facility

                  b Second phases- Setting up of copper smelting plant amp other base metal extraction

                  plants

                  c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                  Cerebra have approached this partnership to provide technical amp Management

                  consultancy

                  1) Repair refurbish amp reuse of all electronic amp electrical equipment

                  2) Salvage components amp sell it back to the manufacturers concerned

                  3) Fully integrated e-waste management amp base metal recycling

                  4) PGM recovery amp its refining processes

                  5) Waste management at sources

                  6) Total support in scrap handling collection transport documentation shipping amp

                  [export] amp other areas

                  7) 100 recycling of all collected e-waste [zero land fill]

                  8) World class security system

                  9) Integrated EHS system [ISO amp OHSAS standard]

                  10) Web-based trading services amp accessibility

                  11) Logistics amp warehousing facility worldwide

                  12) Technical advice on plant layout

                  13) Training of technical personnel

                  14) Commissioning of day to day operations amp

                  15) Market support

                  SOLUTIONS

                  32

                  Cerebra specialize in the outsourced product development application software development

                  and offshore software outsourcing services in the enterprise and mobility areas We work

                  specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                  enhancement into the wireless and enterprise domains

                  bull Setting up a dedicated off-shore development center

                  bull Offshore product development services

                  bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                  bull SCM CRM Enterprise integration

                  We provide solutions for a dynamic environment where business and technology strategies

                  converge Our approach focuses on new ways of combining IT innovation in existing

                  business framework and also to leverage the clients existing IT infrastructure The activities

                  under this area of offerings are

                  bull Mobile Strategy formation

                  bull Infrastructure Design

                  bull Application Development

                  bull Data Synchronization

                  bull Enterprise Intranet on the move

                  Cerebra provides the solutions on various platforms like Windows mobile Symbian

                  Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                  solutions

                  bull LBS for content distribution

                  bull Logistics ndash last mile delivery

                  bull Bluetooth based content and coupon management

                  bull SCMCRM for retail houses including a mobileweb based POS

                  bull on field Sales and Support

                  bull RFIDBarcode integration for asset and inventory tracking

                  Achievements amp Awards

                  33

                  The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                  14000 for pollution standard

                  ORGANISATIONAL STRUCTURE

                  34

                  An organizational structure defines how job tasks are formally divided grouped amp co-

                  ordinate The chapter ii deals with the organizational structure the organization structure is a

                  complete Picture about the organization The structure of an organization plays a significant

                  role in charting out its path to success An efficient structure facilitates co-ordination amp

                  smooth intertwining of employees amp communication systems The organization adopts

                  different structural pattern at different stages of its lifecycle The form of an organization that

                  is evident in the way divisions departments functions amp people link together amp interact

                  Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                  may be represented by an organization chart The complexityrsquos structure is often proportional

                  to its size amp its geographic dispersal The traditional organization structure for many

                  businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                  BASIC ORGANIZATION STUCTURE

                  An organization is a social entity composed of two or more persons who work together

                  towards the attainment of common goals For the organization to work as a cohesive unit it is

                  essential that a formal structure of reporting amp control be established among the different

                  members of organizationhelliphellip

                  35

                  ORGANISATION CHART

                  CHAIRMAN

                  The above organization structure shows the following points

                  36

                  BOARD OF DIRECTORS

                  MANAGING DIRECTOR

                  EXECUTIVE DIRECTOR

                  DYGENRAL MANAGER

                  MANAGER-PERSONNAL amp ADMINISTRATION

                  MANAGER- PRODUCTION MAINTENANCE

                  MANAGER- DESIGNQC TRANSPORT

                  MANAGER PROJECT SECURITY amp VIGILANCE

                  MANAGER- PURCHASE STORES COMPUTER VACANT

                  MANAGER MARKETING

                  FINANCE MANAGER IC

                  DYMANAGER TPS

                  DYMANAGER QCTESTING

                  ASSTENGINEER- PURCHASE amp STORES

                  ASSTENGINEER- MAINTENANCETRANSPORT

                  ASSTENGINEER-TPS

                  ASSTENGINEER-TPSWINDING

                  ASSTENGINEER- QUALITY CONTROL

                  ASSTENGINEER- QUALITY CONTROL

                  1) Hierarchy relationship between different department members

                  2) Participative management

                  3) Cooperative work culture

                  4) Standardized of polices

                  5) Decentralized decision making system provided that some exceptions-

                  Valuable amp economical decisions are taken by top level management only So it is

                  centralized decision making

                  In all major decisions will be taken from board of directors they have full control over the

                  administration they will control the executive and general managers these board of directors

                  are selected by SAIL But the general manager of will have full control over the deputy

                  managers of project HRD production and material departments

                  These deputy managers will have full control over their respective area and they have a right

                  to take minor decisions regarding over their respective area

                  37

                  FUNCTIONAL AREAS

                  PRODUCTION DEPARTMENT

                  HUMAN RESOURCES DEPARTMENT

                  MARKETING DEPARTMENT

                  FINANCE DEPARTMENT

                  Production Department

                  Production department performs the function of producing finished goods from the basic raw

                  materials The manufacturing is headed by a group head whose main objective is to plan

                  execute co-ordinate and control all production activities with available resources inputs

                  equipment and facilities

                  Objectives

                  1 To ensure direct and co-ordinate the activities

                  2 To ensure Quality Output

                  The Main functions of this Department are as follows

                  1 Procure the Raw materials

                  2 Store the Raw materials which are procured

                  3 Process the raw materials which are procured in the production and to turn them into

                  finished goods

                  4 In addition not to stop in any circumstances but only to perform round the clock and

                  round the year

                  38

                  DIRECTOR

                  PERSONNEL MANAGER

                  Human Resource Department

                  The personnel department is one of the most important functional departments in every

                  organization Only with the help this department the organization can make efficient use of

                  the available work force for providing the desired product to the customer with desired

                  quality and reasonable price at the right time

                  Department Structure

                  The Personnel Manager is responsible for carrying out all the personnel management work

                  like recruitment selection training performance appraisal promotion wages and salary

                  employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                  from the Managing Director whenever necessary

                  The future of any Company depends on its ability to-

                  Train and upgrade skill sets of its employees

                  Extract and retain talent

                  Robust performance appraisal and reward system

                  Manage and full fill expectations

                  Evolve performance parameters with respect to key result areas

                  39

                  HUMAN RESOURCE DEVELOPMENT

                  Resource is any means of supply which can be drawn on when necessary To develop means

                  to grow mature and make progress in the desired direction Developing a human being in to

                  a resource means making him or her into a person of resourcefulness initiative wittedness

                  cleverness talent and ability

                  Human Resource Development is considered to be a super specialty of HRM It is a process

                  by which the employees of an organization are helped in planned and continuous manner to

                  acquire new capabilities and sharpen existing capabilities that may be required to perform

                  their present functions or expected future voles

                  HRD is a process which is geared towards developing the general enabling capabilities of

                  employees as individuals so that they can discover and exploit their own inner potential for

                  their own and or organization development purposes HRD strives to develop an

                  organizational culture where superior subordinate relationships team different sub units are

                  strong and contribute to the organizational health dynamisms and pride of employees

                  Training programs are as follows

                  FRESH ENTRANTS

                  Induction and orientation

                  COMPETENCE ENHANCEMENT

                  Technical

                  Multi skill training

                  Managerial

                  SPECIFIC AREA

                  Safety

                  Environment

                  Cost control and deduction

                  Quality

                  EXTERNAL TRAINING

                  OTHER AREAS

                  Hindi training

                  40

                  GOALS OF HRD

                  Development of individual capacity

                  Development of competitive in relations job being performed

                  Development of corporate approach

                  Development interpersonal relationship

                  Development of overall organization culture

                  Role of HRD

                  Human resources planning

                  Human resources accounting

                  Human resources allocation and role planning

                  Human resources training and development

                  Human resources maintenance

                  Climate development of HRD

                  Activities of HRD

                  Training need identification

                  Training needs assessment

                  Training needs justification

                  Budgeting and controlling of cost

                  Selection of learning process

                  Planning designing conducting the training procedure

                  Evolution of program through the trainee and feedback records

                  41

                  Training Objectives

                  To help the trainee

                  To improve knowledge skill attitude amp performance

                  To develop competence to increase productivity

                  To prepare for greater responsibility

                  To improve interpersonal relationship

                  To equip with modern tools amp techniques of to harness best of the human resources

                  and maintains industrial harmony

                  Modern how to develop self and his subordinates

                  Recruitment sources

                  This company considers both internal and external sources for recruitment Internal sources

                  include the employees who are already on the payroll Whenever any vacancy occurs

                  somebody within the organization with necessary qualification is promoted to that job

                  External sources are obtained by giving advertisements in state and local newspapers

                  Recruitment

                  It is the process of searching for prospective employees and stimulating them to apply for

                  jobs in the organization so that the right person for accomplishing organization and

                  departmental objectives will fill up organization vacancies

                  In order to ensure that the right type of persons are available to the concern in the right

                  number at the right place the following steps are taken

                  The candidate will be given an application form through which the Personnel Manager can

                  come to know about the candidate with respect to the following

                  Educational qualification

                  Experience

                  Skills possessed by the candidate

                  Salary expecting

                  42

                  Screening of Applications

                  Interview

                  Physical Examination

                  Placement

                  Selection

                  The intention of the selection process is to choose the best-qualified and suitable candidate

                  for unfilled jobs The objective of the selection decision is to choose the individual who can

                  most suitably perform the given job

                  The selection procedure is essentially a series of steps through which additional information

                  is secured about the applicant at any stage the candidate may be rejected due to non-

                  compatibility Therefore selection is actually a negative process of rejecting the unit

                  candidates

                  The selection procedure followed by the company is as follows

                  Training and Development

                  The company gives only on-the-job training Usually on-the-job methods of training are as

                  follows

                  Job rotation

                  Coaching

                  Job instruction

                  Committee assignments

                  43

                  After the selection of candidates the candidates will be given on-the-job training in an

                  organization for 1 year If the candidate performance in this year is satisfactory as per the

                  requirement of the company then the candidate is selected as an employee for the company

                  This period of 1 year is known as the probationary period for the candidate When the

                  performance of the candidate is unsatisfactory then the company will provide further training

                  to the candidate to make him fully equipped to work in the organization

                  Safety of the Employees

                  1 Safety shoes will be given to every shop floor employee once in 6 months

                  2 Safety uniform will be given to every shop floor employees

                  3 Pairs of uniform will be given once in a year

                  4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                  group insurance as well

                  5 Every employee in the organization will be medically examined once a year

                  Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                  1st shift-----------------------------6am to 2pm

                  2nd shift----------------------------2pm to 10pm

                  Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                  Wages

                  Wages in the wide sense mean any economic compensation paid by the employer under some

                  contract to his worker for the services rendered by him

                  In this company the wages are fixed according to the government norms At the time of

                  appointment the company fixes the wages which is higher than the government norms After

                  a certain period the wages will be fixed according to the experience of the worker

                  44

                  Absenteeism

                  An absentee is a person who habitually stays away from the job There are several causes for

                  absenteeism which are as follows

                  Maladjustment with the working condition

                  Industrial fatigue

                  Alcoholism

                  Low level of wages

                  Family problems

                  Unhealthy working conditions

                  Unsound personnel policies

                  The company follows a procedure with respect to absenteeism If the worker is frequently

                  absent show cause notice is given If the absence is continued by the worker maximum

                  three-show cause notices are given If the absence is continued then the company will issue a

                  charge sheet If the absence is further continued the management conducts an in-house

                  enquiry During the enquiry the management decides as to whether the worker should

                  continue in his job or not

                  Performance appraisal

                  Production head or Works Manager will give the questionnaire to the employees working in

                  the production department and based on their answers for the questions the ranking will be

                  given for each worker and depending upon the rank the worker will be put in the certain

                  position

                  If any worker scores less marks then he will be made to work hard and achieve the goal

                  They will tell him his weakness and strengths in the particular field and motivate him to

                  achieve his goal and rectify his mistakes for achieving the organizational objectives

                  45

                  Promotion

                  In this company the promotion is given based on seniority-cum-merit The management will

                  also take the following considerations while promoting an employee

                  Behavior of the worker

                  Attendance of the worker

                  Efficiency of the worker

                  46

                  Marketing Department

                  The marketing department performs marketing activity by supplying the products to the

                  customers within the mentioned time and the product is transferred to the domestic customers

                  by the road transportation and overseas customers by means of ships

                  Marketing Channels

                  Marketing channel decisions are among the most critical decisions facing marketing The

                  channels chosen intimately affect all other marketing decisions

                  As the company is a manufacturing concern it undertakes the following type of marketing

                  channels

                  The company gets order directly from its customers and it directly delivers the finished

                  products to its customers as it has producer-customer type of marketing channel

                  Marketing Strategies

                  Usually the Company follows the following marketing strategies

                  Quick delivery

                  Better quality

                  Service after sales

                  47

                  CUSTOMERS

                  COMPANY

                  Marketing Segmentation

                  Market segmentation means dividing the market into different segments or sectors In this

                  company market segmentation is made on the basis of components

                  Packaging

                  Packaging is normally not done for rough castings unless it is specified by the customer in

                  which case due care shall be taken to follow the customerrsquos specification only nice castings

                  are packed in the boxes

                  Handling of customer complaints

                  The details of customersrsquo complaints corrective action taken etc shall be

                  recorded on corrective action report and a copy shall be sent to the customer

                  Whenever possible customer confirmation is obtained

                  Managing Director shall forward the same to the Manager-Quality control for the

                  investigation

                  Based on the result of investigation the complaints are bifurcated as Genuine

                  Casual complaints

                  All genuine complaints are thoroughly investigated and a suitable corrective and

                  preventive action is taken recorded and given to the concerned department for

                  further action

                  All casual complaints from the customer are informed accordingly

                  The managing director shall receive complaints from the customers A complaint

                  number is allotted and an acknowledgement is sent to customers

                  Records

                  The following records shall be maintained by marketing department

                  1 Enquiries and Quotation

                  2 Purchase orders from customer and its Amendments

                  3 Verbal order

                  4 Order Acceptance

                  5 Delivery challen cum Invoice

                  48

                  Finance Department

                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                  pool of funds These funds come from a variety of sources investors or shareholders

                  creditors who lend in money and past earnings retained in business Funds provided from

                  these sources are committed to a number of uses Fixed assets used in production of a product

                  or service inventory used in production of marketable goods cash and securities used for

                  transaction and liquidity purposes

                  The sales of the company are accompanied with sales bills which are generated from

                  computer The terms of sales varies from 30 days 60 days and for few customers the

                  document is sent through Bank for payment

                  The export sales are against payment through Bank with a credit period of 45 days from the

                  date of shipment

                  The purchase of raw materials component parts and consumables are affected against a credit

                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                  day of the month irrespective of the material receipt date

                  Department Structure

                  DIRECTOR COMMERCIAL

                  FINANCE MANAGER

                  CASHIER STENO TYPIST

                  The main functions of Finance Department are as follows

                  1 Making the payment as salary to the employees

                  2 Meeting the manufacturing expenses of the organization

                  3 Preparing financial statement of the organization

                  4 Maintaining the liquidity position of the company

                  5 Helping the management in taking financial decision

                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                  7 Making payments to the suppliers

                  8 Receiving receipts from the customers

                  49

                  Accounting Procedure

                  The company follows cash and credit basis of accounting of its income and expenditures

                  The income of the company is fo0rm sale of castings development of patterns for new items

                  and by sale of bye products The major expenditures are power charges manufacturing

                  expense labour raw materials and consumable spares administrative and selling expense

                  interest

                  The following are the books and records maintained by cerebra integrated technologies

                  Limited

                  Subsidiary BooksRecords

                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                  the material by store and counter signed by the quality Assurance Department the necessary

                  entries are made in the registrar

                  Customer RegisterBill Register

                  This register is maintained to keep track of the sales made to each and individual customer

                  The follows are maintained customer wise and the detail of invoice number and date and

                  value with cumulative value is maintained in the register This register also helps to make

                  follow up for payment The entries in the register are made immediately after the invoice is

                  generated from the computer

                  The receipt of payment against each customer and invoice is also entered in the register to

                  enable to know the balance outstanding customer wise

                  Salary advance register

                  This register is maintained to know the advance outstanding employee wise Immediately

                  after issue of advance the necessary entries are made in this register Similarly after receipt

                  of advance through slips the entries are made in this register to know the exact balances of

                  advance employee wise

                  50

                  Customer Rejection Register

                  This register is maintained to keep track of customer rejection of castings

                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                  rejection register where in the details of rejection via invoice number grade quantity and

                  weight value excise duty sales tax and forwarding are made

                  Books of Accounts

                  Petty Cash Book

                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                  the Director and then necessary entries are made in the books through computer

                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                  received from whom amount in words and figures If the payment is made above Rs500-

                  necessary signatures should be taken on affixing rupee one revenue stamp

                  Bank book

                  Since the company has availed cash credit and bill discounting facility from bank two

                  separate bank books for cash credit and bill discounting are maintained

                  The receipt of payment through chequedemand draft and payment through chequedemand

                  draft is maintained in the register The balance of the book should tally with the balance in

                  the books of accounts maintained in a computer

                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                  the over draw amount against the discounted bills necessary credit entries are made in the

                  register to arrive at the actual balance against the sanctioned working capital

                  51

                  General ledger

                  This ledger gives the details of transactions effected by the company at any point of time The

                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                  respective accounts in the general ledger This ledger should be updated on day to day basis

                  to know the actual balance of each account The trail balance and receipt and payment are

                  made at each month end which should necessarily tally The profit and loss account is also

                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                  yearly or yearly

                  Inventory management

                  Inventories constitute the most significant part of current assets of a majority of companies

                  in India Inventories are stock of the product a company is manufacturing for sale and

                  components that make up the product The various forms in which inventories exist in a

                  manufacturing company are raw materials work in progress and finished goods

                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                  While retail or wholesale firm will have a very high level o finished goods inventories and

                  no raw material and work in progress inventory

                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                  of inventory control technique which is popularly known as FIFO method In this method

                  raw material which bought first will be sent to the production department first

                  Cost of production

                  The following items determine the cost of production of the product

                  Price of raw materials

                  Labour costs

                  Other production costs

                  Market condition

                  52

                  Mode of Payment

                  1 Advance Payment

                  The firm takes an advance payment of 20 to 25 of price from the new customers

                  2 Credit

                  The firm gives credit facility to its old customers which is secured by the following

                  - Invoice performance credit

                  - Letter of credit

                  53

                  CERBRA INTEGRATED

                  TECHNOLOGIES LIMITED

                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                  54

                  Particulars 30-9-2010 30-9-2009

                  INCOME

                  Sales amp Services 588808535 503398844

                  Other Income 8458654 1291991

                  TOTAL 597267189 504690834

                  EXPENDITURE

                  Materials 565924569 471247636

                  Manufacturing amp Administration Expenses 15640011 16247496

                  Marketing Expenses 249660 127791

                  Interestamp Financial Charges 248640 382737

                  Depreciation 1588627 2055635

                  TOTAL 583651507 490061295

                  Profit Before Extraordinary Items 13615681 14629539

                  Profit [loss] Before Taxation 13615681 14629539

                  Provision for Taxation

                  MAT 2524347 (1894)

                  Profit[loss] after tax transferred to balance 11091334 14631433

                  Sheet

                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                  55

                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                  Sources of funds

                  Share Holderrsquos Funds 159555820 150740820

                  Share Application Money 29211000 5643501

                  Reserves amp Surplus 242157224 242157224

                  Minority interest 334875 ------

                  Grand Total 431258919 398541545

                  Application of funds

                  Fixed Assets

                  Gross Block 46078186 46259057

                  Less Depreciation 28342562 26103945

                  Net Block 17735625 20155113

                  Deferred Tax Assets 63249 ----

                  Investment cost 2000 2000

                  Current Assets Loans amp Advances

                  Sundry Debtors 318650954 337538013

                  Cash amp Bank Balance 12439646 9113641

                  Loans amp Advances 114671053 45651808

                  445761654 392303462

                  Less Current Liabilities amp Provisions

                  Current Liabilities 293343081 290079690

                  Provisions 2810681 1999

                  Net Current Assets 149607892 102221773

                  Profit amp loss Account 263850154 276162659

                  Grand Total 431258919 398541545

                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                  late 1970s to help managers address the difficulties of change The model shows that

                  organizational immune systems and the many interconnected variables involved make change

                  complex and that an effective change effort must address many of these issues

                  simultaneously This is often a daunting managerial challenge

                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                  (subordinate goals) Skill

                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                  Richard defines that it was because of these factors the Japanese companies excelled over

                  American firms A very important feature of this Model is that McKinsey consultants in their

                  studies of several firms have extensively tested it

                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                  major premise of the model is that many performances related issues are rooted among the 7

                  factors outlines This study is important from a strategic marketing Organizational

                  performances related issues are rooted among the 7 factors outlines These 7s are

                  interconnected aligned and working together in high performing organizations

                  56

                  Structure

                  The organizational structure of the company is based on the functional departments and the

                  decision taken from top-level management of the company For analyzing and for taking

                  decision the top management will consult the functional managers performance of various

                  tasks in departments will be assigned to its functional head

                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                  associated information that shows who reports to whom and how tasks are both divided up and

                  integrated

                  Skill

                  Usually in a foundry Industry two types of skills are required They are as follows

                  1 Administrative skills

                  2 Technical skills

                  Administrative Skills

                  Administrative skills are those skills which are very much necessary for office staff It

                  involves managing the resources of the organization Cerebra integrated technologies limited

                  is doing everything to impart these skills in its employees When the candidate is selected he

                  will be given an on-the-job training for about 1 year and also training in each department to

                  make the candidate familiar with the organization Every month a training program will be

                  conducted wherein personalities having expertise in various fields give lectures

                  Technical Skills

                  Technical skills are those skills which are directly concerned with the production Shop-

                  floor employees are expected to possess these skills to carry out the production activity

                  smoothly

                  In Cerebra integrated technologies limited they give more importance to technical

                  knowledge than educational qualification

                  57

                  Different training programs are conducted to impart technical skills among employees When

                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                  the company gets its employees trained by external training agencies Guest lectures are

                  arranged once in a month to help the employees update their knowledge with the industry

                  level

                  Cerebra integrated technologies limited continuously monitors the performance of the

                  employees of various departments and identifies the training needs to be given for employees

                  and for enhancing the skills of the employees

                  Style

                  The company follows a centralized system of decision-making Only the top management

                  takes the decisions and the suggestions of the lower level employees are taken into

                  consideration

                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                  purchasing activity as the parameter When the raw materials for production are out of stock

                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                  approach

                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                  comes to decision making Only the persons who are in higher authority take decisions about

                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                  management For eg While taking decisions regarding purchase only the MD and Director

                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                  material and tenders The higher authorities do everything There is no participative

                  approach and most of the employees have no or very little knowledge about all the aspects of

                  the companyrsquos administration

                  58

                  Strategy

                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                  followed by systematic action and allocation of resources to achieve corporate goals

                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                  competition through its quality products with reasonable price To price their products

                  reasonable they should minimize the cost as much as possible One way of doing this is by

                  waste elimination

                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                  advance before starting production activity By using the good quality of raw materials the

                  company can produce quality output without any damages or cracks in the castings Thus

                  reducing the wastage

                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                  Ie by carrying out the production activity according to the procedure and under watchful

                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                  commit any wrongdoing

                  Staff

                  Responsibility and Authority

                  The company has defined responsibilities and authorities in order to facilitate effective

                  implementation of quality management and these are communicated to relevant persons in

                  the organization

                  59

                  Managing Director

                  Responsibility

                  1 Overall control of the company

                  2 Ultimate responsibility for product quality

                  3 Responsibility for customer satisfaction

                  4 Responsibility for marketing

                  5 New product development and process improvement

                  6 Growth and profit

                  Authority

                  1 Approve quality assurance manual

                  2 Interact with customers

                  3 Approve capital goods

                  4 Release the product whenever there is ambiguity

                  5 Disposal of non-conforming products

                  6 Sign cheque

                  Director (Commercial)

                  Responsibility

                  1 Responsible for purchasing and supplier development

                  2 Financial management including cash flow management

                  3 Responsible for storersquos management

                  4 Administration and personnel management

                  5 Functions of managing director in his absence

                  Authority

                  1 Sign the purchase order

                  2 Sign cheques

                  3 Prepare the yearly budget and follow up

                  4 Interact with statutory bodies and maintain records

                  60

                  Works Manager

                  Responsibility

                  1 Overall responsibility for production planning and control

                  2 Overall responsibility for pattern equipment and product quality

                  3 Safety and house-keeping of entire company

                  4 Upkeep of all equipment

                  5 Process improvement and productivity

                  6 Training of production and quality control personnel

                  7 Upkeep of relevant records

                  Authority

                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                  reaching customer on time

                  2 Introduce new production methodsmaterial to improve productivity and quality

                  Manager Maintenance

                  Responsibility

                  1 Monitor and control the activity of the administration office

                  2 Upkeep of statutory records

                  3 Make payment to suppliers on due date

                  4 Housekeeping in respective areas

                  Authority

                  1 Prepare and send chequesDDrsquos

                  61

                  Manager Accounts

                  Responsibility

                  1 Account all the vouchers and bills after acceptance from stores

                  2 Maintain books of accounts

                  3 Update all the accounts regularly

                  4 Prepare financial statement at defined intervals

                  5 Update the salary advance register

                  6 Housekeeping in respective areas

                  Authority

                  1 Enter accounts data into the computer

                  2 Raise debitcredit notes

                  3 Issue stamped receipts for the payment received

                  Assistant Manager Quality Control

                  Responsibility

                  1 NDT inspection

                  2 Inspection of castings in first second and final stage

                  3 Upkeep of related records

                  4 Housekeeping in respective department

                  Authority

                  1 Authorized to inspect and release the product for next stages

                  62

                  Assistant Manager of Quality Assurance

                  Responsibility

                  1 Incoming and in-process inspection

                  2 Overall responsibility of calibration of EMTE

                  3 Training of quality assurance personnel

                  Authority

                  1 Accept the product at inward good stage

                  2 Approve the liquid metal before pouring

                  Chemist

                  Responsibility

                  1 Charge calculation

                  2 Inspection of incoming materials

                  3 Mechanical testing

                  4 Housekeeping in the related areas

                  Authority

                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                  Manager

                  63

                  Marketing and Administration Officer

                  Responsibility

                  1 Delivery challan cum invoice preparation with its related activities

                  2 Central excise formalities and related activities

                  3 Cash handling

                  4 Upkeep and maintenance of the following records

                  Authority

                  1 Purchase stationery

                  2 Co-ordinate with central excise department on behalf of the company

                  Supervisory Moulding

                  Responsibility

                  1 Allocate the work for the workers based on planning

                  2 Arrangements for production of moulding core as per planning and documented

                  procedures

                  3 Inspection of pattern and core box before and while production

                  4 Ensure correct mixing of sand as per procedure

                  5 To maintain a clean and neat working environment

                  Authority

                  1 Authorize to reject mouldscores in consent with assistant manager company

                  Supervisor Maintenance

                  Responsibility

                  1 General house-keeping in all area

                  2 Attending machine break down

                  3 Arrangement for lining preparation

                  64

                  Authority

                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                  consent with the directors

                  Supervisor Inspection

                  Responsibility

                  1 Inspection of castings in all stores

                  2 Final clearance of castings before dispatch

                  Authority

                  1 Authority to clear material for dispatch in consent with Assistant Manager

                  Purchase Officer

                  Responsibility

                  1 Local purchase

                  2 Cash purchase

                  3 Out station purchase follow up as and when assigned

                  4 Attending bank work

                  Authority

                  1 Authorized to procure material from approved supplier in consent with Director

                  (commercial)

                  65

                  Cashier Steno cum Typist

                  Responsibility

                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                  2 To prepare letterspayment reminders at defined intervals

                  3 To maintain petty cash book daily

                  Authority

                  1 Make payment of Rs20000 against approval by the Director (commercial)

                  2 Procure postal stamps and revenue stamps for office use

                  The responsibilities and authorities of Management Representatives include the following

                  a) Coordinating for the implementation and maintenance of the quality management

                  system with other head of the departments in the company

                  b) Coordinating and obtaining approval and updating the quality assurance manual

                  documented procedures detailed procedures and process maps

                  c) Reporting to management on the performance of the quality management including

                  needs for improvement through management review meetings

                  d) Ensuring awareness of customer requirements throughout the organization

                  System

                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                  quality control systems performance measurement systems order execution systems

                  Inventory control systems etc

                  Inventory Control System

                  Inventories constitute the most significant part of current assets of a majority of companies in

                  India Inventories are stock of the product a company is manufacturing for sale and

                  components that make up the product The various forms in which inventories exist in a

                  manufacturing company are raw materials work in progress and finished goods

                  66

                  A manufacturing firm will have substantially high level of all three kinds of inventories

                  While retail or wholesale firm will have a very high level of finished goods inventories and

                  no raw material and work in progress inventory

                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                  inventory control technique which is popularly known as FIFO method In this method raw

                  materials which bought first will be sent to the production department first The inventory

                  system of Cerebra integrated technologies limited is very effective to have a control over the

                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                  stocking It maintains the level of raw materials at equilibrium This system works by

                  estimating the production level for the next one-month and then it estimates the raw materials

                  required to meet the production for the next one month If the stock of raw materials is not

                  enough to meet the production level then it places an order for the raw materials that too one

                  month in advance so that the production will not be affected even in case of any

                  uncertainties

                  Order Execution System

                  The company receives the purchase order from its customer The purchase order may be in

                  terms of written format or a verbal order The overall responsibility for review of purchase

                  orders lies with the Managing Director As and when required Managing Director shall take

                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                  review of contract

                  The following are the various steps taken by the organization to execute a purchase order

                  from a customer

                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                  issued to the Managing Director for study

                  2 Managing Director shall study the technical and commercial requirements with

                  respect to the following

                  Technical

                  a Normalwitness pouring

                  b Third party inspection

                  67

                  c NDT requirements

                  d Acid Picking requirements

                  e Previous history of the product available in computer

                  Commercial

                  a Rate

                  b Delivery period

                  c Mode of Dispatch

                  d Mode of Payment

                  e Payment terms

                  f KSTCST Number of customer

                  g Dispatch destination address and mode of dispatch

                  h One copy is sent to customer

                  i One copy is filled to customer wise along with purchase order

                  3 Managing Director shall interact with the customer and get the necessary clarifications

                  regarding technical delivery and commercial conditions

                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                  in computer

                  5 The same shall be entered in computer and the purchase order shall be stamped

                  accordingly

                  6 An order acknowledgement shall necessarily have the following details other than items

                  grade and rate and delivery date

                  7 After the same is cleared by the Managing Director

                  8 The concerned production department shall have an access to order acceptance from

                  computer

                  9 The production department will go for producing the products as per the requirement of the

                  customer

                  10 The dispatch section will send the products to the customer as per their requirement

                  68

                  Shared value

                  Shared values include the core values which are the essential guiding principles doctrines

                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                  and the values it will uphold in determining corporate destiny

                  Cerebra integrated technologies limited Shared values have two variables They are as

                  follows

                  1 Mission

                  2 Corporate Objectives

                  Serve the community around through welfare schemes

                  In order to fulfill this shared value the Company is involving itself in many charity

                  activities Like providing the necessities for the local schools and giving donations to

                  charitable institutes

                  To become a Global entity for the supply of finished Cast components in wide range

                  of materials with highly committed and socially responsible employees

                  The company in order to become a global entity with highly committed and socially

                  responsible employees is putting all its efforts to make its employees skilled enough

                  to handle any complex job To make the employees skilful the company is organizing

                  training programs regularly The company is taking measures to create social

                  awareness among its employees

                  Strive towards making work environment safe and environment friendly

                  To make the working environment safe for the employees the company has provided

                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                  is also taking measures to minimize the harm to the environment by recycling the

                  sand and using it again for casting purpose

                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                  and supply products of high quality to the complete satisfaction of each and every

                  customer and thus achieve leadership in market as reputed and reliable supplies

                  Cerebra integrated technologies limited is giving due importance to the quality of its

                  products There by achieving a sense of satisfaction among its customers The

                  employees are made to perform the work with due concern to the quality of the

                  69

                  products Through its quality products the company wants to achieve leadership in

                  market as reputed and reliable supplies

                  Endeavoring to fulfill social responsibilities

                  The company in order to fulfill its social responsibility has undertaken many

                  community development projects which include donations to charitable institutions

                  and providing necessities for local schools etc besides the company has a huge

                  concern for environment Therefore it has made a policy to minimize harmful effects

                  on the environment

                  The company is committed to the following

                  Continual prevention of pollution reduction of waste and consumption of

                  resources in all its operations

                  Promote environmental awareness among all employees and ensure their

                  participation in implementing this environmental policy at their place of work

                  SWOT ANALYSIS

                  70

                  A scan of the internal and external environment is an important part of the strategic planning

                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                  Strength

                  71

                  1 Easy and timely availability of raw material

                  2 The company is having expertise Human resource

                  3 The company has equipped with latest technology

                  4 The company has good machines for manufacturing purpose

                  5 The company protects employees by giving safety equipments

                  Weakness

                  1 Lack of education among the workers in the lower cadre

                  2 They have not given the additional facilities like cab facilities etc

                  3 The company does not have its own products to sell It should rely heavily on

                  customer orders

                  4 Lack of space inside the production department

                  5 The company more depends on the casual workforce in its production

                  Opportunities

                  72

                  1 The company can expand its business in Europe which is a potential market for

                  industrial machines

                  2 By maintaining its quality of products the company can enter different foreign

                  markets

                  3 Presence of auto majors in the region especially in south India

                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                  quality of goods effectively and more efficiently

                  Threats

                  1 Pollution control norms laid by the government are getting stringent

                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                  With its cheap products they can kill domestic industries

                  3 Labour incentive

                  4 Expensive transportation cost

                  5 Industries heavily rely on non-renewable resources These resources may get

                  exhausted

                  FINDING AND CONCLUSION

                  73

                  Cerebra integrated technologies limited which are one of the IT solution industries

                  FINDINGS

                  The organization is not success in both domestic and export market to meet their

                  demand

                  The company is not providing proper training to their employees

                  The company is financially sound

                  Rising cost of raw materials

                  Products processing facilities are not enough

                  They should make more advertisements

                  The name Cerebra integrated technologies limited itself stands for quality and

                  pureness

                  CONCLUSION

                  74

                  The Cerebra integrated technologies limited having the good working environment The

                  employees are very happy to work is the Industry And this Industry is having good

                  Infrastructure facility to develop the employees And industry was taking well initiative To

                  strengthen their employees and also to improve the quality of life their employees

                  Cerebra integrated technologies limited industry has posted a good performance with all-

                  round improvement is production sales and profitability

                  Lastly I conclude that the company is having good market for their product but also it has to

                  give Advertisement for their product to create awareness in the minds of the customer The

                  prospects of the company continued to be positive And also the industry has delivering

                  superior value to the customerrsquos stake holders and other by providing good quality products

                  LEARNING EXPERIENCE

                  75

                  The training has created a sense of practical exposure and enlightenment in my mind as to

                  what actually an organization is and how theoretical concepts are practiced in with only

                  theatrical knowledge several management concepts were slightly difficult to analyze

                  However after implant training I have felt empowered with confidence to understand

                  different management concepts in a pragmatic manner

                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                  MBA I also came across real problems faced by organization in technology human

                  resources etc and the way in which the management tackled those problems

                  During this implant training I realized that management is a backbone of every organization

                  and without which every activity of organization will go haywire

                  I came to know the importance of Management Information System [MIS] in the

                  organization and how it assists the management in every aspect of its business and how it

                  helps the management in the process of decision-making

                  I came to know how communication acts as an important tool for the smooth functioning of

                  the organization and how we should communicate on different channels and with different

                  grades of peoples

                  As we all know that finance is lifeblood of every organization I personally had a look at the

                  finance department I came to know the importance of finance department and I came to

                  know the different tools they use to have a control over the liquidity position of the company

                  I came to know the importance of Managerial Knowledge such as planning organizing

                  staffing directing controlling and decision-making I came to know about the rules

                  regulation policies and procedures of the company and to what extent employees are

                  following the rules and regulation laid down by the management I came to know about the

                  punitive actions taken by the management against the individuals who breaks the rules and

                  regulation of the company

                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                  support and team spirit

                  76

                  In training also helped me in knowing the importance of group effort when compared to

                  individual effort in organization In addition importance of human relations was known

                  which helps the management getting the things done through its employees

                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                  help in my career It is about the working environment about dealing with the employees

                  about the attitude required to sustain in an organization and so on

                  In total I am very much benefited with this implant training Once again I thank the

                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                  out the implant training and expose myself to the corpor ate field and I thank all employers

                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                  continuous guidance to make this project work successful

                  77

                  BIBLIOGRAPHY

                  The companyrsquos Reports are

                  Quality Assurance Report

                  Production Report

                  Finance department Report

                  Marketing department Report

                  WEBSITE

                  wwwcerebracomputerscom

                  wwwwikipediacom

                  Financial report - Financial section in Cerebra integrated technologies limited

                  TEXT BOOKS

                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                  Edition) Pearson Education

                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                  Methods (8th Edition) Tata McGraw Hill

                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                  Edition) Tata McGraw-Hill

                  BOOKS

                  Company Magazines

                  Hand books Catalogue Journals amp Reports

                  78

                  • The future of any Company depends on its ability to-
                  • Responsibility and Authority
                  • Managing Director
                  • Responsibility
                  • Authority
                  • Director (Commercial)
                  • Responsibility
                  • Authority
                  • Manager Accounts
                  • Responsibility
                  • Authority
                  • Assistant Manager of Quality Assurance
                  • Responsibility
                  • Authority
                  • Supervisory Moulding
                  • Responsibility
                  • Authority
                  • Supervisor Maintenance
                  • Responsibility

                    Popular Electronics publishes an article by MITS announcing the Altair 8800

                    computer for US$439 in kit form It uses the Intel 8080 processor The Altair

                    pictured on the cover of the magazine is actually a mock-up as an actual

                    computer was not available

                    Paul Allen sees the Popular Electronics issue with the Altair and tells Bill Gates

                    that the microcomputer revolution is just beginning hellip1974

                    Gary Kildall of Microcomputer Applications Associates develops the CPM

                    operating system for Intel 8080-based systems

                    Motorola introduces its 6800 chip an early 8-bit microprocessor used in

                    microcomputers and industrial and automotive control devices The 6800 was

                    designed by Chuck Peddle and Charlie Melear

                    Brian Kernighan and Dennis Ritchie develop the C programming language

                    RCA releases the 1802 processor running at a blazing 64 MHz It is considered

                    one of the first RISC chips It is used on a variety of devices from video games to

                    NASA space probes

                    Engineer David Ahl suggests Digital Equipment produce an inexpensive version

                    of its PDP-8 minicomputer for US$5000 Top management call the idea foolish

                    Gary Kildall and John Torode begin selling the CPM disk operating system for

                    microcomputershellip1974 Alto

                    Xerox releases the Alto computer

                    A personal computer to be used for research

                    Cost $32000

                    Never produced for profit

                    First serious machine to feature a modern user interface windows mouse etc

                    invented by Engelbart in 1964

                    1975

                    Paul Allen meets with Ed Roberts to demonstrate the newly written BASIC

                    interpreter for the Altair Despite never having touched an Altair before the

                    BASIC works flawlessly

                    Bill Gates and Paul Allen license their newly written BASIC to MITS their first

                    customer This is the first computer language program written for a personal

                    computer

                    10

                    The Xerox PARC-developed Gypsy word-processing system is first field tested

                    by end-users Gypsy is one of the first word processors termed WYSIWYG

                    meaning what you see is what you get Gypsy runs on the PARC-developed Alto

                    personal computer 1975

                    Fred Moore and Gordon French hold the first meeting of a new microcomputer

                    hobbyists club in Frenchs garage in Menlo Park California 32 people meet

                    including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

                    Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

                    an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

                    the Altair

                    Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

                    company for $135000

                    The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

                    held at the Stanford AI lab 40 attend The name for the group is chosen Bay

                    Area Amateur Computer Users Group - Homebrew Computer Club 1975

                    Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

                    MITS delivers the first generally-available Altair 8800 sold for US$375 with

                    1KB memory

                    MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

                    At this point the Intel 8080 costs about US$150

                    Bob Marsh delivers the first Processor Technology 4KB memory boards for the

                    Altair

                    At Xerox John Ellenby proposes they build the Alto II a modified Alto making

                    it easier to produce more reliable and more easily maintained His request is

                    approved

                    Bill Gates and Paul Allen sign a licensing agreement with MITS for their

                    implementation of the BASIC language

                    Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

                    Dick Heiser opens Arrow Head Computer Company subtitled The Computer

                    Store in Los Angeles selling assembled Altairs boards peripherals and

                    magazines This is the first retail computer store in the USA 1975

                    Micom Data Systems ships its first product the Micom 2000 word processing

                    computer

                    11

                    IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

                    Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

                    tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

                    (Price over US$10000 )

                    The first issue of Byte magazine is published

                    MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

                    8K editions

                    Southwest Technical Products releases the M6800 computer kit

                    Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

                    6800 CPU 4KB RAM ROM monitor keyboard and video interface for

                    US$650

                    Scope of the study

                    The scope of the organization study is concerned with in the Cerebra Integrated Technologies

                    Limited it is one of the casting production organization The study is limited to understanding

                    the finance production and other department in the organization

                    Objectives of Study

                    To study organization as a whole

                    To study and understand the activities of various departments in the organization

                    To do the SWOT analysis of the organization

                    Limitations of the study

                    The present study mainly focused on the primary data as well as secondary data In

                    organization they did not disclose to give more information regarding each department

                    Methodology

                    In order to achieve the above stated objectives the study has covered both primary and

                    secondary data

                    12

                    Primary Data

                    Primary data is collected through the personal interview and discussion with the employees

                    and also higher authorities in the organization and observation Method

                    Secondary Data

                    Secondary data is collected through the company manuals company profiles department

                    manuals and websites text books

                    Profile

                    The management team at cerebra has combined experience of over 100 years in wireless and

                    enterprise solutions We pride over selves as a complete business driven software service

                    providing and working to words providing solution without burdening our partners with

                    technology decisions with the vast experience of the team we have the process maturity team

                    key solutions

                    Cerebra provide to the solutions on various platforms like windows mobile system android

                    blackberry and I phone I pad and have demonstrable prototypes ready

                    Some of our solutions

                    1 LBS for content distribution

                    2 Logistics last mile delivery

                    3 Bluetooth based content and coupon management

                    4 SCMCRM for retail houses including a mobile web based pos

                    5 On field sales and support

                    6 RFIDBARCODE integration for asset and inventory tracking

                    13

                    Significance of products and components ready to deployed

                    1 Mobile marketing platform

                    2 Bluetooth based content delivery platform

                    3 Supply chain solution for the retail

                    4 Mobile application to handle distribution and route accounting

                    5 Mobile application to handle courierrsquos distribution

                    6 Integrators 3rd party ERPSCMCRMs

                    7 Mobile application to handle in line sales and support

                    14

                    Company profile

                    CEREBRA INTEGRATED TECHNOLOGIES LTD

                    Commenced its business in 1992 starting with the hardware sector amp later expanded to

                    provide software services IT training ampconsulting and today offers total IT training amp

                    consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                    Cerebra is public limited company and services its customers are served through jars in the

                    USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                    contract standards

                    Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                    survived the through times and is moving on achieve its mission being one among the top it

                    solutions provider in the globe

                    Started Integrated Technologies a partnership firm was established 25th July 1992 by

                    technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                    system and trading in peripherals components etc Cerebra were converted to a public

                    limited company limit in December 1993

                    15

                    Cerebra began its endeavor for backward integration started manufacturing motherboards

                    Add-on cards etc Company turned net worth positive bagged large order for contact

                    manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                    machines etc

                    VISION STATEMENT

                    To be a nimble amp effective IT Integration company

                    MISSION STATEMENT

                    To create value for customers through innovative IT solutions with a commitment to

                    excellence

                    To enable customers amp partners to leverage information technology to the fullest extent

                    To enable partners amp employees to deliver relevant amp proven technologies to customers

                    16

                    OBJECTIVES

                    The main objective of cerebra is to deliver a combination of proven software amp hardware

                    solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                    real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                    system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                    existing business of IT Infrastructure provide its customers a significant ROI advantage in

                    providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                    amp health care sectors amp provide solutions through its existing products amp components

                    With the vast experience of the team we have the process maturity to deliver turnkey solutions

                    The management team at cerebra has a combined experience of over 100 years in wireless amp

                    enterprise solutions

                    Continuous product review amp improvement in quality

                    Individually amp collectively all employees of cerebra integrated technologies limited

                    strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                    in the cost amp establish better employment

                    Ensure quality of personnel at all levels amp provide then the right work environment job

                    satisfaction amp professional challenges

                    Provide a healthy blend of employees who have grown with the organization amp those

                    selected from outside

                    Ensure employment of minimum number of personnel amp avoid surpluses

                    Motivate employees to be increasingly achievement oriented Identify personnel with

                    potential for growth

                    Provide adequate opportunities for personnel to improve the level of their professional

                    knowledge

                    Personnel with talent amp potential for growth to be developed to shoulder higher

                    responsibilities

                    To imbibe the spirit of quality in every employee in the organization amp promote team

                    work

                    PRODUCT PROFILE

                    17

                    The salient features of the company are

                    The company is known for quality PCBrsquos The company has designed developed and

                    manufactured special type of PCBrsquos are

                    Single sided PCBrsquos

                    Double sided PCBrsquos

                    Glass epoxy PCBrsquos

                    The company has having types of PCBrsquos

                    Manufacturing Design

                    The company is at present using the latest computerized design and drawing to achieve the high

                    standards applicable and the company is technically superior to other competitors in the market

                    The design department is headed by a qualified experienced manager with over twenty years of

                    experience in the design field being specially trained and assisted by qualified engineers

                    Surface mounts technology [SMT]

                    Surface mount device[SMD]

                    Quality

                    The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                    to quality norms at every stage of manufacture

                    Quality policy

                    Manufacture quality PCBrsquos to the satisfaction of our customers

                    Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                    the field of information technology comparable to the best in the world Cerebra with the active

                    involvement of all its employees shall strive to deliver products amp services of the highest quality

                    to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                    maintained at all levels of the organization amp shall be implemented through its adherence to

                    specific amp measurable quality objectives

                    TOTAL QUALITY PROCESS

                    18

                    The following basic principles of to achieve TQM and ISO for the organization

                    1 Customer Focus- Anticipation of future requirements

                    2 Leadership ndash Motivate his team

                    3 Process Approach- Value added activity

                    4 System Approach- Collection of Process

                    5 Involvement of people- How to motivate the people to achieve the desired goal

                    6 Continual improvement-

                    7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                    8 Mutually Beneficial Customers relationship

                    Standards in cerebra integrated technologies ltd

                    Design conforms to Indian standards specification

                    The PCBrsquos are provided with standard accessories can be provided on

                    request

                    Product Range

                    SMD resistor packages

                    Resistor- o4o2

                    o6o3

                    o8o5

                    1206=gt [regular]

                    1210

                    PCB ASSEMBLY FLOW CHART

                    19KIT IQA

                    1 COUNTING

                    2 VERIFYING FOR THE MAKE

                    3 VERFICATION WITH BOM

                    20

                    KITTING

                    KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                    SMD LODING

                    EQUIPMENT

                    A1BAKE BARE PCB FOR 4 HOUR 1000C

                    2 BAKE BGA FOR 4 HOURS 1250C

                    B1SCREEN PRINTER SETTING

                    2 PASTE SOFTING

                    3 SAMPLE PRINTING

                    4 PASTE POSITION amp SHAPE CHECKING

                    5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                    C1SMT PROGAMME FILE LOADING

                    2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                    3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                    D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                    DEK 248

                    PHILIPS TOPAZ

                    PHILIPS EMERALD

                    LCS FEEDER FOR BGA ampFINE PITCH

                    SMT TRAIL RUN

                    BOARD

                    WORKIN

                    SMT MOUNTING FOR MASS MFG

                    INSP BEFORE

                    REFLOW

                    CORRECTION

                    REFLOW

                    VISUAL INSPECTION

                    CORRECTION

                    21

                    SMT MOUNTING FOR MASS MFG

                    IPQC FOR 10

                    SAMPLING

                    DOUBLE

                    SIDED

                    PTH LOADING

                    COMPONENT PREPARATION

                    EQUIPMENT

                    STUFFING

                    VISUAL INSPECTION

                    CORRECTION

                    WAVE SOLDERING

                    VITRONICS SOLTEC WAVE SOLDERING MACHINE

                    LEAD

                    POST SOLDERING

                    TOUCH UP

                    PCB PRINTED CIRCUIT BOARD

                    22

                    POST SOLDERING

                    COMPONENT

                    MOUNTING

                    FINAL INSPECTION

                    IPQC FOR 10

                    SAMPLING

                    REWORK FUNCTIONAL

                    TESTEER

                    CORRECTION

                    FUNCTIONAL TESTER

                    LABELING

                    BARCODING

                    PACKING

                    OUT WARD STORES amp DESPATCH

                    WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                    PLAIN BOARDS

                    ASSEMBLY BOARD

                    Work Instruction

                    23

                    Title Philips GEM and Philips emerald

                    Purpose

                    The work instruction is applicable in cerebra integrated technologies ltd

                    Responsibility

                    All associates technical engineers and quality staffs are responsible for carrying out this quality

                    Precautions

                    Ensure operator wear heal strap or write strap and grounded while performing the quality

                    Procedure

                    1 Ensure machine is free from dust partials

                    2 Ensure machine is set as per prescribed parametersrsquo by process team

                    3 Ensure daily PML preventive maintains is done at the begin of the shift

                    4 Clear the components reject in provided in the machine on daily basis

                    5 Any feeders issues are found identity the same and report to the concern person

                    6 Switch off the machines when not in use

                    Title Pre reflow instruction

                    24

                    Purpose

                    The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                    during the PCBA assembly

                    Scope

                    This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                    technologies limited

                    Responsibility

                    All the associates Technicians engineers and quality r staff are responsible for carrying out of

                    this activity

                    Safety perception

                    a Ensure all concerned associates wearing wrist strap and grounded properly

                    b Store the pub assemblies in a antistatic bins trays or magazine

                    Procedure

                    Perform the inspection activity and check for

                    a Alignment of the components

                    b Missing components

                    c Orientation of the components

                    d Role of the components

                    e Mount manual placement components if any ensure nearby components are not disturbed

                    while manual maintaining

                    Process of qualification for reflow soldering

                    25

                    1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                    prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                    paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                    80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                    the good solder print Then more the predetermined no of PCBs for screen printing record

                    the set parameter

                    2 Place the SMD components using topaz and emerald pick and place machine using

                    correct program to operate the machine be for work instruction

                    3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                    the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                    and record the temp profile

                    4 After the reflow soldering carry out the visual inspection on all the cards record in the

                    process SMD inspection work sheet

                    5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                    defects is within control limit and if there is no problems then the process is qualified

                    TITLE POST REFLOW INSPECTION

                    26

                    PURPOSE

                    The purpose of this WI is to give the details of performing post reflow inspection in post

                    reflow inspection stage

                    SCOPE

                    This work instruction is applicable in cerebra integrated technologies ltd

                    Responsibility

                    All associates technical engineers and quality staffs are responsible for carrying out this

                    activity

                    Precautions

                    Ensure operator wear wrist strop and grounded while performing the activity

                    Procedures

                    27

                    1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                    2 Ensure operators perform inspection activity as per relevant documents like BOM

                    [bill of material] Pedro or reference cards if available

                    3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                    NCM [non-conformance material] area for rework

                    4 Ensure operator performs inspection through magnifier only

                    5 And inspection the PCB a for following defeats

                    Components value

                    Components alignment amp Orientation

                    Missing components tomb stone amp solder-balls

                    Extra components amp bridging

                    CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                    GOVERNMENT

                    Bharat sanchar nigam limited

                    Railways

                    ONGC

                    NIO

                    High courts

                    Post offices

                    CPWD

                    IGCAR

                    PUBLIC SECTOR UNITS

                    ITI LIMITED

                    HAL

                    28

                    NAL

                    BHEL

                    BEML

                    BEL

                    ECIL

                    CMC

                    OTHER MAJOR CUSTOMERS

                    KIOCL

                    VXL Instruments

                    Dickenson fowler ltd

                    KMF LTD

                    Stump vision

                    B-commerce Info system

                    Indian-Dept of Industries KSSIDC

                    CORPORATE

                    Pidilite Industries

                    Lucent

                    Alcate

                    Trent limited

                    Thermax

                    BPL

                    OTIS Group

                    Siemens

                    LampT

                    Himalaya Drugs

                    BANKS

                    Bank of India

                    29

                    Reserve Bank of India

                    Canara Bank

                    Union Bank of India

                    Allahabad Bank

                    UCO Bank

                    Vysya Bank

                    Infrastructure Management

                    As Enterprises scale their IT infrastructure to support business growth managing global

                    networks database applications becomes a herculean task which can over whelm internal

                    resources

                    Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                    Infrastructure Management services offer a complete portfolio of solutions amp for managing

                    enterprise It Infrastructures enable clients to

                    Reduce the total cost of IT operations

                    Focus limited IT resources on core business activities

                    Rationalize IT staffing costs

                    Optimize IT assets utilization

                    Facilitate service delivery

                    Improve uptime

                    HARDWARE

                    Contract Manufacturing EMS

                    30

                    Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                    Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                    place machines vitronics reflow amp soldering machines along with the latest equipments for

                    inspection amp quality control

                    Cerebra help companies to choose correct method of contract manufacturing to save money

                    time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                    that the customer is able to deliver world products to its customers

                    Cerebra provides EMS to customers who do not have the necessary infrastructure for

                    procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                    Computing solutions

                    Cerebra are one of the well known brands for personal computers servers laptops amp

                    workstations Cerebra range of products that cover entire IT requirements of its customers

                    Cerebra are able to offer end to end solution companies IT requirements

                    Desktop PCrsquos

                    Notebook

                    Servers

                    Networking

                    E-Waste Recycling Facility

                    Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                    players in this world which has huge potential not only in terms of generating huge revenues

                    amp profits for the company amp its share holders but also wants to contribute in big way the

                    green environment issues that have taken off cerebra recognize that it would be a big social

                    responsibility to truly set up a world class e-waste facility

                    In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                    facility in India The e-waste road map that this partnership will adopt would be chalked out

                    sin 3 phases

                    31

                    a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                    Indiarsquos largest recycle facility

                    b Second phases- Setting up of copper smelting plant amp other base metal extraction

                    plants

                    c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                    Cerebra have approached this partnership to provide technical amp Management

                    consultancy

                    1) Repair refurbish amp reuse of all electronic amp electrical equipment

                    2) Salvage components amp sell it back to the manufacturers concerned

                    3) Fully integrated e-waste management amp base metal recycling

                    4) PGM recovery amp its refining processes

                    5) Waste management at sources

                    6) Total support in scrap handling collection transport documentation shipping amp

                    [export] amp other areas

                    7) 100 recycling of all collected e-waste [zero land fill]

                    8) World class security system

                    9) Integrated EHS system [ISO amp OHSAS standard]

                    10) Web-based trading services amp accessibility

                    11) Logistics amp warehousing facility worldwide

                    12) Technical advice on plant layout

                    13) Training of technical personnel

                    14) Commissioning of day to day operations amp

                    15) Market support

                    SOLUTIONS

                    32

                    Cerebra specialize in the outsourced product development application software development

                    and offshore software outsourcing services in the enterprise and mobility areas We work

                    specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                    enhancement into the wireless and enterprise domains

                    bull Setting up a dedicated off-shore development center

                    bull Offshore product development services

                    bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                    bull SCM CRM Enterprise integration

                    We provide solutions for a dynamic environment where business and technology strategies

                    converge Our approach focuses on new ways of combining IT innovation in existing

                    business framework and also to leverage the clients existing IT infrastructure The activities

                    under this area of offerings are

                    bull Mobile Strategy formation

                    bull Infrastructure Design

                    bull Application Development

                    bull Data Synchronization

                    bull Enterprise Intranet on the move

                    Cerebra provides the solutions on various platforms like Windows mobile Symbian

                    Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                    solutions

                    bull LBS for content distribution

                    bull Logistics ndash last mile delivery

                    bull Bluetooth based content and coupon management

                    bull SCMCRM for retail houses including a mobileweb based POS

                    bull on field Sales and Support

                    bull RFIDBarcode integration for asset and inventory tracking

                    Achievements amp Awards

                    33

                    The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                    14000 for pollution standard

                    ORGANISATIONAL STRUCTURE

                    34

                    An organizational structure defines how job tasks are formally divided grouped amp co-

                    ordinate The chapter ii deals with the organizational structure the organization structure is a

                    complete Picture about the organization The structure of an organization plays a significant

                    role in charting out its path to success An efficient structure facilitates co-ordination amp

                    smooth intertwining of employees amp communication systems The organization adopts

                    different structural pattern at different stages of its lifecycle The form of an organization that

                    is evident in the way divisions departments functions amp people link together amp interact

                    Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                    may be represented by an organization chart The complexityrsquos structure is often proportional

                    to its size amp its geographic dispersal The traditional organization structure for many

                    businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                    BASIC ORGANIZATION STUCTURE

                    An organization is a social entity composed of two or more persons who work together

                    towards the attainment of common goals For the organization to work as a cohesive unit it is

                    essential that a formal structure of reporting amp control be established among the different

                    members of organizationhelliphellip

                    35

                    ORGANISATION CHART

                    CHAIRMAN

                    The above organization structure shows the following points

                    36

                    BOARD OF DIRECTORS

                    MANAGING DIRECTOR

                    EXECUTIVE DIRECTOR

                    DYGENRAL MANAGER

                    MANAGER-PERSONNAL amp ADMINISTRATION

                    MANAGER- PRODUCTION MAINTENANCE

                    MANAGER- DESIGNQC TRANSPORT

                    MANAGER PROJECT SECURITY amp VIGILANCE

                    MANAGER- PURCHASE STORES COMPUTER VACANT

                    MANAGER MARKETING

                    FINANCE MANAGER IC

                    DYMANAGER TPS

                    DYMANAGER QCTESTING

                    ASSTENGINEER- PURCHASE amp STORES

                    ASSTENGINEER- MAINTENANCETRANSPORT

                    ASSTENGINEER-TPS

                    ASSTENGINEER-TPSWINDING

                    ASSTENGINEER- QUALITY CONTROL

                    ASSTENGINEER- QUALITY CONTROL

                    1) Hierarchy relationship between different department members

                    2) Participative management

                    3) Cooperative work culture

                    4) Standardized of polices

                    5) Decentralized decision making system provided that some exceptions-

                    Valuable amp economical decisions are taken by top level management only So it is

                    centralized decision making

                    In all major decisions will be taken from board of directors they have full control over the

                    administration they will control the executive and general managers these board of directors

                    are selected by SAIL But the general manager of will have full control over the deputy

                    managers of project HRD production and material departments

                    These deputy managers will have full control over their respective area and they have a right

                    to take minor decisions regarding over their respective area

                    37

                    FUNCTIONAL AREAS

                    PRODUCTION DEPARTMENT

                    HUMAN RESOURCES DEPARTMENT

                    MARKETING DEPARTMENT

                    FINANCE DEPARTMENT

                    Production Department

                    Production department performs the function of producing finished goods from the basic raw

                    materials The manufacturing is headed by a group head whose main objective is to plan

                    execute co-ordinate and control all production activities with available resources inputs

                    equipment and facilities

                    Objectives

                    1 To ensure direct and co-ordinate the activities

                    2 To ensure Quality Output

                    The Main functions of this Department are as follows

                    1 Procure the Raw materials

                    2 Store the Raw materials which are procured

                    3 Process the raw materials which are procured in the production and to turn them into

                    finished goods

                    4 In addition not to stop in any circumstances but only to perform round the clock and

                    round the year

                    38

                    DIRECTOR

                    PERSONNEL MANAGER

                    Human Resource Department

                    The personnel department is one of the most important functional departments in every

                    organization Only with the help this department the organization can make efficient use of

                    the available work force for providing the desired product to the customer with desired

                    quality and reasonable price at the right time

                    Department Structure

                    The Personnel Manager is responsible for carrying out all the personnel management work

                    like recruitment selection training performance appraisal promotion wages and salary

                    employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                    from the Managing Director whenever necessary

                    The future of any Company depends on its ability to-

                    Train and upgrade skill sets of its employees

                    Extract and retain talent

                    Robust performance appraisal and reward system

                    Manage and full fill expectations

                    Evolve performance parameters with respect to key result areas

                    39

                    HUMAN RESOURCE DEVELOPMENT

                    Resource is any means of supply which can be drawn on when necessary To develop means

                    to grow mature and make progress in the desired direction Developing a human being in to

                    a resource means making him or her into a person of resourcefulness initiative wittedness

                    cleverness talent and ability

                    Human Resource Development is considered to be a super specialty of HRM It is a process

                    by which the employees of an organization are helped in planned and continuous manner to

                    acquire new capabilities and sharpen existing capabilities that may be required to perform

                    their present functions or expected future voles

                    HRD is a process which is geared towards developing the general enabling capabilities of

                    employees as individuals so that they can discover and exploit their own inner potential for

                    their own and or organization development purposes HRD strives to develop an

                    organizational culture where superior subordinate relationships team different sub units are

                    strong and contribute to the organizational health dynamisms and pride of employees

                    Training programs are as follows

                    FRESH ENTRANTS

                    Induction and orientation

                    COMPETENCE ENHANCEMENT

                    Technical

                    Multi skill training

                    Managerial

                    SPECIFIC AREA

                    Safety

                    Environment

                    Cost control and deduction

                    Quality

                    EXTERNAL TRAINING

                    OTHER AREAS

                    Hindi training

                    40

                    GOALS OF HRD

                    Development of individual capacity

                    Development of competitive in relations job being performed

                    Development of corporate approach

                    Development interpersonal relationship

                    Development of overall organization culture

                    Role of HRD

                    Human resources planning

                    Human resources accounting

                    Human resources allocation and role planning

                    Human resources training and development

                    Human resources maintenance

                    Climate development of HRD

                    Activities of HRD

                    Training need identification

                    Training needs assessment

                    Training needs justification

                    Budgeting and controlling of cost

                    Selection of learning process

                    Planning designing conducting the training procedure

                    Evolution of program through the trainee and feedback records

                    41

                    Training Objectives

                    To help the trainee

                    To improve knowledge skill attitude amp performance

                    To develop competence to increase productivity

                    To prepare for greater responsibility

                    To improve interpersonal relationship

                    To equip with modern tools amp techniques of to harness best of the human resources

                    and maintains industrial harmony

                    Modern how to develop self and his subordinates

                    Recruitment sources

                    This company considers both internal and external sources for recruitment Internal sources

                    include the employees who are already on the payroll Whenever any vacancy occurs

                    somebody within the organization with necessary qualification is promoted to that job

                    External sources are obtained by giving advertisements in state and local newspapers

                    Recruitment

                    It is the process of searching for prospective employees and stimulating them to apply for

                    jobs in the organization so that the right person for accomplishing organization and

                    departmental objectives will fill up organization vacancies

                    In order to ensure that the right type of persons are available to the concern in the right

                    number at the right place the following steps are taken

                    The candidate will be given an application form through which the Personnel Manager can

                    come to know about the candidate with respect to the following

                    Educational qualification

                    Experience

                    Skills possessed by the candidate

                    Salary expecting

                    42

                    Screening of Applications

                    Interview

                    Physical Examination

                    Placement

                    Selection

                    The intention of the selection process is to choose the best-qualified and suitable candidate

                    for unfilled jobs The objective of the selection decision is to choose the individual who can

                    most suitably perform the given job

                    The selection procedure is essentially a series of steps through which additional information

                    is secured about the applicant at any stage the candidate may be rejected due to non-

                    compatibility Therefore selection is actually a negative process of rejecting the unit

                    candidates

                    The selection procedure followed by the company is as follows

                    Training and Development

                    The company gives only on-the-job training Usually on-the-job methods of training are as

                    follows

                    Job rotation

                    Coaching

                    Job instruction

                    Committee assignments

                    43

                    After the selection of candidates the candidates will be given on-the-job training in an

                    organization for 1 year If the candidate performance in this year is satisfactory as per the

                    requirement of the company then the candidate is selected as an employee for the company

                    This period of 1 year is known as the probationary period for the candidate When the

                    performance of the candidate is unsatisfactory then the company will provide further training

                    to the candidate to make him fully equipped to work in the organization

                    Safety of the Employees

                    1 Safety shoes will be given to every shop floor employee once in 6 months

                    2 Safety uniform will be given to every shop floor employees

                    3 Pairs of uniform will be given once in a year

                    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                    group insurance as well

                    5 Every employee in the organization will be medically examined once a year

                    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                    1st shift-----------------------------6am to 2pm

                    2nd shift----------------------------2pm to 10pm

                    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                    Wages

                    Wages in the wide sense mean any economic compensation paid by the employer under some

                    contract to his worker for the services rendered by him

                    In this company the wages are fixed according to the government norms At the time of

                    appointment the company fixes the wages which is higher than the government norms After

                    a certain period the wages will be fixed according to the experience of the worker

                    44

                    Absenteeism

                    An absentee is a person who habitually stays away from the job There are several causes for

                    absenteeism which are as follows

                    Maladjustment with the working condition

                    Industrial fatigue

                    Alcoholism

                    Low level of wages

                    Family problems

                    Unhealthy working conditions

                    Unsound personnel policies

                    The company follows a procedure with respect to absenteeism If the worker is frequently

                    absent show cause notice is given If the absence is continued by the worker maximum

                    three-show cause notices are given If the absence is continued then the company will issue a

                    charge sheet If the absence is further continued the management conducts an in-house

                    enquiry During the enquiry the management decides as to whether the worker should

                    continue in his job or not

                    Performance appraisal

                    Production head or Works Manager will give the questionnaire to the employees working in

                    the production department and based on their answers for the questions the ranking will be

                    given for each worker and depending upon the rank the worker will be put in the certain

                    position

                    If any worker scores less marks then he will be made to work hard and achieve the goal

                    They will tell him his weakness and strengths in the particular field and motivate him to

                    achieve his goal and rectify his mistakes for achieving the organizational objectives

                    45

                    Promotion

                    In this company the promotion is given based on seniority-cum-merit The management will

                    also take the following considerations while promoting an employee

                    Behavior of the worker

                    Attendance of the worker

                    Efficiency of the worker

                    46

                    Marketing Department

                    The marketing department performs marketing activity by supplying the products to the

                    customers within the mentioned time and the product is transferred to the domestic customers

                    by the road transportation and overseas customers by means of ships

                    Marketing Channels

                    Marketing channel decisions are among the most critical decisions facing marketing The

                    channels chosen intimately affect all other marketing decisions

                    As the company is a manufacturing concern it undertakes the following type of marketing

                    channels

                    The company gets order directly from its customers and it directly delivers the finished

                    products to its customers as it has producer-customer type of marketing channel

                    Marketing Strategies

                    Usually the Company follows the following marketing strategies

                    Quick delivery

                    Better quality

                    Service after sales

                    47

                    CUSTOMERS

                    COMPANY

                    Marketing Segmentation

                    Market segmentation means dividing the market into different segments or sectors In this

                    company market segmentation is made on the basis of components

                    Packaging

                    Packaging is normally not done for rough castings unless it is specified by the customer in

                    which case due care shall be taken to follow the customerrsquos specification only nice castings

                    are packed in the boxes

                    Handling of customer complaints

                    The details of customersrsquo complaints corrective action taken etc shall be

                    recorded on corrective action report and a copy shall be sent to the customer

                    Whenever possible customer confirmation is obtained

                    Managing Director shall forward the same to the Manager-Quality control for the

                    investigation

                    Based on the result of investigation the complaints are bifurcated as Genuine

                    Casual complaints

                    All genuine complaints are thoroughly investigated and a suitable corrective and

                    preventive action is taken recorded and given to the concerned department for

                    further action

                    All casual complaints from the customer are informed accordingly

                    The managing director shall receive complaints from the customers A complaint

                    number is allotted and an acknowledgement is sent to customers

                    Records

                    The following records shall be maintained by marketing department

                    1 Enquiries and Quotation

                    2 Purchase orders from customer and its Amendments

                    3 Verbal order

                    4 Order Acceptance

                    5 Delivery challen cum Invoice

                    48

                    Finance Department

                    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                    pool of funds These funds come from a variety of sources investors or shareholders

                    creditors who lend in money and past earnings retained in business Funds provided from

                    these sources are committed to a number of uses Fixed assets used in production of a product

                    or service inventory used in production of marketable goods cash and securities used for

                    transaction and liquidity purposes

                    The sales of the company are accompanied with sales bills which are generated from

                    computer The terms of sales varies from 30 days 60 days and for few customers the

                    document is sent through Bank for payment

                    The export sales are against payment through Bank with a credit period of 45 days from the

                    date of shipment

                    The purchase of raw materials component parts and consumables are affected against a credit

                    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                    day of the month irrespective of the material receipt date

                    Department Structure

                    DIRECTOR COMMERCIAL

                    FINANCE MANAGER

                    CASHIER STENO TYPIST

                    The main functions of Finance Department are as follows

                    1 Making the payment as salary to the employees

                    2 Meeting the manufacturing expenses of the organization

                    3 Preparing financial statement of the organization

                    4 Maintaining the liquidity position of the company

                    5 Helping the management in taking financial decision

                    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                    7 Making payments to the suppliers

                    8 Receiving receipts from the customers

                    49

                    Accounting Procedure

                    The company follows cash and credit basis of accounting of its income and expenditures

                    The income of the company is fo0rm sale of castings development of patterns for new items

                    and by sale of bye products The major expenditures are power charges manufacturing

                    expense labour raw materials and consumable spares administrative and selling expense

                    interest

                    The following are the books and records maintained by cerebra integrated technologies

                    Limited

                    Subsidiary BooksRecords

                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                    the material by store and counter signed by the quality Assurance Department the necessary

                    entries are made in the registrar

                    Customer RegisterBill Register

                    This register is maintained to keep track of the sales made to each and individual customer

                    The follows are maintained customer wise and the detail of invoice number and date and

                    value with cumulative value is maintained in the register This register also helps to make

                    follow up for payment The entries in the register are made immediately after the invoice is

                    generated from the computer

                    The receipt of payment against each customer and invoice is also entered in the register to

                    enable to know the balance outstanding customer wise

                    Salary advance register

                    This register is maintained to know the advance outstanding employee wise Immediately

                    after issue of advance the necessary entries are made in this register Similarly after receipt

                    of advance through slips the entries are made in this register to know the exact balances of

                    advance employee wise

                    50

                    Customer Rejection Register

                    This register is maintained to keep track of customer rejection of castings

                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                    rejection register where in the details of rejection via invoice number grade quantity and

                    weight value excise duty sales tax and forwarding are made

                    Books of Accounts

                    Petty Cash Book

                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                    the Director and then necessary entries are made in the books through computer

                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                    received from whom amount in words and figures If the payment is made above Rs500-

                    necessary signatures should be taken on affixing rupee one revenue stamp

                    Bank book

                    Since the company has availed cash credit and bill discounting facility from bank two

                    separate bank books for cash credit and bill discounting are maintained

                    The receipt of payment through chequedemand draft and payment through chequedemand

                    draft is maintained in the register The balance of the book should tally with the balance in

                    the books of accounts maintained in a computer

                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                    the over draw amount against the discounted bills necessary credit entries are made in the

                    register to arrive at the actual balance against the sanctioned working capital

                    51

                    General ledger

                    This ledger gives the details of transactions effected by the company at any point of time The

                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                    respective accounts in the general ledger This ledger should be updated on day to day basis

                    to know the actual balance of each account The trail balance and receipt and payment are

                    made at each month end which should necessarily tally The profit and loss account is also

                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                    yearly or yearly

                    Inventory management

                    Inventories constitute the most significant part of current assets of a majority of companies

                    in India Inventories are stock of the product a company is manufacturing for sale and

                    components that make up the product The various forms in which inventories exist in a

                    manufacturing company are raw materials work in progress and finished goods

                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                    While retail or wholesale firm will have a very high level o finished goods inventories and

                    no raw material and work in progress inventory

                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                    of inventory control technique which is popularly known as FIFO method In this method

                    raw material which bought first will be sent to the production department first

                    Cost of production

                    The following items determine the cost of production of the product

                    Price of raw materials

                    Labour costs

                    Other production costs

                    Market condition

                    52

                    Mode of Payment

                    1 Advance Payment

                    The firm takes an advance payment of 20 to 25 of price from the new customers

                    2 Credit

                    The firm gives credit facility to its old customers which is secured by the following

                    - Invoice performance credit

                    - Letter of credit

                    53

                    CERBRA INTEGRATED

                    TECHNOLOGIES LIMITED

                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                    54

                    Particulars 30-9-2010 30-9-2009

                    INCOME

                    Sales amp Services 588808535 503398844

                    Other Income 8458654 1291991

                    TOTAL 597267189 504690834

                    EXPENDITURE

                    Materials 565924569 471247636

                    Manufacturing amp Administration Expenses 15640011 16247496

                    Marketing Expenses 249660 127791

                    Interestamp Financial Charges 248640 382737

                    Depreciation 1588627 2055635

                    TOTAL 583651507 490061295

                    Profit Before Extraordinary Items 13615681 14629539

                    Profit [loss] Before Taxation 13615681 14629539

                    Provision for Taxation

                    MAT 2524347 (1894)

                    Profit[loss] after tax transferred to balance 11091334 14631433

                    Sheet

                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                    55

                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                    Sources of funds

                    Share Holderrsquos Funds 159555820 150740820

                    Share Application Money 29211000 5643501

                    Reserves amp Surplus 242157224 242157224

                    Minority interest 334875 ------

                    Grand Total 431258919 398541545

                    Application of funds

                    Fixed Assets

                    Gross Block 46078186 46259057

                    Less Depreciation 28342562 26103945

                    Net Block 17735625 20155113

                    Deferred Tax Assets 63249 ----

                    Investment cost 2000 2000

                    Current Assets Loans amp Advances

                    Sundry Debtors 318650954 337538013

                    Cash amp Bank Balance 12439646 9113641

                    Loans amp Advances 114671053 45651808

                    445761654 392303462

                    Less Current Liabilities amp Provisions

                    Current Liabilities 293343081 290079690

                    Provisions 2810681 1999

                    Net Current Assets 149607892 102221773

                    Profit amp loss Account 263850154 276162659

                    Grand Total 431258919 398541545

                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                    late 1970s to help managers address the difficulties of change The model shows that

                    organizational immune systems and the many interconnected variables involved make change

                    complex and that an effective change effort must address many of these issues

                    simultaneously This is often a daunting managerial challenge

                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                    (subordinate goals) Skill

                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                    Richard defines that it was because of these factors the Japanese companies excelled over

                    American firms A very important feature of this Model is that McKinsey consultants in their

                    studies of several firms have extensively tested it

                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                    major premise of the model is that many performances related issues are rooted among the 7

                    factors outlines This study is important from a strategic marketing Organizational

                    performances related issues are rooted among the 7 factors outlines These 7s are

                    interconnected aligned and working together in high performing organizations

                    56

                    Structure

                    The organizational structure of the company is based on the functional departments and the

                    decision taken from top-level management of the company For analyzing and for taking

                    decision the top management will consult the functional managers performance of various

                    tasks in departments will be assigned to its functional head

                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                    associated information that shows who reports to whom and how tasks are both divided up and

                    integrated

                    Skill

                    Usually in a foundry Industry two types of skills are required They are as follows

                    1 Administrative skills

                    2 Technical skills

                    Administrative Skills

                    Administrative skills are those skills which are very much necessary for office staff It

                    involves managing the resources of the organization Cerebra integrated technologies limited

                    is doing everything to impart these skills in its employees When the candidate is selected he

                    will be given an on-the-job training for about 1 year and also training in each department to

                    make the candidate familiar with the organization Every month a training program will be

                    conducted wherein personalities having expertise in various fields give lectures

                    Technical Skills

                    Technical skills are those skills which are directly concerned with the production Shop-

                    floor employees are expected to possess these skills to carry out the production activity

                    smoothly

                    In Cerebra integrated technologies limited they give more importance to technical

                    knowledge than educational qualification

                    57

                    Different training programs are conducted to impart technical skills among employees When

                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                    the company gets its employees trained by external training agencies Guest lectures are

                    arranged once in a month to help the employees update their knowledge with the industry

                    level

                    Cerebra integrated technologies limited continuously monitors the performance of the

                    employees of various departments and identifies the training needs to be given for employees

                    and for enhancing the skills of the employees

                    Style

                    The company follows a centralized system of decision-making Only the top management

                    takes the decisions and the suggestions of the lower level employees are taken into

                    consideration

                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                    purchasing activity as the parameter When the raw materials for production are out of stock

                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                    approach

                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                    comes to decision making Only the persons who are in higher authority take decisions about

                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                    management For eg While taking decisions regarding purchase only the MD and Director

                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                    material and tenders The higher authorities do everything There is no participative

                    approach and most of the employees have no or very little knowledge about all the aspects of

                    the companyrsquos administration

                    58

                    Strategy

                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                    followed by systematic action and allocation of resources to achieve corporate goals

                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                    competition through its quality products with reasonable price To price their products

                    reasonable they should minimize the cost as much as possible One way of doing this is by

                    waste elimination

                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                    advance before starting production activity By using the good quality of raw materials the

                    company can produce quality output without any damages or cracks in the castings Thus

                    reducing the wastage

                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                    Ie by carrying out the production activity according to the procedure and under watchful

                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                    commit any wrongdoing

                    Staff

                    Responsibility and Authority

                    The company has defined responsibilities and authorities in order to facilitate effective

                    implementation of quality management and these are communicated to relevant persons in

                    the organization

                    59

                    Managing Director

                    Responsibility

                    1 Overall control of the company

                    2 Ultimate responsibility for product quality

                    3 Responsibility for customer satisfaction

                    4 Responsibility for marketing

                    5 New product development and process improvement

                    6 Growth and profit

                    Authority

                    1 Approve quality assurance manual

                    2 Interact with customers

                    3 Approve capital goods

                    4 Release the product whenever there is ambiguity

                    5 Disposal of non-conforming products

                    6 Sign cheque

                    Director (Commercial)

                    Responsibility

                    1 Responsible for purchasing and supplier development

                    2 Financial management including cash flow management

                    3 Responsible for storersquos management

                    4 Administration and personnel management

                    5 Functions of managing director in his absence

                    Authority

                    1 Sign the purchase order

                    2 Sign cheques

                    3 Prepare the yearly budget and follow up

                    4 Interact with statutory bodies and maintain records

                    60

                    Works Manager

                    Responsibility

                    1 Overall responsibility for production planning and control

                    2 Overall responsibility for pattern equipment and product quality

                    3 Safety and house-keeping of entire company

                    4 Upkeep of all equipment

                    5 Process improvement and productivity

                    6 Training of production and quality control personnel

                    7 Upkeep of relevant records

                    Authority

                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                    reaching customer on time

                    2 Introduce new production methodsmaterial to improve productivity and quality

                    Manager Maintenance

                    Responsibility

                    1 Monitor and control the activity of the administration office

                    2 Upkeep of statutory records

                    3 Make payment to suppliers on due date

                    4 Housekeeping in respective areas

                    Authority

                    1 Prepare and send chequesDDrsquos

                    61

                    Manager Accounts

                    Responsibility

                    1 Account all the vouchers and bills after acceptance from stores

                    2 Maintain books of accounts

                    3 Update all the accounts regularly

                    4 Prepare financial statement at defined intervals

                    5 Update the salary advance register

                    6 Housekeeping in respective areas

                    Authority

                    1 Enter accounts data into the computer

                    2 Raise debitcredit notes

                    3 Issue stamped receipts for the payment received

                    Assistant Manager Quality Control

                    Responsibility

                    1 NDT inspection

                    2 Inspection of castings in first second and final stage

                    3 Upkeep of related records

                    4 Housekeeping in respective department

                    Authority

                    1 Authorized to inspect and release the product for next stages

                    62

                    Assistant Manager of Quality Assurance

                    Responsibility

                    1 Incoming and in-process inspection

                    2 Overall responsibility of calibration of EMTE

                    3 Training of quality assurance personnel

                    Authority

                    1 Accept the product at inward good stage

                    2 Approve the liquid metal before pouring

                    Chemist

                    Responsibility

                    1 Charge calculation

                    2 Inspection of incoming materials

                    3 Mechanical testing

                    4 Housekeeping in the related areas

                    Authority

                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                    Manager

                    63

                    Marketing and Administration Officer

                    Responsibility

                    1 Delivery challan cum invoice preparation with its related activities

                    2 Central excise formalities and related activities

                    3 Cash handling

                    4 Upkeep and maintenance of the following records

                    Authority

                    1 Purchase stationery

                    2 Co-ordinate with central excise department on behalf of the company

                    Supervisory Moulding

                    Responsibility

                    1 Allocate the work for the workers based on planning

                    2 Arrangements for production of moulding core as per planning and documented

                    procedures

                    3 Inspection of pattern and core box before and while production

                    4 Ensure correct mixing of sand as per procedure

                    5 To maintain a clean and neat working environment

                    Authority

                    1 Authorize to reject mouldscores in consent with assistant manager company

                    Supervisor Maintenance

                    Responsibility

                    1 General house-keeping in all area

                    2 Attending machine break down

                    3 Arrangement for lining preparation

                    64

                    Authority

                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                    consent with the directors

                    Supervisor Inspection

                    Responsibility

                    1 Inspection of castings in all stores

                    2 Final clearance of castings before dispatch

                    Authority

                    1 Authority to clear material for dispatch in consent with Assistant Manager

                    Purchase Officer

                    Responsibility

                    1 Local purchase

                    2 Cash purchase

                    3 Out station purchase follow up as and when assigned

                    4 Attending bank work

                    Authority

                    1 Authorized to procure material from approved supplier in consent with Director

                    (commercial)

                    65

                    Cashier Steno cum Typist

                    Responsibility

                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                    2 To prepare letterspayment reminders at defined intervals

                    3 To maintain petty cash book daily

                    Authority

                    1 Make payment of Rs20000 against approval by the Director (commercial)

                    2 Procure postal stamps and revenue stamps for office use

                    The responsibilities and authorities of Management Representatives include the following

                    a) Coordinating for the implementation and maintenance of the quality management

                    system with other head of the departments in the company

                    b) Coordinating and obtaining approval and updating the quality assurance manual

                    documented procedures detailed procedures and process maps

                    c) Reporting to management on the performance of the quality management including

                    needs for improvement through management review meetings

                    d) Ensuring awareness of customer requirements throughout the organization

                    System

                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                    quality control systems performance measurement systems order execution systems

                    Inventory control systems etc

                    Inventory Control System

                    Inventories constitute the most significant part of current assets of a majority of companies in

                    India Inventories are stock of the product a company is manufacturing for sale and

                    components that make up the product The various forms in which inventories exist in a

                    manufacturing company are raw materials work in progress and finished goods

                    66

                    A manufacturing firm will have substantially high level of all three kinds of inventories

                    While retail or wholesale firm will have a very high level of finished goods inventories and

                    no raw material and work in progress inventory

                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                    inventory control technique which is popularly known as FIFO method In this method raw

                    materials which bought first will be sent to the production department first The inventory

                    system of Cerebra integrated technologies limited is very effective to have a control over the

                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                    stocking It maintains the level of raw materials at equilibrium This system works by

                    estimating the production level for the next one-month and then it estimates the raw materials

                    required to meet the production for the next one month If the stock of raw materials is not

                    enough to meet the production level then it places an order for the raw materials that too one

                    month in advance so that the production will not be affected even in case of any

                    uncertainties

                    Order Execution System

                    The company receives the purchase order from its customer The purchase order may be in

                    terms of written format or a verbal order The overall responsibility for review of purchase

                    orders lies with the Managing Director As and when required Managing Director shall take

                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                    review of contract

                    The following are the various steps taken by the organization to execute a purchase order

                    from a customer

                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                    issued to the Managing Director for study

                    2 Managing Director shall study the technical and commercial requirements with

                    respect to the following

                    Technical

                    a Normalwitness pouring

                    b Third party inspection

                    67

                    c NDT requirements

                    d Acid Picking requirements

                    e Previous history of the product available in computer

                    Commercial

                    a Rate

                    b Delivery period

                    c Mode of Dispatch

                    d Mode of Payment

                    e Payment terms

                    f KSTCST Number of customer

                    g Dispatch destination address and mode of dispatch

                    h One copy is sent to customer

                    i One copy is filled to customer wise along with purchase order

                    3 Managing Director shall interact with the customer and get the necessary clarifications

                    regarding technical delivery and commercial conditions

                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                    in computer

                    5 The same shall be entered in computer and the purchase order shall be stamped

                    accordingly

                    6 An order acknowledgement shall necessarily have the following details other than items

                    grade and rate and delivery date

                    7 After the same is cleared by the Managing Director

                    8 The concerned production department shall have an access to order acceptance from

                    computer

                    9 The production department will go for producing the products as per the requirement of the

                    customer

                    10 The dispatch section will send the products to the customer as per their requirement

                    68

                    Shared value

                    Shared values include the core values which are the essential guiding principles doctrines

                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                    and the values it will uphold in determining corporate destiny

                    Cerebra integrated technologies limited Shared values have two variables They are as

                    follows

                    1 Mission

                    2 Corporate Objectives

                    Serve the community around through welfare schemes

                    In order to fulfill this shared value the Company is involving itself in many charity

                    activities Like providing the necessities for the local schools and giving donations to

                    charitable institutes

                    To become a Global entity for the supply of finished Cast components in wide range

                    of materials with highly committed and socially responsible employees

                    The company in order to become a global entity with highly committed and socially

                    responsible employees is putting all its efforts to make its employees skilled enough

                    to handle any complex job To make the employees skilful the company is organizing

                    training programs regularly The company is taking measures to create social

                    awareness among its employees

                    Strive towards making work environment safe and environment friendly

                    To make the working environment safe for the employees the company has provided

                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                    is also taking measures to minimize the harm to the environment by recycling the

                    sand and using it again for casting purpose

                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                    and supply products of high quality to the complete satisfaction of each and every

                    customer and thus achieve leadership in market as reputed and reliable supplies

                    Cerebra integrated technologies limited is giving due importance to the quality of its

                    products There by achieving a sense of satisfaction among its customers The

                    employees are made to perform the work with due concern to the quality of the

                    69

                    products Through its quality products the company wants to achieve leadership in

                    market as reputed and reliable supplies

                    Endeavoring to fulfill social responsibilities

                    The company in order to fulfill its social responsibility has undertaken many

                    community development projects which include donations to charitable institutions

                    and providing necessities for local schools etc besides the company has a huge

                    concern for environment Therefore it has made a policy to minimize harmful effects

                    on the environment

                    The company is committed to the following

                    Continual prevention of pollution reduction of waste and consumption of

                    resources in all its operations

                    Promote environmental awareness among all employees and ensure their

                    participation in implementing this environmental policy at their place of work

                    SWOT ANALYSIS

                    70

                    A scan of the internal and external environment is an important part of the strategic planning

                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                    Strength

                    71

                    1 Easy and timely availability of raw material

                    2 The company is having expertise Human resource

                    3 The company has equipped with latest technology

                    4 The company has good machines for manufacturing purpose

                    5 The company protects employees by giving safety equipments

                    Weakness

                    1 Lack of education among the workers in the lower cadre

                    2 They have not given the additional facilities like cab facilities etc

                    3 The company does not have its own products to sell It should rely heavily on

                    customer orders

                    4 Lack of space inside the production department

                    5 The company more depends on the casual workforce in its production

                    Opportunities

                    72

                    1 The company can expand its business in Europe which is a potential market for

                    industrial machines

                    2 By maintaining its quality of products the company can enter different foreign

                    markets

                    3 Presence of auto majors in the region especially in south India

                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                    quality of goods effectively and more efficiently

                    Threats

                    1 Pollution control norms laid by the government are getting stringent

                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                    With its cheap products they can kill domestic industries

                    3 Labour incentive

                    4 Expensive transportation cost

                    5 Industries heavily rely on non-renewable resources These resources may get

                    exhausted

                    FINDING AND CONCLUSION

                    73

                    Cerebra integrated technologies limited which are one of the IT solution industries

                    FINDINGS

                    The organization is not success in both domestic and export market to meet their

                    demand

                    The company is not providing proper training to their employees

                    The company is financially sound

                    Rising cost of raw materials

                    Products processing facilities are not enough

                    They should make more advertisements

                    The name Cerebra integrated technologies limited itself stands for quality and

                    pureness

                    CONCLUSION

                    74

                    The Cerebra integrated technologies limited having the good working environment The

                    employees are very happy to work is the Industry And this Industry is having good

                    Infrastructure facility to develop the employees And industry was taking well initiative To

                    strengthen their employees and also to improve the quality of life their employees

                    Cerebra integrated technologies limited industry has posted a good performance with all-

                    round improvement is production sales and profitability

                    Lastly I conclude that the company is having good market for their product but also it has to

                    give Advertisement for their product to create awareness in the minds of the customer The

                    prospects of the company continued to be positive And also the industry has delivering

                    superior value to the customerrsquos stake holders and other by providing good quality products

                    LEARNING EXPERIENCE

                    75

                    The training has created a sense of practical exposure and enlightenment in my mind as to

                    what actually an organization is and how theoretical concepts are practiced in with only

                    theatrical knowledge several management concepts were slightly difficult to analyze

                    However after implant training I have felt empowered with confidence to understand

                    different management concepts in a pragmatic manner

                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                    MBA I also came across real problems faced by organization in technology human

                    resources etc and the way in which the management tackled those problems

                    During this implant training I realized that management is a backbone of every organization

                    and without which every activity of organization will go haywire

                    I came to know the importance of Management Information System [MIS] in the

                    organization and how it assists the management in every aspect of its business and how it

                    helps the management in the process of decision-making

                    I came to know how communication acts as an important tool for the smooth functioning of

                    the organization and how we should communicate on different channels and with different

                    grades of peoples

                    As we all know that finance is lifeblood of every organization I personally had a look at the

                    finance department I came to know the importance of finance department and I came to

                    know the different tools they use to have a control over the liquidity position of the company

                    I came to know the importance of Managerial Knowledge such as planning organizing

                    staffing directing controlling and decision-making I came to know about the rules

                    regulation policies and procedures of the company and to what extent employees are

                    following the rules and regulation laid down by the management I came to know about the

                    punitive actions taken by the management against the individuals who breaks the rules and

                    regulation of the company

                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                    support and team spirit

                    76

                    In training also helped me in knowing the importance of group effort when compared to

                    individual effort in organization In addition importance of human relations was known

                    which helps the management getting the things done through its employees

                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                    help in my career It is about the working environment about dealing with the employees

                    about the attitude required to sustain in an organization and so on

                    In total I am very much benefited with this implant training Once again I thank the

                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                    out the implant training and expose myself to the corpor ate field and I thank all employers

                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                    continuous guidance to make this project work successful

                    77

                    BIBLIOGRAPHY

                    The companyrsquos Reports are

                    Quality Assurance Report

                    Production Report

                    Finance department Report

                    Marketing department Report

                    WEBSITE

                    wwwcerebracomputerscom

                    wwwwikipediacom

                    Financial report - Financial section in Cerebra integrated technologies limited

                    TEXT BOOKS

                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                    Edition) Pearson Education

                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                    Methods (8th Edition) Tata McGraw Hill

                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                    Edition) Tata McGraw-Hill

                    BOOKS

                    Company Magazines

                    Hand books Catalogue Journals amp Reports

                    78

                    • The future of any Company depends on its ability to-
                    • Responsibility and Authority
                    • Managing Director
                    • Responsibility
                    • Authority
                    • Director (Commercial)
                    • Responsibility
                    • Authority
                    • Manager Accounts
                    • Responsibility
                    • Authority
                    • Assistant Manager of Quality Assurance
                    • Responsibility
                    • Authority
                    • Supervisory Moulding
                    • Responsibility
                    • Authority
                    • Supervisor Maintenance
                    • Responsibility

                      The Xerox PARC-developed Gypsy word-processing system is first field tested

                      by end-users Gypsy is one of the first word processors termed WYSIWYG

                      meaning what you see is what you get Gypsy runs on the PARC-developed Alto

                      personal computer 1975

                      Fred Moore and Gordon French hold the first meeting of a new microcomputer

                      hobbyists club in Frenchs garage in Menlo Park California 32 people meet

                      including Bob Albrect Steve Dompier Lee Felsenstein Bob Marsh Tom

                      Pittman Marty Spergel Alan Baum and Steven Wozniak Bob Albrect shows off

                      an Altair and Steve Dompier reports on MITS and how they had 4000 orders for

                      the Altair

                      Stephen Dorsey founder of Automatic Electronic Systems sells his 25 of the

                      company for $135000

                      The second meeting of Fred MooreGordon Frenchs computer hobbyists group is

                      held at the Stanford AI lab 40 attend The name for the group is chosen Bay

                      Area Amateur Computer Users Group - Homebrew Computer Club 1975

                      Bill Gates and Paul Allen found Micro-Soft (the hyphen is later dropped)

                      MITS delivers the first generally-available Altair 8800 sold for US$375 with

                      1KB memory

                      MOS Technology announces the MC6501 at US$20 and the MC6502 at US$25

                      At this point the Intel 8080 costs about US$150

                      Bob Marsh delivers the first Processor Technology 4KB memory boards for the

                      Altair

                      At Xerox John Ellenby proposes they build the Alto II a modified Alto making

                      it easier to produce more reliable and more easily maintained His request is

                      approved

                      Bill Gates and Paul Allen sign a licensing agreement with MITS for their

                      implementation of the BASIC language

                      Bill Gates and Paul Allen ship 4K and 8K version of BASIC v20

                      Dick Heiser opens Arrow Head Computer Company subtitled The Computer

                      Store in Los Angeles selling assembled Altairs boards peripherals and

                      magazines This is the first retail computer store in the USA 1975

                      Micom Data Systems ships its first product the Micom 2000 word processing

                      computer

                      11

                      IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

                      Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

                      tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

                      (Price over US$10000 )

                      The first issue of Byte magazine is published

                      MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

                      8K editions

                      Southwest Technical Products releases the M6800 computer kit

                      Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

                      6800 CPU 4KB RAM ROM monitor keyboard and video interface for

                      US$650

                      Scope of the study

                      The scope of the organization study is concerned with in the Cerebra Integrated Technologies

                      Limited it is one of the casting production organization The study is limited to understanding

                      the finance production and other department in the organization

                      Objectives of Study

                      To study organization as a whole

                      To study and understand the activities of various departments in the organization

                      To do the SWOT analysis of the organization

                      Limitations of the study

                      The present study mainly focused on the primary data as well as secondary data In

                      organization they did not disclose to give more information regarding each department

                      Methodology

                      In order to achieve the above stated objectives the study has covered both primary and

                      secondary data

                      12

                      Primary Data

                      Primary data is collected through the personal interview and discussion with the employees

                      and also higher authorities in the organization and observation Method

                      Secondary Data

                      Secondary data is collected through the company manuals company profiles department

                      manuals and websites text books

                      Profile

                      The management team at cerebra has combined experience of over 100 years in wireless and

                      enterprise solutions We pride over selves as a complete business driven software service

                      providing and working to words providing solution without burdening our partners with

                      technology decisions with the vast experience of the team we have the process maturity team

                      key solutions

                      Cerebra provide to the solutions on various platforms like windows mobile system android

                      blackberry and I phone I pad and have demonstrable prototypes ready

                      Some of our solutions

                      1 LBS for content distribution

                      2 Logistics last mile delivery

                      3 Bluetooth based content and coupon management

                      4 SCMCRM for retail houses including a mobile web based pos

                      5 On field sales and support

                      6 RFIDBARCODE integration for asset and inventory tracking

                      13

                      Significance of products and components ready to deployed

                      1 Mobile marketing platform

                      2 Bluetooth based content delivery platform

                      3 Supply chain solution for the retail

                      4 Mobile application to handle distribution and route accounting

                      5 Mobile application to handle courierrsquos distribution

                      6 Integrators 3rd party ERPSCMCRMs

                      7 Mobile application to handle in line sales and support

                      14

                      Company profile

                      CEREBRA INTEGRATED TECHNOLOGIES LTD

                      Commenced its business in 1992 starting with the hardware sector amp later expanded to

                      provide software services IT training ampconsulting and today offers total IT training amp

                      consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                      Cerebra is public limited company and services its customers are served through jars in the

                      USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                      contract standards

                      Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                      survived the through times and is moving on achieve its mission being one among the top it

                      solutions provider in the globe

                      Started Integrated Technologies a partnership firm was established 25th July 1992 by

                      technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                      system and trading in peripherals components etc Cerebra were converted to a public

                      limited company limit in December 1993

                      15

                      Cerebra began its endeavor for backward integration started manufacturing motherboards

                      Add-on cards etc Company turned net worth positive bagged large order for contact

                      manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                      machines etc

                      VISION STATEMENT

                      To be a nimble amp effective IT Integration company

                      MISSION STATEMENT

                      To create value for customers through innovative IT solutions with a commitment to

                      excellence

                      To enable customers amp partners to leverage information technology to the fullest extent

                      To enable partners amp employees to deliver relevant amp proven technologies to customers

                      16

                      OBJECTIVES

                      The main objective of cerebra is to deliver a combination of proven software amp hardware

                      solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                      real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                      system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                      existing business of IT Infrastructure provide its customers a significant ROI advantage in

                      providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                      amp health care sectors amp provide solutions through its existing products amp components

                      With the vast experience of the team we have the process maturity to deliver turnkey solutions

                      The management team at cerebra has a combined experience of over 100 years in wireless amp

                      enterprise solutions

                      Continuous product review amp improvement in quality

                      Individually amp collectively all employees of cerebra integrated technologies limited

                      strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                      in the cost amp establish better employment

                      Ensure quality of personnel at all levels amp provide then the right work environment job

                      satisfaction amp professional challenges

                      Provide a healthy blend of employees who have grown with the organization amp those

                      selected from outside

                      Ensure employment of minimum number of personnel amp avoid surpluses

                      Motivate employees to be increasingly achievement oriented Identify personnel with

                      potential for growth

                      Provide adequate opportunities for personnel to improve the level of their professional

                      knowledge

                      Personnel with talent amp potential for growth to be developed to shoulder higher

                      responsibilities

                      To imbibe the spirit of quality in every employee in the organization amp promote team

                      work

                      PRODUCT PROFILE

                      17

                      The salient features of the company are

                      The company is known for quality PCBrsquos The company has designed developed and

                      manufactured special type of PCBrsquos are

                      Single sided PCBrsquos

                      Double sided PCBrsquos

                      Glass epoxy PCBrsquos

                      The company has having types of PCBrsquos

                      Manufacturing Design

                      The company is at present using the latest computerized design and drawing to achieve the high

                      standards applicable and the company is technically superior to other competitors in the market

                      The design department is headed by a qualified experienced manager with over twenty years of

                      experience in the design field being specially trained and assisted by qualified engineers

                      Surface mounts technology [SMT]

                      Surface mount device[SMD]

                      Quality

                      The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                      to quality norms at every stage of manufacture

                      Quality policy

                      Manufacture quality PCBrsquos to the satisfaction of our customers

                      Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                      the field of information technology comparable to the best in the world Cerebra with the active

                      involvement of all its employees shall strive to deliver products amp services of the highest quality

                      to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                      maintained at all levels of the organization amp shall be implemented through its adherence to

                      specific amp measurable quality objectives

                      TOTAL QUALITY PROCESS

                      18

                      The following basic principles of to achieve TQM and ISO for the organization

                      1 Customer Focus- Anticipation of future requirements

                      2 Leadership ndash Motivate his team

                      3 Process Approach- Value added activity

                      4 System Approach- Collection of Process

                      5 Involvement of people- How to motivate the people to achieve the desired goal

                      6 Continual improvement-

                      7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                      8 Mutually Beneficial Customers relationship

                      Standards in cerebra integrated technologies ltd

                      Design conforms to Indian standards specification

                      The PCBrsquos are provided with standard accessories can be provided on

                      request

                      Product Range

                      SMD resistor packages

                      Resistor- o4o2

                      o6o3

                      o8o5

                      1206=gt [regular]

                      1210

                      PCB ASSEMBLY FLOW CHART

                      19KIT IQA

                      1 COUNTING

                      2 VERIFYING FOR THE MAKE

                      3 VERFICATION WITH BOM

                      20

                      KITTING

                      KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                      SMD LODING

                      EQUIPMENT

                      A1BAKE BARE PCB FOR 4 HOUR 1000C

                      2 BAKE BGA FOR 4 HOURS 1250C

                      B1SCREEN PRINTER SETTING

                      2 PASTE SOFTING

                      3 SAMPLE PRINTING

                      4 PASTE POSITION amp SHAPE CHECKING

                      5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                      C1SMT PROGAMME FILE LOADING

                      2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                      3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                      D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                      DEK 248

                      PHILIPS TOPAZ

                      PHILIPS EMERALD

                      LCS FEEDER FOR BGA ampFINE PITCH

                      SMT TRAIL RUN

                      BOARD

                      WORKIN

                      SMT MOUNTING FOR MASS MFG

                      INSP BEFORE

                      REFLOW

                      CORRECTION

                      REFLOW

                      VISUAL INSPECTION

                      CORRECTION

                      21

                      SMT MOUNTING FOR MASS MFG

                      IPQC FOR 10

                      SAMPLING

                      DOUBLE

                      SIDED

                      PTH LOADING

                      COMPONENT PREPARATION

                      EQUIPMENT

                      STUFFING

                      VISUAL INSPECTION

                      CORRECTION

                      WAVE SOLDERING

                      VITRONICS SOLTEC WAVE SOLDERING MACHINE

                      LEAD

                      POST SOLDERING

                      TOUCH UP

                      PCB PRINTED CIRCUIT BOARD

                      22

                      POST SOLDERING

                      COMPONENT

                      MOUNTING

                      FINAL INSPECTION

                      IPQC FOR 10

                      SAMPLING

                      REWORK FUNCTIONAL

                      TESTEER

                      CORRECTION

                      FUNCTIONAL TESTER

                      LABELING

                      BARCODING

                      PACKING

                      OUT WARD STORES amp DESPATCH

                      WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                      PLAIN BOARDS

                      ASSEMBLY BOARD

                      Work Instruction

                      23

                      Title Philips GEM and Philips emerald

                      Purpose

                      The work instruction is applicable in cerebra integrated technologies ltd

                      Responsibility

                      All associates technical engineers and quality staffs are responsible for carrying out this quality

                      Precautions

                      Ensure operator wear heal strap or write strap and grounded while performing the quality

                      Procedure

                      1 Ensure machine is free from dust partials

                      2 Ensure machine is set as per prescribed parametersrsquo by process team

                      3 Ensure daily PML preventive maintains is done at the begin of the shift

                      4 Clear the components reject in provided in the machine on daily basis

                      5 Any feeders issues are found identity the same and report to the concern person

                      6 Switch off the machines when not in use

                      Title Pre reflow instruction

                      24

                      Purpose

                      The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                      during the PCBA assembly

                      Scope

                      This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                      technologies limited

                      Responsibility

                      All the associates Technicians engineers and quality r staff are responsible for carrying out of

                      this activity

                      Safety perception

                      a Ensure all concerned associates wearing wrist strap and grounded properly

                      b Store the pub assemblies in a antistatic bins trays or magazine

                      Procedure

                      Perform the inspection activity and check for

                      a Alignment of the components

                      b Missing components

                      c Orientation of the components

                      d Role of the components

                      e Mount manual placement components if any ensure nearby components are not disturbed

                      while manual maintaining

                      Process of qualification for reflow soldering

                      25

                      1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                      prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                      paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                      80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                      the good solder print Then more the predetermined no of PCBs for screen printing record

                      the set parameter

                      2 Place the SMD components using topaz and emerald pick and place machine using

                      correct program to operate the machine be for work instruction

                      3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                      the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                      and record the temp profile

                      4 After the reflow soldering carry out the visual inspection on all the cards record in the

                      process SMD inspection work sheet

                      5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                      defects is within control limit and if there is no problems then the process is qualified

                      TITLE POST REFLOW INSPECTION

                      26

                      PURPOSE

                      The purpose of this WI is to give the details of performing post reflow inspection in post

                      reflow inspection stage

                      SCOPE

                      This work instruction is applicable in cerebra integrated technologies ltd

                      Responsibility

                      All associates technical engineers and quality staffs are responsible for carrying out this

                      activity

                      Precautions

                      Ensure operator wear wrist strop and grounded while performing the activity

                      Procedures

                      27

                      1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                      2 Ensure operators perform inspection activity as per relevant documents like BOM

                      [bill of material] Pedro or reference cards if available

                      3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                      NCM [non-conformance material] area for rework

                      4 Ensure operator performs inspection through magnifier only

                      5 And inspection the PCB a for following defeats

                      Components value

                      Components alignment amp Orientation

                      Missing components tomb stone amp solder-balls

                      Extra components amp bridging

                      CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                      GOVERNMENT

                      Bharat sanchar nigam limited

                      Railways

                      ONGC

                      NIO

                      High courts

                      Post offices

                      CPWD

                      IGCAR

                      PUBLIC SECTOR UNITS

                      ITI LIMITED

                      HAL

                      28

                      NAL

                      BHEL

                      BEML

                      BEL

                      ECIL

                      CMC

                      OTHER MAJOR CUSTOMERS

                      KIOCL

                      VXL Instruments

                      Dickenson fowler ltd

                      KMF LTD

                      Stump vision

                      B-commerce Info system

                      Indian-Dept of Industries KSSIDC

                      CORPORATE

                      Pidilite Industries

                      Lucent

                      Alcate

                      Trent limited

                      Thermax

                      BPL

                      OTIS Group

                      Siemens

                      LampT

                      Himalaya Drugs

                      BANKS

                      Bank of India

                      29

                      Reserve Bank of India

                      Canara Bank

                      Union Bank of India

                      Allahabad Bank

                      UCO Bank

                      Vysya Bank

                      Infrastructure Management

                      As Enterprises scale their IT infrastructure to support business growth managing global

                      networks database applications becomes a herculean task which can over whelm internal

                      resources

                      Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                      Infrastructure Management services offer a complete portfolio of solutions amp for managing

                      enterprise It Infrastructures enable clients to

                      Reduce the total cost of IT operations

                      Focus limited IT resources on core business activities

                      Rationalize IT staffing costs

                      Optimize IT assets utilization

                      Facilitate service delivery

                      Improve uptime

                      HARDWARE

                      Contract Manufacturing EMS

                      30

                      Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                      Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                      place machines vitronics reflow amp soldering machines along with the latest equipments for

                      inspection amp quality control

                      Cerebra help companies to choose correct method of contract manufacturing to save money

                      time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                      that the customer is able to deliver world products to its customers

                      Cerebra provides EMS to customers who do not have the necessary infrastructure for

                      procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                      Computing solutions

                      Cerebra are one of the well known brands for personal computers servers laptops amp

                      workstations Cerebra range of products that cover entire IT requirements of its customers

                      Cerebra are able to offer end to end solution companies IT requirements

                      Desktop PCrsquos

                      Notebook

                      Servers

                      Networking

                      E-Waste Recycling Facility

                      Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                      players in this world which has huge potential not only in terms of generating huge revenues

                      amp profits for the company amp its share holders but also wants to contribute in big way the

                      green environment issues that have taken off cerebra recognize that it would be a big social

                      responsibility to truly set up a world class e-waste facility

                      In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                      facility in India The e-waste road map that this partnership will adopt would be chalked out

                      sin 3 phases

                      31

                      a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                      Indiarsquos largest recycle facility

                      b Second phases- Setting up of copper smelting plant amp other base metal extraction

                      plants

                      c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                      Cerebra have approached this partnership to provide technical amp Management

                      consultancy

                      1) Repair refurbish amp reuse of all electronic amp electrical equipment

                      2) Salvage components amp sell it back to the manufacturers concerned

                      3) Fully integrated e-waste management amp base metal recycling

                      4) PGM recovery amp its refining processes

                      5) Waste management at sources

                      6) Total support in scrap handling collection transport documentation shipping amp

                      [export] amp other areas

                      7) 100 recycling of all collected e-waste [zero land fill]

                      8) World class security system

                      9) Integrated EHS system [ISO amp OHSAS standard]

                      10) Web-based trading services amp accessibility

                      11) Logistics amp warehousing facility worldwide

                      12) Technical advice on plant layout

                      13) Training of technical personnel

                      14) Commissioning of day to day operations amp

                      15) Market support

                      SOLUTIONS

                      32

                      Cerebra specialize in the outsourced product development application software development

                      and offshore software outsourcing services in the enterprise and mobility areas We work

                      specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                      enhancement into the wireless and enterprise domains

                      bull Setting up a dedicated off-shore development center

                      bull Offshore product development services

                      bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                      bull SCM CRM Enterprise integration

                      We provide solutions for a dynamic environment where business and technology strategies

                      converge Our approach focuses on new ways of combining IT innovation in existing

                      business framework and also to leverage the clients existing IT infrastructure The activities

                      under this area of offerings are

                      bull Mobile Strategy formation

                      bull Infrastructure Design

                      bull Application Development

                      bull Data Synchronization

                      bull Enterprise Intranet on the move

                      Cerebra provides the solutions on various platforms like Windows mobile Symbian

                      Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                      solutions

                      bull LBS for content distribution

                      bull Logistics ndash last mile delivery

                      bull Bluetooth based content and coupon management

                      bull SCMCRM for retail houses including a mobileweb based POS

                      bull on field Sales and Support

                      bull RFIDBarcode integration for asset and inventory tracking

                      Achievements amp Awards

                      33

                      The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                      14000 for pollution standard

                      ORGANISATIONAL STRUCTURE

                      34

                      An organizational structure defines how job tasks are formally divided grouped amp co-

                      ordinate The chapter ii deals with the organizational structure the organization structure is a

                      complete Picture about the organization The structure of an organization plays a significant

                      role in charting out its path to success An efficient structure facilitates co-ordination amp

                      smooth intertwining of employees amp communication systems The organization adopts

                      different structural pattern at different stages of its lifecycle The form of an organization that

                      is evident in the way divisions departments functions amp people link together amp interact

                      Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                      may be represented by an organization chart The complexityrsquos structure is often proportional

                      to its size amp its geographic dispersal The traditional organization structure for many

                      businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                      BASIC ORGANIZATION STUCTURE

                      An organization is a social entity composed of two or more persons who work together

                      towards the attainment of common goals For the organization to work as a cohesive unit it is

                      essential that a formal structure of reporting amp control be established among the different

                      members of organizationhelliphellip

                      35

                      ORGANISATION CHART

                      CHAIRMAN

                      The above organization structure shows the following points

                      36

                      BOARD OF DIRECTORS

                      MANAGING DIRECTOR

                      EXECUTIVE DIRECTOR

                      DYGENRAL MANAGER

                      MANAGER-PERSONNAL amp ADMINISTRATION

                      MANAGER- PRODUCTION MAINTENANCE

                      MANAGER- DESIGNQC TRANSPORT

                      MANAGER PROJECT SECURITY amp VIGILANCE

                      MANAGER- PURCHASE STORES COMPUTER VACANT

                      MANAGER MARKETING

                      FINANCE MANAGER IC

                      DYMANAGER TPS

                      DYMANAGER QCTESTING

                      ASSTENGINEER- PURCHASE amp STORES

                      ASSTENGINEER- MAINTENANCETRANSPORT

                      ASSTENGINEER-TPS

                      ASSTENGINEER-TPSWINDING

                      ASSTENGINEER- QUALITY CONTROL

                      ASSTENGINEER- QUALITY CONTROL

                      1) Hierarchy relationship between different department members

                      2) Participative management

                      3) Cooperative work culture

                      4) Standardized of polices

                      5) Decentralized decision making system provided that some exceptions-

                      Valuable amp economical decisions are taken by top level management only So it is

                      centralized decision making

                      In all major decisions will be taken from board of directors they have full control over the

                      administration they will control the executive and general managers these board of directors

                      are selected by SAIL But the general manager of will have full control over the deputy

                      managers of project HRD production and material departments

                      These deputy managers will have full control over their respective area and they have a right

                      to take minor decisions regarding over their respective area

                      37

                      FUNCTIONAL AREAS

                      PRODUCTION DEPARTMENT

                      HUMAN RESOURCES DEPARTMENT

                      MARKETING DEPARTMENT

                      FINANCE DEPARTMENT

                      Production Department

                      Production department performs the function of producing finished goods from the basic raw

                      materials The manufacturing is headed by a group head whose main objective is to plan

                      execute co-ordinate and control all production activities with available resources inputs

                      equipment and facilities

                      Objectives

                      1 To ensure direct and co-ordinate the activities

                      2 To ensure Quality Output

                      The Main functions of this Department are as follows

                      1 Procure the Raw materials

                      2 Store the Raw materials which are procured

                      3 Process the raw materials which are procured in the production and to turn them into

                      finished goods

                      4 In addition not to stop in any circumstances but only to perform round the clock and

                      round the year

                      38

                      DIRECTOR

                      PERSONNEL MANAGER

                      Human Resource Department

                      The personnel department is one of the most important functional departments in every

                      organization Only with the help this department the organization can make efficient use of

                      the available work force for providing the desired product to the customer with desired

                      quality and reasonable price at the right time

                      Department Structure

                      The Personnel Manager is responsible for carrying out all the personnel management work

                      like recruitment selection training performance appraisal promotion wages and salary

                      employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                      from the Managing Director whenever necessary

                      The future of any Company depends on its ability to-

                      Train and upgrade skill sets of its employees

                      Extract and retain talent

                      Robust performance appraisal and reward system

                      Manage and full fill expectations

                      Evolve performance parameters with respect to key result areas

                      39

                      HUMAN RESOURCE DEVELOPMENT

                      Resource is any means of supply which can be drawn on when necessary To develop means

                      to grow mature and make progress in the desired direction Developing a human being in to

                      a resource means making him or her into a person of resourcefulness initiative wittedness

                      cleverness talent and ability

                      Human Resource Development is considered to be a super specialty of HRM It is a process

                      by which the employees of an organization are helped in planned and continuous manner to

                      acquire new capabilities and sharpen existing capabilities that may be required to perform

                      their present functions or expected future voles

                      HRD is a process which is geared towards developing the general enabling capabilities of

                      employees as individuals so that they can discover and exploit their own inner potential for

                      their own and or organization development purposes HRD strives to develop an

                      organizational culture where superior subordinate relationships team different sub units are

                      strong and contribute to the organizational health dynamisms and pride of employees

                      Training programs are as follows

                      FRESH ENTRANTS

                      Induction and orientation

                      COMPETENCE ENHANCEMENT

                      Technical

                      Multi skill training

                      Managerial

                      SPECIFIC AREA

                      Safety

                      Environment

                      Cost control and deduction

                      Quality

                      EXTERNAL TRAINING

                      OTHER AREAS

                      Hindi training

                      40

                      GOALS OF HRD

                      Development of individual capacity

                      Development of competitive in relations job being performed

                      Development of corporate approach

                      Development interpersonal relationship

                      Development of overall organization culture

                      Role of HRD

                      Human resources planning

                      Human resources accounting

                      Human resources allocation and role planning

                      Human resources training and development

                      Human resources maintenance

                      Climate development of HRD

                      Activities of HRD

                      Training need identification

                      Training needs assessment

                      Training needs justification

                      Budgeting and controlling of cost

                      Selection of learning process

                      Planning designing conducting the training procedure

                      Evolution of program through the trainee and feedback records

                      41

                      Training Objectives

                      To help the trainee

                      To improve knowledge skill attitude amp performance

                      To develop competence to increase productivity

                      To prepare for greater responsibility

                      To improve interpersonal relationship

                      To equip with modern tools amp techniques of to harness best of the human resources

                      and maintains industrial harmony

                      Modern how to develop self and his subordinates

                      Recruitment sources

                      This company considers both internal and external sources for recruitment Internal sources

                      include the employees who are already on the payroll Whenever any vacancy occurs

                      somebody within the organization with necessary qualification is promoted to that job

                      External sources are obtained by giving advertisements in state and local newspapers

                      Recruitment

                      It is the process of searching for prospective employees and stimulating them to apply for

                      jobs in the organization so that the right person for accomplishing organization and

                      departmental objectives will fill up organization vacancies

                      In order to ensure that the right type of persons are available to the concern in the right

                      number at the right place the following steps are taken

                      The candidate will be given an application form through which the Personnel Manager can

                      come to know about the candidate with respect to the following

                      Educational qualification

                      Experience

                      Skills possessed by the candidate

                      Salary expecting

                      42

                      Screening of Applications

                      Interview

                      Physical Examination

                      Placement

                      Selection

                      The intention of the selection process is to choose the best-qualified and suitable candidate

                      for unfilled jobs The objective of the selection decision is to choose the individual who can

                      most suitably perform the given job

                      The selection procedure is essentially a series of steps through which additional information

                      is secured about the applicant at any stage the candidate may be rejected due to non-

                      compatibility Therefore selection is actually a negative process of rejecting the unit

                      candidates

                      The selection procedure followed by the company is as follows

                      Training and Development

                      The company gives only on-the-job training Usually on-the-job methods of training are as

                      follows

                      Job rotation

                      Coaching

                      Job instruction

                      Committee assignments

                      43

                      After the selection of candidates the candidates will be given on-the-job training in an

                      organization for 1 year If the candidate performance in this year is satisfactory as per the

                      requirement of the company then the candidate is selected as an employee for the company

                      This period of 1 year is known as the probationary period for the candidate When the

                      performance of the candidate is unsatisfactory then the company will provide further training

                      to the candidate to make him fully equipped to work in the organization

                      Safety of the Employees

                      1 Safety shoes will be given to every shop floor employee once in 6 months

                      2 Safety uniform will be given to every shop floor employees

                      3 Pairs of uniform will be given once in a year

                      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                      group insurance as well

                      5 Every employee in the organization will be medically examined once a year

                      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                      1st shift-----------------------------6am to 2pm

                      2nd shift----------------------------2pm to 10pm

                      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                      Wages

                      Wages in the wide sense mean any economic compensation paid by the employer under some

                      contract to his worker for the services rendered by him

                      In this company the wages are fixed according to the government norms At the time of

                      appointment the company fixes the wages which is higher than the government norms After

                      a certain period the wages will be fixed according to the experience of the worker

                      44

                      Absenteeism

                      An absentee is a person who habitually stays away from the job There are several causes for

                      absenteeism which are as follows

                      Maladjustment with the working condition

                      Industrial fatigue

                      Alcoholism

                      Low level of wages

                      Family problems

                      Unhealthy working conditions

                      Unsound personnel policies

                      The company follows a procedure with respect to absenteeism If the worker is frequently

                      absent show cause notice is given If the absence is continued by the worker maximum

                      three-show cause notices are given If the absence is continued then the company will issue a

                      charge sheet If the absence is further continued the management conducts an in-house

                      enquiry During the enquiry the management decides as to whether the worker should

                      continue in his job or not

                      Performance appraisal

                      Production head or Works Manager will give the questionnaire to the employees working in

                      the production department and based on their answers for the questions the ranking will be

                      given for each worker and depending upon the rank the worker will be put in the certain

                      position

                      If any worker scores less marks then he will be made to work hard and achieve the goal

                      They will tell him his weakness and strengths in the particular field and motivate him to

                      achieve his goal and rectify his mistakes for achieving the organizational objectives

                      45

                      Promotion

                      In this company the promotion is given based on seniority-cum-merit The management will

                      also take the following considerations while promoting an employee

                      Behavior of the worker

                      Attendance of the worker

                      Efficiency of the worker

                      46

                      Marketing Department

                      The marketing department performs marketing activity by supplying the products to the

                      customers within the mentioned time and the product is transferred to the domestic customers

                      by the road transportation and overseas customers by means of ships

                      Marketing Channels

                      Marketing channel decisions are among the most critical decisions facing marketing The

                      channels chosen intimately affect all other marketing decisions

                      As the company is a manufacturing concern it undertakes the following type of marketing

                      channels

                      The company gets order directly from its customers and it directly delivers the finished

                      products to its customers as it has producer-customer type of marketing channel

                      Marketing Strategies

                      Usually the Company follows the following marketing strategies

                      Quick delivery

                      Better quality

                      Service after sales

                      47

                      CUSTOMERS

                      COMPANY

                      Marketing Segmentation

                      Market segmentation means dividing the market into different segments or sectors In this

                      company market segmentation is made on the basis of components

                      Packaging

                      Packaging is normally not done for rough castings unless it is specified by the customer in

                      which case due care shall be taken to follow the customerrsquos specification only nice castings

                      are packed in the boxes

                      Handling of customer complaints

                      The details of customersrsquo complaints corrective action taken etc shall be

                      recorded on corrective action report and a copy shall be sent to the customer

                      Whenever possible customer confirmation is obtained

                      Managing Director shall forward the same to the Manager-Quality control for the

                      investigation

                      Based on the result of investigation the complaints are bifurcated as Genuine

                      Casual complaints

                      All genuine complaints are thoroughly investigated and a suitable corrective and

                      preventive action is taken recorded and given to the concerned department for

                      further action

                      All casual complaints from the customer are informed accordingly

                      The managing director shall receive complaints from the customers A complaint

                      number is allotted and an acknowledgement is sent to customers

                      Records

                      The following records shall be maintained by marketing department

                      1 Enquiries and Quotation

                      2 Purchase orders from customer and its Amendments

                      3 Verbal order

                      4 Order Acceptance

                      5 Delivery challen cum Invoice

                      48

                      Finance Department

                      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                      pool of funds These funds come from a variety of sources investors or shareholders

                      creditors who lend in money and past earnings retained in business Funds provided from

                      these sources are committed to a number of uses Fixed assets used in production of a product

                      or service inventory used in production of marketable goods cash and securities used for

                      transaction and liquidity purposes

                      The sales of the company are accompanied with sales bills which are generated from

                      computer The terms of sales varies from 30 days 60 days and for few customers the

                      document is sent through Bank for payment

                      The export sales are against payment through Bank with a credit period of 45 days from the

                      date of shipment

                      The purchase of raw materials component parts and consumables are affected against a credit

                      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                      day of the month irrespective of the material receipt date

                      Department Structure

                      DIRECTOR COMMERCIAL

                      FINANCE MANAGER

                      CASHIER STENO TYPIST

                      The main functions of Finance Department are as follows

                      1 Making the payment as salary to the employees

                      2 Meeting the manufacturing expenses of the organization

                      3 Preparing financial statement of the organization

                      4 Maintaining the liquidity position of the company

                      5 Helping the management in taking financial decision

                      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                      7 Making payments to the suppliers

                      8 Receiving receipts from the customers

                      49

                      Accounting Procedure

                      The company follows cash and credit basis of accounting of its income and expenditures

                      The income of the company is fo0rm sale of castings development of patterns for new items

                      and by sale of bye products The major expenditures are power charges manufacturing

                      expense labour raw materials and consumable spares administrative and selling expense

                      interest

                      The following are the books and records maintained by cerebra integrated technologies

                      Limited

                      Subsidiary BooksRecords

                      This register is maintained to keep track of the material in-warded GRN wise and to enable to

                      effect payment on the due dates on the basis of the credit terms Immediately after accepting

                      the material by store and counter signed by the quality Assurance Department the necessary

                      entries are made in the registrar

                      Customer RegisterBill Register

                      This register is maintained to keep track of the sales made to each and individual customer

                      The follows are maintained customer wise and the detail of invoice number and date and

                      value with cumulative value is maintained in the register This register also helps to make

                      follow up for payment The entries in the register are made immediately after the invoice is

                      generated from the computer

                      The receipt of payment against each customer and invoice is also entered in the register to

                      enable to know the balance outstanding customer wise

                      Salary advance register

                      This register is maintained to know the advance outstanding employee wise Immediately

                      after issue of advance the necessary entries are made in this register Similarly after receipt

                      of advance through slips the entries are made in this register to know the exact balances of

                      advance employee wise

                      50

                      Customer Rejection Register

                      This register is maintained to keep track of customer rejection of castings

                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                      rejection register where in the details of rejection via invoice number grade quantity and

                      weight value excise duty sales tax and forwarding are made

                      Books of Accounts

                      Petty Cash Book

                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                      the Director and then necessary entries are made in the books through computer

                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                      received from whom amount in words and figures If the payment is made above Rs500-

                      necessary signatures should be taken on affixing rupee one revenue stamp

                      Bank book

                      Since the company has availed cash credit and bill discounting facility from bank two

                      separate bank books for cash credit and bill discounting are maintained

                      The receipt of payment through chequedemand draft and payment through chequedemand

                      draft is maintained in the register The balance of the book should tally with the balance in

                      the books of accounts maintained in a computer

                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                      the over draw amount against the discounted bills necessary credit entries are made in the

                      register to arrive at the actual balance against the sanctioned working capital

                      51

                      General ledger

                      This ledger gives the details of transactions effected by the company at any point of time The

                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                      respective accounts in the general ledger This ledger should be updated on day to day basis

                      to know the actual balance of each account The trail balance and receipt and payment are

                      made at each month end which should necessarily tally The profit and loss account is also

                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                      yearly or yearly

                      Inventory management

                      Inventories constitute the most significant part of current assets of a majority of companies

                      in India Inventories are stock of the product a company is manufacturing for sale and

                      components that make up the product The various forms in which inventories exist in a

                      manufacturing company are raw materials work in progress and finished goods

                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                      While retail or wholesale firm will have a very high level o finished goods inventories and

                      no raw material and work in progress inventory

                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                      of inventory control technique which is popularly known as FIFO method In this method

                      raw material which bought first will be sent to the production department first

                      Cost of production

                      The following items determine the cost of production of the product

                      Price of raw materials

                      Labour costs

                      Other production costs

                      Market condition

                      52

                      Mode of Payment

                      1 Advance Payment

                      The firm takes an advance payment of 20 to 25 of price from the new customers

                      2 Credit

                      The firm gives credit facility to its old customers which is secured by the following

                      - Invoice performance credit

                      - Letter of credit

                      53

                      CERBRA INTEGRATED

                      TECHNOLOGIES LIMITED

                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                      54

                      Particulars 30-9-2010 30-9-2009

                      INCOME

                      Sales amp Services 588808535 503398844

                      Other Income 8458654 1291991

                      TOTAL 597267189 504690834

                      EXPENDITURE

                      Materials 565924569 471247636

                      Manufacturing amp Administration Expenses 15640011 16247496

                      Marketing Expenses 249660 127791

                      Interestamp Financial Charges 248640 382737

                      Depreciation 1588627 2055635

                      TOTAL 583651507 490061295

                      Profit Before Extraordinary Items 13615681 14629539

                      Profit [loss] Before Taxation 13615681 14629539

                      Provision for Taxation

                      MAT 2524347 (1894)

                      Profit[loss] after tax transferred to balance 11091334 14631433

                      Sheet

                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                      55

                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                      Sources of funds

                      Share Holderrsquos Funds 159555820 150740820

                      Share Application Money 29211000 5643501

                      Reserves amp Surplus 242157224 242157224

                      Minority interest 334875 ------

                      Grand Total 431258919 398541545

                      Application of funds

                      Fixed Assets

                      Gross Block 46078186 46259057

                      Less Depreciation 28342562 26103945

                      Net Block 17735625 20155113

                      Deferred Tax Assets 63249 ----

                      Investment cost 2000 2000

                      Current Assets Loans amp Advances

                      Sundry Debtors 318650954 337538013

                      Cash amp Bank Balance 12439646 9113641

                      Loans amp Advances 114671053 45651808

                      445761654 392303462

                      Less Current Liabilities amp Provisions

                      Current Liabilities 293343081 290079690

                      Provisions 2810681 1999

                      Net Current Assets 149607892 102221773

                      Profit amp loss Account 263850154 276162659

                      Grand Total 431258919 398541545

                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                      late 1970s to help managers address the difficulties of change The model shows that

                      organizational immune systems and the many interconnected variables involved make change

                      complex and that an effective change effort must address many of these issues

                      simultaneously This is often a daunting managerial challenge

                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                      (subordinate goals) Skill

                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                      Richard defines that it was because of these factors the Japanese companies excelled over

                      American firms A very important feature of this Model is that McKinsey consultants in their

                      studies of several firms have extensively tested it

                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                      major premise of the model is that many performances related issues are rooted among the 7

                      factors outlines This study is important from a strategic marketing Organizational

                      performances related issues are rooted among the 7 factors outlines These 7s are

                      interconnected aligned and working together in high performing organizations

                      56

                      Structure

                      The organizational structure of the company is based on the functional departments and the

                      decision taken from top-level management of the company For analyzing and for taking

                      decision the top management will consult the functional managers performance of various

                      tasks in departments will be assigned to its functional head

                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                      associated information that shows who reports to whom and how tasks are both divided up and

                      integrated

                      Skill

                      Usually in a foundry Industry two types of skills are required They are as follows

                      1 Administrative skills

                      2 Technical skills

                      Administrative Skills

                      Administrative skills are those skills which are very much necessary for office staff It

                      involves managing the resources of the organization Cerebra integrated technologies limited

                      is doing everything to impart these skills in its employees When the candidate is selected he

                      will be given an on-the-job training for about 1 year and also training in each department to

                      make the candidate familiar with the organization Every month a training program will be

                      conducted wherein personalities having expertise in various fields give lectures

                      Technical Skills

                      Technical skills are those skills which are directly concerned with the production Shop-

                      floor employees are expected to possess these skills to carry out the production activity

                      smoothly

                      In Cerebra integrated technologies limited they give more importance to technical

                      knowledge than educational qualification

                      57

                      Different training programs are conducted to impart technical skills among employees When

                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                      the company gets its employees trained by external training agencies Guest lectures are

                      arranged once in a month to help the employees update their knowledge with the industry

                      level

                      Cerebra integrated technologies limited continuously monitors the performance of the

                      employees of various departments and identifies the training needs to be given for employees

                      and for enhancing the skills of the employees

                      Style

                      The company follows a centralized system of decision-making Only the top management

                      takes the decisions and the suggestions of the lower level employees are taken into

                      consideration

                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                      purchasing activity as the parameter When the raw materials for production are out of stock

                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                      approach

                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                      comes to decision making Only the persons who are in higher authority take decisions about

                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                      management For eg While taking decisions regarding purchase only the MD and Director

                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                      material and tenders The higher authorities do everything There is no participative

                      approach and most of the employees have no or very little knowledge about all the aspects of

                      the companyrsquos administration

                      58

                      Strategy

                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                      followed by systematic action and allocation of resources to achieve corporate goals

                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                      competition through its quality products with reasonable price To price their products

                      reasonable they should minimize the cost as much as possible One way of doing this is by

                      waste elimination

                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                      advance before starting production activity By using the good quality of raw materials the

                      company can produce quality output without any damages or cracks in the castings Thus

                      reducing the wastage

                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                      Ie by carrying out the production activity according to the procedure and under watchful

                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                      commit any wrongdoing

                      Staff

                      Responsibility and Authority

                      The company has defined responsibilities and authorities in order to facilitate effective

                      implementation of quality management and these are communicated to relevant persons in

                      the organization

                      59

                      Managing Director

                      Responsibility

                      1 Overall control of the company

                      2 Ultimate responsibility for product quality

                      3 Responsibility for customer satisfaction

                      4 Responsibility for marketing

                      5 New product development and process improvement

                      6 Growth and profit

                      Authority

                      1 Approve quality assurance manual

                      2 Interact with customers

                      3 Approve capital goods

                      4 Release the product whenever there is ambiguity

                      5 Disposal of non-conforming products

                      6 Sign cheque

                      Director (Commercial)

                      Responsibility

                      1 Responsible for purchasing and supplier development

                      2 Financial management including cash flow management

                      3 Responsible for storersquos management

                      4 Administration and personnel management

                      5 Functions of managing director in his absence

                      Authority

                      1 Sign the purchase order

                      2 Sign cheques

                      3 Prepare the yearly budget and follow up

                      4 Interact with statutory bodies and maintain records

                      60

                      Works Manager

                      Responsibility

                      1 Overall responsibility for production planning and control

                      2 Overall responsibility for pattern equipment and product quality

                      3 Safety and house-keeping of entire company

                      4 Upkeep of all equipment

                      5 Process improvement and productivity

                      6 Training of production and quality control personnel

                      7 Upkeep of relevant records

                      Authority

                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                      reaching customer on time

                      2 Introduce new production methodsmaterial to improve productivity and quality

                      Manager Maintenance

                      Responsibility

                      1 Monitor and control the activity of the administration office

                      2 Upkeep of statutory records

                      3 Make payment to suppliers on due date

                      4 Housekeeping in respective areas

                      Authority

                      1 Prepare and send chequesDDrsquos

                      61

                      Manager Accounts

                      Responsibility

                      1 Account all the vouchers and bills after acceptance from stores

                      2 Maintain books of accounts

                      3 Update all the accounts regularly

                      4 Prepare financial statement at defined intervals

                      5 Update the salary advance register

                      6 Housekeeping in respective areas

                      Authority

                      1 Enter accounts data into the computer

                      2 Raise debitcredit notes

                      3 Issue stamped receipts for the payment received

                      Assistant Manager Quality Control

                      Responsibility

                      1 NDT inspection

                      2 Inspection of castings in first second and final stage

                      3 Upkeep of related records

                      4 Housekeeping in respective department

                      Authority

                      1 Authorized to inspect and release the product for next stages

                      62

                      Assistant Manager of Quality Assurance

                      Responsibility

                      1 Incoming and in-process inspection

                      2 Overall responsibility of calibration of EMTE

                      3 Training of quality assurance personnel

                      Authority

                      1 Accept the product at inward good stage

                      2 Approve the liquid metal before pouring

                      Chemist

                      Responsibility

                      1 Charge calculation

                      2 Inspection of incoming materials

                      3 Mechanical testing

                      4 Housekeeping in the related areas

                      Authority

                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                      Manager

                      63

                      Marketing and Administration Officer

                      Responsibility

                      1 Delivery challan cum invoice preparation with its related activities

                      2 Central excise formalities and related activities

                      3 Cash handling

                      4 Upkeep and maintenance of the following records

                      Authority

                      1 Purchase stationery

                      2 Co-ordinate with central excise department on behalf of the company

                      Supervisory Moulding

                      Responsibility

                      1 Allocate the work for the workers based on planning

                      2 Arrangements for production of moulding core as per planning and documented

                      procedures

                      3 Inspection of pattern and core box before and while production

                      4 Ensure correct mixing of sand as per procedure

                      5 To maintain a clean and neat working environment

                      Authority

                      1 Authorize to reject mouldscores in consent with assistant manager company

                      Supervisor Maintenance

                      Responsibility

                      1 General house-keeping in all area

                      2 Attending machine break down

                      3 Arrangement for lining preparation

                      64

                      Authority

                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                      consent with the directors

                      Supervisor Inspection

                      Responsibility

                      1 Inspection of castings in all stores

                      2 Final clearance of castings before dispatch

                      Authority

                      1 Authority to clear material for dispatch in consent with Assistant Manager

                      Purchase Officer

                      Responsibility

                      1 Local purchase

                      2 Cash purchase

                      3 Out station purchase follow up as and when assigned

                      4 Attending bank work

                      Authority

                      1 Authorized to procure material from approved supplier in consent with Director

                      (commercial)

                      65

                      Cashier Steno cum Typist

                      Responsibility

                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                      2 To prepare letterspayment reminders at defined intervals

                      3 To maintain petty cash book daily

                      Authority

                      1 Make payment of Rs20000 against approval by the Director (commercial)

                      2 Procure postal stamps and revenue stamps for office use

                      The responsibilities and authorities of Management Representatives include the following

                      a) Coordinating for the implementation and maintenance of the quality management

                      system with other head of the departments in the company

                      b) Coordinating and obtaining approval and updating the quality assurance manual

                      documented procedures detailed procedures and process maps

                      c) Reporting to management on the performance of the quality management including

                      needs for improvement through management review meetings

                      d) Ensuring awareness of customer requirements throughout the organization

                      System

                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                      quality control systems performance measurement systems order execution systems

                      Inventory control systems etc

                      Inventory Control System

                      Inventories constitute the most significant part of current assets of a majority of companies in

                      India Inventories are stock of the product a company is manufacturing for sale and

                      components that make up the product The various forms in which inventories exist in a

                      manufacturing company are raw materials work in progress and finished goods

                      66

                      A manufacturing firm will have substantially high level of all three kinds of inventories

                      While retail or wholesale firm will have a very high level of finished goods inventories and

                      no raw material and work in progress inventory

                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                      inventory control technique which is popularly known as FIFO method In this method raw

                      materials which bought first will be sent to the production department first The inventory

                      system of Cerebra integrated technologies limited is very effective to have a control over the

                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                      stocking It maintains the level of raw materials at equilibrium This system works by

                      estimating the production level for the next one-month and then it estimates the raw materials

                      required to meet the production for the next one month If the stock of raw materials is not

                      enough to meet the production level then it places an order for the raw materials that too one

                      month in advance so that the production will not be affected even in case of any

                      uncertainties

                      Order Execution System

                      The company receives the purchase order from its customer The purchase order may be in

                      terms of written format or a verbal order The overall responsibility for review of purchase

                      orders lies with the Managing Director As and when required Managing Director shall take

                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                      review of contract

                      The following are the various steps taken by the organization to execute a purchase order

                      from a customer

                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                      issued to the Managing Director for study

                      2 Managing Director shall study the technical and commercial requirements with

                      respect to the following

                      Technical

                      a Normalwitness pouring

                      b Third party inspection

                      67

                      c NDT requirements

                      d Acid Picking requirements

                      e Previous history of the product available in computer

                      Commercial

                      a Rate

                      b Delivery period

                      c Mode of Dispatch

                      d Mode of Payment

                      e Payment terms

                      f KSTCST Number of customer

                      g Dispatch destination address and mode of dispatch

                      h One copy is sent to customer

                      i One copy is filled to customer wise along with purchase order

                      3 Managing Director shall interact with the customer and get the necessary clarifications

                      regarding technical delivery and commercial conditions

                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                      in computer

                      5 The same shall be entered in computer and the purchase order shall be stamped

                      accordingly

                      6 An order acknowledgement shall necessarily have the following details other than items

                      grade and rate and delivery date

                      7 After the same is cleared by the Managing Director

                      8 The concerned production department shall have an access to order acceptance from

                      computer

                      9 The production department will go for producing the products as per the requirement of the

                      customer

                      10 The dispatch section will send the products to the customer as per their requirement

                      68

                      Shared value

                      Shared values include the core values which are the essential guiding principles doctrines

                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                      and the values it will uphold in determining corporate destiny

                      Cerebra integrated technologies limited Shared values have two variables They are as

                      follows

                      1 Mission

                      2 Corporate Objectives

                      Serve the community around through welfare schemes

                      In order to fulfill this shared value the Company is involving itself in many charity

                      activities Like providing the necessities for the local schools and giving donations to

                      charitable institutes

                      To become a Global entity for the supply of finished Cast components in wide range

                      of materials with highly committed and socially responsible employees

                      The company in order to become a global entity with highly committed and socially

                      responsible employees is putting all its efforts to make its employees skilled enough

                      to handle any complex job To make the employees skilful the company is organizing

                      training programs regularly The company is taking measures to create social

                      awareness among its employees

                      Strive towards making work environment safe and environment friendly

                      To make the working environment safe for the employees the company has provided

                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                      is also taking measures to minimize the harm to the environment by recycling the

                      sand and using it again for casting purpose

                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                      and supply products of high quality to the complete satisfaction of each and every

                      customer and thus achieve leadership in market as reputed and reliable supplies

                      Cerebra integrated technologies limited is giving due importance to the quality of its

                      products There by achieving a sense of satisfaction among its customers The

                      employees are made to perform the work with due concern to the quality of the

                      69

                      products Through its quality products the company wants to achieve leadership in

                      market as reputed and reliable supplies

                      Endeavoring to fulfill social responsibilities

                      The company in order to fulfill its social responsibility has undertaken many

                      community development projects which include donations to charitable institutions

                      and providing necessities for local schools etc besides the company has a huge

                      concern for environment Therefore it has made a policy to minimize harmful effects

                      on the environment

                      The company is committed to the following

                      Continual prevention of pollution reduction of waste and consumption of

                      resources in all its operations

                      Promote environmental awareness among all employees and ensure their

                      participation in implementing this environmental policy at their place of work

                      SWOT ANALYSIS

                      70

                      A scan of the internal and external environment is an important part of the strategic planning

                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                      Strength

                      71

                      1 Easy and timely availability of raw material

                      2 The company is having expertise Human resource

                      3 The company has equipped with latest technology

                      4 The company has good machines for manufacturing purpose

                      5 The company protects employees by giving safety equipments

                      Weakness

                      1 Lack of education among the workers in the lower cadre

                      2 They have not given the additional facilities like cab facilities etc

                      3 The company does not have its own products to sell It should rely heavily on

                      customer orders

                      4 Lack of space inside the production department

                      5 The company more depends on the casual workforce in its production

                      Opportunities

                      72

                      1 The company can expand its business in Europe which is a potential market for

                      industrial machines

                      2 By maintaining its quality of products the company can enter different foreign

                      markets

                      3 Presence of auto majors in the region especially in south India

                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                      quality of goods effectively and more efficiently

                      Threats

                      1 Pollution control norms laid by the government are getting stringent

                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                      With its cheap products they can kill domestic industries

                      3 Labour incentive

                      4 Expensive transportation cost

                      5 Industries heavily rely on non-renewable resources These resources may get

                      exhausted

                      FINDING AND CONCLUSION

                      73

                      Cerebra integrated technologies limited which are one of the IT solution industries

                      FINDINGS

                      The organization is not success in both domestic and export market to meet their

                      demand

                      The company is not providing proper training to their employees

                      The company is financially sound

                      Rising cost of raw materials

                      Products processing facilities are not enough

                      They should make more advertisements

                      The name Cerebra integrated technologies limited itself stands for quality and

                      pureness

                      CONCLUSION

                      74

                      The Cerebra integrated technologies limited having the good working environment The

                      employees are very happy to work is the Industry And this Industry is having good

                      Infrastructure facility to develop the employees And industry was taking well initiative To

                      strengthen their employees and also to improve the quality of life their employees

                      Cerebra integrated technologies limited industry has posted a good performance with all-

                      round improvement is production sales and profitability

                      Lastly I conclude that the company is having good market for their product but also it has to

                      give Advertisement for their product to create awareness in the minds of the customer The

                      prospects of the company continued to be positive And also the industry has delivering

                      superior value to the customerrsquos stake holders and other by providing good quality products

                      LEARNING EXPERIENCE

                      75

                      The training has created a sense of practical exposure and enlightenment in my mind as to

                      what actually an organization is and how theoretical concepts are practiced in with only

                      theatrical knowledge several management concepts were slightly difficult to analyze

                      However after implant training I have felt empowered with confidence to understand

                      different management concepts in a pragmatic manner

                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                      MBA I also came across real problems faced by organization in technology human

                      resources etc and the way in which the management tackled those problems

                      During this implant training I realized that management is a backbone of every organization

                      and without which every activity of organization will go haywire

                      I came to know the importance of Management Information System [MIS] in the

                      organization and how it assists the management in every aspect of its business and how it

                      helps the management in the process of decision-making

                      I came to know how communication acts as an important tool for the smooth functioning of

                      the organization and how we should communicate on different channels and with different

                      grades of peoples

                      As we all know that finance is lifeblood of every organization I personally had a look at the

                      finance department I came to know the importance of finance department and I came to

                      know the different tools they use to have a control over the liquidity position of the company

                      I came to know the importance of Managerial Knowledge such as planning organizing

                      staffing directing controlling and decision-making I came to know about the rules

                      regulation policies and procedures of the company and to what extent employees are

                      following the rules and regulation laid down by the management I came to know about the

                      punitive actions taken by the management against the individuals who breaks the rules and

                      regulation of the company

                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                      support and team spirit

                      76

                      In training also helped me in knowing the importance of group effort when compared to

                      individual effort in organization In addition importance of human relations was known

                      which helps the management getting the things done through its employees

                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                      help in my career It is about the working environment about dealing with the employees

                      about the attitude required to sustain in an organization and so on

                      In total I am very much benefited with this implant training Once again I thank the

                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                      out the implant training and expose myself to the corpor ate field and I thank all employers

                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                      continuous guidance to make this project work successful

                      77

                      BIBLIOGRAPHY

                      The companyrsquos Reports are

                      Quality Assurance Report

                      Production Report

                      Finance department Report

                      Marketing department Report

                      WEBSITE

                      wwwcerebracomputerscom

                      wwwwikipediacom

                      Financial report - Financial section in Cerebra integrated technologies limited

                      TEXT BOOKS

                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                      Edition) Pearson Education

                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                      Methods (8th Edition) Tata McGraw Hill

                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                      Edition) Tata McGraw-Hill

                      BOOKS

                      Company Magazines

                      Hand books Catalogue Journals amp Reports

                      78

                      • The future of any Company depends on its ability to-
                      • Responsibility and Authority
                      • Managing Director
                      • Responsibility
                      • Authority
                      • Director (Commercial)
                      • Responsibility
                      • Authority
                      • Manager Accounts
                      • Responsibility
                      • Authority
                      • Assistant Manager of Quality Assurance
                      • Responsibility
                      • Authority
                      • Supervisory Moulding
                      • Responsibility
                      • Authority
                      • Supervisor Maintenance
                      • Responsibility

                        IBMs Entry Level Systems unit unveils Project Mercury the IBM 5100

                        Portable Computer It is a briefcase-size minicomputer with BASIC 16KB RAM

                        tape storage and built-in 5-inch screen Price US$9000 Weight 55 pounds

                        (Price over US$10000 )

                        The first issue of Byte magazine is published

                        MITS releases a version of Microsoft BASIC 20 for its Altair 8800 in 4K and

                        8K editions

                        Southwest Technical Products releases the M6800 computer kit

                        Sphere Corporation introduces its Sphere I computer kit featuring a Motorola

                        6800 CPU 4KB RAM ROM monitor keyboard and video interface for

                        US$650

                        Scope of the study

                        The scope of the organization study is concerned with in the Cerebra Integrated Technologies

                        Limited it is one of the casting production organization The study is limited to understanding

                        the finance production and other department in the organization

                        Objectives of Study

                        To study organization as a whole

                        To study and understand the activities of various departments in the organization

                        To do the SWOT analysis of the organization

                        Limitations of the study

                        The present study mainly focused on the primary data as well as secondary data In

                        organization they did not disclose to give more information regarding each department

                        Methodology

                        In order to achieve the above stated objectives the study has covered both primary and

                        secondary data

                        12

                        Primary Data

                        Primary data is collected through the personal interview and discussion with the employees

                        and also higher authorities in the organization and observation Method

                        Secondary Data

                        Secondary data is collected through the company manuals company profiles department

                        manuals and websites text books

                        Profile

                        The management team at cerebra has combined experience of over 100 years in wireless and

                        enterprise solutions We pride over selves as a complete business driven software service

                        providing and working to words providing solution without burdening our partners with

                        technology decisions with the vast experience of the team we have the process maturity team

                        key solutions

                        Cerebra provide to the solutions on various platforms like windows mobile system android

                        blackberry and I phone I pad and have demonstrable prototypes ready

                        Some of our solutions

                        1 LBS for content distribution

                        2 Logistics last mile delivery

                        3 Bluetooth based content and coupon management

                        4 SCMCRM for retail houses including a mobile web based pos

                        5 On field sales and support

                        6 RFIDBARCODE integration for asset and inventory tracking

                        13

                        Significance of products and components ready to deployed

                        1 Mobile marketing platform

                        2 Bluetooth based content delivery platform

                        3 Supply chain solution for the retail

                        4 Mobile application to handle distribution and route accounting

                        5 Mobile application to handle courierrsquos distribution

                        6 Integrators 3rd party ERPSCMCRMs

                        7 Mobile application to handle in line sales and support

                        14

                        Company profile

                        CEREBRA INTEGRATED TECHNOLOGIES LTD

                        Commenced its business in 1992 starting with the hardware sector amp later expanded to

                        provide software services IT training ampconsulting and today offers total IT training amp

                        consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                        Cerebra is public limited company and services its customers are served through jars in the

                        USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                        contract standards

                        Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                        survived the through times and is moving on achieve its mission being one among the top it

                        solutions provider in the globe

                        Started Integrated Technologies a partnership firm was established 25th July 1992 by

                        technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                        system and trading in peripherals components etc Cerebra were converted to a public

                        limited company limit in December 1993

                        15

                        Cerebra began its endeavor for backward integration started manufacturing motherboards

                        Add-on cards etc Company turned net worth positive bagged large order for contact

                        manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                        machines etc

                        VISION STATEMENT

                        To be a nimble amp effective IT Integration company

                        MISSION STATEMENT

                        To create value for customers through innovative IT solutions with a commitment to

                        excellence

                        To enable customers amp partners to leverage information technology to the fullest extent

                        To enable partners amp employees to deliver relevant amp proven technologies to customers

                        16

                        OBJECTIVES

                        The main objective of cerebra is to deliver a combination of proven software amp hardware

                        solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                        real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                        system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                        existing business of IT Infrastructure provide its customers a significant ROI advantage in

                        providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                        amp health care sectors amp provide solutions through its existing products amp components

                        With the vast experience of the team we have the process maturity to deliver turnkey solutions

                        The management team at cerebra has a combined experience of over 100 years in wireless amp

                        enterprise solutions

                        Continuous product review amp improvement in quality

                        Individually amp collectively all employees of cerebra integrated technologies limited

                        strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                        in the cost amp establish better employment

                        Ensure quality of personnel at all levels amp provide then the right work environment job

                        satisfaction amp professional challenges

                        Provide a healthy blend of employees who have grown with the organization amp those

                        selected from outside

                        Ensure employment of minimum number of personnel amp avoid surpluses

                        Motivate employees to be increasingly achievement oriented Identify personnel with

                        potential for growth

                        Provide adequate opportunities for personnel to improve the level of their professional

                        knowledge

                        Personnel with talent amp potential for growth to be developed to shoulder higher

                        responsibilities

                        To imbibe the spirit of quality in every employee in the organization amp promote team

                        work

                        PRODUCT PROFILE

                        17

                        The salient features of the company are

                        The company is known for quality PCBrsquos The company has designed developed and

                        manufactured special type of PCBrsquos are

                        Single sided PCBrsquos

                        Double sided PCBrsquos

                        Glass epoxy PCBrsquos

                        The company has having types of PCBrsquos

                        Manufacturing Design

                        The company is at present using the latest computerized design and drawing to achieve the high

                        standards applicable and the company is technically superior to other competitors in the market

                        The design department is headed by a qualified experienced manager with over twenty years of

                        experience in the design field being specially trained and assisted by qualified engineers

                        Surface mounts technology [SMT]

                        Surface mount device[SMD]

                        Quality

                        The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                        to quality norms at every stage of manufacture

                        Quality policy

                        Manufacture quality PCBrsquos to the satisfaction of our customers

                        Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                        the field of information technology comparable to the best in the world Cerebra with the active

                        involvement of all its employees shall strive to deliver products amp services of the highest quality

                        to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                        maintained at all levels of the organization amp shall be implemented through its adherence to

                        specific amp measurable quality objectives

                        TOTAL QUALITY PROCESS

                        18

                        The following basic principles of to achieve TQM and ISO for the organization

                        1 Customer Focus- Anticipation of future requirements

                        2 Leadership ndash Motivate his team

                        3 Process Approach- Value added activity

                        4 System Approach- Collection of Process

                        5 Involvement of people- How to motivate the people to achieve the desired goal

                        6 Continual improvement-

                        7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                        8 Mutually Beneficial Customers relationship

                        Standards in cerebra integrated technologies ltd

                        Design conforms to Indian standards specification

                        The PCBrsquos are provided with standard accessories can be provided on

                        request

                        Product Range

                        SMD resistor packages

                        Resistor- o4o2

                        o6o3

                        o8o5

                        1206=gt [regular]

                        1210

                        PCB ASSEMBLY FLOW CHART

                        19KIT IQA

                        1 COUNTING

                        2 VERIFYING FOR THE MAKE

                        3 VERFICATION WITH BOM

                        20

                        KITTING

                        KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                        SMD LODING

                        EQUIPMENT

                        A1BAKE BARE PCB FOR 4 HOUR 1000C

                        2 BAKE BGA FOR 4 HOURS 1250C

                        B1SCREEN PRINTER SETTING

                        2 PASTE SOFTING

                        3 SAMPLE PRINTING

                        4 PASTE POSITION amp SHAPE CHECKING

                        5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                        C1SMT PROGAMME FILE LOADING

                        2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                        3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                        D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                        DEK 248

                        PHILIPS TOPAZ

                        PHILIPS EMERALD

                        LCS FEEDER FOR BGA ampFINE PITCH

                        SMT TRAIL RUN

                        BOARD

                        WORKIN

                        SMT MOUNTING FOR MASS MFG

                        INSP BEFORE

                        REFLOW

                        CORRECTION

                        REFLOW

                        VISUAL INSPECTION

                        CORRECTION

                        21

                        SMT MOUNTING FOR MASS MFG

                        IPQC FOR 10

                        SAMPLING

                        DOUBLE

                        SIDED

                        PTH LOADING

                        COMPONENT PREPARATION

                        EQUIPMENT

                        STUFFING

                        VISUAL INSPECTION

                        CORRECTION

                        WAVE SOLDERING

                        VITRONICS SOLTEC WAVE SOLDERING MACHINE

                        LEAD

                        POST SOLDERING

                        TOUCH UP

                        PCB PRINTED CIRCUIT BOARD

                        22

                        POST SOLDERING

                        COMPONENT

                        MOUNTING

                        FINAL INSPECTION

                        IPQC FOR 10

                        SAMPLING

                        REWORK FUNCTIONAL

                        TESTEER

                        CORRECTION

                        FUNCTIONAL TESTER

                        LABELING

                        BARCODING

                        PACKING

                        OUT WARD STORES amp DESPATCH

                        WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                        PLAIN BOARDS

                        ASSEMBLY BOARD

                        Work Instruction

                        23

                        Title Philips GEM and Philips emerald

                        Purpose

                        The work instruction is applicable in cerebra integrated technologies ltd

                        Responsibility

                        All associates technical engineers and quality staffs are responsible for carrying out this quality

                        Precautions

                        Ensure operator wear heal strap or write strap and grounded while performing the quality

                        Procedure

                        1 Ensure machine is free from dust partials

                        2 Ensure machine is set as per prescribed parametersrsquo by process team

                        3 Ensure daily PML preventive maintains is done at the begin of the shift

                        4 Clear the components reject in provided in the machine on daily basis

                        5 Any feeders issues are found identity the same and report to the concern person

                        6 Switch off the machines when not in use

                        Title Pre reflow instruction

                        24

                        Purpose

                        The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                        during the PCBA assembly

                        Scope

                        This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                        technologies limited

                        Responsibility

                        All the associates Technicians engineers and quality r staff are responsible for carrying out of

                        this activity

                        Safety perception

                        a Ensure all concerned associates wearing wrist strap and grounded properly

                        b Store the pub assemblies in a antistatic bins trays or magazine

                        Procedure

                        Perform the inspection activity and check for

                        a Alignment of the components

                        b Missing components

                        c Orientation of the components

                        d Role of the components

                        e Mount manual placement components if any ensure nearby components are not disturbed

                        while manual maintaining

                        Process of qualification for reflow soldering

                        25

                        1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                        prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                        paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                        80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                        the good solder print Then more the predetermined no of PCBs for screen printing record

                        the set parameter

                        2 Place the SMD components using topaz and emerald pick and place machine using

                        correct program to operate the machine be for work instruction

                        3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                        the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                        and record the temp profile

                        4 After the reflow soldering carry out the visual inspection on all the cards record in the

                        process SMD inspection work sheet

                        5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                        defects is within control limit and if there is no problems then the process is qualified

                        TITLE POST REFLOW INSPECTION

                        26

                        PURPOSE

                        The purpose of this WI is to give the details of performing post reflow inspection in post

                        reflow inspection stage

                        SCOPE

                        This work instruction is applicable in cerebra integrated technologies ltd

                        Responsibility

                        All associates technical engineers and quality staffs are responsible for carrying out this

                        activity

                        Precautions

                        Ensure operator wear wrist strop and grounded while performing the activity

                        Procedures

                        27

                        1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                        2 Ensure operators perform inspection activity as per relevant documents like BOM

                        [bill of material] Pedro or reference cards if available

                        3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                        NCM [non-conformance material] area for rework

                        4 Ensure operator performs inspection through magnifier only

                        5 And inspection the PCB a for following defeats

                        Components value

                        Components alignment amp Orientation

                        Missing components tomb stone amp solder-balls

                        Extra components amp bridging

                        CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                        GOVERNMENT

                        Bharat sanchar nigam limited

                        Railways

                        ONGC

                        NIO

                        High courts

                        Post offices

                        CPWD

                        IGCAR

                        PUBLIC SECTOR UNITS

                        ITI LIMITED

                        HAL

                        28

                        NAL

                        BHEL

                        BEML

                        BEL

                        ECIL

                        CMC

                        OTHER MAJOR CUSTOMERS

                        KIOCL

                        VXL Instruments

                        Dickenson fowler ltd

                        KMF LTD

                        Stump vision

                        B-commerce Info system

                        Indian-Dept of Industries KSSIDC

                        CORPORATE

                        Pidilite Industries

                        Lucent

                        Alcate

                        Trent limited

                        Thermax

                        BPL

                        OTIS Group

                        Siemens

                        LampT

                        Himalaya Drugs

                        BANKS

                        Bank of India

                        29

                        Reserve Bank of India

                        Canara Bank

                        Union Bank of India

                        Allahabad Bank

                        UCO Bank

                        Vysya Bank

                        Infrastructure Management

                        As Enterprises scale their IT infrastructure to support business growth managing global

                        networks database applications becomes a herculean task which can over whelm internal

                        resources

                        Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                        Infrastructure Management services offer a complete portfolio of solutions amp for managing

                        enterprise It Infrastructures enable clients to

                        Reduce the total cost of IT operations

                        Focus limited IT resources on core business activities

                        Rationalize IT staffing costs

                        Optimize IT assets utilization

                        Facilitate service delivery

                        Improve uptime

                        HARDWARE

                        Contract Manufacturing EMS

                        30

                        Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                        Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                        place machines vitronics reflow amp soldering machines along with the latest equipments for

                        inspection amp quality control

                        Cerebra help companies to choose correct method of contract manufacturing to save money

                        time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                        that the customer is able to deliver world products to its customers

                        Cerebra provides EMS to customers who do not have the necessary infrastructure for

                        procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                        Computing solutions

                        Cerebra are one of the well known brands for personal computers servers laptops amp

                        workstations Cerebra range of products that cover entire IT requirements of its customers

                        Cerebra are able to offer end to end solution companies IT requirements

                        Desktop PCrsquos

                        Notebook

                        Servers

                        Networking

                        E-Waste Recycling Facility

                        Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                        players in this world which has huge potential not only in terms of generating huge revenues

                        amp profits for the company amp its share holders but also wants to contribute in big way the

                        green environment issues that have taken off cerebra recognize that it would be a big social

                        responsibility to truly set up a world class e-waste facility

                        In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                        facility in India The e-waste road map that this partnership will adopt would be chalked out

                        sin 3 phases

                        31

                        a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                        Indiarsquos largest recycle facility

                        b Second phases- Setting up of copper smelting plant amp other base metal extraction

                        plants

                        c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                        Cerebra have approached this partnership to provide technical amp Management

                        consultancy

                        1) Repair refurbish amp reuse of all electronic amp electrical equipment

                        2) Salvage components amp sell it back to the manufacturers concerned

                        3) Fully integrated e-waste management amp base metal recycling

                        4) PGM recovery amp its refining processes

                        5) Waste management at sources

                        6) Total support in scrap handling collection transport documentation shipping amp

                        [export] amp other areas

                        7) 100 recycling of all collected e-waste [zero land fill]

                        8) World class security system

                        9) Integrated EHS system [ISO amp OHSAS standard]

                        10) Web-based trading services amp accessibility

                        11) Logistics amp warehousing facility worldwide

                        12) Technical advice on plant layout

                        13) Training of technical personnel

                        14) Commissioning of day to day operations amp

                        15) Market support

                        SOLUTIONS

                        32

                        Cerebra specialize in the outsourced product development application software development

                        and offshore software outsourcing services in the enterprise and mobility areas We work

                        specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                        enhancement into the wireless and enterprise domains

                        bull Setting up a dedicated off-shore development center

                        bull Offshore product development services

                        bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                        bull SCM CRM Enterprise integration

                        We provide solutions for a dynamic environment where business and technology strategies

                        converge Our approach focuses on new ways of combining IT innovation in existing

                        business framework and also to leverage the clients existing IT infrastructure The activities

                        under this area of offerings are

                        bull Mobile Strategy formation

                        bull Infrastructure Design

                        bull Application Development

                        bull Data Synchronization

                        bull Enterprise Intranet on the move

                        Cerebra provides the solutions on various platforms like Windows mobile Symbian

                        Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                        solutions

                        bull LBS for content distribution

                        bull Logistics ndash last mile delivery

                        bull Bluetooth based content and coupon management

                        bull SCMCRM for retail houses including a mobileweb based POS

                        bull on field Sales and Support

                        bull RFIDBarcode integration for asset and inventory tracking

                        Achievements amp Awards

                        33

                        The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                        14000 for pollution standard

                        ORGANISATIONAL STRUCTURE

                        34

                        An organizational structure defines how job tasks are formally divided grouped amp co-

                        ordinate The chapter ii deals with the organizational structure the organization structure is a

                        complete Picture about the organization The structure of an organization plays a significant

                        role in charting out its path to success An efficient structure facilitates co-ordination amp

                        smooth intertwining of employees amp communication systems The organization adopts

                        different structural pattern at different stages of its lifecycle The form of an organization that

                        is evident in the way divisions departments functions amp people link together amp interact

                        Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                        may be represented by an organization chart The complexityrsquos structure is often proportional

                        to its size amp its geographic dispersal The traditional organization structure for many

                        businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                        BASIC ORGANIZATION STUCTURE

                        An organization is a social entity composed of two or more persons who work together

                        towards the attainment of common goals For the organization to work as a cohesive unit it is

                        essential that a formal structure of reporting amp control be established among the different

                        members of organizationhelliphellip

                        35

                        ORGANISATION CHART

                        CHAIRMAN

                        The above organization structure shows the following points

                        36

                        BOARD OF DIRECTORS

                        MANAGING DIRECTOR

                        EXECUTIVE DIRECTOR

                        DYGENRAL MANAGER

                        MANAGER-PERSONNAL amp ADMINISTRATION

                        MANAGER- PRODUCTION MAINTENANCE

                        MANAGER- DESIGNQC TRANSPORT

                        MANAGER PROJECT SECURITY amp VIGILANCE

                        MANAGER- PURCHASE STORES COMPUTER VACANT

                        MANAGER MARKETING

                        FINANCE MANAGER IC

                        DYMANAGER TPS

                        DYMANAGER QCTESTING

                        ASSTENGINEER- PURCHASE amp STORES

                        ASSTENGINEER- MAINTENANCETRANSPORT

                        ASSTENGINEER-TPS

                        ASSTENGINEER-TPSWINDING

                        ASSTENGINEER- QUALITY CONTROL

                        ASSTENGINEER- QUALITY CONTROL

                        1) Hierarchy relationship between different department members

                        2) Participative management

                        3) Cooperative work culture

                        4) Standardized of polices

                        5) Decentralized decision making system provided that some exceptions-

                        Valuable amp economical decisions are taken by top level management only So it is

                        centralized decision making

                        In all major decisions will be taken from board of directors they have full control over the

                        administration they will control the executive and general managers these board of directors

                        are selected by SAIL But the general manager of will have full control over the deputy

                        managers of project HRD production and material departments

                        These deputy managers will have full control over their respective area and they have a right

                        to take minor decisions regarding over their respective area

                        37

                        FUNCTIONAL AREAS

                        PRODUCTION DEPARTMENT

                        HUMAN RESOURCES DEPARTMENT

                        MARKETING DEPARTMENT

                        FINANCE DEPARTMENT

                        Production Department

                        Production department performs the function of producing finished goods from the basic raw

                        materials The manufacturing is headed by a group head whose main objective is to plan

                        execute co-ordinate and control all production activities with available resources inputs

                        equipment and facilities

                        Objectives

                        1 To ensure direct and co-ordinate the activities

                        2 To ensure Quality Output

                        The Main functions of this Department are as follows

                        1 Procure the Raw materials

                        2 Store the Raw materials which are procured

                        3 Process the raw materials which are procured in the production and to turn them into

                        finished goods

                        4 In addition not to stop in any circumstances but only to perform round the clock and

                        round the year

                        38

                        DIRECTOR

                        PERSONNEL MANAGER

                        Human Resource Department

                        The personnel department is one of the most important functional departments in every

                        organization Only with the help this department the organization can make efficient use of

                        the available work force for providing the desired product to the customer with desired

                        quality and reasonable price at the right time

                        Department Structure

                        The Personnel Manager is responsible for carrying out all the personnel management work

                        like recruitment selection training performance appraisal promotion wages and salary

                        employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                        from the Managing Director whenever necessary

                        The future of any Company depends on its ability to-

                        Train and upgrade skill sets of its employees

                        Extract and retain talent

                        Robust performance appraisal and reward system

                        Manage and full fill expectations

                        Evolve performance parameters with respect to key result areas

                        39

                        HUMAN RESOURCE DEVELOPMENT

                        Resource is any means of supply which can be drawn on when necessary To develop means

                        to grow mature and make progress in the desired direction Developing a human being in to

                        a resource means making him or her into a person of resourcefulness initiative wittedness

                        cleverness talent and ability

                        Human Resource Development is considered to be a super specialty of HRM It is a process

                        by which the employees of an organization are helped in planned and continuous manner to

                        acquire new capabilities and sharpen existing capabilities that may be required to perform

                        their present functions or expected future voles

                        HRD is a process which is geared towards developing the general enabling capabilities of

                        employees as individuals so that they can discover and exploit their own inner potential for

                        their own and or organization development purposes HRD strives to develop an

                        organizational culture where superior subordinate relationships team different sub units are

                        strong and contribute to the organizational health dynamisms and pride of employees

                        Training programs are as follows

                        FRESH ENTRANTS

                        Induction and orientation

                        COMPETENCE ENHANCEMENT

                        Technical

                        Multi skill training

                        Managerial

                        SPECIFIC AREA

                        Safety

                        Environment

                        Cost control and deduction

                        Quality

                        EXTERNAL TRAINING

                        OTHER AREAS

                        Hindi training

                        40

                        GOALS OF HRD

                        Development of individual capacity

                        Development of competitive in relations job being performed

                        Development of corporate approach

                        Development interpersonal relationship

                        Development of overall organization culture

                        Role of HRD

                        Human resources planning

                        Human resources accounting

                        Human resources allocation and role planning

                        Human resources training and development

                        Human resources maintenance

                        Climate development of HRD

                        Activities of HRD

                        Training need identification

                        Training needs assessment

                        Training needs justification

                        Budgeting and controlling of cost

                        Selection of learning process

                        Planning designing conducting the training procedure

                        Evolution of program through the trainee and feedback records

                        41

                        Training Objectives

                        To help the trainee

                        To improve knowledge skill attitude amp performance

                        To develop competence to increase productivity

                        To prepare for greater responsibility

                        To improve interpersonal relationship

                        To equip with modern tools amp techniques of to harness best of the human resources

                        and maintains industrial harmony

                        Modern how to develop self and his subordinates

                        Recruitment sources

                        This company considers both internal and external sources for recruitment Internal sources

                        include the employees who are already on the payroll Whenever any vacancy occurs

                        somebody within the organization with necessary qualification is promoted to that job

                        External sources are obtained by giving advertisements in state and local newspapers

                        Recruitment

                        It is the process of searching for prospective employees and stimulating them to apply for

                        jobs in the organization so that the right person for accomplishing organization and

                        departmental objectives will fill up organization vacancies

                        In order to ensure that the right type of persons are available to the concern in the right

                        number at the right place the following steps are taken

                        The candidate will be given an application form through which the Personnel Manager can

                        come to know about the candidate with respect to the following

                        Educational qualification

                        Experience

                        Skills possessed by the candidate

                        Salary expecting

                        42

                        Screening of Applications

                        Interview

                        Physical Examination

                        Placement

                        Selection

                        The intention of the selection process is to choose the best-qualified and suitable candidate

                        for unfilled jobs The objective of the selection decision is to choose the individual who can

                        most suitably perform the given job

                        The selection procedure is essentially a series of steps through which additional information

                        is secured about the applicant at any stage the candidate may be rejected due to non-

                        compatibility Therefore selection is actually a negative process of rejecting the unit

                        candidates

                        The selection procedure followed by the company is as follows

                        Training and Development

                        The company gives only on-the-job training Usually on-the-job methods of training are as

                        follows

                        Job rotation

                        Coaching

                        Job instruction

                        Committee assignments

                        43

                        After the selection of candidates the candidates will be given on-the-job training in an

                        organization for 1 year If the candidate performance in this year is satisfactory as per the

                        requirement of the company then the candidate is selected as an employee for the company

                        This period of 1 year is known as the probationary period for the candidate When the

                        performance of the candidate is unsatisfactory then the company will provide further training

                        to the candidate to make him fully equipped to work in the organization

                        Safety of the Employees

                        1 Safety shoes will be given to every shop floor employee once in 6 months

                        2 Safety uniform will be given to every shop floor employees

                        3 Pairs of uniform will be given once in a year

                        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                        group insurance as well

                        5 Every employee in the organization will be medically examined once a year

                        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                        1st shift-----------------------------6am to 2pm

                        2nd shift----------------------------2pm to 10pm

                        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                        Wages

                        Wages in the wide sense mean any economic compensation paid by the employer under some

                        contract to his worker for the services rendered by him

                        In this company the wages are fixed according to the government norms At the time of

                        appointment the company fixes the wages which is higher than the government norms After

                        a certain period the wages will be fixed according to the experience of the worker

                        44

                        Absenteeism

                        An absentee is a person who habitually stays away from the job There are several causes for

                        absenteeism which are as follows

                        Maladjustment with the working condition

                        Industrial fatigue

                        Alcoholism

                        Low level of wages

                        Family problems

                        Unhealthy working conditions

                        Unsound personnel policies

                        The company follows a procedure with respect to absenteeism If the worker is frequently

                        absent show cause notice is given If the absence is continued by the worker maximum

                        three-show cause notices are given If the absence is continued then the company will issue a

                        charge sheet If the absence is further continued the management conducts an in-house

                        enquiry During the enquiry the management decides as to whether the worker should

                        continue in his job or not

                        Performance appraisal

                        Production head or Works Manager will give the questionnaire to the employees working in

                        the production department and based on their answers for the questions the ranking will be

                        given for each worker and depending upon the rank the worker will be put in the certain

                        position

                        If any worker scores less marks then he will be made to work hard and achieve the goal

                        They will tell him his weakness and strengths in the particular field and motivate him to

                        achieve his goal and rectify his mistakes for achieving the organizational objectives

                        45

                        Promotion

                        In this company the promotion is given based on seniority-cum-merit The management will

                        also take the following considerations while promoting an employee

                        Behavior of the worker

                        Attendance of the worker

                        Efficiency of the worker

                        46

                        Marketing Department

                        The marketing department performs marketing activity by supplying the products to the

                        customers within the mentioned time and the product is transferred to the domestic customers

                        by the road transportation and overseas customers by means of ships

                        Marketing Channels

                        Marketing channel decisions are among the most critical decisions facing marketing The

                        channels chosen intimately affect all other marketing decisions

                        As the company is a manufacturing concern it undertakes the following type of marketing

                        channels

                        The company gets order directly from its customers and it directly delivers the finished

                        products to its customers as it has producer-customer type of marketing channel

                        Marketing Strategies

                        Usually the Company follows the following marketing strategies

                        Quick delivery

                        Better quality

                        Service after sales

                        47

                        CUSTOMERS

                        COMPANY

                        Marketing Segmentation

                        Market segmentation means dividing the market into different segments or sectors In this

                        company market segmentation is made on the basis of components

                        Packaging

                        Packaging is normally not done for rough castings unless it is specified by the customer in

                        which case due care shall be taken to follow the customerrsquos specification only nice castings

                        are packed in the boxes

                        Handling of customer complaints

                        The details of customersrsquo complaints corrective action taken etc shall be

                        recorded on corrective action report and a copy shall be sent to the customer

                        Whenever possible customer confirmation is obtained

                        Managing Director shall forward the same to the Manager-Quality control for the

                        investigation

                        Based on the result of investigation the complaints are bifurcated as Genuine

                        Casual complaints

                        All genuine complaints are thoroughly investigated and a suitable corrective and

                        preventive action is taken recorded and given to the concerned department for

                        further action

                        All casual complaints from the customer are informed accordingly

                        The managing director shall receive complaints from the customers A complaint

                        number is allotted and an acknowledgement is sent to customers

                        Records

                        The following records shall be maintained by marketing department

                        1 Enquiries and Quotation

                        2 Purchase orders from customer and its Amendments

                        3 Verbal order

                        4 Order Acceptance

                        5 Delivery challen cum Invoice

                        48

                        Finance Department

                        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                        pool of funds These funds come from a variety of sources investors or shareholders

                        creditors who lend in money and past earnings retained in business Funds provided from

                        these sources are committed to a number of uses Fixed assets used in production of a product

                        or service inventory used in production of marketable goods cash and securities used for

                        transaction and liquidity purposes

                        The sales of the company are accompanied with sales bills which are generated from

                        computer The terms of sales varies from 30 days 60 days and for few customers the

                        document is sent through Bank for payment

                        The export sales are against payment through Bank with a credit period of 45 days from the

                        date of shipment

                        The purchase of raw materials component parts and consumables are affected against a credit

                        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                        day of the month irrespective of the material receipt date

                        Department Structure

                        DIRECTOR COMMERCIAL

                        FINANCE MANAGER

                        CASHIER STENO TYPIST

                        The main functions of Finance Department are as follows

                        1 Making the payment as salary to the employees

                        2 Meeting the manufacturing expenses of the organization

                        3 Preparing financial statement of the organization

                        4 Maintaining the liquidity position of the company

                        5 Helping the management in taking financial decision

                        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                        7 Making payments to the suppliers

                        8 Receiving receipts from the customers

                        49

                        Accounting Procedure

                        The company follows cash and credit basis of accounting of its income and expenditures

                        The income of the company is fo0rm sale of castings development of patterns for new items

                        and by sale of bye products The major expenditures are power charges manufacturing

                        expense labour raw materials and consumable spares administrative and selling expense

                        interest

                        The following are the books and records maintained by cerebra integrated technologies

                        Limited

                        Subsidiary BooksRecords

                        This register is maintained to keep track of the material in-warded GRN wise and to enable to

                        effect payment on the due dates on the basis of the credit terms Immediately after accepting

                        the material by store and counter signed by the quality Assurance Department the necessary

                        entries are made in the registrar

                        Customer RegisterBill Register

                        This register is maintained to keep track of the sales made to each and individual customer

                        The follows are maintained customer wise and the detail of invoice number and date and

                        value with cumulative value is maintained in the register This register also helps to make

                        follow up for payment The entries in the register are made immediately after the invoice is

                        generated from the computer

                        The receipt of payment against each customer and invoice is also entered in the register to

                        enable to know the balance outstanding customer wise

                        Salary advance register

                        This register is maintained to know the advance outstanding employee wise Immediately

                        after issue of advance the necessary entries are made in this register Similarly after receipt

                        of advance through slips the entries are made in this register to know the exact balances of

                        advance employee wise

                        50

                        Customer Rejection Register

                        This register is maintained to keep track of customer rejection of castings

                        Immediately after receipt of rejected castings the GRN is made and the entries are made in

                        the computer and the computer list is enclosed with the GRN to made entries in the customer

                        rejection register where in the details of rejection via invoice number grade quantity and

                        weight value excise duty sales tax and forwarding are made

                        Books of Accounts

                        Petty Cash Book

                        This is day book maintained by the cashier by making necessary entries of receipt of cash and

                        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                        the Director and then necessary entries are made in the books through computer

                        The vouchers should be filled in all respect with date debitcredit account name paid to the

                        received from whom amount in words and figures If the payment is made above Rs500-

                        necessary signatures should be taken on affixing rupee one revenue stamp

                        Bank book

                        Since the company has availed cash credit and bill discounting facility from bank two

                        separate bank books for cash credit and bill discounting are maintained

                        The receipt of payment through chequedemand draft and payment through chequedemand

                        draft is maintained in the register The balance of the book should tally with the balance in

                        the books of accounts maintained in a computer

                        In the bill discounting register The bills lodged with bankers for discounting are entered and

                        the over draw amount against the discounted bills necessary credit entries are made in the

                        register to arrive at the actual balance against the sanctioned working capital

                        51

                        General ledger

                        This ledger gives the details of transactions effected by the company at any point of time The

                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                        respective accounts in the general ledger This ledger should be updated on day to day basis

                        to know the actual balance of each account The trail balance and receipt and payment are

                        made at each month end which should necessarily tally The profit and loss account is also

                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                        yearly or yearly

                        Inventory management

                        Inventories constitute the most significant part of current assets of a majority of companies

                        in India Inventories are stock of the product a company is manufacturing for sale and

                        components that make up the product The various forms in which inventories exist in a

                        manufacturing company are raw materials work in progress and finished goods

                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                        While retail or wholesale firm will have a very high level o finished goods inventories and

                        no raw material and work in progress inventory

                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                        of inventory control technique which is popularly known as FIFO method In this method

                        raw material which bought first will be sent to the production department first

                        Cost of production

                        The following items determine the cost of production of the product

                        Price of raw materials

                        Labour costs

                        Other production costs

                        Market condition

                        52

                        Mode of Payment

                        1 Advance Payment

                        The firm takes an advance payment of 20 to 25 of price from the new customers

                        2 Credit

                        The firm gives credit facility to its old customers which is secured by the following

                        - Invoice performance credit

                        - Letter of credit

                        53

                        CERBRA INTEGRATED

                        TECHNOLOGIES LIMITED

                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                        54

                        Particulars 30-9-2010 30-9-2009

                        INCOME

                        Sales amp Services 588808535 503398844

                        Other Income 8458654 1291991

                        TOTAL 597267189 504690834

                        EXPENDITURE

                        Materials 565924569 471247636

                        Manufacturing amp Administration Expenses 15640011 16247496

                        Marketing Expenses 249660 127791

                        Interestamp Financial Charges 248640 382737

                        Depreciation 1588627 2055635

                        TOTAL 583651507 490061295

                        Profit Before Extraordinary Items 13615681 14629539

                        Profit [loss] Before Taxation 13615681 14629539

                        Provision for Taxation

                        MAT 2524347 (1894)

                        Profit[loss] after tax transferred to balance 11091334 14631433

                        Sheet

                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                        55

                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                        Sources of funds

                        Share Holderrsquos Funds 159555820 150740820

                        Share Application Money 29211000 5643501

                        Reserves amp Surplus 242157224 242157224

                        Minority interest 334875 ------

                        Grand Total 431258919 398541545

                        Application of funds

                        Fixed Assets

                        Gross Block 46078186 46259057

                        Less Depreciation 28342562 26103945

                        Net Block 17735625 20155113

                        Deferred Tax Assets 63249 ----

                        Investment cost 2000 2000

                        Current Assets Loans amp Advances

                        Sundry Debtors 318650954 337538013

                        Cash amp Bank Balance 12439646 9113641

                        Loans amp Advances 114671053 45651808

                        445761654 392303462

                        Less Current Liabilities amp Provisions

                        Current Liabilities 293343081 290079690

                        Provisions 2810681 1999

                        Net Current Assets 149607892 102221773

                        Profit amp loss Account 263850154 276162659

                        Grand Total 431258919 398541545

                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                        late 1970s to help managers address the difficulties of change The model shows that

                        organizational immune systems and the many interconnected variables involved make change

                        complex and that an effective change effort must address many of these issues

                        simultaneously This is often a daunting managerial challenge

                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                        (subordinate goals) Skill

                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                        Richard defines that it was because of these factors the Japanese companies excelled over

                        American firms A very important feature of this Model is that McKinsey consultants in their

                        studies of several firms have extensively tested it

                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                        major premise of the model is that many performances related issues are rooted among the 7

                        factors outlines This study is important from a strategic marketing Organizational

                        performances related issues are rooted among the 7 factors outlines These 7s are

                        interconnected aligned and working together in high performing organizations

                        56

                        Structure

                        The organizational structure of the company is based on the functional departments and the

                        decision taken from top-level management of the company For analyzing and for taking

                        decision the top management will consult the functional managers performance of various

                        tasks in departments will be assigned to its functional head

                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                        associated information that shows who reports to whom and how tasks are both divided up and

                        integrated

                        Skill

                        Usually in a foundry Industry two types of skills are required They are as follows

                        1 Administrative skills

                        2 Technical skills

                        Administrative Skills

                        Administrative skills are those skills which are very much necessary for office staff It

                        involves managing the resources of the organization Cerebra integrated technologies limited

                        is doing everything to impart these skills in its employees When the candidate is selected he

                        will be given an on-the-job training for about 1 year and also training in each department to

                        make the candidate familiar with the organization Every month a training program will be

                        conducted wherein personalities having expertise in various fields give lectures

                        Technical Skills

                        Technical skills are those skills which are directly concerned with the production Shop-

                        floor employees are expected to possess these skills to carry out the production activity

                        smoothly

                        In Cerebra integrated technologies limited they give more importance to technical

                        knowledge than educational qualification

                        57

                        Different training programs are conducted to impart technical skills among employees When

                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                        the company gets its employees trained by external training agencies Guest lectures are

                        arranged once in a month to help the employees update their knowledge with the industry

                        level

                        Cerebra integrated technologies limited continuously monitors the performance of the

                        employees of various departments and identifies the training needs to be given for employees

                        and for enhancing the skills of the employees

                        Style

                        The company follows a centralized system of decision-making Only the top management

                        takes the decisions and the suggestions of the lower level employees are taken into

                        consideration

                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                        purchasing activity as the parameter When the raw materials for production are out of stock

                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                        approach

                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                        comes to decision making Only the persons who are in higher authority take decisions about

                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                        management For eg While taking decisions regarding purchase only the MD and Director

                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                        material and tenders The higher authorities do everything There is no participative

                        approach and most of the employees have no or very little knowledge about all the aspects of

                        the companyrsquos administration

                        58

                        Strategy

                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                        followed by systematic action and allocation of resources to achieve corporate goals

                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                        competition through its quality products with reasonable price To price their products

                        reasonable they should minimize the cost as much as possible One way of doing this is by

                        waste elimination

                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                        advance before starting production activity By using the good quality of raw materials the

                        company can produce quality output without any damages or cracks in the castings Thus

                        reducing the wastage

                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                        Ie by carrying out the production activity according to the procedure and under watchful

                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                        commit any wrongdoing

                        Staff

                        Responsibility and Authority

                        The company has defined responsibilities and authorities in order to facilitate effective

                        implementation of quality management and these are communicated to relevant persons in

                        the organization

                        59

                        Managing Director

                        Responsibility

                        1 Overall control of the company

                        2 Ultimate responsibility for product quality

                        3 Responsibility for customer satisfaction

                        4 Responsibility for marketing

                        5 New product development and process improvement

                        6 Growth and profit

                        Authority

                        1 Approve quality assurance manual

                        2 Interact with customers

                        3 Approve capital goods

                        4 Release the product whenever there is ambiguity

                        5 Disposal of non-conforming products

                        6 Sign cheque

                        Director (Commercial)

                        Responsibility

                        1 Responsible for purchasing and supplier development

                        2 Financial management including cash flow management

                        3 Responsible for storersquos management

                        4 Administration and personnel management

                        5 Functions of managing director in his absence

                        Authority

                        1 Sign the purchase order

                        2 Sign cheques

                        3 Prepare the yearly budget and follow up

                        4 Interact with statutory bodies and maintain records

                        60

                        Works Manager

                        Responsibility

                        1 Overall responsibility for production planning and control

                        2 Overall responsibility for pattern equipment and product quality

                        3 Safety and house-keeping of entire company

                        4 Upkeep of all equipment

                        5 Process improvement and productivity

                        6 Training of production and quality control personnel

                        7 Upkeep of relevant records

                        Authority

                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                        reaching customer on time

                        2 Introduce new production methodsmaterial to improve productivity and quality

                        Manager Maintenance

                        Responsibility

                        1 Monitor and control the activity of the administration office

                        2 Upkeep of statutory records

                        3 Make payment to suppliers on due date

                        4 Housekeeping in respective areas

                        Authority

                        1 Prepare and send chequesDDrsquos

                        61

                        Manager Accounts

                        Responsibility

                        1 Account all the vouchers and bills after acceptance from stores

                        2 Maintain books of accounts

                        3 Update all the accounts regularly

                        4 Prepare financial statement at defined intervals

                        5 Update the salary advance register

                        6 Housekeeping in respective areas

                        Authority

                        1 Enter accounts data into the computer

                        2 Raise debitcredit notes

                        3 Issue stamped receipts for the payment received

                        Assistant Manager Quality Control

                        Responsibility

                        1 NDT inspection

                        2 Inspection of castings in first second and final stage

                        3 Upkeep of related records

                        4 Housekeeping in respective department

                        Authority

                        1 Authorized to inspect and release the product for next stages

                        62

                        Assistant Manager of Quality Assurance

                        Responsibility

                        1 Incoming and in-process inspection

                        2 Overall responsibility of calibration of EMTE

                        3 Training of quality assurance personnel

                        Authority

                        1 Accept the product at inward good stage

                        2 Approve the liquid metal before pouring

                        Chemist

                        Responsibility

                        1 Charge calculation

                        2 Inspection of incoming materials

                        3 Mechanical testing

                        4 Housekeeping in the related areas

                        Authority

                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                        Manager

                        63

                        Marketing and Administration Officer

                        Responsibility

                        1 Delivery challan cum invoice preparation with its related activities

                        2 Central excise formalities and related activities

                        3 Cash handling

                        4 Upkeep and maintenance of the following records

                        Authority

                        1 Purchase stationery

                        2 Co-ordinate with central excise department on behalf of the company

                        Supervisory Moulding

                        Responsibility

                        1 Allocate the work for the workers based on planning

                        2 Arrangements for production of moulding core as per planning and documented

                        procedures

                        3 Inspection of pattern and core box before and while production

                        4 Ensure correct mixing of sand as per procedure

                        5 To maintain a clean and neat working environment

                        Authority

                        1 Authorize to reject mouldscores in consent with assistant manager company

                        Supervisor Maintenance

                        Responsibility

                        1 General house-keeping in all area

                        2 Attending machine break down

                        3 Arrangement for lining preparation

                        64

                        Authority

                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                        consent with the directors

                        Supervisor Inspection

                        Responsibility

                        1 Inspection of castings in all stores

                        2 Final clearance of castings before dispatch

                        Authority

                        1 Authority to clear material for dispatch in consent with Assistant Manager

                        Purchase Officer

                        Responsibility

                        1 Local purchase

                        2 Cash purchase

                        3 Out station purchase follow up as and when assigned

                        4 Attending bank work

                        Authority

                        1 Authorized to procure material from approved supplier in consent with Director

                        (commercial)

                        65

                        Cashier Steno cum Typist

                        Responsibility

                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                        2 To prepare letterspayment reminders at defined intervals

                        3 To maintain petty cash book daily

                        Authority

                        1 Make payment of Rs20000 against approval by the Director (commercial)

                        2 Procure postal stamps and revenue stamps for office use

                        The responsibilities and authorities of Management Representatives include the following

                        a) Coordinating for the implementation and maintenance of the quality management

                        system with other head of the departments in the company

                        b) Coordinating and obtaining approval and updating the quality assurance manual

                        documented procedures detailed procedures and process maps

                        c) Reporting to management on the performance of the quality management including

                        needs for improvement through management review meetings

                        d) Ensuring awareness of customer requirements throughout the organization

                        System

                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                        quality control systems performance measurement systems order execution systems

                        Inventory control systems etc

                        Inventory Control System

                        Inventories constitute the most significant part of current assets of a majority of companies in

                        India Inventories are stock of the product a company is manufacturing for sale and

                        components that make up the product The various forms in which inventories exist in a

                        manufacturing company are raw materials work in progress and finished goods

                        66

                        A manufacturing firm will have substantially high level of all three kinds of inventories

                        While retail or wholesale firm will have a very high level of finished goods inventories and

                        no raw material and work in progress inventory

                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                        inventory control technique which is popularly known as FIFO method In this method raw

                        materials which bought first will be sent to the production department first The inventory

                        system of Cerebra integrated technologies limited is very effective to have a control over the

                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                        stocking It maintains the level of raw materials at equilibrium This system works by

                        estimating the production level for the next one-month and then it estimates the raw materials

                        required to meet the production for the next one month If the stock of raw materials is not

                        enough to meet the production level then it places an order for the raw materials that too one

                        month in advance so that the production will not be affected even in case of any

                        uncertainties

                        Order Execution System

                        The company receives the purchase order from its customer The purchase order may be in

                        terms of written format or a verbal order The overall responsibility for review of purchase

                        orders lies with the Managing Director As and when required Managing Director shall take

                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                        review of contract

                        The following are the various steps taken by the organization to execute a purchase order

                        from a customer

                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                        issued to the Managing Director for study

                        2 Managing Director shall study the technical and commercial requirements with

                        respect to the following

                        Technical

                        a Normalwitness pouring

                        b Third party inspection

                        67

                        c NDT requirements

                        d Acid Picking requirements

                        e Previous history of the product available in computer

                        Commercial

                        a Rate

                        b Delivery period

                        c Mode of Dispatch

                        d Mode of Payment

                        e Payment terms

                        f KSTCST Number of customer

                        g Dispatch destination address and mode of dispatch

                        h One copy is sent to customer

                        i One copy is filled to customer wise along with purchase order

                        3 Managing Director shall interact with the customer and get the necessary clarifications

                        regarding technical delivery and commercial conditions

                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                        in computer

                        5 The same shall be entered in computer and the purchase order shall be stamped

                        accordingly

                        6 An order acknowledgement shall necessarily have the following details other than items

                        grade and rate and delivery date

                        7 After the same is cleared by the Managing Director

                        8 The concerned production department shall have an access to order acceptance from

                        computer

                        9 The production department will go for producing the products as per the requirement of the

                        customer

                        10 The dispatch section will send the products to the customer as per their requirement

                        68

                        Shared value

                        Shared values include the core values which are the essential guiding principles doctrines

                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                        and the values it will uphold in determining corporate destiny

                        Cerebra integrated technologies limited Shared values have two variables They are as

                        follows

                        1 Mission

                        2 Corporate Objectives

                        Serve the community around through welfare schemes

                        In order to fulfill this shared value the Company is involving itself in many charity

                        activities Like providing the necessities for the local schools and giving donations to

                        charitable institutes

                        To become a Global entity for the supply of finished Cast components in wide range

                        of materials with highly committed and socially responsible employees

                        The company in order to become a global entity with highly committed and socially

                        responsible employees is putting all its efforts to make its employees skilled enough

                        to handle any complex job To make the employees skilful the company is organizing

                        training programs regularly The company is taking measures to create social

                        awareness among its employees

                        Strive towards making work environment safe and environment friendly

                        To make the working environment safe for the employees the company has provided

                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                        is also taking measures to minimize the harm to the environment by recycling the

                        sand and using it again for casting purpose

                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                        and supply products of high quality to the complete satisfaction of each and every

                        customer and thus achieve leadership in market as reputed and reliable supplies

                        Cerebra integrated technologies limited is giving due importance to the quality of its

                        products There by achieving a sense of satisfaction among its customers The

                        employees are made to perform the work with due concern to the quality of the

                        69

                        products Through its quality products the company wants to achieve leadership in

                        market as reputed and reliable supplies

                        Endeavoring to fulfill social responsibilities

                        The company in order to fulfill its social responsibility has undertaken many

                        community development projects which include donations to charitable institutions

                        and providing necessities for local schools etc besides the company has a huge

                        concern for environment Therefore it has made a policy to minimize harmful effects

                        on the environment

                        The company is committed to the following

                        Continual prevention of pollution reduction of waste and consumption of

                        resources in all its operations

                        Promote environmental awareness among all employees and ensure their

                        participation in implementing this environmental policy at their place of work

                        SWOT ANALYSIS

                        70

                        A scan of the internal and external environment is an important part of the strategic planning

                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                        Strength

                        71

                        1 Easy and timely availability of raw material

                        2 The company is having expertise Human resource

                        3 The company has equipped with latest technology

                        4 The company has good machines for manufacturing purpose

                        5 The company protects employees by giving safety equipments

                        Weakness

                        1 Lack of education among the workers in the lower cadre

                        2 They have not given the additional facilities like cab facilities etc

                        3 The company does not have its own products to sell It should rely heavily on

                        customer orders

                        4 Lack of space inside the production department

                        5 The company more depends on the casual workforce in its production

                        Opportunities

                        72

                        1 The company can expand its business in Europe which is a potential market for

                        industrial machines

                        2 By maintaining its quality of products the company can enter different foreign

                        markets

                        3 Presence of auto majors in the region especially in south India

                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                        quality of goods effectively and more efficiently

                        Threats

                        1 Pollution control norms laid by the government are getting stringent

                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                        With its cheap products they can kill domestic industries

                        3 Labour incentive

                        4 Expensive transportation cost

                        5 Industries heavily rely on non-renewable resources These resources may get

                        exhausted

                        FINDING AND CONCLUSION

                        73

                        Cerebra integrated technologies limited which are one of the IT solution industries

                        FINDINGS

                        The organization is not success in both domestic and export market to meet their

                        demand

                        The company is not providing proper training to their employees

                        The company is financially sound

                        Rising cost of raw materials

                        Products processing facilities are not enough

                        They should make more advertisements

                        The name Cerebra integrated technologies limited itself stands for quality and

                        pureness

                        CONCLUSION

                        74

                        The Cerebra integrated technologies limited having the good working environment The

                        employees are very happy to work is the Industry And this Industry is having good

                        Infrastructure facility to develop the employees And industry was taking well initiative To

                        strengthen their employees and also to improve the quality of life their employees

                        Cerebra integrated technologies limited industry has posted a good performance with all-

                        round improvement is production sales and profitability

                        Lastly I conclude that the company is having good market for their product but also it has to

                        give Advertisement for their product to create awareness in the minds of the customer The

                        prospects of the company continued to be positive And also the industry has delivering

                        superior value to the customerrsquos stake holders and other by providing good quality products

                        LEARNING EXPERIENCE

                        75

                        The training has created a sense of practical exposure and enlightenment in my mind as to

                        what actually an organization is and how theoretical concepts are practiced in with only

                        theatrical knowledge several management concepts were slightly difficult to analyze

                        However after implant training I have felt empowered with confidence to understand

                        different management concepts in a pragmatic manner

                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                        MBA I also came across real problems faced by organization in technology human

                        resources etc and the way in which the management tackled those problems

                        During this implant training I realized that management is a backbone of every organization

                        and without which every activity of organization will go haywire

                        I came to know the importance of Management Information System [MIS] in the

                        organization and how it assists the management in every aspect of its business and how it

                        helps the management in the process of decision-making

                        I came to know how communication acts as an important tool for the smooth functioning of

                        the organization and how we should communicate on different channels and with different

                        grades of peoples

                        As we all know that finance is lifeblood of every organization I personally had a look at the

                        finance department I came to know the importance of finance department and I came to

                        know the different tools they use to have a control over the liquidity position of the company

                        I came to know the importance of Managerial Knowledge such as planning organizing

                        staffing directing controlling and decision-making I came to know about the rules

                        regulation policies and procedures of the company and to what extent employees are

                        following the rules and regulation laid down by the management I came to know about the

                        punitive actions taken by the management against the individuals who breaks the rules and

                        regulation of the company

                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                        support and team spirit

                        76

                        In training also helped me in knowing the importance of group effort when compared to

                        individual effort in organization In addition importance of human relations was known

                        which helps the management getting the things done through its employees

                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                        help in my career It is about the working environment about dealing with the employees

                        about the attitude required to sustain in an organization and so on

                        In total I am very much benefited with this implant training Once again I thank the

                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                        out the implant training and expose myself to the corpor ate field and I thank all employers

                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                        continuous guidance to make this project work successful

                        77

                        BIBLIOGRAPHY

                        The companyrsquos Reports are

                        Quality Assurance Report

                        Production Report

                        Finance department Report

                        Marketing department Report

                        WEBSITE

                        wwwcerebracomputerscom

                        wwwwikipediacom

                        Financial report - Financial section in Cerebra integrated technologies limited

                        TEXT BOOKS

                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                        Edition) Pearson Education

                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                        Methods (8th Edition) Tata McGraw Hill

                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                        Edition) Tata McGraw-Hill

                        BOOKS

                        Company Magazines

                        Hand books Catalogue Journals amp Reports

                        78

                        • The future of any Company depends on its ability to-
                        • Responsibility and Authority
                        • Managing Director
                        • Responsibility
                        • Authority
                        • Director (Commercial)
                        • Responsibility
                        • Authority
                        • Manager Accounts
                        • Responsibility
                        • Authority
                        • Assistant Manager of Quality Assurance
                        • Responsibility
                        • Authority
                        • Supervisory Moulding
                        • Responsibility
                        • Authority
                        • Supervisor Maintenance
                        • Responsibility

                          Primary Data

                          Primary data is collected through the personal interview and discussion with the employees

                          and also higher authorities in the organization and observation Method

                          Secondary Data

                          Secondary data is collected through the company manuals company profiles department

                          manuals and websites text books

                          Profile

                          The management team at cerebra has combined experience of over 100 years in wireless and

                          enterprise solutions We pride over selves as a complete business driven software service

                          providing and working to words providing solution without burdening our partners with

                          technology decisions with the vast experience of the team we have the process maturity team

                          key solutions

                          Cerebra provide to the solutions on various platforms like windows mobile system android

                          blackberry and I phone I pad and have demonstrable prototypes ready

                          Some of our solutions

                          1 LBS for content distribution

                          2 Logistics last mile delivery

                          3 Bluetooth based content and coupon management

                          4 SCMCRM for retail houses including a mobile web based pos

                          5 On field sales and support

                          6 RFIDBARCODE integration for asset and inventory tracking

                          13

                          Significance of products and components ready to deployed

                          1 Mobile marketing platform

                          2 Bluetooth based content delivery platform

                          3 Supply chain solution for the retail

                          4 Mobile application to handle distribution and route accounting

                          5 Mobile application to handle courierrsquos distribution

                          6 Integrators 3rd party ERPSCMCRMs

                          7 Mobile application to handle in line sales and support

                          14

                          Company profile

                          CEREBRA INTEGRATED TECHNOLOGIES LTD

                          Commenced its business in 1992 starting with the hardware sector amp later expanded to

                          provide software services IT training ampconsulting and today offers total IT training amp

                          consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                          Cerebra is public limited company and services its customers are served through jars in the

                          USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                          contract standards

                          Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                          survived the through times and is moving on achieve its mission being one among the top it

                          solutions provider in the globe

                          Started Integrated Technologies a partnership firm was established 25th July 1992 by

                          technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                          system and trading in peripherals components etc Cerebra were converted to a public

                          limited company limit in December 1993

                          15

                          Cerebra began its endeavor for backward integration started manufacturing motherboards

                          Add-on cards etc Company turned net worth positive bagged large order for contact

                          manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                          machines etc

                          VISION STATEMENT

                          To be a nimble amp effective IT Integration company

                          MISSION STATEMENT

                          To create value for customers through innovative IT solutions with a commitment to

                          excellence

                          To enable customers amp partners to leverage information technology to the fullest extent

                          To enable partners amp employees to deliver relevant amp proven technologies to customers

                          16

                          OBJECTIVES

                          The main objective of cerebra is to deliver a combination of proven software amp hardware

                          solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                          real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                          system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                          existing business of IT Infrastructure provide its customers a significant ROI advantage in

                          providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                          amp health care sectors amp provide solutions through its existing products amp components

                          With the vast experience of the team we have the process maturity to deliver turnkey solutions

                          The management team at cerebra has a combined experience of over 100 years in wireless amp

                          enterprise solutions

                          Continuous product review amp improvement in quality

                          Individually amp collectively all employees of cerebra integrated technologies limited

                          strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                          in the cost amp establish better employment

                          Ensure quality of personnel at all levels amp provide then the right work environment job

                          satisfaction amp professional challenges

                          Provide a healthy blend of employees who have grown with the organization amp those

                          selected from outside

                          Ensure employment of minimum number of personnel amp avoid surpluses

                          Motivate employees to be increasingly achievement oriented Identify personnel with

                          potential for growth

                          Provide adequate opportunities for personnel to improve the level of their professional

                          knowledge

                          Personnel with talent amp potential for growth to be developed to shoulder higher

                          responsibilities

                          To imbibe the spirit of quality in every employee in the organization amp promote team

                          work

                          PRODUCT PROFILE

                          17

                          The salient features of the company are

                          The company is known for quality PCBrsquos The company has designed developed and

                          manufactured special type of PCBrsquos are

                          Single sided PCBrsquos

                          Double sided PCBrsquos

                          Glass epoxy PCBrsquos

                          The company has having types of PCBrsquos

                          Manufacturing Design

                          The company is at present using the latest computerized design and drawing to achieve the high

                          standards applicable and the company is technically superior to other competitors in the market

                          The design department is headed by a qualified experienced manager with over twenty years of

                          experience in the design field being specially trained and assisted by qualified engineers

                          Surface mounts technology [SMT]

                          Surface mount device[SMD]

                          Quality

                          The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                          to quality norms at every stage of manufacture

                          Quality policy

                          Manufacture quality PCBrsquos to the satisfaction of our customers

                          Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                          the field of information technology comparable to the best in the world Cerebra with the active

                          involvement of all its employees shall strive to deliver products amp services of the highest quality

                          to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                          maintained at all levels of the organization amp shall be implemented through its adherence to

                          specific amp measurable quality objectives

                          TOTAL QUALITY PROCESS

                          18

                          The following basic principles of to achieve TQM and ISO for the organization

                          1 Customer Focus- Anticipation of future requirements

                          2 Leadership ndash Motivate his team

                          3 Process Approach- Value added activity

                          4 System Approach- Collection of Process

                          5 Involvement of people- How to motivate the people to achieve the desired goal

                          6 Continual improvement-

                          7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                          8 Mutually Beneficial Customers relationship

                          Standards in cerebra integrated technologies ltd

                          Design conforms to Indian standards specification

                          The PCBrsquos are provided with standard accessories can be provided on

                          request

                          Product Range

                          SMD resistor packages

                          Resistor- o4o2

                          o6o3

                          o8o5

                          1206=gt [regular]

                          1210

                          PCB ASSEMBLY FLOW CHART

                          19KIT IQA

                          1 COUNTING

                          2 VERIFYING FOR THE MAKE

                          3 VERFICATION WITH BOM

                          20

                          KITTING

                          KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                          SMD LODING

                          EQUIPMENT

                          A1BAKE BARE PCB FOR 4 HOUR 1000C

                          2 BAKE BGA FOR 4 HOURS 1250C

                          B1SCREEN PRINTER SETTING

                          2 PASTE SOFTING

                          3 SAMPLE PRINTING

                          4 PASTE POSITION amp SHAPE CHECKING

                          5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                          C1SMT PROGAMME FILE LOADING

                          2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                          3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                          D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                          DEK 248

                          PHILIPS TOPAZ

                          PHILIPS EMERALD

                          LCS FEEDER FOR BGA ampFINE PITCH

                          SMT TRAIL RUN

                          BOARD

                          WORKIN

                          SMT MOUNTING FOR MASS MFG

                          INSP BEFORE

                          REFLOW

                          CORRECTION

                          REFLOW

                          VISUAL INSPECTION

                          CORRECTION

                          21

                          SMT MOUNTING FOR MASS MFG

                          IPQC FOR 10

                          SAMPLING

                          DOUBLE

                          SIDED

                          PTH LOADING

                          COMPONENT PREPARATION

                          EQUIPMENT

                          STUFFING

                          VISUAL INSPECTION

                          CORRECTION

                          WAVE SOLDERING

                          VITRONICS SOLTEC WAVE SOLDERING MACHINE

                          LEAD

                          POST SOLDERING

                          TOUCH UP

                          PCB PRINTED CIRCUIT BOARD

                          22

                          POST SOLDERING

                          COMPONENT

                          MOUNTING

                          FINAL INSPECTION

                          IPQC FOR 10

                          SAMPLING

                          REWORK FUNCTIONAL

                          TESTEER

                          CORRECTION

                          FUNCTIONAL TESTER

                          LABELING

                          BARCODING

                          PACKING

                          OUT WARD STORES amp DESPATCH

                          WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                          PLAIN BOARDS

                          ASSEMBLY BOARD

                          Work Instruction

                          23

                          Title Philips GEM and Philips emerald

                          Purpose

                          The work instruction is applicable in cerebra integrated technologies ltd

                          Responsibility

                          All associates technical engineers and quality staffs are responsible for carrying out this quality

                          Precautions

                          Ensure operator wear heal strap or write strap and grounded while performing the quality

                          Procedure

                          1 Ensure machine is free from dust partials

                          2 Ensure machine is set as per prescribed parametersrsquo by process team

                          3 Ensure daily PML preventive maintains is done at the begin of the shift

                          4 Clear the components reject in provided in the machine on daily basis

                          5 Any feeders issues are found identity the same and report to the concern person

                          6 Switch off the machines when not in use

                          Title Pre reflow instruction

                          24

                          Purpose

                          The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                          during the PCBA assembly

                          Scope

                          This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                          technologies limited

                          Responsibility

                          All the associates Technicians engineers and quality r staff are responsible for carrying out of

                          this activity

                          Safety perception

                          a Ensure all concerned associates wearing wrist strap and grounded properly

                          b Store the pub assemblies in a antistatic bins trays or magazine

                          Procedure

                          Perform the inspection activity and check for

                          a Alignment of the components

                          b Missing components

                          c Orientation of the components

                          d Role of the components

                          e Mount manual placement components if any ensure nearby components are not disturbed

                          while manual maintaining

                          Process of qualification for reflow soldering

                          25

                          1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                          prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                          paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                          80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                          the good solder print Then more the predetermined no of PCBs for screen printing record

                          the set parameter

                          2 Place the SMD components using topaz and emerald pick and place machine using

                          correct program to operate the machine be for work instruction

                          3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                          the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                          and record the temp profile

                          4 After the reflow soldering carry out the visual inspection on all the cards record in the

                          process SMD inspection work sheet

                          5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                          defects is within control limit and if there is no problems then the process is qualified

                          TITLE POST REFLOW INSPECTION

                          26

                          PURPOSE

                          The purpose of this WI is to give the details of performing post reflow inspection in post

                          reflow inspection stage

                          SCOPE

                          This work instruction is applicable in cerebra integrated technologies ltd

                          Responsibility

                          All associates technical engineers and quality staffs are responsible for carrying out this

                          activity

                          Precautions

                          Ensure operator wear wrist strop and grounded while performing the activity

                          Procedures

                          27

                          1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                          2 Ensure operators perform inspection activity as per relevant documents like BOM

                          [bill of material] Pedro or reference cards if available

                          3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                          NCM [non-conformance material] area for rework

                          4 Ensure operator performs inspection through magnifier only

                          5 And inspection the PCB a for following defeats

                          Components value

                          Components alignment amp Orientation

                          Missing components tomb stone amp solder-balls

                          Extra components amp bridging

                          CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                          GOVERNMENT

                          Bharat sanchar nigam limited

                          Railways

                          ONGC

                          NIO

                          High courts

                          Post offices

                          CPWD

                          IGCAR

                          PUBLIC SECTOR UNITS

                          ITI LIMITED

                          HAL

                          28

                          NAL

                          BHEL

                          BEML

                          BEL

                          ECIL

                          CMC

                          OTHER MAJOR CUSTOMERS

                          KIOCL

                          VXL Instruments

                          Dickenson fowler ltd

                          KMF LTD

                          Stump vision

                          B-commerce Info system

                          Indian-Dept of Industries KSSIDC

                          CORPORATE

                          Pidilite Industries

                          Lucent

                          Alcate

                          Trent limited

                          Thermax

                          BPL

                          OTIS Group

                          Siemens

                          LampT

                          Himalaya Drugs

                          BANKS

                          Bank of India

                          29

                          Reserve Bank of India

                          Canara Bank

                          Union Bank of India

                          Allahabad Bank

                          UCO Bank

                          Vysya Bank

                          Infrastructure Management

                          As Enterprises scale their IT infrastructure to support business growth managing global

                          networks database applications becomes a herculean task which can over whelm internal

                          resources

                          Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                          Infrastructure Management services offer a complete portfolio of solutions amp for managing

                          enterprise It Infrastructures enable clients to

                          Reduce the total cost of IT operations

                          Focus limited IT resources on core business activities

                          Rationalize IT staffing costs

                          Optimize IT assets utilization

                          Facilitate service delivery

                          Improve uptime

                          HARDWARE

                          Contract Manufacturing EMS

                          30

                          Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                          Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                          place machines vitronics reflow amp soldering machines along with the latest equipments for

                          inspection amp quality control

                          Cerebra help companies to choose correct method of contract manufacturing to save money

                          time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                          that the customer is able to deliver world products to its customers

                          Cerebra provides EMS to customers who do not have the necessary infrastructure for

                          procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                          Computing solutions

                          Cerebra are one of the well known brands for personal computers servers laptops amp

                          workstations Cerebra range of products that cover entire IT requirements of its customers

                          Cerebra are able to offer end to end solution companies IT requirements

                          Desktop PCrsquos

                          Notebook

                          Servers

                          Networking

                          E-Waste Recycling Facility

                          Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                          players in this world which has huge potential not only in terms of generating huge revenues

                          amp profits for the company amp its share holders but also wants to contribute in big way the

                          green environment issues that have taken off cerebra recognize that it would be a big social

                          responsibility to truly set up a world class e-waste facility

                          In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                          facility in India The e-waste road map that this partnership will adopt would be chalked out

                          sin 3 phases

                          31

                          a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                          Indiarsquos largest recycle facility

                          b Second phases- Setting up of copper smelting plant amp other base metal extraction

                          plants

                          c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                          Cerebra have approached this partnership to provide technical amp Management

                          consultancy

                          1) Repair refurbish amp reuse of all electronic amp electrical equipment

                          2) Salvage components amp sell it back to the manufacturers concerned

                          3) Fully integrated e-waste management amp base metal recycling

                          4) PGM recovery amp its refining processes

                          5) Waste management at sources

                          6) Total support in scrap handling collection transport documentation shipping amp

                          [export] amp other areas

                          7) 100 recycling of all collected e-waste [zero land fill]

                          8) World class security system

                          9) Integrated EHS system [ISO amp OHSAS standard]

                          10) Web-based trading services amp accessibility

                          11) Logistics amp warehousing facility worldwide

                          12) Technical advice on plant layout

                          13) Training of technical personnel

                          14) Commissioning of day to day operations amp

                          15) Market support

                          SOLUTIONS

                          32

                          Cerebra specialize in the outsourced product development application software development

                          and offshore software outsourcing services in the enterprise and mobility areas We work

                          specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                          enhancement into the wireless and enterprise domains

                          bull Setting up a dedicated off-shore development center

                          bull Offshore product development services

                          bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                          bull SCM CRM Enterprise integration

                          We provide solutions for a dynamic environment where business and technology strategies

                          converge Our approach focuses on new ways of combining IT innovation in existing

                          business framework and also to leverage the clients existing IT infrastructure The activities

                          under this area of offerings are

                          bull Mobile Strategy formation

                          bull Infrastructure Design

                          bull Application Development

                          bull Data Synchronization

                          bull Enterprise Intranet on the move

                          Cerebra provides the solutions on various platforms like Windows mobile Symbian

                          Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                          solutions

                          bull LBS for content distribution

                          bull Logistics ndash last mile delivery

                          bull Bluetooth based content and coupon management

                          bull SCMCRM for retail houses including a mobileweb based POS

                          bull on field Sales and Support

                          bull RFIDBarcode integration for asset and inventory tracking

                          Achievements amp Awards

                          33

                          The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                          14000 for pollution standard

                          ORGANISATIONAL STRUCTURE

                          34

                          An organizational structure defines how job tasks are formally divided grouped amp co-

                          ordinate The chapter ii deals with the organizational structure the organization structure is a

                          complete Picture about the organization The structure of an organization plays a significant

                          role in charting out its path to success An efficient structure facilitates co-ordination amp

                          smooth intertwining of employees amp communication systems The organization adopts

                          different structural pattern at different stages of its lifecycle The form of an organization that

                          is evident in the way divisions departments functions amp people link together amp interact

                          Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                          may be represented by an organization chart The complexityrsquos structure is often proportional

                          to its size amp its geographic dispersal The traditional organization structure for many

                          businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                          BASIC ORGANIZATION STUCTURE

                          An organization is a social entity composed of two or more persons who work together

                          towards the attainment of common goals For the organization to work as a cohesive unit it is

                          essential that a formal structure of reporting amp control be established among the different

                          members of organizationhelliphellip

                          35

                          ORGANISATION CHART

                          CHAIRMAN

                          The above organization structure shows the following points

                          36

                          BOARD OF DIRECTORS

                          MANAGING DIRECTOR

                          EXECUTIVE DIRECTOR

                          DYGENRAL MANAGER

                          MANAGER-PERSONNAL amp ADMINISTRATION

                          MANAGER- PRODUCTION MAINTENANCE

                          MANAGER- DESIGNQC TRANSPORT

                          MANAGER PROJECT SECURITY amp VIGILANCE

                          MANAGER- PURCHASE STORES COMPUTER VACANT

                          MANAGER MARKETING

                          FINANCE MANAGER IC

                          DYMANAGER TPS

                          DYMANAGER QCTESTING

                          ASSTENGINEER- PURCHASE amp STORES

                          ASSTENGINEER- MAINTENANCETRANSPORT

                          ASSTENGINEER-TPS

                          ASSTENGINEER-TPSWINDING

                          ASSTENGINEER- QUALITY CONTROL

                          ASSTENGINEER- QUALITY CONTROL

                          1) Hierarchy relationship between different department members

                          2) Participative management

                          3) Cooperative work culture

                          4) Standardized of polices

                          5) Decentralized decision making system provided that some exceptions-

                          Valuable amp economical decisions are taken by top level management only So it is

                          centralized decision making

                          In all major decisions will be taken from board of directors they have full control over the

                          administration they will control the executive and general managers these board of directors

                          are selected by SAIL But the general manager of will have full control over the deputy

                          managers of project HRD production and material departments

                          These deputy managers will have full control over their respective area and they have a right

                          to take minor decisions regarding over their respective area

                          37

                          FUNCTIONAL AREAS

                          PRODUCTION DEPARTMENT

                          HUMAN RESOURCES DEPARTMENT

                          MARKETING DEPARTMENT

                          FINANCE DEPARTMENT

                          Production Department

                          Production department performs the function of producing finished goods from the basic raw

                          materials The manufacturing is headed by a group head whose main objective is to plan

                          execute co-ordinate and control all production activities with available resources inputs

                          equipment and facilities

                          Objectives

                          1 To ensure direct and co-ordinate the activities

                          2 To ensure Quality Output

                          The Main functions of this Department are as follows

                          1 Procure the Raw materials

                          2 Store the Raw materials which are procured

                          3 Process the raw materials which are procured in the production and to turn them into

                          finished goods

                          4 In addition not to stop in any circumstances but only to perform round the clock and

                          round the year

                          38

                          DIRECTOR

                          PERSONNEL MANAGER

                          Human Resource Department

                          The personnel department is one of the most important functional departments in every

                          organization Only with the help this department the organization can make efficient use of

                          the available work force for providing the desired product to the customer with desired

                          quality and reasonable price at the right time

                          Department Structure

                          The Personnel Manager is responsible for carrying out all the personnel management work

                          like recruitment selection training performance appraisal promotion wages and salary

                          employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                          from the Managing Director whenever necessary

                          The future of any Company depends on its ability to-

                          Train and upgrade skill sets of its employees

                          Extract and retain talent

                          Robust performance appraisal and reward system

                          Manage and full fill expectations

                          Evolve performance parameters with respect to key result areas

                          39

                          HUMAN RESOURCE DEVELOPMENT

                          Resource is any means of supply which can be drawn on when necessary To develop means

                          to grow mature and make progress in the desired direction Developing a human being in to

                          a resource means making him or her into a person of resourcefulness initiative wittedness

                          cleverness talent and ability

                          Human Resource Development is considered to be a super specialty of HRM It is a process

                          by which the employees of an organization are helped in planned and continuous manner to

                          acquire new capabilities and sharpen existing capabilities that may be required to perform

                          their present functions or expected future voles

                          HRD is a process which is geared towards developing the general enabling capabilities of

                          employees as individuals so that they can discover and exploit their own inner potential for

                          their own and or organization development purposes HRD strives to develop an

                          organizational culture where superior subordinate relationships team different sub units are

                          strong and contribute to the organizational health dynamisms and pride of employees

                          Training programs are as follows

                          FRESH ENTRANTS

                          Induction and orientation

                          COMPETENCE ENHANCEMENT

                          Technical

                          Multi skill training

                          Managerial

                          SPECIFIC AREA

                          Safety

                          Environment

                          Cost control and deduction

                          Quality

                          EXTERNAL TRAINING

                          OTHER AREAS

                          Hindi training

                          40

                          GOALS OF HRD

                          Development of individual capacity

                          Development of competitive in relations job being performed

                          Development of corporate approach

                          Development interpersonal relationship

                          Development of overall organization culture

                          Role of HRD

                          Human resources planning

                          Human resources accounting

                          Human resources allocation and role planning

                          Human resources training and development

                          Human resources maintenance

                          Climate development of HRD

                          Activities of HRD

                          Training need identification

                          Training needs assessment

                          Training needs justification

                          Budgeting and controlling of cost

                          Selection of learning process

                          Planning designing conducting the training procedure

                          Evolution of program through the trainee and feedback records

                          41

                          Training Objectives

                          To help the trainee

                          To improve knowledge skill attitude amp performance

                          To develop competence to increase productivity

                          To prepare for greater responsibility

                          To improve interpersonal relationship

                          To equip with modern tools amp techniques of to harness best of the human resources

                          and maintains industrial harmony

                          Modern how to develop self and his subordinates

                          Recruitment sources

                          This company considers both internal and external sources for recruitment Internal sources

                          include the employees who are already on the payroll Whenever any vacancy occurs

                          somebody within the organization with necessary qualification is promoted to that job

                          External sources are obtained by giving advertisements in state and local newspapers

                          Recruitment

                          It is the process of searching for prospective employees and stimulating them to apply for

                          jobs in the organization so that the right person for accomplishing organization and

                          departmental objectives will fill up organization vacancies

                          In order to ensure that the right type of persons are available to the concern in the right

                          number at the right place the following steps are taken

                          The candidate will be given an application form through which the Personnel Manager can

                          come to know about the candidate with respect to the following

                          Educational qualification

                          Experience

                          Skills possessed by the candidate

                          Salary expecting

                          42

                          Screening of Applications

                          Interview

                          Physical Examination

                          Placement

                          Selection

                          The intention of the selection process is to choose the best-qualified and suitable candidate

                          for unfilled jobs The objective of the selection decision is to choose the individual who can

                          most suitably perform the given job

                          The selection procedure is essentially a series of steps through which additional information

                          is secured about the applicant at any stage the candidate may be rejected due to non-

                          compatibility Therefore selection is actually a negative process of rejecting the unit

                          candidates

                          The selection procedure followed by the company is as follows

                          Training and Development

                          The company gives only on-the-job training Usually on-the-job methods of training are as

                          follows

                          Job rotation

                          Coaching

                          Job instruction

                          Committee assignments

                          43

                          After the selection of candidates the candidates will be given on-the-job training in an

                          organization for 1 year If the candidate performance in this year is satisfactory as per the

                          requirement of the company then the candidate is selected as an employee for the company

                          This period of 1 year is known as the probationary period for the candidate When the

                          performance of the candidate is unsatisfactory then the company will provide further training

                          to the candidate to make him fully equipped to work in the organization

                          Safety of the Employees

                          1 Safety shoes will be given to every shop floor employee once in 6 months

                          2 Safety uniform will be given to every shop floor employees

                          3 Pairs of uniform will be given once in a year

                          4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                          group insurance as well

                          5 Every employee in the organization will be medically examined once a year

                          Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                          1st shift-----------------------------6am to 2pm

                          2nd shift----------------------------2pm to 10pm

                          Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                          Wages

                          Wages in the wide sense mean any economic compensation paid by the employer under some

                          contract to his worker for the services rendered by him

                          In this company the wages are fixed according to the government norms At the time of

                          appointment the company fixes the wages which is higher than the government norms After

                          a certain period the wages will be fixed according to the experience of the worker

                          44

                          Absenteeism

                          An absentee is a person who habitually stays away from the job There are several causes for

                          absenteeism which are as follows

                          Maladjustment with the working condition

                          Industrial fatigue

                          Alcoholism

                          Low level of wages

                          Family problems

                          Unhealthy working conditions

                          Unsound personnel policies

                          The company follows a procedure with respect to absenteeism If the worker is frequently

                          absent show cause notice is given If the absence is continued by the worker maximum

                          three-show cause notices are given If the absence is continued then the company will issue a

                          charge sheet If the absence is further continued the management conducts an in-house

                          enquiry During the enquiry the management decides as to whether the worker should

                          continue in his job or not

                          Performance appraisal

                          Production head or Works Manager will give the questionnaire to the employees working in

                          the production department and based on their answers for the questions the ranking will be

                          given for each worker and depending upon the rank the worker will be put in the certain

                          position

                          If any worker scores less marks then he will be made to work hard and achieve the goal

                          They will tell him his weakness and strengths in the particular field and motivate him to

                          achieve his goal and rectify his mistakes for achieving the organizational objectives

                          45

                          Promotion

                          In this company the promotion is given based on seniority-cum-merit The management will

                          also take the following considerations while promoting an employee

                          Behavior of the worker

                          Attendance of the worker

                          Efficiency of the worker

                          46

                          Marketing Department

                          The marketing department performs marketing activity by supplying the products to the

                          customers within the mentioned time and the product is transferred to the domestic customers

                          by the road transportation and overseas customers by means of ships

                          Marketing Channels

                          Marketing channel decisions are among the most critical decisions facing marketing The

                          channels chosen intimately affect all other marketing decisions

                          As the company is a manufacturing concern it undertakes the following type of marketing

                          channels

                          The company gets order directly from its customers and it directly delivers the finished

                          products to its customers as it has producer-customer type of marketing channel

                          Marketing Strategies

                          Usually the Company follows the following marketing strategies

                          Quick delivery

                          Better quality

                          Service after sales

                          47

                          CUSTOMERS

                          COMPANY

                          Marketing Segmentation

                          Market segmentation means dividing the market into different segments or sectors In this

                          company market segmentation is made on the basis of components

                          Packaging

                          Packaging is normally not done for rough castings unless it is specified by the customer in

                          which case due care shall be taken to follow the customerrsquos specification only nice castings

                          are packed in the boxes

                          Handling of customer complaints

                          The details of customersrsquo complaints corrective action taken etc shall be

                          recorded on corrective action report and a copy shall be sent to the customer

                          Whenever possible customer confirmation is obtained

                          Managing Director shall forward the same to the Manager-Quality control for the

                          investigation

                          Based on the result of investigation the complaints are bifurcated as Genuine

                          Casual complaints

                          All genuine complaints are thoroughly investigated and a suitable corrective and

                          preventive action is taken recorded and given to the concerned department for

                          further action

                          All casual complaints from the customer are informed accordingly

                          The managing director shall receive complaints from the customers A complaint

                          number is allotted and an acknowledgement is sent to customers

                          Records

                          The following records shall be maintained by marketing department

                          1 Enquiries and Quotation

                          2 Purchase orders from customer and its Amendments

                          3 Verbal order

                          4 Order Acceptance

                          5 Delivery challen cum Invoice

                          48

                          Finance Department

                          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                          pool of funds These funds come from a variety of sources investors or shareholders

                          creditors who lend in money and past earnings retained in business Funds provided from

                          these sources are committed to a number of uses Fixed assets used in production of a product

                          or service inventory used in production of marketable goods cash and securities used for

                          transaction and liquidity purposes

                          The sales of the company are accompanied with sales bills which are generated from

                          computer The terms of sales varies from 30 days 60 days and for few customers the

                          document is sent through Bank for payment

                          The export sales are against payment through Bank with a credit period of 45 days from the

                          date of shipment

                          The purchase of raw materials component parts and consumables are affected against a credit

                          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                          day of the month irrespective of the material receipt date

                          Department Structure

                          DIRECTOR COMMERCIAL

                          FINANCE MANAGER

                          CASHIER STENO TYPIST

                          The main functions of Finance Department are as follows

                          1 Making the payment as salary to the employees

                          2 Meeting the manufacturing expenses of the organization

                          3 Preparing financial statement of the organization

                          4 Maintaining the liquidity position of the company

                          5 Helping the management in taking financial decision

                          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                          7 Making payments to the suppliers

                          8 Receiving receipts from the customers

                          49

                          Accounting Procedure

                          The company follows cash and credit basis of accounting of its income and expenditures

                          The income of the company is fo0rm sale of castings development of patterns for new items

                          and by sale of bye products The major expenditures are power charges manufacturing

                          expense labour raw materials and consumable spares administrative and selling expense

                          interest

                          The following are the books and records maintained by cerebra integrated technologies

                          Limited

                          Subsidiary BooksRecords

                          This register is maintained to keep track of the material in-warded GRN wise and to enable to

                          effect payment on the due dates on the basis of the credit terms Immediately after accepting

                          the material by store and counter signed by the quality Assurance Department the necessary

                          entries are made in the registrar

                          Customer RegisterBill Register

                          This register is maintained to keep track of the sales made to each and individual customer

                          The follows are maintained customer wise and the detail of invoice number and date and

                          value with cumulative value is maintained in the register This register also helps to make

                          follow up for payment The entries in the register are made immediately after the invoice is

                          generated from the computer

                          The receipt of payment against each customer and invoice is also entered in the register to

                          enable to know the balance outstanding customer wise

                          Salary advance register

                          This register is maintained to know the advance outstanding employee wise Immediately

                          after issue of advance the necessary entries are made in this register Similarly after receipt

                          of advance through slips the entries are made in this register to know the exact balances of

                          advance employee wise

                          50

                          Customer Rejection Register

                          This register is maintained to keep track of customer rejection of castings

                          Immediately after receipt of rejected castings the GRN is made and the entries are made in

                          the computer and the computer list is enclosed with the GRN to made entries in the customer

                          rejection register where in the details of rejection via invoice number grade quantity and

                          weight value excise duty sales tax and forwarding are made

                          Books of Accounts

                          Petty Cash Book

                          This is day book maintained by the cashier by making necessary entries of receipt of cash and

                          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                          the Director and then necessary entries are made in the books through computer

                          The vouchers should be filled in all respect with date debitcredit account name paid to the

                          received from whom amount in words and figures If the payment is made above Rs500-

                          necessary signatures should be taken on affixing rupee one revenue stamp

                          Bank book

                          Since the company has availed cash credit and bill discounting facility from bank two

                          separate bank books for cash credit and bill discounting are maintained

                          The receipt of payment through chequedemand draft and payment through chequedemand

                          draft is maintained in the register The balance of the book should tally with the balance in

                          the books of accounts maintained in a computer

                          In the bill discounting register The bills lodged with bankers for discounting are entered and

                          the over draw amount against the discounted bills necessary credit entries are made in the

                          register to arrive at the actual balance against the sanctioned working capital

                          51

                          General ledger

                          This ledger gives the details of transactions effected by the company at any point of time The

                          receipt and payment of cash as well as the receipt and payment of bank are posted to

                          respective accounts in the general ledger This ledger should be updated on day to day basis

                          to know the actual balance of each account The trail balance and receipt and payment are

                          made at each month end which should necessarily tally The profit and loss account is also

                          arrived on the basis of the trail balance which can be arrived month wise quarterly half

                          yearly or yearly

                          Inventory management

                          Inventories constitute the most significant part of current assets of a majority of companies

                          in India Inventories are stock of the product a company is manufacturing for sale and

                          components that make up the product The various forms in which inventories exist in a

                          manufacturing company are raw materials work in progress and finished goods

                          A manufacturing firm will have substantially high level of all the three kinds of inventories

                          While retail or wholesale firm will have a very high level o finished goods inventories and

                          no raw material and work in progress inventory

                          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                          of inventory control technique which is popularly known as FIFO method In this method

                          raw material which bought first will be sent to the production department first

                          Cost of production

                          The following items determine the cost of production of the product

                          Price of raw materials

                          Labour costs

                          Other production costs

                          Market condition

                          52

                          Mode of Payment

                          1 Advance Payment

                          The firm takes an advance payment of 20 to 25 of price from the new customers

                          2 Credit

                          The firm gives credit facility to its old customers which is secured by the following

                          - Invoice performance credit

                          - Letter of credit

                          53

                          CERBRA INTEGRATED

                          TECHNOLOGIES LIMITED

                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                          54

                          Particulars 30-9-2010 30-9-2009

                          INCOME

                          Sales amp Services 588808535 503398844

                          Other Income 8458654 1291991

                          TOTAL 597267189 504690834

                          EXPENDITURE

                          Materials 565924569 471247636

                          Manufacturing amp Administration Expenses 15640011 16247496

                          Marketing Expenses 249660 127791

                          Interestamp Financial Charges 248640 382737

                          Depreciation 1588627 2055635

                          TOTAL 583651507 490061295

                          Profit Before Extraordinary Items 13615681 14629539

                          Profit [loss] Before Taxation 13615681 14629539

                          Provision for Taxation

                          MAT 2524347 (1894)

                          Profit[loss] after tax transferred to balance 11091334 14631433

                          Sheet

                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                          55

                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                          Sources of funds

                          Share Holderrsquos Funds 159555820 150740820

                          Share Application Money 29211000 5643501

                          Reserves amp Surplus 242157224 242157224

                          Minority interest 334875 ------

                          Grand Total 431258919 398541545

                          Application of funds

                          Fixed Assets

                          Gross Block 46078186 46259057

                          Less Depreciation 28342562 26103945

                          Net Block 17735625 20155113

                          Deferred Tax Assets 63249 ----

                          Investment cost 2000 2000

                          Current Assets Loans amp Advances

                          Sundry Debtors 318650954 337538013

                          Cash amp Bank Balance 12439646 9113641

                          Loans amp Advances 114671053 45651808

                          445761654 392303462

                          Less Current Liabilities amp Provisions

                          Current Liabilities 293343081 290079690

                          Provisions 2810681 1999

                          Net Current Assets 149607892 102221773

                          Profit amp loss Account 263850154 276162659

                          Grand Total 431258919 398541545

                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                          late 1970s to help managers address the difficulties of change The model shows that

                          organizational immune systems and the many interconnected variables involved make change

                          complex and that an effective change effort must address many of these issues

                          simultaneously This is often a daunting managerial challenge

                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                          (subordinate goals) Skill

                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                          Richard defines that it was because of these factors the Japanese companies excelled over

                          American firms A very important feature of this Model is that McKinsey consultants in their

                          studies of several firms have extensively tested it

                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                          major premise of the model is that many performances related issues are rooted among the 7

                          factors outlines This study is important from a strategic marketing Organizational

                          performances related issues are rooted among the 7 factors outlines These 7s are

                          interconnected aligned and working together in high performing organizations

                          56

                          Structure

                          The organizational structure of the company is based on the functional departments and the

                          decision taken from top-level management of the company For analyzing and for taking

                          decision the top management will consult the functional managers performance of various

                          tasks in departments will be assigned to its functional head

                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                          associated information that shows who reports to whom and how tasks are both divided up and

                          integrated

                          Skill

                          Usually in a foundry Industry two types of skills are required They are as follows

                          1 Administrative skills

                          2 Technical skills

                          Administrative Skills

                          Administrative skills are those skills which are very much necessary for office staff It

                          involves managing the resources of the organization Cerebra integrated technologies limited

                          is doing everything to impart these skills in its employees When the candidate is selected he

                          will be given an on-the-job training for about 1 year and also training in each department to

                          make the candidate familiar with the organization Every month a training program will be

                          conducted wherein personalities having expertise in various fields give lectures

                          Technical Skills

                          Technical skills are those skills which are directly concerned with the production Shop-

                          floor employees are expected to possess these skills to carry out the production activity

                          smoothly

                          In Cerebra integrated technologies limited they give more importance to technical

                          knowledge than educational qualification

                          57

                          Different training programs are conducted to impart technical skills among employees When

                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                          the company gets its employees trained by external training agencies Guest lectures are

                          arranged once in a month to help the employees update their knowledge with the industry

                          level

                          Cerebra integrated technologies limited continuously monitors the performance of the

                          employees of various departments and identifies the training needs to be given for employees

                          and for enhancing the skills of the employees

                          Style

                          The company follows a centralized system of decision-making Only the top management

                          takes the decisions and the suggestions of the lower level employees are taken into

                          consideration

                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                          purchasing activity as the parameter When the raw materials for production are out of stock

                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                          approach

                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                          comes to decision making Only the persons who are in higher authority take decisions about

                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                          management For eg While taking decisions regarding purchase only the MD and Director

                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                          material and tenders The higher authorities do everything There is no participative

                          approach and most of the employees have no or very little knowledge about all the aspects of

                          the companyrsquos administration

                          58

                          Strategy

                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                          followed by systematic action and allocation of resources to achieve corporate goals

                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                          competition through its quality products with reasonable price To price their products

                          reasonable they should minimize the cost as much as possible One way of doing this is by

                          waste elimination

                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                          advance before starting production activity By using the good quality of raw materials the

                          company can produce quality output without any damages or cracks in the castings Thus

                          reducing the wastage

                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                          Ie by carrying out the production activity according to the procedure and under watchful

                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                          commit any wrongdoing

                          Staff

                          Responsibility and Authority

                          The company has defined responsibilities and authorities in order to facilitate effective

                          implementation of quality management and these are communicated to relevant persons in

                          the organization

                          59

                          Managing Director

                          Responsibility

                          1 Overall control of the company

                          2 Ultimate responsibility for product quality

                          3 Responsibility for customer satisfaction

                          4 Responsibility for marketing

                          5 New product development and process improvement

                          6 Growth and profit

                          Authority

                          1 Approve quality assurance manual

                          2 Interact with customers

                          3 Approve capital goods

                          4 Release the product whenever there is ambiguity

                          5 Disposal of non-conforming products

                          6 Sign cheque

                          Director (Commercial)

                          Responsibility

                          1 Responsible for purchasing and supplier development

                          2 Financial management including cash flow management

                          3 Responsible for storersquos management

                          4 Administration and personnel management

                          5 Functions of managing director in his absence

                          Authority

                          1 Sign the purchase order

                          2 Sign cheques

                          3 Prepare the yearly budget and follow up

                          4 Interact with statutory bodies and maintain records

                          60

                          Works Manager

                          Responsibility

                          1 Overall responsibility for production planning and control

                          2 Overall responsibility for pattern equipment and product quality

                          3 Safety and house-keeping of entire company

                          4 Upkeep of all equipment

                          5 Process improvement and productivity

                          6 Training of production and quality control personnel

                          7 Upkeep of relevant records

                          Authority

                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                          reaching customer on time

                          2 Introduce new production methodsmaterial to improve productivity and quality

                          Manager Maintenance

                          Responsibility

                          1 Monitor and control the activity of the administration office

                          2 Upkeep of statutory records

                          3 Make payment to suppliers on due date

                          4 Housekeeping in respective areas

                          Authority

                          1 Prepare and send chequesDDrsquos

                          61

                          Manager Accounts

                          Responsibility

                          1 Account all the vouchers and bills after acceptance from stores

                          2 Maintain books of accounts

                          3 Update all the accounts regularly

                          4 Prepare financial statement at defined intervals

                          5 Update the salary advance register

                          6 Housekeeping in respective areas

                          Authority

                          1 Enter accounts data into the computer

                          2 Raise debitcredit notes

                          3 Issue stamped receipts for the payment received

                          Assistant Manager Quality Control

                          Responsibility

                          1 NDT inspection

                          2 Inspection of castings in first second and final stage

                          3 Upkeep of related records

                          4 Housekeeping in respective department

                          Authority

                          1 Authorized to inspect and release the product for next stages

                          62

                          Assistant Manager of Quality Assurance

                          Responsibility

                          1 Incoming and in-process inspection

                          2 Overall responsibility of calibration of EMTE

                          3 Training of quality assurance personnel

                          Authority

                          1 Accept the product at inward good stage

                          2 Approve the liquid metal before pouring

                          Chemist

                          Responsibility

                          1 Charge calculation

                          2 Inspection of incoming materials

                          3 Mechanical testing

                          4 Housekeeping in the related areas

                          Authority

                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                          Manager

                          63

                          Marketing and Administration Officer

                          Responsibility

                          1 Delivery challan cum invoice preparation with its related activities

                          2 Central excise formalities and related activities

                          3 Cash handling

                          4 Upkeep and maintenance of the following records

                          Authority

                          1 Purchase stationery

                          2 Co-ordinate with central excise department on behalf of the company

                          Supervisory Moulding

                          Responsibility

                          1 Allocate the work for the workers based on planning

                          2 Arrangements for production of moulding core as per planning and documented

                          procedures

                          3 Inspection of pattern and core box before and while production

                          4 Ensure correct mixing of sand as per procedure

                          5 To maintain a clean and neat working environment

                          Authority

                          1 Authorize to reject mouldscores in consent with assistant manager company

                          Supervisor Maintenance

                          Responsibility

                          1 General house-keeping in all area

                          2 Attending machine break down

                          3 Arrangement for lining preparation

                          64

                          Authority

                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                          consent with the directors

                          Supervisor Inspection

                          Responsibility

                          1 Inspection of castings in all stores

                          2 Final clearance of castings before dispatch

                          Authority

                          1 Authority to clear material for dispatch in consent with Assistant Manager

                          Purchase Officer

                          Responsibility

                          1 Local purchase

                          2 Cash purchase

                          3 Out station purchase follow up as and when assigned

                          4 Attending bank work

                          Authority

                          1 Authorized to procure material from approved supplier in consent with Director

                          (commercial)

                          65

                          Cashier Steno cum Typist

                          Responsibility

                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                          2 To prepare letterspayment reminders at defined intervals

                          3 To maintain petty cash book daily

                          Authority

                          1 Make payment of Rs20000 against approval by the Director (commercial)

                          2 Procure postal stamps and revenue stamps for office use

                          The responsibilities and authorities of Management Representatives include the following

                          a) Coordinating for the implementation and maintenance of the quality management

                          system with other head of the departments in the company

                          b) Coordinating and obtaining approval and updating the quality assurance manual

                          documented procedures detailed procedures and process maps

                          c) Reporting to management on the performance of the quality management including

                          needs for improvement through management review meetings

                          d) Ensuring awareness of customer requirements throughout the organization

                          System

                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                          quality control systems performance measurement systems order execution systems

                          Inventory control systems etc

                          Inventory Control System

                          Inventories constitute the most significant part of current assets of a majority of companies in

                          India Inventories are stock of the product a company is manufacturing for sale and

                          components that make up the product The various forms in which inventories exist in a

                          manufacturing company are raw materials work in progress and finished goods

                          66

                          A manufacturing firm will have substantially high level of all three kinds of inventories

                          While retail or wholesale firm will have a very high level of finished goods inventories and

                          no raw material and work in progress inventory

                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                          inventory control technique which is popularly known as FIFO method In this method raw

                          materials which bought first will be sent to the production department first The inventory

                          system of Cerebra integrated technologies limited is very effective to have a control over the

                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                          stocking It maintains the level of raw materials at equilibrium This system works by

                          estimating the production level for the next one-month and then it estimates the raw materials

                          required to meet the production for the next one month If the stock of raw materials is not

                          enough to meet the production level then it places an order for the raw materials that too one

                          month in advance so that the production will not be affected even in case of any

                          uncertainties

                          Order Execution System

                          The company receives the purchase order from its customer The purchase order may be in

                          terms of written format or a verbal order The overall responsibility for review of purchase

                          orders lies with the Managing Director As and when required Managing Director shall take

                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                          review of contract

                          The following are the various steps taken by the organization to execute a purchase order

                          from a customer

                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                          issued to the Managing Director for study

                          2 Managing Director shall study the technical and commercial requirements with

                          respect to the following

                          Technical

                          a Normalwitness pouring

                          b Third party inspection

                          67

                          c NDT requirements

                          d Acid Picking requirements

                          e Previous history of the product available in computer

                          Commercial

                          a Rate

                          b Delivery period

                          c Mode of Dispatch

                          d Mode of Payment

                          e Payment terms

                          f KSTCST Number of customer

                          g Dispatch destination address and mode of dispatch

                          h One copy is sent to customer

                          i One copy is filled to customer wise along with purchase order

                          3 Managing Director shall interact with the customer and get the necessary clarifications

                          regarding technical delivery and commercial conditions

                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                          in computer

                          5 The same shall be entered in computer and the purchase order shall be stamped

                          accordingly

                          6 An order acknowledgement shall necessarily have the following details other than items

                          grade and rate and delivery date

                          7 After the same is cleared by the Managing Director

                          8 The concerned production department shall have an access to order acceptance from

                          computer

                          9 The production department will go for producing the products as per the requirement of the

                          customer

                          10 The dispatch section will send the products to the customer as per their requirement

                          68

                          Shared value

                          Shared values include the core values which are the essential guiding principles doctrines

                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                          and the values it will uphold in determining corporate destiny

                          Cerebra integrated technologies limited Shared values have two variables They are as

                          follows

                          1 Mission

                          2 Corporate Objectives

                          Serve the community around through welfare schemes

                          In order to fulfill this shared value the Company is involving itself in many charity

                          activities Like providing the necessities for the local schools and giving donations to

                          charitable institutes

                          To become a Global entity for the supply of finished Cast components in wide range

                          of materials with highly committed and socially responsible employees

                          The company in order to become a global entity with highly committed and socially

                          responsible employees is putting all its efforts to make its employees skilled enough

                          to handle any complex job To make the employees skilful the company is organizing

                          training programs regularly The company is taking measures to create social

                          awareness among its employees

                          Strive towards making work environment safe and environment friendly

                          To make the working environment safe for the employees the company has provided

                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                          is also taking measures to minimize the harm to the environment by recycling the

                          sand and using it again for casting purpose

                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                          and supply products of high quality to the complete satisfaction of each and every

                          customer and thus achieve leadership in market as reputed and reliable supplies

                          Cerebra integrated technologies limited is giving due importance to the quality of its

                          products There by achieving a sense of satisfaction among its customers The

                          employees are made to perform the work with due concern to the quality of the

                          69

                          products Through its quality products the company wants to achieve leadership in

                          market as reputed and reliable supplies

                          Endeavoring to fulfill social responsibilities

                          The company in order to fulfill its social responsibility has undertaken many

                          community development projects which include donations to charitable institutions

                          and providing necessities for local schools etc besides the company has a huge

                          concern for environment Therefore it has made a policy to minimize harmful effects

                          on the environment

                          The company is committed to the following

                          Continual prevention of pollution reduction of waste and consumption of

                          resources in all its operations

                          Promote environmental awareness among all employees and ensure their

                          participation in implementing this environmental policy at their place of work

                          SWOT ANALYSIS

                          70

                          A scan of the internal and external environment is an important part of the strategic planning

                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                          Strength

                          71

                          1 Easy and timely availability of raw material

                          2 The company is having expertise Human resource

                          3 The company has equipped with latest technology

                          4 The company has good machines for manufacturing purpose

                          5 The company protects employees by giving safety equipments

                          Weakness

                          1 Lack of education among the workers in the lower cadre

                          2 They have not given the additional facilities like cab facilities etc

                          3 The company does not have its own products to sell It should rely heavily on

                          customer orders

                          4 Lack of space inside the production department

                          5 The company more depends on the casual workforce in its production

                          Opportunities

                          72

                          1 The company can expand its business in Europe which is a potential market for

                          industrial machines

                          2 By maintaining its quality of products the company can enter different foreign

                          markets

                          3 Presence of auto majors in the region especially in south India

                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                          quality of goods effectively and more efficiently

                          Threats

                          1 Pollution control norms laid by the government are getting stringent

                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                          With its cheap products they can kill domestic industries

                          3 Labour incentive

                          4 Expensive transportation cost

                          5 Industries heavily rely on non-renewable resources These resources may get

                          exhausted

                          FINDING AND CONCLUSION

                          73

                          Cerebra integrated technologies limited which are one of the IT solution industries

                          FINDINGS

                          The organization is not success in both domestic and export market to meet their

                          demand

                          The company is not providing proper training to their employees

                          The company is financially sound

                          Rising cost of raw materials

                          Products processing facilities are not enough

                          They should make more advertisements

                          The name Cerebra integrated technologies limited itself stands for quality and

                          pureness

                          CONCLUSION

                          74

                          The Cerebra integrated technologies limited having the good working environment The

                          employees are very happy to work is the Industry And this Industry is having good

                          Infrastructure facility to develop the employees And industry was taking well initiative To

                          strengthen their employees and also to improve the quality of life their employees

                          Cerebra integrated technologies limited industry has posted a good performance with all-

                          round improvement is production sales and profitability

                          Lastly I conclude that the company is having good market for their product but also it has to

                          give Advertisement for their product to create awareness in the minds of the customer The

                          prospects of the company continued to be positive And also the industry has delivering

                          superior value to the customerrsquos stake holders and other by providing good quality products

                          LEARNING EXPERIENCE

                          75

                          The training has created a sense of practical exposure and enlightenment in my mind as to

                          what actually an organization is and how theoretical concepts are practiced in with only

                          theatrical knowledge several management concepts were slightly difficult to analyze

                          However after implant training I have felt empowered with confidence to understand

                          different management concepts in a pragmatic manner

                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                          MBA I also came across real problems faced by organization in technology human

                          resources etc and the way in which the management tackled those problems

                          During this implant training I realized that management is a backbone of every organization

                          and without which every activity of organization will go haywire

                          I came to know the importance of Management Information System [MIS] in the

                          organization and how it assists the management in every aspect of its business and how it

                          helps the management in the process of decision-making

                          I came to know how communication acts as an important tool for the smooth functioning of

                          the organization and how we should communicate on different channels and with different

                          grades of peoples

                          As we all know that finance is lifeblood of every organization I personally had a look at the

                          finance department I came to know the importance of finance department and I came to

                          know the different tools they use to have a control over the liquidity position of the company

                          I came to know the importance of Managerial Knowledge such as planning organizing

                          staffing directing controlling and decision-making I came to know about the rules

                          regulation policies and procedures of the company and to what extent employees are

                          following the rules and regulation laid down by the management I came to know about the

                          punitive actions taken by the management against the individuals who breaks the rules and

                          regulation of the company

                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                          support and team spirit

                          76

                          In training also helped me in knowing the importance of group effort when compared to

                          individual effort in organization In addition importance of human relations was known

                          which helps the management getting the things done through its employees

                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                          help in my career It is about the working environment about dealing with the employees

                          about the attitude required to sustain in an organization and so on

                          In total I am very much benefited with this implant training Once again I thank the

                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                          out the implant training and expose myself to the corpor ate field and I thank all employers

                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                          continuous guidance to make this project work successful

                          77

                          BIBLIOGRAPHY

                          The companyrsquos Reports are

                          Quality Assurance Report

                          Production Report

                          Finance department Report

                          Marketing department Report

                          WEBSITE

                          wwwcerebracomputerscom

                          wwwwikipediacom

                          Financial report - Financial section in Cerebra integrated technologies limited

                          TEXT BOOKS

                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                          Edition) Pearson Education

                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                          Methods (8th Edition) Tata McGraw Hill

                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                          Edition) Tata McGraw-Hill

                          BOOKS

                          Company Magazines

                          Hand books Catalogue Journals amp Reports

                          78

                          • The future of any Company depends on its ability to-
                          • Responsibility and Authority
                          • Managing Director
                          • Responsibility
                          • Authority
                          • Director (Commercial)
                          • Responsibility
                          • Authority
                          • Manager Accounts
                          • Responsibility
                          • Authority
                          • Assistant Manager of Quality Assurance
                          • Responsibility
                          • Authority
                          • Supervisory Moulding
                          • Responsibility
                          • Authority
                          • Supervisor Maintenance
                          • Responsibility

                            Significance of products and components ready to deployed

                            1 Mobile marketing platform

                            2 Bluetooth based content delivery platform

                            3 Supply chain solution for the retail

                            4 Mobile application to handle distribution and route accounting

                            5 Mobile application to handle courierrsquos distribution

                            6 Integrators 3rd party ERPSCMCRMs

                            7 Mobile application to handle in line sales and support

                            14

                            Company profile

                            CEREBRA INTEGRATED TECHNOLOGIES LTD

                            Commenced its business in 1992 starting with the hardware sector amp later expanded to

                            provide software services IT training ampconsulting and today offers total IT training amp

                            consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                            Cerebra is public limited company and services its customers are served through jars in the

                            USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                            contract standards

                            Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                            survived the through times and is moving on achieve its mission being one among the top it

                            solutions provider in the globe

                            Started Integrated Technologies a partnership firm was established 25th July 1992 by

                            technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                            system and trading in peripherals components etc Cerebra were converted to a public

                            limited company limit in December 1993

                            15

                            Cerebra began its endeavor for backward integration started manufacturing motherboards

                            Add-on cards etc Company turned net worth positive bagged large order for contact

                            manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                            machines etc

                            VISION STATEMENT

                            To be a nimble amp effective IT Integration company

                            MISSION STATEMENT

                            To create value for customers through innovative IT solutions with a commitment to

                            excellence

                            To enable customers amp partners to leverage information technology to the fullest extent

                            To enable partners amp employees to deliver relevant amp proven technologies to customers

                            16

                            OBJECTIVES

                            The main objective of cerebra is to deliver a combination of proven software amp hardware

                            solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                            real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                            system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                            existing business of IT Infrastructure provide its customers a significant ROI advantage in

                            providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                            amp health care sectors amp provide solutions through its existing products amp components

                            With the vast experience of the team we have the process maturity to deliver turnkey solutions

                            The management team at cerebra has a combined experience of over 100 years in wireless amp

                            enterprise solutions

                            Continuous product review amp improvement in quality

                            Individually amp collectively all employees of cerebra integrated technologies limited

                            strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                            in the cost amp establish better employment

                            Ensure quality of personnel at all levels amp provide then the right work environment job

                            satisfaction amp professional challenges

                            Provide a healthy blend of employees who have grown with the organization amp those

                            selected from outside

                            Ensure employment of minimum number of personnel amp avoid surpluses

                            Motivate employees to be increasingly achievement oriented Identify personnel with

                            potential for growth

                            Provide adequate opportunities for personnel to improve the level of their professional

                            knowledge

                            Personnel with talent amp potential for growth to be developed to shoulder higher

                            responsibilities

                            To imbibe the spirit of quality in every employee in the organization amp promote team

                            work

                            PRODUCT PROFILE

                            17

                            The salient features of the company are

                            The company is known for quality PCBrsquos The company has designed developed and

                            manufactured special type of PCBrsquos are

                            Single sided PCBrsquos

                            Double sided PCBrsquos

                            Glass epoxy PCBrsquos

                            The company has having types of PCBrsquos

                            Manufacturing Design

                            The company is at present using the latest computerized design and drawing to achieve the high

                            standards applicable and the company is technically superior to other competitors in the market

                            The design department is headed by a qualified experienced manager with over twenty years of

                            experience in the design field being specially trained and assisted by qualified engineers

                            Surface mounts technology [SMT]

                            Surface mount device[SMD]

                            Quality

                            The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                            to quality norms at every stage of manufacture

                            Quality policy

                            Manufacture quality PCBrsquos to the satisfaction of our customers

                            Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                            the field of information technology comparable to the best in the world Cerebra with the active

                            involvement of all its employees shall strive to deliver products amp services of the highest quality

                            to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                            maintained at all levels of the organization amp shall be implemented through its adherence to

                            specific amp measurable quality objectives

                            TOTAL QUALITY PROCESS

                            18

                            The following basic principles of to achieve TQM and ISO for the organization

                            1 Customer Focus- Anticipation of future requirements

                            2 Leadership ndash Motivate his team

                            3 Process Approach- Value added activity

                            4 System Approach- Collection of Process

                            5 Involvement of people- How to motivate the people to achieve the desired goal

                            6 Continual improvement-

                            7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                            8 Mutually Beneficial Customers relationship

                            Standards in cerebra integrated technologies ltd

                            Design conforms to Indian standards specification

                            The PCBrsquos are provided with standard accessories can be provided on

                            request

                            Product Range

                            SMD resistor packages

                            Resistor- o4o2

                            o6o3

                            o8o5

                            1206=gt [regular]

                            1210

                            PCB ASSEMBLY FLOW CHART

                            19KIT IQA

                            1 COUNTING

                            2 VERIFYING FOR THE MAKE

                            3 VERFICATION WITH BOM

                            20

                            KITTING

                            KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                            SMD LODING

                            EQUIPMENT

                            A1BAKE BARE PCB FOR 4 HOUR 1000C

                            2 BAKE BGA FOR 4 HOURS 1250C

                            B1SCREEN PRINTER SETTING

                            2 PASTE SOFTING

                            3 SAMPLE PRINTING

                            4 PASTE POSITION amp SHAPE CHECKING

                            5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                            C1SMT PROGAMME FILE LOADING

                            2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                            3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                            D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                            DEK 248

                            PHILIPS TOPAZ

                            PHILIPS EMERALD

                            LCS FEEDER FOR BGA ampFINE PITCH

                            SMT TRAIL RUN

                            BOARD

                            WORKIN

                            SMT MOUNTING FOR MASS MFG

                            INSP BEFORE

                            REFLOW

                            CORRECTION

                            REFLOW

                            VISUAL INSPECTION

                            CORRECTION

                            21

                            SMT MOUNTING FOR MASS MFG

                            IPQC FOR 10

                            SAMPLING

                            DOUBLE

                            SIDED

                            PTH LOADING

                            COMPONENT PREPARATION

                            EQUIPMENT

                            STUFFING

                            VISUAL INSPECTION

                            CORRECTION

                            WAVE SOLDERING

                            VITRONICS SOLTEC WAVE SOLDERING MACHINE

                            LEAD

                            POST SOLDERING

                            TOUCH UP

                            PCB PRINTED CIRCUIT BOARD

                            22

                            POST SOLDERING

                            COMPONENT

                            MOUNTING

                            FINAL INSPECTION

                            IPQC FOR 10

                            SAMPLING

                            REWORK FUNCTIONAL

                            TESTEER

                            CORRECTION

                            FUNCTIONAL TESTER

                            LABELING

                            BARCODING

                            PACKING

                            OUT WARD STORES amp DESPATCH

                            WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                            PLAIN BOARDS

                            ASSEMBLY BOARD

                            Work Instruction

                            23

                            Title Philips GEM and Philips emerald

                            Purpose

                            The work instruction is applicable in cerebra integrated technologies ltd

                            Responsibility

                            All associates technical engineers and quality staffs are responsible for carrying out this quality

                            Precautions

                            Ensure operator wear heal strap or write strap and grounded while performing the quality

                            Procedure

                            1 Ensure machine is free from dust partials

                            2 Ensure machine is set as per prescribed parametersrsquo by process team

                            3 Ensure daily PML preventive maintains is done at the begin of the shift

                            4 Clear the components reject in provided in the machine on daily basis

                            5 Any feeders issues are found identity the same and report to the concern person

                            6 Switch off the machines when not in use

                            Title Pre reflow instruction

                            24

                            Purpose

                            The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                            during the PCBA assembly

                            Scope

                            This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                            technologies limited

                            Responsibility

                            All the associates Technicians engineers and quality r staff are responsible for carrying out of

                            this activity

                            Safety perception

                            a Ensure all concerned associates wearing wrist strap and grounded properly

                            b Store the pub assemblies in a antistatic bins trays or magazine

                            Procedure

                            Perform the inspection activity and check for

                            a Alignment of the components

                            b Missing components

                            c Orientation of the components

                            d Role of the components

                            e Mount manual placement components if any ensure nearby components are not disturbed

                            while manual maintaining

                            Process of qualification for reflow soldering

                            25

                            1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                            prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                            paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                            80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                            the good solder print Then more the predetermined no of PCBs for screen printing record

                            the set parameter

                            2 Place the SMD components using topaz and emerald pick and place machine using

                            correct program to operate the machine be for work instruction

                            3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                            the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                            and record the temp profile

                            4 After the reflow soldering carry out the visual inspection on all the cards record in the

                            process SMD inspection work sheet

                            5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                            defects is within control limit and if there is no problems then the process is qualified

                            TITLE POST REFLOW INSPECTION

                            26

                            PURPOSE

                            The purpose of this WI is to give the details of performing post reflow inspection in post

                            reflow inspection stage

                            SCOPE

                            This work instruction is applicable in cerebra integrated technologies ltd

                            Responsibility

                            All associates technical engineers and quality staffs are responsible for carrying out this

                            activity

                            Precautions

                            Ensure operator wear wrist strop and grounded while performing the activity

                            Procedures

                            27

                            1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                            2 Ensure operators perform inspection activity as per relevant documents like BOM

                            [bill of material] Pedro or reference cards if available

                            3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                            NCM [non-conformance material] area for rework

                            4 Ensure operator performs inspection through magnifier only

                            5 And inspection the PCB a for following defeats

                            Components value

                            Components alignment amp Orientation

                            Missing components tomb stone amp solder-balls

                            Extra components amp bridging

                            CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                            GOVERNMENT

                            Bharat sanchar nigam limited

                            Railways

                            ONGC

                            NIO

                            High courts

                            Post offices

                            CPWD

                            IGCAR

                            PUBLIC SECTOR UNITS

                            ITI LIMITED

                            HAL

                            28

                            NAL

                            BHEL

                            BEML

                            BEL

                            ECIL

                            CMC

                            OTHER MAJOR CUSTOMERS

                            KIOCL

                            VXL Instruments

                            Dickenson fowler ltd

                            KMF LTD

                            Stump vision

                            B-commerce Info system

                            Indian-Dept of Industries KSSIDC

                            CORPORATE

                            Pidilite Industries

                            Lucent

                            Alcate

                            Trent limited

                            Thermax

                            BPL

                            OTIS Group

                            Siemens

                            LampT

                            Himalaya Drugs

                            BANKS

                            Bank of India

                            29

                            Reserve Bank of India

                            Canara Bank

                            Union Bank of India

                            Allahabad Bank

                            UCO Bank

                            Vysya Bank

                            Infrastructure Management

                            As Enterprises scale their IT infrastructure to support business growth managing global

                            networks database applications becomes a herculean task which can over whelm internal

                            resources

                            Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                            Infrastructure Management services offer a complete portfolio of solutions amp for managing

                            enterprise It Infrastructures enable clients to

                            Reduce the total cost of IT operations

                            Focus limited IT resources on core business activities

                            Rationalize IT staffing costs

                            Optimize IT assets utilization

                            Facilitate service delivery

                            Improve uptime

                            HARDWARE

                            Contract Manufacturing EMS

                            30

                            Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                            Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                            place machines vitronics reflow amp soldering machines along with the latest equipments for

                            inspection amp quality control

                            Cerebra help companies to choose correct method of contract manufacturing to save money

                            time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                            that the customer is able to deliver world products to its customers

                            Cerebra provides EMS to customers who do not have the necessary infrastructure for

                            procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                            Computing solutions

                            Cerebra are one of the well known brands for personal computers servers laptops amp

                            workstations Cerebra range of products that cover entire IT requirements of its customers

                            Cerebra are able to offer end to end solution companies IT requirements

                            Desktop PCrsquos

                            Notebook

                            Servers

                            Networking

                            E-Waste Recycling Facility

                            Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                            players in this world which has huge potential not only in terms of generating huge revenues

                            amp profits for the company amp its share holders but also wants to contribute in big way the

                            green environment issues that have taken off cerebra recognize that it would be a big social

                            responsibility to truly set up a world class e-waste facility

                            In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                            facility in India The e-waste road map that this partnership will adopt would be chalked out

                            sin 3 phases

                            31

                            a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                            Indiarsquos largest recycle facility

                            b Second phases- Setting up of copper smelting plant amp other base metal extraction

                            plants

                            c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                            Cerebra have approached this partnership to provide technical amp Management

                            consultancy

                            1) Repair refurbish amp reuse of all electronic amp electrical equipment

                            2) Salvage components amp sell it back to the manufacturers concerned

                            3) Fully integrated e-waste management amp base metal recycling

                            4) PGM recovery amp its refining processes

                            5) Waste management at sources

                            6) Total support in scrap handling collection transport documentation shipping amp

                            [export] amp other areas

                            7) 100 recycling of all collected e-waste [zero land fill]

                            8) World class security system

                            9) Integrated EHS system [ISO amp OHSAS standard]

                            10) Web-based trading services amp accessibility

                            11) Logistics amp warehousing facility worldwide

                            12) Technical advice on plant layout

                            13) Training of technical personnel

                            14) Commissioning of day to day operations amp

                            15) Market support

                            SOLUTIONS

                            32

                            Cerebra specialize in the outsourced product development application software development

                            and offshore software outsourcing services in the enterprise and mobility areas We work

                            specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                            enhancement into the wireless and enterprise domains

                            bull Setting up a dedicated off-shore development center

                            bull Offshore product development services

                            bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                            bull SCM CRM Enterprise integration

                            We provide solutions for a dynamic environment where business and technology strategies

                            converge Our approach focuses on new ways of combining IT innovation in existing

                            business framework and also to leverage the clients existing IT infrastructure The activities

                            under this area of offerings are

                            bull Mobile Strategy formation

                            bull Infrastructure Design

                            bull Application Development

                            bull Data Synchronization

                            bull Enterprise Intranet on the move

                            Cerebra provides the solutions on various platforms like Windows mobile Symbian

                            Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                            solutions

                            bull LBS for content distribution

                            bull Logistics ndash last mile delivery

                            bull Bluetooth based content and coupon management

                            bull SCMCRM for retail houses including a mobileweb based POS

                            bull on field Sales and Support

                            bull RFIDBarcode integration for asset and inventory tracking

                            Achievements amp Awards

                            33

                            The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                            14000 for pollution standard

                            ORGANISATIONAL STRUCTURE

                            34

                            An organizational structure defines how job tasks are formally divided grouped amp co-

                            ordinate The chapter ii deals with the organizational structure the organization structure is a

                            complete Picture about the organization The structure of an organization plays a significant

                            role in charting out its path to success An efficient structure facilitates co-ordination amp

                            smooth intertwining of employees amp communication systems The organization adopts

                            different structural pattern at different stages of its lifecycle The form of an organization that

                            is evident in the way divisions departments functions amp people link together amp interact

                            Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                            may be represented by an organization chart The complexityrsquos structure is often proportional

                            to its size amp its geographic dispersal The traditional organization structure for many

                            businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                            BASIC ORGANIZATION STUCTURE

                            An organization is a social entity composed of two or more persons who work together

                            towards the attainment of common goals For the organization to work as a cohesive unit it is

                            essential that a formal structure of reporting amp control be established among the different

                            members of organizationhelliphellip

                            35

                            ORGANISATION CHART

                            CHAIRMAN

                            The above organization structure shows the following points

                            36

                            BOARD OF DIRECTORS

                            MANAGING DIRECTOR

                            EXECUTIVE DIRECTOR

                            DYGENRAL MANAGER

                            MANAGER-PERSONNAL amp ADMINISTRATION

                            MANAGER- PRODUCTION MAINTENANCE

                            MANAGER- DESIGNQC TRANSPORT

                            MANAGER PROJECT SECURITY amp VIGILANCE

                            MANAGER- PURCHASE STORES COMPUTER VACANT

                            MANAGER MARKETING

                            FINANCE MANAGER IC

                            DYMANAGER TPS

                            DYMANAGER QCTESTING

                            ASSTENGINEER- PURCHASE amp STORES

                            ASSTENGINEER- MAINTENANCETRANSPORT

                            ASSTENGINEER-TPS

                            ASSTENGINEER-TPSWINDING

                            ASSTENGINEER- QUALITY CONTROL

                            ASSTENGINEER- QUALITY CONTROL

                            1) Hierarchy relationship between different department members

                            2) Participative management

                            3) Cooperative work culture

                            4) Standardized of polices

                            5) Decentralized decision making system provided that some exceptions-

                            Valuable amp economical decisions are taken by top level management only So it is

                            centralized decision making

                            In all major decisions will be taken from board of directors they have full control over the

                            administration they will control the executive and general managers these board of directors

                            are selected by SAIL But the general manager of will have full control over the deputy

                            managers of project HRD production and material departments

                            These deputy managers will have full control over their respective area and they have a right

                            to take minor decisions regarding over their respective area

                            37

                            FUNCTIONAL AREAS

                            PRODUCTION DEPARTMENT

                            HUMAN RESOURCES DEPARTMENT

                            MARKETING DEPARTMENT

                            FINANCE DEPARTMENT

                            Production Department

                            Production department performs the function of producing finished goods from the basic raw

                            materials The manufacturing is headed by a group head whose main objective is to plan

                            execute co-ordinate and control all production activities with available resources inputs

                            equipment and facilities

                            Objectives

                            1 To ensure direct and co-ordinate the activities

                            2 To ensure Quality Output

                            The Main functions of this Department are as follows

                            1 Procure the Raw materials

                            2 Store the Raw materials which are procured

                            3 Process the raw materials which are procured in the production and to turn them into

                            finished goods

                            4 In addition not to stop in any circumstances but only to perform round the clock and

                            round the year

                            38

                            DIRECTOR

                            PERSONNEL MANAGER

                            Human Resource Department

                            The personnel department is one of the most important functional departments in every

                            organization Only with the help this department the organization can make efficient use of

                            the available work force for providing the desired product to the customer with desired

                            quality and reasonable price at the right time

                            Department Structure

                            The Personnel Manager is responsible for carrying out all the personnel management work

                            like recruitment selection training performance appraisal promotion wages and salary

                            employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                            from the Managing Director whenever necessary

                            The future of any Company depends on its ability to-

                            Train and upgrade skill sets of its employees

                            Extract and retain talent

                            Robust performance appraisal and reward system

                            Manage and full fill expectations

                            Evolve performance parameters with respect to key result areas

                            39

                            HUMAN RESOURCE DEVELOPMENT

                            Resource is any means of supply which can be drawn on when necessary To develop means

                            to grow mature and make progress in the desired direction Developing a human being in to

                            a resource means making him or her into a person of resourcefulness initiative wittedness

                            cleverness talent and ability

                            Human Resource Development is considered to be a super specialty of HRM It is a process

                            by which the employees of an organization are helped in planned and continuous manner to

                            acquire new capabilities and sharpen existing capabilities that may be required to perform

                            their present functions or expected future voles

                            HRD is a process which is geared towards developing the general enabling capabilities of

                            employees as individuals so that they can discover and exploit their own inner potential for

                            their own and or organization development purposes HRD strives to develop an

                            organizational culture where superior subordinate relationships team different sub units are

                            strong and contribute to the organizational health dynamisms and pride of employees

                            Training programs are as follows

                            FRESH ENTRANTS

                            Induction and orientation

                            COMPETENCE ENHANCEMENT

                            Technical

                            Multi skill training

                            Managerial

                            SPECIFIC AREA

                            Safety

                            Environment

                            Cost control and deduction

                            Quality

                            EXTERNAL TRAINING

                            OTHER AREAS

                            Hindi training

                            40

                            GOALS OF HRD

                            Development of individual capacity

                            Development of competitive in relations job being performed

                            Development of corporate approach

                            Development interpersonal relationship

                            Development of overall organization culture

                            Role of HRD

                            Human resources planning

                            Human resources accounting

                            Human resources allocation and role planning

                            Human resources training and development

                            Human resources maintenance

                            Climate development of HRD

                            Activities of HRD

                            Training need identification

                            Training needs assessment

                            Training needs justification

                            Budgeting and controlling of cost

                            Selection of learning process

                            Planning designing conducting the training procedure

                            Evolution of program through the trainee and feedback records

                            41

                            Training Objectives

                            To help the trainee

                            To improve knowledge skill attitude amp performance

                            To develop competence to increase productivity

                            To prepare for greater responsibility

                            To improve interpersonal relationship

                            To equip with modern tools amp techniques of to harness best of the human resources

                            and maintains industrial harmony

                            Modern how to develop self and his subordinates

                            Recruitment sources

                            This company considers both internal and external sources for recruitment Internal sources

                            include the employees who are already on the payroll Whenever any vacancy occurs

                            somebody within the organization with necessary qualification is promoted to that job

                            External sources are obtained by giving advertisements in state and local newspapers

                            Recruitment

                            It is the process of searching for prospective employees and stimulating them to apply for

                            jobs in the organization so that the right person for accomplishing organization and

                            departmental objectives will fill up organization vacancies

                            In order to ensure that the right type of persons are available to the concern in the right

                            number at the right place the following steps are taken

                            The candidate will be given an application form through which the Personnel Manager can

                            come to know about the candidate with respect to the following

                            Educational qualification

                            Experience

                            Skills possessed by the candidate

                            Salary expecting

                            42

                            Screening of Applications

                            Interview

                            Physical Examination

                            Placement

                            Selection

                            The intention of the selection process is to choose the best-qualified and suitable candidate

                            for unfilled jobs The objective of the selection decision is to choose the individual who can

                            most suitably perform the given job

                            The selection procedure is essentially a series of steps through which additional information

                            is secured about the applicant at any stage the candidate may be rejected due to non-

                            compatibility Therefore selection is actually a negative process of rejecting the unit

                            candidates

                            The selection procedure followed by the company is as follows

                            Training and Development

                            The company gives only on-the-job training Usually on-the-job methods of training are as

                            follows

                            Job rotation

                            Coaching

                            Job instruction

                            Committee assignments

                            43

                            After the selection of candidates the candidates will be given on-the-job training in an

                            organization for 1 year If the candidate performance in this year is satisfactory as per the

                            requirement of the company then the candidate is selected as an employee for the company

                            This period of 1 year is known as the probationary period for the candidate When the

                            performance of the candidate is unsatisfactory then the company will provide further training

                            to the candidate to make him fully equipped to work in the organization

                            Safety of the Employees

                            1 Safety shoes will be given to every shop floor employee once in 6 months

                            2 Safety uniform will be given to every shop floor employees

                            3 Pairs of uniform will be given once in a year

                            4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                            group insurance as well

                            5 Every employee in the organization will be medically examined once a year

                            Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                            1st shift-----------------------------6am to 2pm

                            2nd shift----------------------------2pm to 10pm

                            Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                            Wages

                            Wages in the wide sense mean any economic compensation paid by the employer under some

                            contract to his worker for the services rendered by him

                            In this company the wages are fixed according to the government norms At the time of

                            appointment the company fixes the wages which is higher than the government norms After

                            a certain period the wages will be fixed according to the experience of the worker

                            44

                            Absenteeism

                            An absentee is a person who habitually stays away from the job There are several causes for

                            absenteeism which are as follows

                            Maladjustment with the working condition

                            Industrial fatigue

                            Alcoholism

                            Low level of wages

                            Family problems

                            Unhealthy working conditions

                            Unsound personnel policies

                            The company follows a procedure with respect to absenteeism If the worker is frequently

                            absent show cause notice is given If the absence is continued by the worker maximum

                            three-show cause notices are given If the absence is continued then the company will issue a

                            charge sheet If the absence is further continued the management conducts an in-house

                            enquiry During the enquiry the management decides as to whether the worker should

                            continue in his job or not

                            Performance appraisal

                            Production head or Works Manager will give the questionnaire to the employees working in

                            the production department and based on their answers for the questions the ranking will be

                            given for each worker and depending upon the rank the worker will be put in the certain

                            position

                            If any worker scores less marks then he will be made to work hard and achieve the goal

                            They will tell him his weakness and strengths in the particular field and motivate him to

                            achieve his goal and rectify his mistakes for achieving the organizational objectives

                            45

                            Promotion

                            In this company the promotion is given based on seniority-cum-merit The management will

                            also take the following considerations while promoting an employee

                            Behavior of the worker

                            Attendance of the worker

                            Efficiency of the worker

                            46

                            Marketing Department

                            The marketing department performs marketing activity by supplying the products to the

                            customers within the mentioned time and the product is transferred to the domestic customers

                            by the road transportation and overseas customers by means of ships

                            Marketing Channels

                            Marketing channel decisions are among the most critical decisions facing marketing The

                            channels chosen intimately affect all other marketing decisions

                            As the company is a manufacturing concern it undertakes the following type of marketing

                            channels

                            The company gets order directly from its customers and it directly delivers the finished

                            products to its customers as it has producer-customer type of marketing channel

                            Marketing Strategies

                            Usually the Company follows the following marketing strategies

                            Quick delivery

                            Better quality

                            Service after sales

                            47

                            CUSTOMERS

                            COMPANY

                            Marketing Segmentation

                            Market segmentation means dividing the market into different segments or sectors In this

                            company market segmentation is made on the basis of components

                            Packaging

                            Packaging is normally not done for rough castings unless it is specified by the customer in

                            which case due care shall be taken to follow the customerrsquos specification only nice castings

                            are packed in the boxes

                            Handling of customer complaints

                            The details of customersrsquo complaints corrective action taken etc shall be

                            recorded on corrective action report and a copy shall be sent to the customer

                            Whenever possible customer confirmation is obtained

                            Managing Director shall forward the same to the Manager-Quality control for the

                            investigation

                            Based on the result of investigation the complaints are bifurcated as Genuine

                            Casual complaints

                            All genuine complaints are thoroughly investigated and a suitable corrective and

                            preventive action is taken recorded and given to the concerned department for

                            further action

                            All casual complaints from the customer are informed accordingly

                            The managing director shall receive complaints from the customers A complaint

                            number is allotted and an acknowledgement is sent to customers

                            Records

                            The following records shall be maintained by marketing department

                            1 Enquiries and Quotation

                            2 Purchase orders from customer and its Amendments

                            3 Verbal order

                            4 Order Acceptance

                            5 Delivery challen cum Invoice

                            48

                            Finance Department

                            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                            pool of funds These funds come from a variety of sources investors or shareholders

                            creditors who lend in money and past earnings retained in business Funds provided from

                            these sources are committed to a number of uses Fixed assets used in production of a product

                            or service inventory used in production of marketable goods cash and securities used for

                            transaction and liquidity purposes

                            The sales of the company are accompanied with sales bills which are generated from

                            computer The terms of sales varies from 30 days 60 days and for few customers the

                            document is sent through Bank for payment

                            The export sales are against payment through Bank with a credit period of 45 days from the

                            date of shipment

                            The purchase of raw materials component parts and consumables are affected against a credit

                            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                            day of the month irrespective of the material receipt date

                            Department Structure

                            DIRECTOR COMMERCIAL

                            FINANCE MANAGER

                            CASHIER STENO TYPIST

                            The main functions of Finance Department are as follows

                            1 Making the payment as salary to the employees

                            2 Meeting the manufacturing expenses of the organization

                            3 Preparing financial statement of the organization

                            4 Maintaining the liquidity position of the company

                            5 Helping the management in taking financial decision

                            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                            7 Making payments to the suppliers

                            8 Receiving receipts from the customers

                            49

                            Accounting Procedure

                            The company follows cash and credit basis of accounting of its income and expenditures

                            The income of the company is fo0rm sale of castings development of patterns for new items

                            and by sale of bye products The major expenditures are power charges manufacturing

                            expense labour raw materials and consumable spares administrative and selling expense

                            interest

                            The following are the books and records maintained by cerebra integrated technologies

                            Limited

                            Subsidiary BooksRecords

                            This register is maintained to keep track of the material in-warded GRN wise and to enable to

                            effect payment on the due dates on the basis of the credit terms Immediately after accepting

                            the material by store and counter signed by the quality Assurance Department the necessary

                            entries are made in the registrar

                            Customer RegisterBill Register

                            This register is maintained to keep track of the sales made to each and individual customer

                            The follows are maintained customer wise and the detail of invoice number and date and

                            value with cumulative value is maintained in the register This register also helps to make

                            follow up for payment The entries in the register are made immediately after the invoice is

                            generated from the computer

                            The receipt of payment against each customer and invoice is also entered in the register to

                            enable to know the balance outstanding customer wise

                            Salary advance register

                            This register is maintained to know the advance outstanding employee wise Immediately

                            after issue of advance the necessary entries are made in this register Similarly after receipt

                            of advance through slips the entries are made in this register to know the exact balances of

                            advance employee wise

                            50

                            Customer Rejection Register

                            This register is maintained to keep track of customer rejection of castings

                            Immediately after receipt of rejected castings the GRN is made and the entries are made in

                            the computer and the computer list is enclosed with the GRN to made entries in the customer

                            rejection register where in the details of rejection via invoice number grade quantity and

                            weight value excise duty sales tax and forwarding are made

                            Books of Accounts

                            Petty Cash Book

                            This is day book maintained by the cashier by making necessary entries of receipt of cash and

                            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                            the Director and then necessary entries are made in the books through computer

                            The vouchers should be filled in all respect with date debitcredit account name paid to the

                            received from whom amount in words and figures If the payment is made above Rs500-

                            necessary signatures should be taken on affixing rupee one revenue stamp

                            Bank book

                            Since the company has availed cash credit and bill discounting facility from bank two

                            separate bank books for cash credit and bill discounting are maintained

                            The receipt of payment through chequedemand draft and payment through chequedemand

                            draft is maintained in the register The balance of the book should tally with the balance in

                            the books of accounts maintained in a computer

                            In the bill discounting register The bills lodged with bankers for discounting are entered and

                            the over draw amount against the discounted bills necessary credit entries are made in the

                            register to arrive at the actual balance against the sanctioned working capital

                            51

                            General ledger

                            This ledger gives the details of transactions effected by the company at any point of time The

                            receipt and payment of cash as well as the receipt and payment of bank are posted to

                            respective accounts in the general ledger This ledger should be updated on day to day basis

                            to know the actual balance of each account The trail balance and receipt and payment are

                            made at each month end which should necessarily tally The profit and loss account is also

                            arrived on the basis of the trail balance which can be arrived month wise quarterly half

                            yearly or yearly

                            Inventory management

                            Inventories constitute the most significant part of current assets of a majority of companies

                            in India Inventories are stock of the product a company is manufacturing for sale and

                            components that make up the product The various forms in which inventories exist in a

                            manufacturing company are raw materials work in progress and finished goods

                            A manufacturing firm will have substantially high level of all the three kinds of inventories

                            While retail or wholesale firm will have a very high level o finished goods inventories and

                            no raw material and work in progress inventory

                            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                            of inventory control technique which is popularly known as FIFO method In this method

                            raw material which bought first will be sent to the production department first

                            Cost of production

                            The following items determine the cost of production of the product

                            Price of raw materials

                            Labour costs

                            Other production costs

                            Market condition

                            52

                            Mode of Payment

                            1 Advance Payment

                            The firm takes an advance payment of 20 to 25 of price from the new customers

                            2 Credit

                            The firm gives credit facility to its old customers which is secured by the following

                            - Invoice performance credit

                            - Letter of credit

                            53

                            CERBRA INTEGRATED

                            TECHNOLOGIES LIMITED

                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                            54

                            Particulars 30-9-2010 30-9-2009

                            INCOME

                            Sales amp Services 588808535 503398844

                            Other Income 8458654 1291991

                            TOTAL 597267189 504690834

                            EXPENDITURE

                            Materials 565924569 471247636

                            Manufacturing amp Administration Expenses 15640011 16247496

                            Marketing Expenses 249660 127791

                            Interestamp Financial Charges 248640 382737

                            Depreciation 1588627 2055635

                            TOTAL 583651507 490061295

                            Profit Before Extraordinary Items 13615681 14629539

                            Profit [loss] Before Taxation 13615681 14629539

                            Provision for Taxation

                            MAT 2524347 (1894)

                            Profit[loss] after tax transferred to balance 11091334 14631433

                            Sheet

                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                            55

                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                            Sources of funds

                            Share Holderrsquos Funds 159555820 150740820

                            Share Application Money 29211000 5643501

                            Reserves amp Surplus 242157224 242157224

                            Minority interest 334875 ------

                            Grand Total 431258919 398541545

                            Application of funds

                            Fixed Assets

                            Gross Block 46078186 46259057

                            Less Depreciation 28342562 26103945

                            Net Block 17735625 20155113

                            Deferred Tax Assets 63249 ----

                            Investment cost 2000 2000

                            Current Assets Loans amp Advances

                            Sundry Debtors 318650954 337538013

                            Cash amp Bank Balance 12439646 9113641

                            Loans amp Advances 114671053 45651808

                            445761654 392303462

                            Less Current Liabilities amp Provisions

                            Current Liabilities 293343081 290079690

                            Provisions 2810681 1999

                            Net Current Assets 149607892 102221773

                            Profit amp loss Account 263850154 276162659

                            Grand Total 431258919 398541545

                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                            late 1970s to help managers address the difficulties of change The model shows that

                            organizational immune systems and the many interconnected variables involved make change

                            complex and that an effective change effort must address many of these issues

                            simultaneously This is often a daunting managerial challenge

                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                            (subordinate goals) Skill

                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                            Richard defines that it was because of these factors the Japanese companies excelled over

                            American firms A very important feature of this Model is that McKinsey consultants in their

                            studies of several firms have extensively tested it

                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                            major premise of the model is that many performances related issues are rooted among the 7

                            factors outlines This study is important from a strategic marketing Organizational

                            performances related issues are rooted among the 7 factors outlines These 7s are

                            interconnected aligned and working together in high performing organizations

                            56

                            Structure

                            The organizational structure of the company is based on the functional departments and the

                            decision taken from top-level management of the company For analyzing and for taking

                            decision the top management will consult the functional managers performance of various

                            tasks in departments will be assigned to its functional head

                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                            associated information that shows who reports to whom and how tasks are both divided up and

                            integrated

                            Skill

                            Usually in a foundry Industry two types of skills are required They are as follows

                            1 Administrative skills

                            2 Technical skills

                            Administrative Skills

                            Administrative skills are those skills which are very much necessary for office staff It

                            involves managing the resources of the organization Cerebra integrated technologies limited

                            is doing everything to impart these skills in its employees When the candidate is selected he

                            will be given an on-the-job training for about 1 year and also training in each department to

                            make the candidate familiar with the organization Every month a training program will be

                            conducted wherein personalities having expertise in various fields give lectures

                            Technical Skills

                            Technical skills are those skills which are directly concerned with the production Shop-

                            floor employees are expected to possess these skills to carry out the production activity

                            smoothly

                            In Cerebra integrated technologies limited they give more importance to technical

                            knowledge than educational qualification

                            57

                            Different training programs are conducted to impart technical skills among employees When

                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                            the company gets its employees trained by external training agencies Guest lectures are

                            arranged once in a month to help the employees update their knowledge with the industry

                            level

                            Cerebra integrated technologies limited continuously monitors the performance of the

                            employees of various departments and identifies the training needs to be given for employees

                            and for enhancing the skills of the employees

                            Style

                            The company follows a centralized system of decision-making Only the top management

                            takes the decisions and the suggestions of the lower level employees are taken into

                            consideration

                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                            purchasing activity as the parameter When the raw materials for production are out of stock

                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                            approach

                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                            comes to decision making Only the persons who are in higher authority take decisions about

                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                            management For eg While taking decisions regarding purchase only the MD and Director

                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                            material and tenders The higher authorities do everything There is no participative

                            approach and most of the employees have no or very little knowledge about all the aspects of

                            the companyrsquos administration

                            58

                            Strategy

                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                            followed by systematic action and allocation of resources to achieve corporate goals

                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                            competition through its quality products with reasonable price To price their products

                            reasonable they should minimize the cost as much as possible One way of doing this is by

                            waste elimination

                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                            advance before starting production activity By using the good quality of raw materials the

                            company can produce quality output without any damages or cracks in the castings Thus

                            reducing the wastage

                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                            Ie by carrying out the production activity according to the procedure and under watchful

                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                            commit any wrongdoing

                            Staff

                            Responsibility and Authority

                            The company has defined responsibilities and authorities in order to facilitate effective

                            implementation of quality management and these are communicated to relevant persons in

                            the organization

                            59

                            Managing Director

                            Responsibility

                            1 Overall control of the company

                            2 Ultimate responsibility for product quality

                            3 Responsibility for customer satisfaction

                            4 Responsibility for marketing

                            5 New product development and process improvement

                            6 Growth and profit

                            Authority

                            1 Approve quality assurance manual

                            2 Interact with customers

                            3 Approve capital goods

                            4 Release the product whenever there is ambiguity

                            5 Disposal of non-conforming products

                            6 Sign cheque

                            Director (Commercial)

                            Responsibility

                            1 Responsible for purchasing and supplier development

                            2 Financial management including cash flow management

                            3 Responsible for storersquos management

                            4 Administration and personnel management

                            5 Functions of managing director in his absence

                            Authority

                            1 Sign the purchase order

                            2 Sign cheques

                            3 Prepare the yearly budget and follow up

                            4 Interact with statutory bodies and maintain records

                            60

                            Works Manager

                            Responsibility

                            1 Overall responsibility for production planning and control

                            2 Overall responsibility for pattern equipment and product quality

                            3 Safety and house-keeping of entire company

                            4 Upkeep of all equipment

                            5 Process improvement and productivity

                            6 Training of production and quality control personnel

                            7 Upkeep of relevant records

                            Authority

                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                            reaching customer on time

                            2 Introduce new production methodsmaterial to improve productivity and quality

                            Manager Maintenance

                            Responsibility

                            1 Monitor and control the activity of the administration office

                            2 Upkeep of statutory records

                            3 Make payment to suppliers on due date

                            4 Housekeeping in respective areas

                            Authority

                            1 Prepare and send chequesDDrsquos

                            61

                            Manager Accounts

                            Responsibility

                            1 Account all the vouchers and bills after acceptance from stores

                            2 Maintain books of accounts

                            3 Update all the accounts regularly

                            4 Prepare financial statement at defined intervals

                            5 Update the salary advance register

                            6 Housekeeping in respective areas

                            Authority

                            1 Enter accounts data into the computer

                            2 Raise debitcredit notes

                            3 Issue stamped receipts for the payment received

                            Assistant Manager Quality Control

                            Responsibility

                            1 NDT inspection

                            2 Inspection of castings in first second and final stage

                            3 Upkeep of related records

                            4 Housekeeping in respective department

                            Authority

                            1 Authorized to inspect and release the product for next stages

                            62

                            Assistant Manager of Quality Assurance

                            Responsibility

                            1 Incoming and in-process inspection

                            2 Overall responsibility of calibration of EMTE

                            3 Training of quality assurance personnel

                            Authority

                            1 Accept the product at inward good stage

                            2 Approve the liquid metal before pouring

                            Chemist

                            Responsibility

                            1 Charge calculation

                            2 Inspection of incoming materials

                            3 Mechanical testing

                            4 Housekeeping in the related areas

                            Authority

                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                            Manager

                            63

                            Marketing and Administration Officer

                            Responsibility

                            1 Delivery challan cum invoice preparation with its related activities

                            2 Central excise formalities and related activities

                            3 Cash handling

                            4 Upkeep and maintenance of the following records

                            Authority

                            1 Purchase stationery

                            2 Co-ordinate with central excise department on behalf of the company

                            Supervisory Moulding

                            Responsibility

                            1 Allocate the work for the workers based on planning

                            2 Arrangements for production of moulding core as per planning and documented

                            procedures

                            3 Inspection of pattern and core box before and while production

                            4 Ensure correct mixing of sand as per procedure

                            5 To maintain a clean and neat working environment

                            Authority

                            1 Authorize to reject mouldscores in consent with assistant manager company

                            Supervisor Maintenance

                            Responsibility

                            1 General house-keeping in all area

                            2 Attending machine break down

                            3 Arrangement for lining preparation

                            64

                            Authority

                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                            consent with the directors

                            Supervisor Inspection

                            Responsibility

                            1 Inspection of castings in all stores

                            2 Final clearance of castings before dispatch

                            Authority

                            1 Authority to clear material for dispatch in consent with Assistant Manager

                            Purchase Officer

                            Responsibility

                            1 Local purchase

                            2 Cash purchase

                            3 Out station purchase follow up as and when assigned

                            4 Attending bank work

                            Authority

                            1 Authorized to procure material from approved supplier in consent with Director

                            (commercial)

                            65

                            Cashier Steno cum Typist

                            Responsibility

                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                            2 To prepare letterspayment reminders at defined intervals

                            3 To maintain petty cash book daily

                            Authority

                            1 Make payment of Rs20000 against approval by the Director (commercial)

                            2 Procure postal stamps and revenue stamps for office use

                            The responsibilities and authorities of Management Representatives include the following

                            a) Coordinating for the implementation and maintenance of the quality management

                            system with other head of the departments in the company

                            b) Coordinating and obtaining approval and updating the quality assurance manual

                            documented procedures detailed procedures and process maps

                            c) Reporting to management on the performance of the quality management including

                            needs for improvement through management review meetings

                            d) Ensuring awareness of customer requirements throughout the organization

                            System

                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                            quality control systems performance measurement systems order execution systems

                            Inventory control systems etc

                            Inventory Control System

                            Inventories constitute the most significant part of current assets of a majority of companies in

                            India Inventories are stock of the product a company is manufacturing for sale and

                            components that make up the product The various forms in which inventories exist in a

                            manufacturing company are raw materials work in progress and finished goods

                            66

                            A manufacturing firm will have substantially high level of all three kinds of inventories

                            While retail or wholesale firm will have a very high level of finished goods inventories and

                            no raw material and work in progress inventory

                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                            inventory control technique which is popularly known as FIFO method In this method raw

                            materials which bought first will be sent to the production department first The inventory

                            system of Cerebra integrated technologies limited is very effective to have a control over the

                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                            stocking It maintains the level of raw materials at equilibrium This system works by

                            estimating the production level for the next one-month and then it estimates the raw materials

                            required to meet the production for the next one month If the stock of raw materials is not

                            enough to meet the production level then it places an order for the raw materials that too one

                            month in advance so that the production will not be affected even in case of any

                            uncertainties

                            Order Execution System

                            The company receives the purchase order from its customer The purchase order may be in

                            terms of written format or a verbal order The overall responsibility for review of purchase

                            orders lies with the Managing Director As and when required Managing Director shall take

                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                            review of contract

                            The following are the various steps taken by the organization to execute a purchase order

                            from a customer

                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                            issued to the Managing Director for study

                            2 Managing Director shall study the technical and commercial requirements with

                            respect to the following

                            Technical

                            a Normalwitness pouring

                            b Third party inspection

                            67

                            c NDT requirements

                            d Acid Picking requirements

                            e Previous history of the product available in computer

                            Commercial

                            a Rate

                            b Delivery period

                            c Mode of Dispatch

                            d Mode of Payment

                            e Payment terms

                            f KSTCST Number of customer

                            g Dispatch destination address and mode of dispatch

                            h One copy is sent to customer

                            i One copy is filled to customer wise along with purchase order

                            3 Managing Director shall interact with the customer and get the necessary clarifications

                            regarding technical delivery and commercial conditions

                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                            in computer

                            5 The same shall be entered in computer and the purchase order shall be stamped

                            accordingly

                            6 An order acknowledgement shall necessarily have the following details other than items

                            grade and rate and delivery date

                            7 After the same is cleared by the Managing Director

                            8 The concerned production department shall have an access to order acceptance from

                            computer

                            9 The production department will go for producing the products as per the requirement of the

                            customer

                            10 The dispatch section will send the products to the customer as per their requirement

                            68

                            Shared value

                            Shared values include the core values which are the essential guiding principles doctrines

                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                            and the values it will uphold in determining corporate destiny

                            Cerebra integrated technologies limited Shared values have two variables They are as

                            follows

                            1 Mission

                            2 Corporate Objectives

                            Serve the community around through welfare schemes

                            In order to fulfill this shared value the Company is involving itself in many charity

                            activities Like providing the necessities for the local schools and giving donations to

                            charitable institutes

                            To become a Global entity for the supply of finished Cast components in wide range

                            of materials with highly committed and socially responsible employees

                            The company in order to become a global entity with highly committed and socially

                            responsible employees is putting all its efforts to make its employees skilled enough

                            to handle any complex job To make the employees skilful the company is organizing

                            training programs regularly The company is taking measures to create social

                            awareness among its employees

                            Strive towards making work environment safe and environment friendly

                            To make the working environment safe for the employees the company has provided

                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                            is also taking measures to minimize the harm to the environment by recycling the

                            sand and using it again for casting purpose

                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                            and supply products of high quality to the complete satisfaction of each and every

                            customer and thus achieve leadership in market as reputed and reliable supplies

                            Cerebra integrated technologies limited is giving due importance to the quality of its

                            products There by achieving a sense of satisfaction among its customers The

                            employees are made to perform the work with due concern to the quality of the

                            69

                            products Through its quality products the company wants to achieve leadership in

                            market as reputed and reliable supplies

                            Endeavoring to fulfill social responsibilities

                            The company in order to fulfill its social responsibility has undertaken many

                            community development projects which include donations to charitable institutions

                            and providing necessities for local schools etc besides the company has a huge

                            concern for environment Therefore it has made a policy to minimize harmful effects

                            on the environment

                            The company is committed to the following

                            Continual prevention of pollution reduction of waste and consumption of

                            resources in all its operations

                            Promote environmental awareness among all employees and ensure their

                            participation in implementing this environmental policy at their place of work

                            SWOT ANALYSIS

                            70

                            A scan of the internal and external environment is an important part of the strategic planning

                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                            Strength

                            71

                            1 Easy and timely availability of raw material

                            2 The company is having expertise Human resource

                            3 The company has equipped with latest technology

                            4 The company has good machines for manufacturing purpose

                            5 The company protects employees by giving safety equipments

                            Weakness

                            1 Lack of education among the workers in the lower cadre

                            2 They have not given the additional facilities like cab facilities etc

                            3 The company does not have its own products to sell It should rely heavily on

                            customer orders

                            4 Lack of space inside the production department

                            5 The company more depends on the casual workforce in its production

                            Opportunities

                            72

                            1 The company can expand its business in Europe which is a potential market for

                            industrial machines

                            2 By maintaining its quality of products the company can enter different foreign

                            markets

                            3 Presence of auto majors in the region especially in south India

                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                            quality of goods effectively and more efficiently

                            Threats

                            1 Pollution control norms laid by the government are getting stringent

                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                            With its cheap products they can kill domestic industries

                            3 Labour incentive

                            4 Expensive transportation cost

                            5 Industries heavily rely on non-renewable resources These resources may get

                            exhausted

                            FINDING AND CONCLUSION

                            73

                            Cerebra integrated technologies limited which are one of the IT solution industries

                            FINDINGS

                            The organization is not success in both domestic and export market to meet their

                            demand

                            The company is not providing proper training to their employees

                            The company is financially sound

                            Rising cost of raw materials

                            Products processing facilities are not enough

                            They should make more advertisements

                            The name Cerebra integrated technologies limited itself stands for quality and

                            pureness

                            CONCLUSION

                            74

                            The Cerebra integrated technologies limited having the good working environment The

                            employees are very happy to work is the Industry And this Industry is having good

                            Infrastructure facility to develop the employees And industry was taking well initiative To

                            strengthen their employees and also to improve the quality of life their employees

                            Cerebra integrated technologies limited industry has posted a good performance with all-

                            round improvement is production sales and profitability

                            Lastly I conclude that the company is having good market for their product but also it has to

                            give Advertisement for their product to create awareness in the minds of the customer The

                            prospects of the company continued to be positive And also the industry has delivering

                            superior value to the customerrsquos stake holders and other by providing good quality products

                            LEARNING EXPERIENCE

                            75

                            The training has created a sense of practical exposure and enlightenment in my mind as to

                            what actually an organization is and how theoretical concepts are practiced in with only

                            theatrical knowledge several management concepts were slightly difficult to analyze

                            However after implant training I have felt empowered with confidence to understand

                            different management concepts in a pragmatic manner

                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                            MBA I also came across real problems faced by organization in technology human

                            resources etc and the way in which the management tackled those problems

                            During this implant training I realized that management is a backbone of every organization

                            and without which every activity of organization will go haywire

                            I came to know the importance of Management Information System [MIS] in the

                            organization and how it assists the management in every aspect of its business and how it

                            helps the management in the process of decision-making

                            I came to know how communication acts as an important tool for the smooth functioning of

                            the organization and how we should communicate on different channels and with different

                            grades of peoples

                            As we all know that finance is lifeblood of every organization I personally had a look at the

                            finance department I came to know the importance of finance department and I came to

                            know the different tools they use to have a control over the liquidity position of the company

                            I came to know the importance of Managerial Knowledge such as planning organizing

                            staffing directing controlling and decision-making I came to know about the rules

                            regulation policies and procedures of the company and to what extent employees are

                            following the rules and regulation laid down by the management I came to know about the

                            punitive actions taken by the management against the individuals who breaks the rules and

                            regulation of the company

                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                            support and team spirit

                            76

                            In training also helped me in knowing the importance of group effort when compared to

                            individual effort in organization In addition importance of human relations was known

                            which helps the management getting the things done through its employees

                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                            help in my career It is about the working environment about dealing with the employees

                            about the attitude required to sustain in an organization and so on

                            In total I am very much benefited with this implant training Once again I thank the

                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                            out the implant training and expose myself to the corpor ate field and I thank all employers

                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                            continuous guidance to make this project work successful

                            77

                            BIBLIOGRAPHY

                            The companyrsquos Reports are

                            Quality Assurance Report

                            Production Report

                            Finance department Report

                            Marketing department Report

                            WEBSITE

                            wwwcerebracomputerscom

                            wwwwikipediacom

                            Financial report - Financial section in Cerebra integrated technologies limited

                            TEXT BOOKS

                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                            Edition) Pearson Education

                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                            Methods (8th Edition) Tata McGraw Hill

                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                            Edition) Tata McGraw-Hill

                            BOOKS

                            Company Magazines

                            Hand books Catalogue Journals amp Reports

                            78

                            • The future of any Company depends on its ability to-
                            • Responsibility and Authority
                            • Managing Director
                            • Responsibility
                            • Authority
                            • Director (Commercial)
                            • Responsibility
                            • Authority
                            • Manager Accounts
                            • Responsibility
                            • Authority
                            • Assistant Manager of Quality Assurance
                            • Responsibility
                            • Authority
                            • Supervisory Moulding
                            • Responsibility
                            • Authority
                            • Supervisor Maintenance
                            • Responsibility

                              Company profile

                              CEREBRA INTEGRATED TECHNOLOGIES LTD

                              Commenced its business in 1992 starting with the hardware sector amp later expanded to

                              provide software services IT training ampconsulting and today offers total IT training amp

                              consulting and today offers total IT solutions comprising LPO BPOampKPO Services

                              Cerebra is public limited company and services its customers are served through jars in the

                              USA ampUK cerebra is an ISO 9001 2008 company and all its products adhere to strict quality

                              contract standards

                              Cerebrate has over 50000 installation of PCs and service ace across the country cerebra has

                              survived the through times and is moving on achieve its mission being one among the top it

                              solutions provider in the globe

                              Started Integrated Technologies a partnership firm was established 25th July 1992 by

                              technocrats MrV Ranganathan Mr Guru Raj upadhay were into manufacturing computer

                              system and trading in peripherals components etc Cerebra were converted to a public

                              limited company limit in December 1993

                              15

                              Cerebra began its endeavor for backward integration started manufacturing motherboards

                              Add-on cards etc Company turned net worth positive bagged large order for contact

                              manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                              machines etc

                              VISION STATEMENT

                              To be a nimble amp effective IT Integration company

                              MISSION STATEMENT

                              To create value for customers through innovative IT solutions with a commitment to

                              excellence

                              To enable customers amp partners to leverage information technology to the fullest extent

                              To enable partners amp employees to deliver relevant amp proven technologies to customers

                              16

                              OBJECTIVES

                              The main objective of cerebra is to deliver a combination of proven software amp hardware

                              solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                              real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                              system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                              existing business of IT Infrastructure provide its customers a significant ROI advantage in

                              providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                              amp health care sectors amp provide solutions through its existing products amp components

                              With the vast experience of the team we have the process maturity to deliver turnkey solutions

                              The management team at cerebra has a combined experience of over 100 years in wireless amp

                              enterprise solutions

                              Continuous product review amp improvement in quality

                              Individually amp collectively all employees of cerebra integrated technologies limited

                              strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                              in the cost amp establish better employment

                              Ensure quality of personnel at all levels amp provide then the right work environment job

                              satisfaction amp professional challenges

                              Provide a healthy blend of employees who have grown with the organization amp those

                              selected from outside

                              Ensure employment of minimum number of personnel amp avoid surpluses

                              Motivate employees to be increasingly achievement oriented Identify personnel with

                              potential for growth

                              Provide adequate opportunities for personnel to improve the level of their professional

                              knowledge

                              Personnel with talent amp potential for growth to be developed to shoulder higher

                              responsibilities

                              To imbibe the spirit of quality in every employee in the organization amp promote team

                              work

                              PRODUCT PROFILE

                              17

                              The salient features of the company are

                              The company is known for quality PCBrsquos The company has designed developed and

                              manufactured special type of PCBrsquos are

                              Single sided PCBrsquos

                              Double sided PCBrsquos

                              Glass epoxy PCBrsquos

                              The company has having types of PCBrsquos

                              Manufacturing Design

                              The company is at present using the latest computerized design and drawing to achieve the high

                              standards applicable and the company is technically superior to other competitors in the market

                              The design department is headed by a qualified experienced manager with over twenty years of

                              experience in the design field being specially trained and assisted by qualified engineers

                              Surface mounts technology [SMT]

                              Surface mount device[SMD]

                              Quality

                              The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                              to quality norms at every stage of manufacture

                              Quality policy

                              Manufacture quality PCBrsquos to the satisfaction of our customers

                              Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                              the field of information technology comparable to the best in the world Cerebra with the active

                              involvement of all its employees shall strive to deliver products amp services of the highest quality

                              to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                              maintained at all levels of the organization amp shall be implemented through its adherence to

                              specific amp measurable quality objectives

                              TOTAL QUALITY PROCESS

                              18

                              The following basic principles of to achieve TQM and ISO for the organization

                              1 Customer Focus- Anticipation of future requirements

                              2 Leadership ndash Motivate his team

                              3 Process Approach- Value added activity

                              4 System Approach- Collection of Process

                              5 Involvement of people- How to motivate the people to achieve the desired goal

                              6 Continual improvement-

                              7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                              8 Mutually Beneficial Customers relationship

                              Standards in cerebra integrated technologies ltd

                              Design conforms to Indian standards specification

                              The PCBrsquos are provided with standard accessories can be provided on

                              request

                              Product Range

                              SMD resistor packages

                              Resistor- o4o2

                              o6o3

                              o8o5

                              1206=gt [regular]

                              1210

                              PCB ASSEMBLY FLOW CHART

                              19KIT IQA

                              1 COUNTING

                              2 VERIFYING FOR THE MAKE

                              3 VERFICATION WITH BOM

                              20

                              KITTING

                              KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                              SMD LODING

                              EQUIPMENT

                              A1BAKE BARE PCB FOR 4 HOUR 1000C

                              2 BAKE BGA FOR 4 HOURS 1250C

                              B1SCREEN PRINTER SETTING

                              2 PASTE SOFTING

                              3 SAMPLE PRINTING

                              4 PASTE POSITION amp SHAPE CHECKING

                              5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                              C1SMT PROGAMME FILE LOADING

                              2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                              3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                              D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                              DEK 248

                              PHILIPS TOPAZ

                              PHILIPS EMERALD

                              LCS FEEDER FOR BGA ampFINE PITCH

                              SMT TRAIL RUN

                              BOARD

                              WORKIN

                              SMT MOUNTING FOR MASS MFG

                              INSP BEFORE

                              REFLOW

                              CORRECTION

                              REFLOW

                              VISUAL INSPECTION

                              CORRECTION

                              21

                              SMT MOUNTING FOR MASS MFG

                              IPQC FOR 10

                              SAMPLING

                              DOUBLE

                              SIDED

                              PTH LOADING

                              COMPONENT PREPARATION

                              EQUIPMENT

                              STUFFING

                              VISUAL INSPECTION

                              CORRECTION

                              WAVE SOLDERING

                              VITRONICS SOLTEC WAVE SOLDERING MACHINE

                              LEAD

                              POST SOLDERING

                              TOUCH UP

                              PCB PRINTED CIRCUIT BOARD

                              22

                              POST SOLDERING

                              COMPONENT

                              MOUNTING

                              FINAL INSPECTION

                              IPQC FOR 10

                              SAMPLING

                              REWORK FUNCTIONAL

                              TESTEER

                              CORRECTION

                              FUNCTIONAL TESTER

                              LABELING

                              BARCODING

                              PACKING

                              OUT WARD STORES amp DESPATCH

                              WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                              PLAIN BOARDS

                              ASSEMBLY BOARD

                              Work Instruction

                              23

                              Title Philips GEM and Philips emerald

                              Purpose

                              The work instruction is applicable in cerebra integrated technologies ltd

                              Responsibility

                              All associates technical engineers and quality staffs are responsible for carrying out this quality

                              Precautions

                              Ensure operator wear heal strap or write strap and grounded while performing the quality

                              Procedure

                              1 Ensure machine is free from dust partials

                              2 Ensure machine is set as per prescribed parametersrsquo by process team

                              3 Ensure daily PML preventive maintains is done at the begin of the shift

                              4 Clear the components reject in provided in the machine on daily basis

                              5 Any feeders issues are found identity the same and report to the concern person

                              6 Switch off the machines when not in use

                              Title Pre reflow instruction

                              24

                              Purpose

                              The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                              during the PCBA assembly

                              Scope

                              This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                              technologies limited

                              Responsibility

                              All the associates Technicians engineers and quality r staff are responsible for carrying out of

                              this activity

                              Safety perception

                              a Ensure all concerned associates wearing wrist strap and grounded properly

                              b Store the pub assemblies in a antistatic bins trays or magazine

                              Procedure

                              Perform the inspection activity and check for

                              a Alignment of the components

                              b Missing components

                              c Orientation of the components

                              d Role of the components

                              e Mount manual placement components if any ensure nearby components are not disturbed

                              while manual maintaining

                              Process of qualification for reflow soldering

                              25

                              1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                              prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                              paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                              80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                              the good solder print Then more the predetermined no of PCBs for screen printing record

                              the set parameter

                              2 Place the SMD components using topaz and emerald pick and place machine using

                              correct program to operate the machine be for work instruction

                              3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                              the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                              and record the temp profile

                              4 After the reflow soldering carry out the visual inspection on all the cards record in the

                              process SMD inspection work sheet

                              5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                              defects is within control limit and if there is no problems then the process is qualified

                              TITLE POST REFLOW INSPECTION

                              26

                              PURPOSE

                              The purpose of this WI is to give the details of performing post reflow inspection in post

                              reflow inspection stage

                              SCOPE

                              This work instruction is applicable in cerebra integrated technologies ltd

                              Responsibility

                              All associates technical engineers and quality staffs are responsible for carrying out this

                              activity

                              Precautions

                              Ensure operator wear wrist strop and grounded while performing the activity

                              Procedures

                              27

                              1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                              2 Ensure operators perform inspection activity as per relevant documents like BOM

                              [bill of material] Pedro or reference cards if available

                              3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                              NCM [non-conformance material] area for rework

                              4 Ensure operator performs inspection through magnifier only

                              5 And inspection the PCB a for following defeats

                              Components value

                              Components alignment amp Orientation

                              Missing components tomb stone amp solder-balls

                              Extra components amp bridging

                              CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                              GOVERNMENT

                              Bharat sanchar nigam limited

                              Railways

                              ONGC

                              NIO

                              High courts

                              Post offices

                              CPWD

                              IGCAR

                              PUBLIC SECTOR UNITS

                              ITI LIMITED

                              HAL

                              28

                              NAL

                              BHEL

                              BEML

                              BEL

                              ECIL

                              CMC

                              OTHER MAJOR CUSTOMERS

                              KIOCL

                              VXL Instruments

                              Dickenson fowler ltd

                              KMF LTD

                              Stump vision

                              B-commerce Info system

                              Indian-Dept of Industries KSSIDC

                              CORPORATE

                              Pidilite Industries

                              Lucent

                              Alcate

                              Trent limited

                              Thermax

                              BPL

                              OTIS Group

                              Siemens

                              LampT

                              Himalaya Drugs

                              BANKS

                              Bank of India

                              29

                              Reserve Bank of India

                              Canara Bank

                              Union Bank of India

                              Allahabad Bank

                              UCO Bank

                              Vysya Bank

                              Infrastructure Management

                              As Enterprises scale their IT infrastructure to support business growth managing global

                              networks database applications becomes a herculean task which can over whelm internal

                              resources

                              Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                              Infrastructure Management services offer a complete portfolio of solutions amp for managing

                              enterprise It Infrastructures enable clients to

                              Reduce the total cost of IT operations

                              Focus limited IT resources on core business activities

                              Rationalize IT staffing costs

                              Optimize IT assets utilization

                              Facilitate service delivery

                              Improve uptime

                              HARDWARE

                              Contract Manufacturing EMS

                              30

                              Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                              Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                              place machines vitronics reflow amp soldering machines along with the latest equipments for

                              inspection amp quality control

                              Cerebra help companies to choose correct method of contract manufacturing to save money

                              time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                              that the customer is able to deliver world products to its customers

                              Cerebra provides EMS to customers who do not have the necessary infrastructure for

                              procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                              Computing solutions

                              Cerebra are one of the well known brands for personal computers servers laptops amp

                              workstations Cerebra range of products that cover entire IT requirements of its customers

                              Cerebra are able to offer end to end solution companies IT requirements

                              Desktop PCrsquos

                              Notebook

                              Servers

                              Networking

                              E-Waste Recycling Facility

                              Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                              players in this world which has huge potential not only in terms of generating huge revenues

                              amp profits for the company amp its share holders but also wants to contribute in big way the

                              green environment issues that have taken off cerebra recognize that it would be a big social

                              responsibility to truly set up a world class e-waste facility

                              In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                              facility in India The e-waste road map that this partnership will adopt would be chalked out

                              sin 3 phases

                              31

                              a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                              Indiarsquos largest recycle facility

                              b Second phases- Setting up of copper smelting plant amp other base metal extraction

                              plants

                              c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                              Cerebra have approached this partnership to provide technical amp Management

                              consultancy

                              1) Repair refurbish amp reuse of all electronic amp electrical equipment

                              2) Salvage components amp sell it back to the manufacturers concerned

                              3) Fully integrated e-waste management amp base metal recycling

                              4) PGM recovery amp its refining processes

                              5) Waste management at sources

                              6) Total support in scrap handling collection transport documentation shipping amp

                              [export] amp other areas

                              7) 100 recycling of all collected e-waste [zero land fill]

                              8) World class security system

                              9) Integrated EHS system [ISO amp OHSAS standard]

                              10) Web-based trading services amp accessibility

                              11) Logistics amp warehousing facility worldwide

                              12) Technical advice on plant layout

                              13) Training of technical personnel

                              14) Commissioning of day to day operations amp

                              15) Market support

                              SOLUTIONS

                              32

                              Cerebra specialize in the outsourced product development application software development

                              and offshore software outsourcing services in the enterprise and mobility areas We work

                              specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                              enhancement into the wireless and enterprise domains

                              bull Setting up a dedicated off-shore development center

                              bull Offshore product development services

                              bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                              bull SCM CRM Enterprise integration

                              We provide solutions for a dynamic environment where business and technology strategies

                              converge Our approach focuses on new ways of combining IT innovation in existing

                              business framework and also to leverage the clients existing IT infrastructure The activities

                              under this area of offerings are

                              bull Mobile Strategy formation

                              bull Infrastructure Design

                              bull Application Development

                              bull Data Synchronization

                              bull Enterprise Intranet on the move

                              Cerebra provides the solutions on various platforms like Windows mobile Symbian

                              Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                              solutions

                              bull LBS for content distribution

                              bull Logistics ndash last mile delivery

                              bull Bluetooth based content and coupon management

                              bull SCMCRM for retail houses including a mobileweb based POS

                              bull on field Sales and Support

                              bull RFIDBarcode integration for asset and inventory tracking

                              Achievements amp Awards

                              33

                              The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                              14000 for pollution standard

                              ORGANISATIONAL STRUCTURE

                              34

                              An organizational structure defines how job tasks are formally divided grouped amp co-

                              ordinate The chapter ii deals with the organizational structure the organization structure is a

                              complete Picture about the organization The structure of an organization plays a significant

                              role in charting out its path to success An efficient structure facilitates co-ordination amp

                              smooth intertwining of employees amp communication systems The organization adopts

                              different structural pattern at different stages of its lifecycle The form of an organization that

                              is evident in the way divisions departments functions amp people link together amp interact

                              Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                              may be represented by an organization chart The complexityrsquos structure is often proportional

                              to its size amp its geographic dispersal The traditional organization structure for many

                              businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                              BASIC ORGANIZATION STUCTURE

                              An organization is a social entity composed of two or more persons who work together

                              towards the attainment of common goals For the organization to work as a cohesive unit it is

                              essential that a formal structure of reporting amp control be established among the different

                              members of organizationhelliphellip

                              35

                              ORGANISATION CHART

                              CHAIRMAN

                              The above organization structure shows the following points

                              36

                              BOARD OF DIRECTORS

                              MANAGING DIRECTOR

                              EXECUTIVE DIRECTOR

                              DYGENRAL MANAGER

                              MANAGER-PERSONNAL amp ADMINISTRATION

                              MANAGER- PRODUCTION MAINTENANCE

                              MANAGER- DESIGNQC TRANSPORT

                              MANAGER PROJECT SECURITY amp VIGILANCE

                              MANAGER- PURCHASE STORES COMPUTER VACANT

                              MANAGER MARKETING

                              FINANCE MANAGER IC

                              DYMANAGER TPS

                              DYMANAGER QCTESTING

                              ASSTENGINEER- PURCHASE amp STORES

                              ASSTENGINEER- MAINTENANCETRANSPORT

                              ASSTENGINEER-TPS

                              ASSTENGINEER-TPSWINDING

                              ASSTENGINEER- QUALITY CONTROL

                              ASSTENGINEER- QUALITY CONTROL

                              1) Hierarchy relationship between different department members

                              2) Participative management

                              3) Cooperative work culture

                              4) Standardized of polices

                              5) Decentralized decision making system provided that some exceptions-

                              Valuable amp economical decisions are taken by top level management only So it is

                              centralized decision making

                              In all major decisions will be taken from board of directors they have full control over the

                              administration they will control the executive and general managers these board of directors

                              are selected by SAIL But the general manager of will have full control over the deputy

                              managers of project HRD production and material departments

                              These deputy managers will have full control over their respective area and they have a right

                              to take minor decisions regarding over their respective area

                              37

                              FUNCTIONAL AREAS

                              PRODUCTION DEPARTMENT

                              HUMAN RESOURCES DEPARTMENT

                              MARKETING DEPARTMENT

                              FINANCE DEPARTMENT

                              Production Department

                              Production department performs the function of producing finished goods from the basic raw

                              materials The manufacturing is headed by a group head whose main objective is to plan

                              execute co-ordinate and control all production activities with available resources inputs

                              equipment and facilities

                              Objectives

                              1 To ensure direct and co-ordinate the activities

                              2 To ensure Quality Output

                              The Main functions of this Department are as follows

                              1 Procure the Raw materials

                              2 Store the Raw materials which are procured

                              3 Process the raw materials which are procured in the production and to turn them into

                              finished goods

                              4 In addition not to stop in any circumstances but only to perform round the clock and

                              round the year

                              38

                              DIRECTOR

                              PERSONNEL MANAGER

                              Human Resource Department

                              The personnel department is one of the most important functional departments in every

                              organization Only with the help this department the organization can make efficient use of

                              the available work force for providing the desired product to the customer with desired

                              quality and reasonable price at the right time

                              Department Structure

                              The Personnel Manager is responsible for carrying out all the personnel management work

                              like recruitment selection training performance appraisal promotion wages and salary

                              employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                              from the Managing Director whenever necessary

                              The future of any Company depends on its ability to-

                              Train and upgrade skill sets of its employees

                              Extract and retain talent

                              Robust performance appraisal and reward system

                              Manage and full fill expectations

                              Evolve performance parameters with respect to key result areas

                              39

                              HUMAN RESOURCE DEVELOPMENT

                              Resource is any means of supply which can be drawn on when necessary To develop means

                              to grow mature and make progress in the desired direction Developing a human being in to

                              a resource means making him or her into a person of resourcefulness initiative wittedness

                              cleverness talent and ability

                              Human Resource Development is considered to be a super specialty of HRM It is a process

                              by which the employees of an organization are helped in planned and continuous manner to

                              acquire new capabilities and sharpen existing capabilities that may be required to perform

                              their present functions or expected future voles

                              HRD is a process which is geared towards developing the general enabling capabilities of

                              employees as individuals so that they can discover and exploit their own inner potential for

                              their own and or organization development purposes HRD strives to develop an

                              organizational culture where superior subordinate relationships team different sub units are

                              strong and contribute to the organizational health dynamisms and pride of employees

                              Training programs are as follows

                              FRESH ENTRANTS

                              Induction and orientation

                              COMPETENCE ENHANCEMENT

                              Technical

                              Multi skill training

                              Managerial

                              SPECIFIC AREA

                              Safety

                              Environment

                              Cost control and deduction

                              Quality

                              EXTERNAL TRAINING

                              OTHER AREAS

                              Hindi training

                              40

                              GOALS OF HRD

                              Development of individual capacity

                              Development of competitive in relations job being performed

                              Development of corporate approach

                              Development interpersonal relationship

                              Development of overall organization culture

                              Role of HRD

                              Human resources planning

                              Human resources accounting

                              Human resources allocation and role planning

                              Human resources training and development

                              Human resources maintenance

                              Climate development of HRD

                              Activities of HRD

                              Training need identification

                              Training needs assessment

                              Training needs justification

                              Budgeting and controlling of cost

                              Selection of learning process

                              Planning designing conducting the training procedure

                              Evolution of program through the trainee and feedback records

                              41

                              Training Objectives

                              To help the trainee

                              To improve knowledge skill attitude amp performance

                              To develop competence to increase productivity

                              To prepare for greater responsibility

                              To improve interpersonal relationship

                              To equip with modern tools amp techniques of to harness best of the human resources

                              and maintains industrial harmony

                              Modern how to develop self and his subordinates

                              Recruitment sources

                              This company considers both internal and external sources for recruitment Internal sources

                              include the employees who are already on the payroll Whenever any vacancy occurs

                              somebody within the organization with necessary qualification is promoted to that job

                              External sources are obtained by giving advertisements in state and local newspapers

                              Recruitment

                              It is the process of searching for prospective employees and stimulating them to apply for

                              jobs in the organization so that the right person for accomplishing organization and

                              departmental objectives will fill up organization vacancies

                              In order to ensure that the right type of persons are available to the concern in the right

                              number at the right place the following steps are taken

                              The candidate will be given an application form through which the Personnel Manager can

                              come to know about the candidate with respect to the following

                              Educational qualification

                              Experience

                              Skills possessed by the candidate

                              Salary expecting

                              42

                              Screening of Applications

                              Interview

                              Physical Examination

                              Placement

                              Selection

                              The intention of the selection process is to choose the best-qualified and suitable candidate

                              for unfilled jobs The objective of the selection decision is to choose the individual who can

                              most suitably perform the given job

                              The selection procedure is essentially a series of steps through which additional information

                              is secured about the applicant at any stage the candidate may be rejected due to non-

                              compatibility Therefore selection is actually a negative process of rejecting the unit

                              candidates

                              The selection procedure followed by the company is as follows

                              Training and Development

                              The company gives only on-the-job training Usually on-the-job methods of training are as

                              follows

                              Job rotation

                              Coaching

                              Job instruction

                              Committee assignments

                              43

                              After the selection of candidates the candidates will be given on-the-job training in an

                              organization for 1 year If the candidate performance in this year is satisfactory as per the

                              requirement of the company then the candidate is selected as an employee for the company

                              This period of 1 year is known as the probationary period for the candidate When the

                              performance of the candidate is unsatisfactory then the company will provide further training

                              to the candidate to make him fully equipped to work in the organization

                              Safety of the Employees

                              1 Safety shoes will be given to every shop floor employee once in 6 months

                              2 Safety uniform will be given to every shop floor employees

                              3 Pairs of uniform will be given once in a year

                              4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                              group insurance as well

                              5 Every employee in the organization will be medically examined once a year

                              Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                              1st shift-----------------------------6am to 2pm

                              2nd shift----------------------------2pm to 10pm

                              Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                              Wages

                              Wages in the wide sense mean any economic compensation paid by the employer under some

                              contract to his worker for the services rendered by him

                              In this company the wages are fixed according to the government norms At the time of

                              appointment the company fixes the wages which is higher than the government norms After

                              a certain period the wages will be fixed according to the experience of the worker

                              44

                              Absenteeism

                              An absentee is a person who habitually stays away from the job There are several causes for

                              absenteeism which are as follows

                              Maladjustment with the working condition

                              Industrial fatigue

                              Alcoholism

                              Low level of wages

                              Family problems

                              Unhealthy working conditions

                              Unsound personnel policies

                              The company follows a procedure with respect to absenteeism If the worker is frequently

                              absent show cause notice is given If the absence is continued by the worker maximum

                              three-show cause notices are given If the absence is continued then the company will issue a

                              charge sheet If the absence is further continued the management conducts an in-house

                              enquiry During the enquiry the management decides as to whether the worker should

                              continue in his job or not

                              Performance appraisal

                              Production head or Works Manager will give the questionnaire to the employees working in

                              the production department and based on their answers for the questions the ranking will be

                              given for each worker and depending upon the rank the worker will be put in the certain

                              position

                              If any worker scores less marks then he will be made to work hard and achieve the goal

                              They will tell him his weakness and strengths in the particular field and motivate him to

                              achieve his goal and rectify his mistakes for achieving the organizational objectives

                              45

                              Promotion

                              In this company the promotion is given based on seniority-cum-merit The management will

                              also take the following considerations while promoting an employee

                              Behavior of the worker

                              Attendance of the worker

                              Efficiency of the worker

                              46

                              Marketing Department

                              The marketing department performs marketing activity by supplying the products to the

                              customers within the mentioned time and the product is transferred to the domestic customers

                              by the road transportation and overseas customers by means of ships

                              Marketing Channels

                              Marketing channel decisions are among the most critical decisions facing marketing The

                              channels chosen intimately affect all other marketing decisions

                              As the company is a manufacturing concern it undertakes the following type of marketing

                              channels

                              The company gets order directly from its customers and it directly delivers the finished

                              products to its customers as it has producer-customer type of marketing channel

                              Marketing Strategies

                              Usually the Company follows the following marketing strategies

                              Quick delivery

                              Better quality

                              Service after sales

                              47

                              CUSTOMERS

                              COMPANY

                              Marketing Segmentation

                              Market segmentation means dividing the market into different segments or sectors In this

                              company market segmentation is made on the basis of components

                              Packaging

                              Packaging is normally not done for rough castings unless it is specified by the customer in

                              which case due care shall be taken to follow the customerrsquos specification only nice castings

                              are packed in the boxes

                              Handling of customer complaints

                              The details of customersrsquo complaints corrective action taken etc shall be

                              recorded on corrective action report and a copy shall be sent to the customer

                              Whenever possible customer confirmation is obtained

                              Managing Director shall forward the same to the Manager-Quality control for the

                              investigation

                              Based on the result of investigation the complaints are bifurcated as Genuine

                              Casual complaints

                              All genuine complaints are thoroughly investigated and a suitable corrective and

                              preventive action is taken recorded and given to the concerned department for

                              further action

                              All casual complaints from the customer are informed accordingly

                              The managing director shall receive complaints from the customers A complaint

                              number is allotted and an acknowledgement is sent to customers

                              Records

                              The following records shall be maintained by marketing department

                              1 Enquiries and Quotation

                              2 Purchase orders from customer and its Amendments

                              3 Verbal order

                              4 Order Acceptance

                              5 Delivery challen cum Invoice

                              48

                              Finance Department

                              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                              pool of funds These funds come from a variety of sources investors or shareholders

                              creditors who lend in money and past earnings retained in business Funds provided from

                              these sources are committed to a number of uses Fixed assets used in production of a product

                              or service inventory used in production of marketable goods cash and securities used for

                              transaction and liquidity purposes

                              The sales of the company are accompanied with sales bills which are generated from

                              computer The terms of sales varies from 30 days 60 days and for few customers the

                              document is sent through Bank for payment

                              The export sales are against payment through Bank with a credit period of 45 days from the

                              date of shipment

                              The purchase of raw materials component parts and consumables are affected against a credit

                              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                              day of the month irrespective of the material receipt date

                              Department Structure

                              DIRECTOR COMMERCIAL

                              FINANCE MANAGER

                              CASHIER STENO TYPIST

                              The main functions of Finance Department are as follows

                              1 Making the payment as salary to the employees

                              2 Meeting the manufacturing expenses of the organization

                              3 Preparing financial statement of the organization

                              4 Maintaining the liquidity position of the company

                              5 Helping the management in taking financial decision

                              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                              7 Making payments to the suppliers

                              8 Receiving receipts from the customers

                              49

                              Accounting Procedure

                              The company follows cash and credit basis of accounting of its income and expenditures

                              The income of the company is fo0rm sale of castings development of patterns for new items

                              and by sale of bye products The major expenditures are power charges manufacturing

                              expense labour raw materials and consumable spares administrative and selling expense

                              interest

                              The following are the books and records maintained by cerebra integrated technologies

                              Limited

                              Subsidiary BooksRecords

                              This register is maintained to keep track of the material in-warded GRN wise and to enable to

                              effect payment on the due dates on the basis of the credit terms Immediately after accepting

                              the material by store and counter signed by the quality Assurance Department the necessary

                              entries are made in the registrar

                              Customer RegisterBill Register

                              This register is maintained to keep track of the sales made to each and individual customer

                              The follows are maintained customer wise and the detail of invoice number and date and

                              value with cumulative value is maintained in the register This register also helps to make

                              follow up for payment The entries in the register are made immediately after the invoice is

                              generated from the computer

                              The receipt of payment against each customer and invoice is also entered in the register to

                              enable to know the balance outstanding customer wise

                              Salary advance register

                              This register is maintained to know the advance outstanding employee wise Immediately

                              after issue of advance the necessary entries are made in this register Similarly after receipt

                              of advance through slips the entries are made in this register to know the exact balances of

                              advance employee wise

                              50

                              Customer Rejection Register

                              This register is maintained to keep track of customer rejection of castings

                              Immediately after receipt of rejected castings the GRN is made and the entries are made in

                              the computer and the computer list is enclosed with the GRN to made entries in the customer

                              rejection register where in the details of rejection via invoice number grade quantity and

                              weight value excise duty sales tax and forwarding are made

                              Books of Accounts

                              Petty Cash Book

                              This is day book maintained by the cashier by making necessary entries of receipt of cash and

                              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                              the Director and then necessary entries are made in the books through computer

                              The vouchers should be filled in all respect with date debitcredit account name paid to the

                              received from whom amount in words and figures If the payment is made above Rs500-

                              necessary signatures should be taken on affixing rupee one revenue stamp

                              Bank book

                              Since the company has availed cash credit and bill discounting facility from bank two

                              separate bank books for cash credit and bill discounting are maintained

                              The receipt of payment through chequedemand draft and payment through chequedemand

                              draft is maintained in the register The balance of the book should tally with the balance in

                              the books of accounts maintained in a computer

                              In the bill discounting register The bills lodged with bankers for discounting are entered and

                              the over draw amount against the discounted bills necessary credit entries are made in the

                              register to arrive at the actual balance against the sanctioned working capital

                              51

                              General ledger

                              This ledger gives the details of transactions effected by the company at any point of time The

                              receipt and payment of cash as well as the receipt and payment of bank are posted to

                              respective accounts in the general ledger This ledger should be updated on day to day basis

                              to know the actual balance of each account The trail balance and receipt and payment are

                              made at each month end which should necessarily tally The profit and loss account is also

                              arrived on the basis of the trail balance which can be arrived month wise quarterly half

                              yearly or yearly

                              Inventory management

                              Inventories constitute the most significant part of current assets of a majority of companies

                              in India Inventories are stock of the product a company is manufacturing for sale and

                              components that make up the product The various forms in which inventories exist in a

                              manufacturing company are raw materials work in progress and finished goods

                              A manufacturing firm will have substantially high level of all the three kinds of inventories

                              While retail or wholesale firm will have a very high level o finished goods inventories and

                              no raw material and work in progress inventory

                              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                              of inventory control technique which is popularly known as FIFO method In this method

                              raw material which bought first will be sent to the production department first

                              Cost of production

                              The following items determine the cost of production of the product

                              Price of raw materials

                              Labour costs

                              Other production costs

                              Market condition

                              52

                              Mode of Payment

                              1 Advance Payment

                              The firm takes an advance payment of 20 to 25 of price from the new customers

                              2 Credit

                              The firm gives credit facility to its old customers which is secured by the following

                              - Invoice performance credit

                              - Letter of credit

                              53

                              CERBRA INTEGRATED

                              TECHNOLOGIES LIMITED

                              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                              CONSOLIDATEDBALANCESHEETAS 30-9-2010

                              54

                              Particulars 30-9-2010 30-9-2009

                              INCOME

                              Sales amp Services 588808535 503398844

                              Other Income 8458654 1291991

                              TOTAL 597267189 504690834

                              EXPENDITURE

                              Materials 565924569 471247636

                              Manufacturing amp Administration Expenses 15640011 16247496

                              Marketing Expenses 249660 127791

                              Interestamp Financial Charges 248640 382737

                              Depreciation 1588627 2055635

                              TOTAL 583651507 490061295

                              Profit Before Extraordinary Items 13615681 14629539

                              Profit [loss] Before Taxation 13615681 14629539

                              Provision for Taxation

                              MAT 2524347 (1894)

                              Profit[loss] after tax transferred to balance 11091334 14631433

                              Sheet

                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                              55

                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                              Sources of funds

                              Share Holderrsquos Funds 159555820 150740820

                              Share Application Money 29211000 5643501

                              Reserves amp Surplus 242157224 242157224

                              Minority interest 334875 ------

                              Grand Total 431258919 398541545

                              Application of funds

                              Fixed Assets

                              Gross Block 46078186 46259057

                              Less Depreciation 28342562 26103945

                              Net Block 17735625 20155113

                              Deferred Tax Assets 63249 ----

                              Investment cost 2000 2000

                              Current Assets Loans amp Advances

                              Sundry Debtors 318650954 337538013

                              Cash amp Bank Balance 12439646 9113641

                              Loans amp Advances 114671053 45651808

                              445761654 392303462

                              Less Current Liabilities amp Provisions

                              Current Liabilities 293343081 290079690

                              Provisions 2810681 1999

                              Net Current Assets 149607892 102221773

                              Profit amp loss Account 263850154 276162659

                              Grand Total 431258919 398541545

                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                              late 1970s to help managers address the difficulties of change The model shows that

                              organizational immune systems and the many interconnected variables involved make change

                              complex and that an effective change effort must address many of these issues

                              simultaneously This is often a daunting managerial challenge

                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                              (subordinate goals) Skill

                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                              Richard defines that it was because of these factors the Japanese companies excelled over

                              American firms A very important feature of this Model is that McKinsey consultants in their

                              studies of several firms have extensively tested it

                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                              major premise of the model is that many performances related issues are rooted among the 7

                              factors outlines This study is important from a strategic marketing Organizational

                              performances related issues are rooted among the 7 factors outlines These 7s are

                              interconnected aligned and working together in high performing organizations

                              56

                              Structure

                              The organizational structure of the company is based on the functional departments and the

                              decision taken from top-level management of the company For analyzing and for taking

                              decision the top management will consult the functional managers performance of various

                              tasks in departments will be assigned to its functional head

                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                              associated information that shows who reports to whom and how tasks are both divided up and

                              integrated

                              Skill

                              Usually in a foundry Industry two types of skills are required They are as follows

                              1 Administrative skills

                              2 Technical skills

                              Administrative Skills

                              Administrative skills are those skills which are very much necessary for office staff It

                              involves managing the resources of the organization Cerebra integrated technologies limited

                              is doing everything to impart these skills in its employees When the candidate is selected he

                              will be given an on-the-job training for about 1 year and also training in each department to

                              make the candidate familiar with the organization Every month a training program will be

                              conducted wherein personalities having expertise in various fields give lectures

                              Technical Skills

                              Technical skills are those skills which are directly concerned with the production Shop-

                              floor employees are expected to possess these skills to carry out the production activity

                              smoothly

                              In Cerebra integrated technologies limited they give more importance to technical

                              knowledge than educational qualification

                              57

                              Different training programs are conducted to impart technical skills among employees When

                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                              the company gets its employees trained by external training agencies Guest lectures are

                              arranged once in a month to help the employees update their knowledge with the industry

                              level

                              Cerebra integrated technologies limited continuously monitors the performance of the

                              employees of various departments and identifies the training needs to be given for employees

                              and for enhancing the skills of the employees

                              Style

                              The company follows a centralized system of decision-making Only the top management

                              takes the decisions and the suggestions of the lower level employees are taken into

                              consideration

                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                              purchasing activity as the parameter When the raw materials for production are out of stock

                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                              approach

                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                              comes to decision making Only the persons who are in higher authority take decisions about

                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                              management For eg While taking decisions regarding purchase only the MD and Director

                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                              material and tenders The higher authorities do everything There is no participative

                              approach and most of the employees have no or very little knowledge about all the aspects of

                              the companyrsquos administration

                              58

                              Strategy

                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                              followed by systematic action and allocation of resources to achieve corporate goals

                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                              competition through its quality products with reasonable price To price their products

                              reasonable they should minimize the cost as much as possible One way of doing this is by

                              waste elimination

                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                              advance before starting production activity By using the good quality of raw materials the

                              company can produce quality output without any damages or cracks in the castings Thus

                              reducing the wastage

                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                              Ie by carrying out the production activity according to the procedure and under watchful

                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                              commit any wrongdoing

                              Staff

                              Responsibility and Authority

                              The company has defined responsibilities and authorities in order to facilitate effective

                              implementation of quality management and these are communicated to relevant persons in

                              the organization

                              59

                              Managing Director

                              Responsibility

                              1 Overall control of the company

                              2 Ultimate responsibility for product quality

                              3 Responsibility for customer satisfaction

                              4 Responsibility for marketing

                              5 New product development and process improvement

                              6 Growth and profit

                              Authority

                              1 Approve quality assurance manual

                              2 Interact with customers

                              3 Approve capital goods

                              4 Release the product whenever there is ambiguity

                              5 Disposal of non-conforming products

                              6 Sign cheque

                              Director (Commercial)

                              Responsibility

                              1 Responsible for purchasing and supplier development

                              2 Financial management including cash flow management

                              3 Responsible for storersquos management

                              4 Administration and personnel management

                              5 Functions of managing director in his absence

                              Authority

                              1 Sign the purchase order

                              2 Sign cheques

                              3 Prepare the yearly budget and follow up

                              4 Interact with statutory bodies and maintain records

                              60

                              Works Manager

                              Responsibility

                              1 Overall responsibility for production planning and control

                              2 Overall responsibility for pattern equipment and product quality

                              3 Safety and house-keeping of entire company

                              4 Upkeep of all equipment

                              5 Process improvement and productivity

                              6 Training of production and quality control personnel

                              7 Upkeep of relevant records

                              Authority

                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                              reaching customer on time

                              2 Introduce new production methodsmaterial to improve productivity and quality

                              Manager Maintenance

                              Responsibility

                              1 Monitor and control the activity of the administration office

                              2 Upkeep of statutory records

                              3 Make payment to suppliers on due date

                              4 Housekeeping in respective areas

                              Authority

                              1 Prepare and send chequesDDrsquos

                              61

                              Manager Accounts

                              Responsibility

                              1 Account all the vouchers and bills after acceptance from stores

                              2 Maintain books of accounts

                              3 Update all the accounts regularly

                              4 Prepare financial statement at defined intervals

                              5 Update the salary advance register

                              6 Housekeeping in respective areas

                              Authority

                              1 Enter accounts data into the computer

                              2 Raise debitcredit notes

                              3 Issue stamped receipts for the payment received

                              Assistant Manager Quality Control

                              Responsibility

                              1 NDT inspection

                              2 Inspection of castings in first second and final stage

                              3 Upkeep of related records

                              4 Housekeeping in respective department

                              Authority

                              1 Authorized to inspect and release the product for next stages

                              62

                              Assistant Manager of Quality Assurance

                              Responsibility

                              1 Incoming and in-process inspection

                              2 Overall responsibility of calibration of EMTE

                              3 Training of quality assurance personnel

                              Authority

                              1 Accept the product at inward good stage

                              2 Approve the liquid metal before pouring

                              Chemist

                              Responsibility

                              1 Charge calculation

                              2 Inspection of incoming materials

                              3 Mechanical testing

                              4 Housekeeping in the related areas

                              Authority

                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                              Manager

                              63

                              Marketing and Administration Officer

                              Responsibility

                              1 Delivery challan cum invoice preparation with its related activities

                              2 Central excise formalities and related activities

                              3 Cash handling

                              4 Upkeep and maintenance of the following records

                              Authority

                              1 Purchase stationery

                              2 Co-ordinate with central excise department on behalf of the company

                              Supervisory Moulding

                              Responsibility

                              1 Allocate the work for the workers based on planning

                              2 Arrangements for production of moulding core as per planning and documented

                              procedures

                              3 Inspection of pattern and core box before and while production

                              4 Ensure correct mixing of sand as per procedure

                              5 To maintain a clean and neat working environment

                              Authority

                              1 Authorize to reject mouldscores in consent with assistant manager company

                              Supervisor Maintenance

                              Responsibility

                              1 General house-keeping in all area

                              2 Attending machine break down

                              3 Arrangement for lining preparation

                              64

                              Authority

                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                              consent with the directors

                              Supervisor Inspection

                              Responsibility

                              1 Inspection of castings in all stores

                              2 Final clearance of castings before dispatch

                              Authority

                              1 Authority to clear material for dispatch in consent with Assistant Manager

                              Purchase Officer

                              Responsibility

                              1 Local purchase

                              2 Cash purchase

                              3 Out station purchase follow up as and when assigned

                              4 Attending bank work

                              Authority

                              1 Authorized to procure material from approved supplier in consent with Director

                              (commercial)

                              65

                              Cashier Steno cum Typist

                              Responsibility

                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                              2 To prepare letterspayment reminders at defined intervals

                              3 To maintain petty cash book daily

                              Authority

                              1 Make payment of Rs20000 against approval by the Director (commercial)

                              2 Procure postal stamps and revenue stamps for office use

                              The responsibilities and authorities of Management Representatives include the following

                              a) Coordinating for the implementation and maintenance of the quality management

                              system with other head of the departments in the company

                              b) Coordinating and obtaining approval and updating the quality assurance manual

                              documented procedures detailed procedures and process maps

                              c) Reporting to management on the performance of the quality management including

                              needs for improvement through management review meetings

                              d) Ensuring awareness of customer requirements throughout the organization

                              System

                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                              quality control systems performance measurement systems order execution systems

                              Inventory control systems etc

                              Inventory Control System

                              Inventories constitute the most significant part of current assets of a majority of companies in

                              India Inventories are stock of the product a company is manufacturing for sale and

                              components that make up the product The various forms in which inventories exist in a

                              manufacturing company are raw materials work in progress and finished goods

                              66

                              A manufacturing firm will have substantially high level of all three kinds of inventories

                              While retail or wholesale firm will have a very high level of finished goods inventories and

                              no raw material and work in progress inventory

                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                              inventory control technique which is popularly known as FIFO method In this method raw

                              materials which bought first will be sent to the production department first The inventory

                              system of Cerebra integrated technologies limited is very effective to have a control over the

                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                              stocking It maintains the level of raw materials at equilibrium This system works by

                              estimating the production level for the next one-month and then it estimates the raw materials

                              required to meet the production for the next one month If the stock of raw materials is not

                              enough to meet the production level then it places an order for the raw materials that too one

                              month in advance so that the production will not be affected even in case of any

                              uncertainties

                              Order Execution System

                              The company receives the purchase order from its customer The purchase order may be in

                              terms of written format or a verbal order The overall responsibility for review of purchase

                              orders lies with the Managing Director As and when required Managing Director shall take

                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                              review of contract

                              The following are the various steps taken by the organization to execute a purchase order

                              from a customer

                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                              issued to the Managing Director for study

                              2 Managing Director shall study the technical and commercial requirements with

                              respect to the following

                              Technical

                              a Normalwitness pouring

                              b Third party inspection

                              67

                              c NDT requirements

                              d Acid Picking requirements

                              e Previous history of the product available in computer

                              Commercial

                              a Rate

                              b Delivery period

                              c Mode of Dispatch

                              d Mode of Payment

                              e Payment terms

                              f KSTCST Number of customer

                              g Dispatch destination address and mode of dispatch

                              h One copy is sent to customer

                              i One copy is filled to customer wise along with purchase order

                              3 Managing Director shall interact with the customer and get the necessary clarifications

                              regarding technical delivery and commercial conditions

                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                              in computer

                              5 The same shall be entered in computer and the purchase order shall be stamped

                              accordingly

                              6 An order acknowledgement shall necessarily have the following details other than items

                              grade and rate and delivery date

                              7 After the same is cleared by the Managing Director

                              8 The concerned production department shall have an access to order acceptance from

                              computer

                              9 The production department will go for producing the products as per the requirement of the

                              customer

                              10 The dispatch section will send the products to the customer as per their requirement

                              68

                              Shared value

                              Shared values include the core values which are the essential guiding principles doctrines

                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                              and the values it will uphold in determining corporate destiny

                              Cerebra integrated technologies limited Shared values have two variables They are as

                              follows

                              1 Mission

                              2 Corporate Objectives

                              Serve the community around through welfare schemes

                              In order to fulfill this shared value the Company is involving itself in many charity

                              activities Like providing the necessities for the local schools and giving donations to

                              charitable institutes

                              To become a Global entity for the supply of finished Cast components in wide range

                              of materials with highly committed and socially responsible employees

                              The company in order to become a global entity with highly committed and socially

                              responsible employees is putting all its efforts to make its employees skilled enough

                              to handle any complex job To make the employees skilful the company is organizing

                              training programs regularly The company is taking measures to create social

                              awareness among its employees

                              Strive towards making work environment safe and environment friendly

                              To make the working environment safe for the employees the company has provided

                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                              is also taking measures to minimize the harm to the environment by recycling the

                              sand and using it again for casting purpose

                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                              and supply products of high quality to the complete satisfaction of each and every

                              customer and thus achieve leadership in market as reputed and reliable supplies

                              Cerebra integrated technologies limited is giving due importance to the quality of its

                              products There by achieving a sense of satisfaction among its customers The

                              employees are made to perform the work with due concern to the quality of the

                              69

                              products Through its quality products the company wants to achieve leadership in

                              market as reputed and reliable supplies

                              Endeavoring to fulfill social responsibilities

                              The company in order to fulfill its social responsibility has undertaken many

                              community development projects which include donations to charitable institutions

                              and providing necessities for local schools etc besides the company has a huge

                              concern for environment Therefore it has made a policy to minimize harmful effects

                              on the environment

                              The company is committed to the following

                              Continual prevention of pollution reduction of waste and consumption of

                              resources in all its operations

                              Promote environmental awareness among all employees and ensure their

                              participation in implementing this environmental policy at their place of work

                              SWOT ANALYSIS

                              70

                              A scan of the internal and external environment is an important part of the strategic planning

                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                              Strength

                              71

                              1 Easy and timely availability of raw material

                              2 The company is having expertise Human resource

                              3 The company has equipped with latest technology

                              4 The company has good machines for manufacturing purpose

                              5 The company protects employees by giving safety equipments

                              Weakness

                              1 Lack of education among the workers in the lower cadre

                              2 They have not given the additional facilities like cab facilities etc

                              3 The company does not have its own products to sell It should rely heavily on

                              customer orders

                              4 Lack of space inside the production department

                              5 The company more depends on the casual workforce in its production

                              Opportunities

                              72

                              1 The company can expand its business in Europe which is a potential market for

                              industrial machines

                              2 By maintaining its quality of products the company can enter different foreign

                              markets

                              3 Presence of auto majors in the region especially in south India

                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                              quality of goods effectively and more efficiently

                              Threats

                              1 Pollution control norms laid by the government are getting stringent

                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                              With its cheap products they can kill domestic industries

                              3 Labour incentive

                              4 Expensive transportation cost

                              5 Industries heavily rely on non-renewable resources These resources may get

                              exhausted

                              FINDING AND CONCLUSION

                              73

                              Cerebra integrated technologies limited which are one of the IT solution industries

                              FINDINGS

                              The organization is not success in both domestic and export market to meet their

                              demand

                              The company is not providing proper training to their employees

                              The company is financially sound

                              Rising cost of raw materials

                              Products processing facilities are not enough

                              They should make more advertisements

                              The name Cerebra integrated technologies limited itself stands for quality and

                              pureness

                              CONCLUSION

                              74

                              The Cerebra integrated technologies limited having the good working environment The

                              employees are very happy to work is the Industry And this Industry is having good

                              Infrastructure facility to develop the employees And industry was taking well initiative To

                              strengthen their employees and also to improve the quality of life their employees

                              Cerebra integrated technologies limited industry has posted a good performance with all-

                              round improvement is production sales and profitability

                              Lastly I conclude that the company is having good market for their product but also it has to

                              give Advertisement for their product to create awareness in the minds of the customer The

                              prospects of the company continued to be positive And also the industry has delivering

                              superior value to the customerrsquos stake holders and other by providing good quality products

                              LEARNING EXPERIENCE

                              75

                              The training has created a sense of practical exposure and enlightenment in my mind as to

                              what actually an organization is and how theoretical concepts are practiced in with only

                              theatrical knowledge several management concepts were slightly difficult to analyze

                              However after implant training I have felt empowered with confidence to understand

                              different management concepts in a pragmatic manner

                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                              MBA I also came across real problems faced by organization in technology human

                              resources etc and the way in which the management tackled those problems

                              During this implant training I realized that management is a backbone of every organization

                              and without which every activity of organization will go haywire

                              I came to know the importance of Management Information System [MIS] in the

                              organization and how it assists the management in every aspect of its business and how it

                              helps the management in the process of decision-making

                              I came to know how communication acts as an important tool for the smooth functioning of

                              the organization and how we should communicate on different channels and with different

                              grades of peoples

                              As we all know that finance is lifeblood of every organization I personally had a look at the

                              finance department I came to know the importance of finance department and I came to

                              know the different tools they use to have a control over the liquidity position of the company

                              I came to know the importance of Managerial Knowledge such as planning organizing

                              staffing directing controlling and decision-making I came to know about the rules

                              regulation policies and procedures of the company and to what extent employees are

                              following the rules and regulation laid down by the management I came to know about the

                              punitive actions taken by the management against the individuals who breaks the rules and

                              regulation of the company

                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                              support and team spirit

                              76

                              In training also helped me in knowing the importance of group effort when compared to

                              individual effort in organization In addition importance of human relations was known

                              which helps the management getting the things done through its employees

                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                              help in my career It is about the working environment about dealing with the employees

                              about the attitude required to sustain in an organization and so on

                              In total I am very much benefited with this implant training Once again I thank the

                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                              out the implant training and expose myself to the corpor ate field and I thank all employers

                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                              continuous guidance to make this project work successful

                              77

                              BIBLIOGRAPHY

                              The companyrsquos Reports are

                              Quality Assurance Report

                              Production Report

                              Finance department Report

                              Marketing department Report

                              WEBSITE

                              wwwcerebracomputerscom

                              wwwwikipediacom

                              Financial report - Financial section in Cerebra integrated technologies limited

                              TEXT BOOKS

                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                              Edition) Pearson Education

                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                              Methods (8th Edition) Tata McGraw Hill

                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                              Edition) Tata McGraw-Hill

                              BOOKS

                              Company Magazines

                              Hand books Catalogue Journals amp Reports

                              78

                              • The future of any Company depends on its ability to-
                              • Responsibility and Authority
                              • Managing Director
                              • Responsibility
                              • Authority
                              • Director (Commercial)
                              • Responsibility
                              • Authority
                              • Manager Accounts
                              • Responsibility
                              • Authority
                              • Assistant Manager of Quality Assurance
                              • Responsibility
                              • Authority
                              • Supervisory Moulding
                              • Responsibility
                              • Authority
                              • Supervisor Maintenance
                              • Responsibility

                                Cerebra began its endeavor for backward integration started manufacturing motherboards

                                Add-on cards etc Company turned net worth positive bagged large order for contact

                                manufacturing from Indian and USA customers for energy meters RFJD products ticketing

                                machines etc

                                VISION STATEMENT

                                To be a nimble amp effective IT Integration company

                                MISSION STATEMENT

                                To create value for customers through innovative IT solutions with a commitment to

                                excellence

                                To enable customers amp partners to leverage information technology to the fullest extent

                                To enable partners amp employees to deliver relevant amp proven technologies to customers

                                16

                                OBJECTIVES

                                The main objective of cerebra is to deliver a combination of proven software amp hardware

                                solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                                real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                                system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                                existing business of IT Infrastructure provide its customers a significant ROI advantage in

                                providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                                amp health care sectors amp provide solutions through its existing products amp components

                                With the vast experience of the team we have the process maturity to deliver turnkey solutions

                                The management team at cerebra has a combined experience of over 100 years in wireless amp

                                enterprise solutions

                                Continuous product review amp improvement in quality

                                Individually amp collectively all employees of cerebra integrated technologies limited

                                strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                                in the cost amp establish better employment

                                Ensure quality of personnel at all levels amp provide then the right work environment job

                                satisfaction amp professional challenges

                                Provide a healthy blend of employees who have grown with the organization amp those

                                selected from outside

                                Ensure employment of minimum number of personnel amp avoid surpluses

                                Motivate employees to be increasingly achievement oriented Identify personnel with

                                potential for growth

                                Provide adequate opportunities for personnel to improve the level of their professional

                                knowledge

                                Personnel with talent amp potential for growth to be developed to shoulder higher

                                responsibilities

                                To imbibe the spirit of quality in every employee in the organization amp promote team

                                work

                                PRODUCT PROFILE

                                17

                                The salient features of the company are

                                The company is known for quality PCBrsquos The company has designed developed and

                                manufactured special type of PCBrsquos are

                                Single sided PCBrsquos

                                Double sided PCBrsquos

                                Glass epoxy PCBrsquos

                                The company has having types of PCBrsquos

                                Manufacturing Design

                                The company is at present using the latest computerized design and drawing to achieve the high

                                standards applicable and the company is technically superior to other competitors in the market

                                The design department is headed by a qualified experienced manager with over twenty years of

                                experience in the design field being specially trained and assisted by qualified engineers

                                Surface mounts technology [SMT]

                                Surface mount device[SMD]

                                Quality

                                The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                                to quality norms at every stage of manufacture

                                Quality policy

                                Manufacture quality PCBrsquos to the satisfaction of our customers

                                Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                                the field of information technology comparable to the best in the world Cerebra with the active

                                involvement of all its employees shall strive to deliver products amp services of the highest quality

                                to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                                maintained at all levels of the organization amp shall be implemented through its adherence to

                                specific amp measurable quality objectives

                                TOTAL QUALITY PROCESS

                                18

                                The following basic principles of to achieve TQM and ISO for the organization

                                1 Customer Focus- Anticipation of future requirements

                                2 Leadership ndash Motivate his team

                                3 Process Approach- Value added activity

                                4 System Approach- Collection of Process

                                5 Involvement of people- How to motivate the people to achieve the desired goal

                                6 Continual improvement-

                                7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                                8 Mutually Beneficial Customers relationship

                                Standards in cerebra integrated technologies ltd

                                Design conforms to Indian standards specification

                                The PCBrsquos are provided with standard accessories can be provided on

                                request

                                Product Range

                                SMD resistor packages

                                Resistor- o4o2

                                o6o3

                                o8o5

                                1206=gt [regular]

                                1210

                                PCB ASSEMBLY FLOW CHART

                                19KIT IQA

                                1 COUNTING

                                2 VERIFYING FOR THE MAKE

                                3 VERFICATION WITH BOM

                                20

                                KITTING

                                KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                                SMD LODING

                                EQUIPMENT

                                A1BAKE BARE PCB FOR 4 HOUR 1000C

                                2 BAKE BGA FOR 4 HOURS 1250C

                                B1SCREEN PRINTER SETTING

                                2 PASTE SOFTING

                                3 SAMPLE PRINTING

                                4 PASTE POSITION amp SHAPE CHECKING

                                5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                                C1SMT PROGAMME FILE LOADING

                                2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                                3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                                D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                                DEK 248

                                PHILIPS TOPAZ

                                PHILIPS EMERALD

                                LCS FEEDER FOR BGA ampFINE PITCH

                                SMT TRAIL RUN

                                BOARD

                                WORKIN

                                SMT MOUNTING FOR MASS MFG

                                INSP BEFORE

                                REFLOW

                                CORRECTION

                                REFLOW

                                VISUAL INSPECTION

                                CORRECTION

                                21

                                SMT MOUNTING FOR MASS MFG

                                IPQC FOR 10

                                SAMPLING

                                DOUBLE

                                SIDED

                                PTH LOADING

                                COMPONENT PREPARATION

                                EQUIPMENT

                                STUFFING

                                VISUAL INSPECTION

                                CORRECTION

                                WAVE SOLDERING

                                VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                LEAD

                                POST SOLDERING

                                TOUCH UP

                                PCB PRINTED CIRCUIT BOARD

                                22

                                POST SOLDERING

                                COMPONENT

                                MOUNTING

                                FINAL INSPECTION

                                IPQC FOR 10

                                SAMPLING

                                REWORK FUNCTIONAL

                                TESTEER

                                CORRECTION

                                FUNCTIONAL TESTER

                                LABELING

                                BARCODING

                                PACKING

                                OUT WARD STORES amp DESPATCH

                                WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                PLAIN BOARDS

                                ASSEMBLY BOARD

                                Work Instruction

                                23

                                Title Philips GEM and Philips emerald

                                Purpose

                                The work instruction is applicable in cerebra integrated technologies ltd

                                Responsibility

                                All associates technical engineers and quality staffs are responsible for carrying out this quality

                                Precautions

                                Ensure operator wear heal strap or write strap and grounded while performing the quality

                                Procedure

                                1 Ensure machine is free from dust partials

                                2 Ensure machine is set as per prescribed parametersrsquo by process team

                                3 Ensure daily PML preventive maintains is done at the begin of the shift

                                4 Clear the components reject in provided in the machine on daily basis

                                5 Any feeders issues are found identity the same and report to the concern person

                                6 Switch off the machines when not in use

                                Title Pre reflow instruction

                                24

                                Purpose

                                The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                during the PCBA assembly

                                Scope

                                This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                technologies limited

                                Responsibility

                                All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                this activity

                                Safety perception

                                a Ensure all concerned associates wearing wrist strap and grounded properly

                                b Store the pub assemblies in a antistatic bins trays or magazine

                                Procedure

                                Perform the inspection activity and check for

                                a Alignment of the components

                                b Missing components

                                c Orientation of the components

                                d Role of the components

                                e Mount manual placement components if any ensure nearby components are not disturbed

                                while manual maintaining

                                Process of qualification for reflow soldering

                                25

                                1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                the good solder print Then more the predetermined no of PCBs for screen printing record

                                the set parameter

                                2 Place the SMD components using topaz and emerald pick and place machine using

                                correct program to operate the machine be for work instruction

                                3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                and record the temp profile

                                4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                process SMD inspection work sheet

                                5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                defects is within control limit and if there is no problems then the process is qualified

                                TITLE POST REFLOW INSPECTION

                                26

                                PURPOSE

                                The purpose of this WI is to give the details of performing post reflow inspection in post

                                reflow inspection stage

                                SCOPE

                                This work instruction is applicable in cerebra integrated technologies ltd

                                Responsibility

                                All associates technical engineers and quality staffs are responsible for carrying out this

                                activity

                                Precautions

                                Ensure operator wear wrist strop and grounded while performing the activity

                                Procedures

                                27

                                1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                2 Ensure operators perform inspection activity as per relevant documents like BOM

                                [bill of material] Pedro or reference cards if available

                                3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                NCM [non-conformance material] area for rework

                                4 Ensure operator performs inspection through magnifier only

                                5 And inspection the PCB a for following defeats

                                Components value

                                Components alignment amp Orientation

                                Missing components tomb stone amp solder-balls

                                Extra components amp bridging

                                CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                GOVERNMENT

                                Bharat sanchar nigam limited

                                Railways

                                ONGC

                                NIO

                                High courts

                                Post offices

                                CPWD

                                IGCAR

                                PUBLIC SECTOR UNITS

                                ITI LIMITED

                                HAL

                                28

                                NAL

                                BHEL

                                BEML

                                BEL

                                ECIL

                                CMC

                                OTHER MAJOR CUSTOMERS

                                KIOCL

                                VXL Instruments

                                Dickenson fowler ltd

                                KMF LTD

                                Stump vision

                                B-commerce Info system

                                Indian-Dept of Industries KSSIDC

                                CORPORATE

                                Pidilite Industries

                                Lucent

                                Alcate

                                Trent limited

                                Thermax

                                BPL

                                OTIS Group

                                Siemens

                                LampT

                                Himalaya Drugs

                                BANKS

                                Bank of India

                                29

                                Reserve Bank of India

                                Canara Bank

                                Union Bank of India

                                Allahabad Bank

                                UCO Bank

                                Vysya Bank

                                Infrastructure Management

                                As Enterprises scale their IT infrastructure to support business growth managing global

                                networks database applications becomes a herculean task which can over whelm internal

                                resources

                                Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                enterprise It Infrastructures enable clients to

                                Reduce the total cost of IT operations

                                Focus limited IT resources on core business activities

                                Rationalize IT staffing costs

                                Optimize IT assets utilization

                                Facilitate service delivery

                                Improve uptime

                                HARDWARE

                                Contract Manufacturing EMS

                                30

                                Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                place machines vitronics reflow amp soldering machines along with the latest equipments for

                                inspection amp quality control

                                Cerebra help companies to choose correct method of contract manufacturing to save money

                                time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                that the customer is able to deliver world products to its customers

                                Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                Computing solutions

                                Cerebra are one of the well known brands for personal computers servers laptops amp

                                workstations Cerebra range of products that cover entire IT requirements of its customers

                                Cerebra are able to offer end to end solution companies IT requirements

                                Desktop PCrsquos

                                Notebook

                                Servers

                                Networking

                                E-Waste Recycling Facility

                                Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                players in this world which has huge potential not only in terms of generating huge revenues

                                amp profits for the company amp its share holders but also wants to contribute in big way the

                                green environment issues that have taken off cerebra recognize that it would be a big social

                                responsibility to truly set up a world class e-waste facility

                                In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                facility in India The e-waste road map that this partnership will adopt would be chalked out

                                sin 3 phases

                                31

                                a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                Indiarsquos largest recycle facility

                                b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                plants

                                c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                Cerebra have approached this partnership to provide technical amp Management

                                consultancy

                                1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                2) Salvage components amp sell it back to the manufacturers concerned

                                3) Fully integrated e-waste management amp base metal recycling

                                4) PGM recovery amp its refining processes

                                5) Waste management at sources

                                6) Total support in scrap handling collection transport documentation shipping amp

                                [export] amp other areas

                                7) 100 recycling of all collected e-waste [zero land fill]

                                8) World class security system

                                9) Integrated EHS system [ISO amp OHSAS standard]

                                10) Web-based trading services amp accessibility

                                11) Logistics amp warehousing facility worldwide

                                12) Technical advice on plant layout

                                13) Training of technical personnel

                                14) Commissioning of day to day operations amp

                                15) Market support

                                SOLUTIONS

                                32

                                Cerebra specialize in the outsourced product development application software development

                                and offshore software outsourcing services in the enterprise and mobility areas We work

                                specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                enhancement into the wireless and enterprise domains

                                bull Setting up a dedicated off-shore development center

                                bull Offshore product development services

                                bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                bull SCM CRM Enterprise integration

                                We provide solutions for a dynamic environment where business and technology strategies

                                converge Our approach focuses on new ways of combining IT innovation in existing

                                business framework and also to leverage the clients existing IT infrastructure The activities

                                under this area of offerings are

                                bull Mobile Strategy formation

                                bull Infrastructure Design

                                bull Application Development

                                bull Data Synchronization

                                bull Enterprise Intranet on the move

                                Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                solutions

                                bull LBS for content distribution

                                bull Logistics ndash last mile delivery

                                bull Bluetooth based content and coupon management

                                bull SCMCRM for retail houses including a mobileweb based POS

                                bull on field Sales and Support

                                bull RFIDBarcode integration for asset and inventory tracking

                                Achievements amp Awards

                                33

                                The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                14000 for pollution standard

                                ORGANISATIONAL STRUCTURE

                                34

                                An organizational structure defines how job tasks are formally divided grouped amp co-

                                ordinate The chapter ii deals with the organizational structure the organization structure is a

                                complete Picture about the organization The structure of an organization plays a significant

                                role in charting out its path to success An efficient structure facilitates co-ordination amp

                                smooth intertwining of employees amp communication systems The organization adopts

                                different structural pattern at different stages of its lifecycle The form of an organization that

                                is evident in the way divisions departments functions amp people link together amp interact

                                Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                may be represented by an organization chart The complexityrsquos structure is often proportional

                                to its size amp its geographic dispersal The traditional organization structure for many

                                businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                BASIC ORGANIZATION STUCTURE

                                An organization is a social entity composed of two or more persons who work together

                                towards the attainment of common goals For the organization to work as a cohesive unit it is

                                essential that a formal structure of reporting amp control be established among the different

                                members of organizationhelliphellip

                                35

                                ORGANISATION CHART

                                CHAIRMAN

                                The above organization structure shows the following points

                                36

                                BOARD OF DIRECTORS

                                MANAGING DIRECTOR

                                EXECUTIVE DIRECTOR

                                DYGENRAL MANAGER

                                MANAGER-PERSONNAL amp ADMINISTRATION

                                MANAGER- PRODUCTION MAINTENANCE

                                MANAGER- DESIGNQC TRANSPORT

                                MANAGER PROJECT SECURITY amp VIGILANCE

                                MANAGER- PURCHASE STORES COMPUTER VACANT

                                MANAGER MARKETING

                                FINANCE MANAGER IC

                                DYMANAGER TPS

                                DYMANAGER QCTESTING

                                ASSTENGINEER- PURCHASE amp STORES

                                ASSTENGINEER- MAINTENANCETRANSPORT

                                ASSTENGINEER-TPS

                                ASSTENGINEER-TPSWINDING

                                ASSTENGINEER- QUALITY CONTROL

                                ASSTENGINEER- QUALITY CONTROL

                                1) Hierarchy relationship between different department members

                                2) Participative management

                                3) Cooperative work culture

                                4) Standardized of polices

                                5) Decentralized decision making system provided that some exceptions-

                                Valuable amp economical decisions are taken by top level management only So it is

                                centralized decision making

                                In all major decisions will be taken from board of directors they have full control over the

                                administration they will control the executive and general managers these board of directors

                                are selected by SAIL But the general manager of will have full control over the deputy

                                managers of project HRD production and material departments

                                These deputy managers will have full control over their respective area and they have a right

                                to take minor decisions regarding over their respective area

                                37

                                FUNCTIONAL AREAS

                                PRODUCTION DEPARTMENT

                                HUMAN RESOURCES DEPARTMENT

                                MARKETING DEPARTMENT

                                FINANCE DEPARTMENT

                                Production Department

                                Production department performs the function of producing finished goods from the basic raw

                                materials The manufacturing is headed by a group head whose main objective is to plan

                                execute co-ordinate and control all production activities with available resources inputs

                                equipment and facilities

                                Objectives

                                1 To ensure direct and co-ordinate the activities

                                2 To ensure Quality Output

                                The Main functions of this Department are as follows

                                1 Procure the Raw materials

                                2 Store the Raw materials which are procured

                                3 Process the raw materials which are procured in the production and to turn them into

                                finished goods

                                4 In addition not to stop in any circumstances but only to perform round the clock and

                                round the year

                                38

                                DIRECTOR

                                PERSONNEL MANAGER

                                Human Resource Department

                                The personnel department is one of the most important functional departments in every

                                organization Only with the help this department the organization can make efficient use of

                                the available work force for providing the desired product to the customer with desired

                                quality and reasonable price at the right time

                                Department Structure

                                The Personnel Manager is responsible for carrying out all the personnel management work

                                like recruitment selection training performance appraisal promotion wages and salary

                                employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                from the Managing Director whenever necessary

                                The future of any Company depends on its ability to-

                                Train and upgrade skill sets of its employees

                                Extract and retain talent

                                Robust performance appraisal and reward system

                                Manage and full fill expectations

                                Evolve performance parameters with respect to key result areas

                                39

                                HUMAN RESOURCE DEVELOPMENT

                                Resource is any means of supply which can be drawn on when necessary To develop means

                                to grow mature and make progress in the desired direction Developing a human being in to

                                a resource means making him or her into a person of resourcefulness initiative wittedness

                                cleverness talent and ability

                                Human Resource Development is considered to be a super specialty of HRM It is a process

                                by which the employees of an organization are helped in planned and continuous manner to

                                acquire new capabilities and sharpen existing capabilities that may be required to perform

                                their present functions or expected future voles

                                HRD is a process which is geared towards developing the general enabling capabilities of

                                employees as individuals so that they can discover and exploit their own inner potential for

                                their own and or organization development purposes HRD strives to develop an

                                organizational culture where superior subordinate relationships team different sub units are

                                strong and contribute to the organizational health dynamisms and pride of employees

                                Training programs are as follows

                                FRESH ENTRANTS

                                Induction and orientation

                                COMPETENCE ENHANCEMENT

                                Technical

                                Multi skill training

                                Managerial

                                SPECIFIC AREA

                                Safety

                                Environment

                                Cost control and deduction

                                Quality

                                EXTERNAL TRAINING

                                OTHER AREAS

                                Hindi training

                                40

                                GOALS OF HRD

                                Development of individual capacity

                                Development of competitive in relations job being performed

                                Development of corporate approach

                                Development interpersonal relationship

                                Development of overall organization culture

                                Role of HRD

                                Human resources planning

                                Human resources accounting

                                Human resources allocation and role planning

                                Human resources training and development

                                Human resources maintenance

                                Climate development of HRD

                                Activities of HRD

                                Training need identification

                                Training needs assessment

                                Training needs justification

                                Budgeting and controlling of cost

                                Selection of learning process

                                Planning designing conducting the training procedure

                                Evolution of program through the trainee and feedback records

                                41

                                Training Objectives

                                To help the trainee

                                To improve knowledge skill attitude amp performance

                                To develop competence to increase productivity

                                To prepare for greater responsibility

                                To improve interpersonal relationship

                                To equip with modern tools amp techniques of to harness best of the human resources

                                and maintains industrial harmony

                                Modern how to develop self and his subordinates

                                Recruitment sources

                                This company considers both internal and external sources for recruitment Internal sources

                                include the employees who are already on the payroll Whenever any vacancy occurs

                                somebody within the organization with necessary qualification is promoted to that job

                                External sources are obtained by giving advertisements in state and local newspapers

                                Recruitment

                                It is the process of searching for prospective employees and stimulating them to apply for

                                jobs in the organization so that the right person for accomplishing organization and

                                departmental objectives will fill up organization vacancies

                                In order to ensure that the right type of persons are available to the concern in the right

                                number at the right place the following steps are taken

                                The candidate will be given an application form through which the Personnel Manager can

                                come to know about the candidate with respect to the following

                                Educational qualification

                                Experience

                                Skills possessed by the candidate

                                Salary expecting

                                42

                                Screening of Applications

                                Interview

                                Physical Examination

                                Placement

                                Selection

                                The intention of the selection process is to choose the best-qualified and suitable candidate

                                for unfilled jobs The objective of the selection decision is to choose the individual who can

                                most suitably perform the given job

                                The selection procedure is essentially a series of steps through which additional information

                                is secured about the applicant at any stage the candidate may be rejected due to non-

                                compatibility Therefore selection is actually a negative process of rejecting the unit

                                candidates

                                The selection procedure followed by the company is as follows

                                Training and Development

                                The company gives only on-the-job training Usually on-the-job methods of training are as

                                follows

                                Job rotation

                                Coaching

                                Job instruction

                                Committee assignments

                                43

                                After the selection of candidates the candidates will be given on-the-job training in an

                                organization for 1 year If the candidate performance in this year is satisfactory as per the

                                requirement of the company then the candidate is selected as an employee for the company

                                This period of 1 year is known as the probationary period for the candidate When the

                                performance of the candidate is unsatisfactory then the company will provide further training

                                to the candidate to make him fully equipped to work in the organization

                                Safety of the Employees

                                1 Safety shoes will be given to every shop floor employee once in 6 months

                                2 Safety uniform will be given to every shop floor employees

                                3 Pairs of uniform will be given once in a year

                                4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                group insurance as well

                                5 Every employee in the organization will be medically examined once a year

                                Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                1st shift-----------------------------6am to 2pm

                                2nd shift----------------------------2pm to 10pm

                                Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                Wages

                                Wages in the wide sense mean any economic compensation paid by the employer under some

                                contract to his worker for the services rendered by him

                                In this company the wages are fixed according to the government norms At the time of

                                appointment the company fixes the wages which is higher than the government norms After

                                a certain period the wages will be fixed according to the experience of the worker

                                44

                                Absenteeism

                                An absentee is a person who habitually stays away from the job There are several causes for

                                absenteeism which are as follows

                                Maladjustment with the working condition

                                Industrial fatigue

                                Alcoholism

                                Low level of wages

                                Family problems

                                Unhealthy working conditions

                                Unsound personnel policies

                                The company follows a procedure with respect to absenteeism If the worker is frequently

                                absent show cause notice is given If the absence is continued by the worker maximum

                                three-show cause notices are given If the absence is continued then the company will issue a

                                charge sheet If the absence is further continued the management conducts an in-house

                                enquiry During the enquiry the management decides as to whether the worker should

                                continue in his job or not

                                Performance appraisal

                                Production head or Works Manager will give the questionnaire to the employees working in

                                the production department and based on their answers for the questions the ranking will be

                                given for each worker and depending upon the rank the worker will be put in the certain

                                position

                                If any worker scores less marks then he will be made to work hard and achieve the goal

                                They will tell him his weakness and strengths in the particular field and motivate him to

                                achieve his goal and rectify his mistakes for achieving the organizational objectives

                                45

                                Promotion

                                In this company the promotion is given based on seniority-cum-merit The management will

                                also take the following considerations while promoting an employee

                                Behavior of the worker

                                Attendance of the worker

                                Efficiency of the worker

                                46

                                Marketing Department

                                The marketing department performs marketing activity by supplying the products to the

                                customers within the mentioned time and the product is transferred to the domestic customers

                                by the road transportation and overseas customers by means of ships

                                Marketing Channels

                                Marketing channel decisions are among the most critical decisions facing marketing The

                                channels chosen intimately affect all other marketing decisions

                                As the company is a manufacturing concern it undertakes the following type of marketing

                                channels

                                The company gets order directly from its customers and it directly delivers the finished

                                products to its customers as it has producer-customer type of marketing channel

                                Marketing Strategies

                                Usually the Company follows the following marketing strategies

                                Quick delivery

                                Better quality

                                Service after sales

                                47

                                CUSTOMERS

                                COMPANY

                                Marketing Segmentation

                                Market segmentation means dividing the market into different segments or sectors In this

                                company market segmentation is made on the basis of components

                                Packaging

                                Packaging is normally not done for rough castings unless it is specified by the customer in

                                which case due care shall be taken to follow the customerrsquos specification only nice castings

                                are packed in the boxes

                                Handling of customer complaints

                                The details of customersrsquo complaints corrective action taken etc shall be

                                recorded on corrective action report and a copy shall be sent to the customer

                                Whenever possible customer confirmation is obtained

                                Managing Director shall forward the same to the Manager-Quality control for the

                                investigation

                                Based on the result of investigation the complaints are bifurcated as Genuine

                                Casual complaints

                                All genuine complaints are thoroughly investigated and a suitable corrective and

                                preventive action is taken recorded and given to the concerned department for

                                further action

                                All casual complaints from the customer are informed accordingly

                                The managing director shall receive complaints from the customers A complaint

                                number is allotted and an acknowledgement is sent to customers

                                Records

                                The following records shall be maintained by marketing department

                                1 Enquiries and Quotation

                                2 Purchase orders from customer and its Amendments

                                3 Verbal order

                                4 Order Acceptance

                                5 Delivery challen cum Invoice

                                48

                                Finance Department

                                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                pool of funds These funds come from a variety of sources investors or shareholders

                                creditors who lend in money and past earnings retained in business Funds provided from

                                these sources are committed to a number of uses Fixed assets used in production of a product

                                or service inventory used in production of marketable goods cash and securities used for

                                transaction and liquidity purposes

                                The sales of the company are accompanied with sales bills which are generated from

                                computer The terms of sales varies from 30 days 60 days and for few customers the

                                document is sent through Bank for payment

                                The export sales are against payment through Bank with a credit period of 45 days from the

                                date of shipment

                                The purchase of raw materials component parts and consumables are affected against a credit

                                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                day of the month irrespective of the material receipt date

                                Department Structure

                                DIRECTOR COMMERCIAL

                                FINANCE MANAGER

                                CASHIER STENO TYPIST

                                The main functions of Finance Department are as follows

                                1 Making the payment as salary to the employees

                                2 Meeting the manufacturing expenses of the organization

                                3 Preparing financial statement of the organization

                                4 Maintaining the liquidity position of the company

                                5 Helping the management in taking financial decision

                                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                7 Making payments to the suppliers

                                8 Receiving receipts from the customers

                                49

                                Accounting Procedure

                                The company follows cash and credit basis of accounting of its income and expenditures

                                The income of the company is fo0rm sale of castings development of patterns for new items

                                and by sale of bye products The major expenditures are power charges manufacturing

                                expense labour raw materials and consumable spares administrative and selling expense

                                interest

                                The following are the books and records maintained by cerebra integrated technologies

                                Limited

                                Subsidiary BooksRecords

                                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                the material by store and counter signed by the quality Assurance Department the necessary

                                entries are made in the registrar

                                Customer RegisterBill Register

                                This register is maintained to keep track of the sales made to each and individual customer

                                The follows are maintained customer wise and the detail of invoice number and date and

                                value with cumulative value is maintained in the register This register also helps to make

                                follow up for payment The entries in the register are made immediately after the invoice is

                                generated from the computer

                                The receipt of payment against each customer and invoice is also entered in the register to

                                enable to know the balance outstanding customer wise

                                Salary advance register

                                This register is maintained to know the advance outstanding employee wise Immediately

                                after issue of advance the necessary entries are made in this register Similarly after receipt

                                of advance through slips the entries are made in this register to know the exact balances of

                                advance employee wise

                                50

                                Customer Rejection Register

                                This register is maintained to keep track of customer rejection of castings

                                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                the computer and the computer list is enclosed with the GRN to made entries in the customer

                                rejection register where in the details of rejection via invoice number grade quantity and

                                weight value excise duty sales tax and forwarding are made

                                Books of Accounts

                                Petty Cash Book

                                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                the Director and then necessary entries are made in the books through computer

                                The vouchers should be filled in all respect with date debitcredit account name paid to the

                                received from whom amount in words and figures If the payment is made above Rs500-

                                necessary signatures should be taken on affixing rupee one revenue stamp

                                Bank book

                                Since the company has availed cash credit and bill discounting facility from bank two

                                separate bank books for cash credit and bill discounting are maintained

                                The receipt of payment through chequedemand draft and payment through chequedemand

                                draft is maintained in the register The balance of the book should tally with the balance in

                                the books of accounts maintained in a computer

                                In the bill discounting register The bills lodged with bankers for discounting are entered and

                                the over draw amount against the discounted bills necessary credit entries are made in the

                                register to arrive at the actual balance against the sanctioned working capital

                                51

                                General ledger

                                This ledger gives the details of transactions effected by the company at any point of time The

                                receipt and payment of cash as well as the receipt and payment of bank are posted to

                                respective accounts in the general ledger This ledger should be updated on day to day basis

                                to know the actual balance of each account The trail balance and receipt and payment are

                                made at each month end which should necessarily tally The profit and loss account is also

                                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                yearly or yearly

                                Inventory management

                                Inventories constitute the most significant part of current assets of a majority of companies

                                in India Inventories are stock of the product a company is manufacturing for sale and

                                components that make up the product The various forms in which inventories exist in a

                                manufacturing company are raw materials work in progress and finished goods

                                A manufacturing firm will have substantially high level of all the three kinds of inventories

                                While retail or wholesale firm will have a very high level o finished goods inventories and

                                no raw material and work in progress inventory

                                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                of inventory control technique which is popularly known as FIFO method In this method

                                raw material which bought first will be sent to the production department first

                                Cost of production

                                The following items determine the cost of production of the product

                                Price of raw materials

                                Labour costs

                                Other production costs

                                Market condition

                                52

                                Mode of Payment

                                1 Advance Payment

                                The firm takes an advance payment of 20 to 25 of price from the new customers

                                2 Credit

                                The firm gives credit facility to its old customers which is secured by the following

                                - Invoice performance credit

                                - Letter of credit

                                53

                                CERBRA INTEGRATED

                                TECHNOLOGIES LIMITED

                                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                54

                                Particulars 30-9-2010 30-9-2009

                                INCOME

                                Sales amp Services 588808535 503398844

                                Other Income 8458654 1291991

                                TOTAL 597267189 504690834

                                EXPENDITURE

                                Materials 565924569 471247636

                                Manufacturing amp Administration Expenses 15640011 16247496

                                Marketing Expenses 249660 127791

                                Interestamp Financial Charges 248640 382737

                                Depreciation 1588627 2055635

                                TOTAL 583651507 490061295

                                Profit Before Extraordinary Items 13615681 14629539

                                Profit [loss] Before Taxation 13615681 14629539

                                Provision for Taxation

                                MAT 2524347 (1894)

                                Profit[loss] after tax transferred to balance 11091334 14631433

                                Sheet

                                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                55

                                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                Sources of funds

                                Share Holderrsquos Funds 159555820 150740820

                                Share Application Money 29211000 5643501

                                Reserves amp Surplus 242157224 242157224

                                Minority interest 334875 ------

                                Grand Total 431258919 398541545

                                Application of funds

                                Fixed Assets

                                Gross Block 46078186 46259057

                                Less Depreciation 28342562 26103945

                                Net Block 17735625 20155113

                                Deferred Tax Assets 63249 ----

                                Investment cost 2000 2000

                                Current Assets Loans amp Advances

                                Sundry Debtors 318650954 337538013

                                Cash amp Bank Balance 12439646 9113641

                                Loans amp Advances 114671053 45651808

                                445761654 392303462

                                Less Current Liabilities amp Provisions

                                Current Liabilities 293343081 290079690

                                Provisions 2810681 1999

                                Net Current Assets 149607892 102221773

                                Profit amp loss Account 263850154 276162659

                                Grand Total 431258919 398541545

                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                late 1970s to help managers address the difficulties of change The model shows that

                                organizational immune systems and the many interconnected variables involved make change

                                complex and that an effective change effort must address many of these issues

                                simultaneously This is often a daunting managerial challenge

                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                (subordinate goals) Skill

                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                Richard defines that it was because of these factors the Japanese companies excelled over

                                American firms A very important feature of this Model is that McKinsey consultants in their

                                studies of several firms have extensively tested it

                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                major premise of the model is that many performances related issues are rooted among the 7

                                factors outlines This study is important from a strategic marketing Organizational

                                performances related issues are rooted among the 7 factors outlines These 7s are

                                interconnected aligned and working together in high performing organizations

                                56

                                Structure

                                The organizational structure of the company is based on the functional departments and the

                                decision taken from top-level management of the company For analyzing and for taking

                                decision the top management will consult the functional managers performance of various

                                tasks in departments will be assigned to its functional head

                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                associated information that shows who reports to whom and how tasks are both divided up and

                                integrated

                                Skill

                                Usually in a foundry Industry two types of skills are required They are as follows

                                1 Administrative skills

                                2 Technical skills

                                Administrative Skills

                                Administrative skills are those skills which are very much necessary for office staff It

                                involves managing the resources of the organization Cerebra integrated technologies limited

                                is doing everything to impart these skills in its employees When the candidate is selected he

                                will be given an on-the-job training for about 1 year and also training in each department to

                                make the candidate familiar with the organization Every month a training program will be

                                conducted wherein personalities having expertise in various fields give lectures

                                Technical Skills

                                Technical skills are those skills which are directly concerned with the production Shop-

                                floor employees are expected to possess these skills to carry out the production activity

                                smoothly

                                In Cerebra integrated technologies limited they give more importance to technical

                                knowledge than educational qualification

                                57

                                Different training programs are conducted to impart technical skills among employees When

                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                the company gets its employees trained by external training agencies Guest lectures are

                                arranged once in a month to help the employees update their knowledge with the industry

                                level

                                Cerebra integrated technologies limited continuously monitors the performance of the

                                employees of various departments and identifies the training needs to be given for employees

                                and for enhancing the skills of the employees

                                Style

                                The company follows a centralized system of decision-making Only the top management

                                takes the decisions and the suggestions of the lower level employees are taken into

                                consideration

                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                purchasing activity as the parameter When the raw materials for production are out of stock

                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                approach

                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                comes to decision making Only the persons who are in higher authority take decisions about

                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                management For eg While taking decisions regarding purchase only the MD and Director

                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                material and tenders The higher authorities do everything There is no participative

                                approach and most of the employees have no or very little knowledge about all the aspects of

                                the companyrsquos administration

                                58

                                Strategy

                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                followed by systematic action and allocation of resources to achieve corporate goals

                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                competition through its quality products with reasonable price To price their products

                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                waste elimination

                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                advance before starting production activity By using the good quality of raw materials the

                                company can produce quality output without any damages or cracks in the castings Thus

                                reducing the wastage

                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                Ie by carrying out the production activity according to the procedure and under watchful

                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                commit any wrongdoing

                                Staff

                                Responsibility and Authority

                                The company has defined responsibilities and authorities in order to facilitate effective

                                implementation of quality management and these are communicated to relevant persons in

                                the organization

                                59

                                Managing Director

                                Responsibility

                                1 Overall control of the company

                                2 Ultimate responsibility for product quality

                                3 Responsibility for customer satisfaction

                                4 Responsibility for marketing

                                5 New product development and process improvement

                                6 Growth and profit

                                Authority

                                1 Approve quality assurance manual

                                2 Interact with customers

                                3 Approve capital goods

                                4 Release the product whenever there is ambiguity

                                5 Disposal of non-conforming products

                                6 Sign cheque

                                Director (Commercial)

                                Responsibility

                                1 Responsible for purchasing and supplier development

                                2 Financial management including cash flow management

                                3 Responsible for storersquos management

                                4 Administration and personnel management

                                5 Functions of managing director in his absence

                                Authority

                                1 Sign the purchase order

                                2 Sign cheques

                                3 Prepare the yearly budget and follow up

                                4 Interact with statutory bodies and maintain records

                                60

                                Works Manager

                                Responsibility

                                1 Overall responsibility for production planning and control

                                2 Overall responsibility for pattern equipment and product quality

                                3 Safety and house-keeping of entire company

                                4 Upkeep of all equipment

                                5 Process improvement and productivity

                                6 Training of production and quality control personnel

                                7 Upkeep of relevant records

                                Authority

                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                reaching customer on time

                                2 Introduce new production methodsmaterial to improve productivity and quality

                                Manager Maintenance

                                Responsibility

                                1 Monitor and control the activity of the administration office

                                2 Upkeep of statutory records

                                3 Make payment to suppliers on due date

                                4 Housekeeping in respective areas

                                Authority

                                1 Prepare and send chequesDDrsquos

                                61

                                Manager Accounts

                                Responsibility

                                1 Account all the vouchers and bills after acceptance from stores

                                2 Maintain books of accounts

                                3 Update all the accounts regularly

                                4 Prepare financial statement at defined intervals

                                5 Update the salary advance register

                                6 Housekeeping in respective areas

                                Authority

                                1 Enter accounts data into the computer

                                2 Raise debitcredit notes

                                3 Issue stamped receipts for the payment received

                                Assistant Manager Quality Control

                                Responsibility

                                1 NDT inspection

                                2 Inspection of castings in first second and final stage

                                3 Upkeep of related records

                                4 Housekeeping in respective department

                                Authority

                                1 Authorized to inspect and release the product for next stages

                                62

                                Assistant Manager of Quality Assurance

                                Responsibility

                                1 Incoming and in-process inspection

                                2 Overall responsibility of calibration of EMTE

                                3 Training of quality assurance personnel

                                Authority

                                1 Accept the product at inward good stage

                                2 Approve the liquid metal before pouring

                                Chemist

                                Responsibility

                                1 Charge calculation

                                2 Inspection of incoming materials

                                3 Mechanical testing

                                4 Housekeeping in the related areas

                                Authority

                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                Manager

                                63

                                Marketing and Administration Officer

                                Responsibility

                                1 Delivery challan cum invoice preparation with its related activities

                                2 Central excise formalities and related activities

                                3 Cash handling

                                4 Upkeep and maintenance of the following records

                                Authority

                                1 Purchase stationery

                                2 Co-ordinate with central excise department on behalf of the company

                                Supervisory Moulding

                                Responsibility

                                1 Allocate the work for the workers based on planning

                                2 Arrangements for production of moulding core as per planning and documented

                                procedures

                                3 Inspection of pattern and core box before and while production

                                4 Ensure correct mixing of sand as per procedure

                                5 To maintain a clean and neat working environment

                                Authority

                                1 Authorize to reject mouldscores in consent with assistant manager company

                                Supervisor Maintenance

                                Responsibility

                                1 General house-keeping in all area

                                2 Attending machine break down

                                3 Arrangement for lining preparation

                                64

                                Authority

                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                consent with the directors

                                Supervisor Inspection

                                Responsibility

                                1 Inspection of castings in all stores

                                2 Final clearance of castings before dispatch

                                Authority

                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                Purchase Officer

                                Responsibility

                                1 Local purchase

                                2 Cash purchase

                                3 Out station purchase follow up as and when assigned

                                4 Attending bank work

                                Authority

                                1 Authorized to procure material from approved supplier in consent with Director

                                (commercial)

                                65

                                Cashier Steno cum Typist

                                Responsibility

                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                2 To prepare letterspayment reminders at defined intervals

                                3 To maintain petty cash book daily

                                Authority

                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                2 Procure postal stamps and revenue stamps for office use

                                The responsibilities and authorities of Management Representatives include the following

                                a) Coordinating for the implementation and maintenance of the quality management

                                system with other head of the departments in the company

                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                documented procedures detailed procedures and process maps

                                c) Reporting to management on the performance of the quality management including

                                needs for improvement through management review meetings

                                d) Ensuring awareness of customer requirements throughout the organization

                                System

                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                quality control systems performance measurement systems order execution systems

                                Inventory control systems etc

                                Inventory Control System

                                Inventories constitute the most significant part of current assets of a majority of companies in

                                India Inventories are stock of the product a company is manufacturing for sale and

                                components that make up the product The various forms in which inventories exist in a

                                manufacturing company are raw materials work in progress and finished goods

                                66

                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                no raw material and work in progress inventory

                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                inventory control technique which is popularly known as FIFO method In this method raw

                                materials which bought first will be sent to the production department first The inventory

                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                stocking It maintains the level of raw materials at equilibrium This system works by

                                estimating the production level for the next one-month and then it estimates the raw materials

                                required to meet the production for the next one month If the stock of raw materials is not

                                enough to meet the production level then it places an order for the raw materials that too one

                                month in advance so that the production will not be affected even in case of any

                                uncertainties

                                Order Execution System

                                The company receives the purchase order from its customer The purchase order may be in

                                terms of written format or a verbal order The overall responsibility for review of purchase

                                orders lies with the Managing Director As and when required Managing Director shall take

                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                review of contract

                                The following are the various steps taken by the organization to execute a purchase order

                                from a customer

                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                issued to the Managing Director for study

                                2 Managing Director shall study the technical and commercial requirements with

                                respect to the following

                                Technical

                                a Normalwitness pouring

                                b Third party inspection

                                67

                                c NDT requirements

                                d Acid Picking requirements

                                e Previous history of the product available in computer

                                Commercial

                                a Rate

                                b Delivery period

                                c Mode of Dispatch

                                d Mode of Payment

                                e Payment terms

                                f KSTCST Number of customer

                                g Dispatch destination address and mode of dispatch

                                h One copy is sent to customer

                                i One copy is filled to customer wise along with purchase order

                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                regarding technical delivery and commercial conditions

                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                in computer

                                5 The same shall be entered in computer and the purchase order shall be stamped

                                accordingly

                                6 An order acknowledgement shall necessarily have the following details other than items

                                grade and rate and delivery date

                                7 After the same is cleared by the Managing Director

                                8 The concerned production department shall have an access to order acceptance from

                                computer

                                9 The production department will go for producing the products as per the requirement of the

                                customer

                                10 The dispatch section will send the products to the customer as per their requirement

                                68

                                Shared value

                                Shared values include the core values which are the essential guiding principles doctrines

                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                and the values it will uphold in determining corporate destiny

                                Cerebra integrated technologies limited Shared values have two variables They are as

                                follows

                                1 Mission

                                2 Corporate Objectives

                                Serve the community around through welfare schemes

                                In order to fulfill this shared value the Company is involving itself in many charity

                                activities Like providing the necessities for the local schools and giving donations to

                                charitable institutes

                                To become a Global entity for the supply of finished Cast components in wide range

                                of materials with highly committed and socially responsible employees

                                The company in order to become a global entity with highly committed and socially

                                responsible employees is putting all its efforts to make its employees skilled enough

                                to handle any complex job To make the employees skilful the company is organizing

                                training programs regularly The company is taking measures to create social

                                awareness among its employees

                                Strive towards making work environment safe and environment friendly

                                To make the working environment safe for the employees the company has provided

                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                is also taking measures to minimize the harm to the environment by recycling the

                                sand and using it again for casting purpose

                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                and supply products of high quality to the complete satisfaction of each and every

                                customer and thus achieve leadership in market as reputed and reliable supplies

                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                products There by achieving a sense of satisfaction among its customers The

                                employees are made to perform the work with due concern to the quality of the

                                69

                                products Through its quality products the company wants to achieve leadership in

                                market as reputed and reliable supplies

                                Endeavoring to fulfill social responsibilities

                                The company in order to fulfill its social responsibility has undertaken many

                                community development projects which include donations to charitable institutions

                                and providing necessities for local schools etc besides the company has a huge

                                concern for environment Therefore it has made a policy to minimize harmful effects

                                on the environment

                                The company is committed to the following

                                Continual prevention of pollution reduction of waste and consumption of

                                resources in all its operations

                                Promote environmental awareness among all employees and ensure their

                                participation in implementing this environmental policy at their place of work

                                SWOT ANALYSIS

                                70

                                A scan of the internal and external environment is an important part of the strategic planning

                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                Strength

                                71

                                1 Easy and timely availability of raw material

                                2 The company is having expertise Human resource

                                3 The company has equipped with latest technology

                                4 The company has good machines for manufacturing purpose

                                5 The company protects employees by giving safety equipments

                                Weakness

                                1 Lack of education among the workers in the lower cadre

                                2 They have not given the additional facilities like cab facilities etc

                                3 The company does not have its own products to sell It should rely heavily on

                                customer orders

                                4 Lack of space inside the production department

                                5 The company more depends on the casual workforce in its production

                                Opportunities

                                72

                                1 The company can expand its business in Europe which is a potential market for

                                industrial machines

                                2 By maintaining its quality of products the company can enter different foreign

                                markets

                                3 Presence of auto majors in the region especially in south India

                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                quality of goods effectively and more efficiently

                                Threats

                                1 Pollution control norms laid by the government are getting stringent

                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                With its cheap products they can kill domestic industries

                                3 Labour incentive

                                4 Expensive transportation cost

                                5 Industries heavily rely on non-renewable resources These resources may get

                                exhausted

                                FINDING AND CONCLUSION

                                73

                                Cerebra integrated technologies limited which are one of the IT solution industries

                                FINDINGS

                                The organization is not success in both domestic and export market to meet their

                                demand

                                The company is not providing proper training to their employees

                                The company is financially sound

                                Rising cost of raw materials

                                Products processing facilities are not enough

                                They should make more advertisements

                                The name Cerebra integrated technologies limited itself stands for quality and

                                pureness

                                CONCLUSION

                                74

                                The Cerebra integrated technologies limited having the good working environment The

                                employees are very happy to work is the Industry And this Industry is having good

                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                strengthen their employees and also to improve the quality of life their employees

                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                round improvement is production sales and profitability

                                Lastly I conclude that the company is having good market for their product but also it has to

                                give Advertisement for their product to create awareness in the minds of the customer The

                                prospects of the company continued to be positive And also the industry has delivering

                                superior value to the customerrsquos stake holders and other by providing good quality products

                                LEARNING EXPERIENCE

                                75

                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                what actually an organization is and how theoretical concepts are practiced in with only

                                theatrical knowledge several management concepts were slightly difficult to analyze

                                However after implant training I have felt empowered with confidence to understand

                                different management concepts in a pragmatic manner

                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                MBA I also came across real problems faced by organization in technology human

                                resources etc and the way in which the management tackled those problems

                                During this implant training I realized that management is a backbone of every organization

                                and without which every activity of organization will go haywire

                                I came to know the importance of Management Information System [MIS] in the

                                organization and how it assists the management in every aspect of its business and how it

                                helps the management in the process of decision-making

                                I came to know how communication acts as an important tool for the smooth functioning of

                                the organization and how we should communicate on different channels and with different

                                grades of peoples

                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                finance department I came to know the importance of finance department and I came to

                                know the different tools they use to have a control over the liquidity position of the company

                                I came to know the importance of Managerial Knowledge such as planning organizing

                                staffing directing controlling and decision-making I came to know about the rules

                                regulation policies and procedures of the company and to what extent employees are

                                following the rules and regulation laid down by the management I came to know about the

                                punitive actions taken by the management against the individuals who breaks the rules and

                                regulation of the company

                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                support and team spirit

                                76

                                In training also helped me in knowing the importance of group effort when compared to

                                individual effort in organization In addition importance of human relations was known

                                which helps the management getting the things done through its employees

                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                help in my career It is about the working environment about dealing with the employees

                                about the attitude required to sustain in an organization and so on

                                In total I am very much benefited with this implant training Once again I thank the

                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                continuous guidance to make this project work successful

                                77

                                BIBLIOGRAPHY

                                The companyrsquos Reports are

                                Quality Assurance Report

                                Production Report

                                Finance department Report

                                Marketing department Report

                                WEBSITE

                                wwwcerebracomputerscom

                                wwwwikipediacom

                                Financial report - Financial section in Cerebra integrated technologies limited

                                TEXT BOOKS

                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                Edition) Pearson Education

                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                Methods (8th Edition) Tata McGraw Hill

                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                Edition) Tata McGraw-Hill

                                BOOKS

                                Company Magazines

                                Hand books Catalogue Journals amp Reports

                                78

                                • The future of any Company depends on its ability to-
                                • Responsibility and Authority
                                • Managing Director
                                • Responsibility
                                • Authority
                                • Director (Commercial)
                                • Responsibility
                                • Authority
                                • Manager Accounts
                                • Responsibility
                                • Authority
                                • Assistant Manager of Quality Assurance
                                • Responsibility
                                • Authority
                                • Supervisory Moulding
                                • Responsibility
                                • Authority
                                • Supervisor Maintenance
                                • Responsibility

                                  OBJECTIVES

                                  The main objective of cerebra is to deliver a combination of proven software amp hardware

                                  solution in the enterprise mobility domin Cerebra provide a platform to the enterprise to make

                                  real time decisions which are presently a hurdle due to lack of the availability of suitable Eco-

                                  system supported by the companyrsquos vast exposure in the information technology Cerebra with its

                                  existing business of IT Infrastructure provide its customers a significant ROI advantage in

                                  providing a complete solution both in hardware amp software segments Cerebra focus on the retail

                                  amp health care sectors amp provide solutions through its existing products amp components

                                  With the vast experience of the team we have the process maturity to deliver turnkey solutions

                                  The management team at cerebra has a combined experience of over 100 years in wireless amp

                                  enterprise solutions

                                  Continuous product review amp improvement in quality

                                  Individually amp collectively all employees of cerebra integrated technologies limited

                                  strive for eliminating waste in manufacturing amp non-manufacturing areas in to reduction

                                  in the cost amp establish better employment

                                  Ensure quality of personnel at all levels amp provide then the right work environment job

                                  satisfaction amp professional challenges

                                  Provide a healthy blend of employees who have grown with the organization amp those

                                  selected from outside

                                  Ensure employment of minimum number of personnel amp avoid surpluses

                                  Motivate employees to be increasingly achievement oriented Identify personnel with

                                  potential for growth

                                  Provide adequate opportunities for personnel to improve the level of their professional

                                  knowledge

                                  Personnel with talent amp potential for growth to be developed to shoulder higher

                                  responsibilities

                                  To imbibe the spirit of quality in every employee in the organization amp promote team

                                  work

                                  PRODUCT PROFILE

                                  17

                                  The salient features of the company are

                                  The company is known for quality PCBrsquos The company has designed developed and

                                  manufactured special type of PCBrsquos are

                                  Single sided PCBrsquos

                                  Double sided PCBrsquos

                                  Glass epoxy PCBrsquos

                                  The company has having types of PCBrsquos

                                  Manufacturing Design

                                  The company is at present using the latest computerized design and drawing to achieve the high

                                  standards applicable and the company is technically superior to other competitors in the market

                                  The design department is headed by a qualified experienced manager with over twenty years of

                                  experience in the design field being specially trained and assisted by qualified engineers

                                  Surface mounts technology [SMT]

                                  Surface mount device[SMD]

                                  Quality

                                  The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                                  to quality norms at every stage of manufacture

                                  Quality policy

                                  Manufacture quality PCBrsquos to the satisfaction of our customers

                                  Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                                  the field of information technology comparable to the best in the world Cerebra with the active

                                  involvement of all its employees shall strive to deliver products amp services of the highest quality

                                  to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                                  maintained at all levels of the organization amp shall be implemented through its adherence to

                                  specific amp measurable quality objectives

                                  TOTAL QUALITY PROCESS

                                  18

                                  The following basic principles of to achieve TQM and ISO for the organization

                                  1 Customer Focus- Anticipation of future requirements

                                  2 Leadership ndash Motivate his team

                                  3 Process Approach- Value added activity

                                  4 System Approach- Collection of Process

                                  5 Involvement of people- How to motivate the people to achieve the desired goal

                                  6 Continual improvement-

                                  7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                                  8 Mutually Beneficial Customers relationship

                                  Standards in cerebra integrated technologies ltd

                                  Design conforms to Indian standards specification

                                  The PCBrsquos are provided with standard accessories can be provided on

                                  request

                                  Product Range

                                  SMD resistor packages

                                  Resistor- o4o2

                                  o6o3

                                  o8o5

                                  1206=gt [regular]

                                  1210

                                  PCB ASSEMBLY FLOW CHART

                                  19KIT IQA

                                  1 COUNTING

                                  2 VERIFYING FOR THE MAKE

                                  3 VERFICATION WITH BOM

                                  20

                                  KITTING

                                  KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                                  SMD LODING

                                  EQUIPMENT

                                  A1BAKE BARE PCB FOR 4 HOUR 1000C

                                  2 BAKE BGA FOR 4 HOURS 1250C

                                  B1SCREEN PRINTER SETTING

                                  2 PASTE SOFTING

                                  3 SAMPLE PRINTING

                                  4 PASTE POSITION amp SHAPE CHECKING

                                  5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                                  C1SMT PROGAMME FILE LOADING

                                  2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                                  3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                                  D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                                  DEK 248

                                  PHILIPS TOPAZ

                                  PHILIPS EMERALD

                                  LCS FEEDER FOR BGA ampFINE PITCH

                                  SMT TRAIL RUN

                                  BOARD

                                  WORKIN

                                  SMT MOUNTING FOR MASS MFG

                                  INSP BEFORE

                                  REFLOW

                                  CORRECTION

                                  REFLOW

                                  VISUAL INSPECTION

                                  CORRECTION

                                  21

                                  SMT MOUNTING FOR MASS MFG

                                  IPQC FOR 10

                                  SAMPLING

                                  DOUBLE

                                  SIDED

                                  PTH LOADING

                                  COMPONENT PREPARATION

                                  EQUIPMENT

                                  STUFFING

                                  VISUAL INSPECTION

                                  CORRECTION

                                  WAVE SOLDERING

                                  VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                  LEAD

                                  POST SOLDERING

                                  TOUCH UP

                                  PCB PRINTED CIRCUIT BOARD

                                  22

                                  POST SOLDERING

                                  COMPONENT

                                  MOUNTING

                                  FINAL INSPECTION

                                  IPQC FOR 10

                                  SAMPLING

                                  REWORK FUNCTIONAL

                                  TESTEER

                                  CORRECTION

                                  FUNCTIONAL TESTER

                                  LABELING

                                  BARCODING

                                  PACKING

                                  OUT WARD STORES amp DESPATCH

                                  WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                  PLAIN BOARDS

                                  ASSEMBLY BOARD

                                  Work Instruction

                                  23

                                  Title Philips GEM and Philips emerald

                                  Purpose

                                  The work instruction is applicable in cerebra integrated technologies ltd

                                  Responsibility

                                  All associates technical engineers and quality staffs are responsible for carrying out this quality

                                  Precautions

                                  Ensure operator wear heal strap or write strap and grounded while performing the quality

                                  Procedure

                                  1 Ensure machine is free from dust partials

                                  2 Ensure machine is set as per prescribed parametersrsquo by process team

                                  3 Ensure daily PML preventive maintains is done at the begin of the shift

                                  4 Clear the components reject in provided in the machine on daily basis

                                  5 Any feeders issues are found identity the same and report to the concern person

                                  6 Switch off the machines when not in use

                                  Title Pre reflow instruction

                                  24

                                  Purpose

                                  The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                  during the PCBA assembly

                                  Scope

                                  This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                  technologies limited

                                  Responsibility

                                  All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                  this activity

                                  Safety perception

                                  a Ensure all concerned associates wearing wrist strap and grounded properly

                                  b Store the pub assemblies in a antistatic bins trays or magazine

                                  Procedure

                                  Perform the inspection activity and check for

                                  a Alignment of the components

                                  b Missing components

                                  c Orientation of the components

                                  d Role of the components

                                  e Mount manual placement components if any ensure nearby components are not disturbed

                                  while manual maintaining

                                  Process of qualification for reflow soldering

                                  25

                                  1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                  prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                  paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                  80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                  the good solder print Then more the predetermined no of PCBs for screen printing record

                                  the set parameter

                                  2 Place the SMD components using topaz and emerald pick and place machine using

                                  correct program to operate the machine be for work instruction

                                  3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                  the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                  and record the temp profile

                                  4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                  process SMD inspection work sheet

                                  5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                  defects is within control limit and if there is no problems then the process is qualified

                                  TITLE POST REFLOW INSPECTION

                                  26

                                  PURPOSE

                                  The purpose of this WI is to give the details of performing post reflow inspection in post

                                  reflow inspection stage

                                  SCOPE

                                  This work instruction is applicable in cerebra integrated technologies ltd

                                  Responsibility

                                  All associates technical engineers and quality staffs are responsible for carrying out this

                                  activity

                                  Precautions

                                  Ensure operator wear wrist strop and grounded while performing the activity

                                  Procedures

                                  27

                                  1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                  2 Ensure operators perform inspection activity as per relevant documents like BOM

                                  [bill of material] Pedro or reference cards if available

                                  3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                  NCM [non-conformance material] area for rework

                                  4 Ensure operator performs inspection through magnifier only

                                  5 And inspection the PCB a for following defeats

                                  Components value

                                  Components alignment amp Orientation

                                  Missing components tomb stone amp solder-balls

                                  Extra components amp bridging

                                  CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                  GOVERNMENT

                                  Bharat sanchar nigam limited

                                  Railways

                                  ONGC

                                  NIO

                                  High courts

                                  Post offices

                                  CPWD

                                  IGCAR

                                  PUBLIC SECTOR UNITS

                                  ITI LIMITED

                                  HAL

                                  28

                                  NAL

                                  BHEL

                                  BEML

                                  BEL

                                  ECIL

                                  CMC

                                  OTHER MAJOR CUSTOMERS

                                  KIOCL

                                  VXL Instruments

                                  Dickenson fowler ltd

                                  KMF LTD

                                  Stump vision

                                  B-commerce Info system

                                  Indian-Dept of Industries KSSIDC

                                  CORPORATE

                                  Pidilite Industries

                                  Lucent

                                  Alcate

                                  Trent limited

                                  Thermax

                                  BPL

                                  OTIS Group

                                  Siemens

                                  LampT

                                  Himalaya Drugs

                                  BANKS

                                  Bank of India

                                  29

                                  Reserve Bank of India

                                  Canara Bank

                                  Union Bank of India

                                  Allahabad Bank

                                  UCO Bank

                                  Vysya Bank

                                  Infrastructure Management

                                  As Enterprises scale their IT infrastructure to support business growth managing global

                                  networks database applications becomes a herculean task which can over whelm internal

                                  resources

                                  Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                  Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                  enterprise It Infrastructures enable clients to

                                  Reduce the total cost of IT operations

                                  Focus limited IT resources on core business activities

                                  Rationalize IT staffing costs

                                  Optimize IT assets utilization

                                  Facilitate service delivery

                                  Improve uptime

                                  HARDWARE

                                  Contract Manufacturing EMS

                                  30

                                  Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                  Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                  place machines vitronics reflow amp soldering machines along with the latest equipments for

                                  inspection amp quality control

                                  Cerebra help companies to choose correct method of contract manufacturing to save money

                                  time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                  that the customer is able to deliver world products to its customers

                                  Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                  procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                  Computing solutions

                                  Cerebra are one of the well known brands for personal computers servers laptops amp

                                  workstations Cerebra range of products that cover entire IT requirements of its customers

                                  Cerebra are able to offer end to end solution companies IT requirements

                                  Desktop PCrsquos

                                  Notebook

                                  Servers

                                  Networking

                                  E-Waste Recycling Facility

                                  Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                  players in this world which has huge potential not only in terms of generating huge revenues

                                  amp profits for the company amp its share holders but also wants to contribute in big way the

                                  green environment issues that have taken off cerebra recognize that it would be a big social

                                  responsibility to truly set up a world class e-waste facility

                                  In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                  facility in India The e-waste road map that this partnership will adopt would be chalked out

                                  sin 3 phases

                                  31

                                  a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                  Indiarsquos largest recycle facility

                                  b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                  plants

                                  c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                  Cerebra have approached this partnership to provide technical amp Management

                                  consultancy

                                  1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                  2) Salvage components amp sell it back to the manufacturers concerned

                                  3) Fully integrated e-waste management amp base metal recycling

                                  4) PGM recovery amp its refining processes

                                  5) Waste management at sources

                                  6) Total support in scrap handling collection transport documentation shipping amp

                                  [export] amp other areas

                                  7) 100 recycling of all collected e-waste [zero land fill]

                                  8) World class security system

                                  9) Integrated EHS system [ISO amp OHSAS standard]

                                  10) Web-based trading services amp accessibility

                                  11) Logistics amp warehousing facility worldwide

                                  12) Technical advice on plant layout

                                  13) Training of technical personnel

                                  14) Commissioning of day to day operations amp

                                  15) Market support

                                  SOLUTIONS

                                  32

                                  Cerebra specialize in the outsourced product development application software development

                                  and offshore software outsourcing services in the enterprise and mobility areas We work

                                  specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                  enhancement into the wireless and enterprise domains

                                  bull Setting up a dedicated off-shore development center

                                  bull Offshore product development services

                                  bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                  bull SCM CRM Enterprise integration

                                  We provide solutions for a dynamic environment where business and technology strategies

                                  converge Our approach focuses on new ways of combining IT innovation in existing

                                  business framework and also to leverage the clients existing IT infrastructure The activities

                                  under this area of offerings are

                                  bull Mobile Strategy formation

                                  bull Infrastructure Design

                                  bull Application Development

                                  bull Data Synchronization

                                  bull Enterprise Intranet on the move

                                  Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                  Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                  solutions

                                  bull LBS for content distribution

                                  bull Logistics ndash last mile delivery

                                  bull Bluetooth based content and coupon management

                                  bull SCMCRM for retail houses including a mobileweb based POS

                                  bull on field Sales and Support

                                  bull RFIDBarcode integration for asset and inventory tracking

                                  Achievements amp Awards

                                  33

                                  The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                  14000 for pollution standard

                                  ORGANISATIONAL STRUCTURE

                                  34

                                  An organizational structure defines how job tasks are formally divided grouped amp co-

                                  ordinate The chapter ii deals with the organizational structure the organization structure is a

                                  complete Picture about the organization The structure of an organization plays a significant

                                  role in charting out its path to success An efficient structure facilitates co-ordination amp

                                  smooth intertwining of employees amp communication systems The organization adopts

                                  different structural pattern at different stages of its lifecycle The form of an organization that

                                  is evident in the way divisions departments functions amp people link together amp interact

                                  Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                  may be represented by an organization chart The complexityrsquos structure is often proportional

                                  to its size amp its geographic dispersal The traditional organization structure for many

                                  businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                  BASIC ORGANIZATION STUCTURE

                                  An organization is a social entity composed of two or more persons who work together

                                  towards the attainment of common goals For the organization to work as a cohesive unit it is

                                  essential that a formal structure of reporting amp control be established among the different

                                  members of organizationhelliphellip

                                  35

                                  ORGANISATION CHART

                                  CHAIRMAN

                                  The above organization structure shows the following points

                                  36

                                  BOARD OF DIRECTORS

                                  MANAGING DIRECTOR

                                  EXECUTIVE DIRECTOR

                                  DYGENRAL MANAGER

                                  MANAGER-PERSONNAL amp ADMINISTRATION

                                  MANAGER- PRODUCTION MAINTENANCE

                                  MANAGER- DESIGNQC TRANSPORT

                                  MANAGER PROJECT SECURITY amp VIGILANCE

                                  MANAGER- PURCHASE STORES COMPUTER VACANT

                                  MANAGER MARKETING

                                  FINANCE MANAGER IC

                                  DYMANAGER TPS

                                  DYMANAGER QCTESTING

                                  ASSTENGINEER- PURCHASE amp STORES

                                  ASSTENGINEER- MAINTENANCETRANSPORT

                                  ASSTENGINEER-TPS

                                  ASSTENGINEER-TPSWINDING

                                  ASSTENGINEER- QUALITY CONTROL

                                  ASSTENGINEER- QUALITY CONTROL

                                  1) Hierarchy relationship between different department members

                                  2) Participative management

                                  3) Cooperative work culture

                                  4) Standardized of polices

                                  5) Decentralized decision making system provided that some exceptions-

                                  Valuable amp economical decisions are taken by top level management only So it is

                                  centralized decision making

                                  In all major decisions will be taken from board of directors they have full control over the

                                  administration they will control the executive and general managers these board of directors

                                  are selected by SAIL But the general manager of will have full control over the deputy

                                  managers of project HRD production and material departments

                                  These deputy managers will have full control over their respective area and they have a right

                                  to take minor decisions regarding over their respective area

                                  37

                                  FUNCTIONAL AREAS

                                  PRODUCTION DEPARTMENT

                                  HUMAN RESOURCES DEPARTMENT

                                  MARKETING DEPARTMENT

                                  FINANCE DEPARTMENT

                                  Production Department

                                  Production department performs the function of producing finished goods from the basic raw

                                  materials The manufacturing is headed by a group head whose main objective is to plan

                                  execute co-ordinate and control all production activities with available resources inputs

                                  equipment and facilities

                                  Objectives

                                  1 To ensure direct and co-ordinate the activities

                                  2 To ensure Quality Output

                                  The Main functions of this Department are as follows

                                  1 Procure the Raw materials

                                  2 Store the Raw materials which are procured

                                  3 Process the raw materials which are procured in the production and to turn them into

                                  finished goods

                                  4 In addition not to stop in any circumstances but only to perform round the clock and

                                  round the year

                                  38

                                  DIRECTOR

                                  PERSONNEL MANAGER

                                  Human Resource Department

                                  The personnel department is one of the most important functional departments in every

                                  organization Only with the help this department the organization can make efficient use of

                                  the available work force for providing the desired product to the customer with desired

                                  quality and reasonable price at the right time

                                  Department Structure

                                  The Personnel Manager is responsible for carrying out all the personnel management work

                                  like recruitment selection training performance appraisal promotion wages and salary

                                  employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                  from the Managing Director whenever necessary

                                  The future of any Company depends on its ability to-

                                  Train and upgrade skill sets of its employees

                                  Extract and retain talent

                                  Robust performance appraisal and reward system

                                  Manage and full fill expectations

                                  Evolve performance parameters with respect to key result areas

                                  39

                                  HUMAN RESOURCE DEVELOPMENT

                                  Resource is any means of supply which can be drawn on when necessary To develop means

                                  to grow mature and make progress in the desired direction Developing a human being in to

                                  a resource means making him or her into a person of resourcefulness initiative wittedness

                                  cleverness talent and ability

                                  Human Resource Development is considered to be a super specialty of HRM It is a process

                                  by which the employees of an organization are helped in planned and continuous manner to

                                  acquire new capabilities and sharpen existing capabilities that may be required to perform

                                  their present functions or expected future voles

                                  HRD is a process which is geared towards developing the general enabling capabilities of

                                  employees as individuals so that they can discover and exploit their own inner potential for

                                  their own and or organization development purposes HRD strives to develop an

                                  organizational culture where superior subordinate relationships team different sub units are

                                  strong and contribute to the organizational health dynamisms and pride of employees

                                  Training programs are as follows

                                  FRESH ENTRANTS

                                  Induction and orientation

                                  COMPETENCE ENHANCEMENT

                                  Technical

                                  Multi skill training

                                  Managerial

                                  SPECIFIC AREA

                                  Safety

                                  Environment

                                  Cost control and deduction

                                  Quality

                                  EXTERNAL TRAINING

                                  OTHER AREAS

                                  Hindi training

                                  40

                                  GOALS OF HRD

                                  Development of individual capacity

                                  Development of competitive in relations job being performed

                                  Development of corporate approach

                                  Development interpersonal relationship

                                  Development of overall organization culture

                                  Role of HRD

                                  Human resources planning

                                  Human resources accounting

                                  Human resources allocation and role planning

                                  Human resources training and development

                                  Human resources maintenance

                                  Climate development of HRD

                                  Activities of HRD

                                  Training need identification

                                  Training needs assessment

                                  Training needs justification

                                  Budgeting and controlling of cost

                                  Selection of learning process

                                  Planning designing conducting the training procedure

                                  Evolution of program through the trainee and feedback records

                                  41

                                  Training Objectives

                                  To help the trainee

                                  To improve knowledge skill attitude amp performance

                                  To develop competence to increase productivity

                                  To prepare for greater responsibility

                                  To improve interpersonal relationship

                                  To equip with modern tools amp techniques of to harness best of the human resources

                                  and maintains industrial harmony

                                  Modern how to develop self and his subordinates

                                  Recruitment sources

                                  This company considers both internal and external sources for recruitment Internal sources

                                  include the employees who are already on the payroll Whenever any vacancy occurs

                                  somebody within the organization with necessary qualification is promoted to that job

                                  External sources are obtained by giving advertisements in state and local newspapers

                                  Recruitment

                                  It is the process of searching for prospective employees and stimulating them to apply for

                                  jobs in the organization so that the right person for accomplishing organization and

                                  departmental objectives will fill up organization vacancies

                                  In order to ensure that the right type of persons are available to the concern in the right

                                  number at the right place the following steps are taken

                                  The candidate will be given an application form through which the Personnel Manager can

                                  come to know about the candidate with respect to the following

                                  Educational qualification

                                  Experience

                                  Skills possessed by the candidate

                                  Salary expecting

                                  42

                                  Screening of Applications

                                  Interview

                                  Physical Examination

                                  Placement

                                  Selection

                                  The intention of the selection process is to choose the best-qualified and suitable candidate

                                  for unfilled jobs The objective of the selection decision is to choose the individual who can

                                  most suitably perform the given job

                                  The selection procedure is essentially a series of steps through which additional information

                                  is secured about the applicant at any stage the candidate may be rejected due to non-

                                  compatibility Therefore selection is actually a negative process of rejecting the unit

                                  candidates

                                  The selection procedure followed by the company is as follows

                                  Training and Development

                                  The company gives only on-the-job training Usually on-the-job methods of training are as

                                  follows

                                  Job rotation

                                  Coaching

                                  Job instruction

                                  Committee assignments

                                  43

                                  After the selection of candidates the candidates will be given on-the-job training in an

                                  organization for 1 year If the candidate performance in this year is satisfactory as per the

                                  requirement of the company then the candidate is selected as an employee for the company

                                  This period of 1 year is known as the probationary period for the candidate When the

                                  performance of the candidate is unsatisfactory then the company will provide further training

                                  to the candidate to make him fully equipped to work in the organization

                                  Safety of the Employees

                                  1 Safety shoes will be given to every shop floor employee once in 6 months

                                  2 Safety uniform will be given to every shop floor employees

                                  3 Pairs of uniform will be given once in a year

                                  4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                  group insurance as well

                                  5 Every employee in the organization will be medically examined once a year

                                  Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                  1st shift-----------------------------6am to 2pm

                                  2nd shift----------------------------2pm to 10pm

                                  Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                  Wages

                                  Wages in the wide sense mean any economic compensation paid by the employer under some

                                  contract to his worker for the services rendered by him

                                  In this company the wages are fixed according to the government norms At the time of

                                  appointment the company fixes the wages which is higher than the government norms After

                                  a certain period the wages will be fixed according to the experience of the worker

                                  44

                                  Absenteeism

                                  An absentee is a person who habitually stays away from the job There are several causes for

                                  absenteeism which are as follows

                                  Maladjustment with the working condition

                                  Industrial fatigue

                                  Alcoholism

                                  Low level of wages

                                  Family problems

                                  Unhealthy working conditions

                                  Unsound personnel policies

                                  The company follows a procedure with respect to absenteeism If the worker is frequently

                                  absent show cause notice is given If the absence is continued by the worker maximum

                                  three-show cause notices are given If the absence is continued then the company will issue a

                                  charge sheet If the absence is further continued the management conducts an in-house

                                  enquiry During the enquiry the management decides as to whether the worker should

                                  continue in his job or not

                                  Performance appraisal

                                  Production head or Works Manager will give the questionnaire to the employees working in

                                  the production department and based on their answers for the questions the ranking will be

                                  given for each worker and depending upon the rank the worker will be put in the certain

                                  position

                                  If any worker scores less marks then he will be made to work hard and achieve the goal

                                  They will tell him his weakness and strengths in the particular field and motivate him to

                                  achieve his goal and rectify his mistakes for achieving the organizational objectives

                                  45

                                  Promotion

                                  In this company the promotion is given based on seniority-cum-merit The management will

                                  also take the following considerations while promoting an employee

                                  Behavior of the worker

                                  Attendance of the worker

                                  Efficiency of the worker

                                  46

                                  Marketing Department

                                  The marketing department performs marketing activity by supplying the products to the

                                  customers within the mentioned time and the product is transferred to the domestic customers

                                  by the road transportation and overseas customers by means of ships

                                  Marketing Channels

                                  Marketing channel decisions are among the most critical decisions facing marketing The

                                  channels chosen intimately affect all other marketing decisions

                                  As the company is a manufacturing concern it undertakes the following type of marketing

                                  channels

                                  The company gets order directly from its customers and it directly delivers the finished

                                  products to its customers as it has producer-customer type of marketing channel

                                  Marketing Strategies

                                  Usually the Company follows the following marketing strategies

                                  Quick delivery

                                  Better quality

                                  Service after sales

                                  47

                                  CUSTOMERS

                                  COMPANY

                                  Marketing Segmentation

                                  Market segmentation means dividing the market into different segments or sectors In this

                                  company market segmentation is made on the basis of components

                                  Packaging

                                  Packaging is normally not done for rough castings unless it is specified by the customer in

                                  which case due care shall be taken to follow the customerrsquos specification only nice castings

                                  are packed in the boxes

                                  Handling of customer complaints

                                  The details of customersrsquo complaints corrective action taken etc shall be

                                  recorded on corrective action report and a copy shall be sent to the customer

                                  Whenever possible customer confirmation is obtained

                                  Managing Director shall forward the same to the Manager-Quality control for the

                                  investigation

                                  Based on the result of investigation the complaints are bifurcated as Genuine

                                  Casual complaints

                                  All genuine complaints are thoroughly investigated and a suitable corrective and

                                  preventive action is taken recorded and given to the concerned department for

                                  further action

                                  All casual complaints from the customer are informed accordingly

                                  The managing director shall receive complaints from the customers A complaint

                                  number is allotted and an acknowledgement is sent to customers

                                  Records

                                  The following records shall be maintained by marketing department

                                  1 Enquiries and Quotation

                                  2 Purchase orders from customer and its Amendments

                                  3 Verbal order

                                  4 Order Acceptance

                                  5 Delivery challen cum Invoice

                                  48

                                  Finance Department

                                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                  pool of funds These funds come from a variety of sources investors or shareholders

                                  creditors who lend in money and past earnings retained in business Funds provided from

                                  these sources are committed to a number of uses Fixed assets used in production of a product

                                  or service inventory used in production of marketable goods cash and securities used for

                                  transaction and liquidity purposes

                                  The sales of the company are accompanied with sales bills which are generated from

                                  computer The terms of sales varies from 30 days 60 days and for few customers the

                                  document is sent through Bank for payment

                                  The export sales are against payment through Bank with a credit period of 45 days from the

                                  date of shipment

                                  The purchase of raw materials component parts and consumables are affected against a credit

                                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                  day of the month irrespective of the material receipt date

                                  Department Structure

                                  DIRECTOR COMMERCIAL

                                  FINANCE MANAGER

                                  CASHIER STENO TYPIST

                                  The main functions of Finance Department are as follows

                                  1 Making the payment as salary to the employees

                                  2 Meeting the manufacturing expenses of the organization

                                  3 Preparing financial statement of the organization

                                  4 Maintaining the liquidity position of the company

                                  5 Helping the management in taking financial decision

                                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                  7 Making payments to the suppliers

                                  8 Receiving receipts from the customers

                                  49

                                  Accounting Procedure

                                  The company follows cash and credit basis of accounting of its income and expenditures

                                  The income of the company is fo0rm sale of castings development of patterns for new items

                                  and by sale of bye products The major expenditures are power charges manufacturing

                                  expense labour raw materials and consumable spares administrative and selling expense

                                  interest

                                  The following are the books and records maintained by cerebra integrated technologies

                                  Limited

                                  Subsidiary BooksRecords

                                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                  the material by store and counter signed by the quality Assurance Department the necessary

                                  entries are made in the registrar

                                  Customer RegisterBill Register

                                  This register is maintained to keep track of the sales made to each and individual customer

                                  The follows are maintained customer wise and the detail of invoice number and date and

                                  value with cumulative value is maintained in the register This register also helps to make

                                  follow up for payment The entries in the register are made immediately after the invoice is

                                  generated from the computer

                                  The receipt of payment against each customer and invoice is also entered in the register to

                                  enable to know the balance outstanding customer wise

                                  Salary advance register

                                  This register is maintained to know the advance outstanding employee wise Immediately

                                  after issue of advance the necessary entries are made in this register Similarly after receipt

                                  of advance through slips the entries are made in this register to know the exact balances of

                                  advance employee wise

                                  50

                                  Customer Rejection Register

                                  This register is maintained to keep track of customer rejection of castings

                                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                                  rejection register where in the details of rejection via invoice number grade quantity and

                                  weight value excise duty sales tax and forwarding are made

                                  Books of Accounts

                                  Petty Cash Book

                                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                  the Director and then necessary entries are made in the books through computer

                                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                                  received from whom amount in words and figures If the payment is made above Rs500-

                                  necessary signatures should be taken on affixing rupee one revenue stamp

                                  Bank book

                                  Since the company has availed cash credit and bill discounting facility from bank two

                                  separate bank books for cash credit and bill discounting are maintained

                                  The receipt of payment through chequedemand draft and payment through chequedemand

                                  draft is maintained in the register The balance of the book should tally with the balance in

                                  the books of accounts maintained in a computer

                                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                                  the over draw amount against the discounted bills necessary credit entries are made in the

                                  register to arrive at the actual balance against the sanctioned working capital

                                  51

                                  General ledger

                                  This ledger gives the details of transactions effected by the company at any point of time The

                                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                                  respective accounts in the general ledger This ledger should be updated on day to day basis

                                  to know the actual balance of each account The trail balance and receipt and payment are

                                  made at each month end which should necessarily tally The profit and loss account is also

                                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                  yearly or yearly

                                  Inventory management

                                  Inventories constitute the most significant part of current assets of a majority of companies

                                  in India Inventories are stock of the product a company is manufacturing for sale and

                                  components that make up the product The various forms in which inventories exist in a

                                  manufacturing company are raw materials work in progress and finished goods

                                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                                  While retail or wholesale firm will have a very high level o finished goods inventories and

                                  no raw material and work in progress inventory

                                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                  of inventory control technique which is popularly known as FIFO method In this method

                                  raw material which bought first will be sent to the production department first

                                  Cost of production

                                  The following items determine the cost of production of the product

                                  Price of raw materials

                                  Labour costs

                                  Other production costs

                                  Market condition

                                  52

                                  Mode of Payment

                                  1 Advance Payment

                                  The firm takes an advance payment of 20 to 25 of price from the new customers

                                  2 Credit

                                  The firm gives credit facility to its old customers which is secured by the following

                                  - Invoice performance credit

                                  - Letter of credit

                                  53

                                  CERBRA INTEGRATED

                                  TECHNOLOGIES LIMITED

                                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                  54

                                  Particulars 30-9-2010 30-9-2009

                                  INCOME

                                  Sales amp Services 588808535 503398844

                                  Other Income 8458654 1291991

                                  TOTAL 597267189 504690834

                                  EXPENDITURE

                                  Materials 565924569 471247636

                                  Manufacturing amp Administration Expenses 15640011 16247496

                                  Marketing Expenses 249660 127791

                                  Interestamp Financial Charges 248640 382737

                                  Depreciation 1588627 2055635

                                  TOTAL 583651507 490061295

                                  Profit Before Extraordinary Items 13615681 14629539

                                  Profit [loss] Before Taxation 13615681 14629539

                                  Provision for Taxation

                                  MAT 2524347 (1894)

                                  Profit[loss] after tax transferred to balance 11091334 14631433

                                  Sheet

                                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                  55

                                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                  Sources of funds

                                  Share Holderrsquos Funds 159555820 150740820

                                  Share Application Money 29211000 5643501

                                  Reserves amp Surplus 242157224 242157224

                                  Minority interest 334875 ------

                                  Grand Total 431258919 398541545

                                  Application of funds

                                  Fixed Assets

                                  Gross Block 46078186 46259057

                                  Less Depreciation 28342562 26103945

                                  Net Block 17735625 20155113

                                  Deferred Tax Assets 63249 ----

                                  Investment cost 2000 2000

                                  Current Assets Loans amp Advances

                                  Sundry Debtors 318650954 337538013

                                  Cash amp Bank Balance 12439646 9113641

                                  Loans amp Advances 114671053 45651808

                                  445761654 392303462

                                  Less Current Liabilities amp Provisions

                                  Current Liabilities 293343081 290079690

                                  Provisions 2810681 1999

                                  Net Current Assets 149607892 102221773

                                  Profit amp loss Account 263850154 276162659

                                  Grand Total 431258919 398541545

                                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                  late 1970s to help managers address the difficulties of change The model shows that

                                  organizational immune systems and the many interconnected variables involved make change

                                  complex and that an effective change effort must address many of these issues

                                  simultaneously This is often a daunting managerial challenge

                                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                  (subordinate goals) Skill

                                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                  Richard defines that it was because of these factors the Japanese companies excelled over

                                  American firms A very important feature of this Model is that McKinsey consultants in their

                                  studies of several firms have extensively tested it

                                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                  major premise of the model is that many performances related issues are rooted among the 7

                                  factors outlines This study is important from a strategic marketing Organizational

                                  performances related issues are rooted among the 7 factors outlines These 7s are

                                  interconnected aligned and working together in high performing organizations

                                  56

                                  Structure

                                  The organizational structure of the company is based on the functional departments and the

                                  decision taken from top-level management of the company For analyzing and for taking

                                  decision the top management will consult the functional managers performance of various

                                  tasks in departments will be assigned to its functional head

                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                  associated information that shows who reports to whom and how tasks are both divided up and

                                  integrated

                                  Skill

                                  Usually in a foundry Industry two types of skills are required They are as follows

                                  1 Administrative skills

                                  2 Technical skills

                                  Administrative Skills

                                  Administrative skills are those skills which are very much necessary for office staff It

                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                  will be given an on-the-job training for about 1 year and also training in each department to

                                  make the candidate familiar with the organization Every month a training program will be

                                  conducted wherein personalities having expertise in various fields give lectures

                                  Technical Skills

                                  Technical skills are those skills which are directly concerned with the production Shop-

                                  floor employees are expected to possess these skills to carry out the production activity

                                  smoothly

                                  In Cerebra integrated technologies limited they give more importance to technical

                                  knowledge than educational qualification

                                  57

                                  Different training programs are conducted to impart technical skills among employees When

                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                  the company gets its employees trained by external training agencies Guest lectures are

                                  arranged once in a month to help the employees update their knowledge with the industry

                                  level

                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                  employees of various departments and identifies the training needs to be given for employees

                                  and for enhancing the skills of the employees

                                  Style

                                  The company follows a centralized system of decision-making Only the top management

                                  takes the decisions and the suggestions of the lower level employees are taken into

                                  consideration

                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                  approach

                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                  comes to decision making Only the persons who are in higher authority take decisions about

                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                  management For eg While taking decisions regarding purchase only the MD and Director

                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                  material and tenders The higher authorities do everything There is no participative

                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                  the companyrsquos administration

                                  58

                                  Strategy

                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                  followed by systematic action and allocation of resources to achieve corporate goals

                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                  competition through its quality products with reasonable price To price their products

                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                  waste elimination

                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                  advance before starting production activity By using the good quality of raw materials the

                                  company can produce quality output without any damages or cracks in the castings Thus

                                  reducing the wastage

                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                  Ie by carrying out the production activity according to the procedure and under watchful

                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                  commit any wrongdoing

                                  Staff

                                  Responsibility and Authority

                                  The company has defined responsibilities and authorities in order to facilitate effective

                                  implementation of quality management and these are communicated to relevant persons in

                                  the organization

                                  59

                                  Managing Director

                                  Responsibility

                                  1 Overall control of the company

                                  2 Ultimate responsibility for product quality

                                  3 Responsibility for customer satisfaction

                                  4 Responsibility for marketing

                                  5 New product development and process improvement

                                  6 Growth and profit

                                  Authority

                                  1 Approve quality assurance manual

                                  2 Interact with customers

                                  3 Approve capital goods

                                  4 Release the product whenever there is ambiguity

                                  5 Disposal of non-conforming products

                                  6 Sign cheque

                                  Director (Commercial)

                                  Responsibility

                                  1 Responsible for purchasing and supplier development

                                  2 Financial management including cash flow management

                                  3 Responsible for storersquos management

                                  4 Administration and personnel management

                                  5 Functions of managing director in his absence

                                  Authority

                                  1 Sign the purchase order

                                  2 Sign cheques

                                  3 Prepare the yearly budget and follow up

                                  4 Interact with statutory bodies and maintain records

                                  60

                                  Works Manager

                                  Responsibility

                                  1 Overall responsibility for production planning and control

                                  2 Overall responsibility for pattern equipment and product quality

                                  3 Safety and house-keeping of entire company

                                  4 Upkeep of all equipment

                                  5 Process improvement and productivity

                                  6 Training of production and quality control personnel

                                  7 Upkeep of relevant records

                                  Authority

                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                  reaching customer on time

                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                  Manager Maintenance

                                  Responsibility

                                  1 Monitor and control the activity of the administration office

                                  2 Upkeep of statutory records

                                  3 Make payment to suppliers on due date

                                  4 Housekeeping in respective areas

                                  Authority

                                  1 Prepare and send chequesDDrsquos

                                  61

                                  Manager Accounts

                                  Responsibility

                                  1 Account all the vouchers and bills after acceptance from stores

                                  2 Maintain books of accounts

                                  3 Update all the accounts regularly

                                  4 Prepare financial statement at defined intervals

                                  5 Update the salary advance register

                                  6 Housekeeping in respective areas

                                  Authority

                                  1 Enter accounts data into the computer

                                  2 Raise debitcredit notes

                                  3 Issue stamped receipts for the payment received

                                  Assistant Manager Quality Control

                                  Responsibility

                                  1 NDT inspection

                                  2 Inspection of castings in first second and final stage

                                  3 Upkeep of related records

                                  4 Housekeeping in respective department

                                  Authority

                                  1 Authorized to inspect and release the product for next stages

                                  62

                                  Assistant Manager of Quality Assurance

                                  Responsibility

                                  1 Incoming and in-process inspection

                                  2 Overall responsibility of calibration of EMTE

                                  3 Training of quality assurance personnel

                                  Authority

                                  1 Accept the product at inward good stage

                                  2 Approve the liquid metal before pouring

                                  Chemist

                                  Responsibility

                                  1 Charge calculation

                                  2 Inspection of incoming materials

                                  3 Mechanical testing

                                  4 Housekeeping in the related areas

                                  Authority

                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                  Manager

                                  63

                                  Marketing and Administration Officer

                                  Responsibility

                                  1 Delivery challan cum invoice preparation with its related activities

                                  2 Central excise formalities and related activities

                                  3 Cash handling

                                  4 Upkeep and maintenance of the following records

                                  Authority

                                  1 Purchase stationery

                                  2 Co-ordinate with central excise department on behalf of the company

                                  Supervisory Moulding

                                  Responsibility

                                  1 Allocate the work for the workers based on planning

                                  2 Arrangements for production of moulding core as per planning and documented

                                  procedures

                                  3 Inspection of pattern and core box before and while production

                                  4 Ensure correct mixing of sand as per procedure

                                  5 To maintain a clean and neat working environment

                                  Authority

                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                  Supervisor Maintenance

                                  Responsibility

                                  1 General house-keeping in all area

                                  2 Attending machine break down

                                  3 Arrangement for lining preparation

                                  64

                                  Authority

                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                  consent with the directors

                                  Supervisor Inspection

                                  Responsibility

                                  1 Inspection of castings in all stores

                                  2 Final clearance of castings before dispatch

                                  Authority

                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                  Purchase Officer

                                  Responsibility

                                  1 Local purchase

                                  2 Cash purchase

                                  3 Out station purchase follow up as and when assigned

                                  4 Attending bank work

                                  Authority

                                  1 Authorized to procure material from approved supplier in consent with Director

                                  (commercial)

                                  65

                                  Cashier Steno cum Typist

                                  Responsibility

                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                  2 To prepare letterspayment reminders at defined intervals

                                  3 To maintain petty cash book daily

                                  Authority

                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                  2 Procure postal stamps and revenue stamps for office use

                                  The responsibilities and authorities of Management Representatives include the following

                                  a) Coordinating for the implementation and maintenance of the quality management

                                  system with other head of the departments in the company

                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                  documented procedures detailed procedures and process maps

                                  c) Reporting to management on the performance of the quality management including

                                  needs for improvement through management review meetings

                                  d) Ensuring awareness of customer requirements throughout the organization

                                  System

                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                  quality control systems performance measurement systems order execution systems

                                  Inventory control systems etc

                                  Inventory Control System

                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                  India Inventories are stock of the product a company is manufacturing for sale and

                                  components that make up the product The various forms in which inventories exist in a

                                  manufacturing company are raw materials work in progress and finished goods

                                  66

                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                  no raw material and work in progress inventory

                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                  inventory control technique which is popularly known as FIFO method In this method raw

                                  materials which bought first will be sent to the production department first The inventory

                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                  estimating the production level for the next one-month and then it estimates the raw materials

                                  required to meet the production for the next one month If the stock of raw materials is not

                                  enough to meet the production level then it places an order for the raw materials that too one

                                  month in advance so that the production will not be affected even in case of any

                                  uncertainties

                                  Order Execution System

                                  The company receives the purchase order from its customer The purchase order may be in

                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                  orders lies with the Managing Director As and when required Managing Director shall take

                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                  review of contract

                                  The following are the various steps taken by the organization to execute a purchase order

                                  from a customer

                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                  issued to the Managing Director for study

                                  2 Managing Director shall study the technical and commercial requirements with

                                  respect to the following

                                  Technical

                                  a Normalwitness pouring

                                  b Third party inspection

                                  67

                                  c NDT requirements

                                  d Acid Picking requirements

                                  e Previous history of the product available in computer

                                  Commercial

                                  a Rate

                                  b Delivery period

                                  c Mode of Dispatch

                                  d Mode of Payment

                                  e Payment terms

                                  f KSTCST Number of customer

                                  g Dispatch destination address and mode of dispatch

                                  h One copy is sent to customer

                                  i One copy is filled to customer wise along with purchase order

                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                  regarding technical delivery and commercial conditions

                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                  in computer

                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                  accordingly

                                  6 An order acknowledgement shall necessarily have the following details other than items

                                  grade and rate and delivery date

                                  7 After the same is cleared by the Managing Director

                                  8 The concerned production department shall have an access to order acceptance from

                                  computer

                                  9 The production department will go for producing the products as per the requirement of the

                                  customer

                                  10 The dispatch section will send the products to the customer as per their requirement

                                  68

                                  Shared value

                                  Shared values include the core values which are the essential guiding principles doctrines

                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                  and the values it will uphold in determining corporate destiny

                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                  follows

                                  1 Mission

                                  2 Corporate Objectives

                                  Serve the community around through welfare schemes

                                  In order to fulfill this shared value the Company is involving itself in many charity

                                  activities Like providing the necessities for the local schools and giving donations to

                                  charitable institutes

                                  To become a Global entity for the supply of finished Cast components in wide range

                                  of materials with highly committed and socially responsible employees

                                  The company in order to become a global entity with highly committed and socially

                                  responsible employees is putting all its efforts to make its employees skilled enough

                                  to handle any complex job To make the employees skilful the company is organizing

                                  training programs regularly The company is taking measures to create social

                                  awareness among its employees

                                  Strive towards making work environment safe and environment friendly

                                  To make the working environment safe for the employees the company has provided

                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                  is also taking measures to minimize the harm to the environment by recycling the

                                  sand and using it again for casting purpose

                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                  and supply products of high quality to the complete satisfaction of each and every

                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                  products There by achieving a sense of satisfaction among its customers The

                                  employees are made to perform the work with due concern to the quality of the

                                  69

                                  products Through its quality products the company wants to achieve leadership in

                                  market as reputed and reliable supplies

                                  Endeavoring to fulfill social responsibilities

                                  The company in order to fulfill its social responsibility has undertaken many

                                  community development projects which include donations to charitable institutions

                                  and providing necessities for local schools etc besides the company has a huge

                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                  on the environment

                                  The company is committed to the following

                                  Continual prevention of pollution reduction of waste and consumption of

                                  resources in all its operations

                                  Promote environmental awareness among all employees and ensure their

                                  participation in implementing this environmental policy at their place of work

                                  SWOT ANALYSIS

                                  70

                                  A scan of the internal and external environment is an important part of the strategic planning

                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                  Strength

                                  71

                                  1 Easy and timely availability of raw material

                                  2 The company is having expertise Human resource

                                  3 The company has equipped with latest technology

                                  4 The company has good machines for manufacturing purpose

                                  5 The company protects employees by giving safety equipments

                                  Weakness

                                  1 Lack of education among the workers in the lower cadre

                                  2 They have not given the additional facilities like cab facilities etc

                                  3 The company does not have its own products to sell It should rely heavily on

                                  customer orders

                                  4 Lack of space inside the production department

                                  5 The company more depends on the casual workforce in its production

                                  Opportunities

                                  72

                                  1 The company can expand its business in Europe which is a potential market for

                                  industrial machines

                                  2 By maintaining its quality of products the company can enter different foreign

                                  markets

                                  3 Presence of auto majors in the region especially in south India

                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                  quality of goods effectively and more efficiently

                                  Threats

                                  1 Pollution control norms laid by the government are getting stringent

                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                  With its cheap products they can kill domestic industries

                                  3 Labour incentive

                                  4 Expensive transportation cost

                                  5 Industries heavily rely on non-renewable resources These resources may get

                                  exhausted

                                  FINDING AND CONCLUSION

                                  73

                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                  FINDINGS

                                  The organization is not success in both domestic and export market to meet their

                                  demand

                                  The company is not providing proper training to their employees

                                  The company is financially sound

                                  Rising cost of raw materials

                                  Products processing facilities are not enough

                                  They should make more advertisements

                                  The name Cerebra integrated technologies limited itself stands for quality and

                                  pureness

                                  CONCLUSION

                                  74

                                  The Cerebra integrated technologies limited having the good working environment The

                                  employees are very happy to work is the Industry And this Industry is having good

                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                  strengthen their employees and also to improve the quality of life their employees

                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                  round improvement is production sales and profitability

                                  Lastly I conclude that the company is having good market for their product but also it has to

                                  give Advertisement for their product to create awareness in the minds of the customer The

                                  prospects of the company continued to be positive And also the industry has delivering

                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                  LEARNING EXPERIENCE

                                  75

                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                  what actually an organization is and how theoretical concepts are practiced in with only

                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                  However after implant training I have felt empowered with confidence to understand

                                  different management concepts in a pragmatic manner

                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                  MBA I also came across real problems faced by organization in technology human

                                  resources etc and the way in which the management tackled those problems

                                  During this implant training I realized that management is a backbone of every organization

                                  and without which every activity of organization will go haywire

                                  I came to know the importance of Management Information System [MIS] in the

                                  organization and how it assists the management in every aspect of its business and how it

                                  helps the management in the process of decision-making

                                  I came to know how communication acts as an important tool for the smooth functioning of

                                  the organization and how we should communicate on different channels and with different

                                  grades of peoples

                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                  finance department I came to know the importance of finance department and I came to

                                  know the different tools they use to have a control over the liquidity position of the company

                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                  staffing directing controlling and decision-making I came to know about the rules

                                  regulation policies and procedures of the company and to what extent employees are

                                  following the rules and regulation laid down by the management I came to know about the

                                  punitive actions taken by the management against the individuals who breaks the rules and

                                  regulation of the company

                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                  support and team spirit

                                  76

                                  In training also helped me in knowing the importance of group effort when compared to

                                  individual effort in organization In addition importance of human relations was known

                                  which helps the management getting the things done through its employees

                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                  help in my career It is about the working environment about dealing with the employees

                                  about the attitude required to sustain in an organization and so on

                                  In total I am very much benefited with this implant training Once again I thank the

                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                  continuous guidance to make this project work successful

                                  77

                                  BIBLIOGRAPHY

                                  The companyrsquos Reports are

                                  Quality Assurance Report

                                  Production Report

                                  Finance department Report

                                  Marketing department Report

                                  WEBSITE

                                  wwwcerebracomputerscom

                                  wwwwikipediacom

                                  Financial report - Financial section in Cerebra integrated technologies limited

                                  TEXT BOOKS

                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                  Edition) Pearson Education

                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                  Methods (8th Edition) Tata McGraw Hill

                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                  Edition) Tata McGraw-Hill

                                  BOOKS

                                  Company Magazines

                                  Hand books Catalogue Journals amp Reports

                                  78

                                  • The future of any Company depends on its ability to-
                                  • Responsibility and Authority
                                  • Managing Director
                                  • Responsibility
                                  • Authority
                                  • Director (Commercial)
                                  • Responsibility
                                  • Authority
                                  • Manager Accounts
                                  • Responsibility
                                  • Authority
                                  • Assistant Manager of Quality Assurance
                                  • Responsibility
                                  • Authority
                                  • Supervisory Moulding
                                  • Responsibility
                                  • Authority
                                  • Supervisor Maintenance
                                  • Responsibility

                                    The salient features of the company are

                                    The company is known for quality PCBrsquos The company has designed developed and

                                    manufactured special type of PCBrsquos are

                                    Single sided PCBrsquos

                                    Double sided PCBrsquos

                                    Glass epoxy PCBrsquos

                                    The company has having types of PCBrsquos

                                    Manufacturing Design

                                    The company is at present using the latest computerized design and drawing to achieve the high

                                    standards applicable and the company is technically superior to other competitors in the market

                                    The design department is headed by a qualified experienced manager with over twenty years of

                                    experience in the design field being specially trained and assisted by qualified engineers

                                    Surface mounts technology [SMT]

                                    Surface mount device[SMD]

                                    Quality

                                    The secret behind the popularity of cerebra integrated technologies PCBrsquos is the strict adherence

                                    to quality norms at every stage of manufacture

                                    Quality policy

                                    Manufacture quality PCBrsquos to the satisfaction of our customers

                                    Cerebra integrated technologies ltd shall continuously work towards providing total solutions in

                                    the field of information technology comparable to the best in the world Cerebra with the active

                                    involvement of all its employees shall strive to deliver products amp services of the highest quality

                                    to customers ensuring their complete satisfaction The Quality policy shall be understood amp

                                    maintained at all levels of the organization amp shall be implemented through its adherence to

                                    specific amp measurable quality objectives

                                    TOTAL QUALITY PROCESS

                                    18

                                    The following basic principles of to achieve TQM and ISO for the organization

                                    1 Customer Focus- Anticipation of future requirements

                                    2 Leadership ndash Motivate his team

                                    3 Process Approach- Value added activity

                                    4 System Approach- Collection of Process

                                    5 Involvement of people- How to motivate the people to achieve the desired goal

                                    6 Continual improvement-

                                    7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                                    8 Mutually Beneficial Customers relationship

                                    Standards in cerebra integrated technologies ltd

                                    Design conforms to Indian standards specification

                                    The PCBrsquos are provided with standard accessories can be provided on

                                    request

                                    Product Range

                                    SMD resistor packages

                                    Resistor- o4o2

                                    o6o3

                                    o8o5

                                    1206=gt [regular]

                                    1210

                                    PCB ASSEMBLY FLOW CHART

                                    19KIT IQA

                                    1 COUNTING

                                    2 VERIFYING FOR THE MAKE

                                    3 VERFICATION WITH BOM

                                    20

                                    KITTING

                                    KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                                    SMD LODING

                                    EQUIPMENT

                                    A1BAKE BARE PCB FOR 4 HOUR 1000C

                                    2 BAKE BGA FOR 4 HOURS 1250C

                                    B1SCREEN PRINTER SETTING

                                    2 PASTE SOFTING

                                    3 SAMPLE PRINTING

                                    4 PASTE POSITION amp SHAPE CHECKING

                                    5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                                    C1SMT PROGAMME FILE LOADING

                                    2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                                    3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                                    D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                                    DEK 248

                                    PHILIPS TOPAZ

                                    PHILIPS EMERALD

                                    LCS FEEDER FOR BGA ampFINE PITCH

                                    SMT TRAIL RUN

                                    BOARD

                                    WORKIN

                                    SMT MOUNTING FOR MASS MFG

                                    INSP BEFORE

                                    REFLOW

                                    CORRECTION

                                    REFLOW

                                    VISUAL INSPECTION

                                    CORRECTION

                                    21

                                    SMT MOUNTING FOR MASS MFG

                                    IPQC FOR 10

                                    SAMPLING

                                    DOUBLE

                                    SIDED

                                    PTH LOADING

                                    COMPONENT PREPARATION

                                    EQUIPMENT

                                    STUFFING

                                    VISUAL INSPECTION

                                    CORRECTION

                                    WAVE SOLDERING

                                    VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                    LEAD

                                    POST SOLDERING

                                    TOUCH UP

                                    PCB PRINTED CIRCUIT BOARD

                                    22

                                    POST SOLDERING

                                    COMPONENT

                                    MOUNTING

                                    FINAL INSPECTION

                                    IPQC FOR 10

                                    SAMPLING

                                    REWORK FUNCTIONAL

                                    TESTEER

                                    CORRECTION

                                    FUNCTIONAL TESTER

                                    LABELING

                                    BARCODING

                                    PACKING

                                    OUT WARD STORES amp DESPATCH

                                    WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                    PLAIN BOARDS

                                    ASSEMBLY BOARD

                                    Work Instruction

                                    23

                                    Title Philips GEM and Philips emerald

                                    Purpose

                                    The work instruction is applicable in cerebra integrated technologies ltd

                                    Responsibility

                                    All associates technical engineers and quality staffs are responsible for carrying out this quality

                                    Precautions

                                    Ensure operator wear heal strap or write strap and grounded while performing the quality

                                    Procedure

                                    1 Ensure machine is free from dust partials

                                    2 Ensure machine is set as per prescribed parametersrsquo by process team

                                    3 Ensure daily PML preventive maintains is done at the begin of the shift

                                    4 Clear the components reject in provided in the machine on daily basis

                                    5 Any feeders issues are found identity the same and report to the concern person

                                    6 Switch off the machines when not in use

                                    Title Pre reflow instruction

                                    24

                                    Purpose

                                    The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                    during the PCBA assembly

                                    Scope

                                    This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                    technologies limited

                                    Responsibility

                                    All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                    this activity

                                    Safety perception

                                    a Ensure all concerned associates wearing wrist strap and grounded properly

                                    b Store the pub assemblies in a antistatic bins trays or magazine

                                    Procedure

                                    Perform the inspection activity and check for

                                    a Alignment of the components

                                    b Missing components

                                    c Orientation of the components

                                    d Role of the components

                                    e Mount manual placement components if any ensure nearby components are not disturbed

                                    while manual maintaining

                                    Process of qualification for reflow soldering

                                    25

                                    1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                    prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                    paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                    80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                    the good solder print Then more the predetermined no of PCBs for screen printing record

                                    the set parameter

                                    2 Place the SMD components using topaz and emerald pick and place machine using

                                    correct program to operate the machine be for work instruction

                                    3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                    the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                    and record the temp profile

                                    4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                    process SMD inspection work sheet

                                    5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                    defects is within control limit and if there is no problems then the process is qualified

                                    TITLE POST REFLOW INSPECTION

                                    26

                                    PURPOSE

                                    The purpose of this WI is to give the details of performing post reflow inspection in post

                                    reflow inspection stage

                                    SCOPE

                                    This work instruction is applicable in cerebra integrated technologies ltd

                                    Responsibility

                                    All associates technical engineers and quality staffs are responsible for carrying out this

                                    activity

                                    Precautions

                                    Ensure operator wear wrist strop and grounded while performing the activity

                                    Procedures

                                    27

                                    1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                    2 Ensure operators perform inspection activity as per relevant documents like BOM

                                    [bill of material] Pedro or reference cards if available

                                    3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                    NCM [non-conformance material] area for rework

                                    4 Ensure operator performs inspection through magnifier only

                                    5 And inspection the PCB a for following defeats

                                    Components value

                                    Components alignment amp Orientation

                                    Missing components tomb stone amp solder-balls

                                    Extra components amp bridging

                                    CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                    GOVERNMENT

                                    Bharat sanchar nigam limited

                                    Railways

                                    ONGC

                                    NIO

                                    High courts

                                    Post offices

                                    CPWD

                                    IGCAR

                                    PUBLIC SECTOR UNITS

                                    ITI LIMITED

                                    HAL

                                    28

                                    NAL

                                    BHEL

                                    BEML

                                    BEL

                                    ECIL

                                    CMC

                                    OTHER MAJOR CUSTOMERS

                                    KIOCL

                                    VXL Instruments

                                    Dickenson fowler ltd

                                    KMF LTD

                                    Stump vision

                                    B-commerce Info system

                                    Indian-Dept of Industries KSSIDC

                                    CORPORATE

                                    Pidilite Industries

                                    Lucent

                                    Alcate

                                    Trent limited

                                    Thermax

                                    BPL

                                    OTIS Group

                                    Siemens

                                    LampT

                                    Himalaya Drugs

                                    BANKS

                                    Bank of India

                                    29

                                    Reserve Bank of India

                                    Canara Bank

                                    Union Bank of India

                                    Allahabad Bank

                                    UCO Bank

                                    Vysya Bank

                                    Infrastructure Management

                                    As Enterprises scale their IT infrastructure to support business growth managing global

                                    networks database applications becomes a herculean task which can over whelm internal

                                    resources

                                    Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                    Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                    enterprise It Infrastructures enable clients to

                                    Reduce the total cost of IT operations

                                    Focus limited IT resources on core business activities

                                    Rationalize IT staffing costs

                                    Optimize IT assets utilization

                                    Facilitate service delivery

                                    Improve uptime

                                    HARDWARE

                                    Contract Manufacturing EMS

                                    30

                                    Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                    Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                    place machines vitronics reflow amp soldering machines along with the latest equipments for

                                    inspection amp quality control

                                    Cerebra help companies to choose correct method of contract manufacturing to save money

                                    time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                    that the customer is able to deliver world products to its customers

                                    Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                    procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                    Computing solutions

                                    Cerebra are one of the well known brands for personal computers servers laptops amp

                                    workstations Cerebra range of products that cover entire IT requirements of its customers

                                    Cerebra are able to offer end to end solution companies IT requirements

                                    Desktop PCrsquos

                                    Notebook

                                    Servers

                                    Networking

                                    E-Waste Recycling Facility

                                    Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                    players in this world which has huge potential not only in terms of generating huge revenues

                                    amp profits for the company amp its share holders but also wants to contribute in big way the

                                    green environment issues that have taken off cerebra recognize that it would be a big social

                                    responsibility to truly set up a world class e-waste facility

                                    In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                    facility in India The e-waste road map that this partnership will adopt would be chalked out

                                    sin 3 phases

                                    31

                                    a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                    Indiarsquos largest recycle facility

                                    b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                    plants

                                    c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                    Cerebra have approached this partnership to provide technical amp Management

                                    consultancy

                                    1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                    2) Salvage components amp sell it back to the manufacturers concerned

                                    3) Fully integrated e-waste management amp base metal recycling

                                    4) PGM recovery amp its refining processes

                                    5) Waste management at sources

                                    6) Total support in scrap handling collection transport documentation shipping amp

                                    [export] amp other areas

                                    7) 100 recycling of all collected e-waste [zero land fill]

                                    8) World class security system

                                    9) Integrated EHS system [ISO amp OHSAS standard]

                                    10) Web-based trading services amp accessibility

                                    11) Logistics amp warehousing facility worldwide

                                    12) Technical advice on plant layout

                                    13) Training of technical personnel

                                    14) Commissioning of day to day operations amp

                                    15) Market support

                                    SOLUTIONS

                                    32

                                    Cerebra specialize in the outsourced product development application software development

                                    and offshore software outsourcing services in the enterprise and mobility areas We work

                                    specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                    enhancement into the wireless and enterprise domains

                                    bull Setting up a dedicated off-shore development center

                                    bull Offshore product development services

                                    bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                    bull SCM CRM Enterprise integration

                                    We provide solutions for a dynamic environment where business and technology strategies

                                    converge Our approach focuses on new ways of combining IT innovation in existing

                                    business framework and also to leverage the clients existing IT infrastructure The activities

                                    under this area of offerings are

                                    bull Mobile Strategy formation

                                    bull Infrastructure Design

                                    bull Application Development

                                    bull Data Synchronization

                                    bull Enterprise Intranet on the move

                                    Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                    Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                    solutions

                                    bull LBS for content distribution

                                    bull Logistics ndash last mile delivery

                                    bull Bluetooth based content and coupon management

                                    bull SCMCRM for retail houses including a mobileweb based POS

                                    bull on field Sales and Support

                                    bull RFIDBarcode integration for asset and inventory tracking

                                    Achievements amp Awards

                                    33

                                    The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                    14000 for pollution standard

                                    ORGANISATIONAL STRUCTURE

                                    34

                                    An organizational structure defines how job tasks are formally divided grouped amp co-

                                    ordinate The chapter ii deals with the organizational structure the organization structure is a

                                    complete Picture about the organization The structure of an organization plays a significant

                                    role in charting out its path to success An efficient structure facilitates co-ordination amp

                                    smooth intertwining of employees amp communication systems The organization adopts

                                    different structural pattern at different stages of its lifecycle The form of an organization that

                                    is evident in the way divisions departments functions amp people link together amp interact

                                    Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                    may be represented by an organization chart The complexityrsquos structure is often proportional

                                    to its size amp its geographic dispersal The traditional organization structure for many

                                    businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                    BASIC ORGANIZATION STUCTURE

                                    An organization is a social entity composed of two or more persons who work together

                                    towards the attainment of common goals For the organization to work as a cohesive unit it is

                                    essential that a formal structure of reporting amp control be established among the different

                                    members of organizationhelliphellip

                                    35

                                    ORGANISATION CHART

                                    CHAIRMAN

                                    The above organization structure shows the following points

                                    36

                                    BOARD OF DIRECTORS

                                    MANAGING DIRECTOR

                                    EXECUTIVE DIRECTOR

                                    DYGENRAL MANAGER

                                    MANAGER-PERSONNAL amp ADMINISTRATION

                                    MANAGER- PRODUCTION MAINTENANCE

                                    MANAGER- DESIGNQC TRANSPORT

                                    MANAGER PROJECT SECURITY amp VIGILANCE

                                    MANAGER- PURCHASE STORES COMPUTER VACANT

                                    MANAGER MARKETING

                                    FINANCE MANAGER IC

                                    DYMANAGER TPS

                                    DYMANAGER QCTESTING

                                    ASSTENGINEER- PURCHASE amp STORES

                                    ASSTENGINEER- MAINTENANCETRANSPORT

                                    ASSTENGINEER-TPS

                                    ASSTENGINEER-TPSWINDING

                                    ASSTENGINEER- QUALITY CONTROL

                                    ASSTENGINEER- QUALITY CONTROL

                                    1) Hierarchy relationship between different department members

                                    2) Participative management

                                    3) Cooperative work culture

                                    4) Standardized of polices

                                    5) Decentralized decision making system provided that some exceptions-

                                    Valuable amp economical decisions are taken by top level management only So it is

                                    centralized decision making

                                    In all major decisions will be taken from board of directors they have full control over the

                                    administration they will control the executive and general managers these board of directors

                                    are selected by SAIL But the general manager of will have full control over the deputy

                                    managers of project HRD production and material departments

                                    These deputy managers will have full control over their respective area and they have a right

                                    to take minor decisions regarding over their respective area

                                    37

                                    FUNCTIONAL AREAS

                                    PRODUCTION DEPARTMENT

                                    HUMAN RESOURCES DEPARTMENT

                                    MARKETING DEPARTMENT

                                    FINANCE DEPARTMENT

                                    Production Department

                                    Production department performs the function of producing finished goods from the basic raw

                                    materials The manufacturing is headed by a group head whose main objective is to plan

                                    execute co-ordinate and control all production activities with available resources inputs

                                    equipment and facilities

                                    Objectives

                                    1 To ensure direct and co-ordinate the activities

                                    2 To ensure Quality Output

                                    The Main functions of this Department are as follows

                                    1 Procure the Raw materials

                                    2 Store the Raw materials which are procured

                                    3 Process the raw materials which are procured in the production and to turn them into

                                    finished goods

                                    4 In addition not to stop in any circumstances but only to perform round the clock and

                                    round the year

                                    38

                                    DIRECTOR

                                    PERSONNEL MANAGER

                                    Human Resource Department

                                    The personnel department is one of the most important functional departments in every

                                    organization Only with the help this department the organization can make efficient use of

                                    the available work force for providing the desired product to the customer with desired

                                    quality and reasonable price at the right time

                                    Department Structure

                                    The Personnel Manager is responsible for carrying out all the personnel management work

                                    like recruitment selection training performance appraisal promotion wages and salary

                                    employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                    from the Managing Director whenever necessary

                                    The future of any Company depends on its ability to-

                                    Train and upgrade skill sets of its employees

                                    Extract and retain talent

                                    Robust performance appraisal and reward system

                                    Manage and full fill expectations

                                    Evolve performance parameters with respect to key result areas

                                    39

                                    HUMAN RESOURCE DEVELOPMENT

                                    Resource is any means of supply which can be drawn on when necessary To develop means

                                    to grow mature and make progress in the desired direction Developing a human being in to

                                    a resource means making him or her into a person of resourcefulness initiative wittedness

                                    cleverness talent and ability

                                    Human Resource Development is considered to be a super specialty of HRM It is a process

                                    by which the employees of an organization are helped in planned and continuous manner to

                                    acquire new capabilities and sharpen existing capabilities that may be required to perform

                                    their present functions or expected future voles

                                    HRD is a process which is geared towards developing the general enabling capabilities of

                                    employees as individuals so that they can discover and exploit their own inner potential for

                                    their own and or organization development purposes HRD strives to develop an

                                    organizational culture where superior subordinate relationships team different sub units are

                                    strong and contribute to the organizational health dynamisms and pride of employees

                                    Training programs are as follows

                                    FRESH ENTRANTS

                                    Induction and orientation

                                    COMPETENCE ENHANCEMENT

                                    Technical

                                    Multi skill training

                                    Managerial

                                    SPECIFIC AREA

                                    Safety

                                    Environment

                                    Cost control and deduction

                                    Quality

                                    EXTERNAL TRAINING

                                    OTHER AREAS

                                    Hindi training

                                    40

                                    GOALS OF HRD

                                    Development of individual capacity

                                    Development of competitive in relations job being performed

                                    Development of corporate approach

                                    Development interpersonal relationship

                                    Development of overall organization culture

                                    Role of HRD

                                    Human resources planning

                                    Human resources accounting

                                    Human resources allocation and role planning

                                    Human resources training and development

                                    Human resources maintenance

                                    Climate development of HRD

                                    Activities of HRD

                                    Training need identification

                                    Training needs assessment

                                    Training needs justification

                                    Budgeting and controlling of cost

                                    Selection of learning process

                                    Planning designing conducting the training procedure

                                    Evolution of program through the trainee and feedback records

                                    41

                                    Training Objectives

                                    To help the trainee

                                    To improve knowledge skill attitude amp performance

                                    To develop competence to increase productivity

                                    To prepare for greater responsibility

                                    To improve interpersonal relationship

                                    To equip with modern tools amp techniques of to harness best of the human resources

                                    and maintains industrial harmony

                                    Modern how to develop self and his subordinates

                                    Recruitment sources

                                    This company considers both internal and external sources for recruitment Internal sources

                                    include the employees who are already on the payroll Whenever any vacancy occurs

                                    somebody within the organization with necessary qualification is promoted to that job

                                    External sources are obtained by giving advertisements in state and local newspapers

                                    Recruitment

                                    It is the process of searching for prospective employees and stimulating them to apply for

                                    jobs in the organization so that the right person for accomplishing organization and

                                    departmental objectives will fill up organization vacancies

                                    In order to ensure that the right type of persons are available to the concern in the right

                                    number at the right place the following steps are taken

                                    The candidate will be given an application form through which the Personnel Manager can

                                    come to know about the candidate with respect to the following

                                    Educational qualification

                                    Experience

                                    Skills possessed by the candidate

                                    Salary expecting

                                    42

                                    Screening of Applications

                                    Interview

                                    Physical Examination

                                    Placement

                                    Selection

                                    The intention of the selection process is to choose the best-qualified and suitable candidate

                                    for unfilled jobs The objective of the selection decision is to choose the individual who can

                                    most suitably perform the given job

                                    The selection procedure is essentially a series of steps through which additional information

                                    is secured about the applicant at any stage the candidate may be rejected due to non-

                                    compatibility Therefore selection is actually a negative process of rejecting the unit

                                    candidates

                                    The selection procedure followed by the company is as follows

                                    Training and Development

                                    The company gives only on-the-job training Usually on-the-job methods of training are as

                                    follows

                                    Job rotation

                                    Coaching

                                    Job instruction

                                    Committee assignments

                                    43

                                    After the selection of candidates the candidates will be given on-the-job training in an

                                    organization for 1 year If the candidate performance in this year is satisfactory as per the

                                    requirement of the company then the candidate is selected as an employee for the company

                                    This period of 1 year is known as the probationary period for the candidate When the

                                    performance of the candidate is unsatisfactory then the company will provide further training

                                    to the candidate to make him fully equipped to work in the organization

                                    Safety of the Employees

                                    1 Safety shoes will be given to every shop floor employee once in 6 months

                                    2 Safety uniform will be given to every shop floor employees

                                    3 Pairs of uniform will be given once in a year

                                    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                    group insurance as well

                                    5 Every employee in the organization will be medically examined once a year

                                    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                    1st shift-----------------------------6am to 2pm

                                    2nd shift----------------------------2pm to 10pm

                                    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                    Wages

                                    Wages in the wide sense mean any economic compensation paid by the employer under some

                                    contract to his worker for the services rendered by him

                                    In this company the wages are fixed according to the government norms At the time of

                                    appointment the company fixes the wages which is higher than the government norms After

                                    a certain period the wages will be fixed according to the experience of the worker

                                    44

                                    Absenteeism

                                    An absentee is a person who habitually stays away from the job There are several causes for

                                    absenteeism which are as follows

                                    Maladjustment with the working condition

                                    Industrial fatigue

                                    Alcoholism

                                    Low level of wages

                                    Family problems

                                    Unhealthy working conditions

                                    Unsound personnel policies

                                    The company follows a procedure with respect to absenteeism If the worker is frequently

                                    absent show cause notice is given If the absence is continued by the worker maximum

                                    three-show cause notices are given If the absence is continued then the company will issue a

                                    charge sheet If the absence is further continued the management conducts an in-house

                                    enquiry During the enquiry the management decides as to whether the worker should

                                    continue in his job or not

                                    Performance appraisal

                                    Production head or Works Manager will give the questionnaire to the employees working in

                                    the production department and based on their answers for the questions the ranking will be

                                    given for each worker and depending upon the rank the worker will be put in the certain

                                    position

                                    If any worker scores less marks then he will be made to work hard and achieve the goal

                                    They will tell him his weakness and strengths in the particular field and motivate him to

                                    achieve his goal and rectify his mistakes for achieving the organizational objectives

                                    45

                                    Promotion

                                    In this company the promotion is given based on seniority-cum-merit The management will

                                    also take the following considerations while promoting an employee

                                    Behavior of the worker

                                    Attendance of the worker

                                    Efficiency of the worker

                                    46

                                    Marketing Department

                                    The marketing department performs marketing activity by supplying the products to the

                                    customers within the mentioned time and the product is transferred to the domestic customers

                                    by the road transportation and overseas customers by means of ships

                                    Marketing Channels

                                    Marketing channel decisions are among the most critical decisions facing marketing The

                                    channels chosen intimately affect all other marketing decisions

                                    As the company is a manufacturing concern it undertakes the following type of marketing

                                    channels

                                    The company gets order directly from its customers and it directly delivers the finished

                                    products to its customers as it has producer-customer type of marketing channel

                                    Marketing Strategies

                                    Usually the Company follows the following marketing strategies

                                    Quick delivery

                                    Better quality

                                    Service after sales

                                    47

                                    CUSTOMERS

                                    COMPANY

                                    Marketing Segmentation

                                    Market segmentation means dividing the market into different segments or sectors In this

                                    company market segmentation is made on the basis of components

                                    Packaging

                                    Packaging is normally not done for rough castings unless it is specified by the customer in

                                    which case due care shall be taken to follow the customerrsquos specification only nice castings

                                    are packed in the boxes

                                    Handling of customer complaints

                                    The details of customersrsquo complaints corrective action taken etc shall be

                                    recorded on corrective action report and a copy shall be sent to the customer

                                    Whenever possible customer confirmation is obtained

                                    Managing Director shall forward the same to the Manager-Quality control for the

                                    investigation

                                    Based on the result of investigation the complaints are bifurcated as Genuine

                                    Casual complaints

                                    All genuine complaints are thoroughly investigated and a suitable corrective and

                                    preventive action is taken recorded and given to the concerned department for

                                    further action

                                    All casual complaints from the customer are informed accordingly

                                    The managing director shall receive complaints from the customers A complaint

                                    number is allotted and an acknowledgement is sent to customers

                                    Records

                                    The following records shall be maintained by marketing department

                                    1 Enquiries and Quotation

                                    2 Purchase orders from customer and its Amendments

                                    3 Verbal order

                                    4 Order Acceptance

                                    5 Delivery challen cum Invoice

                                    48

                                    Finance Department

                                    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                    pool of funds These funds come from a variety of sources investors or shareholders

                                    creditors who lend in money and past earnings retained in business Funds provided from

                                    these sources are committed to a number of uses Fixed assets used in production of a product

                                    or service inventory used in production of marketable goods cash and securities used for

                                    transaction and liquidity purposes

                                    The sales of the company are accompanied with sales bills which are generated from

                                    computer The terms of sales varies from 30 days 60 days and for few customers the

                                    document is sent through Bank for payment

                                    The export sales are against payment through Bank with a credit period of 45 days from the

                                    date of shipment

                                    The purchase of raw materials component parts and consumables are affected against a credit

                                    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                    day of the month irrespective of the material receipt date

                                    Department Structure

                                    DIRECTOR COMMERCIAL

                                    FINANCE MANAGER

                                    CASHIER STENO TYPIST

                                    The main functions of Finance Department are as follows

                                    1 Making the payment as salary to the employees

                                    2 Meeting the manufacturing expenses of the organization

                                    3 Preparing financial statement of the organization

                                    4 Maintaining the liquidity position of the company

                                    5 Helping the management in taking financial decision

                                    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                    7 Making payments to the suppliers

                                    8 Receiving receipts from the customers

                                    49

                                    Accounting Procedure

                                    The company follows cash and credit basis of accounting of its income and expenditures

                                    The income of the company is fo0rm sale of castings development of patterns for new items

                                    and by sale of bye products The major expenditures are power charges manufacturing

                                    expense labour raw materials and consumable spares administrative and selling expense

                                    interest

                                    The following are the books and records maintained by cerebra integrated technologies

                                    Limited

                                    Subsidiary BooksRecords

                                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                    the material by store and counter signed by the quality Assurance Department the necessary

                                    entries are made in the registrar

                                    Customer RegisterBill Register

                                    This register is maintained to keep track of the sales made to each and individual customer

                                    The follows are maintained customer wise and the detail of invoice number and date and

                                    value with cumulative value is maintained in the register This register also helps to make

                                    follow up for payment The entries in the register are made immediately after the invoice is

                                    generated from the computer

                                    The receipt of payment against each customer and invoice is also entered in the register to

                                    enable to know the balance outstanding customer wise

                                    Salary advance register

                                    This register is maintained to know the advance outstanding employee wise Immediately

                                    after issue of advance the necessary entries are made in this register Similarly after receipt

                                    of advance through slips the entries are made in this register to know the exact balances of

                                    advance employee wise

                                    50

                                    Customer Rejection Register

                                    This register is maintained to keep track of customer rejection of castings

                                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                                    rejection register where in the details of rejection via invoice number grade quantity and

                                    weight value excise duty sales tax and forwarding are made

                                    Books of Accounts

                                    Petty Cash Book

                                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                    the Director and then necessary entries are made in the books through computer

                                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                                    received from whom amount in words and figures If the payment is made above Rs500-

                                    necessary signatures should be taken on affixing rupee one revenue stamp

                                    Bank book

                                    Since the company has availed cash credit and bill discounting facility from bank two

                                    separate bank books for cash credit and bill discounting are maintained

                                    The receipt of payment through chequedemand draft and payment through chequedemand

                                    draft is maintained in the register The balance of the book should tally with the balance in

                                    the books of accounts maintained in a computer

                                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                                    the over draw amount against the discounted bills necessary credit entries are made in the

                                    register to arrive at the actual balance against the sanctioned working capital

                                    51

                                    General ledger

                                    This ledger gives the details of transactions effected by the company at any point of time The

                                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                                    respective accounts in the general ledger This ledger should be updated on day to day basis

                                    to know the actual balance of each account The trail balance and receipt and payment are

                                    made at each month end which should necessarily tally The profit and loss account is also

                                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                    yearly or yearly

                                    Inventory management

                                    Inventories constitute the most significant part of current assets of a majority of companies

                                    in India Inventories are stock of the product a company is manufacturing for sale and

                                    components that make up the product The various forms in which inventories exist in a

                                    manufacturing company are raw materials work in progress and finished goods

                                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                                    While retail or wholesale firm will have a very high level o finished goods inventories and

                                    no raw material and work in progress inventory

                                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                    of inventory control technique which is popularly known as FIFO method In this method

                                    raw material which bought first will be sent to the production department first

                                    Cost of production

                                    The following items determine the cost of production of the product

                                    Price of raw materials

                                    Labour costs

                                    Other production costs

                                    Market condition

                                    52

                                    Mode of Payment

                                    1 Advance Payment

                                    The firm takes an advance payment of 20 to 25 of price from the new customers

                                    2 Credit

                                    The firm gives credit facility to its old customers which is secured by the following

                                    - Invoice performance credit

                                    - Letter of credit

                                    53

                                    CERBRA INTEGRATED

                                    TECHNOLOGIES LIMITED

                                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                    54

                                    Particulars 30-9-2010 30-9-2009

                                    INCOME

                                    Sales amp Services 588808535 503398844

                                    Other Income 8458654 1291991

                                    TOTAL 597267189 504690834

                                    EXPENDITURE

                                    Materials 565924569 471247636

                                    Manufacturing amp Administration Expenses 15640011 16247496

                                    Marketing Expenses 249660 127791

                                    Interestamp Financial Charges 248640 382737

                                    Depreciation 1588627 2055635

                                    TOTAL 583651507 490061295

                                    Profit Before Extraordinary Items 13615681 14629539

                                    Profit [loss] Before Taxation 13615681 14629539

                                    Provision for Taxation

                                    MAT 2524347 (1894)

                                    Profit[loss] after tax transferred to balance 11091334 14631433

                                    Sheet

                                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                    55

                                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                    Sources of funds

                                    Share Holderrsquos Funds 159555820 150740820

                                    Share Application Money 29211000 5643501

                                    Reserves amp Surplus 242157224 242157224

                                    Minority interest 334875 ------

                                    Grand Total 431258919 398541545

                                    Application of funds

                                    Fixed Assets

                                    Gross Block 46078186 46259057

                                    Less Depreciation 28342562 26103945

                                    Net Block 17735625 20155113

                                    Deferred Tax Assets 63249 ----

                                    Investment cost 2000 2000

                                    Current Assets Loans amp Advances

                                    Sundry Debtors 318650954 337538013

                                    Cash amp Bank Balance 12439646 9113641

                                    Loans amp Advances 114671053 45651808

                                    445761654 392303462

                                    Less Current Liabilities amp Provisions

                                    Current Liabilities 293343081 290079690

                                    Provisions 2810681 1999

                                    Net Current Assets 149607892 102221773

                                    Profit amp loss Account 263850154 276162659

                                    Grand Total 431258919 398541545

                                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                    late 1970s to help managers address the difficulties of change The model shows that

                                    organizational immune systems and the many interconnected variables involved make change

                                    complex and that an effective change effort must address many of these issues

                                    simultaneously This is often a daunting managerial challenge

                                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                    (subordinate goals) Skill

                                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                    Richard defines that it was because of these factors the Japanese companies excelled over

                                    American firms A very important feature of this Model is that McKinsey consultants in their

                                    studies of several firms have extensively tested it

                                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                    major premise of the model is that many performances related issues are rooted among the 7

                                    factors outlines This study is important from a strategic marketing Organizational

                                    performances related issues are rooted among the 7 factors outlines These 7s are

                                    interconnected aligned and working together in high performing organizations

                                    56

                                    Structure

                                    The organizational structure of the company is based on the functional departments and the

                                    decision taken from top-level management of the company For analyzing and for taking

                                    decision the top management will consult the functional managers performance of various

                                    tasks in departments will be assigned to its functional head

                                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                    associated information that shows who reports to whom and how tasks are both divided up and

                                    integrated

                                    Skill

                                    Usually in a foundry Industry two types of skills are required They are as follows

                                    1 Administrative skills

                                    2 Technical skills

                                    Administrative Skills

                                    Administrative skills are those skills which are very much necessary for office staff It

                                    involves managing the resources of the organization Cerebra integrated technologies limited

                                    is doing everything to impart these skills in its employees When the candidate is selected he

                                    will be given an on-the-job training for about 1 year and also training in each department to

                                    make the candidate familiar with the organization Every month a training program will be

                                    conducted wherein personalities having expertise in various fields give lectures

                                    Technical Skills

                                    Technical skills are those skills which are directly concerned with the production Shop-

                                    floor employees are expected to possess these skills to carry out the production activity

                                    smoothly

                                    In Cerebra integrated technologies limited they give more importance to technical

                                    knowledge than educational qualification

                                    57

                                    Different training programs are conducted to impart technical skills among employees When

                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                    the company gets its employees trained by external training agencies Guest lectures are

                                    arranged once in a month to help the employees update their knowledge with the industry

                                    level

                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                    employees of various departments and identifies the training needs to be given for employees

                                    and for enhancing the skills of the employees

                                    Style

                                    The company follows a centralized system of decision-making Only the top management

                                    takes the decisions and the suggestions of the lower level employees are taken into

                                    consideration

                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                    approach

                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                    comes to decision making Only the persons who are in higher authority take decisions about

                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                    management For eg While taking decisions regarding purchase only the MD and Director

                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                    material and tenders The higher authorities do everything There is no participative

                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                    the companyrsquos administration

                                    58

                                    Strategy

                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                    followed by systematic action and allocation of resources to achieve corporate goals

                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                    competition through its quality products with reasonable price To price their products

                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                    waste elimination

                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                    advance before starting production activity By using the good quality of raw materials the

                                    company can produce quality output without any damages or cracks in the castings Thus

                                    reducing the wastage

                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                    Ie by carrying out the production activity according to the procedure and under watchful

                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                    commit any wrongdoing

                                    Staff

                                    Responsibility and Authority

                                    The company has defined responsibilities and authorities in order to facilitate effective

                                    implementation of quality management and these are communicated to relevant persons in

                                    the organization

                                    59

                                    Managing Director

                                    Responsibility

                                    1 Overall control of the company

                                    2 Ultimate responsibility for product quality

                                    3 Responsibility for customer satisfaction

                                    4 Responsibility for marketing

                                    5 New product development and process improvement

                                    6 Growth and profit

                                    Authority

                                    1 Approve quality assurance manual

                                    2 Interact with customers

                                    3 Approve capital goods

                                    4 Release the product whenever there is ambiguity

                                    5 Disposal of non-conforming products

                                    6 Sign cheque

                                    Director (Commercial)

                                    Responsibility

                                    1 Responsible for purchasing and supplier development

                                    2 Financial management including cash flow management

                                    3 Responsible for storersquos management

                                    4 Administration and personnel management

                                    5 Functions of managing director in his absence

                                    Authority

                                    1 Sign the purchase order

                                    2 Sign cheques

                                    3 Prepare the yearly budget and follow up

                                    4 Interact with statutory bodies and maintain records

                                    60

                                    Works Manager

                                    Responsibility

                                    1 Overall responsibility for production planning and control

                                    2 Overall responsibility for pattern equipment and product quality

                                    3 Safety and house-keeping of entire company

                                    4 Upkeep of all equipment

                                    5 Process improvement and productivity

                                    6 Training of production and quality control personnel

                                    7 Upkeep of relevant records

                                    Authority

                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                    reaching customer on time

                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                    Manager Maintenance

                                    Responsibility

                                    1 Monitor and control the activity of the administration office

                                    2 Upkeep of statutory records

                                    3 Make payment to suppliers on due date

                                    4 Housekeeping in respective areas

                                    Authority

                                    1 Prepare and send chequesDDrsquos

                                    61

                                    Manager Accounts

                                    Responsibility

                                    1 Account all the vouchers and bills after acceptance from stores

                                    2 Maintain books of accounts

                                    3 Update all the accounts regularly

                                    4 Prepare financial statement at defined intervals

                                    5 Update the salary advance register

                                    6 Housekeeping in respective areas

                                    Authority

                                    1 Enter accounts data into the computer

                                    2 Raise debitcredit notes

                                    3 Issue stamped receipts for the payment received

                                    Assistant Manager Quality Control

                                    Responsibility

                                    1 NDT inspection

                                    2 Inspection of castings in first second and final stage

                                    3 Upkeep of related records

                                    4 Housekeeping in respective department

                                    Authority

                                    1 Authorized to inspect and release the product for next stages

                                    62

                                    Assistant Manager of Quality Assurance

                                    Responsibility

                                    1 Incoming and in-process inspection

                                    2 Overall responsibility of calibration of EMTE

                                    3 Training of quality assurance personnel

                                    Authority

                                    1 Accept the product at inward good stage

                                    2 Approve the liquid metal before pouring

                                    Chemist

                                    Responsibility

                                    1 Charge calculation

                                    2 Inspection of incoming materials

                                    3 Mechanical testing

                                    4 Housekeeping in the related areas

                                    Authority

                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                    Manager

                                    63

                                    Marketing and Administration Officer

                                    Responsibility

                                    1 Delivery challan cum invoice preparation with its related activities

                                    2 Central excise formalities and related activities

                                    3 Cash handling

                                    4 Upkeep and maintenance of the following records

                                    Authority

                                    1 Purchase stationery

                                    2 Co-ordinate with central excise department on behalf of the company

                                    Supervisory Moulding

                                    Responsibility

                                    1 Allocate the work for the workers based on planning

                                    2 Arrangements for production of moulding core as per planning and documented

                                    procedures

                                    3 Inspection of pattern and core box before and while production

                                    4 Ensure correct mixing of sand as per procedure

                                    5 To maintain a clean and neat working environment

                                    Authority

                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                    Supervisor Maintenance

                                    Responsibility

                                    1 General house-keeping in all area

                                    2 Attending machine break down

                                    3 Arrangement for lining preparation

                                    64

                                    Authority

                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                    consent with the directors

                                    Supervisor Inspection

                                    Responsibility

                                    1 Inspection of castings in all stores

                                    2 Final clearance of castings before dispatch

                                    Authority

                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                    Purchase Officer

                                    Responsibility

                                    1 Local purchase

                                    2 Cash purchase

                                    3 Out station purchase follow up as and when assigned

                                    4 Attending bank work

                                    Authority

                                    1 Authorized to procure material from approved supplier in consent with Director

                                    (commercial)

                                    65

                                    Cashier Steno cum Typist

                                    Responsibility

                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                    2 To prepare letterspayment reminders at defined intervals

                                    3 To maintain petty cash book daily

                                    Authority

                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                    2 Procure postal stamps and revenue stamps for office use

                                    The responsibilities and authorities of Management Representatives include the following

                                    a) Coordinating for the implementation and maintenance of the quality management

                                    system with other head of the departments in the company

                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                    documented procedures detailed procedures and process maps

                                    c) Reporting to management on the performance of the quality management including

                                    needs for improvement through management review meetings

                                    d) Ensuring awareness of customer requirements throughout the organization

                                    System

                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                    quality control systems performance measurement systems order execution systems

                                    Inventory control systems etc

                                    Inventory Control System

                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                    India Inventories are stock of the product a company is manufacturing for sale and

                                    components that make up the product The various forms in which inventories exist in a

                                    manufacturing company are raw materials work in progress and finished goods

                                    66

                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                    no raw material and work in progress inventory

                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                    inventory control technique which is popularly known as FIFO method In this method raw

                                    materials which bought first will be sent to the production department first The inventory

                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                    estimating the production level for the next one-month and then it estimates the raw materials

                                    required to meet the production for the next one month If the stock of raw materials is not

                                    enough to meet the production level then it places an order for the raw materials that too one

                                    month in advance so that the production will not be affected even in case of any

                                    uncertainties

                                    Order Execution System

                                    The company receives the purchase order from its customer The purchase order may be in

                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                    orders lies with the Managing Director As and when required Managing Director shall take

                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                    review of contract

                                    The following are the various steps taken by the organization to execute a purchase order

                                    from a customer

                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                    issued to the Managing Director for study

                                    2 Managing Director shall study the technical and commercial requirements with

                                    respect to the following

                                    Technical

                                    a Normalwitness pouring

                                    b Third party inspection

                                    67

                                    c NDT requirements

                                    d Acid Picking requirements

                                    e Previous history of the product available in computer

                                    Commercial

                                    a Rate

                                    b Delivery period

                                    c Mode of Dispatch

                                    d Mode of Payment

                                    e Payment terms

                                    f KSTCST Number of customer

                                    g Dispatch destination address and mode of dispatch

                                    h One copy is sent to customer

                                    i One copy is filled to customer wise along with purchase order

                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                    regarding technical delivery and commercial conditions

                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                    in computer

                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                    accordingly

                                    6 An order acknowledgement shall necessarily have the following details other than items

                                    grade and rate and delivery date

                                    7 After the same is cleared by the Managing Director

                                    8 The concerned production department shall have an access to order acceptance from

                                    computer

                                    9 The production department will go for producing the products as per the requirement of the

                                    customer

                                    10 The dispatch section will send the products to the customer as per their requirement

                                    68

                                    Shared value

                                    Shared values include the core values which are the essential guiding principles doctrines

                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                    and the values it will uphold in determining corporate destiny

                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                    follows

                                    1 Mission

                                    2 Corporate Objectives

                                    Serve the community around through welfare schemes

                                    In order to fulfill this shared value the Company is involving itself in many charity

                                    activities Like providing the necessities for the local schools and giving donations to

                                    charitable institutes

                                    To become a Global entity for the supply of finished Cast components in wide range

                                    of materials with highly committed and socially responsible employees

                                    The company in order to become a global entity with highly committed and socially

                                    responsible employees is putting all its efforts to make its employees skilled enough

                                    to handle any complex job To make the employees skilful the company is organizing

                                    training programs regularly The company is taking measures to create social

                                    awareness among its employees

                                    Strive towards making work environment safe and environment friendly

                                    To make the working environment safe for the employees the company has provided

                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                    is also taking measures to minimize the harm to the environment by recycling the

                                    sand and using it again for casting purpose

                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                    and supply products of high quality to the complete satisfaction of each and every

                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                    products There by achieving a sense of satisfaction among its customers The

                                    employees are made to perform the work with due concern to the quality of the

                                    69

                                    products Through its quality products the company wants to achieve leadership in

                                    market as reputed and reliable supplies

                                    Endeavoring to fulfill social responsibilities

                                    The company in order to fulfill its social responsibility has undertaken many

                                    community development projects which include donations to charitable institutions

                                    and providing necessities for local schools etc besides the company has a huge

                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                    on the environment

                                    The company is committed to the following

                                    Continual prevention of pollution reduction of waste and consumption of

                                    resources in all its operations

                                    Promote environmental awareness among all employees and ensure their

                                    participation in implementing this environmental policy at their place of work

                                    SWOT ANALYSIS

                                    70

                                    A scan of the internal and external environment is an important part of the strategic planning

                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                    Strength

                                    71

                                    1 Easy and timely availability of raw material

                                    2 The company is having expertise Human resource

                                    3 The company has equipped with latest technology

                                    4 The company has good machines for manufacturing purpose

                                    5 The company protects employees by giving safety equipments

                                    Weakness

                                    1 Lack of education among the workers in the lower cadre

                                    2 They have not given the additional facilities like cab facilities etc

                                    3 The company does not have its own products to sell It should rely heavily on

                                    customer orders

                                    4 Lack of space inside the production department

                                    5 The company more depends on the casual workforce in its production

                                    Opportunities

                                    72

                                    1 The company can expand its business in Europe which is a potential market for

                                    industrial machines

                                    2 By maintaining its quality of products the company can enter different foreign

                                    markets

                                    3 Presence of auto majors in the region especially in south India

                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                    quality of goods effectively and more efficiently

                                    Threats

                                    1 Pollution control norms laid by the government are getting stringent

                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                    With its cheap products they can kill domestic industries

                                    3 Labour incentive

                                    4 Expensive transportation cost

                                    5 Industries heavily rely on non-renewable resources These resources may get

                                    exhausted

                                    FINDING AND CONCLUSION

                                    73

                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                    FINDINGS

                                    The organization is not success in both domestic and export market to meet their

                                    demand

                                    The company is not providing proper training to their employees

                                    The company is financially sound

                                    Rising cost of raw materials

                                    Products processing facilities are not enough

                                    They should make more advertisements

                                    The name Cerebra integrated technologies limited itself stands for quality and

                                    pureness

                                    CONCLUSION

                                    74

                                    The Cerebra integrated technologies limited having the good working environment The

                                    employees are very happy to work is the Industry And this Industry is having good

                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                    strengthen their employees and also to improve the quality of life their employees

                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                    round improvement is production sales and profitability

                                    Lastly I conclude that the company is having good market for their product but also it has to

                                    give Advertisement for their product to create awareness in the minds of the customer The

                                    prospects of the company continued to be positive And also the industry has delivering

                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                    LEARNING EXPERIENCE

                                    75

                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                    what actually an organization is and how theoretical concepts are practiced in with only

                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                    However after implant training I have felt empowered with confidence to understand

                                    different management concepts in a pragmatic manner

                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                    MBA I also came across real problems faced by organization in technology human

                                    resources etc and the way in which the management tackled those problems

                                    During this implant training I realized that management is a backbone of every organization

                                    and without which every activity of organization will go haywire

                                    I came to know the importance of Management Information System [MIS] in the

                                    organization and how it assists the management in every aspect of its business and how it

                                    helps the management in the process of decision-making

                                    I came to know how communication acts as an important tool for the smooth functioning of

                                    the organization and how we should communicate on different channels and with different

                                    grades of peoples

                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                    finance department I came to know the importance of finance department and I came to

                                    know the different tools they use to have a control over the liquidity position of the company

                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                    staffing directing controlling and decision-making I came to know about the rules

                                    regulation policies and procedures of the company and to what extent employees are

                                    following the rules and regulation laid down by the management I came to know about the

                                    punitive actions taken by the management against the individuals who breaks the rules and

                                    regulation of the company

                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                    support and team spirit

                                    76

                                    In training also helped me in knowing the importance of group effort when compared to

                                    individual effort in organization In addition importance of human relations was known

                                    which helps the management getting the things done through its employees

                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                    help in my career It is about the working environment about dealing with the employees

                                    about the attitude required to sustain in an organization and so on

                                    In total I am very much benefited with this implant training Once again I thank the

                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                    continuous guidance to make this project work successful

                                    77

                                    BIBLIOGRAPHY

                                    The companyrsquos Reports are

                                    Quality Assurance Report

                                    Production Report

                                    Finance department Report

                                    Marketing department Report

                                    WEBSITE

                                    wwwcerebracomputerscom

                                    wwwwikipediacom

                                    Financial report - Financial section in Cerebra integrated technologies limited

                                    TEXT BOOKS

                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                    Edition) Pearson Education

                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                    Methods (8th Edition) Tata McGraw Hill

                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                    Edition) Tata McGraw-Hill

                                    BOOKS

                                    Company Magazines

                                    Hand books Catalogue Journals amp Reports

                                    78

                                    • The future of any Company depends on its ability to-
                                    • Responsibility and Authority
                                    • Managing Director
                                    • Responsibility
                                    • Authority
                                    • Director (Commercial)
                                    • Responsibility
                                    • Authority
                                    • Manager Accounts
                                    • Responsibility
                                    • Authority
                                    • Assistant Manager of Quality Assurance
                                    • Responsibility
                                    • Authority
                                    • Supervisory Moulding
                                    • Responsibility
                                    • Authority
                                    • Supervisor Maintenance
                                    • Responsibility

                                      The following basic principles of to achieve TQM and ISO for the organization

                                      1 Customer Focus- Anticipation of future requirements

                                      2 Leadership ndash Motivate his team

                                      3 Process Approach- Value added activity

                                      4 System Approach- Collection of Process

                                      5 Involvement of people- How to motivate the people to achieve the desired goal

                                      6 Continual improvement-

                                      7 Factual Approach to decision making ndash go by facts donrsquot go by opinion

                                      8 Mutually Beneficial Customers relationship

                                      Standards in cerebra integrated technologies ltd

                                      Design conforms to Indian standards specification

                                      The PCBrsquos are provided with standard accessories can be provided on

                                      request

                                      Product Range

                                      SMD resistor packages

                                      Resistor- o4o2

                                      o6o3

                                      o8o5

                                      1206=gt [regular]

                                      1210

                                      PCB ASSEMBLY FLOW CHART

                                      19KIT IQA

                                      1 COUNTING

                                      2 VERIFYING FOR THE MAKE

                                      3 VERFICATION WITH BOM

                                      20

                                      KITTING

                                      KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                                      SMD LODING

                                      EQUIPMENT

                                      A1BAKE BARE PCB FOR 4 HOUR 1000C

                                      2 BAKE BGA FOR 4 HOURS 1250C

                                      B1SCREEN PRINTER SETTING

                                      2 PASTE SOFTING

                                      3 SAMPLE PRINTING

                                      4 PASTE POSITION amp SHAPE CHECKING

                                      5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                                      C1SMT PROGAMME FILE LOADING

                                      2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                                      3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                                      D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                                      DEK 248

                                      PHILIPS TOPAZ

                                      PHILIPS EMERALD

                                      LCS FEEDER FOR BGA ampFINE PITCH

                                      SMT TRAIL RUN

                                      BOARD

                                      WORKIN

                                      SMT MOUNTING FOR MASS MFG

                                      INSP BEFORE

                                      REFLOW

                                      CORRECTION

                                      REFLOW

                                      VISUAL INSPECTION

                                      CORRECTION

                                      21

                                      SMT MOUNTING FOR MASS MFG

                                      IPQC FOR 10

                                      SAMPLING

                                      DOUBLE

                                      SIDED

                                      PTH LOADING

                                      COMPONENT PREPARATION

                                      EQUIPMENT

                                      STUFFING

                                      VISUAL INSPECTION

                                      CORRECTION

                                      WAVE SOLDERING

                                      VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                      LEAD

                                      POST SOLDERING

                                      TOUCH UP

                                      PCB PRINTED CIRCUIT BOARD

                                      22

                                      POST SOLDERING

                                      COMPONENT

                                      MOUNTING

                                      FINAL INSPECTION

                                      IPQC FOR 10

                                      SAMPLING

                                      REWORK FUNCTIONAL

                                      TESTEER

                                      CORRECTION

                                      FUNCTIONAL TESTER

                                      LABELING

                                      BARCODING

                                      PACKING

                                      OUT WARD STORES amp DESPATCH

                                      WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                      PLAIN BOARDS

                                      ASSEMBLY BOARD

                                      Work Instruction

                                      23

                                      Title Philips GEM and Philips emerald

                                      Purpose

                                      The work instruction is applicable in cerebra integrated technologies ltd

                                      Responsibility

                                      All associates technical engineers and quality staffs are responsible for carrying out this quality

                                      Precautions

                                      Ensure operator wear heal strap or write strap and grounded while performing the quality

                                      Procedure

                                      1 Ensure machine is free from dust partials

                                      2 Ensure machine is set as per prescribed parametersrsquo by process team

                                      3 Ensure daily PML preventive maintains is done at the begin of the shift

                                      4 Clear the components reject in provided in the machine on daily basis

                                      5 Any feeders issues are found identity the same and report to the concern person

                                      6 Switch off the machines when not in use

                                      Title Pre reflow instruction

                                      24

                                      Purpose

                                      The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                      during the PCBA assembly

                                      Scope

                                      This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                      technologies limited

                                      Responsibility

                                      All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                      this activity

                                      Safety perception

                                      a Ensure all concerned associates wearing wrist strap and grounded properly

                                      b Store the pub assemblies in a antistatic bins trays or magazine

                                      Procedure

                                      Perform the inspection activity and check for

                                      a Alignment of the components

                                      b Missing components

                                      c Orientation of the components

                                      d Role of the components

                                      e Mount manual placement components if any ensure nearby components are not disturbed

                                      while manual maintaining

                                      Process of qualification for reflow soldering

                                      25

                                      1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                      prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                      paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                      80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                      the good solder print Then more the predetermined no of PCBs for screen printing record

                                      the set parameter

                                      2 Place the SMD components using topaz and emerald pick and place machine using

                                      correct program to operate the machine be for work instruction

                                      3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                      the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                      and record the temp profile

                                      4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                      process SMD inspection work sheet

                                      5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                      defects is within control limit and if there is no problems then the process is qualified

                                      TITLE POST REFLOW INSPECTION

                                      26

                                      PURPOSE

                                      The purpose of this WI is to give the details of performing post reflow inspection in post

                                      reflow inspection stage

                                      SCOPE

                                      This work instruction is applicable in cerebra integrated technologies ltd

                                      Responsibility

                                      All associates technical engineers and quality staffs are responsible for carrying out this

                                      activity

                                      Precautions

                                      Ensure operator wear wrist strop and grounded while performing the activity

                                      Procedures

                                      27

                                      1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                      2 Ensure operators perform inspection activity as per relevant documents like BOM

                                      [bill of material] Pedro or reference cards if available

                                      3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                      NCM [non-conformance material] area for rework

                                      4 Ensure operator performs inspection through magnifier only

                                      5 And inspection the PCB a for following defeats

                                      Components value

                                      Components alignment amp Orientation

                                      Missing components tomb stone amp solder-balls

                                      Extra components amp bridging

                                      CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                      GOVERNMENT

                                      Bharat sanchar nigam limited

                                      Railways

                                      ONGC

                                      NIO

                                      High courts

                                      Post offices

                                      CPWD

                                      IGCAR

                                      PUBLIC SECTOR UNITS

                                      ITI LIMITED

                                      HAL

                                      28

                                      NAL

                                      BHEL

                                      BEML

                                      BEL

                                      ECIL

                                      CMC

                                      OTHER MAJOR CUSTOMERS

                                      KIOCL

                                      VXL Instruments

                                      Dickenson fowler ltd

                                      KMF LTD

                                      Stump vision

                                      B-commerce Info system

                                      Indian-Dept of Industries KSSIDC

                                      CORPORATE

                                      Pidilite Industries

                                      Lucent

                                      Alcate

                                      Trent limited

                                      Thermax

                                      BPL

                                      OTIS Group

                                      Siemens

                                      LampT

                                      Himalaya Drugs

                                      BANKS

                                      Bank of India

                                      29

                                      Reserve Bank of India

                                      Canara Bank

                                      Union Bank of India

                                      Allahabad Bank

                                      UCO Bank

                                      Vysya Bank

                                      Infrastructure Management

                                      As Enterprises scale their IT infrastructure to support business growth managing global

                                      networks database applications becomes a herculean task which can over whelm internal

                                      resources

                                      Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                      Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                      enterprise It Infrastructures enable clients to

                                      Reduce the total cost of IT operations

                                      Focus limited IT resources on core business activities

                                      Rationalize IT staffing costs

                                      Optimize IT assets utilization

                                      Facilitate service delivery

                                      Improve uptime

                                      HARDWARE

                                      Contract Manufacturing EMS

                                      30

                                      Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                      Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                      place machines vitronics reflow amp soldering machines along with the latest equipments for

                                      inspection amp quality control

                                      Cerebra help companies to choose correct method of contract manufacturing to save money

                                      time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                      that the customer is able to deliver world products to its customers

                                      Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                      procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                      Computing solutions

                                      Cerebra are one of the well known brands for personal computers servers laptops amp

                                      workstations Cerebra range of products that cover entire IT requirements of its customers

                                      Cerebra are able to offer end to end solution companies IT requirements

                                      Desktop PCrsquos

                                      Notebook

                                      Servers

                                      Networking

                                      E-Waste Recycling Facility

                                      Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                      players in this world which has huge potential not only in terms of generating huge revenues

                                      amp profits for the company amp its share holders but also wants to contribute in big way the

                                      green environment issues that have taken off cerebra recognize that it would be a big social

                                      responsibility to truly set up a world class e-waste facility

                                      In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                      facility in India The e-waste road map that this partnership will adopt would be chalked out

                                      sin 3 phases

                                      31

                                      a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                      Indiarsquos largest recycle facility

                                      b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                      plants

                                      c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                      Cerebra have approached this partnership to provide technical amp Management

                                      consultancy

                                      1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                      2) Salvage components amp sell it back to the manufacturers concerned

                                      3) Fully integrated e-waste management amp base metal recycling

                                      4) PGM recovery amp its refining processes

                                      5) Waste management at sources

                                      6) Total support in scrap handling collection transport documentation shipping amp

                                      [export] amp other areas

                                      7) 100 recycling of all collected e-waste [zero land fill]

                                      8) World class security system

                                      9) Integrated EHS system [ISO amp OHSAS standard]

                                      10) Web-based trading services amp accessibility

                                      11) Logistics amp warehousing facility worldwide

                                      12) Technical advice on plant layout

                                      13) Training of technical personnel

                                      14) Commissioning of day to day operations amp

                                      15) Market support

                                      SOLUTIONS

                                      32

                                      Cerebra specialize in the outsourced product development application software development

                                      and offshore software outsourcing services in the enterprise and mobility areas We work

                                      specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                      enhancement into the wireless and enterprise domains

                                      bull Setting up a dedicated off-shore development center

                                      bull Offshore product development services

                                      bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                      bull SCM CRM Enterprise integration

                                      We provide solutions for a dynamic environment where business and technology strategies

                                      converge Our approach focuses on new ways of combining IT innovation in existing

                                      business framework and also to leverage the clients existing IT infrastructure The activities

                                      under this area of offerings are

                                      bull Mobile Strategy formation

                                      bull Infrastructure Design

                                      bull Application Development

                                      bull Data Synchronization

                                      bull Enterprise Intranet on the move

                                      Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                      Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                      solutions

                                      bull LBS for content distribution

                                      bull Logistics ndash last mile delivery

                                      bull Bluetooth based content and coupon management

                                      bull SCMCRM for retail houses including a mobileweb based POS

                                      bull on field Sales and Support

                                      bull RFIDBarcode integration for asset and inventory tracking

                                      Achievements amp Awards

                                      33

                                      The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                      14000 for pollution standard

                                      ORGANISATIONAL STRUCTURE

                                      34

                                      An organizational structure defines how job tasks are formally divided grouped amp co-

                                      ordinate The chapter ii deals with the organizational structure the organization structure is a

                                      complete Picture about the organization The structure of an organization plays a significant

                                      role in charting out its path to success An efficient structure facilitates co-ordination amp

                                      smooth intertwining of employees amp communication systems The organization adopts

                                      different structural pattern at different stages of its lifecycle The form of an organization that

                                      is evident in the way divisions departments functions amp people link together amp interact

                                      Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                      may be represented by an organization chart The complexityrsquos structure is often proportional

                                      to its size amp its geographic dispersal The traditional organization structure for many

                                      businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                      BASIC ORGANIZATION STUCTURE

                                      An organization is a social entity composed of two or more persons who work together

                                      towards the attainment of common goals For the organization to work as a cohesive unit it is

                                      essential that a formal structure of reporting amp control be established among the different

                                      members of organizationhelliphellip

                                      35

                                      ORGANISATION CHART

                                      CHAIRMAN

                                      The above organization structure shows the following points

                                      36

                                      BOARD OF DIRECTORS

                                      MANAGING DIRECTOR

                                      EXECUTIVE DIRECTOR

                                      DYGENRAL MANAGER

                                      MANAGER-PERSONNAL amp ADMINISTRATION

                                      MANAGER- PRODUCTION MAINTENANCE

                                      MANAGER- DESIGNQC TRANSPORT

                                      MANAGER PROJECT SECURITY amp VIGILANCE

                                      MANAGER- PURCHASE STORES COMPUTER VACANT

                                      MANAGER MARKETING

                                      FINANCE MANAGER IC

                                      DYMANAGER TPS

                                      DYMANAGER QCTESTING

                                      ASSTENGINEER- PURCHASE amp STORES

                                      ASSTENGINEER- MAINTENANCETRANSPORT

                                      ASSTENGINEER-TPS

                                      ASSTENGINEER-TPSWINDING

                                      ASSTENGINEER- QUALITY CONTROL

                                      ASSTENGINEER- QUALITY CONTROL

                                      1) Hierarchy relationship between different department members

                                      2) Participative management

                                      3) Cooperative work culture

                                      4) Standardized of polices

                                      5) Decentralized decision making system provided that some exceptions-

                                      Valuable amp economical decisions are taken by top level management only So it is

                                      centralized decision making

                                      In all major decisions will be taken from board of directors they have full control over the

                                      administration they will control the executive and general managers these board of directors

                                      are selected by SAIL But the general manager of will have full control over the deputy

                                      managers of project HRD production and material departments

                                      These deputy managers will have full control over their respective area and they have a right

                                      to take minor decisions regarding over their respective area

                                      37

                                      FUNCTIONAL AREAS

                                      PRODUCTION DEPARTMENT

                                      HUMAN RESOURCES DEPARTMENT

                                      MARKETING DEPARTMENT

                                      FINANCE DEPARTMENT

                                      Production Department

                                      Production department performs the function of producing finished goods from the basic raw

                                      materials The manufacturing is headed by a group head whose main objective is to plan

                                      execute co-ordinate and control all production activities with available resources inputs

                                      equipment and facilities

                                      Objectives

                                      1 To ensure direct and co-ordinate the activities

                                      2 To ensure Quality Output

                                      The Main functions of this Department are as follows

                                      1 Procure the Raw materials

                                      2 Store the Raw materials which are procured

                                      3 Process the raw materials which are procured in the production and to turn them into

                                      finished goods

                                      4 In addition not to stop in any circumstances but only to perform round the clock and

                                      round the year

                                      38

                                      DIRECTOR

                                      PERSONNEL MANAGER

                                      Human Resource Department

                                      The personnel department is one of the most important functional departments in every

                                      organization Only with the help this department the organization can make efficient use of

                                      the available work force for providing the desired product to the customer with desired

                                      quality and reasonable price at the right time

                                      Department Structure

                                      The Personnel Manager is responsible for carrying out all the personnel management work

                                      like recruitment selection training performance appraisal promotion wages and salary

                                      employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                      from the Managing Director whenever necessary

                                      The future of any Company depends on its ability to-

                                      Train and upgrade skill sets of its employees

                                      Extract and retain talent

                                      Robust performance appraisal and reward system

                                      Manage and full fill expectations

                                      Evolve performance parameters with respect to key result areas

                                      39

                                      HUMAN RESOURCE DEVELOPMENT

                                      Resource is any means of supply which can be drawn on when necessary To develop means

                                      to grow mature and make progress in the desired direction Developing a human being in to

                                      a resource means making him or her into a person of resourcefulness initiative wittedness

                                      cleverness talent and ability

                                      Human Resource Development is considered to be a super specialty of HRM It is a process

                                      by which the employees of an organization are helped in planned and continuous manner to

                                      acquire new capabilities and sharpen existing capabilities that may be required to perform

                                      their present functions or expected future voles

                                      HRD is a process which is geared towards developing the general enabling capabilities of

                                      employees as individuals so that they can discover and exploit their own inner potential for

                                      their own and or organization development purposes HRD strives to develop an

                                      organizational culture where superior subordinate relationships team different sub units are

                                      strong and contribute to the organizational health dynamisms and pride of employees

                                      Training programs are as follows

                                      FRESH ENTRANTS

                                      Induction and orientation

                                      COMPETENCE ENHANCEMENT

                                      Technical

                                      Multi skill training

                                      Managerial

                                      SPECIFIC AREA

                                      Safety

                                      Environment

                                      Cost control and deduction

                                      Quality

                                      EXTERNAL TRAINING

                                      OTHER AREAS

                                      Hindi training

                                      40

                                      GOALS OF HRD

                                      Development of individual capacity

                                      Development of competitive in relations job being performed

                                      Development of corporate approach

                                      Development interpersonal relationship

                                      Development of overall organization culture

                                      Role of HRD

                                      Human resources planning

                                      Human resources accounting

                                      Human resources allocation and role planning

                                      Human resources training and development

                                      Human resources maintenance

                                      Climate development of HRD

                                      Activities of HRD

                                      Training need identification

                                      Training needs assessment

                                      Training needs justification

                                      Budgeting and controlling of cost

                                      Selection of learning process

                                      Planning designing conducting the training procedure

                                      Evolution of program through the trainee and feedback records

                                      41

                                      Training Objectives

                                      To help the trainee

                                      To improve knowledge skill attitude amp performance

                                      To develop competence to increase productivity

                                      To prepare for greater responsibility

                                      To improve interpersonal relationship

                                      To equip with modern tools amp techniques of to harness best of the human resources

                                      and maintains industrial harmony

                                      Modern how to develop self and his subordinates

                                      Recruitment sources

                                      This company considers both internal and external sources for recruitment Internal sources

                                      include the employees who are already on the payroll Whenever any vacancy occurs

                                      somebody within the organization with necessary qualification is promoted to that job

                                      External sources are obtained by giving advertisements in state and local newspapers

                                      Recruitment

                                      It is the process of searching for prospective employees and stimulating them to apply for

                                      jobs in the organization so that the right person for accomplishing organization and

                                      departmental objectives will fill up organization vacancies

                                      In order to ensure that the right type of persons are available to the concern in the right

                                      number at the right place the following steps are taken

                                      The candidate will be given an application form through which the Personnel Manager can

                                      come to know about the candidate with respect to the following

                                      Educational qualification

                                      Experience

                                      Skills possessed by the candidate

                                      Salary expecting

                                      42

                                      Screening of Applications

                                      Interview

                                      Physical Examination

                                      Placement

                                      Selection

                                      The intention of the selection process is to choose the best-qualified and suitable candidate

                                      for unfilled jobs The objective of the selection decision is to choose the individual who can

                                      most suitably perform the given job

                                      The selection procedure is essentially a series of steps through which additional information

                                      is secured about the applicant at any stage the candidate may be rejected due to non-

                                      compatibility Therefore selection is actually a negative process of rejecting the unit

                                      candidates

                                      The selection procedure followed by the company is as follows

                                      Training and Development

                                      The company gives only on-the-job training Usually on-the-job methods of training are as

                                      follows

                                      Job rotation

                                      Coaching

                                      Job instruction

                                      Committee assignments

                                      43

                                      After the selection of candidates the candidates will be given on-the-job training in an

                                      organization for 1 year If the candidate performance in this year is satisfactory as per the

                                      requirement of the company then the candidate is selected as an employee for the company

                                      This period of 1 year is known as the probationary period for the candidate When the

                                      performance of the candidate is unsatisfactory then the company will provide further training

                                      to the candidate to make him fully equipped to work in the organization

                                      Safety of the Employees

                                      1 Safety shoes will be given to every shop floor employee once in 6 months

                                      2 Safety uniform will be given to every shop floor employees

                                      3 Pairs of uniform will be given once in a year

                                      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                      group insurance as well

                                      5 Every employee in the organization will be medically examined once a year

                                      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                      1st shift-----------------------------6am to 2pm

                                      2nd shift----------------------------2pm to 10pm

                                      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                      Wages

                                      Wages in the wide sense mean any economic compensation paid by the employer under some

                                      contract to his worker for the services rendered by him

                                      In this company the wages are fixed according to the government norms At the time of

                                      appointment the company fixes the wages which is higher than the government norms After

                                      a certain period the wages will be fixed according to the experience of the worker

                                      44

                                      Absenteeism

                                      An absentee is a person who habitually stays away from the job There are several causes for

                                      absenteeism which are as follows

                                      Maladjustment with the working condition

                                      Industrial fatigue

                                      Alcoholism

                                      Low level of wages

                                      Family problems

                                      Unhealthy working conditions

                                      Unsound personnel policies

                                      The company follows a procedure with respect to absenteeism If the worker is frequently

                                      absent show cause notice is given If the absence is continued by the worker maximum

                                      three-show cause notices are given If the absence is continued then the company will issue a

                                      charge sheet If the absence is further continued the management conducts an in-house

                                      enquiry During the enquiry the management decides as to whether the worker should

                                      continue in his job or not

                                      Performance appraisal

                                      Production head or Works Manager will give the questionnaire to the employees working in

                                      the production department and based on their answers for the questions the ranking will be

                                      given for each worker and depending upon the rank the worker will be put in the certain

                                      position

                                      If any worker scores less marks then he will be made to work hard and achieve the goal

                                      They will tell him his weakness and strengths in the particular field and motivate him to

                                      achieve his goal and rectify his mistakes for achieving the organizational objectives

                                      45

                                      Promotion

                                      In this company the promotion is given based on seniority-cum-merit The management will

                                      also take the following considerations while promoting an employee

                                      Behavior of the worker

                                      Attendance of the worker

                                      Efficiency of the worker

                                      46

                                      Marketing Department

                                      The marketing department performs marketing activity by supplying the products to the

                                      customers within the mentioned time and the product is transferred to the domestic customers

                                      by the road transportation and overseas customers by means of ships

                                      Marketing Channels

                                      Marketing channel decisions are among the most critical decisions facing marketing The

                                      channels chosen intimately affect all other marketing decisions

                                      As the company is a manufacturing concern it undertakes the following type of marketing

                                      channels

                                      The company gets order directly from its customers and it directly delivers the finished

                                      products to its customers as it has producer-customer type of marketing channel

                                      Marketing Strategies

                                      Usually the Company follows the following marketing strategies

                                      Quick delivery

                                      Better quality

                                      Service after sales

                                      47

                                      CUSTOMERS

                                      COMPANY

                                      Marketing Segmentation

                                      Market segmentation means dividing the market into different segments or sectors In this

                                      company market segmentation is made on the basis of components

                                      Packaging

                                      Packaging is normally not done for rough castings unless it is specified by the customer in

                                      which case due care shall be taken to follow the customerrsquos specification only nice castings

                                      are packed in the boxes

                                      Handling of customer complaints

                                      The details of customersrsquo complaints corrective action taken etc shall be

                                      recorded on corrective action report and a copy shall be sent to the customer

                                      Whenever possible customer confirmation is obtained

                                      Managing Director shall forward the same to the Manager-Quality control for the

                                      investigation

                                      Based on the result of investigation the complaints are bifurcated as Genuine

                                      Casual complaints

                                      All genuine complaints are thoroughly investigated and a suitable corrective and

                                      preventive action is taken recorded and given to the concerned department for

                                      further action

                                      All casual complaints from the customer are informed accordingly

                                      The managing director shall receive complaints from the customers A complaint

                                      number is allotted and an acknowledgement is sent to customers

                                      Records

                                      The following records shall be maintained by marketing department

                                      1 Enquiries and Quotation

                                      2 Purchase orders from customer and its Amendments

                                      3 Verbal order

                                      4 Order Acceptance

                                      5 Delivery challen cum Invoice

                                      48

                                      Finance Department

                                      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                      pool of funds These funds come from a variety of sources investors or shareholders

                                      creditors who lend in money and past earnings retained in business Funds provided from

                                      these sources are committed to a number of uses Fixed assets used in production of a product

                                      or service inventory used in production of marketable goods cash and securities used for

                                      transaction and liquidity purposes

                                      The sales of the company are accompanied with sales bills which are generated from

                                      computer The terms of sales varies from 30 days 60 days and for few customers the

                                      document is sent through Bank for payment

                                      The export sales are against payment through Bank with a credit period of 45 days from the

                                      date of shipment

                                      The purchase of raw materials component parts and consumables are affected against a credit

                                      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                      day of the month irrespective of the material receipt date

                                      Department Structure

                                      DIRECTOR COMMERCIAL

                                      FINANCE MANAGER

                                      CASHIER STENO TYPIST

                                      The main functions of Finance Department are as follows

                                      1 Making the payment as salary to the employees

                                      2 Meeting the manufacturing expenses of the organization

                                      3 Preparing financial statement of the organization

                                      4 Maintaining the liquidity position of the company

                                      5 Helping the management in taking financial decision

                                      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                      7 Making payments to the suppliers

                                      8 Receiving receipts from the customers

                                      49

                                      Accounting Procedure

                                      The company follows cash and credit basis of accounting of its income and expenditures

                                      The income of the company is fo0rm sale of castings development of patterns for new items

                                      and by sale of bye products The major expenditures are power charges manufacturing

                                      expense labour raw materials and consumable spares administrative and selling expense

                                      interest

                                      The following are the books and records maintained by cerebra integrated technologies

                                      Limited

                                      Subsidiary BooksRecords

                                      This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                      effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                      the material by store and counter signed by the quality Assurance Department the necessary

                                      entries are made in the registrar

                                      Customer RegisterBill Register

                                      This register is maintained to keep track of the sales made to each and individual customer

                                      The follows are maintained customer wise and the detail of invoice number and date and

                                      value with cumulative value is maintained in the register This register also helps to make

                                      follow up for payment The entries in the register are made immediately after the invoice is

                                      generated from the computer

                                      The receipt of payment against each customer and invoice is also entered in the register to

                                      enable to know the balance outstanding customer wise

                                      Salary advance register

                                      This register is maintained to know the advance outstanding employee wise Immediately

                                      after issue of advance the necessary entries are made in this register Similarly after receipt

                                      of advance through slips the entries are made in this register to know the exact balances of

                                      advance employee wise

                                      50

                                      Customer Rejection Register

                                      This register is maintained to keep track of customer rejection of castings

                                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                                      rejection register where in the details of rejection via invoice number grade quantity and

                                      weight value excise duty sales tax and forwarding are made

                                      Books of Accounts

                                      Petty Cash Book

                                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                      the Director and then necessary entries are made in the books through computer

                                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                                      received from whom amount in words and figures If the payment is made above Rs500-

                                      necessary signatures should be taken on affixing rupee one revenue stamp

                                      Bank book

                                      Since the company has availed cash credit and bill discounting facility from bank two

                                      separate bank books for cash credit and bill discounting are maintained

                                      The receipt of payment through chequedemand draft and payment through chequedemand

                                      draft is maintained in the register The balance of the book should tally with the balance in

                                      the books of accounts maintained in a computer

                                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                                      the over draw amount against the discounted bills necessary credit entries are made in the

                                      register to arrive at the actual balance against the sanctioned working capital

                                      51

                                      General ledger

                                      This ledger gives the details of transactions effected by the company at any point of time The

                                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                                      respective accounts in the general ledger This ledger should be updated on day to day basis

                                      to know the actual balance of each account The trail balance and receipt and payment are

                                      made at each month end which should necessarily tally The profit and loss account is also

                                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                      yearly or yearly

                                      Inventory management

                                      Inventories constitute the most significant part of current assets of a majority of companies

                                      in India Inventories are stock of the product a company is manufacturing for sale and

                                      components that make up the product The various forms in which inventories exist in a

                                      manufacturing company are raw materials work in progress and finished goods

                                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                                      While retail or wholesale firm will have a very high level o finished goods inventories and

                                      no raw material and work in progress inventory

                                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                      of inventory control technique which is popularly known as FIFO method In this method

                                      raw material which bought first will be sent to the production department first

                                      Cost of production

                                      The following items determine the cost of production of the product

                                      Price of raw materials

                                      Labour costs

                                      Other production costs

                                      Market condition

                                      52

                                      Mode of Payment

                                      1 Advance Payment

                                      The firm takes an advance payment of 20 to 25 of price from the new customers

                                      2 Credit

                                      The firm gives credit facility to its old customers which is secured by the following

                                      - Invoice performance credit

                                      - Letter of credit

                                      53

                                      CERBRA INTEGRATED

                                      TECHNOLOGIES LIMITED

                                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                      54

                                      Particulars 30-9-2010 30-9-2009

                                      INCOME

                                      Sales amp Services 588808535 503398844

                                      Other Income 8458654 1291991

                                      TOTAL 597267189 504690834

                                      EXPENDITURE

                                      Materials 565924569 471247636

                                      Manufacturing amp Administration Expenses 15640011 16247496

                                      Marketing Expenses 249660 127791

                                      Interestamp Financial Charges 248640 382737

                                      Depreciation 1588627 2055635

                                      TOTAL 583651507 490061295

                                      Profit Before Extraordinary Items 13615681 14629539

                                      Profit [loss] Before Taxation 13615681 14629539

                                      Provision for Taxation

                                      MAT 2524347 (1894)

                                      Profit[loss] after tax transferred to balance 11091334 14631433

                                      Sheet

                                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                      55

                                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                      Sources of funds

                                      Share Holderrsquos Funds 159555820 150740820

                                      Share Application Money 29211000 5643501

                                      Reserves amp Surplus 242157224 242157224

                                      Minority interest 334875 ------

                                      Grand Total 431258919 398541545

                                      Application of funds

                                      Fixed Assets

                                      Gross Block 46078186 46259057

                                      Less Depreciation 28342562 26103945

                                      Net Block 17735625 20155113

                                      Deferred Tax Assets 63249 ----

                                      Investment cost 2000 2000

                                      Current Assets Loans amp Advances

                                      Sundry Debtors 318650954 337538013

                                      Cash amp Bank Balance 12439646 9113641

                                      Loans amp Advances 114671053 45651808

                                      445761654 392303462

                                      Less Current Liabilities amp Provisions

                                      Current Liabilities 293343081 290079690

                                      Provisions 2810681 1999

                                      Net Current Assets 149607892 102221773

                                      Profit amp loss Account 263850154 276162659

                                      Grand Total 431258919 398541545

                                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                      late 1970s to help managers address the difficulties of change The model shows that

                                      organizational immune systems and the many interconnected variables involved make change

                                      complex and that an effective change effort must address many of these issues

                                      simultaneously This is often a daunting managerial challenge

                                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                      (subordinate goals) Skill

                                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                      Richard defines that it was because of these factors the Japanese companies excelled over

                                      American firms A very important feature of this Model is that McKinsey consultants in their

                                      studies of several firms have extensively tested it

                                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                      major premise of the model is that many performances related issues are rooted among the 7

                                      factors outlines This study is important from a strategic marketing Organizational

                                      performances related issues are rooted among the 7 factors outlines These 7s are

                                      interconnected aligned and working together in high performing organizations

                                      56

                                      Structure

                                      The organizational structure of the company is based on the functional departments and the

                                      decision taken from top-level management of the company For analyzing and for taking

                                      decision the top management will consult the functional managers performance of various

                                      tasks in departments will be assigned to its functional head

                                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                      associated information that shows who reports to whom and how tasks are both divided up and

                                      integrated

                                      Skill

                                      Usually in a foundry Industry two types of skills are required They are as follows

                                      1 Administrative skills

                                      2 Technical skills

                                      Administrative Skills

                                      Administrative skills are those skills which are very much necessary for office staff It

                                      involves managing the resources of the organization Cerebra integrated technologies limited

                                      is doing everything to impart these skills in its employees When the candidate is selected he

                                      will be given an on-the-job training for about 1 year and also training in each department to

                                      make the candidate familiar with the organization Every month a training program will be

                                      conducted wherein personalities having expertise in various fields give lectures

                                      Technical Skills

                                      Technical skills are those skills which are directly concerned with the production Shop-

                                      floor employees are expected to possess these skills to carry out the production activity

                                      smoothly

                                      In Cerebra integrated technologies limited they give more importance to technical

                                      knowledge than educational qualification

                                      57

                                      Different training programs are conducted to impart technical skills among employees When

                                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                      the company gets its employees trained by external training agencies Guest lectures are

                                      arranged once in a month to help the employees update their knowledge with the industry

                                      level

                                      Cerebra integrated technologies limited continuously monitors the performance of the

                                      employees of various departments and identifies the training needs to be given for employees

                                      and for enhancing the skills of the employees

                                      Style

                                      The company follows a centralized system of decision-making Only the top management

                                      takes the decisions and the suggestions of the lower level employees are taken into

                                      consideration

                                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                      purchasing activity as the parameter When the raw materials for production are out of stock

                                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                      approach

                                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                      comes to decision making Only the persons who are in higher authority take decisions about

                                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                      management For eg While taking decisions regarding purchase only the MD and Director

                                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                      material and tenders The higher authorities do everything There is no participative

                                      approach and most of the employees have no or very little knowledge about all the aspects of

                                      the companyrsquos administration

                                      58

                                      Strategy

                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                      followed by systematic action and allocation of resources to achieve corporate goals

                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                      competition through its quality products with reasonable price To price their products

                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                      waste elimination

                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                      advance before starting production activity By using the good quality of raw materials the

                                      company can produce quality output without any damages or cracks in the castings Thus

                                      reducing the wastage

                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                      Ie by carrying out the production activity according to the procedure and under watchful

                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                      commit any wrongdoing

                                      Staff

                                      Responsibility and Authority

                                      The company has defined responsibilities and authorities in order to facilitate effective

                                      implementation of quality management and these are communicated to relevant persons in

                                      the organization

                                      59

                                      Managing Director

                                      Responsibility

                                      1 Overall control of the company

                                      2 Ultimate responsibility for product quality

                                      3 Responsibility for customer satisfaction

                                      4 Responsibility for marketing

                                      5 New product development and process improvement

                                      6 Growth and profit

                                      Authority

                                      1 Approve quality assurance manual

                                      2 Interact with customers

                                      3 Approve capital goods

                                      4 Release the product whenever there is ambiguity

                                      5 Disposal of non-conforming products

                                      6 Sign cheque

                                      Director (Commercial)

                                      Responsibility

                                      1 Responsible for purchasing and supplier development

                                      2 Financial management including cash flow management

                                      3 Responsible for storersquos management

                                      4 Administration and personnel management

                                      5 Functions of managing director in his absence

                                      Authority

                                      1 Sign the purchase order

                                      2 Sign cheques

                                      3 Prepare the yearly budget and follow up

                                      4 Interact with statutory bodies and maintain records

                                      60

                                      Works Manager

                                      Responsibility

                                      1 Overall responsibility for production planning and control

                                      2 Overall responsibility for pattern equipment and product quality

                                      3 Safety and house-keeping of entire company

                                      4 Upkeep of all equipment

                                      5 Process improvement and productivity

                                      6 Training of production and quality control personnel

                                      7 Upkeep of relevant records

                                      Authority

                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                      reaching customer on time

                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                      Manager Maintenance

                                      Responsibility

                                      1 Monitor and control the activity of the administration office

                                      2 Upkeep of statutory records

                                      3 Make payment to suppliers on due date

                                      4 Housekeeping in respective areas

                                      Authority

                                      1 Prepare and send chequesDDrsquos

                                      61

                                      Manager Accounts

                                      Responsibility

                                      1 Account all the vouchers and bills after acceptance from stores

                                      2 Maintain books of accounts

                                      3 Update all the accounts regularly

                                      4 Prepare financial statement at defined intervals

                                      5 Update the salary advance register

                                      6 Housekeeping in respective areas

                                      Authority

                                      1 Enter accounts data into the computer

                                      2 Raise debitcredit notes

                                      3 Issue stamped receipts for the payment received

                                      Assistant Manager Quality Control

                                      Responsibility

                                      1 NDT inspection

                                      2 Inspection of castings in first second and final stage

                                      3 Upkeep of related records

                                      4 Housekeeping in respective department

                                      Authority

                                      1 Authorized to inspect and release the product for next stages

                                      62

                                      Assistant Manager of Quality Assurance

                                      Responsibility

                                      1 Incoming and in-process inspection

                                      2 Overall responsibility of calibration of EMTE

                                      3 Training of quality assurance personnel

                                      Authority

                                      1 Accept the product at inward good stage

                                      2 Approve the liquid metal before pouring

                                      Chemist

                                      Responsibility

                                      1 Charge calculation

                                      2 Inspection of incoming materials

                                      3 Mechanical testing

                                      4 Housekeeping in the related areas

                                      Authority

                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                      Manager

                                      63

                                      Marketing and Administration Officer

                                      Responsibility

                                      1 Delivery challan cum invoice preparation with its related activities

                                      2 Central excise formalities and related activities

                                      3 Cash handling

                                      4 Upkeep and maintenance of the following records

                                      Authority

                                      1 Purchase stationery

                                      2 Co-ordinate with central excise department on behalf of the company

                                      Supervisory Moulding

                                      Responsibility

                                      1 Allocate the work for the workers based on planning

                                      2 Arrangements for production of moulding core as per planning and documented

                                      procedures

                                      3 Inspection of pattern and core box before and while production

                                      4 Ensure correct mixing of sand as per procedure

                                      5 To maintain a clean and neat working environment

                                      Authority

                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                      Supervisor Maintenance

                                      Responsibility

                                      1 General house-keeping in all area

                                      2 Attending machine break down

                                      3 Arrangement for lining preparation

                                      64

                                      Authority

                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                      consent with the directors

                                      Supervisor Inspection

                                      Responsibility

                                      1 Inspection of castings in all stores

                                      2 Final clearance of castings before dispatch

                                      Authority

                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                      Purchase Officer

                                      Responsibility

                                      1 Local purchase

                                      2 Cash purchase

                                      3 Out station purchase follow up as and when assigned

                                      4 Attending bank work

                                      Authority

                                      1 Authorized to procure material from approved supplier in consent with Director

                                      (commercial)

                                      65

                                      Cashier Steno cum Typist

                                      Responsibility

                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                      2 To prepare letterspayment reminders at defined intervals

                                      3 To maintain petty cash book daily

                                      Authority

                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                      2 Procure postal stamps and revenue stamps for office use

                                      The responsibilities and authorities of Management Representatives include the following

                                      a) Coordinating for the implementation and maintenance of the quality management

                                      system with other head of the departments in the company

                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                      documented procedures detailed procedures and process maps

                                      c) Reporting to management on the performance of the quality management including

                                      needs for improvement through management review meetings

                                      d) Ensuring awareness of customer requirements throughout the organization

                                      System

                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                      quality control systems performance measurement systems order execution systems

                                      Inventory control systems etc

                                      Inventory Control System

                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                      India Inventories are stock of the product a company is manufacturing for sale and

                                      components that make up the product The various forms in which inventories exist in a

                                      manufacturing company are raw materials work in progress and finished goods

                                      66

                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                      no raw material and work in progress inventory

                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                      inventory control technique which is popularly known as FIFO method In this method raw

                                      materials which bought first will be sent to the production department first The inventory

                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                      estimating the production level for the next one-month and then it estimates the raw materials

                                      required to meet the production for the next one month If the stock of raw materials is not

                                      enough to meet the production level then it places an order for the raw materials that too one

                                      month in advance so that the production will not be affected even in case of any

                                      uncertainties

                                      Order Execution System

                                      The company receives the purchase order from its customer The purchase order may be in

                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                      orders lies with the Managing Director As and when required Managing Director shall take

                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                      review of contract

                                      The following are the various steps taken by the organization to execute a purchase order

                                      from a customer

                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                      issued to the Managing Director for study

                                      2 Managing Director shall study the technical and commercial requirements with

                                      respect to the following

                                      Technical

                                      a Normalwitness pouring

                                      b Third party inspection

                                      67

                                      c NDT requirements

                                      d Acid Picking requirements

                                      e Previous history of the product available in computer

                                      Commercial

                                      a Rate

                                      b Delivery period

                                      c Mode of Dispatch

                                      d Mode of Payment

                                      e Payment terms

                                      f KSTCST Number of customer

                                      g Dispatch destination address and mode of dispatch

                                      h One copy is sent to customer

                                      i One copy is filled to customer wise along with purchase order

                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                      regarding technical delivery and commercial conditions

                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                      in computer

                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                      accordingly

                                      6 An order acknowledgement shall necessarily have the following details other than items

                                      grade and rate and delivery date

                                      7 After the same is cleared by the Managing Director

                                      8 The concerned production department shall have an access to order acceptance from

                                      computer

                                      9 The production department will go for producing the products as per the requirement of the

                                      customer

                                      10 The dispatch section will send the products to the customer as per their requirement

                                      68

                                      Shared value

                                      Shared values include the core values which are the essential guiding principles doctrines

                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                      and the values it will uphold in determining corporate destiny

                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                      follows

                                      1 Mission

                                      2 Corporate Objectives

                                      Serve the community around through welfare schemes

                                      In order to fulfill this shared value the Company is involving itself in many charity

                                      activities Like providing the necessities for the local schools and giving donations to

                                      charitable institutes

                                      To become a Global entity for the supply of finished Cast components in wide range

                                      of materials with highly committed and socially responsible employees

                                      The company in order to become a global entity with highly committed and socially

                                      responsible employees is putting all its efforts to make its employees skilled enough

                                      to handle any complex job To make the employees skilful the company is organizing

                                      training programs regularly The company is taking measures to create social

                                      awareness among its employees

                                      Strive towards making work environment safe and environment friendly

                                      To make the working environment safe for the employees the company has provided

                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                      is also taking measures to minimize the harm to the environment by recycling the

                                      sand and using it again for casting purpose

                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                      and supply products of high quality to the complete satisfaction of each and every

                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                      products There by achieving a sense of satisfaction among its customers The

                                      employees are made to perform the work with due concern to the quality of the

                                      69

                                      products Through its quality products the company wants to achieve leadership in

                                      market as reputed and reliable supplies

                                      Endeavoring to fulfill social responsibilities

                                      The company in order to fulfill its social responsibility has undertaken many

                                      community development projects which include donations to charitable institutions

                                      and providing necessities for local schools etc besides the company has a huge

                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                      on the environment

                                      The company is committed to the following

                                      Continual prevention of pollution reduction of waste and consumption of

                                      resources in all its operations

                                      Promote environmental awareness among all employees and ensure their

                                      participation in implementing this environmental policy at their place of work

                                      SWOT ANALYSIS

                                      70

                                      A scan of the internal and external environment is an important part of the strategic planning

                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                      Strength

                                      71

                                      1 Easy and timely availability of raw material

                                      2 The company is having expertise Human resource

                                      3 The company has equipped with latest technology

                                      4 The company has good machines for manufacturing purpose

                                      5 The company protects employees by giving safety equipments

                                      Weakness

                                      1 Lack of education among the workers in the lower cadre

                                      2 They have not given the additional facilities like cab facilities etc

                                      3 The company does not have its own products to sell It should rely heavily on

                                      customer orders

                                      4 Lack of space inside the production department

                                      5 The company more depends on the casual workforce in its production

                                      Opportunities

                                      72

                                      1 The company can expand its business in Europe which is a potential market for

                                      industrial machines

                                      2 By maintaining its quality of products the company can enter different foreign

                                      markets

                                      3 Presence of auto majors in the region especially in south India

                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                      quality of goods effectively and more efficiently

                                      Threats

                                      1 Pollution control norms laid by the government are getting stringent

                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                      With its cheap products they can kill domestic industries

                                      3 Labour incentive

                                      4 Expensive transportation cost

                                      5 Industries heavily rely on non-renewable resources These resources may get

                                      exhausted

                                      FINDING AND CONCLUSION

                                      73

                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                      FINDINGS

                                      The organization is not success in both domestic and export market to meet their

                                      demand

                                      The company is not providing proper training to their employees

                                      The company is financially sound

                                      Rising cost of raw materials

                                      Products processing facilities are not enough

                                      They should make more advertisements

                                      The name Cerebra integrated technologies limited itself stands for quality and

                                      pureness

                                      CONCLUSION

                                      74

                                      The Cerebra integrated technologies limited having the good working environment The

                                      employees are very happy to work is the Industry And this Industry is having good

                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                      strengthen their employees and also to improve the quality of life their employees

                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                      round improvement is production sales and profitability

                                      Lastly I conclude that the company is having good market for their product but also it has to

                                      give Advertisement for their product to create awareness in the minds of the customer The

                                      prospects of the company continued to be positive And also the industry has delivering

                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                      LEARNING EXPERIENCE

                                      75

                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                      what actually an organization is and how theoretical concepts are practiced in with only

                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                      However after implant training I have felt empowered with confidence to understand

                                      different management concepts in a pragmatic manner

                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                      MBA I also came across real problems faced by organization in technology human

                                      resources etc and the way in which the management tackled those problems

                                      During this implant training I realized that management is a backbone of every organization

                                      and without which every activity of organization will go haywire

                                      I came to know the importance of Management Information System [MIS] in the

                                      organization and how it assists the management in every aspect of its business and how it

                                      helps the management in the process of decision-making

                                      I came to know how communication acts as an important tool for the smooth functioning of

                                      the organization and how we should communicate on different channels and with different

                                      grades of peoples

                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                      finance department I came to know the importance of finance department and I came to

                                      know the different tools they use to have a control over the liquidity position of the company

                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                      staffing directing controlling and decision-making I came to know about the rules

                                      regulation policies and procedures of the company and to what extent employees are

                                      following the rules and regulation laid down by the management I came to know about the

                                      punitive actions taken by the management against the individuals who breaks the rules and

                                      regulation of the company

                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                      support and team spirit

                                      76

                                      In training also helped me in knowing the importance of group effort when compared to

                                      individual effort in organization In addition importance of human relations was known

                                      which helps the management getting the things done through its employees

                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                      help in my career It is about the working environment about dealing with the employees

                                      about the attitude required to sustain in an organization and so on

                                      In total I am very much benefited with this implant training Once again I thank the

                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                      continuous guidance to make this project work successful

                                      77

                                      BIBLIOGRAPHY

                                      The companyrsquos Reports are

                                      Quality Assurance Report

                                      Production Report

                                      Finance department Report

                                      Marketing department Report

                                      WEBSITE

                                      wwwcerebracomputerscom

                                      wwwwikipediacom

                                      Financial report - Financial section in Cerebra integrated technologies limited

                                      TEXT BOOKS

                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                      Edition) Pearson Education

                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                      Methods (8th Edition) Tata McGraw Hill

                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                      Edition) Tata McGraw-Hill

                                      BOOKS

                                      Company Magazines

                                      Hand books Catalogue Journals amp Reports

                                      78

                                      • The future of any Company depends on its ability to-
                                      • Responsibility and Authority
                                      • Managing Director
                                      • Responsibility
                                      • Authority
                                      • Director (Commercial)
                                      • Responsibility
                                      • Authority
                                      • Manager Accounts
                                      • Responsibility
                                      • Authority
                                      • Assistant Manager of Quality Assurance
                                      • Responsibility
                                      • Authority
                                      • Supervisory Moulding
                                      • Responsibility
                                      • Authority
                                      • Supervisor Maintenance
                                      • Responsibility

                                        20

                                        KITTING

                                        KITTING 1 MAKING A KIT OF MATERIAL AS PER REQUEST

                                        SMD LODING

                                        EQUIPMENT

                                        A1BAKE BARE PCB FOR 4 HOUR 1000C

                                        2 BAKE BGA FOR 4 HOURS 1250C

                                        B1SCREEN PRINTER SETTING

                                        2 PASTE SOFTING

                                        3 SAMPLE PRINTING

                                        4 PASTE POSITION amp SHAPE CHECKING

                                        5 PCB SERIALIZATION amp FIDUCIAL CLEANING

                                        C1SMT PROGAMME FILE LOADING

                                        2 LOAD THE FEEDERS WITH COMPONENTS AS PER THE PROGRAMME

                                        3 MAKE THE MACHINE MECHANICAL ADJUSTMENT AS PER THE BOARD

                                        D1LOAD THE REFLOW PROFILE AS PER THE BOARD amp TAKE THE PROFILE

                                        DEK 248

                                        PHILIPS TOPAZ

                                        PHILIPS EMERALD

                                        LCS FEEDER FOR BGA ampFINE PITCH

                                        SMT TRAIL RUN

                                        BOARD

                                        WORKIN

                                        SMT MOUNTING FOR MASS MFG

                                        INSP BEFORE

                                        REFLOW

                                        CORRECTION

                                        REFLOW

                                        VISUAL INSPECTION

                                        CORRECTION

                                        21

                                        SMT MOUNTING FOR MASS MFG

                                        IPQC FOR 10

                                        SAMPLING

                                        DOUBLE

                                        SIDED

                                        PTH LOADING

                                        COMPONENT PREPARATION

                                        EQUIPMENT

                                        STUFFING

                                        VISUAL INSPECTION

                                        CORRECTION

                                        WAVE SOLDERING

                                        VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                        LEAD

                                        POST SOLDERING

                                        TOUCH UP

                                        PCB PRINTED CIRCUIT BOARD

                                        22

                                        POST SOLDERING

                                        COMPONENT

                                        MOUNTING

                                        FINAL INSPECTION

                                        IPQC FOR 10

                                        SAMPLING

                                        REWORK FUNCTIONAL

                                        TESTEER

                                        CORRECTION

                                        FUNCTIONAL TESTER

                                        LABELING

                                        BARCODING

                                        PACKING

                                        OUT WARD STORES amp DESPATCH

                                        WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                        PLAIN BOARDS

                                        ASSEMBLY BOARD

                                        Work Instruction

                                        23

                                        Title Philips GEM and Philips emerald

                                        Purpose

                                        The work instruction is applicable in cerebra integrated technologies ltd

                                        Responsibility

                                        All associates technical engineers and quality staffs are responsible for carrying out this quality

                                        Precautions

                                        Ensure operator wear heal strap or write strap and grounded while performing the quality

                                        Procedure

                                        1 Ensure machine is free from dust partials

                                        2 Ensure machine is set as per prescribed parametersrsquo by process team

                                        3 Ensure daily PML preventive maintains is done at the begin of the shift

                                        4 Clear the components reject in provided in the machine on daily basis

                                        5 Any feeders issues are found identity the same and report to the concern person

                                        6 Switch off the machines when not in use

                                        Title Pre reflow instruction

                                        24

                                        Purpose

                                        The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                        during the PCBA assembly

                                        Scope

                                        This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                        technologies limited

                                        Responsibility

                                        All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                        this activity

                                        Safety perception

                                        a Ensure all concerned associates wearing wrist strap and grounded properly

                                        b Store the pub assemblies in a antistatic bins trays or magazine

                                        Procedure

                                        Perform the inspection activity and check for

                                        a Alignment of the components

                                        b Missing components

                                        c Orientation of the components

                                        d Role of the components

                                        e Mount manual placement components if any ensure nearby components are not disturbed

                                        while manual maintaining

                                        Process of qualification for reflow soldering

                                        25

                                        1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                        prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                        paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                        80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                        the good solder print Then more the predetermined no of PCBs for screen printing record

                                        the set parameter

                                        2 Place the SMD components using topaz and emerald pick and place machine using

                                        correct program to operate the machine be for work instruction

                                        3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                        the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                        and record the temp profile

                                        4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                        process SMD inspection work sheet

                                        5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                        defects is within control limit and if there is no problems then the process is qualified

                                        TITLE POST REFLOW INSPECTION

                                        26

                                        PURPOSE

                                        The purpose of this WI is to give the details of performing post reflow inspection in post

                                        reflow inspection stage

                                        SCOPE

                                        This work instruction is applicable in cerebra integrated technologies ltd

                                        Responsibility

                                        All associates technical engineers and quality staffs are responsible for carrying out this

                                        activity

                                        Precautions

                                        Ensure operator wear wrist strop and grounded while performing the activity

                                        Procedures

                                        27

                                        1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                        2 Ensure operators perform inspection activity as per relevant documents like BOM

                                        [bill of material] Pedro or reference cards if available

                                        3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                        NCM [non-conformance material] area for rework

                                        4 Ensure operator performs inspection through magnifier only

                                        5 And inspection the PCB a for following defeats

                                        Components value

                                        Components alignment amp Orientation

                                        Missing components tomb stone amp solder-balls

                                        Extra components amp bridging

                                        CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                        GOVERNMENT

                                        Bharat sanchar nigam limited

                                        Railways

                                        ONGC

                                        NIO

                                        High courts

                                        Post offices

                                        CPWD

                                        IGCAR

                                        PUBLIC SECTOR UNITS

                                        ITI LIMITED

                                        HAL

                                        28

                                        NAL

                                        BHEL

                                        BEML

                                        BEL

                                        ECIL

                                        CMC

                                        OTHER MAJOR CUSTOMERS

                                        KIOCL

                                        VXL Instruments

                                        Dickenson fowler ltd

                                        KMF LTD

                                        Stump vision

                                        B-commerce Info system

                                        Indian-Dept of Industries KSSIDC

                                        CORPORATE

                                        Pidilite Industries

                                        Lucent

                                        Alcate

                                        Trent limited

                                        Thermax

                                        BPL

                                        OTIS Group

                                        Siemens

                                        LampT

                                        Himalaya Drugs

                                        BANKS

                                        Bank of India

                                        29

                                        Reserve Bank of India

                                        Canara Bank

                                        Union Bank of India

                                        Allahabad Bank

                                        UCO Bank

                                        Vysya Bank

                                        Infrastructure Management

                                        As Enterprises scale their IT infrastructure to support business growth managing global

                                        networks database applications becomes a herculean task which can over whelm internal

                                        resources

                                        Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                        Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                        enterprise It Infrastructures enable clients to

                                        Reduce the total cost of IT operations

                                        Focus limited IT resources on core business activities

                                        Rationalize IT staffing costs

                                        Optimize IT assets utilization

                                        Facilitate service delivery

                                        Improve uptime

                                        HARDWARE

                                        Contract Manufacturing EMS

                                        30

                                        Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                        Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                        place machines vitronics reflow amp soldering machines along with the latest equipments for

                                        inspection amp quality control

                                        Cerebra help companies to choose correct method of contract manufacturing to save money

                                        time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                        that the customer is able to deliver world products to its customers

                                        Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                        procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                        Computing solutions

                                        Cerebra are one of the well known brands for personal computers servers laptops amp

                                        workstations Cerebra range of products that cover entire IT requirements of its customers

                                        Cerebra are able to offer end to end solution companies IT requirements

                                        Desktop PCrsquos

                                        Notebook

                                        Servers

                                        Networking

                                        E-Waste Recycling Facility

                                        Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                        players in this world which has huge potential not only in terms of generating huge revenues

                                        amp profits for the company amp its share holders but also wants to contribute in big way the

                                        green environment issues that have taken off cerebra recognize that it would be a big social

                                        responsibility to truly set up a world class e-waste facility

                                        In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                        facility in India The e-waste road map that this partnership will adopt would be chalked out

                                        sin 3 phases

                                        31

                                        a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                        Indiarsquos largest recycle facility

                                        b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                        plants

                                        c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                        Cerebra have approached this partnership to provide technical amp Management

                                        consultancy

                                        1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                        2) Salvage components amp sell it back to the manufacturers concerned

                                        3) Fully integrated e-waste management amp base metal recycling

                                        4) PGM recovery amp its refining processes

                                        5) Waste management at sources

                                        6) Total support in scrap handling collection transport documentation shipping amp

                                        [export] amp other areas

                                        7) 100 recycling of all collected e-waste [zero land fill]

                                        8) World class security system

                                        9) Integrated EHS system [ISO amp OHSAS standard]

                                        10) Web-based trading services amp accessibility

                                        11) Logistics amp warehousing facility worldwide

                                        12) Technical advice on plant layout

                                        13) Training of technical personnel

                                        14) Commissioning of day to day operations amp

                                        15) Market support

                                        SOLUTIONS

                                        32

                                        Cerebra specialize in the outsourced product development application software development

                                        and offshore software outsourcing services in the enterprise and mobility areas We work

                                        specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                        enhancement into the wireless and enterprise domains

                                        bull Setting up a dedicated off-shore development center

                                        bull Offshore product development services

                                        bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                        bull SCM CRM Enterprise integration

                                        We provide solutions for a dynamic environment where business and technology strategies

                                        converge Our approach focuses on new ways of combining IT innovation in existing

                                        business framework and also to leverage the clients existing IT infrastructure The activities

                                        under this area of offerings are

                                        bull Mobile Strategy formation

                                        bull Infrastructure Design

                                        bull Application Development

                                        bull Data Synchronization

                                        bull Enterprise Intranet on the move

                                        Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                        Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                        solutions

                                        bull LBS for content distribution

                                        bull Logistics ndash last mile delivery

                                        bull Bluetooth based content and coupon management

                                        bull SCMCRM for retail houses including a mobileweb based POS

                                        bull on field Sales and Support

                                        bull RFIDBarcode integration for asset and inventory tracking

                                        Achievements amp Awards

                                        33

                                        The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                        14000 for pollution standard

                                        ORGANISATIONAL STRUCTURE

                                        34

                                        An organizational structure defines how job tasks are formally divided grouped amp co-

                                        ordinate The chapter ii deals with the organizational structure the organization structure is a

                                        complete Picture about the organization The structure of an organization plays a significant

                                        role in charting out its path to success An efficient structure facilitates co-ordination amp

                                        smooth intertwining of employees amp communication systems The organization adopts

                                        different structural pattern at different stages of its lifecycle The form of an organization that

                                        is evident in the way divisions departments functions amp people link together amp interact

                                        Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                        may be represented by an organization chart The complexityrsquos structure is often proportional

                                        to its size amp its geographic dispersal The traditional organization structure for many

                                        businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                        BASIC ORGANIZATION STUCTURE

                                        An organization is a social entity composed of two or more persons who work together

                                        towards the attainment of common goals For the organization to work as a cohesive unit it is

                                        essential that a formal structure of reporting amp control be established among the different

                                        members of organizationhelliphellip

                                        35

                                        ORGANISATION CHART

                                        CHAIRMAN

                                        The above organization structure shows the following points

                                        36

                                        BOARD OF DIRECTORS

                                        MANAGING DIRECTOR

                                        EXECUTIVE DIRECTOR

                                        DYGENRAL MANAGER

                                        MANAGER-PERSONNAL amp ADMINISTRATION

                                        MANAGER- PRODUCTION MAINTENANCE

                                        MANAGER- DESIGNQC TRANSPORT

                                        MANAGER PROJECT SECURITY amp VIGILANCE

                                        MANAGER- PURCHASE STORES COMPUTER VACANT

                                        MANAGER MARKETING

                                        FINANCE MANAGER IC

                                        DYMANAGER TPS

                                        DYMANAGER QCTESTING

                                        ASSTENGINEER- PURCHASE amp STORES

                                        ASSTENGINEER- MAINTENANCETRANSPORT

                                        ASSTENGINEER-TPS

                                        ASSTENGINEER-TPSWINDING

                                        ASSTENGINEER- QUALITY CONTROL

                                        ASSTENGINEER- QUALITY CONTROL

                                        1) Hierarchy relationship between different department members

                                        2) Participative management

                                        3) Cooperative work culture

                                        4) Standardized of polices

                                        5) Decentralized decision making system provided that some exceptions-

                                        Valuable amp economical decisions are taken by top level management only So it is

                                        centralized decision making

                                        In all major decisions will be taken from board of directors they have full control over the

                                        administration they will control the executive and general managers these board of directors

                                        are selected by SAIL But the general manager of will have full control over the deputy

                                        managers of project HRD production and material departments

                                        These deputy managers will have full control over their respective area and they have a right

                                        to take minor decisions regarding over their respective area

                                        37

                                        FUNCTIONAL AREAS

                                        PRODUCTION DEPARTMENT

                                        HUMAN RESOURCES DEPARTMENT

                                        MARKETING DEPARTMENT

                                        FINANCE DEPARTMENT

                                        Production Department

                                        Production department performs the function of producing finished goods from the basic raw

                                        materials The manufacturing is headed by a group head whose main objective is to plan

                                        execute co-ordinate and control all production activities with available resources inputs

                                        equipment and facilities

                                        Objectives

                                        1 To ensure direct and co-ordinate the activities

                                        2 To ensure Quality Output

                                        The Main functions of this Department are as follows

                                        1 Procure the Raw materials

                                        2 Store the Raw materials which are procured

                                        3 Process the raw materials which are procured in the production and to turn them into

                                        finished goods

                                        4 In addition not to stop in any circumstances but only to perform round the clock and

                                        round the year

                                        38

                                        DIRECTOR

                                        PERSONNEL MANAGER

                                        Human Resource Department

                                        The personnel department is one of the most important functional departments in every

                                        organization Only with the help this department the organization can make efficient use of

                                        the available work force for providing the desired product to the customer with desired

                                        quality and reasonable price at the right time

                                        Department Structure

                                        The Personnel Manager is responsible for carrying out all the personnel management work

                                        like recruitment selection training performance appraisal promotion wages and salary

                                        employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                        from the Managing Director whenever necessary

                                        The future of any Company depends on its ability to-

                                        Train and upgrade skill sets of its employees

                                        Extract and retain talent

                                        Robust performance appraisal and reward system

                                        Manage and full fill expectations

                                        Evolve performance parameters with respect to key result areas

                                        39

                                        HUMAN RESOURCE DEVELOPMENT

                                        Resource is any means of supply which can be drawn on when necessary To develop means

                                        to grow mature and make progress in the desired direction Developing a human being in to

                                        a resource means making him or her into a person of resourcefulness initiative wittedness

                                        cleverness talent and ability

                                        Human Resource Development is considered to be a super specialty of HRM It is a process

                                        by which the employees of an organization are helped in planned and continuous manner to

                                        acquire new capabilities and sharpen existing capabilities that may be required to perform

                                        their present functions or expected future voles

                                        HRD is a process which is geared towards developing the general enabling capabilities of

                                        employees as individuals so that they can discover and exploit their own inner potential for

                                        their own and or organization development purposes HRD strives to develop an

                                        organizational culture where superior subordinate relationships team different sub units are

                                        strong and contribute to the organizational health dynamisms and pride of employees

                                        Training programs are as follows

                                        FRESH ENTRANTS

                                        Induction and orientation

                                        COMPETENCE ENHANCEMENT

                                        Technical

                                        Multi skill training

                                        Managerial

                                        SPECIFIC AREA

                                        Safety

                                        Environment

                                        Cost control and deduction

                                        Quality

                                        EXTERNAL TRAINING

                                        OTHER AREAS

                                        Hindi training

                                        40

                                        GOALS OF HRD

                                        Development of individual capacity

                                        Development of competitive in relations job being performed

                                        Development of corporate approach

                                        Development interpersonal relationship

                                        Development of overall organization culture

                                        Role of HRD

                                        Human resources planning

                                        Human resources accounting

                                        Human resources allocation and role planning

                                        Human resources training and development

                                        Human resources maintenance

                                        Climate development of HRD

                                        Activities of HRD

                                        Training need identification

                                        Training needs assessment

                                        Training needs justification

                                        Budgeting and controlling of cost

                                        Selection of learning process

                                        Planning designing conducting the training procedure

                                        Evolution of program through the trainee and feedback records

                                        41

                                        Training Objectives

                                        To help the trainee

                                        To improve knowledge skill attitude amp performance

                                        To develop competence to increase productivity

                                        To prepare for greater responsibility

                                        To improve interpersonal relationship

                                        To equip with modern tools amp techniques of to harness best of the human resources

                                        and maintains industrial harmony

                                        Modern how to develop self and his subordinates

                                        Recruitment sources

                                        This company considers both internal and external sources for recruitment Internal sources

                                        include the employees who are already on the payroll Whenever any vacancy occurs

                                        somebody within the organization with necessary qualification is promoted to that job

                                        External sources are obtained by giving advertisements in state and local newspapers

                                        Recruitment

                                        It is the process of searching for prospective employees and stimulating them to apply for

                                        jobs in the organization so that the right person for accomplishing organization and

                                        departmental objectives will fill up organization vacancies

                                        In order to ensure that the right type of persons are available to the concern in the right

                                        number at the right place the following steps are taken

                                        The candidate will be given an application form through which the Personnel Manager can

                                        come to know about the candidate with respect to the following

                                        Educational qualification

                                        Experience

                                        Skills possessed by the candidate

                                        Salary expecting

                                        42

                                        Screening of Applications

                                        Interview

                                        Physical Examination

                                        Placement

                                        Selection

                                        The intention of the selection process is to choose the best-qualified and suitable candidate

                                        for unfilled jobs The objective of the selection decision is to choose the individual who can

                                        most suitably perform the given job

                                        The selection procedure is essentially a series of steps through which additional information

                                        is secured about the applicant at any stage the candidate may be rejected due to non-

                                        compatibility Therefore selection is actually a negative process of rejecting the unit

                                        candidates

                                        The selection procedure followed by the company is as follows

                                        Training and Development

                                        The company gives only on-the-job training Usually on-the-job methods of training are as

                                        follows

                                        Job rotation

                                        Coaching

                                        Job instruction

                                        Committee assignments

                                        43

                                        After the selection of candidates the candidates will be given on-the-job training in an

                                        organization for 1 year If the candidate performance in this year is satisfactory as per the

                                        requirement of the company then the candidate is selected as an employee for the company

                                        This period of 1 year is known as the probationary period for the candidate When the

                                        performance of the candidate is unsatisfactory then the company will provide further training

                                        to the candidate to make him fully equipped to work in the organization

                                        Safety of the Employees

                                        1 Safety shoes will be given to every shop floor employee once in 6 months

                                        2 Safety uniform will be given to every shop floor employees

                                        3 Pairs of uniform will be given once in a year

                                        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                        group insurance as well

                                        5 Every employee in the organization will be medically examined once a year

                                        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                        1st shift-----------------------------6am to 2pm

                                        2nd shift----------------------------2pm to 10pm

                                        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                        Wages

                                        Wages in the wide sense mean any economic compensation paid by the employer under some

                                        contract to his worker for the services rendered by him

                                        In this company the wages are fixed according to the government norms At the time of

                                        appointment the company fixes the wages which is higher than the government norms After

                                        a certain period the wages will be fixed according to the experience of the worker

                                        44

                                        Absenteeism

                                        An absentee is a person who habitually stays away from the job There are several causes for

                                        absenteeism which are as follows

                                        Maladjustment with the working condition

                                        Industrial fatigue

                                        Alcoholism

                                        Low level of wages

                                        Family problems

                                        Unhealthy working conditions

                                        Unsound personnel policies

                                        The company follows a procedure with respect to absenteeism If the worker is frequently

                                        absent show cause notice is given If the absence is continued by the worker maximum

                                        three-show cause notices are given If the absence is continued then the company will issue a

                                        charge sheet If the absence is further continued the management conducts an in-house

                                        enquiry During the enquiry the management decides as to whether the worker should

                                        continue in his job or not

                                        Performance appraisal

                                        Production head or Works Manager will give the questionnaire to the employees working in

                                        the production department and based on their answers for the questions the ranking will be

                                        given for each worker and depending upon the rank the worker will be put in the certain

                                        position

                                        If any worker scores less marks then he will be made to work hard and achieve the goal

                                        They will tell him his weakness and strengths in the particular field and motivate him to

                                        achieve his goal and rectify his mistakes for achieving the organizational objectives

                                        45

                                        Promotion

                                        In this company the promotion is given based on seniority-cum-merit The management will

                                        also take the following considerations while promoting an employee

                                        Behavior of the worker

                                        Attendance of the worker

                                        Efficiency of the worker

                                        46

                                        Marketing Department

                                        The marketing department performs marketing activity by supplying the products to the

                                        customers within the mentioned time and the product is transferred to the domestic customers

                                        by the road transportation and overseas customers by means of ships

                                        Marketing Channels

                                        Marketing channel decisions are among the most critical decisions facing marketing The

                                        channels chosen intimately affect all other marketing decisions

                                        As the company is a manufacturing concern it undertakes the following type of marketing

                                        channels

                                        The company gets order directly from its customers and it directly delivers the finished

                                        products to its customers as it has producer-customer type of marketing channel

                                        Marketing Strategies

                                        Usually the Company follows the following marketing strategies

                                        Quick delivery

                                        Better quality

                                        Service after sales

                                        47

                                        CUSTOMERS

                                        COMPANY

                                        Marketing Segmentation

                                        Market segmentation means dividing the market into different segments or sectors In this

                                        company market segmentation is made on the basis of components

                                        Packaging

                                        Packaging is normally not done for rough castings unless it is specified by the customer in

                                        which case due care shall be taken to follow the customerrsquos specification only nice castings

                                        are packed in the boxes

                                        Handling of customer complaints

                                        The details of customersrsquo complaints corrective action taken etc shall be

                                        recorded on corrective action report and a copy shall be sent to the customer

                                        Whenever possible customer confirmation is obtained

                                        Managing Director shall forward the same to the Manager-Quality control for the

                                        investigation

                                        Based on the result of investigation the complaints are bifurcated as Genuine

                                        Casual complaints

                                        All genuine complaints are thoroughly investigated and a suitable corrective and

                                        preventive action is taken recorded and given to the concerned department for

                                        further action

                                        All casual complaints from the customer are informed accordingly

                                        The managing director shall receive complaints from the customers A complaint

                                        number is allotted and an acknowledgement is sent to customers

                                        Records

                                        The following records shall be maintained by marketing department

                                        1 Enquiries and Quotation

                                        2 Purchase orders from customer and its Amendments

                                        3 Verbal order

                                        4 Order Acceptance

                                        5 Delivery challen cum Invoice

                                        48

                                        Finance Department

                                        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                        pool of funds These funds come from a variety of sources investors or shareholders

                                        creditors who lend in money and past earnings retained in business Funds provided from

                                        these sources are committed to a number of uses Fixed assets used in production of a product

                                        or service inventory used in production of marketable goods cash and securities used for

                                        transaction and liquidity purposes

                                        The sales of the company are accompanied with sales bills which are generated from

                                        computer The terms of sales varies from 30 days 60 days and for few customers the

                                        document is sent through Bank for payment

                                        The export sales are against payment through Bank with a credit period of 45 days from the

                                        date of shipment

                                        The purchase of raw materials component parts and consumables are affected against a credit

                                        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                        day of the month irrespective of the material receipt date

                                        Department Structure

                                        DIRECTOR COMMERCIAL

                                        FINANCE MANAGER

                                        CASHIER STENO TYPIST

                                        The main functions of Finance Department are as follows

                                        1 Making the payment as salary to the employees

                                        2 Meeting the manufacturing expenses of the organization

                                        3 Preparing financial statement of the organization

                                        4 Maintaining the liquidity position of the company

                                        5 Helping the management in taking financial decision

                                        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                        7 Making payments to the suppliers

                                        8 Receiving receipts from the customers

                                        49

                                        Accounting Procedure

                                        The company follows cash and credit basis of accounting of its income and expenditures

                                        The income of the company is fo0rm sale of castings development of patterns for new items

                                        and by sale of bye products The major expenditures are power charges manufacturing

                                        expense labour raw materials and consumable spares administrative and selling expense

                                        interest

                                        The following are the books and records maintained by cerebra integrated technologies

                                        Limited

                                        Subsidiary BooksRecords

                                        This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                        effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                        the material by store and counter signed by the quality Assurance Department the necessary

                                        entries are made in the registrar

                                        Customer RegisterBill Register

                                        This register is maintained to keep track of the sales made to each and individual customer

                                        The follows are maintained customer wise and the detail of invoice number and date and

                                        value with cumulative value is maintained in the register This register also helps to make

                                        follow up for payment The entries in the register are made immediately after the invoice is

                                        generated from the computer

                                        The receipt of payment against each customer and invoice is also entered in the register to

                                        enable to know the balance outstanding customer wise

                                        Salary advance register

                                        This register is maintained to know the advance outstanding employee wise Immediately

                                        after issue of advance the necessary entries are made in this register Similarly after receipt

                                        of advance through slips the entries are made in this register to know the exact balances of

                                        advance employee wise

                                        50

                                        Customer Rejection Register

                                        This register is maintained to keep track of customer rejection of castings

                                        Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                        the computer and the computer list is enclosed with the GRN to made entries in the customer

                                        rejection register where in the details of rejection via invoice number grade quantity and

                                        weight value excise duty sales tax and forwarding are made

                                        Books of Accounts

                                        Petty Cash Book

                                        This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                        the Director and then necessary entries are made in the books through computer

                                        The vouchers should be filled in all respect with date debitcredit account name paid to the

                                        received from whom amount in words and figures If the payment is made above Rs500-

                                        necessary signatures should be taken on affixing rupee one revenue stamp

                                        Bank book

                                        Since the company has availed cash credit and bill discounting facility from bank two

                                        separate bank books for cash credit and bill discounting are maintained

                                        The receipt of payment through chequedemand draft and payment through chequedemand

                                        draft is maintained in the register The balance of the book should tally with the balance in

                                        the books of accounts maintained in a computer

                                        In the bill discounting register The bills lodged with bankers for discounting are entered and

                                        the over draw amount against the discounted bills necessary credit entries are made in the

                                        register to arrive at the actual balance against the sanctioned working capital

                                        51

                                        General ledger

                                        This ledger gives the details of transactions effected by the company at any point of time The

                                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                                        respective accounts in the general ledger This ledger should be updated on day to day basis

                                        to know the actual balance of each account The trail balance and receipt and payment are

                                        made at each month end which should necessarily tally The profit and loss account is also

                                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                        yearly or yearly

                                        Inventory management

                                        Inventories constitute the most significant part of current assets of a majority of companies

                                        in India Inventories are stock of the product a company is manufacturing for sale and

                                        components that make up the product The various forms in which inventories exist in a

                                        manufacturing company are raw materials work in progress and finished goods

                                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                                        While retail or wholesale firm will have a very high level o finished goods inventories and

                                        no raw material and work in progress inventory

                                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                        of inventory control technique which is popularly known as FIFO method In this method

                                        raw material which bought first will be sent to the production department first

                                        Cost of production

                                        The following items determine the cost of production of the product

                                        Price of raw materials

                                        Labour costs

                                        Other production costs

                                        Market condition

                                        52

                                        Mode of Payment

                                        1 Advance Payment

                                        The firm takes an advance payment of 20 to 25 of price from the new customers

                                        2 Credit

                                        The firm gives credit facility to its old customers which is secured by the following

                                        - Invoice performance credit

                                        - Letter of credit

                                        53

                                        CERBRA INTEGRATED

                                        TECHNOLOGIES LIMITED

                                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                        54

                                        Particulars 30-9-2010 30-9-2009

                                        INCOME

                                        Sales amp Services 588808535 503398844

                                        Other Income 8458654 1291991

                                        TOTAL 597267189 504690834

                                        EXPENDITURE

                                        Materials 565924569 471247636

                                        Manufacturing amp Administration Expenses 15640011 16247496

                                        Marketing Expenses 249660 127791

                                        Interestamp Financial Charges 248640 382737

                                        Depreciation 1588627 2055635

                                        TOTAL 583651507 490061295

                                        Profit Before Extraordinary Items 13615681 14629539

                                        Profit [loss] Before Taxation 13615681 14629539

                                        Provision for Taxation

                                        MAT 2524347 (1894)

                                        Profit[loss] after tax transferred to balance 11091334 14631433

                                        Sheet

                                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                        55

                                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                        Sources of funds

                                        Share Holderrsquos Funds 159555820 150740820

                                        Share Application Money 29211000 5643501

                                        Reserves amp Surplus 242157224 242157224

                                        Minority interest 334875 ------

                                        Grand Total 431258919 398541545

                                        Application of funds

                                        Fixed Assets

                                        Gross Block 46078186 46259057

                                        Less Depreciation 28342562 26103945

                                        Net Block 17735625 20155113

                                        Deferred Tax Assets 63249 ----

                                        Investment cost 2000 2000

                                        Current Assets Loans amp Advances

                                        Sundry Debtors 318650954 337538013

                                        Cash amp Bank Balance 12439646 9113641

                                        Loans amp Advances 114671053 45651808

                                        445761654 392303462

                                        Less Current Liabilities amp Provisions

                                        Current Liabilities 293343081 290079690

                                        Provisions 2810681 1999

                                        Net Current Assets 149607892 102221773

                                        Profit amp loss Account 263850154 276162659

                                        Grand Total 431258919 398541545

                                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                        late 1970s to help managers address the difficulties of change The model shows that

                                        organizational immune systems and the many interconnected variables involved make change

                                        complex and that an effective change effort must address many of these issues

                                        simultaneously This is often a daunting managerial challenge

                                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                        (subordinate goals) Skill

                                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                        Richard defines that it was because of these factors the Japanese companies excelled over

                                        American firms A very important feature of this Model is that McKinsey consultants in their

                                        studies of several firms have extensively tested it

                                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                        major premise of the model is that many performances related issues are rooted among the 7

                                        factors outlines This study is important from a strategic marketing Organizational

                                        performances related issues are rooted among the 7 factors outlines These 7s are

                                        interconnected aligned and working together in high performing organizations

                                        56

                                        Structure

                                        The organizational structure of the company is based on the functional departments and the

                                        decision taken from top-level management of the company For analyzing and for taking

                                        decision the top management will consult the functional managers performance of various

                                        tasks in departments will be assigned to its functional head

                                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                        associated information that shows who reports to whom and how tasks are both divided up and

                                        integrated

                                        Skill

                                        Usually in a foundry Industry two types of skills are required They are as follows

                                        1 Administrative skills

                                        2 Technical skills

                                        Administrative Skills

                                        Administrative skills are those skills which are very much necessary for office staff It

                                        involves managing the resources of the organization Cerebra integrated technologies limited

                                        is doing everything to impart these skills in its employees When the candidate is selected he

                                        will be given an on-the-job training for about 1 year and also training in each department to

                                        make the candidate familiar with the organization Every month a training program will be

                                        conducted wherein personalities having expertise in various fields give lectures

                                        Technical Skills

                                        Technical skills are those skills which are directly concerned with the production Shop-

                                        floor employees are expected to possess these skills to carry out the production activity

                                        smoothly

                                        In Cerebra integrated technologies limited they give more importance to technical

                                        knowledge than educational qualification

                                        57

                                        Different training programs are conducted to impart technical skills among employees When

                                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                        the company gets its employees trained by external training agencies Guest lectures are

                                        arranged once in a month to help the employees update their knowledge with the industry

                                        level

                                        Cerebra integrated technologies limited continuously monitors the performance of the

                                        employees of various departments and identifies the training needs to be given for employees

                                        and for enhancing the skills of the employees

                                        Style

                                        The company follows a centralized system of decision-making Only the top management

                                        takes the decisions and the suggestions of the lower level employees are taken into

                                        consideration

                                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                        purchasing activity as the parameter When the raw materials for production are out of stock

                                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                        approach

                                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                        comes to decision making Only the persons who are in higher authority take decisions about

                                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                        management For eg While taking decisions regarding purchase only the MD and Director

                                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                        material and tenders The higher authorities do everything There is no participative

                                        approach and most of the employees have no or very little knowledge about all the aspects of

                                        the companyrsquos administration

                                        58

                                        Strategy

                                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                                        followed by systematic action and allocation of resources to achieve corporate goals

                                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                        competition through its quality products with reasonable price To price their products

                                        reasonable they should minimize the cost as much as possible One way of doing this is by

                                        waste elimination

                                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                        advance before starting production activity By using the good quality of raw materials the

                                        company can produce quality output without any damages or cracks in the castings Thus

                                        reducing the wastage

                                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                        Ie by carrying out the production activity according to the procedure and under watchful

                                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                                        commit any wrongdoing

                                        Staff

                                        Responsibility and Authority

                                        The company has defined responsibilities and authorities in order to facilitate effective

                                        implementation of quality management and these are communicated to relevant persons in

                                        the organization

                                        59

                                        Managing Director

                                        Responsibility

                                        1 Overall control of the company

                                        2 Ultimate responsibility for product quality

                                        3 Responsibility for customer satisfaction

                                        4 Responsibility for marketing

                                        5 New product development and process improvement

                                        6 Growth and profit

                                        Authority

                                        1 Approve quality assurance manual

                                        2 Interact with customers

                                        3 Approve capital goods

                                        4 Release the product whenever there is ambiguity

                                        5 Disposal of non-conforming products

                                        6 Sign cheque

                                        Director (Commercial)

                                        Responsibility

                                        1 Responsible for purchasing and supplier development

                                        2 Financial management including cash flow management

                                        3 Responsible for storersquos management

                                        4 Administration and personnel management

                                        5 Functions of managing director in his absence

                                        Authority

                                        1 Sign the purchase order

                                        2 Sign cheques

                                        3 Prepare the yearly budget and follow up

                                        4 Interact with statutory bodies and maintain records

                                        60

                                        Works Manager

                                        Responsibility

                                        1 Overall responsibility for production planning and control

                                        2 Overall responsibility for pattern equipment and product quality

                                        3 Safety and house-keeping of entire company

                                        4 Upkeep of all equipment

                                        5 Process improvement and productivity

                                        6 Training of production and quality control personnel

                                        7 Upkeep of relevant records

                                        Authority

                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                        reaching customer on time

                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                        Manager Maintenance

                                        Responsibility

                                        1 Monitor and control the activity of the administration office

                                        2 Upkeep of statutory records

                                        3 Make payment to suppliers on due date

                                        4 Housekeeping in respective areas

                                        Authority

                                        1 Prepare and send chequesDDrsquos

                                        61

                                        Manager Accounts

                                        Responsibility

                                        1 Account all the vouchers and bills after acceptance from stores

                                        2 Maintain books of accounts

                                        3 Update all the accounts regularly

                                        4 Prepare financial statement at defined intervals

                                        5 Update the salary advance register

                                        6 Housekeeping in respective areas

                                        Authority

                                        1 Enter accounts data into the computer

                                        2 Raise debitcredit notes

                                        3 Issue stamped receipts for the payment received

                                        Assistant Manager Quality Control

                                        Responsibility

                                        1 NDT inspection

                                        2 Inspection of castings in first second and final stage

                                        3 Upkeep of related records

                                        4 Housekeeping in respective department

                                        Authority

                                        1 Authorized to inspect and release the product for next stages

                                        62

                                        Assistant Manager of Quality Assurance

                                        Responsibility

                                        1 Incoming and in-process inspection

                                        2 Overall responsibility of calibration of EMTE

                                        3 Training of quality assurance personnel

                                        Authority

                                        1 Accept the product at inward good stage

                                        2 Approve the liquid metal before pouring

                                        Chemist

                                        Responsibility

                                        1 Charge calculation

                                        2 Inspection of incoming materials

                                        3 Mechanical testing

                                        4 Housekeeping in the related areas

                                        Authority

                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                        Manager

                                        63

                                        Marketing and Administration Officer

                                        Responsibility

                                        1 Delivery challan cum invoice preparation with its related activities

                                        2 Central excise formalities and related activities

                                        3 Cash handling

                                        4 Upkeep and maintenance of the following records

                                        Authority

                                        1 Purchase stationery

                                        2 Co-ordinate with central excise department on behalf of the company

                                        Supervisory Moulding

                                        Responsibility

                                        1 Allocate the work for the workers based on planning

                                        2 Arrangements for production of moulding core as per planning and documented

                                        procedures

                                        3 Inspection of pattern and core box before and while production

                                        4 Ensure correct mixing of sand as per procedure

                                        5 To maintain a clean and neat working environment

                                        Authority

                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                        Supervisor Maintenance

                                        Responsibility

                                        1 General house-keeping in all area

                                        2 Attending machine break down

                                        3 Arrangement for lining preparation

                                        64

                                        Authority

                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                        consent with the directors

                                        Supervisor Inspection

                                        Responsibility

                                        1 Inspection of castings in all stores

                                        2 Final clearance of castings before dispatch

                                        Authority

                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                        Purchase Officer

                                        Responsibility

                                        1 Local purchase

                                        2 Cash purchase

                                        3 Out station purchase follow up as and when assigned

                                        4 Attending bank work

                                        Authority

                                        1 Authorized to procure material from approved supplier in consent with Director

                                        (commercial)

                                        65

                                        Cashier Steno cum Typist

                                        Responsibility

                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                        2 To prepare letterspayment reminders at defined intervals

                                        3 To maintain petty cash book daily

                                        Authority

                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                        2 Procure postal stamps and revenue stamps for office use

                                        The responsibilities and authorities of Management Representatives include the following

                                        a) Coordinating for the implementation and maintenance of the quality management

                                        system with other head of the departments in the company

                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                        documented procedures detailed procedures and process maps

                                        c) Reporting to management on the performance of the quality management including

                                        needs for improvement through management review meetings

                                        d) Ensuring awareness of customer requirements throughout the organization

                                        System

                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                        quality control systems performance measurement systems order execution systems

                                        Inventory control systems etc

                                        Inventory Control System

                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                        India Inventories are stock of the product a company is manufacturing for sale and

                                        components that make up the product The various forms in which inventories exist in a

                                        manufacturing company are raw materials work in progress and finished goods

                                        66

                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                        no raw material and work in progress inventory

                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                        inventory control technique which is popularly known as FIFO method In this method raw

                                        materials which bought first will be sent to the production department first The inventory

                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                        estimating the production level for the next one-month and then it estimates the raw materials

                                        required to meet the production for the next one month If the stock of raw materials is not

                                        enough to meet the production level then it places an order for the raw materials that too one

                                        month in advance so that the production will not be affected even in case of any

                                        uncertainties

                                        Order Execution System

                                        The company receives the purchase order from its customer The purchase order may be in

                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                        orders lies with the Managing Director As and when required Managing Director shall take

                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                        review of contract

                                        The following are the various steps taken by the organization to execute a purchase order

                                        from a customer

                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                        issued to the Managing Director for study

                                        2 Managing Director shall study the technical and commercial requirements with

                                        respect to the following

                                        Technical

                                        a Normalwitness pouring

                                        b Third party inspection

                                        67

                                        c NDT requirements

                                        d Acid Picking requirements

                                        e Previous history of the product available in computer

                                        Commercial

                                        a Rate

                                        b Delivery period

                                        c Mode of Dispatch

                                        d Mode of Payment

                                        e Payment terms

                                        f KSTCST Number of customer

                                        g Dispatch destination address and mode of dispatch

                                        h One copy is sent to customer

                                        i One copy is filled to customer wise along with purchase order

                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                        regarding technical delivery and commercial conditions

                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                        in computer

                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                        accordingly

                                        6 An order acknowledgement shall necessarily have the following details other than items

                                        grade and rate and delivery date

                                        7 After the same is cleared by the Managing Director

                                        8 The concerned production department shall have an access to order acceptance from

                                        computer

                                        9 The production department will go for producing the products as per the requirement of the

                                        customer

                                        10 The dispatch section will send the products to the customer as per their requirement

                                        68

                                        Shared value

                                        Shared values include the core values which are the essential guiding principles doctrines

                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                        and the values it will uphold in determining corporate destiny

                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                        follows

                                        1 Mission

                                        2 Corporate Objectives

                                        Serve the community around through welfare schemes

                                        In order to fulfill this shared value the Company is involving itself in many charity

                                        activities Like providing the necessities for the local schools and giving donations to

                                        charitable institutes

                                        To become a Global entity for the supply of finished Cast components in wide range

                                        of materials with highly committed and socially responsible employees

                                        The company in order to become a global entity with highly committed and socially

                                        responsible employees is putting all its efforts to make its employees skilled enough

                                        to handle any complex job To make the employees skilful the company is organizing

                                        training programs regularly The company is taking measures to create social

                                        awareness among its employees

                                        Strive towards making work environment safe and environment friendly

                                        To make the working environment safe for the employees the company has provided

                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                        is also taking measures to minimize the harm to the environment by recycling the

                                        sand and using it again for casting purpose

                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                        and supply products of high quality to the complete satisfaction of each and every

                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                        products There by achieving a sense of satisfaction among its customers The

                                        employees are made to perform the work with due concern to the quality of the

                                        69

                                        products Through its quality products the company wants to achieve leadership in

                                        market as reputed and reliable supplies

                                        Endeavoring to fulfill social responsibilities

                                        The company in order to fulfill its social responsibility has undertaken many

                                        community development projects which include donations to charitable institutions

                                        and providing necessities for local schools etc besides the company has a huge

                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                        on the environment

                                        The company is committed to the following

                                        Continual prevention of pollution reduction of waste and consumption of

                                        resources in all its operations

                                        Promote environmental awareness among all employees and ensure their

                                        participation in implementing this environmental policy at their place of work

                                        SWOT ANALYSIS

                                        70

                                        A scan of the internal and external environment is an important part of the strategic planning

                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                        Strength

                                        71

                                        1 Easy and timely availability of raw material

                                        2 The company is having expertise Human resource

                                        3 The company has equipped with latest technology

                                        4 The company has good machines for manufacturing purpose

                                        5 The company protects employees by giving safety equipments

                                        Weakness

                                        1 Lack of education among the workers in the lower cadre

                                        2 They have not given the additional facilities like cab facilities etc

                                        3 The company does not have its own products to sell It should rely heavily on

                                        customer orders

                                        4 Lack of space inside the production department

                                        5 The company more depends on the casual workforce in its production

                                        Opportunities

                                        72

                                        1 The company can expand its business in Europe which is a potential market for

                                        industrial machines

                                        2 By maintaining its quality of products the company can enter different foreign

                                        markets

                                        3 Presence of auto majors in the region especially in south India

                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                        quality of goods effectively and more efficiently

                                        Threats

                                        1 Pollution control norms laid by the government are getting stringent

                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                        With its cheap products they can kill domestic industries

                                        3 Labour incentive

                                        4 Expensive transportation cost

                                        5 Industries heavily rely on non-renewable resources These resources may get

                                        exhausted

                                        FINDING AND CONCLUSION

                                        73

                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                        FINDINGS

                                        The organization is not success in both domestic and export market to meet their

                                        demand

                                        The company is not providing proper training to their employees

                                        The company is financially sound

                                        Rising cost of raw materials

                                        Products processing facilities are not enough

                                        They should make more advertisements

                                        The name Cerebra integrated technologies limited itself stands for quality and

                                        pureness

                                        CONCLUSION

                                        74

                                        The Cerebra integrated technologies limited having the good working environment The

                                        employees are very happy to work is the Industry And this Industry is having good

                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                        strengthen their employees and also to improve the quality of life their employees

                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                        round improvement is production sales and profitability

                                        Lastly I conclude that the company is having good market for their product but also it has to

                                        give Advertisement for their product to create awareness in the minds of the customer The

                                        prospects of the company continued to be positive And also the industry has delivering

                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                        LEARNING EXPERIENCE

                                        75

                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                        what actually an organization is and how theoretical concepts are practiced in with only

                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                        However after implant training I have felt empowered with confidence to understand

                                        different management concepts in a pragmatic manner

                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                        MBA I also came across real problems faced by organization in technology human

                                        resources etc and the way in which the management tackled those problems

                                        During this implant training I realized that management is a backbone of every organization

                                        and without which every activity of organization will go haywire

                                        I came to know the importance of Management Information System [MIS] in the

                                        organization and how it assists the management in every aspect of its business and how it

                                        helps the management in the process of decision-making

                                        I came to know how communication acts as an important tool for the smooth functioning of

                                        the organization and how we should communicate on different channels and with different

                                        grades of peoples

                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                        finance department I came to know the importance of finance department and I came to

                                        know the different tools they use to have a control over the liquidity position of the company

                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                        staffing directing controlling and decision-making I came to know about the rules

                                        regulation policies and procedures of the company and to what extent employees are

                                        following the rules and regulation laid down by the management I came to know about the

                                        punitive actions taken by the management against the individuals who breaks the rules and

                                        regulation of the company

                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                        support and team spirit

                                        76

                                        In training also helped me in knowing the importance of group effort when compared to

                                        individual effort in organization In addition importance of human relations was known

                                        which helps the management getting the things done through its employees

                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                        help in my career It is about the working environment about dealing with the employees

                                        about the attitude required to sustain in an organization and so on

                                        In total I am very much benefited with this implant training Once again I thank the

                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                        continuous guidance to make this project work successful

                                        77

                                        BIBLIOGRAPHY

                                        The companyrsquos Reports are

                                        Quality Assurance Report

                                        Production Report

                                        Finance department Report

                                        Marketing department Report

                                        WEBSITE

                                        wwwcerebracomputerscom

                                        wwwwikipediacom

                                        Financial report - Financial section in Cerebra integrated technologies limited

                                        TEXT BOOKS

                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                        Edition) Pearson Education

                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                        Methods (8th Edition) Tata McGraw Hill

                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                        Edition) Tata McGraw-Hill

                                        BOOKS

                                        Company Magazines

                                        Hand books Catalogue Journals amp Reports

                                        78

                                        • The future of any Company depends on its ability to-
                                        • Responsibility and Authority
                                        • Managing Director
                                        • Responsibility
                                        • Authority
                                        • Director (Commercial)
                                        • Responsibility
                                        • Authority
                                        • Manager Accounts
                                        • Responsibility
                                        • Authority
                                        • Assistant Manager of Quality Assurance
                                        • Responsibility
                                        • Authority
                                        • Supervisory Moulding
                                        • Responsibility
                                        • Authority
                                        • Supervisor Maintenance
                                        • Responsibility

                                          21

                                          SMT MOUNTING FOR MASS MFG

                                          IPQC FOR 10

                                          SAMPLING

                                          DOUBLE

                                          SIDED

                                          PTH LOADING

                                          COMPONENT PREPARATION

                                          EQUIPMENT

                                          STUFFING

                                          VISUAL INSPECTION

                                          CORRECTION

                                          WAVE SOLDERING

                                          VITRONICS SOLTEC WAVE SOLDERING MACHINE

                                          LEAD

                                          POST SOLDERING

                                          TOUCH UP

                                          PCB PRINTED CIRCUIT BOARD

                                          22

                                          POST SOLDERING

                                          COMPONENT

                                          MOUNTING

                                          FINAL INSPECTION

                                          IPQC FOR 10

                                          SAMPLING

                                          REWORK FUNCTIONAL

                                          TESTEER

                                          CORRECTION

                                          FUNCTIONAL TESTER

                                          LABELING

                                          BARCODING

                                          PACKING

                                          OUT WARD STORES amp DESPATCH

                                          WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                          PLAIN BOARDS

                                          ASSEMBLY BOARD

                                          Work Instruction

                                          23

                                          Title Philips GEM and Philips emerald

                                          Purpose

                                          The work instruction is applicable in cerebra integrated technologies ltd

                                          Responsibility

                                          All associates technical engineers and quality staffs are responsible for carrying out this quality

                                          Precautions

                                          Ensure operator wear heal strap or write strap and grounded while performing the quality

                                          Procedure

                                          1 Ensure machine is free from dust partials

                                          2 Ensure machine is set as per prescribed parametersrsquo by process team

                                          3 Ensure daily PML preventive maintains is done at the begin of the shift

                                          4 Clear the components reject in provided in the machine on daily basis

                                          5 Any feeders issues are found identity the same and report to the concern person

                                          6 Switch off the machines when not in use

                                          Title Pre reflow instruction

                                          24

                                          Purpose

                                          The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                          during the PCBA assembly

                                          Scope

                                          This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                          technologies limited

                                          Responsibility

                                          All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                          this activity

                                          Safety perception

                                          a Ensure all concerned associates wearing wrist strap and grounded properly

                                          b Store the pub assemblies in a antistatic bins trays or magazine

                                          Procedure

                                          Perform the inspection activity and check for

                                          a Alignment of the components

                                          b Missing components

                                          c Orientation of the components

                                          d Role of the components

                                          e Mount manual placement components if any ensure nearby components are not disturbed

                                          while manual maintaining

                                          Process of qualification for reflow soldering

                                          25

                                          1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                          prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                          paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                          80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                          the good solder print Then more the predetermined no of PCBs for screen printing record

                                          the set parameter

                                          2 Place the SMD components using topaz and emerald pick and place machine using

                                          correct program to operate the machine be for work instruction

                                          3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                          the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                          and record the temp profile

                                          4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                          process SMD inspection work sheet

                                          5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                          defects is within control limit and if there is no problems then the process is qualified

                                          TITLE POST REFLOW INSPECTION

                                          26

                                          PURPOSE

                                          The purpose of this WI is to give the details of performing post reflow inspection in post

                                          reflow inspection stage

                                          SCOPE

                                          This work instruction is applicable in cerebra integrated technologies ltd

                                          Responsibility

                                          All associates technical engineers and quality staffs are responsible for carrying out this

                                          activity

                                          Precautions

                                          Ensure operator wear wrist strop and grounded while performing the activity

                                          Procedures

                                          27

                                          1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                          2 Ensure operators perform inspection activity as per relevant documents like BOM

                                          [bill of material] Pedro or reference cards if available

                                          3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                          NCM [non-conformance material] area for rework

                                          4 Ensure operator performs inspection through magnifier only

                                          5 And inspection the PCB a for following defeats

                                          Components value

                                          Components alignment amp Orientation

                                          Missing components tomb stone amp solder-balls

                                          Extra components amp bridging

                                          CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                          GOVERNMENT

                                          Bharat sanchar nigam limited

                                          Railways

                                          ONGC

                                          NIO

                                          High courts

                                          Post offices

                                          CPWD

                                          IGCAR

                                          PUBLIC SECTOR UNITS

                                          ITI LIMITED

                                          HAL

                                          28

                                          NAL

                                          BHEL

                                          BEML

                                          BEL

                                          ECIL

                                          CMC

                                          OTHER MAJOR CUSTOMERS

                                          KIOCL

                                          VXL Instruments

                                          Dickenson fowler ltd

                                          KMF LTD

                                          Stump vision

                                          B-commerce Info system

                                          Indian-Dept of Industries KSSIDC

                                          CORPORATE

                                          Pidilite Industries

                                          Lucent

                                          Alcate

                                          Trent limited

                                          Thermax

                                          BPL

                                          OTIS Group

                                          Siemens

                                          LampT

                                          Himalaya Drugs

                                          BANKS

                                          Bank of India

                                          29

                                          Reserve Bank of India

                                          Canara Bank

                                          Union Bank of India

                                          Allahabad Bank

                                          UCO Bank

                                          Vysya Bank

                                          Infrastructure Management

                                          As Enterprises scale their IT infrastructure to support business growth managing global

                                          networks database applications becomes a herculean task which can over whelm internal

                                          resources

                                          Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                          Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                          enterprise It Infrastructures enable clients to

                                          Reduce the total cost of IT operations

                                          Focus limited IT resources on core business activities

                                          Rationalize IT staffing costs

                                          Optimize IT assets utilization

                                          Facilitate service delivery

                                          Improve uptime

                                          HARDWARE

                                          Contract Manufacturing EMS

                                          30

                                          Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                          Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                          place machines vitronics reflow amp soldering machines along with the latest equipments for

                                          inspection amp quality control

                                          Cerebra help companies to choose correct method of contract manufacturing to save money

                                          time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                          that the customer is able to deliver world products to its customers

                                          Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                          procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                          Computing solutions

                                          Cerebra are one of the well known brands for personal computers servers laptops amp

                                          workstations Cerebra range of products that cover entire IT requirements of its customers

                                          Cerebra are able to offer end to end solution companies IT requirements

                                          Desktop PCrsquos

                                          Notebook

                                          Servers

                                          Networking

                                          E-Waste Recycling Facility

                                          Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                          players in this world which has huge potential not only in terms of generating huge revenues

                                          amp profits for the company amp its share holders but also wants to contribute in big way the

                                          green environment issues that have taken off cerebra recognize that it would be a big social

                                          responsibility to truly set up a world class e-waste facility

                                          In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                          facility in India The e-waste road map that this partnership will adopt would be chalked out

                                          sin 3 phases

                                          31

                                          a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                          Indiarsquos largest recycle facility

                                          b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                          plants

                                          c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                          Cerebra have approached this partnership to provide technical amp Management

                                          consultancy

                                          1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                          2) Salvage components amp sell it back to the manufacturers concerned

                                          3) Fully integrated e-waste management amp base metal recycling

                                          4) PGM recovery amp its refining processes

                                          5) Waste management at sources

                                          6) Total support in scrap handling collection transport documentation shipping amp

                                          [export] amp other areas

                                          7) 100 recycling of all collected e-waste [zero land fill]

                                          8) World class security system

                                          9) Integrated EHS system [ISO amp OHSAS standard]

                                          10) Web-based trading services amp accessibility

                                          11) Logistics amp warehousing facility worldwide

                                          12) Technical advice on plant layout

                                          13) Training of technical personnel

                                          14) Commissioning of day to day operations amp

                                          15) Market support

                                          SOLUTIONS

                                          32

                                          Cerebra specialize in the outsourced product development application software development

                                          and offshore software outsourcing services in the enterprise and mobility areas We work

                                          specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                          enhancement into the wireless and enterprise domains

                                          bull Setting up a dedicated off-shore development center

                                          bull Offshore product development services

                                          bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                          bull SCM CRM Enterprise integration

                                          We provide solutions for a dynamic environment where business and technology strategies

                                          converge Our approach focuses on new ways of combining IT innovation in existing

                                          business framework and also to leverage the clients existing IT infrastructure The activities

                                          under this area of offerings are

                                          bull Mobile Strategy formation

                                          bull Infrastructure Design

                                          bull Application Development

                                          bull Data Synchronization

                                          bull Enterprise Intranet on the move

                                          Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                          Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                          solutions

                                          bull LBS for content distribution

                                          bull Logistics ndash last mile delivery

                                          bull Bluetooth based content and coupon management

                                          bull SCMCRM for retail houses including a mobileweb based POS

                                          bull on field Sales and Support

                                          bull RFIDBarcode integration for asset and inventory tracking

                                          Achievements amp Awards

                                          33

                                          The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                          14000 for pollution standard

                                          ORGANISATIONAL STRUCTURE

                                          34

                                          An organizational structure defines how job tasks are formally divided grouped amp co-

                                          ordinate The chapter ii deals with the organizational structure the organization structure is a

                                          complete Picture about the organization The structure of an organization plays a significant

                                          role in charting out its path to success An efficient structure facilitates co-ordination amp

                                          smooth intertwining of employees amp communication systems The organization adopts

                                          different structural pattern at different stages of its lifecycle The form of an organization that

                                          is evident in the way divisions departments functions amp people link together amp interact

                                          Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                          may be represented by an organization chart The complexityrsquos structure is often proportional

                                          to its size amp its geographic dispersal The traditional organization structure for many

                                          businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                          BASIC ORGANIZATION STUCTURE

                                          An organization is a social entity composed of two or more persons who work together

                                          towards the attainment of common goals For the organization to work as a cohesive unit it is

                                          essential that a formal structure of reporting amp control be established among the different

                                          members of organizationhelliphellip

                                          35

                                          ORGANISATION CHART

                                          CHAIRMAN

                                          The above organization structure shows the following points

                                          36

                                          BOARD OF DIRECTORS

                                          MANAGING DIRECTOR

                                          EXECUTIVE DIRECTOR

                                          DYGENRAL MANAGER

                                          MANAGER-PERSONNAL amp ADMINISTRATION

                                          MANAGER- PRODUCTION MAINTENANCE

                                          MANAGER- DESIGNQC TRANSPORT

                                          MANAGER PROJECT SECURITY amp VIGILANCE

                                          MANAGER- PURCHASE STORES COMPUTER VACANT

                                          MANAGER MARKETING

                                          FINANCE MANAGER IC

                                          DYMANAGER TPS

                                          DYMANAGER QCTESTING

                                          ASSTENGINEER- PURCHASE amp STORES

                                          ASSTENGINEER- MAINTENANCETRANSPORT

                                          ASSTENGINEER-TPS

                                          ASSTENGINEER-TPSWINDING

                                          ASSTENGINEER- QUALITY CONTROL

                                          ASSTENGINEER- QUALITY CONTROL

                                          1) Hierarchy relationship between different department members

                                          2) Participative management

                                          3) Cooperative work culture

                                          4) Standardized of polices

                                          5) Decentralized decision making system provided that some exceptions-

                                          Valuable amp economical decisions are taken by top level management only So it is

                                          centralized decision making

                                          In all major decisions will be taken from board of directors they have full control over the

                                          administration they will control the executive and general managers these board of directors

                                          are selected by SAIL But the general manager of will have full control over the deputy

                                          managers of project HRD production and material departments

                                          These deputy managers will have full control over their respective area and they have a right

                                          to take minor decisions regarding over their respective area

                                          37

                                          FUNCTIONAL AREAS

                                          PRODUCTION DEPARTMENT

                                          HUMAN RESOURCES DEPARTMENT

                                          MARKETING DEPARTMENT

                                          FINANCE DEPARTMENT

                                          Production Department

                                          Production department performs the function of producing finished goods from the basic raw

                                          materials The manufacturing is headed by a group head whose main objective is to plan

                                          execute co-ordinate and control all production activities with available resources inputs

                                          equipment and facilities

                                          Objectives

                                          1 To ensure direct and co-ordinate the activities

                                          2 To ensure Quality Output

                                          The Main functions of this Department are as follows

                                          1 Procure the Raw materials

                                          2 Store the Raw materials which are procured

                                          3 Process the raw materials which are procured in the production and to turn them into

                                          finished goods

                                          4 In addition not to stop in any circumstances but only to perform round the clock and

                                          round the year

                                          38

                                          DIRECTOR

                                          PERSONNEL MANAGER

                                          Human Resource Department

                                          The personnel department is one of the most important functional departments in every

                                          organization Only with the help this department the organization can make efficient use of

                                          the available work force for providing the desired product to the customer with desired

                                          quality and reasonable price at the right time

                                          Department Structure

                                          The Personnel Manager is responsible for carrying out all the personnel management work

                                          like recruitment selection training performance appraisal promotion wages and salary

                                          employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                          from the Managing Director whenever necessary

                                          The future of any Company depends on its ability to-

                                          Train and upgrade skill sets of its employees

                                          Extract and retain talent

                                          Robust performance appraisal and reward system

                                          Manage and full fill expectations

                                          Evolve performance parameters with respect to key result areas

                                          39

                                          HUMAN RESOURCE DEVELOPMENT

                                          Resource is any means of supply which can be drawn on when necessary To develop means

                                          to grow mature and make progress in the desired direction Developing a human being in to

                                          a resource means making him or her into a person of resourcefulness initiative wittedness

                                          cleverness talent and ability

                                          Human Resource Development is considered to be a super specialty of HRM It is a process

                                          by which the employees of an organization are helped in planned and continuous manner to

                                          acquire new capabilities and sharpen existing capabilities that may be required to perform

                                          their present functions or expected future voles

                                          HRD is a process which is geared towards developing the general enabling capabilities of

                                          employees as individuals so that they can discover and exploit their own inner potential for

                                          their own and or organization development purposes HRD strives to develop an

                                          organizational culture where superior subordinate relationships team different sub units are

                                          strong and contribute to the organizational health dynamisms and pride of employees

                                          Training programs are as follows

                                          FRESH ENTRANTS

                                          Induction and orientation

                                          COMPETENCE ENHANCEMENT

                                          Technical

                                          Multi skill training

                                          Managerial

                                          SPECIFIC AREA

                                          Safety

                                          Environment

                                          Cost control and deduction

                                          Quality

                                          EXTERNAL TRAINING

                                          OTHER AREAS

                                          Hindi training

                                          40

                                          GOALS OF HRD

                                          Development of individual capacity

                                          Development of competitive in relations job being performed

                                          Development of corporate approach

                                          Development interpersonal relationship

                                          Development of overall organization culture

                                          Role of HRD

                                          Human resources planning

                                          Human resources accounting

                                          Human resources allocation and role planning

                                          Human resources training and development

                                          Human resources maintenance

                                          Climate development of HRD

                                          Activities of HRD

                                          Training need identification

                                          Training needs assessment

                                          Training needs justification

                                          Budgeting and controlling of cost

                                          Selection of learning process

                                          Planning designing conducting the training procedure

                                          Evolution of program through the trainee and feedback records

                                          41

                                          Training Objectives

                                          To help the trainee

                                          To improve knowledge skill attitude amp performance

                                          To develop competence to increase productivity

                                          To prepare for greater responsibility

                                          To improve interpersonal relationship

                                          To equip with modern tools amp techniques of to harness best of the human resources

                                          and maintains industrial harmony

                                          Modern how to develop self and his subordinates

                                          Recruitment sources

                                          This company considers both internal and external sources for recruitment Internal sources

                                          include the employees who are already on the payroll Whenever any vacancy occurs

                                          somebody within the organization with necessary qualification is promoted to that job

                                          External sources are obtained by giving advertisements in state and local newspapers

                                          Recruitment

                                          It is the process of searching for prospective employees and stimulating them to apply for

                                          jobs in the organization so that the right person for accomplishing organization and

                                          departmental objectives will fill up organization vacancies

                                          In order to ensure that the right type of persons are available to the concern in the right

                                          number at the right place the following steps are taken

                                          The candidate will be given an application form through which the Personnel Manager can

                                          come to know about the candidate with respect to the following

                                          Educational qualification

                                          Experience

                                          Skills possessed by the candidate

                                          Salary expecting

                                          42

                                          Screening of Applications

                                          Interview

                                          Physical Examination

                                          Placement

                                          Selection

                                          The intention of the selection process is to choose the best-qualified and suitable candidate

                                          for unfilled jobs The objective of the selection decision is to choose the individual who can

                                          most suitably perform the given job

                                          The selection procedure is essentially a series of steps through which additional information

                                          is secured about the applicant at any stage the candidate may be rejected due to non-

                                          compatibility Therefore selection is actually a negative process of rejecting the unit

                                          candidates

                                          The selection procedure followed by the company is as follows

                                          Training and Development

                                          The company gives only on-the-job training Usually on-the-job methods of training are as

                                          follows

                                          Job rotation

                                          Coaching

                                          Job instruction

                                          Committee assignments

                                          43

                                          After the selection of candidates the candidates will be given on-the-job training in an

                                          organization for 1 year If the candidate performance in this year is satisfactory as per the

                                          requirement of the company then the candidate is selected as an employee for the company

                                          This period of 1 year is known as the probationary period for the candidate When the

                                          performance of the candidate is unsatisfactory then the company will provide further training

                                          to the candidate to make him fully equipped to work in the organization

                                          Safety of the Employees

                                          1 Safety shoes will be given to every shop floor employee once in 6 months

                                          2 Safety uniform will be given to every shop floor employees

                                          3 Pairs of uniform will be given once in a year

                                          4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                          group insurance as well

                                          5 Every employee in the organization will be medically examined once a year

                                          Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                          1st shift-----------------------------6am to 2pm

                                          2nd shift----------------------------2pm to 10pm

                                          Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                          Wages

                                          Wages in the wide sense mean any economic compensation paid by the employer under some

                                          contract to his worker for the services rendered by him

                                          In this company the wages are fixed according to the government norms At the time of

                                          appointment the company fixes the wages which is higher than the government norms After

                                          a certain period the wages will be fixed according to the experience of the worker

                                          44

                                          Absenteeism

                                          An absentee is a person who habitually stays away from the job There are several causes for

                                          absenteeism which are as follows

                                          Maladjustment with the working condition

                                          Industrial fatigue

                                          Alcoholism

                                          Low level of wages

                                          Family problems

                                          Unhealthy working conditions

                                          Unsound personnel policies

                                          The company follows a procedure with respect to absenteeism If the worker is frequently

                                          absent show cause notice is given If the absence is continued by the worker maximum

                                          three-show cause notices are given If the absence is continued then the company will issue a

                                          charge sheet If the absence is further continued the management conducts an in-house

                                          enquiry During the enquiry the management decides as to whether the worker should

                                          continue in his job or not

                                          Performance appraisal

                                          Production head or Works Manager will give the questionnaire to the employees working in

                                          the production department and based on their answers for the questions the ranking will be

                                          given for each worker and depending upon the rank the worker will be put in the certain

                                          position

                                          If any worker scores less marks then he will be made to work hard and achieve the goal

                                          They will tell him his weakness and strengths in the particular field and motivate him to

                                          achieve his goal and rectify his mistakes for achieving the organizational objectives

                                          45

                                          Promotion

                                          In this company the promotion is given based on seniority-cum-merit The management will

                                          also take the following considerations while promoting an employee

                                          Behavior of the worker

                                          Attendance of the worker

                                          Efficiency of the worker

                                          46

                                          Marketing Department

                                          The marketing department performs marketing activity by supplying the products to the

                                          customers within the mentioned time and the product is transferred to the domestic customers

                                          by the road transportation and overseas customers by means of ships

                                          Marketing Channels

                                          Marketing channel decisions are among the most critical decisions facing marketing The

                                          channels chosen intimately affect all other marketing decisions

                                          As the company is a manufacturing concern it undertakes the following type of marketing

                                          channels

                                          The company gets order directly from its customers and it directly delivers the finished

                                          products to its customers as it has producer-customer type of marketing channel

                                          Marketing Strategies

                                          Usually the Company follows the following marketing strategies

                                          Quick delivery

                                          Better quality

                                          Service after sales

                                          47

                                          CUSTOMERS

                                          COMPANY

                                          Marketing Segmentation

                                          Market segmentation means dividing the market into different segments or sectors In this

                                          company market segmentation is made on the basis of components

                                          Packaging

                                          Packaging is normally not done for rough castings unless it is specified by the customer in

                                          which case due care shall be taken to follow the customerrsquos specification only nice castings

                                          are packed in the boxes

                                          Handling of customer complaints

                                          The details of customersrsquo complaints corrective action taken etc shall be

                                          recorded on corrective action report and a copy shall be sent to the customer

                                          Whenever possible customer confirmation is obtained

                                          Managing Director shall forward the same to the Manager-Quality control for the

                                          investigation

                                          Based on the result of investigation the complaints are bifurcated as Genuine

                                          Casual complaints

                                          All genuine complaints are thoroughly investigated and a suitable corrective and

                                          preventive action is taken recorded and given to the concerned department for

                                          further action

                                          All casual complaints from the customer are informed accordingly

                                          The managing director shall receive complaints from the customers A complaint

                                          number is allotted and an acknowledgement is sent to customers

                                          Records

                                          The following records shall be maintained by marketing department

                                          1 Enquiries and Quotation

                                          2 Purchase orders from customer and its Amendments

                                          3 Verbal order

                                          4 Order Acceptance

                                          5 Delivery challen cum Invoice

                                          48

                                          Finance Department

                                          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                          pool of funds These funds come from a variety of sources investors or shareholders

                                          creditors who lend in money and past earnings retained in business Funds provided from

                                          these sources are committed to a number of uses Fixed assets used in production of a product

                                          or service inventory used in production of marketable goods cash and securities used for

                                          transaction and liquidity purposes

                                          The sales of the company are accompanied with sales bills which are generated from

                                          computer The terms of sales varies from 30 days 60 days and for few customers the

                                          document is sent through Bank for payment

                                          The export sales are against payment through Bank with a credit period of 45 days from the

                                          date of shipment

                                          The purchase of raw materials component parts and consumables are affected against a credit

                                          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                          day of the month irrespective of the material receipt date

                                          Department Structure

                                          DIRECTOR COMMERCIAL

                                          FINANCE MANAGER

                                          CASHIER STENO TYPIST

                                          The main functions of Finance Department are as follows

                                          1 Making the payment as salary to the employees

                                          2 Meeting the manufacturing expenses of the organization

                                          3 Preparing financial statement of the organization

                                          4 Maintaining the liquidity position of the company

                                          5 Helping the management in taking financial decision

                                          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                          7 Making payments to the suppliers

                                          8 Receiving receipts from the customers

                                          49

                                          Accounting Procedure

                                          The company follows cash and credit basis of accounting of its income and expenditures

                                          The income of the company is fo0rm sale of castings development of patterns for new items

                                          and by sale of bye products The major expenditures are power charges manufacturing

                                          expense labour raw materials and consumable spares administrative and selling expense

                                          interest

                                          The following are the books and records maintained by cerebra integrated technologies

                                          Limited

                                          Subsidiary BooksRecords

                                          This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                          effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                          the material by store and counter signed by the quality Assurance Department the necessary

                                          entries are made in the registrar

                                          Customer RegisterBill Register

                                          This register is maintained to keep track of the sales made to each and individual customer

                                          The follows are maintained customer wise and the detail of invoice number and date and

                                          value with cumulative value is maintained in the register This register also helps to make

                                          follow up for payment The entries in the register are made immediately after the invoice is

                                          generated from the computer

                                          The receipt of payment against each customer and invoice is also entered in the register to

                                          enable to know the balance outstanding customer wise

                                          Salary advance register

                                          This register is maintained to know the advance outstanding employee wise Immediately

                                          after issue of advance the necessary entries are made in this register Similarly after receipt

                                          of advance through slips the entries are made in this register to know the exact balances of

                                          advance employee wise

                                          50

                                          Customer Rejection Register

                                          This register is maintained to keep track of customer rejection of castings

                                          Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                          the computer and the computer list is enclosed with the GRN to made entries in the customer

                                          rejection register where in the details of rejection via invoice number grade quantity and

                                          weight value excise duty sales tax and forwarding are made

                                          Books of Accounts

                                          Petty Cash Book

                                          This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                          the Director and then necessary entries are made in the books through computer

                                          The vouchers should be filled in all respect with date debitcredit account name paid to the

                                          received from whom amount in words and figures If the payment is made above Rs500-

                                          necessary signatures should be taken on affixing rupee one revenue stamp

                                          Bank book

                                          Since the company has availed cash credit and bill discounting facility from bank two

                                          separate bank books for cash credit and bill discounting are maintained

                                          The receipt of payment through chequedemand draft and payment through chequedemand

                                          draft is maintained in the register The balance of the book should tally with the balance in

                                          the books of accounts maintained in a computer

                                          In the bill discounting register The bills lodged with bankers for discounting are entered and

                                          the over draw amount against the discounted bills necessary credit entries are made in the

                                          register to arrive at the actual balance against the sanctioned working capital

                                          51

                                          General ledger

                                          This ledger gives the details of transactions effected by the company at any point of time The

                                          receipt and payment of cash as well as the receipt and payment of bank are posted to

                                          respective accounts in the general ledger This ledger should be updated on day to day basis

                                          to know the actual balance of each account The trail balance and receipt and payment are

                                          made at each month end which should necessarily tally The profit and loss account is also

                                          arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                          yearly or yearly

                                          Inventory management

                                          Inventories constitute the most significant part of current assets of a majority of companies

                                          in India Inventories are stock of the product a company is manufacturing for sale and

                                          components that make up the product The various forms in which inventories exist in a

                                          manufacturing company are raw materials work in progress and finished goods

                                          A manufacturing firm will have substantially high level of all the three kinds of inventories

                                          While retail or wholesale firm will have a very high level o finished goods inventories and

                                          no raw material and work in progress inventory

                                          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                          of inventory control technique which is popularly known as FIFO method In this method

                                          raw material which bought first will be sent to the production department first

                                          Cost of production

                                          The following items determine the cost of production of the product

                                          Price of raw materials

                                          Labour costs

                                          Other production costs

                                          Market condition

                                          52

                                          Mode of Payment

                                          1 Advance Payment

                                          The firm takes an advance payment of 20 to 25 of price from the new customers

                                          2 Credit

                                          The firm gives credit facility to its old customers which is secured by the following

                                          - Invoice performance credit

                                          - Letter of credit

                                          53

                                          CERBRA INTEGRATED

                                          TECHNOLOGIES LIMITED

                                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                          54

                                          Particulars 30-9-2010 30-9-2009

                                          INCOME

                                          Sales amp Services 588808535 503398844

                                          Other Income 8458654 1291991

                                          TOTAL 597267189 504690834

                                          EXPENDITURE

                                          Materials 565924569 471247636

                                          Manufacturing amp Administration Expenses 15640011 16247496

                                          Marketing Expenses 249660 127791

                                          Interestamp Financial Charges 248640 382737

                                          Depreciation 1588627 2055635

                                          TOTAL 583651507 490061295

                                          Profit Before Extraordinary Items 13615681 14629539

                                          Profit [loss] Before Taxation 13615681 14629539

                                          Provision for Taxation

                                          MAT 2524347 (1894)

                                          Profit[loss] after tax transferred to balance 11091334 14631433

                                          Sheet

                                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                          55

                                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                          Sources of funds

                                          Share Holderrsquos Funds 159555820 150740820

                                          Share Application Money 29211000 5643501

                                          Reserves amp Surplus 242157224 242157224

                                          Minority interest 334875 ------

                                          Grand Total 431258919 398541545

                                          Application of funds

                                          Fixed Assets

                                          Gross Block 46078186 46259057

                                          Less Depreciation 28342562 26103945

                                          Net Block 17735625 20155113

                                          Deferred Tax Assets 63249 ----

                                          Investment cost 2000 2000

                                          Current Assets Loans amp Advances

                                          Sundry Debtors 318650954 337538013

                                          Cash amp Bank Balance 12439646 9113641

                                          Loans amp Advances 114671053 45651808

                                          445761654 392303462

                                          Less Current Liabilities amp Provisions

                                          Current Liabilities 293343081 290079690

                                          Provisions 2810681 1999

                                          Net Current Assets 149607892 102221773

                                          Profit amp loss Account 263850154 276162659

                                          Grand Total 431258919 398541545

                                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                          late 1970s to help managers address the difficulties of change The model shows that

                                          organizational immune systems and the many interconnected variables involved make change

                                          complex and that an effective change effort must address many of these issues

                                          simultaneously This is often a daunting managerial challenge

                                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                          (subordinate goals) Skill

                                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                          Richard defines that it was because of these factors the Japanese companies excelled over

                                          American firms A very important feature of this Model is that McKinsey consultants in their

                                          studies of several firms have extensively tested it

                                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                          major premise of the model is that many performances related issues are rooted among the 7

                                          factors outlines This study is important from a strategic marketing Organizational

                                          performances related issues are rooted among the 7 factors outlines These 7s are

                                          interconnected aligned and working together in high performing organizations

                                          56

                                          Structure

                                          The organizational structure of the company is based on the functional departments and the

                                          decision taken from top-level management of the company For analyzing and for taking

                                          decision the top management will consult the functional managers performance of various

                                          tasks in departments will be assigned to its functional head

                                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                          associated information that shows who reports to whom and how tasks are both divided up and

                                          integrated

                                          Skill

                                          Usually in a foundry Industry two types of skills are required They are as follows

                                          1 Administrative skills

                                          2 Technical skills

                                          Administrative Skills

                                          Administrative skills are those skills which are very much necessary for office staff It

                                          involves managing the resources of the organization Cerebra integrated technologies limited

                                          is doing everything to impart these skills in its employees When the candidate is selected he

                                          will be given an on-the-job training for about 1 year and also training in each department to

                                          make the candidate familiar with the organization Every month a training program will be

                                          conducted wherein personalities having expertise in various fields give lectures

                                          Technical Skills

                                          Technical skills are those skills which are directly concerned with the production Shop-

                                          floor employees are expected to possess these skills to carry out the production activity

                                          smoothly

                                          In Cerebra integrated technologies limited they give more importance to technical

                                          knowledge than educational qualification

                                          57

                                          Different training programs are conducted to impart technical skills among employees When

                                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                          the company gets its employees trained by external training agencies Guest lectures are

                                          arranged once in a month to help the employees update their knowledge with the industry

                                          level

                                          Cerebra integrated technologies limited continuously monitors the performance of the

                                          employees of various departments and identifies the training needs to be given for employees

                                          and for enhancing the skills of the employees

                                          Style

                                          The company follows a centralized system of decision-making Only the top management

                                          takes the decisions and the suggestions of the lower level employees are taken into

                                          consideration

                                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                          purchasing activity as the parameter When the raw materials for production are out of stock

                                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                          approach

                                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                          comes to decision making Only the persons who are in higher authority take decisions about

                                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                          management For eg While taking decisions regarding purchase only the MD and Director

                                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                          material and tenders The higher authorities do everything There is no participative

                                          approach and most of the employees have no or very little knowledge about all the aspects of

                                          the companyrsquos administration

                                          58

                                          Strategy

                                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                                          followed by systematic action and allocation of resources to achieve corporate goals

                                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                          competition through its quality products with reasonable price To price their products

                                          reasonable they should minimize the cost as much as possible One way of doing this is by

                                          waste elimination

                                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                          advance before starting production activity By using the good quality of raw materials the

                                          company can produce quality output without any damages or cracks in the castings Thus

                                          reducing the wastage

                                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                          Ie by carrying out the production activity according to the procedure and under watchful

                                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                                          commit any wrongdoing

                                          Staff

                                          Responsibility and Authority

                                          The company has defined responsibilities and authorities in order to facilitate effective

                                          implementation of quality management and these are communicated to relevant persons in

                                          the organization

                                          59

                                          Managing Director

                                          Responsibility

                                          1 Overall control of the company

                                          2 Ultimate responsibility for product quality

                                          3 Responsibility for customer satisfaction

                                          4 Responsibility for marketing

                                          5 New product development and process improvement

                                          6 Growth and profit

                                          Authority

                                          1 Approve quality assurance manual

                                          2 Interact with customers

                                          3 Approve capital goods

                                          4 Release the product whenever there is ambiguity

                                          5 Disposal of non-conforming products

                                          6 Sign cheque

                                          Director (Commercial)

                                          Responsibility

                                          1 Responsible for purchasing and supplier development

                                          2 Financial management including cash flow management

                                          3 Responsible for storersquos management

                                          4 Administration and personnel management

                                          5 Functions of managing director in his absence

                                          Authority

                                          1 Sign the purchase order

                                          2 Sign cheques

                                          3 Prepare the yearly budget and follow up

                                          4 Interact with statutory bodies and maintain records

                                          60

                                          Works Manager

                                          Responsibility

                                          1 Overall responsibility for production planning and control

                                          2 Overall responsibility for pattern equipment and product quality

                                          3 Safety and house-keeping of entire company

                                          4 Upkeep of all equipment

                                          5 Process improvement and productivity

                                          6 Training of production and quality control personnel

                                          7 Upkeep of relevant records

                                          Authority

                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                          reaching customer on time

                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                          Manager Maintenance

                                          Responsibility

                                          1 Monitor and control the activity of the administration office

                                          2 Upkeep of statutory records

                                          3 Make payment to suppliers on due date

                                          4 Housekeeping in respective areas

                                          Authority

                                          1 Prepare and send chequesDDrsquos

                                          61

                                          Manager Accounts

                                          Responsibility

                                          1 Account all the vouchers and bills after acceptance from stores

                                          2 Maintain books of accounts

                                          3 Update all the accounts regularly

                                          4 Prepare financial statement at defined intervals

                                          5 Update the salary advance register

                                          6 Housekeeping in respective areas

                                          Authority

                                          1 Enter accounts data into the computer

                                          2 Raise debitcredit notes

                                          3 Issue stamped receipts for the payment received

                                          Assistant Manager Quality Control

                                          Responsibility

                                          1 NDT inspection

                                          2 Inspection of castings in first second and final stage

                                          3 Upkeep of related records

                                          4 Housekeeping in respective department

                                          Authority

                                          1 Authorized to inspect and release the product for next stages

                                          62

                                          Assistant Manager of Quality Assurance

                                          Responsibility

                                          1 Incoming and in-process inspection

                                          2 Overall responsibility of calibration of EMTE

                                          3 Training of quality assurance personnel

                                          Authority

                                          1 Accept the product at inward good stage

                                          2 Approve the liquid metal before pouring

                                          Chemist

                                          Responsibility

                                          1 Charge calculation

                                          2 Inspection of incoming materials

                                          3 Mechanical testing

                                          4 Housekeeping in the related areas

                                          Authority

                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                          Manager

                                          63

                                          Marketing and Administration Officer

                                          Responsibility

                                          1 Delivery challan cum invoice preparation with its related activities

                                          2 Central excise formalities and related activities

                                          3 Cash handling

                                          4 Upkeep and maintenance of the following records

                                          Authority

                                          1 Purchase stationery

                                          2 Co-ordinate with central excise department on behalf of the company

                                          Supervisory Moulding

                                          Responsibility

                                          1 Allocate the work for the workers based on planning

                                          2 Arrangements for production of moulding core as per planning and documented

                                          procedures

                                          3 Inspection of pattern and core box before and while production

                                          4 Ensure correct mixing of sand as per procedure

                                          5 To maintain a clean and neat working environment

                                          Authority

                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                          Supervisor Maintenance

                                          Responsibility

                                          1 General house-keeping in all area

                                          2 Attending machine break down

                                          3 Arrangement for lining preparation

                                          64

                                          Authority

                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                          consent with the directors

                                          Supervisor Inspection

                                          Responsibility

                                          1 Inspection of castings in all stores

                                          2 Final clearance of castings before dispatch

                                          Authority

                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                          Purchase Officer

                                          Responsibility

                                          1 Local purchase

                                          2 Cash purchase

                                          3 Out station purchase follow up as and when assigned

                                          4 Attending bank work

                                          Authority

                                          1 Authorized to procure material from approved supplier in consent with Director

                                          (commercial)

                                          65

                                          Cashier Steno cum Typist

                                          Responsibility

                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                          2 To prepare letterspayment reminders at defined intervals

                                          3 To maintain petty cash book daily

                                          Authority

                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                          2 Procure postal stamps and revenue stamps for office use

                                          The responsibilities and authorities of Management Representatives include the following

                                          a) Coordinating for the implementation and maintenance of the quality management

                                          system with other head of the departments in the company

                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                          documented procedures detailed procedures and process maps

                                          c) Reporting to management on the performance of the quality management including

                                          needs for improvement through management review meetings

                                          d) Ensuring awareness of customer requirements throughout the organization

                                          System

                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                          quality control systems performance measurement systems order execution systems

                                          Inventory control systems etc

                                          Inventory Control System

                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                          India Inventories are stock of the product a company is manufacturing for sale and

                                          components that make up the product The various forms in which inventories exist in a

                                          manufacturing company are raw materials work in progress and finished goods

                                          66

                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                          no raw material and work in progress inventory

                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                          inventory control technique which is popularly known as FIFO method In this method raw

                                          materials which bought first will be sent to the production department first The inventory

                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                          estimating the production level for the next one-month and then it estimates the raw materials

                                          required to meet the production for the next one month If the stock of raw materials is not

                                          enough to meet the production level then it places an order for the raw materials that too one

                                          month in advance so that the production will not be affected even in case of any

                                          uncertainties

                                          Order Execution System

                                          The company receives the purchase order from its customer The purchase order may be in

                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                          orders lies with the Managing Director As and when required Managing Director shall take

                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                          review of contract

                                          The following are the various steps taken by the organization to execute a purchase order

                                          from a customer

                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                          issued to the Managing Director for study

                                          2 Managing Director shall study the technical and commercial requirements with

                                          respect to the following

                                          Technical

                                          a Normalwitness pouring

                                          b Third party inspection

                                          67

                                          c NDT requirements

                                          d Acid Picking requirements

                                          e Previous history of the product available in computer

                                          Commercial

                                          a Rate

                                          b Delivery period

                                          c Mode of Dispatch

                                          d Mode of Payment

                                          e Payment terms

                                          f KSTCST Number of customer

                                          g Dispatch destination address and mode of dispatch

                                          h One copy is sent to customer

                                          i One copy is filled to customer wise along with purchase order

                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                          regarding technical delivery and commercial conditions

                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                          in computer

                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                          accordingly

                                          6 An order acknowledgement shall necessarily have the following details other than items

                                          grade and rate and delivery date

                                          7 After the same is cleared by the Managing Director

                                          8 The concerned production department shall have an access to order acceptance from

                                          computer

                                          9 The production department will go for producing the products as per the requirement of the

                                          customer

                                          10 The dispatch section will send the products to the customer as per their requirement

                                          68

                                          Shared value

                                          Shared values include the core values which are the essential guiding principles doctrines

                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                          and the values it will uphold in determining corporate destiny

                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                          follows

                                          1 Mission

                                          2 Corporate Objectives

                                          Serve the community around through welfare schemes

                                          In order to fulfill this shared value the Company is involving itself in many charity

                                          activities Like providing the necessities for the local schools and giving donations to

                                          charitable institutes

                                          To become a Global entity for the supply of finished Cast components in wide range

                                          of materials with highly committed and socially responsible employees

                                          The company in order to become a global entity with highly committed and socially

                                          responsible employees is putting all its efforts to make its employees skilled enough

                                          to handle any complex job To make the employees skilful the company is organizing

                                          training programs regularly The company is taking measures to create social

                                          awareness among its employees

                                          Strive towards making work environment safe and environment friendly

                                          To make the working environment safe for the employees the company has provided

                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                          is also taking measures to minimize the harm to the environment by recycling the

                                          sand and using it again for casting purpose

                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                          and supply products of high quality to the complete satisfaction of each and every

                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                          products There by achieving a sense of satisfaction among its customers The

                                          employees are made to perform the work with due concern to the quality of the

                                          69

                                          products Through its quality products the company wants to achieve leadership in

                                          market as reputed and reliable supplies

                                          Endeavoring to fulfill social responsibilities

                                          The company in order to fulfill its social responsibility has undertaken many

                                          community development projects which include donations to charitable institutions

                                          and providing necessities for local schools etc besides the company has a huge

                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                          on the environment

                                          The company is committed to the following

                                          Continual prevention of pollution reduction of waste and consumption of

                                          resources in all its operations

                                          Promote environmental awareness among all employees and ensure their

                                          participation in implementing this environmental policy at their place of work

                                          SWOT ANALYSIS

                                          70

                                          A scan of the internal and external environment is an important part of the strategic planning

                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                          Strength

                                          71

                                          1 Easy and timely availability of raw material

                                          2 The company is having expertise Human resource

                                          3 The company has equipped with latest technology

                                          4 The company has good machines for manufacturing purpose

                                          5 The company protects employees by giving safety equipments

                                          Weakness

                                          1 Lack of education among the workers in the lower cadre

                                          2 They have not given the additional facilities like cab facilities etc

                                          3 The company does not have its own products to sell It should rely heavily on

                                          customer orders

                                          4 Lack of space inside the production department

                                          5 The company more depends on the casual workforce in its production

                                          Opportunities

                                          72

                                          1 The company can expand its business in Europe which is a potential market for

                                          industrial machines

                                          2 By maintaining its quality of products the company can enter different foreign

                                          markets

                                          3 Presence of auto majors in the region especially in south India

                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                          quality of goods effectively and more efficiently

                                          Threats

                                          1 Pollution control norms laid by the government are getting stringent

                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                          With its cheap products they can kill domestic industries

                                          3 Labour incentive

                                          4 Expensive transportation cost

                                          5 Industries heavily rely on non-renewable resources These resources may get

                                          exhausted

                                          FINDING AND CONCLUSION

                                          73

                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                          FINDINGS

                                          The organization is not success in both domestic and export market to meet their

                                          demand

                                          The company is not providing proper training to their employees

                                          The company is financially sound

                                          Rising cost of raw materials

                                          Products processing facilities are not enough

                                          They should make more advertisements

                                          The name Cerebra integrated technologies limited itself stands for quality and

                                          pureness

                                          CONCLUSION

                                          74

                                          The Cerebra integrated technologies limited having the good working environment The

                                          employees are very happy to work is the Industry And this Industry is having good

                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                          strengthen their employees and also to improve the quality of life their employees

                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                          round improvement is production sales and profitability

                                          Lastly I conclude that the company is having good market for their product but also it has to

                                          give Advertisement for their product to create awareness in the minds of the customer The

                                          prospects of the company continued to be positive And also the industry has delivering

                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                          LEARNING EXPERIENCE

                                          75

                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                          what actually an organization is and how theoretical concepts are practiced in with only

                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                          However after implant training I have felt empowered with confidence to understand

                                          different management concepts in a pragmatic manner

                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                          MBA I also came across real problems faced by organization in technology human

                                          resources etc and the way in which the management tackled those problems

                                          During this implant training I realized that management is a backbone of every organization

                                          and without which every activity of organization will go haywire

                                          I came to know the importance of Management Information System [MIS] in the

                                          organization and how it assists the management in every aspect of its business and how it

                                          helps the management in the process of decision-making

                                          I came to know how communication acts as an important tool for the smooth functioning of

                                          the organization and how we should communicate on different channels and with different

                                          grades of peoples

                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                          finance department I came to know the importance of finance department and I came to

                                          know the different tools they use to have a control over the liquidity position of the company

                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                          staffing directing controlling and decision-making I came to know about the rules

                                          regulation policies and procedures of the company and to what extent employees are

                                          following the rules and regulation laid down by the management I came to know about the

                                          punitive actions taken by the management against the individuals who breaks the rules and

                                          regulation of the company

                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                          support and team spirit

                                          76

                                          In training also helped me in knowing the importance of group effort when compared to

                                          individual effort in organization In addition importance of human relations was known

                                          which helps the management getting the things done through its employees

                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                          help in my career It is about the working environment about dealing with the employees

                                          about the attitude required to sustain in an organization and so on

                                          In total I am very much benefited with this implant training Once again I thank the

                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                          continuous guidance to make this project work successful

                                          77

                                          BIBLIOGRAPHY

                                          The companyrsquos Reports are

                                          Quality Assurance Report

                                          Production Report

                                          Finance department Report

                                          Marketing department Report

                                          WEBSITE

                                          wwwcerebracomputerscom

                                          wwwwikipediacom

                                          Financial report - Financial section in Cerebra integrated technologies limited

                                          TEXT BOOKS

                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                          Edition) Pearson Education

                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                          Methods (8th Edition) Tata McGraw Hill

                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                          Edition) Tata McGraw-Hill

                                          BOOKS

                                          Company Magazines

                                          Hand books Catalogue Journals amp Reports

                                          78

                                          • The future of any Company depends on its ability to-
                                          • Responsibility and Authority
                                          • Managing Director
                                          • Responsibility
                                          • Authority
                                          • Director (Commercial)
                                          • Responsibility
                                          • Authority
                                          • Manager Accounts
                                          • Responsibility
                                          • Authority
                                          • Assistant Manager of Quality Assurance
                                          • Responsibility
                                          • Authority
                                          • Supervisory Moulding
                                          • Responsibility
                                          • Authority
                                          • Supervisor Maintenance
                                          • Responsibility

                                            PCB PRINTED CIRCUIT BOARD

                                            22

                                            POST SOLDERING

                                            COMPONENT

                                            MOUNTING

                                            FINAL INSPECTION

                                            IPQC FOR 10

                                            SAMPLING

                                            REWORK FUNCTIONAL

                                            TESTEER

                                            CORRECTION

                                            FUNCTIONAL TESTER

                                            LABELING

                                            BARCODING

                                            PACKING

                                            OUT WARD STORES amp DESPATCH

                                            WELCH ALLYN SCANER DATA MAX ALLEGRO PRINTER

                                            PLAIN BOARDS

                                            ASSEMBLY BOARD

                                            Work Instruction

                                            23

                                            Title Philips GEM and Philips emerald

                                            Purpose

                                            The work instruction is applicable in cerebra integrated technologies ltd

                                            Responsibility

                                            All associates technical engineers and quality staffs are responsible for carrying out this quality

                                            Precautions

                                            Ensure operator wear heal strap or write strap and grounded while performing the quality

                                            Procedure

                                            1 Ensure machine is free from dust partials

                                            2 Ensure machine is set as per prescribed parametersrsquo by process team

                                            3 Ensure daily PML preventive maintains is done at the begin of the shift

                                            4 Clear the components reject in provided in the machine on daily basis

                                            5 Any feeders issues are found identity the same and report to the concern person

                                            6 Switch off the machines when not in use

                                            Title Pre reflow instruction

                                            24

                                            Purpose

                                            The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                            during the PCBA assembly

                                            Scope

                                            This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                            technologies limited

                                            Responsibility

                                            All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                            this activity

                                            Safety perception

                                            a Ensure all concerned associates wearing wrist strap and grounded properly

                                            b Store the pub assemblies in a antistatic bins trays or magazine

                                            Procedure

                                            Perform the inspection activity and check for

                                            a Alignment of the components

                                            b Missing components

                                            c Orientation of the components

                                            d Role of the components

                                            e Mount manual placement components if any ensure nearby components are not disturbed

                                            while manual maintaining

                                            Process of qualification for reflow soldering

                                            25

                                            1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                            prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                            paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                            80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                            the good solder print Then more the predetermined no of PCBs for screen printing record

                                            the set parameter

                                            2 Place the SMD components using topaz and emerald pick and place machine using

                                            correct program to operate the machine be for work instruction

                                            3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                            the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                            and record the temp profile

                                            4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                            process SMD inspection work sheet

                                            5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                            defects is within control limit and if there is no problems then the process is qualified

                                            TITLE POST REFLOW INSPECTION

                                            26

                                            PURPOSE

                                            The purpose of this WI is to give the details of performing post reflow inspection in post

                                            reflow inspection stage

                                            SCOPE

                                            This work instruction is applicable in cerebra integrated technologies ltd

                                            Responsibility

                                            All associates technical engineers and quality staffs are responsible for carrying out this

                                            activity

                                            Precautions

                                            Ensure operator wear wrist strop and grounded while performing the activity

                                            Procedures

                                            27

                                            1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                            2 Ensure operators perform inspection activity as per relevant documents like BOM

                                            [bill of material] Pedro or reference cards if available

                                            3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                            NCM [non-conformance material] area for rework

                                            4 Ensure operator performs inspection through magnifier only

                                            5 And inspection the PCB a for following defeats

                                            Components value

                                            Components alignment amp Orientation

                                            Missing components tomb stone amp solder-balls

                                            Extra components amp bridging

                                            CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                            GOVERNMENT

                                            Bharat sanchar nigam limited

                                            Railways

                                            ONGC

                                            NIO

                                            High courts

                                            Post offices

                                            CPWD

                                            IGCAR

                                            PUBLIC SECTOR UNITS

                                            ITI LIMITED

                                            HAL

                                            28

                                            NAL

                                            BHEL

                                            BEML

                                            BEL

                                            ECIL

                                            CMC

                                            OTHER MAJOR CUSTOMERS

                                            KIOCL

                                            VXL Instruments

                                            Dickenson fowler ltd

                                            KMF LTD

                                            Stump vision

                                            B-commerce Info system

                                            Indian-Dept of Industries KSSIDC

                                            CORPORATE

                                            Pidilite Industries

                                            Lucent

                                            Alcate

                                            Trent limited

                                            Thermax

                                            BPL

                                            OTIS Group

                                            Siemens

                                            LampT

                                            Himalaya Drugs

                                            BANKS

                                            Bank of India

                                            29

                                            Reserve Bank of India

                                            Canara Bank

                                            Union Bank of India

                                            Allahabad Bank

                                            UCO Bank

                                            Vysya Bank

                                            Infrastructure Management

                                            As Enterprises scale their IT infrastructure to support business growth managing global

                                            networks database applications becomes a herculean task which can over whelm internal

                                            resources

                                            Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                            Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                            enterprise It Infrastructures enable clients to

                                            Reduce the total cost of IT operations

                                            Focus limited IT resources on core business activities

                                            Rationalize IT staffing costs

                                            Optimize IT assets utilization

                                            Facilitate service delivery

                                            Improve uptime

                                            HARDWARE

                                            Contract Manufacturing EMS

                                            30

                                            Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                            Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                            place machines vitronics reflow amp soldering machines along with the latest equipments for

                                            inspection amp quality control

                                            Cerebra help companies to choose correct method of contract manufacturing to save money

                                            time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                            that the customer is able to deliver world products to its customers

                                            Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                            procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                            Computing solutions

                                            Cerebra are one of the well known brands for personal computers servers laptops amp

                                            workstations Cerebra range of products that cover entire IT requirements of its customers

                                            Cerebra are able to offer end to end solution companies IT requirements

                                            Desktop PCrsquos

                                            Notebook

                                            Servers

                                            Networking

                                            E-Waste Recycling Facility

                                            Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                            players in this world which has huge potential not only in terms of generating huge revenues

                                            amp profits for the company amp its share holders but also wants to contribute in big way the

                                            green environment issues that have taken off cerebra recognize that it would be a big social

                                            responsibility to truly set up a world class e-waste facility

                                            In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                            facility in India The e-waste road map that this partnership will adopt would be chalked out

                                            sin 3 phases

                                            31

                                            a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                            Indiarsquos largest recycle facility

                                            b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                            plants

                                            c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                            Cerebra have approached this partnership to provide technical amp Management

                                            consultancy

                                            1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                            2) Salvage components amp sell it back to the manufacturers concerned

                                            3) Fully integrated e-waste management amp base metal recycling

                                            4) PGM recovery amp its refining processes

                                            5) Waste management at sources

                                            6) Total support in scrap handling collection transport documentation shipping amp

                                            [export] amp other areas

                                            7) 100 recycling of all collected e-waste [zero land fill]

                                            8) World class security system

                                            9) Integrated EHS system [ISO amp OHSAS standard]

                                            10) Web-based trading services amp accessibility

                                            11) Logistics amp warehousing facility worldwide

                                            12) Technical advice on plant layout

                                            13) Training of technical personnel

                                            14) Commissioning of day to day operations amp

                                            15) Market support

                                            SOLUTIONS

                                            32

                                            Cerebra specialize in the outsourced product development application software development

                                            and offshore software outsourcing services in the enterprise and mobility areas We work

                                            specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                            enhancement into the wireless and enterprise domains

                                            bull Setting up a dedicated off-shore development center

                                            bull Offshore product development services

                                            bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                            bull SCM CRM Enterprise integration

                                            We provide solutions for a dynamic environment where business and technology strategies

                                            converge Our approach focuses on new ways of combining IT innovation in existing

                                            business framework and also to leverage the clients existing IT infrastructure The activities

                                            under this area of offerings are

                                            bull Mobile Strategy formation

                                            bull Infrastructure Design

                                            bull Application Development

                                            bull Data Synchronization

                                            bull Enterprise Intranet on the move

                                            Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                            Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                            solutions

                                            bull LBS for content distribution

                                            bull Logistics ndash last mile delivery

                                            bull Bluetooth based content and coupon management

                                            bull SCMCRM for retail houses including a mobileweb based POS

                                            bull on field Sales and Support

                                            bull RFIDBarcode integration for asset and inventory tracking

                                            Achievements amp Awards

                                            33

                                            The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                            14000 for pollution standard

                                            ORGANISATIONAL STRUCTURE

                                            34

                                            An organizational structure defines how job tasks are formally divided grouped amp co-

                                            ordinate The chapter ii deals with the organizational structure the organization structure is a

                                            complete Picture about the organization The structure of an organization plays a significant

                                            role in charting out its path to success An efficient structure facilitates co-ordination amp

                                            smooth intertwining of employees amp communication systems The organization adopts

                                            different structural pattern at different stages of its lifecycle The form of an organization that

                                            is evident in the way divisions departments functions amp people link together amp interact

                                            Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                            may be represented by an organization chart The complexityrsquos structure is often proportional

                                            to its size amp its geographic dispersal The traditional organization structure for many

                                            businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                            BASIC ORGANIZATION STUCTURE

                                            An organization is a social entity composed of two or more persons who work together

                                            towards the attainment of common goals For the organization to work as a cohesive unit it is

                                            essential that a formal structure of reporting amp control be established among the different

                                            members of organizationhelliphellip

                                            35

                                            ORGANISATION CHART

                                            CHAIRMAN

                                            The above organization structure shows the following points

                                            36

                                            BOARD OF DIRECTORS

                                            MANAGING DIRECTOR

                                            EXECUTIVE DIRECTOR

                                            DYGENRAL MANAGER

                                            MANAGER-PERSONNAL amp ADMINISTRATION

                                            MANAGER- PRODUCTION MAINTENANCE

                                            MANAGER- DESIGNQC TRANSPORT

                                            MANAGER PROJECT SECURITY amp VIGILANCE

                                            MANAGER- PURCHASE STORES COMPUTER VACANT

                                            MANAGER MARKETING

                                            FINANCE MANAGER IC

                                            DYMANAGER TPS

                                            DYMANAGER QCTESTING

                                            ASSTENGINEER- PURCHASE amp STORES

                                            ASSTENGINEER- MAINTENANCETRANSPORT

                                            ASSTENGINEER-TPS

                                            ASSTENGINEER-TPSWINDING

                                            ASSTENGINEER- QUALITY CONTROL

                                            ASSTENGINEER- QUALITY CONTROL

                                            1) Hierarchy relationship between different department members

                                            2) Participative management

                                            3) Cooperative work culture

                                            4) Standardized of polices

                                            5) Decentralized decision making system provided that some exceptions-

                                            Valuable amp economical decisions are taken by top level management only So it is

                                            centralized decision making

                                            In all major decisions will be taken from board of directors they have full control over the

                                            administration they will control the executive and general managers these board of directors

                                            are selected by SAIL But the general manager of will have full control over the deputy

                                            managers of project HRD production and material departments

                                            These deputy managers will have full control over their respective area and they have a right

                                            to take minor decisions regarding over their respective area

                                            37

                                            FUNCTIONAL AREAS

                                            PRODUCTION DEPARTMENT

                                            HUMAN RESOURCES DEPARTMENT

                                            MARKETING DEPARTMENT

                                            FINANCE DEPARTMENT

                                            Production Department

                                            Production department performs the function of producing finished goods from the basic raw

                                            materials The manufacturing is headed by a group head whose main objective is to plan

                                            execute co-ordinate and control all production activities with available resources inputs

                                            equipment and facilities

                                            Objectives

                                            1 To ensure direct and co-ordinate the activities

                                            2 To ensure Quality Output

                                            The Main functions of this Department are as follows

                                            1 Procure the Raw materials

                                            2 Store the Raw materials which are procured

                                            3 Process the raw materials which are procured in the production and to turn them into

                                            finished goods

                                            4 In addition not to stop in any circumstances but only to perform round the clock and

                                            round the year

                                            38

                                            DIRECTOR

                                            PERSONNEL MANAGER

                                            Human Resource Department

                                            The personnel department is one of the most important functional departments in every

                                            organization Only with the help this department the organization can make efficient use of

                                            the available work force for providing the desired product to the customer with desired

                                            quality and reasonable price at the right time

                                            Department Structure

                                            The Personnel Manager is responsible for carrying out all the personnel management work

                                            like recruitment selection training performance appraisal promotion wages and salary

                                            employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                            from the Managing Director whenever necessary

                                            The future of any Company depends on its ability to-

                                            Train and upgrade skill sets of its employees

                                            Extract and retain talent

                                            Robust performance appraisal and reward system

                                            Manage and full fill expectations

                                            Evolve performance parameters with respect to key result areas

                                            39

                                            HUMAN RESOURCE DEVELOPMENT

                                            Resource is any means of supply which can be drawn on when necessary To develop means

                                            to grow mature and make progress in the desired direction Developing a human being in to

                                            a resource means making him or her into a person of resourcefulness initiative wittedness

                                            cleverness talent and ability

                                            Human Resource Development is considered to be a super specialty of HRM It is a process

                                            by which the employees of an organization are helped in planned and continuous manner to

                                            acquire new capabilities and sharpen existing capabilities that may be required to perform

                                            their present functions or expected future voles

                                            HRD is a process which is geared towards developing the general enabling capabilities of

                                            employees as individuals so that they can discover and exploit their own inner potential for

                                            their own and or organization development purposes HRD strives to develop an

                                            organizational culture where superior subordinate relationships team different sub units are

                                            strong and contribute to the organizational health dynamisms and pride of employees

                                            Training programs are as follows

                                            FRESH ENTRANTS

                                            Induction and orientation

                                            COMPETENCE ENHANCEMENT

                                            Technical

                                            Multi skill training

                                            Managerial

                                            SPECIFIC AREA

                                            Safety

                                            Environment

                                            Cost control and deduction

                                            Quality

                                            EXTERNAL TRAINING

                                            OTHER AREAS

                                            Hindi training

                                            40

                                            GOALS OF HRD

                                            Development of individual capacity

                                            Development of competitive in relations job being performed

                                            Development of corporate approach

                                            Development interpersonal relationship

                                            Development of overall organization culture

                                            Role of HRD

                                            Human resources planning

                                            Human resources accounting

                                            Human resources allocation and role planning

                                            Human resources training and development

                                            Human resources maintenance

                                            Climate development of HRD

                                            Activities of HRD

                                            Training need identification

                                            Training needs assessment

                                            Training needs justification

                                            Budgeting and controlling of cost

                                            Selection of learning process

                                            Planning designing conducting the training procedure

                                            Evolution of program through the trainee and feedback records

                                            41

                                            Training Objectives

                                            To help the trainee

                                            To improve knowledge skill attitude amp performance

                                            To develop competence to increase productivity

                                            To prepare for greater responsibility

                                            To improve interpersonal relationship

                                            To equip with modern tools amp techniques of to harness best of the human resources

                                            and maintains industrial harmony

                                            Modern how to develop self and his subordinates

                                            Recruitment sources

                                            This company considers both internal and external sources for recruitment Internal sources

                                            include the employees who are already on the payroll Whenever any vacancy occurs

                                            somebody within the organization with necessary qualification is promoted to that job

                                            External sources are obtained by giving advertisements in state and local newspapers

                                            Recruitment

                                            It is the process of searching for prospective employees and stimulating them to apply for

                                            jobs in the organization so that the right person for accomplishing organization and

                                            departmental objectives will fill up organization vacancies

                                            In order to ensure that the right type of persons are available to the concern in the right

                                            number at the right place the following steps are taken

                                            The candidate will be given an application form through which the Personnel Manager can

                                            come to know about the candidate with respect to the following

                                            Educational qualification

                                            Experience

                                            Skills possessed by the candidate

                                            Salary expecting

                                            42

                                            Screening of Applications

                                            Interview

                                            Physical Examination

                                            Placement

                                            Selection

                                            The intention of the selection process is to choose the best-qualified and suitable candidate

                                            for unfilled jobs The objective of the selection decision is to choose the individual who can

                                            most suitably perform the given job

                                            The selection procedure is essentially a series of steps through which additional information

                                            is secured about the applicant at any stage the candidate may be rejected due to non-

                                            compatibility Therefore selection is actually a negative process of rejecting the unit

                                            candidates

                                            The selection procedure followed by the company is as follows

                                            Training and Development

                                            The company gives only on-the-job training Usually on-the-job methods of training are as

                                            follows

                                            Job rotation

                                            Coaching

                                            Job instruction

                                            Committee assignments

                                            43

                                            After the selection of candidates the candidates will be given on-the-job training in an

                                            organization for 1 year If the candidate performance in this year is satisfactory as per the

                                            requirement of the company then the candidate is selected as an employee for the company

                                            This period of 1 year is known as the probationary period for the candidate When the

                                            performance of the candidate is unsatisfactory then the company will provide further training

                                            to the candidate to make him fully equipped to work in the organization

                                            Safety of the Employees

                                            1 Safety shoes will be given to every shop floor employee once in 6 months

                                            2 Safety uniform will be given to every shop floor employees

                                            3 Pairs of uniform will be given once in a year

                                            4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                            group insurance as well

                                            5 Every employee in the organization will be medically examined once a year

                                            Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                            1st shift-----------------------------6am to 2pm

                                            2nd shift----------------------------2pm to 10pm

                                            Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                            Wages

                                            Wages in the wide sense mean any economic compensation paid by the employer under some

                                            contract to his worker for the services rendered by him

                                            In this company the wages are fixed according to the government norms At the time of

                                            appointment the company fixes the wages which is higher than the government norms After

                                            a certain period the wages will be fixed according to the experience of the worker

                                            44

                                            Absenteeism

                                            An absentee is a person who habitually stays away from the job There are several causes for

                                            absenteeism which are as follows

                                            Maladjustment with the working condition

                                            Industrial fatigue

                                            Alcoholism

                                            Low level of wages

                                            Family problems

                                            Unhealthy working conditions

                                            Unsound personnel policies

                                            The company follows a procedure with respect to absenteeism If the worker is frequently

                                            absent show cause notice is given If the absence is continued by the worker maximum

                                            three-show cause notices are given If the absence is continued then the company will issue a

                                            charge sheet If the absence is further continued the management conducts an in-house

                                            enquiry During the enquiry the management decides as to whether the worker should

                                            continue in his job or not

                                            Performance appraisal

                                            Production head or Works Manager will give the questionnaire to the employees working in

                                            the production department and based on their answers for the questions the ranking will be

                                            given for each worker and depending upon the rank the worker will be put in the certain

                                            position

                                            If any worker scores less marks then he will be made to work hard and achieve the goal

                                            They will tell him his weakness and strengths in the particular field and motivate him to

                                            achieve his goal and rectify his mistakes for achieving the organizational objectives

                                            45

                                            Promotion

                                            In this company the promotion is given based on seniority-cum-merit The management will

                                            also take the following considerations while promoting an employee

                                            Behavior of the worker

                                            Attendance of the worker

                                            Efficiency of the worker

                                            46

                                            Marketing Department

                                            The marketing department performs marketing activity by supplying the products to the

                                            customers within the mentioned time and the product is transferred to the domestic customers

                                            by the road transportation and overseas customers by means of ships

                                            Marketing Channels

                                            Marketing channel decisions are among the most critical decisions facing marketing The

                                            channels chosen intimately affect all other marketing decisions

                                            As the company is a manufacturing concern it undertakes the following type of marketing

                                            channels

                                            The company gets order directly from its customers and it directly delivers the finished

                                            products to its customers as it has producer-customer type of marketing channel

                                            Marketing Strategies

                                            Usually the Company follows the following marketing strategies

                                            Quick delivery

                                            Better quality

                                            Service after sales

                                            47

                                            CUSTOMERS

                                            COMPANY

                                            Marketing Segmentation

                                            Market segmentation means dividing the market into different segments or sectors In this

                                            company market segmentation is made on the basis of components

                                            Packaging

                                            Packaging is normally not done for rough castings unless it is specified by the customer in

                                            which case due care shall be taken to follow the customerrsquos specification only nice castings

                                            are packed in the boxes

                                            Handling of customer complaints

                                            The details of customersrsquo complaints corrective action taken etc shall be

                                            recorded on corrective action report and a copy shall be sent to the customer

                                            Whenever possible customer confirmation is obtained

                                            Managing Director shall forward the same to the Manager-Quality control for the

                                            investigation

                                            Based on the result of investigation the complaints are bifurcated as Genuine

                                            Casual complaints

                                            All genuine complaints are thoroughly investigated and a suitable corrective and

                                            preventive action is taken recorded and given to the concerned department for

                                            further action

                                            All casual complaints from the customer are informed accordingly

                                            The managing director shall receive complaints from the customers A complaint

                                            number is allotted and an acknowledgement is sent to customers

                                            Records

                                            The following records shall be maintained by marketing department

                                            1 Enquiries and Quotation

                                            2 Purchase orders from customer and its Amendments

                                            3 Verbal order

                                            4 Order Acceptance

                                            5 Delivery challen cum Invoice

                                            48

                                            Finance Department

                                            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                            pool of funds These funds come from a variety of sources investors or shareholders

                                            creditors who lend in money and past earnings retained in business Funds provided from

                                            these sources are committed to a number of uses Fixed assets used in production of a product

                                            or service inventory used in production of marketable goods cash and securities used for

                                            transaction and liquidity purposes

                                            The sales of the company are accompanied with sales bills which are generated from

                                            computer The terms of sales varies from 30 days 60 days and for few customers the

                                            document is sent through Bank for payment

                                            The export sales are against payment through Bank with a credit period of 45 days from the

                                            date of shipment

                                            The purchase of raw materials component parts and consumables are affected against a credit

                                            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                            day of the month irrespective of the material receipt date

                                            Department Structure

                                            DIRECTOR COMMERCIAL

                                            FINANCE MANAGER

                                            CASHIER STENO TYPIST

                                            The main functions of Finance Department are as follows

                                            1 Making the payment as salary to the employees

                                            2 Meeting the manufacturing expenses of the organization

                                            3 Preparing financial statement of the organization

                                            4 Maintaining the liquidity position of the company

                                            5 Helping the management in taking financial decision

                                            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                            7 Making payments to the suppliers

                                            8 Receiving receipts from the customers

                                            49

                                            Accounting Procedure

                                            The company follows cash and credit basis of accounting of its income and expenditures

                                            The income of the company is fo0rm sale of castings development of patterns for new items

                                            and by sale of bye products The major expenditures are power charges manufacturing

                                            expense labour raw materials and consumable spares administrative and selling expense

                                            interest

                                            The following are the books and records maintained by cerebra integrated technologies

                                            Limited

                                            Subsidiary BooksRecords

                                            This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                            effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                            the material by store and counter signed by the quality Assurance Department the necessary

                                            entries are made in the registrar

                                            Customer RegisterBill Register

                                            This register is maintained to keep track of the sales made to each and individual customer

                                            The follows are maintained customer wise and the detail of invoice number and date and

                                            value with cumulative value is maintained in the register This register also helps to make

                                            follow up for payment The entries in the register are made immediately after the invoice is

                                            generated from the computer

                                            The receipt of payment against each customer and invoice is also entered in the register to

                                            enable to know the balance outstanding customer wise

                                            Salary advance register

                                            This register is maintained to know the advance outstanding employee wise Immediately

                                            after issue of advance the necessary entries are made in this register Similarly after receipt

                                            of advance through slips the entries are made in this register to know the exact balances of

                                            advance employee wise

                                            50

                                            Customer Rejection Register

                                            This register is maintained to keep track of customer rejection of castings

                                            Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                            the computer and the computer list is enclosed with the GRN to made entries in the customer

                                            rejection register where in the details of rejection via invoice number grade quantity and

                                            weight value excise duty sales tax and forwarding are made

                                            Books of Accounts

                                            Petty Cash Book

                                            This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                            the Director and then necessary entries are made in the books through computer

                                            The vouchers should be filled in all respect with date debitcredit account name paid to the

                                            received from whom amount in words and figures If the payment is made above Rs500-

                                            necessary signatures should be taken on affixing rupee one revenue stamp

                                            Bank book

                                            Since the company has availed cash credit and bill discounting facility from bank two

                                            separate bank books for cash credit and bill discounting are maintained

                                            The receipt of payment through chequedemand draft and payment through chequedemand

                                            draft is maintained in the register The balance of the book should tally with the balance in

                                            the books of accounts maintained in a computer

                                            In the bill discounting register The bills lodged with bankers for discounting are entered and

                                            the over draw amount against the discounted bills necessary credit entries are made in the

                                            register to arrive at the actual balance against the sanctioned working capital

                                            51

                                            General ledger

                                            This ledger gives the details of transactions effected by the company at any point of time The

                                            receipt and payment of cash as well as the receipt and payment of bank are posted to

                                            respective accounts in the general ledger This ledger should be updated on day to day basis

                                            to know the actual balance of each account The trail balance and receipt and payment are

                                            made at each month end which should necessarily tally The profit and loss account is also

                                            arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                            yearly or yearly

                                            Inventory management

                                            Inventories constitute the most significant part of current assets of a majority of companies

                                            in India Inventories are stock of the product a company is manufacturing for sale and

                                            components that make up the product The various forms in which inventories exist in a

                                            manufacturing company are raw materials work in progress and finished goods

                                            A manufacturing firm will have substantially high level of all the three kinds of inventories

                                            While retail or wholesale firm will have a very high level o finished goods inventories and

                                            no raw material and work in progress inventory

                                            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                            of inventory control technique which is popularly known as FIFO method In this method

                                            raw material which bought first will be sent to the production department first

                                            Cost of production

                                            The following items determine the cost of production of the product

                                            Price of raw materials

                                            Labour costs

                                            Other production costs

                                            Market condition

                                            52

                                            Mode of Payment

                                            1 Advance Payment

                                            The firm takes an advance payment of 20 to 25 of price from the new customers

                                            2 Credit

                                            The firm gives credit facility to its old customers which is secured by the following

                                            - Invoice performance credit

                                            - Letter of credit

                                            53

                                            CERBRA INTEGRATED

                                            TECHNOLOGIES LIMITED

                                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                            54

                                            Particulars 30-9-2010 30-9-2009

                                            INCOME

                                            Sales amp Services 588808535 503398844

                                            Other Income 8458654 1291991

                                            TOTAL 597267189 504690834

                                            EXPENDITURE

                                            Materials 565924569 471247636

                                            Manufacturing amp Administration Expenses 15640011 16247496

                                            Marketing Expenses 249660 127791

                                            Interestamp Financial Charges 248640 382737

                                            Depreciation 1588627 2055635

                                            TOTAL 583651507 490061295

                                            Profit Before Extraordinary Items 13615681 14629539

                                            Profit [loss] Before Taxation 13615681 14629539

                                            Provision for Taxation

                                            MAT 2524347 (1894)

                                            Profit[loss] after tax transferred to balance 11091334 14631433

                                            Sheet

                                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                            55

                                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                            Sources of funds

                                            Share Holderrsquos Funds 159555820 150740820

                                            Share Application Money 29211000 5643501

                                            Reserves amp Surplus 242157224 242157224

                                            Minority interest 334875 ------

                                            Grand Total 431258919 398541545

                                            Application of funds

                                            Fixed Assets

                                            Gross Block 46078186 46259057

                                            Less Depreciation 28342562 26103945

                                            Net Block 17735625 20155113

                                            Deferred Tax Assets 63249 ----

                                            Investment cost 2000 2000

                                            Current Assets Loans amp Advances

                                            Sundry Debtors 318650954 337538013

                                            Cash amp Bank Balance 12439646 9113641

                                            Loans amp Advances 114671053 45651808

                                            445761654 392303462

                                            Less Current Liabilities amp Provisions

                                            Current Liabilities 293343081 290079690

                                            Provisions 2810681 1999

                                            Net Current Assets 149607892 102221773

                                            Profit amp loss Account 263850154 276162659

                                            Grand Total 431258919 398541545

                                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                            late 1970s to help managers address the difficulties of change The model shows that

                                            organizational immune systems and the many interconnected variables involved make change

                                            complex and that an effective change effort must address many of these issues

                                            simultaneously This is often a daunting managerial challenge

                                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                            (subordinate goals) Skill

                                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                            Richard defines that it was because of these factors the Japanese companies excelled over

                                            American firms A very important feature of this Model is that McKinsey consultants in their

                                            studies of several firms have extensively tested it

                                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                            major premise of the model is that many performances related issues are rooted among the 7

                                            factors outlines This study is important from a strategic marketing Organizational

                                            performances related issues are rooted among the 7 factors outlines These 7s are

                                            interconnected aligned and working together in high performing organizations

                                            56

                                            Structure

                                            The organizational structure of the company is based on the functional departments and the

                                            decision taken from top-level management of the company For analyzing and for taking

                                            decision the top management will consult the functional managers performance of various

                                            tasks in departments will be assigned to its functional head

                                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                            associated information that shows who reports to whom and how tasks are both divided up and

                                            integrated

                                            Skill

                                            Usually in a foundry Industry two types of skills are required They are as follows

                                            1 Administrative skills

                                            2 Technical skills

                                            Administrative Skills

                                            Administrative skills are those skills which are very much necessary for office staff It

                                            involves managing the resources of the organization Cerebra integrated technologies limited

                                            is doing everything to impart these skills in its employees When the candidate is selected he

                                            will be given an on-the-job training for about 1 year and also training in each department to

                                            make the candidate familiar with the organization Every month a training program will be

                                            conducted wherein personalities having expertise in various fields give lectures

                                            Technical Skills

                                            Technical skills are those skills which are directly concerned with the production Shop-

                                            floor employees are expected to possess these skills to carry out the production activity

                                            smoothly

                                            In Cerebra integrated technologies limited they give more importance to technical

                                            knowledge than educational qualification

                                            57

                                            Different training programs are conducted to impart technical skills among employees When

                                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                            the company gets its employees trained by external training agencies Guest lectures are

                                            arranged once in a month to help the employees update their knowledge with the industry

                                            level

                                            Cerebra integrated technologies limited continuously monitors the performance of the

                                            employees of various departments and identifies the training needs to be given for employees

                                            and for enhancing the skills of the employees

                                            Style

                                            The company follows a centralized system of decision-making Only the top management

                                            takes the decisions and the suggestions of the lower level employees are taken into

                                            consideration

                                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                            purchasing activity as the parameter When the raw materials for production are out of stock

                                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                            approach

                                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                            comes to decision making Only the persons who are in higher authority take decisions about

                                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                            management For eg While taking decisions regarding purchase only the MD and Director

                                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                            material and tenders The higher authorities do everything There is no participative

                                            approach and most of the employees have no or very little knowledge about all the aspects of

                                            the companyrsquos administration

                                            58

                                            Strategy

                                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                                            followed by systematic action and allocation of resources to achieve corporate goals

                                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                            competition through its quality products with reasonable price To price their products

                                            reasonable they should minimize the cost as much as possible One way of doing this is by

                                            waste elimination

                                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                            advance before starting production activity By using the good quality of raw materials the

                                            company can produce quality output without any damages or cracks in the castings Thus

                                            reducing the wastage

                                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                            Ie by carrying out the production activity according to the procedure and under watchful

                                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                                            commit any wrongdoing

                                            Staff

                                            Responsibility and Authority

                                            The company has defined responsibilities and authorities in order to facilitate effective

                                            implementation of quality management and these are communicated to relevant persons in

                                            the organization

                                            59

                                            Managing Director

                                            Responsibility

                                            1 Overall control of the company

                                            2 Ultimate responsibility for product quality

                                            3 Responsibility for customer satisfaction

                                            4 Responsibility for marketing

                                            5 New product development and process improvement

                                            6 Growth and profit

                                            Authority

                                            1 Approve quality assurance manual

                                            2 Interact with customers

                                            3 Approve capital goods

                                            4 Release the product whenever there is ambiguity

                                            5 Disposal of non-conforming products

                                            6 Sign cheque

                                            Director (Commercial)

                                            Responsibility

                                            1 Responsible for purchasing and supplier development

                                            2 Financial management including cash flow management

                                            3 Responsible for storersquos management

                                            4 Administration and personnel management

                                            5 Functions of managing director in his absence

                                            Authority

                                            1 Sign the purchase order

                                            2 Sign cheques

                                            3 Prepare the yearly budget and follow up

                                            4 Interact with statutory bodies and maintain records

                                            60

                                            Works Manager

                                            Responsibility

                                            1 Overall responsibility for production planning and control

                                            2 Overall responsibility for pattern equipment and product quality

                                            3 Safety and house-keeping of entire company

                                            4 Upkeep of all equipment

                                            5 Process improvement and productivity

                                            6 Training of production and quality control personnel

                                            7 Upkeep of relevant records

                                            Authority

                                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                            reaching customer on time

                                            2 Introduce new production methodsmaterial to improve productivity and quality

                                            Manager Maintenance

                                            Responsibility

                                            1 Monitor and control the activity of the administration office

                                            2 Upkeep of statutory records

                                            3 Make payment to suppliers on due date

                                            4 Housekeeping in respective areas

                                            Authority

                                            1 Prepare and send chequesDDrsquos

                                            61

                                            Manager Accounts

                                            Responsibility

                                            1 Account all the vouchers and bills after acceptance from stores

                                            2 Maintain books of accounts

                                            3 Update all the accounts regularly

                                            4 Prepare financial statement at defined intervals

                                            5 Update the salary advance register

                                            6 Housekeeping in respective areas

                                            Authority

                                            1 Enter accounts data into the computer

                                            2 Raise debitcredit notes

                                            3 Issue stamped receipts for the payment received

                                            Assistant Manager Quality Control

                                            Responsibility

                                            1 NDT inspection

                                            2 Inspection of castings in first second and final stage

                                            3 Upkeep of related records

                                            4 Housekeeping in respective department

                                            Authority

                                            1 Authorized to inspect and release the product for next stages

                                            62

                                            Assistant Manager of Quality Assurance

                                            Responsibility

                                            1 Incoming and in-process inspection

                                            2 Overall responsibility of calibration of EMTE

                                            3 Training of quality assurance personnel

                                            Authority

                                            1 Accept the product at inward good stage

                                            2 Approve the liquid metal before pouring

                                            Chemist

                                            Responsibility

                                            1 Charge calculation

                                            2 Inspection of incoming materials

                                            3 Mechanical testing

                                            4 Housekeeping in the related areas

                                            Authority

                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                            Manager

                                            63

                                            Marketing and Administration Officer

                                            Responsibility

                                            1 Delivery challan cum invoice preparation with its related activities

                                            2 Central excise formalities and related activities

                                            3 Cash handling

                                            4 Upkeep and maintenance of the following records

                                            Authority

                                            1 Purchase stationery

                                            2 Co-ordinate with central excise department on behalf of the company

                                            Supervisory Moulding

                                            Responsibility

                                            1 Allocate the work for the workers based on planning

                                            2 Arrangements for production of moulding core as per planning and documented

                                            procedures

                                            3 Inspection of pattern and core box before and while production

                                            4 Ensure correct mixing of sand as per procedure

                                            5 To maintain a clean and neat working environment

                                            Authority

                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                            Supervisor Maintenance

                                            Responsibility

                                            1 General house-keeping in all area

                                            2 Attending machine break down

                                            3 Arrangement for lining preparation

                                            64

                                            Authority

                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                            consent with the directors

                                            Supervisor Inspection

                                            Responsibility

                                            1 Inspection of castings in all stores

                                            2 Final clearance of castings before dispatch

                                            Authority

                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                            Purchase Officer

                                            Responsibility

                                            1 Local purchase

                                            2 Cash purchase

                                            3 Out station purchase follow up as and when assigned

                                            4 Attending bank work

                                            Authority

                                            1 Authorized to procure material from approved supplier in consent with Director

                                            (commercial)

                                            65

                                            Cashier Steno cum Typist

                                            Responsibility

                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                            2 To prepare letterspayment reminders at defined intervals

                                            3 To maintain petty cash book daily

                                            Authority

                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                            2 Procure postal stamps and revenue stamps for office use

                                            The responsibilities and authorities of Management Representatives include the following

                                            a) Coordinating for the implementation and maintenance of the quality management

                                            system with other head of the departments in the company

                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                            documented procedures detailed procedures and process maps

                                            c) Reporting to management on the performance of the quality management including

                                            needs for improvement through management review meetings

                                            d) Ensuring awareness of customer requirements throughout the organization

                                            System

                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                            quality control systems performance measurement systems order execution systems

                                            Inventory control systems etc

                                            Inventory Control System

                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                            India Inventories are stock of the product a company is manufacturing for sale and

                                            components that make up the product The various forms in which inventories exist in a

                                            manufacturing company are raw materials work in progress and finished goods

                                            66

                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                            no raw material and work in progress inventory

                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                            inventory control technique which is popularly known as FIFO method In this method raw

                                            materials which bought first will be sent to the production department first The inventory

                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                            estimating the production level for the next one-month and then it estimates the raw materials

                                            required to meet the production for the next one month If the stock of raw materials is not

                                            enough to meet the production level then it places an order for the raw materials that too one

                                            month in advance so that the production will not be affected even in case of any

                                            uncertainties

                                            Order Execution System

                                            The company receives the purchase order from its customer The purchase order may be in

                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                            orders lies with the Managing Director As and when required Managing Director shall take

                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                            review of contract

                                            The following are the various steps taken by the organization to execute a purchase order

                                            from a customer

                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                            issued to the Managing Director for study

                                            2 Managing Director shall study the technical and commercial requirements with

                                            respect to the following

                                            Technical

                                            a Normalwitness pouring

                                            b Third party inspection

                                            67

                                            c NDT requirements

                                            d Acid Picking requirements

                                            e Previous history of the product available in computer

                                            Commercial

                                            a Rate

                                            b Delivery period

                                            c Mode of Dispatch

                                            d Mode of Payment

                                            e Payment terms

                                            f KSTCST Number of customer

                                            g Dispatch destination address and mode of dispatch

                                            h One copy is sent to customer

                                            i One copy is filled to customer wise along with purchase order

                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                            regarding technical delivery and commercial conditions

                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                            in computer

                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                            accordingly

                                            6 An order acknowledgement shall necessarily have the following details other than items

                                            grade and rate and delivery date

                                            7 After the same is cleared by the Managing Director

                                            8 The concerned production department shall have an access to order acceptance from

                                            computer

                                            9 The production department will go for producing the products as per the requirement of the

                                            customer

                                            10 The dispatch section will send the products to the customer as per their requirement

                                            68

                                            Shared value

                                            Shared values include the core values which are the essential guiding principles doctrines

                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                            and the values it will uphold in determining corporate destiny

                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                            follows

                                            1 Mission

                                            2 Corporate Objectives

                                            Serve the community around through welfare schemes

                                            In order to fulfill this shared value the Company is involving itself in many charity

                                            activities Like providing the necessities for the local schools and giving donations to

                                            charitable institutes

                                            To become a Global entity for the supply of finished Cast components in wide range

                                            of materials with highly committed and socially responsible employees

                                            The company in order to become a global entity with highly committed and socially

                                            responsible employees is putting all its efforts to make its employees skilled enough

                                            to handle any complex job To make the employees skilful the company is organizing

                                            training programs regularly The company is taking measures to create social

                                            awareness among its employees

                                            Strive towards making work environment safe and environment friendly

                                            To make the working environment safe for the employees the company has provided

                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                            is also taking measures to minimize the harm to the environment by recycling the

                                            sand and using it again for casting purpose

                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                            and supply products of high quality to the complete satisfaction of each and every

                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                            products There by achieving a sense of satisfaction among its customers The

                                            employees are made to perform the work with due concern to the quality of the

                                            69

                                            products Through its quality products the company wants to achieve leadership in

                                            market as reputed and reliable supplies

                                            Endeavoring to fulfill social responsibilities

                                            The company in order to fulfill its social responsibility has undertaken many

                                            community development projects which include donations to charitable institutions

                                            and providing necessities for local schools etc besides the company has a huge

                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                            on the environment

                                            The company is committed to the following

                                            Continual prevention of pollution reduction of waste and consumption of

                                            resources in all its operations

                                            Promote environmental awareness among all employees and ensure their

                                            participation in implementing this environmental policy at their place of work

                                            SWOT ANALYSIS

                                            70

                                            A scan of the internal and external environment is an important part of the strategic planning

                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                            Strength

                                            71

                                            1 Easy and timely availability of raw material

                                            2 The company is having expertise Human resource

                                            3 The company has equipped with latest technology

                                            4 The company has good machines for manufacturing purpose

                                            5 The company protects employees by giving safety equipments

                                            Weakness

                                            1 Lack of education among the workers in the lower cadre

                                            2 They have not given the additional facilities like cab facilities etc

                                            3 The company does not have its own products to sell It should rely heavily on

                                            customer orders

                                            4 Lack of space inside the production department

                                            5 The company more depends on the casual workforce in its production

                                            Opportunities

                                            72

                                            1 The company can expand its business in Europe which is a potential market for

                                            industrial machines

                                            2 By maintaining its quality of products the company can enter different foreign

                                            markets

                                            3 Presence of auto majors in the region especially in south India

                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                            quality of goods effectively and more efficiently

                                            Threats

                                            1 Pollution control norms laid by the government are getting stringent

                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                            With its cheap products they can kill domestic industries

                                            3 Labour incentive

                                            4 Expensive transportation cost

                                            5 Industries heavily rely on non-renewable resources These resources may get

                                            exhausted

                                            FINDING AND CONCLUSION

                                            73

                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                            FINDINGS

                                            The organization is not success in both domestic and export market to meet their

                                            demand

                                            The company is not providing proper training to their employees

                                            The company is financially sound

                                            Rising cost of raw materials

                                            Products processing facilities are not enough

                                            They should make more advertisements

                                            The name Cerebra integrated technologies limited itself stands for quality and

                                            pureness

                                            CONCLUSION

                                            74

                                            The Cerebra integrated technologies limited having the good working environment The

                                            employees are very happy to work is the Industry And this Industry is having good

                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                            strengthen their employees and also to improve the quality of life their employees

                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                            round improvement is production sales and profitability

                                            Lastly I conclude that the company is having good market for their product but also it has to

                                            give Advertisement for their product to create awareness in the minds of the customer The

                                            prospects of the company continued to be positive And also the industry has delivering

                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                            LEARNING EXPERIENCE

                                            75

                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                            what actually an organization is and how theoretical concepts are practiced in with only

                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                            However after implant training I have felt empowered with confidence to understand

                                            different management concepts in a pragmatic manner

                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                            MBA I also came across real problems faced by organization in technology human

                                            resources etc and the way in which the management tackled those problems

                                            During this implant training I realized that management is a backbone of every organization

                                            and without which every activity of organization will go haywire

                                            I came to know the importance of Management Information System [MIS] in the

                                            organization and how it assists the management in every aspect of its business and how it

                                            helps the management in the process of decision-making

                                            I came to know how communication acts as an important tool for the smooth functioning of

                                            the organization and how we should communicate on different channels and with different

                                            grades of peoples

                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                            finance department I came to know the importance of finance department and I came to

                                            know the different tools they use to have a control over the liquidity position of the company

                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                            staffing directing controlling and decision-making I came to know about the rules

                                            regulation policies and procedures of the company and to what extent employees are

                                            following the rules and regulation laid down by the management I came to know about the

                                            punitive actions taken by the management against the individuals who breaks the rules and

                                            regulation of the company

                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                            support and team spirit

                                            76

                                            In training also helped me in knowing the importance of group effort when compared to

                                            individual effort in organization In addition importance of human relations was known

                                            which helps the management getting the things done through its employees

                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                            help in my career It is about the working environment about dealing with the employees

                                            about the attitude required to sustain in an organization and so on

                                            In total I am very much benefited with this implant training Once again I thank the

                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                            continuous guidance to make this project work successful

                                            77

                                            BIBLIOGRAPHY

                                            The companyrsquos Reports are

                                            Quality Assurance Report

                                            Production Report

                                            Finance department Report

                                            Marketing department Report

                                            WEBSITE

                                            wwwcerebracomputerscom

                                            wwwwikipediacom

                                            Financial report - Financial section in Cerebra integrated technologies limited

                                            TEXT BOOKS

                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                            Edition) Pearson Education

                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                            Methods (8th Edition) Tata McGraw Hill

                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                            Edition) Tata McGraw-Hill

                                            BOOKS

                                            Company Magazines

                                            Hand books Catalogue Journals amp Reports

                                            78

                                            • The future of any Company depends on its ability to-
                                            • Responsibility and Authority
                                            • Managing Director
                                            • Responsibility
                                            • Authority
                                            • Director (Commercial)
                                            • Responsibility
                                            • Authority
                                            • Manager Accounts
                                            • Responsibility
                                            • Authority
                                            • Assistant Manager of Quality Assurance
                                            • Responsibility
                                            • Authority
                                            • Supervisory Moulding
                                            • Responsibility
                                            • Authority
                                            • Supervisor Maintenance
                                            • Responsibility

                                              PLAIN BOARDS

                                              ASSEMBLY BOARD

                                              Work Instruction

                                              23

                                              Title Philips GEM and Philips emerald

                                              Purpose

                                              The work instruction is applicable in cerebra integrated technologies ltd

                                              Responsibility

                                              All associates technical engineers and quality staffs are responsible for carrying out this quality

                                              Precautions

                                              Ensure operator wear heal strap or write strap and grounded while performing the quality

                                              Procedure

                                              1 Ensure machine is free from dust partials

                                              2 Ensure machine is set as per prescribed parametersrsquo by process team

                                              3 Ensure daily PML preventive maintains is done at the begin of the shift

                                              4 Clear the components reject in provided in the machine on daily basis

                                              5 Any feeders issues are found identity the same and report to the concern person

                                              6 Switch off the machines when not in use

                                              Title Pre reflow instruction

                                              24

                                              Purpose

                                              The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                              during the PCBA assembly

                                              Scope

                                              This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                              technologies limited

                                              Responsibility

                                              All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                              this activity

                                              Safety perception

                                              a Ensure all concerned associates wearing wrist strap and grounded properly

                                              b Store the pub assemblies in a antistatic bins trays or magazine

                                              Procedure

                                              Perform the inspection activity and check for

                                              a Alignment of the components

                                              b Missing components

                                              c Orientation of the components

                                              d Role of the components

                                              e Mount manual placement components if any ensure nearby components are not disturbed

                                              while manual maintaining

                                              Process of qualification for reflow soldering

                                              25

                                              1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                              prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                              paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                              80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                              the good solder print Then more the predetermined no of PCBs for screen printing record

                                              the set parameter

                                              2 Place the SMD components using topaz and emerald pick and place machine using

                                              correct program to operate the machine be for work instruction

                                              3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                              the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                              and record the temp profile

                                              4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                              process SMD inspection work sheet

                                              5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                              defects is within control limit and if there is no problems then the process is qualified

                                              TITLE POST REFLOW INSPECTION

                                              26

                                              PURPOSE

                                              The purpose of this WI is to give the details of performing post reflow inspection in post

                                              reflow inspection stage

                                              SCOPE

                                              This work instruction is applicable in cerebra integrated technologies ltd

                                              Responsibility

                                              All associates technical engineers and quality staffs are responsible for carrying out this

                                              activity

                                              Precautions

                                              Ensure operator wear wrist strop and grounded while performing the activity

                                              Procedures

                                              27

                                              1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                              2 Ensure operators perform inspection activity as per relevant documents like BOM

                                              [bill of material] Pedro or reference cards if available

                                              3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                              NCM [non-conformance material] area for rework

                                              4 Ensure operator performs inspection through magnifier only

                                              5 And inspection the PCB a for following defeats

                                              Components value

                                              Components alignment amp Orientation

                                              Missing components tomb stone amp solder-balls

                                              Extra components amp bridging

                                              CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                              GOVERNMENT

                                              Bharat sanchar nigam limited

                                              Railways

                                              ONGC

                                              NIO

                                              High courts

                                              Post offices

                                              CPWD

                                              IGCAR

                                              PUBLIC SECTOR UNITS

                                              ITI LIMITED

                                              HAL

                                              28

                                              NAL

                                              BHEL

                                              BEML

                                              BEL

                                              ECIL

                                              CMC

                                              OTHER MAJOR CUSTOMERS

                                              KIOCL

                                              VXL Instruments

                                              Dickenson fowler ltd

                                              KMF LTD

                                              Stump vision

                                              B-commerce Info system

                                              Indian-Dept of Industries KSSIDC

                                              CORPORATE

                                              Pidilite Industries

                                              Lucent

                                              Alcate

                                              Trent limited

                                              Thermax

                                              BPL

                                              OTIS Group

                                              Siemens

                                              LampT

                                              Himalaya Drugs

                                              BANKS

                                              Bank of India

                                              29

                                              Reserve Bank of India

                                              Canara Bank

                                              Union Bank of India

                                              Allahabad Bank

                                              UCO Bank

                                              Vysya Bank

                                              Infrastructure Management

                                              As Enterprises scale their IT infrastructure to support business growth managing global

                                              networks database applications becomes a herculean task which can over whelm internal

                                              resources

                                              Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                              Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                              enterprise It Infrastructures enable clients to

                                              Reduce the total cost of IT operations

                                              Focus limited IT resources on core business activities

                                              Rationalize IT staffing costs

                                              Optimize IT assets utilization

                                              Facilitate service delivery

                                              Improve uptime

                                              HARDWARE

                                              Contract Manufacturing EMS

                                              30

                                              Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                              Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                              place machines vitronics reflow amp soldering machines along with the latest equipments for

                                              inspection amp quality control

                                              Cerebra help companies to choose correct method of contract manufacturing to save money

                                              time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                              that the customer is able to deliver world products to its customers

                                              Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                              procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                              Computing solutions

                                              Cerebra are one of the well known brands for personal computers servers laptops amp

                                              workstations Cerebra range of products that cover entire IT requirements of its customers

                                              Cerebra are able to offer end to end solution companies IT requirements

                                              Desktop PCrsquos

                                              Notebook

                                              Servers

                                              Networking

                                              E-Waste Recycling Facility

                                              Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                              players in this world which has huge potential not only in terms of generating huge revenues

                                              amp profits for the company amp its share holders but also wants to contribute in big way the

                                              green environment issues that have taken off cerebra recognize that it would be a big social

                                              responsibility to truly set up a world class e-waste facility

                                              In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                              facility in India The e-waste road map that this partnership will adopt would be chalked out

                                              sin 3 phases

                                              31

                                              a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                              Indiarsquos largest recycle facility

                                              b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                              plants

                                              c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                              Cerebra have approached this partnership to provide technical amp Management

                                              consultancy

                                              1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                              2) Salvage components amp sell it back to the manufacturers concerned

                                              3) Fully integrated e-waste management amp base metal recycling

                                              4) PGM recovery amp its refining processes

                                              5) Waste management at sources

                                              6) Total support in scrap handling collection transport documentation shipping amp

                                              [export] amp other areas

                                              7) 100 recycling of all collected e-waste [zero land fill]

                                              8) World class security system

                                              9) Integrated EHS system [ISO amp OHSAS standard]

                                              10) Web-based trading services amp accessibility

                                              11) Logistics amp warehousing facility worldwide

                                              12) Technical advice on plant layout

                                              13) Training of technical personnel

                                              14) Commissioning of day to day operations amp

                                              15) Market support

                                              SOLUTIONS

                                              32

                                              Cerebra specialize in the outsourced product development application software development

                                              and offshore software outsourcing services in the enterprise and mobility areas We work

                                              specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                              enhancement into the wireless and enterprise domains

                                              bull Setting up a dedicated off-shore development center

                                              bull Offshore product development services

                                              bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                              bull SCM CRM Enterprise integration

                                              We provide solutions for a dynamic environment where business and technology strategies

                                              converge Our approach focuses on new ways of combining IT innovation in existing

                                              business framework and also to leverage the clients existing IT infrastructure The activities

                                              under this area of offerings are

                                              bull Mobile Strategy formation

                                              bull Infrastructure Design

                                              bull Application Development

                                              bull Data Synchronization

                                              bull Enterprise Intranet on the move

                                              Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                              Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                              solutions

                                              bull LBS for content distribution

                                              bull Logistics ndash last mile delivery

                                              bull Bluetooth based content and coupon management

                                              bull SCMCRM for retail houses including a mobileweb based POS

                                              bull on field Sales and Support

                                              bull RFIDBarcode integration for asset and inventory tracking

                                              Achievements amp Awards

                                              33

                                              The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                              14000 for pollution standard

                                              ORGANISATIONAL STRUCTURE

                                              34

                                              An organizational structure defines how job tasks are formally divided grouped amp co-

                                              ordinate The chapter ii deals with the organizational structure the organization structure is a

                                              complete Picture about the organization The structure of an organization plays a significant

                                              role in charting out its path to success An efficient structure facilitates co-ordination amp

                                              smooth intertwining of employees amp communication systems The organization adopts

                                              different structural pattern at different stages of its lifecycle The form of an organization that

                                              is evident in the way divisions departments functions amp people link together amp interact

                                              Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                              may be represented by an organization chart The complexityrsquos structure is often proportional

                                              to its size amp its geographic dispersal The traditional organization structure for many

                                              businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                              BASIC ORGANIZATION STUCTURE

                                              An organization is a social entity composed of two or more persons who work together

                                              towards the attainment of common goals For the organization to work as a cohesive unit it is

                                              essential that a formal structure of reporting amp control be established among the different

                                              members of organizationhelliphellip

                                              35

                                              ORGANISATION CHART

                                              CHAIRMAN

                                              The above organization structure shows the following points

                                              36

                                              BOARD OF DIRECTORS

                                              MANAGING DIRECTOR

                                              EXECUTIVE DIRECTOR

                                              DYGENRAL MANAGER

                                              MANAGER-PERSONNAL amp ADMINISTRATION

                                              MANAGER- PRODUCTION MAINTENANCE

                                              MANAGER- DESIGNQC TRANSPORT

                                              MANAGER PROJECT SECURITY amp VIGILANCE

                                              MANAGER- PURCHASE STORES COMPUTER VACANT

                                              MANAGER MARKETING

                                              FINANCE MANAGER IC

                                              DYMANAGER TPS

                                              DYMANAGER QCTESTING

                                              ASSTENGINEER- PURCHASE amp STORES

                                              ASSTENGINEER- MAINTENANCETRANSPORT

                                              ASSTENGINEER-TPS

                                              ASSTENGINEER-TPSWINDING

                                              ASSTENGINEER- QUALITY CONTROL

                                              ASSTENGINEER- QUALITY CONTROL

                                              1) Hierarchy relationship between different department members

                                              2) Participative management

                                              3) Cooperative work culture

                                              4) Standardized of polices

                                              5) Decentralized decision making system provided that some exceptions-

                                              Valuable amp economical decisions are taken by top level management only So it is

                                              centralized decision making

                                              In all major decisions will be taken from board of directors they have full control over the

                                              administration they will control the executive and general managers these board of directors

                                              are selected by SAIL But the general manager of will have full control over the deputy

                                              managers of project HRD production and material departments

                                              These deputy managers will have full control over their respective area and they have a right

                                              to take minor decisions regarding over their respective area

                                              37

                                              FUNCTIONAL AREAS

                                              PRODUCTION DEPARTMENT

                                              HUMAN RESOURCES DEPARTMENT

                                              MARKETING DEPARTMENT

                                              FINANCE DEPARTMENT

                                              Production Department

                                              Production department performs the function of producing finished goods from the basic raw

                                              materials The manufacturing is headed by a group head whose main objective is to plan

                                              execute co-ordinate and control all production activities with available resources inputs

                                              equipment and facilities

                                              Objectives

                                              1 To ensure direct and co-ordinate the activities

                                              2 To ensure Quality Output

                                              The Main functions of this Department are as follows

                                              1 Procure the Raw materials

                                              2 Store the Raw materials which are procured

                                              3 Process the raw materials which are procured in the production and to turn them into

                                              finished goods

                                              4 In addition not to stop in any circumstances but only to perform round the clock and

                                              round the year

                                              38

                                              DIRECTOR

                                              PERSONNEL MANAGER

                                              Human Resource Department

                                              The personnel department is one of the most important functional departments in every

                                              organization Only with the help this department the organization can make efficient use of

                                              the available work force for providing the desired product to the customer with desired

                                              quality and reasonable price at the right time

                                              Department Structure

                                              The Personnel Manager is responsible for carrying out all the personnel management work

                                              like recruitment selection training performance appraisal promotion wages and salary

                                              employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                              from the Managing Director whenever necessary

                                              The future of any Company depends on its ability to-

                                              Train and upgrade skill sets of its employees

                                              Extract and retain talent

                                              Robust performance appraisal and reward system

                                              Manage and full fill expectations

                                              Evolve performance parameters with respect to key result areas

                                              39

                                              HUMAN RESOURCE DEVELOPMENT

                                              Resource is any means of supply which can be drawn on when necessary To develop means

                                              to grow mature and make progress in the desired direction Developing a human being in to

                                              a resource means making him or her into a person of resourcefulness initiative wittedness

                                              cleverness talent and ability

                                              Human Resource Development is considered to be a super specialty of HRM It is a process

                                              by which the employees of an organization are helped in planned and continuous manner to

                                              acquire new capabilities and sharpen existing capabilities that may be required to perform

                                              their present functions or expected future voles

                                              HRD is a process which is geared towards developing the general enabling capabilities of

                                              employees as individuals so that they can discover and exploit their own inner potential for

                                              their own and or organization development purposes HRD strives to develop an

                                              organizational culture where superior subordinate relationships team different sub units are

                                              strong and contribute to the organizational health dynamisms and pride of employees

                                              Training programs are as follows

                                              FRESH ENTRANTS

                                              Induction and orientation

                                              COMPETENCE ENHANCEMENT

                                              Technical

                                              Multi skill training

                                              Managerial

                                              SPECIFIC AREA

                                              Safety

                                              Environment

                                              Cost control and deduction

                                              Quality

                                              EXTERNAL TRAINING

                                              OTHER AREAS

                                              Hindi training

                                              40

                                              GOALS OF HRD

                                              Development of individual capacity

                                              Development of competitive in relations job being performed

                                              Development of corporate approach

                                              Development interpersonal relationship

                                              Development of overall organization culture

                                              Role of HRD

                                              Human resources planning

                                              Human resources accounting

                                              Human resources allocation and role planning

                                              Human resources training and development

                                              Human resources maintenance

                                              Climate development of HRD

                                              Activities of HRD

                                              Training need identification

                                              Training needs assessment

                                              Training needs justification

                                              Budgeting and controlling of cost

                                              Selection of learning process

                                              Planning designing conducting the training procedure

                                              Evolution of program through the trainee and feedback records

                                              41

                                              Training Objectives

                                              To help the trainee

                                              To improve knowledge skill attitude amp performance

                                              To develop competence to increase productivity

                                              To prepare for greater responsibility

                                              To improve interpersonal relationship

                                              To equip with modern tools amp techniques of to harness best of the human resources

                                              and maintains industrial harmony

                                              Modern how to develop self and his subordinates

                                              Recruitment sources

                                              This company considers both internal and external sources for recruitment Internal sources

                                              include the employees who are already on the payroll Whenever any vacancy occurs

                                              somebody within the organization with necessary qualification is promoted to that job

                                              External sources are obtained by giving advertisements in state and local newspapers

                                              Recruitment

                                              It is the process of searching for prospective employees and stimulating them to apply for

                                              jobs in the organization so that the right person for accomplishing organization and

                                              departmental objectives will fill up organization vacancies

                                              In order to ensure that the right type of persons are available to the concern in the right

                                              number at the right place the following steps are taken

                                              The candidate will be given an application form through which the Personnel Manager can

                                              come to know about the candidate with respect to the following

                                              Educational qualification

                                              Experience

                                              Skills possessed by the candidate

                                              Salary expecting

                                              42

                                              Screening of Applications

                                              Interview

                                              Physical Examination

                                              Placement

                                              Selection

                                              The intention of the selection process is to choose the best-qualified and suitable candidate

                                              for unfilled jobs The objective of the selection decision is to choose the individual who can

                                              most suitably perform the given job

                                              The selection procedure is essentially a series of steps through which additional information

                                              is secured about the applicant at any stage the candidate may be rejected due to non-

                                              compatibility Therefore selection is actually a negative process of rejecting the unit

                                              candidates

                                              The selection procedure followed by the company is as follows

                                              Training and Development

                                              The company gives only on-the-job training Usually on-the-job methods of training are as

                                              follows

                                              Job rotation

                                              Coaching

                                              Job instruction

                                              Committee assignments

                                              43

                                              After the selection of candidates the candidates will be given on-the-job training in an

                                              organization for 1 year If the candidate performance in this year is satisfactory as per the

                                              requirement of the company then the candidate is selected as an employee for the company

                                              This period of 1 year is known as the probationary period for the candidate When the

                                              performance of the candidate is unsatisfactory then the company will provide further training

                                              to the candidate to make him fully equipped to work in the organization

                                              Safety of the Employees

                                              1 Safety shoes will be given to every shop floor employee once in 6 months

                                              2 Safety uniform will be given to every shop floor employees

                                              3 Pairs of uniform will be given once in a year

                                              4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                              group insurance as well

                                              5 Every employee in the organization will be medically examined once a year

                                              Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                              1st shift-----------------------------6am to 2pm

                                              2nd shift----------------------------2pm to 10pm

                                              Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                              Wages

                                              Wages in the wide sense mean any economic compensation paid by the employer under some

                                              contract to his worker for the services rendered by him

                                              In this company the wages are fixed according to the government norms At the time of

                                              appointment the company fixes the wages which is higher than the government norms After

                                              a certain period the wages will be fixed according to the experience of the worker

                                              44

                                              Absenteeism

                                              An absentee is a person who habitually stays away from the job There are several causes for

                                              absenteeism which are as follows

                                              Maladjustment with the working condition

                                              Industrial fatigue

                                              Alcoholism

                                              Low level of wages

                                              Family problems

                                              Unhealthy working conditions

                                              Unsound personnel policies

                                              The company follows a procedure with respect to absenteeism If the worker is frequently

                                              absent show cause notice is given If the absence is continued by the worker maximum

                                              three-show cause notices are given If the absence is continued then the company will issue a

                                              charge sheet If the absence is further continued the management conducts an in-house

                                              enquiry During the enquiry the management decides as to whether the worker should

                                              continue in his job or not

                                              Performance appraisal

                                              Production head or Works Manager will give the questionnaire to the employees working in

                                              the production department and based on their answers for the questions the ranking will be

                                              given for each worker and depending upon the rank the worker will be put in the certain

                                              position

                                              If any worker scores less marks then he will be made to work hard and achieve the goal

                                              They will tell him his weakness and strengths in the particular field and motivate him to

                                              achieve his goal and rectify his mistakes for achieving the organizational objectives

                                              45

                                              Promotion

                                              In this company the promotion is given based on seniority-cum-merit The management will

                                              also take the following considerations while promoting an employee

                                              Behavior of the worker

                                              Attendance of the worker

                                              Efficiency of the worker

                                              46

                                              Marketing Department

                                              The marketing department performs marketing activity by supplying the products to the

                                              customers within the mentioned time and the product is transferred to the domestic customers

                                              by the road transportation and overseas customers by means of ships

                                              Marketing Channels

                                              Marketing channel decisions are among the most critical decisions facing marketing The

                                              channels chosen intimately affect all other marketing decisions

                                              As the company is a manufacturing concern it undertakes the following type of marketing

                                              channels

                                              The company gets order directly from its customers and it directly delivers the finished

                                              products to its customers as it has producer-customer type of marketing channel

                                              Marketing Strategies

                                              Usually the Company follows the following marketing strategies

                                              Quick delivery

                                              Better quality

                                              Service after sales

                                              47

                                              CUSTOMERS

                                              COMPANY

                                              Marketing Segmentation

                                              Market segmentation means dividing the market into different segments or sectors In this

                                              company market segmentation is made on the basis of components

                                              Packaging

                                              Packaging is normally not done for rough castings unless it is specified by the customer in

                                              which case due care shall be taken to follow the customerrsquos specification only nice castings

                                              are packed in the boxes

                                              Handling of customer complaints

                                              The details of customersrsquo complaints corrective action taken etc shall be

                                              recorded on corrective action report and a copy shall be sent to the customer

                                              Whenever possible customer confirmation is obtained

                                              Managing Director shall forward the same to the Manager-Quality control for the

                                              investigation

                                              Based on the result of investigation the complaints are bifurcated as Genuine

                                              Casual complaints

                                              All genuine complaints are thoroughly investigated and a suitable corrective and

                                              preventive action is taken recorded and given to the concerned department for

                                              further action

                                              All casual complaints from the customer are informed accordingly

                                              The managing director shall receive complaints from the customers A complaint

                                              number is allotted and an acknowledgement is sent to customers

                                              Records

                                              The following records shall be maintained by marketing department

                                              1 Enquiries and Quotation

                                              2 Purchase orders from customer and its Amendments

                                              3 Verbal order

                                              4 Order Acceptance

                                              5 Delivery challen cum Invoice

                                              48

                                              Finance Department

                                              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                              pool of funds These funds come from a variety of sources investors or shareholders

                                              creditors who lend in money and past earnings retained in business Funds provided from

                                              these sources are committed to a number of uses Fixed assets used in production of a product

                                              or service inventory used in production of marketable goods cash and securities used for

                                              transaction and liquidity purposes

                                              The sales of the company are accompanied with sales bills which are generated from

                                              computer The terms of sales varies from 30 days 60 days and for few customers the

                                              document is sent through Bank for payment

                                              The export sales are against payment through Bank with a credit period of 45 days from the

                                              date of shipment

                                              The purchase of raw materials component parts and consumables are affected against a credit

                                              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                              day of the month irrespective of the material receipt date

                                              Department Structure

                                              DIRECTOR COMMERCIAL

                                              FINANCE MANAGER

                                              CASHIER STENO TYPIST

                                              The main functions of Finance Department are as follows

                                              1 Making the payment as salary to the employees

                                              2 Meeting the manufacturing expenses of the organization

                                              3 Preparing financial statement of the organization

                                              4 Maintaining the liquidity position of the company

                                              5 Helping the management in taking financial decision

                                              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                              7 Making payments to the suppliers

                                              8 Receiving receipts from the customers

                                              49

                                              Accounting Procedure

                                              The company follows cash and credit basis of accounting of its income and expenditures

                                              The income of the company is fo0rm sale of castings development of patterns for new items

                                              and by sale of bye products The major expenditures are power charges manufacturing

                                              expense labour raw materials and consumable spares administrative and selling expense

                                              interest

                                              The following are the books and records maintained by cerebra integrated technologies

                                              Limited

                                              Subsidiary BooksRecords

                                              This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                              effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                              the material by store and counter signed by the quality Assurance Department the necessary

                                              entries are made in the registrar

                                              Customer RegisterBill Register

                                              This register is maintained to keep track of the sales made to each and individual customer

                                              The follows are maintained customer wise and the detail of invoice number and date and

                                              value with cumulative value is maintained in the register This register also helps to make

                                              follow up for payment The entries in the register are made immediately after the invoice is

                                              generated from the computer

                                              The receipt of payment against each customer and invoice is also entered in the register to

                                              enable to know the balance outstanding customer wise

                                              Salary advance register

                                              This register is maintained to know the advance outstanding employee wise Immediately

                                              after issue of advance the necessary entries are made in this register Similarly after receipt

                                              of advance through slips the entries are made in this register to know the exact balances of

                                              advance employee wise

                                              50

                                              Customer Rejection Register

                                              This register is maintained to keep track of customer rejection of castings

                                              Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                              the computer and the computer list is enclosed with the GRN to made entries in the customer

                                              rejection register where in the details of rejection via invoice number grade quantity and

                                              weight value excise duty sales tax and forwarding are made

                                              Books of Accounts

                                              Petty Cash Book

                                              This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                              the Director and then necessary entries are made in the books through computer

                                              The vouchers should be filled in all respect with date debitcredit account name paid to the

                                              received from whom amount in words and figures If the payment is made above Rs500-

                                              necessary signatures should be taken on affixing rupee one revenue stamp

                                              Bank book

                                              Since the company has availed cash credit and bill discounting facility from bank two

                                              separate bank books for cash credit and bill discounting are maintained

                                              The receipt of payment through chequedemand draft and payment through chequedemand

                                              draft is maintained in the register The balance of the book should tally with the balance in

                                              the books of accounts maintained in a computer

                                              In the bill discounting register The bills lodged with bankers for discounting are entered and

                                              the over draw amount against the discounted bills necessary credit entries are made in the

                                              register to arrive at the actual balance against the sanctioned working capital

                                              51

                                              General ledger

                                              This ledger gives the details of transactions effected by the company at any point of time The

                                              receipt and payment of cash as well as the receipt and payment of bank are posted to

                                              respective accounts in the general ledger This ledger should be updated on day to day basis

                                              to know the actual balance of each account The trail balance and receipt and payment are

                                              made at each month end which should necessarily tally The profit and loss account is also

                                              arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                              yearly or yearly

                                              Inventory management

                                              Inventories constitute the most significant part of current assets of a majority of companies

                                              in India Inventories are stock of the product a company is manufacturing for sale and

                                              components that make up the product The various forms in which inventories exist in a

                                              manufacturing company are raw materials work in progress and finished goods

                                              A manufacturing firm will have substantially high level of all the three kinds of inventories

                                              While retail or wholesale firm will have a very high level o finished goods inventories and

                                              no raw material and work in progress inventory

                                              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                              of inventory control technique which is popularly known as FIFO method In this method

                                              raw material which bought first will be sent to the production department first

                                              Cost of production

                                              The following items determine the cost of production of the product

                                              Price of raw materials

                                              Labour costs

                                              Other production costs

                                              Market condition

                                              52

                                              Mode of Payment

                                              1 Advance Payment

                                              The firm takes an advance payment of 20 to 25 of price from the new customers

                                              2 Credit

                                              The firm gives credit facility to its old customers which is secured by the following

                                              - Invoice performance credit

                                              - Letter of credit

                                              53

                                              CERBRA INTEGRATED

                                              TECHNOLOGIES LIMITED

                                              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                              CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                              54

                                              Particulars 30-9-2010 30-9-2009

                                              INCOME

                                              Sales amp Services 588808535 503398844

                                              Other Income 8458654 1291991

                                              TOTAL 597267189 504690834

                                              EXPENDITURE

                                              Materials 565924569 471247636

                                              Manufacturing amp Administration Expenses 15640011 16247496

                                              Marketing Expenses 249660 127791

                                              Interestamp Financial Charges 248640 382737

                                              Depreciation 1588627 2055635

                                              TOTAL 583651507 490061295

                                              Profit Before Extraordinary Items 13615681 14629539

                                              Profit [loss] Before Taxation 13615681 14629539

                                              Provision for Taxation

                                              MAT 2524347 (1894)

                                              Profit[loss] after tax transferred to balance 11091334 14631433

                                              Sheet

                                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                              55

                                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                              Sources of funds

                                              Share Holderrsquos Funds 159555820 150740820

                                              Share Application Money 29211000 5643501

                                              Reserves amp Surplus 242157224 242157224

                                              Minority interest 334875 ------

                                              Grand Total 431258919 398541545

                                              Application of funds

                                              Fixed Assets

                                              Gross Block 46078186 46259057

                                              Less Depreciation 28342562 26103945

                                              Net Block 17735625 20155113

                                              Deferred Tax Assets 63249 ----

                                              Investment cost 2000 2000

                                              Current Assets Loans amp Advances

                                              Sundry Debtors 318650954 337538013

                                              Cash amp Bank Balance 12439646 9113641

                                              Loans amp Advances 114671053 45651808

                                              445761654 392303462

                                              Less Current Liabilities amp Provisions

                                              Current Liabilities 293343081 290079690

                                              Provisions 2810681 1999

                                              Net Current Assets 149607892 102221773

                                              Profit amp loss Account 263850154 276162659

                                              Grand Total 431258919 398541545

                                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                              late 1970s to help managers address the difficulties of change The model shows that

                                              organizational immune systems and the many interconnected variables involved make change

                                              complex and that an effective change effort must address many of these issues

                                              simultaneously This is often a daunting managerial challenge

                                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                              (subordinate goals) Skill

                                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                              Richard defines that it was because of these factors the Japanese companies excelled over

                                              American firms A very important feature of this Model is that McKinsey consultants in their

                                              studies of several firms have extensively tested it

                                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                              major premise of the model is that many performances related issues are rooted among the 7

                                              factors outlines This study is important from a strategic marketing Organizational

                                              performances related issues are rooted among the 7 factors outlines These 7s are

                                              interconnected aligned and working together in high performing organizations

                                              56

                                              Structure

                                              The organizational structure of the company is based on the functional departments and the

                                              decision taken from top-level management of the company For analyzing and for taking

                                              decision the top management will consult the functional managers performance of various

                                              tasks in departments will be assigned to its functional head

                                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                              associated information that shows who reports to whom and how tasks are both divided up and

                                              integrated

                                              Skill

                                              Usually in a foundry Industry two types of skills are required They are as follows

                                              1 Administrative skills

                                              2 Technical skills

                                              Administrative Skills

                                              Administrative skills are those skills which are very much necessary for office staff It

                                              involves managing the resources of the organization Cerebra integrated technologies limited

                                              is doing everything to impart these skills in its employees When the candidate is selected he

                                              will be given an on-the-job training for about 1 year and also training in each department to

                                              make the candidate familiar with the organization Every month a training program will be

                                              conducted wherein personalities having expertise in various fields give lectures

                                              Technical Skills

                                              Technical skills are those skills which are directly concerned with the production Shop-

                                              floor employees are expected to possess these skills to carry out the production activity

                                              smoothly

                                              In Cerebra integrated technologies limited they give more importance to technical

                                              knowledge than educational qualification

                                              57

                                              Different training programs are conducted to impart technical skills among employees When

                                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                              the company gets its employees trained by external training agencies Guest lectures are

                                              arranged once in a month to help the employees update their knowledge with the industry

                                              level

                                              Cerebra integrated technologies limited continuously monitors the performance of the

                                              employees of various departments and identifies the training needs to be given for employees

                                              and for enhancing the skills of the employees

                                              Style

                                              The company follows a centralized system of decision-making Only the top management

                                              takes the decisions and the suggestions of the lower level employees are taken into

                                              consideration

                                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                              purchasing activity as the parameter When the raw materials for production are out of stock

                                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                              approach

                                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                              comes to decision making Only the persons who are in higher authority take decisions about

                                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                              management For eg While taking decisions regarding purchase only the MD and Director

                                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                              material and tenders The higher authorities do everything There is no participative

                                              approach and most of the employees have no or very little knowledge about all the aspects of

                                              the companyrsquos administration

                                              58

                                              Strategy

                                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                                              followed by systematic action and allocation of resources to achieve corporate goals

                                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                              competition through its quality products with reasonable price To price their products

                                              reasonable they should minimize the cost as much as possible One way of doing this is by

                                              waste elimination

                                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                              advance before starting production activity By using the good quality of raw materials the

                                              company can produce quality output without any damages or cracks in the castings Thus

                                              reducing the wastage

                                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                              Ie by carrying out the production activity according to the procedure and under watchful

                                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                                              commit any wrongdoing

                                              Staff

                                              Responsibility and Authority

                                              The company has defined responsibilities and authorities in order to facilitate effective

                                              implementation of quality management and these are communicated to relevant persons in

                                              the organization

                                              59

                                              Managing Director

                                              Responsibility

                                              1 Overall control of the company

                                              2 Ultimate responsibility for product quality

                                              3 Responsibility for customer satisfaction

                                              4 Responsibility for marketing

                                              5 New product development and process improvement

                                              6 Growth and profit

                                              Authority

                                              1 Approve quality assurance manual

                                              2 Interact with customers

                                              3 Approve capital goods

                                              4 Release the product whenever there is ambiguity

                                              5 Disposal of non-conforming products

                                              6 Sign cheque

                                              Director (Commercial)

                                              Responsibility

                                              1 Responsible for purchasing and supplier development

                                              2 Financial management including cash flow management

                                              3 Responsible for storersquos management

                                              4 Administration and personnel management

                                              5 Functions of managing director in his absence

                                              Authority

                                              1 Sign the purchase order

                                              2 Sign cheques

                                              3 Prepare the yearly budget and follow up

                                              4 Interact with statutory bodies and maintain records

                                              60

                                              Works Manager

                                              Responsibility

                                              1 Overall responsibility for production planning and control

                                              2 Overall responsibility for pattern equipment and product quality

                                              3 Safety and house-keeping of entire company

                                              4 Upkeep of all equipment

                                              5 Process improvement and productivity

                                              6 Training of production and quality control personnel

                                              7 Upkeep of relevant records

                                              Authority

                                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                              reaching customer on time

                                              2 Introduce new production methodsmaterial to improve productivity and quality

                                              Manager Maintenance

                                              Responsibility

                                              1 Monitor and control the activity of the administration office

                                              2 Upkeep of statutory records

                                              3 Make payment to suppliers on due date

                                              4 Housekeeping in respective areas

                                              Authority

                                              1 Prepare and send chequesDDrsquos

                                              61

                                              Manager Accounts

                                              Responsibility

                                              1 Account all the vouchers and bills after acceptance from stores

                                              2 Maintain books of accounts

                                              3 Update all the accounts regularly

                                              4 Prepare financial statement at defined intervals

                                              5 Update the salary advance register

                                              6 Housekeeping in respective areas

                                              Authority

                                              1 Enter accounts data into the computer

                                              2 Raise debitcredit notes

                                              3 Issue stamped receipts for the payment received

                                              Assistant Manager Quality Control

                                              Responsibility

                                              1 NDT inspection

                                              2 Inspection of castings in first second and final stage

                                              3 Upkeep of related records

                                              4 Housekeeping in respective department

                                              Authority

                                              1 Authorized to inspect and release the product for next stages

                                              62

                                              Assistant Manager of Quality Assurance

                                              Responsibility

                                              1 Incoming and in-process inspection

                                              2 Overall responsibility of calibration of EMTE

                                              3 Training of quality assurance personnel

                                              Authority

                                              1 Accept the product at inward good stage

                                              2 Approve the liquid metal before pouring

                                              Chemist

                                              Responsibility

                                              1 Charge calculation

                                              2 Inspection of incoming materials

                                              3 Mechanical testing

                                              4 Housekeeping in the related areas

                                              Authority

                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                              Manager

                                              63

                                              Marketing and Administration Officer

                                              Responsibility

                                              1 Delivery challan cum invoice preparation with its related activities

                                              2 Central excise formalities and related activities

                                              3 Cash handling

                                              4 Upkeep and maintenance of the following records

                                              Authority

                                              1 Purchase stationery

                                              2 Co-ordinate with central excise department on behalf of the company

                                              Supervisory Moulding

                                              Responsibility

                                              1 Allocate the work for the workers based on planning

                                              2 Arrangements for production of moulding core as per planning and documented

                                              procedures

                                              3 Inspection of pattern and core box before and while production

                                              4 Ensure correct mixing of sand as per procedure

                                              5 To maintain a clean and neat working environment

                                              Authority

                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                              Supervisor Maintenance

                                              Responsibility

                                              1 General house-keeping in all area

                                              2 Attending machine break down

                                              3 Arrangement for lining preparation

                                              64

                                              Authority

                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                              consent with the directors

                                              Supervisor Inspection

                                              Responsibility

                                              1 Inspection of castings in all stores

                                              2 Final clearance of castings before dispatch

                                              Authority

                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                              Purchase Officer

                                              Responsibility

                                              1 Local purchase

                                              2 Cash purchase

                                              3 Out station purchase follow up as and when assigned

                                              4 Attending bank work

                                              Authority

                                              1 Authorized to procure material from approved supplier in consent with Director

                                              (commercial)

                                              65

                                              Cashier Steno cum Typist

                                              Responsibility

                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                              2 To prepare letterspayment reminders at defined intervals

                                              3 To maintain petty cash book daily

                                              Authority

                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                              2 Procure postal stamps and revenue stamps for office use

                                              The responsibilities and authorities of Management Representatives include the following

                                              a) Coordinating for the implementation and maintenance of the quality management

                                              system with other head of the departments in the company

                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                              documented procedures detailed procedures and process maps

                                              c) Reporting to management on the performance of the quality management including

                                              needs for improvement through management review meetings

                                              d) Ensuring awareness of customer requirements throughout the organization

                                              System

                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                              quality control systems performance measurement systems order execution systems

                                              Inventory control systems etc

                                              Inventory Control System

                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                              India Inventories are stock of the product a company is manufacturing for sale and

                                              components that make up the product The various forms in which inventories exist in a

                                              manufacturing company are raw materials work in progress and finished goods

                                              66

                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                              no raw material and work in progress inventory

                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                              inventory control technique which is popularly known as FIFO method In this method raw

                                              materials which bought first will be sent to the production department first The inventory

                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                              estimating the production level for the next one-month and then it estimates the raw materials

                                              required to meet the production for the next one month If the stock of raw materials is not

                                              enough to meet the production level then it places an order for the raw materials that too one

                                              month in advance so that the production will not be affected even in case of any

                                              uncertainties

                                              Order Execution System

                                              The company receives the purchase order from its customer The purchase order may be in

                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                              orders lies with the Managing Director As and when required Managing Director shall take

                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                              review of contract

                                              The following are the various steps taken by the organization to execute a purchase order

                                              from a customer

                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                              issued to the Managing Director for study

                                              2 Managing Director shall study the technical and commercial requirements with

                                              respect to the following

                                              Technical

                                              a Normalwitness pouring

                                              b Third party inspection

                                              67

                                              c NDT requirements

                                              d Acid Picking requirements

                                              e Previous history of the product available in computer

                                              Commercial

                                              a Rate

                                              b Delivery period

                                              c Mode of Dispatch

                                              d Mode of Payment

                                              e Payment terms

                                              f KSTCST Number of customer

                                              g Dispatch destination address and mode of dispatch

                                              h One copy is sent to customer

                                              i One copy is filled to customer wise along with purchase order

                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                              regarding technical delivery and commercial conditions

                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                              in computer

                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                              accordingly

                                              6 An order acknowledgement shall necessarily have the following details other than items

                                              grade and rate and delivery date

                                              7 After the same is cleared by the Managing Director

                                              8 The concerned production department shall have an access to order acceptance from

                                              computer

                                              9 The production department will go for producing the products as per the requirement of the

                                              customer

                                              10 The dispatch section will send the products to the customer as per their requirement

                                              68

                                              Shared value

                                              Shared values include the core values which are the essential guiding principles doctrines

                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                              and the values it will uphold in determining corporate destiny

                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                              follows

                                              1 Mission

                                              2 Corporate Objectives

                                              Serve the community around through welfare schemes

                                              In order to fulfill this shared value the Company is involving itself in many charity

                                              activities Like providing the necessities for the local schools and giving donations to

                                              charitable institutes

                                              To become a Global entity for the supply of finished Cast components in wide range

                                              of materials with highly committed and socially responsible employees

                                              The company in order to become a global entity with highly committed and socially

                                              responsible employees is putting all its efforts to make its employees skilled enough

                                              to handle any complex job To make the employees skilful the company is organizing

                                              training programs regularly The company is taking measures to create social

                                              awareness among its employees

                                              Strive towards making work environment safe and environment friendly

                                              To make the working environment safe for the employees the company has provided

                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                              is also taking measures to minimize the harm to the environment by recycling the

                                              sand and using it again for casting purpose

                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                              and supply products of high quality to the complete satisfaction of each and every

                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                              products There by achieving a sense of satisfaction among its customers The

                                              employees are made to perform the work with due concern to the quality of the

                                              69

                                              products Through its quality products the company wants to achieve leadership in

                                              market as reputed and reliable supplies

                                              Endeavoring to fulfill social responsibilities

                                              The company in order to fulfill its social responsibility has undertaken many

                                              community development projects which include donations to charitable institutions

                                              and providing necessities for local schools etc besides the company has a huge

                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                              on the environment

                                              The company is committed to the following

                                              Continual prevention of pollution reduction of waste and consumption of

                                              resources in all its operations

                                              Promote environmental awareness among all employees and ensure their

                                              participation in implementing this environmental policy at their place of work

                                              SWOT ANALYSIS

                                              70

                                              A scan of the internal and external environment is an important part of the strategic planning

                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                              Strength

                                              71

                                              1 Easy and timely availability of raw material

                                              2 The company is having expertise Human resource

                                              3 The company has equipped with latest technology

                                              4 The company has good machines for manufacturing purpose

                                              5 The company protects employees by giving safety equipments

                                              Weakness

                                              1 Lack of education among the workers in the lower cadre

                                              2 They have not given the additional facilities like cab facilities etc

                                              3 The company does not have its own products to sell It should rely heavily on

                                              customer orders

                                              4 Lack of space inside the production department

                                              5 The company more depends on the casual workforce in its production

                                              Opportunities

                                              72

                                              1 The company can expand its business in Europe which is a potential market for

                                              industrial machines

                                              2 By maintaining its quality of products the company can enter different foreign

                                              markets

                                              3 Presence of auto majors in the region especially in south India

                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                              quality of goods effectively and more efficiently

                                              Threats

                                              1 Pollution control norms laid by the government are getting stringent

                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                              With its cheap products they can kill domestic industries

                                              3 Labour incentive

                                              4 Expensive transportation cost

                                              5 Industries heavily rely on non-renewable resources These resources may get

                                              exhausted

                                              FINDING AND CONCLUSION

                                              73

                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                              FINDINGS

                                              The organization is not success in both domestic and export market to meet their

                                              demand

                                              The company is not providing proper training to their employees

                                              The company is financially sound

                                              Rising cost of raw materials

                                              Products processing facilities are not enough

                                              They should make more advertisements

                                              The name Cerebra integrated technologies limited itself stands for quality and

                                              pureness

                                              CONCLUSION

                                              74

                                              The Cerebra integrated technologies limited having the good working environment The

                                              employees are very happy to work is the Industry And this Industry is having good

                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                              strengthen their employees and also to improve the quality of life their employees

                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                              round improvement is production sales and profitability

                                              Lastly I conclude that the company is having good market for their product but also it has to

                                              give Advertisement for their product to create awareness in the minds of the customer The

                                              prospects of the company continued to be positive And also the industry has delivering

                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                              LEARNING EXPERIENCE

                                              75

                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                              what actually an organization is and how theoretical concepts are practiced in with only

                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                              However after implant training I have felt empowered with confidence to understand

                                              different management concepts in a pragmatic manner

                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                              MBA I also came across real problems faced by organization in technology human

                                              resources etc and the way in which the management tackled those problems

                                              During this implant training I realized that management is a backbone of every organization

                                              and without which every activity of organization will go haywire

                                              I came to know the importance of Management Information System [MIS] in the

                                              organization and how it assists the management in every aspect of its business and how it

                                              helps the management in the process of decision-making

                                              I came to know how communication acts as an important tool for the smooth functioning of

                                              the organization and how we should communicate on different channels and with different

                                              grades of peoples

                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                              finance department I came to know the importance of finance department and I came to

                                              know the different tools they use to have a control over the liquidity position of the company

                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                              staffing directing controlling and decision-making I came to know about the rules

                                              regulation policies and procedures of the company and to what extent employees are

                                              following the rules and regulation laid down by the management I came to know about the

                                              punitive actions taken by the management against the individuals who breaks the rules and

                                              regulation of the company

                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                              support and team spirit

                                              76

                                              In training also helped me in knowing the importance of group effort when compared to

                                              individual effort in organization In addition importance of human relations was known

                                              which helps the management getting the things done through its employees

                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                              help in my career It is about the working environment about dealing with the employees

                                              about the attitude required to sustain in an organization and so on

                                              In total I am very much benefited with this implant training Once again I thank the

                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                              continuous guidance to make this project work successful

                                              77

                                              BIBLIOGRAPHY

                                              The companyrsquos Reports are

                                              Quality Assurance Report

                                              Production Report

                                              Finance department Report

                                              Marketing department Report

                                              WEBSITE

                                              wwwcerebracomputerscom

                                              wwwwikipediacom

                                              Financial report - Financial section in Cerebra integrated technologies limited

                                              TEXT BOOKS

                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                              Edition) Pearson Education

                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                              Methods (8th Edition) Tata McGraw Hill

                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                              Edition) Tata McGraw-Hill

                                              BOOKS

                                              Company Magazines

                                              Hand books Catalogue Journals amp Reports

                                              78

                                              • The future of any Company depends on its ability to-
                                              • Responsibility and Authority
                                              • Managing Director
                                              • Responsibility
                                              • Authority
                                              • Director (Commercial)
                                              • Responsibility
                                              • Authority
                                              • Manager Accounts
                                              • Responsibility
                                              • Authority
                                              • Assistant Manager of Quality Assurance
                                              • Responsibility
                                              • Authority
                                              • Supervisory Moulding
                                              • Responsibility
                                              • Authority
                                              • Supervisor Maintenance
                                              • Responsibility

                                                Title Philips GEM and Philips emerald

                                                Purpose

                                                The work instruction is applicable in cerebra integrated technologies ltd

                                                Responsibility

                                                All associates technical engineers and quality staffs are responsible for carrying out this quality

                                                Precautions

                                                Ensure operator wear heal strap or write strap and grounded while performing the quality

                                                Procedure

                                                1 Ensure machine is free from dust partials

                                                2 Ensure machine is set as per prescribed parametersrsquo by process team

                                                3 Ensure daily PML preventive maintains is done at the begin of the shift

                                                4 Clear the components reject in provided in the machine on daily basis

                                                5 Any feeders issues are found identity the same and report to the concern person

                                                6 Switch off the machines when not in use

                                                Title Pre reflow instruction

                                                24

                                                Purpose

                                                The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                                during the PCBA assembly

                                                Scope

                                                This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                                technologies limited

                                                Responsibility

                                                All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                                this activity

                                                Safety perception

                                                a Ensure all concerned associates wearing wrist strap and grounded properly

                                                b Store the pub assemblies in a antistatic bins trays or magazine

                                                Procedure

                                                Perform the inspection activity and check for

                                                a Alignment of the components

                                                b Missing components

                                                c Orientation of the components

                                                d Role of the components

                                                e Mount manual placement components if any ensure nearby components are not disturbed

                                                while manual maintaining

                                                Process of qualification for reflow soldering

                                                25

                                                1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                                prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                                paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                                80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                                the good solder print Then more the predetermined no of PCBs for screen printing record

                                                the set parameter

                                                2 Place the SMD components using topaz and emerald pick and place machine using

                                                correct program to operate the machine be for work instruction

                                                3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                                the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                                and record the temp profile

                                                4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                                process SMD inspection work sheet

                                                5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                                defects is within control limit and if there is no problems then the process is qualified

                                                TITLE POST REFLOW INSPECTION

                                                26

                                                PURPOSE

                                                The purpose of this WI is to give the details of performing post reflow inspection in post

                                                reflow inspection stage

                                                SCOPE

                                                This work instruction is applicable in cerebra integrated technologies ltd

                                                Responsibility

                                                All associates technical engineers and quality staffs are responsible for carrying out this

                                                activity

                                                Precautions

                                                Ensure operator wear wrist strop and grounded while performing the activity

                                                Procedures

                                                27

                                                1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                                2 Ensure operators perform inspection activity as per relevant documents like BOM

                                                [bill of material] Pedro or reference cards if available

                                                3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                                NCM [non-conformance material] area for rework

                                                4 Ensure operator performs inspection through magnifier only

                                                5 And inspection the PCB a for following defeats

                                                Components value

                                                Components alignment amp Orientation

                                                Missing components tomb stone amp solder-balls

                                                Extra components amp bridging

                                                CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                                GOVERNMENT

                                                Bharat sanchar nigam limited

                                                Railways

                                                ONGC

                                                NIO

                                                High courts

                                                Post offices

                                                CPWD

                                                IGCAR

                                                PUBLIC SECTOR UNITS

                                                ITI LIMITED

                                                HAL

                                                28

                                                NAL

                                                BHEL

                                                BEML

                                                BEL

                                                ECIL

                                                CMC

                                                OTHER MAJOR CUSTOMERS

                                                KIOCL

                                                VXL Instruments

                                                Dickenson fowler ltd

                                                KMF LTD

                                                Stump vision

                                                B-commerce Info system

                                                Indian-Dept of Industries KSSIDC

                                                CORPORATE

                                                Pidilite Industries

                                                Lucent

                                                Alcate

                                                Trent limited

                                                Thermax

                                                BPL

                                                OTIS Group

                                                Siemens

                                                LampT

                                                Himalaya Drugs

                                                BANKS

                                                Bank of India

                                                29

                                                Reserve Bank of India

                                                Canara Bank

                                                Union Bank of India

                                                Allahabad Bank

                                                UCO Bank

                                                Vysya Bank

                                                Infrastructure Management

                                                As Enterprises scale their IT infrastructure to support business growth managing global

                                                networks database applications becomes a herculean task which can over whelm internal

                                                resources

                                                Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                enterprise It Infrastructures enable clients to

                                                Reduce the total cost of IT operations

                                                Focus limited IT resources on core business activities

                                                Rationalize IT staffing costs

                                                Optimize IT assets utilization

                                                Facilitate service delivery

                                                Improve uptime

                                                HARDWARE

                                                Contract Manufacturing EMS

                                                30

                                                Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                inspection amp quality control

                                                Cerebra help companies to choose correct method of contract manufacturing to save money

                                                time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                that the customer is able to deliver world products to its customers

                                                Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                Computing solutions

                                                Cerebra are one of the well known brands for personal computers servers laptops amp

                                                workstations Cerebra range of products that cover entire IT requirements of its customers

                                                Cerebra are able to offer end to end solution companies IT requirements

                                                Desktop PCrsquos

                                                Notebook

                                                Servers

                                                Networking

                                                E-Waste Recycling Facility

                                                Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                players in this world which has huge potential not only in terms of generating huge revenues

                                                amp profits for the company amp its share holders but also wants to contribute in big way the

                                                green environment issues that have taken off cerebra recognize that it would be a big social

                                                responsibility to truly set up a world class e-waste facility

                                                In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                sin 3 phases

                                                31

                                                a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                Indiarsquos largest recycle facility

                                                b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                plants

                                                c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                Cerebra have approached this partnership to provide technical amp Management

                                                consultancy

                                                1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                2) Salvage components amp sell it back to the manufacturers concerned

                                                3) Fully integrated e-waste management amp base metal recycling

                                                4) PGM recovery amp its refining processes

                                                5) Waste management at sources

                                                6) Total support in scrap handling collection transport documentation shipping amp

                                                [export] amp other areas

                                                7) 100 recycling of all collected e-waste [zero land fill]

                                                8) World class security system

                                                9) Integrated EHS system [ISO amp OHSAS standard]

                                                10) Web-based trading services amp accessibility

                                                11) Logistics amp warehousing facility worldwide

                                                12) Technical advice on plant layout

                                                13) Training of technical personnel

                                                14) Commissioning of day to day operations amp

                                                15) Market support

                                                SOLUTIONS

                                                32

                                                Cerebra specialize in the outsourced product development application software development

                                                and offshore software outsourcing services in the enterprise and mobility areas We work

                                                specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                enhancement into the wireless and enterprise domains

                                                bull Setting up a dedicated off-shore development center

                                                bull Offshore product development services

                                                bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                bull SCM CRM Enterprise integration

                                                We provide solutions for a dynamic environment where business and technology strategies

                                                converge Our approach focuses on new ways of combining IT innovation in existing

                                                business framework and also to leverage the clients existing IT infrastructure The activities

                                                under this area of offerings are

                                                bull Mobile Strategy formation

                                                bull Infrastructure Design

                                                bull Application Development

                                                bull Data Synchronization

                                                bull Enterprise Intranet on the move

                                                Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                solutions

                                                bull LBS for content distribution

                                                bull Logistics ndash last mile delivery

                                                bull Bluetooth based content and coupon management

                                                bull SCMCRM for retail houses including a mobileweb based POS

                                                bull on field Sales and Support

                                                bull RFIDBarcode integration for asset and inventory tracking

                                                Achievements amp Awards

                                                33

                                                The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                14000 for pollution standard

                                                ORGANISATIONAL STRUCTURE

                                                34

                                                An organizational structure defines how job tasks are formally divided grouped amp co-

                                                ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                complete Picture about the organization The structure of an organization plays a significant

                                                role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                smooth intertwining of employees amp communication systems The organization adopts

                                                different structural pattern at different stages of its lifecycle The form of an organization that

                                                is evident in the way divisions departments functions amp people link together amp interact

                                                Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                may be represented by an organization chart The complexityrsquos structure is often proportional

                                                to its size amp its geographic dispersal The traditional organization structure for many

                                                businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                BASIC ORGANIZATION STUCTURE

                                                An organization is a social entity composed of two or more persons who work together

                                                towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                essential that a formal structure of reporting amp control be established among the different

                                                members of organizationhelliphellip

                                                35

                                                ORGANISATION CHART

                                                CHAIRMAN

                                                The above organization structure shows the following points

                                                36

                                                BOARD OF DIRECTORS

                                                MANAGING DIRECTOR

                                                EXECUTIVE DIRECTOR

                                                DYGENRAL MANAGER

                                                MANAGER-PERSONNAL amp ADMINISTRATION

                                                MANAGER- PRODUCTION MAINTENANCE

                                                MANAGER- DESIGNQC TRANSPORT

                                                MANAGER PROJECT SECURITY amp VIGILANCE

                                                MANAGER- PURCHASE STORES COMPUTER VACANT

                                                MANAGER MARKETING

                                                FINANCE MANAGER IC

                                                DYMANAGER TPS

                                                DYMANAGER QCTESTING

                                                ASSTENGINEER- PURCHASE amp STORES

                                                ASSTENGINEER- MAINTENANCETRANSPORT

                                                ASSTENGINEER-TPS

                                                ASSTENGINEER-TPSWINDING

                                                ASSTENGINEER- QUALITY CONTROL

                                                ASSTENGINEER- QUALITY CONTROL

                                                1) Hierarchy relationship between different department members

                                                2) Participative management

                                                3) Cooperative work culture

                                                4) Standardized of polices

                                                5) Decentralized decision making system provided that some exceptions-

                                                Valuable amp economical decisions are taken by top level management only So it is

                                                centralized decision making

                                                In all major decisions will be taken from board of directors they have full control over the

                                                administration they will control the executive and general managers these board of directors

                                                are selected by SAIL But the general manager of will have full control over the deputy

                                                managers of project HRD production and material departments

                                                These deputy managers will have full control over their respective area and they have a right

                                                to take minor decisions regarding over their respective area

                                                37

                                                FUNCTIONAL AREAS

                                                PRODUCTION DEPARTMENT

                                                HUMAN RESOURCES DEPARTMENT

                                                MARKETING DEPARTMENT

                                                FINANCE DEPARTMENT

                                                Production Department

                                                Production department performs the function of producing finished goods from the basic raw

                                                materials The manufacturing is headed by a group head whose main objective is to plan

                                                execute co-ordinate and control all production activities with available resources inputs

                                                equipment and facilities

                                                Objectives

                                                1 To ensure direct and co-ordinate the activities

                                                2 To ensure Quality Output

                                                The Main functions of this Department are as follows

                                                1 Procure the Raw materials

                                                2 Store the Raw materials which are procured

                                                3 Process the raw materials which are procured in the production and to turn them into

                                                finished goods

                                                4 In addition not to stop in any circumstances but only to perform round the clock and

                                                round the year

                                                38

                                                DIRECTOR

                                                PERSONNEL MANAGER

                                                Human Resource Department

                                                The personnel department is one of the most important functional departments in every

                                                organization Only with the help this department the organization can make efficient use of

                                                the available work force for providing the desired product to the customer with desired

                                                quality and reasonable price at the right time

                                                Department Structure

                                                The Personnel Manager is responsible for carrying out all the personnel management work

                                                like recruitment selection training performance appraisal promotion wages and salary

                                                employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                from the Managing Director whenever necessary

                                                The future of any Company depends on its ability to-

                                                Train and upgrade skill sets of its employees

                                                Extract and retain talent

                                                Robust performance appraisal and reward system

                                                Manage and full fill expectations

                                                Evolve performance parameters with respect to key result areas

                                                39

                                                HUMAN RESOURCE DEVELOPMENT

                                                Resource is any means of supply which can be drawn on when necessary To develop means

                                                to grow mature and make progress in the desired direction Developing a human being in to

                                                a resource means making him or her into a person of resourcefulness initiative wittedness

                                                cleverness talent and ability

                                                Human Resource Development is considered to be a super specialty of HRM It is a process

                                                by which the employees of an organization are helped in planned and continuous manner to

                                                acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                their present functions or expected future voles

                                                HRD is a process which is geared towards developing the general enabling capabilities of

                                                employees as individuals so that they can discover and exploit their own inner potential for

                                                their own and or organization development purposes HRD strives to develop an

                                                organizational culture where superior subordinate relationships team different sub units are

                                                strong and contribute to the organizational health dynamisms and pride of employees

                                                Training programs are as follows

                                                FRESH ENTRANTS

                                                Induction and orientation

                                                COMPETENCE ENHANCEMENT

                                                Technical

                                                Multi skill training

                                                Managerial

                                                SPECIFIC AREA

                                                Safety

                                                Environment

                                                Cost control and deduction

                                                Quality

                                                EXTERNAL TRAINING

                                                OTHER AREAS

                                                Hindi training

                                                40

                                                GOALS OF HRD

                                                Development of individual capacity

                                                Development of competitive in relations job being performed

                                                Development of corporate approach

                                                Development interpersonal relationship

                                                Development of overall organization culture

                                                Role of HRD

                                                Human resources planning

                                                Human resources accounting

                                                Human resources allocation and role planning

                                                Human resources training and development

                                                Human resources maintenance

                                                Climate development of HRD

                                                Activities of HRD

                                                Training need identification

                                                Training needs assessment

                                                Training needs justification

                                                Budgeting and controlling of cost

                                                Selection of learning process

                                                Planning designing conducting the training procedure

                                                Evolution of program through the trainee and feedback records

                                                41

                                                Training Objectives

                                                To help the trainee

                                                To improve knowledge skill attitude amp performance

                                                To develop competence to increase productivity

                                                To prepare for greater responsibility

                                                To improve interpersonal relationship

                                                To equip with modern tools amp techniques of to harness best of the human resources

                                                and maintains industrial harmony

                                                Modern how to develop self and his subordinates

                                                Recruitment sources

                                                This company considers both internal and external sources for recruitment Internal sources

                                                include the employees who are already on the payroll Whenever any vacancy occurs

                                                somebody within the organization with necessary qualification is promoted to that job

                                                External sources are obtained by giving advertisements in state and local newspapers

                                                Recruitment

                                                It is the process of searching for prospective employees and stimulating them to apply for

                                                jobs in the organization so that the right person for accomplishing organization and

                                                departmental objectives will fill up organization vacancies

                                                In order to ensure that the right type of persons are available to the concern in the right

                                                number at the right place the following steps are taken

                                                The candidate will be given an application form through which the Personnel Manager can

                                                come to know about the candidate with respect to the following

                                                Educational qualification

                                                Experience

                                                Skills possessed by the candidate

                                                Salary expecting

                                                42

                                                Screening of Applications

                                                Interview

                                                Physical Examination

                                                Placement

                                                Selection

                                                The intention of the selection process is to choose the best-qualified and suitable candidate

                                                for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                most suitably perform the given job

                                                The selection procedure is essentially a series of steps through which additional information

                                                is secured about the applicant at any stage the candidate may be rejected due to non-

                                                compatibility Therefore selection is actually a negative process of rejecting the unit

                                                candidates

                                                The selection procedure followed by the company is as follows

                                                Training and Development

                                                The company gives only on-the-job training Usually on-the-job methods of training are as

                                                follows

                                                Job rotation

                                                Coaching

                                                Job instruction

                                                Committee assignments

                                                43

                                                After the selection of candidates the candidates will be given on-the-job training in an

                                                organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                requirement of the company then the candidate is selected as an employee for the company

                                                This period of 1 year is known as the probationary period for the candidate When the

                                                performance of the candidate is unsatisfactory then the company will provide further training

                                                to the candidate to make him fully equipped to work in the organization

                                                Safety of the Employees

                                                1 Safety shoes will be given to every shop floor employee once in 6 months

                                                2 Safety uniform will be given to every shop floor employees

                                                3 Pairs of uniform will be given once in a year

                                                4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                group insurance as well

                                                5 Every employee in the organization will be medically examined once a year

                                                Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                1st shift-----------------------------6am to 2pm

                                                2nd shift----------------------------2pm to 10pm

                                                Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                Wages

                                                Wages in the wide sense mean any economic compensation paid by the employer under some

                                                contract to his worker for the services rendered by him

                                                In this company the wages are fixed according to the government norms At the time of

                                                appointment the company fixes the wages which is higher than the government norms After

                                                a certain period the wages will be fixed according to the experience of the worker

                                                44

                                                Absenteeism

                                                An absentee is a person who habitually stays away from the job There are several causes for

                                                absenteeism which are as follows

                                                Maladjustment with the working condition

                                                Industrial fatigue

                                                Alcoholism

                                                Low level of wages

                                                Family problems

                                                Unhealthy working conditions

                                                Unsound personnel policies

                                                The company follows a procedure with respect to absenteeism If the worker is frequently

                                                absent show cause notice is given If the absence is continued by the worker maximum

                                                three-show cause notices are given If the absence is continued then the company will issue a

                                                charge sheet If the absence is further continued the management conducts an in-house

                                                enquiry During the enquiry the management decides as to whether the worker should

                                                continue in his job or not

                                                Performance appraisal

                                                Production head or Works Manager will give the questionnaire to the employees working in

                                                the production department and based on their answers for the questions the ranking will be

                                                given for each worker and depending upon the rank the worker will be put in the certain

                                                position

                                                If any worker scores less marks then he will be made to work hard and achieve the goal

                                                They will tell him his weakness and strengths in the particular field and motivate him to

                                                achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                45

                                                Promotion

                                                In this company the promotion is given based on seniority-cum-merit The management will

                                                also take the following considerations while promoting an employee

                                                Behavior of the worker

                                                Attendance of the worker

                                                Efficiency of the worker

                                                46

                                                Marketing Department

                                                The marketing department performs marketing activity by supplying the products to the

                                                customers within the mentioned time and the product is transferred to the domestic customers

                                                by the road transportation and overseas customers by means of ships

                                                Marketing Channels

                                                Marketing channel decisions are among the most critical decisions facing marketing The

                                                channels chosen intimately affect all other marketing decisions

                                                As the company is a manufacturing concern it undertakes the following type of marketing

                                                channels

                                                The company gets order directly from its customers and it directly delivers the finished

                                                products to its customers as it has producer-customer type of marketing channel

                                                Marketing Strategies

                                                Usually the Company follows the following marketing strategies

                                                Quick delivery

                                                Better quality

                                                Service after sales

                                                47

                                                CUSTOMERS

                                                COMPANY

                                                Marketing Segmentation

                                                Market segmentation means dividing the market into different segments or sectors In this

                                                company market segmentation is made on the basis of components

                                                Packaging

                                                Packaging is normally not done for rough castings unless it is specified by the customer in

                                                which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                are packed in the boxes

                                                Handling of customer complaints

                                                The details of customersrsquo complaints corrective action taken etc shall be

                                                recorded on corrective action report and a copy shall be sent to the customer

                                                Whenever possible customer confirmation is obtained

                                                Managing Director shall forward the same to the Manager-Quality control for the

                                                investigation

                                                Based on the result of investigation the complaints are bifurcated as Genuine

                                                Casual complaints

                                                All genuine complaints are thoroughly investigated and a suitable corrective and

                                                preventive action is taken recorded and given to the concerned department for

                                                further action

                                                All casual complaints from the customer are informed accordingly

                                                The managing director shall receive complaints from the customers A complaint

                                                number is allotted and an acknowledgement is sent to customers

                                                Records

                                                The following records shall be maintained by marketing department

                                                1 Enquiries and Quotation

                                                2 Purchase orders from customer and its Amendments

                                                3 Verbal order

                                                4 Order Acceptance

                                                5 Delivery challen cum Invoice

                                                48

                                                Finance Department

                                                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                pool of funds These funds come from a variety of sources investors or shareholders

                                                creditors who lend in money and past earnings retained in business Funds provided from

                                                these sources are committed to a number of uses Fixed assets used in production of a product

                                                or service inventory used in production of marketable goods cash and securities used for

                                                transaction and liquidity purposes

                                                The sales of the company are accompanied with sales bills which are generated from

                                                computer The terms of sales varies from 30 days 60 days and for few customers the

                                                document is sent through Bank for payment

                                                The export sales are against payment through Bank with a credit period of 45 days from the

                                                date of shipment

                                                The purchase of raw materials component parts and consumables are affected against a credit

                                                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                day of the month irrespective of the material receipt date

                                                Department Structure

                                                DIRECTOR COMMERCIAL

                                                FINANCE MANAGER

                                                CASHIER STENO TYPIST

                                                The main functions of Finance Department are as follows

                                                1 Making the payment as salary to the employees

                                                2 Meeting the manufacturing expenses of the organization

                                                3 Preparing financial statement of the organization

                                                4 Maintaining the liquidity position of the company

                                                5 Helping the management in taking financial decision

                                                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                7 Making payments to the suppliers

                                                8 Receiving receipts from the customers

                                                49

                                                Accounting Procedure

                                                The company follows cash and credit basis of accounting of its income and expenditures

                                                The income of the company is fo0rm sale of castings development of patterns for new items

                                                and by sale of bye products The major expenditures are power charges manufacturing

                                                expense labour raw materials and consumable spares administrative and selling expense

                                                interest

                                                The following are the books and records maintained by cerebra integrated technologies

                                                Limited

                                                Subsidiary BooksRecords

                                                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                the material by store and counter signed by the quality Assurance Department the necessary

                                                entries are made in the registrar

                                                Customer RegisterBill Register

                                                This register is maintained to keep track of the sales made to each and individual customer

                                                The follows are maintained customer wise and the detail of invoice number and date and

                                                value with cumulative value is maintained in the register This register also helps to make

                                                follow up for payment The entries in the register are made immediately after the invoice is

                                                generated from the computer

                                                The receipt of payment against each customer and invoice is also entered in the register to

                                                enable to know the balance outstanding customer wise

                                                Salary advance register

                                                This register is maintained to know the advance outstanding employee wise Immediately

                                                after issue of advance the necessary entries are made in this register Similarly after receipt

                                                of advance through slips the entries are made in this register to know the exact balances of

                                                advance employee wise

                                                50

                                                Customer Rejection Register

                                                This register is maintained to keep track of customer rejection of castings

                                                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                rejection register where in the details of rejection via invoice number grade quantity and

                                                weight value excise duty sales tax and forwarding are made

                                                Books of Accounts

                                                Petty Cash Book

                                                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                the Director and then necessary entries are made in the books through computer

                                                The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                received from whom amount in words and figures If the payment is made above Rs500-

                                                necessary signatures should be taken on affixing rupee one revenue stamp

                                                Bank book

                                                Since the company has availed cash credit and bill discounting facility from bank two

                                                separate bank books for cash credit and bill discounting are maintained

                                                The receipt of payment through chequedemand draft and payment through chequedemand

                                                draft is maintained in the register The balance of the book should tally with the balance in

                                                the books of accounts maintained in a computer

                                                In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                the over draw amount against the discounted bills necessary credit entries are made in the

                                                register to arrive at the actual balance against the sanctioned working capital

                                                51

                                                General ledger

                                                This ledger gives the details of transactions effected by the company at any point of time The

                                                receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                respective accounts in the general ledger This ledger should be updated on day to day basis

                                                to know the actual balance of each account The trail balance and receipt and payment are

                                                made at each month end which should necessarily tally The profit and loss account is also

                                                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                yearly or yearly

                                                Inventory management

                                                Inventories constitute the most significant part of current assets of a majority of companies

                                                in India Inventories are stock of the product a company is manufacturing for sale and

                                                components that make up the product The various forms in which inventories exist in a

                                                manufacturing company are raw materials work in progress and finished goods

                                                A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                While retail or wholesale firm will have a very high level o finished goods inventories and

                                                no raw material and work in progress inventory

                                                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                of inventory control technique which is popularly known as FIFO method In this method

                                                raw material which bought first will be sent to the production department first

                                                Cost of production

                                                The following items determine the cost of production of the product

                                                Price of raw materials

                                                Labour costs

                                                Other production costs

                                                Market condition

                                                52

                                                Mode of Payment

                                                1 Advance Payment

                                                The firm takes an advance payment of 20 to 25 of price from the new customers

                                                2 Credit

                                                The firm gives credit facility to its old customers which is secured by the following

                                                - Invoice performance credit

                                                - Letter of credit

                                                53

                                                CERBRA INTEGRATED

                                                TECHNOLOGIES LIMITED

                                                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                54

                                                Particulars 30-9-2010 30-9-2009

                                                INCOME

                                                Sales amp Services 588808535 503398844

                                                Other Income 8458654 1291991

                                                TOTAL 597267189 504690834

                                                EXPENDITURE

                                                Materials 565924569 471247636

                                                Manufacturing amp Administration Expenses 15640011 16247496

                                                Marketing Expenses 249660 127791

                                                Interestamp Financial Charges 248640 382737

                                                Depreciation 1588627 2055635

                                                TOTAL 583651507 490061295

                                                Profit Before Extraordinary Items 13615681 14629539

                                                Profit [loss] Before Taxation 13615681 14629539

                                                Provision for Taxation

                                                MAT 2524347 (1894)

                                                Profit[loss] after tax transferred to balance 11091334 14631433

                                                Sheet

                                                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                55

                                                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                Sources of funds

                                                Share Holderrsquos Funds 159555820 150740820

                                                Share Application Money 29211000 5643501

                                                Reserves amp Surplus 242157224 242157224

                                                Minority interest 334875 ------

                                                Grand Total 431258919 398541545

                                                Application of funds

                                                Fixed Assets

                                                Gross Block 46078186 46259057

                                                Less Depreciation 28342562 26103945

                                                Net Block 17735625 20155113

                                                Deferred Tax Assets 63249 ----

                                                Investment cost 2000 2000

                                                Current Assets Loans amp Advances

                                                Sundry Debtors 318650954 337538013

                                                Cash amp Bank Balance 12439646 9113641

                                                Loans amp Advances 114671053 45651808

                                                445761654 392303462

                                                Less Current Liabilities amp Provisions

                                                Current Liabilities 293343081 290079690

                                                Provisions 2810681 1999

                                                Net Current Assets 149607892 102221773

                                                Profit amp loss Account 263850154 276162659

                                                Grand Total 431258919 398541545

                                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                late 1970s to help managers address the difficulties of change The model shows that

                                                organizational immune systems and the many interconnected variables involved make change

                                                complex and that an effective change effort must address many of these issues

                                                simultaneously This is often a daunting managerial challenge

                                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                (subordinate goals) Skill

                                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                Richard defines that it was because of these factors the Japanese companies excelled over

                                                American firms A very important feature of this Model is that McKinsey consultants in their

                                                studies of several firms have extensively tested it

                                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                major premise of the model is that many performances related issues are rooted among the 7

                                                factors outlines This study is important from a strategic marketing Organizational

                                                performances related issues are rooted among the 7 factors outlines These 7s are

                                                interconnected aligned and working together in high performing organizations

                                                56

                                                Structure

                                                The organizational structure of the company is based on the functional departments and the

                                                decision taken from top-level management of the company For analyzing and for taking

                                                decision the top management will consult the functional managers performance of various

                                                tasks in departments will be assigned to its functional head

                                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                associated information that shows who reports to whom and how tasks are both divided up and

                                                integrated

                                                Skill

                                                Usually in a foundry Industry two types of skills are required They are as follows

                                                1 Administrative skills

                                                2 Technical skills

                                                Administrative Skills

                                                Administrative skills are those skills which are very much necessary for office staff It

                                                involves managing the resources of the organization Cerebra integrated technologies limited

                                                is doing everything to impart these skills in its employees When the candidate is selected he

                                                will be given an on-the-job training for about 1 year and also training in each department to

                                                make the candidate familiar with the organization Every month a training program will be

                                                conducted wherein personalities having expertise in various fields give lectures

                                                Technical Skills

                                                Technical skills are those skills which are directly concerned with the production Shop-

                                                floor employees are expected to possess these skills to carry out the production activity

                                                smoothly

                                                In Cerebra integrated technologies limited they give more importance to technical

                                                knowledge than educational qualification

                                                57

                                                Different training programs are conducted to impart technical skills among employees When

                                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                the company gets its employees trained by external training agencies Guest lectures are

                                                arranged once in a month to help the employees update their knowledge with the industry

                                                level

                                                Cerebra integrated technologies limited continuously monitors the performance of the

                                                employees of various departments and identifies the training needs to be given for employees

                                                and for enhancing the skills of the employees

                                                Style

                                                The company follows a centralized system of decision-making Only the top management

                                                takes the decisions and the suggestions of the lower level employees are taken into

                                                consideration

                                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                purchasing activity as the parameter When the raw materials for production are out of stock

                                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                approach

                                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                comes to decision making Only the persons who are in higher authority take decisions about

                                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                management For eg While taking decisions regarding purchase only the MD and Director

                                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                material and tenders The higher authorities do everything There is no participative

                                                approach and most of the employees have no or very little knowledge about all the aspects of

                                                the companyrsquos administration

                                                58

                                                Strategy

                                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                followed by systematic action and allocation of resources to achieve corporate goals

                                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                competition through its quality products with reasonable price To price their products

                                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                                waste elimination

                                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                advance before starting production activity By using the good quality of raw materials the

                                                company can produce quality output without any damages or cracks in the castings Thus

                                                reducing the wastage

                                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                Ie by carrying out the production activity according to the procedure and under watchful

                                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                commit any wrongdoing

                                                Staff

                                                Responsibility and Authority

                                                The company has defined responsibilities and authorities in order to facilitate effective

                                                implementation of quality management and these are communicated to relevant persons in

                                                the organization

                                                59

                                                Managing Director

                                                Responsibility

                                                1 Overall control of the company

                                                2 Ultimate responsibility for product quality

                                                3 Responsibility for customer satisfaction

                                                4 Responsibility for marketing

                                                5 New product development and process improvement

                                                6 Growth and profit

                                                Authority

                                                1 Approve quality assurance manual

                                                2 Interact with customers

                                                3 Approve capital goods

                                                4 Release the product whenever there is ambiguity

                                                5 Disposal of non-conforming products

                                                6 Sign cheque

                                                Director (Commercial)

                                                Responsibility

                                                1 Responsible for purchasing and supplier development

                                                2 Financial management including cash flow management

                                                3 Responsible for storersquos management

                                                4 Administration and personnel management

                                                5 Functions of managing director in his absence

                                                Authority

                                                1 Sign the purchase order

                                                2 Sign cheques

                                                3 Prepare the yearly budget and follow up

                                                4 Interact with statutory bodies and maintain records

                                                60

                                                Works Manager

                                                Responsibility

                                                1 Overall responsibility for production planning and control

                                                2 Overall responsibility for pattern equipment and product quality

                                                3 Safety and house-keeping of entire company

                                                4 Upkeep of all equipment

                                                5 Process improvement and productivity

                                                6 Training of production and quality control personnel

                                                7 Upkeep of relevant records

                                                Authority

                                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                reaching customer on time

                                                2 Introduce new production methodsmaterial to improve productivity and quality

                                                Manager Maintenance

                                                Responsibility

                                                1 Monitor and control the activity of the administration office

                                                2 Upkeep of statutory records

                                                3 Make payment to suppliers on due date

                                                4 Housekeeping in respective areas

                                                Authority

                                                1 Prepare and send chequesDDrsquos

                                                61

                                                Manager Accounts

                                                Responsibility

                                                1 Account all the vouchers and bills after acceptance from stores

                                                2 Maintain books of accounts

                                                3 Update all the accounts regularly

                                                4 Prepare financial statement at defined intervals

                                                5 Update the salary advance register

                                                6 Housekeeping in respective areas

                                                Authority

                                                1 Enter accounts data into the computer

                                                2 Raise debitcredit notes

                                                3 Issue stamped receipts for the payment received

                                                Assistant Manager Quality Control

                                                Responsibility

                                                1 NDT inspection

                                                2 Inspection of castings in first second and final stage

                                                3 Upkeep of related records

                                                4 Housekeeping in respective department

                                                Authority

                                                1 Authorized to inspect and release the product for next stages

                                                62

                                                Assistant Manager of Quality Assurance

                                                Responsibility

                                                1 Incoming and in-process inspection

                                                2 Overall responsibility of calibration of EMTE

                                                3 Training of quality assurance personnel

                                                Authority

                                                1 Accept the product at inward good stage

                                                2 Approve the liquid metal before pouring

                                                Chemist

                                                Responsibility

                                                1 Charge calculation

                                                2 Inspection of incoming materials

                                                3 Mechanical testing

                                                4 Housekeeping in the related areas

                                                Authority

                                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                Manager

                                                63

                                                Marketing and Administration Officer

                                                Responsibility

                                                1 Delivery challan cum invoice preparation with its related activities

                                                2 Central excise formalities and related activities

                                                3 Cash handling

                                                4 Upkeep and maintenance of the following records

                                                Authority

                                                1 Purchase stationery

                                                2 Co-ordinate with central excise department on behalf of the company

                                                Supervisory Moulding

                                                Responsibility

                                                1 Allocate the work for the workers based on planning

                                                2 Arrangements for production of moulding core as per planning and documented

                                                procedures

                                                3 Inspection of pattern and core box before and while production

                                                4 Ensure correct mixing of sand as per procedure

                                                5 To maintain a clean and neat working environment

                                                Authority

                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                Supervisor Maintenance

                                                Responsibility

                                                1 General house-keeping in all area

                                                2 Attending machine break down

                                                3 Arrangement for lining preparation

                                                64

                                                Authority

                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                consent with the directors

                                                Supervisor Inspection

                                                Responsibility

                                                1 Inspection of castings in all stores

                                                2 Final clearance of castings before dispatch

                                                Authority

                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                Purchase Officer

                                                Responsibility

                                                1 Local purchase

                                                2 Cash purchase

                                                3 Out station purchase follow up as and when assigned

                                                4 Attending bank work

                                                Authority

                                                1 Authorized to procure material from approved supplier in consent with Director

                                                (commercial)

                                                65

                                                Cashier Steno cum Typist

                                                Responsibility

                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                2 To prepare letterspayment reminders at defined intervals

                                                3 To maintain petty cash book daily

                                                Authority

                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                2 Procure postal stamps and revenue stamps for office use

                                                The responsibilities and authorities of Management Representatives include the following

                                                a) Coordinating for the implementation and maintenance of the quality management

                                                system with other head of the departments in the company

                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                documented procedures detailed procedures and process maps

                                                c) Reporting to management on the performance of the quality management including

                                                needs for improvement through management review meetings

                                                d) Ensuring awareness of customer requirements throughout the organization

                                                System

                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                quality control systems performance measurement systems order execution systems

                                                Inventory control systems etc

                                                Inventory Control System

                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                components that make up the product The various forms in which inventories exist in a

                                                manufacturing company are raw materials work in progress and finished goods

                                                66

                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                no raw material and work in progress inventory

                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                materials which bought first will be sent to the production department first The inventory

                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                required to meet the production for the next one month If the stock of raw materials is not

                                                enough to meet the production level then it places an order for the raw materials that too one

                                                month in advance so that the production will not be affected even in case of any

                                                uncertainties

                                                Order Execution System

                                                The company receives the purchase order from its customer The purchase order may be in

                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                review of contract

                                                The following are the various steps taken by the organization to execute a purchase order

                                                from a customer

                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                issued to the Managing Director for study

                                                2 Managing Director shall study the technical and commercial requirements with

                                                respect to the following

                                                Technical

                                                a Normalwitness pouring

                                                b Third party inspection

                                                67

                                                c NDT requirements

                                                d Acid Picking requirements

                                                e Previous history of the product available in computer

                                                Commercial

                                                a Rate

                                                b Delivery period

                                                c Mode of Dispatch

                                                d Mode of Payment

                                                e Payment terms

                                                f KSTCST Number of customer

                                                g Dispatch destination address and mode of dispatch

                                                h One copy is sent to customer

                                                i One copy is filled to customer wise along with purchase order

                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                regarding technical delivery and commercial conditions

                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                in computer

                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                accordingly

                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                grade and rate and delivery date

                                                7 After the same is cleared by the Managing Director

                                                8 The concerned production department shall have an access to order acceptance from

                                                computer

                                                9 The production department will go for producing the products as per the requirement of the

                                                customer

                                                10 The dispatch section will send the products to the customer as per their requirement

                                                68

                                                Shared value

                                                Shared values include the core values which are the essential guiding principles doctrines

                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                and the values it will uphold in determining corporate destiny

                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                follows

                                                1 Mission

                                                2 Corporate Objectives

                                                Serve the community around through welfare schemes

                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                activities Like providing the necessities for the local schools and giving donations to

                                                charitable institutes

                                                To become a Global entity for the supply of finished Cast components in wide range

                                                of materials with highly committed and socially responsible employees

                                                The company in order to become a global entity with highly committed and socially

                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                to handle any complex job To make the employees skilful the company is organizing

                                                training programs regularly The company is taking measures to create social

                                                awareness among its employees

                                                Strive towards making work environment safe and environment friendly

                                                To make the working environment safe for the employees the company has provided

                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                is also taking measures to minimize the harm to the environment by recycling the

                                                sand and using it again for casting purpose

                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                and supply products of high quality to the complete satisfaction of each and every

                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                products There by achieving a sense of satisfaction among its customers The

                                                employees are made to perform the work with due concern to the quality of the

                                                69

                                                products Through its quality products the company wants to achieve leadership in

                                                market as reputed and reliable supplies

                                                Endeavoring to fulfill social responsibilities

                                                The company in order to fulfill its social responsibility has undertaken many

                                                community development projects which include donations to charitable institutions

                                                and providing necessities for local schools etc besides the company has a huge

                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                on the environment

                                                The company is committed to the following

                                                Continual prevention of pollution reduction of waste and consumption of

                                                resources in all its operations

                                                Promote environmental awareness among all employees and ensure their

                                                participation in implementing this environmental policy at their place of work

                                                SWOT ANALYSIS

                                                70

                                                A scan of the internal and external environment is an important part of the strategic planning

                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                Strength

                                                71

                                                1 Easy and timely availability of raw material

                                                2 The company is having expertise Human resource

                                                3 The company has equipped with latest technology

                                                4 The company has good machines for manufacturing purpose

                                                5 The company protects employees by giving safety equipments

                                                Weakness

                                                1 Lack of education among the workers in the lower cadre

                                                2 They have not given the additional facilities like cab facilities etc

                                                3 The company does not have its own products to sell It should rely heavily on

                                                customer orders

                                                4 Lack of space inside the production department

                                                5 The company more depends on the casual workforce in its production

                                                Opportunities

                                                72

                                                1 The company can expand its business in Europe which is a potential market for

                                                industrial machines

                                                2 By maintaining its quality of products the company can enter different foreign

                                                markets

                                                3 Presence of auto majors in the region especially in south India

                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                quality of goods effectively and more efficiently

                                                Threats

                                                1 Pollution control norms laid by the government are getting stringent

                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                With its cheap products they can kill domestic industries

                                                3 Labour incentive

                                                4 Expensive transportation cost

                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                exhausted

                                                FINDING AND CONCLUSION

                                                73

                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                FINDINGS

                                                The organization is not success in both domestic and export market to meet their

                                                demand

                                                The company is not providing proper training to their employees

                                                The company is financially sound

                                                Rising cost of raw materials

                                                Products processing facilities are not enough

                                                They should make more advertisements

                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                pureness

                                                CONCLUSION

                                                74

                                                The Cerebra integrated technologies limited having the good working environment The

                                                employees are very happy to work is the Industry And this Industry is having good

                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                strengthen their employees and also to improve the quality of life their employees

                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                round improvement is production sales and profitability

                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                prospects of the company continued to be positive And also the industry has delivering

                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                LEARNING EXPERIENCE

                                                75

                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                However after implant training I have felt empowered with confidence to understand

                                                different management concepts in a pragmatic manner

                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                MBA I also came across real problems faced by organization in technology human

                                                resources etc and the way in which the management tackled those problems

                                                During this implant training I realized that management is a backbone of every organization

                                                and without which every activity of organization will go haywire

                                                I came to know the importance of Management Information System [MIS] in the

                                                organization and how it assists the management in every aspect of its business and how it

                                                helps the management in the process of decision-making

                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                the organization and how we should communicate on different channels and with different

                                                grades of peoples

                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                finance department I came to know the importance of finance department and I came to

                                                know the different tools they use to have a control over the liquidity position of the company

                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                staffing directing controlling and decision-making I came to know about the rules

                                                regulation policies and procedures of the company and to what extent employees are

                                                following the rules and regulation laid down by the management I came to know about the

                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                regulation of the company

                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                support and team spirit

                                                76

                                                In training also helped me in knowing the importance of group effort when compared to

                                                individual effort in organization In addition importance of human relations was known

                                                which helps the management getting the things done through its employees

                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                help in my career It is about the working environment about dealing with the employees

                                                about the attitude required to sustain in an organization and so on

                                                In total I am very much benefited with this implant training Once again I thank the

                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                continuous guidance to make this project work successful

                                                77

                                                BIBLIOGRAPHY

                                                The companyrsquos Reports are

                                                Quality Assurance Report

                                                Production Report

                                                Finance department Report

                                                Marketing department Report

                                                WEBSITE

                                                wwwcerebracomputerscom

                                                wwwwikipediacom

                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                TEXT BOOKS

                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                Edition) Pearson Education

                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                Methods (8th Edition) Tata McGraw Hill

                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                Edition) Tata McGraw-Hill

                                                BOOKS

                                                Company Magazines

                                                Hand books Catalogue Journals amp Reports

                                                78

                                                • The future of any Company depends on its ability to-
                                                • Responsibility and Authority
                                                • Managing Director
                                                • Responsibility
                                                • Authority
                                                • Director (Commercial)
                                                • Responsibility
                                                • Authority
                                                • Manager Accounts
                                                • Responsibility
                                                • Authority
                                                • Assistant Manager of Quality Assurance
                                                • Responsibility
                                                • Authority
                                                • Supervisory Moulding
                                                • Responsibility
                                                • Authority
                                                • Supervisor Maintenance
                                                • Responsibility

                                                  Purpose

                                                  The purpose of this WI is given to perform to pre reflow inspectional reflow inspection stage

                                                  during the PCBA assembly

                                                  Scope

                                                  This inspection is applicable at pre flow inspection stage carried out at cerebra integrated

                                                  technologies limited

                                                  Responsibility

                                                  All the associates Technicians engineers and quality r staff are responsible for carrying out of

                                                  this activity

                                                  Safety perception

                                                  a Ensure all concerned associates wearing wrist strap and grounded properly

                                                  b Store the pub assemblies in a antistatic bins trays or magazine

                                                  Procedure

                                                  Perform the inspection activity and check for

                                                  a Alignment of the components

                                                  b Missing components

                                                  c Orientation of the components

                                                  d Role of the components

                                                  e Mount manual placement components if any ensure nearby components are not disturbed

                                                  while manual maintaining

                                                  Process of qualification for reflow soldering

                                                  25

                                                  1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                                  prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                                  paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                                  80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                                  the good solder print Then more the predetermined no of PCBs for screen printing record

                                                  the set parameter

                                                  2 Place the SMD components using topaz and emerald pick and place machine using

                                                  correct program to operate the machine be for work instruction

                                                  3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                                  the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                                  and record the temp profile

                                                  4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                                  process SMD inspection work sheet

                                                  5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                                  defects is within control limit and if there is no problems then the process is qualified

                                                  TITLE POST REFLOW INSPECTION

                                                  26

                                                  PURPOSE

                                                  The purpose of this WI is to give the details of performing post reflow inspection in post

                                                  reflow inspection stage

                                                  SCOPE

                                                  This work instruction is applicable in cerebra integrated technologies ltd

                                                  Responsibility

                                                  All associates technical engineers and quality staffs are responsible for carrying out this

                                                  activity

                                                  Precautions

                                                  Ensure operator wear wrist strop and grounded while performing the activity

                                                  Procedures

                                                  27

                                                  1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                                  2 Ensure operators perform inspection activity as per relevant documents like BOM

                                                  [bill of material] Pedro or reference cards if available

                                                  3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                                  NCM [non-conformance material] area for rework

                                                  4 Ensure operator performs inspection through magnifier only

                                                  5 And inspection the PCB a for following defeats

                                                  Components value

                                                  Components alignment amp Orientation

                                                  Missing components tomb stone amp solder-balls

                                                  Extra components amp bridging

                                                  CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                                  GOVERNMENT

                                                  Bharat sanchar nigam limited

                                                  Railways

                                                  ONGC

                                                  NIO

                                                  High courts

                                                  Post offices

                                                  CPWD

                                                  IGCAR

                                                  PUBLIC SECTOR UNITS

                                                  ITI LIMITED

                                                  HAL

                                                  28

                                                  NAL

                                                  BHEL

                                                  BEML

                                                  BEL

                                                  ECIL

                                                  CMC

                                                  OTHER MAJOR CUSTOMERS

                                                  KIOCL

                                                  VXL Instruments

                                                  Dickenson fowler ltd

                                                  KMF LTD

                                                  Stump vision

                                                  B-commerce Info system

                                                  Indian-Dept of Industries KSSIDC

                                                  CORPORATE

                                                  Pidilite Industries

                                                  Lucent

                                                  Alcate

                                                  Trent limited

                                                  Thermax

                                                  BPL

                                                  OTIS Group

                                                  Siemens

                                                  LampT

                                                  Himalaya Drugs

                                                  BANKS

                                                  Bank of India

                                                  29

                                                  Reserve Bank of India

                                                  Canara Bank

                                                  Union Bank of India

                                                  Allahabad Bank

                                                  UCO Bank

                                                  Vysya Bank

                                                  Infrastructure Management

                                                  As Enterprises scale their IT infrastructure to support business growth managing global

                                                  networks database applications becomes a herculean task which can over whelm internal

                                                  resources

                                                  Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                  Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                  enterprise It Infrastructures enable clients to

                                                  Reduce the total cost of IT operations

                                                  Focus limited IT resources on core business activities

                                                  Rationalize IT staffing costs

                                                  Optimize IT assets utilization

                                                  Facilitate service delivery

                                                  Improve uptime

                                                  HARDWARE

                                                  Contract Manufacturing EMS

                                                  30

                                                  Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                  Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                  place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                  inspection amp quality control

                                                  Cerebra help companies to choose correct method of contract manufacturing to save money

                                                  time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                  that the customer is able to deliver world products to its customers

                                                  Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                  procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                  Computing solutions

                                                  Cerebra are one of the well known brands for personal computers servers laptops amp

                                                  workstations Cerebra range of products that cover entire IT requirements of its customers

                                                  Cerebra are able to offer end to end solution companies IT requirements

                                                  Desktop PCrsquos

                                                  Notebook

                                                  Servers

                                                  Networking

                                                  E-Waste Recycling Facility

                                                  Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                  players in this world which has huge potential not only in terms of generating huge revenues

                                                  amp profits for the company amp its share holders but also wants to contribute in big way the

                                                  green environment issues that have taken off cerebra recognize that it would be a big social

                                                  responsibility to truly set up a world class e-waste facility

                                                  In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                  facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                  sin 3 phases

                                                  31

                                                  a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                  Indiarsquos largest recycle facility

                                                  b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                  plants

                                                  c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                  Cerebra have approached this partnership to provide technical amp Management

                                                  consultancy

                                                  1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                  2) Salvage components amp sell it back to the manufacturers concerned

                                                  3) Fully integrated e-waste management amp base metal recycling

                                                  4) PGM recovery amp its refining processes

                                                  5) Waste management at sources

                                                  6) Total support in scrap handling collection transport documentation shipping amp

                                                  [export] amp other areas

                                                  7) 100 recycling of all collected e-waste [zero land fill]

                                                  8) World class security system

                                                  9) Integrated EHS system [ISO amp OHSAS standard]

                                                  10) Web-based trading services amp accessibility

                                                  11) Logistics amp warehousing facility worldwide

                                                  12) Technical advice on plant layout

                                                  13) Training of technical personnel

                                                  14) Commissioning of day to day operations amp

                                                  15) Market support

                                                  SOLUTIONS

                                                  32

                                                  Cerebra specialize in the outsourced product development application software development

                                                  and offshore software outsourcing services in the enterprise and mobility areas We work

                                                  specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                  enhancement into the wireless and enterprise domains

                                                  bull Setting up a dedicated off-shore development center

                                                  bull Offshore product development services

                                                  bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                  bull SCM CRM Enterprise integration

                                                  We provide solutions for a dynamic environment where business and technology strategies

                                                  converge Our approach focuses on new ways of combining IT innovation in existing

                                                  business framework and also to leverage the clients existing IT infrastructure The activities

                                                  under this area of offerings are

                                                  bull Mobile Strategy formation

                                                  bull Infrastructure Design

                                                  bull Application Development

                                                  bull Data Synchronization

                                                  bull Enterprise Intranet on the move

                                                  Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                  Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                  solutions

                                                  bull LBS for content distribution

                                                  bull Logistics ndash last mile delivery

                                                  bull Bluetooth based content and coupon management

                                                  bull SCMCRM for retail houses including a mobileweb based POS

                                                  bull on field Sales and Support

                                                  bull RFIDBarcode integration for asset and inventory tracking

                                                  Achievements amp Awards

                                                  33

                                                  The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                  14000 for pollution standard

                                                  ORGANISATIONAL STRUCTURE

                                                  34

                                                  An organizational structure defines how job tasks are formally divided grouped amp co-

                                                  ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                  complete Picture about the organization The structure of an organization plays a significant

                                                  role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                  smooth intertwining of employees amp communication systems The organization adopts

                                                  different structural pattern at different stages of its lifecycle The form of an organization that

                                                  is evident in the way divisions departments functions amp people link together amp interact

                                                  Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                  may be represented by an organization chart The complexityrsquos structure is often proportional

                                                  to its size amp its geographic dispersal The traditional organization structure for many

                                                  businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                  BASIC ORGANIZATION STUCTURE

                                                  An organization is a social entity composed of two or more persons who work together

                                                  towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                  essential that a formal structure of reporting amp control be established among the different

                                                  members of organizationhelliphellip

                                                  35

                                                  ORGANISATION CHART

                                                  CHAIRMAN

                                                  The above organization structure shows the following points

                                                  36

                                                  BOARD OF DIRECTORS

                                                  MANAGING DIRECTOR

                                                  EXECUTIVE DIRECTOR

                                                  DYGENRAL MANAGER

                                                  MANAGER-PERSONNAL amp ADMINISTRATION

                                                  MANAGER- PRODUCTION MAINTENANCE

                                                  MANAGER- DESIGNQC TRANSPORT

                                                  MANAGER PROJECT SECURITY amp VIGILANCE

                                                  MANAGER- PURCHASE STORES COMPUTER VACANT

                                                  MANAGER MARKETING

                                                  FINANCE MANAGER IC

                                                  DYMANAGER TPS

                                                  DYMANAGER QCTESTING

                                                  ASSTENGINEER- PURCHASE amp STORES

                                                  ASSTENGINEER- MAINTENANCETRANSPORT

                                                  ASSTENGINEER-TPS

                                                  ASSTENGINEER-TPSWINDING

                                                  ASSTENGINEER- QUALITY CONTROL

                                                  ASSTENGINEER- QUALITY CONTROL

                                                  1) Hierarchy relationship between different department members

                                                  2) Participative management

                                                  3) Cooperative work culture

                                                  4) Standardized of polices

                                                  5) Decentralized decision making system provided that some exceptions-

                                                  Valuable amp economical decisions are taken by top level management only So it is

                                                  centralized decision making

                                                  In all major decisions will be taken from board of directors they have full control over the

                                                  administration they will control the executive and general managers these board of directors

                                                  are selected by SAIL But the general manager of will have full control over the deputy

                                                  managers of project HRD production and material departments

                                                  These deputy managers will have full control over their respective area and they have a right

                                                  to take minor decisions regarding over their respective area

                                                  37

                                                  FUNCTIONAL AREAS

                                                  PRODUCTION DEPARTMENT

                                                  HUMAN RESOURCES DEPARTMENT

                                                  MARKETING DEPARTMENT

                                                  FINANCE DEPARTMENT

                                                  Production Department

                                                  Production department performs the function of producing finished goods from the basic raw

                                                  materials The manufacturing is headed by a group head whose main objective is to plan

                                                  execute co-ordinate and control all production activities with available resources inputs

                                                  equipment and facilities

                                                  Objectives

                                                  1 To ensure direct and co-ordinate the activities

                                                  2 To ensure Quality Output

                                                  The Main functions of this Department are as follows

                                                  1 Procure the Raw materials

                                                  2 Store the Raw materials which are procured

                                                  3 Process the raw materials which are procured in the production and to turn them into

                                                  finished goods

                                                  4 In addition not to stop in any circumstances but only to perform round the clock and

                                                  round the year

                                                  38

                                                  DIRECTOR

                                                  PERSONNEL MANAGER

                                                  Human Resource Department

                                                  The personnel department is one of the most important functional departments in every

                                                  organization Only with the help this department the organization can make efficient use of

                                                  the available work force for providing the desired product to the customer with desired

                                                  quality and reasonable price at the right time

                                                  Department Structure

                                                  The Personnel Manager is responsible for carrying out all the personnel management work

                                                  like recruitment selection training performance appraisal promotion wages and salary

                                                  employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                  from the Managing Director whenever necessary

                                                  The future of any Company depends on its ability to-

                                                  Train and upgrade skill sets of its employees

                                                  Extract and retain talent

                                                  Robust performance appraisal and reward system

                                                  Manage and full fill expectations

                                                  Evolve performance parameters with respect to key result areas

                                                  39

                                                  HUMAN RESOURCE DEVELOPMENT

                                                  Resource is any means of supply which can be drawn on when necessary To develop means

                                                  to grow mature and make progress in the desired direction Developing a human being in to

                                                  a resource means making him or her into a person of resourcefulness initiative wittedness

                                                  cleverness talent and ability

                                                  Human Resource Development is considered to be a super specialty of HRM It is a process

                                                  by which the employees of an organization are helped in planned and continuous manner to

                                                  acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                  their present functions or expected future voles

                                                  HRD is a process which is geared towards developing the general enabling capabilities of

                                                  employees as individuals so that they can discover and exploit their own inner potential for

                                                  their own and or organization development purposes HRD strives to develop an

                                                  organizational culture where superior subordinate relationships team different sub units are

                                                  strong and contribute to the organizational health dynamisms and pride of employees

                                                  Training programs are as follows

                                                  FRESH ENTRANTS

                                                  Induction and orientation

                                                  COMPETENCE ENHANCEMENT

                                                  Technical

                                                  Multi skill training

                                                  Managerial

                                                  SPECIFIC AREA

                                                  Safety

                                                  Environment

                                                  Cost control and deduction

                                                  Quality

                                                  EXTERNAL TRAINING

                                                  OTHER AREAS

                                                  Hindi training

                                                  40

                                                  GOALS OF HRD

                                                  Development of individual capacity

                                                  Development of competitive in relations job being performed

                                                  Development of corporate approach

                                                  Development interpersonal relationship

                                                  Development of overall organization culture

                                                  Role of HRD

                                                  Human resources planning

                                                  Human resources accounting

                                                  Human resources allocation and role planning

                                                  Human resources training and development

                                                  Human resources maintenance

                                                  Climate development of HRD

                                                  Activities of HRD

                                                  Training need identification

                                                  Training needs assessment

                                                  Training needs justification

                                                  Budgeting and controlling of cost

                                                  Selection of learning process

                                                  Planning designing conducting the training procedure

                                                  Evolution of program through the trainee and feedback records

                                                  41

                                                  Training Objectives

                                                  To help the trainee

                                                  To improve knowledge skill attitude amp performance

                                                  To develop competence to increase productivity

                                                  To prepare for greater responsibility

                                                  To improve interpersonal relationship

                                                  To equip with modern tools amp techniques of to harness best of the human resources

                                                  and maintains industrial harmony

                                                  Modern how to develop self and his subordinates

                                                  Recruitment sources

                                                  This company considers both internal and external sources for recruitment Internal sources

                                                  include the employees who are already on the payroll Whenever any vacancy occurs

                                                  somebody within the organization with necessary qualification is promoted to that job

                                                  External sources are obtained by giving advertisements in state and local newspapers

                                                  Recruitment

                                                  It is the process of searching for prospective employees and stimulating them to apply for

                                                  jobs in the organization so that the right person for accomplishing organization and

                                                  departmental objectives will fill up organization vacancies

                                                  In order to ensure that the right type of persons are available to the concern in the right

                                                  number at the right place the following steps are taken

                                                  The candidate will be given an application form through which the Personnel Manager can

                                                  come to know about the candidate with respect to the following

                                                  Educational qualification

                                                  Experience

                                                  Skills possessed by the candidate

                                                  Salary expecting

                                                  42

                                                  Screening of Applications

                                                  Interview

                                                  Physical Examination

                                                  Placement

                                                  Selection

                                                  The intention of the selection process is to choose the best-qualified and suitable candidate

                                                  for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                  most suitably perform the given job

                                                  The selection procedure is essentially a series of steps through which additional information

                                                  is secured about the applicant at any stage the candidate may be rejected due to non-

                                                  compatibility Therefore selection is actually a negative process of rejecting the unit

                                                  candidates

                                                  The selection procedure followed by the company is as follows

                                                  Training and Development

                                                  The company gives only on-the-job training Usually on-the-job methods of training are as

                                                  follows

                                                  Job rotation

                                                  Coaching

                                                  Job instruction

                                                  Committee assignments

                                                  43

                                                  After the selection of candidates the candidates will be given on-the-job training in an

                                                  organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                  requirement of the company then the candidate is selected as an employee for the company

                                                  This period of 1 year is known as the probationary period for the candidate When the

                                                  performance of the candidate is unsatisfactory then the company will provide further training

                                                  to the candidate to make him fully equipped to work in the organization

                                                  Safety of the Employees

                                                  1 Safety shoes will be given to every shop floor employee once in 6 months

                                                  2 Safety uniform will be given to every shop floor employees

                                                  3 Pairs of uniform will be given once in a year

                                                  4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                  group insurance as well

                                                  5 Every employee in the organization will be medically examined once a year

                                                  Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                  1st shift-----------------------------6am to 2pm

                                                  2nd shift----------------------------2pm to 10pm

                                                  Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                  Wages

                                                  Wages in the wide sense mean any economic compensation paid by the employer under some

                                                  contract to his worker for the services rendered by him

                                                  In this company the wages are fixed according to the government norms At the time of

                                                  appointment the company fixes the wages which is higher than the government norms After

                                                  a certain period the wages will be fixed according to the experience of the worker

                                                  44

                                                  Absenteeism

                                                  An absentee is a person who habitually stays away from the job There are several causes for

                                                  absenteeism which are as follows

                                                  Maladjustment with the working condition

                                                  Industrial fatigue

                                                  Alcoholism

                                                  Low level of wages

                                                  Family problems

                                                  Unhealthy working conditions

                                                  Unsound personnel policies

                                                  The company follows a procedure with respect to absenteeism If the worker is frequently

                                                  absent show cause notice is given If the absence is continued by the worker maximum

                                                  three-show cause notices are given If the absence is continued then the company will issue a

                                                  charge sheet If the absence is further continued the management conducts an in-house

                                                  enquiry During the enquiry the management decides as to whether the worker should

                                                  continue in his job or not

                                                  Performance appraisal

                                                  Production head or Works Manager will give the questionnaire to the employees working in

                                                  the production department and based on their answers for the questions the ranking will be

                                                  given for each worker and depending upon the rank the worker will be put in the certain

                                                  position

                                                  If any worker scores less marks then he will be made to work hard and achieve the goal

                                                  They will tell him his weakness and strengths in the particular field and motivate him to

                                                  achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                  45

                                                  Promotion

                                                  In this company the promotion is given based on seniority-cum-merit The management will

                                                  also take the following considerations while promoting an employee

                                                  Behavior of the worker

                                                  Attendance of the worker

                                                  Efficiency of the worker

                                                  46

                                                  Marketing Department

                                                  The marketing department performs marketing activity by supplying the products to the

                                                  customers within the mentioned time and the product is transferred to the domestic customers

                                                  by the road transportation and overseas customers by means of ships

                                                  Marketing Channels

                                                  Marketing channel decisions are among the most critical decisions facing marketing The

                                                  channels chosen intimately affect all other marketing decisions

                                                  As the company is a manufacturing concern it undertakes the following type of marketing

                                                  channels

                                                  The company gets order directly from its customers and it directly delivers the finished

                                                  products to its customers as it has producer-customer type of marketing channel

                                                  Marketing Strategies

                                                  Usually the Company follows the following marketing strategies

                                                  Quick delivery

                                                  Better quality

                                                  Service after sales

                                                  47

                                                  CUSTOMERS

                                                  COMPANY

                                                  Marketing Segmentation

                                                  Market segmentation means dividing the market into different segments or sectors In this

                                                  company market segmentation is made on the basis of components

                                                  Packaging

                                                  Packaging is normally not done for rough castings unless it is specified by the customer in

                                                  which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                  are packed in the boxes

                                                  Handling of customer complaints

                                                  The details of customersrsquo complaints corrective action taken etc shall be

                                                  recorded on corrective action report and a copy shall be sent to the customer

                                                  Whenever possible customer confirmation is obtained

                                                  Managing Director shall forward the same to the Manager-Quality control for the

                                                  investigation

                                                  Based on the result of investigation the complaints are bifurcated as Genuine

                                                  Casual complaints

                                                  All genuine complaints are thoroughly investigated and a suitable corrective and

                                                  preventive action is taken recorded and given to the concerned department for

                                                  further action

                                                  All casual complaints from the customer are informed accordingly

                                                  The managing director shall receive complaints from the customers A complaint

                                                  number is allotted and an acknowledgement is sent to customers

                                                  Records

                                                  The following records shall be maintained by marketing department

                                                  1 Enquiries and Quotation

                                                  2 Purchase orders from customer and its Amendments

                                                  3 Verbal order

                                                  4 Order Acceptance

                                                  5 Delivery challen cum Invoice

                                                  48

                                                  Finance Department

                                                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                  pool of funds These funds come from a variety of sources investors or shareholders

                                                  creditors who lend in money and past earnings retained in business Funds provided from

                                                  these sources are committed to a number of uses Fixed assets used in production of a product

                                                  or service inventory used in production of marketable goods cash and securities used for

                                                  transaction and liquidity purposes

                                                  The sales of the company are accompanied with sales bills which are generated from

                                                  computer The terms of sales varies from 30 days 60 days and for few customers the

                                                  document is sent through Bank for payment

                                                  The export sales are against payment through Bank with a credit period of 45 days from the

                                                  date of shipment

                                                  The purchase of raw materials component parts and consumables are affected against a credit

                                                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                  day of the month irrespective of the material receipt date

                                                  Department Structure

                                                  DIRECTOR COMMERCIAL

                                                  FINANCE MANAGER

                                                  CASHIER STENO TYPIST

                                                  The main functions of Finance Department are as follows

                                                  1 Making the payment as salary to the employees

                                                  2 Meeting the manufacturing expenses of the organization

                                                  3 Preparing financial statement of the organization

                                                  4 Maintaining the liquidity position of the company

                                                  5 Helping the management in taking financial decision

                                                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                  7 Making payments to the suppliers

                                                  8 Receiving receipts from the customers

                                                  49

                                                  Accounting Procedure

                                                  The company follows cash and credit basis of accounting of its income and expenditures

                                                  The income of the company is fo0rm sale of castings development of patterns for new items

                                                  and by sale of bye products The major expenditures are power charges manufacturing

                                                  expense labour raw materials and consumable spares administrative and selling expense

                                                  interest

                                                  The following are the books and records maintained by cerebra integrated technologies

                                                  Limited

                                                  Subsidiary BooksRecords

                                                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                  the material by store and counter signed by the quality Assurance Department the necessary

                                                  entries are made in the registrar

                                                  Customer RegisterBill Register

                                                  This register is maintained to keep track of the sales made to each and individual customer

                                                  The follows are maintained customer wise and the detail of invoice number and date and

                                                  value with cumulative value is maintained in the register This register also helps to make

                                                  follow up for payment The entries in the register are made immediately after the invoice is

                                                  generated from the computer

                                                  The receipt of payment against each customer and invoice is also entered in the register to

                                                  enable to know the balance outstanding customer wise

                                                  Salary advance register

                                                  This register is maintained to know the advance outstanding employee wise Immediately

                                                  after issue of advance the necessary entries are made in this register Similarly after receipt

                                                  of advance through slips the entries are made in this register to know the exact balances of

                                                  advance employee wise

                                                  50

                                                  Customer Rejection Register

                                                  This register is maintained to keep track of customer rejection of castings

                                                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                  rejection register where in the details of rejection via invoice number grade quantity and

                                                  weight value excise duty sales tax and forwarding are made

                                                  Books of Accounts

                                                  Petty Cash Book

                                                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                  the Director and then necessary entries are made in the books through computer

                                                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                  received from whom amount in words and figures If the payment is made above Rs500-

                                                  necessary signatures should be taken on affixing rupee one revenue stamp

                                                  Bank book

                                                  Since the company has availed cash credit and bill discounting facility from bank two

                                                  separate bank books for cash credit and bill discounting are maintained

                                                  The receipt of payment through chequedemand draft and payment through chequedemand

                                                  draft is maintained in the register The balance of the book should tally with the balance in

                                                  the books of accounts maintained in a computer

                                                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                  the over draw amount against the discounted bills necessary credit entries are made in the

                                                  register to arrive at the actual balance against the sanctioned working capital

                                                  51

                                                  General ledger

                                                  This ledger gives the details of transactions effected by the company at any point of time The

                                                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                  respective accounts in the general ledger This ledger should be updated on day to day basis

                                                  to know the actual balance of each account The trail balance and receipt and payment are

                                                  made at each month end which should necessarily tally The profit and loss account is also

                                                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                  yearly or yearly

                                                  Inventory management

                                                  Inventories constitute the most significant part of current assets of a majority of companies

                                                  in India Inventories are stock of the product a company is manufacturing for sale and

                                                  components that make up the product The various forms in which inventories exist in a

                                                  manufacturing company are raw materials work in progress and finished goods

                                                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                  While retail or wholesale firm will have a very high level o finished goods inventories and

                                                  no raw material and work in progress inventory

                                                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                  of inventory control technique which is popularly known as FIFO method In this method

                                                  raw material which bought first will be sent to the production department first

                                                  Cost of production

                                                  The following items determine the cost of production of the product

                                                  Price of raw materials

                                                  Labour costs

                                                  Other production costs

                                                  Market condition

                                                  52

                                                  Mode of Payment

                                                  1 Advance Payment

                                                  The firm takes an advance payment of 20 to 25 of price from the new customers

                                                  2 Credit

                                                  The firm gives credit facility to its old customers which is secured by the following

                                                  - Invoice performance credit

                                                  - Letter of credit

                                                  53

                                                  CERBRA INTEGRATED

                                                  TECHNOLOGIES LIMITED

                                                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                  54

                                                  Particulars 30-9-2010 30-9-2009

                                                  INCOME

                                                  Sales amp Services 588808535 503398844

                                                  Other Income 8458654 1291991

                                                  TOTAL 597267189 504690834

                                                  EXPENDITURE

                                                  Materials 565924569 471247636

                                                  Manufacturing amp Administration Expenses 15640011 16247496

                                                  Marketing Expenses 249660 127791

                                                  Interestamp Financial Charges 248640 382737

                                                  Depreciation 1588627 2055635

                                                  TOTAL 583651507 490061295

                                                  Profit Before Extraordinary Items 13615681 14629539

                                                  Profit [loss] Before Taxation 13615681 14629539

                                                  Provision for Taxation

                                                  MAT 2524347 (1894)

                                                  Profit[loss] after tax transferred to balance 11091334 14631433

                                                  Sheet

                                                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                  55

                                                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                  Sources of funds

                                                  Share Holderrsquos Funds 159555820 150740820

                                                  Share Application Money 29211000 5643501

                                                  Reserves amp Surplus 242157224 242157224

                                                  Minority interest 334875 ------

                                                  Grand Total 431258919 398541545

                                                  Application of funds

                                                  Fixed Assets

                                                  Gross Block 46078186 46259057

                                                  Less Depreciation 28342562 26103945

                                                  Net Block 17735625 20155113

                                                  Deferred Tax Assets 63249 ----

                                                  Investment cost 2000 2000

                                                  Current Assets Loans amp Advances

                                                  Sundry Debtors 318650954 337538013

                                                  Cash amp Bank Balance 12439646 9113641

                                                  Loans amp Advances 114671053 45651808

                                                  445761654 392303462

                                                  Less Current Liabilities amp Provisions

                                                  Current Liabilities 293343081 290079690

                                                  Provisions 2810681 1999

                                                  Net Current Assets 149607892 102221773

                                                  Profit amp loss Account 263850154 276162659

                                                  Grand Total 431258919 398541545

                                                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                  late 1970s to help managers address the difficulties of change The model shows that

                                                  organizational immune systems and the many interconnected variables involved make change

                                                  complex and that an effective change effort must address many of these issues

                                                  simultaneously This is often a daunting managerial challenge

                                                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                  (subordinate goals) Skill

                                                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                  Richard defines that it was because of these factors the Japanese companies excelled over

                                                  American firms A very important feature of this Model is that McKinsey consultants in their

                                                  studies of several firms have extensively tested it

                                                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                  major premise of the model is that many performances related issues are rooted among the 7

                                                  factors outlines This study is important from a strategic marketing Organizational

                                                  performances related issues are rooted among the 7 factors outlines These 7s are

                                                  interconnected aligned and working together in high performing organizations

                                                  56

                                                  Structure

                                                  The organizational structure of the company is based on the functional departments and the

                                                  decision taken from top-level management of the company For analyzing and for taking

                                                  decision the top management will consult the functional managers performance of various

                                                  tasks in departments will be assigned to its functional head

                                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                  associated information that shows who reports to whom and how tasks are both divided up and

                                                  integrated

                                                  Skill

                                                  Usually in a foundry Industry two types of skills are required They are as follows

                                                  1 Administrative skills

                                                  2 Technical skills

                                                  Administrative Skills

                                                  Administrative skills are those skills which are very much necessary for office staff It

                                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                                  will be given an on-the-job training for about 1 year and also training in each department to

                                                  make the candidate familiar with the organization Every month a training program will be

                                                  conducted wherein personalities having expertise in various fields give lectures

                                                  Technical Skills

                                                  Technical skills are those skills which are directly concerned with the production Shop-

                                                  floor employees are expected to possess these skills to carry out the production activity

                                                  smoothly

                                                  In Cerebra integrated technologies limited they give more importance to technical

                                                  knowledge than educational qualification

                                                  57

                                                  Different training programs are conducted to impart technical skills among employees When

                                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                  the company gets its employees trained by external training agencies Guest lectures are

                                                  arranged once in a month to help the employees update their knowledge with the industry

                                                  level

                                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                                  employees of various departments and identifies the training needs to be given for employees

                                                  and for enhancing the skills of the employees

                                                  Style

                                                  The company follows a centralized system of decision-making Only the top management

                                                  takes the decisions and the suggestions of the lower level employees are taken into

                                                  consideration

                                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                  approach

                                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                  comes to decision making Only the persons who are in higher authority take decisions about

                                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                  management For eg While taking decisions regarding purchase only the MD and Director

                                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                  material and tenders The higher authorities do everything There is no participative

                                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                                  the companyrsquos administration

                                                  58

                                                  Strategy

                                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                  followed by systematic action and allocation of resources to achieve corporate goals

                                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                  competition through its quality products with reasonable price To price their products

                                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                                  waste elimination

                                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                  advance before starting production activity By using the good quality of raw materials the

                                                  company can produce quality output without any damages or cracks in the castings Thus

                                                  reducing the wastage

                                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                  Ie by carrying out the production activity according to the procedure and under watchful

                                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                  commit any wrongdoing

                                                  Staff

                                                  Responsibility and Authority

                                                  The company has defined responsibilities and authorities in order to facilitate effective

                                                  implementation of quality management and these are communicated to relevant persons in

                                                  the organization

                                                  59

                                                  Managing Director

                                                  Responsibility

                                                  1 Overall control of the company

                                                  2 Ultimate responsibility for product quality

                                                  3 Responsibility for customer satisfaction

                                                  4 Responsibility for marketing

                                                  5 New product development and process improvement

                                                  6 Growth and profit

                                                  Authority

                                                  1 Approve quality assurance manual

                                                  2 Interact with customers

                                                  3 Approve capital goods

                                                  4 Release the product whenever there is ambiguity

                                                  5 Disposal of non-conforming products

                                                  6 Sign cheque

                                                  Director (Commercial)

                                                  Responsibility

                                                  1 Responsible for purchasing and supplier development

                                                  2 Financial management including cash flow management

                                                  3 Responsible for storersquos management

                                                  4 Administration and personnel management

                                                  5 Functions of managing director in his absence

                                                  Authority

                                                  1 Sign the purchase order

                                                  2 Sign cheques

                                                  3 Prepare the yearly budget and follow up

                                                  4 Interact with statutory bodies and maintain records

                                                  60

                                                  Works Manager

                                                  Responsibility

                                                  1 Overall responsibility for production planning and control

                                                  2 Overall responsibility for pattern equipment and product quality

                                                  3 Safety and house-keeping of entire company

                                                  4 Upkeep of all equipment

                                                  5 Process improvement and productivity

                                                  6 Training of production and quality control personnel

                                                  7 Upkeep of relevant records

                                                  Authority

                                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                  reaching customer on time

                                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                                  Manager Maintenance

                                                  Responsibility

                                                  1 Monitor and control the activity of the administration office

                                                  2 Upkeep of statutory records

                                                  3 Make payment to suppliers on due date

                                                  4 Housekeeping in respective areas

                                                  Authority

                                                  1 Prepare and send chequesDDrsquos

                                                  61

                                                  Manager Accounts

                                                  Responsibility

                                                  1 Account all the vouchers and bills after acceptance from stores

                                                  2 Maintain books of accounts

                                                  3 Update all the accounts regularly

                                                  4 Prepare financial statement at defined intervals

                                                  5 Update the salary advance register

                                                  6 Housekeeping in respective areas

                                                  Authority

                                                  1 Enter accounts data into the computer

                                                  2 Raise debitcredit notes

                                                  3 Issue stamped receipts for the payment received

                                                  Assistant Manager Quality Control

                                                  Responsibility

                                                  1 NDT inspection

                                                  2 Inspection of castings in first second and final stage

                                                  3 Upkeep of related records

                                                  4 Housekeeping in respective department

                                                  Authority

                                                  1 Authorized to inspect and release the product for next stages

                                                  62

                                                  Assistant Manager of Quality Assurance

                                                  Responsibility

                                                  1 Incoming and in-process inspection

                                                  2 Overall responsibility of calibration of EMTE

                                                  3 Training of quality assurance personnel

                                                  Authority

                                                  1 Accept the product at inward good stage

                                                  2 Approve the liquid metal before pouring

                                                  Chemist

                                                  Responsibility

                                                  1 Charge calculation

                                                  2 Inspection of incoming materials

                                                  3 Mechanical testing

                                                  4 Housekeeping in the related areas

                                                  Authority

                                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                  Manager

                                                  63

                                                  Marketing and Administration Officer

                                                  Responsibility

                                                  1 Delivery challan cum invoice preparation with its related activities

                                                  2 Central excise formalities and related activities

                                                  3 Cash handling

                                                  4 Upkeep and maintenance of the following records

                                                  Authority

                                                  1 Purchase stationery

                                                  2 Co-ordinate with central excise department on behalf of the company

                                                  Supervisory Moulding

                                                  Responsibility

                                                  1 Allocate the work for the workers based on planning

                                                  2 Arrangements for production of moulding core as per planning and documented

                                                  procedures

                                                  3 Inspection of pattern and core box before and while production

                                                  4 Ensure correct mixing of sand as per procedure

                                                  5 To maintain a clean and neat working environment

                                                  Authority

                                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                                  Supervisor Maintenance

                                                  Responsibility

                                                  1 General house-keeping in all area

                                                  2 Attending machine break down

                                                  3 Arrangement for lining preparation

                                                  64

                                                  Authority

                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                  consent with the directors

                                                  Supervisor Inspection

                                                  Responsibility

                                                  1 Inspection of castings in all stores

                                                  2 Final clearance of castings before dispatch

                                                  Authority

                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                  Purchase Officer

                                                  Responsibility

                                                  1 Local purchase

                                                  2 Cash purchase

                                                  3 Out station purchase follow up as and when assigned

                                                  4 Attending bank work

                                                  Authority

                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                  (commercial)

                                                  65

                                                  Cashier Steno cum Typist

                                                  Responsibility

                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                  2 To prepare letterspayment reminders at defined intervals

                                                  3 To maintain petty cash book daily

                                                  Authority

                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                  2 Procure postal stamps and revenue stamps for office use

                                                  The responsibilities and authorities of Management Representatives include the following

                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                  system with other head of the departments in the company

                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                  documented procedures detailed procedures and process maps

                                                  c) Reporting to management on the performance of the quality management including

                                                  needs for improvement through management review meetings

                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                  System

                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                  quality control systems performance measurement systems order execution systems

                                                  Inventory control systems etc

                                                  Inventory Control System

                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                  components that make up the product The various forms in which inventories exist in a

                                                  manufacturing company are raw materials work in progress and finished goods

                                                  66

                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                  no raw material and work in progress inventory

                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                  materials which bought first will be sent to the production department first The inventory

                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                  month in advance so that the production will not be affected even in case of any

                                                  uncertainties

                                                  Order Execution System

                                                  The company receives the purchase order from its customer The purchase order may be in

                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                  review of contract

                                                  The following are the various steps taken by the organization to execute a purchase order

                                                  from a customer

                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                  issued to the Managing Director for study

                                                  2 Managing Director shall study the technical and commercial requirements with

                                                  respect to the following

                                                  Technical

                                                  a Normalwitness pouring

                                                  b Third party inspection

                                                  67

                                                  c NDT requirements

                                                  d Acid Picking requirements

                                                  e Previous history of the product available in computer

                                                  Commercial

                                                  a Rate

                                                  b Delivery period

                                                  c Mode of Dispatch

                                                  d Mode of Payment

                                                  e Payment terms

                                                  f KSTCST Number of customer

                                                  g Dispatch destination address and mode of dispatch

                                                  h One copy is sent to customer

                                                  i One copy is filled to customer wise along with purchase order

                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                  regarding technical delivery and commercial conditions

                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                  in computer

                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                  accordingly

                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                  grade and rate and delivery date

                                                  7 After the same is cleared by the Managing Director

                                                  8 The concerned production department shall have an access to order acceptance from

                                                  computer

                                                  9 The production department will go for producing the products as per the requirement of the

                                                  customer

                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                  68

                                                  Shared value

                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                  and the values it will uphold in determining corporate destiny

                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                  follows

                                                  1 Mission

                                                  2 Corporate Objectives

                                                  Serve the community around through welfare schemes

                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                  activities Like providing the necessities for the local schools and giving donations to

                                                  charitable institutes

                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                  of materials with highly committed and socially responsible employees

                                                  The company in order to become a global entity with highly committed and socially

                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                  to handle any complex job To make the employees skilful the company is organizing

                                                  training programs regularly The company is taking measures to create social

                                                  awareness among its employees

                                                  Strive towards making work environment safe and environment friendly

                                                  To make the working environment safe for the employees the company has provided

                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                  sand and using it again for casting purpose

                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                  and supply products of high quality to the complete satisfaction of each and every

                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                  products There by achieving a sense of satisfaction among its customers The

                                                  employees are made to perform the work with due concern to the quality of the

                                                  69

                                                  products Through its quality products the company wants to achieve leadership in

                                                  market as reputed and reliable supplies

                                                  Endeavoring to fulfill social responsibilities

                                                  The company in order to fulfill its social responsibility has undertaken many

                                                  community development projects which include donations to charitable institutions

                                                  and providing necessities for local schools etc besides the company has a huge

                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                  on the environment

                                                  The company is committed to the following

                                                  Continual prevention of pollution reduction of waste and consumption of

                                                  resources in all its operations

                                                  Promote environmental awareness among all employees and ensure their

                                                  participation in implementing this environmental policy at their place of work

                                                  SWOT ANALYSIS

                                                  70

                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                  Strength

                                                  71

                                                  1 Easy and timely availability of raw material

                                                  2 The company is having expertise Human resource

                                                  3 The company has equipped with latest technology

                                                  4 The company has good machines for manufacturing purpose

                                                  5 The company protects employees by giving safety equipments

                                                  Weakness

                                                  1 Lack of education among the workers in the lower cadre

                                                  2 They have not given the additional facilities like cab facilities etc

                                                  3 The company does not have its own products to sell It should rely heavily on

                                                  customer orders

                                                  4 Lack of space inside the production department

                                                  5 The company more depends on the casual workforce in its production

                                                  Opportunities

                                                  72

                                                  1 The company can expand its business in Europe which is a potential market for

                                                  industrial machines

                                                  2 By maintaining its quality of products the company can enter different foreign

                                                  markets

                                                  3 Presence of auto majors in the region especially in south India

                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                  quality of goods effectively and more efficiently

                                                  Threats

                                                  1 Pollution control norms laid by the government are getting stringent

                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                  With its cheap products they can kill domestic industries

                                                  3 Labour incentive

                                                  4 Expensive transportation cost

                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                  exhausted

                                                  FINDING AND CONCLUSION

                                                  73

                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                  FINDINGS

                                                  The organization is not success in both domestic and export market to meet their

                                                  demand

                                                  The company is not providing proper training to their employees

                                                  The company is financially sound

                                                  Rising cost of raw materials

                                                  Products processing facilities are not enough

                                                  They should make more advertisements

                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                  pureness

                                                  CONCLUSION

                                                  74

                                                  The Cerebra integrated technologies limited having the good working environment The

                                                  employees are very happy to work is the Industry And this Industry is having good

                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                  strengthen their employees and also to improve the quality of life their employees

                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                  round improvement is production sales and profitability

                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                  prospects of the company continued to be positive And also the industry has delivering

                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                  LEARNING EXPERIENCE

                                                  75

                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                  However after implant training I have felt empowered with confidence to understand

                                                  different management concepts in a pragmatic manner

                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                  MBA I also came across real problems faced by organization in technology human

                                                  resources etc and the way in which the management tackled those problems

                                                  During this implant training I realized that management is a backbone of every organization

                                                  and without which every activity of organization will go haywire

                                                  I came to know the importance of Management Information System [MIS] in the

                                                  organization and how it assists the management in every aspect of its business and how it

                                                  helps the management in the process of decision-making

                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                  the organization and how we should communicate on different channels and with different

                                                  grades of peoples

                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                  finance department I came to know the importance of finance department and I came to

                                                  know the different tools they use to have a control over the liquidity position of the company

                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                  staffing directing controlling and decision-making I came to know about the rules

                                                  regulation policies and procedures of the company and to what extent employees are

                                                  following the rules and regulation laid down by the management I came to know about the

                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                  regulation of the company

                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                  support and team spirit

                                                  76

                                                  In training also helped me in knowing the importance of group effort when compared to

                                                  individual effort in organization In addition importance of human relations was known

                                                  which helps the management getting the things done through its employees

                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                  help in my career It is about the working environment about dealing with the employees

                                                  about the attitude required to sustain in an organization and so on

                                                  In total I am very much benefited with this implant training Once again I thank the

                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                  continuous guidance to make this project work successful

                                                  77

                                                  BIBLIOGRAPHY

                                                  The companyrsquos Reports are

                                                  Quality Assurance Report

                                                  Production Report

                                                  Finance department Report

                                                  Marketing department Report

                                                  WEBSITE

                                                  wwwcerebracomputerscom

                                                  wwwwikipediacom

                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                  TEXT BOOKS

                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                  Edition) Pearson Education

                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                  Methods (8th Edition) Tata McGraw Hill

                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                  Edition) Tata McGraw-Hill

                                                  BOOKS

                                                  Company Magazines

                                                  Hand books Catalogue Journals amp Reports

                                                  78

                                                  • The future of any Company depends on its ability to-
                                                  • Responsibility and Authority
                                                  • Managing Director
                                                  • Responsibility
                                                  • Authority
                                                  • Director (Commercial)
                                                  • Responsibility
                                                  • Authority
                                                  • Manager Accounts
                                                  • Responsibility
                                                  • Authority
                                                  • Assistant Manager of Quality Assurance
                                                  • Responsibility
                                                  • Authority
                                                  • Supervisory Moulding
                                                  • Responsibility
                                                  • Authority
                                                  • Supervisor Maintenance
                                                  • Responsibility

                                                    1 Set the screen printer as per the work instruction for DEK-248 screen printers screen

                                                    prints screen prints the solders pate on the PCB and carry out visual inspection for solder

                                                    paste print on the pads of to PCB The deposited solder paste shall over the minimum of

                                                    80 print the land pad area if the solder paste print is not ok adjust the parameter to get

                                                    the good solder print Then more the predetermined no of PCBs for screen printing record

                                                    the set parameter

                                                    2 Place the SMD components using topaz and emerald pick and place machine using

                                                    correct program to operate the machine be for work instruction

                                                    3 Set the work reflow as per the work instruction Once to oven reaches the set temp send

                                                    the SMD components placed PCBs in the reflow oven check the temp profile for PCB

                                                    and record the temp profile

                                                    4 After the reflow soldering carry out the visual inspection on all the cards record in the

                                                    process SMD inspection work sheet

                                                    5 If the no of post soldering defects is less than 5 of total no solder defects and individual

                                                    defects is within control limit and if there is no problems then the process is qualified

                                                    TITLE POST REFLOW INSPECTION

                                                    26

                                                    PURPOSE

                                                    The purpose of this WI is to give the details of performing post reflow inspection in post

                                                    reflow inspection stage

                                                    SCOPE

                                                    This work instruction is applicable in cerebra integrated technologies ltd

                                                    Responsibility

                                                    All associates technical engineers and quality staffs are responsible for carrying out this

                                                    activity

                                                    Precautions

                                                    Ensure operator wear wrist strop and grounded while performing the activity

                                                    Procedures

                                                    27

                                                    1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                                    2 Ensure operators perform inspection activity as per relevant documents like BOM

                                                    [bill of material] Pedro or reference cards if available

                                                    3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                                    NCM [non-conformance material] area for rework

                                                    4 Ensure operator performs inspection through magnifier only

                                                    5 And inspection the PCB a for following defeats

                                                    Components value

                                                    Components alignment amp Orientation

                                                    Missing components tomb stone amp solder-balls

                                                    Extra components amp bridging

                                                    CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                                    GOVERNMENT

                                                    Bharat sanchar nigam limited

                                                    Railways

                                                    ONGC

                                                    NIO

                                                    High courts

                                                    Post offices

                                                    CPWD

                                                    IGCAR

                                                    PUBLIC SECTOR UNITS

                                                    ITI LIMITED

                                                    HAL

                                                    28

                                                    NAL

                                                    BHEL

                                                    BEML

                                                    BEL

                                                    ECIL

                                                    CMC

                                                    OTHER MAJOR CUSTOMERS

                                                    KIOCL

                                                    VXL Instruments

                                                    Dickenson fowler ltd

                                                    KMF LTD

                                                    Stump vision

                                                    B-commerce Info system

                                                    Indian-Dept of Industries KSSIDC

                                                    CORPORATE

                                                    Pidilite Industries

                                                    Lucent

                                                    Alcate

                                                    Trent limited

                                                    Thermax

                                                    BPL

                                                    OTIS Group

                                                    Siemens

                                                    LampT

                                                    Himalaya Drugs

                                                    BANKS

                                                    Bank of India

                                                    29

                                                    Reserve Bank of India

                                                    Canara Bank

                                                    Union Bank of India

                                                    Allahabad Bank

                                                    UCO Bank

                                                    Vysya Bank

                                                    Infrastructure Management

                                                    As Enterprises scale their IT infrastructure to support business growth managing global

                                                    networks database applications becomes a herculean task which can over whelm internal

                                                    resources

                                                    Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                    Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                    enterprise It Infrastructures enable clients to

                                                    Reduce the total cost of IT operations

                                                    Focus limited IT resources on core business activities

                                                    Rationalize IT staffing costs

                                                    Optimize IT assets utilization

                                                    Facilitate service delivery

                                                    Improve uptime

                                                    HARDWARE

                                                    Contract Manufacturing EMS

                                                    30

                                                    Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                    Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                    place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                    inspection amp quality control

                                                    Cerebra help companies to choose correct method of contract manufacturing to save money

                                                    time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                    that the customer is able to deliver world products to its customers

                                                    Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                    procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                    Computing solutions

                                                    Cerebra are one of the well known brands for personal computers servers laptops amp

                                                    workstations Cerebra range of products that cover entire IT requirements of its customers

                                                    Cerebra are able to offer end to end solution companies IT requirements

                                                    Desktop PCrsquos

                                                    Notebook

                                                    Servers

                                                    Networking

                                                    E-Waste Recycling Facility

                                                    Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                    players in this world which has huge potential not only in terms of generating huge revenues

                                                    amp profits for the company amp its share holders but also wants to contribute in big way the

                                                    green environment issues that have taken off cerebra recognize that it would be a big social

                                                    responsibility to truly set up a world class e-waste facility

                                                    In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                    facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                    sin 3 phases

                                                    31

                                                    a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                    Indiarsquos largest recycle facility

                                                    b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                    plants

                                                    c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                    Cerebra have approached this partnership to provide technical amp Management

                                                    consultancy

                                                    1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                    2) Salvage components amp sell it back to the manufacturers concerned

                                                    3) Fully integrated e-waste management amp base metal recycling

                                                    4) PGM recovery amp its refining processes

                                                    5) Waste management at sources

                                                    6) Total support in scrap handling collection transport documentation shipping amp

                                                    [export] amp other areas

                                                    7) 100 recycling of all collected e-waste [zero land fill]

                                                    8) World class security system

                                                    9) Integrated EHS system [ISO amp OHSAS standard]

                                                    10) Web-based trading services amp accessibility

                                                    11) Logistics amp warehousing facility worldwide

                                                    12) Technical advice on plant layout

                                                    13) Training of technical personnel

                                                    14) Commissioning of day to day operations amp

                                                    15) Market support

                                                    SOLUTIONS

                                                    32

                                                    Cerebra specialize in the outsourced product development application software development

                                                    and offshore software outsourcing services in the enterprise and mobility areas We work

                                                    specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                    enhancement into the wireless and enterprise domains

                                                    bull Setting up a dedicated off-shore development center

                                                    bull Offshore product development services

                                                    bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                    bull SCM CRM Enterprise integration

                                                    We provide solutions for a dynamic environment where business and technology strategies

                                                    converge Our approach focuses on new ways of combining IT innovation in existing

                                                    business framework and also to leverage the clients existing IT infrastructure The activities

                                                    under this area of offerings are

                                                    bull Mobile Strategy formation

                                                    bull Infrastructure Design

                                                    bull Application Development

                                                    bull Data Synchronization

                                                    bull Enterprise Intranet on the move

                                                    Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                    Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                    solutions

                                                    bull LBS for content distribution

                                                    bull Logistics ndash last mile delivery

                                                    bull Bluetooth based content and coupon management

                                                    bull SCMCRM for retail houses including a mobileweb based POS

                                                    bull on field Sales and Support

                                                    bull RFIDBarcode integration for asset and inventory tracking

                                                    Achievements amp Awards

                                                    33

                                                    The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                    14000 for pollution standard

                                                    ORGANISATIONAL STRUCTURE

                                                    34

                                                    An organizational structure defines how job tasks are formally divided grouped amp co-

                                                    ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                    complete Picture about the organization The structure of an organization plays a significant

                                                    role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                    smooth intertwining of employees amp communication systems The organization adopts

                                                    different structural pattern at different stages of its lifecycle The form of an organization that

                                                    is evident in the way divisions departments functions amp people link together amp interact

                                                    Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                    may be represented by an organization chart The complexityrsquos structure is often proportional

                                                    to its size amp its geographic dispersal The traditional organization structure for many

                                                    businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                    BASIC ORGANIZATION STUCTURE

                                                    An organization is a social entity composed of two or more persons who work together

                                                    towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                    essential that a formal structure of reporting amp control be established among the different

                                                    members of organizationhelliphellip

                                                    35

                                                    ORGANISATION CHART

                                                    CHAIRMAN

                                                    The above organization structure shows the following points

                                                    36

                                                    BOARD OF DIRECTORS

                                                    MANAGING DIRECTOR

                                                    EXECUTIVE DIRECTOR

                                                    DYGENRAL MANAGER

                                                    MANAGER-PERSONNAL amp ADMINISTRATION

                                                    MANAGER- PRODUCTION MAINTENANCE

                                                    MANAGER- DESIGNQC TRANSPORT

                                                    MANAGER PROJECT SECURITY amp VIGILANCE

                                                    MANAGER- PURCHASE STORES COMPUTER VACANT

                                                    MANAGER MARKETING

                                                    FINANCE MANAGER IC

                                                    DYMANAGER TPS

                                                    DYMANAGER QCTESTING

                                                    ASSTENGINEER- PURCHASE amp STORES

                                                    ASSTENGINEER- MAINTENANCETRANSPORT

                                                    ASSTENGINEER-TPS

                                                    ASSTENGINEER-TPSWINDING

                                                    ASSTENGINEER- QUALITY CONTROL

                                                    ASSTENGINEER- QUALITY CONTROL

                                                    1) Hierarchy relationship between different department members

                                                    2) Participative management

                                                    3) Cooperative work culture

                                                    4) Standardized of polices

                                                    5) Decentralized decision making system provided that some exceptions-

                                                    Valuable amp economical decisions are taken by top level management only So it is

                                                    centralized decision making

                                                    In all major decisions will be taken from board of directors they have full control over the

                                                    administration they will control the executive and general managers these board of directors

                                                    are selected by SAIL But the general manager of will have full control over the deputy

                                                    managers of project HRD production and material departments

                                                    These deputy managers will have full control over their respective area and they have a right

                                                    to take minor decisions regarding over their respective area

                                                    37

                                                    FUNCTIONAL AREAS

                                                    PRODUCTION DEPARTMENT

                                                    HUMAN RESOURCES DEPARTMENT

                                                    MARKETING DEPARTMENT

                                                    FINANCE DEPARTMENT

                                                    Production Department

                                                    Production department performs the function of producing finished goods from the basic raw

                                                    materials The manufacturing is headed by a group head whose main objective is to plan

                                                    execute co-ordinate and control all production activities with available resources inputs

                                                    equipment and facilities

                                                    Objectives

                                                    1 To ensure direct and co-ordinate the activities

                                                    2 To ensure Quality Output

                                                    The Main functions of this Department are as follows

                                                    1 Procure the Raw materials

                                                    2 Store the Raw materials which are procured

                                                    3 Process the raw materials which are procured in the production and to turn them into

                                                    finished goods

                                                    4 In addition not to stop in any circumstances but only to perform round the clock and

                                                    round the year

                                                    38

                                                    DIRECTOR

                                                    PERSONNEL MANAGER

                                                    Human Resource Department

                                                    The personnel department is one of the most important functional departments in every

                                                    organization Only with the help this department the organization can make efficient use of

                                                    the available work force for providing the desired product to the customer with desired

                                                    quality and reasonable price at the right time

                                                    Department Structure

                                                    The Personnel Manager is responsible for carrying out all the personnel management work

                                                    like recruitment selection training performance appraisal promotion wages and salary

                                                    employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                    from the Managing Director whenever necessary

                                                    The future of any Company depends on its ability to-

                                                    Train and upgrade skill sets of its employees

                                                    Extract and retain talent

                                                    Robust performance appraisal and reward system

                                                    Manage and full fill expectations

                                                    Evolve performance parameters with respect to key result areas

                                                    39

                                                    HUMAN RESOURCE DEVELOPMENT

                                                    Resource is any means of supply which can be drawn on when necessary To develop means

                                                    to grow mature and make progress in the desired direction Developing a human being in to

                                                    a resource means making him or her into a person of resourcefulness initiative wittedness

                                                    cleverness talent and ability

                                                    Human Resource Development is considered to be a super specialty of HRM It is a process

                                                    by which the employees of an organization are helped in planned and continuous manner to

                                                    acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                    their present functions or expected future voles

                                                    HRD is a process which is geared towards developing the general enabling capabilities of

                                                    employees as individuals so that they can discover and exploit their own inner potential for

                                                    their own and or organization development purposes HRD strives to develop an

                                                    organizational culture where superior subordinate relationships team different sub units are

                                                    strong and contribute to the organizational health dynamisms and pride of employees

                                                    Training programs are as follows

                                                    FRESH ENTRANTS

                                                    Induction and orientation

                                                    COMPETENCE ENHANCEMENT

                                                    Technical

                                                    Multi skill training

                                                    Managerial

                                                    SPECIFIC AREA

                                                    Safety

                                                    Environment

                                                    Cost control and deduction

                                                    Quality

                                                    EXTERNAL TRAINING

                                                    OTHER AREAS

                                                    Hindi training

                                                    40

                                                    GOALS OF HRD

                                                    Development of individual capacity

                                                    Development of competitive in relations job being performed

                                                    Development of corporate approach

                                                    Development interpersonal relationship

                                                    Development of overall organization culture

                                                    Role of HRD

                                                    Human resources planning

                                                    Human resources accounting

                                                    Human resources allocation and role planning

                                                    Human resources training and development

                                                    Human resources maintenance

                                                    Climate development of HRD

                                                    Activities of HRD

                                                    Training need identification

                                                    Training needs assessment

                                                    Training needs justification

                                                    Budgeting and controlling of cost

                                                    Selection of learning process

                                                    Planning designing conducting the training procedure

                                                    Evolution of program through the trainee and feedback records

                                                    41

                                                    Training Objectives

                                                    To help the trainee

                                                    To improve knowledge skill attitude amp performance

                                                    To develop competence to increase productivity

                                                    To prepare for greater responsibility

                                                    To improve interpersonal relationship

                                                    To equip with modern tools amp techniques of to harness best of the human resources

                                                    and maintains industrial harmony

                                                    Modern how to develop self and his subordinates

                                                    Recruitment sources

                                                    This company considers both internal and external sources for recruitment Internal sources

                                                    include the employees who are already on the payroll Whenever any vacancy occurs

                                                    somebody within the organization with necessary qualification is promoted to that job

                                                    External sources are obtained by giving advertisements in state and local newspapers

                                                    Recruitment

                                                    It is the process of searching for prospective employees and stimulating them to apply for

                                                    jobs in the organization so that the right person for accomplishing organization and

                                                    departmental objectives will fill up organization vacancies

                                                    In order to ensure that the right type of persons are available to the concern in the right

                                                    number at the right place the following steps are taken

                                                    The candidate will be given an application form through which the Personnel Manager can

                                                    come to know about the candidate with respect to the following

                                                    Educational qualification

                                                    Experience

                                                    Skills possessed by the candidate

                                                    Salary expecting

                                                    42

                                                    Screening of Applications

                                                    Interview

                                                    Physical Examination

                                                    Placement

                                                    Selection

                                                    The intention of the selection process is to choose the best-qualified and suitable candidate

                                                    for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                    most suitably perform the given job

                                                    The selection procedure is essentially a series of steps through which additional information

                                                    is secured about the applicant at any stage the candidate may be rejected due to non-

                                                    compatibility Therefore selection is actually a negative process of rejecting the unit

                                                    candidates

                                                    The selection procedure followed by the company is as follows

                                                    Training and Development

                                                    The company gives only on-the-job training Usually on-the-job methods of training are as

                                                    follows

                                                    Job rotation

                                                    Coaching

                                                    Job instruction

                                                    Committee assignments

                                                    43

                                                    After the selection of candidates the candidates will be given on-the-job training in an

                                                    organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                    requirement of the company then the candidate is selected as an employee for the company

                                                    This period of 1 year is known as the probationary period for the candidate When the

                                                    performance of the candidate is unsatisfactory then the company will provide further training

                                                    to the candidate to make him fully equipped to work in the organization

                                                    Safety of the Employees

                                                    1 Safety shoes will be given to every shop floor employee once in 6 months

                                                    2 Safety uniform will be given to every shop floor employees

                                                    3 Pairs of uniform will be given once in a year

                                                    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                    group insurance as well

                                                    5 Every employee in the organization will be medically examined once a year

                                                    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                    1st shift-----------------------------6am to 2pm

                                                    2nd shift----------------------------2pm to 10pm

                                                    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                    Wages

                                                    Wages in the wide sense mean any economic compensation paid by the employer under some

                                                    contract to his worker for the services rendered by him

                                                    In this company the wages are fixed according to the government norms At the time of

                                                    appointment the company fixes the wages which is higher than the government norms After

                                                    a certain period the wages will be fixed according to the experience of the worker

                                                    44

                                                    Absenteeism

                                                    An absentee is a person who habitually stays away from the job There are several causes for

                                                    absenteeism which are as follows

                                                    Maladjustment with the working condition

                                                    Industrial fatigue

                                                    Alcoholism

                                                    Low level of wages

                                                    Family problems

                                                    Unhealthy working conditions

                                                    Unsound personnel policies

                                                    The company follows a procedure with respect to absenteeism If the worker is frequently

                                                    absent show cause notice is given If the absence is continued by the worker maximum

                                                    three-show cause notices are given If the absence is continued then the company will issue a

                                                    charge sheet If the absence is further continued the management conducts an in-house

                                                    enquiry During the enquiry the management decides as to whether the worker should

                                                    continue in his job or not

                                                    Performance appraisal

                                                    Production head or Works Manager will give the questionnaire to the employees working in

                                                    the production department and based on their answers for the questions the ranking will be

                                                    given for each worker and depending upon the rank the worker will be put in the certain

                                                    position

                                                    If any worker scores less marks then he will be made to work hard and achieve the goal

                                                    They will tell him his weakness and strengths in the particular field and motivate him to

                                                    achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                    45

                                                    Promotion

                                                    In this company the promotion is given based on seniority-cum-merit The management will

                                                    also take the following considerations while promoting an employee

                                                    Behavior of the worker

                                                    Attendance of the worker

                                                    Efficiency of the worker

                                                    46

                                                    Marketing Department

                                                    The marketing department performs marketing activity by supplying the products to the

                                                    customers within the mentioned time and the product is transferred to the domestic customers

                                                    by the road transportation and overseas customers by means of ships

                                                    Marketing Channels

                                                    Marketing channel decisions are among the most critical decisions facing marketing The

                                                    channels chosen intimately affect all other marketing decisions

                                                    As the company is a manufacturing concern it undertakes the following type of marketing

                                                    channels

                                                    The company gets order directly from its customers and it directly delivers the finished

                                                    products to its customers as it has producer-customer type of marketing channel

                                                    Marketing Strategies

                                                    Usually the Company follows the following marketing strategies

                                                    Quick delivery

                                                    Better quality

                                                    Service after sales

                                                    47

                                                    CUSTOMERS

                                                    COMPANY

                                                    Marketing Segmentation

                                                    Market segmentation means dividing the market into different segments or sectors In this

                                                    company market segmentation is made on the basis of components

                                                    Packaging

                                                    Packaging is normally not done for rough castings unless it is specified by the customer in

                                                    which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                    are packed in the boxes

                                                    Handling of customer complaints

                                                    The details of customersrsquo complaints corrective action taken etc shall be

                                                    recorded on corrective action report and a copy shall be sent to the customer

                                                    Whenever possible customer confirmation is obtained

                                                    Managing Director shall forward the same to the Manager-Quality control for the

                                                    investigation

                                                    Based on the result of investigation the complaints are bifurcated as Genuine

                                                    Casual complaints

                                                    All genuine complaints are thoroughly investigated and a suitable corrective and

                                                    preventive action is taken recorded and given to the concerned department for

                                                    further action

                                                    All casual complaints from the customer are informed accordingly

                                                    The managing director shall receive complaints from the customers A complaint

                                                    number is allotted and an acknowledgement is sent to customers

                                                    Records

                                                    The following records shall be maintained by marketing department

                                                    1 Enquiries and Quotation

                                                    2 Purchase orders from customer and its Amendments

                                                    3 Verbal order

                                                    4 Order Acceptance

                                                    5 Delivery challen cum Invoice

                                                    48

                                                    Finance Department

                                                    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                    pool of funds These funds come from a variety of sources investors or shareholders

                                                    creditors who lend in money and past earnings retained in business Funds provided from

                                                    these sources are committed to a number of uses Fixed assets used in production of a product

                                                    or service inventory used in production of marketable goods cash and securities used for

                                                    transaction and liquidity purposes

                                                    The sales of the company are accompanied with sales bills which are generated from

                                                    computer The terms of sales varies from 30 days 60 days and for few customers the

                                                    document is sent through Bank for payment

                                                    The export sales are against payment through Bank with a credit period of 45 days from the

                                                    date of shipment

                                                    The purchase of raw materials component parts and consumables are affected against a credit

                                                    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                    day of the month irrespective of the material receipt date

                                                    Department Structure

                                                    DIRECTOR COMMERCIAL

                                                    FINANCE MANAGER

                                                    CASHIER STENO TYPIST

                                                    The main functions of Finance Department are as follows

                                                    1 Making the payment as salary to the employees

                                                    2 Meeting the manufacturing expenses of the organization

                                                    3 Preparing financial statement of the organization

                                                    4 Maintaining the liquidity position of the company

                                                    5 Helping the management in taking financial decision

                                                    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                    7 Making payments to the suppliers

                                                    8 Receiving receipts from the customers

                                                    49

                                                    Accounting Procedure

                                                    The company follows cash and credit basis of accounting of its income and expenditures

                                                    The income of the company is fo0rm sale of castings development of patterns for new items

                                                    and by sale of bye products The major expenditures are power charges manufacturing

                                                    expense labour raw materials and consumable spares administrative and selling expense

                                                    interest

                                                    The following are the books and records maintained by cerebra integrated technologies

                                                    Limited

                                                    Subsidiary BooksRecords

                                                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                    the material by store and counter signed by the quality Assurance Department the necessary

                                                    entries are made in the registrar

                                                    Customer RegisterBill Register

                                                    This register is maintained to keep track of the sales made to each and individual customer

                                                    The follows are maintained customer wise and the detail of invoice number and date and

                                                    value with cumulative value is maintained in the register This register also helps to make

                                                    follow up for payment The entries in the register are made immediately after the invoice is

                                                    generated from the computer

                                                    The receipt of payment against each customer and invoice is also entered in the register to

                                                    enable to know the balance outstanding customer wise

                                                    Salary advance register

                                                    This register is maintained to know the advance outstanding employee wise Immediately

                                                    after issue of advance the necessary entries are made in this register Similarly after receipt

                                                    of advance through slips the entries are made in this register to know the exact balances of

                                                    advance employee wise

                                                    50

                                                    Customer Rejection Register

                                                    This register is maintained to keep track of customer rejection of castings

                                                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                    rejection register where in the details of rejection via invoice number grade quantity and

                                                    weight value excise duty sales tax and forwarding are made

                                                    Books of Accounts

                                                    Petty Cash Book

                                                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                    the Director and then necessary entries are made in the books through computer

                                                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                    received from whom amount in words and figures If the payment is made above Rs500-

                                                    necessary signatures should be taken on affixing rupee one revenue stamp

                                                    Bank book

                                                    Since the company has availed cash credit and bill discounting facility from bank two

                                                    separate bank books for cash credit and bill discounting are maintained

                                                    The receipt of payment through chequedemand draft and payment through chequedemand

                                                    draft is maintained in the register The balance of the book should tally with the balance in

                                                    the books of accounts maintained in a computer

                                                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                    the over draw amount against the discounted bills necessary credit entries are made in the

                                                    register to arrive at the actual balance against the sanctioned working capital

                                                    51

                                                    General ledger

                                                    This ledger gives the details of transactions effected by the company at any point of time The

                                                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                    respective accounts in the general ledger This ledger should be updated on day to day basis

                                                    to know the actual balance of each account The trail balance and receipt and payment are

                                                    made at each month end which should necessarily tally The profit and loss account is also

                                                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                    yearly or yearly

                                                    Inventory management

                                                    Inventories constitute the most significant part of current assets of a majority of companies

                                                    in India Inventories are stock of the product a company is manufacturing for sale and

                                                    components that make up the product The various forms in which inventories exist in a

                                                    manufacturing company are raw materials work in progress and finished goods

                                                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                    While retail or wholesale firm will have a very high level o finished goods inventories and

                                                    no raw material and work in progress inventory

                                                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                    of inventory control technique which is popularly known as FIFO method In this method

                                                    raw material which bought first will be sent to the production department first

                                                    Cost of production

                                                    The following items determine the cost of production of the product

                                                    Price of raw materials

                                                    Labour costs

                                                    Other production costs

                                                    Market condition

                                                    52

                                                    Mode of Payment

                                                    1 Advance Payment

                                                    The firm takes an advance payment of 20 to 25 of price from the new customers

                                                    2 Credit

                                                    The firm gives credit facility to its old customers which is secured by the following

                                                    - Invoice performance credit

                                                    - Letter of credit

                                                    53

                                                    CERBRA INTEGRATED

                                                    TECHNOLOGIES LIMITED

                                                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                    54

                                                    Particulars 30-9-2010 30-9-2009

                                                    INCOME

                                                    Sales amp Services 588808535 503398844

                                                    Other Income 8458654 1291991

                                                    TOTAL 597267189 504690834

                                                    EXPENDITURE

                                                    Materials 565924569 471247636

                                                    Manufacturing amp Administration Expenses 15640011 16247496

                                                    Marketing Expenses 249660 127791

                                                    Interestamp Financial Charges 248640 382737

                                                    Depreciation 1588627 2055635

                                                    TOTAL 583651507 490061295

                                                    Profit Before Extraordinary Items 13615681 14629539

                                                    Profit [loss] Before Taxation 13615681 14629539

                                                    Provision for Taxation

                                                    MAT 2524347 (1894)

                                                    Profit[loss] after tax transferred to balance 11091334 14631433

                                                    Sheet

                                                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                    55

                                                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                    Sources of funds

                                                    Share Holderrsquos Funds 159555820 150740820

                                                    Share Application Money 29211000 5643501

                                                    Reserves amp Surplus 242157224 242157224

                                                    Minority interest 334875 ------

                                                    Grand Total 431258919 398541545

                                                    Application of funds

                                                    Fixed Assets

                                                    Gross Block 46078186 46259057

                                                    Less Depreciation 28342562 26103945

                                                    Net Block 17735625 20155113

                                                    Deferred Tax Assets 63249 ----

                                                    Investment cost 2000 2000

                                                    Current Assets Loans amp Advances

                                                    Sundry Debtors 318650954 337538013

                                                    Cash amp Bank Balance 12439646 9113641

                                                    Loans amp Advances 114671053 45651808

                                                    445761654 392303462

                                                    Less Current Liabilities amp Provisions

                                                    Current Liabilities 293343081 290079690

                                                    Provisions 2810681 1999

                                                    Net Current Assets 149607892 102221773

                                                    Profit amp loss Account 263850154 276162659

                                                    Grand Total 431258919 398541545

                                                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                    late 1970s to help managers address the difficulties of change The model shows that

                                                    organizational immune systems and the many interconnected variables involved make change

                                                    complex and that an effective change effort must address many of these issues

                                                    simultaneously This is often a daunting managerial challenge

                                                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                    (subordinate goals) Skill

                                                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                    Richard defines that it was because of these factors the Japanese companies excelled over

                                                    American firms A very important feature of this Model is that McKinsey consultants in their

                                                    studies of several firms have extensively tested it

                                                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                    major premise of the model is that many performances related issues are rooted among the 7

                                                    factors outlines This study is important from a strategic marketing Organizational

                                                    performances related issues are rooted among the 7 factors outlines These 7s are

                                                    interconnected aligned and working together in high performing organizations

                                                    56

                                                    Structure

                                                    The organizational structure of the company is based on the functional departments and the

                                                    decision taken from top-level management of the company For analyzing and for taking

                                                    decision the top management will consult the functional managers performance of various

                                                    tasks in departments will be assigned to its functional head

                                                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                    associated information that shows who reports to whom and how tasks are both divided up and

                                                    integrated

                                                    Skill

                                                    Usually in a foundry Industry two types of skills are required They are as follows

                                                    1 Administrative skills

                                                    2 Technical skills

                                                    Administrative Skills

                                                    Administrative skills are those skills which are very much necessary for office staff It

                                                    involves managing the resources of the organization Cerebra integrated technologies limited

                                                    is doing everything to impart these skills in its employees When the candidate is selected he

                                                    will be given an on-the-job training for about 1 year and also training in each department to

                                                    make the candidate familiar with the organization Every month a training program will be

                                                    conducted wherein personalities having expertise in various fields give lectures

                                                    Technical Skills

                                                    Technical skills are those skills which are directly concerned with the production Shop-

                                                    floor employees are expected to possess these skills to carry out the production activity

                                                    smoothly

                                                    In Cerebra integrated technologies limited they give more importance to technical

                                                    knowledge than educational qualification

                                                    57

                                                    Different training programs are conducted to impart technical skills among employees When

                                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                    the company gets its employees trained by external training agencies Guest lectures are

                                                    arranged once in a month to help the employees update their knowledge with the industry

                                                    level

                                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                                    employees of various departments and identifies the training needs to be given for employees

                                                    and for enhancing the skills of the employees

                                                    Style

                                                    The company follows a centralized system of decision-making Only the top management

                                                    takes the decisions and the suggestions of the lower level employees are taken into

                                                    consideration

                                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                    approach

                                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                    comes to decision making Only the persons who are in higher authority take decisions about

                                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                    management For eg While taking decisions regarding purchase only the MD and Director

                                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                    material and tenders The higher authorities do everything There is no participative

                                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                                    the companyrsquos administration

                                                    58

                                                    Strategy

                                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                    followed by systematic action and allocation of resources to achieve corporate goals

                                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                    competition through its quality products with reasonable price To price their products

                                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                                    waste elimination

                                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                    advance before starting production activity By using the good quality of raw materials the

                                                    company can produce quality output without any damages or cracks in the castings Thus

                                                    reducing the wastage

                                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                    Ie by carrying out the production activity according to the procedure and under watchful

                                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                    commit any wrongdoing

                                                    Staff

                                                    Responsibility and Authority

                                                    The company has defined responsibilities and authorities in order to facilitate effective

                                                    implementation of quality management and these are communicated to relevant persons in

                                                    the organization

                                                    59

                                                    Managing Director

                                                    Responsibility

                                                    1 Overall control of the company

                                                    2 Ultimate responsibility for product quality

                                                    3 Responsibility for customer satisfaction

                                                    4 Responsibility for marketing

                                                    5 New product development and process improvement

                                                    6 Growth and profit

                                                    Authority

                                                    1 Approve quality assurance manual

                                                    2 Interact with customers

                                                    3 Approve capital goods

                                                    4 Release the product whenever there is ambiguity

                                                    5 Disposal of non-conforming products

                                                    6 Sign cheque

                                                    Director (Commercial)

                                                    Responsibility

                                                    1 Responsible for purchasing and supplier development

                                                    2 Financial management including cash flow management

                                                    3 Responsible for storersquos management

                                                    4 Administration and personnel management

                                                    5 Functions of managing director in his absence

                                                    Authority

                                                    1 Sign the purchase order

                                                    2 Sign cheques

                                                    3 Prepare the yearly budget and follow up

                                                    4 Interact with statutory bodies and maintain records

                                                    60

                                                    Works Manager

                                                    Responsibility

                                                    1 Overall responsibility for production planning and control

                                                    2 Overall responsibility for pattern equipment and product quality

                                                    3 Safety and house-keeping of entire company

                                                    4 Upkeep of all equipment

                                                    5 Process improvement and productivity

                                                    6 Training of production and quality control personnel

                                                    7 Upkeep of relevant records

                                                    Authority

                                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                    reaching customer on time

                                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                                    Manager Maintenance

                                                    Responsibility

                                                    1 Monitor and control the activity of the administration office

                                                    2 Upkeep of statutory records

                                                    3 Make payment to suppliers on due date

                                                    4 Housekeeping in respective areas

                                                    Authority

                                                    1 Prepare and send chequesDDrsquos

                                                    61

                                                    Manager Accounts

                                                    Responsibility

                                                    1 Account all the vouchers and bills after acceptance from stores

                                                    2 Maintain books of accounts

                                                    3 Update all the accounts regularly

                                                    4 Prepare financial statement at defined intervals

                                                    5 Update the salary advance register

                                                    6 Housekeeping in respective areas

                                                    Authority

                                                    1 Enter accounts data into the computer

                                                    2 Raise debitcredit notes

                                                    3 Issue stamped receipts for the payment received

                                                    Assistant Manager Quality Control

                                                    Responsibility

                                                    1 NDT inspection

                                                    2 Inspection of castings in first second and final stage

                                                    3 Upkeep of related records

                                                    4 Housekeeping in respective department

                                                    Authority

                                                    1 Authorized to inspect and release the product for next stages

                                                    62

                                                    Assistant Manager of Quality Assurance

                                                    Responsibility

                                                    1 Incoming and in-process inspection

                                                    2 Overall responsibility of calibration of EMTE

                                                    3 Training of quality assurance personnel

                                                    Authority

                                                    1 Accept the product at inward good stage

                                                    2 Approve the liquid metal before pouring

                                                    Chemist

                                                    Responsibility

                                                    1 Charge calculation

                                                    2 Inspection of incoming materials

                                                    3 Mechanical testing

                                                    4 Housekeeping in the related areas

                                                    Authority

                                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                    Manager

                                                    63

                                                    Marketing and Administration Officer

                                                    Responsibility

                                                    1 Delivery challan cum invoice preparation with its related activities

                                                    2 Central excise formalities and related activities

                                                    3 Cash handling

                                                    4 Upkeep and maintenance of the following records

                                                    Authority

                                                    1 Purchase stationery

                                                    2 Co-ordinate with central excise department on behalf of the company

                                                    Supervisory Moulding

                                                    Responsibility

                                                    1 Allocate the work for the workers based on planning

                                                    2 Arrangements for production of moulding core as per planning and documented

                                                    procedures

                                                    3 Inspection of pattern and core box before and while production

                                                    4 Ensure correct mixing of sand as per procedure

                                                    5 To maintain a clean and neat working environment

                                                    Authority

                                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                                    Supervisor Maintenance

                                                    Responsibility

                                                    1 General house-keeping in all area

                                                    2 Attending machine break down

                                                    3 Arrangement for lining preparation

                                                    64

                                                    Authority

                                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                    consent with the directors

                                                    Supervisor Inspection

                                                    Responsibility

                                                    1 Inspection of castings in all stores

                                                    2 Final clearance of castings before dispatch

                                                    Authority

                                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                                    Purchase Officer

                                                    Responsibility

                                                    1 Local purchase

                                                    2 Cash purchase

                                                    3 Out station purchase follow up as and when assigned

                                                    4 Attending bank work

                                                    Authority

                                                    1 Authorized to procure material from approved supplier in consent with Director

                                                    (commercial)

                                                    65

                                                    Cashier Steno cum Typist

                                                    Responsibility

                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                    2 To prepare letterspayment reminders at defined intervals

                                                    3 To maintain petty cash book daily

                                                    Authority

                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                    2 Procure postal stamps and revenue stamps for office use

                                                    The responsibilities and authorities of Management Representatives include the following

                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                    system with other head of the departments in the company

                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                    documented procedures detailed procedures and process maps

                                                    c) Reporting to management on the performance of the quality management including

                                                    needs for improvement through management review meetings

                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                    System

                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                    quality control systems performance measurement systems order execution systems

                                                    Inventory control systems etc

                                                    Inventory Control System

                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                    components that make up the product The various forms in which inventories exist in a

                                                    manufacturing company are raw materials work in progress and finished goods

                                                    66

                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                    no raw material and work in progress inventory

                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                    materials which bought first will be sent to the production department first The inventory

                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                    month in advance so that the production will not be affected even in case of any

                                                    uncertainties

                                                    Order Execution System

                                                    The company receives the purchase order from its customer The purchase order may be in

                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                    review of contract

                                                    The following are the various steps taken by the organization to execute a purchase order

                                                    from a customer

                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                    issued to the Managing Director for study

                                                    2 Managing Director shall study the technical and commercial requirements with

                                                    respect to the following

                                                    Technical

                                                    a Normalwitness pouring

                                                    b Third party inspection

                                                    67

                                                    c NDT requirements

                                                    d Acid Picking requirements

                                                    e Previous history of the product available in computer

                                                    Commercial

                                                    a Rate

                                                    b Delivery period

                                                    c Mode of Dispatch

                                                    d Mode of Payment

                                                    e Payment terms

                                                    f KSTCST Number of customer

                                                    g Dispatch destination address and mode of dispatch

                                                    h One copy is sent to customer

                                                    i One copy is filled to customer wise along with purchase order

                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                    regarding technical delivery and commercial conditions

                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                    in computer

                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                    accordingly

                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                    grade and rate and delivery date

                                                    7 After the same is cleared by the Managing Director

                                                    8 The concerned production department shall have an access to order acceptance from

                                                    computer

                                                    9 The production department will go for producing the products as per the requirement of the

                                                    customer

                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                    68

                                                    Shared value

                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                    and the values it will uphold in determining corporate destiny

                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                    follows

                                                    1 Mission

                                                    2 Corporate Objectives

                                                    Serve the community around through welfare schemes

                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                    activities Like providing the necessities for the local schools and giving donations to

                                                    charitable institutes

                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                    of materials with highly committed and socially responsible employees

                                                    The company in order to become a global entity with highly committed and socially

                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                    to handle any complex job To make the employees skilful the company is organizing

                                                    training programs regularly The company is taking measures to create social

                                                    awareness among its employees

                                                    Strive towards making work environment safe and environment friendly

                                                    To make the working environment safe for the employees the company has provided

                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                    sand and using it again for casting purpose

                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                    and supply products of high quality to the complete satisfaction of each and every

                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                    products There by achieving a sense of satisfaction among its customers The

                                                    employees are made to perform the work with due concern to the quality of the

                                                    69

                                                    products Through its quality products the company wants to achieve leadership in

                                                    market as reputed and reliable supplies

                                                    Endeavoring to fulfill social responsibilities

                                                    The company in order to fulfill its social responsibility has undertaken many

                                                    community development projects which include donations to charitable institutions

                                                    and providing necessities for local schools etc besides the company has a huge

                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                    on the environment

                                                    The company is committed to the following

                                                    Continual prevention of pollution reduction of waste and consumption of

                                                    resources in all its operations

                                                    Promote environmental awareness among all employees and ensure their

                                                    participation in implementing this environmental policy at their place of work

                                                    SWOT ANALYSIS

                                                    70

                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                    Strength

                                                    71

                                                    1 Easy and timely availability of raw material

                                                    2 The company is having expertise Human resource

                                                    3 The company has equipped with latest technology

                                                    4 The company has good machines for manufacturing purpose

                                                    5 The company protects employees by giving safety equipments

                                                    Weakness

                                                    1 Lack of education among the workers in the lower cadre

                                                    2 They have not given the additional facilities like cab facilities etc

                                                    3 The company does not have its own products to sell It should rely heavily on

                                                    customer orders

                                                    4 Lack of space inside the production department

                                                    5 The company more depends on the casual workforce in its production

                                                    Opportunities

                                                    72

                                                    1 The company can expand its business in Europe which is a potential market for

                                                    industrial machines

                                                    2 By maintaining its quality of products the company can enter different foreign

                                                    markets

                                                    3 Presence of auto majors in the region especially in south India

                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                    quality of goods effectively and more efficiently

                                                    Threats

                                                    1 Pollution control norms laid by the government are getting stringent

                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                    With its cheap products they can kill domestic industries

                                                    3 Labour incentive

                                                    4 Expensive transportation cost

                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                    exhausted

                                                    FINDING AND CONCLUSION

                                                    73

                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                    FINDINGS

                                                    The organization is not success in both domestic and export market to meet their

                                                    demand

                                                    The company is not providing proper training to their employees

                                                    The company is financially sound

                                                    Rising cost of raw materials

                                                    Products processing facilities are not enough

                                                    They should make more advertisements

                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                    pureness

                                                    CONCLUSION

                                                    74

                                                    The Cerebra integrated technologies limited having the good working environment The

                                                    employees are very happy to work is the Industry And this Industry is having good

                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                    strengthen their employees and also to improve the quality of life their employees

                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                    round improvement is production sales and profitability

                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                    prospects of the company continued to be positive And also the industry has delivering

                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                    LEARNING EXPERIENCE

                                                    75

                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                    However after implant training I have felt empowered with confidence to understand

                                                    different management concepts in a pragmatic manner

                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                    MBA I also came across real problems faced by organization in technology human

                                                    resources etc and the way in which the management tackled those problems

                                                    During this implant training I realized that management is a backbone of every organization

                                                    and without which every activity of organization will go haywire

                                                    I came to know the importance of Management Information System [MIS] in the

                                                    organization and how it assists the management in every aspect of its business and how it

                                                    helps the management in the process of decision-making

                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                    the organization and how we should communicate on different channels and with different

                                                    grades of peoples

                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                    finance department I came to know the importance of finance department and I came to

                                                    know the different tools they use to have a control over the liquidity position of the company

                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                    staffing directing controlling and decision-making I came to know about the rules

                                                    regulation policies and procedures of the company and to what extent employees are

                                                    following the rules and regulation laid down by the management I came to know about the

                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                    regulation of the company

                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                    support and team spirit

                                                    76

                                                    In training also helped me in knowing the importance of group effort when compared to

                                                    individual effort in organization In addition importance of human relations was known

                                                    which helps the management getting the things done through its employees

                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                    help in my career It is about the working environment about dealing with the employees

                                                    about the attitude required to sustain in an organization and so on

                                                    In total I am very much benefited with this implant training Once again I thank the

                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                    continuous guidance to make this project work successful

                                                    77

                                                    BIBLIOGRAPHY

                                                    The companyrsquos Reports are

                                                    Quality Assurance Report

                                                    Production Report

                                                    Finance department Report

                                                    Marketing department Report

                                                    WEBSITE

                                                    wwwcerebracomputerscom

                                                    wwwwikipediacom

                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                    TEXT BOOKS

                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                    Edition) Pearson Education

                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                    Methods (8th Edition) Tata McGraw Hill

                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                    Edition) Tata McGraw-Hill

                                                    BOOKS

                                                    Company Magazines

                                                    Hand books Catalogue Journals amp Reports

                                                    78

                                                    • The future of any Company depends on its ability to-
                                                    • Responsibility and Authority
                                                    • Managing Director
                                                    • Responsibility
                                                    • Authority
                                                    • Director (Commercial)
                                                    • Responsibility
                                                    • Authority
                                                    • Manager Accounts
                                                    • Responsibility
                                                    • Authority
                                                    • Assistant Manager of Quality Assurance
                                                    • Responsibility
                                                    • Authority
                                                    • Supervisory Moulding
                                                    • Responsibility
                                                    • Authority
                                                    • Supervisor Maintenance
                                                    • Responsibility

                                                      PURPOSE

                                                      The purpose of this WI is to give the details of performing post reflow inspection in post

                                                      reflow inspection stage

                                                      SCOPE

                                                      This work instruction is applicable in cerebra integrated technologies ltd

                                                      Responsibility

                                                      All associates technical engineers and quality staffs are responsible for carrying out this

                                                      activity

                                                      Precautions

                                                      Ensure operator wear wrist strop and grounded while performing the activity

                                                      Procedures

                                                      27

                                                      1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                                      2 Ensure operators perform inspection activity as per relevant documents like BOM

                                                      [bill of material] Pedro or reference cards if available

                                                      3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                                      NCM [non-conformance material] area for rework

                                                      4 Ensure operator performs inspection through magnifier only

                                                      5 And inspection the PCB a for following defeats

                                                      Components value

                                                      Components alignment amp Orientation

                                                      Missing components tomb stone amp solder-balls

                                                      Extra components amp bridging

                                                      CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                                      GOVERNMENT

                                                      Bharat sanchar nigam limited

                                                      Railways

                                                      ONGC

                                                      NIO

                                                      High courts

                                                      Post offices

                                                      CPWD

                                                      IGCAR

                                                      PUBLIC SECTOR UNITS

                                                      ITI LIMITED

                                                      HAL

                                                      28

                                                      NAL

                                                      BHEL

                                                      BEML

                                                      BEL

                                                      ECIL

                                                      CMC

                                                      OTHER MAJOR CUSTOMERS

                                                      KIOCL

                                                      VXL Instruments

                                                      Dickenson fowler ltd

                                                      KMF LTD

                                                      Stump vision

                                                      B-commerce Info system

                                                      Indian-Dept of Industries KSSIDC

                                                      CORPORATE

                                                      Pidilite Industries

                                                      Lucent

                                                      Alcate

                                                      Trent limited

                                                      Thermax

                                                      BPL

                                                      OTIS Group

                                                      Siemens

                                                      LampT

                                                      Himalaya Drugs

                                                      BANKS

                                                      Bank of India

                                                      29

                                                      Reserve Bank of India

                                                      Canara Bank

                                                      Union Bank of India

                                                      Allahabad Bank

                                                      UCO Bank

                                                      Vysya Bank

                                                      Infrastructure Management

                                                      As Enterprises scale their IT infrastructure to support business growth managing global

                                                      networks database applications becomes a herculean task which can over whelm internal

                                                      resources

                                                      Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                      Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                      enterprise It Infrastructures enable clients to

                                                      Reduce the total cost of IT operations

                                                      Focus limited IT resources on core business activities

                                                      Rationalize IT staffing costs

                                                      Optimize IT assets utilization

                                                      Facilitate service delivery

                                                      Improve uptime

                                                      HARDWARE

                                                      Contract Manufacturing EMS

                                                      30

                                                      Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                      Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                      place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                      inspection amp quality control

                                                      Cerebra help companies to choose correct method of contract manufacturing to save money

                                                      time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                      that the customer is able to deliver world products to its customers

                                                      Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                      procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                      Computing solutions

                                                      Cerebra are one of the well known brands for personal computers servers laptops amp

                                                      workstations Cerebra range of products that cover entire IT requirements of its customers

                                                      Cerebra are able to offer end to end solution companies IT requirements

                                                      Desktop PCrsquos

                                                      Notebook

                                                      Servers

                                                      Networking

                                                      E-Waste Recycling Facility

                                                      Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                      players in this world which has huge potential not only in terms of generating huge revenues

                                                      amp profits for the company amp its share holders but also wants to contribute in big way the

                                                      green environment issues that have taken off cerebra recognize that it would be a big social

                                                      responsibility to truly set up a world class e-waste facility

                                                      In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                      facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                      sin 3 phases

                                                      31

                                                      a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                      Indiarsquos largest recycle facility

                                                      b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                      plants

                                                      c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                      Cerebra have approached this partnership to provide technical amp Management

                                                      consultancy

                                                      1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                      2) Salvage components amp sell it back to the manufacturers concerned

                                                      3) Fully integrated e-waste management amp base metal recycling

                                                      4) PGM recovery amp its refining processes

                                                      5) Waste management at sources

                                                      6) Total support in scrap handling collection transport documentation shipping amp

                                                      [export] amp other areas

                                                      7) 100 recycling of all collected e-waste [zero land fill]

                                                      8) World class security system

                                                      9) Integrated EHS system [ISO amp OHSAS standard]

                                                      10) Web-based trading services amp accessibility

                                                      11) Logistics amp warehousing facility worldwide

                                                      12) Technical advice on plant layout

                                                      13) Training of technical personnel

                                                      14) Commissioning of day to day operations amp

                                                      15) Market support

                                                      SOLUTIONS

                                                      32

                                                      Cerebra specialize in the outsourced product development application software development

                                                      and offshore software outsourcing services in the enterprise and mobility areas We work

                                                      specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                      enhancement into the wireless and enterprise domains

                                                      bull Setting up a dedicated off-shore development center

                                                      bull Offshore product development services

                                                      bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                      bull SCM CRM Enterprise integration

                                                      We provide solutions for a dynamic environment where business and technology strategies

                                                      converge Our approach focuses on new ways of combining IT innovation in existing

                                                      business framework and also to leverage the clients existing IT infrastructure The activities

                                                      under this area of offerings are

                                                      bull Mobile Strategy formation

                                                      bull Infrastructure Design

                                                      bull Application Development

                                                      bull Data Synchronization

                                                      bull Enterprise Intranet on the move

                                                      Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                      Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                      solutions

                                                      bull LBS for content distribution

                                                      bull Logistics ndash last mile delivery

                                                      bull Bluetooth based content and coupon management

                                                      bull SCMCRM for retail houses including a mobileweb based POS

                                                      bull on field Sales and Support

                                                      bull RFIDBarcode integration for asset and inventory tracking

                                                      Achievements amp Awards

                                                      33

                                                      The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                      14000 for pollution standard

                                                      ORGANISATIONAL STRUCTURE

                                                      34

                                                      An organizational structure defines how job tasks are formally divided grouped amp co-

                                                      ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                      complete Picture about the organization The structure of an organization plays a significant

                                                      role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                      smooth intertwining of employees amp communication systems The organization adopts

                                                      different structural pattern at different stages of its lifecycle The form of an organization that

                                                      is evident in the way divisions departments functions amp people link together amp interact

                                                      Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                      may be represented by an organization chart The complexityrsquos structure is often proportional

                                                      to its size amp its geographic dispersal The traditional organization structure for many

                                                      businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                      BASIC ORGANIZATION STUCTURE

                                                      An organization is a social entity composed of two or more persons who work together

                                                      towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                      essential that a formal structure of reporting amp control be established among the different

                                                      members of organizationhelliphellip

                                                      35

                                                      ORGANISATION CHART

                                                      CHAIRMAN

                                                      The above organization structure shows the following points

                                                      36

                                                      BOARD OF DIRECTORS

                                                      MANAGING DIRECTOR

                                                      EXECUTIVE DIRECTOR

                                                      DYGENRAL MANAGER

                                                      MANAGER-PERSONNAL amp ADMINISTRATION

                                                      MANAGER- PRODUCTION MAINTENANCE

                                                      MANAGER- DESIGNQC TRANSPORT

                                                      MANAGER PROJECT SECURITY amp VIGILANCE

                                                      MANAGER- PURCHASE STORES COMPUTER VACANT

                                                      MANAGER MARKETING

                                                      FINANCE MANAGER IC

                                                      DYMANAGER TPS

                                                      DYMANAGER QCTESTING

                                                      ASSTENGINEER- PURCHASE amp STORES

                                                      ASSTENGINEER- MAINTENANCETRANSPORT

                                                      ASSTENGINEER-TPS

                                                      ASSTENGINEER-TPSWINDING

                                                      ASSTENGINEER- QUALITY CONTROL

                                                      ASSTENGINEER- QUALITY CONTROL

                                                      1) Hierarchy relationship between different department members

                                                      2) Participative management

                                                      3) Cooperative work culture

                                                      4) Standardized of polices

                                                      5) Decentralized decision making system provided that some exceptions-

                                                      Valuable amp economical decisions are taken by top level management only So it is

                                                      centralized decision making

                                                      In all major decisions will be taken from board of directors they have full control over the

                                                      administration they will control the executive and general managers these board of directors

                                                      are selected by SAIL But the general manager of will have full control over the deputy

                                                      managers of project HRD production and material departments

                                                      These deputy managers will have full control over their respective area and they have a right

                                                      to take minor decisions regarding over their respective area

                                                      37

                                                      FUNCTIONAL AREAS

                                                      PRODUCTION DEPARTMENT

                                                      HUMAN RESOURCES DEPARTMENT

                                                      MARKETING DEPARTMENT

                                                      FINANCE DEPARTMENT

                                                      Production Department

                                                      Production department performs the function of producing finished goods from the basic raw

                                                      materials The manufacturing is headed by a group head whose main objective is to plan

                                                      execute co-ordinate and control all production activities with available resources inputs

                                                      equipment and facilities

                                                      Objectives

                                                      1 To ensure direct and co-ordinate the activities

                                                      2 To ensure Quality Output

                                                      The Main functions of this Department are as follows

                                                      1 Procure the Raw materials

                                                      2 Store the Raw materials which are procured

                                                      3 Process the raw materials which are procured in the production and to turn them into

                                                      finished goods

                                                      4 In addition not to stop in any circumstances but only to perform round the clock and

                                                      round the year

                                                      38

                                                      DIRECTOR

                                                      PERSONNEL MANAGER

                                                      Human Resource Department

                                                      The personnel department is one of the most important functional departments in every

                                                      organization Only with the help this department the organization can make efficient use of

                                                      the available work force for providing the desired product to the customer with desired

                                                      quality and reasonable price at the right time

                                                      Department Structure

                                                      The Personnel Manager is responsible for carrying out all the personnel management work

                                                      like recruitment selection training performance appraisal promotion wages and salary

                                                      employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                      from the Managing Director whenever necessary

                                                      The future of any Company depends on its ability to-

                                                      Train and upgrade skill sets of its employees

                                                      Extract and retain talent

                                                      Robust performance appraisal and reward system

                                                      Manage and full fill expectations

                                                      Evolve performance parameters with respect to key result areas

                                                      39

                                                      HUMAN RESOURCE DEVELOPMENT

                                                      Resource is any means of supply which can be drawn on when necessary To develop means

                                                      to grow mature and make progress in the desired direction Developing a human being in to

                                                      a resource means making him or her into a person of resourcefulness initiative wittedness

                                                      cleverness talent and ability

                                                      Human Resource Development is considered to be a super specialty of HRM It is a process

                                                      by which the employees of an organization are helped in planned and continuous manner to

                                                      acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                      their present functions or expected future voles

                                                      HRD is a process which is geared towards developing the general enabling capabilities of

                                                      employees as individuals so that they can discover and exploit their own inner potential for

                                                      their own and or organization development purposes HRD strives to develop an

                                                      organizational culture where superior subordinate relationships team different sub units are

                                                      strong and contribute to the organizational health dynamisms and pride of employees

                                                      Training programs are as follows

                                                      FRESH ENTRANTS

                                                      Induction and orientation

                                                      COMPETENCE ENHANCEMENT

                                                      Technical

                                                      Multi skill training

                                                      Managerial

                                                      SPECIFIC AREA

                                                      Safety

                                                      Environment

                                                      Cost control and deduction

                                                      Quality

                                                      EXTERNAL TRAINING

                                                      OTHER AREAS

                                                      Hindi training

                                                      40

                                                      GOALS OF HRD

                                                      Development of individual capacity

                                                      Development of competitive in relations job being performed

                                                      Development of corporate approach

                                                      Development interpersonal relationship

                                                      Development of overall organization culture

                                                      Role of HRD

                                                      Human resources planning

                                                      Human resources accounting

                                                      Human resources allocation and role planning

                                                      Human resources training and development

                                                      Human resources maintenance

                                                      Climate development of HRD

                                                      Activities of HRD

                                                      Training need identification

                                                      Training needs assessment

                                                      Training needs justification

                                                      Budgeting and controlling of cost

                                                      Selection of learning process

                                                      Planning designing conducting the training procedure

                                                      Evolution of program through the trainee and feedback records

                                                      41

                                                      Training Objectives

                                                      To help the trainee

                                                      To improve knowledge skill attitude amp performance

                                                      To develop competence to increase productivity

                                                      To prepare for greater responsibility

                                                      To improve interpersonal relationship

                                                      To equip with modern tools amp techniques of to harness best of the human resources

                                                      and maintains industrial harmony

                                                      Modern how to develop self and his subordinates

                                                      Recruitment sources

                                                      This company considers both internal and external sources for recruitment Internal sources

                                                      include the employees who are already on the payroll Whenever any vacancy occurs

                                                      somebody within the organization with necessary qualification is promoted to that job

                                                      External sources are obtained by giving advertisements in state and local newspapers

                                                      Recruitment

                                                      It is the process of searching for prospective employees and stimulating them to apply for

                                                      jobs in the organization so that the right person for accomplishing organization and

                                                      departmental objectives will fill up organization vacancies

                                                      In order to ensure that the right type of persons are available to the concern in the right

                                                      number at the right place the following steps are taken

                                                      The candidate will be given an application form through which the Personnel Manager can

                                                      come to know about the candidate with respect to the following

                                                      Educational qualification

                                                      Experience

                                                      Skills possessed by the candidate

                                                      Salary expecting

                                                      42

                                                      Screening of Applications

                                                      Interview

                                                      Physical Examination

                                                      Placement

                                                      Selection

                                                      The intention of the selection process is to choose the best-qualified and suitable candidate

                                                      for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                      most suitably perform the given job

                                                      The selection procedure is essentially a series of steps through which additional information

                                                      is secured about the applicant at any stage the candidate may be rejected due to non-

                                                      compatibility Therefore selection is actually a negative process of rejecting the unit

                                                      candidates

                                                      The selection procedure followed by the company is as follows

                                                      Training and Development

                                                      The company gives only on-the-job training Usually on-the-job methods of training are as

                                                      follows

                                                      Job rotation

                                                      Coaching

                                                      Job instruction

                                                      Committee assignments

                                                      43

                                                      After the selection of candidates the candidates will be given on-the-job training in an

                                                      organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                      requirement of the company then the candidate is selected as an employee for the company

                                                      This period of 1 year is known as the probationary period for the candidate When the

                                                      performance of the candidate is unsatisfactory then the company will provide further training

                                                      to the candidate to make him fully equipped to work in the organization

                                                      Safety of the Employees

                                                      1 Safety shoes will be given to every shop floor employee once in 6 months

                                                      2 Safety uniform will be given to every shop floor employees

                                                      3 Pairs of uniform will be given once in a year

                                                      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                      group insurance as well

                                                      5 Every employee in the organization will be medically examined once a year

                                                      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                      1st shift-----------------------------6am to 2pm

                                                      2nd shift----------------------------2pm to 10pm

                                                      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                      Wages

                                                      Wages in the wide sense mean any economic compensation paid by the employer under some

                                                      contract to his worker for the services rendered by him

                                                      In this company the wages are fixed according to the government norms At the time of

                                                      appointment the company fixes the wages which is higher than the government norms After

                                                      a certain period the wages will be fixed according to the experience of the worker

                                                      44

                                                      Absenteeism

                                                      An absentee is a person who habitually stays away from the job There are several causes for

                                                      absenteeism which are as follows

                                                      Maladjustment with the working condition

                                                      Industrial fatigue

                                                      Alcoholism

                                                      Low level of wages

                                                      Family problems

                                                      Unhealthy working conditions

                                                      Unsound personnel policies

                                                      The company follows a procedure with respect to absenteeism If the worker is frequently

                                                      absent show cause notice is given If the absence is continued by the worker maximum

                                                      three-show cause notices are given If the absence is continued then the company will issue a

                                                      charge sheet If the absence is further continued the management conducts an in-house

                                                      enquiry During the enquiry the management decides as to whether the worker should

                                                      continue in his job or not

                                                      Performance appraisal

                                                      Production head or Works Manager will give the questionnaire to the employees working in

                                                      the production department and based on their answers for the questions the ranking will be

                                                      given for each worker and depending upon the rank the worker will be put in the certain

                                                      position

                                                      If any worker scores less marks then he will be made to work hard and achieve the goal

                                                      They will tell him his weakness and strengths in the particular field and motivate him to

                                                      achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                      45

                                                      Promotion

                                                      In this company the promotion is given based on seniority-cum-merit The management will

                                                      also take the following considerations while promoting an employee

                                                      Behavior of the worker

                                                      Attendance of the worker

                                                      Efficiency of the worker

                                                      46

                                                      Marketing Department

                                                      The marketing department performs marketing activity by supplying the products to the

                                                      customers within the mentioned time and the product is transferred to the domestic customers

                                                      by the road transportation and overseas customers by means of ships

                                                      Marketing Channels

                                                      Marketing channel decisions are among the most critical decisions facing marketing The

                                                      channels chosen intimately affect all other marketing decisions

                                                      As the company is a manufacturing concern it undertakes the following type of marketing

                                                      channels

                                                      The company gets order directly from its customers and it directly delivers the finished

                                                      products to its customers as it has producer-customer type of marketing channel

                                                      Marketing Strategies

                                                      Usually the Company follows the following marketing strategies

                                                      Quick delivery

                                                      Better quality

                                                      Service after sales

                                                      47

                                                      CUSTOMERS

                                                      COMPANY

                                                      Marketing Segmentation

                                                      Market segmentation means dividing the market into different segments or sectors In this

                                                      company market segmentation is made on the basis of components

                                                      Packaging

                                                      Packaging is normally not done for rough castings unless it is specified by the customer in

                                                      which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                      are packed in the boxes

                                                      Handling of customer complaints

                                                      The details of customersrsquo complaints corrective action taken etc shall be

                                                      recorded on corrective action report and a copy shall be sent to the customer

                                                      Whenever possible customer confirmation is obtained

                                                      Managing Director shall forward the same to the Manager-Quality control for the

                                                      investigation

                                                      Based on the result of investigation the complaints are bifurcated as Genuine

                                                      Casual complaints

                                                      All genuine complaints are thoroughly investigated and a suitable corrective and

                                                      preventive action is taken recorded and given to the concerned department for

                                                      further action

                                                      All casual complaints from the customer are informed accordingly

                                                      The managing director shall receive complaints from the customers A complaint

                                                      number is allotted and an acknowledgement is sent to customers

                                                      Records

                                                      The following records shall be maintained by marketing department

                                                      1 Enquiries and Quotation

                                                      2 Purchase orders from customer and its Amendments

                                                      3 Verbal order

                                                      4 Order Acceptance

                                                      5 Delivery challen cum Invoice

                                                      48

                                                      Finance Department

                                                      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                      pool of funds These funds come from a variety of sources investors or shareholders

                                                      creditors who lend in money and past earnings retained in business Funds provided from

                                                      these sources are committed to a number of uses Fixed assets used in production of a product

                                                      or service inventory used in production of marketable goods cash and securities used for

                                                      transaction and liquidity purposes

                                                      The sales of the company are accompanied with sales bills which are generated from

                                                      computer The terms of sales varies from 30 days 60 days and for few customers the

                                                      document is sent through Bank for payment

                                                      The export sales are against payment through Bank with a credit period of 45 days from the

                                                      date of shipment

                                                      The purchase of raw materials component parts and consumables are affected against a credit

                                                      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                      day of the month irrespective of the material receipt date

                                                      Department Structure

                                                      DIRECTOR COMMERCIAL

                                                      FINANCE MANAGER

                                                      CASHIER STENO TYPIST

                                                      The main functions of Finance Department are as follows

                                                      1 Making the payment as salary to the employees

                                                      2 Meeting the manufacturing expenses of the organization

                                                      3 Preparing financial statement of the organization

                                                      4 Maintaining the liquidity position of the company

                                                      5 Helping the management in taking financial decision

                                                      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                      7 Making payments to the suppliers

                                                      8 Receiving receipts from the customers

                                                      49

                                                      Accounting Procedure

                                                      The company follows cash and credit basis of accounting of its income and expenditures

                                                      The income of the company is fo0rm sale of castings development of patterns for new items

                                                      and by sale of bye products The major expenditures are power charges manufacturing

                                                      expense labour raw materials and consumable spares administrative and selling expense

                                                      interest

                                                      The following are the books and records maintained by cerebra integrated technologies

                                                      Limited

                                                      Subsidiary BooksRecords

                                                      This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                      effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                      the material by store and counter signed by the quality Assurance Department the necessary

                                                      entries are made in the registrar

                                                      Customer RegisterBill Register

                                                      This register is maintained to keep track of the sales made to each and individual customer

                                                      The follows are maintained customer wise and the detail of invoice number and date and

                                                      value with cumulative value is maintained in the register This register also helps to make

                                                      follow up for payment The entries in the register are made immediately after the invoice is

                                                      generated from the computer

                                                      The receipt of payment against each customer and invoice is also entered in the register to

                                                      enable to know the balance outstanding customer wise

                                                      Salary advance register

                                                      This register is maintained to know the advance outstanding employee wise Immediately

                                                      after issue of advance the necessary entries are made in this register Similarly after receipt

                                                      of advance through slips the entries are made in this register to know the exact balances of

                                                      advance employee wise

                                                      50

                                                      Customer Rejection Register

                                                      This register is maintained to keep track of customer rejection of castings

                                                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                      rejection register where in the details of rejection via invoice number grade quantity and

                                                      weight value excise duty sales tax and forwarding are made

                                                      Books of Accounts

                                                      Petty Cash Book

                                                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                      the Director and then necessary entries are made in the books through computer

                                                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                      received from whom amount in words and figures If the payment is made above Rs500-

                                                      necessary signatures should be taken on affixing rupee one revenue stamp

                                                      Bank book

                                                      Since the company has availed cash credit and bill discounting facility from bank two

                                                      separate bank books for cash credit and bill discounting are maintained

                                                      The receipt of payment through chequedemand draft and payment through chequedemand

                                                      draft is maintained in the register The balance of the book should tally with the balance in

                                                      the books of accounts maintained in a computer

                                                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                      the over draw amount against the discounted bills necessary credit entries are made in the

                                                      register to arrive at the actual balance against the sanctioned working capital

                                                      51

                                                      General ledger

                                                      This ledger gives the details of transactions effected by the company at any point of time The

                                                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                      respective accounts in the general ledger This ledger should be updated on day to day basis

                                                      to know the actual balance of each account The trail balance and receipt and payment are

                                                      made at each month end which should necessarily tally The profit and loss account is also

                                                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                      yearly or yearly

                                                      Inventory management

                                                      Inventories constitute the most significant part of current assets of a majority of companies

                                                      in India Inventories are stock of the product a company is manufacturing for sale and

                                                      components that make up the product The various forms in which inventories exist in a

                                                      manufacturing company are raw materials work in progress and finished goods

                                                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                      While retail or wholesale firm will have a very high level o finished goods inventories and

                                                      no raw material and work in progress inventory

                                                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                      of inventory control technique which is popularly known as FIFO method In this method

                                                      raw material which bought first will be sent to the production department first

                                                      Cost of production

                                                      The following items determine the cost of production of the product

                                                      Price of raw materials

                                                      Labour costs

                                                      Other production costs

                                                      Market condition

                                                      52

                                                      Mode of Payment

                                                      1 Advance Payment

                                                      The firm takes an advance payment of 20 to 25 of price from the new customers

                                                      2 Credit

                                                      The firm gives credit facility to its old customers which is secured by the following

                                                      - Invoice performance credit

                                                      - Letter of credit

                                                      53

                                                      CERBRA INTEGRATED

                                                      TECHNOLOGIES LIMITED

                                                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                      54

                                                      Particulars 30-9-2010 30-9-2009

                                                      INCOME

                                                      Sales amp Services 588808535 503398844

                                                      Other Income 8458654 1291991

                                                      TOTAL 597267189 504690834

                                                      EXPENDITURE

                                                      Materials 565924569 471247636

                                                      Manufacturing amp Administration Expenses 15640011 16247496

                                                      Marketing Expenses 249660 127791

                                                      Interestamp Financial Charges 248640 382737

                                                      Depreciation 1588627 2055635

                                                      TOTAL 583651507 490061295

                                                      Profit Before Extraordinary Items 13615681 14629539

                                                      Profit [loss] Before Taxation 13615681 14629539

                                                      Provision for Taxation

                                                      MAT 2524347 (1894)

                                                      Profit[loss] after tax transferred to balance 11091334 14631433

                                                      Sheet

                                                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                      55

                                                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                      Sources of funds

                                                      Share Holderrsquos Funds 159555820 150740820

                                                      Share Application Money 29211000 5643501

                                                      Reserves amp Surplus 242157224 242157224

                                                      Minority interest 334875 ------

                                                      Grand Total 431258919 398541545

                                                      Application of funds

                                                      Fixed Assets

                                                      Gross Block 46078186 46259057

                                                      Less Depreciation 28342562 26103945

                                                      Net Block 17735625 20155113

                                                      Deferred Tax Assets 63249 ----

                                                      Investment cost 2000 2000

                                                      Current Assets Loans amp Advances

                                                      Sundry Debtors 318650954 337538013

                                                      Cash amp Bank Balance 12439646 9113641

                                                      Loans amp Advances 114671053 45651808

                                                      445761654 392303462

                                                      Less Current Liabilities amp Provisions

                                                      Current Liabilities 293343081 290079690

                                                      Provisions 2810681 1999

                                                      Net Current Assets 149607892 102221773

                                                      Profit amp loss Account 263850154 276162659

                                                      Grand Total 431258919 398541545

                                                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                      late 1970s to help managers address the difficulties of change The model shows that

                                                      organizational immune systems and the many interconnected variables involved make change

                                                      complex and that an effective change effort must address many of these issues

                                                      simultaneously This is often a daunting managerial challenge

                                                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                      (subordinate goals) Skill

                                                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                      Richard defines that it was because of these factors the Japanese companies excelled over

                                                      American firms A very important feature of this Model is that McKinsey consultants in their

                                                      studies of several firms have extensively tested it

                                                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                      major premise of the model is that many performances related issues are rooted among the 7

                                                      factors outlines This study is important from a strategic marketing Organizational

                                                      performances related issues are rooted among the 7 factors outlines These 7s are

                                                      interconnected aligned and working together in high performing organizations

                                                      56

                                                      Structure

                                                      The organizational structure of the company is based on the functional departments and the

                                                      decision taken from top-level management of the company For analyzing and for taking

                                                      decision the top management will consult the functional managers performance of various

                                                      tasks in departments will be assigned to its functional head

                                                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                      associated information that shows who reports to whom and how tasks are both divided up and

                                                      integrated

                                                      Skill

                                                      Usually in a foundry Industry two types of skills are required They are as follows

                                                      1 Administrative skills

                                                      2 Technical skills

                                                      Administrative Skills

                                                      Administrative skills are those skills which are very much necessary for office staff It

                                                      involves managing the resources of the organization Cerebra integrated technologies limited

                                                      is doing everything to impart these skills in its employees When the candidate is selected he

                                                      will be given an on-the-job training for about 1 year and also training in each department to

                                                      make the candidate familiar with the organization Every month a training program will be

                                                      conducted wherein personalities having expertise in various fields give lectures

                                                      Technical Skills

                                                      Technical skills are those skills which are directly concerned with the production Shop-

                                                      floor employees are expected to possess these skills to carry out the production activity

                                                      smoothly

                                                      In Cerebra integrated technologies limited they give more importance to technical

                                                      knowledge than educational qualification

                                                      57

                                                      Different training programs are conducted to impart technical skills among employees When

                                                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                      the company gets its employees trained by external training agencies Guest lectures are

                                                      arranged once in a month to help the employees update their knowledge with the industry

                                                      level

                                                      Cerebra integrated technologies limited continuously monitors the performance of the

                                                      employees of various departments and identifies the training needs to be given for employees

                                                      and for enhancing the skills of the employees

                                                      Style

                                                      The company follows a centralized system of decision-making Only the top management

                                                      takes the decisions and the suggestions of the lower level employees are taken into

                                                      consideration

                                                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                      purchasing activity as the parameter When the raw materials for production are out of stock

                                                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                      approach

                                                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                      comes to decision making Only the persons who are in higher authority take decisions about

                                                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                      management For eg While taking decisions regarding purchase only the MD and Director

                                                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                      material and tenders The higher authorities do everything There is no participative

                                                      approach and most of the employees have no or very little knowledge about all the aspects of

                                                      the companyrsquos administration

                                                      58

                                                      Strategy

                                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                      followed by systematic action and allocation of resources to achieve corporate goals

                                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                      competition through its quality products with reasonable price To price their products

                                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                                      waste elimination

                                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                      advance before starting production activity By using the good quality of raw materials the

                                                      company can produce quality output without any damages or cracks in the castings Thus

                                                      reducing the wastage

                                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                      Ie by carrying out the production activity according to the procedure and under watchful

                                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                      commit any wrongdoing

                                                      Staff

                                                      Responsibility and Authority

                                                      The company has defined responsibilities and authorities in order to facilitate effective

                                                      implementation of quality management and these are communicated to relevant persons in

                                                      the organization

                                                      59

                                                      Managing Director

                                                      Responsibility

                                                      1 Overall control of the company

                                                      2 Ultimate responsibility for product quality

                                                      3 Responsibility for customer satisfaction

                                                      4 Responsibility for marketing

                                                      5 New product development and process improvement

                                                      6 Growth and profit

                                                      Authority

                                                      1 Approve quality assurance manual

                                                      2 Interact with customers

                                                      3 Approve capital goods

                                                      4 Release the product whenever there is ambiguity

                                                      5 Disposal of non-conforming products

                                                      6 Sign cheque

                                                      Director (Commercial)

                                                      Responsibility

                                                      1 Responsible for purchasing and supplier development

                                                      2 Financial management including cash flow management

                                                      3 Responsible for storersquos management

                                                      4 Administration and personnel management

                                                      5 Functions of managing director in his absence

                                                      Authority

                                                      1 Sign the purchase order

                                                      2 Sign cheques

                                                      3 Prepare the yearly budget and follow up

                                                      4 Interact with statutory bodies and maintain records

                                                      60

                                                      Works Manager

                                                      Responsibility

                                                      1 Overall responsibility for production planning and control

                                                      2 Overall responsibility for pattern equipment and product quality

                                                      3 Safety and house-keeping of entire company

                                                      4 Upkeep of all equipment

                                                      5 Process improvement and productivity

                                                      6 Training of production and quality control personnel

                                                      7 Upkeep of relevant records

                                                      Authority

                                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                      reaching customer on time

                                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                                      Manager Maintenance

                                                      Responsibility

                                                      1 Monitor and control the activity of the administration office

                                                      2 Upkeep of statutory records

                                                      3 Make payment to suppliers on due date

                                                      4 Housekeeping in respective areas

                                                      Authority

                                                      1 Prepare and send chequesDDrsquos

                                                      61

                                                      Manager Accounts

                                                      Responsibility

                                                      1 Account all the vouchers and bills after acceptance from stores

                                                      2 Maintain books of accounts

                                                      3 Update all the accounts regularly

                                                      4 Prepare financial statement at defined intervals

                                                      5 Update the salary advance register

                                                      6 Housekeeping in respective areas

                                                      Authority

                                                      1 Enter accounts data into the computer

                                                      2 Raise debitcredit notes

                                                      3 Issue stamped receipts for the payment received

                                                      Assistant Manager Quality Control

                                                      Responsibility

                                                      1 NDT inspection

                                                      2 Inspection of castings in first second and final stage

                                                      3 Upkeep of related records

                                                      4 Housekeeping in respective department

                                                      Authority

                                                      1 Authorized to inspect and release the product for next stages

                                                      62

                                                      Assistant Manager of Quality Assurance

                                                      Responsibility

                                                      1 Incoming and in-process inspection

                                                      2 Overall responsibility of calibration of EMTE

                                                      3 Training of quality assurance personnel

                                                      Authority

                                                      1 Accept the product at inward good stage

                                                      2 Approve the liquid metal before pouring

                                                      Chemist

                                                      Responsibility

                                                      1 Charge calculation

                                                      2 Inspection of incoming materials

                                                      3 Mechanical testing

                                                      4 Housekeeping in the related areas

                                                      Authority

                                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                      Manager

                                                      63

                                                      Marketing and Administration Officer

                                                      Responsibility

                                                      1 Delivery challan cum invoice preparation with its related activities

                                                      2 Central excise formalities and related activities

                                                      3 Cash handling

                                                      4 Upkeep and maintenance of the following records

                                                      Authority

                                                      1 Purchase stationery

                                                      2 Co-ordinate with central excise department on behalf of the company

                                                      Supervisory Moulding

                                                      Responsibility

                                                      1 Allocate the work for the workers based on planning

                                                      2 Arrangements for production of moulding core as per planning and documented

                                                      procedures

                                                      3 Inspection of pattern and core box before and while production

                                                      4 Ensure correct mixing of sand as per procedure

                                                      5 To maintain a clean and neat working environment

                                                      Authority

                                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                                      Supervisor Maintenance

                                                      Responsibility

                                                      1 General house-keeping in all area

                                                      2 Attending machine break down

                                                      3 Arrangement for lining preparation

                                                      64

                                                      Authority

                                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                      consent with the directors

                                                      Supervisor Inspection

                                                      Responsibility

                                                      1 Inspection of castings in all stores

                                                      2 Final clearance of castings before dispatch

                                                      Authority

                                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                                      Purchase Officer

                                                      Responsibility

                                                      1 Local purchase

                                                      2 Cash purchase

                                                      3 Out station purchase follow up as and when assigned

                                                      4 Attending bank work

                                                      Authority

                                                      1 Authorized to procure material from approved supplier in consent with Director

                                                      (commercial)

                                                      65

                                                      Cashier Steno cum Typist

                                                      Responsibility

                                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                      2 To prepare letterspayment reminders at defined intervals

                                                      3 To maintain petty cash book daily

                                                      Authority

                                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                                      2 Procure postal stamps and revenue stamps for office use

                                                      The responsibilities and authorities of Management Representatives include the following

                                                      a) Coordinating for the implementation and maintenance of the quality management

                                                      system with other head of the departments in the company

                                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                                      documented procedures detailed procedures and process maps

                                                      c) Reporting to management on the performance of the quality management including

                                                      needs for improvement through management review meetings

                                                      d) Ensuring awareness of customer requirements throughout the organization

                                                      System

                                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                      quality control systems performance measurement systems order execution systems

                                                      Inventory control systems etc

                                                      Inventory Control System

                                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                                      India Inventories are stock of the product a company is manufacturing for sale and

                                                      components that make up the product The various forms in which inventories exist in a

                                                      manufacturing company are raw materials work in progress and finished goods

                                                      66

                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                      no raw material and work in progress inventory

                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                      materials which bought first will be sent to the production department first The inventory

                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                      month in advance so that the production will not be affected even in case of any

                                                      uncertainties

                                                      Order Execution System

                                                      The company receives the purchase order from its customer The purchase order may be in

                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                      review of contract

                                                      The following are the various steps taken by the organization to execute a purchase order

                                                      from a customer

                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                      issued to the Managing Director for study

                                                      2 Managing Director shall study the technical and commercial requirements with

                                                      respect to the following

                                                      Technical

                                                      a Normalwitness pouring

                                                      b Third party inspection

                                                      67

                                                      c NDT requirements

                                                      d Acid Picking requirements

                                                      e Previous history of the product available in computer

                                                      Commercial

                                                      a Rate

                                                      b Delivery period

                                                      c Mode of Dispatch

                                                      d Mode of Payment

                                                      e Payment terms

                                                      f KSTCST Number of customer

                                                      g Dispatch destination address and mode of dispatch

                                                      h One copy is sent to customer

                                                      i One copy is filled to customer wise along with purchase order

                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                      regarding technical delivery and commercial conditions

                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                      in computer

                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                      accordingly

                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                      grade and rate and delivery date

                                                      7 After the same is cleared by the Managing Director

                                                      8 The concerned production department shall have an access to order acceptance from

                                                      computer

                                                      9 The production department will go for producing the products as per the requirement of the

                                                      customer

                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                      68

                                                      Shared value

                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                      and the values it will uphold in determining corporate destiny

                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                      follows

                                                      1 Mission

                                                      2 Corporate Objectives

                                                      Serve the community around through welfare schemes

                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                      activities Like providing the necessities for the local schools and giving donations to

                                                      charitable institutes

                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                      of materials with highly committed and socially responsible employees

                                                      The company in order to become a global entity with highly committed and socially

                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                      to handle any complex job To make the employees skilful the company is organizing

                                                      training programs regularly The company is taking measures to create social

                                                      awareness among its employees

                                                      Strive towards making work environment safe and environment friendly

                                                      To make the working environment safe for the employees the company has provided

                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                      sand and using it again for casting purpose

                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                      and supply products of high quality to the complete satisfaction of each and every

                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                      products There by achieving a sense of satisfaction among its customers The

                                                      employees are made to perform the work with due concern to the quality of the

                                                      69

                                                      products Through its quality products the company wants to achieve leadership in

                                                      market as reputed and reliable supplies

                                                      Endeavoring to fulfill social responsibilities

                                                      The company in order to fulfill its social responsibility has undertaken many

                                                      community development projects which include donations to charitable institutions

                                                      and providing necessities for local schools etc besides the company has a huge

                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                      on the environment

                                                      The company is committed to the following

                                                      Continual prevention of pollution reduction of waste and consumption of

                                                      resources in all its operations

                                                      Promote environmental awareness among all employees and ensure their

                                                      participation in implementing this environmental policy at their place of work

                                                      SWOT ANALYSIS

                                                      70

                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                      Strength

                                                      71

                                                      1 Easy and timely availability of raw material

                                                      2 The company is having expertise Human resource

                                                      3 The company has equipped with latest technology

                                                      4 The company has good machines for manufacturing purpose

                                                      5 The company protects employees by giving safety equipments

                                                      Weakness

                                                      1 Lack of education among the workers in the lower cadre

                                                      2 They have not given the additional facilities like cab facilities etc

                                                      3 The company does not have its own products to sell It should rely heavily on

                                                      customer orders

                                                      4 Lack of space inside the production department

                                                      5 The company more depends on the casual workforce in its production

                                                      Opportunities

                                                      72

                                                      1 The company can expand its business in Europe which is a potential market for

                                                      industrial machines

                                                      2 By maintaining its quality of products the company can enter different foreign

                                                      markets

                                                      3 Presence of auto majors in the region especially in south India

                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                      quality of goods effectively and more efficiently

                                                      Threats

                                                      1 Pollution control norms laid by the government are getting stringent

                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                      With its cheap products they can kill domestic industries

                                                      3 Labour incentive

                                                      4 Expensive transportation cost

                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                      exhausted

                                                      FINDING AND CONCLUSION

                                                      73

                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                      FINDINGS

                                                      The organization is not success in both domestic and export market to meet their

                                                      demand

                                                      The company is not providing proper training to their employees

                                                      The company is financially sound

                                                      Rising cost of raw materials

                                                      Products processing facilities are not enough

                                                      They should make more advertisements

                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                      pureness

                                                      CONCLUSION

                                                      74

                                                      The Cerebra integrated technologies limited having the good working environment The

                                                      employees are very happy to work is the Industry And this Industry is having good

                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                      strengthen their employees and also to improve the quality of life their employees

                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                      round improvement is production sales and profitability

                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                      prospects of the company continued to be positive And also the industry has delivering

                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                      LEARNING EXPERIENCE

                                                      75

                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                      However after implant training I have felt empowered with confidence to understand

                                                      different management concepts in a pragmatic manner

                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                      MBA I also came across real problems faced by organization in technology human

                                                      resources etc and the way in which the management tackled those problems

                                                      During this implant training I realized that management is a backbone of every organization

                                                      and without which every activity of organization will go haywire

                                                      I came to know the importance of Management Information System [MIS] in the

                                                      organization and how it assists the management in every aspect of its business and how it

                                                      helps the management in the process of decision-making

                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                      the organization and how we should communicate on different channels and with different

                                                      grades of peoples

                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                      finance department I came to know the importance of finance department and I came to

                                                      know the different tools they use to have a control over the liquidity position of the company

                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                      staffing directing controlling and decision-making I came to know about the rules

                                                      regulation policies and procedures of the company and to what extent employees are

                                                      following the rules and regulation laid down by the management I came to know about the

                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                      regulation of the company

                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                      support and team spirit

                                                      76

                                                      In training also helped me in knowing the importance of group effort when compared to

                                                      individual effort in organization In addition importance of human relations was known

                                                      which helps the management getting the things done through its employees

                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                      help in my career It is about the working environment about dealing with the employees

                                                      about the attitude required to sustain in an organization and so on

                                                      In total I am very much benefited with this implant training Once again I thank the

                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                      continuous guidance to make this project work successful

                                                      77

                                                      BIBLIOGRAPHY

                                                      The companyrsquos Reports are

                                                      Quality Assurance Report

                                                      Production Report

                                                      Finance department Report

                                                      Marketing department Report

                                                      WEBSITE

                                                      wwwcerebracomputerscom

                                                      wwwwikipediacom

                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                      TEXT BOOKS

                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                      Edition) Pearson Education

                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                      Methods (8th Edition) Tata McGraw Hill

                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                      Edition) Tata McGraw-Hill

                                                      BOOKS

                                                      Company Magazines

                                                      Hand books Catalogue Journals amp Reports

                                                      78

                                                      • The future of any Company depends on its ability to-
                                                      • Responsibility and Authority
                                                      • Managing Director
                                                      • Responsibility
                                                      • Authority
                                                      • Director (Commercial)
                                                      • Responsibility
                                                      • Authority
                                                      • Manager Accounts
                                                      • Responsibility
                                                      • Authority
                                                      • Assistant Manager of Quality Assurance
                                                      • Responsibility
                                                      • Authority
                                                      • Supervisory Moulding
                                                      • Responsibility
                                                      • Authority
                                                      • Supervisor Maintenance
                                                      • Responsibility

                                                        1 Ensure the operators are wearing gloves ampfinger coats amp ESD requirements

                                                        2 Ensure operators perform inspection activity as per relevant documents like BOM

                                                        [bill of material] Pedro or reference cards if available

                                                        3 Ensure inspection failed cards are kept separately with clear identification amp kept in

                                                        NCM [non-conformance material] area for rework

                                                        4 Ensure operator performs inspection through magnifier only

                                                        5 And inspection the PCB a for following defeats

                                                        Components value

                                                        Components alignment amp Orientation

                                                        Missing components tomb stone amp solder-balls

                                                        Extra components amp bridging

                                                        CLIENTS [CEREBRA INTEGRATED TECHNOLOGIES LTD]

                                                        GOVERNMENT

                                                        Bharat sanchar nigam limited

                                                        Railways

                                                        ONGC

                                                        NIO

                                                        High courts

                                                        Post offices

                                                        CPWD

                                                        IGCAR

                                                        PUBLIC SECTOR UNITS

                                                        ITI LIMITED

                                                        HAL

                                                        28

                                                        NAL

                                                        BHEL

                                                        BEML

                                                        BEL

                                                        ECIL

                                                        CMC

                                                        OTHER MAJOR CUSTOMERS

                                                        KIOCL

                                                        VXL Instruments

                                                        Dickenson fowler ltd

                                                        KMF LTD

                                                        Stump vision

                                                        B-commerce Info system

                                                        Indian-Dept of Industries KSSIDC

                                                        CORPORATE

                                                        Pidilite Industries

                                                        Lucent

                                                        Alcate

                                                        Trent limited

                                                        Thermax

                                                        BPL

                                                        OTIS Group

                                                        Siemens

                                                        LampT

                                                        Himalaya Drugs

                                                        BANKS

                                                        Bank of India

                                                        29

                                                        Reserve Bank of India

                                                        Canara Bank

                                                        Union Bank of India

                                                        Allahabad Bank

                                                        UCO Bank

                                                        Vysya Bank

                                                        Infrastructure Management

                                                        As Enterprises scale their IT infrastructure to support business growth managing global

                                                        networks database applications becomes a herculean task which can over whelm internal

                                                        resources

                                                        Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                        Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                        enterprise It Infrastructures enable clients to

                                                        Reduce the total cost of IT operations

                                                        Focus limited IT resources on core business activities

                                                        Rationalize IT staffing costs

                                                        Optimize IT assets utilization

                                                        Facilitate service delivery

                                                        Improve uptime

                                                        HARDWARE

                                                        Contract Manufacturing EMS

                                                        30

                                                        Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                        Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                        place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                        inspection amp quality control

                                                        Cerebra help companies to choose correct method of contract manufacturing to save money

                                                        time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                        that the customer is able to deliver world products to its customers

                                                        Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                        procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                        Computing solutions

                                                        Cerebra are one of the well known brands for personal computers servers laptops amp

                                                        workstations Cerebra range of products that cover entire IT requirements of its customers

                                                        Cerebra are able to offer end to end solution companies IT requirements

                                                        Desktop PCrsquos

                                                        Notebook

                                                        Servers

                                                        Networking

                                                        E-Waste Recycling Facility

                                                        Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                        players in this world which has huge potential not only in terms of generating huge revenues

                                                        amp profits for the company amp its share holders but also wants to contribute in big way the

                                                        green environment issues that have taken off cerebra recognize that it would be a big social

                                                        responsibility to truly set up a world class e-waste facility

                                                        In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                        facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                        sin 3 phases

                                                        31

                                                        a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                        Indiarsquos largest recycle facility

                                                        b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                        plants

                                                        c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                        Cerebra have approached this partnership to provide technical amp Management

                                                        consultancy

                                                        1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                        2) Salvage components amp sell it back to the manufacturers concerned

                                                        3) Fully integrated e-waste management amp base metal recycling

                                                        4) PGM recovery amp its refining processes

                                                        5) Waste management at sources

                                                        6) Total support in scrap handling collection transport documentation shipping amp

                                                        [export] amp other areas

                                                        7) 100 recycling of all collected e-waste [zero land fill]

                                                        8) World class security system

                                                        9) Integrated EHS system [ISO amp OHSAS standard]

                                                        10) Web-based trading services amp accessibility

                                                        11) Logistics amp warehousing facility worldwide

                                                        12) Technical advice on plant layout

                                                        13) Training of technical personnel

                                                        14) Commissioning of day to day operations amp

                                                        15) Market support

                                                        SOLUTIONS

                                                        32

                                                        Cerebra specialize in the outsourced product development application software development

                                                        and offshore software outsourcing services in the enterprise and mobility areas We work

                                                        specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                        enhancement into the wireless and enterprise domains

                                                        bull Setting up a dedicated off-shore development center

                                                        bull Offshore product development services

                                                        bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                        bull SCM CRM Enterprise integration

                                                        We provide solutions for a dynamic environment where business and technology strategies

                                                        converge Our approach focuses on new ways of combining IT innovation in existing

                                                        business framework and also to leverage the clients existing IT infrastructure The activities

                                                        under this area of offerings are

                                                        bull Mobile Strategy formation

                                                        bull Infrastructure Design

                                                        bull Application Development

                                                        bull Data Synchronization

                                                        bull Enterprise Intranet on the move

                                                        Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                        Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                        solutions

                                                        bull LBS for content distribution

                                                        bull Logistics ndash last mile delivery

                                                        bull Bluetooth based content and coupon management

                                                        bull SCMCRM for retail houses including a mobileweb based POS

                                                        bull on field Sales and Support

                                                        bull RFIDBarcode integration for asset and inventory tracking

                                                        Achievements amp Awards

                                                        33

                                                        The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                        14000 for pollution standard

                                                        ORGANISATIONAL STRUCTURE

                                                        34

                                                        An organizational structure defines how job tasks are formally divided grouped amp co-

                                                        ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                        complete Picture about the organization The structure of an organization plays a significant

                                                        role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                        smooth intertwining of employees amp communication systems The organization adopts

                                                        different structural pattern at different stages of its lifecycle The form of an organization that

                                                        is evident in the way divisions departments functions amp people link together amp interact

                                                        Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                        may be represented by an organization chart The complexityrsquos structure is often proportional

                                                        to its size amp its geographic dispersal The traditional organization structure for many

                                                        businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                        BASIC ORGANIZATION STUCTURE

                                                        An organization is a social entity composed of two or more persons who work together

                                                        towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                        essential that a formal structure of reporting amp control be established among the different

                                                        members of organizationhelliphellip

                                                        35

                                                        ORGANISATION CHART

                                                        CHAIRMAN

                                                        The above organization structure shows the following points

                                                        36

                                                        BOARD OF DIRECTORS

                                                        MANAGING DIRECTOR

                                                        EXECUTIVE DIRECTOR

                                                        DYGENRAL MANAGER

                                                        MANAGER-PERSONNAL amp ADMINISTRATION

                                                        MANAGER- PRODUCTION MAINTENANCE

                                                        MANAGER- DESIGNQC TRANSPORT

                                                        MANAGER PROJECT SECURITY amp VIGILANCE

                                                        MANAGER- PURCHASE STORES COMPUTER VACANT

                                                        MANAGER MARKETING

                                                        FINANCE MANAGER IC

                                                        DYMANAGER TPS

                                                        DYMANAGER QCTESTING

                                                        ASSTENGINEER- PURCHASE amp STORES

                                                        ASSTENGINEER- MAINTENANCETRANSPORT

                                                        ASSTENGINEER-TPS

                                                        ASSTENGINEER-TPSWINDING

                                                        ASSTENGINEER- QUALITY CONTROL

                                                        ASSTENGINEER- QUALITY CONTROL

                                                        1) Hierarchy relationship between different department members

                                                        2) Participative management

                                                        3) Cooperative work culture

                                                        4) Standardized of polices

                                                        5) Decentralized decision making system provided that some exceptions-

                                                        Valuable amp economical decisions are taken by top level management only So it is

                                                        centralized decision making

                                                        In all major decisions will be taken from board of directors they have full control over the

                                                        administration they will control the executive and general managers these board of directors

                                                        are selected by SAIL But the general manager of will have full control over the deputy

                                                        managers of project HRD production and material departments

                                                        These deputy managers will have full control over their respective area and they have a right

                                                        to take minor decisions regarding over their respective area

                                                        37

                                                        FUNCTIONAL AREAS

                                                        PRODUCTION DEPARTMENT

                                                        HUMAN RESOURCES DEPARTMENT

                                                        MARKETING DEPARTMENT

                                                        FINANCE DEPARTMENT

                                                        Production Department

                                                        Production department performs the function of producing finished goods from the basic raw

                                                        materials The manufacturing is headed by a group head whose main objective is to plan

                                                        execute co-ordinate and control all production activities with available resources inputs

                                                        equipment and facilities

                                                        Objectives

                                                        1 To ensure direct and co-ordinate the activities

                                                        2 To ensure Quality Output

                                                        The Main functions of this Department are as follows

                                                        1 Procure the Raw materials

                                                        2 Store the Raw materials which are procured

                                                        3 Process the raw materials which are procured in the production and to turn them into

                                                        finished goods

                                                        4 In addition not to stop in any circumstances but only to perform round the clock and

                                                        round the year

                                                        38

                                                        DIRECTOR

                                                        PERSONNEL MANAGER

                                                        Human Resource Department

                                                        The personnel department is one of the most important functional departments in every

                                                        organization Only with the help this department the organization can make efficient use of

                                                        the available work force for providing the desired product to the customer with desired

                                                        quality and reasonable price at the right time

                                                        Department Structure

                                                        The Personnel Manager is responsible for carrying out all the personnel management work

                                                        like recruitment selection training performance appraisal promotion wages and salary

                                                        employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                        from the Managing Director whenever necessary

                                                        The future of any Company depends on its ability to-

                                                        Train and upgrade skill sets of its employees

                                                        Extract and retain talent

                                                        Robust performance appraisal and reward system

                                                        Manage and full fill expectations

                                                        Evolve performance parameters with respect to key result areas

                                                        39

                                                        HUMAN RESOURCE DEVELOPMENT

                                                        Resource is any means of supply which can be drawn on when necessary To develop means

                                                        to grow mature and make progress in the desired direction Developing a human being in to

                                                        a resource means making him or her into a person of resourcefulness initiative wittedness

                                                        cleverness talent and ability

                                                        Human Resource Development is considered to be a super specialty of HRM It is a process

                                                        by which the employees of an organization are helped in planned and continuous manner to

                                                        acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                        their present functions or expected future voles

                                                        HRD is a process which is geared towards developing the general enabling capabilities of

                                                        employees as individuals so that they can discover and exploit their own inner potential for

                                                        their own and or organization development purposes HRD strives to develop an

                                                        organizational culture where superior subordinate relationships team different sub units are

                                                        strong and contribute to the organizational health dynamisms and pride of employees

                                                        Training programs are as follows

                                                        FRESH ENTRANTS

                                                        Induction and orientation

                                                        COMPETENCE ENHANCEMENT

                                                        Technical

                                                        Multi skill training

                                                        Managerial

                                                        SPECIFIC AREA

                                                        Safety

                                                        Environment

                                                        Cost control and deduction

                                                        Quality

                                                        EXTERNAL TRAINING

                                                        OTHER AREAS

                                                        Hindi training

                                                        40

                                                        GOALS OF HRD

                                                        Development of individual capacity

                                                        Development of competitive in relations job being performed

                                                        Development of corporate approach

                                                        Development interpersonal relationship

                                                        Development of overall organization culture

                                                        Role of HRD

                                                        Human resources planning

                                                        Human resources accounting

                                                        Human resources allocation and role planning

                                                        Human resources training and development

                                                        Human resources maintenance

                                                        Climate development of HRD

                                                        Activities of HRD

                                                        Training need identification

                                                        Training needs assessment

                                                        Training needs justification

                                                        Budgeting and controlling of cost

                                                        Selection of learning process

                                                        Planning designing conducting the training procedure

                                                        Evolution of program through the trainee and feedback records

                                                        41

                                                        Training Objectives

                                                        To help the trainee

                                                        To improve knowledge skill attitude amp performance

                                                        To develop competence to increase productivity

                                                        To prepare for greater responsibility

                                                        To improve interpersonal relationship

                                                        To equip with modern tools amp techniques of to harness best of the human resources

                                                        and maintains industrial harmony

                                                        Modern how to develop self and his subordinates

                                                        Recruitment sources

                                                        This company considers both internal and external sources for recruitment Internal sources

                                                        include the employees who are already on the payroll Whenever any vacancy occurs

                                                        somebody within the organization with necessary qualification is promoted to that job

                                                        External sources are obtained by giving advertisements in state and local newspapers

                                                        Recruitment

                                                        It is the process of searching for prospective employees and stimulating them to apply for

                                                        jobs in the organization so that the right person for accomplishing organization and

                                                        departmental objectives will fill up organization vacancies

                                                        In order to ensure that the right type of persons are available to the concern in the right

                                                        number at the right place the following steps are taken

                                                        The candidate will be given an application form through which the Personnel Manager can

                                                        come to know about the candidate with respect to the following

                                                        Educational qualification

                                                        Experience

                                                        Skills possessed by the candidate

                                                        Salary expecting

                                                        42

                                                        Screening of Applications

                                                        Interview

                                                        Physical Examination

                                                        Placement

                                                        Selection

                                                        The intention of the selection process is to choose the best-qualified and suitable candidate

                                                        for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                        most suitably perform the given job

                                                        The selection procedure is essentially a series of steps through which additional information

                                                        is secured about the applicant at any stage the candidate may be rejected due to non-

                                                        compatibility Therefore selection is actually a negative process of rejecting the unit

                                                        candidates

                                                        The selection procedure followed by the company is as follows

                                                        Training and Development

                                                        The company gives only on-the-job training Usually on-the-job methods of training are as

                                                        follows

                                                        Job rotation

                                                        Coaching

                                                        Job instruction

                                                        Committee assignments

                                                        43

                                                        After the selection of candidates the candidates will be given on-the-job training in an

                                                        organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                        requirement of the company then the candidate is selected as an employee for the company

                                                        This period of 1 year is known as the probationary period for the candidate When the

                                                        performance of the candidate is unsatisfactory then the company will provide further training

                                                        to the candidate to make him fully equipped to work in the organization

                                                        Safety of the Employees

                                                        1 Safety shoes will be given to every shop floor employee once in 6 months

                                                        2 Safety uniform will be given to every shop floor employees

                                                        3 Pairs of uniform will be given once in a year

                                                        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                        group insurance as well

                                                        5 Every employee in the organization will be medically examined once a year

                                                        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                        1st shift-----------------------------6am to 2pm

                                                        2nd shift----------------------------2pm to 10pm

                                                        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                        Wages

                                                        Wages in the wide sense mean any economic compensation paid by the employer under some

                                                        contract to his worker for the services rendered by him

                                                        In this company the wages are fixed according to the government norms At the time of

                                                        appointment the company fixes the wages which is higher than the government norms After

                                                        a certain period the wages will be fixed according to the experience of the worker

                                                        44

                                                        Absenteeism

                                                        An absentee is a person who habitually stays away from the job There are several causes for

                                                        absenteeism which are as follows

                                                        Maladjustment with the working condition

                                                        Industrial fatigue

                                                        Alcoholism

                                                        Low level of wages

                                                        Family problems

                                                        Unhealthy working conditions

                                                        Unsound personnel policies

                                                        The company follows a procedure with respect to absenteeism If the worker is frequently

                                                        absent show cause notice is given If the absence is continued by the worker maximum

                                                        three-show cause notices are given If the absence is continued then the company will issue a

                                                        charge sheet If the absence is further continued the management conducts an in-house

                                                        enquiry During the enquiry the management decides as to whether the worker should

                                                        continue in his job or not

                                                        Performance appraisal

                                                        Production head or Works Manager will give the questionnaire to the employees working in

                                                        the production department and based on their answers for the questions the ranking will be

                                                        given for each worker and depending upon the rank the worker will be put in the certain

                                                        position

                                                        If any worker scores less marks then he will be made to work hard and achieve the goal

                                                        They will tell him his weakness and strengths in the particular field and motivate him to

                                                        achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                        45

                                                        Promotion

                                                        In this company the promotion is given based on seniority-cum-merit The management will

                                                        also take the following considerations while promoting an employee

                                                        Behavior of the worker

                                                        Attendance of the worker

                                                        Efficiency of the worker

                                                        46

                                                        Marketing Department

                                                        The marketing department performs marketing activity by supplying the products to the

                                                        customers within the mentioned time and the product is transferred to the domestic customers

                                                        by the road transportation and overseas customers by means of ships

                                                        Marketing Channels

                                                        Marketing channel decisions are among the most critical decisions facing marketing The

                                                        channels chosen intimately affect all other marketing decisions

                                                        As the company is a manufacturing concern it undertakes the following type of marketing

                                                        channels

                                                        The company gets order directly from its customers and it directly delivers the finished

                                                        products to its customers as it has producer-customer type of marketing channel

                                                        Marketing Strategies

                                                        Usually the Company follows the following marketing strategies

                                                        Quick delivery

                                                        Better quality

                                                        Service after sales

                                                        47

                                                        CUSTOMERS

                                                        COMPANY

                                                        Marketing Segmentation

                                                        Market segmentation means dividing the market into different segments or sectors In this

                                                        company market segmentation is made on the basis of components

                                                        Packaging

                                                        Packaging is normally not done for rough castings unless it is specified by the customer in

                                                        which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                        are packed in the boxes

                                                        Handling of customer complaints

                                                        The details of customersrsquo complaints corrective action taken etc shall be

                                                        recorded on corrective action report and a copy shall be sent to the customer

                                                        Whenever possible customer confirmation is obtained

                                                        Managing Director shall forward the same to the Manager-Quality control for the

                                                        investigation

                                                        Based on the result of investigation the complaints are bifurcated as Genuine

                                                        Casual complaints

                                                        All genuine complaints are thoroughly investigated and a suitable corrective and

                                                        preventive action is taken recorded and given to the concerned department for

                                                        further action

                                                        All casual complaints from the customer are informed accordingly

                                                        The managing director shall receive complaints from the customers A complaint

                                                        number is allotted and an acknowledgement is sent to customers

                                                        Records

                                                        The following records shall be maintained by marketing department

                                                        1 Enquiries and Quotation

                                                        2 Purchase orders from customer and its Amendments

                                                        3 Verbal order

                                                        4 Order Acceptance

                                                        5 Delivery challen cum Invoice

                                                        48

                                                        Finance Department

                                                        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                        pool of funds These funds come from a variety of sources investors or shareholders

                                                        creditors who lend in money and past earnings retained in business Funds provided from

                                                        these sources are committed to a number of uses Fixed assets used in production of a product

                                                        or service inventory used in production of marketable goods cash and securities used for

                                                        transaction and liquidity purposes

                                                        The sales of the company are accompanied with sales bills which are generated from

                                                        computer The terms of sales varies from 30 days 60 days and for few customers the

                                                        document is sent through Bank for payment

                                                        The export sales are against payment through Bank with a credit period of 45 days from the

                                                        date of shipment

                                                        The purchase of raw materials component parts and consumables are affected against a credit

                                                        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                        day of the month irrespective of the material receipt date

                                                        Department Structure

                                                        DIRECTOR COMMERCIAL

                                                        FINANCE MANAGER

                                                        CASHIER STENO TYPIST

                                                        The main functions of Finance Department are as follows

                                                        1 Making the payment as salary to the employees

                                                        2 Meeting the manufacturing expenses of the organization

                                                        3 Preparing financial statement of the organization

                                                        4 Maintaining the liquidity position of the company

                                                        5 Helping the management in taking financial decision

                                                        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                        7 Making payments to the suppliers

                                                        8 Receiving receipts from the customers

                                                        49

                                                        Accounting Procedure

                                                        The company follows cash and credit basis of accounting of its income and expenditures

                                                        The income of the company is fo0rm sale of castings development of patterns for new items

                                                        and by sale of bye products The major expenditures are power charges manufacturing

                                                        expense labour raw materials and consumable spares administrative and selling expense

                                                        interest

                                                        The following are the books and records maintained by cerebra integrated technologies

                                                        Limited

                                                        Subsidiary BooksRecords

                                                        This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                        effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                        the material by store and counter signed by the quality Assurance Department the necessary

                                                        entries are made in the registrar

                                                        Customer RegisterBill Register

                                                        This register is maintained to keep track of the sales made to each and individual customer

                                                        The follows are maintained customer wise and the detail of invoice number and date and

                                                        value with cumulative value is maintained in the register This register also helps to make

                                                        follow up for payment The entries in the register are made immediately after the invoice is

                                                        generated from the computer

                                                        The receipt of payment against each customer and invoice is also entered in the register to

                                                        enable to know the balance outstanding customer wise

                                                        Salary advance register

                                                        This register is maintained to know the advance outstanding employee wise Immediately

                                                        after issue of advance the necessary entries are made in this register Similarly after receipt

                                                        of advance through slips the entries are made in this register to know the exact balances of

                                                        advance employee wise

                                                        50

                                                        Customer Rejection Register

                                                        This register is maintained to keep track of customer rejection of castings

                                                        Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                        the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                        rejection register where in the details of rejection via invoice number grade quantity and

                                                        weight value excise duty sales tax and forwarding are made

                                                        Books of Accounts

                                                        Petty Cash Book

                                                        This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                        the Director and then necessary entries are made in the books through computer

                                                        The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                        received from whom amount in words and figures If the payment is made above Rs500-

                                                        necessary signatures should be taken on affixing rupee one revenue stamp

                                                        Bank book

                                                        Since the company has availed cash credit and bill discounting facility from bank two

                                                        separate bank books for cash credit and bill discounting are maintained

                                                        The receipt of payment through chequedemand draft and payment through chequedemand

                                                        draft is maintained in the register The balance of the book should tally with the balance in

                                                        the books of accounts maintained in a computer

                                                        In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                        the over draw amount against the discounted bills necessary credit entries are made in the

                                                        register to arrive at the actual balance against the sanctioned working capital

                                                        51

                                                        General ledger

                                                        This ledger gives the details of transactions effected by the company at any point of time The

                                                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                        respective accounts in the general ledger This ledger should be updated on day to day basis

                                                        to know the actual balance of each account The trail balance and receipt and payment are

                                                        made at each month end which should necessarily tally The profit and loss account is also

                                                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                        yearly or yearly

                                                        Inventory management

                                                        Inventories constitute the most significant part of current assets of a majority of companies

                                                        in India Inventories are stock of the product a company is manufacturing for sale and

                                                        components that make up the product The various forms in which inventories exist in a

                                                        manufacturing company are raw materials work in progress and finished goods

                                                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                        While retail or wholesale firm will have a very high level o finished goods inventories and

                                                        no raw material and work in progress inventory

                                                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                        of inventory control technique which is popularly known as FIFO method In this method

                                                        raw material which bought first will be sent to the production department first

                                                        Cost of production

                                                        The following items determine the cost of production of the product

                                                        Price of raw materials

                                                        Labour costs

                                                        Other production costs

                                                        Market condition

                                                        52

                                                        Mode of Payment

                                                        1 Advance Payment

                                                        The firm takes an advance payment of 20 to 25 of price from the new customers

                                                        2 Credit

                                                        The firm gives credit facility to its old customers which is secured by the following

                                                        - Invoice performance credit

                                                        - Letter of credit

                                                        53

                                                        CERBRA INTEGRATED

                                                        TECHNOLOGIES LIMITED

                                                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                        54

                                                        Particulars 30-9-2010 30-9-2009

                                                        INCOME

                                                        Sales amp Services 588808535 503398844

                                                        Other Income 8458654 1291991

                                                        TOTAL 597267189 504690834

                                                        EXPENDITURE

                                                        Materials 565924569 471247636

                                                        Manufacturing amp Administration Expenses 15640011 16247496

                                                        Marketing Expenses 249660 127791

                                                        Interestamp Financial Charges 248640 382737

                                                        Depreciation 1588627 2055635

                                                        TOTAL 583651507 490061295

                                                        Profit Before Extraordinary Items 13615681 14629539

                                                        Profit [loss] Before Taxation 13615681 14629539

                                                        Provision for Taxation

                                                        MAT 2524347 (1894)

                                                        Profit[loss] after tax transferred to balance 11091334 14631433

                                                        Sheet

                                                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                        55

                                                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                        Sources of funds

                                                        Share Holderrsquos Funds 159555820 150740820

                                                        Share Application Money 29211000 5643501

                                                        Reserves amp Surplus 242157224 242157224

                                                        Minority interest 334875 ------

                                                        Grand Total 431258919 398541545

                                                        Application of funds

                                                        Fixed Assets

                                                        Gross Block 46078186 46259057

                                                        Less Depreciation 28342562 26103945

                                                        Net Block 17735625 20155113

                                                        Deferred Tax Assets 63249 ----

                                                        Investment cost 2000 2000

                                                        Current Assets Loans amp Advances

                                                        Sundry Debtors 318650954 337538013

                                                        Cash amp Bank Balance 12439646 9113641

                                                        Loans amp Advances 114671053 45651808

                                                        445761654 392303462

                                                        Less Current Liabilities amp Provisions

                                                        Current Liabilities 293343081 290079690

                                                        Provisions 2810681 1999

                                                        Net Current Assets 149607892 102221773

                                                        Profit amp loss Account 263850154 276162659

                                                        Grand Total 431258919 398541545

                                                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                        late 1970s to help managers address the difficulties of change The model shows that

                                                        organizational immune systems and the many interconnected variables involved make change

                                                        complex and that an effective change effort must address many of these issues

                                                        simultaneously This is often a daunting managerial challenge

                                                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                        (subordinate goals) Skill

                                                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                        Richard defines that it was because of these factors the Japanese companies excelled over

                                                        American firms A very important feature of this Model is that McKinsey consultants in their

                                                        studies of several firms have extensively tested it

                                                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                        major premise of the model is that many performances related issues are rooted among the 7

                                                        factors outlines This study is important from a strategic marketing Organizational

                                                        performances related issues are rooted among the 7 factors outlines These 7s are

                                                        interconnected aligned and working together in high performing organizations

                                                        56

                                                        Structure

                                                        The organizational structure of the company is based on the functional departments and the

                                                        decision taken from top-level management of the company For analyzing and for taking

                                                        decision the top management will consult the functional managers performance of various

                                                        tasks in departments will be assigned to its functional head

                                                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                        associated information that shows who reports to whom and how tasks are both divided up and

                                                        integrated

                                                        Skill

                                                        Usually in a foundry Industry two types of skills are required They are as follows

                                                        1 Administrative skills

                                                        2 Technical skills

                                                        Administrative Skills

                                                        Administrative skills are those skills which are very much necessary for office staff It

                                                        involves managing the resources of the organization Cerebra integrated technologies limited

                                                        is doing everything to impart these skills in its employees When the candidate is selected he

                                                        will be given an on-the-job training for about 1 year and also training in each department to

                                                        make the candidate familiar with the organization Every month a training program will be

                                                        conducted wherein personalities having expertise in various fields give lectures

                                                        Technical Skills

                                                        Technical skills are those skills which are directly concerned with the production Shop-

                                                        floor employees are expected to possess these skills to carry out the production activity

                                                        smoothly

                                                        In Cerebra integrated technologies limited they give more importance to technical

                                                        knowledge than educational qualification

                                                        57

                                                        Different training programs are conducted to impart technical skills among employees When

                                                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                        the company gets its employees trained by external training agencies Guest lectures are

                                                        arranged once in a month to help the employees update their knowledge with the industry

                                                        level

                                                        Cerebra integrated technologies limited continuously monitors the performance of the

                                                        employees of various departments and identifies the training needs to be given for employees

                                                        and for enhancing the skills of the employees

                                                        Style

                                                        The company follows a centralized system of decision-making Only the top management

                                                        takes the decisions and the suggestions of the lower level employees are taken into

                                                        consideration

                                                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                        purchasing activity as the parameter When the raw materials for production are out of stock

                                                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                        approach

                                                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                        comes to decision making Only the persons who are in higher authority take decisions about

                                                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                        management For eg While taking decisions regarding purchase only the MD and Director

                                                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                        material and tenders The higher authorities do everything There is no participative

                                                        approach and most of the employees have no or very little knowledge about all the aspects of

                                                        the companyrsquos administration

                                                        58

                                                        Strategy

                                                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                        followed by systematic action and allocation of resources to achieve corporate goals

                                                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                        competition through its quality products with reasonable price To price their products

                                                        reasonable they should minimize the cost as much as possible One way of doing this is by

                                                        waste elimination

                                                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                        advance before starting production activity By using the good quality of raw materials the

                                                        company can produce quality output without any damages or cracks in the castings Thus

                                                        reducing the wastage

                                                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                        Ie by carrying out the production activity according to the procedure and under watchful

                                                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                        commit any wrongdoing

                                                        Staff

                                                        Responsibility and Authority

                                                        The company has defined responsibilities and authorities in order to facilitate effective

                                                        implementation of quality management and these are communicated to relevant persons in

                                                        the organization

                                                        59

                                                        Managing Director

                                                        Responsibility

                                                        1 Overall control of the company

                                                        2 Ultimate responsibility for product quality

                                                        3 Responsibility for customer satisfaction

                                                        4 Responsibility for marketing

                                                        5 New product development and process improvement

                                                        6 Growth and profit

                                                        Authority

                                                        1 Approve quality assurance manual

                                                        2 Interact with customers

                                                        3 Approve capital goods

                                                        4 Release the product whenever there is ambiguity

                                                        5 Disposal of non-conforming products

                                                        6 Sign cheque

                                                        Director (Commercial)

                                                        Responsibility

                                                        1 Responsible for purchasing and supplier development

                                                        2 Financial management including cash flow management

                                                        3 Responsible for storersquos management

                                                        4 Administration and personnel management

                                                        5 Functions of managing director in his absence

                                                        Authority

                                                        1 Sign the purchase order

                                                        2 Sign cheques

                                                        3 Prepare the yearly budget and follow up

                                                        4 Interact with statutory bodies and maintain records

                                                        60

                                                        Works Manager

                                                        Responsibility

                                                        1 Overall responsibility for production planning and control

                                                        2 Overall responsibility for pattern equipment and product quality

                                                        3 Safety and house-keeping of entire company

                                                        4 Upkeep of all equipment

                                                        5 Process improvement and productivity

                                                        6 Training of production and quality control personnel

                                                        7 Upkeep of relevant records

                                                        Authority

                                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                        reaching customer on time

                                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                                        Manager Maintenance

                                                        Responsibility

                                                        1 Monitor and control the activity of the administration office

                                                        2 Upkeep of statutory records

                                                        3 Make payment to suppliers on due date

                                                        4 Housekeeping in respective areas

                                                        Authority

                                                        1 Prepare and send chequesDDrsquos

                                                        61

                                                        Manager Accounts

                                                        Responsibility

                                                        1 Account all the vouchers and bills after acceptance from stores

                                                        2 Maintain books of accounts

                                                        3 Update all the accounts regularly

                                                        4 Prepare financial statement at defined intervals

                                                        5 Update the salary advance register

                                                        6 Housekeeping in respective areas

                                                        Authority

                                                        1 Enter accounts data into the computer

                                                        2 Raise debitcredit notes

                                                        3 Issue stamped receipts for the payment received

                                                        Assistant Manager Quality Control

                                                        Responsibility

                                                        1 NDT inspection

                                                        2 Inspection of castings in first second and final stage

                                                        3 Upkeep of related records

                                                        4 Housekeeping in respective department

                                                        Authority

                                                        1 Authorized to inspect and release the product for next stages

                                                        62

                                                        Assistant Manager of Quality Assurance

                                                        Responsibility

                                                        1 Incoming and in-process inspection

                                                        2 Overall responsibility of calibration of EMTE

                                                        3 Training of quality assurance personnel

                                                        Authority

                                                        1 Accept the product at inward good stage

                                                        2 Approve the liquid metal before pouring

                                                        Chemist

                                                        Responsibility

                                                        1 Charge calculation

                                                        2 Inspection of incoming materials

                                                        3 Mechanical testing

                                                        4 Housekeeping in the related areas

                                                        Authority

                                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                        Manager

                                                        63

                                                        Marketing and Administration Officer

                                                        Responsibility

                                                        1 Delivery challan cum invoice preparation with its related activities

                                                        2 Central excise formalities and related activities

                                                        3 Cash handling

                                                        4 Upkeep and maintenance of the following records

                                                        Authority

                                                        1 Purchase stationery

                                                        2 Co-ordinate with central excise department on behalf of the company

                                                        Supervisory Moulding

                                                        Responsibility

                                                        1 Allocate the work for the workers based on planning

                                                        2 Arrangements for production of moulding core as per planning and documented

                                                        procedures

                                                        3 Inspection of pattern and core box before and while production

                                                        4 Ensure correct mixing of sand as per procedure

                                                        5 To maintain a clean and neat working environment

                                                        Authority

                                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                                        Supervisor Maintenance

                                                        Responsibility

                                                        1 General house-keeping in all area

                                                        2 Attending machine break down

                                                        3 Arrangement for lining preparation

                                                        64

                                                        Authority

                                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                        consent with the directors

                                                        Supervisor Inspection

                                                        Responsibility

                                                        1 Inspection of castings in all stores

                                                        2 Final clearance of castings before dispatch

                                                        Authority

                                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                                        Purchase Officer

                                                        Responsibility

                                                        1 Local purchase

                                                        2 Cash purchase

                                                        3 Out station purchase follow up as and when assigned

                                                        4 Attending bank work

                                                        Authority

                                                        1 Authorized to procure material from approved supplier in consent with Director

                                                        (commercial)

                                                        65

                                                        Cashier Steno cum Typist

                                                        Responsibility

                                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                        2 To prepare letterspayment reminders at defined intervals

                                                        3 To maintain petty cash book daily

                                                        Authority

                                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                                        2 Procure postal stamps and revenue stamps for office use

                                                        The responsibilities and authorities of Management Representatives include the following

                                                        a) Coordinating for the implementation and maintenance of the quality management

                                                        system with other head of the departments in the company

                                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                                        documented procedures detailed procedures and process maps

                                                        c) Reporting to management on the performance of the quality management including

                                                        needs for improvement through management review meetings

                                                        d) Ensuring awareness of customer requirements throughout the organization

                                                        System

                                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                        quality control systems performance measurement systems order execution systems

                                                        Inventory control systems etc

                                                        Inventory Control System

                                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                                        India Inventories are stock of the product a company is manufacturing for sale and

                                                        components that make up the product The various forms in which inventories exist in a

                                                        manufacturing company are raw materials work in progress and finished goods

                                                        66

                                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                                        no raw material and work in progress inventory

                                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                        inventory control technique which is popularly known as FIFO method In this method raw

                                                        materials which bought first will be sent to the production department first The inventory

                                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                                        estimating the production level for the next one-month and then it estimates the raw materials

                                                        required to meet the production for the next one month If the stock of raw materials is not

                                                        enough to meet the production level then it places an order for the raw materials that too one

                                                        month in advance so that the production will not be affected even in case of any

                                                        uncertainties

                                                        Order Execution System

                                                        The company receives the purchase order from its customer The purchase order may be in

                                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                                        orders lies with the Managing Director As and when required Managing Director shall take

                                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                        review of contract

                                                        The following are the various steps taken by the organization to execute a purchase order

                                                        from a customer

                                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                        issued to the Managing Director for study

                                                        2 Managing Director shall study the technical and commercial requirements with

                                                        respect to the following

                                                        Technical

                                                        a Normalwitness pouring

                                                        b Third party inspection

                                                        67

                                                        c NDT requirements

                                                        d Acid Picking requirements

                                                        e Previous history of the product available in computer

                                                        Commercial

                                                        a Rate

                                                        b Delivery period

                                                        c Mode of Dispatch

                                                        d Mode of Payment

                                                        e Payment terms

                                                        f KSTCST Number of customer

                                                        g Dispatch destination address and mode of dispatch

                                                        h One copy is sent to customer

                                                        i One copy is filled to customer wise along with purchase order

                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                        regarding technical delivery and commercial conditions

                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                        in computer

                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                        accordingly

                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                        grade and rate and delivery date

                                                        7 After the same is cleared by the Managing Director

                                                        8 The concerned production department shall have an access to order acceptance from

                                                        computer

                                                        9 The production department will go for producing the products as per the requirement of the

                                                        customer

                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                        68

                                                        Shared value

                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                        and the values it will uphold in determining corporate destiny

                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                        follows

                                                        1 Mission

                                                        2 Corporate Objectives

                                                        Serve the community around through welfare schemes

                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                        activities Like providing the necessities for the local schools and giving donations to

                                                        charitable institutes

                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                        of materials with highly committed and socially responsible employees

                                                        The company in order to become a global entity with highly committed and socially

                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                        to handle any complex job To make the employees skilful the company is organizing

                                                        training programs regularly The company is taking measures to create social

                                                        awareness among its employees

                                                        Strive towards making work environment safe and environment friendly

                                                        To make the working environment safe for the employees the company has provided

                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                        sand and using it again for casting purpose

                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                        and supply products of high quality to the complete satisfaction of each and every

                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                        products There by achieving a sense of satisfaction among its customers The

                                                        employees are made to perform the work with due concern to the quality of the

                                                        69

                                                        products Through its quality products the company wants to achieve leadership in

                                                        market as reputed and reliable supplies

                                                        Endeavoring to fulfill social responsibilities

                                                        The company in order to fulfill its social responsibility has undertaken many

                                                        community development projects which include donations to charitable institutions

                                                        and providing necessities for local schools etc besides the company has a huge

                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                        on the environment

                                                        The company is committed to the following

                                                        Continual prevention of pollution reduction of waste and consumption of

                                                        resources in all its operations

                                                        Promote environmental awareness among all employees and ensure their

                                                        participation in implementing this environmental policy at their place of work

                                                        SWOT ANALYSIS

                                                        70

                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                        Strength

                                                        71

                                                        1 Easy and timely availability of raw material

                                                        2 The company is having expertise Human resource

                                                        3 The company has equipped with latest technology

                                                        4 The company has good machines for manufacturing purpose

                                                        5 The company protects employees by giving safety equipments

                                                        Weakness

                                                        1 Lack of education among the workers in the lower cadre

                                                        2 They have not given the additional facilities like cab facilities etc

                                                        3 The company does not have its own products to sell It should rely heavily on

                                                        customer orders

                                                        4 Lack of space inside the production department

                                                        5 The company more depends on the casual workforce in its production

                                                        Opportunities

                                                        72

                                                        1 The company can expand its business in Europe which is a potential market for

                                                        industrial machines

                                                        2 By maintaining its quality of products the company can enter different foreign

                                                        markets

                                                        3 Presence of auto majors in the region especially in south India

                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                        quality of goods effectively and more efficiently

                                                        Threats

                                                        1 Pollution control norms laid by the government are getting stringent

                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                        With its cheap products they can kill domestic industries

                                                        3 Labour incentive

                                                        4 Expensive transportation cost

                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                        exhausted

                                                        FINDING AND CONCLUSION

                                                        73

                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                        FINDINGS

                                                        The organization is not success in both domestic and export market to meet their

                                                        demand

                                                        The company is not providing proper training to their employees

                                                        The company is financially sound

                                                        Rising cost of raw materials

                                                        Products processing facilities are not enough

                                                        They should make more advertisements

                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                        pureness

                                                        CONCLUSION

                                                        74

                                                        The Cerebra integrated technologies limited having the good working environment The

                                                        employees are very happy to work is the Industry And this Industry is having good

                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                        strengthen their employees and also to improve the quality of life their employees

                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                        round improvement is production sales and profitability

                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                        prospects of the company continued to be positive And also the industry has delivering

                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                        LEARNING EXPERIENCE

                                                        75

                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                        However after implant training I have felt empowered with confidence to understand

                                                        different management concepts in a pragmatic manner

                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                        MBA I also came across real problems faced by organization in technology human

                                                        resources etc and the way in which the management tackled those problems

                                                        During this implant training I realized that management is a backbone of every organization

                                                        and without which every activity of organization will go haywire

                                                        I came to know the importance of Management Information System [MIS] in the

                                                        organization and how it assists the management in every aspect of its business and how it

                                                        helps the management in the process of decision-making

                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                        the organization and how we should communicate on different channels and with different

                                                        grades of peoples

                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                        finance department I came to know the importance of finance department and I came to

                                                        know the different tools they use to have a control over the liquidity position of the company

                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                        staffing directing controlling and decision-making I came to know about the rules

                                                        regulation policies and procedures of the company and to what extent employees are

                                                        following the rules and regulation laid down by the management I came to know about the

                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                        regulation of the company

                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                        support and team spirit

                                                        76

                                                        In training also helped me in knowing the importance of group effort when compared to

                                                        individual effort in organization In addition importance of human relations was known

                                                        which helps the management getting the things done through its employees

                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                        help in my career It is about the working environment about dealing with the employees

                                                        about the attitude required to sustain in an organization and so on

                                                        In total I am very much benefited with this implant training Once again I thank the

                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                        continuous guidance to make this project work successful

                                                        77

                                                        BIBLIOGRAPHY

                                                        The companyrsquos Reports are

                                                        Quality Assurance Report

                                                        Production Report

                                                        Finance department Report

                                                        Marketing department Report

                                                        WEBSITE

                                                        wwwcerebracomputerscom

                                                        wwwwikipediacom

                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                        TEXT BOOKS

                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                        Edition) Pearson Education

                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                        Methods (8th Edition) Tata McGraw Hill

                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                        Edition) Tata McGraw-Hill

                                                        BOOKS

                                                        Company Magazines

                                                        Hand books Catalogue Journals amp Reports

                                                        78

                                                        • The future of any Company depends on its ability to-
                                                        • Responsibility and Authority
                                                        • Managing Director
                                                        • Responsibility
                                                        • Authority
                                                        • Director (Commercial)
                                                        • Responsibility
                                                        • Authority
                                                        • Manager Accounts
                                                        • Responsibility
                                                        • Authority
                                                        • Assistant Manager of Quality Assurance
                                                        • Responsibility
                                                        • Authority
                                                        • Supervisory Moulding
                                                        • Responsibility
                                                        • Authority
                                                        • Supervisor Maintenance
                                                        • Responsibility

                                                          NAL

                                                          BHEL

                                                          BEML

                                                          BEL

                                                          ECIL

                                                          CMC

                                                          OTHER MAJOR CUSTOMERS

                                                          KIOCL

                                                          VXL Instruments

                                                          Dickenson fowler ltd

                                                          KMF LTD

                                                          Stump vision

                                                          B-commerce Info system

                                                          Indian-Dept of Industries KSSIDC

                                                          CORPORATE

                                                          Pidilite Industries

                                                          Lucent

                                                          Alcate

                                                          Trent limited

                                                          Thermax

                                                          BPL

                                                          OTIS Group

                                                          Siemens

                                                          LampT

                                                          Himalaya Drugs

                                                          BANKS

                                                          Bank of India

                                                          29

                                                          Reserve Bank of India

                                                          Canara Bank

                                                          Union Bank of India

                                                          Allahabad Bank

                                                          UCO Bank

                                                          Vysya Bank

                                                          Infrastructure Management

                                                          As Enterprises scale their IT infrastructure to support business growth managing global

                                                          networks database applications becomes a herculean task which can over whelm internal

                                                          resources

                                                          Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                          Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                          enterprise It Infrastructures enable clients to

                                                          Reduce the total cost of IT operations

                                                          Focus limited IT resources on core business activities

                                                          Rationalize IT staffing costs

                                                          Optimize IT assets utilization

                                                          Facilitate service delivery

                                                          Improve uptime

                                                          HARDWARE

                                                          Contract Manufacturing EMS

                                                          30

                                                          Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                          Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                          place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                          inspection amp quality control

                                                          Cerebra help companies to choose correct method of contract manufacturing to save money

                                                          time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                          that the customer is able to deliver world products to its customers

                                                          Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                          procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                          Computing solutions

                                                          Cerebra are one of the well known brands for personal computers servers laptops amp

                                                          workstations Cerebra range of products that cover entire IT requirements of its customers

                                                          Cerebra are able to offer end to end solution companies IT requirements

                                                          Desktop PCrsquos

                                                          Notebook

                                                          Servers

                                                          Networking

                                                          E-Waste Recycling Facility

                                                          Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                          players in this world which has huge potential not only in terms of generating huge revenues

                                                          amp profits for the company amp its share holders but also wants to contribute in big way the

                                                          green environment issues that have taken off cerebra recognize that it would be a big social

                                                          responsibility to truly set up a world class e-waste facility

                                                          In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                          facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                          sin 3 phases

                                                          31

                                                          a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                          Indiarsquos largest recycle facility

                                                          b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                          plants

                                                          c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                          Cerebra have approached this partnership to provide technical amp Management

                                                          consultancy

                                                          1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                          2) Salvage components amp sell it back to the manufacturers concerned

                                                          3) Fully integrated e-waste management amp base metal recycling

                                                          4) PGM recovery amp its refining processes

                                                          5) Waste management at sources

                                                          6) Total support in scrap handling collection transport documentation shipping amp

                                                          [export] amp other areas

                                                          7) 100 recycling of all collected e-waste [zero land fill]

                                                          8) World class security system

                                                          9) Integrated EHS system [ISO amp OHSAS standard]

                                                          10) Web-based trading services amp accessibility

                                                          11) Logistics amp warehousing facility worldwide

                                                          12) Technical advice on plant layout

                                                          13) Training of technical personnel

                                                          14) Commissioning of day to day operations amp

                                                          15) Market support

                                                          SOLUTIONS

                                                          32

                                                          Cerebra specialize in the outsourced product development application software development

                                                          and offshore software outsourcing services in the enterprise and mobility areas We work

                                                          specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                          enhancement into the wireless and enterprise domains

                                                          bull Setting up a dedicated off-shore development center

                                                          bull Offshore product development services

                                                          bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                          bull SCM CRM Enterprise integration

                                                          We provide solutions for a dynamic environment where business and technology strategies

                                                          converge Our approach focuses on new ways of combining IT innovation in existing

                                                          business framework and also to leverage the clients existing IT infrastructure The activities

                                                          under this area of offerings are

                                                          bull Mobile Strategy formation

                                                          bull Infrastructure Design

                                                          bull Application Development

                                                          bull Data Synchronization

                                                          bull Enterprise Intranet on the move

                                                          Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                          Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                          solutions

                                                          bull LBS for content distribution

                                                          bull Logistics ndash last mile delivery

                                                          bull Bluetooth based content and coupon management

                                                          bull SCMCRM for retail houses including a mobileweb based POS

                                                          bull on field Sales and Support

                                                          bull RFIDBarcode integration for asset and inventory tracking

                                                          Achievements amp Awards

                                                          33

                                                          The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                          14000 for pollution standard

                                                          ORGANISATIONAL STRUCTURE

                                                          34

                                                          An organizational structure defines how job tasks are formally divided grouped amp co-

                                                          ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                          complete Picture about the organization The structure of an organization plays a significant

                                                          role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                          smooth intertwining of employees amp communication systems The organization adopts

                                                          different structural pattern at different stages of its lifecycle The form of an organization that

                                                          is evident in the way divisions departments functions amp people link together amp interact

                                                          Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                          may be represented by an organization chart The complexityrsquos structure is often proportional

                                                          to its size amp its geographic dispersal The traditional organization structure for many

                                                          businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                          BASIC ORGANIZATION STUCTURE

                                                          An organization is a social entity composed of two or more persons who work together

                                                          towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                          essential that a formal structure of reporting amp control be established among the different

                                                          members of organizationhelliphellip

                                                          35

                                                          ORGANISATION CHART

                                                          CHAIRMAN

                                                          The above organization structure shows the following points

                                                          36

                                                          BOARD OF DIRECTORS

                                                          MANAGING DIRECTOR

                                                          EXECUTIVE DIRECTOR

                                                          DYGENRAL MANAGER

                                                          MANAGER-PERSONNAL amp ADMINISTRATION

                                                          MANAGER- PRODUCTION MAINTENANCE

                                                          MANAGER- DESIGNQC TRANSPORT

                                                          MANAGER PROJECT SECURITY amp VIGILANCE

                                                          MANAGER- PURCHASE STORES COMPUTER VACANT

                                                          MANAGER MARKETING

                                                          FINANCE MANAGER IC

                                                          DYMANAGER TPS

                                                          DYMANAGER QCTESTING

                                                          ASSTENGINEER- PURCHASE amp STORES

                                                          ASSTENGINEER- MAINTENANCETRANSPORT

                                                          ASSTENGINEER-TPS

                                                          ASSTENGINEER-TPSWINDING

                                                          ASSTENGINEER- QUALITY CONTROL

                                                          ASSTENGINEER- QUALITY CONTROL

                                                          1) Hierarchy relationship between different department members

                                                          2) Participative management

                                                          3) Cooperative work culture

                                                          4) Standardized of polices

                                                          5) Decentralized decision making system provided that some exceptions-

                                                          Valuable amp economical decisions are taken by top level management only So it is

                                                          centralized decision making

                                                          In all major decisions will be taken from board of directors they have full control over the

                                                          administration they will control the executive and general managers these board of directors

                                                          are selected by SAIL But the general manager of will have full control over the deputy

                                                          managers of project HRD production and material departments

                                                          These deputy managers will have full control over their respective area and they have a right

                                                          to take minor decisions regarding over their respective area

                                                          37

                                                          FUNCTIONAL AREAS

                                                          PRODUCTION DEPARTMENT

                                                          HUMAN RESOURCES DEPARTMENT

                                                          MARKETING DEPARTMENT

                                                          FINANCE DEPARTMENT

                                                          Production Department

                                                          Production department performs the function of producing finished goods from the basic raw

                                                          materials The manufacturing is headed by a group head whose main objective is to plan

                                                          execute co-ordinate and control all production activities with available resources inputs

                                                          equipment and facilities

                                                          Objectives

                                                          1 To ensure direct and co-ordinate the activities

                                                          2 To ensure Quality Output

                                                          The Main functions of this Department are as follows

                                                          1 Procure the Raw materials

                                                          2 Store the Raw materials which are procured

                                                          3 Process the raw materials which are procured in the production and to turn them into

                                                          finished goods

                                                          4 In addition not to stop in any circumstances but only to perform round the clock and

                                                          round the year

                                                          38

                                                          DIRECTOR

                                                          PERSONNEL MANAGER

                                                          Human Resource Department

                                                          The personnel department is one of the most important functional departments in every

                                                          organization Only with the help this department the organization can make efficient use of

                                                          the available work force for providing the desired product to the customer with desired

                                                          quality and reasonable price at the right time

                                                          Department Structure

                                                          The Personnel Manager is responsible for carrying out all the personnel management work

                                                          like recruitment selection training performance appraisal promotion wages and salary

                                                          employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                          from the Managing Director whenever necessary

                                                          The future of any Company depends on its ability to-

                                                          Train and upgrade skill sets of its employees

                                                          Extract and retain talent

                                                          Robust performance appraisal and reward system

                                                          Manage and full fill expectations

                                                          Evolve performance parameters with respect to key result areas

                                                          39

                                                          HUMAN RESOURCE DEVELOPMENT

                                                          Resource is any means of supply which can be drawn on when necessary To develop means

                                                          to grow mature and make progress in the desired direction Developing a human being in to

                                                          a resource means making him or her into a person of resourcefulness initiative wittedness

                                                          cleverness talent and ability

                                                          Human Resource Development is considered to be a super specialty of HRM It is a process

                                                          by which the employees of an organization are helped in planned and continuous manner to

                                                          acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                          their present functions or expected future voles

                                                          HRD is a process which is geared towards developing the general enabling capabilities of

                                                          employees as individuals so that they can discover and exploit their own inner potential for

                                                          their own and or organization development purposes HRD strives to develop an

                                                          organizational culture where superior subordinate relationships team different sub units are

                                                          strong and contribute to the organizational health dynamisms and pride of employees

                                                          Training programs are as follows

                                                          FRESH ENTRANTS

                                                          Induction and orientation

                                                          COMPETENCE ENHANCEMENT

                                                          Technical

                                                          Multi skill training

                                                          Managerial

                                                          SPECIFIC AREA

                                                          Safety

                                                          Environment

                                                          Cost control and deduction

                                                          Quality

                                                          EXTERNAL TRAINING

                                                          OTHER AREAS

                                                          Hindi training

                                                          40

                                                          GOALS OF HRD

                                                          Development of individual capacity

                                                          Development of competitive in relations job being performed

                                                          Development of corporate approach

                                                          Development interpersonal relationship

                                                          Development of overall organization culture

                                                          Role of HRD

                                                          Human resources planning

                                                          Human resources accounting

                                                          Human resources allocation and role planning

                                                          Human resources training and development

                                                          Human resources maintenance

                                                          Climate development of HRD

                                                          Activities of HRD

                                                          Training need identification

                                                          Training needs assessment

                                                          Training needs justification

                                                          Budgeting and controlling of cost

                                                          Selection of learning process

                                                          Planning designing conducting the training procedure

                                                          Evolution of program through the trainee and feedback records

                                                          41

                                                          Training Objectives

                                                          To help the trainee

                                                          To improve knowledge skill attitude amp performance

                                                          To develop competence to increase productivity

                                                          To prepare for greater responsibility

                                                          To improve interpersonal relationship

                                                          To equip with modern tools amp techniques of to harness best of the human resources

                                                          and maintains industrial harmony

                                                          Modern how to develop self and his subordinates

                                                          Recruitment sources

                                                          This company considers both internal and external sources for recruitment Internal sources

                                                          include the employees who are already on the payroll Whenever any vacancy occurs

                                                          somebody within the organization with necessary qualification is promoted to that job

                                                          External sources are obtained by giving advertisements in state and local newspapers

                                                          Recruitment

                                                          It is the process of searching for prospective employees and stimulating them to apply for

                                                          jobs in the organization so that the right person for accomplishing organization and

                                                          departmental objectives will fill up organization vacancies

                                                          In order to ensure that the right type of persons are available to the concern in the right

                                                          number at the right place the following steps are taken

                                                          The candidate will be given an application form through which the Personnel Manager can

                                                          come to know about the candidate with respect to the following

                                                          Educational qualification

                                                          Experience

                                                          Skills possessed by the candidate

                                                          Salary expecting

                                                          42

                                                          Screening of Applications

                                                          Interview

                                                          Physical Examination

                                                          Placement

                                                          Selection

                                                          The intention of the selection process is to choose the best-qualified and suitable candidate

                                                          for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                          most suitably perform the given job

                                                          The selection procedure is essentially a series of steps through which additional information

                                                          is secured about the applicant at any stage the candidate may be rejected due to non-

                                                          compatibility Therefore selection is actually a negative process of rejecting the unit

                                                          candidates

                                                          The selection procedure followed by the company is as follows

                                                          Training and Development

                                                          The company gives only on-the-job training Usually on-the-job methods of training are as

                                                          follows

                                                          Job rotation

                                                          Coaching

                                                          Job instruction

                                                          Committee assignments

                                                          43

                                                          After the selection of candidates the candidates will be given on-the-job training in an

                                                          organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                          requirement of the company then the candidate is selected as an employee for the company

                                                          This period of 1 year is known as the probationary period for the candidate When the

                                                          performance of the candidate is unsatisfactory then the company will provide further training

                                                          to the candidate to make him fully equipped to work in the organization

                                                          Safety of the Employees

                                                          1 Safety shoes will be given to every shop floor employee once in 6 months

                                                          2 Safety uniform will be given to every shop floor employees

                                                          3 Pairs of uniform will be given once in a year

                                                          4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                          group insurance as well

                                                          5 Every employee in the organization will be medically examined once a year

                                                          Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                          1st shift-----------------------------6am to 2pm

                                                          2nd shift----------------------------2pm to 10pm

                                                          Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                          Wages

                                                          Wages in the wide sense mean any economic compensation paid by the employer under some

                                                          contract to his worker for the services rendered by him

                                                          In this company the wages are fixed according to the government norms At the time of

                                                          appointment the company fixes the wages which is higher than the government norms After

                                                          a certain period the wages will be fixed according to the experience of the worker

                                                          44

                                                          Absenteeism

                                                          An absentee is a person who habitually stays away from the job There are several causes for

                                                          absenteeism which are as follows

                                                          Maladjustment with the working condition

                                                          Industrial fatigue

                                                          Alcoholism

                                                          Low level of wages

                                                          Family problems

                                                          Unhealthy working conditions

                                                          Unsound personnel policies

                                                          The company follows a procedure with respect to absenteeism If the worker is frequently

                                                          absent show cause notice is given If the absence is continued by the worker maximum

                                                          three-show cause notices are given If the absence is continued then the company will issue a

                                                          charge sheet If the absence is further continued the management conducts an in-house

                                                          enquiry During the enquiry the management decides as to whether the worker should

                                                          continue in his job or not

                                                          Performance appraisal

                                                          Production head or Works Manager will give the questionnaire to the employees working in

                                                          the production department and based on their answers for the questions the ranking will be

                                                          given for each worker and depending upon the rank the worker will be put in the certain

                                                          position

                                                          If any worker scores less marks then he will be made to work hard and achieve the goal

                                                          They will tell him his weakness and strengths in the particular field and motivate him to

                                                          achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                          45

                                                          Promotion

                                                          In this company the promotion is given based on seniority-cum-merit The management will

                                                          also take the following considerations while promoting an employee

                                                          Behavior of the worker

                                                          Attendance of the worker

                                                          Efficiency of the worker

                                                          46

                                                          Marketing Department

                                                          The marketing department performs marketing activity by supplying the products to the

                                                          customers within the mentioned time and the product is transferred to the domestic customers

                                                          by the road transportation and overseas customers by means of ships

                                                          Marketing Channels

                                                          Marketing channel decisions are among the most critical decisions facing marketing The

                                                          channels chosen intimately affect all other marketing decisions

                                                          As the company is a manufacturing concern it undertakes the following type of marketing

                                                          channels

                                                          The company gets order directly from its customers and it directly delivers the finished

                                                          products to its customers as it has producer-customer type of marketing channel

                                                          Marketing Strategies

                                                          Usually the Company follows the following marketing strategies

                                                          Quick delivery

                                                          Better quality

                                                          Service after sales

                                                          47

                                                          CUSTOMERS

                                                          COMPANY

                                                          Marketing Segmentation

                                                          Market segmentation means dividing the market into different segments or sectors In this

                                                          company market segmentation is made on the basis of components

                                                          Packaging

                                                          Packaging is normally not done for rough castings unless it is specified by the customer in

                                                          which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                          are packed in the boxes

                                                          Handling of customer complaints

                                                          The details of customersrsquo complaints corrective action taken etc shall be

                                                          recorded on corrective action report and a copy shall be sent to the customer

                                                          Whenever possible customer confirmation is obtained

                                                          Managing Director shall forward the same to the Manager-Quality control for the

                                                          investigation

                                                          Based on the result of investigation the complaints are bifurcated as Genuine

                                                          Casual complaints

                                                          All genuine complaints are thoroughly investigated and a suitable corrective and

                                                          preventive action is taken recorded and given to the concerned department for

                                                          further action

                                                          All casual complaints from the customer are informed accordingly

                                                          The managing director shall receive complaints from the customers A complaint

                                                          number is allotted and an acknowledgement is sent to customers

                                                          Records

                                                          The following records shall be maintained by marketing department

                                                          1 Enquiries and Quotation

                                                          2 Purchase orders from customer and its Amendments

                                                          3 Verbal order

                                                          4 Order Acceptance

                                                          5 Delivery challen cum Invoice

                                                          48

                                                          Finance Department

                                                          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                          pool of funds These funds come from a variety of sources investors or shareholders

                                                          creditors who lend in money and past earnings retained in business Funds provided from

                                                          these sources are committed to a number of uses Fixed assets used in production of a product

                                                          or service inventory used in production of marketable goods cash and securities used for

                                                          transaction and liquidity purposes

                                                          The sales of the company are accompanied with sales bills which are generated from

                                                          computer The terms of sales varies from 30 days 60 days and for few customers the

                                                          document is sent through Bank for payment

                                                          The export sales are against payment through Bank with a credit period of 45 days from the

                                                          date of shipment

                                                          The purchase of raw materials component parts and consumables are affected against a credit

                                                          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                          day of the month irrespective of the material receipt date

                                                          Department Structure

                                                          DIRECTOR COMMERCIAL

                                                          FINANCE MANAGER

                                                          CASHIER STENO TYPIST

                                                          The main functions of Finance Department are as follows

                                                          1 Making the payment as salary to the employees

                                                          2 Meeting the manufacturing expenses of the organization

                                                          3 Preparing financial statement of the organization

                                                          4 Maintaining the liquidity position of the company

                                                          5 Helping the management in taking financial decision

                                                          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                          7 Making payments to the suppliers

                                                          8 Receiving receipts from the customers

                                                          49

                                                          Accounting Procedure

                                                          The company follows cash and credit basis of accounting of its income and expenditures

                                                          The income of the company is fo0rm sale of castings development of patterns for new items

                                                          and by sale of bye products The major expenditures are power charges manufacturing

                                                          expense labour raw materials and consumable spares administrative and selling expense

                                                          interest

                                                          The following are the books and records maintained by cerebra integrated technologies

                                                          Limited

                                                          Subsidiary BooksRecords

                                                          This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                          effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                          the material by store and counter signed by the quality Assurance Department the necessary

                                                          entries are made in the registrar

                                                          Customer RegisterBill Register

                                                          This register is maintained to keep track of the sales made to each and individual customer

                                                          The follows are maintained customer wise and the detail of invoice number and date and

                                                          value with cumulative value is maintained in the register This register also helps to make

                                                          follow up for payment The entries in the register are made immediately after the invoice is

                                                          generated from the computer

                                                          The receipt of payment against each customer and invoice is also entered in the register to

                                                          enable to know the balance outstanding customer wise

                                                          Salary advance register

                                                          This register is maintained to know the advance outstanding employee wise Immediately

                                                          after issue of advance the necessary entries are made in this register Similarly after receipt

                                                          of advance through slips the entries are made in this register to know the exact balances of

                                                          advance employee wise

                                                          50

                                                          Customer Rejection Register

                                                          This register is maintained to keep track of customer rejection of castings

                                                          Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                          the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                          rejection register where in the details of rejection via invoice number grade quantity and

                                                          weight value excise duty sales tax and forwarding are made

                                                          Books of Accounts

                                                          Petty Cash Book

                                                          This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                          the Director and then necessary entries are made in the books through computer

                                                          The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                          received from whom amount in words and figures If the payment is made above Rs500-

                                                          necessary signatures should be taken on affixing rupee one revenue stamp

                                                          Bank book

                                                          Since the company has availed cash credit and bill discounting facility from bank two

                                                          separate bank books for cash credit and bill discounting are maintained

                                                          The receipt of payment through chequedemand draft and payment through chequedemand

                                                          draft is maintained in the register The balance of the book should tally with the balance in

                                                          the books of accounts maintained in a computer

                                                          In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                          the over draw amount against the discounted bills necessary credit entries are made in the

                                                          register to arrive at the actual balance against the sanctioned working capital

                                                          51

                                                          General ledger

                                                          This ledger gives the details of transactions effected by the company at any point of time The

                                                          receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                          respective accounts in the general ledger This ledger should be updated on day to day basis

                                                          to know the actual balance of each account The trail balance and receipt and payment are

                                                          made at each month end which should necessarily tally The profit and loss account is also

                                                          arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                          yearly or yearly

                                                          Inventory management

                                                          Inventories constitute the most significant part of current assets of a majority of companies

                                                          in India Inventories are stock of the product a company is manufacturing for sale and

                                                          components that make up the product The various forms in which inventories exist in a

                                                          manufacturing company are raw materials work in progress and finished goods

                                                          A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                          While retail or wholesale firm will have a very high level o finished goods inventories and

                                                          no raw material and work in progress inventory

                                                          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                          of inventory control technique which is popularly known as FIFO method In this method

                                                          raw material which bought first will be sent to the production department first

                                                          Cost of production

                                                          The following items determine the cost of production of the product

                                                          Price of raw materials

                                                          Labour costs

                                                          Other production costs

                                                          Market condition

                                                          52

                                                          Mode of Payment

                                                          1 Advance Payment

                                                          The firm takes an advance payment of 20 to 25 of price from the new customers

                                                          2 Credit

                                                          The firm gives credit facility to its old customers which is secured by the following

                                                          - Invoice performance credit

                                                          - Letter of credit

                                                          53

                                                          CERBRA INTEGRATED

                                                          TECHNOLOGIES LIMITED

                                                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                          54

                                                          Particulars 30-9-2010 30-9-2009

                                                          INCOME

                                                          Sales amp Services 588808535 503398844

                                                          Other Income 8458654 1291991

                                                          TOTAL 597267189 504690834

                                                          EXPENDITURE

                                                          Materials 565924569 471247636

                                                          Manufacturing amp Administration Expenses 15640011 16247496

                                                          Marketing Expenses 249660 127791

                                                          Interestamp Financial Charges 248640 382737

                                                          Depreciation 1588627 2055635

                                                          TOTAL 583651507 490061295

                                                          Profit Before Extraordinary Items 13615681 14629539

                                                          Profit [loss] Before Taxation 13615681 14629539

                                                          Provision for Taxation

                                                          MAT 2524347 (1894)

                                                          Profit[loss] after tax transferred to balance 11091334 14631433

                                                          Sheet

                                                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                          55

                                                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                          Sources of funds

                                                          Share Holderrsquos Funds 159555820 150740820

                                                          Share Application Money 29211000 5643501

                                                          Reserves amp Surplus 242157224 242157224

                                                          Minority interest 334875 ------

                                                          Grand Total 431258919 398541545

                                                          Application of funds

                                                          Fixed Assets

                                                          Gross Block 46078186 46259057

                                                          Less Depreciation 28342562 26103945

                                                          Net Block 17735625 20155113

                                                          Deferred Tax Assets 63249 ----

                                                          Investment cost 2000 2000

                                                          Current Assets Loans amp Advances

                                                          Sundry Debtors 318650954 337538013

                                                          Cash amp Bank Balance 12439646 9113641

                                                          Loans amp Advances 114671053 45651808

                                                          445761654 392303462

                                                          Less Current Liabilities amp Provisions

                                                          Current Liabilities 293343081 290079690

                                                          Provisions 2810681 1999

                                                          Net Current Assets 149607892 102221773

                                                          Profit amp loss Account 263850154 276162659

                                                          Grand Total 431258919 398541545

                                                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                          late 1970s to help managers address the difficulties of change The model shows that

                                                          organizational immune systems and the many interconnected variables involved make change

                                                          complex and that an effective change effort must address many of these issues

                                                          simultaneously This is often a daunting managerial challenge

                                                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                          (subordinate goals) Skill

                                                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                          Richard defines that it was because of these factors the Japanese companies excelled over

                                                          American firms A very important feature of this Model is that McKinsey consultants in their

                                                          studies of several firms have extensively tested it

                                                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                          major premise of the model is that many performances related issues are rooted among the 7

                                                          factors outlines This study is important from a strategic marketing Organizational

                                                          performances related issues are rooted among the 7 factors outlines These 7s are

                                                          interconnected aligned and working together in high performing organizations

                                                          56

                                                          Structure

                                                          The organizational structure of the company is based on the functional departments and the

                                                          decision taken from top-level management of the company For analyzing and for taking

                                                          decision the top management will consult the functional managers performance of various

                                                          tasks in departments will be assigned to its functional head

                                                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                          associated information that shows who reports to whom and how tasks are both divided up and

                                                          integrated

                                                          Skill

                                                          Usually in a foundry Industry two types of skills are required They are as follows

                                                          1 Administrative skills

                                                          2 Technical skills

                                                          Administrative Skills

                                                          Administrative skills are those skills which are very much necessary for office staff It

                                                          involves managing the resources of the organization Cerebra integrated technologies limited

                                                          is doing everything to impart these skills in its employees When the candidate is selected he

                                                          will be given an on-the-job training for about 1 year and also training in each department to

                                                          make the candidate familiar with the organization Every month a training program will be

                                                          conducted wherein personalities having expertise in various fields give lectures

                                                          Technical Skills

                                                          Technical skills are those skills which are directly concerned with the production Shop-

                                                          floor employees are expected to possess these skills to carry out the production activity

                                                          smoothly

                                                          In Cerebra integrated technologies limited they give more importance to technical

                                                          knowledge than educational qualification

                                                          57

                                                          Different training programs are conducted to impart technical skills among employees When

                                                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                          the company gets its employees trained by external training agencies Guest lectures are

                                                          arranged once in a month to help the employees update their knowledge with the industry

                                                          level

                                                          Cerebra integrated technologies limited continuously monitors the performance of the

                                                          employees of various departments and identifies the training needs to be given for employees

                                                          and for enhancing the skills of the employees

                                                          Style

                                                          The company follows a centralized system of decision-making Only the top management

                                                          takes the decisions and the suggestions of the lower level employees are taken into

                                                          consideration

                                                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                          purchasing activity as the parameter When the raw materials for production are out of stock

                                                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                          approach

                                                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                          comes to decision making Only the persons who are in higher authority take decisions about

                                                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                          management For eg While taking decisions regarding purchase only the MD and Director

                                                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                          material and tenders The higher authorities do everything There is no participative

                                                          approach and most of the employees have no or very little knowledge about all the aspects of

                                                          the companyrsquos administration

                                                          58

                                                          Strategy

                                                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                          followed by systematic action and allocation of resources to achieve corporate goals

                                                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                          competition through its quality products with reasonable price To price their products

                                                          reasonable they should minimize the cost as much as possible One way of doing this is by

                                                          waste elimination

                                                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                          advance before starting production activity By using the good quality of raw materials the

                                                          company can produce quality output without any damages or cracks in the castings Thus

                                                          reducing the wastage

                                                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                          Ie by carrying out the production activity according to the procedure and under watchful

                                                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                          commit any wrongdoing

                                                          Staff

                                                          Responsibility and Authority

                                                          The company has defined responsibilities and authorities in order to facilitate effective

                                                          implementation of quality management and these are communicated to relevant persons in

                                                          the organization

                                                          59

                                                          Managing Director

                                                          Responsibility

                                                          1 Overall control of the company

                                                          2 Ultimate responsibility for product quality

                                                          3 Responsibility for customer satisfaction

                                                          4 Responsibility for marketing

                                                          5 New product development and process improvement

                                                          6 Growth and profit

                                                          Authority

                                                          1 Approve quality assurance manual

                                                          2 Interact with customers

                                                          3 Approve capital goods

                                                          4 Release the product whenever there is ambiguity

                                                          5 Disposal of non-conforming products

                                                          6 Sign cheque

                                                          Director (Commercial)

                                                          Responsibility

                                                          1 Responsible for purchasing and supplier development

                                                          2 Financial management including cash flow management

                                                          3 Responsible for storersquos management

                                                          4 Administration and personnel management

                                                          5 Functions of managing director in his absence

                                                          Authority

                                                          1 Sign the purchase order

                                                          2 Sign cheques

                                                          3 Prepare the yearly budget and follow up

                                                          4 Interact with statutory bodies and maintain records

                                                          60

                                                          Works Manager

                                                          Responsibility

                                                          1 Overall responsibility for production planning and control

                                                          2 Overall responsibility for pattern equipment and product quality

                                                          3 Safety and house-keeping of entire company

                                                          4 Upkeep of all equipment

                                                          5 Process improvement and productivity

                                                          6 Training of production and quality control personnel

                                                          7 Upkeep of relevant records

                                                          Authority

                                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                          reaching customer on time

                                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                                          Manager Maintenance

                                                          Responsibility

                                                          1 Monitor and control the activity of the administration office

                                                          2 Upkeep of statutory records

                                                          3 Make payment to suppliers on due date

                                                          4 Housekeeping in respective areas

                                                          Authority

                                                          1 Prepare and send chequesDDrsquos

                                                          61

                                                          Manager Accounts

                                                          Responsibility

                                                          1 Account all the vouchers and bills after acceptance from stores

                                                          2 Maintain books of accounts

                                                          3 Update all the accounts regularly

                                                          4 Prepare financial statement at defined intervals

                                                          5 Update the salary advance register

                                                          6 Housekeeping in respective areas

                                                          Authority

                                                          1 Enter accounts data into the computer

                                                          2 Raise debitcredit notes

                                                          3 Issue stamped receipts for the payment received

                                                          Assistant Manager Quality Control

                                                          Responsibility

                                                          1 NDT inspection

                                                          2 Inspection of castings in first second and final stage

                                                          3 Upkeep of related records

                                                          4 Housekeeping in respective department

                                                          Authority

                                                          1 Authorized to inspect and release the product for next stages

                                                          62

                                                          Assistant Manager of Quality Assurance

                                                          Responsibility

                                                          1 Incoming and in-process inspection

                                                          2 Overall responsibility of calibration of EMTE

                                                          3 Training of quality assurance personnel

                                                          Authority

                                                          1 Accept the product at inward good stage

                                                          2 Approve the liquid metal before pouring

                                                          Chemist

                                                          Responsibility

                                                          1 Charge calculation

                                                          2 Inspection of incoming materials

                                                          3 Mechanical testing

                                                          4 Housekeeping in the related areas

                                                          Authority

                                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                          Manager

                                                          63

                                                          Marketing and Administration Officer

                                                          Responsibility

                                                          1 Delivery challan cum invoice preparation with its related activities

                                                          2 Central excise formalities and related activities

                                                          3 Cash handling

                                                          4 Upkeep and maintenance of the following records

                                                          Authority

                                                          1 Purchase stationery

                                                          2 Co-ordinate with central excise department on behalf of the company

                                                          Supervisory Moulding

                                                          Responsibility

                                                          1 Allocate the work for the workers based on planning

                                                          2 Arrangements for production of moulding core as per planning and documented

                                                          procedures

                                                          3 Inspection of pattern and core box before and while production

                                                          4 Ensure correct mixing of sand as per procedure

                                                          5 To maintain a clean and neat working environment

                                                          Authority

                                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                                          Supervisor Maintenance

                                                          Responsibility

                                                          1 General house-keeping in all area

                                                          2 Attending machine break down

                                                          3 Arrangement for lining preparation

                                                          64

                                                          Authority

                                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                          consent with the directors

                                                          Supervisor Inspection

                                                          Responsibility

                                                          1 Inspection of castings in all stores

                                                          2 Final clearance of castings before dispatch

                                                          Authority

                                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                                          Purchase Officer

                                                          Responsibility

                                                          1 Local purchase

                                                          2 Cash purchase

                                                          3 Out station purchase follow up as and when assigned

                                                          4 Attending bank work

                                                          Authority

                                                          1 Authorized to procure material from approved supplier in consent with Director

                                                          (commercial)

                                                          65

                                                          Cashier Steno cum Typist

                                                          Responsibility

                                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                          2 To prepare letterspayment reminders at defined intervals

                                                          3 To maintain petty cash book daily

                                                          Authority

                                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                                          2 Procure postal stamps and revenue stamps for office use

                                                          The responsibilities and authorities of Management Representatives include the following

                                                          a) Coordinating for the implementation and maintenance of the quality management

                                                          system with other head of the departments in the company

                                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                                          documented procedures detailed procedures and process maps

                                                          c) Reporting to management on the performance of the quality management including

                                                          needs for improvement through management review meetings

                                                          d) Ensuring awareness of customer requirements throughout the organization

                                                          System

                                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                          quality control systems performance measurement systems order execution systems

                                                          Inventory control systems etc

                                                          Inventory Control System

                                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                                          India Inventories are stock of the product a company is manufacturing for sale and

                                                          components that make up the product The various forms in which inventories exist in a

                                                          manufacturing company are raw materials work in progress and finished goods

                                                          66

                                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                                          no raw material and work in progress inventory

                                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                          inventory control technique which is popularly known as FIFO method In this method raw

                                                          materials which bought first will be sent to the production department first The inventory

                                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                                          estimating the production level for the next one-month and then it estimates the raw materials

                                                          required to meet the production for the next one month If the stock of raw materials is not

                                                          enough to meet the production level then it places an order for the raw materials that too one

                                                          month in advance so that the production will not be affected even in case of any

                                                          uncertainties

                                                          Order Execution System

                                                          The company receives the purchase order from its customer The purchase order may be in

                                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                                          orders lies with the Managing Director As and when required Managing Director shall take

                                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                          review of contract

                                                          The following are the various steps taken by the organization to execute a purchase order

                                                          from a customer

                                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                          issued to the Managing Director for study

                                                          2 Managing Director shall study the technical and commercial requirements with

                                                          respect to the following

                                                          Technical

                                                          a Normalwitness pouring

                                                          b Third party inspection

                                                          67

                                                          c NDT requirements

                                                          d Acid Picking requirements

                                                          e Previous history of the product available in computer

                                                          Commercial

                                                          a Rate

                                                          b Delivery period

                                                          c Mode of Dispatch

                                                          d Mode of Payment

                                                          e Payment terms

                                                          f KSTCST Number of customer

                                                          g Dispatch destination address and mode of dispatch

                                                          h One copy is sent to customer

                                                          i One copy is filled to customer wise along with purchase order

                                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                                          regarding technical delivery and commercial conditions

                                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                          in computer

                                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                                          accordingly

                                                          6 An order acknowledgement shall necessarily have the following details other than items

                                                          grade and rate and delivery date

                                                          7 After the same is cleared by the Managing Director

                                                          8 The concerned production department shall have an access to order acceptance from

                                                          computer

                                                          9 The production department will go for producing the products as per the requirement of the

                                                          customer

                                                          10 The dispatch section will send the products to the customer as per their requirement

                                                          68

                                                          Shared value

                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                          and the values it will uphold in determining corporate destiny

                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                          follows

                                                          1 Mission

                                                          2 Corporate Objectives

                                                          Serve the community around through welfare schemes

                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                          activities Like providing the necessities for the local schools and giving donations to

                                                          charitable institutes

                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                          of materials with highly committed and socially responsible employees

                                                          The company in order to become a global entity with highly committed and socially

                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                          to handle any complex job To make the employees skilful the company is organizing

                                                          training programs regularly The company is taking measures to create social

                                                          awareness among its employees

                                                          Strive towards making work environment safe and environment friendly

                                                          To make the working environment safe for the employees the company has provided

                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                          sand and using it again for casting purpose

                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                          and supply products of high quality to the complete satisfaction of each and every

                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                          products There by achieving a sense of satisfaction among its customers The

                                                          employees are made to perform the work with due concern to the quality of the

                                                          69

                                                          products Through its quality products the company wants to achieve leadership in

                                                          market as reputed and reliable supplies

                                                          Endeavoring to fulfill social responsibilities

                                                          The company in order to fulfill its social responsibility has undertaken many

                                                          community development projects which include donations to charitable institutions

                                                          and providing necessities for local schools etc besides the company has a huge

                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                          on the environment

                                                          The company is committed to the following

                                                          Continual prevention of pollution reduction of waste and consumption of

                                                          resources in all its operations

                                                          Promote environmental awareness among all employees and ensure their

                                                          participation in implementing this environmental policy at their place of work

                                                          SWOT ANALYSIS

                                                          70

                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                          Strength

                                                          71

                                                          1 Easy and timely availability of raw material

                                                          2 The company is having expertise Human resource

                                                          3 The company has equipped with latest technology

                                                          4 The company has good machines for manufacturing purpose

                                                          5 The company protects employees by giving safety equipments

                                                          Weakness

                                                          1 Lack of education among the workers in the lower cadre

                                                          2 They have not given the additional facilities like cab facilities etc

                                                          3 The company does not have its own products to sell It should rely heavily on

                                                          customer orders

                                                          4 Lack of space inside the production department

                                                          5 The company more depends on the casual workforce in its production

                                                          Opportunities

                                                          72

                                                          1 The company can expand its business in Europe which is a potential market for

                                                          industrial machines

                                                          2 By maintaining its quality of products the company can enter different foreign

                                                          markets

                                                          3 Presence of auto majors in the region especially in south India

                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                          quality of goods effectively and more efficiently

                                                          Threats

                                                          1 Pollution control norms laid by the government are getting stringent

                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                          With its cheap products they can kill domestic industries

                                                          3 Labour incentive

                                                          4 Expensive transportation cost

                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                          exhausted

                                                          FINDING AND CONCLUSION

                                                          73

                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                          FINDINGS

                                                          The organization is not success in both domestic and export market to meet their

                                                          demand

                                                          The company is not providing proper training to their employees

                                                          The company is financially sound

                                                          Rising cost of raw materials

                                                          Products processing facilities are not enough

                                                          They should make more advertisements

                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                          pureness

                                                          CONCLUSION

                                                          74

                                                          The Cerebra integrated technologies limited having the good working environment The

                                                          employees are very happy to work is the Industry And this Industry is having good

                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                          strengthen their employees and also to improve the quality of life their employees

                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                          round improvement is production sales and profitability

                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                          prospects of the company continued to be positive And also the industry has delivering

                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                          LEARNING EXPERIENCE

                                                          75

                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                          However after implant training I have felt empowered with confidence to understand

                                                          different management concepts in a pragmatic manner

                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                          MBA I also came across real problems faced by organization in technology human

                                                          resources etc and the way in which the management tackled those problems

                                                          During this implant training I realized that management is a backbone of every organization

                                                          and without which every activity of organization will go haywire

                                                          I came to know the importance of Management Information System [MIS] in the

                                                          organization and how it assists the management in every aspect of its business and how it

                                                          helps the management in the process of decision-making

                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                          the organization and how we should communicate on different channels and with different

                                                          grades of peoples

                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                          finance department I came to know the importance of finance department and I came to

                                                          know the different tools they use to have a control over the liquidity position of the company

                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                          staffing directing controlling and decision-making I came to know about the rules

                                                          regulation policies and procedures of the company and to what extent employees are

                                                          following the rules and regulation laid down by the management I came to know about the

                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                          regulation of the company

                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                          support and team spirit

                                                          76

                                                          In training also helped me in knowing the importance of group effort when compared to

                                                          individual effort in organization In addition importance of human relations was known

                                                          which helps the management getting the things done through its employees

                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                          help in my career It is about the working environment about dealing with the employees

                                                          about the attitude required to sustain in an organization and so on

                                                          In total I am very much benefited with this implant training Once again I thank the

                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                          continuous guidance to make this project work successful

                                                          77

                                                          BIBLIOGRAPHY

                                                          The companyrsquos Reports are

                                                          Quality Assurance Report

                                                          Production Report

                                                          Finance department Report

                                                          Marketing department Report

                                                          WEBSITE

                                                          wwwcerebracomputerscom

                                                          wwwwikipediacom

                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                          TEXT BOOKS

                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                          Edition) Pearson Education

                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                          Methods (8th Edition) Tata McGraw Hill

                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                          Edition) Tata McGraw-Hill

                                                          BOOKS

                                                          Company Magazines

                                                          Hand books Catalogue Journals amp Reports

                                                          78

                                                          • The future of any Company depends on its ability to-
                                                          • Responsibility and Authority
                                                          • Managing Director
                                                          • Responsibility
                                                          • Authority
                                                          • Director (Commercial)
                                                          • Responsibility
                                                          • Authority
                                                          • Manager Accounts
                                                          • Responsibility
                                                          • Authority
                                                          • Assistant Manager of Quality Assurance
                                                          • Responsibility
                                                          • Authority
                                                          • Supervisory Moulding
                                                          • Responsibility
                                                          • Authority
                                                          • Supervisor Maintenance
                                                          • Responsibility

                                                            Reserve Bank of India

                                                            Canara Bank

                                                            Union Bank of India

                                                            Allahabad Bank

                                                            UCO Bank

                                                            Vysya Bank

                                                            Infrastructure Management

                                                            As Enterprises scale their IT infrastructure to support business growth managing global

                                                            networks database applications becomes a herculean task which can over whelm internal

                                                            resources

                                                            Cerebra provide comprehensives services to help organizations optimize critical it staff Our

                                                            Infrastructure Management services offer a complete portfolio of solutions amp for managing

                                                            enterprise It Infrastructures enable clients to

                                                            Reduce the total cost of IT operations

                                                            Focus limited IT resources on core business activities

                                                            Rationalize IT staffing costs

                                                            Optimize IT assets utilization

                                                            Facilitate service delivery

                                                            Improve uptime

                                                            HARDWARE

                                                            Contract Manufacturing EMS

                                                            30

                                                            Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                            Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                            place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                            inspection amp quality control

                                                            Cerebra help companies to choose correct method of contract manufacturing to save money

                                                            time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                            that the customer is able to deliver world products to its customers

                                                            Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                            procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                            Computing solutions

                                                            Cerebra are one of the well known brands for personal computers servers laptops amp

                                                            workstations Cerebra range of products that cover entire IT requirements of its customers

                                                            Cerebra are able to offer end to end solution companies IT requirements

                                                            Desktop PCrsquos

                                                            Notebook

                                                            Servers

                                                            Networking

                                                            E-Waste Recycling Facility

                                                            Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                            players in this world which has huge potential not only in terms of generating huge revenues

                                                            amp profits for the company amp its share holders but also wants to contribute in big way the

                                                            green environment issues that have taken off cerebra recognize that it would be a big social

                                                            responsibility to truly set up a world class e-waste facility

                                                            In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                            facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                            sin 3 phases

                                                            31

                                                            a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                            Indiarsquos largest recycle facility

                                                            b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                            plants

                                                            c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                            Cerebra have approached this partnership to provide technical amp Management

                                                            consultancy

                                                            1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                            2) Salvage components amp sell it back to the manufacturers concerned

                                                            3) Fully integrated e-waste management amp base metal recycling

                                                            4) PGM recovery amp its refining processes

                                                            5) Waste management at sources

                                                            6) Total support in scrap handling collection transport documentation shipping amp

                                                            [export] amp other areas

                                                            7) 100 recycling of all collected e-waste [zero land fill]

                                                            8) World class security system

                                                            9) Integrated EHS system [ISO amp OHSAS standard]

                                                            10) Web-based trading services amp accessibility

                                                            11) Logistics amp warehousing facility worldwide

                                                            12) Technical advice on plant layout

                                                            13) Training of technical personnel

                                                            14) Commissioning of day to day operations amp

                                                            15) Market support

                                                            SOLUTIONS

                                                            32

                                                            Cerebra specialize in the outsourced product development application software development

                                                            and offshore software outsourcing services in the enterprise and mobility areas We work

                                                            specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                            enhancement into the wireless and enterprise domains

                                                            bull Setting up a dedicated off-shore development center

                                                            bull Offshore product development services

                                                            bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                            bull SCM CRM Enterprise integration

                                                            We provide solutions for a dynamic environment where business and technology strategies

                                                            converge Our approach focuses on new ways of combining IT innovation in existing

                                                            business framework and also to leverage the clients existing IT infrastructure The activities

                                                            under this area of offerings are

                                                            bull Mobile Strategy formation

                                                            bull Infrastructure Design

                                                            bull Application Development

                                                            bull Data Synchronization

                                                            bull Enterprise Intranet on the move

                                                            Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                            Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                            solutions

                                                            bull LBS for content distribution

                                                            bull Logistics ndash last mile delivery

                                                            bull Bluetooth based content and coupon management

                                                            bull SCMCRM for retail houses including a mobileweb based POS

                                                            bull on field Sales and Support

                                                            bull RFIDBarcode integration for asset and inventory tracking

                                                            Achievements amp Awards

                                                            33

                                                            The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                            14000 for pollution standard

                                                            ORGANISATIONAL STRUCTURE

                                                            34

                                                            An organizational structure defines how job tasks are formally divided grouped amp co-

                                                            ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                            complete Picture about the organization The structure of an organization plays a significant

                                                            role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                            smooth intertwining of employees amp communication systems The organization adopts

                                                            different structural pattern at different stages of its lifecycle The form of an organization that

                                                            is evident in the way divisions departments functions amp people link together amp interact

                                                            Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                            may be represented by an organization chart The complexityrsquos structure is often proportional

                                                            to its size amp its geographic dispersal The traditional organization structure for many

                                                            businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                            BASIC ORGANIZATION STUCTURE

                                                            An organization is a social entity composed of two or more persons who work together

                                                            towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                            essential that a formal structure of reporting amp control be established among the different

                                                            members of organizationhelliphellip

                                                            35

                                                            ORGANISATION CHART

                                                            CHAIRMAN

                                                            The above organization structure shows the following points

                                                            36

                                                            BOARD OF DIRECTORS

                                                            MANAGING DIRECTOR

                                                            EXECUTIVE DIRECTOR

                                                            DYGENRAL MANAGER

                                                            MANAGER-PERSONNAL amp ADMINISTRATION

                                                            MANAGER- PRODUCTION MAINTENANCE

                                                            MANAGER- DESIGNQC TRANSPORT

                                                            MANAGER PROJECT SECURITY amp VIGILANCE

                                                            MANAGER- PURCHASE STORES COMPUTER VACANT

                                                            MANAGER MARKETING

                                                            FINANCE MANAGER IC

                                                            DYMANAGER TPS

                                                            DYMANAGER QCTESTING

                                                            ASSTENGINEER- PURCHASE amp STORES

                                                            ASSTENGINEER- MAINTENANCETRANSPORT

                                                            ASSTENGINEER-TPS

                                                            ASSTENGINEER-TPSWINDING

                                                            ASSTENGINEER- QUALITY CONTROL

                                                            ASSTENGINEER- QUALITY CONTROL

                                                            1) Hierarchy relationship between different department members

                                                            2) Participative management

                                                            3) Cooperative work culture

                                                            4) Standardized of polices

                                                            5) Decentralized decision making system provided that some exceptions-

                                                            Valuable amp economical decisions are taken by top level management only So it is

                                                            centralized decision making

                                                            In all major decisions will be taken from board of directors they have full control over the

                                                            administration they will control the executive and general managers these board of directors

                                                            are selected by SAIL But the general manager of will have full control over the deputy

                                                            managers of project HRD production and material departments

                                                            These deputy managers will have full control over their respective area and they have a right

                                                            to take minor decisions regarding over their respective area

                                                            37

                                                            FUNCTIONAL AREAS

                                                            PRODUCTION DEPARTMENT

                                                            HUMAN RESOURCES DEPARTMENT

                                                            MARKETING DEPARTMENT

                                                            FINANCE DEPARTMENT

                                                            Production Department

                                                            Production department performs the function of producing finished goods from the basic raw

                                                            materials The manufacturing is headed by a group head whose main objective is to plan

                                                            execute co-ordinate and control all production activities with available resources inputs

                                                            equipment and facilities

                                                            Objectives

                                                            1 To ensure direct and co-ordinate the activities

                                                            2 To ensure Quality Output

                                                            The Main functions of this Department are as follows

                                                            1 Procure the Raw materials

                                                            2 Store the Raw materials which are procured

                                                            3 Process the raw materials which are procured in the production and to turn them into

                                                            finished goods

                                                            4 In addition not to stop in any circumstances but only to perform round the clock and

                                                            round the year

                                                            38

                                                            DIRECTOR

                                                            PERSONNEL MANAGER

                                                            Human Resource Department

                                                            The personnel department is one of the most important functional departments in every

                                                            organization Only with the help this department the organization can make efficient use of

                                                            the available work force for providing the desired product to the customer with desired

                                                            quality and reasonable price at the right time

                                                            Department Structure

                                                            The Personnel Manager is responsible for carrying out all the personnel management work

                                                            like recruitment selection training performance appraisal promotion wages and salary

                                                            employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                            from the Managing Director whenever necessary

                                                            The future of any Company depends on its ability to-

                                                            Train and upgrade skill sets of its employees

                                                            Extract and retain talent

                                                            Robust performance appraisal and reward system

                                                            Manage and full fill expectations

                                                            Evolve performance parameters with respect to key result areas

                                                            39

                                                            HUMAN RESOURCE DEVELOPMENT

                                                            Resource is any means of supply which can be drawn on when necessary To develop means

                                                            to grow mature and make progress in the desired direction Developing a human being in to

                                                            a resource means making him or her into a person of resourcefulness initiative wittedness

                                                            cleverness talent and ability

                                                            Human Resource Development is considered to be a super specialty of HRM It is a process

                                                            by which the employees of an organization are helped in planned and continuous manner to

                                                            acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                            their present functions or expected future voles

                                                            HRD is a process which is geared towards developing the general enabling capabilities of

                                                            employees as individuals so that they can discover and exploit their own inner potential for

                                                            their own and or organization development purposes HRD strives to develop an

                                                            organizational culture where superior subordinate relationships team different sub units are

                                                            strong and contribute to the organizational health dynamisms and pride of employees

                                                            Training programs are as follows

                                                            FRESH ENTRANTS

                                                            Induction and orientation

                                                            COMPETENCE ENHANCEMENT

                                                            Technical

                                                            Multi skill training

                                                            Managerial

                                                            SPECIFIC AREA

                                                            Safety

                                                            Environment

                                                            Cost control and deduction

                                                            Quality

                                                            EXTERNAL TRAINING

                                                            OTHER AREAS

                                                            Hindi training

                                                            40

                                                            GOALS OF HRD

                                                            Development of individual capacity

                                                            Development of competitive in relations job being performed

                                                            Development of corporate approach

                                                            Development interpersonal relationship

                                                            Development of overall organization culture

                                                            Role of HRD

                                                            Human resources planning

                                                            Human resources accounting

                                                            Human resources allocation and role planning

                                                            Human resources training and development

                                                            Human resources maintenance

                                                            Climate development of HRD

                                                            Activities of HRD

                                                            Training need identification

                                                            Training needs assessment

                                                            Training needs justification

                                                            Budgeting and controlling of cost

                                                            Selection of learning process

                                                            Planning designing conducting the training procedure

                                                            Evolution of program through the trainee and feedback records

                                                            41

                                                            Training Objectives

                                                            To help the trainee

                                                            To improve knowledge skill attitude amp performance

                                                            To develop competence to increase productivity

                                                            To prepare for greater responsibility

                                                            To improve interpersonal relationship

                                                            To equip with modern tools amp techniques of to harness best of the human resources

                                                            and maintains industrial harmony

                                                            Modern how to develop self and his subordinates

                                                            Recruitment sources

                                                            This company considers both internal and external sources for recruitment Internal sources

                                                            include the employees who are already on the payroll Whenever any vacancy occurs

                                                            somebody within the organization with necessary qualification is promoted to that job

                                                            External sources are obtained by giving advertisements in state and local newspapers

                                                            Recruitment

                                                            It is the process of searching for prospective employees and stimulating them to apply for

                                                            jobs in the organization so that the right person for accomplishing organization and

                                                            departmental objectives will fill up organization vacancies

                                                            In order to ensure that the right type of persons are available to the concern in the right

                                                            number at the right place the following steps are taken

                                                            The candidate will be given an application form through which the Personnel Manager can

                                                            come to know about the candidate with respect to the following

                                                            Educational qualification

                                                            Experience

                                                            Skills possessed by the candidate

                                                            Salary expecting

                                                            42

                                                            Screening of Applications

                                                            Interview

                                                            Physical Examination

                                                            Placement

                                                            Selection

                                                            The intention of the selection process is to choose the best-qualified and suitable candidate

                                                            for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                            most suitably perform the given job

                                                            The selection procedure is essentially a series of steps through which additional information

                                                            is secured about the applicant at any stage the candidate may be rejected due to non-

                                                            compatibility Therefore selection is actually a negative process of rejecting the unit

                                                            candidates

                                                            The selection procedure followed by the company is as follows

                                                            Training and Development

                                                            The company gives only on-the-job training Usually on-the-job methods of training are as

                                                            follows

                                                            Job rotation

                                                            Coaching

                                                            Job instruction

                                                            Committee assignments

                                                            43

                                                            After the selection of candidates the candidates will be given on-the-job training in an

                                                            organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                            requirement of the company then the candidate is selected as an employee for the company

                                                            This period of 1 year is known as the probationary period for the candidate When the

                                                            performance of the candidate is unsatisfactory then the company will provide further training

                                                            to the candidate to make him fully equipped to work in the organization

                                                            Safety of the Employees

                                                            1 Safety shoes will be given to every shop floor employee once in 6 months

                                                            2 Safety uniform will be given to every shop floor employees

                                                            3 Pairs of uniform will be given once in a year

                                                            4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                            group insurance as well

                                                            5 Every employee in the organization will be medically examined once a year

                                                            Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                            1st shift-----------------------------6am to 2pm

                                                            2nd shift----------------------------2pm to 10pm

                                                            Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                            Wages

                                                            Wages in the wide sense mean any economic compensation paid by the employer under some

                                                            contract to his worker for the services rendered by him

                                                            In this company the wages are fixed according to the government norms At the time of

                                                            appointment the company fixes the wages which is higher than the government norms After

                                                            a certain period the wages will be fixed according to the experience of the worker

                                                            44

                                                            Absenteeism

                                                            An absentee is a person who habitually stays away from the job There are several causes for

                                                            absenteeism which are as follows

                                                            Maladjustment with the working condition

                                                            Industrial fatigue

                                                            Alcoholism

                                                            Low level of wages

                                                            Family problems

                                                            Unhealthy working conditions

                                                            Unsound personnel policies

                                                            The company follows a procedure with respect to absenteeism If the worker is frequently

                                                            absent show cause notice is given If the absence is continued by the worker maximum

                                                            three-show cause notices are given If the absence is continued then the company will issue a

                                                            charge sheet If the absence is further continued the management conducts an in-house

                                                            enquiry During the enquiry the management decides as to whether the worker should

                                                            continue in his job or not

                                                            Performance appraisal

                                                            Production head or Works Manager will give the questionnaire to the employees working in

                                                            the production department and based on their answers for the questions the ranking will be

                                                            given for each worker and depending upon the rank the worker will be put in the certain

                                                            position

                                                            If any worker scores less marks then he will be made to work hard and achieve the goal

                                                            They will tell him his weakness and strengths in the particular field and motivate him to

                                                            achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                            45

                                                            Promotion

                                                            In this company the promotion is given based on seniority-cum-merit The management will

                                                            also take the following considerations while promoting an employee

                                                            Behavior of the worker

                                                            Attendance of the worker

                                                            Efficiency of the worker

                                                            46

                                                            Marketing Department

                                                            The marketing department performs marketing activity by supplying the products to the

                                                            customers within the mentioned time and the product is transferred to the domestic customers

                                                            by the road transportation and overseas customers by means of ships

                                                            Marketing Channels

                                                            Marketing channel decisions are among the most critical decisions facing marketing The

                                                            channels chosen intimately affect all other marketing decisions

                                                            As the company is a manufacturing concern it undertakes the following type of marketing

                                                            channels

                                                            The company gets order directly from its customers and it directly delivers the finished

                                                            products to its customers as it has producer-customer type of marketing channel

                                                            Marketing Strategies

                                                            Usually the Company follows the following marketing strategies

                                                            Quick delivery

                                                            Better quality

                                                            Service after sales

                                                            47

                                                            CUSTOMERS

                                                            COMPANY

                                                            Marketing Segmentation

                                                            Market segmentation means dividing the market into different segments or sectors In this

                                                            company market segmentation is made on the basis of components

                                                            Packaging

                                                            Packaging is normally not done for rough castings unless it is specified by the customer in

                                                            which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                            are packed in the boxes

                                                            Handling of customer complaints

                                                            The details of customersrsquo complaints corrective action taken etc shall be

                                                            recorded on corrective action report and a copy shall be sent to the customer

                                                            Whenever possible customer confirmation is obtained

                                                            Managing Director shall forward the same to the Manager-Quality control for the

                                                            investigation

                                                            Based on the result of investigation the complaints are bifurcated as Genuine

                                                            Casual complaints

                                                            All genuine complaints are thoroughly investigated and a suitable corrective and

                                                            preventive action is taken recorded and given to the concerned department for

                                                            further action

                                                            All casual complaints from the customer are informed accordingly

                                                            The managing director shall receive complaints from the customers A complaint

                                                            number is allotted and an acknowledgement is sent to customers

                                                            Records

                                                            The following records shall be maintained by marketing department

                                                            1 Enquiries and Quotation

                                                            2 Purchase orders from customer and its Amendments

                                                            3 Verbal order

                                                            4 Order Acceptance

                                                            5 Delivery challen cum Invoice

                                                            48

                                                            Finance Department

                                                            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                            pool of funds These funds come from a variety of sources investors or shareholders

                                                            creditors who lend in money and past earnings retained in business Funds provided from

                                                            these sources are committed to a number of uses Fixed assets used in production of a product

                                                            or service inventory used in production of marketable goods cash and securities used for

                                                            transaction and liquidity purposes

                                                            The sales of the company are accompanied with sales bills which are generated from

                                                            computer The terms of sales varies from 30 days 60 days and for few customers the

                                                            document is sent through Bank for payment

                                                            The export sales are against payment through Bank with a credit period of 45 days from the

                                                            date of shipment

                                                            The purchase of raw materials component parts and consumables are affected against a credit

                                                            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                            day of the month irrespective of the material receipt date

                                                            Department Structure

                                                            DIRECTOR COMMERCIAL

                                                            FINANCE MANAGER

                                                            CASHIER STENO TYPIST

                                                            The main functions of Finance Department are as follows

                                                            1 Making the payment as salary to the employees

                                                            2 Meeting the manufacturing expenses of the organization

                                                            3 Preparing financial statement of the organization

                                                            4 Maintaining the liquidity position of the company

                                                            5 Helping the management in taking financial decision

                                                            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                            7 Making payments to the suppliers

                                                            8 Receiving receipts from the customers

                                                            49

                                                            Accounting Procedure

                                                            The company follows cash and credit basis of accounting of its income and expenditures

                                                            The income of the company is fo0rm sale of castings development of patterns for new items

                                                            and by sale of bye products The major expenditures are power charges manufacturing

                                                            expense labour raw materials and consumable spares administrative and selling expense

                                                            interest

                                                            The following are the books and records maintained by cerebra integrated technologies

                                                            Limited

                                                            Subsidiary BooksRecords

                                                            This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                            effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                            the material by store and counter signed by the quality Assurance Department the necessary

                                                            entries are made in the registrar

                                                            Customer RegisterBill Register

                                                            This register is maintained to keep track of the sales made to each and individual customer

                                                            The follows are maintained customer wise and the detail of invoice number and date and

                                                            value with cumulative value is maintained in the register This register also helps to make

                                                            follow up for payment The entries in the register are made immediately after the invoice is

                                                            generated from the computer

                                                            The receipt of payment against each customer and invoice is also entered in the register to

                                                            enable to know the balance outstanding customer wise

                                                            Salary advance register

                                                            This register is maintained to know the advance outstanding employee wise Immediately

                                                            after issue of advance the necessary entries are made in this register Similarly after receipt

                                                            of advance through slips the entries are made in this register to know the exact balances of

                                                            advance employee wise

                                                            50

                                                            Customer Rejection Register

                                                            This register is maintained to keep track of customer rejection of castings

                                                            Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                            the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                            rejection register where in the details of rejection via invoice number grade quantity and

                                                            weight value excise duty sales tax and forwarding are made

                                                            Books of Accounts

                                                            Petty Cash Book

                                                            This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                            the Director and then necessary entries are made in the books through computer

                                                            The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                            received from whom amount in words and figures If the payment is made above Rs500-

                                                            necessary signatures should be taken on affixing rupee one revenue stamp

                                                            Bank book

                                                            Since the company has availed cash credit and bill discounting facility from bank two

                                                            separate bank books for cash credit and bill discounting are maintained

                                                            The receipt of payment through chequedemand draft and payment through chequedemand

                                                            draft is maintained in the register The balance of the book should tally with the balance in

                                                            the books of accounts maintained in a computer

                                                            In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                            the over draw amount against the discounted bills necessary credit entries are made in the

                                                            register to arrive at the actual balance against the sanctioned working capital

                                                            51

                                                            General ledger

                                                            This ledger gives the details of transactions effected by the company at any point of time The

                                                            receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                            respective accounts in the general ledger This ledger should be updated on day to day basis

                                                            to know the actual balance of each account The trail balance and receipt and payment are

                                                            made at each month end which should necessarily tally The profit and loss account is also

                                                            arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                            yearly or yearly

                                                            Inventory management

                                                            Inventories constitute the most significant part of current assets of a majority of companies

                                                            in India Inventories are stock of the product a company is manufacturing for sale and

                                                            components that make up the product The various forms in which inventories exist in a

                                                            manufacturing company are raw materials work in progress and finished goods

                                                            A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                            While retail or wholesale firm will have a very high level o finished goods inventories and

                                                            no raw material and work in progress inventory

                                                            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                            of inventory control technique which is popularly known as FIFO method In this method

                                                            raw material which bought first will be sent to the production department first

                                                            Cost of production

                                                            The following items determine the cost of production of the product

                                                            Price of raw materials

                                                            Labour costs

                                                            Other production costs

                                                            Market condition

                                                            52

                                                            Mode of Payment

                                                            1 Advance Payment

                                                            The firm takes an advance payment of 20 to 25 of price from the new customers

                                                            2 Credit

                                                            The firm gives credit facility to its old customers which is secured by the following

                                                            - Invoice performance credit

                                                            - Letter of credit

                                                            53

                                                            CERBRA INTEGRATED

                                                            TECHNOLOGIES LIMITED

                                                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                            54

                                                            Particulars 30-9-2010 30-9-2009

                                                            INCOME

                                                            Sales amp Services 588808535 503398844

                                                            Other Income 8458654 1291991

                                                            TOTAL 597267189 504690834

                                                            EXPENDITURE

                                                            Materials 565924569 471247636

                                                            Manufacturing amp Administration Expenses 15640011 16247496

                                                            Marketing Expenses 249660 127791

                                                            Interestamp Financial Charges 248640 382737

                                                            Depreciation 1588627 2055635

                                                            TOTAL 583651507 490061295

                                                            Profit Before Extraordinary Items 13615681 14629539

                                                            Profit [loss] Before Taxation 13615681 14629539

                                                            Provision for Taxation

                                                            MAT 2524347 (1894)

                                                            Profit[loss] after tax transferred to balance 11091334 14631433

                                                            Sheet

                                                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                            55

                                                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                            Sources of funds

                                                            Share Holderrsquos Funds 159555820 150740820

                                                            Share Application Money 29211000 5643501

                                                            Reserves amp Surplus 242157224 242157224

                                                            Minority interest 334875 ------

                                                            Grand Total 431258919 398541545

                                                            Application of funds

                                                            Fixed Assets

                                                            Gross Block 46078186 46259057

                                                            Less Depreciation 28342562 26103945

                                                            Net Block 17735625 20155113

                                                            Deferred Tax Assets 63249 ----

                                                            Investment cost 2000 2000

                                                            Current Assets Loans amp Advances

                                                            Sundry Debtors 318650954 337538013

                                                            Cash amp Bank Balance 12439646 9113641

                                                            Loans amp Advances 114671053 45651808

                                                            445761654 392303462

                                                            Less Current Liabilities amp Provisions

                                                            Current Liabilities 293343081 290079690

                                                            Provisions 2810681 1999

                                                            Net Current Assets 149607892 102221773

                                                            Profit amp loss Account 263850154 276162659

                                                            Grand Total 431258919 398541545

                                                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                            late 1970s to help managers address the difficulties of change The model shows that

                                                            organizational immune systems and the many interconnected variables involved make change

                                                            complex and that an effective change effort must address many of these issues

                                                            simultaneously This is often a daunting managerial challenge

                                                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                            (subordinate goals) Skill

                                                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                            Richard defines that it was because of these factors the Japanese companies excelled over

                                                            American firms A very important feature of this Model is that McKinsey consultants in their

                                                            studies of several firms have extensively tested it

                                                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                            major premise of the model is that many performances related issues are rooted among the 7

                                                            factors outlines This study is important from a strategic marketing Organizational

                                                            performances related issues are rooted among the 7 factors outlines These 7s are

                                                            interconnected aligned and working together in high performing organizations

                                                            56

                                                            Structure

                                                            The organizational structure of the company is based on the functional departments and the

                                                            decision taken from top-level management of the company For analyzing and for taking

                                                            decision the top management will consult the functional managers performance of various

                                                            tasks in departments will be assigned to its functional head

                                                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                            associated information that shows who reports to whom and how tasks are both divided up and

                                                            integrated

                                                            Skill

                                                            Usually in a foundry Industry two types of skills are required They are as follows

                                                            1 Administrative skills

                                                            2 Technical skills

                                                            Administrative Skills

                                                            Administrative skills are those skills which are very much necessary for office staff It

                                                            involves managing the resources of the organization Cerebra integrated technologies limited

                                                            is doing everything to impart these skills in its employees When the candidate is selected he

                                                            will be given an on-the-job training for about 1 year and also training in each department to

                                                            make the candidate familiar with the organization Every month a training program will be

                                                            conducted wherein personalities having expertise in various fields give lectures

                                                            Technical Skills

                                                            Technical skills are those skills which are directly concerned with the production Shop-

                                                            floor employees are expected to possess these skills to carry out the production activity

                                                            smoothly

                                                            In Cerebra integrated technologies limited they give more importance to technical

                                                            knowledge than educational qualification

                                                            57

                                                            Different training programs are conducted to impart technical skills among employees When

                                                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                            the company gets its employees trained by external training agencies Guest lectures are

                                                            arranged once in a month to help the employees update their knowledge with the industry

                                                            level

                                                            Cerebra integrated technologies limited continuously monitors the performance of the

                                                            employees of various departments and identifies the training needs to be given for employees

                                                            and for enhancing the skills of the employees

                                                            Style

                                                            The company follows a centralized system of decision-making Only the top management

                                                            takes the decisions and the suggestions of the lower level employees are taken into

                                                            consideration

                                                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                            purchasing activity as the parameter When the raw materials for production are out of stock

                                                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                            approach

                                                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                            comes to decision making Only the persons who are in higher authority take decisions about

                                                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                            management For eg While taking decisions regarding purchase only the MD and Director

                                                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                            material and tenders The higher authorities do everything There is no participative

                                                            approach and most of the employees have no or very little knowledge about all the aspects of

                                                            the companyrsquos administration

                                                            58

                                                            Strategy

                                                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                            followed by systematic action and allocation of resources to achieve corporate goals

                                                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                            competition through its quality products with reasonable price To price their products

                                                            reasonable they should minimize the cost as much as possible One way of doing this is by

                                                            waste elimination

                                                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                            advance before starting production activity By using the good quality of raw materials the

                                                            company can produce quality output without any damages or cracks in the castings Thus

                                                            reducing the wastage

                                                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                            Ie by carrying out the production activity according to the procedure and under watchful

                                                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                            commit any wrongdoing

                                                            Staff

                                                            Responsibility and Authority

                                                            The company has defined responsibilities and authorities in order to facilitate effective

                                                            implementation of quality management and these are communicated to relevant persons in

                                                            the organization

                                                            59

                                                            Managing Director

                                                            Responsibility

                                                            1 Overall control of the company

                                                            2 Ultimate responsibility for product quality

                                                            3 Responsibility for customer satisfaction

                                                            4 Responsibility for marketing

                                                            5 New product development and process improvement

                                                            6 Growth and profit

                                                            Authority

                                                            1 Approve quality assurance manual

                                                            2 Interact with customers

                                                            3 Approve capital goods

                                                            4 Release the product whenever there is ambiguity

                                                            5 Disposal of non-conforming products

                                                            6 Sign cheque

                                                            Director (Commercial)

                                                            Responsibility

                                                            1 Responsible for purchasing and supplier development

                                                            2 Financial management including cash flow management

                                                            3 Responsible for storersquos management

                                                            4 Administration and personnel management

                                                            5 Functions of managing director in his absence

                                                            Authority

                                                            1 Sign the purchase order

                                                            2 Sign cheques

                                                            3 Prepare the yearly budget and follow up

                                                            4 Interact with statutory bodies and maintain records

                                                            60

                                                            Works Manager

                                                            Responsibility

                                                            1 Overall responsibility for production planning and control

                                                            2 Overall responsibility for pattern equipment and product quality

                                                            3 Safety and house-keeping of entire company

                                                            4 Upkeep of all equipment

                                                            5 Process improvement and productivity

                                                            6 Training of production and quality control personnel

                                                            7 Upkeep of relevant records

                                                            Authority

                                                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                            reaching customer on time

                                                            2 Introduce new production methodsmaterial to improve productivity and quality

                                                            Manager Maintenance

                                                            Responsibility

                                                            1 Monitor and control the activity of the administration office

                                                            2 Upkeep of statutory records

                                                            3 Make payment to suppliers on due date

                                                            4 Housekeeping in respective areas

                                                            Authority

                                                            1 Prepare and send chequesDDrsquos

                                                            61

                                                            Manager Accounts

                                                            Responsibility

                                                            1 Account all the vouchers and bills after acceptance from stores

                                                            2 Maintain books of accounts

                                                            3 Update all the accounts regularly

                                                            4 Prepare financial statement at defined intervals

                                                            5 Update the salary advance register

                                                            6 Housekeeping in respective areas

                                                            Authority

                                                            1 Enter accounts data into the computer

                                                            2 Raise debitcredit notes

                                                            3 Issue stamped receipts for the payment received

                                                            Assistant Manager Quality Control

                                                            Responsibility

                                                            1 NDT inspection

                                                            2 Inspection of castings in first second and final stage

                                                            3 Upkeep of related records

                                                            4 Housekeeping in respective department

                                                            Authority

                                                            1 Authorized to inspect and release the product for next stages

                                                            62

                                                            Assistant Manager of Quality Assurance

                                                            Responsibility

                                                            1 Incoming and in-process inspection

                                                            2 Overall responsibility of calibration of EMTE

                                                            3 Training of quality assurance personnel

                                                            Authority

                                                            1 Accept the product at inward good stage

                                                            2 Approve the liquid metal before pouring

                                                            Chemist

                                                            Responsibility

                                                            1 Charge calculation

                                                            2 Inspection of incoming materials

                                                            3 Mechanical testing

                                                            4 Housekeeping in the related areas

                                                            Authority

                                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                            Manager

                                                            63

                                                            Marketing and Administration Officer

                                                            Responsibility

                                                            1 Delivery challan cum invoice preparation with its related activities

                                                            2 Central excise formalities and related activities

                                                            3 Cash handling

                                                            4 Upkeep and maintenance of the following records

                                                            Authority

                                                            1 Purchase stationery

                                                            2 Co-ordinate with central excise department on behalf of the company

                                                            Supervisory Moulding

                                                            Responsibility

                                                            1 Allocate the work for the workers based on planning

                                                            2 Arrangements for production of moulding core as per planning and documented

                                                            procedures

                                                            3 Inspection of pattern and core box before and while production

                                                            4 Ensure correct mixing of sand as per procedure

                                                            5 To maintain a clean and neat working environment

                                                            Authority

                                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                                            Supervisor Maintenance

                                                            Responsibility

                                                            1 General house-keeping in all area

                                                            2 Attending machine break down

                                                            3 Arrangement for lining preparation

                                                            64

                                                            Authority

                                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                            consent with the directors

                                                            Supervisor Inspection

                                                            Responsibility

                                                            1 Inspection of castings in all stores

                                                            2 Final clearance of castings before dispatch

                                                            Authority

                                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                                            Purchase Officer

                                                            Responsibility

                                                            1 Local purchase

                                                            2 Cash purchase

                                                            3 Out station purchase follow up as and when assigned

                                                            4 Attending bank work

                                                            Authority

                                                            1 Authorized to procure material from approved supplier in consent with Director

                                                            (commercial)

                                                            65

                                                            Cashier Steno cum Typist

                                                            Responsibility

                                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                            2 To prepare letterspayment reminders at defined intervals

                                                            3 To maintain petty cash book daily

                                                            Authority

                                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                                            2 Procure postal stamps and revenue stamps for office use

                                                            The responsibilities and authorities of Management Representatives include the following

                                                            a) Coordinating for the implementation and maintenance of the quality management

                                                            system with other head of the departments in the company

                                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                                            documented procedures detailed procedures and process maps

                                                            c) Reporting to management on the performance of the quality management including

                                                            needs for improvement through management review meetings

                                                            d) Ensuring awareness of customer requirements throughout the organization

                                                            System

                                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                            quality control systems performance measurement systems order execution systems

                                                            Inventory control systems etc

                                                            Inventory Control System

                                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                                            India Inventories are stock of the product a company is manufacturing for sale and

                                                            components that make up the product The various forms in which inventories exist in a

                                                            manufacturing company are raw materials work in progress and finished goods

                                                            66

                                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                                            no raw material and work in progress inventory

                                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                            inventory control technique which is popularly known as FIFO method In this method raw

                                                            materials which bought first will be sent to the production department first The inventory

                                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                                            estimating the production level for the next one-month and then it estimates the raw materials

                                                            required to meet the production for the next one month If the stock of raw materials is not

                                                            enough to meet the production level then it places an order for the raw materials that too one

                                                            month in advance so that the production will not be affected even in case of any

                                                            uncertainties

                                                            Order Execution System

                                                            The company receives the purchase order from its customer The purchase order may be in

                                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                                            orders lies with the Managing Director As and when required Managing Director shall take

                                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                            review of contract

                                                            The following are the various steps taken by the organization to execute a purchase order

                                                            from a customer

                                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                            issued to the Managing Director for study

                                                            2 Managing Director shall study the technical and commercial requirements with

                                                            respect to the following

                                                            Technical

                                                            a Normalwitness pouring

                                                            b Third party inspection

                                                            67

                                                            c NDT requirements

                                                            d Acid Picking requirements

                                                            e Previous history of the product available in computer

                                                            Commercial

                                                            a Rate

                                                            b Delivery period

                                                            c Mode of Dispatch

                                                            d Mode of Payment

                                                            e Payment terms

                                                            f KSTCST Number of customer

                                                            g Dispatch destination address and mode of dispatch

                                                            h One copy is sent to customer

                                                            i One copy is filled to customer wise along with purchase order

                                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                                            regarding technical delivery and commercial conditions

                                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                            in computer

                                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                                            accordingly

                                                            6 An order acknowledgement shall necessarily have the following details other than items

                                                            grade and rate and delivery date

                                                            7 After the same is cleared by the Managing Director

                                                            8 The concerned production department shall have an access to order acceptance from

                                                            computer

                                                            9 The production department will go for producing the products as per the requirement of the

                                                            customer

                                                            10 The dispatch section will send the products to the customer as per their requirement

                                                            68

                                                            Shared value

                                                            Shared values include the core values which are the essential guiding principles doctrines

                                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                            and the values it will uphold in determining corporate destiny

                                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                                            follows

                                                            1 Mission

                                                            2 Corporate Objectives

                                                            Serve the community around through welfare schemes

                                                            In order to fulfill this shared value the Company is involving itself in many charity

                                                            activities Like providing the necessities for the local schools and giving donations to

                                                            charitable institutes

                                                            To become a Global entity for the supply of finished Cast components in wide range

                                                            of materials with highly committed and socially responsible employees

                                                            The company in order to become a global entity with highly committed and socially

                                                            responsible employees is putting all its efforts to make its employees skilled enough

                                                            to handle any complex job To make the employees skilful the company is organizing

                                                            training programs regularly The company is taking measures to create social

                                                            awareness among its employees

                                                            Strive towards making work environment safe and environment friendly

                                                            To make the working environment safe for the employees the company has provided

                                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                            is also taking measures to minimize the harm to the environment by recycling the

                                                            sand and using it again for casting purpose

                                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                            and supply products of high quality to the complete satisfaction of each and every

                                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                                            products There by achieving a sense of satisfaction among its customers The

                                                            employees are made to perform the work with due concern to the quality of the

                                                            69

                                                            products Through its quality products the company wants to achieve leadership in

                                                            market as reputed and reliable supplies

                                                            Endeavoring to fulfill social responsibilities

                                                            The company in order to fulfill its social responsibility has undertaken many

                                                            community development projects which include donations to charitable institutions

                                                            and providing necessities for local schools etc besides the company has a huge

                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                            on the environment

                                                            The company is committed to the following

                                                            Continual prevention of pollution reduction of waste and consumption of

                                                            resources in all its operations

                                                            Promote environmental awareness among all employees and ensure their

                                                            participation in implementing this environmental policy at their place of work

                                                            SWOT ANALYSIS

                                                            70

                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                            Strength

                                                            71

                                                            1 Easy and timely availability of raw material

                                                            2 The company is having expertise Human resource

                                                            3 The company has equipped with latest technology

                                                            4 The company has good machines for manufacturing purpose

                                                            5 The company protects employees by giving safety equipments

                                                            Weakness

                                                            1 Lack of education among the workers in the lower cadre

                                                            2 They have not given the additional facilities like cab facilities etc

                                                            3 The company does not have its own products to sell It should rely heavily on

                                                            customer orders

                                                            4 Lack of space inside the production department

                                                            5 The company more depends on the casual workforce in its production

                                                            Opportunities

                                                            72

                                                            1 The company can expand its business in Europe which is a potential market for

                                                            industrial machines

                                                            2 By maintaining its quality of products the company can enter different foreign

                                                            markets

                                                            3 Presence of auto majors in the region especially in south India

                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                            quality of goods effectively and more efficiently

                                                            Threats

                                                            1 Pollution control norms laid by the government are getting stringent

                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                            With its cheap products they can kill domestic industries

                                                            3 Labour incentive

                                                            4 Expensive transportation cost

                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                            exhausted

                                                            FINDING AND CONCLUSION

                                                            73

                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                            FINDINGS

                                                            The organization is not success in both domestic and export market to meet their

                                                            demand

                                                            The company is not providing proper training to their employees

                                                            The company is financially sound

                                                            Rising cost of raw materials

                                                            Products processing facilities are not enough

                                                            They should make more advertisements

                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                            pureness

                                                            CONCLUSION

                                                            74

                                                            The Cerebra integrated technologies limited having the good working environment The

                                                            employees are very happy to work is the Industry And this Industry is having good

                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                            strengthen their employees and also to improve the quality of life their employees

                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                            round improvement is production sales and profitability

                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                            prospects of the company continued to be positive And also the industry has delivering

                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                            LEARNING EXPERIENCE

                                                            75

                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                            However after implant training I have felt empowered with confidence to understand

                                                            different management concepts in a pragmatic manner

                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                            MBA I also came across real problems faced by organization in technology human

                                                            resources etc and the way in which the management tackled those problems

                                                            During this implant training I realized that management is a backbone of every organization

                                                            and without which every activity of organization will go haywire

                                                            I came to know the importance of Management Information System [MIS] in the

                                                            organization and how it assists the management in every aspect of its business and how it

                                                            helps the management in the process of decision-making

                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                            the organization and how we should communicate on different channels and with different

                                                            grades of peoples

                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                            finance department I came to know the importance of finance department and I came to

                                                            know the different tools they use to have a control over the liquidity position of the company

                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                            staffing directing controlling and decision-making I came to know about the rules

                                                            regulation policies and procedures of the company and to what extent employees are

                                                            following the rules and regulation laid down by the management I came to know about the

                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                            regulation of the company

                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                            support and team spirit

                                                            76

                                                            In training also helped me in knowing the importance of group effort when compared to

                                                            individual effort in organization In addition importance of human relations was known

                                                            which helps the management getting the things done through its employees

                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                            help in my career It is about the working environment about dealing with the employees

                                                            about the attitude required to sustain in an organization and so on

                                                            In total I am very much benefited with this implant training Once again I thank the

                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                            continuous guidance to make this project work successful

                                                            77

                                                            BIBLIOGRAPHY

                                                            The companyrsquos Reports are

                                                            Quality Assurance Report

                                                            Production Report

                                                            Finance department Report

                                                            Marketing department Report

                                                            WEBSITE

                                                            wwwcerebracomputerscom

                                                            wwwwikipediacom

                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                            TEXT BOOKS

                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                            Edition) Pearson Education

                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                            Methods (8th Edition) Tata McGraw Hill

                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                            Edition) Tata McGraw-Hill

                                                            BOOKS

                                                            Company Magazines

                                                            Hand books Catalogue Journals amp Reports

                                                            78

                                                            • The future of any Company depends on its ability to-
                                                            • Responsibility and Authority
                                                            • Managing Director
                                                            • Responsibility
                                                            • Authority
                                                            • Director (Commercial)
                                                            • Responsibility
                                                            • Authority
                                                            • Manager Accounts
                                                            • Responsibility
                                                            • Authority
                                                            • Assistant Manager of Quality Assurance
                                                            • Responsibility
                                                            • Authority
                                                            • Supervisory Moulding
                                                            • Responsibility
                                                            • Authority
                                                            • Supervisor Maintenance
                                                            • Responsibility

                                                              Cerebra an ISO90012008 company has its PCB Assembly line at peenya industrial area in

                                                              Bangalore The land fully ESD controlled modern facility amp is equipped with Philips pick amp

                                                              place machines vitronics reflow amp soldering machines along with the latest equipments for

                                                              inspection amp quality control

                                                              Cerebra help companies to choose correct method of contract manufacturing to save money

                                                              time amp improve the quality of customerrsquos engineers in design for manufacture stage amp ensure

                                                              that the customer is able to deliver world products to its customers

                                                              Cerebra provides EMS to customers who do not have the necessary infrastructure for

                                                              procurement amp logistic Cerebra can deliver fully tested ready to ship boxes to its customers

                                                              Computing solutions

                                                              Cerebra are one of the well known brands for personal computers servers laptops amp

                                                              workstations Cerebra range of products that cover entire IT requirements of its customers

                                                              Cerebra are able to offer end to end solution companies IT requirements

                                                              Desktop PCrsquos

                                                              Notebook

                                                              Servers

                                                              Networking

                                                              E-Waste Recycling Facility

                                                              Cerebra is setting up one of Indiarsquos largest e-waste facility amp wants to be one of the leading

                                                              players in this world which has huge potential not only in terms of generating huge revenues

                                                              amp profits for the company amp its share holders but also wants to contribute in big way the

                                                              green environment issues that have taken off cerebra recognize that it would be a big social

                                                              responsibility to truly set up a world class e-waste facility

                                                              In this endeavor cerebra are in the process of setting up one of the largest e-waste recycle

                                                              facility in India The e-waste road map that this partnership will adopt would be chalked out

                                                              sin 3 phases

                                                              31

                                                              a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                              Indiarsquos largest recycle facility

                                                              b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                              plants

                                                              c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                              Cerebra have approached this partnership to provide technical amp Management

                                                              consultancy

                                                              1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                              2) Salvage components amp sell it back to the manufacturers concerned

                                                              3) Fully integrated e-waste management amp base metal recycling

                                                              4) PGM recovery amp its refining processes

                                                              5) Waste management at sources

                                                              6) Total support in scrap handling collection transport documentation shipping amp

                                                              [export] amp other areas

                                                              7) 100 recycling of all collected e-waste [zero land fill]

                                                              8) World class security system

                                                              9) Integrated EHS system [ISO amp OHSAS standard]

                                                              10) Web-based trading services amp accessibility

                                                              11) Logistics amp warehousing facility worldwide

                                                              12) Technical advice on plant layout

                                                              13) Training of technical personnel

                                                              14) Commissioning of day to day operations amp

                                                              15) Market support

                                                              SOLUTIONS

                                                              32

                                                              Cerebra specialize in the outsourced product development application software development

                                                              and offshore software outsourcing services in the enterprise and mobility areas We work

                                                              specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                              enhancement into the wireless and enterprise domains

                                                              bull Setting up a dedicated off-shore development center

                                                              bull Offshore product development services

                                                              bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                              bull SCM CRM Enterprise integration

                                                              We provide solutions for a dynamic environment where business and technology strategies

                                                              converge Our approach focuses on new ways of combining IT innovation in existing

                                                              business framework and also to leverage the clients existing IT infrastructure The activities

                                                              under this area of offerings are

                                                              bull Mobile Strategy formation

                                                              bull Infrastructure Design

                                                              bull Application Development

                                                              bull Data Synchronization

                                                              bull Enterprise Intranet on the move

                                                              Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                              Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                              solutions

                                                              bull LBS for content distribution

                                                              bull Logistics ndash last mile delivery

                                                              bull Bluetooth based content and coupon management

                                                              bull SCMCRM for retail houses including a mobileweb based POS

                                                              bull on field Sales and Support

                                                              bull RFIDBarcode integration for asset and inventory tracking

                                                              Achievements amp Awards

                                                              33

                                                              The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                              14000 for pollution standard

                                                              ORGANISATIONAL STRUCTURE

                                                              34

                                                              An organizational structure defines how job tasks are formally divided grouped amp co-

                                                              ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                              complete Picture about the organization The structure of an organization plays a significant

                                                              role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                              smooth intertwining of employees amp communication systems The organization adopts

                                                              different structural pattern at different stages of its lifecycle The form of an organization that

                                                              is evident in the way divisions departments functions amp people link together amp interact

                                                              Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                              may be represented by an organization chart The complexityrsquos structure is often proportional

                                                              to its size amp its geographic dispersal The traditional organization structure for many

                                                              businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                              BASIC ORGANIZATION STUCTURE

                                                              An organization is a social entity composed of two or more persons who work together

                                                              towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                              essential that a formal structure of reporting amp control be established among the different

                                                              members of organizationhelliphellip

                                                              35

                                                              ORGANISATION CHART

                                                              CHAIRMAN

                                                              The above organization structure shows the following points

                                                              36

                                                              BOARD OF DIRECTORS

                                                              MANAGING DIRECTOR

                                                              EXECUTIVE DIRECTOR

                                                              DYGENRAL MANAGER

                                                              MANAGER-PERSONNAL amp ADMINISTRATION

                                                              MANAGER- PRODUCTION MAINTENANCE

                                                              MANAGER- DESIGNQC TRANSPORT

                                                              MANAGER PROJECT SECURITY amp VIGILANCE

                                                              MANAGER- PURCHASE STORES COMPUTER VACANT

                                                              MANAGER MARKETING

                                                              FINANCE MANAGER IC

                                                              DYMANAGER TPS

                                                              DYMANAGER QCTESTING

                                                              ASSTENGINEER- PURCHASE amp STORES

                                                              ASSTENGINEER- MAINTENANCETRANSPORT

                                                              ASSTENGINEER-TPS

                                                              ASSTENGINEER-TPSWINDING

                                                              ASSTENGINEER- QUALITY CONTROL

                                                              ASSTENGINEER- QUALITY CONTROL

                                                              1) Hierarchy relationship between different department members

                                                              2) Participative management

                                                              3) Cooperative work culture

                                                              4) Standardized of polices

                                                              5) Decentralized decision making system provided that some exceptions-

                                                              Valuable amp economical decisions are taken by top level management only So it is

                                                              centralized decision making

                                                              In all major decisions will be taken from board of directors they have full control over the

                                                              administration they will control the executive and general managers these board of directors

                                                              are selected by SAIL But the general manager of will have full control over the deputy

                                                              managers of project HRD production and material departments

                                                              These deputy managers will have full control over their respective area and they have a right

                                                              to take minor decisions regarding over their respective area

                                                              37

                                                              FUNCTIONAL AREAS

                                                              PRODUCTION DEPARTMENT

                                                              HUMAN RESOURCES DEPARTMENT

                                                              MARKETING DEPARTMENT

                                                              FINANCE DEPARTMENT

                                                              Production Department

                                                              Production department performs the function of producing finished goods from the basic raw

                                                              materials The manufacturing is headed by a group head whose main objective is to plan

                                                              execute co-ordinate and control all production activities with available resources inputs

                                                              equipment and facilities

                                                              Objectives

                                                              1 To ensure direct and co-ordinate the activities

                                                              2 To ensure Quality Output

                                                              The Main functions of this Department are as follows

                                                              1 Procure the Raw materials

                                                              2 Store the Raw materials which are procured

                                                              3 Process the raw materials which are procured in the production and to turn them into

                                                              finished goods

                                                              4 In addition not to stop in any circumstances but only to perform round the clock and

                                                              round the year

                                                              38

                                                              DIRECTOR

                                                              PERSONNEL MANAGER

                                                              Human Resource Department

                                                              The personnel department is one of the most important functional departments in every

                                                              organization Only with the help this department the organization can make efficient use of

                                                              the available work force for providing the desired product to the customer with desired

                                                              quality and reasonable price at the right time

                                                              Department Structure

                                                              The Personnel Manager is responsible for carrying out all the personnel management work

                                                              like recruitment selection training performance appraisal promotion wages and salary

                                                              employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                              from the Managing Director whenever necessary

                                                              The future of any Company depends on its ability to-

                                                              Train and upgrade skill sets of its employees

                                                              Extract and retain talent

                                                              Robust performance appraisal and reward system

                                                              Manage and full fill expectations

                                                              Evolve performance parameters with respect to key result areas

                                                              39

                                                              HUMAN RESOURCE DEVELOPMENT

                                                              Resource is any means of supply which can be drawn on when necessary To develop means

                                                              to grow mature and make progress in the desired direction Developing a human being in to

                                                              a resource means making him or her into a person of resourcefulness initiative wittedness

                                                              cleverness talent and ability

                                                              Human Resource Development is considered to be a super specialty of HRM It is a process

                                                              by which the employees of an organization are helped in planned and continuous manner to

                                                              acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                              their present functions or expected future voles

                                                              HRD is a process which is geared towards developing the general enabling capabilities of

                                                              employees as individuals so that they can discover and exploit their own inner potential for

                                                              their own and or organization development purposes HRD strives to develop an

                                                              organizational culture where superior subordinate relationships team different sub units are

                                                              strong and contribute to the organizational health dynamisms and pride of employees

                                                              Training programs are as follows

                                                              FRESH ENTRANTS

                                                              Induction and orientation

                                                              COMPETENCE ENHANCEMENT

                                                              Technical

                                                              Multi skill training

                                                              Managerial

                                                              SPECIFIC AREA

                                                              Safety

                                                              Environment

                                                              Cost control and deduction

                                                              Quality

                                                              EXTERNAL TRAINING

                                                              OTHER AREAS

                                                              Hindi training

                                                              40

                                                              GOALS OF HRD

                                                              Development of individual capacity

                                                              Development of competitive in relations job being performed

                                                              Development of corporate approach

                                                              Development interpersonal relationship

                                                              Development of overall organization culture

                                                              Role of HRD

                                                              Human resources planning

                                                              Human resources accounting

                                                              Human resources allocation and role planning

                                                              Human resources training and development

                                                              Human resources maintenance

                                                              Climate development of HRD

                                                              Activities of HRD

                                                              Training need identification

                                                              Training needs assessment

                                                              Training needs justification

                                                              Budgeting and controlling of cost

                                                              Selection of learning process

                                                              Planning designing conducting the training procedure

                                                              Evolution of program through the trainee and feedback records

                                                              41

                                                              Training Objectives

                                                              To help the trainee

                                                              To improve knowledge skill attitude amp performance

                                                              To develop competence to increase productivity

                                                              To prepare for greater responsibility

                                                              To improve interpersonal relationship

                                                              To equip with modern tools amp techniques of to harness best of the human resources

                                                              and maintains industrial harmony

                                                              Modern how to develop self and his subordinates

                                                              Recruitment sources

                                                              This company considers both internal and external sources for recruitment Internal sources

                                                              include the employees who are already on the payroll Whenever any vacancy occurs

                                                              somebody within the organization with necessary qualification is promoted to that job

                                                              External sources are obtained by giving advertisements in state and local newspapers

                                                              Recruitment

                                                              It is the process of searching for prospective employees and stimulating them to apply for

                                                              jobs in the organization so that the right person for accomplishing organization and

                                                              departmental objectives will fill up organization vacancies

                                                              In order to ensure that the right type of persons are available to the concern in the right

                                                              number at the right place the following steps are taken

                                                              The candidate will be given an application form through which the Personnel Manager can

                                                              come to know about the candidate with respect to the following

                                                              Educational qualification

                                                              Experience

                                                              Skills possessed by the candidate

                                                              Salary expecting

                                                              42

                                                              Screening of Applications

                                                              Interview

                                                              Physical Examination

                                                              Placement

                                                              Selection

                                                              The intention of the selection process is to choose the best-qualified and suitable candidate

                                                              for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                              most suitably perform the given job

                                                              The selection procedure is essentially a series of steps through which additional information

                                                              is secured about the applicant at any stage the candidate may be rejected due to non-

                                                              compatibility Therefore selection is actually a negative process of rejecting the unit

                                                              candidates

                                                              The selection procedure followed by the company is as follows

                                                              Training and Development

                                                              The company gives only on-the-job training Usually on-the-job methods of training are as

                                                              follows

                                                              Job rotation

                                                              Coaching

                                                              Job instruction

                                                              Committee assignments

                                                              43

                                                              After the selection of candidates the candidates will be given on-the-job training in an

                                                              organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                              requirement of the company then the candidate is selected as an employee for the company

                                                              This period of 1 year is known as the probationary period for the candidate When the

                                                              performance of the candidate is unsatisfactory then the company will provide further training

                                                              to the candidate to make him fully equipped to work in the organization

                                                              Safety of the Employees

                                                              1 Safety shoes will be given to every shop floor employee once in 6 months

                                                              2 Safety uniform will be given to every shop floor employees

                                                              3 Pairs of uniform will be given once in a year

                                                              4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                              group insurance as well

                                                              5 Every employee in the organization will be medically examined once a year

                                                              Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                              1st shift-----------------------------6am to 2pm

                                                              2nd shift----------------------------2pm to 10pm

                                                              Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                              Wages

                                                              Wages in the wide sense mean any economic compensation paid by the employer under some

                                                              contract to his worker for the services rendered by him

                                                              In this company the wages are fixed according to the government norms At the time of

                                                              appointment the company fixes the wages which is higher than the government norms After

                                                              a certain period the wages will be fixed according to the experience of the worker

                                                              44

                                                              Absenteeism

                                                              An absentee is a person who habitually stays away from the job There are several causes for

                                                              absenteeism which are as follows

                                                              Maladjustment with the working condition

                                                              Industrial fatigue

                                                              Alcoholism

                                                              Low level of wages

                                                              Family problems

                                                              Unhealthy working conditions

                                                              Unsound personnel policies

                                                              The company follows a procedure with respect to absenteeism If the worker is frequently

                                                              absent show cause notice is given If the absence is continued by the worker maximum

                                                              three-show cause notices are given If the absence is continued then the company will issue a

                                                              charge sheet If the absence is further continued the management conducts an in-house

                                                              enquiry During the enquiry the management decides as to whether the worker should

                                                              continue in his job or not

                                                              Performance appraisal

                                                              Production head or Works Manager will give the questionnaire to the employees working in

                                                              the production department and based on their answers for the questions the ranking will be

                                                              given for each worker and depending upon the rank the worker will be put in the certain

                                                              position

                                                              If any worker scores less marks then he will be made to work hard and achieve the goal

                                                              They will tell him his weakness and strengths in the particular field and motivate him to

                                                              achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                              45

                                                              Promotion

                                                              In this company the promotion is given based on seniority-cum-merit The management will

                                                              also take the following considerations while promoting an employee

                                                              Behavior of the worker

                                                              Attendance of the worker

                                                              Efficiency of the worker

                                                              46

                                                              Marketing Department

                                                              The marketing department performs marketing activity by supplying the products to the

                                                              customers within the mentioned time and the product is transferred to the domestic customers

                                                              by the road transportation and overseas customers by means of ships

                                                              Marketing Channels

                                                              Marketing channel decisions are among the most critical decisions facing marketing The

                                                              channels chosen intimately affect all other marketing decisions

                                                              As the company is a manufacturing concern it undertakes the following type of marketing

                                                              channels

                                                              The company gets order directly from its customers and it directly delivers the finished

                                                              products to its customers as it has producer-customer type of marketing channel

                                                              Marketing Strategies

                                                              Usually the Company follows the following marketing strategies

                                                              Quick delivery

                                                              Better quality

                                                              Service after sales

                                                              47

                                                              CUSTOMERS

                                                              COMPANY

                                                              Marketing Segmentation

                                                              Market segmentation means dividing the market into different segments or sectors In this

                                                              company market segmentation is made on the basis of components

                                                              Packaging

                                                              Packaging is normally not done for rough castings unless it is specified by the customer in

                                                              which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                              are packed in the boxes

                                                              Handling of customer complaints

                                                              The details of customersrsquo complaints corrective action taken etc shall be

                                                              recorded on corrective action report and a copy shall be sent to the customer

                                                              Whenever possible customer confirmation is obtained

                                                              Managing Director shall forward the same to the Manager-Quality control for the

                                                              investigation

                                                              Based on the result of investigation the complaints are bifurcated as Genuine

                                                              Casual complaints

                                                              All genuine complaints are thoroughly investigated and a suitable corrective and

                                                              preventive action is taken recorded and given to the concerned department for

                                                              further action

                                                              All casual complaints from the customer are informed accordingly

                                                              The managing director shall receive complaints from the customers A complaint

                                                              number is allotted and an acknowledgement is sent to customers

                                                              Records

                                                              The following records shall be maintained by marketing department

                                                              1 Enquiries and Quotation

                                                              2 Purchase orders from customer and its Amendments

                                                              3 Verbal order

                                                              4 Order Acceptance

                                                              5 Delivery challen cum Invoice

                                                              48

                                                              Finance Department

                                                              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                              pool of funds These funds come from a variety of sources investors or shareholders

                                                              creditors who lend in money and past earnings retained in business Funds provided from

                                                              these sources are committed to a number of uses Fixed assets used in production of a product

                                                              or service inventory used in production of marketable goods cash and securities used for

                                                              transaction and liquidity purposes

                                                              The sales of the company are accompanied with sales bills which are generated from

                                                              computer The terms of sales varies from 30 days 60 days and for few customers the

                                                              document is sent through Bank for payment

                                                              The export sales are against payment through Bank with a credit period of 45 days from the

                                                              date of shipment

                                                              The purchase of raw materials component parts and consumables are affected against a credit

                                                              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                              day of the month irrespective of the material receipt date

                                                              Department Structure

                                                              DIRECTOR COMMERCIAL

                                                              FINANCE MANAGER

                                                              CASHIER STENO TYPIST

                                                              The main functions of Finance Department are as follows

                                                              1 Making the payment as salary to the employees

                                                              2 Meeting the manufacturing expenses of the organization

                                                              3 Preparing financial statement of the organization

                                                              4 Maintaining the liquidity position of the company

                                                              5 Helping the management in taking financial decision

                                                              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                              7 Making payments to the suppliers

                                                              8 Receiving receipts from the customers

                                                              49

                                                              Accounting Procedure

                                                              The company follows cash and credit basis of accounting of its income and expenditures

                                                              The income of the company is fo0rm sale of castings development of patterns for new items

                                                              and by sale of bye products The major expenditures are power charges manufacturing

                                                              expense labour raw materials and consumable spares administrative and selling expense

                                                              interest

                                                              The following are the books and records maintained by cerebra integrated technologies

                                                              Limited

                                                              Subsidiary BooksRecords

                                                              This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                              effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                              the material by store and counter signed by the quality Assurance Department the necessary

                                                              entries are made in the registrar

                                                              Customer RegisterBill Register

                                                              This register is maintained to keep track of the sales made to each and individual customer

                                                              The follows are maintained customer wise and the detail of invoice number and date and

                                                              value with cumulative value is maintained in the register This register also helps to make

                                                              follow up for payment The entries in the register are made immediately after the invoice is

                                                              generated from the computer

                                                              The receipt of payment against each customer and invoice is also entered in the register to

                                                              enable to know the balance outstanding customer wise

                                                              Salary advance register

                                                              This register is maintained to know the advance outstanding employee wise Immediately

                                                              after issue of advance the necessary entries are made in this register Similarly after receipt

                                                              of advance through slips the entries are made in this register to know the exact balances of

                                                              advance employee wise

                                                              50

                                                              Customer Rejection Register

                                                              This register is maintained to keep track of customer rejection of castings

                                                              Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                              the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                              rejection register where in the details of rejection via invoice number grade quantity and

                                                              weight value excise duty sales tax and forwarding are made

                                                              Books of Accounts

                                                              Petty Cash Book

                                                              This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                              the Director and then necessary entries are made in the books through computer

                                                              The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                              received from whom amount in words and figures If the payment is made above Rs500-

                                                              necessary signatures should be taken on affixing rupee one revenue stamp

                                                              Bank book

                                                              Since the company has availed cash credit and bill discounting facility from bank two

                                                              separate bank books for cash credit and bill discounting are maintained

                                                              The receipt of payment through chequedemand draft and payment through chequedemand

                                                              draft is maintained in the register The balance of the book should tally with the balance in

                                                              the books of accounts maintained in a computer

                                                              In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                              the over draw amount against the discounted bills necessary credit entries are made in the

                                                              register to arrive at the actual balance against the sanctioned working capital

                                                              51

                                                              General ledger

                                                              This ledger gives the details of transactions effected by the company at any point of time The

                                                              receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                              respective accounts in the general ledger This ledger should be updated on day to day basis

                                                              to know the actual balance of each account The trail balance and receipt and payment are

                                                              made at each month end which should necessarily tally The profit and loss account is also

                                                              arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                              yearly or yearly

                                                              Inventory management

                                                              Inventories constitute the most significant part of current assets of a majority of companies

                                                              in India Inventories are stock of the product a company is manufacturing for sale and

                                                              components that make up the product The various forms in which inventories exist in a

                                                              manufacturing company are raw materials work in progress and finished goods

                                                              A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                              While retail or wholesale firm will have a very high level o finished goods inventories and

                                                              no raw material and work in progress inventory

                                                              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                              of inventory control technique which is popularly known as FIFO method In this method

                                                              raw material which bought first will be sent to the production department first

                                                              Cost of production

                                                              The following items determine the cost of production of the product

                                                              Price of raw materials

                                                              Labour costs

                                                              Other production costs

                                                              Market condition

                                                              52

                                                              Mode of Payment

                                                              1 Advance Payment

                                                              The firm takes an advance payment of 20 to 25 of price from the new customers

                                                              2 Credit

                                                              The firm gives credit facility to its old customers which is secured by the following

                                                              - Invoice performance credit

                                                              - Letter of credit

                                                              53

                                                              CERBRA INTEGRATED

                                                              TECHNOLOGIES LIMITED

                                                              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                              CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                              54

                                                              Particulars 30-9-2010 30-9-2009

                                                              INCOME

                                                              Sales amp Services 588808535 503398844

                                                              Other Income 8458654 1291991

                                                              TOTAL 597267189 504690834

                                                              EXPENDITURE

                                                              Materials 565924569 471247636

                                                              Manufacturing amp Administration Expenses 15640011 16247496

                                                              Marketing Expenses 249660 127791

                                                              Interestamp Financial Charges 248640 382737

                                                              Depreciation 1588627 2055635

                                                              TOTAL 583651507 490061295

                                                              Profit Before Extraordinary Items 13615681 14629539

                                                              Profit [loss] Before Taxation 13615681 14629539

                                                              Provision for Taxation

                                                              MAT 2524347 (1894)

                                                              Profit[loss] after tax transferred to balance 11091334 14631433

                                                              Sheet

                                                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                              55

                                                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                              Sources of funds

                                                              Share Holderrsquos Funds 159555820 150740820

                                                              Share Application Money 29211000 5643501

                                                              Reserves amp Surplus 242157224 242157224

                                                              Minority interest 334875 ------

                                                              Grand Total 431258919 398541545

                                                              Application of funds

                                                              Fixed Assets

                                                              Gross Block 46078186 46259057

                                                              Less Depreciation 28342562 26103945

                                                              Net Block 17735625 20155113

                                                              Deferred Tax Assets 63249 ----

                                                              Investment cost 2000 2000

                                                              Current Assets Loans amp Advances

                                                              Sundry Debtors 318650954 337538013

                                                              Cash amp Bank Balance 12439646 9113641

                                                              Loans amp Advances 114671053 45651808

                                                              445761654 392303462

                                                              Less Current Liabilities amp Provisions

                                                              Current Liabilities 293343081 290079690

                                                              Provisions 2810681 1999

                                                              Net Current Assets 149607892 102221773

                                                              Profit amp loss Account 263850154 276162659

                                                              Grand Total 431258919 398541545

                                                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                              late 1970s to help managers address the difficulties of change The model shows that

                                                              organizational immune systems and the many interconnected variables involved make change

                                                              complex and that an effective change effort must address many of these issues

                                                              simultaneously This is often a daunting managerial challenge

                                                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                              (subordinate goals) Skill

                                                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                              Richard defines that it was because of these factors the Japanese companies excelled over

                                                              American firms A very important feature of this Model is that McKinsey consultants in their

                                                              studies of several firms have extensively tested it

                                                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                              major premise of the model is that many performances related issues are rooted among the 7

                                                              factors outlines This study is important from a strategic marketing Organizational

                                                              performances related issues are rooted among the 7 factors outlines These 7s are

                                                              interconnected aligned and working together in high performing organizations

                                                              56

                                                              Structure

                                                              The organizational structure of the company is based on the functional departments and the

                                                              decision taken from top-level management of the company For analyzing and for taking

                                                              decision the top management will consult the functional managers performance of various

                                                              tasks in departments will be assigned to its functional head

                                                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                              associated information that shows who reports to whom and how tasks are both divided up and

                                                              integrated

                                                              Skill

                                                              Usually in a foundry Industry two types of skills are required They are as follows

                                                              1 Administrative skills

                                                              2 Technical skills

                                                              Administrative Skills

                                                              Administrative skills are those skills which are very much necessary for office staff It

                                                              involves managing the resources of the organization Cerebra integrated technologies limited

                                                              is doing everything to impart these skills in its employees When the candidate is selected he

                                                              will be given an on-the-job training for about 1 year and also training in each department to

                                                              make the candidate familiar with the organization Every month a training program will be

                                                              conducted wherein personalities having expertise in various fields give lectures

                                                              Technical Skills

                                                              Technical skills are those skills which are directly concerned with the production Shop-

                                                              floor employees are expected to possess these skills to carry out the production activity

                                                              smoothly

                                                              In Cerebra integrated technologies limited they give more importance to technical

                                                              knowledge than educational qualification

                                                              57

                                                              Different training programs are conducted to impart technical skills among employees When

                                                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                              the company gets its employees trained by external training agencies Guest lectures are

                                                              arranged once in a month to help the employees update their knowledge with the industry

                                                              level

                                                              Cerebra integrated technologies limited continuously monitors the performance of the

                                                              employees of various departments and identifies the training needs to be given for employees

                                                              and for enhancing the skills of the employees

                                                              Style

                                                              The company follows a centralized system of decision-making Only the top management

                                                              takes the decisions and the suggestions of the lower level employees are taken into

                                                              consideration

                                                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                              purchasing activity as the parameter When the raw materials for production are out of stock

                                                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                              approach

                                                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                              comes to decision making Only the persons who are in higher authority take decisions about

                                                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                              management For eg While taking decisions regarding purchase only the MD and Director

                                                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                              material and tenders The higher authorities do everything There is no participative

                                                              approach and most of the employees have no or very little knowledge about all the aspects of

                                                              the companyrsquos administration

                                                              58

                                                              Strategy

                                                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                              followed by systematic action and allocation of resources to achieve corporate goals

                                                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                              competition through its quality products with reasonable price To price their products

                                                              reasonable they should minimize the cost as much as possible One way of doing this is by

                                                              waste elimination

                                                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                              advance before starting production activity By using the good quality of raw materials the

                                                              company can produce quality output without any damages or cracks in the castings Thus

                                                              reducing the wastage

                                                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                              Ie by carrying out the production activity according to the procedure and under watchful

                                                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                              commit any wrongdoing

                                                              Staff

                                                              Responsibility and Authority

                                                              The company has defined responsibilities and authorities in order to facilitate effective

                                                              implementation of quality management and these are communicated to relevant persons in

                                                              the organization

                                                              59

                                                              Managing Director

                                                              Responsibility

                                                              1 Overall control of the company

                                                              2 Ultimate responsibility for product quality

                                                              3 Responsibility for customer satisfaction

                                                              4 Responsibility for marketing

                                                              5 New product development and process improvement

                                                              6 Growth and profit

                                                              Authority

                                                              1 Approve quality assurance manual

                                                              2 Interact with customers

                                                              3 Approve capital goods

                                                              4 Release the product whenever there is ambiguity

                                                              5 Disposal of non-conforming products

                                                              6 Sign cheque

                                                              Director (Commercial)

                                                              Responsibility

                                                              1 Responsible for purchasing and supplier development

                                                              2 Financial management including cash flow management

                                                              3 Responsible for storersquos management

                                                              4 Administration and personnel management

                                                              5 Functions of managing director in his absence

                                                              Authority

                                                              1 Sign the purchase order

                                                              2 Sign cheques

                                                              3 Prepare the yearly budget and follow up

                                                              4 Interact with statutory bodies and maintain records

                                                              60

                                                              Works Manager

                                                              Responsibility

                                                              1 Overall responsibility for production planning and control

                                                              2 Overall responsibility for pattern equipment and product quality

                                                              3 Safety and house-keeping of entire company

                                                              4 Upkeep of all equipment

                                                              5 Process improvement and productivity

                                                              6 Training of production and quality control personnel

                                                              7 Upkeep of relevant records

                                                              Authority

                                                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                              reaching customer on time

                                                              2 Introduce new production methodsmaterial to improve productivity and quality

                                                              Manager Maintenance

                                                              Responsibility

                                                              1 Monitor and control the activity of the administration office

                                                              2 Upkeep of statutory records

                                                              3 Make payment to suppliers on due date

                                                              4 Housekeeping in respective areas

                                                              Authority

                                                              1 Prepare and send chequesDDrsquos

                                                              61

                                                              Manager Accounts

                                                              Responsibility

                                                              1 Account all the vouchers and bills after acceptance from stores

                                                              2 Maintain books of accounts

                                                              3 Update all the accounts regularly

                                                              4 Prepare financial statement at defined intervals

                                                              5 Update the salary advance register

                                                              6 Housekeeping in respective areas

                                                              Authority

                                                              1 Enter accounts data into the computer

                                                              2 Raise debitcredit notes

                                                              3 Issue stamped receipts for the payment received

                                                              Assistant Manager Quality Control

                                                              Responsibility

                                                              1 NDT inspection

                                                              2 Inspection of castings in first second and final stage

                                                              3 Upkeep of related records

                                                              4 Housekeeping in respective department

                                                              Authority

                                                              1 Authorized to inspect and release the product for next stages

                                                              62

                                                              Assistant Manager of Quality Assurance

                                                              Responsibility

                                                              1 Incoming and in-process inspection

                                                              2 Overall responsibility of calibration of EMTE

                                                              3 Training of quality assurance personnel

                                                              Authority

                                                              1 Accept the product at inward good stage

                                                              2 Approve the liquid metal before pouring

                                                              Chemist

                                                              Responsibility

                                                              1 Charge calculation

                                                              2 Inspection of incoming materials

                                                              3 Mechanical testing

                                                              4 Housekeeping in the related areas

                                                              Authority

                                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                              Manager

                                                              63

                                                              Marketing and Administration Officer

                                                              Responsibility

                                                              1 Delivery challan cum invoice preparation with its related activities

                                                              2 Central excise formalities and related activities

                                                              3 Cash handling

                                                              4 Upkeep and maintenance of the following records

                                                              Authority

                                                              1 Purchase stationery

                                                              2 Co-ordinate with central excise department on behalf of the company

                                                              Supervisory Moulding

                                                              Responsibility

                                                              1 Allocate the work for the workers based on planning

                                                              2 Arrangements for production of moulding core as per planning and documented

                                                              procedures

                                                              3 Inspection of pattern and core box before and while production

                                                              4 Ensure correct mixing of sand as per procedure

                                                              5 To maintain a clean and neat working environment

                                                              Authority

                                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                                              Supervisor Maintenance

                                                              Responsibility

                                                              1 General house-keeping in all area

                                                              2 Attending machine break down

                                                              3 Arrangement for lining preparation

                                                              64

                                                              Authority

                                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                              consent with the directors

                                                              Supervisor Inspection

                                                              Responsibility

                                                              1 Inspection of castings in all stores

                                                              2 Final clearance of castings before dispatch

                                                              Authority

                                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                                              Purchase Officer

                                                              Responsibility

                                                              1 Local purchase

                                                              2 Cash purchase

                                                              3 Out station purchase follow up as and when assigned

                                                              4 Attending bank work

                                                              Authority

                                                              1 Authorized to procure material from approved supplier in consent with Director

                                                              (commercial)

                                                              65

                                                              Cashier Steno cum Typist

                                                              Responsibility

                                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                              2 To prepare letterspayment reminders at defined intervals

                                                              3 To maintain petty cash book daily

                                                              Authority

                                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                                              2 Procure postal stamps and revenue stamps for office use

                                                              The responsibilities and authorities of Management Representatives include the following

                                                              a) Coordinating for the implementation and maintenance of the quality management

                                                              system with other head of the departments in the company

                                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                                              documented procedures detailed procedures and process maps

                                                              c) Reporting to management on the performance of the quality management including

                                                              needs for improvement through management review meetings

                                                              d) Ensuring awareness of customer requirements throughout the organization

                                                              System

                                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                              quality control systems performance measurement systems order execution systems

                                                              Inventory control systems etc

                                                              Inventory Control System

                                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                                              India Inventories are stock of the product a company is manufacturing for sale and

                                                              components that make up the product The various forms in which inventories exist in a

                                                              manufacturing company are raw materials work in progress and finished goods

                                                              66

                                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                                              no raw material and work in progress inventory

                                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                              inventory control technique which is popularly known as FIFO method In this method raw

                                                              materials which bought first will be sent to the production department first The inventory

                                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                                              estimating the production level for the next one-month and then it estimates the raw materials

                                                              required to meet the production for the next one month If the stock of raw materials is not

                                                              enough to meet the production level then it places an order for the raw materials that too one

                                                              month in advance so that the production will not be affected even in case of any

                                                              uncertainties

                                                              Order Execution System

                                                              The company receives the purchase order from its customer The purchase order may be in

                                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                                              orders lies with the Managing Director As and when required Managing Director shall take

                                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                              review of contract

                                                              The following are the various steps taken by the organization to execute a purchase order

                                                              from a customer

                                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                              issued to the Managing Director for study

                                                              2 Managing Director shall study the technical and commercial requirements with

                                                              respect to the following

                                                              Technical

                                                              a Normalwitness pouring

                                                              b Third party inspection

                                                              67

                                                              c NDT requirements

                                                              d Acid Picking requirements

                                                              e Previous history of the product available in computer

                                                              Commercial

                                                              a Rate

                                                              b Delivery period

                                                              c Mode of Dispatch

                                                              d Mode of Payment

                                                              e Payment terms

                                                              f KSTCST Number of customer

                                                              g Dispatch destination address and mode of dispatch

                                                              h One copy is sent to customer

                                                              i One copy is filled to customer wise along with purchase order

                                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                                              regarding technical delivery and commercial conditions

                                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                              in computer

                                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                                              accordingly

                                                              6 An order acknowledgement shall necessarily have the following details other than items

                                                              grade and rate and delivery date

                                                              7 After the same is cleared by the Managing Director

                                                              8 The concerned production department shall have an access to order acceptance from

                                                              computer

                                                              9 The production department will go for producing the products as per the requirement of the

                                                              customer

                                                              10 The dispatch section will send the products to the customer as per their requirement

                                                              68

                                                              Shared value

                                                              Shared values include the core values which are the essential guiding principles doctrines

                                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                              and the values it will uphold in determining corporate destiny

                                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                                              follows

                                                              1 Mission

                                                              2 Corporate Objectives

                                                              Serve the community around through welfare schemes

                                                              In order to fulfill this shared value the Company is involving itself in many charity

                                                              activities Like providing the necessities for the local schools and giving donations to

                                                              charitable institutes

                                                              To become a Global entity for the supply of finished Cast components in wide range

                                                              of materials with highly committed and socially responsible employees

                                                              The company in order to become a global entity with highly committed and socially

                                                              responsible employees is putting all its efforts to make its employees skilled enough

                                                              to handle any complex job To make the employees skilful the company is organizing

                                                              training programs regularly The company is taking measures to create social

                                                              awareness among its employees

                                                              Strive towards making work environment safe and environment friendly

                                                              To make the working environment safe for the employees the company has provided

                                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                              is also taking measures to minimize the harm to the environment by recycling the

                                                              sand and using it again for casting purpose

                                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                              and supply products of high quality to the complete satisfaction of each and every

                                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                                              products There by achieving a sense of satisfaction among its customers The

                                                              employees are made to perform the work with due concern to the quality of the

                                                              69

                                                              products Through its quality products the company wants to achieve leadership in

                                                              market as reputed and reliable supplies

                                                              Endeavoring to fulfill social responsibilities

                                                              The company in order to fulfill its social responsibility has undertaken many

                                                              community development projects which include donations to charitable institutions

                                                              and providing necessities for local schools etc besides the company has a huge

                                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                                              on the environment

                                                              The company is committed to the following

                                                              Continual prevention of pollution reduction of waste and consumption of

                                                              resources in all its operations

                                                              Promote environmental awareness among all employees and ensure their

                                                              participation in implementing this environmental policy at their place of work

                                                              SWOT ANALYSIS

                                                              70

                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                              Strength

                                                              71

                                                              1 Easy and timely availability of raw material

                                                              2 The company is having expertise Human resource

                                                              3 The company has equipped with latest technology

                                                              4 The company has good machines for manufacturing purpose

                                                              5 The company protects employees by giving safety equipments

                                                              Weakness

                                                              1 Lack of education among the workers in the lower cadre

                                                              2 They have not given the additional facilities like cab facilities etc

                                                              3 The company does not have its own products to sell It should rely heavily on

                                                              customer orders

                                                              4 Lack of space inside the production department

                                                              5 The company more depends on the casual workforce in its production

                                                              Opportunities

                                                              72

                                                              1 The company can expand its business in Europe which is a potential market for

                                                              industrial machines

                                                              2 By maintaining its quality of products the company can enter different foreign

                                                              markets

                                                              3 Presence of auto majors in the region especially in south India

                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                              quality of goods effectively and more efficiently

                                                              Threats

                                                              1 Pollution control norms laid by the government are getting stringent

                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                              With its cheap products they can kill domestic industries

                                                              3 Labour incentive

                                                              4 Expensive transportation cost

                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                              exhausted

                                                              FINDING AND CONCLUSION

                                                              73

                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                              FINDINGS

                                                              The organization is not success in both domestic and export market to meet their

                                                              demand

                                                              The company is not providing proper training to their employees

                                                              The company is financially sound

                                                              Rising cost of raw materials

                                                              Products processing facilities are not enough

                                                              They should make more advertisements

                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                              pureness

                                                              CONCLUSION

                                                              74

                                                              The Cerebra integrated technologies limited having the good working environment The

                                                              employees are very happy to work is the Industry And this Industry is having good

                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                              strengthen their employees and also to improve the quality of life their employees

                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                              round improvement is production sales and profitability

                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                              prospects of the company continued to be positive And also the industry has delivering

                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                              LEARNING EXPERIENCE

                                                              75

                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                              However after implant training I have felt empowered with confidence to understand

                                                              different management concepts in a pragmatic manner

                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                              MBA I also came across real problems faced by organization in technology human

                                                              resources etc and the way in which the management tackled those problems

                                                              During this implant training I realized that management is a backbone of every organization

                                                              and without which every activity of organization will go haywire

                                                              I came to know the importance of Management Information System [MIS] in the

                                                              organization and how it assists the management in every aspect of its business and how it

                                                              helps the management in the process of decision-making

                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                              the organization and how we should communicate on different channels and with different

                                                              grades of peoples

                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                              finance department I came to know the importance of finance department and I came to

                                                              know the different tools they use to have a control over the liquidity position of the company

                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                              staffing directing controlling and decision-making I came to know about the rules

                                                              regulation policies and procedures of the company and to what extent employees are

                                                              following the rules and regulation laid down by the management I came to know about the

                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                              regulation of the company

                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                              support and team spirit

                                                              76

                                                              In training also helped me in knowing the importance of group effort when compared to

                                                              individual effort in organization In addition importance of human relations was known

                                                              which helps the management getting the things done through its employees

                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                              help in my career It is about the working environment about dealing with the employees

                                                              about the attitude required to sustain in an organization and so on

                                                              In total I am very much benefited with this implant training Once again I thank the

                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                              continuous guidance to make this project work successful

                                                              77

                                                              BIBLIOGRAPHY

                                                              The companyrsquos Reports are

                                                              Quality Assurance Report

                                                              Production Report

                                                              Finance department Report

                                                              Marketing department Report

                                                              WEBSITE

                                                              wwwcerebracomputerscom

                                                              wwwwikipediacom

                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                              TEXT BOOKS

                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                              Edition) Pearson Education

                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                              Methods (8th Edition) Tata McGraw Hill

                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                              Edition) Tata McGraw-Hill

                                                              BOOKS

                                                              Company Magazines

                                                              Hand books Catalogue Journals amp Reports

                                                              78

                                                              • The future of any Company depends on its ability to-
                                                              • Responsibility and Authority
                                                              • Managing Director
                                                              • Responsibility
                                                              • Authority
                                                              • Director (Commercial)
                                                              • Responsibility
                                                              • Authority
                                                              • Manager Accounts
                                                              • Responsibility
                                                              • Authority
                                                              • Assistant Manager of Quality Assurance
                                                              • Responsibility
                                                              • Authority
                                                              • Supervisory Moulding
                                                              • Responsibility
                                                              • Authority
                                                              • Supervisor Maintenance
                                                              • Responsibility

                                                                a First phases- Repair Refurbishment amp Recycle of Electronic Boards setting up of

                                                                Indiarsquos largest recycle facility

                                                                b Second phases- Setting up of copper smelting plant amp other base metal extraction

                                                                plants

                                                                c Third phases- Setting up of plastic recycling amp plastic to fuel conversion plant

                                                                Cerebra have approached this partnership to provide technical amp Management

                                                                consultancy

                                                                1) Repair refurbish amp reuse of all electronic amp electrical equipment

                                                                2) Salvage components amp sell it back to the manufacturers concerned

                                                                3) Fully integrated e-waste management amp base metal recycling

                                                                4) PGM recovery amp its refining processes

                                                                5) Waste management at sources

                                                                6) Total support in scrap handling collection transport documentation shipping amp

                                                                [export] amp other areas

                                                                7) 100 recycling of all collected e-waste [zero land fill]

                                                                8) World class security system

                                                                9) Integrated EHS system [ISO amp OHSAS standard]

                                                                10) Web-based trading services amp accessibility

                                                                11) Logistics amp warehousing facility worldwide

                                                                12) Technical advice on plant layout

                                                                13) Training of technical personnel

                                                                14) Commissioning of day to day operations amp

                                                                15) Market support

                                                                SOLUTIONS

                                                                32

                                                                Cerebra specialize in the outsourced product development application software development

                                                                and offshore software outsourcing services in the enterprise and mobility areas We work

                                                                specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                                enhancement into the wireless and enterprise domains

                                                                bull Setting up a dedicated off-shore development center

                                                                bull Offshore product development services

                                                                bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                                bull SCM CRM Enterprise integration

                                                                We provide solutions for a dynamic environment where business and technology strategies

                                                                converge Our approach focuses on new ways of combining IT innovation in existing

                                                                business framework and also to leverage the clients existing IT infrastructure The activities

                                                                under this area of offerings are

                                                                bull Mobile Strategy formation

                                                                bull Infrastructure Design

                                                                bull Application Development

                                                                bull Data Synchronization

                                                                bull Enterprise Intranet on the move

                                                                Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                                Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                                solutions

                                                                bull LBS for content distribution

                                                                bull Logistics ndash last mile delivery

                                                                bull Bluetooth based content and coupon management

                                                                bull SCMCRM for retail houses including a mobileweb based POS

                                                                bull on field Sales and Support

                                                                bull RFIDBarcode integration for asset and inventory tracking

                                                                Achievements amp Awards

                                                                33

                                                                The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                                14000 for pollution standard

                                                                ORGANISATIONAL STRUCTURE

                                                                34

                                                                An organizational structure defines how job tasks are formally divided grouped amp co-

                                                                ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                                complete Picture about the organization The structure of an organization plays a significant

                                                                role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                                smooth intertwining of employees amp communication systems The organization adopts

                                                                different structural pattern at different stages of its lifecycle The form of an organization that

                                                                is evident in the way divisions departments functions amp people link together amp interact

                                                                Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                                may be represented by an organization chart The complexityrsquos structure is often proportional

                                                                to its size amp its geographic dispersal The traditional organization structure for many

                                                                businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                                BASIC ORGANIZATION STUCTURE

                                                                An organization is a social entity composed of two or more persons who work together

                                                                towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                                essential that a formal structure of reporting amp control be established among the different

                                                                members of organizationhelliphellip

                                                                35

                                                                ORGANISATION CHART

                                                                CHAIRMAN

                                                                The above organization structure shows the following points

                                                                36

                                                                BOARD OF DIRECTORS

                                                                MANAGING DIRECTOR

                                                                EXECUTIVE DIRECTOR

                                                                DYGENRAL MANAGER

                                                                MANAGER-PERSONNAL amp ADMINISTRATION

                                                                MANAGER- PRODUCTION MAINTENANCE

                                                                MANAGER- DESIGNQC TRANSPORT

                                                                MANAGER PROJECT SECURITY amp VIGILANCE

                                                                MANAGER- PURCHASE STORES COMPUTER VACANT

                                                                MANAGER MARKETING

                                                                FINANCE MANAGER IC

                                                                DYMANAGER TPS

                                                                DYMANAGER QCTESTING

                                                                ASSTENGINEER- PURCHASE amp STORES

                                                                ASSTENGINEER- MAINTENANCETRANSPORT

                                                                ASSTENGINEER-TPS

                                                                ASSTENGINEER-TPSWINDING

                                                                ASSTENGINEER- QUALITY CONTROL

                                                                ASSTENGINEER- QUALITY CONTROL

                                                                1) Hierarchy relationship between different department members

                                                                2) Participative management

                                                                3) Cooperative work culture

                                                                4) Standardized of polices

                                                                5) Decentralized decision making system provided that some exceptions-

                                                                Valuable amp economical decisions are taken by top level management only So it is

                                                                centralized decision making

                                                                In all major decisions will be taken from board of directors they have full control over the

                                                                administration they will control the executive and general managers these board of directors

                                                                are selected by SAIL But the general manager of will have full control over the deputy

                                                                managers of project HRD production and material departments

                                                                These deputy managers will have full control over their respective area and they have a right

                                                                to take minor decisions regarding over their respective area

                                                                37

                                                                FUNCTIONAL AREAS

                                                                PRODUCTION DEPARTMENT

                                                                HUMAN RESOURCES DEPARTMENT

                                                                MARKETING DEPARTMENT

                                                                FINANCE DEPARTMENT

                                                                Production Department

                                                                Production department performs the function of producing finished goods from the basic raw

                                                                materials The manufacturing is headed by a group head whose main objective is to plan

                                                                execute co-ordinate and control all production activities with available resources inputs

                                                                equipment and facilities

                                                                Objectives

                                                                1 To ensure direct and co-ordinate the activities

                                                                2 To ensure Quality Output

                                                                The Main functions of this Department are as follows

                                                                1 Procure the Raw materials

                                                                2 Store the Raw materials which are procured

                                                                3 Process the raw materials which are procured in the production and to turn them into

                                                                finished goods

                                                                4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                round the year

                                                                38

                                                                DIRECTOR

                                                                PERSONNEL MANAGER

                                                                Human Resource Department

                                                                The personnel department is one of the most important functional departments in every

                                                                organization Only with the help this department the organization can make efficient use of

                                                                the available work force for providing the desired product to the customer with desired

                                                                quality and reasonable price at the right time

                                                                Department Structure

                                                                The Personnel Manager is responsible for carrying out all the personnel management work

                                                                like recruitment selection training performance appraisal promotion wages and salary

                                                                employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                from the Managing Director whenever necessary

                                                                The future of any Company depends on its ability to-

                                                                Train and upgrade skill sets of its employees

                                                                Extract and retain talent

                                                                Robust performance appraisal and reward system

                                                                Manage and full fill expectations

                                                                Evolve performance parameters with respect to key result areas

                                                                39

                                                                HUMAN RESOURCE DEVELOPMENT

                                                                Resource is any means of supply which can be drawn on when necessary To develop means

                                                                to grow mature and make progress in the desired direction Developing a human being in to

                                                                a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                cleverness talent and ability

                                                                Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                by which the employees of an organization are helped in planned and continuous manner to

                                                                acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                their present functions or expected future voles

                                                                HRD is a process which is geared towards developing the general enabling capabilities of

                                                                employees as individuals so that they can discover and exploit their own inner potential for

                                                                their own and or organization development purposes HRD strives to develop an

                                                                organizational culture where superior subordinate relationships team different sub units are

                                                                strong and contribute to the organizational health dynamisms and pride of employees

                                                                Training programs are as follows

                                                                FRESH ENTRANTS

                                                                Induction and orientation

                                                                COMPETENCE ENHANCEMENT

                                                                Technical

                                                                Multi skill training

                                                                Managerial

                                                                SPECIFIC AREA

                                                                Safety

                                                                Environment

                                                                Cost control and deduction

                                                                Quality

                                                                EXTERNAL TRAINING

                                                                OTHER AREAS

                                                                Hindi training

                                                                40

                                                                GOALS OF HRD

                                                                Development of individual capacity

                                                                Development of competitive in relations job being performed

                                                                Development of corporate approach

                                                                Development interpersonal relationship

                                                                Development of overall organization culture

                                                                Role of HRD

                                                                Human resources planning

                                                                Human resources accounting

                                                                Human resources allocation and role planning

                                                                Human resources training and development

                                                                Human resources maintenance

                                                                Climate development of HRD

                                                                Activities of HRD

                                                                Training need identification

                                                                Training needs assessment

                                                                Training needs justification

                                                                Budgeting and controlling of cost

                                                                Selection of learning process

                                                                Planning designing conducting the training procedure

                                                                Evolution of program through the trainee and feedback records

                                                                41

                                                                Training Objectives

                                                                To help the trainee

                                                                To improve knowledge skill attitude amp performance

                                                                To develop competence to increase productivity

                                                                To prepare for greater responsibility

                                                                To improve interpersonal relationship

                                                                To equip with modern tools amp techniques of to harness best of the human resources

                                                                and maintains industrial harmony

                                                                Modern how to develop self and his subordinates

                                                                Recruitment sources

                                                                This company considers both internal and external sources for recruitment Internal sources

                                                                include the employees who are already on the payroll Whenever any vacancy occurs

                                                                somebody within the organization with necessary qualification is promoted to that job

                                                                External sources are obtained by giving advertisements in state and local newspapers

                                                                Recruitment

                                                                It is the process of searching for prospective employees and stimulating them to apply for

                                                                jobs in the organization so that the right person for accomplishing organization and

                                                                departmental objectives will fill up organization vacancies

                                                                In order to ensure that the right type of persons are available to the concern in the right

                                                                number at the right place the following steps are taken

                                                                The candidate will be given an application form through which the Personnel Manager can

                                                                come to know about the candidate with respect to the following

                                                                Educational qualification

                                                                Experience

                                                                Skills possessed by the candidate

                                                                Salary expecting

                                                                42

                                                                Screening of Applications

                                                                Interview

                                                                Physical Examination

                                                                Placement

                                                                Selection

                                                                The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                most suitably perform the given job

                                                                The selection procedure is essentially a series of steps through which additional information

                                                                is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                candidates

                                                                The selection procedure followed by the company is as follows

                                                                Training and Development

                                                                The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                follows

                                                                Job rotation

                                                                Coaching

                                                                Job instruction

                                                                Committee assignments

                                                                43

                                                                After the selection of candidates the candidates will be given on-the-job training in an

                                                                organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                requirement of the company then the candidate is selected as an employee for the company

                                                                This period of 1 year is known as the probationary period for the candidate When the

                                                                performance of the candidate is unsatisfactory then the company will provide further training

                                                                to the candidate to make him fully equipped to work in the organization

                                                                Safety of the Employees

                                                                1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                2 Safety uniform will be given to every shop floor employees

                                                                3 Pairs of uniform will be given once in a year

                                                                4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                group insurance as well

                                                                5 Every employee in the organization will be medically examined once a year

                                                                Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                1st shift-----------------------------6am to 2pm

                                                                2nd shift----------------------------2pm to 10pm

                                                                Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                Wages

                                                                Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                contract to his worker for the services rendered by him

                                                                In this company the wages are fixed according to the government norms At the time of

                                                                appointment the company fixes the wages which is higher than the government norms After

                                                                a certain period the wages will be fixed according to the experience of the worker

                                                                44

                                                                Absenteeism

                                                                An absentee is a person who habitually stays away from the job There are several causes for

                                                                absenteeism which are as follows

                                                                Maladjustment with the working condition

                                                                Industrial fatigue

                                                                Alcoholism

                                                                Low level of wages

                                                                Family problems

                                                                Unhealthy working conditions

                                                                Unsound personnel policies

                                                                The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                absent show cause notice is given If the absence is continued by the worker maximum

                                                                three-show cause notices are given If the absence is continued then the company will issue a

                                                                charge sheet If the absence is further continued the management conducts an in-house

                                                                enquiry During the enquiry the management decides as to whether the worker should

                                                                continue in his job or not

                                                                Performance appraisal

                                                                Production head or Works Manager will give the questionnaire to the employees working in

                                                                the production department and based on their answers for the questions the ranking will be

                                                                given for each worker and depending upon the rank the worker will be put in the certain

                                                                position

                                                                If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                They will tell him his weakness and strengths in the particular field and motivate him to

                                                                achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                45

                                                                Promotion

                                                                In this company the promotion is given based on seniority-cum-merit The management will

                                                                also take the following considerations while promoting an employee

                                                                Behavior of the worker

                                                                Attendance of the worker

                                                                Efficiency of the worker

                                                                46

                                                                Marketing Department

                                                                The marketing department performs marketing activity by supplying the products to the

                                                                customers within the mentioned time and the product is transferred to the domestic customers

                                                                by the road transportation and overseas customers by means of ships

                                                                Marketing Channels

                                                                Marketing channel decisions are among the most critical decisions facing marketing The

                                                                channels chosen intimately affect all other marketing decisions

                                                                As the company is a manufacturing concern it undertakes the following type of marketing

                                                                channels

                                                                The company gets order directly from its customers and it directly delivers the finished

                                                                products to its customers as it has producer-customer type of marketing channel

                                                                Marketing Strategies

                                                                Usually the Company follows the following marketing strategies

                                                                Quick delivery

                                                                Better quality

                                                                Service after sales

                                                                47

                                                                CUSTOMERS

                                                                COMPANY

                                                                Marketing Segmentation

                                                                Market segmentation means dividing the market into different segments or sectors In this

                                                                company market segmentation is made on the basis of components

                                                                Packaging

                                                                Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                are packed in the boxes

                                                                Handling of customer complaints

                                                                The details of customersrsquo complaints corrective action taken etc shall be

                                                                recorded on corrective action report and a copy shall be sent to the customer

                                                                Whenever possible customer confirmation is obtained

                                                                Managing Director shall forward the same to the Manager-Quality control for the

                                                                investigation

                                                                Based on the result of investigation the complaints are bifurcated as Genuine

                                                                Casual complaints

                                                                All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                preventive action is taken recorded and given to the concerned department for

                                                                further action

                                                                All casual complaints from the customer are informed accordingly

                                                                The managing director shall receive complaints from the customers A complaint

                                                                number is allotted and an acknowledgement is sent to customers

                                                                Records

                                                                The following records shall be maintained by marketing department

                                                                1 Enquiries and Quotation

                                                                2 Purchase orders from customer and its Amendments

                                                                3 Verbal order

                                                                4 Order Acceptance

                                                                5 Delivery challen cum Invoice

                                                                48

                                                                Finance Department

                                                                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                pool of funds These funds come from a variety of sources investors or shareholders

                                                                creditors who lend in money and past earnings retained in business Funds provided from

                                                                these sources are committed to a number of uses Fixed assets used in production of a product

                                                                or service inventory used in production of marketable goods cash and securities used for

                                                                transaction and liquidity purposes

                                                                The sales of the company are accompanied with sales bills which are generated from

                                                                computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                document is sent through Bank for payment

                                                                The export sales are against payment through Bank with a credit period of 45 days from the

                                                                date of shipment

                                                                The purchase of raw materials component parts and consumables are affected against a credit

                                                                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                day of the month irrespective of the material receipt date

                                                                Department Structure

                                                                DIRECTOR COMMERCIAL

                                                                FINANCE MANAGER

                                                                CASHIER STENO TYPIST

                                                                The main functions of Finance Department are as follows

                                                                1 Making the payment as salary to the employees

                                                                2 Meeting the manufacturing expenses of the organization

                                                                3 Preparing financial statement of the organization

                                                                4 Maintaining the liquidity position of the company

                                                                5 Helping the management in taking financial decision

                                                                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                7 Making payments to the suppliers

                                                                8 Receiving receipts from the customers

                                                                49

                                                                Accounting Procedure

                                                                The company follows cash and credit basis of accounting of its income and expenditures

                                                                The income of the company is fo0rm sale of castings development of patterns for new items

                                                                and by sale of bye products The major expenditures are power charges manufacturing

                                                                expense labour raw materials and consumable spares administrative and selling expense

                                                                interest

                                                                The following are the books and records maintained by cerebra integrated technologies

                                                                Limited

                                                                Subsidiary BooksRecords

                                                                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                the material by store and counter signed by the quality Assurance Department the necessary

                                                                entries are made in the registrar

                                                                Customer RegisterBill Register

                                                                This register is maintained to keep track of the sales made to each and individual customer

                                                                The follows are maintained customer wise and the detail of invoice number and date and

                                                                value with cumulative value is maintained in the register This register also helps to make

                                                                follow up for payment The entries in the register are made immediately after the invoice is

                                                                generated from the computer

                                                                The receipt of payment against each customer and invoice is also entered in the register to

                                                                enable to know the balance outstanding customer wise

                                                                Salary advance register

                                                                This register is maintained to know the advance outstanding employee wise Immediately

                                                                after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                of advance through slips the entries are made in this register to know the exact balances of

                                                                advance employee wise

                                                                50

                                                                Customer Rejection Register

                                                                This register is maintained to keep track of customer rejection of castings

                                                                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                rejection register where in the details of rejection via invoice number grade quantity and

                                                                weight value excise duty sales tax and forwarding are made

                                                                Books of Accounts

                                                                Petty Cash Book

                                                                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                the Director and then necessary entries are made in the books through computer

                                                                The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                received from whom amount in words and figures If the payment is made above Rs500-

                                                                necessary signatures should be taken on affixing rupee one revenue stamp

                                                                Bank book

                                                                Since the company has availed cash credit and bill discounting facility from bank two

                                                                separate bank books for cash credit and bill discounting are maintained

                                                                The receipt of payment through chequedemand draft and payment through chequedemand

                                                                draft is maintained in the register The balance of the book should tally with the balance in

                                                                the books of accounts maintained in a computer

                                                                In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                the over draw amount against the discounted bills necessary credit entries are made in the

                                                                register to arrive at the actual balance against the sanctioned working capital

                                                                51

                                                                General ledger

                                                                This ledger gives the details of transactions effected by the company at any point of time The

                                                                receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                to know the actual balance of each account The trail balance and receipt and payment are

                                                                made at each month end which should necessarily tally The profit and loss account is also

                                                                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                yearly or yearly

                                                                Inventory management

                                                                Inventories constitute the most significant part of current assets of a majority of companies

                                                                in India Inventories are stock of the product a company is manufacturing for sale and

                                                                components that make up the product The various forms in which inventories exist in a

                                                                manufacturing company are raw materials work in progress and finished goods

                                                                A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                no raw material and work in progress inventory

                                                                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                of inventory control technique which is popularly known as FIFO method In this method

                                                                raw material which bought first will be sent to the production department first

                                                                Cost of production

                                                                The following items determine the cost of production of the product

                                                                Price of raw materials

                                                                Labour costs

                                                                Other production costs

                                                                Market condition

                                                                52

                                                                Mode of Payment

                                                                1 Advance Payment

                                                                The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                2 Credit

                                                                The firm gives credit facility to its old customers which is secured by the following

                                                                - Invoice performance credit

                                                                - Letter of credit

                                                                53

                                                                CERBRA INTEGRATED

                                                                TECHNOLOGIES LIMITED

                                                                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                54

                                                                Particulars 30-9-2010 30-9-2009

                                                                INCOME

                                                                Sales amp Services 588808535 503398844

                                                                Other Income 8458654 1291991

                                                                TOTAL 597267189 504690834

                                                                EXPENDITURE

                                                                Materials 565924569 471247636

                                                                Manufacturing amp Administration Expenses 15640011 16247496

                                                                Marketing Expenses 249660 127791

                                                                Interestamp Financial Charges 248640 382737

                                                                Depreciation 1588627 2055635

                                                                TOTAL 583651507 490061295

                                                                Profit Before Extraordinary Items 13615681 14629539

                                                                Profit [loss] Before Taxation 13615681 14629539

                                                                Provision for Taxation

                                                                MAT 2524347 (1894)

                                                                Profit[loss] after tax transferred to balance 11091334 14631433

                                                                Sheet

                                                                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                55

                                                                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                Sources of funds

                                                                Share Holderrsquos Funds 159555820 150740820

                                                                Share Application Money 29211000 5643501

                                                                Reserves amp Surplus 242157224 242157224

                                                                Minority interest 334875 ------

                                                                Grand Total 431258919 398541545

                                                                Application of funds

                                                                Fixed Assets

                                                                Gross Block 46078186 46259057

                                                                Less Depreciation 28342562 26103945

                                                                Net Block 17735625 20155113

                                                                Deferred Tax Assets 63249 ----

                                                                Investment cost 2000 2000

                                                                Current Assets Loans amp Advances

                                                                Sundry Debtors 318650954 337538013

                                                                Cash amp Bank Balance 12439646 9113641

                                                                Loans amp Advances 114671053 45651808

                                                                445761654 392303462

                                                                Less Current Liabilities amp Provisions

                                                                Current Liabilities 293343081 290079690

                                                                Provisions 2810681 1999

                                                                Net Current Assets 149607892 102221773

                                                                Profit amp loss Account 263850154 276162659

                                                                Grand Total 431258919 398541545

                                                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                late 1970s to help managers address the difficulties of change The model shows that

                                                                organizational immune systems and the many interconnected variables involved make change

                                                                complex and that an effective change effort must address many of these issues

                                                                simultaneously This is often a daunting managerial challenge

                                                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                (subordinate goals) Skill

                                                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                Richard defines that it was because of these factors the Japanese companies excelled over

                                                                American firms A very important feature of this Model is that McKinsey consultants in their

                                                                studies of several firms have extensively tested it

                                                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                major premise of the model is that many performances related issues are rooted among the 7

                                                                factors outlines This study is important from a strategic marketing Organizational

                                                                performances related issues are rooted among the 7 factors outlines These 7s are

                                                                interconnected aligned and working together in high performing organizations

                                                                56

                                                                Structure

                                                                The organizational structure of the company is based on the functional departments and the

                                                                decision taken from top-level management of the company For analyzing and for taking

                                                                decision the top management will consult the functional managers performance of various

                                                                tasks in departments will be assigned to its functional head

                                                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                associated information that shows who reports to whom and how tasks are both divided up and

                                                                integrated

                                                                Skill

                                                                Usually in a foundry Industry two types of skills are required They are as follows

                                                                1 Administrative skills

                                                                2 Technical skills

                                                                Administrative Skills

                                                                Administrative skills are those skills which are very much necessary for office staff It

                                                                involves managing the resources of the organization Cerebra integrated technologies limited

                                                                is doing everything to impart these skills in its employees When the candidate is selected he

                                                                will be given an on-the-job training for about 1 year and also training in each department to

                                                                make the candidate familiar with the organization Every month a training program will be

                                                                conducted wherein personalities having expertise in various fields give lectures

                                                                Technical Skills

                                                                Technical skills are those skills which are directly concerned with the production Shop-

                                                                floor employees are expected to possess these skills to carry out the production activity

                                                                smoothly

                                                                In Cerebra integrated technologies limited they give more importance to technical

                                                                knowledge than educational qualification

                                                                57

                                                                Different training programs are conducted to impart technical skills among employees When

                                                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                the company gets its employees trained by external training agencies Guest lectures are

                                                                arranged once in a month to help the employees update their knowledge with the industry

                                                                level

                                                                Cerebra integrated technologies limited continuously monitors the performance of the

                                                                employees of various departments and identifies the training needs to be given for employees

                                                                and for enhancing the skills of the employees

                                                                Style

                                                                The company follows a centralized system of decision-making Only the top management

                                                                takes the decisions and the suggestions of the lower level employees are taken into

                                                                consideration

                                                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                purchasing activity as the parameter When the raw materials for production are out of stock

                                                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                approach

                                                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                comes to decision making Only the persons who are in higher authority take decisions about

                                                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                management For eg While taking decisions regarding purchase only the MD and Director

                                                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                material and tenders The higher authorities do everything There is no participative

                                                                approach and most of the employees have no or very little knowledge about all the aspects of

                                                                the companyrsquos administration

                                                                58

                                                                Strategy

                                                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                followed by systematic action and allocation of resources to achieve corporate goals

                                                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                competition through its quality products with reasonable price To price their products

                                                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                waste elimination

                                                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                advance before starting production activity By using the good quality of raw materials the

                                                                company can produce quality output without any damages or cracks in the castings Thus

                                                                reducing the wastage

                                                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                Ie by carrying out the production activity according to the procedure and under watchful

                                                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                commit any wrongdoing

                                                                Staff

                                                                Responsibility and Authority

                                                                The company has defined responsibilities and authorities in order to facilitate effective

                                                                implementation of quality management and these are communicated to relevant persons in

                                                                the organization

                                                                59

                                                                Managing Director

                                                                Responsibility

                                                                1 Overall control of the company

                                                                2 Ultimate responsibility for product quality

                                                                3 Responsibility for customer satisfaction

                                                                4 Responsibility for marketing

                                                                5 New product development and process improvement

                                                                6 Growth and profit

                                                                Authority

                                                                1 Approve quality assurance manual

                                                                2 Interact with customers

                                                                3 Approve capital goods

                                                                4 Release the product whenever there is ambiguity

                                                                5 Disposal of non-conforming products

                                                                6 Sign cheque

                                                                Director (Commercial)

                                                                Responsibility

                                                                1 Responsible for purchasing and supplier development

                                                                2 Financial management including cash flow management

                                                                3 Responsible for storersquos management

                                                                4 Administration and personnel management

                                                                5 Functions of managing director in his absence

                                                                Authority

                                                                1 Sign the purchase order

                                                                2 Sign cheques

                                                                3 Prepare the yearly budget and follow up

                                                                4 Interact with statutory bodies and maintain records

                                                                60

                                                                Works Manager

                                                                Responsibility

                                                                1 Overall responsibility for production planning and control

                                                                2 Overall responsibility for pattern equipment and product quality

                                                                3 Safety and house-keeping of entire company

                                                                4 Upkeep of all equipment

                                                                5 Process improvement and productivity

                                                                6 Training of production and quality control personnel

                                                                7 Upkeep of relevant records

                                                                Authority

                                                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                reaching customer on time

                                                                2 Introduce new production methodsmaterial to improve productivity and quality

                                                                Manager Maintenance

                                                                Responsibility

                                                                1 Monitor and control the activity of the administration office

                                                                2 Upkeep of statutory records

                                                                3 Make payment to suppliers on due date

                                                                4 Housekeeping in respective areas

                                                                Authority

                                                                1 Prepare and send chequesDDrsquos

                                                                61

                                                                Manager Accounts

                                                                Responsibility

                                                                1 Account all the vouchers and bills after acceptance from stores

                                                                2 Maintain books of accounts

                                                                3 Update all the accounts regularly

                                                                4 Prepare financial statement at defined intervals

                                                                5 Update the salary advance register

                                                                6 Housekeeping in respective areas

                                                                Authority

                                                                1 Enter accounts data into the computer

                                                                2 Raise debitcredit notes

                                                                3 Issue stamped receipts for the payment received

                                                                Assistant Manager Quality Control

                                                                Responsibility

                                                                1 NDT inspection

                                                                2 Inspection of castings in first second and final stage

                                                                3 Upkeep of related records

                                                                4 Housekeeping in respective department

                                                                Authority

                                                                1 Authorized to inspect and release the product for next stages

                                                                62

                                                                Assistant Manager of Quality Assurance

                                                                Responsibility

                                                                1 Incoming and in-process inspection

                                                                2 Overall responsibility of calibration of EMTE

                                                                3 Training of quality assurance personnel

                                                                Authority

                                                                1 Accept the product at inward good stage

                                                                2 Approve the liquid metal before pouring

                                                                Chemist

                                                                Responsibility

                                                                1 Charge calculation

                                                                2 Inspection of incoming materials

                                                                3 Mechanical testing

                                                                4 Housekeeping in the related areas

                                                                Authority

                                                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                Manager

                                                                63

                                                                Marketing and Administration Officer

                                                                Responsibility

                                                                1 Delivery challan cum invoice preparation with its related activities

                                                                2 Central excise formalities and related activities

                                                                3 Cash handling

                                                                4 Upkeep and maintenance of the following records

                                                                Authority

                                                                1 Purchase stationery

                                                                2 Co-ordinate with central excise department on behalf of the company

                                                                Supervisory Moulding

                                                                Responsibility

                                                                1 Allocate the work for the workers based on planning

                                                                2 Arrangements for production of moulding core as per planning and documented

                                                                procedures

                                                                3 Inspection of pattern and core box before and while production

                                                                4 Ensure correct mixing of sand as per procedure

                                                                5 To maintain a clean and neat working environment

                                                                Authority

                                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                                Supervisor Maintenance

                                                                Responsibility

                                                                1 General house-keeping in all area

                                                                2 Attending machine break down

                                                                3 Arrangement for lining preparation

                                                                64

                                                                Authority

                                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                consent with the directors

                                                                Supervisor Inspection

                                                                Responsibility

                                                                1 Inspection of castings in all stores

                                                                2 Final clearance of castings before dispatch

                                                                Authority

                                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                Purchase Officer

                                                                Responsibility

                                                                1 Local purchase

                                                                2 Cash purchase

                                                                3 Out station purchase follow up as and when assigned

                                                                4 Attending bank work

                                                                Authority

                                                                1 Authorized to procure material from approved supplier in consent with Director

                                                                (commercial)

                                                                65

                                                                Cashier Steno cum Typist

                                                                Responsibility

                                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                2 To prepare letterspayment reminders at defined intervals

                                                                3 To maintain petty cash book daily

                                                                Authority

                                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                2 Procure postal stamps and revenue stamps for office use

                                                                The responsibilities and authorities of Management Representatives include the following

                                                                a) Coordinating for the implementation and maintenance of the quality management

                                                                system with other head of the departments in the company

                                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                documented procedures detailed procedures and process maps

                                                                c) Reporting to management on the performance of the quality management including

                                                                needs for improvement through management review meetings

                                                                d) Ensuring awareness of customer requirements throughout the organization

                                                                System

                                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                quality control systems performance measurement systems order execution systems

                                                                Inventory control systems etc

                                                                Inventory Control System

                                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                                components that make up the product The various forms in which inventories exist in a

                                                                manufacturing company are raw materials work in progress and finished goods

                                                                66

                                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                no raw material and work in progress inventory

                                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                                materials which bought first will be sent to the production department first The inventory

                                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                                required to meet the production for the next one month If the stock of raw materials is not

                                                                enough to meet the production level then it places an order for the raw materials that too one

                                                                month in advance so that the production will not be affected even in case of any

                                                                uncertainties

                                                                Order Execution System

                                                                The company receives the purchase order from its customer The purchase order may be in

                                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                review of contract

                                                                The following are the various steps taken by the organization to execute a purchase order

                                                                from a customer

                                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                issued to the Managing Director for study

                                                                2 Managing Director shall study the technical and commercial requirements with

                                                                respect to the following

                                                                Technical

                                                                a Normalwitness pouring

                                                                b Third party inspection

                                                                67

                                                                c NDT requirements

                                                                d Acid Picking requirements

                                                                e Previous history of the product available in computer

                                                                Commercial

                                                                a Rate

                                                                b Delivery period

                                                                c Mode of Dispatch

                                                                d Mode of Payment

                                                                e Payment terms

                                                                f KSTCST Number of customer

                                                                g Dispatch destination address and mode of dispatch

                                                                h One copy is sent to customer

                                                                i One copy is filled to customer wise along with purchase order

                                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                regarding technical delivery and commercial conditions

                                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                in computer

                                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                                accordingly

                                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                                grade and rate and delivery date

                                                                7 After the same is cleared by the Managing Director

                                                                8 The concerned production department shall have an access to order acceptance from

                                                                computer

                                                                9 The production department will go for producing the products as per the requirement of the

                                                                customer

                                                                10 The dispatch section will send the products to the customer as per their requirement

                                                                68

                                                                Shared value

                                                                Shared values include the core values which are the essential guiding principles doctrines

                                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                and the values it will uphold in determining corporate destiny

                                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                                follows

                                                                1 Mission

                                                                2 Corporate Objectives

                                                                Serve the community around through welfare schemes

                                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                                activities Like providing the necessities for the local schools and giving donations to

                                                                charitable institutes

                                                                To become a Global entity for the supply of finished Cast components in wide range

                                                                of materials with highly committed and socially responsible employees

                                                                The company in order to become a global entity with highly committed and socially

                                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                                to handle any complex job To make the employees skilful the company is organizing

                                                                training programs regularly The company is taking measures to create social

                                                                awareness among its employees

                                                                Strive towards making work environment safe and environment friendly

                                                                To make the working environment safe for the employees the company has provided

                                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                is also taking measures to minimize the harm to the environment by recycling the

                                                                sand and using it again for casting purpose

                                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                and supply products of high quality to the complete satisfaction of each and every

                                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                products There by achieving a sense of satisfaction among its customers The

                                                                employees are made to perform the work with due concern to the quality of the

                                                                69

                                                                products Through its quality products the company wants to achieve leadership in

                                                                market as reputed and reliable supplies

                                                                Endeavoring to fulfill social responsibilities

                                                                The company in order to fulfill its social responsibility has undertaken many

                                                                community development projects which include donations to charitable institutions

                                                                and providing necessities for local schools etc besides the company has a huge

                                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                                on the environment

                                                                The company is committed to the following

                                                                Continual prevention of pollution reduction of waste and consumption of

                                                                resources in all its operations

                                                                Promote environmental awareness among all employees and ensure their

                                                                participation in implementing this environmental policy at their place of work

                                                                SWOT ANALYSIS

                                                                70

                                                                A scan of the internal and external environment is an important part of the strategic planning

                                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                Strength

                                                                71

                                                                1 Easy and timely availability of raw material

                                                                2 The company is having expertise Human resource

                                                                3 The company has equipped with latest technology

                                                                4 The company has good machines for manufacturing purpose

                                                                5 The company protects employees by giving safety equipments

                                                                Weakness

                                                                1 Lack of education among the workers in the lower cadre

                                                                2 They have not given the additional facilities like cab facilities etc

                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                customer orders

                                                                4 Lack of space inside the production department

                                                                5 The company more depends on the casual workforce in its production

                                                                Opportunities

                                                                72

                                                                1 The company can expand its business in Europe which is a potential market for

                                                                industrial machines

                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                markets

                                                                3 Presence of auto majors in the region especially in south India

                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                quality of goods effectively and more efficiently

                                                                Threats

                                                                1 Pollution control norms laid by the government are getting stringent

                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                With its cheap products they can kill domestic industries

                                                                3 Labour incentive

                                                                4 Expensive transportation cost

                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                exhausted

                                                                FINDING AND CONCLUSION

                                                                73

                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                FINDINGS

                                                                The organization is not success in both domestic and export market to meet their

                                                                demand

                                                                The company is not providing proper training to their employees

                                                                The company is financially sound

                                                                Rising cost of raw materials

                                                                Products processing facilities are not enough

                                                                They should make more advertisements

                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                pureness

                                                                CONCLUSION

                                                                74

                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                strengthen their employees and also to improve the quality of life their employees

                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                round improvement is production sales and profitability

                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                LEARNING EXPERIENCE

                                                                75

                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                However after implant training I have felt empowered with confidence to understand

                                                                different management concepts in a pragmatic manner

                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                MBA I also came across real problems faced by organization in technology human

                                                                resources etc and the way in which the management tackled those problems

                                                                During this implant training I realized that management is a backbone of every organization

                                                                and without which every activity of organization will go haywire

                                                                I came to know the importance of Management Information System [MIS] in the

                                                                organization and how it assists the management in every aspect of its business and how it

                                                                helps the management in the process of decision-making

                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                the organization and how we should communicate on different channels and with different

                                                                grades of peoples

                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                finance department I came to know the importance of finance department and I came to

                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                regulation policies and procedures of the company and to what extent employees are

                                                                following the rules and regulation laid down by the management I came to know about the

                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                regulation of the company

                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                support and team spirit

                                                                76

                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                individual effort in organization In addition importance of human relations was known

                                                                which helps the management getting the things done through its employees

                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                help in my career It is about the working environment about dealing with the employees

                                                                about the attitude required to sustain in an organization and so on

                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                continuous guidance to make this project work successful

                                                                77

                                                                BIBLIOGRAPHY

                                                                The companyrsquos Reports are

                                                                Quality Assurance Report

                                                                Production Report

                                                                Finance department Report

                                                                Marketing department Report

                                                                WEBSITE

                                                                wwwcerebracomputerscom

                                                                wwwwikipediacom

                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                TEXT BOOKS

                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                Edition) Pearson Education

                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                Methods (8th Edition) Tata McGraw Hill

                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                Edition) Tata McGraw-Hill

                                                                BOOKS

                                                                Company Magazines

                                                                Hand books Catalogue Journals amp Reports

                                                                78

                                                                • The future of any Company depends on its ability to-
                                                                • Responsibility and Authority
                                                                • Managing Director
                                                                • Responsibility
                                                                • Authority
                                                                • Director (Commercial)
                                                                • Responsibility
                                                                • Authority
                                                                • Manager Accounts
                                                                • Responsibility
                                                                • Authority
                                                                • Assistant Manager of Quality Assurance
                                                                • Responsibility
                                                                • Authority
                                                                • Supervisory Moulding
                                                                • Responsibility
                                                                • Authority
                                                                • Supervisor Maintenance
                                                                • Responsibility

                                                                  Cerebra specialize in the outsourced product development application software development

                                                                  and offshore software outsourcing services in the enterprise and mobility areas We work

                                                                  specifically on mobile platforms to develop domain specific solutions Cerebra offers Product

                                                                  enhancement into the wireless and enterprise domains

                                                                  bull Setting up a dedicated off-shore development center

                                                                  bull Offshore product development services

                                                                  bull Cerebra has Domain expertise ndash retail logistics healthcare and education

                                                                  bull SCM CRM Enterprise integration

                                                                  We provide solutions for a dynamic environment where business and technology strategies

                                                                  converge Our approach focuses on new ways of combining IT innovation in existing

                                                                  business framework and also to leverage the clients existing IT infrastructure The activities

                                                                  under this area of offerings are

                                                                  bull Mobile Strategy formation

                                                                  bull Infrastructure Design

                                                                  bull Application Development

                                                                  bull Data Synchronization

                                                                  bull Enterprise Intranet on the move

                                                                  Cerebra provides the solutions on various platforms like Windows mobile Symbian

                                                                  Android Blackberry and iPhoneiPad and has demonstrable prototypes ready Some of our

                                                                  solutions

                                                                  bull LBS for content distribution

                                                                  bull Logistics ndash last mile delivery

                                                                  bull Bluetooth based content and coupon management

                                                                  bull SCMCRM for retail houses including a mobileweb based POS

                                                                  bull on field Sales and Support

                                                                  bull RFIDBarcode integration for asset and inventory tracking

                                                                  Achievements amp Awards

                                                                  33

                                                                  The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                                  14000 for pollution standard

                                                                  ORGANISATIONAL STRUCTURE

                                                                  34

                                                                  An organizational structure defines how job tasks are formally divided grouped amp co-

                                                                  ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                                  complete Picture about the organization The structure of an organization plays a significant

                                                                  role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                                  smooth intertwining of employees amp communication systems The organization adopts

                                                                  different structural pattern at different stages of its lifecycle The form of an organization that

                                                                  is evident in the way divisions departments functions amp people link together amp interact

                                                                  Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                                  may be represented by an organization chart The complexityrsquos structure is often proportional

                                                                  to its size amp its geographic dispersal The traditional organization structure for many

                                                                  businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                                  BASIC ORGANIZATION STUCTURE

                                                                  An organization is a social entity composed of two or more persons who work together

                                                                  towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                                  essential that a formal structure of reporting amp control be established among the different

                                                                  members of organizationhelliphellip

                                                                  35

                                                                  ORGANISATION CHART

                                                                  CHAIRMAN

                                                                  The above organization structure shows the following points

                                                                  36

                                                                  BOARD OF DIRECTORS

                                                                  MANAGING DIRECTOR

                                                                  EXECUTIVE DIRECTOR

                                                                  DYGENRAL MANAGER

                                                                  MANAGER-PERSONNAL amp ADMINISTRATION

                                                                  MANAGER- PRODUCTION MAINTENANCE

                                                                  MANAGER- DESIGNQC TRANSPORT

                                                                  MANAGER PROJECT SECURITY amp VIGILANCE

                                                                  MANAGER- PURCHASE STORES COMPUTER VACANT

                                                                  MANAGER MARKETING

                                                                  FINANCE MANAGER IC

                                                                  DYMANAGER TPS

                                                                  DYMANAGER QCTESTING

                                                                  ASSTENGINEER- PURCHASE amp STORES

                                                                  ASSTENGINEER- MAINTENANCETRANSPORT

                                                                  ASSTENGINEER-TPS

                                                                  ASSTENGINEER-TPSWINDING

                                                                  ASSTENGINEER- QUALITY CONTROL

                                                                  ASSTENGINEER- QUALITY CONTROL

                                                                  1) Hierarchy relationship between different department members

                                                                  2) Participative management

                                                                  3) Cooperative work culture

                                                                  4) Standardized of polices

                                                                  5) Decentralized decision making system provided that some exceptions-

                                                                  Valuable amp economical decisions are taken by top level management only So it is

                                                                  centralized decision making

                                                                  In all major decisions will be taken from board of directors they have full control over the

                                                                  administration they will control the executive and general managers these board of directors

                                                                  are selected by SAIL But the general manager of will have full control over the deputy

                                                                  managers of project HRD production and material departments

                                                                  These deputy managers will have full control over their respective area and they have a right

                                                                  to take minor decisions regarding over their respective area

                                                                  37

                                                                  FUNCTIONAL AREAS

                                                                  PRODUCTION DEPARTMENT

                                                                  HUMAN RESOURCES DEPARTMENT

                                                                  MARKETING DEPARTMENT

                                                                  FINANCE DEPARTMENT

                                                                  Production Department

                                                                  Production department performs the function of producing finished goods from the basic raw

                                                                  materials The manufacturing is headed by a group head whose main objective is to plan

                                                                  execute co-ordinate and control all production activities with available resources inputs

                                                                  equipment and facilities

                                                                  Objectives

                                                                  1 To ensure direct and co-ordinate the activities

                                                                  2 To ensure Quality Output

                                                                  The Main functions of this Department are as follows

                                                                  1 Procure the Raw materials

                                                                  2 Store the Raw materials which are procured

                                                                  3 Process the raw materials which are procured in the production and to turn them into

                                                                  finished goods

                                                                  4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                  round the year

                                                                  38

                                                                  DIRECTOR

                                                                  PERSONNEL MANAGER

                                                                  Human Resource Department

                                                                  The personnel department is one of the most important functional departments in every

                                                                  organization Only with the help this department the organization can make efficient use of

                                                                  the available work force for providing the desired product to the customer with desired

                                                                  quality and reasonable price at the right time

                                                                  Department Structure

                                                                  The Personnel Manager is responsible for carrying out all the personnel management work

                                                                  like recruitment selection training performance appraisal promotion wages and salary

                                                                  employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                  from the Managing Director whenever necessary

                                                                  The future of any Company depends on its ability to-

                                                                  Train and upgrade skill sets of its employees

                                                                  Extract and retain talent

                                                                  Robust performance appraisal and reward system

                                                                  Manage and full fill expectations

                                                                  Evolve performance parameters with respect to key result areas

                                                                  39

                                                                  HUMAN RESOURCE DEVELOPMENT

                                                                  Resource is any means of supply which can be drawn on when necessary To develop means

                                                                  to grow mature and make progress in the desired direction Developing a human being in to

                                                                  a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                  cleverness talent and ability

                                                                  Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                  by which the employees of an organization are helped in planned and continuous manner to

                                                                  acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                  their present functions or expected future voles

                                                                  HRD is a process which is geared towards developing the general enabling capabilities of

                                                                  employees as individuals so that they can discover and exploit their own inner potential for

                                                                  their own and or organization development purposes HRD strives to develop an

                                                                  organizational culture where superior subordinate relationships team different sub units are

                                                                  strong and contribute to the organizational health dynamisms and pride of employees

                                                                  Training programs are as follows

                                                                  FRESH ENTRANTS

                                                                  Induction and orientation

                                                                  COMPETENCE ENHANCEMENT

                                                                  Technical

                                                                  Multi skill training

                                                                  Managerial

                                                                  SPECIFIC AREA

                                                                  Safety

                                                                  Environment

                                                                  Cost control and deduction

                                                                  Quality

                                                                  EXTERNAL TRAINING

                                                                  OTHER AREAS

                                                                  Hindi training

                                                                  40

                                                                  GOALS OF HRD

                                                                  Development of individual capacity

                                                                  Development of competitive in relations job being performed

                                                                  Development of corporate approach

                                                                  Development interpersonal relationship

                                                                  Development of overall organization culture

                                                                  Role of HRD

                                                                  Human resources planning

                                                                  Human resources accounting

                                                                  Human resources allocation and role planning

                                                                  Human resources training and development

                                                                  Human resources maintenance

                                                                  Climate development of HRD

                                                                  Activities of HRD

                                                                  Training need identification

                                                                  Training needs assessment

                                                                  Training needs justification

                                                                  Budgeting and controlling of cost

                                                                  Selection of learning process

                                                                  Planning designing conducting the training procedure

                                                                  Evolution of program through the trainee and feedback records

                                                                  41

                                                                  Training Objectives

                                                                  To help the trainee

                                                                  To improve knowledge skill attitude amp performance

                                                                  To develop competence to increase productivity

                                                                  To prepare for greater responsibility

                                                                  To improve interpersonal relationship

                                                                  To equip with modern tools amp techniques of to harness best of the human resources

                                                                  and maintains industrial harmony

                                                                  Modern how to develop self and his subordinates

                                                                  Recruitment sources

                                                                  This company considers both internal and external sources for recruitment Internal sources

                                                                  include the employees who are already on the payroll Whenever any vacancy occurs

                                                                  somebody within the organization with necessary qualification is promoted to that job

                                                                  External sources are obtained by giving advertisements in state and local newspapers

                                                                  Recruitment

                                                                  It is the process of searching for prospective employees and stimulating them to apply for

                                                                  jobs in the organization so that the right person for accomplishing organization and

                                                                  departmental objectives will fill up organization vacancies

                                                                  In order to ensure that the right type of persons are available to the concern in the right

                                                                  number at the right place the following steps are taken

                                                                  The candidate will be given an application form through which the Personnel Manager can

                                                                  come to know about the candidate with respect to the following

                                                                  Educational qualification

                                                                  Experience

                                                                  Skills possessed by the candidate

                                                                  Salary expecting

                                                                  42

                                                                  Screening of Applications

                                                                  Interview

                                                                  Physical Examination

                                                                  Placement

                                                                  Selection

                                                                  The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                  for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                  most suitably perform the given job

                                                                  The selection procedure is essentially a series of steps through which additional information

                                                                  is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                  compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                  candidates

                                                                  The selection procedure followed by the company is as follows

                                                                  Training and Development

                                                                  The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                  follows

                                                                  Job rotation

                                                                  Coaching

                                                                  Job instruction

                                                                  Committee assignments

                                                                  43

                                                                  After the selection of candidates the candidates will be given on-the-job training in an

                                                                  organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                  requirement of the company then the candidate is selected as an employee for the company

                                                                  This period of 1 year is known as the probationary period for the candidate When the

                                                                  performance of the candidate is unsatisfactory then the company will provide further training

                                                                  to the candidate to make him fully equipped to work in the organization

                                                                  Safety of the Employees

                                                                  1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                  2 Safety uniform will be given to every shop floor employees

                                                                  3 Pairs of uniform will be given once in a year

                                                                  4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                  group insurance as well

                                                                  5 Every employee in the organization will be medically examined once a year

                                                                  Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                  1st shift-----------------------------6am to 2pm

                                                                  2nd shift----------------------------2pm to 10pm

                                                                  Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                  Wages

                                                                  Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                  contract to his worker for the services rendered by him

                                                                  In this company the wages are fixed according to the government norms At the time of

                                                                  appointment the company fixes the wages which is higher than the government norms After

                                                                  a certain period the wages will be fixed according to the experience of the worker

                                                                  44

                                                                  Absenteeism

                                                                  An absentee is a person who habitually stays away from the job There are several causes for

                                                                  absenteeism which are as follows

                                                                  Maladjustment with the working condition

                                                                  Industrial fatigue

                                                                  Alcoholism

                                                                  Low level of wages

                                                                  Family problems

                                                                  Unhealthy working conditions

                                                                  Unsound personnel policies

                                                                  The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                  absent show cause notice is given If the absence is continued by the worker maximum

                                                                  three-show cause notices are given If the absence is continued then the company will issue a

                                                                  charge sheet If the absence is further continued the management conducts an in-house

                                                                  enquiry During the enquiry the management decides as to whether the worker should

                                                                  continue in his job or not

                                                                  Performance appraisal

                                                                  Production head or Works Manager will give the questionnaire to the employees working in

                                                                  the production department and based on their answers for the questions the ranking will be

                                                                  given for each worker and depending upon the rank the worker will be put in the certain

                                                                  position

                                                                  If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                  They will tell him his weakness and strengths in the particular field and motivate him to

                                                                  achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                  45

                                                                  Promotion

                                                                  In this company the promotion is given based on seniority-cum-merit The management will

                                                                  also take the following considerations while promoting an employee

                                                                  Behavior of the worker

                                                                  Attendance of the worker

                                                                  Efficiency of the worker

                                                                  46

                                                                  Marketing Department

                                                                  The marketing department performs marketing activity by supplying the products to the

                                                                  customers within the mentioned time and the product is transferred to the domestic customers

                                                                  by the road transportation and overseas customers by means of ships

                                                                  Marketing Channels

                                                                  Marketing channel decisions are among the most critical decisions facing marketing The

                                                                  channels chosen intimately affect all other marketing decisions

                                                                  As the company is a manufacturing concern it undertakes the following type of marketing

                                                                  channels

                                                                  The company gets order directly from its customers and it directly delivers the finished

                                                                  products to its customers as it has producer-customer type of marketing channel

                                                                  Marketing Strategies

                                                                  Usually the Company follows the following marketing strategies

                                                                  Quick delivery

                                                                  Better quality

                                                                  Service after sales

                                                                  47

                                                                  CUSTOMERS

                                                                  COMPANY

                                                                  Marketing Segmentation

                                                                  Market segmentation means dividing the market into different segments or sectors In this

                                                                  company market segmentation is made on the basis of components

                                                                  Packaging

                                                                  Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                  which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                  are packed in the boxes

                                                                  Handling of customer complaints

                                                                  The details of customersrsquo complaints corrective action taken etc shall be

                                                                  recorded on corrective action report and a copy shall be sent to the customer

                                                                  Whenever possible customer confirmation is obtained

                                                                  Managing Director shall forward the same to the Manager-Quality control for the

                                                                  investigation

                                                                  Based on the result of investigation the complaints are bifurcated as Genuine

                                                                  Casual complaints

                                                                  All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                  preventive action is taken recorded and given to the concerned department for

                                                                  further action

                                                                  All casual complaints from the customer are informed accordingly

                                                                  The managing director shall receive complaints from the customers A complaint

                                                                  number is allotted and an acknowledgement is sent to customers

                                                                  Records

                                                                  The following records shall be maintained by marketing department

                                                                  1 Enquiries and Quotation

                                                                  2 Purchase orders from customer and its Amendments

                                                                  3 Verbal order

                                                                  4 Order Acceptance

                                                                  5 Delivery challen cum Invoice

                                                                  48

                                                                  Finance Department

                                                                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                  pool of funds These funds come from a variety of sources investors or shareholders

                                                                  creditors who lend in money and past earnings retained in business Funds provided from

                                                                  these sources are committed to a number of uses Fixed assets used in production of a product

                                                                  or service inventory used in production of marketable goods cash and securities used for

                                                                  transaction and liquidity purposes

                                                                  The sales of the company are accompanied with sales bills which are generated from

                                                                  computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                  document is sent through Bank for payment

                                                                  The export sales are against payment through Bank with a credit period of 45 days from the

                                                                  date of shipment

                                                                  The purchase of raw materials component parts and consumables are affected against a credit

                                                                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                  day of the month irrespective of the material receipt date

                                                                  Department Structure

                                                                  DIRECTOR COMMERCIAL

                                                                  FINANCE MANAGER

                                                                  CASHIER STENO TYPIST

                                                                  The main functions of Finance Department are as follows

                                                                  1 Making the payment as salary to the employees

                                                                  2 Meeting the manufacturing expenses of the organization

                                                                  3 Preparing financial statement of the organization

                                                                  4 Maintaining the liquidity position of the company

                                                                  5 Helping the management in taking financial decision

                                                                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                  7 Making payments to the suppliers

                                                                  8 Receiving receipts from the customers

                                                                  49

                                                                  Accounting Procedure

                                                                  The company follows cash and credit basis of accounting of its income and expenditures

                                                                  The income of the company is fo0rm sale of castings development of patterns for new items

                                                                  and by sale of bye products The major expenditures are power charges manufacturing

                                                                  expense labour raw materials and consumable spares administrative and selling expense

                                                                  interest

                                                                  The following are the books and records maintained by cerebra integrated technologies

                                                                  Limited

                                                                  Subsidiary BooksRecords

                                                                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                  the material by store and counter signed by the quality Assurance Department the necessary

                                                                  entries are made in the registrar

                                                                  Customer RegisterBill Register

                                                                  This register is maintained to keep track of the sales made to each and individual customer

                                                                  The follows are maintained customer wise and the detail of invoice number and date and

                                                                  value with cumulative value is maintained in the register This register also helps to make

                                                                  follow up for payment The entries in the register are made immediately after the invoice is

                                                                  generated from the computer

                                                                  The receipt of payment against each customer and invoice is also entered in the register to

                                                                  enable to know the balance outstanding customer wise

                                                                  Salary advance register

                                                                  This register is maintained to know the advance outstanding employee wise Immediately

                                                                  after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                  of advance through slips the entries are made in this register to know the exact balances of

                                                                  advance employee wise

                                                                  50

                                                                  Customer Rejection Register

                                                                  This register is maintained to keep track of customer rejection of castings

                                                                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                  rejection register where in the details of rejection via invoice number grade quantity and

                                                                  weight value excise duty sales tax and forwarding are made

                                                                  Books of Accounts

                                                                  Petty Cash Book

                                                                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                  the Director and then necessary entries are made in the books through computer

                                                                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                  received from whom amount in words and figures If the payment is made above Rs500-

                                                                  necessary signatures should be taken on affixing rupee one revenue stamp

                                                                  Bank book

                                                                  Since the company has availed cash credit and bill discounting facility from bank two

                                                                  separate bank books for cash credit and bill discounting are maintained

                                                                  The receipt of payment through chequedemand draft and payment through chequedemand

                                                                  draft is maintained in the register The balance of the book should tally with the balance in

                                                                  the books of accounts maintained in a computer

                                                                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                  the over draw amount against the discounted bills necessary credit entries are made in the

                                                                  register to arrive at the actual balance against the sanctioned working capital

                                                                  51

                                                                  General ledger

                                                                  This ledger gives the details of transactions effected by the company at any point of time The

                                                                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                  respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                  to know the actual balance of each account The trail balance and receipt and payment are

                                                                  made at each month end which should necessarily tally The profit and loss account is also

                                                                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                  yearly or yearly

                                                                  Inventory management

                                                                  Inventories constitute the most significant part of current assets of a majority of companies

                                                                  in India Inventories are stock of the product a company is manufacturing for sale and

                                                                  components that make up the product The various forms in which inventories exist in a

                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                  While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                  no raw material and work in progress inventory

                                                                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                  of inventory control technique which is popularly known as FIFO method In this method

                                                                  raw material which bought first will be sent to the production department first

                                                                  Cost of production

                                                                  The following items determine the cost of production of the product

                                                                  Price of raw materials

                                                                  Labour costs

                                                                  Other production costs

                                                                  Market condition

                                                                  52

                                                                  Mode of Payment

                                                                  1 Advance Payment

                                                                  The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                  2 Credit

                                                                  The firm gives credit facility to its old customers which is secured by the following

                                                                  - Invoice performance credit

                                                                  - Letter of credit

                                                                  53

                                                                  CERBRA INTEGRATED

                                                                  TECHNOLOGIES LIMITED

                                                                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                  54

                                                                  Particulars 30-9-2010 30-9-2009

                                                                  INCOME

                                                                  Sales amp Services 588808535 503398844

                                                                  Other Income 8458654 1291991

                                                                  TOTAL 597267189 504690834

                                                                  EXPENDITURE

                                                                  Materials 565924569 471247636

                                                                  Manufacturing amp Administration Expenses 15640011 16247496

                                                                  Marketing Expenses 249660 127791

                                                                  Interestamp Financial Charges 248640 382737

                                                                  Depreciation 1588627 2055635

                                                                  TOTAL 583651507 490061295

                                                                  Profit Before Extraordinary Items 13615681 14629539

                                                                  Profit [loss] Before Taxation 13615681 14629539

                                                                  Provision for Taxation

                                                                  MAT 2524347 (1894)

                                                                  Profit[loss] after tax transferred to balance 11091334 14631433

                                                                  Sheet

                                                                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                  55

                                                                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                  Sources of funds

                                                                  Share Holderrsquos Funds 159555820 150740820

                                                                  Share Application Money 29211000 5643501

                                                                  Reserves amp Surplus 242157224 242157224

                                                                  Minority interest 334875 ------

                                                                  Grand Total 431258919 398541545

                                                                  Application of funds

                                                                  Fixed Assets

                                                                  Gross Block 46078186 46259057

                                                                  Less Depreciation 28342562 26103945

                                                                  Net Block 17735625 20155113

                                                                  Deferred Tax Assets 63249 ----

                                                                  Investment cost 2000 2000

                                                                  Current Assets Loans amp Advances

                                                                  Sundry Debtors 318650954 337538013

                                                                  Cash amp Bank Balance 12439646 9113641

                                                                  Loans amp Advances 114671053 45651808

                                                                  445761654 392303462

                                                                  Less Current Liabilities amp Provisions

                                                                  Current Liabilities 293343081 290079690

                                                                  Provisions 2810681 1999

                                                                  Net Current Assets 149607892 102221773

                                                                  Profit amp loss Account 263850154 276162659

                                                                  Grand Total 431258919 398541545

                                                                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                  late 1970s to help managers address the difficulties of change The model shows that

                                                                  organizational immune systems and the many interconnected variables involved make change

                                                                  complex and that an effective change effort must address many of these issues

                                                                  simultaneously This is often a daunting managerial challenge

                                                                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                  (subordinate goals) Skill

                                                                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                  Richard defines that it was because of these factors the Japanese companies excelled over

                                                                  American firms A very important feature of this Model is that McKinsey consultants in their

                                                                  studies of several firms have extensively tested it

                                                                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                  major premise of the model is that many performances related issues are rooted among the 7

                                                                  factors outlines This study is important from a strategic marketing Organizational

                                                                  performances related issues are rooted among the 7 factors outlines These 7s are

                                                                  interconnected aligned and working together in high performing organizations

                                                                  56

                                                                  Structure

                                                                  The organizational structure of the company is based on the functional departments and the

                                                                  decision taken from top-level management of the company For analyzing and for taking

                                                                  decision the top management will consult the functional managers performance of various

                                                                  tasks in departments will be assigned to its functional head

                                                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                  associated information that shows who reports to whom and how tasks are both divided up and

                                                                  integrated

                                                                  Skill

                                                                  Usually in a foundry Industry two types of skills are required They are as follows

                                                                  1 Administrative skills

                                                                  2 Technical skills

                                                                  Administrative Skills

                                                                  Administrative skills are those skills which are very much necessary for office staff It

                                                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                                                  will be given an on-the-job training for about 1 year and also training in each department to

                                                                  make the candidate familiar with the organization Every month a training program will be

                                                                  conducted wherein personalities having expertise in various fields give lectures

                                                                  Technical Skills

                                                                  Technical skills are those skills which are directly concerned with the production Shop-

                                                                  floor employees are expected to possess these skills to carry out the production activity

                                                                  smoothly

                                                                  In Cerebra integrated technologies limited they give more importance to technical

                                                                  knowledge than educational qualification

                                                                  57

                                                                  Different training programs are conducted to impart technical skills among employees When

                                                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                  the company gets its employees trained by external training agencies Guest lectures are

                                                                  arranged once in a month to help the employees update their knowledge with the industry

                                                                  level

                                                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                                                  employees of various departments and identifies the training needs to be given for employees

                                                                  and for enhancing the skills of the employees

                                                                  Style

                                                                  The company follows a centralized system of decision-making Only the top management

                                                                  takes the decisions and the suggestions of the lower level employees are taken into

                                                                  consideration

                                                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                  approach

                                                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                  comes to decision making Only the persons who are in higher authority take decisions about

                                                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                  management For eg While taking decisions regarding purchase only the MD and Director

                                                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                  material and tenders The higher authorities do everything There is no participative

                                                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                                                  the companyrsquos administration

                                                                  58

                                                                  Strategy

                                                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                  followed by systematic action and allocation of resources to achieve corporate goals

                                                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                  competition through its quality products with reasonable price To price their products

                                                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                  waste elimination

                                                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                  advance before starting production activity By using the good quality of raw materials the

                                                                  company can produce quality output without any damages or cracks in the castings Thus

                                                                  reducing the wastage

                                                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                  Ie by carrying out the production activity according to the procedure and under watchful

                                                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                  commit any wrongdoing

                                                                  Staff

                                                                  Responsibility and Authority

                                                                  The company has defined responsibilities and authorities in order to facilitate effective

                                                                  implementation of quality management and these are communicated to relevant persons in

                                                                  the organization

                                                                  59

                                                                  Managing Director

                                                                  Responsibility

                                                                  1 Overall control of the company

                                                                  2 Ultimate responsibility for product quality

                                                                  3 Responsibility for customer satisfaction

                                                                  4 Responsibility for marketing

                                                                  5 New product development and process improvement

                                                                  6 Growth and profit

                                                                  Authority

                                                                  1 Approve quality assurance manual

                                                                  2 Interact with customers

                                                                  3 Approve capital goods

                                                                  4 Release the product whenever there is ambiguity

                                                                  5 Disposal of non-conforming products

                                                                  6 Sign cheque

                                                                  Director (Commercial)

                                                                  Responsibility

                                                                  1 Responsible for purchasing and supplier development

                                                                  2 Financial management including cash flow management

                                                                  3 Responsible for storersquos management

                                                                  4 Administration and personnel management

                                                                  5 Functions of managing director in his absence

                                                                  Authority

                                                                  1 Sign the purchase order

                                                                  2 Sign cheques

                                                                  3 Prepare the yearly budget and follow up

                                                                  4 Interact with statutory bodies and maintain records

                                                                  60

                                                                  Works Manager

                                                                  Responsibility

                                                                  1 Overall responsibility for production planning and control

                                                                  2 Overall responsibility for pattern equipment and product quality

                                                                  3 Safety and house-keeping of entire company

                                                                  4 Upkeep of all equipment

                                                                  5 Process improvement and productivity

                                                                  6 Training of production and quality control personnel

                                                                  7 Upkeep of relevant records

                                                                  Authority

                                                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                  reaching customer on time

                                                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                                                  Manager Maintenance

                                                                  Responsibility

                                                                  1 Monitor and control the activity of the administration office

                                                                  2 Upkeep of statutory records

                                                                  3 Make payment to suppliers on due date

                                                                  4 Housekeeping in respective areas

                                                                  Authority

                                                                  1 Prepare and send chequesDDrsquos

                                                                  61

                                                                  Manager Accounts

                                                                  Responsibility

                                                                  1 Account all the vouchers and bills after acceptance from stores

                                                                  2 Maintain books of accounts

                                                                  3 Update all the accounts regularly

                                                                  4 Prepare financial statement at defined intervals

                                                                  5 Update the salary advance register

                                                                  6 Housekeeping in respective areas

                                                                  Authority

                                                                  1 Enter accounts data into the computer

                                                                  2 Raise debitcredit notes

                                                                  3 Issue stamped receipts for the payment received

                                                                  Assistant Manager Quality Control

                                                                  Responsibility

                                                                  1 NDT inspection

                                                                  2 Inspection of castings in first second and final stage

                                                                  3 Upkeep of related records

                                                                  4 Housekeeping in respective department

                                                                  Authority

                                                                  1 Authorized to inspect and release the product for next stages

                                                                  62

                                                                  Assistant Manager of Quality Assurance

                                                                  Responsibility

                                                                  1 Incoming and in-process inspection

                                                                  2 Overall responsibility of calibration of EMTE

                                                                  3 Training of quality assurance personnel

                                                                  Authority

                                                                  1 Accept the product at inward good stage

                                                                  2 Approve the liquid metal before pouring

                                                                  Chemist

                                                                  Responsibility

                                                                  1 Charge calculation

                                                                  2 Inspection of incoming materials

                                                                  3 Mechanical testing

                                                                  4 Housekeeping in the related areas

                                                                  Authority

                                                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                  Manager

                                                                  63

                                                                  Marketing and Administration Officer

                                                                  Responsibility

                                                                  1 Delivery challan cum invoice preparation with its related activities

                                                                  2 Central excise formalities and related activities

                                                                  3 Cash handling

                                                                  4 Upkeep and maintenance of the following records

                                                                  Authority

                                                                  1 Purchase stationery

                                                                  2 Co-ordinate with central excise department on behalf of the company

                                                                  Supervisory Moulding

                                                                  Responsibility

                                                                  1 Allocate the work for the workers based on planning

                                                                  2 Arrangements for production of moulding core as per planning and documented

                                                                  procedures

                                                                  3 Inspection of pattern and core box before and while production

                                                                  4 Ensure correct mixing of sand as per procedure

                                                                  5 To maintain a clean and neat working environment

                                                                  Authority

                                                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                                                  Supervisor Maintenance

                                                                  Responsibility

                                                                  1 General house-keeping in all area

                                                                  2 Attending machine break down

                                                                  3 Arrangement for lining preparation

                                                                  64

                                                                  Authority

                                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                  consent with the directors

                                                                  Supervisor Inspection

                                                                  Responsibility

                                                                  1 Inspection of castings in all stores

                                                                  2 Final clearance of castings before dispatch

                                                                  Authority

                                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                  Purchase Officer

                                                                  Responsibility

                                                                  1 Local purchase

                                                                  2 Cash purchase

                                                                  3 Out station purchase follow up as and when assigned

                                                                  4 Attending bank work

                                                                  Authority

                                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                                  (commercial)

                                                                  65

                                                                  Cashier Steno cum Typist

                                                                  Responsibility

                                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                  2 To prepare letterspayment reminders at defined intervals

                                                                  3 To maintain petty cash book daily

                                                                  Authority

                                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                  2 Procure postal stamps and revenue stamps for office use

                                                                  The responsibilities and authorities of Management Representatives include the following

                                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                                  system with other head of the departments in the company

                                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                  documented procedures detailed procedures and process maps

                                                                  c) Reporting to management on the performance of the quality management including

                                                                  needs for improvement through management review meetings

                                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                                  System

                                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                  quality control systems performance measurement systems order execution systems

                                                                  Inventory control systems etc

                                                                  Inventory Control System

                                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                                  components that make up the product The various forms in which inventories exist in a

                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                  66

                                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                  no raw material and work in progress inventory

                                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                                  materials which bought first will be sent to the production department first The inventory

                                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                                  month in advance so that the production will not be affected even in case of any

                                                                  uncertainties

                                                                  Order Execution System

                                                                  The company receives the purchase order from its customer The purchase order may be in

                                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                  review of contract

                                                                  The following are the various steps taken by the organization to execute a purchase order

                                                                  from a customer

                                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                  issued to the Managing Director for study

                                                                  2 Managing Director shall study the technical and commercial requirements with

                                                                  respect to the following

                                                                  Technical

                                                                  a Normalwitness pouring

                                                                  b Third party inspection

                                                                  67

                                                                  c NDT requirements

                                                                  d Acid Picking requirements

                                                                  e Previous history of the product available in computer

                                                                  Commercial

                                                                  a Rate

                                                                  b Delivery period

                                                                  c Mode of Dispatch

                                                                  d Mode of Payment

                                                                  e Payment terms

                                                                  f KSTCST Number of customer

                                                                  g Dispatch destination address and mode of dispatch

                                                                  h One copy is sent to customer

                                                                  i One copy is filled to customer wise along with purchase order

                                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                  regarding technical delivery and commercial conditions

                                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                  in computer

                                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                                  accordingly

                                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                                  grade and rate and delivery date

                                                                  7 After the same is cleared by the Managing Director

                                                                  8 The concerned production department shall have an access to order acceptance from

                                                                  computer

                                                                  9 The production department will go for producing the products as per the requirement of the

                                                                  customer

                                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                                  68

                                                                  Shared value

                                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                  and the values it will uphold in determining corporate destiny

                                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                                  follows

                                                                  1 Mission

                                                                  2 Corporate Objectives

                                                                  Serve the community around through welfare schemes

                                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                                  activities Like providing the necessities for the local schools and giving donations to

                                                                  charitable institutes

                                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                                  of materials with highly committed and socially responsible employees

                                                                  The company in order to become a global entity with highly committed and socially

                                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                                  to handle any complex job To make the employees skilful the company is organizing

                                                                  training programs regularly The company is taking measures to create social

                                                                  awareness among its employees

                                                                  Strive towards making work environment safe and environment friendly

                                                                  To make the working environment safe for the employees the company has provided

                                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                                  sand and using it again for casting purpose

                                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                  and supply products of high quality to the complete satisfaction of each and every

                                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                  products There by achieving a sense of satisfaction among its customers The

                                                                  employees are made to perform the work with due concern to the quality of the

                                                                  69

                                                                  products Through its quality products the company wants to achieve leadership in

                                                                  market as reputed and reliable supplies

                                                                  Endeavoring to fulfill social responsibilities

                                                                  The company in order to fulfill its social responsibility has undertaken many

                                                                  community development projects which include donations to charitable institutions

                                                                  and providing necessities for local schools etc besides the company has a huge

                                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                                  on the environment

                                                                  The company is committed to the following

                                                                  Continual prevention of pollution reduction of waste and consumption of

                                                                  resources in all its operations

                                                                  Promote environmental awareness among all employees and ensure their

                                                                  participation in implementing this environmental policy at their place of work

                                                                  SWOT ANALYSIS

                                                                  70

                                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                  Strength

                                                                  71

                                                                  1 Easy and timely availability of raw material

                                                                  2 The company is having expertise Human resource

                                                                  3 The company has equipped with latest technology

                                                                  4 The company has good machines for manufacturing purpose

                                                                  5 The company protects employees by giving safety equipments

                                                                  Weakness

                                                                  1 Lack of education among the workers in the lower cadre

                                                                  2 They have not given the additional facilities like cab facilities etc

                                                                  3 The company does not have its own products to sell It should rely heavily on

                                                                  customer orders

                                                                  4 Lack of space inside the production department

                                                                  5 The company more depends on the casual workforce in its production

                                                                  Opportunities

                                                                  72

                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                  industrial machines

                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                  markets

                                                                  3 Presence of auto majors in the region especially in south India

                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                  quality of goods effectively and more efficiently

                                                                  Threats

                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                  With its cheap products they can kill domestic industries

                                                                  3 Labour incentive

                                                                  4 Expensive transportation cost

                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                  exhausted

                                                                  FINDING AND CONCLUSION

                                                                  73

                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                  FINDINGS

                                                                  The organization is not success in both domestic and export market to meet their

                                                                  demand

                                                                  The company is not providing proper training to their employees

                                                                  The company is financially sound

                                                                  Rising cost of raw materials

                                                                  Products processing facilities are not enough

                                                                  They should make more advertisements

                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                  pureness

                                                                  CONCLUSION

                                                                  74

                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                  round improvement is production sales and profitability

                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                  LEARNING EXPERIENCE

                                                                  75

                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                  However after implant training I have felt empowered with confidence to understand

                                                                  different management concepts in a pragmatic manner

                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                  MBA I also came across real problems faced by organization in technology human

                                                                  resources etc and the way in which the management tackled those problems

                                                                  During this implant training I realized that management is a backbone of every organization

                                                                  and without which every activity of organization will go haywire

                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                  helps the management in the process of decision-making

                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                  the organization and how we should communicate on different channels and with different

                                                                  grades of peoples

                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                  finance department I came to know the importance of finance department and I came to

                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                  regulation of the company

                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                  support and team spirit

                                                                  76

                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                  individual effort in organization In addition importance of human relations was known

                                                                  which helps the management getting the things done through its employees

                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                  help in my career It is about the working environment about dealing with the employees

                                                                  about the attitude required to sustain in an organization and so on

                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                  continuous guidance to make this project work successful

                                                                  77

                                                                  BIBLIOGRAPHY

                                                                  The companyrsquos Reports are

                                                                  Quality Assurance Report

                                                                  Production Report

                                                                  Finance department Report

                                                                  Marketing department Report

                                                                  WEBSITE

                                                                  wwwcerebracomputerscom

                                                                  wwwwikipediacom

                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                  TEXT BOOKS

                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                  Edition) Pearson Education

                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                  Edition) Tata McGraw-Hill

                                                                  BOOKS

                                                                  Company Magazines

                                                                  Hand books Catalogue Journals amp Reports

                                                                  78

                                                                  • The future of any Company depends on its ability to-
                                                                  • Responsibility and Authority
                                                                  • Managing Director
                                                                  • Responsibility
                                                                  • Authority
                                                                  • Director (Commercial)
                                                                  • Responsibility
                                                                  • Authority
                                                                  • Manager Accounts
                                                                  • Responsibility
                                                                  • Authority
                                                                  • Assistant Manager of Quality Assurance
                                                                  • Responsibility
                                                                  • Authority
                                                                  • Supervisory Moulding
                                                                  • Responsibility
                                                                  • Authority
                                                                  • Supervisor Maintenance
                                                                  • Responsibility

                                                                    The company has achieved the ISO 9000 to maintain quality standards and trying to get ISO

                                                                    14000 for pollution standard

                                                                    ORGANISATIONAL STRUCTURE

                                                                    34

                                                                    An organizational structure defines how job tasks are formally divided grouped amp co-

                                                                    ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                                    complete Picture about the organization The structure of an organization plays a significant

                                                                    role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                                    smooth intertwining of employees amp communication systems The organization adopts

                                                                    different structural pattern at different stages of its lifecycle The form of an organization that

                                                                    is evident in the way divisions departments functions amp people link together amp interact

                                                                    Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                                    may be represented by an organization chart The complexityrsquos structure is often proportional

                                                                    to its size amp its geographic dispersal The traditional organization structure for many

                                                                    businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                                    BASIC ORGANIZATION STUCTURE

                                                                    An organization is a social entity composed of two or more persons who work together

                                                                    towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                                    essential that a formal structure of reporting amp control be established among the different

                                                                    members of organizationhelliphellip

                                                                    35

                                                                    ORGANISATION CHART

                                                                    CHAIRMAN

                                                                    The above organization structure shows the following points

                                                                    36

                                                                    BOARD OF DIRECTORS

                                                                    MANAGING DIRECTOR

                                                                    EXECUTIVE DIRECTOR

                                                                    DYGENRAL MANAGER

                                                                    MANAGER-PERSONNAL amp ADMINISTRATION

                                                                    MANAGER- PRODUCTION MAINTENANCE

                                                                    MANAGER- DESIGNQC TRANSPORT

                                                                    MANAGER PROJECT SECURITY amp VIGILANCE

                                                                    MANAGER- PURCHASE STORES COMPUTER VACANT

                                                                    MANAGER MARKETING

                                                                    FINANCE MANAGER IC

                                                                    DYMANAGER TPS

                                                                    DYMANAGER QCTESTING

                                                                    ASSTENGINEER- PURCHASE amp STORES

                                                                    ASSTENGINEER- MAINTENANCETRANSPORT

                                                                    ASSTENGINEER-TPS

                                                                    ASSTENGINEER-TPSWINDING

                                                                    ASSTENGINEER- QUALITY CONTROL

                                                                    ASSTENGINEER- QUALITY CONTROL

                                                                    1) Hierarchy relationship between different department members

                                                                    2) Participative management

                                                                    3) Cooperative work culture

                                                                    4) Standardized of polices

                                                                    5) Decentralized decision making system provided that some exceptions-

                                                                    Valuable amp economical decisions are taken by top level management only So it is

                                                                    centralized decision making

                                                                    In all major decisions will be taken from board of directors they have full control over the

                                                                    administration they will control the executive and general managers these board of directors

                                                                    are selected by SAIL But the general manager of will have full control over the deputy

                                                                    managers of project HRD production and material departments

                                                                    These deputy managers will have full control over their respective area and they have a right

                                                                    to take minor decisions regarding over their respective area

                                                                    37

                                                                    FUNCTIONAL AREAS

                                                                    PRODUCTION DEPARTMENT

                                                                    HUMAN RESOURCES DEPARTMENT

                                                                    MARKETING DEPARTMENT

                                                                    FINANCE DEPARTMENT

                                                                    Production Department

                                                                    Production department performs the function of producing finished goods from the basic raw

                                                                    materials The manufacturing is headed by a group head whose main objective is to plan

                                                                    execute co-ordinate and control all production activities with available resources inputs

                                                                    equipment and facilities

                                                                    Objectives

                                                                    1 To ensure direct and co-ordinate the activities

                                                                    2 To ensure Quality Output

                                                                    The Main functions of this Department are as follows

                                                                    1 Procure the Raw materials

                                                                    2 Store the Raw materials which are procured

                                                                    3 Process the raw materials which are procured in the production and to turn them into

                                                                    finished goods

                                                                    4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                    round the year

                                                                    38

                                                                    DIRECTOR

                                                                    PERSONNEL MANAGER

                                                                    Human Resource Department

                                                                    The personnel department is one of the most important functional departments in every

                                                                    organization Only with the help this department the organization can make efficient use of

                                                                    the available work force for providing the desired product to the customer with desired

                                                                    quality and reasonable price at the right time

                                                                    Department Structure

                                                                    The Personnel Manager is responsible for carrying out all the personnel management work

                                                                    like recruitment selection training performance appraisal promotion wages and salary

                                                                    employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                    from the Managing Director whenever necessary

                                                                    The future of any Company depends on its ability to-

                                                                    Train and upgrade skill sets of its employees

                                                                    Extract and retain talent

                                                                    Robust performance appraisal and reward system

                                                                    Manage and full fill expectations

                                                                    Evolve performance parameters with respect to key result areas

                                                                    39

                                                                    HUMAN RESOURCE DEVELOPMENT

                                                                    Resource is any means of supply which can be drawn on when necessary To develop means

                                                                    to grow mature and make progress in the desired direction Developing a human being in to

                                                                    a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                    cleverness talent and ability

                                                                    Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                    by which the employees of an organization are helped in planned and continuous manner to

                                                                    acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                    their present functions or expected future voles

                                                                    HRD is a process which is geared towards developing the general enabling capabilities of

                                                                    employees as individuals so that they can discover and exploit their own inner potential for

                                                                    their own and or organization development purposes HRD strives to develop an

                                                                    organizational culture where superior subordinate relationships team different sub units are

                                                                    strong and contribute to the organizational health dynamisms and pride of employees

                                                                    Training programs are as follows

                                                                    FRESH ENTRANTS

                                                                    Induction and orientation

                                                                    COMPETENCE ENHANCEMENT

                                                                    Technical

                                                                    Multi skill training

                                                                    Managerial

                                                                    SPECIFIC AREA

                                                                    Safety

                                                                    Environment

                                                                    Cost control and deduction

                                                                    Quality

                                                                    EXTERNAL TRAINING

                                                                    OTHER AREAS

                                                                    Hindi training

                                                                    40

                                                                    GOALS OF HRD

                                                                    Development of individual capacity

                                                                    Development of competitive in relations job being performed

                                                                    Development of corporate approach

                                                                    Development interpersonal relationship

                                                                    Development of overall organization culture

                                                                    Role of HRD

                                                                    Human resources planning

                                                                    Human resources accounting

                                                                    Human resources allocation and role planning

                                                                    Human resources training and development

                                                                    Human resources maintenance

                                                                    Climate development of HRD

                                                                    Activities of HRD

                                                                    Training need identification

                                                                    Training needs assessment

                                                                    Training needs justification

                                                                    Budgeting and controlling of cost

                                                                    Selection of learning process

                                                                    Planning designing conducting the training procedure

                                                                    Evolution of program through the trainee and feedback records

                                                                    41

                                                                    Training Objectives

                                                                    To help the trainee

                                                                    To improve knowledge skill attitude amp performance

                                                                    To develop competence to increase productivity

                                                                    To prepare for greater responsibility

                                                                    To improve interpersonal relationship

                                                                    To equip with modern tools amp techniques of to harness best of the human resources

                                                                    and maintains industrial harmony

                                                                    Modern how to develop self and his subordinates

                                                                    Recruitment sources

                                                                    This company considers both internal and external sources for recruitment Internal sources

                                                                    include the employees who are already on the payroll Whenever any vacancy occurs

                                                                    somebody within the organization with necessary qualification is promoted to that job

                                                                    External sources are obtained by giving advertisements in state and local newspapers

                                                                    Recruitment

                                                                    It is the process of searching for prospective employees and stimulating them to apply for

                                                                    jobs in the organization so that the right person for accomplishing organization and

                                                                    departmental objectives will fill up organization vacancies

                                                                    In order to ensure that the right type of persons are available to the concern in the right

                                                                    number at the right place the following steps are taken

                                                                    The candidate will be given an application form through which the Personnel Manager can

                                                                    come to know about the candidate with respect to the following

                                                                    Educational qualification

                                                                    Experience

                                                                    Skills possessed by the candidate

                                                                    Salary expecting

                                                                    42

                                                                    Screening of Applications

                                                                    Interview

                                                                    Physical Examination

                                                                    Placement

                                                                    Selection

                                                                    The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                    for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                    most suitably perform the given job

                                                                    The selection procedure is essentially a series of steps through which additional information

                                                                    is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                    compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                    candidates

                                                                    The selection procedure followed by the company is as follows

                                                                    Training and Development

                                                                    The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                    follows

                                                                    Job rotation

                                                                    Coaching

                                                                    Job instruction

                                                                    Committee assignments

                                                                    43

                                                                    After the selection of candidates the candidates will be given on-the-job training in an

                                                                    organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                    requirement of the company then the candidate is selected as an employee for the company

                                                                    This period of 1 year is known as the probationary period for the candidate When the

                                                                    performance of the candidate is unsatisfactory then the company will provide further training

                                                                    to the candidate to make him fully equipped to work in the organization

                                                                    Safety of the Employees

                                                                    1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                    2 Safety uniform will be given to every shop floor employees

                                                                    3 Pairs of uniform will be given once in a year

                                                                    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                    group insurance as well

                                                                    5 Every employee in the organization will be medically examined once a year

                                                                    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                    1st shift-----------------------------6am to 2pm

                                                                    2nd shift----------------------------2pm to 10pm

                                                                    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                    Wages

                                                                    Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                    contract to his worker for the services rendered by him

                                                                    In this company the wages are fixed according to the government norms At the time of

                                                                    appointment the company fixes the wages which is higher than the government norms After

                                                                    a certain period the wages will be fixed according to the experience of the worker

                                                                    44

                                                                    Absenteeism

                                                                    An absentee is a person who habitually stays away from the job There are several causes for

                                                                    absenteeism which are as follows

                                                                    Maladjustment with the working condition

                                                                    Industrial fatigue

                                                                    Alcoholism

                                                                    Low level of wages

                                                                    Family problems

                                                                    Unhealthy working conditions

                                                                    Unsound personnel policies

                                                                    The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                    absent show cause notice is given If the absence is continued by the worker maximum

                                                                    three-show cause notices are given If the absence is continued then the company will issue a

                                                                    charge sheet If the absence is further continued the management conducts an in-house

                                                                    enquiry During the enquiry the management decides as to whether the worker should

                                                                    continue in his job or not

                                                                    Performance appraisal

                                                                    Production head or Works Manager will give the questionnaire to the employees working in

                                                                    the production department and based on their answers for the questions the ranking will be

                                                                    given for each worker and depending upon the rank the worker will be put in the certain

                                                                    position

                                                                    If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                    They will tell him his weakness and strengths in the particular field and motivate him to

                                                                    achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                    45

                                                                    Promotion

                                                                    In this company the promotion is given based on seniority-cum-merit The management will

                                                                    also take the following considerations while promoting an employee

                                                                    Behavior of the worker

                                                                    Attendance of the worker

                                                                    Efficiency of the worker

                                                                    46

                                                                    Marketing Department

                                                                    The marketing department performs marketing activity by supplying the products to the

                                                                    customers within the mentioned time and the product is transferred to the domestic customers

                                                                    by the road transportation and overseas customers by means of ships

                                                                    Marketing Channels

                                                                    Marketing channel decisions are among the most critical decisions facing marketing The

                                                                    channels chosen intimately affect all other marketing decisions

                                                                    As the company is a manufacturing concern it undertakes the following type of marketing

                                                                    channels

                                                                    The company gets order directly from its customers and it directly delivers the finished

                                                                    products to its customers as it has producer-customer type of marketing channel

                                                                    Marketing Strategies

                                                                    Usually the Company follows the following marketing strategies

                                                                    Quick delivery

                                                                    Better quality

                                                                    Service after sales

                                                                    47

                                                                    CUSTOMERS

                                                                    COMPANY

                                                                    Marketing Segmentation

                                                                    Market segmentation means dividing the market into different segments or sectors In this

                                                                    company market segmentation is made on the basis of components

                                                                    Packaging

                                                                    Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                    which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                    are packed in the boxes

                                                                    Handling of customer complaints

                                                                    The details of customersrsquo complaints corrective action taken etc shall be

                                                                    recorded on corrective action report and a copy shall be sent to the customer

                                                                    Whenever possible customer confirmation is obtained

                                                                    Managing Director shall forward the same to the Manager-Quality control for the

                                                                    investigation

                                                                    Based on the result of investigation the complaints are bifurcated as Genuine

                                                                    Casual complaints

                                                                    All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                    preventive action is taken recorded and given to the concerned department for

                                                                    further action

                                                                    All casual complaints from the customer are informed accordingly

                                                                    The managing director shall receive complaints from the customers A complaint

                                                                    number is allotted and an acknowledgement is sent to customers

                                                                    Records

                                                                    The following records shall be maintained by marketing department

                                                                    1 Enquiries and Quotation

                                                                    2 Purchase orders from customer and its Amendments

                                                                    3 Verbal order

                                                                    4 Order Acceptance

                                                                    5 Delivery challen cum Invoice

                                                                    48

                                                                    Finance Department

                                                                    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                    pool of funds These funds come from a variety of sources investors or shareholders

                                                                    creditors who lend in money and past earnings retained in business Funds provided from

                                                                    these sources are committed to a number of uses Fixed assets used in production of a product

                                                                    or service inventory used in production of marketable goods cash and securities used for

                                                                    transaction and liquidity purposes

                                                                    The sales of the company are accompanied with sales bills which are generated from

                                                                    computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                    document is sent through Bank for payment

                                                                    The export sales are against payment through Bank with a credit period of 45 days from the

                                                                    date of shipment

                                                                    The purchase of raw materials component parts and consumables are affected against a credit

                                                                    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                    day of the month irrespective of the material receipt date

                                                                    Department Structure

                                                                    DIRECTOR COMMERCIAL

                                                                    FINANCE MANAGER

                                                                    CASHIER STENO TYPIST

                                                                    The main functions of Finance Department are as follows

                                                                    1 Making the payment as salary to the employees

                                                                    2 Meeting the manufacturing expenses of the organization

                                                                    3 Preparing financial statement of the organization

                                                                    4 Maintaining the liquidity position of the company

                                                                    5 Helping the management in taking financial decision

                                                                    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                    7 Making payments to the suppliers

                                                                    8 Receiving receipts from the customers

                                                                    49

                                                                    Accounting Procedure

                                                                    The company follows cash and credit basis of accounting of its income and expenditures

                                                                    The income of the company is fo0rm sale of castings development of patterns for new items

                                                                    and by sale of bye products The major expenditures are power charges manufacturing

                                                                    expense labour raw materials and consumable spares administrative and selling expense

                                                                    interest

                                                                    The following are the books and records maintained by cerebra integrated technologies

                                                                    Limited

                                                                    Subsidiary BooksRecords

                                                                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                    the material by store and counter signed by the quality Assurance Department the necessary

                                                                    entries are made in the registrar

                                                                    Customer RegisterBill Register

                                                                    This register is maintained to keep track of the sales made to each and individual customer

                                                                    The follows are maintained customer wise and the detail of invoice number and date and

                                                                    value with cumulative value is maintained in the register This register also helps to make

                                                                    follow up for payment The entries in the register are made immediately after the invoice is

                                                                    generated from the computer

                                                                    The receipt of payment against each customer and invoice is also entered in the register to

                                                                    enable to know the balance outstanding customer wise

                                                                    Salary advance register

                                                                    This register is maintained to know the advance outstanding employee wise Immediately

                                                                    after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                    of advance through slips the entries are made in this register to know the exact balances of

                                                                    advance employee wise

                                                                    50

                                                                    Customer Rejection Register

                                                                    This register is maintained to keep track of customer rejection of castings

                                                                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                    rejection register where in the details of rejection via invoice number grade quantity and

                                                                    weight value excise duty sales tax and forwarding are made

                                                                    Books of Accounts

                                                                    Petty Cash Book

                                                                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                    the Director and then necessary entries are made in the books through computer

                                                                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                    received from whom amount in words and figures If the payment is made above Rs500-

                                                                    necessary signatures should be taken on affixing rupee one revenue stamp

                                                                    Bank book

                                                                    Since the company has availed cash credit and bill discounting facility from bank two

                                                                    separate bank books for cash credit and bill discounting are maintained

                                                                    The receipt of payment through chequedemand draft and payment through chequedemand

                                                                    draft is maintained in the register The balance of the book should tally with the balance in

                                                                    the books of accounts maintained in a computer

                                                                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                    the over draw amount against the discounted bills necessary credit entries are made in the

                                                                    register to arrive at the actual balance against the sanctioned working capital

                                                                    51

                                                                    General ledger

                                                                    This ledger gives the details of transactions effected by the company at any point of time The

                                                                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                    respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                    to know the actual balance of each account The trail balance and receipt and payment are

                                                                    made at each month end which should necessarily tally The profit and loss account is also

                                                                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                    yearly or yearly

                                                                    Inventory management

                                                                    Inventories constitute the most significant part of current assets of a majority of companies

                                                                    in India Inventories are stock of the product a company is manufacturing for sale and

                                                                    components that make up the product The various forms in which inventories exist in a

                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                    While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                    no raw material and work in progress inventory

                                                                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                    of inventory control technique which is popularly known as FIFO method In this method

                                                                    raw material which bought first will be sent to the production department first

                                                                    Cost of production

                                                                    The following items determine the cost of production of the product

                                                                    Price of raw materials

                                                                    Labour costs

                                                                    Other production costs

                                                                    Market condition

                                                                    52

                                                                    Mode of Payment

                                                                    1 Advance Payment

                                                                    The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                    2 Credit

                                                                    The firm gives credit facility to its old customers which is secured by the following

                                                                    - Invoice performance credit

                                                                    - Letter of credit

                                                                    53

                                                                    CERBRA INTEGRATED

                                                                    TECHNOLOGIES LIMITED

                                                                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                    54

                                                                    Particulars 30-9-2010 30-9-2009

                                                                    INCOME

                                                                    Sales amp Services 588808535 503398844

                                                                    Other Income 8458654 1291991

                                                                    TOTAL 597267189 504690834

                                                                    EXPENDITURE

                                                                    Materials 565924569 471247636

                                                                    Manufacturing amp Administration Expenses 15640011 16247496

                                                                    Marketing Expenses 249660 127791

                                                                    Interestamp Financial Charges 248640 382737

                                                                    Depreciation 1588627 2055635

                                                                    TOTAL 583651507 490061295

                                                                    Profit Before Extraordinary Items 13615681 14629539

                                                                    Profit [loss] Before Taxation 13615681 14629539

                                                                    Provision for Taxation

                                                                    MAT 2524347 (1894)

                                                                    Profit[loss] after tax transferred to balance 11091334 14631433

                                                                    Sheet

                                                                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                    55

                                                                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                    Sources of funds

                                                                    Share Holderrsquos Funds 159555820 150740820

                                                                    Share Application Money 29211000 5643501

                                                                    Reserves amp Surplus 242157224 242157224

                                                                    Minority interest 334875 ------

                                                                    Grand Total 431258919 398541545

                                                                    Application of funds

                                                                    Fixed Assets

                                                                    Gross Block 46078186 46259057

                                                                    Less Depreciation 28342562 26103945

                                                                    Net Block 17735625 20155113

                                                                    Deferred Tax Assets 63249 ----

                                                                    Investment cost 2000 2000

                                                                    Current Assets Loans amp Advances

                                                                    Sundry Debtors 318650954 337538013

                                                                    Cash amp Bank Balance 12439646 9113641

                                                                    Loans amp Advances 114671053 45651808

                                                                    445761654 392303462

                                                                    Less Current Liabilities amp Provisions

                                                                    Current Liabilities 293343081 290079690

                                                                    Provisions 2810681 1999

                                                                    Net Current Assets 149607892 102221773

                                                                    Profit amp loss Account 263850154 276162659

                                                                    Grand Total 431258919 398541545

                                                                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                    late 1970s to help managers address the difficulties of change The model shows that

                                                                    organizational immune systems and the many interconnected variables involved make change

                                                                    complex and that an effective change effort must address many of these issues

                                                                    simultaneously This is often a daunting managerial challenge

                                                                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                    (subordinate goals) Skill

                                                                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                    Richard defines that it was because of these factors the Japanese companies excelled over

                                                                    American firms A very important feature of this Model is that McKinsey consultants in their

                                                                    studies of several firms have extensively tested it

                                                                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                    major premise of the model is that many performances related issues are rooted among the 7

                                                                    factors outlines This study is important from a strategic marketing Organizational

                                                                    performances related issues are rooted among the 7 factors outlines These 7s are

                                                                    interconnected aligned and working together in high performing organizations

                                                                    56

                                                                    Structure

                                                                    The organizational structure of the company is based on the functional departments and the

                                                                    decision taken from top-level management of the company For analyzing and for taking

                                                                    decision the top management will consult the functional managers performance of various

                                                                    tasks in departments will be assigned to its functional head

                                                                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                    associated information that shows who reports to whom and how tasks are both divided up and

                                                                    integrated

                                                                    Skill

                                                                    Usually in a foundry Industry two types of skills are required They are as follows

                                                                    1 Administrative skills

                                                                    2 Technical skills

                                                                    Administrative Skills

                                                                    Administrative skills are those skills which are very much necessary for office staff It

                                                                    involves managing the resources of the organization Cerebra integrated technologies limited

                                                                    is doing everything to impart these skills in its employees When the candidate is selected he

                                                                    will be given an on-the-job training for about 1 year and also training in each department to

                                                                    make the candidate familiar with the organization Every month a training program will be

                                                                    conducted wherein personalities having expertise in various fields give lectures

                                                                    Technical Skills

                                                                    Technical skills are those skills which are directly concerned with the production Shop-

                                                                    floor employees are expected to possess these skills to carry out the production activity

                                                                    smoothly

                                                                    In Cerebra integrated technologies limited they give more importance to technical

                                                                    knowledge than educational qualification

                                                                    57

                                                                    Different training programs are conducted to impart technical skills among employees When

                                                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                    the company gets its employees trained by external training agencies Guest lectures are

                                                                    arranged once in a month to help the employees update their knowledge with the industry

                                                                    level

                                                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                                                    employees of various departments and identifies the training needs to be given for employees

                                                                    and for enhancing the skills of the employees

                                                                    Style

                                                                    The company follows a centralized system of decision-making Only the top management

                                                                    takes the decisions and the suggestions of the lower level employees are taken into

                                                                    consideration

                                                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                    approach

                                                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                    comes to decision making Only the persons who are in higher authority take decisions about

                                                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                    management For eg While taking decisions regarding purchase only the MD and Director

                                                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                    material and tenders The higher authorities do everything There is no participative

                                                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                                                    the companyrsquos administration

                                                                    58

                                                                    Strategy

                                                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                    followed by systematic action and allocation of resources to achieve corporate goals

                                                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                    competition through its quality products with reasonable price To price their products

                                                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                    waste elimination

                                                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                    advance before starting production activity By using the good quality of raw materials the

                                                                    company can produce quality output without any damages or cracks in the castings Thus

                                                                    reducing the wastage

                                                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                    Ie by carrying out the production activity according to the procedure and under watchful

                                                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                    commit any wrongdoing

                                                                    Staff

                                                                    Responsibility and Authority

                                                                    The company has defined responsibilities and authorities in order to facilitate effective

                                                                    implementation of quality management and these are communicated to relevant persons in

                                                                    the organization

                                                                    59

                                                                    Managing Director

                                                                    Responsibility

                                                                    1 Overall control of the company

                                                                    2 Ultimate responsibility for product quality

                                                                    3 Responsibility for customer satisfaction

                                                                    4 Responsibility for marketing

                                                                    5 New product development and process improvement

                                                                    6 Growth and profit

                                                                    Authority

                                                                    1 Approve quality assurance manual

                                                                    2 Interact with customers

                                                                    3 Approve capital goods

                                                                    4 Release the product whenever there is ambiguity

                                                                    5 Disposal of non-conforming products

                                                                    6 Sign cheque

                                                                    Director (Commercial)

                                                                    Responsibility

                                                                    1 Responsible for purchasing and supplier development

                                                                    2 Financial management including cash flow management

                                                                    3 Responsible for storersquos management

                                                                    4 Administration and personnel management

                                                                    5 Functions of managing director in his absence

                                                                    Authority

                                                                    1 Sign the purchase order

                                                                    2 Sign cheques

                                                                    3 Prepare the yearly budget and follow up

                                                                    4 Interact with statutory bodies and maintain records

                                                                    60

                                                                    Works Manager

                                                                    Responsibility

                                                                    1 Overall responsibility for production planning and control

                                                                    2 Overall responsibility for pattern equipment and product quality

                                                                    3 Safety and house-keeping of entire company

                                                                    4 Upkeep of all equipment

                                                                    5 Process improvement and productivity

                                                                    6 Training of production and quality control personnel

                                                                    7 Upkeep of relevant records

                                                                    Authority

                                                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                    reaching customer on time

                                                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                                                    Manager Maintenance

                                                                    Responsibility

                                                                    1 Monitor and control the activity of the administration office

                                                                    2 Upkeep of statutory records

                                                                    3 Make payment to suppliers on due date

                                                                    4 Housekeeping in respective areas

                                                                    Authority

                                                                    1 Prepare and send chequesDDrsquos

                                                                    61

                                                                    Manager Accounts

                                                                    Responsibility

                                                                    1 Account all the vouchers and bills after acceptance from stores

                                                                    2 Maintain books of accounts

                                                                    3 Update all the accounts regularly

                                                                    4 Prepare financial statement at defined intervals

                                                                    5 Update the salary advance register

                                                                    6 Housekeeping in respective areas

                                                                    Authority

                                                                    1 Enter accounts data into the computer

                                                                    2 Raise debitcredit notes

                                                                    3 Issue stamped receipts for the payment received

                                                                    Assistant Manager Quality Control

                                                                    Responsibility

                                                                    1 NDT inspection

                                                                    2 Inspection of castings in first second and final stage

                                                                    3 Upkeep of related records

                                                                    4 Housekeeping in respective department

                                                                    Authority

                                                                    1 Authorized to inspect and release the product for next stages

                                                                    62

                                                                    Assistant Manager of Quality Assurance

                                                                    Responsibility

                                                                    1 Incoming and in-process inspection

                                                                    2 Overall responsibility of calibration of EMTE

                                                                    3 Training of quality assurance personnel

                                                                    Authority

                                                                    1 Accept the product at inward good stage

                                                                    2 Approve the liquid metal before pouring

                                                                    Chemist

                                                                    Responsibility

                                                                    1 Charge calculation

                                                                    2 Inspection of incoming materials

                                                                    3 Mechanical testing

                                                                    4 Housekeeping in the related areas

                                                                    Authority

                                                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                    Manager

                                                                    63

                                                                    Marketing and Administration Officer

                                                                    Responsibility

                                                                    1 Delivery challan cum invoice preparation with its related activities

                                                                    2 Central excise formalities and related activities

                                                                    3 Cash handling

                                                                    4 Upkeep and maintenance of the following records

                                                                    Authority

                                                                    1 Purchase stationery

                                                                    2 Co-ordinate with central excise department on behalf of the company

                                                                    Supervisory Moulding

                                                                    Responsibility

                                                                    1 Allocate the work for the workers based on planning

                                                                    2 Arrangements for production of moulding core as per planning and documented

                                                                    procedures

                                                                    3 Inspection of pattern and core box before and while production

                                                                    4 Ensure correct mixing of sand as per procedure

                                                                    5 To maintain a clean and neat working environment

                                                                    Authority

                                                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                                                    Supervisor Maintenance

                                                                    Responsibility

                                                                    1 General house-keeping in all area

                                                                    2 Attending machine break down

                                                                    3 Arrangement for lining preparation

                                                                    64

                                                                    Authority

                                                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                    consent with the directors

                                                                    Supervisor Inspection

                                                                    Responsibility

                                                                    1 Inspection of castings in all stores

                                                                    2 Final clearance of castings before dispatch

                                                                    Authority

                                                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                    Purchase Officer

                                                                    Responsibility

                                                                    1 Local purchase

                                                                    2 Cash purchase

                                                                    3 Out station purchase follow up as and when assigned

                                                                    4 Attending bank work

                                                                    Authority

                                                                    1 Authorized to procure material from approved supplier in consent with Director

                                                                    (commercial)

                                                                    65

                                                                    Cashier Steno cum Typist

                                                                    Responsibility

                                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                    2 To prepare letterspayment reminders at defined intervals

                                                                    3 To maintain petty cash book daily

                                                                    Authority

                                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                    2 Procure postal stamps and revenue stamps for office use

                                                                    The responsibilities and authorities of Management Representatives include the following

                                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                                    system with other head of the departments in the company

                                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                    documented procedures detailed procedures and process maps

                                                                    c) Reporting to management on the performance of the quality management including

                                                                    needs for improvement through management review meetings

                                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                                    System

                                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                    quality control systems performance measurement systems order execution systems

                                                                    Inventory control systems etc

                                                                    Inventory Control System

                                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                                    components that make up the product The various forms in which inventories exist in a

                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                    66

                                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                    no raw material and work in progress inventory

                                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                                    materials which bought first will be sent to the production department first The inventory

                                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                                    month in advance so that the production will not be affected even in case of any

                                                                    uncertainties

                                                                    Order Execution System

                                                                    The company receives the purchase order from its customer The purchase order may be in

                                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                    review of contract

                                                                    The following are the various steps taken by the organization to execute a purchase order

                                                                    from a customer

                                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                    issued to the Managing Director for study

                                                                    2 Managing Director shall study the technical and commercial requirements with

                                                                    respect to the following

                                                                    Technical

                                                                    a Normalwitness pouring

                                                                    b Third party inspection

                                                                    67

                                                                    c NDT requirements

                                                                    d Acid Picking requirements

                                                                    e Previous history of the product available in computer

                                                                    Commercial

                                                                    a Rate

                                                                    b Delivery period

                                                                    c Mode of Dispatch

                                                                    d Mode of Payment

                                                                    e Payment terms

                                                                    f KSTCST Number of customer

                                                                    g Dispatch destination address and mode of dispatch

                                                                    h One copy is sent to customer

                                                                    i One copy is filled to customer wise along with purchase order

                                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                    regarding technical delivery and commercial conditions

                                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                    in computer

                                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                                    accordingly

                                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                                    grade and rate and delivery date

                                                                    7 After the same is cleared by the Managing Director

                                                                    8 The concerned production department shall have an access to order acceptance from

                                                                    computer

                                                                    9 The production department will go for producing the products as per the requirement of the

                                                                    customer

                                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                                    68

                                                                    Shared value

                                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                    and the values it will uphold in determining corporate destiny

                                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                                    follows

                                                                    1 Mission

                                                                    2 Corporate Objectives

                                                                    Serve the community around through welfare schemes

                                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                                    activities Like providing the necessities for the local schools and giving donations to

                                                                    charitable institutes

                                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                                    of materials with highly committed and socially responsible employees

                                                                    The company in order to become a global entity with highly committed and socially

                                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                                    to handle any complex job To make the employees skilful the company is organizing

                                                                    training programs regularly The company is taking measures to create social

                                                                    awareness among its employees

                                                                    Strive towards making work environment safe and environment friendly

                                                                    To make the working environment safe for the employees the company has provided

                                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                                    sand and using it again for casting purpose

                                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                    and supply products of high quality to the complete satisfaction of each and every

                                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                    products There by achieving a sense of satisfaction among its customers The

                                                                    employees are made to perform the work with due concern to the quality of the

                                                                    69

                                                                    products Through its quality products the company wants to achieve leadership in

                                                                    market as reputed and reliable supplies

                                                                    Endeavoring to fulfill social responsibilities

                                                                    The company in order to fulfill its social responsibility has undertaken many

                                                                    community development projects which include donations to charitable institutions

                                                                    and providing necessities for local schools etc besides the company has a huge

                                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                                    on the environment

                                                                    The company is committed to the following

                                                                    Continual prevention of pollution reduction of waste and consumption of

                                                                    resources in all its operations

                                                                    Promote environmental awareness among all employees and ensure their

                                                                    participation in implementing this environmental policy at their place of work

                                                                    SWOT ANALYSIS

                                                                    70

                                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                    Strength

                                                                    71

                                                                    1 Easy and timely availability of raw material

                                                                    2 The company is having expertise Human resource

                                                                    3 The company has equipped with latest technology

                                                                    4 The company has good machines for manufacturing purpose

                                                                    5 The company protects employees by giving safety equipments

                                                                    Weakness

                                                                    1 Lack of education among the workers in the lower cadre

                                                                    2 They have not given the additional facilities like cab facilities etc

                                                                    3 The company does not have its own products to sell It should rely heavily on

                                                                    customer orders

                                                                    4 Lack of space inside the production department

                                                                    5 The company more depends on the casual workforce in its production

                                                                    Opportunities

                                                                    72

                                                                    1 The company can expand its business in Europe which is a potential market for

                                                                    industrial machines

                                                                    2 By maintaining its quality of products the company can enter different foreign

                                                                    markets

                                                                    3 Presence of auto majors in the region especially in south India

                                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                    quality of goods effectively and more efficiently

                                                                    Threats

                                                                    1 Pollution control norms laid by the government are getting stringent

                                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                    With its cheap products they can kill domestic industries

                                                                    3 Labour incentive

                                                                    4 Expensive transportation cost

                                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                                    exhausted

                                                                    FINDING AND CONCLUSION

                                                                    73

                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                    FINDINGS

                                                                    The organization is not success in both domestic and export market to meet their

                                                                    demand

                                                                    The company is not providing proper training to their employees

                                                                    The company is financially sound

                                                                    Rising cost of raw materials

                                                                    Products processing facilities are not enough

                                                                    They should make more advertisements

                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                    pureness

                                                                    CONCLUSION

                                                                    74

                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                    round improvement is production sales and profitability

                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                    LEARNING EXPERIENCE

                                                                    75

                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                    However after implant training I have felt empowered with confidence to understand

                                                                    different management concepts in a pragmatic manner

                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                    MBA I also came across real problems faced by organization in technology human

                                                                    resources etc and the way in which the management tackled those problems

                                                                    During this implant training I realized that management is a backbone of every organization

                                                                    and without which every activity of organization will go haywire

                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                    helps the management in the process of decision-making

                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                    the organization and how we should communicate on different channels and with different

                                                                    grades of peoples

                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                    finance department I came to know the importance of finance department and I came to

                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                    regulation of the company

                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                    support and team spirit

                                                                    76

                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                    individual effort in organization In addition importance of human relations was known

                                                                    which helps the management getting the things done through its employees

                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                    help in my career It is about the working environment about dealing with the employees

                                                                    about the attitude required to sustain in an organization and so on

                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                    continuous guidance to make this project work successful

                                                                    77

                                                                    BIBLIOGRAPHY

                                                                    The companyrsquos Reports are

                                                                    Quality Assurance Report

                                                                    Production Report

                                                                    Finance department Report

                                                                    Marketing department Report

                                                                    WEBSITE

                                                                    wwwcerebracomputerscom

                                                                    wwwwikipediacom

                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                    TEXT BOOKS

                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                    Edition) Pearson Education

                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                    Edition) Tata McGraw-Hill

                                                                    BOOKS

                                                                    Company Magazines

                                                                    Hand books Catalogue Journals amp Reports

                                                                    78

                                                                    • The future of any Company depends on its ability to-
                                                                    • Responsibility and Authority
                                                                    • Managing Director
                                                                    • Responsibility
                                                                    • Authority
                                                                    • Director (Commercial)
                                                                    • Responsibility
                                                                    • Authority
                                                                    • Manager Accounts
                                                                    • Responsibility
                                                                    • Authority
                                                                    • Assistant Manager of Quality Assurance
                                                                    • Responsibility
                                                                    • Authority
                                                                    • Supervisory Moulding
                                                                    • Responsibility
                                                                    • Authority
                                                                    • Supervisor Maintenance
                                                                    • Responsibility

                                                                      An organizational structure defines how job tasks are formally divided grouped amp co-

                                                                      ordinate The chapter ii deals with the organizational structure the organization structure is a

                                                                      complete Picture about the organization The structure of an organization plays a significant

                                                                      role in charting out its path to success An efficient structure facilitates co-ordination amp

                                                                      smooth intertwining of employees amp communication systems The organization adopts

                                                                      different structural pattern at different stages of its lifecycle The form of an organization that

                                                                      is evident in the way divisions departments functions amp people link together amp interact

                                                                      Organization structure reveals vertical operational responsibilities amp horizontal linkages amp

                                                                      may be represented by an organization chart The complexityrsquos structure is often proportional

                                                                      to its size amp its geographic dispersal The traditional organization structure for many

                                                                      businesses in the 20thcentury was the bureaucracy originally defined by max Weber

                                                                      BASIC ORGANIZATION STUCTURE

                                                                      An organization is a social entity composed of two or more persons who work together

                                                                      towards the attainment of common goals For the organization to work as a cohesive unit it is

                                                                      essential that a formal structure of reporting amp control be established among the different

                                                                      members of organizationhelliphellip

                                                                      35

                                                                      ORGANISATION CHART

                                                                      CHAIRMAN

                                                                      The above organization structure shows the following points

                                                                      36

                                                                      BOARD OF DIRECTORS

                                                                      MANAGING DIRECTOR

                                                                      EXECUTIVE DIRECTOR

                                                                      DYGENRAL MANAGER

                                                                      MANAGER-PERSONNAL amp ADMINISTRATION

                                                                      MANAGER- PRODUCTION MAINTENANCE

                                                                      MANAGER- DESIGNQC TRANSPORT

                                                                      MANAGER PROJECT SECURITY amp VIGILANCE

                                                                      MANAGER- PURCHASE STORES COMPUTER VACANT

                                                                      MANAGER MARKETING

                                                                      FINANCE MANAGER IC

                                                                      DYMANAGER TPS

                                                                      DYMANAGER QCTESTING

                                                                      ASSTENGINEER- PURCHASE amp STORES

                                                                      ASSTENGINEER- MAINTENANCETRANSPORT

                                                                      ASSTENGINEER-TPS

                                                                      ASSTENGINEER-TPSWINDING

                                                                      ASSTENGINEER- QUALITY CONTROL

                                                                      ASSTENGINEER- QUALITY CONTROL

                                                                      1) Hierarchy relationship between different department members

                                                                      2) Participative management

                                                                      3) Cooperative work culture

                                                                      4) Standardized of polices

                                                                      5) Decentralized decision making system provided that some exceptions-

                                                                      Valuable amp economical decisions are taken by top level management only So it is

                                                                      centralized decision making

                                                                      In all major decisions will be taken from board of directors they have full control over the

                                                                      administration they will control the executive and general managers these board of directors

                                                                      are selected by SAIL But the general manager of will have full control over the deputy

                                                                      managers of project HRD production and material departments

                                                                      These deputy managers will have full control over their respective area and they have a right

                                                                      to take minor decisions regarding over their respective area

                                                                      37

                                                                      FUNCTIONAL AREAS

                                                                      PRODUCTION DEPARTMENT

                                                                      HUMAN RESOURCES DEPARTMENT

                                                                      MARKETING DEPARTMENT

                                                                      FINANCE DEPARTMENT

                                                                      Production Department

                                                                      Production department performs the function of producing finished goods from the basic raw

                                                                      materials The manufacturing is headed by a group head whose main objective is to plan

                                                                      execute co-ordinate and control all production activities with available resources inputs

                                                                      equipment and facilities

                                                                      Objectives

                                                                      1 To ensure direct and co-ordinate the activities

                                                                      2 To ensure Quality Output

                                                                      The Main functions of this Department are as follows

                                                                      1 Procure the Raw materials

                                                                      2 Store the Raw materials which are procured

                                                                      3 Process the raw materials which are procured in the production and to turn them into

                                                                      finished goods

                                                                      4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                      round the year

                                                                      38

                                                                      DIRECTOR

                                                                      PERSONNEL MANAGER

                                                                      Human Resource Department

                                                                      The personnel department is one of the most important functional departments in every

                                                                      organization Only with the help this department the organization can make efficient use of

                                                                      the available work force for providing the desired product to the customer with desired

                                                                      quality and reasonable price at the right time

                                                                      Department Structure

                                                                      The Personnel Manager is responsible for carrying out all the personnel management work

                                                                      like recruitment selection training performance appraisal promotion wages and salary

                                                                      employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                      from the Managing Director whenever necessary

                                                                      The future of any Company depends on its ability to-

                                                                      Train and upgrade skill sets of its employees

                                                                      Extract and retain talent

                                                                      Robust performance appraisal and reward system

                                                                      Manage and full fill expectations

                                                                      Evolve performance parameters with respect to key result areas

                                                                      39

                                                                      HUMAN RESOURCE DEVELOPMENT

                                                                      Resource is any means of supply which can be drawn on when necessary To develop means

                                                                      to grow mature and make progress in the desired direction Developing a human being in to

                                                                      a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                      cleverness talent and ability

                                                                      Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                      by which the employees of an organization are helped in planned and continuous manner to

                                                                      acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                      their present functions or expected future voles

                                                                      HRD is a process which is geared towards developing the general enabling capabilities of

                                                                      employees as individuals so that they can discover and exploit their own inner potential for

                                                                      their own and or organization development purposes HRD strives to develop an

                                                                      organizational culture where superior subordinate relationships team different sub units are

                                                                      strong and contribute to the organizational health dynamisms and pride of employees

                                                                      Training programs are as follows

                                                                      FRESH ENTRANTS

                                                                      Induction and orientation

                                                                      COMPETENCE ENHANCEMENT

                                                                      Technical

                                                                      Multi skill training

                                                                      Managerial

                                                                      SPECIFIC AREA

                                                                      Safety

                                                                      Environment

                                                                      Cost control and deduction

                                                                      Quality

                                                                      EXTERNAL TRAINING

                                                                      OTHER AREAS

                                                                      Hindi training

                                                                      40

                                                                      GOALS OF HRD

                                                                      Development of individual capacity

                                                                      Development of competitive in relations job being performed

                                                                      Development of corporate approach

                                                                      Development interpersonal relationship

                                                                      Development of overall organization culture

                                                                      Role of HRD

                                                                      Human resources planning

                                                                      Human resources accounting

                                                                      Human resources allocation and role planning

                                                                      Human resources training and development

                                                                      Human resources maintenance

                                                                      Climate development of HRD

                                                                      Activities of HRD

                                                                      Training need identification

                                                                      Training needs assessment

                                                                      Training needs justification

                                                                      Budgeting and controlling of cost

                                                                      Selection of learning process

                                                                      Planning designing conducting the training procedure

                                                                      Evolution of program through the trainee and feedback records

                                                                      41

                                                                      Training Objectives

                                                                      To help the trainee

                                                                      To improve knowledge skill attitude amp performance

                                                                      To develop competence to increase productivity

                                                                      To prepare for greater responsibility

                                                                      To improve interpersonal relationship

                                                                      To equip with modern tools amp techniques of to harness best of the human resources

                                                                      and maintains industrial harmony

                                                                      Modern how to develop self and his subordinates

                                                                      Recruitment sources

                                                                      This company considers both internal and external sources for recruitment Internal sources

                                                                      include the employees who are already on the payroll Whenever any vacancy occurs

                                                                      somebody within the organization with necessary qualification is promoted to that job

                                                                      External sources are obtained by giving advertisements in state and local newspapers

                                                                      Recruitment

                                                                      It is the process of searching for prospective employees and stimulating them to apply for

                                                                      jobs in the organization so that the right person for accomplishing organization and

                                                                      departmental objectives will fill up organization vacancies

                                                                      In order to ensure that the right type of persons are available to the concern in the right

                                                                      number at the right place the following steps are taken

                                                                      The candidate will be given an application form through which the Personnel Manager can

                                                                      come to know about the candidate with respect to the following

                                                                      Educational qualification

                                                                      Experience

                                                                      Skills possessed by the candidate

                                                                      Salary expecting

                                                                      42

                                                                      Screening of Applications

                                                                      Interview

                                                                      Physical Examination

                                                                      Placement

                                                                      Selection

                                                                      The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                      for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                      most suitably perform the given job

                                                                      The selection procedure is essentially a series of steps through which additional information

                                                                      is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                      compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                      candidates

                                                                      The selection procedure followed by the company is as follows

                                                                      Training and Development

                                                                      The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                      follows

                                                                      Job rotation

                                                                      Coaching

                                                                      Job instruction

                                                                      Committee assignments

                                                                      43

                                                                      After the selection of candidates the candidates will be given on-the-job training in an

                                                                      organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                      requirement of the company then the candidate is selected as an employee for the company

                                                                      This period of 1 year is known as the probationary period for the candidate When the

                                                                      performance of the candidate is unsatisfactory then the company will provide further training

                                                                      to the candidate to make him fully equipped to work in the organization

                                                                      Safety of the Employees

                                                                      1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                      2 Safety uniform will be given to every shop floor employees

                                                                      3 Pairs of uniform will be given once in a year

                                                                      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                      group insurance as well

                                                                      5 Every employee in the organization will be medically examined once a year

                                                                      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                      1st shift-----------------------------6am to 2pm

                                                                      2nd shift----------------------------2pm to 10pm

                                                                      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                      Wages

                                                                      Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                      contract to his worker for the services rendered by him

                                                                      In this company the wages are fixed according to the government norms At the time of

                                                                      appointment the company fixes the wages which is higher than the government norms After

                                                                      a certain period the wages will be fixed according to the experience of the worker

                                                                      44

                                                                      Absenteeism

                                                                      An absentee is a person who habitually stays away from the job There are several causes for

                                                                      absenteeism which are as follows

                                                                      Maladjustment with the working condition

                                                                      Industrial fatigue

                                                                      Alcoholism

                                                                      Low level of wages

                                                                      Family problems

                                                                      Unhealthy working conditions

                                                                      Unsound personnel policies

                                                                      The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                      absent show cause notice is given If the absence is continued by the worker maximum

                                                                      three-show cause notices are given If the absence is continued then the company will issue a

                                                                      charge sheet If the absence is further continued the management conducts an in-house

                                                                      enquiry During the enquiry the management decides as to whether the worker should

                                                                      continue in his job or not

                                                                      Performance appraisal

                                                                      Production head or Works Manager will give the questionnaire to the employees working in

                                                                      the production department and based on their answers for the questions the ranking will be

                                                                      given for each worker and depending upon the rank the worker will be put in the certain

                                                                      position

                                                                      If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                      They will tell him his weakness and strengths in the particular field and motivate him to

                                                                      achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                      45

                                                                      Promotion

                                                                      In this company the promotion is given based on seniority-cum-merit The management will

                                                                      also take the following considerations while promoting an employee

                                                                      Behavior of the worker

                                                                      Attendance of the worker

                                                                      Efficiency of the worker

                                                                      46

                                                                      Marketing Department

                                                                      The marketing department performs marketing activity by supplying the products to the

                                                                      customers within the mentioned time and the product is transferred to the domestic customers

                                                                      by the road transportation and overseas customers by means of ships

                                                                      Marketing Channels

                                                                      Marketing channel decisions are among the most critical decisions facing marketing The

                                                                      channels chosen intimately affect all other marketing decisions

                                                                      As the company is a manufacturing concern it undertakes the following type of marketing

                                                                      channels

                                                                      The company gets order directly from its customers and it directly delivers the finished

                                                                      products to its customers as it has producer-customer type of marketing channel

                                                                      Marketing Strategies

                                                                      Usually the Company follows the following marketing strategies

                                                                      Quick delivery

                                                                      Better quality

                                                                      Service after sales

                                                                      47

                                                                      CUSTOMERS

                                                                      COMPANY

                                                                      Marketing Segmentation

                                                                      Market segmentation means dividing the market into different segments or sectors In this

                                                                      company market segmentation is made on the basis of components

                                                                      Packaging

                                                                      Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                      which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                      are packed in the boxes

                                                                      Handling of customer complaints

                                                                      The details of customersrsquo complaints corrective action taken etc shall be

                                                                      recorded on corrective action report and a copy shall be sent to the customer

                                                                      Whenever possible customer confirmation is obtained

                                                                      Managing Director shall forward the same to the Manager-Quality control for the

                                                                      investigation

                                                                      Based on the result of investigation the complaints are bifurcated as Genuine

                                                                      Casual complaints

                                                                      All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                      preventive action is taken recorded and given to the concerned department for

                                                                      further action

                                                                      All casual complaints from the customer are informed accordingly

                                                                      The managing director shall receive complaints from the customers A complaint

                                                                      number is allotted and an acknowledgement is sent to customers

                                                                      Records

                                                                      The following records shall be maintained by marketing department

                                                                      1 Enquiries and Quotation

                                                                      2 Purchase orders from customer and its Amendments

                                                                      3 Verbal order

                                                                      4 Order Acceptance

                                                                      5 Delivery challen cum Invoice

                                                                      48

                                                                      Finance Department

                                                                      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                      pool of funds These funds come from a variety of sources investors or shareholders

                                                                      creditors who lend in money and past earnings retained in business Funds provided from

                                                                      these sources are committed to a number of uses Fixed assets used in production of a product

                                                                      or service inventory used in production of marketable goods cash and securities used for

                                                                      transaction and liquidity purposes

                                                                      The sales of the company are accompanied with sales bills which are generated from

                                                                      computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                      document is sent through Bank for payment

                                                                      The export sales are against payment through Bank with a credit period of 45 days from the

                                                                      date of shipment

                                                                      The purchase of raw materials component parts and consumables are affected against a credit

                                                                      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                      day of the month irrespective of the material receipt date

                                                                      Department Structure

                                                                      DIRECTOR COMMERCIAL

                                                                      FINANCE MANAGER

                                                                      CASHIER STENO TYPIST

                                                                      The main functions of Finance Department are as follows

                                                                      1 Making the payment as salary to the employees

                                                                      2 Meeting the manufacturing expenses of the organization

                                                                      3 Preparing financial statement of the organization

                                                                      4 Maintaining the liquidity position of the company

                                                                      5 Helping the management in taking financial decision

                                                                      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                      7 Making payments to the suppliers

                                                                      8 Receiving receipts from the customers

                                                                      49

                                                                      Accounting Procedure

                                                                      The company follows cash and credit basis of accounting of its income and expenditures

                                                                      The income of the company is fo0rm sale of castings development of patterns for new items

                                                                      and by sale of bye products The major expenditures are power charges manufacturing

                                                                      expense labour raw materials and consumable spares administrative and selling expense

                                                                      interest

                                                                      The following are the books and records maintained by cerebra integrated technologies

                                                                      Limited

                                                                      Subsidiary BooksRecords

                                                                      This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                      effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                      the material by store and counter signed by the quality Assurance Department the necessary

                                                                      entries are made in the registrar

                                                                      Customer RegisterBill Register

                                                                      This register is maintained to keep track of the sales made to each and individual customer

                                                                      The follows are maintained customer wise and the detail of invoice number and date and

                                                                      value with cumulative value is maintained in the register This register also helps to make

                                                                      follow up for payment The entries in the register are made immediately after the invoice is

                                                                      generated from the computer

                                                                      The receipt of payment against each customer and invoice is also entered in the register to

                                                                      enable to know the balance outstanding customer wise

                                                                      Salary advance register

                                                                      This register is maintained to know the advance outstanding employee wise Immediately

                                                                      after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                      of advance through slips the entries are made in this register to know the exact balances of

                                                                      advance employee wise

                                                                      50

                                                                      Customer Rejection Register

                                                                      This register is maintained to keep track of customer rejection of castings

                                                                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                      rejection register where in the details of rejection via invoice number grade quantity and

                                                                      weight value excise duty sales tax and forwarding are made

                                                                      Books of Accounts

                                                                      Petty Cash Book

                                                                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                      the Director and then necessary entries are made in the books through computer

                                                                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                      received from whom amount in words and figures If the payment is made above Rs500-

                                                                      necessary signatures should be taken on affixing rupee one revenue stamp

                                                                      Bank book

                                                                      Since the company has availed cash credit and bill discounting facility from bank two

                                                                      separate bank books for cash credit and bill discounting are maintained

                                                                      The receipt of payment through chequedemand draft and payment through chequedemand

                                                                      draft is maintained in the register The balance of the book should tally with the balance in

                                                                      the books of accounts maintained in a computer

                                                                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                      the over draw amount against the discounted bills necessary credit entries are made in the

                                                                      register to arrive at the actual balance against the sanctioned working capital

                                                                      51

                                                                      General ledger

                                                                      This ledger gives the details of transactions effected by the company at any point of time The

                                                                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                      respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                      to know the actual balance of each account The trail balance and receipt and payment are

                                                                      made at each month end which should necessarily tally The profit and loss account is also

                                                                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                      yearly or yearly

                                                                      Inventory management

                                                                      Inventories constitute the most significant part of current assets of a majority of companies

                                                                      in India Inventories are stock of the product a company is manufacturing for sale and

                                                                      components that make up the product The various forms in which inventories exist in a

                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                      While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                      no raw material and work in progress inventory

                                                                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                      of inventory control technique which is popularly known as FIFO method In this method

                                                                      raw material which bought first will be sent to the production department first

                                                                      Cost of production

                                                                      The following items determine the cost of production of the product

                                                                      Price of raw materials

                                                                      Labour costs

                                                                      Other production costs

                                                                      Market condition

                                                                      52

                                                                      Mode of Payment

                                                                      1 Advance Payment

                                                                      The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                      2 Credit

                                                                      The firm gives credit facility to its old customers which is secured by the following

                                                                      - Invoice performance credit

                                                                      - Letter of credit

                                                                      53

                                                                      CERBRA INTEGRATED

                                                                      TECHNOLOGIES LIMITED

                                                                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                      54

                                                                      Particulars 30-9-2010 30-9-2009

                                                                      INCOME

                                                                      Sales amp Services 588808535 503398844

                                                                      Other Income 8458654 1291991

                                                                      TOTAL 597267189 504690834

                                                                      EXPENDITURE

                                                                      Materials 565924569 471247636

                                                                      Manufacturing amp Administration Expenses 15640011 16247496

                                                                      Marketing Expenses 249660 127791

                                                                      Interestamp Financial Charges 248640 382737

                                                                      Depreciation 1588627 2055635

                                                                      TOTAL 583651507 490061295

                                                                      Profit Before Extraordinary Items 13615681 14629539

                                                                      Profit [loss] Before Taxation 13615681 14629539

                                                                      Provision for Taxation

                                                                      MAT 2524347 (1894)

                                                                      Profit[loss] after tax transferred to balance 11091334 14631433

                                                                      Sheet

                                                                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                      55

                                                                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                      Sources of funds

                                                                      Share Holderrsquos Funds 159555820 150740820

                                                                      Share Application Money 29211000 5643501

                                                                      Reserves amp Surplus 242157224 242157224

                                                                      Minority interest 334875 ------

                                                                      Grand Total 431258919 398541545

                                                                      Application of funds

                                                                      Fixed Assets

                                                                      Gross Block 46078186 46259057

                                                                      Less Depreciation 28342562 26103945

                                                                      Net Block 17735625 20155113

                                                                      Deferred Tax Assets 63249 ----

                                                                      Investment cost 2000 2000

                                                                      Current Assets Loans amp Advances

                                                                      Sundry Debtors 318650954 337538013

                                                                      Cash amp Bank Balance 12439646 9113641

                                                                      Loans amp Advances 114671053 45651808

                                                                      445761654 392303462

                                                                      Less Current Liabilities amp Provisions

                                                                      Current Liabilities 293343081 290079690

                                                                      Provisions 2810681 1999

                                                                      Net Current Assets 149607892 102221773

                                                                      Profit amp loss Account 263850154 276162659

                                                                      Grand Total 431258919 398541545

                                                                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                      late 1970s to help managers address the difficulties of change The model shows that

                                                                      organizational immune systems and the many interconnected variables involved make change

                                                                      complex and that an effective change effort must address many of these issues

                                                                      simultaneously This is often a daunting managerial challenge

                                                                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                      (subordinate goals) Skill

                                                                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                      Richard defines that it was because of these factors the Japanese companies excelled over

                                                                      American firms A very important feature of this Model is that McKinsey consultants in their

                                                                      studies of several firms have extensively tested it

                                                                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                      major premise of the model is that many performances related issues are rooted among the 7

                                                                      factors outlines This study is important from a strategic marketing Organizational

                                                                      performances related issues are rooted among the 7 factors outlines These 7s are

                                                                      interconnected aligned and working together in high performing organizations

                                                                      56

                                                                      Structure

                                                                      The organizational structure of the company is based on the functional departments and the

                                                                      decision taken from top-level management of the company For analyzing and for taking

                                                                      decision the top management will consult the functional managers performance of various

                                                                      tasks in departments will be assigned to its functional head

                                                                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                      associated information that shows who reports to whom and how tasks are both divided up and

                                                                      integrated

                                                                      Skill

                                                                      Usually in a foundry Industry two types of skills are required They are as follows

                                                                      1 Administrative skills

                                                                      2 Technical skills

                                                                      Administrative Skills

                                                                      Administrative skills are those skills which are very much necessary for office staff It

                                                                      involves managing the resources of the organization Cerebra integrated technologies limited

                                                                      is doing everything to impart these skills in its employees When the candidate is selected he

                                                                      will be given an on-the-job training for about 1 year and also training in each department to

                                                                      make the candidate familiar with the organization Every month a training program will be

                                                                      conducted wherein personalities having expertise in various fields give lectures

                                                                      Technical Skills

                                                                      Technical skills are those skills which are directly concerned with the production Shop-

                                                                      floor employees are expected to possess these skills to carry out the production activity

                                                                      smoothly

                                                                      In Cerebra integrated technologies limited they give more importance to technical

                                                                      knowledge than educational qualification

                                                                      57

                                                                      Different training programs are conducted to impart technical skills among employees When

                                                                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                      the company gets its employees trained by external training agencies Guest lectures are

                                                                      arranged once in a month to help the employees update their knowledge with the industry

                                                                      level

                                                                      Cerebra integrated technologies limited continuously monitors the performance of the

                                                                      employees of various departments and identifies the training needs to be given for employees

                                                                      and for enhancing the skills of the employees

                                                                      Style

                                                                      The company follows a centralized system of decision-making Only the top management

                                                                      takes the decisions and the suggestions of the lower level employees are taken into

                                                                      consideration

                                                                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                      purchasing activity as the parameter When the raw materials for production are out of stock

                                                                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                      approach

                                                                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                      comes to decision making Only the persons who are in higher authority take decisions about

                                                                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                      management For eg While taking decisions regarding purchase only the MD and Director

                                                                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                      material and tenders The higher authorities do everything There is no participative

                                                                      approach and most of the employees have no or very little knowledge about all the aspects of

                                                                      the companyrsquos administration

                                                                      58

                                                                      Strategy

                                                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                      followed by systematic action and allocation of resources to achieve corporate goals

                                                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                      competition through its quality products with reasonable price To price their products

                                                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                      waste elimination

                                                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                      advance before starting production activity By using the good quality of raw materials the

                                                                      company can produce quality output without any damages or cracks in the castings Thus

                                                                      reducing the wastage

                                                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                      Ie by carrying out the production activity according to the procedure and under watchful

                                                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                      commit any wrongdoing

                                                                      Staff

                                                                      Responsibility and Authority

                                                                      The company has defined responsibilities and authorities in order to facilitate effective

                                                                      implementation of quality management and these are communicated to relevant persons in

                                                                      the organization

                                                                      59

                                                                      Managing Director

                                                                      Responsibility

                                                                      1 Overall control of the company

                                                                      2 Ultimate responsibility for product quality

                                                                      3 Responsibility for customer satisfaction

                                                                      4 Responsibility for marketing

                                                                      5 New product development and process improvement

                                                                      6 Growth and profit

                                                                      Authority

                                                                      1 Approve quality assurance manual

                                                                      2 Interact with customers

                                                                      3 Approve capital goods

                                                                      4 Release the product whenever there is ambiguity

                                                                      5 Disposal of non-conforming products

                                                                      6 Sign cheque

                                                                      Director (Commercial)

                                                                      Responsibility

                                                                      1 Responsible for purchasing and supplier development

                                                                      2 Financial management including cash flow management

                                                                      3 Responsible for storersquos management

                                                                      4 Administration and personnel management

                                                                      5 Functions of managing director in his absence

                                                                      Authority

                                                                      1 Sign the purchase order

                                                                      2 Sign cheques

                                                                      3 Prepare the yearly budget and follow up

                                                                      4 Interact with statutory bodies and maintain records

                                                                      60

                                                                      Works Manager

                                                                      Responsibility

                                                                      1 Overall responsibility for production planning and control

                                                                      2 Overall responsibility for pattern equipment and product quality

                                                                      3 Safety and house-keeping of entire company

                                                                      4 Upkeep of all equipment

                                                                      5 Process improvement and productivity

                                                                      6 Training of production and quality control personnel

                                                                      7 Upkeep of relevant records

                                                                      Authority

                                                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                      reaching customer on time

                                                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                                                      Manager Maintenance

                                                                      Responsibility

                                                                      1 Monitor and control the activity of the administration office

                                                                      2 Upkeep of statutory records

                                                                      3 Make payment to suppliers on due date

                                                                      4 Housekeeping in respective areas

                                                                      Authority

                                                                      1 Prepare and send chequesDDrsquos

                                                                      61

                                                                      Manager Accounts

                                                                      Responsibility

                                                                      1 Account all the vouchers and bills after acceptance from stores

                                                                      2 Maintain books of accounts

                                                                      3 Update all the accounts regularly

                                                                      4 Prepare financial statement at defined intervals

                                                                      5 Update the salary advance register

                                                                      6 Housekeeping in respective areas

                                                                      Authority

                                                                      1 Enter accounts data into the computer

                                                                      2 Raise debitcredit notes

                                                                      3 Issue stamped receipts for the payment received

                                                                      Assistant Manager Quality Control

                                                                      Responsibility

                                                                      1 NDT inspection

                                                                      2 Inspection of castings in first second and final stage

                                                                      3 Upkeep of related records

                                                                      4 Housekeeping in respective department

                                                                      Authority

                                                                      1 Authorized to inspect and release the product for next stages

                                                                      62

                                                                      Assistant Manager of Quality Assurance

                                                                      Responsibility

                                                                      1 Incoming and in-process inspection

                                                                      2 Overall responsibility of calibration of EMTE

                                                                      3 Training of quality assurance personnel

                                                                      Authority

                                                                      1 Accept the product at inward good stage

                                                                      2 Approve the liquid metal before pouring

                                                                      Chemist

                                                                      Responsibility

                                                                      1 Charge calculation

                                                                      2 Inspection of incoming materials

                                                                      3 Mechanical testing

                                                                      4 Housekeeping in the related areas

                                                                      Authority

                                                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                      Manager

                                                                      63

                                                                      Marketing and Administration Officer

                                                                      Responsibility

                                                                      1 Delivery challan cum invoice preparation with its related activities

                                                                      2 Central excise formalities and related activities

                                                                      3 Cash handling

                                                                      4 Upkeep and maintenance of the following records

                                                                      Authority

                                                                      1 Purchase stationery

                                                                      2 Co-ordinate with central excise department on behalf of the company

                                                                      Supervisory Moulding

                                                                      Responsibility

                                                                      1 Allocate the work for the workers based on planning

                                                                      2 Arrangements for production of moulding core as per planning and documented

                                                                      procedures

                                                                      3 Inspection of pattern and core box before and while production

                                                                      4 Ensure correct mixing of sand as per procedure

                                                                      5 To maintain a clean and neat working environment

                                                                      Authority

                                                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                                                      Supervisor Maintenance

                                                                      Responsibility

                                                                      1 General house-keeping in all area

                                                                      2 Attending machine break down

                                                                      3 Arrangement for lining preparation

                                                                      64

                                                                      Authority

                                                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                      consent with the directors

                                                                      Supervisor Inspection

                                                                      Responsibility

                                                                      1 Inspection of castings in all stores

                                                                      2 Final clearance of castings before dispatch

                                                                      Authority

                                                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                      Purchase Officer

                                                                      Responsibility

                                                                      1 Local purchase

                                                                      2 Cash purchase

                                                                      3 Out station purchase follow up as and when assigned

                                                                      4 Attending bank work

                                                                      Authority

                                                                      1 Authorized to procure material from approved supplier in consent with Director

                                                                      (commercial)

                                                                      65

                                                                      Cashier Steno cum Typist

                                                                      Responsibility

                                                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                      2 To prepare letterspayment reminders at defined intervals

                                                                      3 To maintain petty cash book daily

                                                                      Authority

                                                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                      2 Procure postal stamps and revenue stamps for office use

                                                                      The responsibilities and authorities of Management Representatives include the following

                                                                      a) Coordinating for the implementation and maintenance of the quality management

                                                                      system with other head of the departments in the company

                                                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                      documented procedures detailed procedures and process maps

                                                                      c) Reporting to management on the performance of the quality management including

                                                                      needs for improvement through management review meetings

                                                                      d) Ensuring awareness of customer requirements throughout the organization

                                                                      System

                                                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                      quality control systems performance measurement systems order execution systems

                                                                      Inventory control systems etc

                                                                      Inventory Control System

                                                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                                                      India Inventories are stock of the product a company is manufacturing for sale and

                                                                      components that make up the product The various forms in which inventories exist in a

                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                      66

                                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                      no raw material and work in progress inventory

                                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                                      materials which bought first will be sent to the production department first The inventory

                                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                                      month in advance so that the production will not be affected even in case of any

                                                                      uncertainties

                                                                      Order Execution System

                                                                      The company receives the purchase order from its customer The purchase order may be in

                                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                      review of contract

                                                                      The following are the various steps taken by the organization to execute a purchase order

                                                                      from a customer

                                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                      issued to the Managing Director for study

                                                                      2 Managing Director shall study the technical and commercial requirements with

                                                                      respect to the following

                                                                      Technical

                                                                      a Normalwitness pouring

                                                                      b Third party inspection

                                                                      67

                                                                      c NDT requirements

                                                                      d Acid Picking requirements

                                                                      e Previous history of the product available in computer

                                                                      Commercial

                                                                      a Rate

                                                                      b Delivery period

                                                                      c Mode of Dispatch

                                                                      d Mode of Payment

                                                                      e Payment terms

                                                                      f KSTCST Number of customer

                                                                      g Dispatch destination address and mode of dispatch

                                                                      h One copy is sent to customer

                                                                      i One copy is filled to customer wise along with purchase order

                                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                      regarding technical delivery and commercial conditions

                                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                      in computer

                                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                                      accordingly

                                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                                      grade and rate and delivery date

                                                                      7 After the same is cleared by the Managing Director

                                                                      8 The concerned production department shall have an access to order acceptance from

                                                                      computer

                                                                      9 The production department will go for producing the products as per the requirement of the

                                                                      customer

                                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                                      68

                                                                      Shared value

                                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                      and the values it will uphold in determining corporate destiny

                                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                                      follows

                                                                      1 Mission

                                                                      2 Corporate Objectives

                                                                      Serve the community around through welfare schemes

                                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                                      activities Like providing the necessities for the local schools and giving donations to

                                                                      charitable institutes

                                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                                      of materials with highly committed and socially responsible employees

                                                                      The company in order to become a global entity with highly committed and socially

                                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                                      to handle any complex job To make the employees skilful the company is organizing

                                                                      training programs regularly The company is taking measures to create social

                                                                      awareness among its employees

                                                                      Strive towards making work environment safe and environment friendly

                                                                      To make the working environment safe for the employees the company has provided

                                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                                      sand and using it again for casting purpose

                                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                      and supply products of high quality to the complete satisfaction of each and every

                                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                      products There by achieving a sense of satisfaction among its customers The

                                                                      employees are made to perform the work with due concern to the quality of the

                                                                      69

                                                                      products Through its quality products the company wants to achieve leadership in

                                                                      market as reputed and reliable supplies

                                                                      Endeavoring to fulfill social responsibilities

                                                                      The company in order to fulfill its social responsibility has undertaken many

                                                                      community development projects which include donations to charitable institutions

                                                                      and providing necessities for local schools etc besides the company has a huge

                                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                                      on the environment

                                                                      The company is committed to the following

                                                                      Continual prevention of pollution reduction of waste and consumption of

                                                                      resources in all its operations

                                                                      Promote environmental awareness among all employees and ensure their

                                                                      participation in implementing this environmental policy at their place of work

                                                                      SWOT ANALYSIS

                                                                      70

                                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                      Strength

                                                                      71

                                                                      1 Easy and timely availability of raw material

                                                                      2 The company is having expertise Human resource

                                                                      3 The company has equipped with latest technology

                                                                      4 The company has good machines for manufacturing purpose

                                                                      5 The company protects employees by giving safety equipments

                                                                      Weakness

                                                                      1 Lack of education among the workers in the lower cadre

                                                                      2 They have not given the additional facilities like cab facilities etc

                                                                      3 The company does not have its own products to sell It should rely heavily on

                                                                      customer orders

                                                                      4 Lack of space inside the production department

                                                                      5 The company more depends on the casual workforce in its production

                                                                      Opportunities

                                                                      72

                                                                      1 The company can expand its business in Europe which is a potential market for

                                                                      industrial machines

                                                                      2 By maintaining its quality of products the company can enter different foreign

                                                                      markets

                                                                      3 Presence of auto majors in the region especially in south India

                                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                      quality of goods effectively and more efficiently

                                                                      Threats

                                                                      1 Pollution control norms laid by the government are getting stringent

                                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                      With its cheap products they can kill domestic industries

                                                                      3 Labour incentive

                                                                      4 Expensive transportation cost

                                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                                      exhausted

                                                                      FINDING AND CONCLUSION

                                                                      73

                                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                                      FINDINGS

                                                                      The organization is not success in both domestic and export market to meet their

                                                                      demand

                                                                      The company is not providing proper training to their employees

                                                                      The company is financially sound

                                                                      Rising cost of raw materials

                                                                      Products processing facilities are not enough

                                                                      They should make more advertisements

                                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                                      pureness

                                                                      CONCLUSION

                                                                      74

                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                      round improvement is production sales and profitability

                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                      LEARNING EXPERIENCE

                                                                      75

                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                      However after implant training I have felt empowered with confidence to understand

                                                                      different management concepts in a pragmatic manner

                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                      MBA I also came across real problems faced by organization in technology human

                                                                      resources etc and the way in which the management tackled those problems

                                                                      During this implant training I realized that management is a backbone of every organization

                                                                      and without which every activity of organization will go haywire

                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                      helps the management in the process of decision-making

                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                      the organization and how we should communicate on different channels and with different

                                                                      grades of peoples

                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                      finance department I came to know the importance of finance department and I came to

                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                      regulation of the company

                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                      support and team spirit

                                                                      76

                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                      individual effort in organization In addition importance of human relations was known

                                                                      which helps the management getting the things done through its employees

                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                      help in my career It is about the working environment about dealing with the employees

                                                                      about the attitude required to sustain in an organization and so on

                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                      continuous guidance to make this project work successful

                                                                      77

                                                                      BIBLIOGRAPHY

                                                                      The companyrsquos Reports are

                                                                      Quality Assurance Report

                                                                      Production Report

                                                                      Finance department Report

                                                                      Marketing department Report

                                                                      WEBSITE

                                                                      wwwcerebracomputerscom

                                                                      wwwwikipediacom

                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                      TEXT BOOKS

                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                      Edition) Pearson Education

                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                      Edition) Tata McGraw-Hill

                                                                      BOOKS

                                                                      Company Magazines

                                                                      Hand books Catalogue Journals amp Reports

                                                                      78

                                                                      • The future of any Company depends on its ability to-
                                                                      • Responsibility and Authority
                                                                      • Managing Director
                                                                      • Responsibility
                                                                      • Authority
                                                                      • Director (Commercial)
                                                                      • Responsibility
                                                                      • Authority
                                                                      • Manager Accounts
                                                                      • Responsibility
                                                                      • Authority
                                                                      • Assistant Manager of Quality Assurance
                                                                      • Responsibility
                                                                      • Authority
                                                                      • Supervisory Moulding
                                                                      • Responsibility
                                                                      • Authority
                                                                      • Supervisor Maintenance
                                                                      • Responsibility

                                                                        ORGANISATION CHART

                                                                        CHAIRMAN

                                                                        The above organization structure shows the following points

                                                                        36

                                                                        BOARD OF DIRECTORS

                                                                        MANAGING DIRECTOR

                                                                        EXECUTIVE DIRECTOR

                                                                        DYGENRAL MANAGER

                                                                        MANAGER-PERSONNAL amp ADMINISTRATION

                                                                        MANAGER- PRODUCTION MAINTENANCE

                                                                        MANAGER- DESIGNQC TRANSPORT

                                                                        MANAGER PROJECT SECURITY amp VIGILANCE

                                                                        MANAGER- PURCHASE STORES COMPUTER VACANT

                                                                        MANAGER MARKETING

                                                                        FINANCE MANAGER IC

                                                                        DYMANAGER TPS

                                                                        DYMANAGER QCTESTING

                                                                        ASSTENGINEER- PURCHASE amp STORES

                                                                        ASSTENGINEER- MAINTENANCETRANSPORT

                                                                        ASSTENGINEER-TPS

                                                                        ASSTENGINEER-TPSWINDING

                                                                        ASSTENGINEER- QUALITY CONTROL

                                                                        ASSTENGINEER- QUALITY CONTROL

                                                                        1) Hierarchy relationship between different department members

                                                                        2) Participative management

                                                                        3) Cooperative work culture

                                                                        4) Standardized of polices

                                                                        5) Decentralized decision making system provided that some exceptions-

                                                                        Valuable amp economical decisions are taken by top level management only So it is

                                                                        centralized decision making

                                                                        In all major decisions will be taken from board of directors they have full control over the

                                                                        administration they will control the executive and general managers these board of directors

                                                                        are selected by SAIL But the general manager of will have full control over the deputy

                                                                        managers of project HRD production and material departments

                                                                        These deputy managers will have full control over their respective area and they have a right

                                                                        to take minor decisions regarding over their respective area

                                                                        37

                                                                        FUNCTIONAL AREAS

                                                                        PRODUCTION DEPARTMENT

                                                                        HUMAN RESOURCES DEPARTMENT

                                                                        MARKETING DEPARTMENT

                                                                        FINANCE DEPARTMENT

                                                                        Production Department

                                                                        Production department performs the function of producing finished goods from the basic raw

                                                                        materials The manufacturing is headed by a group head whose main objective is to plan

                                                                        execute co-ordinate and control all production activities with available resources inputs

                                                                        equipment and facilities

                                                                        Objectives

                                                                        1 To ensure direct and co-ordinate the activities

                                                                        2 To ensure Quality Output

                                                                        The Main functions of this Department are as follows

                                                                        1 Procure the Raw materials

                                                                        2 Store the Raw materials which are procured

                                                                        3 Process the raw materials which are procured in the production and to turn them into

                                                                        finished goods

                                                                        4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                        round the year

                                                                        38

                                                                        DIRECTOR

                                                                        PERSONNEL MANAGER

                                                                        Human Resource Department

                                                                        The personnel department is one of the most important functional departments in every

                                                                        organization Only with the help this department the organization can make efficient use of

                                                                        the available work force for providing the desired product to the customer with desired

                                                                        quality and reasonable price at the right time

                                                                        Department Structure

                                                                        The Personnel Manager is responsible for carrying out all the personnel management work

                                                                        like recruitment selection training performance appraisal promotion wages and salary

                                                                        employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                        from the Managing Director whenever necessary

                                                                        The future of any Company depends on its ability to-

                                                                        Train and upgrade skill sets of its employees

                                                                        Extract and retain talent

                                                                        Robust performance appraisal and reward system

                                                                        Manage and full fill expectations

                                                                        Evolve performance parameters with respect to key result areas

                                                                        39

                                                                        HUMAN RESOURCE DEVELOPMENT

                                                                        Resource is any means of supply which can be drawn on when necessary To develop means

                                                                        to grow mature and make progress in the desired direction Developing a human being in to

                                                                        a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                        cleverness talent and ability

                                                                        Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                        by which the employees of an organization are helped in planned and continuous manner to

                                                                        acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                        their present functions or expected future voles

                                                                        HRD is a process which is geared towards developing the general enabling capabilities of

                                                                        employees as individuals so that they can discover and exploit their own inner potential for

                                                                        their own and or organization development purposes HRD strives to develop an

                                                                        organizational culture where superior subordinate relationships team different sub units are

                                                                        strong and contribute to the organizational health dynamisms and pride of employees

                                                                        Training programs are as follows

                                                                        FRESH ENTRANTS

                                                                        Induction and orientation

                                                                        COMPETENCE ENHANCEMENT

                                                                        Technical

                                                                        Multi skill training

                                                                        Managerial

                                                                        SPECIFIC AREA

                                                                        Safety

                                                                        Environment

                                                                        Cost control and deduction

                                                                        Quality

                                                                        EXTERNAL TRAINING

                                                                        OTHER AREAS

                                                                        Hindi training

                                                                        40

                                                                        GOALS OF HRD

                                                                        Development of individual capacity

                                                                        Development of competitive in relations job being performed

                                                                        Development of corporate approach

                                                                        Development interpersonal relationship

                                                                        Development of overall organization culture

                                                                        Role of HRD

                                                                        Human resources planning

                                                                        Human resources accounting

                                                                        Human resources allocation and role planning

                                                                        Human resources training and development

                                                                        Human resources maintenance

                                                                        Climate development of HRD

                                                                        Activities of HRD

                                                                        Training need identification

                                                                        Training needs assessment

                                                                        Training needs justification

                                                                        Budgeting and controlling of cost

                                                                        Selection of learning process

                                                                        Planning designing conducting the training procedure

                                                                        Evolution of program through the trainee and feedback records

                                                                        41

                                                                        Training Objectives

                                                                        To help the trainee

                                                                        To improve knowledge skill attitude amp performance

                                                                        To develop competence to increase productivity

                                                                        To prepare for greater responsibility

                                                                        To improve interpersonal relationship

                                                                        To equip with modern tools amp techniques of to harness best of the human resources

                                                                        and maintains industrial harmony

                                                                        Modern how to develop self and his subordinates

                                                                        Recruitment sources

                                                                        This company considers both internal and external sources for recruitment Internal sources

                                                                        include the employees who are already on the payroll Whenever any vacancy occurs

                                                                        somebody within the organization with necessary qualification is promoted to that job

                                                                        External sources are obtained by giving advertisements in state and local newspapers

                                                                        Recruitment

                                                                        It is the process of searching for prospective employees and stimulating them to apply for

                                                                        jobs in the organization so that the right person for accomplishing organization and

                                                                        departmental objectives will fill up organization vacancies

                                                                        In order to ensure that the right type of persons are available to the concern in the right

                                                                        number at the right place the following steps are taken

                                                                        The candidate will be given an application form through which the Personnel Manager can

                                                                        come to know about the candidate with respect to the following

                                                                        Educational qualification

                                                                        Experience

                                                                        Skills possessed by the candidate

                                                                        Salary expecting

                                                                        42

                                                                        Screening of Applications

                                                                        Interview

                                                                        Physical Examination

                                                                        Placement

                                                                        Selection

                                                                        The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                        for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                        most suitably perform the given job

                                                                        The selection procedure is essentially a series of steps through which additional information

                                                                        is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                        compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                        candidates

                                                                        The selection procedure followed by the company is as follows

                                                                        Training and Development

                                                                        The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                        follows

                                                                        Job rotation

                                                                        Coaching

                                                                        Job instruction

                                                                        Committee assignments

                                                                        43

                                                                        After the selection of candidates the candidates will be given on-the-job training in an

                                                                        organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                        requirement of the company then the candidate is selected as an employee for the company

                                                                        This period of 1 year is known as the probationary period for the candidate When the

                                                                        performance of the candidate is unsatisfactory then the company will provide further training

                                                                        to the candidate to make him fully equipped to work in the organization

                                                                        Safety of the Employees

                                                                        1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                        2 Safety uniform will be given to every shop floor employees

                                                                        3 Pairs of uniform will be given once in a year

                                                                        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                        group insurance as well

                                                                        5 Every employee in the organization will be medically examined once a year

                                                                        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                        1st shift-----------------------------6am to 2pm

                                                                        2nd shift----------------------------2pm to 10pm

                                                                        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                        Wages

                                                                        Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                        contract to his worker for the services rendered by him

                                                                        In this company the wages are fixed according to the government norms At the time of

                                                                        appointment the company fixes the wages which is higher than the government norms After

                                                                        a certain period the wages will be fixed according to the experience of the worker

                                                                        44

                                                                        Absenteeism

                                                                        An absentee is a person who habitually stays away from the job There are several causes for

                                                                        absenteeism which are as follows

                                                                        Maladjustment with the working condition

                                                                        Industrial fatigue

                                                                        Alcoholism

                                                                        Low level of wages

                                                                        Family problems

                                                                        Unhealthy working conditions

                                                                        Unsound personnel policies

                                                                        The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                        absent show cause notice is given If the absence is continued by the worker maximum

                                                                        three-show cause notices are given If the absence is continued then the company will issue a

                                                                        charge sheet If the absence is further continued the management conducts an in-house

                                                                        enquiry During the enquiry the management decides as to whether the worker should

                                                                        continue in his job or not

                                                                        Performance appraisal

                                                                        Production head or Works Manager will give the questionnaire to the employees working in

                                                                        the production department and based on their answers for the questions the ranking will be

                                                                        given for each worker and depending upon the rank the worker will be put in the certain

                                                                        position

                                                                        If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                        They will tell him his weakness and strengths in the particular field and motivate him to

                                                                        achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                        45

                                                                        Promotion

                                                                        In this company the promotion is given based on seniority-cum-merit The management will

                                                                        also take the following considerations while promoting an employee

                                                                        Behavior of the worker

                                                                        Attendance of the worker

                                                                        Efficiency of the worker

                                                                        46

                                                                        Marketing Department

                                                                        The marketing department performs marketing activity by supplying the products to the

                                                                        customers within the mentioned time and the product is transferred to the domestic customers

                                                                        by the road transportation and overseas customers by means of ships

                                                                        Marketing Channels

                                                                        Marketing channel decisions are among the most critical decisions facing marketing The

                                                                        channels chosen intimately affect all other marketing decisions

                                                                        As the company is a manufacturing concern it undertakes the following type of marketing

                                                                        channels

                                                                        The company gets order directly from its customers and it directly delivers the finished

                                                                        products to its customers as it has producer-customer type of marketing channel

                                                                        Marketing Strategies

                                                                        Usually the Company follows the following marketing strategies

                                                                        Quick delivery

                                                                        Better quality

                                                                        Service after sales

                                                                        47

                                                                        CUSTOMERS

                                                                        COMPANY

                                                                        Marketing Segmentation

                                                                        Market segmentation means dividing the market into different segments or sectors In this

                                                                        company market segmentation is made on the basis of components

                                                                        Packaging

                                                                        Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                        which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                        are packed in the boxes

                                                                        Handling of customer complaints

                                                                        The details of customersrsquo complaints corrective action taken etc shall be

                                                                        recorded on corrective action report and a copy shall be sent to the customer

                                                                        Whenever possible customer confirmation is obtained

                                                                        Managing Director shall forward the same to the Manager-Quality control for the

                                                                        investigation

                                                                        Based on the result of investigation the complaints are bifurcated as Genuine

                                                                        Casual complaints

                                                                        All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                        preventive action is taken recorded and given to the concerned department for

                                                                        further action

                                                                        All casual complaints from the customer are informed accordingly

                                                                        The managing director shall receive complaints from the customers A complaint

                                                                        number is allotted and an acknowledgement is sent to customers

                                                                        Records

                                                                        The following records shall be maintained by marketing department

                                                                        1 Enquiries and Quotation

                                                                        2 Purchase orders from customer and its Amendments

                                                                        3 Verbal order

                                                                        4 Order Acceptance

                                                                        5 Delivery challen cum Invoice

                                                                        48

                                                                        Finance Department

                                                                        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                        pool of funds These funds come from a variety of sources investors or shareholders

                                                                        creditors who lend in money and past earnings retained in business Funds provided from

                                                                        these sources are committed to a number of uses Fixed assets used in production of a product

                                                                        or service inventory used in production of marketable goods cash and securities used for

                                                                        transaction and liquidity purposes

                                                                        The sales of the company are accompanied with sales bills which are generated from

                                                                        computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                        document is sent through Bank for payment

                                                                        The export sales are against payment through Bank with a credit period of 45 days from the

                                                                        date of shipment

                                                                        The purchase of raw materials component parts and consumables are affected against a credit

                                                                        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                        day of the month irrespective of the material receipt date

                                                                        Department Structure

                                                                        DIRECTOR COMMERCIAL

                                                                        FINANCE MANAGER

                                                                        CASHIER STENO TYPIST

                                                                        The main functions of Finance Department are as follows

                                                                        1 Making the payment as salary to the employees

                                                                        2 Meeting the manufacturing expenses of the organization

                                                                        3 Preparing financial statement of the organization

                                                                        4 Maintaining the liquidity position of the company

                                                                        5 Helping the management in taking financial decision

                                                                        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                        7 Making payments to the suppliers

                                                                        8 Receiving receipts from the customers

                                                                        49

                                                                        Accounting Procedure

                                                                        The company follows cash and credit basis of accounting of its income and expenditures

                                                                        The income of the company is fo0rm sale of castings development of patterns for new items

                                                                        and by sale of bye products The major expenditures are power charges manufacturing

                                                                        expense labour raw materials and consumable spares administrative and selling expense

                                                                        interest

                                                                        The following are the books and records maintained by cerebra integrated technologies

                                                                        Limited

                                                                        Subsidiary BooksRecords

                                                                        This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                        effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                        the material by store and counter signed by the quality Assurance Department the necessary

                                                                        entries are made in the registrar

                                                                        Customer RegisterBill Register

                                                                        This register is maintained to keep track of the sales made to each and individual customer

                                                                        The follows are maintained customer wise and the detail of invoice number and date and

                                                                        value with cumulative value is maintained in the register This register also helps to make

                                                                        follow up for payment The entries in the register are made immediately after the invoice is

                                                                        generated from the computer

                                                                        The receipt of payment against each customer and invoice is also entered in the register to

                                                                        enable to know the balance outstanding customer wise

                                                                        Salary advance register

                                                                        This register is maintained to know the advance outstanding employee wise Immediately

                                                                        after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                        of advance through slips the entries are made in this register to know the exact balances of

                                                                        advance employee wise

                                                                        50

                                                                        Customer Rejection Register

                                                                        This register is maintained to keep track of customer rejection of castings

                                                                        Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                        the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                        rejection register where in the details of rejection via invoice number grade quantity and

                                                                        weight value excise duty sales tax and forwarding are made

                                                                        Books of Accounts

                                                                        Petty Cash Book

                                                                        This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                        the Director and then necessary entries are made in the books through computer

                                                                        The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                        received from whom amount in words and figures If the payment is made above Rs500-

                                                                        necessary signatures should be taken on affixing rupee one revenue stamp

                                                                        Bank book

                                                                        Since the company has availed cash credit and bill discounting facility from bank two

                                                                        separate bank books for cash credit and bill discounting are maintained

                                                                        The receipt of payment through chequedemand draft and payment through chequedemand

                                                                        draft is maintained in the register The balance of the book should tally with the balance in

                                                                        the books of accounts maintained in a computer

                                                                        In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                        the over draw amount against the discounted bills necessary credit entries are made in the

                                                                        register to arrive at the actual balance against the sanctioned working capital

                                                                        51

                                                                        General ledger

                                                                        This ledger gives the details of transactions effected by the company at any point of time The

                                                                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                        respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                        to know the actual balance of each account The trail balance and receipt and payment are

                                                                        made at each month end which should necessarily tally The profit and loss account is also

                                                                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                        yearly or yearly

                                                                        Inventory management

                                                                        Inventories constitute the most significant part of current assets of a majority of companies

                                                                        in India Inventories are stock of the product a company is manufacturing for sale and

                                                                        components that make up the product The various forms in which inventories exist in a

                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                        While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                        no raw material and work in progress inventory

                                                                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                        of inventory control technique which is popularly known as FIFO method In this method

                                                                        raw material which bought first will be sent to the production department first

                                                                        Cost of production

                                                                        The following items determine the cost of production of the product

                                                                        Price of raw materials

                                                                        Labour costs

                                                                        Other production costs

                                                                        Market condition

                                                                        52

                                                                        Mode of Payment

                                                                        1 Advance Payment

                                                                        The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                        2 Credit

                                                                        The firm gives credit facility to its old customers which is secured by the following

                                                                        - Invoice performance credit

                                                                        - Letter of credit

                                                                        53

                                                                        CERBRA INTEGRATED

                                                                        TECHNOLOGIES LIMITED

                                                                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                        54

                                                                        Particulars 30-9-2010 30-9-2009

                                                                        INCOME

                                                                        Sales amp Services 588808535 503398844

                                                                        Other Income 8458654 1291991

                                                                        TOTAL 597267189 504690834

                                                                        EXPENDITURE

                                                                        Materials 565924569 471247636

                                                                        Manufacturing amp Administration Expenses 15640011 16247496

                                                                        Marketing Expenses 249660 127791

                                                                        Interestamp Financial Charges 248640 382737

                                                                        Depreciation 1588627 2055635

                                                                        TOTAL 583651507 490061295

                                                                        Profit Before Extraordinary Items 13615681 14629539

                                                                        Profit [loss] Before Taxation 13615681 14629539

                                                                        Provision for Taxation

                                                                        MAT 2524347 (1894)

                                                                        Profit[loss] after tax transferred to balance 11091334 14631433

                                                                        Sheet

                                                                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                        55

                                                                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                        Sources of funds

                                                                        Share Holderrsquos Funds 159555820 150740820

                                                                        Share Application Money 29211000 5643501

                                                                        Reserves amp Surplus 242157224 242157224

                                                                        Minority interest 334875 ------

                                                                        Grand Total 431258919 398541545

                                                                        Application of funds

                                                                        Fixed Assets

                                                                        Gross Block 46078186 46259057

                                                                        Less Depreciation 28342562 26103945

                                                                        Net Block 17735625 20155113

                                                                        Deferred Tax Assets 63249 ----

                                                                        Investment cost 2000 2000

                                                                        Current Assets Loans amp Advances

                                                                        Sundry Debtors 318650954 337538013

                                                                        Cash amp Bank Balance 12439646 9113641

                                                                        Loans amp Advances 114671053 45651808

                                                                        445761654 392303462

                                                                        Less Current Liabilities amp Provisions

                                                                        Current Liabilities 293343081 290079690

                                                                        Provisions 2810681 1999

                                                                        Net Current Assets 149607892 102221773

                                                                        Profit amp loss Account 263850154 276162659

                                                                        Grand Total 431258919 398541545

                                                                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                        late 1970s to help managers address the difficulties of change The model shows that

                                                                        organizational immune systems and the many interconnected variables involved make change

                                                                        complex and that an effective change effort must address many of these issues

                                                                        simultaneously This is often a daunting managerial challenge

                                                                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                        (subordinate goals) Skill

                                                                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                        Richard defines that it was because of these factors the Japanese companies excelled over

                                                                        American firms A very important feature of this Model is that McKinsey consultants in their

                                                                        studies of several firms have extensively tested it

                                                                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                        major premise of the model is that many performances related issues are rooted among the 7

                                                                        factors outlines This study is important from a strategic marketing Organizational

                                                                        performances related issues are rooted among the 7 factors outlines These 7s are

                                                                        interconnected aligned and working together in high performing organizations

                                                                        56

                                                                        Structure

                                                                        The organizational structure of the company is based on the functional departments and the

                                                                        decision taken from top-level management of the company For analyzing and for taking

                                                                        decision the top management will consult the functional managers performance of various

                                                                        tasks in departments will be assigned to its functional head

                                                                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                        associated information that shows who reports to whom and how tasks are both divided up and

                                                                        integrated

                                                                        Skill

                                                                        Usually in a foundry Industry two types of skills are required They are as follows

                                                                        1 Administrative skills

                                                                        2 Technical skills

                                                                        Administrative Skills

                                                                        Administrative skills are those skills which are very much necessary for office staff It

                                                                        involves managing the resources of the organization Cerebra integrated technologies limited

                                                                        is doing everything to impart these skills in its employees When the candidate is selected he

                                                                        will be given an on-the-job training for about 1 year and also training in each department to

                                                                        make the candidate familiar with the organization Every month a training program will be

                                                                        conducted wherein personalities having expertise in various fields give lectures

                                                                        Technical Skills

                                                                        Technical skills are those skills which are directly concerned with the production Shop-

                                                                        floor employees are expected to possess these skills to carry out the production activity

                                                                        smoothly

                                                                        In Cerebra integrated technologies limited they give more importance to technical

                                                                        knowledge than educational qualification

                                                                        57

                                                                        Different training programs are conducted to impart technical skills among employees When

                                                                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                        the company gets its employees trained by external training agencies Guest lectures are

                                                                        arranged once in a month to help the employees update their knowledge with the industry

                                                                        level

                                                                        Cerebra integrated technologies limited continuously monitors the performance of the

                                                                        employees of various departments and identifies the training needs to be given for employees

                                                                        and for enhancing the skills of the employees

                                                                        Style

                                                                        The company follows a centralized system of decision-making Only the top management

                                                                        takes the decisions and the suggestions of the lower level employees are taken into

                                                                        consideration

                                                                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                        purchasing activity as the parameter When the raw materials for production are out of stock

                                                                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                        approach

                                                                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                        comes to decision making Only the persons who are in higher authority take decisions about

                                                                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                        management For eg While taking decisions regarding purchase only the MD and Director

                                                                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                        material and tenders The higher authorities do everything There is no participative

                                                                        approach and most of the employees have no or very little knowledge about all the aspects of

                                                                        the companyrsquos administration

                                                                        58

                                                                        Strategy

                                                                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                        followed by systematic action and allocation of resources to achieve corporate goals

                                                                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                        competition through its quality products with reasonable price To price their products

                                                                        reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                        waste elimination

                                                                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                        advance before starting production activity By using the good quality of raw materials the

                                                                        company can produce quality output without any damages or cracks in the castings Thus

                                                                        reducing the wastage

                                                                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                        Ie by carrying out the production activity according to the procedure and under watchful

                                                                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                        commit any wrongdoing

                                                                        Staff

                                                                        Responsibility and Authority

                                                                        The company has defined responsibilities and authorities in order to facilitate effective

                                                                        implementation of quality management and these are communicated to relevant persons in

                                                                        the organization

                                                                        59

                                                                        Managing Director

                                                                        Responsibility

                                                                        1 Overall control of the company

                                                                        2 Ultimate responsibility for product quality

                                                                        3 Responsibility for customer satisfaction

                                                                        4 Responsibility for marketing

                                                                        5 New product development and process improvement

                                                                        6 Growth and profit

                                                                        Authority

                                                                        1 Approve quality assurance manual

                                                                        2 Interact with customers

                                                                        3 Approve capital goods

                                                                        4 Release the product whenever there is ambiguity

                                                                        5 Disposal of non-conforming products

                                                                        6 Sign cheque

                                                                        Director (Commercial)

                                                                        Responsibility

                                                                        1 Responsible for purchasing and supplier development

                                                                        2 Financial management including cash flow management

                                                                        3 Responsible for storersquos management

                                                                        4 Administration and personnel management

                                                                        5 Functions of managing director in his absence

                                                                        Authority

                                                                        1 Sign the purchase order

                                                                        2 Sign cheques

                                                                        3 Prepare the yearly budget and follow up

                                                                        4 Interact with statutory bodies and maintain records

                                                                        60

                                                                        Works Manager

                                                                        Responsibility

                                                                        1 Overall responsibility for production planning and control

                                                                        2 Overall responsibility for pattern equipment and product quality

                                                                        3 Safety and house-keeping of entire company

                                                                        4 Upkeep of all equipment

                                                                        5 Process improvement and productivity

                                                                        6 Training of production and quality control personnel

                                                                        7 Upkeep of relevant records

                                                                        Authority

                                                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                        reaching customer on time

                                                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                                                        Manager Maintenance

                                                                        Responsibility

                                                                        1 Monitor and control the activity of the administration office

                                                                        2 Upkeep of statutory records

                                                                        3 Make payment to suppliers on due date

                                                                        4 Housekeeping in respective areas

                                                                        Authority

                                                                        1 Prepare and send chequesDDrsquos

                                                                        61

                                                                        Manager Accounts

                                                                        Responsibility

                                                                        1 Account all the vouchers and bills after acceptance from stores

                                                                        2 Maintain books of accounts

                                                                        3 Update all the accounts regularly

                                                                        4 Prepare financial statement at defined intervals

                                                                        5 Update the salary advance register

                                                                        6 Housekeeping in respective areas

                                                                        Authority

                                                                        1 Enter accounts data into the computer

                                                                        2 Raise debitcredit notes

                                                                        3 Issue stamped receipts for the payment received

                                                                        Assistant Manager Quality Control

                                                                        Responsibility

                                                                        1 NDT inspection

                                                                        2 Inspection of castings in first second and final stage

                                                                        3 Upkeep of related records

                                                                        4 Housekeeping in respective department

                                                                        Authority

                                                                        1 Authorized to inspect and release the product for next stages

                                                                        62

                                                                        Assistant Manager of Quality Assurance

                                                                        Responsibility

                                                                        1 Incoming and in-process inspection

                                                                        2 Overall responsibility of calibration of EMTE

                                                                        3 Training of quality assurance personnel

                                                                        Authority

                                                                        1 Accept the product at inward good stage

                                                                        2 Approve the liquid metal before pouring

                                                                        Chemist

                                                                        Responsibility

                                                                        1 Charge calculation

                                                                        2 Inspection of incoming materials

                                                                        3 Mechanical testing

                                                                        4 Housekeeping in the related areas

                                                                        Authority

                                                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                        Manager

                                                                        63

                                                                        Marketing and Administration Officer

                                                                        Responsibility

                                                                        1 Delivery challan cum invoice preparation with its related activities

                                                                        2 Central excise formalities and related activities

                                                                        3 Cash handling

                                                                        4 Upkeep and maintenance of the following records

                                                                        Authority

                                                                        1 Purchase stationery

                                                                        2 Co-ordinate with central excise department on behalf of the company

                                                                        Supervisory Moulding

                                                                        Responsibility

                                                                        1 Allocate the work for the workers based on planning

                                                                        2 Arrangements for production of moulding core as per planning and documented

                                                                        procedures

                                                                        3 Inspection of pattern and core box before and while production

                                                                        4 Ensure correct mixing of sand as per procedure

                                                                        5 To maintain a clean and neat working environment

                                                                        Authority

                                                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                                                        Supervisor Maintenance

                                                                        Responsibility

                                                                        1 General house-keeping in all area

                                                                        2 Attending machine break down

                                                                        3 Arrangement for lining preparation

                                                                        64

                                                                        Authority

                                                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                        consent with the directors

                                                                        Supervisor Inspection

                                                                        Responsibility

                                                                        1 Inspection of castings in all stores

                                                                        2 Final clearance of castings before dispatch

                                                                        Authority

                                                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                        Purchase Officer

                                                                        Responsibility

                                                                        1 Local purchase

                                                                        2 Cash purchase

                                                                        3 Out station purchase follow up as and when assigned

                                                                        4 Attending bank work

                                                                        Authority

                                                                        1 Authorized to procure material from approved supplier in consent with Director

                                                                        (commercial)

                                                                        65

                                                                        Cashier Steno cum Typist

                                                                        Responsibility

                                                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                        2 To prepare letterspayment reminders at defined intervals

                                                                        3 To maintain petty cash book daily

                                                                        Authority

                                                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                        2 Procure postal stamps and revenue stamps for office use

                                                                        The responsibilities and authorities of Management Representatives include the following

                                                                        a) Coordinating for the implementation and maintenance of the quality management

                                                                        system with other head of the departments in the company

                                                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                        documented procedures detailed procedures and process maps

                                                                        c) Reporting to management on the performance of the quality management including

                                                                        needs for improvement through management review meetings

                                                                        d) Ensuring awareness of customer requirements throughout the organization

                                                                        System

                                                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                        quality control systems performance measurement systems order execution systems

                                                                        Inventory control systems etc

                                                                        Inventory Control System

                                                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                                                        India Inventories are stock of the product a company is manufacturing for sale and

                                                                        components that make up the product The various forms in which inventories exist in a

                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                        66

                                                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                        no raw material and work in progress inventory

                                                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                        inventory control technique which is popularly known as FIFO method In this method raw

                                                                        materials which bought first will be sent to the production department first The inventory

                                                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                                                        estimating the production level for the next one-month and then it estimates the raw materials

                                                                        required to meet the production for the next one month If the stock of raw materials is not

                                                                        enough to meet the production level then it places an order for the raw materials that too one

                                                                        month in advance so that the production will not be affected even in case of any

                                                                        uncertainties

                                                                        Order Execution System

                                                                        The company receives the purchase order from its customer The purchase order may be in

                                                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                                                        orders lies with the Managing Director As and when required Managing Director shall take

                                                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                        review of contract

                                                                        The following are the various steps taken by the organization to execute a purchase order

                                                                        from a customer

                                                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                        issued to the Managing Director for study

                                                                        2 Managing Director shall study the technical and commercial requirements with

                                                                        respect to the following

                                                                        Technical

                                                                        a Normalwitness pouring

                                                                        b Third party inspection

                                                                        67

                                                                        c NDT requirements

                                                                        d Acid Picking requirements

                                                                        e Previous history of the product available in computer

                                                                        Commercial

                                                                        a Rate

                                                                        b Delivery period

                                                                        c Mode of Dispatch

                                                                        d Mode of Payment

                                                                        e Payment terms

                                                                        f KSTCST Number of customer

                                                                        g Dispatch destination address and mode of dispatch

                                                                        h One copy is sent to customer

                                                                        i One copy is filled to customer wise along with purchase order

                                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                        regarding technical delivery and commercial conditions

                                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                        in computer

                                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                                        accordingly

                                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                                        grade and rate and delivery date

                                                                        7 After the same is cleared by the Managing Director

                                                                        8 The concerned production department shall have an access to order acceptance from

                                                                        computer

                                                                        9 The production department will go for producing the products as per the requirement of the

                                                                        customer

                                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                                        68

                                                                        Shared value

                                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                        and the values it will uphold in determining corporate destiny

                                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                                        follows

                                                                        1 Mission

                                                                        2 Corporate Objectives

                                                                        Serve the community around through welfare schemes

                                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                                        activities Like providing the necessities for the local schools and giving donations to

                                                                        charitable institutes

                                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                                        of materials with highly committed and socially responsible employees

                                                                        The company in order to become a global entity with highly committed and socially

                                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                                        to handle any complex job To make the employees skilful the company is organizing

                                                                        training programs regularly The company is taking measures to create social

                                                                        awareness among its employees

                                                                        Strive towards making work environment safe and environment friendly

                                                                        To make the working environment safe for the employees the company has provided

                                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                                        sand and using it again for casting purpose

                                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                        and supply products of high quality to the complete satisfaction of each and every

                                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                        products There by achieving a sense of satisfaction among its customers The

                                                                        employees are made to perform the work with due concern to the quality of the

                                                                        69

                                                                        products Through its quality products the company wants to achieve leadership in

                                                                        market as reputed and reliable supplies

                                                                        Endeavoring to fulfill social responsibilities

                                                                        The company in order to fulfill its social responsibility has undertaken many

                                                                        community development projects which include donations to charitable institutions

                                                                        and providing necessities for local schools etc besides the company has a huge

                                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                                        on the environment

                                                                        The company is committed to the following

                                                                        Continual prevention of pollution reduction of waste and consumption of

                                                                        resources in all its operations

                                                                        Promote environmental awareness among all employees and ensure their

                                                                        participation in implementing this environmental policy at their place of work

                                                                        SWOT ANALYSIS

                                                                        70

                                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                        Strength

                                                                        71

                                                                        1 Easy and timely availability of raw material

                                                                        2 The company is having expertise Human resource

                                                                        3 The company has equipped with latest technology

                                                                        4 The company has good machines for manufacturing purpose

                                                                        5 The company protects employees by giving safety equipments

                                                                        Weakness

                                                                        1 Lack of education among the workers in the lower cadre

                                                                        2 They have not given the additional facilities like cab facilities etc

                                                                        3 The company does not have its own products to sell It should rely heavily on

                                                                        customer orders

                                                                        4 Lack of space inside the production department

                                                                        5 The company more depends on the casual workforce in its production

                                                                        Opportunities

                                                                        72

                                                                        1 The company can expand its business in Europe which is a potential market for

                                                                        industrial machines

                                                                        2 By maintaining its quality of products the company can enter different foreign

                                                                        markets

                                                                        3 Presence of auto majors in the region especially in south India

                                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                        quality of goods effectively and more efficiently

                                                                        Threats

                                                                        1 Pollution control norms laid by the government are getting stringent

                                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                        With its cheap products they can kill domestic industries

                                                                        3 Labour incentive

                                                                        4 Expensive transportation cost

                                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                                        exhausted

                                                                        FINDING AND CONCLUSION

                                                                        73

                                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                                        FINDINGS

                                                                        The organization is not success in both domestic and export market to meet their

                                                                        demand

                                                                        The company is not providing proper training to their employees

                                                                        The company is financially sound

                                                                        Rising cost of raw materials

                                                                        Products processing facilities are not enough

                                                                        They should make more advertisements

                                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                                        pureness

                                                                        CONCLUSION

                                                                        74

                                                                        The Cerebra integrated technologies limited having the good working environment The

                                                                        employees are very happy to work is the Industry And this Industry is having good

                                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                        strengthen their employees and also to improve the quality of life their employees

                                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                        round improvement is production sales and profitability

                                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                                        prospects of the company continued to be positive And also the industry has delivering

                                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                                        LEARNING EXPERIENCE

                                                                        75

                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                        However after implant training I have felt empowered with confidence to understand

                                                                        different management concepts in a pragmatic manner

                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                        MBA I also came across real problems faced by organization in technology human

                                                                        resources etc and the way in which the management tackled those problems

                                                                        During this implant training I realized that management is a backbone of every organization

                                                                        and without which every activity of organization will go haywire

                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                        helps the management in the process of decision-making

                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                        the organization and how we should communicate on different channels and with different

                                                                        grades of peoples

                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                        finance department I came to know the importance of finance department and I came to

                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                        regulation of the company

                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                        support and team spirit

                                                                        76

                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                        individual effort in organization In addition importance of human relations was known

                                                                        which helps the management getting the things done through its employees

                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                        help in my career It is about the working environment about dealing with the employees

                                                                        about the attitude required to sustain in an organization and so on

                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                        continuous guidance to make this project work successful

                                                                        77

                                                                        BIBLIOGRAPHY

                                                                        The companyrsquos Reports are

                                                                        Quality Assurance Report

                                                                        Production Report

                                                                        Finance department Report

                                                                        Marketing department Report

                                                                        WEBSITE

                                                                        wwwcerebracomputerscom

                                                                        wwwwikipediacom

                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                        TEXT BOOKS

                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                        Edition) Pearson Education

                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                        Edition) Tata McGraw-Hill

                                                                        BOOKS

                                                                        Company Magazines

                                                                        Hand books Catalogue Journals amp Reports

                                                                        78

                                                                        • The future of any Company depends on its ability to-
                                                                        • Responsibility and Authority
                                                                        • Managing Director
                                                                        • Responsibility
                                                                        • Authority
                                                                        • Director (Commercial)
                                                                        • Responsibility
                                                                        • Authority
                                                                        • Manager Accounts
                                                                        • Responsibility
                                                                        • Authority
                                                                        • Assistant Manager of Quality Assurance
                                                                        • Responsibility
                                                                        • Authority
                                                                        • Supervisory Moulding
                                                                        • Responsibility
                                                                        • Authority
                                                                        • Supervisor Maintenance
                                                                        • Responsibility

                                                                          1) Hierarchy relationship between different department members

                                                                          2) Participative management

                                                                          3) Cooperative work culture

                                                                          4) Standardized of polices

                                                                          5) Decentralized decision making system provided that some exceptions-

                                                                          Valuable amp economical decisions are taken by top level management only So it is

                                                                          centralized decision making

                                                                          In all major decisions will be taken from board of directors they have full control over the

                                                                          administration they will control the executive and general managers these board of directors

                                                                          are selected by SAIL But the general manager of will have full control over the deputy

                                                                          managers of project HRD production and material departments

                                                                          These deputy managers will have full control over their respective area and they have a right

                                                                          to take minor decisions regarding over their respective area

                                                                          37

                                                                          FUNCTIONAL AREAS

                                                                          PRODUCTION DEPARTMENT

                                                                          HUMAN RESOURCES DEPARTMENT

                                                                          MARKETING DEPARTMENT

                                                                          FINANCE DEPARTMENT

                                                                          Production Department

                                                                          Production department performs the function of producing finished goods from the basic raw

                                                                          materials The manufacturing is headed by a group head whose main objective is to plan

                                                                          execute co-ordinate and control all production activities with available resources inputs

                                                                          equipment and facilities

                                                                          Objectives

                                                                          1 To ensure direct and co-ordinate the activities

                                                                          2 To ensure Quality Output

                                                                          The Main functions of this Department are as follows

                                                                          1 Procure the Raw materials

                                                                          2 Store the Raw materials which are procured

                                                                          3 Process the raw materials which are procured in the production and to turn them into

                                                                          finished goods

                                                                          4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                          round the year

                                                                          38

                                                                          DIRECTOR

                                                                          PERSONNEL MANAGER

                                                                          Human Resource Department

                                                                          The personnel department is one of the most important functional departments in every

                                                                          organization Only with the help this department the organization can make efficient use of

                                                                          the available work force for providing the desired product to the customer with desired

                                                                          quality and reasonable price at the right time

                                                                          Department Structure

                                                                          The Personnel Manager is responsible for carrying out all the personnel management work

                                                                          like recruitment selection training performance appraisal promotion wages and salary

                                                                          employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                          from the Managing Director whenever necessary

                                                                          The future of any Company depends on its ability to-

                                                                          Train and upgrade skill sets of its employees

                                                                          Extract and retain talent

                                                                          Robust performance appraisal and reward system

                                                                          Manage and full fill expectations

                                                                          Evolve performance parameters with respect to key result areas

                                                                          39

                                                                          HUMAN RESOURCE DEVELOPMENT

                                                                          Resource is any means of supply which can be drawn on when necessary To develop means

                                                                          to grow mature and make progress in the desired direction Developing a human being in to

                                                                          a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                          cleverness talent and ability

                                                                          Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                          by which the employees of an organization are helped in planned and continuous manner to

                                                                          acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                          their present functions or expected future voles

                                                                          HRD is a process which is geared towards developing the general enabling capabilities of

                                                                          employees as individuals so that they can discover and exploit their own inner potential for

                                                                          their own and or organization development purposes HRD strives to develop an

                                                                          organizational culture where superior subordinate relationships team different sub units are

                                                                          strong and contribute to the organizational health dynamisms and pride of employees

                                                                          Training programs are as follows

                                                                          FRESH ENTRANTS

                                                                          Induction and orientation

                                                                          COMPETENCE ENHANCEMENT

                                                                          Technical

                                                                          Multi skill training

                                                                          Managerial

                                                                          SPECIFIC AREA

                                                                          Safety

                                                                          Environment

                                                                          Cost control and deduction

                                                                          Quality

                                                                          EXTERNAL TRAINING

                                                                          OTHER AREAS

                                                                          Hindi training

                                                                          40

                                                                          GOALS OF HRD

                                                                          Development of individual capacity

                                                                          Development of competitive in relations job being performed

                                                                          Development of corporate approach

                                                                          Development interpersonal relationship

                                                                          Development of overall organization culture

                                                                          Role of HRD

                                                                          Human resources planning

                                                                          Human resources accounting

                                                                          Human resources allocation and role planning

                                                                          Human resources training and development

                                                                          Human resources maintenance

                                                                          Climate development of HRD

                                                                          Activities of HRD

                                                                          Training need identification

                                                                          Training needs assessment

                                                                          Training needs justification

                                                                          Budgeting and controlling of cost

                                                                          Selection of learning process

                                                                          Planning designing conducting the training procedure

                                                                          Evolution of program through the trainee and feedback records

                                                                          41

                                                                          Training Objectives

                                                                          To help the trainee

                                                                          To improve knowledge skill attitude amp performance

                                                                          To develop competence to increase productivity

                                                                          To prepare for greater responsibility

                                                                          To improve interpersonal relationship

                                                                          To equip with modern tools amp techniques of to harness best of the human resources

                                                                          and maintains industrial harmony

                                                                          Modern how to develop self and his subordinates

                                                                          Recruitment sources

                                                                          This company considers both internal and external sources for recruitment Internal sources

                                                                          include the employees who are already on the payroll Whenever any vacancy occurs

                                                                          somebody within the organization with necessary qualification is promoted to that job

                                                                          External sources are obtained by giving advertisements in state and local newspapers

                                                                          Recruitment

                                                                          It is the process of searching for prospective employees and stimulating them to apply for

                                                                          jobs in the organization so that the right person for accomplishing organization and

                                                                          departmental objectives will fill up organization vacancies

                                                                          In order to ensure that the right type of persons are available to the concern in the right

                                                                          number at the right place the following steps are taken

                                                                          The candidate will be given an application form through which the Personnel Manager can

                                                                          come to know about the candidate with respect to the following

                                                                          Educational qualification

                                                                          Experience

                                                                          Skills possessed by the candidate

                                                                          Salary expecting

                                                                          42

                                                                          Screening of Applications

                                                                          Interview

                                                                          Physical Examination

                                                                          Placement

                                                                          Selection

                                                                          The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                          for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                          most suitably perform the given job

                                                                          The selection procedure is essentially a series of steps through which additional information

                                                                          is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                          compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                          candidates

                                                                          The selection procedure followed by the company is as follows

                                                                          Training and Development

                                                                          The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                          follows

                                                                          Job rotation

                                                                          Coaching

                                                                          Job instruction

                                                                          Committee assignments

                                                                          43

                                                                          After the selection of candidates the candidates will be given on-the-job training in an

                                                                          organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                          requirement of the company then the candidate is selected as an employee for the company

                                                                          This period of 1 year is known as the probationary period for the candidate When the

                                                                          performance of the candidate is unsatisfactory then the company will provide further training

                                                                          to the candidate to make him fully equipped to work in the organization

                                                                          Safety of the Employees

                                                                          1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                          2 Safety uniform will be given to every shop floor employees

                                                                          3 Pairs of uniform will be given once in a year

                                                                          4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                          group insurance as well

                                                                          5 Every employee in the organization will be medically examined once a year

                                                                          Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                          1st shift-----------------------------6am to 2pm

                                                                          2nd shift----------------------------2pm to 10pm

                                                                          Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                          Wages

                                                                          Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                          contract to his worker for the services rendered by him

                                                                          In this company the wages are fixed according to the government norms At the time of

                                                                          appointment the company fixes the wages which is higher than the government norms After

                                                                          a certain period the wages will be fixed according to the experience of the worker

                                                                          44

                                                                          Absenteeism

                                                                          An absentee is a person who habitually stays away from the job There are several causes for

                                                                          absenteeism which are as follows

                                                                          Maladjustment with the working condition

                                                                          Industrial fatigue

                                                                          Alcoholism

                                                                          Low level of wages

                                                                          Family problems

                                                                          Unhealthy working conditions

                                                                          Unsound personnel policies

                                                                          The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                          absent show cause notice is given If the absence is continued by the worker maximum

                                                                          three-show cause notices are given If the absence is continued then the company will issue a

                                                                          charge sheet If the absence is further continued the management conducts an in-house

                                                                          enquiry During the enquiry the management decides as to whether the worker should

                                                                          continue in his job or not

                                                                          Performance appraisal

                                                                          Production head or Works Manager will give the questionnaire to the employees working in

                                                                          the production department and based on their answers for the questions the ranking will be

                                                                          given for each worker and depending upon the rank the worker will be put in the certain

                                                                          position

                                                                          If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                          They will tell him his weakness and strengths in the particular field and motivate him to

                                                                          achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                          45

                                                                          Promotion

                                                                          In this company the promotion is given based on seniority-cum-merit The management will

                                                                          also take the following considerations while promoting an employee

                                                                          Behavior of the worker

                                                                          Attendance of the worker

                                                                          Efficiency of the worker

                                                                          46

                                                                          Marketing Department

                                                                          The marketing department performs marketing activity by supplying the products to the

                                                                          customers within the mentioned time and the product is transferred to the domestic customers

                                                                          by the road transportation and overseas customers by means of ships

                                                                          Marketing Channels

                                                                          Marketing channel decisions are among the most critical decisions facing marketing The

                                                                          channels chosen intimately affect all other marketing decisions

                                                                          As the company is a manufacturing concern it undertakes the following type of marketing

                                                                          channels

                                                                          The company gets order directly from its customers and it directly delivers the finished

                                                                          products to its customers as it has producer-customer type of marketing channel

                                                                          Marketing Strategies

                                                                          Usually the Company follows the following marketing strategies

                                                                          Quick delivery

                                                                          Better quality

                                                                          Service after sales

                                                                          47

                                                                          CUSTOMERS

                                                                          COMPANY

                                                                          Marketing Segmentation

                                                                          Market segmentation means dividing the market into different segments or sectors In this

                                                                          company market segmentation is made on the basis of components

                                                                          Packaging

                                                                          Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                          which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                          are packed in the boxes

                                                                          Handling of customer complaints

                                                                          The details of customersrsquo complaints corrective action taken etc shall be

                                                                          recorded on corrective action report and a copy shall be sent to the customer

                                                                          Whenever possible customer confirmation is obtained

                                                                          Managing Director shall forward the same to the Manager-Quality control for the

                                                                          investigation

                                                                          Based on the result of investigation the complaints are bifurcated as Genuine

                                                                          Casual complaints

                                                                          All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                          preventive action is taken recorded and given to the concerned department for

                                                                          further action

                                                                          All casual complaints from the customer are informed accordingly

                                                                          The managing director shall receive complaints from the customers A complaint

                                                                          number is allotted and an acknowledgement is sent to customers

                                                                          Records

                                                                          The following records shall be maintained by marketing department

                                                                          1 Enquiries and Quotation

                                                                          2 Purchase orders from customer and its Amendments

                                                                          3 Verbal order

                                                                          4 Order Acceptance

                                                                          5 Delivery challen cum Invoice

                                                                          48

                                                                          Finance Department

                                                                          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                          pool of funds These funds come from a variety of sources investors or shareholders

                                                                          creditors who lend in money and past earnings retained in business Funds provided from

                                                                          these sources are committed to a number of uses Fixed assets used in production of a product

                                                                          or service inventory used in production of marketable goods cash and securities used for

                                                                          transaction and liquidity purposes

                                                                          The sales of the company are accompanied with sales bills which are generated from

                                                                          computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                          document is sent through Bank for payment

                                                                          The export sales are against payment through Bank with a credit period of 45 days from the

                                                                          date of shipment

                                                                          The purchase of raw materials component parts and consumables are affected against a credit

                                                                          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                          day of the month irrespective of the material receipt date

                                                                          Department Structure

                                                                          DIRECTOR COMMERCIAL

                                                                          FINANCE MANAGER

                                                                          CASHIER STENO TYPIST

                                                                          The main functions of Finance Department are as follows

                                                                          1 Making the payment as salary to the employees

                                                                          2 Meeting the manufacturing expenses of the organization

                                                                          3 Preparing financial statement of the organization

                                                                          4 Maintaining the liquidity position of the company

                                                                          5 Helping the management in taking financial decision

                                                                          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                          7 Making payments to the suppliers

                                                                          8 Receiving receipts from the customers

                                                                          49

                                                                          Accounting Procedure

                                                                          The company follows cash and credit basis of accounting of its income and expenditures

                                                                          The income of the company is fo0rm sale of castings development of patterns for new items

                                                                          and by sale of bye products The major expenditures are power charges manufacturing

                                                                          expense labour raw materials and consumable spares administrative and selling expense

                                                                          interest

                                                                          The following are the books and records maintained by cerebra integrated technologies

                                                                          Limited

                                                                          Subsidiary BooksRecords

                                                                          This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                          effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                          the material by store and counter signed by the quality Assurance Department the necessary

                                                                          entries are made in the registrar

                                                                          Customer RegisterBill Register

                                                                          This register is maintained to keep track of the sales made to each and individual customer

                                                                          The follows are maintained customer wise and the detail of invoice number and date and

                                                                          value with cumulative value is maintained in the register This register also helps to make

                                                                          follow up for payment The entries in the register are made immediately after the invoice is

                                                                          generated from the computer

                                                                          The receipt of payment against each customer and invoice is also entered in the register to

                                                                          enable to know the balance outstanding customer wise

                                                                          Salary advance register

                                                                          This register is maintained to know the advance outstanding employee wise Immediately

                                                                          after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                          of advance through slips the entries are made in this register to know the exact balances of

                                                                          advance employee wise

                                                                          50

                                                                          Customer Rejection Register

                                                                          This register is maintained to keep track of customer rejection of castings

                                                                          Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                          the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                          rejection register where in the details of rejection via invoice number grade quantity and

                                                                          weight value excise duty sales tax and forwarding are made

                                                                          Books of Accounts

                                                                          Petty Cash Book

                                                                          This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                          the Director and then necessary entries are made in the books through computer

                                                                          The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                          received from whom amount in words and figures If the payment is made above Rs500-

                                                                          necessary signatures should be taken on affixing rupee one revenue stamp

                                                                          Bank book

                                                                          Since the company has availed cash credit and bill discounting facility from bank two

                                                                          separate bank books for cash credit and bill discounting are maintained

                                                                          The receipt of payment through chequedemand draft and payment through chequedemand

                                                                          draft is maintained in the register The balance of the book should tally with the balance in

                                                                          the books of accounts maintained in a computer

                                                                          In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                          the over draw amount against the discounted bills necessary credit entries are made in the

                                                                          register to arrive at the actual balance against the sanctioned working capital

                                                                          51

                                                                          General ledger

                                                                          This ledger gives the details of transactions effected by the company at any point of time The

                                                                          receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                          respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                          to know the actual balance of each account The trail balance and receipt and payment are

                                                                          made at each month end which should necessarily tally The profit and loss account is also

                                                                          arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                          yearly or yearly

                                                                          Inventory management

                                                                          Inventories constitute the most significant part of current assets of a majority of companies

                                                                          in India Inventories are stock of the product a company is manufacturing for sale and

                                                                          components that make up the product The various forms in which inventories exist in a

                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                          A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                          While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                          no raw material and work in progress inventory

                                                                          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                          of inventory control technique which is popularly known as FIFO method In this method

                                                                          raw material which bought first will be sent to the production department first

                                                                          Cost of production

                                                                          The following items determine the cost of production of the product

                                                                          Price of raw materials

                                                                          Labour costs

                                                                          Other production costs

                                                                          Market condition

                                                                          52

                                                                          Mode of Payment

                                                                          1 Advance Payment

                                                                          The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                          2 Credit

                                                                          The firm gives credit facility to its old customers which is secured by the following

                                                                          - Invoice performance credit

                                                                          - Letter of credit

                                                                          53

                                                                          CERBRA INTEGRATED

                                                                          TECHNOLOGIES LIMITED

                                                                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                          54

                                                                          Particulars 30-9-2010 30-9-2009

                                                                          INCOME

                                                                          Sales amp Services 588808535 503398844

                                                                          Other Income 8458654 1291991

                                                                          TOTAL 597267189 504690834

                                                                          EXPENDITURE

                                                                          Materials 565924569 471247636

                                                                          Manufacturing amp Administration Expenses 15640011 16247496

                                                                          Marketing Expenses 249660 127791

                                                                          Interestamp Financial Charges 248640 382737

                                                                          Depreciation 1588627 2055635

                                                                          TOTAL 583651507 490061295

                                                                          Profit Before Extraordinary Items 13615681 14629539

                                                                          Profit [loss] Before Taxation 13615681 14629539

                                                                          Provision for Taxation

                                                                          MAT 2524347 (1894)

                                                                          Profit[loss] after tax transferred to balance 11091334 14631433

                                                                          Sheet

                                                                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                          55

                                                                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                          Sources of funds

                                                                          Share Holderrsquos Funds 159555820 150740820

                                                                          Share Application Money 29211000 5643501

                                                                          Reserves amp Surplus 242157224 242157224

                                                                          Minority interest 334875 ------

                                                                          Grand Total 431258919 398541545

                                                                          Application of funds

                                                                          Fixed Assets

                                                                          Gross Block 46078186 46259057

                                                                          Less Depreciation 28342562 26103945

                                                                          Net Block 17735625 20155113

                                                                          Deferred Tax Assets 63249 ----

                                                                          Investment cost 2000 2000

                                                                          Current Assets Loans amp Advances

                                                                          Sundry Debtors 318650954 337538013

                                                                          Cash amp Bank Balance 12439646 9113641

                                                                          Loans amp Advances 114671053 45651808

                                                                          445761654 392303462

                                                                          Less Current Liabilities amp Provisions

                                                                          Current Liabilities 293343081 290079690

                                                                          Provisions 2810681 1999

                                                                          Net Current Assets 149607892 102221773

                                                                          Profit amp loss Account 263850154 276162659

                                                                          Grand Total 431258919 398541545

                                                                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                          late 1970s to help managers address the difficulties of change The model shows that

                                                                          organizational immune systems and the many interconnected variables involved make change

                                                                          complex and that an effective change effort must address many of these issues

                                                                          simultaneously This is often a daunting managerial challenge

                                                                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                          (subordinate goals) Skill

                                                                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                          Richard defines that it was because of these factors the Japanese companies excelled over

                                                                          American firms A very important feature of this Model is that McKinsey consultants in their

                                                                          studies of several firms have extensively tested it

                                                                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                          major premise of the model is that many performances related issues are rooted among the 7

                                                                          factors outlines This study is important from a strategic marketing Organizational

                                                                          performances related issues are rooted among the 7 factors outlines These 7s are

                                                                          interconnected aligned and working together in high performing organizations

                                                                          56

                                                                          Structure

                                                                          The organizational structure of the company is based on the functional departments and the

                                                                          decision taken from top-level management of the company For analyzing and for taking

                                                                          decision the top management will consult the functional managers performance of various

                                                                          tasks in departments will be assigned to its functional head

                                                                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                          associated information that shows who reports to whom and how tasks are both divided up and

                                                                          integrated

                                                                          Skill

                                                                          Usually in a foundry Industry two types of skills are required They are as follows

                                                                          1 Administrative skills

                                                                          2 Technical skills

                                                                          Administrative Skills

                                                                          Administrative skills are those skills which are very much necessary for office staff It

                                                                          involves managing the resources of the organization Cerebra integrated technologies limited

                                                                          is doing everything to impart these skills in its employees When the candidate is selected he

                                                                          will be given an on-the-job training for about 1 year and also training in each department to

                                                                          make the candidate familiar with the organization Every month a training program will be

                                                                          conducted wherein personalities having expertise in various fields give lectures

                                                                          Technical Skills

                                                                          Technical skills are those skills which are directly concerned with the production Shop-

                                                                          floor employees are expected to possess these skills to carry out the production activity

                                                                          smoothly

                                                                          In Cerebra integrated technologies limited they give more importance to technical

                                                                          knowledge than educational qualification

                                                                          57

                                                                          Different training programs are conducted to impart technical skills among employees When

                                                                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                          the company gets its employees trained by external training agencies Guest lectures are

                                                                          arranged once in a month to help the employees update their knowledge with the industry

                                                                          level

                                                                          Cerebra integrated technologies limited continuously monitors the performance of the

                                                                          employees of various departments and identifies the training needs to be given for employees

                                                                          and for enhancing the skills of the employees

                                                                          Style

                                                                          The company follows a centralized system of decision-making Only the top management

                                                                          takes the decisions and the suggestions of the lower level employees are taken into

                                                                          consideration

                                                                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                          purchasing activity as the parameter When the raw materials for production are out of stock

                                                                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                          approach

                                                                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                          comes to decision making Only the persons who are in higher authority take decisions about

                                                                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                          management For eg While taking decisions regarding purchase only the MD and Director

                                                                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                          material and tenders The higher authorities do everything There is no participative

                                                                          approach and most of the employees have no or very little knowledge about all the aspects of

                                                                          the companyrsquos administration

                                                                          58

                                                                          Strategy

                                                                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                          followed by systematic action and allocation of resources to achieve corporate goals

                                                                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                          competition through its quality products with reasonable price To price their products

                                                                          reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                          waste elimination

                                                                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                          advance before starting production activity By using the good quality of raw materials the

                                                                          company can produce quality output without any damages or cracks in the castings Thus

                                                                          reducing the wastage

                                                                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                          Ie by carrying out the production activity according to the procedure and under watchful

                                                                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                          commit any wrongdoing

                                                                          Staff

                                                                          Responsibility and Authority

                                                                          The company has defined responsibilities and authorities in order to facilitate effective

                                                                          implementation of quality management and these are communicated to relevant persons in

                                                                          the organization

                                                                          59

                                                                          Managing Director

                                                                          Responsibility

                                                                          1 Overall control of the company

                                                                          2 Ultimate responsibility for product quality

                                                                          3 Responsibility for customer satisfaction

                                                                          4 Responsibility for marketing

                                                                          5 New product development and process improvement

                                                                          6 Growth and profit

                                                                          Authority

                                                                          1 Approve quality assurance manual

                                                                          2 Interact with customers

                                                                          3 Approve capital goods

                                                                          4 Release the product whenever there is ambiguity

                                                                          5 Disposal of non-conforming products

                                                                          6 Sign cheque

                                                                          Director (Commercial)

                                                                          Responsibility

                                                                          1 Responsible for purchasing and supplier development

                                                                          2 Financial management including cash flow management

                                                                          3 Responsible for storersquos management

                                                                          4 Administration and personnel management

                                                                          5 Functions of managing director in his absence

                                                                          Authority

                                                                          1 Sign the purchase order

                                                                          2 Sign cheques

                                                                          3 Prepare the yearly budget and follow up

                                                                          4 Interact with statutory bodies and maintain records

                                                                          60

                                                                          Works Manager

                                                                          Responsibility

                                                                          1 Overall responsibility for production planning and control

                                                                          2 Overall responsibility for pattern equipment and product quality

                                                                          3 Safety and house-keeping of entire company

                                                                          4 Upkeep of all equipment

                                                                          5 Process improvement and productivity

                                                                          6 Training of production and quality control personnel

                                                                          7 Upkeep of relevant records

                                                                          Authority

                                                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                          reaching customer on time

                                                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                                                          Manager Maintenance

                                                                          Responsibility

                                                                          1 Monitor and control the activity of the administration office

                                                                          2 Upkeep of statutory records

                                                                          3 Make payment to suppliers on due date

                                                                          4 Housekeeping in respective areas

                                                                          Authority

                                                                          1 Prepare and send chequesDDrsquos

                                                                          61

                                                                          Manager Accounts

                                                                          Responsibility

                                                                          1 Account all the vouchers and bills after acceptance from stores

                                                                          2 Maintain books of accounts

                                                                          3 Update all the accounts regularly

                                                                          4 Prepare financial statement at defined intervals

                                                                          5 Update the salary advance register

                                                                          6 Housekeeping in respective areas

                                                                          Authority

                                                                          1 Enter accounts data into the computer

                                                                          2 Raise debitcredit notes

                                                                          3 Issue stamped receipts for the payment received

                                                                          Assistant Manager Quality Control

                                                                          Responsibility

                                                                          1 NDT inspection

                                                                          2 Inspection of castings in first second and final stage

                                                                          3 Upkeep of related records

                                                                          4 Housekeeping in respective department

                                                                          Authority

                                                                          1 Authorized to inspect and release the product for next stages

                                                                          62

                                                                          Assistant Manager of Quality Assurance

                                                                          Responsibility

                                                                          1 Incoming and in-process inspection

                                                                          2 Overall responsibility of calibration of EMTE

                                                                          3 Training of quality assurance personnel

                                                                          Authority

                                                                          1 Accept the product at inward good stage

                                                                          2 Approve the liquid metal before pouring

                                                                          Chemist

                                                                          Responsibility

                                                                          1 Charge calculation

                                                                          2 Inspection of incoming materials

                                                                          3 Mechanical testing

                                                                          4 Housekeeping in the related areas

                                                                          Authority

                                                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                          Manager

                                                                          63

                                                                          Marketing and Administration Officer

                                                                          Responsibility

                                                                          1 Delivery challan cum invoice preparation with its related activities

                                                                          2 Central excise formalities and related activities

                                                                          3 Cash handling

                                                                          4 Upkeep and maintenance of the following records

                                                                          Authority

                                                                          1 Purchase stationery

                                                                          2 Co-ordinate with central excise department on behalf of the company

                                                                          Supervisory Moulding

                                                                          Responsibility

                                                                          1 Allocate the work for the workers based on planning

                                                                          2 Arrangements for production of moulding core as per planning and documented

                                                                          procedures

                                                                          3 Inspection of pattern and core box before and while production

                                                                          4 Ensure correct mixing of sand as per procedure

                                                                          5 To maintain a clean and neat working environment

                                                                          Authority

                                                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                                                          Supervisor Maintenance

                                                                          Responsibility

                                                                          1 General house-keeping in all area

                                                                          2 Attending machine break down

                                                                          3 Arrangement for lining preparation

                                                                          64

                                                                          Authority

                                                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                          consent with the directors

                                                                          Supervisor Inspection

                                                                          Responsibility

                                                                          1 Inspection of castings in all stores

                                                                          2 Final clearance of castings before dispatch

                                                                          Authority

                                                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                          Purchase Officer

                                                                          Responsibility

                                                                          1 Local purchase

                                                                          2 Cash purchase

                                                                          3 Out station purchase follow up as and when assigned

                                                                          4 Attending bank work

                                                                          Authority

                                                                          1 Authorized to procure material from approved supplier in consent with Director

                                                                          (commercial)

                                                                          65

                                                                          Cashier Steno cum Typist

                                                                          Responsibility

                                                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                          2 To prepare letterspayment reminders at defined intervals

                                                                          3 To maintain petty cash book daily

                                                                          Authority

                                                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                          2 Procure postal stamps and revenue stamps for office use

                                                                          The responsibilities and authorities of Management Representatives include the following

                                                                          a) Coordinating for the implementation and maintenance of the quality management

                                                                          system with other head of the departments in the company

                                                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                          documented procedures detailed procedures and process maps

                                                                          c) Reporting to management on the performance of the quality management including

                                                                          needs for improvement through management review meetings

                                                                          d) Ensuring awareness of customer requirements throughout the organization

                                                                          System

                                                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                          quality control systems performance measurement systems order execution systems

                                                                          Inventory control systems etc

                                                                          Inventory Control System

                                                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                                                          India Inventories are stock of the product a company is manufacturing for sale and

                                                                          components that make up the product The various forms in which inventories exist in a

                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                          66

                                                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                          no raw material and work in progress inventory

                                                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                          inventory control technique which is popularly known as FIFO method In this method raw

                                                                          materials which bought first will be sent to the production department first The inventory

                                                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                                                          estimating the production level for the next one-month and then it estimates the raw materials

                                                                          required to meet the production for the next one month If the stock of raw materials is not

                                                                          enough to meet the production level then it places an order for the raw materials that too one

                                                                          month in advance so that the production will not be affected even in case of any

                                                                          uncertainties

                                                                          Order Execution System

                                                                          The company receives the purchase order from its customer The purchase order may be in

                                                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                                                          orders lies with the Managing Director As and when required Managing Director shall take

                                                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                          review of contract

                                                                          The following are the various steps taken by the organization to execute a purchase order

                                                                          from a customer

                                                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                          issued to the Managing Director for study

                                                                          2 Managing Director shall study the technical and commercial requirements with

                                                                          respect to the following

                                                                          Technical

                                                                          a Normalwitness pouring

                                                                          b Third party inspection

                                                                          67

                                                                          c NDT requirements

                                                                          d Acid Picking requirements

                                                                          e Previous history of the product available in computer

                                                                          Commercial

                                                                          a Rate

                                                                          b Delivery period

                                                                          c Mode of Dispatch

                                                                          d Mode of Payment

                                                                          e Payment terms

                                                                          f KSTCST Number of customer

                                                                          g Dispatch destination address and mode of dispatch

                                                                          h One copy is sent to customer

                                                                          i One copy is filled to customer wise along with purchase order

                                                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                          regarding technical delivery and commercial conditions

                                                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                          in computer

                                                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                                                          accordingly

                                                                          6 An order acknowledgement shall necessarily have the following details other than items

                                                                          grade and rate and delivery date

                                                                          7 After the same is cleared by the Managing Director

                                                                          8 The concerned production department shall have an access to order acceptance from

                                                                          computer

                                                                          9 The production department will go for producing the products as per the requirement of the

                                                                          customer

                                                                          10 The dispatch section will send the products to the customer as per their requirement

                                                                          68

                                                                          Shared value

                                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                          and the values it will uphold in determining corporate destiny

                                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                                          follows

                                                                          1 Mission

                                                                          2 Corporate Objectives

                                                                          Serve the community around through welfare schemes

                                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                                          activities Like providing the necessities for the local schools and giving donations to

                                                                          charitable institutes

                                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                                          of materials with highly committed and socially responsible employees

                                                                          The company in order to become a global entity with highly committed and socially

                                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                                          to handle any complex job To make the employees skilful the company is organizing

                                                                          training programs regularly The company is taking measures to create social

                                                                          awareness among its employees

                                                                          Strive towards making work environment safe and environment friendly

                                                                          To make the working environment safe for the employees the company has provided

                                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                                          sand and using it again for casting purpose

                                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                          and supply products of high quality to the complete satisfaction of each and every

                                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                          products There by achieving a sense of satisfaction among its customers The

                                                                          employees are made to perform the work with due concern to the quality of the

                                                                          69

                                                                          products Through its quality products the company wants to achieve leadership in

                                                                          market as reputed and reliable supplies

                                                                          Endeavoring to fulfill social responsibilities

                                                                          The company in order to fulfill its social responsibility has undertaken many

                                                                          community development projects which include donations to charitable institutions

                                                                          and providing necessities for local schools etc besides the company has a huge

                                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                                          on the environment

                                                                          The company is committed to the following

                                                                          Continual prevention of pollution reduction of waste and consumption of

                                                                          resources in all its operations

                                                                          Promote environmental awareness among all employees and ensure their

                                                                          participation in implementing this environmental policy at their place of work

                                                                          SWOT ANALYSIS

                                                                          70

                                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                          Strength

                                                                          71

                                                                          1 Easy and timely availability of raw material

                                                                          2 The company is having expertise Human resource

                                                                          3 The company has equipped with latest technology

                                                                          4 The company has good machines for manufacturing purpose

                                                                          5 The company protects employees by giving safety equipments

                                                                          Weakness

                                                                          1 Lack of education among the workers in the lower cadre

                                                                          2 They have not given the additional facilities like cab facilities etc

                                                                          3 The company does not have its own products to sell It should rely heavily on

                                                                          customer orders

                                                                          4 Lack of space inside the production department

                                                                          5 The company more depends on the casual workforce in its production

                                                                          Opportunities

                                                                          72

                                                                          1 The company can expand its business in Europe which is a potential market for

                                                                          industrial machines

                                                                          2 By maintaining its quality of products the company can enter different foreign

                                                                          markets

                                                                          3 Presence of auto majors in the region especially in south India

                                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                          quality of goods effectively and more efficiently

                                                                          Threats

                                                                          1 Pollution control norms laid by the government are getting stringent

                                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                          With its cheap products they can kill domestic industries

                                                                          3 Labour incentive

                                                                          4 Expensive transportation cost

                                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                                          exhausted

                                                                          FINDING AND CONCLUSION

                                                                          73

                                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                                          FINDINGS

                                                                          The organization is not success in both domestic and export market to meet their

                                                                          demand

                                                                          The company is not providing proper training to their employees

                                                                          The company is financially sound

                                                                          Rising cost of raw materials

                                                                          Products processing facilities are not enough

                                                                          They should make more advertisements

                                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                                          pureness

                                                                          CONCLUSION

                                                                          74

                                                                          The Cerebra integrated technologies limited having the good working environment The

                                                                          employees are very happy to work is the Industry And this Industry is having good

                                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                          strengthen their employees and also to improve the quality of life their employees

                                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                          round improvement is production sales and profitability

                                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                                          prospects of the company continued to be positive And also the industry has delivering

                                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                                          LEARNING EXPERIENCE

                                                                          75

                                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                                          However after implant training I have felt empowered with confidence to understand

                                                                          different management concepts in a pragmatic manner

                                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                          MBA I also came across real problems faced by organization in technology human

                                                                          resources etc and the way in which the management tackled those problems

                                                                          During this implant training I realized that management is a backbone of every organization

                                                                          and without which every activity of organization will go haywire

                                                                          I came to know the importance of Management Information System [MIS] in the

                                                                          organization and how it assists the management in every aspect of its business and how it

                                                                          helps the management in the process of decision-making

                                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                                          the organization and how we should communicate on different channels and with different

                                                                          grades of peoples

                                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                          finance department I came to know the importance of finance department and I came to

                                                                          know the different tools they use to have a control over the liquidity position of the company

                                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                                          staffing directing controlling and decision-making I came to know about the rules

                                                                          regulation policies and procedures of the company and to what extent employees are

                                                                          following the rules and regulation laid down by the management I came to know about the

                                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                                          regulation of the company

                                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                          support and team spirit

                                                                          76

                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                          individual effort in organization In addition importance of human relations was known

                                                                          which helps the management getting the things done through its employees

                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                          help in my career It is about the working environment about dealing with the employees

                                                                          about the attitude required to sustain in an organization and so on

                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                          continuous guidance to make this project work successful

                                                                          77

                                                                          BIBLIOGRAPHY

                                                                          The companyrsquos Reports are

                                                                          Quality Assurance Report

                                                                          Production Report

                                                                          Finance department Report

                                                                          Marketing department Report

                                                                          WEBSITE

                                                                          wwwcerebracomputerscom

                                                                          wwwwikipediacom

                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                          TEXT BOOKS

                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                          Edition) Pearson Education

                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                          Edition) Tata McGraw-Hill

                                                                          BOOKS

                                                                          Company Magazines

                                                                          Hand books Catalogue Journals amp Reports

                                                                          78

                                                                          • The future of any Company depends on its ability to-
                                                                          • Responsibility and Authority
                                                                          • Managing Director
                                                                          • Responsibility
                                                                          • Authority
                                                                          • Director (Commercial)
                                                                          • Responsibility
                                                                          • Authority
                                                                          • Manager Accounts
                                                                          • Responsibility
                                                                          • Authority
                                                                          • Assistant Manager of Quality Assurance
                                                                          • Responsibility
                                                                          • Authority
                                                                          • Supervisory Moulding
                                                                          • Responsibility
                                                                          • Authority
                                                                          • Supervisor Maintenance
                                                                          • Responsibility

                                                                            FUNCTIONAL AREAS

                                                                            PRODUCTION DEPARTMENT

                                                                            HUMAN RESOURCES DEPARTMENT

                                                                            MARKETING DEPARTMENT

                                                                            FINANCE DEPARTMENT

                                                                            Production Department

                                                                            Production department performs the function of producing finished goods from the basic raw

                                                                            materials The manufacturing is headed by a group head whose main objective is to plan

                                                                            execute co-ordinate and control all production activities with available resources inputs

                                                                            equipment and facilities

                                                                            Objectives

                                                                            1 To ensure direct and co-ordinate the activities

                                                                            2 To ensure Quality Output

                                                                            The Main functions of this Department are as follows

                                                                            1 Procure the Raw materials

                                                                            2 Store the Raw materials which are procured

                                                                            3 Process the raw materials which are procured in the production and to turn them into

                                                                            finished goods

                                                                            4 In addition not to stop in any circumstances but only to perform round the clock and

                                                                            round the year

                                                                            38

                                                                            DIRECTOR

                                                                            PERSONNEL MANAGER

                                                                            Human Resource Department

                                                                            The personnel department is one of the most important functional departments in every

                                                                            organization Only with the help this department the organization can make efficient use of

                                                                            the available work force for providing the desired product to the customer with desired

                                                                            quality and reasonable price at the right time

                                                                            Department Structure

                                                                            The Personnel Manager is responsible for carrying out all the personnel management work

                                                                            like recruitment selection training performance appraisal promotion wages and salary

                                                                            employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                            from the Managing Director whenever necessary

                                                                            The future of any Company depends on its ability to-

                                                                            Train and upgrade skill sets of its employees

                                                                            Extract and retain talent

                                                                            Robust performance appraisal and reward system

                                                                            Manage and full fill expectations

                                                                            Evolve performance parameters with respect to key result areas

                                                                            39

                                                                            HUMAN RESOURCE DEVELOPMENT

                                                                            Resource is any means of supply which can be drawn on when necessary To develop means

                                                                            to grow mature and make progress in the desired direction Developing a human being in to

                                                                            a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                            cleverness talent and ability

                                                                            Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                            by which the employees of an organization are helped in planned and continuous manner to

                                                                            acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                            their present functions or expected future voles

                                                                            HRD is a process which is geared towards developing the general enabling capabilities of

                                                                            employees as individuals so that they can discover and exploit their own inner potential for

                                                                            their own and or organization development purposes HRD strives to develop an

                                                                            organizational culture where superior subordinate relationships team different sub units are

                                                                            strong and contribute to the organizational health dynamisms and pride of employees

                                                                            Training programs are as follows

                                                                            FRESH ENTRANTS

                                                                            Induction and orientation

                                                                            COMPETENCE ENHANCEMENT

                                                                            Technical

                                                                            Multi skill training

                                                                            Managerial

                                                                            SPECIFIC AREA

                                                                            Safety

                                                                            Environment

                                                                            Cost control and deduction

                                                                            Quality

                                                                            EXTERNAL TRAINING

                                                                            OTHER AREAS

                                                                            Hindi training

                                                                            40

                                                                            GOALS OF HRD

                                                                            Development of individual capacity

                                                                            Development of competitive in relations job being performed

                                                                            Development of corporate approach

                                                                            Development interpersonal relationship

                                                                            Development of overall organization culture

                                                                            Role of HRD

                                                                            Human resources planning

                                                                            Human resources accounting

                                                                            Human resources allocation and role planning

                                                                            Human resources training and development

                                                                            Human resources maintenance

                                                                            Climate development of HRD

                                                                            Activities of HRD

                                                                            Training need identification

                                                                            Training needs assessment

                                                                            Training needs justification

                                                                            Budgeting and controlling of cost

                                                                            Selection of learning process

                                                                            Planning designing conducting the training procedure

                                                                            Evolution of program through the trainee and feedback records

                                                                            41

                                                                            Training Objectives

                                                                            To help the trainee

                                                                            To improve knowledge skill attitude amp performance

                                                                            To develop competence to increase productivity

                                                                            To prepare for greater responsibility

                                                                            To improve interpersonal relationship

                                                                            To equip with modern tools amp techniques of to harness best of the human resources

                                                                            and maintains industrial harmony

                                                                            Modern how to develop self and his subordinates

                                                                            Recruitment sources

                                                                            This company considers both internal and external sources for recruitment Internal sources

                                                                            include the employees who are already on the payroll Whenever any vacancy occurs

                                                                            somebody within the organization with necessary qualification is promoted to that job

                                                                            External sources are obtained by giving advertisements in state and local newspapers

                                                                            Recruitment

                                                                            It is the process of searching for prospective employees and stimulating them to apply for

                                                                            jobs in the organization so that the right person for accomplishing organization and

                                                                            departmental objectives will fill up organization vacancies

                                                                            In order to ensure that the right type of persons are available to the concern in the right

                                                                            number at the right place the following steps are taken

                                                                            The candidate will be given an application form through which the Personnel Manager can

                                                                            come to know about the candidate with respect to the following

                                                                            Educational qualification

                                                                            Experience

                                                                            Skills possessed by the candidate

                                                                            Salary expecting

                                                                            42

                                                                            Screening of Applications

                                                                            Interview

                                                                            Physical Examination

                                                                            Placement

                                                                            Selection

                                                                            The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                            for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                            most suitably perform the given job

                                                                            The selection procedure is essentially a series of steps through which additional information

                                                                            is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                            compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                            candidates

                                                                            The selection procedure followed by the company is as follows

                                                                            Training and Development

                                                                            The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                            follows

                                                                            Job rotation

                                                                            Coaching

                                                                            Job instruction

                                                                            Committee assignments

                                                                            43

                                                                            After the selection of candidates the candidates will be given on-the-job training in an

                                                                            organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                            requirement of the company then the candidate is selected as an employee for the company

                                                                            This period of 1 year is known as the probationary period for the candidate When the

                                                                            performance of the candidate is unsatisfactory then the company will provide further training

                                                                            to the candidate to make him fully equipped to work in the organization

                                                                            Safety of the Employees

                                                                            1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                            2 Safety uniform will be given to every shop floor employees

                                                                            3 Pairs of uniform will be given once in a year

                                                                            4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                            group insurance as well

                                                                            5 Every employee in the organization will be medically examined once a year

                                                                            Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                            1st shift-----------------------------6am to 2pm

                                                                            2nd shift----------------------------2pm to 10pm

                                                                            Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                            Wages

                                                                            Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                            contract to his worker for the services rendered by him

                                                                            In this company the wages are fixed according to the government norms At the time of

                                                                            appointment the company fixes the wages which is higher than the government norms After

                                                                            a certain period the wages will be fixed according to the experience of the worker

                                                                            44

                                                                            Absenteeism

                                                                            An absentee is a person who habitually stays away from the job There are several causes for

                                                                            absenteeism which are as follows

                                                                            Maladjustment with the working condition

                                                                            Industrial fatigue

                                                                            Alcoholism

                                                                            Low level of wages

                                                                            Family problems

                                                                            Unhealthy working conditions

                                                                            Unsound personnel policies

                                                                            The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                            absent show cause notice is given If the absence is continued by the worker maximum

                                                                            three-show cause notices are given If the absence is continued then the company will issue a

                                                                            charge sheet If the absence is further continued the management conducts an in-house

                                                                            enquiry During the enquiry the management decides as to whether the worker should

                                                                            continue in his job or not

                                                                            Performance appraisal

                                                                            Production head or Works Manager will give the questionnaire to the employees working in

                                                                            the production department and based on their answers for the questions the ranking will be

                                                                            given for each worker and depending upon the rank the worker will be put in the certain

                                                                            position

                                                                            If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                            They will tell him his weakness and strengths in the particular field and motivate him to

                                                                            achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                            45

                                                                            Promotion

                                                                            In this company the promotion is given based on seniority-cum-merit The management will

                                                                            also take the following considerations while promoting an employee

                                                                            Behavior of the worker

                                                                            Attendance of the worker

                                                                            Efficiency of the worker

                                                                            46

                                                                            Marketing Department

                                                                            The marketing department performs marketing activity by supplying the products to the

                                                                            customers within the mentioned time and the product is transferred to the domestic customers

                                                                            by the road transportation and overseas customers by means of ships

                                                                            Marketing Channels

                                                                            Marketing channel decisions are among the most critical decisions facing marketing The

                                                                            channels chosen intimately affect all other marketing decisions

                                                                            As the company is a manufacturing concern it undertakes the following type of marketing

                                                                            channels

                                                                            The company gets order directly from its customers and it directly delivers the finished

                                                                            products to its customers as it has producer-customer type of marketing channel

                                                                            Marketing Strategies

                                                                            Usually the Company follows the following marketing strategies

                                                                            Quick delivery

                                                                            Better quality

                                                                            Service after sales

                                                                            47

                                                                            CUSTOMERS

                                                                            COMPANY

                                                                            Marketing Segmentation

                                                                            Market segmentation means dividing the market into different segments or sectors In this

                                                                            company market segmentation is made on the basis of components

                                                                            Packaging

                                                                            Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                            which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                            are packed in the boxes

                                                                            Handling of customer complaints

                                                                            The details of customersrsquo complaints corrective action taken etc shall be

                                                                            recorded on corrective action report and a copy shall be sent to the customer

                                                                            Whenever possible customer confirmation is obtained

                                                                            Managing Director shall forward the same to the Manager-Quality control for the

                                                                            investigation

                                                                            Based on the result of investigation the complaints are bifurcated as Genuine

                                                                            Casual complaints

                                                                            All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                            preventive action is taken recorded and given to the concerned department for

                                                                            further action

                                                                            All casual complaints from the customer are informed accordingly

                                                                            The managing director shall receive complaints from the customers A complaint

                                                                            number is allotted and an acknowledgement is sent to customers

                                                                            Records

                                                                            The following records shall be maintained by marketing department

                                                                            1 Enquiries and Quotation

                                                                            2 Purchase orders from customer and its Amendments

                                                                            3 Verbal order

                                                                            4 Order Acceptance

                                                                            5 Delivery challen cum Invoice

                                                                            48

                                                                            Finance Department

                                                                            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                            pool of funds These funds come from a variety of sources investors or shareholders

                                                                            creditors who lend in money and past earnings retained in business Funds provided from

                                                                            these sources are committed to a number of uses Fixed assets used in production of a product

                                                                            or service inventory used in production of marketable goods cash and securities used for

                                                                            transaction and liquidity purposes

                                                                            The sales of the company are accompanied with sales bills which are generated from

                                                                            computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                            document is sent through Bank for payment

                                                                            The export sales are against payment through Bank with a credit period of 45 days from the

                                                                            date of shipment

                                                                            The purchase of raw materials component parts and consumables are affected against a credit

                                                                            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                            day of the month irrespective of the material receipt date

                                                                            Department Structure

                                                                            DIRECTOR COMMERCIAL

                                                                            FINANCE MANAGER

                                                                            CASHIER STENO TYPIST

                                                                            The main functions of Finance Department are as follows

                                                                            1 Making the payment as salary to the employees

                                                                            2 Meeting the manufacturing expenses of the organization

                                                                            3 Preparing financial statement of the organization

                                                                            4 Maintaining the liquidity position of the company

                                                                            5 Helping the management in taking financial decision

                                                                            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                            7 Making payments to the suppliers

                                                                            8 Receiving receipts from the customers

                                                                            49

                                                                            Accounting Procedure

                                                                            The company follows cash and credit basis of accounting of its income and expenditures

                                                                            The income of the company is fo0rm sale of castings development of patterns for new items

                                                                            and by sale of bye products The major expenditures are power charges manufacturing

                                                                            expense labour raw materials and consumable spares administrative and selling expense

                                                                            interest

                                                                            The following are the books and records maintained by cerebra integrated technologies

                                                                            Limited

                                                                            Subsidiary BooksRecords

                                                                            This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                            effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                            the material by store and counter signed by the quality Assurance Department the necessary

                                                                            entries are made in the registrar

                                                                            Customer RegisterBill Register

                                                                            This register is maintained to keep track of the sales made to each and individual customer

                                                                            The follows are maintained customer wise and the detail of invoice number and date and

                                                                            value with cumulative value is maintained in the register This register also helps to make

                                                                            follow up for payment The entries in the register are made immediately after the invoice is

                                                                            generated from the computer

                                                                            The receipt of payment against each customer and invoice is also entered in the register to

                                                                            enable to know the balance outstanding customer wise

                                                                            Salary advance register

                                                                            This register is maintained to know the advance outstanding employee wise Immediately

                                                                            after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                            of advance through slips the entries are made in this register to know the exact balances of

                                                                            advance employee wise

                                                                            50

                                                                            Customer Rejection Register

                                                                            This register is maintained to keep track of customer rejection of castings

                                                                            Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                            the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                            rejection register where in the details of rejection via invoice number grade quantity and

                                                                            weight value excise duty sales tax and forwarding are made

                                                                            Books of Accounts

                                                                            Petty Cash Book

                                                                            This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                            the Director and then necessary entries are made in the books through computer

                                                                            The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                            received from whom amount in words and figures If the payment is made above Rs500-

                                                                            necessary signatures should be taken on affixing rupee one revenue stamp

                                                                            Bank book

                                                                            Since the company has availed cash credit and bill discounting facility from bank two

                                                                            separate bank books for cash credit and bill discounting are maintained

                                                                            The receipt of payment through chequedemand draft and payment through chequedemand

                                                                            draft is maintained in the register The balance of the book should tally with the balance in

                                                                            the books of accounts maintained in a computer

                                                                            In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                            the over draw amount against the discounted bills necessary credit entries are made in the

                                                                            register to arrive at the actual balance against the sanctioned working capital

                                                                            51

                                                                            General ledger

                                                                            This ledger gives the details of transactions effected by the company at any point of time The

                                                                            receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                            respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                            to know the actual balance of each account The trail balance and receipt and payment are

                                                                            made at each month end which should necessarily tally The profit and loss account is also

                                                                            arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                            yearly or yearly

                                                                            Inventory management

                                                                            Inventories constitute the most significant part of current assets of a majority of companies

                                                                            in India Inventories are stock of the product a company is manufacturing for sale and

                                                                            components that make up the product The various forms in which inventories exist in a

                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                            A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                            While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                            no raw material and work in progress inventory

                                                                            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                            of inventory control technique which is popularly known as FIFO method In this method

                                                                            raw material which bought first will be sent to the production department first

                                                                            Cost of production

                                                                            The following items determine the cost of production of the product

                                                                            Price of raw materials

                                                                            Labour costs

                                                                            Other production costs

                                                                            Market condition

                                                                            52

                                                                            Mode of Payment

                                                                            1 Advance Payment

                                                                            The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                            2 Credit

                                                                            The firm gives credit facility to its old customers which is secured by the following

                                                                            - Invoice performance credit

                                                                            - Letter of credit

                                                                            53

                                                                            CERBRA INTEGRATED

                                                                            TECHNOLOGIES LIMITED

                                                                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                            54

                                                                            Particulars 30-9-2010 30-9-2009

                                                                            INCOME

                                                                            Sales amp Services 588808535 503398844

                                                                            Other Income 8458654 1291991

                                                                            TOTAL 597267189 504690834

                                                                            EXPENDITURE

                                                                            Materials 565924569 471247636

                                                                            Manufacturing amp Administration Expenses 15640011 16247496

                                                                            Marketing Expenses 249660 127791

                                                                            Interestamp Financial Charges 248640 382737

                                                                            Depreciation 1588627 2055635

                                                                            TOTAL 583651507 490061295

                                                                            Profit Before Extraordinary Items 13615681 14629539

                                                                            Profit [loss] Before Taxation 13615681 14629539

                                                                            Provision for Taxation

                                                                            MAT 2524347 (1894)

                                                                            Profit[loss] after tax transferred to balance 11091334 14631433

                                                                            Sheet

                                                                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                            55

                                                                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                            Sources of funds

                                                                            Share Holderrsquos Funds 159555820 150740820

                                                                            Share Application Money 29211000 5643501

                                                                            Reserves amp Surplus 242157224 242157224

                                                                            Minority interest 334875 ------

                                                                            Grand Total 431258919 398541545

                                                                            Application of funds

                                                                            Fixed Assets

                                                                            Gross Block 46078186 46259057

                                                                            Less Depreciation 28342562 26103945

                                                                            Net Block 17735625 20155113

                                                                            Deferred Tax Assets 63249 ----

                                                                            Investment cost 2000 2000

                                                                            Current Assets Loans amp Advances

                                                                            Sundry Debtors 318650954 337538013

                                                                            Cash amp Bank Balance 12439646 9113641

                                                                            Loans amp Advances 114671053 45651808

                                                                            445761654 392303462

                                                                            Less Current Liabilities amp Provisions

                                                                            Current Liabilities 293343081 290079690

                                                                            Provisions 2810681 1999

                                                                            Net Current Assets 149607892 102221773

                                                                            Profit amp loss Account 263850154 276162659

                                                                            Grand Total 431258919 398541545

                                                                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                            late 1970s to help managers address the difficulties of change The model shows that

                                                                            organizational immune systems and the many interconnected variables involved make change

                                                                            complex and that an effective change effort must address many of these issues

                                                                            simultaneously This is often a daunting managerial challenge

                                                                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                            (subordinate goals) Skill

                                                                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                            Richard defines that it was because of these factors the Japanese companies excelled over

                                                                            American firms A very important feature of this Model is that McKinsey consultants in their

                                                                            studies of several firms have extensively tested it

                                                                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                            major premise of the model is that many performances related issues are rooted among the 7

                                                                            factors outlines This study is important from a strategic marketing Organizational

                                                                            performances related issues are rooted among the 7 factors outlines These 7s are

                                                                            interconnected aligned and working together in high performing organizations

                                                                            56

                                                                            Structure

                                                                            The organizational structure of the company is based on the functional departments and the

                                                                            decision taken from top-level management of the company For analyzing and for taking

                                                                            decision the top management will consult the functional managers performance of various

                                                                            tasks in departments will be assigned to its functional head

                                                                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                            associated information that shows who reports to whom and how tasks are both divided up and

                                                                            integrated

                                                                            Skill

                                                                            Usually in a foundry Industry two types of skills are required They are as follows

                                                                            1 Administrative skills

                                                                            2 Technical skills

                                                                            Administrative Skills

                                                                            Administrative skills are those skills which are very much necessary for office staff It

                                                                            involves managing the resources of the organization Cerebra integrated technologies limited

                                                                            is doing everything to impart these skills in its employees When the candidate is selected he

                                                                            will be given an on-the-job training for about 1 year and also training in each department to

                                                                            make the candidate familiar with the organization Every month a training program will be

                                                                            conducted wherein personalities having expertise in various fields give lectures

                                                                            Technical Skills

                                                                            Technical skills are those skills which are directly concerned with the production Shop-

                                                                            floor employees are expected to possess these skills to carry out the production activity

                                                                            smoothly

                                                                            In Cerebra integrated technologies limited they give more importance to technical

                                                                            knowledge than educational qualification

                                                                            57

                                                                            Different training programs are conducted to impart technical skills among employees When

                                                                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                            the company gets its employees trained by external training agencies Guest lectures are

                                                                            arranged once in a month to help the employees update their knowledge with the industry

                                                                            level

                                                                            Cerebra integrated technologies limited continuously monitors the performance of the

                                                                            employees of various departments and identifies the training needs to be given for employees

                                                                            and for enhancing the skills of the employees

                                                                            Style

                                                                            The company follows a centralized system of decision-making Only the top management

                                                                            takes the decisions and the suggestions of the lower level employees are taken into

                                                                            consideration

                                                                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                            purchasing activity as the parameter When the raw materials for production are out of stock

                                                                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                            approach

                                                                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                            comes to decision making Only the persons who are in higher authority take decisions about

                                                                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                            management For eg While taking decisions regarding purchase only the MD and Director

                                                                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                            material and tenders The higher authorities do everything There is no participative

                                                                            approach and most of the employees have no or very little knowledge about all the aspects of

                                                                            the companyrsquos administration

                                                                            58

                                                                            Strategy

                                                                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                            followed by systematic action and allocation of resources to achieve corporate goals

                                                                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                            competition through its quality products with reasonable price To price their products

                                                                            reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                            waste elimination

                                                                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                            advance before starting production activity By using the good quality of raw materials the

                                                                            company can produce quality output without any damages or cracks in the castings Thus

                                                                            reducing the wastage

                                                                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                            Ie by carrying out the production activity according to the procedure and under watchful

                                                                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                            commit any wrongdoing

                                                                            Staff

                                                                            Responsibility and Authority

                                                                            The company has defined responsibilities and authorities in order to facilitate effective

                                                                            implementation of quality management and these are communicated to relevant persons in

                                                                            the organization

                                                                            59

                                                                            Managing Director

                                                                            Responsibility

                                                                            1 Overall control of the company

                                                                            2 Ultimate responsibility for product quality

                                                                            3 Responsibility for customer satisfaction

                                                                            4 Responsibility for marketing

                                                                            5 New product development and process improvement

                                                                            6 Growth and profit

                                                                            Authority

                                                                            1 Approve quality assurance manual

                                                                            2 Interact with customers

                                                                            3 Approve capital goods

                                                                            4 Release the product whenever there is ambiguity

                                                                            5 Disposal of non-conforming products

                                                                            6 Sign cheque

                                                                            Director (Commercial)

                                                                            Responsibility

                                                                            1 Responsible for purchasing and supplier development

                                                                            2 Financial management including cash flow management

                                                                            3 Responsible for storersquos management

                                                                            4 Administration and personnel management

                                                                            5 Functions of managing director in his absence

                                                                            Authority

                                                                            1 Sign the purchase order

                                                                            2 Sign cheques

                                                                            3 Prepare the yearly budget and follow up

                                                                            4 Interact with statutory bodies and maintain records

                                                                            60

                                                                            Works Manager

                                                                            Responsibility

                                                                            1 Overall responsibility for production planning and control

                                                                            2 Overall responsibility for pattern equipment and product quality

                                                                            3 Safety and house-keeping of entire company

                                                                            4 Upkeep of all equipment

                                                                            5 Process improvement and productivity

                                                                            6 Training of production and quality control personnel

                                                                            7 Upkeep of relevant records

                                                                            Authority

                                                                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                            reaching customer on time

                                                                            2 Introduce new production methodsmaterial to improve productivity and quality

                                                                            Manager Maintenance

                                                                            Responsibility

                                                                            1 Monitor and control the activity of the administration office

                                                                            2 Upkeep of statutory records

                                                                            3 Make payment to suppliers on due date

                                                                            4 Housekeeping in respective areas

                                                                            Authority

                                                                            1 Prepare and send chequesDDrsquos

                                                                            61

                                                                            Manager Accounts

                                                                            Responsibility

                                                                            1 Account all the vouchers and bills after acceptance from stores

                                                                            2 Maintain books of accounts

                                                                            3 Update all the accounts regularly

                                                                            4 Prepare financial statement at defined intervals

                                                                            5 Update the salary advance register

                                                                            6 Housekeeping in respective areas

                                                                            Authority

                                                                            1 Enter accounts data into the computer

                                                                            2 Raise debitcredit notes

                                                                            3 Issue stamped receipts for the payment received

                                                                            Assistant Manager Quality Control

                                                                            Responsibility

                                                                            1 NDT inspection

                                                                            2 Inspection of castings in first second and final stage

                                                                            3 Upkeep of related records

                                                                            4 Housekeeping in respective department

                                                                            Authority

                                                                            1 Authorized to inspect and release the product for next stages

                                                                            62

                                                                            Assistant Manager of Quality Assurance

                                                                            Responsibility

                                                                            1 Incoming and in-process inspection

                                                                            2 Overall responsibility of calibration of EMTE

                                                                            3 Training of quality assurance personnel

                                                                            Authority

                                                                            1 Accept the product at inward good stage

                                                                            2 Approve the liquid metal before pouring

                                                                            Chemist

                                                                            Responsibility

                                                                            1 Charge calculation

                                                                            2 Inspection of incoming materials

                                                                            3 Mechanical testing

                                                                            4 Housekeeping in the related areas

                                                                            Authority

                                                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                            Manager

                                                                            63

                                                                            Marketing and Administration Officer

                                                                            Responsibility

                                                                            1 Delivery challan cum invoice preparation with its related activities

                                                                            2 Central excise formalities and related activities

                                                                            3 Cash handling

                                                                            4 Upkeep and maintenance of the following records

                                                                            Authority

                                                                            1 Purchase stationery

                                                                            2 Co-ordinate with central excise department on behalf of the company

                                                                            Supervisory Moulding

                                                                            Responsibility

                                                                            1 Allocate the work for the workers based on planning

                                                                            2 Arrangements for production of moulding core as per planning and documented

                                                                            procedures

                                                                            3 Inspection of pattern and core box before and while production

                                                                            4 Ensure correct mixing of sand as per procedure

                                                                            5 To maintain a clean and neat working environment

                                                                            Authority

                                                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                                                            Supervisor Maintenance

                                                                            Responsibility

                                                                            1 General house-keeping in all area

                                                                            2 Attending machine break down

                                                                            3 Arrangement for lining preparation

                                                                            64

                                                                            Authority

                                                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                            consent with the directors

                                                                            Supervisor Inspection

                                                                            Responsibility

                                                                            1 Inspection of castings in all stores

                                                                            2 Final clearance of castings before dispatch

                                                                            Authority

                                                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                            Purchase Officer

                                                                            Responsibility

                                                                            1 Local purchase

                                                                            2 Cash purchase

                                                                            3 Out station purchase follow up as and when assigned

                                                                            4 Attending bank work

                                                                            Authority

                                                                            1 Authorized to procure material from approved supplier in consent with Director

                                                                            (commercial)

                                                                            65

                                                                            Cashier Steno cum Typist

                                                                            Responsibility

                                                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                            2 To prepare letterspayment reminders at defined intervals

                                                                            3 To maintain petty cash book daily

                                                                            Authority

                                                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                            2 Procure postal stamps and revenue stamps for office use

                                                                            The responsibilities and authorities of Management Representatives include the following

                                                                            a) Coordinating for the implementation and maintenance of the quality management

                                                                            system with other head of the departments in the company

                                                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                            documented procedures detailed procedures and process maps

                                                                            c) Reporting to management on the performance of the quality management including

                                                                            needs for improvement through management review meetings

                                                                            d) Ensuring awareness of customer requirements throughout the organization

                                                                            System

                                                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                            quality control systems performance measurement systems order execution systems

                                                                            Inventory control systems etc

                                                                            Inventory Control System

                                                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                                                            India Inventories are stock of the product a company is manufacturing for sale and

                                                                            components that make up the product The various forms in which inventories exist in a

                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                            66

                                                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                            no raw material and work in progress inventory

                                                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                            inventory control technique which is popularly known as FIFO method In this method raw

                                                                            materials which bought first will be sent to the production department first The inventory

                                                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                                                            estimating the production level for the next one-month and then it estimates the raw materials

                                                                            required to meet the production for the next one month If the stock of raw materials is not

                                                                            enough to meet the production level then it places an order for the raw materials that too one

                                                                            month in advance so that the production will not be affected even in case of any

                                                                            uncertainties

                                                                            Order Execution System

                                                                            The company receives the purchase order from its customer The purchase order may be in

                                                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                                                            orders lies with the Managing Director As and when required Managing Director shall take

                                                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                            review of contract

                                                                            The following are the various steps taken by the organization to execute a purchase order

                                                                            from a customer

                                                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                            issued to the Managing Director for study

                                                                            2 Managing Director shall study the technical and commercial requirements with

                                                                            respect to the following

                                                                            Technical

                                                                            a Normalwitness pouring

                                                                            b Third party inspection

                                                                            67

                                                                            c NDT requirements

                                                                            d Acid Picking requirements

                                                                            e Previous history of the product available in computer

                                                                            Commercial

                                                                            a Rate

                                                                            b Delivery period

                                                                            c Mode of Dispatch

                                                                            d Mode of Payment

                                                                            e Payment terms

                                                                            f KSTCST Number of customer

                                                                            g Dispatch destination address and mode of dispatch

                                                                            h One copy is sent to customer

                                                                            i One copy is filled to customer wise along with purchase order

                                                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                            regarding technical delivery and commercial conditions

                                                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                            in computer

                                                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                                                            accordingly

                                                                            6 An order acknowledgement shall necessarily have the following details other than items

                                                                            grade and rate and delivery date

                                                                            7 After the same is cleared by the Managing Director

                                                                            8 The concerned production department shall have an access to order acceptance from

                                                                            computer

                                                                            9 The production department will go for producing the products as per the requirement of the

                                                                            customer

                                                                            10 The dispatch section will send the products to the customer as per their requirement

                                                                            68

                                                                            Shared value

                                                                            Shared values include the core values which are the essential guiding principles doctrines

                                                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                            and the values it will uphold in determining corporate destiny

                                                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                                                            follows

                                                                            1 Mission

                                                                            2 Corporate Objectives

                                                                            Serve the community around through welfare schemes

                                                                            In order to fulfill this shared value the Company is involving itself in many charity

                                                                            activities Like providing the necessities for the local schools and giving donations to

                                                                            charitable institutes

                                                                            To become a Global entity for the supply of finished Cast components in wide range

                                                                            of materials with highly committed and socially responsible employees

                                                                            The company in order to become a global entity with highly committed and socially

                                                                            responsible employees is putting all its efforts to make its employees skilled enough

                                                                            to handle any complex job To make the employees skilful the company is organizing

                                                                            training programs regularly The company is taking measures to create social

                                                                            awareness among its employees

                                                                            Strive towards making work environment safe and environment friendly

                                                                            To make the working environment safe for the employees the company has provided

                                                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                            is also taking measures to minimize the harm to the environment by recycling the

                                                                            sand and using it again for casting purpose

                                                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                            and supply products of high quality to the complete satisfaction of each and every

                                                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                            products There by achieving a sense of satisfaction among its customers The

                                                                            employees are made to perform the work with due concern to the quality of the

                                                                            69

                                                                            products Through its quality products the company wants to achieve leadership in

                                                                            market as reputed and reliable supplies

                                                                            Endeavoring to fulfill social responsibilities

                                                                            The company in order to fulfill its social responsibility has undertaken many

                                                                            community development projects which include donations to charitable institutions

                                                                            and providing necessities for local schools etc besides the company has a huge

                                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                                            on the environment

                                                                            The company is committed to the following

                                                                            Continual prevention of pollution reduction of waste and consumption of

                                                                            resources in all its operations

                                                                            Promote environmental awareness among all employees and ensure their

                                                                            participation in implementing this environmental policy at their place of work

                                                                            SWOT ANALYSIS

                                                                            70

                                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                            Strength

                                                                            71

                                                                            1 Easy and timely availability of raw material

                                                                            2 The company is having expertise Human resource

                                                                            3 The company has equipped with latest technology

                                                                            4 The company has good machines for manufacturing purpose

                                                                            5 The company protects employees by giving safety equipments

                                                                            Weakness

                                                                            1 Lack of education among the workers in the lower cadre

                                                                            2 They have not given the additional facilities like cab facilities etc

                                                                            3 The company does not have its own products to sell It should rely heavily on

                                                                            customer orders

                                                                            4 Lack of space inside the production department

                                                                            5 The company more depends on the casual workforce in its production

                                                                            Opportunities

                                                                            72

                                                                            1 The company can expand its business in Europe which is a potential market for

                                                                            industrial machines

                                                                            2 By maintaining its quality of products the company can enter different foreign

                                                                            markets

                                                                            3 Presence of auto majors in the region especially in south India

                                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                            quality of goods effectively and more efficiently

                                                                            Threats

                                                                            1 Pollution control norms laid by the government are getting stringent

                                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                            With its cheap products they can kill domestic industries

                                                                            3 Labour incentive

                                                                            4 Expensive transportation cost

                                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                                            exhausted

                                                                            FINDING AND CONCLUSION

                                                                            73

                                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                                            FINDINGS

                                                                            The organization is not success in both domestic and export market to meet their

                                                                            demand

                                                                            The company is not providing proper training to their employees

                                                                            The company is financially sound

                                                                            Rising cost of raw materials

                                                                            Products processing facilities are not enough

                                                                            They should make more advertisements

                                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                                            pureness

                                                                            CONCLUSION

                                                                            74

                                                                            The Cerebra integrated technologies limited having the good working environment The

                                                                            employees are very happy to work is the Industry And this Industry is having good

                                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                            strengthen their employees and also to improve the quality of life their employees

                                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                            round improvement is production sales and profitability

                                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                                            prospects of the company continued to be positive And also the industry has delivering

                                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                                            LEARNING EXPERIENCE

                                                                            75

                                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                                            However after implant training I have felt empowered with confidence to understand

                                                                            different management concepts in a pragmatic manner

                                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                            MBA I also came across real problems faced by organization in technology human

                                                                            resources etc and the way in which the management tackled those problems

                                                                            During this implant training I realized that management is a backbone of every organization

                                                                            and without which every activity of organization will go haywire

                                                                            I came to know the importance of Management Information System [MIS] in the

                                                                            organization and how it assists the management in every aspect of its business and how it

                                                                            helps the management in the process of decision-making

                                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                                            the organization and how we should communicate on different channels and with different

                                                                            grades of peoples

                                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                            finance department I came to know the importance of finance department and I came to

                                                                            know the different tools they use to have a control over the liquidity position of the company

                                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                                            staffing directing controlling and decision-making I came to know about the rules

                                                                            regulation policies and procedures of the company and to what extent employees are

                                                                            following the rules and regulation laid down by the management I came to know about the

                                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                                            regulation of the company

                                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                            support and team spirit

                                                                            76

                                                                            In training also helped me in knowing the importance of group effort when compared to

                                                                            individual effort in organization In addition importance of human relations was known

                                                                            which helps the management getting the things done through its employees

                                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                            help in my career It is about the working environment about dealing with the employees

                                                                            about the attitude required to sustain in an organization and so on

                                                                            In total I am very much benefited with this implant training Once again I thank the

                                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                            continuous guidance to make this project work successful

                                                                            77

                                                                            BIBLIOGRAPHY

                                                                            The companyrsquos Reports are

                                                                            Quality Assurance Report

                                                                            Production Report

                                                                            Finance department Report

                                                                            Marketing department Report

                                                                            WEBSITE

                                                                            wwwcerebracomputerscom

                                                                            wwwwikipediacom

                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                            TEXT BOOKS

                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                            Edition) Pearson Education

                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                            Edition) Tata McGraw-Hill

                                                                            BOOKS

                                                                            Company Magazines

                                                                            Hand books Catalogue Journals amp Reports

                                                                            78

                                                                            • The future of any Company depends on its ability to-
                                                                            • Responsibility and Authority
                                                                            • Managing Director
                                                                            • Responsibility
                                                                            • Authority
                                                                            • Director (Commercial)
                                                                            • Responsibility
                                                                            • Authority
                                                                            • Manager Accounts
                                                                            • Responsibility
                                                                            • Authority
                                                                            • Assistant Manager of Quality Assurance
                                                                            • Responsibility
                                                                            • Authority
                                                                            • Supervisory Moulding
                                                                            • Responsibility
                                                                            • Authority
                                                                            • Supervisor Maintenance
                                                                            • Responsibility

                                                                              DIRECTOR

                                                                              PERSONNEL MANAGER

                                                                              Human Resource Department

                                                                              The personnel department is one of the most important functional departments in every

                                                                              organization Only with the help this department the organization can make efficient use of

                                                                              the available work force for providing the desired product to the customer with desired

                                                                              quality and reasonable price at the right time

                                                                              Department Structure

                                                                              The Personnel Manager is responsible for carrying out all the personnel management work

                                                                              like recruitment selection training performance appraisal promotion wages and salary

                                                                              employee welfare etc To carry out these functions the Personnel Manager takes suggestions

                                                                              from the Managing Director whenever necessary

                                                                              The future of any Company depends on its ability to-

                                                                              Train and upgrade skill sets of its employees

                                                                              Extract and retain talent

                                                                              Robust performance appraisal and reward system

                                                                              Manage and full fill expectations

                                                                              Evolve performance parameters with respect to key result areas

                                                                              39

                                                                              HUMAN RESOURCE DEVELOPMENT

                                                                              Resource is any means of supply which can be drawn on when necessary To develop means

                                                                              to grow mature and make progress in the desired direction Developing a human being in to

                                                                              a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                              cleverness talent and ability

                                                                              Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                              by which the employees of an organization are helped in planned and continuous manner to

                                                                              acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                              their present functions or expected future voles

                                                                              HRD is a process which is geared towards developing the general enabling capabilities of

                                                                              employees as individuals so that they can discover and exploit their own inner potential for

                                                                              their own and or organization development purposes HRD strives to develop an

                                                                              organizational culture where superior subordinate relationships team different sub units are

                                                                              strong and contribute to the organizational health dynamisms and pride of employees

                                                                              Training programs are as follows

                                                                              FRESH ENTRANTS

                                                                              Induction and orientation

                                                                              COMPETENCE ENHANCEMENT

                                                                              Technical

                                                                              Multi skill training

                                                                              Managerial

                                                                              SPECIFIC AREA

                                                                              Safety

                                                                              Environment

                                                                              Cost control and deduction

                                                                              Quality

                                                                              EXTERNAL TRAINING

                                                                              OTHER AREAS

                                                                              Hindi training

                                                                              40

                                                                              GOALS OF HRD

                                                                              Development of individual capacity

                                                                              Development of competitive in relations job being performed

                                                                              Development of corporate approach

                                                                              Development interpersonal relationship

                                                                              Development of overall organization culture

                                                                              Role of HRD

                                                                              Human resources planning

                                                                              Human resources accounting

                                                                              Human resources allocation and role planning

                                                                              Human resources training and development

                                                                              Human resources maintenance

                                                                              Climate development of HRD

                                                                              Activities of HRD

                                                                              Training need identification

                                                                              Training needs assessment

                                                                              Training needs justification

                                                                              Budgeting and controlling of cost

                                                                              Selection of learning process

                                                                              Planning designing conducting the training procedure

                                                                              Evolution of program through the trainee and feedback records

                                                                              41

                                                                              Training Objectives

                                                                              To help the trainee

                                                                              To improve knowledge skill attitude amp performance

                                                                              To develop competence to increase productivity

                                                                              To prepare for greater responsibility

                                                                              To improve interpersonal relationship

                                                                              To equip with modern tools amp techniques of to harness best of the human resources

                                                                              and maintains industrial harmony

                                                                              Modern how to develop self and his subordinates

                                                                              Recruitment sources

                                                                              This company considers both internal and external sources for recruitment Internal sources

                                                                              include the employees who are already on the payroll Whenever any vacancy occurs

                                                                              somebody within the organization with necessary qualification is promoted to that job

                                                                              External sources are obtained by giving advertisements in state and local newspapers

                                                                              Recruitment

                                                                              It is the process of searching for prospective employees and stimulating them to apply for

                                                                              jobs in the organization so that the right person for accomplishing organization and

                                                                              departmental objectives will fill up organization vacancies

                                                                              In order to ensure that the right type of persons are available to the concern in the right

                                                                              number at the right place the following steps are taken

                                                                              The candidate will be given an application form through which the Personnel Manager can

                                                                              come to know about the candidate with respect to the following

                                                                              Educational qualification

                                                                              Experience

                                                                              Skills possessed by the candidate

                                                                              Salary expecting

                                                                              42

                                                                              Screening of Applications

                                                                              Interview

                                                                              Physical Examination

                                                                              Placement

                                                                              Selection

                                                                              The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                              for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                              most suitably perform the given job

                                                                              The selection procedure is essentially a series of steps through which additional information

                                                                              is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                              compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                              candidates

                                                                              The selection procedure followed by the company is as follows

                                                                              Training and Development

                                                                              The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                              follows

                                                                              Job rotation

                                                                              Coaching

                                                                              Job instruction

                                                                              Committee assignments

                                                                              43

                                                                              After the selection of candidates the candidates will be given on-the-job training in an

                                                                              organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                              requirement of the company then the candidate is selected as an employee for the company

                                                                              This period of 1 year is known as the probationary period for the candidate When the

                                                                              performance of the candidate is unsatisfactory then the company will provide further training

                                                                              to the candidate to make him fully equipped to work in the organization

                                                                              Safety of the Employees

                                                                              1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                              2 Safety uniform will be given to every shop floor employees

                                                                              3 Pairs of uniform will be given once in a year

                                                                              4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                              group insurance as well

                                                                              5 Every employee in the organization will be medically examined once a year

                                                                              Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                              1st shift-----------------------------6am to 2pm

                                                                              2nd shift----------------------------2pm to 10pm

                                                                              Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                              Wages

                                                                              Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                              contract to his worker for the services rendered by him

                                                                              In this company the wages are fixed according to the government norms At the time of

                                                                              appointment the company fixes the wages which is higher than the government norms After

                                                                              a certain period the wages will be fixed according to the experience of the worker

                                                                              44

                                                                              Absenteeism

                                                                              An absentee is a person who habitually stays away from the job There are several causes for

                                                                              absenteeism which are as follows

                                                                              Maladjustment with the working condition

                                                                              Industrial fatigue

                                                                              Alcoholism

                                                                              Low level of wages

                                                                              Family problems

                                                                              Unhealthy working conditions

                                                                              Unsound personnel policies

                                                                              The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                              absent show cause notice is given If the absence is continued by the worker maximum

                                                                              three-show cause notices are given If the absence is continued then the company will issue a

                                                                              charge sheet If the absence is further continued the management conducts an in-house

                                                                              enquiry During the enquiry the management decides as to whether the worker should

                                                                              continue in his job or not

                                                                              Performance appraisal

                                                                              Production head or Works Manager will give the questionnaire to the employees working in

                                                                              the production department and based on their answers for the questions the ranking will be

                                                                              given for each worker and depending upon the rank the worker will be put in the certain

                                                                              position

                                                                              If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                              They will tell him his weakness and strengths in the particular field and motivate him to

                                                                              achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                              45

                                                                              Promotion

                                                                              In this company the promotion is given based on seniority-cum-merit The management will

                                                                              also take the following considerations while promoting an employee

                                                                              Behavior of the worker

                                                                              Attendance of the worker

                                                                              Efficiency of the worker

                                                                              46

                                                                              Marketing Department

                                                                              The marketing department performs marketing activity by supplying the products to the

                                                                              customers within the mentioned time and the product is transferred to the domestic customers

                                                                              by the road transportation and overseas customers by means of ships

                                                                              Marketing Channels

                                                                              Marketing channel decisions are among the most critical decisions facing marketing The

                                                                              channels chosen intimately affect all other marketing decisions

                                                                              As the company is a manufacturing concern it undertakes the following type of marketing

                                                                              channels

                                                                              The company gets order directly from its customers and it directly delivers the finished

                                                                              products to its customers as it has producer-customer type of marketing channel

                                                                              Marketing Strategies

                                                                              Usually the Company follows the following marketing strategies

                                                                              Quick delivery

                                                                              Better quality

                                                                              Service after sales

                                                                              47

                                                                              CUSTOMERS

                                                                              COMPANY

                                                                              Marketing Segmentation

                                                                              Market segmentation means dividing the market into different segments or sectors In this

                                                                              company market segmentation is made on the basis of components

                                                                              Packaging

                                                                              Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                              which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                              are packed in the boxes

                                                                              Handling of customer complaints

                                                                              The details of customersrsquo complaints corrective action taken etc shall be

                                                                              recorded on corrective action report and a copy shall be sent to the customer

                                                                              Whenever possible customer confirmation is obtained

                                                                              Managing Director shall forward the same to the Manager-Quality control for the

                                                                              investigation

                                                                              Based on the result of investigation the complaints are bifurcated as Genuine

                                                                              Casual complaints

                                                                              All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                              preventive action is taken recorded and given to the concerned department for

                                                                              further action

                                                                              All casual complaints from the customer are informed accordingly

                                                                              The managing director shall receive complaints from the customers A complaint

                                                                              number is allotted and an acknowledgement is sent to customers

                                                                              Records

                                                                              The following records shall be maintained by marketing department

                                                                              1 Enquiries and Quotation

                                                                              2 Purchase orders from customer and its Amendments

                                                                              3 Verbal order

                                                                              4 Order Acceptance

                                                                              5 Delivery challen cum Invoice

                                                                              48

                                                                              Finance Department

                                                                              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                              pool of funds These funds come from a variety of sources investors or shareholders

                                                                              creditors who lend in money and past earnings retained in business Funds provided from

                                                                              these sources are committed to a number of uses Fixed assets used in production of a product

                                                                              or service inventory used in production of marketable goods cash and securities used for

                                                                              transaction and liquidity purposes

                                                                              The sales of the company are accompanied with sales bills which are generated from

                                                                              computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                              document is sent through Bank for payment

                                                                              The export sales are against payment through Bank with a credit period of 45 days from the

                                                                              date of shipment

                                                                              The purchase of raw materials component parts and consumables are affected against a credit

                                                                              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                              day of the month irrespective of the material receipt date

                                                                              Department Structure

                                                                              DIRECTOR COMMERCIAL

                                                                              FINANCE MANAGER

                                                                              CASHIER STENO TYPIST

                                                                              The main functions of Finance Department are as follows

                                                                              1 Making the payment as salary to the employees

                                                                              2 Meeting the manufacturing expenses of the organization

                                                                              3 Preparing financial statement of the organization

                                                                              4 Maintaining the liquidity position of the company

                                                                              5 Helping the management in taking financial decision

                                                                              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                              7 Making payments to the suppliers

                                                                              8 Receiving receipts from the customers

                                                                              49

                                                                              Accounting Procedure

                                                                              The company follows cash and credit basis of accounting of its income and expenditures

                                                                              The income of the company is fo0rm sale of castings development of patterns for new items

                                                                              and by sale of bye products The major expenditures are power charges manufacturing

                                                                              expense labour raw materials and consumable spares administrative and selling expense

                                                                              interest

                                                                              The following are the books and records maintained by cerebra integrated technologies

                                                                              Limited

                                                                              Subsidiary BooksRecords

                                                                              This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                              effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                              the material by store and counter signed by the quality Assurance Department the necessary

                                                                              entries are made in the registrar

                                                                              Customer RegisterBill Register

                                                                              This register is maintained to keep track of the sales made to each and individual customer

                                                                              The follows are maintained customer wise and the detail of invoice number and date and

                                                                              value with cumulative value is maintained in the register This register also helps to make

                                                                              follow up for payment The entries in the register are made immediately after the invoice is

                                                                              generated from the computer

                                                                              The receipt of payment against each customer and invoice is also entered in the register to

                                                                              enable to know the balance outstanding customer wise

                                                                              Salary advance register

                                                                              This register is maintained to know the advance outstanding employee wise Immediately

                                                                              after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                              of advance through slips the entries are made in this register to know the exact balances of

                                                                              advance employee wise

                                                                              50

                                                                              Customer Rejection Register

                                                                              This register is maintained to keep track of customer rejection of castings

                                                                              Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                              the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                              rejection register where in the details of rejection via invoice number grade quantity and

                                                                              weight value excise duty sales tax and forwarding are made

                                                                              Books of Accounts

                                                                              Petty Cash Book

                                                                              This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                              the Director and then necessary entries are made in the books through computer

                                                                              The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                              received from whom amount in words and figures If the payment is made above Rs500-

                                                                              necessary signatures should be taken on affixing rupee one revenue stamp

                                                                              Bank book

                                                                              Since the company has availed cash credit and bill discounting facility from bank two

                                                                              separate bank books for cash credit and bill discounting are maintained

                                                                              The receipt of payment through chequedemand draft and payment through chequedemand

                                                                              draft is maintained in the register The balance of the book should tally with the balance in

                                                                              the books of accounts maintained in a computer

                                                                              In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                              the over draw amount against the discounted bills necessary credit entries are made in the

                                                                              register to arrive at the actual balance against the sanctioned working capital

                                                                              51

                                                                              General ledger

                                                                              This ledger gives the details of transactions effected by the company at any point of time The

                                                                              receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                              respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                              to know the actual balance of each account The trail balance and receipt and payment are

                                                                              made at each month end which should necessarily tally The profit and loss account is also

                                                                              arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                              yearly or yearly

                                                                              Inventory management

                                                                              Inventories constitute the most significant part of current assets of a majority of companies

                                                                              in India Inventories are stock of the product a company is manufacturing for sale and

                                                                              components that make up the product The various forms in which inventories exist in a

                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                              A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                              While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                              no raw material and work in progress inventory

                                                                              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                              of inventory control technique which is popularly known as FIFO method In this method

                                                                              raw material which bought first will be sent to the production department first

                                                                              Cost of production

                                                                              The following items determine the cost of production of the product

                                                                              Price of raw materials

                                                                              Labour costs

                                                                              Other production costs

                                                                              Market condition

                                                                              52

                                                                              Mode of Payment

                                                                              1 Advance Payment

                                                                              The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                              2 Credit

                                                                              The firm gives credit facility to its old customers which is secured by the following

                                                                              - Invoice performance credit

                                                                              - Letter of credit

                                                                              53

                                                                              CERBRA INTEGRATED

                                                                              TECHNOLOGIES LIMITED

                                                                              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                              CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                              54

                                                                              Particulars 30-9-2010 30-9-2009

                                                                              INCOME

                                                                              Sales amp Services 588808535 503398844

                                                                              Other Income 8458654 1291991

                                                                              TOTAL 597267189 504690834

                                                                              EXPENDITURE

                                                                              Materials 565924569 471247636

                                                                              Manufacturing amp Administration Expenses 15640011 16247496

                                                                              Marketing Expenses 249660 127791

                                                                              Interestamp Financial Charges 248640 382737

                                                                              Depreciation 1588627 2055635

                                                                              TOTAL 583651507 490061295

                                                                              Profit Before Extraordinary Items 13615681 14629539

                                                                              Profit [loss] Before Taxation 13615681 14629539

                                                                              Provision for Taxation

                                                                              MAT 2524347 (1894)

                                                                              Profit[loss] after tax transferred to balance 11091334 14631433

                                                                              Sheet

                                                                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                              55

                                                                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                              Sources of funds

                                                                              Share Holderrsquos Funds 159555820 150740820

                                                                              Share Application Money 29211000 5643501

                                                                              Reserves amp Surplus 242157224 242157224

                                                                              Minority interest 334875 ------

                                                                              Grand Total 431258919 398541545

                                                                              Application of funds

                                                                              Fixed Assets

                                                                              Gross Block 46078186 46259057

                                                                              Less Depreciation 28342562 26103945

                                                                              Net Block 17735625 20155113

                                                                              Deferred Tax Assets 63249 ----

                                                                              Investment cost 2000 2000

                                                                              Current Assets Loans amp Advances

                                                                              Sundry Debtors 318650954 337538013

                                                                              Cash amp Bank Balance 12439646 9113641

                                                                              Loans amp Advances 114671053 45651808

                                                                              445761654 392303462

                                                                              Less Current Liabilities amp Provisions

                                                                              Current Liabilities 293343081 290079690

                                                                              Provisions 2810681 1999

                                                                              Net Current Assets 149607892 102221773

                                                                              Profit amp loss Account 263850154 276162659

                                                                              Grand Total 431258919 398541545

                                                                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                              late 1970s to help managers address the difficulties of change The model shows that

                                                                              organizational immune systems and the many interconnected variables involved make change

                                                                              complex and that an effective change effort must address many of these issues

                                                                              simultaneously This is often a daunting managerial challenge

                                                                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                              (subordinate goals) Skill

                                                                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                              Richard defines that it was because of these factors the Japanese companies excelled over

                                                                              American firms A very important feature of this Model is that McKinsey consultants in their

                                                                              studies of several firms have extensively tested it

                                                                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                              major premise of the model is that many performances related issues are rooted among the 7

                                                                              factors outlines This study is important from a strategic marketing Organizational

                                                                              performances related issues are rooted among the 7 factors outlines These 7s are

                                                                              interconnected aligned and working together in high performing organizations

                                                                              56

                                                                              Structure

                                                                              The organizational structure of the company is based on the functional departments and the

                                                                              decision taken from top-level management of the company For analyzing and for taking

                                                                              decision the top management will consult the functional managers performance of various

                                                                              tasks in departments will be assigned to its functional head

                                                                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                              associated information that shows who reports to whom and how tasks are both divided up and

                                                                              integrated

                                                                              Skill

                                                                              Usually in a foundry Industry two types of skills are required They are as follows

                                                                              1 Administrative skills

                                                                              2 Technical skills

                                                                              Administrative Skills

                                                                              Administrative skills are those skills which are very much necessary for office staff It

                                                                              involves managing the resources of the organization Cerebra integrated technologies limited

                                                                              is doing everything to impart these skills in its employees When the candidate is selected he

                                                                              will be given an on-the-job training for about 1 year and also training in each department to

                                                                              make the candidate familiar with the organization Every month a training program will be

                                                                              conducted wherein personalities having expertise in various fields give lectures

                                                                              Technical Skills

                                                                              Technical skills are those skills which are directly concerned with the production Shop-

                                                                              floor employees are expected to possess these skills to carry out the production activity

                                                                              smoothly

                                                                              In Cerebra integrated technologies limited they give more importance to technical

                                                                              knowledge than educational qualification

                                                                              57

                                                                              Different training programs are conducted to impart technical skills among employees When

                                                                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                              the company gets its employees trained by external training agencies Guest lectures are

                                                                              arranged once in a month to help the employees update their knowledge with the industry

                                                                              level

                                                                              Cerebra integrated technologies limited continuously monitors the performance of the

                                                                              employees of various departments and identifies the training needs to be given for employees

                                                                              and for enhancing the skills of the employees

                                                                              Style

                                                                              The company follows a centralized system of decision-making Only the top management

                                                                              takes the decisions and the suggestions of the lower level employees are taken into

                                                                              consideration

                                                                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                              purchasing activity as the parameter When the raw materials for production are out of stock

                                                                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                              approach

                                                                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                              comes to decision making Only the persons who are in higher authority take decisions about

                                                                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                              management For eg While taking decisions regarding purchase only the MD and Director

                                                                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                              material and tenders The higher authorities do everything There is no participative

                                                                              approach and most of the employees have no or very little knowledge about all the aspects of

                                                                              the companyrsquos administration

                                                                              58

                                                                              Strategy

                                                                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                              followed by systematic action and allocation of resources to achieve corporate goals

                                                                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                              competition through its quality products with reasonable price To price their products

                                                                              reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                              waste elimination

                                                                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                              advance before starting production activity By using the good quality of raw materials the

                                                                              company can produce quality output without any damages or cracks in the castings Thus

                                                                              reducing the wastage

                                                                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                              Ie by carrying out the production activity according to the procedure and under watchful

                                                                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                              commit any wrongdoing

                                                                              Staff

                                                                              Responsibility and Authority

                                                                              The company has defined responsibilities and authorities in order to facilitate effective

                                                                              implementation of quality management and these are communicated to relevant persons in

                                                                              the organization

                                                                              59

                                                                              Managing Director

                                                                              Responsibility

                                                                              1 Overall control of the company

                                                                              2 Ultimate responsibility for product quality

                                                                              3 Responsibility for customer satisfaction

                                                                              4 Responsibility for marketing

                                                                              5 New product development and process improvement

                                                                              6 Growth and profit

                                                                              Authority

                                                                              1 Approve quality assurance manual

                                                                              2 Interact with customers

                                                                              3 Approve capital goods

                                                                              4 Release the product whenever there is ambiguity

                                                                              5 Disposal of non-conforming products

                                                                              6 Sign cheque

                                                                              Director (Commercial)

                                                                              Responsibility

                                                                              1 Responsible for purchasing and supplier development

                                                                              2 Financial management including cash flow management

                                                                              3 Responsible for storersquos management

                                                                              4 Administration and personnel management

                                                                              5 Functions of managing director in his absence

                                                                              Authority

                                                                              1 Sign the purchase order

                                                                              2 Sign cheques

                                                                              3 Prepare the yearly budget and follow up

                                                                              4 Interact with statutory bodies and maintain records

                                                                              60

                                                                              Works Manager

                                                                              Responsibility

                                                                              1 Overall responsibility for production planning and control

                                                                              2 Overall responsibility for pattern equipment and product quality

                                                                              3 Safety and house-keeping of entire company

                                                                              4 Upkeep of all equipment

                                                                              5 Process improvement and productivity

                                                                              6 Training of production and quality control personnel

                                                                              7 Upkeep of relevant records

                                                                              Authority

                                                                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                              reaching customer on time

                                                                              2 Introduce new production methodsmaterial to improve productivity and quality

                                                                              Manager Maintenance

                                                                              Responsibility

                                                                              1 Monitor and control the activity of the administration office

                                                                              2 Upkeep of statutory records

                                                                              3 Make payment to suppliers on due date

                                                                              4 Housekeeping in respective areas

                                                                              Authority

                                                                              1 Prepare and send chequesDDrsquos

                                                                              61

                                                                              Manager Accounts

                                                                              Responsibility

                                                                              1 Account all the vouchers and bills after acceptance from stores

                                                                              2 Maintain books of accounts

                                                                              3 Update all the accounts regularly

                                                                              4 Prepare financial statement at defined intervals

                                                                              5 Update the salary advance register

                                                                              6 Housekeeping in respective areas

                                                                              Authority

                                                                              1 Enter accounts data into the computer

                                                                              2 Raise debitcredit notes

                                                                              3 Issue stamped receipts for the payment received

                                                                              Assistant Manager Quality Control

                                                                              Responsibility

                                                                              1 NDT inspection

                                                                              2 Inspection of castings in first second and final stage

                                                                              3 Upkeep of related records

                                                                              4 Housekeeping in respective department

                                                                              Authority

                                                                              1 Authorized to inspect and release the product for next stages

                                                                              62

                                                                              Assistant Manager of Quality Assurance

                                                                              Responsibility

                                                                              1 Incoming and in-process inspection

                                                                              2 Overall responsibility of calibration of EMTE

                                                                              3 Training of quality assurance personnel

                                                                              Authority

                                                                              1 Accept the product at inward good stage

                                                                              2 Approve the liquid metal before pouring

                                                                              Chemist

                                                                              Responsibility

                                                                              1 Charge calculation

                                                                              2 Inspection of incoming materials

                                                                              3 Mechanical testing

                                                                              4 Housekeeping in the related areas

                                                                              Authority

                                                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                              Manager

                                                                              63

                                                                              Marketing and Administration Officer

                                                                              Responsibility

                                                                              1 Delivery challan cum invoice preparation with its related activities

                                                                              2 Central excise formalities and related activities

                                                                              3 Cash handling

                                                                              4 Upkeep and maintenance of the following records

                                                                              Authority

                                                                              1 Purchase stationery

                                                                              2 Co-ordinate with central excise department on behalf of the company

                                                                              Supervisory Moulding

                                                                              Responsibility

                                                                              1 Allocate the work for the workers based on planning

                                                                              2 Arrangements for production of moulding core as per planning and documented

                                                                              procedures

                                                                              3 Inspection of pattern and core box before and while production

                                                                              4 Ensure correct mixing of sand as per procedure

                                                                              5 To maintain a clean and neat working environment

                                                                              Authority

                                                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                                                              Supervisor Maintenance

                                                                              Responsibility

                                                                              1 General house-keeping in all area

                                                                              2 Attending machine break down

                                                                              3 Arrangement for lining preparation

                                                                              64

                                                                              Authority

                                                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                              consent with the directors

                                                                              Supervisor Inspection

                                                                              Responsibility

                                                                              1 Inspection of castings in all stores

                                                                              2 Final clearance of castings before dispatch

                                                                              Authority

                                                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                              Purchase Officer

                                                                              Responsibility

                                                                              1 Local purchase

                                                                              2 Cash purchase

                                                                              3 Out station purchase follow up as and when assigned

                                                                              4 Attending bank work

                                                                              Authority

                                                                              1 Authorized to procure material from approved supplier in consent with Director

                                                                              (commercial)

                                                                              65

                                                                              Cashier Steno cum Typist

                                                                              Responsibility

                                                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                              2 To prepare letterspayment reminders at defined intervals

                                                                              3 To maintain petty cash book daily

                                                                              Authority

                                                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                              2 Procure postal stamps and revenue stamps for office use

                                                                              The responsibilities and authorities of Management Representatives include the following

                                                                              a) Coordinating for the implementation and maintenance of the quality management

                                                                              system with other head of the departments in the company

                                                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                              documented procedures detailed procedures and process maps

                                                                              c) Reporting to management on the performance of the quality management including

                                                                              needs for improvement through management review meetings

                                                                              d) Ensuring awareness of customer requirements throughout the organization

                                                                              System

                                                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                              quality control systems performance measurement systems order execution systems

                                                                              Inventory control systems etc

                                                                              Inventory Control System

                                                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                                                              India Inventories are stock of the product a company is manufacturing for sale and

                                                                              components that make up the product The various forms in which inventories exist in a

                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                              66

                                                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                              no raw material and work in progress inventory

                                                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                              inventory control technique which is popularly known as FIFO method In this method raw

                                                                              materials which bought first will be sent to the production department first The inventory

                                                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                                                              estimating the production level for the next one-month and then it estimates the raw materials

                                                                              required to meet the production for the next one month If the stock of raw materials is not

                                                                              enough to meet the production level then it places an order for the raw materials that too one

                                                                              month in advance so that the production will not be affected even in case of any

                                                                              uncertainties

                                                                              Order Execution System

                                                                              The company receives the purchase order from its customer The purchase order may be in

                                                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                                                              orders lies with the Managing Director As and when required Managing Director shall take

                                                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                              review of contract

                                                                              The following are the various steps taken by the organization to execute a purchase order

                                                                              from a customer

                                                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                              issued to the Managing Director for study

                                                                              2 Managing Director shall study the technical and commercial requirements with

                                                                              respect to the following

                                                                              Technical

                                                                              a Normalwitness pouring

                                                                              b Third party inspection

                                                                              67

                                                                              c NDT requirements

                                                                              d Acid Picking requirements

                                                                              e Previous history of the product available in computer

                                                                              Commercial

                                                                              a Rate

                                                                              b Delivery period

                                                                              c Mode of Dispatch

                                                                              d Mode of Payment

                                                                              e Payment terms

                                                                              f KSTCST Number of customer

                                                                              g Dispatch destination address and mode of dispatch

                                                                              h One copy is sent to customer

                                                                              i One copy is filled to customer wise along with purchase order

                                                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                              regarding technical delivery and commercial conditions

                                                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                              in computer

                                                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                                                              accordingly

                                                                              6 An order acknowledgement shall necessarily have the following details other than items

                                                                              grade and rate and delivery date

                                                                              7 After the same is cleared by the Managing Director

                                                                              8 The concerned production department shall have an access to order acceptance from

                                                                              computer

                                                                              9 The production department will go for producing the products as per the requirement of the

                                                                              customer

                                                                              10 The dispatch section will send the products to the customer as per their requirement

                                                                              68

                                                                              Shared value

                                                                              Shared values include the core values which are the essential guiding principles doctrines

                                                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                              and the values it will uphold in determining corporate destiny

                                                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                                                              follows

                                                                              1 Mission

                                                                              2 Corporate Objectives

                                                                              Serve the community around through welfare schemes

                                                                              In order to fulfill this shared value the Company is involving itself in many charity

                                                                              activities Like providing the necessities for the local schools and giving donations to

                                                                              charitable institutes

                                                                              To become a Global entity for the supply of finished Cast components in wide range

                                                                              of materials with highly committed and socially responsible employees

                                                                              The company in order to become a global entity with highly committed and socially

                                                                              responsible employees is putting all its efforts to make its employees skilled enough

                                                                              to handle any complex job To make the employees skilful the company is organizing

                                                                              training programs regularly The company is taking measures to create social

                                                                              awareness among its employees

                                                                              Strive towards making work environment safe and environment friendly

                                                                              To make the working environment safe for the employees the company has provided

                                                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                              is also taking measures to minimize the harm to the environment by recycling the

                                                                              sand and using it again for casting purpose

                                                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                              and supply products of high quality to the complete satisfaction of each and every

                                                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                              products There by achieving a sense of satisfaction among its customers The

                                                                              employees are made to perform the work with due concern to the quality of the

                                                                              69

                                                                              products Through its quality products the company wants to achieve leadership in

                                                                              market as reputed and reliable supplies

                                                                              Endeavoring to fulfill social responsibilities

                                                                              The company in order to fulfill its social responsibility has undertaken many

                                                                              community development projects which include donations to charitable institutions

                                                                              and providing necessities for local schools etc besides the company has a huge

                                                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                                                              on the environment

                                                                              The company is committed to the following

                                                                              Continual prevention of pollution reduction of waste and consumption of

                                                                              resources in all its operations

                                                                              Promote environmental awareness among all employees and ensure their

                                                                              participation in implementing this environmental policy at their place of work

                                                                              SWOT ANALYSIS

                                                                              70

                                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                              Strength

                                                                              71

                                                                              1 Easy and timely availability of raw material

                                                                              2 The company is having expertise Human resource

                                                                              3 The company has equipped with latest technology

                                                                              4 The company has good machines for manufacturing purpose

                                                                              5 The company protects employees by giving safety equipments

                                                                              Weakness

                                                                              1 Lack of education among the workers in the lower cadre

                                                                              2 They have not given the additional facilities like cab facilities etc

                                                                              3 The company does not have its own products to sell It should rely heavily on

                                                                              customer orders

                                                                              4 Lack of space inside the production department

                                                                              5 The company more depends on the casual workforce in its production

                                                                              Opportunities

                                                                              72

                                                                              1 The company can expand its business in Europe which is a potential market for

                                                                              industrial machines

                                                                              2 By maintaining its quality of products the company can enter different foreign

                                                                              markets

                                                                              3 Presence of auto majors in the region especially in south India

                                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                              quality of goods effectively and more efficiently

                                                                              Threats

                                                                              1 Pollution control norms laid by the government are getting stringent

                                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                              With its cheap products they can kill domestic industries

                                                                              3 Labour incentive

                                                                              4 Expensive transportation cost

                                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                                              exhausted

                                                                              FINDING AND CONCLUSION

                                                                              73

                                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                                              FINDINGS

                                                                              The organization is not success in both domestic and export market to meet their

                                                                              demand

                                                                              The company is not providing proper training to their employees

                                                                              The company is financially sound

                                                                              Rising cost of raw materials

                                                                              Products processing facilities are not enough

                                                                              They should make more advertisements

                                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                                              pureness

                                                                              CONCLUSION

                                                                              74

                                                                              The Cerebra integrated technologies limited having the good working environment The

                                                                              employees are very happy to work is the Industry And this Industry is having good

                                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                              strengthen their employees and also to improve the quality of life their employees

                                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                              round improvement is production sales and profitability

                                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                                              prospects of the company continued to be positive And also the industry has delivering

                                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                                              LEARNING EXPERIENCE

                                                                              75

                                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                                              However after implant training I have felt empowered with confidence to understand

                                                                              different management concepts in a pragmatic manner

                                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                              MBA I also came across real problems faced by organization in technology human

                                                                              resources etc and the way in which the management tackled those problems

                                                                              During this implant training I realized that management is a backbone of every organization

                                                                              and without which every activity of organization will go haywire

                                                                              I came to know the importance of Management Information System [MIS] in the

                                                                              organization and how it assists the management in every aspect of its business and how it

                                                                              helps the management in the process of decision-making

                                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                                              the organization and how we should communicate on different channels and with different

                                                                              grades of peoples

                                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                              finance department I came to know the importance of finance department and I came to

                                                                              know the different tools they use to have a control over the liquidity position of the company

                                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                                              staffing directing controlling and decision-making I came to know about the rules

                                                                              regulation policies and procedures of the company and to what extent employees are

                                                                              following the rules and regulation laid down by the management I came to know about the

                                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                                              regulation of the company

                                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                              support and team spirit

                                                                              76

                                                                              In training also helped me in knowing the importance of group effort when compared to

                                                                              individual effort in organization In addition importance of human relations was known

                                                                              which helps the management getting the things done through its employees

                                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                              help in my career It is about the working environment about dealing with the employees

                                                                              about the attitude required to sustain in an organization and so on

                                                                              In total I am very much benefited with this implant training Once again I thank the

                                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                              continuous guidance to make this project work successful

                                                                              77

                                                                              BIBLIOGRAPHY

                                                                              The companyrsquos Reports are

                                                                              Quality Assurance Report

                                                                              Production Report

                                                                              Finance department Report

                                                                              Marketing department Report

                                                                              WEBSITE

                                                                              wwwcerebracomputerscom

                                                                              wwwwikipediacom

                                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                                              TEXT BOOKS

                                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                              Edition) Pearson Education

                                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                              Methods (8th Edition) Tata McGraw Hill

                                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                              Edition) Tata McGraw-Hill

                                                                              BOOKS

                                                                              Company Magazines

                                                                              Hand books Catalogue Journals amp Reports

                                                                              78

                                                                              • The future of any Company depends on its ability to-
                                                                              • Responsibility and Authority
                                                                              • Managing Director
                                                                              • Responsibility
                                                                              • Authority
                                                                              • Director (Commercial)
                                                                              • Responsibility
                                                                              • Authority
                                                                              • Manager Accounts
                                                                              • Responsibility
                                                                              • Authority
                                                                              • Assistant Manager of Quality Assurance
                                                                              • Responsibility
                                                                              • Authority
                                                                              • Supervisory Moulding
                                                                              • Responsibility
                                                                              • Authority
                                                                              • Supervisor Maintenance
                                                                              • Responsibility

                                                                                HUMAN RESOURCE DEVELOPMENT

                                                                                Resource is any means of supply which can be drawn on when necessary To develop means

                                                                                to grow mature and make progress in the desired direction Developing a human being in to

                                                                                a resource means making him or her into a person of resourcefulness initiative wittedness

                                                                                cleverness talent and ability

                                                                                Human Resource Development is considered to be a super specialty of HRM It is a process

                                                                                by which the employees of an organization are helped in planned and continuous manner to

                                                                                acquire new capabilities and sharpen existing capabilities that may be required to perform

                                                                                their present functions or expected future voles

                                                                                HRD is a process which is geared towards developing the general enabling capabilities of

                                                                                employees as individuals so that they can discover and exploit their own inner potential for

                                                                                their own and or organization development purposes HRD strives to develop an

                                                                                organizational culture where superior subordinate relationships team different sub units are

                                                                                strong and contribute to the organizational health dynamisms and pride of employees

                                                                                Training programs are as follows

                                                                                FRESH ENTRANTS

                                                                                Induction and orientation

                                                                                COMPETENCE ENHANCEMENT

                                                                                Technical

                                                                                Multi skill training

                                                                                Managerial

                                                                                SPECIFIC AREA

                                                                                Safety

                                                                                Environment

                                                                                Cost control and deduction

                                                                                Quality

                                                                                EXTERNAL TRAINING

                                                                                OTHER AREAS

                                                                                Hindi training

                                                                                40

                                                                                GOALS OF HRD

                                                                                Development of individual capacity

                                                                                Development of competitive in relations job being performed

                                                                                Development of corporate approach

                                                                                Development interpersonal relationship

                                                                                Development of overall organization culture

                                                                                Role of HRD

                                                                                Human resources planning

                                                                                Human resources accounting

                                                                                Human resources allocation and role planning

                                                                                Human resources training and development

                                                                                Human resources maintenance

                                                                                Climate development of HRD

                                                                                Activities of HRD

                                                                                Training need identification

                                                                                Training needs assessment

                                                                                Training needs justification

                                                                                Budgeting and controlling of cost

                                                                                Selection of learning process

                                                                                Planning designing conducting the training procedure

                                                                                Evolution of program through the trainee and feedback records

                                                                                41

                                                                                Training Objectives

                                                                                To help the trainee

                                                                                To improve knowledge skill attitude amp performance

                                                                                To develop competence to increase productivity

                                                                                To prepare for greater responsibility

                                                                                To improve interpersonal relationship

                                                                                To equip with modern tools amp techniques of to harness best of the human resources

                                                                                and maintains industrial harmony

                                                                                Modern how to develop self and his subordinates

                                                                                Recruitment sources

                                                                                This company considers both internal and external sources for recruitment Internal sources

                                                                                include the employees who are already on the payroll Whenever any vacancy occurs

                                                                                somebody within the organization with necessary qualification is promoted to that job

                                                                                External sources are obtained by giving advertisements in state and local newspapers

                                                                                Recruitment

                                                                                It is the process of searching for prospective employees and stimulating them to apply for

                                                                                jobs in the organization so that the right person for accomplishing organization and

                                                                                departmental objectives will fill up organization vacancies

                                                                                In order to ensure that the right type of persons are available to the concern in the right

                                                                                number at the right place the following steps are taken

                                                                                The candidate will be given an application form through which the Personnel Manager can

                                                                                come to know about the candidate with respect to the following

                                                                                Educational qualification

                                                                                Experience

                                                                                Skills possessed by the candidate

                                                                                Salary expecting

                                                                                42

                                                                                Screening of Applications

                                                                                Interview

                                                                                Physical Examination

                                                                                Placement

                                                                                Selection

                                                                                The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                                for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                                most suitably perform the given job

                                                                                The selection procedure is essentially a series of steps through which additional information

                                                                                is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                                compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                                candidates

                                                                                The selection procedure followed by the company is as follows

                                                                                Training and Development

                                                                                The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                                follows

                                                                                Job rotation

                                                                                Coaching

                                                                                Job instruction

                                                                                Committee assignments

                                                                                43

                                                                                After the selection of candidates the candidates will be given on-the-job training in an

                                                                                organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                                requirement of the company then the candidate is selected as an employee for the company

                                                                                This period of 1 year is known as the probationary period for the candidate When the

                                                                                performance of the candidate is unsatisfactory then the company will provide further training

                                                                                to the candidate to make him fully equipped to work in the organization

                                                                                Safety of the Employees

                                                                                1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                                2 Safety uniform will be given to every shop floor employees

                                                                                3 Pairs of uniform will be given once in a year

                                                                                4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                                group insurance as well

                                                                                5 Every employee in the organization will be medically examined once a year

                                                                                Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                                1st shift-----------------------------6am to 2pm

                                                                                2nd shift----------------------------2pm to 10pm

                                                                                Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                                Wages

                                                                                Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                                contract to his worker for the services rendered by him

                                                                                In this company the wages are fixed according to the government norms At the time of

                                                                                appointment the company fixes the wages which is higher than the government norms After

                                                                                a certain period the wages will be fixed according to the experience of the worker

                                                                                44

                                                                                Absenteeism

                                                                                An absentee is a person who habitually stays away from the job There are several causes for

                                                                                absenteeism which are as follows

                                                                                Maladjustment with the working condition

                                                                                Industrial fatigue

                                                                                Alcoholism

                                                                                Low level of wages

                                                                                Family problems

                                                                                Unhealthy working conditions

                                                                                Unsound personnel policies

                                                                                The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                absent show cause notice is given If the absence is continued by the worker maximum

                                                                                three-show cause notices are given If the absence is continued then the company will issue a

                                                                                charge sheet If the absence is further continued the management conducts an in-house

                                                                                enquiry During the enquiry the management decides as to whether the worker should

                                                                                continue in his job or not

                                                                                Performance appraisal

                                                                                Production head or Works Manager will give the questionnaire to the employees working in

                                                                                the production department and based on their answers for the questions the ranking will be

                                                                                given for each worker and depending upon the rank the worker will be put in the certain

                                                                                position

                                                                                If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                45

                                                                                Promotion

                                                                                In this company the promotion is given based on seniority-cum-merit The management will

                                                                                also take the following considerations while promoting an employee

                                                                                Behavior of the worker

                                                                                Attendance of the worker

                                                                                Efficiency of the worker

                                                                                46

                                                                                Marketing Department

                                                                                The marketing department performs marketing activity by supplying the products to the

                                                                                customers within the mentioned time and the product is transferred to the domestic customers

                                                                                by the road transportation and overseas customers by means of ships

                                                                                Marketing Channels

                                                                                Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                channels chosen intimately affect all other marketing decisions

                                                                                As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                channels

                                                                                The company gets order directly from its customers and it directly delivers the finished

                                                                                products to its customers as it has producer-customer type of marketing channel

                                                                                Marketing Strategies

                                                                                Usually the Company follows the following marketing strategies

                                                                                Quick delivery

                                                                                Better quality

                                                                                Service after sales

                                                                                47

                                                                                CUSTOMERS

                                                                                COMPANY

                                                                                Marketing Segmentation

                                                                                Market segmentation means dividing the market into different segments or sectors In this

                                                                                company market segmentation is made on the basis of components

                                                                                Packaging

                                                                                Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                are packed in the boxes

                                                                                Handling of customer complaints

                                                                                The details of customersrsquo complaints corrective action taken etc shall be

                                                                                recorded on corrective action report and a copy shall be sent to the customer

                                                                                Whenever possible customer confirmation is obtained

                                                                                Managing Director shall forward the same to the Manager-Quality control for the

                                                                                investigation

                                                                                Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                Casual complaints

                                                                                All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                preventive action is taken recorded and given to the concerned department for

                                                                                further action

                                                                                All casual complaints from the customer are informed accordingly

                                                                                The managing director shall receive complaints from the customers A complaint

                                                                                number is allotted and an acknowledgement is sent to customers

                                                                                Records

                                                                                The following records shall be maintained by marketing department

                                                                                1 Enquiries and Quotation

                                                                                2 Purchase orders from customer and its Amendments

                                                                                3 Verbal order

                                                                                4 Order Acceptance

                                                                                5 Delivery challen cum Invoice

                                                                                48

                                                                                Finance Department

                                                                                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                pool of funds These funds come from a variety of sources investors or shareholders

                                                                                creditors who lend in money and past earnings retained in business Funds provided from

                                                                                these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                or service inventory used in production of marketable goods cash and securities used for

                                                                                transaction and liquidity purposes

                                                                                The sales of the company are accompanied with sales bills which are generated from

                                                                                computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                document is sent through Bank for payment

                                                                                The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                date of shipment

                                                                                The purchase of raw materials component parts and consumables are affected against a credit

                                                                                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                day of the month irrespective of the material receipt date

                                                                                Department Structure

                                                                                DIRECTOR COMMERCIAL

                                                                                FINANCE MANAGER

                                                                                CASHIER STENO TYPIST

                                                                                The main functions of Finance Department are as follows

                                                                                1 Making the payment as salary to the employees

                                                                                2 Meeting the manufacturing expenses of the organization

                                                                                3 Preparing financial statement of the organization

                                                                                4 Maintaining the liquidity position of the company

                                                                                5 Helping the management in taking financial decision

                                                                                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                7 Making payments to the suppliers

                                                                                8 Receiving receipts from the customers

                                                                                49

                                                                                Accounting Procedure

                                                                                The company follows cash and credit basis of accounting of its income and expenditures

                                                                                The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                and by sale of bye products The major expenditures are power charges manufacturing

                                                                                expense labour raw materials and consumable spares administrative and selling expense

                                                                                interest

                                                                                The following are the books and records maintained by cerebra integrated technologies

                                                                                Limited

                                                                                Subsidiary BooksRecords

                                                                                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                the material by store and counter signed by the quality Assurance Department the necessary

                                                                                entries are made in the registrar

                                                                                Customer RegisterBill Register

                                                                                This register is maintained to keep track of the sales made to each and individual customer

                                                                                The follows are maintained customer wise and the detail of invoice number and date and

                                                                                value with cumulative value is maintained in the register This register also helps to make

                                                                                follow up for payment The entries in the register are made immediately after the invoice is

                                                                                generated from the computer

                                                                                The receipt of payment against each customer and invoice is also entered in the register to

                                                                                enable to know the balance outstanding customer wise

                                                                                Salary advance register

                                                                                This register is maintained to know the advance outstanding employee wise Immediately

                                                                                after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                of advance through slips the entries are made in this register to know the exact balances of

                                                                                advance employee wise

                                                                                50

                                                                                Customer Rejection Register

                                                                                This register is maintained to keep track of customer rejection of castings

                                                                                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                rejection register where in the details of rejection via invoice number grade quantity and

                                                                                weight value excise duty sales tax and forwarding are made

                                                                                Books of Accounts

                                                                                Petty Cash Book

                                                                                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                the Director and then necessary entries are made in the books through computer

                                                                                The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                received from whom amount in words and figures If the payment is made above Rs500-

                                                                                necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                Bank book

                                                                                Since the company has availed cash credit and bill discounting facility from bank two

                                                                                separate bank books for cash credit and bill discounting are maintained

                                                                                The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                draft is maintained in the register The balance of the book should tally with the balance in

                                                                                the books of accounts maintained in a computer

                                                                                In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                register to arrive at the actual balance against the sanctioned working capital

                                                                                51

                                                                                General ledger

                                                                                This ledger gives the details of transactions effected by the company at any point of time The

                                                                                receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                to know the actual balance of each account The trail balance and receipt and payment are

                                                                                made at each month end which should necessarily tally The profit and loss account is also

                                                                                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                yearly or yearly

                                                                                Inventory management

                                                                                Inventories constitute the most significant part of current assets of a majority of companies

                                                                                in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                no raw material and work in progress inventory

                                                                                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                of inventory control technique which is popularly known as FIFO method In this method

                                                                                raw material which bought first will be sent to the production department first

                                                                                Cost of production

                                                                                The following items determine the cost of production of the product

                                                                                Price of raw materials

                                                                                Labour costs

                                                                                Other production costs

                                                                                Market condition

                                                                                52

                                                                                Mode of Payment

                                                                                1 Advance Payment

                                                                                The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                2 Credit

                                                                                The firm gives credit facility to its old customers which is secured by the following

                                                                                - Invoice performance credit

                                                                                - Letter of credit

                                                                                53

                                                                                CERBRA INTEGRATED

                                                                                TECHNOLOGIES LIMITED

                                                                                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                54

                                                                                Particulars 30-9-2010 30-9-2009

                                                                                INCOME

                                                                                Sales amp Services 588808535 503398844

                                                                                Other Income 8458654 1291991

                                                                                TOTAL 597267189 504690834

                                                                                EXPENDITURE

                                                                                Materials 565924569 471247636

                                                                                Manufacturing amp Administration Expenses 15640011 16247496

                                                                                Marketing Expenses 249660 127791

                                                                                Interestamp Financial Charges 248640 382737

                                                                                Depreciation 1588627 2055635

                                                                                TOTAL 583651507 490061295

                                                                                Profit Before Extraordinary Items 13615681 14629539

                                                                                Profit [loss] Before Taxation 13615681 14629539

                                                                                Provision for Taxation

                                                                                MAT 2524347 (1894)

                                                                                Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                Sheet

                                                                                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                55

                                                                                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                Sources of funds

                                                                                Share Holderrsquos Funds 159555820 150740820

                                                                                Share Application Money 29211000 5643501

                                                                                Reserves amp Surplus 242157224 242157224

                                                                                Minority interest 334875 ------

                                                                                Grand Total 431258919 398541545

                                                                                Application of funds

                                                                                Fixed Assets

                                                                                Gross Block 46078186 46259057

                                                                                Less Depreciation 28342562 26103945

                                                                                Net Block 17735625 20155113

                                                                                Deferred Tax Assets 63249 ----

                                                                                Investment cost 2000 2000

                                                                                Current Assets Loans amp Advances

                                                                                Sundry Debtors 318650954 337538013

                                                                                Cash amp Bank Balance 12439646 9113641

                                                                                Loans amp Advances 114671053 45651808

                                                                                445761654 392303462

                                                                                Less Current Liabilities amp Provisions

                                                                                Current Liabilities 293343081 290079690

                                                                                Provisions 2810681 1999

                                                                                Net Current Assets 149607892 102221773

                                                                                Profit amp loss Account 263850154 276162659

                                                                                Grand Total 431258919 398541545

                                                                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                late 1970s to help managers address the difficulties of change The model shows that

                                                                                organizational immune systems and the many interconnected variables involved make change

                                                                                complex and that an effective change effort must address many of these issues

                                                                                simultaneously This is often a daunting managerial challenge

                                                                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                (subordinate goals) Skill

                                                                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                studies of several firms have extensively tested it

                                                                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                major premise of the model is that many performances related issues are rooted among the 7

                                                                                factors outlines This study is important from a strategic marketing Organizational

                                                                                performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                interconnected aligned and working together in high performing organizations

                                                                                56

                                                                                Structure

                                                                                The organizational structure of the company is based on the functional departments and the

                                                                                decision taken from top-level management of the company For analyzing and for taking

                                                                                decision the top management will consult the functional managers performance of various

                                                                                tasks in departments will be assigned to its functional head

                                                                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                associated information that shows who reports to whom and how tasks are both divided up and

                                                                                integrated

                                                                                Skill

                                                                                Usually in a foundry Industry two types of skills are required They are as follows

                                                                                1 Administrative skills

                                                                                2 Technical skills

                                                                                Administrative Skills

                                                                                Administrative skills are those skills which are very much necessary for office staff It

                                                                                involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                will be given an on-the-job training for about 1 year and also training in each department to

                                                                                make the candidate familiar with the organization Every month a training program will be

                                                                                conducted wherein personalities having expertise in various fields give lectures

                                                                                Technical Skills

                                                                                Technical skills are those skills which are directly concerned with the production Shop-

                                                                                floor employees are expected to possess these skills to carry out the production activity

                                                                                smoothly

                                                                                In Cerebra integrated technologies limited they give more importance to technical

                                                                                knowledge than educational qualification

                                                                                57

                                                                                Different training programs are conducted to impart technical skills among employees When

                                                                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                the company gets its employees trained by external training agencies Guest lectures are

                                                                                arranged once in a month to help the employees update their knowledge with the industry

                                                                                level

                                                                                Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                employees of various departments and identifies the training needs to be given for employees

                                                                                and for enhancing the skills of the employees

                                                                                Style

                                                                                The company follows a centralized system of decision-making Only the top management

                                                                                takes the decisions and the suggestions of the lower level employees are taken into

                                                                                consideration

                                                                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                approach

                                                                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                comes to decision making Only the persons who are in higher authority take decisions about

                                                                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                management For eg While taking decisions regarding purchase only the MD and Director

                                                                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                material and tenders The higher authorities do everything There is no participative

                                                                                approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                the companyrsquos administration

                                                                                58

                                                                                Strategy

                                                                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                followed by systematic action and allocation of resources to achieve corporate goals

                                                                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                competition through its quality products with reasonable price To price their products

                                                                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                waste elimination

                                                                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                advance before starting production activity By using the good quality of raw materials the

                                                                                company can produce quality output without any damages or cracks in the castings Thus

                                                                                reducing the wastage

                                                                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                Ie by carrying out the production activity according to the procedure and under watchful

                                                                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                commit any wrongdoing

                                                                                Staff

                                                                                Responsibility and Authority

                                                                                The company has defined responsibilities and authorities in order to facilitate effective

                                                                                implementation of quality management and these are communicated to relevant persons in

                                                                                the organization

                                                                                59

                                                                                Managing Director

                                                                                Responsibility

                                                                                1 Overall control of the company

                                                                                2 Ultimate responsibility for product quality

                                                                                3 Responsibility for customer satisfaction

                                                                                4 Responsibility for marketing

                                                                                5 New product development and process improvement

                                                                                6 Growth and profit

                                                                                Authority

                                                                                1 Approve quality assurance manual

                                                                                2 Interact with customers

                                                                                3 Approve capital goods

                                                                                4 Release the product whenever there is ambiguity

                                                                                5 Disposal of non-conforming products

                                                                                6 Sign cheque

                                                                                Director (Commercial)

                                                                                Responsibility

                                                                                1 Responsible for purchasing and supplier development

                                                                                2 Financial management including cash flow management

                                                                                3 Responsible for storersquos management

                                                                                4 Administration and personnel management

                                                                                5 Functions of managing director in his absence

                                                                                Authority

                                                                                1 Sign the purchase order

                                                                                2 Sign cheques

                                                                                3 Prepare the yearly budget and follow up

                                                                                4 Interact with statutory bodies and maintain records

                                                                                60

                                                                                Works Manager

                                                                                Responsibility

                                                                                1 Overall responsibility for production planning and control

                                                                                2 Overall responsibility for pattern equipment and product quality

                                                                                3 Safety and house-keeping of entire company

                                                                                4 Upkeep of all equipment

                                                                                5 Process improvement and productivity

                                                                                6 Training of production and quality control personnel

                                                                                7 Upkeep of relevant records

                                                                                Authority

                                                                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                reaching customer on time

                                                                                2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                Manager Maintenance

                                                                                Responsibility

                                                                                1 Monitor and control the activity of the administration office

                                                                                2 Upkeep of statutory records

                                                                                3 Make payment to suppliers on due date

                                                                                4 Housekeeping in respective areas

                                                                                Authority

                                                                                1 Prepare and send chequesDDrsquos

                                                                                61

                                                                                Manager Accounts

                                                                                Responsibility

                                                                                1 Account all the vouchers and bills after acceptance from stores

                                                                                2 Maintain books of accounts

                                                                                3 Update all the accounts regularly

                                                                                4 Prepare financial statement at defined intervals

                                                                                5 Update the salary advance register

                                                                                6 Housekeeping in respective areas

                                                                                Authority

                                                                                1 Enter accounts data into the computer

                                                                                2 Raise debitcredit notes

                                                                                3 Issue stamped receipts for the payment received

                                                                                Assistant Manager Quality Control

                                                                                Responsibility

                                                                                1 NDT inspection

                                                                                2 Inspection of castings in first second and final stage

                                                                                3 Upkeep of related records

                                                                                4 Housekeeping in respective department

                                                                                Authority

                                                                                1 Authorized to inspect and release the product for next stages

                                                                                62

                                                                                Assistant Manager of Quality Assurance

                                                                                Responsibility

                                                                                1 Incoming and in-process inspection

                                                                                2 Overall responsibility of calibration of EMTE

                                                                                3 Training of quality assurance personnel

                                                                                Authority

                                                                                1 Accept the product at inward good stage

                                                                                2 Approve the liquid metal before pouring

                                                                                Chemist

                                                                                Responsibility

                                                                                1 Charge calculation

                                                                                2 Inspection of incoming materials

                                                                                3 Mechanical testing

                                                                                4 Housekeeping in the related areas

                                                                                Authority

                                                                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                Manager

                                                                                63

                                                                                Marketing and Administration Officer

                                                                                Responsibility

                                                                                1 Delivery challan cum invoice preparation with its related activities

                                                                                2 Central excise formalities and related activities

                                                                                3 Cash handling

                                                                                4 Upkeep and maintenance of the following records

                                                                                Authority

                                                                                1 Purchase stationery

                                                                                2 Co-ordinate with central excise department on behalf of the company

                                                                                Supervisory Moulding

                                                                                Responsibility

                                                                                1 Allocate the work for the workers based on planning

                                                                                2 Arrangements for production of moulding core as per planning and documented

                                                                                procedures

                                                                                3 Inspection of pattern and core box before and while production

                                                                                4 Ensure correct mixing of sand as per procedure

                                                                                5 To maintain a clean and neat working environment

                                                                                Authority

                                                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                Supervisor Maintenance

                                                                                Responsibility

                                                                                1 General house-keeping in all area

                                                                                2 Attending machine break down

                                                                                3 Arrangement for lining preparation

                                                                                64

                                                                                Authority

                                                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                consent with the directors

                                                                                Supervisor Inspection

                                                                                Responsibility

                                                                                1 Inspection of castings in all stores

                                                                                2 Final clearance of castings before dispatch

                                                                                Authority

                                                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                Purchase Officer

                                                                                Responsibility

                                                                                1 Local purchase

                                                                                2 Cash purchase

                                                                                3 Out station purchase follow up as and when assigned

                                                                                4 Attending bank work

                                                                                Authority

                                                                                1 Authorized to procure material from approved supplier in consent with Director

                                                                                (commercial)

                                                                                65

                                                                                Cashier Steno cum Typist

                                                                                Responsibility

                                                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                2 To prepare letterspayment reminders at defined intervals

                                                                                3 To maintain petty cash book daily

                                                                                Authority

                                                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                2 Procure postal stamps and revenue stamps for office use

                                                                                The responsibilities and authorities of Management Representatives include the following

                                                                                a) Coordinating for the implementation and maintenance of the quality management

                                                                                system with other head of the departments in the company

                                                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                documented procedures detailed procedures and process maps

                                                                                c) Reporting to management on the performance of the quality management including

                                                                                needs for improvement through management review meetings

                                                                                d) Ensuring awareness of customer requirements throughout the organization

                                                                                System

                                                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                quality control systems performance measurement systems order execution systems

                                                                                Inventory control systems etc

                                                                                Inventory Control System

                                                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                66

                                                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                no raw material and work in progress inventory

                                                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                                                materials which bought first will be sent to the production department first The inventory

                                                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                                                required to meet the production for the next one month If the stock of raw materials is not

                                                                                enough to meet the production level then it places an order for the raw materials that too one

                                                                                month in advance so that the production will not be affected even in case of any

                                                                                uncertainties

                                                                                Order Execution System

                                                                                The company receives the purchase order from its customer The purchase order may be in

                                                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                review of contract

                                                                                The following are the various steps taken by the organization to execute a purchase order

                                                                                from a customer

                                                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                issued to the Managing Director for study

                                                                                2 Managing Director shall study the technical and commercial requirements with

                                                                                respect to the following

                                                                                Technical

                                                                                a Normalwitness pouring

                                                                                b Third party inspection

                                                                                67

                                                                                c NDT requirements

                                                                                d Acid Picking requirements

                                                                                e Previous history of the product available in computer

                                                                                Commercial

                                                                                a Rate

                                                                                b Delivery period

                                                                                c Mode of Dispatch

                                                                                d Mode of Payment

                                                                                e Payment terms

                                                                                f KSTCST Number of customer

                                                                                g Dispatch destination address and mode of dispatch

                                                                                h One copy is sent to customer

                                                                                i One copy is filled to customer wise along with purchase order

                                                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                regarding technical delivery and commercial conditions

                                                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                in computer

                                                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                accordingly

                                                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                                                grade and rate and delivery date

                                                                                7 After the same is cleared by the Managing Director

                                                                                8 The concerned production department shall have an access to order acceptance from

                                                                                computer

                                                                                9 The production department will go for producing the products as per the requirement of the

                                                                                customer

                                                                                10 The dispatch section will send the products to the customer as per their requirement

                                                                                68

                                                                                Shared value

                                                                                Shared values include the core values which are the essential guiding principles doctrines

                                                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                and the values it will uphold in determining corporate destiny

                                                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                follows

                                                                                1 Mission

                                                                                2 Corporate Objectives

                                                                                Serve the community around through welfare schemes

                                                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                                                activities Like providing the necessities for the local schools and giving donations to

                                                                                charitable institutes

                                                                                To become a Global entity for the supply of finished Cast components in wide range

                                                                                of materials with highly committed and socially responsible employees

                                                                                The company in order to become a global entity with highly committed and socially

                                                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                                                to handle any complex job To make the employees skilful the company is organizing

                                                                                training programs regularly The company is taking measures to create social

                                                                                awareness among its employees

                                                                                Strive towards making work environment safe and environment friendly

                                                                                To make the working environment safe for the employees the company has provided

                                                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                is also taking measures to minimize the harm to the environment by recycling the

                                                                                sand and using it again for casting purpose

                                                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                and supply products of high quality to the complete satisfaction of each and every

                                                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                products There by achieving a sense of satisfaction among its customers The

                                                                                employees are made to perform the work with due concern to the quality of the

                                                                                69

                                                                                products Through its quality products the company wants to achieve leadership in

                                                                                market as reputed and reliable supplies

                                                                                Endeavoring to fulfill social responsibilities

                                                                                The company in order to fulfill its social responsibility has undertaken many

                                                                                community development projects which include donations to charitable institutions

                                                                                and providing necessities for local schools etc besides the company has a huge

                                                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                on the environment

                                                                                The company is committed to the following

                                                                                Continual prevention of pollution reduction of waste and consumption of

                                                                                resources in all its operations

                                                                                Promote environmental awareness among all employees and ensure their

                                                                                participation in implementing this environmental policy at their place of work

                                                                                SWOT ANALYSIS

                                                                                70

                                                                                A scan of the internal and external environment is an important part of the strategic planning

                                                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                Strength

                                                                                71

                                                                                1 Easy and timely availability of raw material

                                                                                2 The company is having expertise Human resource

                                                                                3 The company has equipped with latest technology

                                                                                4 The company has good machines for manufacturing purpose

                                                                                5 The company protects employees by giving safety equipments

                                                                                Weakness

                                                                                1 Lack of education among the workers in the lower cadre

                                                                                2 They have not given the additional facilities like cab facilities etc

                                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                                customer orders

                                                                                4 Lack of space inside the production department

                                                                                5 The company more depends on the casual workforce in its production

                                                                                Opportunities

                                                                                72

                                                                                1 The company can expand its business in Europe which is a potential market for

                                                                                industrial machines

                                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                                markets

                                                                                3 Presence of auto majors in the region especially in south India

                                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                quality of goods effectively and more efficiently

                                                                                Threats

                                                                                1 Pollution control norms laid by the government are getting stringent

                                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                With its cheap products they can kill domestic industries

                                                                                3 Labour incentive

                                                                                4 Expensive transportation cost

                                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                                exhausted

                                                                                FINDING AND CONCLUSION

                                                                                73

                                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                FINDINGS

                                                                                The organization is not success in both domestic and export market to meet their

                                                                                demand

                                                                                The company is not providing proper training to their employees

                                                                                The company is financially sound

                                                                                Rising cost of raw materials

                                                                                Products processing facilities are not enough

                                                                                They should make more advertisements

                                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                                pureness

                                                                                CONCLUSION

                                                                                74

                                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                strengthen their employees and also to improve the quality of life their employees

                                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                round improvement is production sales and profitability

                                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                LEARNING EXPERIENCE

                                                                                75

                                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                However after implant training I have felt empowered with confidence to understand

                                                                                different management concepts in a pragmatic manner

                                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                MBA I also came across real problems faced by organization in technology human

                                                                                resources etc and the way in which the management tackled those problems

                                                                                During this implant training I realized that management is a backbone of every organization

                                                                                and without which every activity of organization will go haywire

                                                                                I came to know the importance of Management Information System [MIS] in the

                                                                                organization and how it assists the management in every aspect of its business and how it

                                                                                helps the management in the process of decision-making

                                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                                the organization and how we should communicate on different channels and with different

                                                                                grades of peoples

                                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                finance department I came to know the importance of finance department and I came to

                                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                                regulation policies and procedures of the company and to what extent employees are

                                                                                following the rules and regulation laid down by the management I came to know about the

                                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                                regulation of the company

                                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                support and team spirit

                                                                                76

                                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                                individual effort in organization In addition importance of human relations was known

                                                                                which helps the management getting the things done through its employees

                                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                help in my career It is about the working environment about dealing with the employees

                                                                                about the attitude required to sustain in an organization and so on

                                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                continuous guidance to make this project work successful

                                                                                77

                                                                                BIBLIOGRAPHY

                                                                                The companyrsquos Reports are

                                                                                Quality Assurance Report

                                                                                Production Report

                                                                                Finance department Report

                                                                                Marketing department Report

                                                                                WEBSITE

                                                                                wwwcerebracomputerscom

                                                                                wwwwikipediacom

                                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                                TEXT BOOKS

                                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                Edition) Pearson Education

                                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                Methods (8th Edition) Tata McGraw Hill

                                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                Edition) Tata McGraw-Hill

                                                                                BOOKS

                                                                                Company Magazines

                                                                                Hand books Catalogue Journals amp Reports

                                                                                78

                                                                                • The future of any Company depends on its ability to-
                                                                                • Responsibility and Authority
                                                                                • Managing Director
                                                                                • Responsibility
                                                                                • Authority
                                                                                • Director (Commercial)
                                                                                • Responsibility
                                                                                • Authority
                                                                                • Manager Accounts
                                                                                • Responsibility
                                                                                • Authority
                                                                                • Assistant Manager of Quality Assurance
                                                                                • Responsibility
                                                                                • Authority
                                                                                • Supervisory Moulding
                                                                                • Responsibility
                                                                                • Authority
                                                                                • Supervisor Maintenance
                                                                                • Responsibility

                                                                                  GOALS OF HRD

                                                                                  Development of individual capacity

                                                                                  Development of competitive in relations job being performed

                                                                                  Development of corporate approach

                                                                                  Development interpersonal relationship

                                                                                  Development of overall organization culture

                                                                                  Role of HRD

                                                                                  Human resources planning

                                                                                  Human resources accounting

                                                                                  Human resources allocation and role planning

                                                                                  Human resources training and development

                                                                                  Human resources maintenance

                                                                                  Climate development of HRD

                                                                                  Activities of HRD

                                                                                  Training need identification

                                                                                  Training needs assessment

                                                                                  Training needs justification

                                                                                  Budgeting and controlling of cost

                                                                                  Selection of learning process

                                                                                  Planning designing conducting the training procedure

                                                                                  Evolution of program through the trainee and feedback records

                                                                                  41

                                                                                  Training Objectives

                                                                                  To help the trainee

                                                                                  To improve knowledge skill attitude amp performance

                                                                                  To develop competence to increase productivity

                                                                                  To prepare for greater responsibility

                                                                                  To improve interpersonal relationship

                                                                                  To equip with modern tools amp techniques of to harness best of the human resources

                                                                                  and maintains industrial harmony

                                                                                  Modern how to develop self and his subordinates

                                                                                  Recruitment sources

                                                                                  This company considers both internal and external sources for recruitment Internal sources

                                                                                  include the employees who are already on the payroll Whenever any vacancy occurs

                                                                                  somebody within the organization with necessary qualification is promoted to that job

                                                                                  External sources are obtained by giving advertisements in state and local newspapers

                                                                                  Recruitment

                                                                                  It is the process of searching for prospective employees and stimulating them to apply for

                                                                                  jobs in the organization so that the right person for accomplishing organization and

                                                                                  departmental objectives will fill up organization vacancies

                                                                                  In order to ensure that the right type of persons are available to the concern in the right

                                                                                  number at the right place the following steps are taken

                                                                                  The candidate will be given an application form through which the Personnel Manager can

                                                                                  come to know about the candidate with respect to the following

                                                                                  Educational qualification

                                                                                  Experience

                                                                                  Skills possessed by the candidate

                                                                                  Salary expecting

                                                                                  42

                                                                                  Screening of Applications

                                                                                  Interview

                                                                                  Physical Examination

                                                                                  Placement

                                                                                  Selection

                                                                                  The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                                  for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                                  most suitably perform the given job

                                                                                  The selection procedure is essentially a series of steps through which additional information

                                                                                  is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                                  compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                                  candidates

                                                                                  The selection procedure followed by the company is as follows

                                                                                  Training and Development

                                                                                  The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                                  follows

                                                                                  Job rotation

                                                                                  Coaching

                                                                                  Job instruction

                                                                                  Committee assignments

                                                                                  43

                                                                                  After the selection of candidates the candidates will be given on-the-job training in an

                                                                                  organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                                  requirement of the company then the candidate is selected as an employee for the company

                                                                                  This period of 1 year is known as the probationary period for the candidate When the

                                                                                  performance of the candidate is unsatisfactory then the company will provide further training

                                                                                  to the candidate to make him fully equipped to work in the organization

                                                                                  Safety of the Employees

                                                                                  1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                                  2 Safety uniform will be given to every shop floor employees

                                                                                  3 Pairs of uniform will be given once in a year

                                                                                  4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                                  group insurance as well

                                                                                  5 Every employee in the organization will be medically examined once a year

                                                                                  Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                                  1st shift-----------------------------6am to 2pm

                                                                                  2nd shift----------------------------2pm to 10pm

                                                                                  Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                                  Wages

                                                                                  Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                                  contract to his worker for the services rendered by him

                                                                                  In this company the wages are fixed according to the government norms At the time of

                                                                                  appointment the company fixes the wages which is higher than the government norms After

                                                                                  a certain period the wages will be fixed according to the experience of the worker

                                                                                  44

                                                                                  Absenteeism

                                                                                  An absentee is a person who habitually stays away from the job There are several causes for

                                                                                  absenteeism which are as follows

                                                                                  Maladjustment with the working condition

                                                                                  Industrial fatigue

                                                                                  Alcoholism

                                                                                  Low level of wages

                                                                                  Family problems

                                                                                  Unhealthy working conditions

                                                                                  Unsound personnel policies

                                                                                  The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                  absent show cause notice is given If the absence is continued by the worker maximum

                                                                                  three-show cause notices are given If the absence is continued then the company will issue a

                                                                                  charge sheet If the absence is further continued the management conducts an in-house

                                                                                  enquiry During the enquiry the management decides as to whether the worker should

                                                                                  continue in his job or not

                                                                                  Performance appraisal

                                                                                  Production head or Works Manager will give the questionnaire to the employees working in

                                                                                  the production department and based on their answers for the questions the ranking will be

                                                                                  given for each worker and depending upon the rank the worker will be put in the certain

                                                                                  position

                                                                                  If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                  They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                  achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                  45

                                                                                  Promotion

                                                                                  In this company the promotion is given based on seniority-cum-merit The management will

                                                                                  also take the following considerations while promoting an employee

                                                                                  Behavior of the worker

                                                                                  Attendance of the worker

                                                                                  Efficiency of the worker

                                                                                  46

                                                                                  Marketing Department

                                                                                  The marketing department performs marketing activity by supplying the products to the

                                                                                  customers within the mentioned time and the product is transferred to the domestic customers

                                                                                  by the road transportation and overseas customers by means of ships

                                                                                  Marketing Channels

                                                                                  Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                  channels chosen intimately affect all other marketing decisions

                                                                                  As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                  channels

                                                                                  The company gets order directly from its customers and it directly delivers the finished

                                                                                  products to its customers as it has producer-customer type of marketing channel

                                                                                  Marketing Strategies

                                                                                  Usually the Company follows the following marketing strategies

                                                                                  Quick delivery

                                                                                  Better quality

                                                                                  Service after sales

                                                                                  47

                                                                                  CUSTOMERS

                                                                                  COMPANY

                                                                                  Marketing Segmentation

                                                                                  Market segmentation means dividing the market into different segments or sectors In this

                                                                                  company market segmentation is made on the basis of components

                                                                                  Packaging

                                                                                  Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                  which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                  are packed in the boxes

                                                                                  Handling of customer complaints

                                                                                  The details of customersrsquo complaints corrective action taken etc shall be

                                                                                  recorded on corrective action report and a copy shall be sent to the customer

                                                                                  Whenever possible customer confirmation is obtained

                                                                                  Managing Director shall forward the same to the Manager-Quality control for the

                                                                                  investigation

                                                                                  Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                  Casual complaints

                                                                                  All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                  preventive action is taken recorded and given to the concerned department for

                                                                                  further action

                                                                                  All casual complaints from the customer are informed accordingly

                                                                                  The managing director shall receive complaints from the customers A complaint

                                                                                  number is allotted and an acknowledgement is sent to customers

                                                                                  Records

                                                                                  The following records shall be maintained by marketing department

                                                                                  1 Enquiries and Quotation

                                                                                  2 Purchase orders from customer and its Amendments

                                                                                  3 Verbal order

                                                                                  4 Order Acceptance

                                                                                  5 Delivery challen cum Invoice

                                                                                  48

                                                                                  Finance Department

                                                                                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                  pool of funds These funds come from a variety of sources investors or shareholders

                                                                                  creditors who lend in money and past earnings retained in business Funds provided from

                                                                                  these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                  or service inventory used in production of marketable goods cash and securities used for

                                                                                  transaction and liquidity purposes

                                                                                  The sales of the company are accompanied with sales bills which are generated from

                                                                                  computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                  document is sent through Bank for payment

                                                                                  The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                  date of shipment

                                                                                  The purchase of raw materials component parts and consumables are affected against a credit

                                                                                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                  day of the month irrespective of the material receipt date

                                                                                  Department Structure

                                                                                  DIRECTOR COMMERCIAL

                                                                                  FINANCE MANAGER

                                                                                  CASHIER STENO TYPIST

                                                                                  The main functions of Finance Department are as follows

                                                                                  1 Making the payment as salary to the employees

                                                                                  2 Meeting the manufacturing expenses of the organization

                                                                                  3 Preparing financial statement of the organization

                                                                                  4 Maintaining the liquidity position of the company

                                                                                  5 Helping the management in taking financial decision

                                                                                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                  7 Making payments to the suppliers

                                                                                  8 Receiving receipts from the customers

                                                                                  49

                                                                                  Accounting Procedure

                                                                                  The company follows cash and credit basis of accounting of its income and expenditures

                                                                                  The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                  and by sale of bye products The major expenditures are power charges manufacturing

                                                                                  expense labour raw materials and consumable spares administrative and selling expense

                                                                                  interest

                                                                                  The following are the books and records maintained by cerebra integrated technologies

                                                                                  Limited

                                                                                  Subsidiary BooksRecords

                                                                                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                  the material by store and counter signed by the quality Assurance Department the necessary

                                                                                  entries are made in the registrar

                                                                                  Customer RegisterBill Register

                                                                                  This register is maintained to keep track of the sales made to each and individual customer

                                                                                  The follows are maintained customer wise and the detail of invoice number and date and

                                                                                  value with cumulative value is maintained in the register This register also helps to make

                                                                                  follow up for payment The entries in the register are made immediately after the invoice is

                                                                                  generated from the computer

                                                                                  The receipt of payment against each customer and invoice is also entered in the register to

                                                                                  enable to know the balance outstanding customer wise

                                                                                  Salary advance register

                                                                                  This register is maintained to know the advance outstanding employee wise Immediately

                                                                                  after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                  of advance through slips the entries are made in this register to know the exact balances of

                                                                                  advance employee wise

                                                                                  50

                                                                                  Customer Rejection Register

                                                                                  This register is maintained to keep track of customer rejection of castings

                                                                                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                  rejection register where in the details of rejection via invoice number grade quantity and

                                                                                  weight value excise duty sales tax and forwarding are made

                                                                                  Books of Accounts

                                                                                  Petty Cash Book

                                                                                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                  the Director and then necessary entries are made in the books through computer

                                                                                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                  received from whom amount in words and figures If the payment is made above Rs500-

                                                                                  necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                  Bank book

                                                                                  Since the company has availed cash credit and bill discounting facility from bank two

                                                                                  separate bank books for cash credit and bill discounting are maintained

                                                                                  The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                  draft is maintained in the register The balance of the book should tally with the balance in

                                                                                  the books of accounts maintained in a computer

                                                                                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                  the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                  register to arrive at the actual balance against the sanctioned working capital

                                                                                  51

                                                                                  General ledger

                                                                                  This ledger gives the details of transactions effected by the company at any point of time The

                                                                                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                  respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                  to know the actual balance of each account The trail balance and receipt and payment are

                                                                                  made at each month end which should necessarily tally The profit and loss account is also

                                                                                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                  yearly or yearly

                                                                                  Inventory management

                                                                                  Inventories constitute the most significant part of current assets of a majority of companies

                                                                                  in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                  While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                  no raw material and work in progress inventory

                                                                                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                  of inventory control technique which is popularly known as FIFO method In this method

                                                                                  raw material which bought first will be sent to the production department first

                                                                                  Cost of production

                                                                                  The following items determine the cost of production of the product

                                                                                  Price of raw materials

                                                                                  Labour costs

                                                                                  Other production costs

                                                                                  Market condition

                                                                                  52

                                                                                  Mode of Payment

                                                                                  1 Advance Payment

                                                                                  The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                  2 Credit

                                                                                  The firm gives credit facility to its old customers which is secured by the following

                                                                                  - Invoice performance credit

                                                                                  - Letter of credit

                                                                                  53

                                                                                  CERBRA INTEGRATED

                                                                                  TECHNOLOGIES LIMITED

                                                                                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                  54

                                                                                  Particulars 30-9-2010 30-9-2009

                                                                                  INCOME

                                                                                  Sales amp Services 588808535 503398844

                                                                                  Other Income 8458654 1291991

                                                                                  TOTAL 597267189 504690834

                                                                                  EXPENDITURE

                                                                                  Materials 565924569 471247636

                                                                                  Manufacturing amp Administration Expenses 15640011 16247496

                                                                                  Marketing Expenses 249660 127791

                                                                                  Interestamp Financial Charges 248640 382737

                                                                                  Depreciation 1588627 2055635

                                                                                  TOTAL 583651507 490061295

                                                                                  Profit Before Extraordinary Items 13615681 14629539

                                                                                  Profit [loss] Before Taxation 13615681 14629539

                                                                                  Provision for Taxation

                                                                                  MAT 2524347 (1894)

                                                                                  Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                  Sheet

                                                                                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                  55

                                                                                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                  Sources of funds

                                                                                  Share Holderrsquos Funds 159555820 150740820

                                                                                  Share Application Money 29211000 5643501

                                                                                  Reserves amp Surplus 242157224 242157224

                                                                                  Minority interest 334875 ------

                                                                                  Grand Total 431258919 398541545

                                                                                  Application of funds

                                                                                  Fixed Assets

                                                                                  Gross Block 46078186 46259057

                                                                                  Less Depreciation 28342562 26103945

                                                                                  Net Block 17735625 20155113

                                                                                  Deferred Tax Assets 63249 ----

                                                                                  Investment cost 2000 2000

                                                                                  Current Assets Loans amp Advances

                                                                                  Sundry Debtors 318650954 337538013

                                                                                  Cash amp Bank Balance 12439646 9113641

                                                                                  Loans amp Advances 114671053 45651808

                                                                                  445761654 392303462

                                                                                  Less Current Liabilities amp Provisions

                                                                                  Current Liabilities 293343081 290079690

                                                                                  Provisions 2810681 1999

                                                                                  Net Current Assets 149607892 102221773

                                                                                  Profit amp loss Account 263850154 276162659

                                                                                  Grand Total 431258919 398541545

                                                                                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                  late 1970s to help managers address the difficulties of change The model shows that

                                                                                  organizational immune systems and the many interconnected variables involved make change

                                                                                  complex and that an effective change effort must address many of these issues

                                                                                  simultaneously This is often a daunting managerial challenge

                                                                                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                  (subordinate goals) Skill

                                                                                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                  Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                  American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                  studies of several firms have extensively tested it

                                                                                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                  major premise of the model is that many performances related issues are rooted among the 7

                                                                                  factors outlines This study is important from a strategic marketing Organizational

                                                                                  performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                  interconnected aligned and working together in high performing organizations

                                                                                  56

                                                                                  Structure

                                                                                  The organizational structure of the company is based on the functional departments and the

                                                                                  decision taken from top-level management of the company For analyzing and for taking

                                                                                  decision the top management will consult the functional managers performance of various

                                                                                  tasks in departments will be assigned to its functional head

                                                                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                  associated information that shows who reports to whom and how tasks are both divided up and

                                                                                  integrated

                                                                                  Skill

                                                                                  Usually in a foundry Industry two types of skills are required They are as follows

                                                                                  1 Administrative skills

                                                                                  2 Technical skills

                                                                                  Administrative Skills

                                                                                  Administrative skills are those skills which are very much necessary for office staff It

                                                                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                  will be given an on-the-job training for about 1 year and also training in each department to

                                                                                  make the candidate familiar with the organization Every month a training program will be

                                                                                  conducted wherein personalities having expertise in various fields give lectures

                                                                                  Technical Skills

                                                                                  Technical skills are those skills which are directly concerned with the production Shop-

                                                                                  floor employees are expected to possess these skills to carry out the production activity

                                                                                  smoothly

                                                                                  In Cerebra integrated technologies limited they give more importance to technical

                                                                                  knowledge than educational qualification

                                                                                  57

                                                                                  Different training programs are conducted to impart technical skills among employees When

                                                                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                  the company gets its employees trained by external training agencies Guest lectures are

                                                                                  arranged once in a month to help the employees update their knowledge with the industry

                                                                                  level

                                                                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                  employees of various departments and identifies the training needs to be given for employees

                                                                                  and for enhancing the skills of the employees

                                                                                  Style

                                                                                  The company follows a centralized system of decision-making Only the top management

                                                                                  takes the decisions and the suggestions of the lower level employees are taken into

                                                                                  consideration

                                                                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                  approach

                                                                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                  comes to decision making Only the persons who are in higher authority take decisions about

                                                                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                  management For eg While taking decisions regarding purchase only the MD and Director

                                                                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                  material and tenders The higher authorities do everything There is no participative

                                                                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                  the companyrsquos administration

                                                                                  58

                                                                                  Strategy

                                                                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                  followed by systematic action and allocation of resources to achieve corporate goals

                                                                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                  competition through its quality products with reasonable price To price their products

                                                                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                  waste elimination

                                                                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                  advance before starting production activity By using the good quality of raw materials the

                                                                                  company can produce quality output without any damages or cracks in the castings Thus

                                                                                  reducing the wastage

                                                                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                  Ie by carrying out the production activity according to the procedure and under watchful

                                                                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                  commit any wrongdoing

                                                                                  Staff

                                                                                  Responsibility and Authority

                                                                                  The company has defined responsibilities and authorities in order to facilitate effective

                                                                                  implementation of quality management and these are communicated to relevant persons in

                                                                                  the organization

                                                                                  59

                                                                                  Managing Director

                                                                                  Responsibility

                                                                                  1 Overall control of the company

                                                                                  2 Ultimate responsibility for product quality

                                                                                  3 Responsibility for customer satisfaction

                                                                                  4 Responsibility for marketing

                                                                                  5 New product development and process improvement

                                                                                  6 Growth and profit

                                                                                  Authority

                                                                                  1 Approve quality assurance manual

                                                                                  2 Interact with customers

                                                                                  3 Approve capital goods

                                                                                  4 Release the product whenever there is ambiguity

                                                                                  5 Disposal of non-conforming products

                                                                                  6 Sign cheque

                                                                                  Director (Commercial)

                                                                                  Responsibility

                                                                                  1 Responsible for purchasing and supplier development

                                                                                  2 Financial management including cash flow management

                                                                                  3 Responsible for storersquos management

                                                                                  4 Administration and personnel management

                                                                                  5 Functions of managing director in his absence

                                                                                  Authority

                                                                                  1 Sign the purchase order

                                                                                  2 Sign cheques

                                                                                  3 Prepare the yearly budget and follow up

                                                                                  4 Interact with statutory bodies and maintain records

                                                                                  60

                                                                                  Works Manager

                                                                                  Responsibility

                                                                                  1 Overall responsibility for production planning and control

                                                                                  2 Overall responsibility for pattern equipment and product quality

                                                                                  3 Safety and house-keeping of entire company

                                                                                  4 Upkeep of all equipment

                                                                                  5 Process improvement and productivity

                                                                                  6 Training of production and quality control personnel

                                                                                  7 Upkeep of relevant records

                                                                                  Authority

                                                                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                  reaching customer on time

                                                                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                  Manager Maintenance

                                                                                  Responsibility

                                                                                  1 Monitor and control the activity of the administration office

                                                                                  2 Upkeep of statutory records

                                                                                  3 Make payment to suppliers on due date

                                                                                  4 Housekeeping in respective areas

                                                                                  Authority

                                                                                  1 Prepare and send chequesDDrsquos

                                                                                  61

                                                                                  Manager Accounts

                                                                                  Responsibility

                                                                                  1 Account all the vouchers and bills after acceptance from stores

                                                                                  2 Maintain books of accounts

                                                                                  3 Update all the accounts regularly

                                                                                  4 Prepare financial statement at defined intervals

                                                                                  5 Update the salary advance register

                                                                                  6 Housekeeping in respective areas

                                                                                  Authority

                                                                                  1 Enter accounts data into the computer

                                                                                  2 Raise debitcredit notes

                                                                                  3 Issue stamped receipts for the payment received

                                                                                  Assistant Manager Quality Control

                                                                                  Responsibility

                                                                                  1 NDT inspection

                                                                                  2 Inspection of castings in first second and final stage

                                                                                  3 Upkeep of related records

                                                                                  4 Housekeeping in respective department

                                                                                  Authority

                                                                                  1 Authorized to inspect and release the product for next stages

                                                                                  62

                                                                                  Assistant Manager of Quality Assurance

                                                                                  Responsibility

                                                                                  1 Incoming and in-process inspection

                                                                                  2 Overall responsibility of calibration of EMTE

                                                                                  3 Training of quality assurance personnel

                                                                                  Authority

                                                                                  1 Accept the product at inward good stage

                                                                                  2 Approve the liquid metal before pouring

                                                                                  Chemist

                                                                                  Responsibility

                                                                                  1 Charge calculation

                                                                                  2 Inspection of incoming materials

                                                                                  3 Mechanical testing

                                                                                  4 Housekeeping in the related areas

                                                                                  Authority

                                                                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                  Manager

                                                                                  63

                                                                                  Marketing and Administration Officer

                                                                                  Responsibility

                                                                                  1 Delivery challan cum invoice preparation with its related activities

                                                                                  2 Central excise formalities and related activities

                                                                                  3 Cash handling

                                                                                  4 Upkeep and maintenance of the following records

                                                                                  Authority

                                                                                  1 Purchase stationery

                                                                                  2 Co-ordinate with central excise department on behalf of the company

                                                                                  Supervisory Moulding

                                                                                  Responsibility

                                                                                  1 Allocate the work for the workers based on planning

                                                                                  2 Arrangements for production of moulding core as per planning and documented

                                                                                  procedures

                                                                                  3 Inspection of pattern and core box before and while production

                                                                                  4 Ensure correct mixing of sand as per procedure

                                                                                  5 To maintain a clean and neat working environment

                                                                                  Authority

                                                                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                  Supervisor Maintenance

                                                                                  Responsibility

                                                                                  1 General house-keeping in all area

                                                                                  2 Attending machine break down

                                                                                  3 Arrangement for lining preparation

                                                                                  64

                                                                                  Authority

                                                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                  consent with the directors

                                                                                  Supervisor Inspection

                                                                                  Responsibility

                                                                                  1 Inspection of castings in all stores

                                                                                  2 Final clearance of castings before dispatch

                                                                                  Authority

                                                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                  Purchase Officer

                                                                                  Responsibility

                                                                                  1 Local purchase

                                                                                  2 Cash purchase

                                                                                  3 Out station purchase follow up as and when assigned

                                                                                  4 Attending bank work

                                                                                  Authority

                                                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                                                  (commercial)

                                                                                  65

                                                                                  Cashier Steno cum Typist

                                                                                  Responsibility

                                                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                  2 To prepare letterspayment reminders at defined intervals

                                                                                  3 To maintain petty cash book daily

                                                                                  Authority

                                                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                  2 Procure postal stamps and revenue stamps for office use

                                                                                  The responsibilities and authorities of Management Representatives include the following

                                                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                                                  system with other head of the departments in the company

                                                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                  documented procedures detailed procedures and process maps

                                                                                  c) Reporting to management on the performance of the quality management including

                                                                                  needs for improvement through management review meetings

                                                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                                                  System

                                                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                  quality control systems performance measurement systems order execution systems

                                                                                  Inventory control systems etc

                                                                                  Inventory Control System

                                                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                  66

                                                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                  no raw material and work in progress inventory

                                                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                                                  materials which bought first will be sent to the production department first The inventory

                                                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                                                  month in advance so that the production will not be affected even in case of any

                                                                                  uncertainties

                                                                                  Order Execution System

                                                                                  The company receives the purchase order from its customer The purchase order may be in

                                                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                  review of contract

                                                                                  The following are the various steps taken by the organization to execute a purchase order

                                                                                  from a customer

                                                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                  issued to the Managing Director for study

                                                                                  2 Managing Director shall study the technical and commercial requirements with

                                                                                  respect to the following

                                                                                  Technical

                                                                                  a Normalwitness pouring

                                                                                  b Third party inspection

                                                                                  67

                                                                                  c NDT requirements

                                                                                  d Acid Picking requirements

                                                                                  e Previous history of the product available in computer

                                                                                  Commercial

                                                                                  a Rate

                                                                                  b Delivery period

                                                                                  c Mode of Dispatch

                                                                                  d Mode of Payment

                                                                                  e Payment terms

                                                                                  f KSTCST Number of customer

                                                                                  g Dispatch destination address and mode of dispatch

                                                                                  h One copy is sent to customer

                                                                                  i One copy is filled to customer wise along with purchase order

                                                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                  regarding technical delivery and commercial conditions

                                                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                  in computer

                                                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                  accordingly

                                                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                                                  grade and rate and delivery date

                                                                                  7 After the same is cleared by the Managing Director

                                                                                  8 The concerned production department shall have an access to order acceptance from

                                                                                  computer

                                                                                  9 The production department will go for producing the products as per the requirement of the

                                                                                  customer

                                                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                                                  68

                                                                                  Shared value

                                                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                  and the values it will uphold in determining corporate destiny

                                                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                  follows

                                                                                  1 Mission

                                                                                  2 Corporate Objectives

                                                                                  Serve the community around through welfare schemes

                                                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                                                  activities Like providing the necessities for the local schools and giving donations to

                                                                                  charitable institutes

                                                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                                                  of materials with highly committed and socially responsible employees

                                                                                  The company in order to become a global entity with highly committed and socially

                                                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                                                  to handle any complex job To make the employees skilful the company is organizing

                                                                                  training programs regularly The company is taking measures to create social

                                                                                  awareness among its employees

                                                                                  Strive towards making work environment safe and environment friendly

                                                                                  To make the working environment safe for the employees the company has provided

                                                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                                                  sand and using it again for casting purpose

                                                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                  and supply products of high quality to the complete satisfaction of each and every

                                                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                  products There by achieving a sense of satisfaction among its customers The

                                                                                  employees are made to perform the work with due concern to the quality of the

                                                                                  69

                                                                                  products Through its quality products the company wants to achieve leadership in

                                                                                  market as reputed and reliable supplies

                                                                                  Endeavoring to fulfill social responsibilities

                                                                                  The company in order to fulfill its social responsibility has undertaken many

                                                                                  community development projects which include donations to charitable institutions

                                                                                  and providing necessities for local schools etc besides the company has a huge

                                                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                  on the environment

                                                                                  The company is committed to the following

                                                                                  Continual prevention of pollution reduction of waste and consumption of

                                                                                  resources in all its operations

                                                                                  Promote environmental awareness among all employees and ensure their

                                                                                  participation in implementing this environmental policy at their place of work

                                                                                  SWOT ANALYSIS

                                                                                  70

                                                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                  Strength

                                                                                  71

                                                                                  1 Easy and timely availability of raw material

                                                                                  2 The company is having expertise Human resource

                                                                                  3 The company has equipped with latest technology

                                                                                  4 The company has good machines for manufacturing purpose

                                                                                  5 The company protects employees by giving safety equipments

                                                                                  Weakness

                                                                                  1 Lack of education among the workers in the lower cadre

                                                                                  2 They have not given the additional facilities like cab facilities etc

                                                                                  3 The company does not have its own products to sell It should rely heavily on

                                                                                  customer orders

                                                                                  4 Lack of space inside the production department

                                                                                  5 The company more depends on the casual workforce in its production

                                                                                  Opportunities

                                                                                  72

                                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                                  industrial machines

                                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                                  markets

                                                                                  3 Presence of auto majors in the region especially in south India

                                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                  quality of goods effectively and more efficiently

                                                                                  Threats

                                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                  With its cheap products they can kill domestic industries

                                                                                  3 Labour incentive

                                                                                  4 Expensive transportation cost

                                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                                  exhausted

                                                                                  FINDING AND CONCLUSION

                                                                                  73

                                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                  FINDINGS

                                                                                  The organization is not success in both domestic and export market to meet their

                                                                                  demand

                                                                                  The company is not providing proper training to their employees

                                                                                  The company is financially sound

                                                                                  Rising cost of raw materials

                                                                                  Products processing facilities are not enough

                                                                                  They should make more advertisements

                                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                                  pureness

                                                                                  CONCLUSION

                                                                                  74

                                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                  round improvement is production sales and profitability

                                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                  LEARNING EXPERIENCE

                                                                                  75

                                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                  However after implant training I have felt empowered with confidence to understand

                                                                                  different management concepts in a pragmatic manner

                                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                  MBA I also came across real problems faced by organization in technology human

                                                                                  resources etc and the way in which the management tackled those problems

                                                                                  During this implant training I realized that management is a backbone of every organization

                                                                                  and without which every activity of organization will go haywire

                                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                                  helps the management in the process of decision-making

                                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                                  the organization and how we should communicate on different channels and with different

                                                                                  grades of peoples

                                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                  finance department I came to know the importance of finance department and I came to

                                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                                  regulation of the company

                                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                  support and team spirit

                                                                                  76

                                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                                  individual effort in organization In addition importance of human relations was known

                                                                                  which helps the management getting the things done through its employees

                                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                  help in my career It is about the working environment about dealing with the employees

                                                                                  about the attitude required to sustain in an organization and so on

                                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                  continuous guidance to make this project work successful

                                                                                  77

                                                                                  BIBLIOGRAPHY

                                                                                  The companyrsquos Reports are

                                                                                  Quality Assurance Report

                                                                                  Production Report

                                                                                  Finance department Report

                                                                                  Marketing department Report

                                                                                  WEBSITE

                                                                                  wwwcerebracomputerscom

                                                                                  wwwwikipediacom

                                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                                  TEXT BOOKS

                                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                  Edition) Pearson Education

                                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                  Edition) Tata McGraw-Hill

                                                                                  BOOKS

                                                                                  Company Magazines

                                                                                  Hand books Catalogue Journals amp Reports

                                                                                  78

                                                                                  • The future of any Company depends on its ability to-
                                                                                  • Responsibility and Authority
                                                                                  • Managing Director
                                                                                  • Responsibility
                                                                                  • Authority
                                                                                  • Director (Commercial)
                                                                                  • Responsibility
                                                                                  • Authority
                                                                                  • Manager Accounts
                                                                                  • Responsibility
                                                                                  • Authority
                                                                                  • Assistant Manager of Quality Assurance
                                                                                  • Responsibility
                                                                                  • Authority
                                                                                  • Supervisory Moulding
                                                                                  • Responsibility
                                                                                  • Authority
                                                                                  • Supervisor Maintenance
                                                                                  • Responsibility

                                                                                    Training Objectives

                                                                                    To help the trainee

                                                                                    To improve knowledge skill attitude amp performance

                                                                                    To develop competence to increase productivity

                                                                                    To prepare for greater responsibility

                                                                                    To improve interpersonal relationship

                                                                                    To equip with modern tools amp techniques of to harness best of the human resources

                                                                                    and maintains industrial harmony

                                                                                    Modern how to develop self and his subordinates

                                                                                    Recruitment sources

                                                                                    This company considers both internal and external sources for recruitment Internal sources

                                                                                    include the employees who are already on the payroll Whenever any vacancy occurs

                                                                                    somebody within the organization with necessary qualification is promoted to that job

                                                                                    External sources are obtained by giving advertisements in state and local newspapers

                                                                                    Recruitment

                                                                                    It is the process of searching for prospective employees and stimulating them to apply for

                                                                                    jobs in the organization so that the right person for accomplishing organization and

                                                                                    departmental objectives will fill up organization vacancies

                                                                                    In order to ensure that the right type of persons are available to the concern in the right

                                                                                    number at the right place the following steps are taken

                                                                                    The candidate will be given an application form through which the Personnel Manager can

                                                                                    come to know about the candidate with respect to the following

                                                                                    Educational qualification

                                                                                    Experience

                                                                                    Skills possessed by the candidate

                                                                                    Salary expecting

                                                                                    42

                                                                                    Screening of Applications

                                                                                    Interview

                                                                                    Physical Examination

                                                                                    Placement

                                                                                    Selection

                                                                                    The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                                    for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                                    most suitably perform the given job

                                                                                    The selection procedure is essentially a series of steps through which additional information

                                                                                    is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                                    compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                                    candidates

                                                                                    The selection procedure followed by the company is as follows

                                                                                    Training and Development

                                                                                    The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                                    follows

                                                                                    Job rotation

                                                                                    Coaching

                                                                                    Job instruction

                                                                                    Committee assignments

                                                                                    43

                                                                                    After the selection of candidates the candidates will be given on-the-job training in an

                                                                                    organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                                    requirement of the company then the candidate is selected as an employee for the company

                                                                                    This period of 1 year is known as the probationary period for the candidate When the

                                                                                    performance of the candidate is unsatisfactory then the company will provide further training

                                                                                    to the candidate to make him fully equipped to work in the organization

                                                                                    Safety of the Employees

                                                                                    1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                                    2 Safety uniform will be given to every shop floor employees

                                                                                    3 Pairs of uniform will be given once in a year

                                                                                    4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                                    group insurance as well

                                                                                    5 Every employee in the organization will be medically examined once a year

                                                                                    Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                                    1st shift-----------------------------6am to 2pm

                                                                                    2nd shift----------------------------2pm to 10pm

                                                                                    Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                                    Wages

                                                                                    Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                                    contract to his worker for the services rendered by him

                                                                                    In this company the wages are fixed according to the government norms At the time of

                                                                                    appointment the company fixes the wages which is higher than the government norms After

                                                                                    a certain period the wages will be fixed according to the experience of the worker

                                                                                    44

                                                                                    Absenteeism

                                                                                    An absentee is a person who habitually stays away from the job There are several causes for

                                                                                    absenteeism which are as follows

                                                                                    Maladjustment with the working condition

                                                                                    Industrial fatigue

                                                                                    Alcoholism

                                                                                    Low level of wages

                                                                                    Family problems

                                                                                    Unhealthy working conditions

                                                                                    Unsound personnel policies

                                                                                    The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                    absent show cause notice is given If the absence is continued by the worker maximum

                                                                                    three-show cause notices are given If the absence is continued then the company will issue a

                                                                                    charge sheet If the absence is further continued the management conducts an in-house

                                                                                    enquiry During the enquiry the management decides as to whether the worker should

                                                                                    continue in his job or not

                                                                                    Performance appraisal

                                                                                    Production head or Works Manager will give the questionnaire to the employees working in

                                                                                    the production department and based on their answers for the questions the ranking will be

                                                                                    given for each worker and depending upon the rank the worker will be put in the certain

                                                                                    position

                                                                                    If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                    They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                    achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                    45

                                                                                    Promotion

                                                                                    In this company the promotion is given based on seniority-cum-merit The management will

                                                                                    also take the following considerations while promoting an employee

                                                                                    Behavior of the worker

                                                                                    Attendance of the worker

                                                                                    Efficiency of the worker

                                                                                    46

                                                                                    Marketing Department

                                                                                    The marketing department performs marketing activity by supplying the products to the

                                                                                    customers within the mentioned time and the product is transferred to the domestic customers

                                                                                    by the road transportation and overseas customers by means of ships

                                                                                    Marketing Channels

                                                                                    Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                    channels chosen intimately affect all other marketing decisions

                                                                                    As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                    channels

                                                                                    The company gets order directly from its customers and it directly delivers the finished

                                                                                    products to its customers as it has producer-customer type of marketing channel

                                                                                    Marketing Strategies

                                                                                    Usually the Company follows the following marketing strategies

                                                                                    Quick delivery

                                                                                    Better quality

                                                                                    Service after sales

                                                                                    47

                                                                                    CUSTOMERS

                                                                                    COMPANY

                                                                                    Marketing Segmentation

                                                                                    Market segmentation means dividing the market into different segments or sectors In this

                                                                                    company market segmentation is made on the basis of components

                                                                                    Packaging

                                                                                    Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                    which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                    are packed in the boxes

                                                                                    Handling of customer complaints

                                                                                    The details of customersrsquo complaints corrective action taken etc shall be

                                                                                    recorded on corrective action report and a copy shall be sent to the customer

                                                                                    Whenever possible customer confirmation is obtained

                                                                                    Managing Director shall forward the same to the Manager-Quality control for the

                                                                                    investigation

                                                                                    Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                    Casual complaints

                                                                                    All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                    preventive action is taken recorded and given to the concerned department for

                                                                                    further action

                                                                                    All casual complaints from the customer are informed accordingly

                                                                                    The managing director shall receive complaints from the customers A complaint

                                                                                    number is allotted and an acknowledgement is sent to customers

                                                                                    Records

                                                                                    The following records shall be maintained by marketing department

                                                                                    1 Enquiries and Quotation

                                                                                    2 Purchase orders from customer and its Amendments

                                                                                    3 Verbal order

                                                                                    4 Order Acceptance

                                                                                    5 Delivery challen cum Invoice

                                                                                    48

                                                                                    Finance Department

                                                                                    Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                    pool of funds These funds come from a variety of sources investors or shareholders

                                                                                    creditors who lend in money and past earnings retained in business Funds provided from

                                                                                    these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                    or service inventory used in production of marketable goods cash and securities used for

                                                                                    transaction and liquidity purposes

                                                                                    The sales of the company are accompanied with sales bills which are generated from

                                                                                    computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                    document is sent through Bank for payment

                                                                                    The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                    date of shipment

                                                                                    The purchase of raw materials component parts and consumables are affected against a credit

                                                                                    period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                    day of the month irrespective of the material receipt date

                                                                                    Department Structure

                                                                                    DIRECTOR COMMERCIAL

                                                                                    FINANCE MANAGER

                                                                                    CASHIER STENO TYPIST

                                                                                    The main functions of Finance Department are as follows

                                                                                    1 Making the payment as salary to the employees

                                                                                    2 Meeting the manufacturing expenses of the organization

                                                                                    3 Preparing financial statement of the organization

                                                                                    4 Maintaining the liquidity position of the company

                                                                                    5 Helping the management in taking financial decision

                                                                                    6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                    7 Making payments to the suppliers

                                                                                    8 Receiving receipts from the customers

                                                                                    49

                                                                                    Accounting Procedure

                                                                                    The company follows cash and credit basis of accounting of its income and expenditures

                                                                                    The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                    and by sale of bye products The major expenditures are power charges manufacturing

                                                                                    expense labour raw materials and consumable spares administrative and selling expense

                                                                                    interest

                                                                                    The following are the books and records maintained by cerebra integrated technologies

                                                                                    Limited

                                                                                    Subsidiary BooksRecords

                                                                                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                    the material by store and counter signed by the quality Assurance Department the necessary

                                                                                    entries are made in the registrar

                                                                                    Customer RegisterBill Register

                                                                                    This register is maintained to keep track of the sales made to each and individual customer

                                                                                    The follows are maintained customer wise and the detail of invoice number and date and

                                                                                    value with cumulative value is maintained in the register This register also helps to make

                                                                                    follow up for payment The entries in the register are made immediately after the invoice is

                                                                                    generated from the computer

                                                                                    The receipt of payment against each customer and invoice is also entered in the register to

                                                                                    enable to know the balance outstanding customer wise

                                                                                    Salary advance register

                                                                                    This register is maintained to know the advance outstanding employee wise Immediately

                                                                                    after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                    of advance through slips the entries are made in this register to know the exact balances of

                                                                                    advance employee wise

                                                                                    50

                                                                                    Customer Rejection Register

                                                                                    This register is maintained to keep track of customer rejection of castings

                                                                                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                    rejection register where in the details of rejection via invoice number grade quantity and

                                                                                    weight value excise duty sales tax and forwarding are made

                                                                                    Books of Accounts

                                                                                    Petty Cash Book

                                                                                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                    the Director and then necessary entries are made in the books through computer

                                                                                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                    received from whom amount in words and figures If the payment is made above Rs500-

                                                                                    necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                    Bank book

                                                                                    Since the company has availed cash credit and bill discounting facility from bank two

                                                                                    separate bank books for cash credit and bill discounting are maintained

                                                                                    The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                    draft is maintained in the register The balance of the book should tally with the balance in

                                                                                    the books of accounts maintained in a computer

                                                                                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                    the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                    register to arrive at the actual balance against the sanctioned working capital

                                                                                    51

                                                                                    General ledger

                                                                                    This ledger gives the details of transactions effected by the company at any point of time The

                                                                                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                    respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                    to know the actual balance of each account The trail balance and receipt and payment are

                                                                                    made at each month end which should necessarily tally The profit and loss account is also

                                                                                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                    yearly or yearly

                                                                                    Inventory management

                                                                                    Inventories constitute the most significant part of current assets of a majority of companies

                                                                                    in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                    While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                    no raw material and work in progress inventory

                                                                                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                    of inventory control technique which is popularly known as FIFO method In this method

                                                                                    raw material which bought first will be sent to the production department first

                                                                                    Cost of production

                                                                                    The following items determine the cost of production of the product

                                                                                    Price of raw materials

                                                                                    Labour costs

                                                                                    Other production costs

                                                                                    Market condition

                                                                                    52

                                                                                    Mode of Payment

                                                                                    1 Advance Payment

                                                                                    The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                    2 Credit

                                                                                    The firm gives credit facility to its old customers which is secured by the following

                                                                                    - Invoice performance credit

                                                                                    - Letter of credit

                                                                                    53

                                                                                    CERBRA INTEGRATED

                                                                                    TECHNOLOGIES LIMITED

                                                                                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                    54

                                                                                    Particulars 30-9-2010 30-9-2009

                                                                                    INCOME

                                                                                    Sales amp Services 588808535 503398844

                                                                                    Other Income 8458654 1291991

                                                                                    TOTAL 597267189 504690834

                                                                                    EXPENDITURE

                                                                                    Materials 565924569 471247636

                                                                                    Manufacturing amp Administration Expenses 15640011 16247496

                                                                                    Marketing Expenses 249660 127791

                                                                                    Interestamp Financial Charges 248640 382737

                                                                                    Depreciation 1588627 2055635

                                                                                    TOTAL 583651507 490061295

                                                                                    Profit Before Extraordinary Items 13615681 14629539

                                                                                    Profit [loss] Before Taxation 13615681 14629539

                                                                                    Provision for Taxation

                                                                                    MAT 2524347 (1894)

                                                                                    Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                    Sheet

                                                                                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                    55

                                                                                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                    Sources of funds

                                                                                    Share Holderrsquos Funds 159555820 150740820

                                                                                    Share Application Money 29211000 5643501

                                                                                    Reserves amp Surplus 242157224 242157224

                                                                                    Minority interest 334875 ------

                                                                                    Grand Total 431258919 398541545

                                                                                    Application of funds

                                                                                    Fixed Assets

                                                                                    Gross Block 46078186 46259057

                                                                                    Less Depreciation 28342562 26103945

                                                                                    Net Block 17735625 20155113

                                                                                    Deferred Tax Assets 63249 ----

                                                                                    Investment cost 2000 2000

                                                                                    Current Assets Loans amp Advances

                                                                                    Sundry Debtors 318650954 337538013

                                                                                    Cash amp Bank Balance 12439646 9113641

                                                                                    Loans amp Advances 114671053 45651808

                                                                                    445761654 392303462

                                                                                    Less Current Liabilities amp Provisions

                                                                                    Current Liabilities 293343081 290079690

                                                                                    Provisions 2810681 1999

                                                                                    Net Current Assets 149607892 102221773

                                                                                    Profit amp loss Account 263850154 276162659

                                                                                    Grand Total 431258919 398541545

                                                                                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                    late 1970s to help managers address the difficulties of change The model shows that

                                                                                    organizational immune systems and the many interconnected variables involved make change

                                                                                    complex and that an effective change effort must address many of these issues

                                                                                    simultaneously This is often a daunting managerial challenge

                                                                                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                    (subordinate goals) Skill

                                                                                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                    Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                    American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                    studies of several firms have extensively tested it

                                                                                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                    major premise of the model is that many performances related issues are rooted among the 7

                                                                                    factors outlines This study is important from a strategic marketing Organizational

                                                                                    performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                    interconnected aligned and working together in high performing organizations

                                                                                    56

                                                                                    Structure

                                                                                    The organizational structure of the company is based on the functional departments and the

                                                                                    decision taken from top-level management of the company For analyzing and for taking

                                                                                    decision the top management will consult the functional managers performance of various

                                                                                    tasks in departments will be assigned to its functional head

                                                                                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                    associated information that shows who reports to whom and how tasks are both divided up and

                                                                                    integrated

                                                                                    Skill

                                                                                    Usually in a foundry Industry two types of skills are required They are as follows

                                                                                    1 Administrative skills

                                                                                    2 Technical skills

                                                                                    Administrative Skills

                                                                                    Administrative skills are those skills which are very much necessary for office staff It

                                                                                    involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                    is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                    will be given an on-the-job training for about 1 year and also training in each department to

                                                                                    make the candidate familiar with the organization Every month a training program will be

                                                                                    conducted wherein personalities having expertise in various fields give lectures

                                                                                    Technical Skills

                                                                                    Technical skills are those skills which are directly concerned with the production Shop-

                                                                                    floor employees are expected to possess these skills to carry out the production activity

                                                                                    smoothly

                                                                                    In Cerebra integrated technologies limited they give more importance to technical

                                                                                    knowledge than educational qualification

                                                                                    57

                                                                                    Different training programs are conducted to impart technical skills among employees When

                                                                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                    the company gets its employees trained by external training agencies Guest lectures are

                                                                                    arranged once in a month to help the employees update their knowledge with the industry

                                                                                    level

                                                                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                    employees of various departments and identifies the training needs to be given for employees

                                                                                    and for enhancing the skills of the employees

                                                                                    Style

                                                                                    The company follows a centralized system of decision-making Only the top management

                                                                                    takes the decisions and the suggestions of the lower level employees are taken into

                                                                                    consideration

                                                                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                    approach

                                                                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                    comes to decision making Only the persons who are in higher authority take decisions about

                                                                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                    management For eg While taking decisions regarding purchase only the MD and Director

                                                                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                    material and tenders The higher authorities do everything There is no participative

                                                                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                    the companyrsquos administration

                                                                                    58

                                                                                    Strategy

                                                                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                    followed by systematic action and allocation of resources to achieve corporate goals

                                                                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                    competition through its quality products with reasonable price To price their products

                                                                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                    waste elimination

                                                                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                    advance before starting production activity By using the good quality of raw materials the

                                                                                    company can produce quality output without any damages or cracks in the castings Thus

                                                                                    reducing the wastage

                                                                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                    Ie by carrying out the production activity according to the procedure and under watchful

                                                                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                    commit any wrongdoing

                                                                                    Staff

                                                                                    Responsibility and Authority

                                                                                    The company has defined responsibilities and authorities in order to facilitate effective

                                                                                    implementation of quality management and these are communicated to relevant persons in

                                                                                    the organization

                                                                                    59

                                                                                    Managing Director

                                                                                    Responsibility

                                                                                    1 Overall control of the company

                                                                                    2 Ultimate responsibility for product quality

                                                                                    3 Responsibility for customer satisfaction

                                                                                    4 Responsibility for marketing

                                                                                    5 New product development and process improvement

                                                                                    6 Growth and profit

                                                                                    Authority

                                                                                    1 Approve quality assurance manual

                                                                                    2 Interact with customers

                                                                                    3 Approve capital goods

                                                                                    4 Release the product whenever there is ambiguity

                                                                                    5 Disposal of non-conforming products

                                                                                    6 Sign cheque

                                                                                    Director (Commercial)

                                                                                    Responsibility

                                                                                    1 Responsible for purchasing and supplier development

                                                                                    2 Financial management including cash flow management

                                                                                    3 Responsible for storersquos management

                                                                                    4 Administration and personnel management

                                                                                    5 Functions of managing director in his absence

                                                                                    Authority

                                                                                    1 Sign the purchase order

                                                                                    2 Sign cheques

                                                                                    3 Prepare the yearly budget and follow up

                                                                                    4 Interact with statutory bodies and maintain records

                                                                                    60

                                                                                    Works Manager

                                                                                    Responsibility

                                                                                    1 Overall responsibility for production planning and control

                                                                                    2 Overall responsibility for pattern equipment and product quality

                                                                                    3 Safety and house-keeping of entire company

                                                                                    4 Upkeep of all equipment

                                                                                    5 Process improvement and productivity

                                                                                    6 Training of production and quality control personnel

                                                                                    7 Upkeep of relevant records

                                                                                    Authority

                                                                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                    reaching customer on time

                                                                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                    Manager Maintenance

                                                                                    Responsibility

                                                                                    1 Monitor and control the activity of the administration office

                                                                                    2 Upkeep of statutory records

                                                                                    3 Make payment to suppliers on due date

                                                                                    4 Housekeeping in respective areas

                                                                                    Authority

                                                                                    1 Prepare and send chequesDDrsquos

                                                                                    61

                                                                                    Manager Accounts

                                                                                    Responsibility

                                                                                    1 Account all the vouchers and bills after acceptance from stores

                                                                                    2 Maintain books of accounts

                                                                                    3 Update all the accounts regularly

                                                                                    4 Prepare financial statement at defined intervals

                                                                                    5 Update the salary advance register

                                                                                    6 Housekeeping in respective areas

                                                                                    Authority

                                                                                    1 Enter accounts data into the computer

                                                                                    2 Raise debitcredit notes

                                                                                    3 Issue stamped receipts for the payment received

                                                                                    Assistant Manager Quality Control

                                                                                    Responsibility

                                                                                    1 NDT inspection

                                                                                    2 Inspection of castings in first second and final stage

                                                                                    3 Upkeep of related records

                                                                                    4 Housekeeping in respective department

                                                                                    Authority

                                                                                    1 Authorized to inspect and release the product for next stages

                                                                                    62

                                                                                    Assistant Manager of Quality Assurance

                                                                                    Responsibility

                                                                                    1 Incoming and in-process inspection

                                                                                    2 Overall responsibility of calibration of EMTE

                                                                                    3 Training of quality assurance personnel

                                                                                    Authority

                                                                                    1 Accept the product at inward good stage

                                                                                    2 Approve the liquid metal before pouring

                                                                                    Chemist

                                                                                    Responsibility

                                                                                    1 Charge calculation

                                                                                    2 Inspection of incoming materials

                                                                                    3 Mechanical testing

                                                                                    4 Housekeeping in the related areas

                                                                                    Authority

                                                                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                    Manager

                                                                                    63

                                                                                    Marketing and Administration Officer

                                                                                    Responsibility

                                                                                    1 Delivery challan cum invoice preparation with its related activities

                                                                                    2 Central excise formalities and related activities

                                                                                    3 Cash handling

                                                                                    4 Upkeep and maintenance of the following records

                                                                                    Authority

                                                                                    1 Purchase stationery

                                                                                    2 Co-ordinate with central excise department on behalf of the company

                                                                                    Supervisory Moulding

                                                                                    Responsibility

                                                                                    1 Allocate the work for the workers based on planning

                                                                                    2 Arrangements for production of moulding core as per planning and documented

                                                                                    procedures

                                                                                    3 Inspection of pattern and core box before and while production

                                                                                    4 Ensure correct mixing of sand as per procedure

                                                                                    5 To maintain a clean and neat working environment

                                                                                    Authority

                                                                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                    Supervisor Maintenance

                                                                                    Responsibility

                                                                                    1 General house-keeping in all area

                                                                                    2 Attending machine break down

                                                                                    3 Arrangement for lining preparation

                                                                                    64

                                                                                    Authority

                                                                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                    consent with the directors

                                                                                    Supervisor Inspection

                                                                                    Responsibility

                                                                                    1 Inspection of castings in all stores

                                                                                    2 Final clearance of castings before dispatch

                                                                                    Authority

                                                                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                    Purchase Officer

                                                                                    Responsibility

                                                                                    1 Local purchase

                                                                                    2 Cash purchase

                                                                                    3 Out station purchase follow up as and when assigned

                                                                                    4 Attending bank work

                                                                                    Authority

                                                                                    1 Authorized to procure material from approved supplier in consent with Director

                                                                                    (commercial)

                                                                                    65

                                                                                    Cashier Steno cum Typist

                                                                                    Responsibility

                                                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                    2 To prepare letterspayment reminders at defined intervals

                                                                                    3 To maintain petty cash book daily

                                                                                    Authority

                                                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                    2 Procure postal stamps and revenue stamps for office use

                                                                                    The responsibilities and authorities of Management Representatives include the following

                                                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                                                    system with other head of the departments in the company

                                                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                    documented procedures detailed procedures and process maps

                                                                                    c) Reporting to management on the performance of the quality management including

                                                                                    needs for improvement through management review meetings

                                                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                                                    System

                                                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                    quality control systems performance measurement systems order execution systems

                                                                                    Inventory control systems etc

                                                                                    Inventory Control System

                                                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                    66

                                                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                    no raw material and work in progress inventory

                                                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                                                    materials which bought first will be sent to the production department first The inventory

                                                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                                                    month in advance so that the production will not be affected even in case of any

                                                                                    uncertainties

                                                                                    Order Execution System

                                                                                    The company receives the purchase order from its customer The purchase order may be in

                                                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                    review of contract

                                                                                    The following are the various steps taken by the organization to execute a purchase order

                                                                                    from a customer

                                                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                    issued to the Managing Director for study

                                                                                    2 Managing Director shall study the technical and commercial requirements with

                                                                                    respect to the following

                                                                                    Technical

                                                                                    a Normalwitness pouring

                                                                                    b Third party inspection

                                                                                    67

                                                                                    c NDT requirements

                                                                                    d Acid Picking requirements

                                                                                    e Previous history of the product available in computer

                                                                                    Commercial

                                                                                    a Rate

                                                                                    b Delivery period

                                                                                    c Mode of Dispatch

                                                                                    d Mode of Payment

                                                                                    e Payment terms

                                                                                    f KSTCST Number of customer

                                                                                    g Dispatch destination address and mode of dispatch

                                                                                    h One copy is sent to customer

                                                                                    i One copy is filled to customer wise along with purchase order

                                                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                    regarding technical delivery and commercial conditions

                                                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                    in computer

                                                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                    accordingly

                                                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                                                    grade and rate and delivery date

                                                                                    7 After the same is cleared by the Managing Director

                                                                                    8 The concerned production department shall have an access to order acceptance from

                                                                                    computer

                                                                                    9 The production department will go for producing the products as per the requirement of the

                                                                                    customer

                                                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                                                    68

                                                                                    Shared value

                                                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                    and the values it will uphold in determining corporate destiny

                                                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                    follows

                                                                                    1 Mission

                                                                                    2 Corporate Objectives

                                                                                    Serve the community around through welfare schemes

                                                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                                                    activities Like providing the necessities for the local schools and giving donations to

                                                                                    charitable institutes

                                                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                                                    of materials with highly committed and socially responsible employees

                                                                                    The company in order to become a global entity with highly committed and socially

                                                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                                                    to handle any complex job To make the employees skilful the company is organizing

                                                                                    training programs regularly The company is taking measures to create social

                                                                                    awareness among its employees

                                                                                    Strive towards making work environment safe and environment friendly

                                                                                    To make the working environment safe for the employees the company has provided

                                                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                                                    sand and using it again for casting purpose

                                                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                    and supply products of high quality to the complete satisfaction of each and every

                                                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                    products There by achieving a sense of satisfaction among its customers The

                                                                                    employees are made to perform the work with due concern to the quality of the

                                                                                    69

                                                                                    products Through its quality products the company wants to achieve leadership in

                                                                                    market as reputed and reliable supplies

                                                                                    Endeavoring to fulfill social responsibilities

                                                                                    The company in order to fulfill its social responsibility has undertaken many

                                                                                    community development projects which include donations to charitable institutions

                                                                                    and providing necessities for local schools etc besides the company has a huge

                                                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                    on the environment

                                                                                    The company is committed to the following

                                                                                    Continual prevention of pollution reduction of waste and consumption of

                                                                                    resources in all its operations

                                                                                    Promote environmental awareness among all employees and ensure their

                                                                                    participation in implementing this environmental policy at their place of work

                                                                                    SWOT ANALYSIS

                                                                                    70

                                                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                    Strength

                                                                                    71

                                                                                    1 Easy and timely availability of raw material

                                                                                    2 The company is having expertise Human resource

                                                                                    3 The company has equipped with latest technology

                                                                                    4 The company has good machines for manufacturing purpose

                                                                                    5 The company protects employees by giving safety equipments

                                                                                    Weakness

                                                                                    1 Lack of education among the workers in the lower cadre

                                                                                    2 They have not given the additional facilities like cab facilities etc

                                                                                    3 The company does not have its own products to sell It should rely heavily on

                                                                                    customer orders

                                                                                    4 Lack of space inside the production department

                                                                                    5 The company more depends on the casual workforce in its production

                                                                                    Opportunities

                                                                                    72

                                                                                    1 The company can expand its business in Europe which is a potential market for

                                                                                    industrial machines

                                                                                    2 By maintaining its quality of products the company can enter different foreign

                                                                                    markets

                                                                                    3 Presence of auto majors in the region especially in south India

                                                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                    quality of goods effectively and more efficiently

                                                                                    Threats

                                                                                    1 Pollution control norms laid by the government are getting stringent

                                                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                    With its cheap products they can kill domestic industries

                                                                                    3 Labour incentive

                                                                                    4 Expensive transportation cost

                                                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                                                    exhausted

                                                                                    FINDING AND CONCLUSION

                                                                                    73

                                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                    FINDINGS

                                                                                    The organization is not success in both domestic and export market to meet their

                                                                                    demand

                                                                                    The company is not providing proper training to their employees

                                                                                    The company is financially sound

                                                                                    Rising cost of raw materials

                                                                                    Products processing facilities are not enough

                                                                                    They should make more advertisements

                                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                                    pureness

                                                                                    CONCLUSION

                                                                                    74

                                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                    round improvement is production sales and profitability

                                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                    LEARNING EXPERIENCE

                                                                                    75

                                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                    However after implant training I have felt empowered with confidence to understand

                                                                                    different management concepts in a pragmatic manner

                                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                    MBA I also came across real problems faced by organization in technology human

                                                                                    resources etc and the way in which the management tackled those problems

                                                                                    During this implant training I realized that management is a backbone of every organization

                                                                                    and without which every activity of organization will go haywire

                                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                                    helps the management in the process of decision-making

                                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                                    the organization and how we should communicate on different channels and with different

                                                                                    grades of peoples

                                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                    finance department I came to know the importance of finance department and I came to

                                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                                    regulation of the company

                                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                    support and team spirit

                                                                                    76

                                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                                    individual effort in organization In addition importance of human relations was known

                                                                                    which helps the management getting the things done through its employees

                                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                    help in my career It is about the working environment about dealing with the employees

                                                                                    about the attitude required to sustain in an organization and so on

                                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                    continuous guidance to make this project work successful

                                                                                    77

                                                                                    BIBLIOGRAPHY

                                                                                    The companyrsquos Reports are

                                                                                    Quality Assurance Report

                                                                                    Production Report

                                                                                    Finance department Report

                                                                                    Marketing department Report

                                                                                    WEBSITE

                                                                                    wwwcerebracomputerscom

                                                                                    wwwwikipediacom

                                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                                    TEXT BOOKS

                                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                    Edition) Pearson Education

                                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                    Edition) Tata McGraw-Hill

                                                                                    BOOKS

                                                                                    Company Magazines

                                                                                    Hand books Catalogue Journals amp Reports

                                                                                    78

                                                                                    • The future of any Company depends on its ability to-
                                                                                    • Responsibility and Authority
                                                                                    • Managing Director
                                                                                    • Responsibility
                                                                                    • Authority
                                                                                    • Director (Commercial)
                                                                                    • Responsibility
                                                                                    • Authority
                                                                                    • Manager Accounts
                                                                                    • Responsibility
                                                                                    • Authority
                                                                                    • Assistant Manager of Quality Assurance
                                                                                    • Responsibility
                                                                                    • Authority
                                                                                    • Supervisory Moulding
                                                                                    • Responsibility
                                                                                    • Authority
                                                                                    • Supervisor Maintenance
                                                                                    • Responsibility

                                                                                      Screening of Applications

                                                                                      Interview

                                                                                      Physical Examination

                                                                                      Placement

                                                                                      Selection

                                                                                      The intention of the selection process is to choose the best-qualified and suitable candidate

                                                                                      for unfilled jobs The objective of the selection decision is to choose the individual who can

                                                                                      most suitably perform the given job

                                                                                      The selection procedure is essentially a series of steps through which additional information

                                                                                      is secured about the applicant at any stage the candidate may be rejected due to non-

                                                                                      compatibility Therefore selection is actually a negative process of rejecting the unit

                                                                                      candidates

                                                                                      The selection procedure followed by the company is as follows

                                                                                      Training and Development

                                                                                      The company gives only on-the-job training Usually on-the-job methods of training are as

                                                                                      follows

                                                                                      Job rotation

                                                                                      Coaching

                                                                                      Job instruction

                                                                                      Committee assignments

                                                                                      43

                                                                                      After the selection of candidates the candidates will be given on-the-job training in an

                                                                                      organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                                      requirement of the company then the candidate is selected as an employee for the company

                                                                                      This period of 1 year is known as the probationary period for the candidate When the

                                                                                      performance of the candidate is unsatisfactory then the company will provide further training

                                                                                      to the candidate to make him fully equipped to work in the organization

                                                                                      Safety of the Employees

                                                                                      1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                                      2 Safety uniform will be given to every shop floor employees

                                                                                      3 Pairs of uniform will be given once in a year

                                                                                      4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                                      group insurance as well

                                                                                      5 Every employee in the organization will be medically examined once a year

                                                                                      Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                                      1st shift-----------------------------6am to 2pm

                                                                                      2nd shift----------------------------2pm to 10pm

                                                                                      Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                                      Wages

                                                                                      Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                                      contract to his worker for the services rendered by him

                                                                                      In this company the wages are fixed according to the government norms At the time of

                                                                                      appointment the company fixes the wages which is higher than the government norms After

                                                                                      a certain period the wages will be fixed according to the experience of the worker

                                                                                      44

                                                                                      Absenteeism

                                                                                      An absentee is a person who habitually stays away from the job There are several causes for

                                                                                      absenteeism which are as follows

                                                                                      Maladjustment with the working condition

                                                                                      Industrial fatigue

                                                                                      Alcoholism

                                                                                      Low level of wages

                                                                                      Family problems

                                                                                      Unhealthy working conditions

                                                                                      Unsound personnel policies

                                                                                      The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                      absent show cause notice is given If the absence is continued by the worker maximum

                                                                                      three-show cause notices are given If the absence is continued then the company will issue a

                                                                                      charge sheet If the absence is further continued the management conducts an in-house

                                                                                      enquiry During the enquiry the management decides as to whether the worker should

                                                                                      continue in his job or not

                                                                                      Performance appraisal

                                                                                      Production head or Works Manager will give the questionnaire to the employees working in

                                                                                      the production department and based on their answers for the questions the ranking will be

                                                                                      given for each worker and depending upon the rank the worker will be put in the certain

                                                                                      position

                                                                                      If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                      They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                      achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                      45

                                                                                      Promotion

                                                                                      In this company the promotion is given based on seniority-cum-merit The management will

                                                                                      also take the following considerations while promoting an employee

                                                                                      Behavior of the worker

                                                                                      Attendance of the worker

                                                                                      Efficiency of the worker

                                                                                      46

                                                                                      Marketing Department

                                                                                      The marketing department performs marketing activity by supplying the products to the

                                                                                      customers within the mentioned time and the product is transferred to the domestic customers

                                                                                      by the road transportation and overseas customers by means of ships

                                                                                      Marketing Channels

                                                                                      Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                      channels chosen intimately affect all other marketing decisions

                                                                                      As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                      channels

                                                                                      The company gets order directly from its customers and it directly delivers the finished

                                                                                      products to its customers as it has producer-customer type of marketing channel

                                                                                      Marketing Strategies

                                                                                      Usually the Company follows the following marketing strategies

                                                                                      Quick delivery

                                                                                      Better quality

                                                                                      Service after sales

                                                                                      47

                                                                                      CUSTOMERS

                                                                                      COMPANY

                                                                                      Marketing Segmentation

                                                                                      Market segmentation means dividing the market into different segments or sectors In this

                                                                                      company market segmentation is made on the basis of components

                                                                                      Packaging

                                                                                      Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                      which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                      are packed in the boxes

                                                                                      Handling of customer complaints

                                                                                      The details of customersrsquo complaints corrective action taken etc shall be

                                                                                      recorded on corrective action report and a copy shall be sent to the customer

                                                                                      Whenever possible customer confirmation is obtained

                                                                                      Managing Director shall forward the same to the Manager-Quality control for the

                                                                                      investigation

                                                                                      Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                      Casual complaints

                                                                                      All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                      preventive action is taken recorded and given to the concerned department for

                                                                                      further action

                                                                                      All casual complaints from the customer are informed accordingly

                                                                                      The managing director shall receive complaints from the customers A complaint

                                                                                      number is allotted and an acknowledgement is sent to customers

                                                                                      Records

                                                                                      The following records shall be maintained by marketing department

                                                                                      1 Enquiries and Quotation

                                                                                      2 Purchase orders from customer and its Amendments

                                                                                      3 Verbal order

                                                                                      4 Order Acceptance

                                                                                      5 Delivery challen cum Invoice

                                                                                      48

                                                                                      Finance Department

                                                                                      Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                      pool of funds These funds come from a variety of sources investors or shareholders

                                                                                      creditors who lend in money and past earnings retained in business Funds provided from

                                                                                      these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                      or service inventory used in production of marketable goods cash and securities used for

                                                                                      transaction and liquidity purposes

                                                                                      The sales of the company are accompanied with sales bills which are generated from

                                                                                      computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                      document is sent through Bank for payment

                                                                                      The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                      date of shipment

                                                                                      The purchase of raw materials component parts and consumables are affected against a credit

                                                                                      period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                      day of the month irrespective of the material receipt date

                                                                                      Department Structure

                                                                                      DIRECTOR COMMERCIAL

                                                                                      FINANCE MANAGER

                                                                                      CASHIER STENO TYPIST

                                                                                      The main functions of Finance Department are as follows

                                                                                      1 Making the payment as salary to the employees

                                                                                      2 Meeting the manufacturing expenses of the organization

                                                                                      3 Preparing financial statement of the organization

                                                                                      4 Maintaining the liquidity position of the company

                                                                                      5 Helping the management in taking financial decision

                                                                                      6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                      7 Making payments to the suppliers

                                                                                      8 Receiving receipts from the customers

                                                                                      49

                                                                                      Accounting Procedure

                                                                                      The company follows cash and credit basis of accounting of its income and expenditures

                                                                                      The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                      and by sale of bye products The major expenditures are power charges manufacturing

                                                                                      expense labour raw materials and consumable spares administrative and selling expense

                                                                                      interest

                                                                                      The following are the books and records maintained by cerebra integrated technologies

                                                                                      Limited

                                                                                      Subsidiary BooksRecords

                                                                                      This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                      effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                      the material by store and counter signed by the quality Assurance Department the necessary

                                                                                      entries are made in the registrar

                                                                                      Customer RegisterBill Register

                                                                                      This register is maintained to keep track of the sales made to each and individual customer

                                                                                      The follows are maintained customer wise and the detail of invoice number and date and

                                                                                      value with cumulative value is maintained in the register This register also helps to make

                                                                                      follow up for payment The entries in the register are made immediately after the invoice is

                                                                                      generated from the computer

                                                                                      The receipt of payment against each customer and invoice is also entered in the register to

                                                                                      enable to know the balance outstanding customer wise

                                                                                      Salary advance register

                                                                                      This register is maintained to know the advance outstanding employee wise Immediately

                                                                                      after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                      of advance through slips the entries are made in this register to know the exact balances of

                                                                                      advance employee wise

                                                                                      50

                                                                                      Customer Rejection Register

                                                                                      This register is maintained to keep track of customer rejection of castings

                                                                                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                      rejection register where in the details of rejection via invoice number grade quantity and

                                                                                      weight value excise duty sales tax and forwarding are made

                                                                                      Books of Accounts

                                                                                      Petty Cash Book

                                                                                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                      the Director and then necessary entries are made in the books through computer

                                                                                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                      received from whom amount in words and figures If the payment is made above Rs500-

                                                                                      necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                      Bank book

                                                                                      Since the company has availed cash credit and bill discounting facility from bank two

                                                                                      separate bank books for cash credit and bill discounting are maintained

                                                                                      The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                      draft is maintained in the register The balance of the book should tally with the balance in

                                                                                      the books of accounts maintained in a computer

                                                                                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                      the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                      register to arrive at the actual balance against the sanctioned working capital

                                                                                      51

                                                                                      General ledger

                                                                                      This ledger gives the details of transactions effected by the company at any point of time The

                                                                                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                      respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                      to know the actual balance of each account The trail balance and receipt and payment are

                                                                                      made at each month end which should necessarily tally The profit and loss account is also

                                                                                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                      yearly or yearly

                                                                                      Inventory management

                                                                                      Inventories constitute the most significant part of current assets of a majority of companies

                                                                                      in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                      components that make up the product The various forms in which inventories exist in a

                                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                      While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                      no raw material and work in progress inventory

                                                                                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                      of inventory control technique which is popularly known as FIFO method In this method

                                                                                      raw material which bought first will be sent to the production department first

                                                                                      Cost of production

                                                                                      The following items determine the cost of production of the product

                                                                                      Price of raw materials

                                                                                      Labour costs

                                                                                      Other production costs

                                                                                      Market condition

                                                                                      52

                                                                                      Mode of Payment

                                                                                      1 Advance Payment

                                                                                      The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                      2 Credit

                                                                                      The firm gives credit facility to its old customers which is secured by the following

                                                                                      - Invoice performance credit

                                                                                      - Letter of credit

                                                                                      53

                                                                                      CERBRA INTEGRATED

                                                                                      TECHNOLOGIES LIMITED

                                                                                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                      54

                                                                                      Particulars 30-9-2010 30-9-2009

                                                                                      INCOME

                                                                                      Sales amp Services 588808535 503398844

                                                                                      Other Income 8458654 1291991

                                                                                      TOTAL 597267189 504690834

                                                                                      EXPENDITURE

                                                                                      Materials 565924569 471247636

                                                                                      Manufacturing amp Administration Expenses 15640011 16247496

                                                                                      Marketing Expenses 249660 127791

                                                                                      Interestamp Financial Charges 248640 382737

                                                                                      Depreciation 1588627 2055635

                                                                                      TOTAL 583651507 490061295

                                                                                      Profit Before Extraordinary Items 13615681 14629539

                                                                                      Profit [loss] Before Taxation 13615681 14629539

                                                                                      Provision for Taxation

                                                                                      MAT 2524347 (1894)

                                                                                      Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                      Sheet

                                                                                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                      55

                                                                                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                      Sources of funds

                                                                                      Share Holderrsquos Funds 159555820 150740820

                                                                                      Share Application Money 29211000 5643501

                                                                                      Reserves amp Surplus 242157224 242157224

                                                                                      Minority interest 334875 ------

                                                                                      Grand Total 431258919 398541545

                                                                                      Application of funds

                                                                                      Fixed Assets

                                                                                      Gross Block 46078186 46259057

                                                                                      Less Depreciation 28342562 26103945

                                                                                      Net Block 17735625 20155113

                                                                                      Deferred Tax Assets 63249 ----

                                                                                      Investment cost 2000 2000

                                                                                      Current Assets Loans amp Advances

                                                                                      Sundry Debtors 318650954 337538013

                                                                                      Cash amp Bank Balance 12439646 9113641

                                                                                      Loans amp Advances 114671053 45651808

                                                                                      445761654 392303462

                                                                                      Less Current Liabilities amp Provisions

                                                                                      Current Liabilities 293343081 290079690

                                                                                      Provisions 2810681 1999

                                                                                      Net Current Assets 149607892 102221773

                                                                                      Profit amp loss Account 263850154 276162659

                                                                                      Grand Total 431258919 398541545

                                                                                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                      late 1970s to help managers address the difficulties of change The model shows that

                                                                                      organizational immune systems and the many interconnected variables involved make change

                                                                                      complex and that an effective change effort must address many of these issues

                                                                                      simultaneously This is often a daunting managerial challenge

                                                                                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                      (subordinate goals) Skill

                                                                                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                      Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                      American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                      studies of several firms have extensively tested it

                                                                                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                      major premise of the model is that many performances related issues are rooted among the 7

                                                                                      factors outlines This study is important from a strategic marketing Organizational

                                                                                      performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                      interconnected aligned and working together in high performing organizations

                                                                                      56

                                                                                      Structure

                                                                                      The organizational structure of the company is based on the functional departments and the

                                                                                      decision taken from top-level management of the company For analyzing and for taking

                                                                                      decision the top management will consult the functional managers performance of various

                                                                                      tasks in departments will be assigned to its functional head

                                                                                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                      associated information that shows who reports to whom and how tasks are both divided up and

                                                                                      integrated

                                                                                      Skill

                                                                                      Usually in a foundry Industry two types of skills are required They are as follows

                                                                                      1 Administrative skills

                                                                                      2 Technical skills

                                                                                      Administrative Skills

                                                                                      Administrative skills are those skills which are very much necessary for office staff It

                                                                                      involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                      is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                      will be given an on-the-job training for about 1 year and also training in each department to

                                                                                      make the candidate familiar with the organization Every month a training program will be

                                                                                      conducted wherein personalities having expertise in various fields give lectures

                                                                                      Technical Skills

                                                                                      Technical skills are those skills which are directly concerned with the production Shop-

                                                                                      floor employees are expected to possess these skills to carry out the production activity

                                                                                      smoothly

                                                                                      In Cerebra integrated technologies limited they give more importance to technical

                                                                                      knowledge than educational qualification

                                                                                      57

                                                                                      Different training programs are conducted to impart technical skills among employees When

                                                                                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                      the company gets its employees trained by external training agencies Guest lectures are

                                                                                      arranged once in a month to help the employees update their knowledge with the industry

                                                                                      level

                                                                                      Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                      employees of various departments and identifies the training needs to be given for employees

                                                                                      and for enhancing the skills of the employees

                                                                                      Style

                                                                                      The company follows a centralized system of decision-making Only the top management

                                                                                      takes the decisions and the suggestions of the lower level employees are taken into

                                                                                      consideration

                                                                                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                      purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                      approach

                                                                                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                      comes to decision making Only the persons who are in higher authority take decisions about

                                                                                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                      management For eg While taking decisions regarding purchase only the MD and Director

                                                                                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                      material and tenders The higher authorities do everything There is no participative

                                                                                      approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                      the companyrsquos administration

                                                                                      58

                                                                                      Strategy

                                                                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                      followed by systematic action and allocation of resources to achieve corporate goals

                                                                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                      competition through its quality products with reasonable price To price their products

                                                                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                      waste elimination

                                                                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                      advance before starting production activity By using the good quality of raw materials the

                                                                                      company can produce quality output without any damages or cracks in the castings Thus

                                                                                      reducing the wastage

                                                                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                      Ie by carrying out the production activity according to the procedure and under watchful

                                                                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                      commit any wrongdoing

                                                                                      Staff

                                                                                      Responsibility and Authority

                                                                                      The company has defined responsibilities and authorities in order to facilitate effective

                                                                                      implementation of quality management and these are communicated to relevant persons in

                                                                                      the organization

                                                                                      59

                                                                                      Managing Director

                                                                                      Responsibility

                                                                                      1 Overall control of the company

                                                                                      2 Ultimate responsibility for product quality

                                                                                      3 Responsibility for customer satisfaction

                                                                                      4 Responsibility for marketing

                                                                                      5 New product development and process improvement

                                                                                      6 Growth and profit

                                                                                      Authority

                                                                                      1 Approve quality assurance manual

                                                                                      2 Interact with customers

                                                                                      3 Approve capital goods

                                                                                      4 Release the product whenever there is ambiguity

                                                                                      5 Disposal of non-conforming products

                                                                                      6 Sign cheque

                                                                                      Director (Commercial)

                                                                                      Responsibility

                                                                                      1 Responsible for purchasing and supplier development

                                                                                      2 Financial management including cash flow management

                                                                                      3 Responsible for storersquos management

                                                                                      4 Administration and personnel management

                                                                                      5 Functions of managing director in his absence

                                                                                      Authority

                                                                                      1 Sign the purchase order

                                                                                      2 Sign cheques

                                                                                      3 Prepare the yearly budget and follow up

                                                                                      4 Interact with statutory bodies and maintain records

                                                                                      60

                                                                                      Works Manager

                                                                                      Responsibility

                                                                                      1 Overall responsibility for production planning and control

                                                                                      2 Overall responsibility for pattern equipment and product quality

                                                                                      3 Safety and house-keeping of entire company

                                                                                      4 Upkeep of all equipment

                                                                                      5 Process improvement and productivity

                                                                                      6 Training of production and quality control personnel

                                                                                      7 Upkeep of relevant records

                                                                                      Authority

                                                                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                      reaching customer on time

                                                                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                      Manager Maintenance

                                                                                      Responsibility

                                                                                      1 Monitor and control the activity of the administration office

                                                                                      2 Upkeep of statutory records

                                                                                      3 Make payment to suppliers on due date

                                                                                      4 Housekeeping in respective areas

                                                                                      Authority

                                                                                      1 Prepare and send chequesDDrsquos

                                                                                      61

                                                                                      Manager Accounts

                                                                                      Responsibility

                                                                                      1 Account all the vouchers and bills after acceptance from stores

                                                                                      2 Maintain books of accounts

                                                                                      3 Update all the accounts regularly

                                                                                      4 Prepare financial statement at defined intervals

                                                                                      5 Update the salary advance register

                                                                                      6 Housekeeping in respective areas

                                                                                      Authority

                                                                                      1 Enter accounts data into the computer

                                                                                      2 Raise debitcredit notes

                                                                                      3 Issue stamped receipts for the payment received

                                                                                      Assistant Manager Quality Control

                                                                                      Responsibility

                                                                                      1 NDT inspection

                                                                                      2 Inspection of castings in first second and final stage

                                                                                      3 Upkeep of related records

                                                                                      4 Housekeeping in respective department

                                                                                      Authority

                                                                                      1 Authorized to inspect and release the product for next stages

                                                                                      62

                                                                                      Assistant Manager of Quality Assurance

                                                                                      Responsibility

                                                                                      1 Incoming and in-process inspection

                                                                                      2 Overall responsibility of calibration of EMTE

                                                                                      3 Training of quality assurance personnel

                                                                                      Authority

                                                                                      1 Accept the product at inward good stage

                                                                                      2 Approve the liquid metal before pouring

                                                                                      Chemist

                                                                                      Responsibility

                                                                                      1 Charge calculation

                                                                                      2 Inspection of incoming materials

                                                                                      3 Mechanical testing

                                                                                      4 Housekeeping in the related areas

                                                                                      Authority

                                                                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                      Manager

                                                                                      63

                                                                                      Marketing and Administration Officer

                                                                                      Responsibility

                                                                                      1 Delivery challan cum invoice preparation with its related activities

                                                                                      2 Central excise formalities and related activities

                                                                                      3 Cash handling

                                                                                      4 Upkeep and maintenance of the following records

                                                                                      Authority

                                                                                      1 Purchase stationery

                                                                                      2 Co-ordinate with central excise department on behalf of the company

                                                                                      Supervisory Moulding

                                                                                      Responsibility

                                                                                      1 Allocate the work for the workers based on planning

                                                                                      2 Arrangements for production of moulding core as per planning and documented

                                                                                      procedures

                                                                                      3 Inspection of pattern and core box before and while production

                                                                                      4 Ensure correct mixing of sand as per procedure

                                                                                      5 To maintain a clean and neat working environment

                                                                                      Authority

                                                                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                      Supervisor Maintenance

                                                                                      Responsibility

                                                                                      1 General house-keeping in all area

                                                                                      2 Attending machine break down

                                                                                      3 Arrangement for lining preparation

                                                                                      64

                                                                                      Authority

                                                                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                      consent with the directors

                                                                                      Supervisor Inspection

                                                                                      Responsibility

                                                                                      1 Inspection of castings in all stores

                                                                                      2 Final clearance of castings before dispatch

                                                                                      Authority

                                                                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                      Purchase Officer

                                                                                      Responsibility

                                                                                      1 Local purchase

                                                                                      2 Cash purchase

                                                                                      3 Out station purchase follow up as and when assigned

                                                                                      4 Attending bank work

                                                                                      Authority

                                                                                      1 Authorized to procure material from approved supplier in consent with Director

                                                                                      (commercial)

                                                                                      65

                                                                                      Cashier Steno cum Typist

                                                                                      Responsibility

                                                                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                      2 To prepare letterspayment reminders at defined intervals

                                                                                      3 To maintain petty cash book daily

                                                                                      Authority

                                                                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                      2 Procure postal stamps and revenue stamps for office use

                                                                                      The responsibilities and authorities of Management Representatives include the following

                                                                                      a) Coordinating for the implementation and maintenance of the quality management

                                                                                      system with other head of the departments in the company

                                                                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                      documented procedures detailed procedures and process maps

                                                                                      c) Reporting to management on the performance of the quality management including

                                                                                      needs for improvement through management review meetings

                                                                                      d) Ensuring awareness of customer requirements throughout the organization

                                                                                      System

                                                                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                      quality control systems performance measurement systems order execution systems

                                                                                      Inventory control systems etc

                                                                                      Inventory Control System

                                                                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                      India Inventories are stock of the product a company is manufacturing for sale and

                                                                                      components that make up the product The various forms in which inventories exist in a

                                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                                      66

                                                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                      no raw material and work in progress inventory

                                                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                                                      materials which bought first will be sent to the production department first The inventory

                                                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                                                      month in advance so that the production will not be affected even in case of any

                                                                                      uncertainties

                                                                                      Order Execution System

                                                                                      The company receives the purchase order from its customer The purchase order may be in

                                                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                      review of contract

                                                                                      The following are the various steps taken by the organization to execute a purchase order

                                                                                      from a customer

                                                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                      issued to the Managing Director for study

                                                                                      2 Managing Director shall study the technical and commercial requirements with

                                                                                      respect to the following

                                                                                      Technical

                                                                                      a Normalwitness pouring

                                                                                      b Third party inspection

                                                                                      67

                                                                                      c NDT requirements

                                                                                      d Acid Picking requirements

                                                                                      e Previous history of the product available in computer

                                                                                      Commercial

                                                                                      a Rate

                                                                                      b Delivery period

                                                                                      c Mode of Dispatch

                                                                                      d Mode of Payment

                                                                                      e Payment terms

                                                                                      f KSTCST Number of customer

                                                                                      g Dispatch destination address and mode of dispatch

                                                                                      h One copy is sent to customer

                                                                                      i One copy is filled to customer wise along with purchase order

                                                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                      regarding technical delivery and commercial conditions

                                                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                      in computer

                                                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                      accordingly

                                                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                                                      grade and rate and delivery date

                                                                                      7 After the same is cleared by the Managing Director

                                                                                      8 The concerned production department shall have an access to order acceptance from

                                                                                      computer

                                                                                      9 The production department will go for producing the products as per the requirement of the

                                                                                      customer

                                                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                                                      68

                                                                                      Shared value

                                                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                      and the values it will uphold in determining corporate destiny

                                                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                      follows

                                                                                      1 Mission

                                                                                      2 Corporate Objectives

                                                                                      Serve the community around through welfare schemes

                                                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                                                      activities Like providing the necessities for the local schools and giving donations to

                                                                                      charitable institutes

                                                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                                                      of materials with highly committed and socially responsible employees

                                                                                      The company in order to become a global entity with highly committed and socially

                                                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                                                      to handle any complex job To make the employees skilful the company is organizing

                                                                                      training programs regularly The company is taking measures to create social

                                                                                      awareness among its employees

                                                                                      Strive towards making work environment safe and environment friendly

                                                                                      To make the working environment safe for the employees the company has provided

                                                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                                                      sand and using it again for casting purpose

                                                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                      and supply products of high quality to the complete satisfaction of each and every

                                                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                      products There by achieving a sense of satisfaction among its customers The

                                                                                      employees are made to perform the work with due concern to the quality of the

                                                                                      69

                                                                                      products Through its quality products the company wants to achieve leadership in

                                                                                      market as reputed and reliable supplies

                                                                                      Endeavoring to fulfill social responsibilities

                                                                                      The company in order to fulfill its social responsibility has undertaken many

                                                                                      community development projects which include donations to charitable institutions

                                                                                      and providing necessities for local schools etc besides the company has a huge

                                                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                      on the environment

                                                                                      The company is committed to the following

                                                                                      Continual prevention of pollution reduction of waste and consumption of

                                                                                      resources in all its operations

                                                                                      Promote environmental awareness among all employees and ensure their

                                                                                      participation in implementing this environmental policy at their place of work

                                                                                      SWOT ANALYSIS

                                                                                      70

                                                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                      Strength

                                                                                      71

                                                                                      1 Easy and timely availability of raw material

                                                                                      2 The company is having expertise Human resource

                                                                                      3 The company has equipped with latest technology

                                                                                      4 The company has good machines for manufacturing purpose

                                                                                      5 The company protects employees by giving safety equipments

                                                                                      Weakness

                                                                                      1 Lack of education among the workers in the lower cadre

                                                                                      2 They have not given the additional facilities like cab facilities etc

                                                                                      3 The company does not have its own products to sell It should rely heavily on

                                                                                      customer orders

                                                                                      4 Lack of space inside the production department

                                                                                      5 The company more depends on the casual workforce in its production

                                                                                      Opportunities

                                                                                      72

                                                                                      1 The company can expand its business in Europe which is a potential market for

                                                                                      industrial machines

                                                                                      2 By maintaining its quality of products the company can enter different foreign

                                                                                      markets

                                                                                      3 Presence of auto majors in the region especially in south India

                                                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                      quality of goods effectively and more efficiently

                                                                                      Threats

                                                                                      1 Pollution control norms laid by the government are getting stringent

                                                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                      With its cheap products they can kill domestic industries

                                                                                      3 Labour incentive

                                                                                      4 Expensive transportation cost

                                                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                                                      exhausted

                                                                                      FINDING AND CONCLUSION

                                                                                      73

                                                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                      FINDINGS

                                                                                      The organization is not success in both domestic and export market to meet their

                                                                                      demand

                                                                                      The company is not providing proper training to their employees

                                                                                      The company is financially sound

                                                                                      Rising cost of raw materials

                                                                                      Products processing facilities are not enough

                                                                                      They should make more advertisements

                                                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                                                      pureness

                                                                                      CONCLUSION

                                                                                      74

                                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                      round improvement is production sales and profitability

                                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                      LEARNING EXPERIENCE

                                                                                      75

                                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                      However after implant training I have felt empowered with confidence to understand

                                                                                      different management concepts in a pragmatic manner

                                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                      MBA I also came across real problems faced by organization in technology human

                                                                                      resources etc and the way in which the management tackled those problems

                                                                                      During this implant training I realized that management is a backbone of every organization

                                                                                      and without which every activity of organization will go haywire

                                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                                      helps the management in the process of decision-making

                                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                                      the organization and how we should communicate on different channels and with different

                                                                                      grades of peoples

                                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                      finance department I came to know the importance of finance department and I came to

                                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                                      regulation of the company

                                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                      support and team spirit

                                                                                      76

                                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                                      individual effort in organization In addition importance of human relations was known

                                                                                      which helps the management getting the things done through its employees

                                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                      help in my career It is about the working environment about dealing with the employees

                                                                                      about the attitude required to sustain in an organization and so on

                                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                      continuous guidance to make this project work successful

                                                                                      77

                                                                                      BIBLIOGRAPHY

                                                                                      The companyrsquos Reports are

                                                                                      Quality Assurance Report

                                                                                      Production Report

                                                                                      Finance department Report

                                                                                      Marketing department Report

                                                                                      WEBSITE

                                                                                      wwwcerebracomputerscom

                                                                                      wwwwikipediacom

                                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                                      TEXT BOOKS

                                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                      Edition) Pearson Education

                                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                      Edition) Tata McGraw-Hill

                                                                                      BOOKS

                                                                                      Company Magazines

                                                                                      Hand books Catalogue Journals amp Reports

                                                                                      78

                                                                                      • The future of any Company depends on its ability to-
                                                                                      • Responsibility and Authority
                                                                                      • Managing Director
                                                                                      • Responsibility
                                                                                      • Authority
                                                                                      • Director (Commercial)
                                                                                      • Responsibility
                                                                                      • Authority
                                                                                      • Manager Accounts
                                                                                      • Responsibility
                                                                                      • Authority
                                                                                      • Assistant Manager of Quality Assurance
                                                                                      • Responsibility
                                                                                      • Authority
                                                                                      • Supervisory Moulding
                                                                                      • Responsibility
                                                                                      • Authority
                                                                                      • Supervisor Maintenance
                                                                                      • Responsibility

                                                                                        After the selection of candidates the candidates will be given on-the-job training in an

                                                                                        organization for 1 year If the candidate performance in this year is satisfactory as per the

                                                                                        requirement of the company then the candidate is selected as an employee for the company

                                                                                        This period of 1 year is known as the probationary period for the candidate When the

                                                                                        performance of the candidate is unsatisfactory then the company will provide further training

                                                                                        to the candidate to make him fully equipped to work in the organization

                                                                                        Safety of the Employees

                                                                                        1 Safety shoes will be given to every shop floor employee once in 6 months

                                                                                        2 Safety uniform will be given to every shop floor employees

                                                                                        3 Pairs of uniform will be given once in a year

                                                                                        4 Every employee in the organization is covered under lsquoEmployee State insurancersquo and

                                                                                        group insurance as well

                                                                                        5 Every employee in the organization will be medically examined once a year

                                                                                        Per day there are 3 shifts of 8 hours each The timing of the shifts is as follows

                                                                                        1st shift-----------------------------6am to 2pm

                                                                                        2nd shift----------------------------2pm to 10pm

                                                                                        Apart from these shifts there is a general shift from 900 am to 600 pm for office staff

                                                                                        Wages

                                                                                        Wages in the wide sense mean any economic compensation paid by the employer under some

                                                                                        contract to his worker for the services rendered by him

                                                                                        In this company the wages are fixed according to the government norms At the time of

                                                                                        appointment the company fixes the wages which is higher than the government norms After

                                                                                        a certain period the wages will be fixed according to the experience of the worker

                                                                                        44

                                                                                        Absenteeism

                                                                                        An absentee is a person who habitually stays away from the job There are several causes for

                                                                                        absenteeism which are as follows

                                                                                        Maladjustment with the working condition

                                                                                        Industrial fatigue

                                                                                        Alcoholism

                                                                                        Low level of wages

                                                                                        Family problems

                                                                                        Unhealthy working conditions

                                                                                        Unsound personnel policies

                                                                                        The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                        absent show cause notice is given If the absence is continued by the worker maximum

                                                                                        three-show cause notices are given If the absence is continued then the company will issue a

                                                                                        charge sheet If the absence is further continued the management conducts an in-house

                                                                                        enquiry During the enquiry the management decides as to whether the worker should

                                                                                        continue in his job or not

                                                                                        Performance appraisal

                                                                                        Production head or Works Manager will give the questionnaire to the employees working in

                                                                                        the production department and based on their answers for the questions the ranking will be

                                                                                        given for each worker and depending upon the rank the worker will be put in the certain

                                                                                        position

                                                                                        If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                        They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                        achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                        45

                                                                                        Promotion

                                                                                        In this company the promotion is given based on seniority-cum-merit The management will

                                                                                        also take the following considerations while promoting an employee

                                                                                        Behavior of the worker

                                                                                        Attendance of the worker

                                                                                        Efficiency of the worker

                                                                                        46

                                                                                        Marketing Department

                                                                                        The marketing department performs marketing activity by supplying the products to the

                                                                                        customers within the mentioned time and the product is transferred to the domestic customers

                                                                                        by the road transportation and overseas customers by means of ships

                                                                                        Marketing Channels

                                                                                        Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                        channels chosen intimately affect all other marketing decisions

                                                                                        As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                        channels

                                                                                        The company gets order directly from its customers and it directly delivers the finished

                                                                                        products to its customers as it has producer-customer type of marketing channel

                                                                                        Marketing Strategies

                                                                                        Usually the Company follows the following marketing strategies

                                                                                        Quick delivery

                                                                                        Better quality

                                                                                        Service after sales

                                                                                        47

                                                                                        CUSTOMERS

                                                                                        COMPANY

                                                                                        Marketing Segmentation

                                                                                        Market segmentation means dividing the market into different segments or sectors In this

                                                                                        company market segmentation is made on the basis of components

                                                                                        Packaging

                                                                                        Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                        which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                        are packed in the boxes

                                                                                        Handling of customer complaints

                                                                                        The details of customersrsquo complaints corrective action taken etc shall be

                                                                                        recorded on corrective action report and a copy shall be sent to the customer

                                                                                        Whenever possible customer confirmation is obtained

                                                                                        Managing Director shall forward the same to the Manager-Quality control for the

                                                                                        investigation

                                                                                        Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                        Casual complaints

                                                                                        All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                        preventive action is taken recorded and given to the concerned department for

                                                                                        further action

                                                                                        All casual complaints from the customer are informed accordingly

                                                                                        The managing director shall receive complaints from the customers A complaint

                                                                                        number is allotted and an acknowledgement is sent to customers

                                                                                        Records

                                                                                        The following records shall be maintained by marketing department

                                                                                        1 Enquiries and Quotation

                                                                                        2 Purchase orders from customer and its Amendments

                                                                                        3 Verbal order

                                                                                        4 Order Acceptance

                                                                                        5 Delivery challen cum Invoice

                                                                                        48

                                                                                        Finance Department

                                                                                        Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                        pool of funds These funds come from a variety of sources investors or shareholders

                                                                                        creditors who lend in money and past earnings retained in business Funds provided from

                                                                                        these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                        or service inventory used in production of marketable goods cash and securities used for

                                                                                        transaction and liquidity purposes

                                                                                        The sales of the company are accompanied with sales bills which are generated from

                                                                                        computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                        document is sent through Bank for payment

                                                                                        The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                        date of shipment

                                                                                        The purchase of raw materials component parts and consumables are affected against a credit

                                                                                        period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                        day of the month irrespective of the material receipt date

                                                                                        Department Structure

                                                                                        DIRECTOR COMMERCIAL

                                                                                        FINANCE MANAGER

                                                                                        CASHIER STENO TYPIST

                                                                                        The main functions of Finance Department are as follows

                                                                                        1 Making the payment as salary to the employees

                                                                                        2 Meeting the manufacturing expenses of the organization

                                                                                        3 Preparing financial statement of the organization

                                                                                        4 Maintaining the liquidity position of the company

                                                                                        5 Helping the management in taking financial decision

                                                                                        6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                        7 Making payments to the suppliers

                                                                                        8 Receiving receipts from the customers

                                                                                        49

                                                                                        Accounting Procedure

                                                                                        The company follows cash and credit basis of accounting of its income and expenditures

                                                                                        The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                        and by sale of bye products The major expenditures are power charges manufacturing

                                                                                        expense labour raw materials and consumable spares administrative and selling expense

                                                                                        interest

                                                                                        The following are the books and records maintained by cerebra integrated technologies

                                                                                        Limited

                                                                                        Subsidiary BooksRecords

                                                                                        This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                        effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                        the material by store and counter signed by the quality Assurance Department the necessary

                                                                                        entries are made in the registrar

                                                                                        Customer RegisterBill Register

                                                                                        This register is maintained to keep track of the sales made to each and individual customer

                                                                                        The follows are maintained customer wise and the detail of invoice number and date and

                                                                                        value with cumulative value is maintained in the register This register also helps to make

                                                                                        follow up for payment The entries in the register are made immediately after the invoice is

                                                                                        generated from the computer

                                                                                        The receipt of payment against each customer and invoice is also entered in the register to

                                                                                        enable to know the balance outstanding customer wise

                                                                                        Salary advance register

                                                                                        This register is maintained to know the advance outstanding employee wise Immediately

                                                                                        after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                        of advance through slips the entries are made in this register to know the exact balances of

                                                                                        advance employee wise

                                                                                        50

                                                                                        Customer Rejection Register

                                                                                        This register is maintained to keep track of customer rejection of castings

                                                                                        Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                        the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                        rejection register where in the details of rejection via invoice number grade quantity and

                                                                                        weight value excise duty sales tax and forwarding are made

                                                                                        Books of Accounts

                                                                                        Petty Cash Book

                                                                                        This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                        payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                        the Director and then necessary entries are made in the books through computer

                                                                                        The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                        received from whom amount in words and figures If the payment is made above Rs500-

                                                                                        necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                        Bank book

                                                                                        Since the company has availed cash credit and bill discounting facility from bank two

                                                                                        separate bank books for cash credit and bill discounting are maintained

                                                                                        The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                        draft is maintained in the register The balance of the book should tally with the balance in

                                                                                        the books of accounts maintained in a computer

                                                                                        In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                        the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                        register to arrive at the actual balance against the sanctioned working capital

                                                                                        51

                                                                                        General ledger

                                                                                        This ledger gives the details of transactions effected by the company at any point of time The

                                                                                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                        respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                        to know the actual balance of each account The trail balance and receipt and payment are

                                                                                        made at each month end which should necessarily tally The profit and loss account is also

                                                                                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                        yearly or yearly

                                                                                        Inventory management

                                                                                        Inventories constitute the most significant part of current assets of a majority of companies

                                                                                        in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                        components that make up the product The various forms in which inventories exist in a

                                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                        While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                        no raw material and work in progress inventory

                                                                                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                        of inventory control technique which is popularly known as FIFO method In this method

                                                                                        raw material which bought first will be sent to the production department first

                                                                                        Cost of production

                                                                                        The following items determine the cost of production of the product

                                                                                        Price of raw materials

                                                                                        Labour costs

                                                                                        Other production costs

                                                                                        Market condition

                                                                                        52

                                                                                        Mode of Payment

                                                                                        1 Advance Payment

                                                                                        The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                        2 Credit

                                                                                        The firm gives credit facility to its old customers which is secured by the following

                                                                                        - Invoice performance credit

                                                                                        - Letter of credit

                                                                                        53

                                                                                        CERBRA INTEGRATED

                                                                                        TECHNOLOGIES LIMITED

                                                                                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                        54

                                                                                        Particulars 30-9-2010 30-9-2009

                                                                                        INCOME

                                                                                        Sales amp Services 588808535 503398844

                                                                                        Other Income 8458654 1291991

                                                                                        TOTAL 597267189 504690834

                                                                                        EXPENDITURE

                                                                                        Materials 565924569 471247636

                                                                                        Manufacturing amp Administration Expenses 15640011 16247496

                                                                                        Marketing Expenses 249660 127791

                                                                                        Interestamp Financial Charges 248640 382737

                                                                                        Depreciation 1588627 2055635

                                                                                        TOTAL 583651507 490061295

                                                                                        Profit Before Extraordinary Items 13615681 14629539

                                                                                        Profit [loss] Before Taxation 13615681 14629539

                                                                                        Provision for Taxation

                                                                                        MAT 2524347 (1894)

                                                                                        Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                        Sheet

                                                                                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                        55

                                                                                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                        Sources of funds

                                                                                        Share Holderrsquos Funds 159555820 150740820

                                                                                        Share Application Money 29211000 5643501

                                                                                        Reserves amp Surplus 242157224 242157224

                                                                                        Minority interest 334875 ------

                                                                                        Grand Total 431258919 398541545

                                                                                        Application of funds

                                                                                        Fixed Assets

                                                                                        Gross Block 46078186 46259057

                                                                                        Less Depreciation 28342562 26103945

                                                                                        Net Block 17735625 20155113

                                                                                        Deferred Tax Assets 63249 ----

                                                                                        Investment cost 2000 2000

                                                                                        Current Assets Loans amp Advances

                                                                                        Sundry Debtors 318650954 337538013

                                                                                        Cash amp Bank Balance 12439646 9113641

                                                                                        Loans amp Advances 114671053 45651808

                                                                                        445761654 392303462

                                                                                        Less Current Liabilities amp Provisions

                                                                                        Current Liabilities 293343081 290079690

                                                                                        Provisions 2810681 1999

                                                                                        Net Current Assets 149607892 102221773

                                                                                        Profit amp loss Account 263850154 276162659

                                                                                        Grand Total 431258919 398541545

                                                                                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                        late 1970s to help managers address the difficulties of change The model shows that

                                                                                        organizational immune systems and the many interconnected variables involved make change

                                                                                        complex and that an effective change effort must address many of these issues

                                                                                        simultaneously This is often a daunting managerial challenge

                                                                                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                        (subordinate goals) Skill

                                                                                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                        Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                        American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                        studies of several firms have extensively tested it

                                                                                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                        major premise of the model is that many performances related issues are rooted among the 7

                                                                                        factors outlines This study is important from a strategic marketing Organizational

                                                                                        performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                        interconnected aligned and working together in high performing organizations

                                                                                        56

                                                                                        Structure

                                                                                        The organizational structure of the company is based on the functional departments and the

                                                                                        decision taken from top-level management of the company For analyzing and for taking

                                                                                        decision the top management will consult the functional managers performance of various

                                                                                        tasks in departments will be assigned to its functional head

                                                                                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                        associated information that shows who reports to whom and how tasks are both divided up and

                                                                                        integrated

                                                                                        Skill

                                                                                        Usually in a foundry Industry two types of skills are required They are as follows

                                                                                        1 Administrative skills

                                                                                        2 Technical skills

                                                                                        Administrative Skills

                                                                                        Administrative skills are those skills which are very much necessary for office staff It

                                                                                        involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                        is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                        will be given an on-the-job training for about 1 year and also training in each department to

                                                                                        make the candidate familiar with the organization Every month a training program will be

                                                                                        conducted wherein personalities having expertise in various fields give lectures

                                                                                        Technical Skills

                                                                                        Technical skills are those skills which are directly concerned with the production Shop-

                                                                                        floor employees are expected to possess these skills to carry out the production activity

                                                                                        smoothly

                                                                                        In Cerebra integrated technologies limited they give more importance to technical

                                                                                        knowledge than educational qualification

                                                                                        57

                                                                                        Different training programs are conducted to impart technical skills among employees When

                                                                                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                        the company gets its employees trained by external training agencies Guest lectures are

                                                                                        arranged once in a month to help the employees update their knowledge with the industry

                                                                                        level

                                                                                        Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                        employees of various departments and identifies the training needs to be given for employees

                                                                                        and for enhancing the skills of the employees

                                                                                        Style

                                                                                        The company follows a centralized system of decision-making Only the top management

                                                                                        takes the decisions and the suggestions of the lower level employees are taken into

                                                                                        consideration

                                                                                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                        purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                        approach

                                                                                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                        comes to decision making Only the persons who are in higher authority take decisions about

                                                                                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                        management For eg While taking decisions regarding purchase only the MD and Director

                                                                                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                        material and tenders The higher authorities do everything There is no participative

                                                                                        approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                        the companyrsquos administration

                                                                                        58

                                                                                        Strategy

                                                                                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                        followed by systematic action and allocation of resources to achieve corporate goals

                                                                                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                        competition through its quality products with reasonable price To price their products

                                                                                        reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                        waste elimination

                                                                                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                        advance before starting production activity By using the good quality of raw materials the

                                                                                        company can produce quality output without any damages or cracks in the castings Thus

                                                                                        reducing the wastage

                                                                                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                        Ie by carrying out the production activity according to the procedure and under watchful

                                                                                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                        commit any wrongdoing

                                                                                        Staff

                                                                                        Responsibility and Authority

                                                                                        The company has defined responsibilities and authorities in order to facilitate effective

                                                                                        implementation of quality management and these are communicated to relevant persons in

                                                                                        the organization

                                                                                        59

                                                                                        Managing Director

                                                                                        Responsibility

                                                                                        1 Overall control of the company

                                                                                        2 Ultimate responsibility for product quality

                                                                                        3 Responsibility for customer satisfaction

                                                                                        4 Responsibility for marketing

                                                                                        5 New product development and process improvement

                                                                                        6 Growth and profit

                                                                                        Authority

                                                                                        1 Approve quality assurance manual

                                                                                        2 Interact with customers

                                                                                        3 Approve capital goods

                                                                                        4 Release the product whenever there is ambiguity

                                                                                        5 Disposal of non-conforming products

                                                                                        6 Sign cheque

                                                                                        Director (Commercial)

                                                                                        Responsibility

                                                                                        1 Responsible for purchasing and supplier development

                                                                                        2 Financial management including cash flow management

                                                                                        3 Responsible for storersquos management

                                                                                        4 Administration and personnel management

                                                                                        5 Functions of managing director in his absence

                                                                                        Authority

                                                                                        1 Sign the purchase order

                                                                                        2 Sign cheques

                                                                                        3 Prepare the yearly budget and follow up

                                                                                        4 Interact with statutory bodies and maintain records

                                                                                        60

                                                                                        Works Manager

                                                                                        Responsibility

                                                                                        1 Overall responsibility for production planning and control

                                                                                        2 Overall responsibility for pattern equipment and product quality

                                                                                        3 Safety and house-keeping of entire company

                                                                                        4 Upkeep of all equipment

                                                                                        5 Process improvement and productivity

                                                                                        6 Training of production and quality control personnel

                                                                                        7 Upkeep of relevant records

                                                                                        Authority

                                                                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                        reaching customer on time

                                                                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                        Manager Maintenance

                                                                                        Responsibility

                                                                                        1 Monitor and control the activity of the administration office

                                                                                        2 Upkeep of statutory records

                                                                                        3 Make payment to suppliers on due date

                                                                                        4 Housekeeping in respective areas

                                                                                        Authority

                                                                                        1 Prepare and send chequesDDrsquos

                                                                                        61

                                                                                        Manager Accounts

                                                                                        Responsibility

                                                                                        1 Account all the vouchers and bills after acceptance from stores

                                                                                        2 Maintain books of accounts

                                                                                        3 Update all the accounts regularly

                                                                                        4 Prepare financial statement at defined intervals

                                                                                        5 Update the salary advance register

                                                                                        6 Housekeeping in respective areas

                                                                                        Authority

                                                                                        1 Enter accounts data into the computer

                                                                                        2 Raise debitcredit notes

                                                                                        3 Issue stamped receipts for the payment received

                                                                                        Assistant Manager Quality Control

                                                                                        Responsibility

                                                                                        1 NDT inspection

                                                                                        2 Inspection of castings in first second and final stage

                                                                                        3 Upkeep of related records

                                                                                        4 Housekeeping in respective department

                                                                                        Authority

                                                                                        1 Authorized to inspect and release the product for next stages

                                                                                        62

                                                                                        Assistant Manager of Quality Assurance

                                                                                        Responsibility

                                                                                        1 Incoming and in-process inspection

                                                                                        2 Overall responsibility of calibration of EMTE

                                                                                        3 Training of quality assurance personnel

                                                                                        Authority

                                                                                        1 Accept the product at inward good stage

                                                                                        2 Approve the liquid metal before pouring

                                                                                        Chemist

                                                                                        Responsibility

                                                                                        1 Charge calculation

                                                                                        2 Inspection of incoming materials

                                                                                        3 Mechanical testing

                                                                                        4 Housekeeping in the related areas

                                                                                        Authority

                                                                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                        Manager

                                                                                        63

                                                                                        Marketing and Administration Officer

                                                                                        Responsibility

                                                                                        1 Delivery challan cum invoice preparation with its related activities

                                                                                        2 Central excise formalities and related activities

                                                                                        3 Cash handling

                                                                                        4 Upkeep and maintenance of the following records

                                                                                        Authority

                                                                                        1 Purchase stationery

                                                                                        2 Co-ordinate with central excise department on behalf of the company

                                                                                        Supervisory Moulding

                                                                                        Responsibility

                                                                                        1 Allocate the work for the workers based on planning

                                                                                        2 Arrangements for production of moulding core as per planning and documented

                                                                                        procedures

                                                                                        3 Inspection of pattern and core box before and while production

                                                                                        4 Ensure correct mixing of sand as per procedure

                                                                                        5 To maintain a clean and neat working environment

                                                                                        Authority

                                                                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                        Supervisor Maintenance

                                                                                        Responsibility

                                                                                        1 General house-keeping in all area

                                                                                        2 Attending machine break down

                                                                                        3 Arrangement for lining preparation

                                                                                        64

                                                                                        Authority

                                                                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                        consent with the directors

                                                                                        Supervisor Inspection

                                                                                        Responsibility

                                                                                        1 Inspection of castings in all stores

                                                                                        2 Final clearance of castings before dispatch

                                                                                        Authority

                                                                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                        Purchase Officer

                                                                                        Responsibility

                                                                                        1 Local purchase

                                                                                        2 Cash purchase

                                                                                        3 Out station purchase follow up as and when assigned

                                                                                        4 Attending bank work

                                                                                        Authority

                                                                                        1 Authorized to procure material from approved supplier in consent with Director

                                                                                        (commercial)

                                                                                        65

                                                                                        Cashier Steno cum Typist

                                                                                        Responsibility

                                                                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                        2 To prepare letterspayment reminders at defined intervals

                                                                                        3 To maintain petty cash book daily

                                                                                        Authority

                                                                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                        2 Procure postal stamps and revenue stamps for office use

                                                                                        The responsibilities and authorities of Management Representatives include the following

                                                                                        a) Coordinating for the implementation and maintenance of the quality management

                                                                                        system with other head of the departments in the company

                                                                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                        documented procedures detailed procedures and process maps

                                                                                        c) Reporting to management on the performance of the quality management including

                                                                                        needs for improvement through management review meetings

                                                                                        d) Ensuring awareness of customer requirements throughout the organization

                                                                                        System

                                                                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                        quality control systems performance measurement systems order execution systems

                                                                                        Inventory control systems etc

                                                                                        Inventory Control System

                                                                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                        India Inventories are stock of the product a company is manufacturing for sale and

                                                                                        components that make up the product The various forms in which inventories exist in a

                                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                                        66

                                                                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                        no raw material and work in progress inventory

                                                                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                        inventory control technique which is popularly known as FIFO method In this method raw

                                                                                        materials which bought first will be sent to the production department first The inventory

                                                                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                        estimating the production level for the next one-month and then it estimates the raw materials

                                                                                        required to meet the production for the next one month If the stock of raw materials is not

                                                                                        enough to meet the production level then it places an order for the raw materials that too one

                                                                                        month in advance so that the production will not be affected even in case of any

                                                                                        uncertainties

                                                                                        Order Execution System

                                                                                        The company receives the purchase order from its customer The purchase order may be in

                                                                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                        orders lies with the Managing Director As and when required Managing Director shall take

                                                                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                        review of contract

                                                                                        The following are the various steps taken by the organization to execute a purchase order

                                                                                        from a customer

                                                                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                        issued to the Managing Director for study

                                                                                        2 Managing Director shall study the technical and commercial requirements with

                                                                                        respect to the following

                                                                                        Technical

                                                                                        a Normalwitness pouring

                                                                                        b Third party inspection

                                                                                        67

                                                                                        c NDT requirements

                                                                                        d Acid Picking requirements

                                                                                        e Previous history of the product available in computer

                                                                                        Commercial

                                                                                        a Rate

                                                                                        b Delivery period

                                                                                        c Mode of Dispatch

                                                                                        d Mode of Payment

                                                                                        e Payment terms

                                                                                        f KSTCST Number of customer

                                                                                        g Dispatch destination address and mode of dispatch

                                                                                        h One copy is sent to customer

                                                                                        i One copy is filled to customer wise along with purchase order

                                                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                        regarding technical delivery and commercial conditions

                                                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                        in computer

                                                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                        accordingly

                                                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                                                        grade and rate and delivery date

                                                                                        7 After the same is cleared by the Managing Director

                                                                                        8 The concerned production department shall have an access to order acceptance from

                                                                                        computer

                                                                                        9 The production department will go for producing the products as per the requirement of the

                                                                                        customer

                                                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                                                        68

                                                                                        Shared value

                                                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                        and the values it will uphold in determining corporate destiny

                                                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                        follows

                                                                                        1 Mission

                                                                                        2 Corporate Objectives

                                                                                        Serve the community around through welfare schemes

                                                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                                                        activities Like providing the necessities for the local schools and giving donations to

                                                                                        charitable institutes

                                                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                                                        of materials with highly committed and socially responsible employees

                                                                                        The company in order to become a global entity with highly committed and socially

                                                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                                                        to handle any complex job To make the employees skilful the company is organizing

                                                                                        training programs regularly The company is taking measures to create social

                                                                                        awareness among its employees

                                                                                        Strive towards making work environment safe and environment friendly

                                                                                        To make the working environment safe for the employees the company has provided

                                                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                                                        sand and using it again for casting purpose

                                                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                        and supply products of high quality to the complete satisfaction of each and every

                                                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                        products There by achieving a sense of satisfaction among its customers The

                                                                                        employees are made to perform the work with due concern to the quality of the

                                                                                        69

                                                                                        products Through its quality products the company wants to achieve leadership in

                                                                                        market as reputed and reliable supplies

                                                                                        Endeavoring to fulfill social responsibilities

                                                                                        The company in order to fulfill its social responsibility has undertaken many

                                                                                        community development projects which include donations to charitable institutions

                                                                                        and providing necessities for local schools etc besides the company has a huge

                                                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                        on the environment

                                                                                        The company is committed to the following

                                                                                        Continual prevention of pollution reduction of waste and consumption of

                                                                                        resources in all its operations

                                                                                        Promote environmental awareness among all employees and ensure their

                                                                                        participation in implementing this environmental policy at their place of work

                                                                                        SWOT ANALYSIS

                                                                                        70

                                                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                        Strength

                                                                                        71

                                                                                        1 Easy and timely availability of raw material

                                                                                        2 The company is having expertise Human resource

                                                                                        3 The company has equipped with latest technology

                                                                                        4 The company has good machines for manufacturing purpose

                                                                                        5 The company protects employees by giving safety equipments

                                                                                        Weakness

                                                                                        1 Lack of education among the workers in the lower cadre

                                                                                        2 They have not given the additional facilities like cab facilities etc

                                                                                        3 The company does not have its own products to sell It should rely heavily on

                                                                                        customer orders

                                                                                        4 Lack of space inside the production department

                                                                                        5 The company more depends on the casual workforce in its production

                                                                                        Opportunities

                                                                                        72

                                                                                        1 The company can expand its business in Europe which is a potential market for

                                                                                        industrial machines

                                                                                        2 By maintaining its quality of products the company can enter different foreign

                                                                                        markets

                                                                                        3 Presence of auto majors in the region especially in south India

                                                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                        quality of goods effectively and more efficiently

                                                                                        Threats

                                                                                        1 Pollution control norms laid by the government are getting stringent

                                                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                        With its cheap products they can kill domestic industries

                                                                                        3 Labour incentive

                                                                                        4 Expensive transportation cost

                                                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                                                        exhausted

                                                                                        FINDING AND CONCLUSION

                                                                                        73

                                                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                        FINDINGS

                                                                                        The organization is not success in both domestic and export market to meet their

                                                                                        demand

                                                                                        The company is not providing proper training to their employees

                                                                                        The company is financially sound

                                                                                        Rising cost of raw materials

                                                                                        Products processing facilities are not enough

                                                                                        They should make more advertisements

                                                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                                                        pureness

                                                                                        CONCLUSION

                                                                                        74

                                                                                        The Cerebra integrated technologies limited having the good working environment The

                                                                                        employees are very happy to work is the Industry And this Industry is having good

                                                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                        strengthen their employees and also to improve the quality of life their employees

                                                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                        round improvement is production sales and profitability

                                                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                                                        prospects of the company continued to be positive And also the industry has delivering

                                                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                        LEARNING EXPERIENCE

                                                                                        75

                                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                        However after implant training I have felt empowered with confidence to understand

                                                                                        different management concepts in a pragmatic manner

                                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                        MBA I also came across real problems faced by organization in technology human

                                                                                        resources etc and the way in which the management tackled those problems

                                                                                        During this implant training I realized that management is a backbone of every organization

                                                                                        and without which every activity of organization will go haywire

                                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                                        helps the management in the process of decision-making

                                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                                        the organization and how we should communicate on different channels and with different

                                                                                        grades of peoples

                                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                        finance department I came to know the importance of finance department and I came to

                                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                                        regulation of the company

                                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                        support and team spirit

                                                                                        76

                                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                                        individual effort in organization In addition importance of human relations was known

                                                                                        which helps the management getting the things done through its employees

                                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                        help in my career It is about the working environment about dealing with the employees

                                                                                        about the attitude required to sustain in an organization and so on

                                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                        continuous guidance to make this project work successful

                                                                                        77

                                                                                        BIBLIOGRAPHY

                                                                                        The companyrsquos Reports are

                                                                                        Quality Assurance Report

                                                                                        Production Report

                                                                                        Finance department Report

                                                                                        Marketing department Report

                                                                                        WEBSITE

                                                                                        wwwcerebracomputerscom

                                                                                        wwwwikipediacom

                                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                                        TEXT BOOKS

                                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                        Edition) Pearson Education

                                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                        Edition) Tata McGraw-Hill

                                                                                        BOOKS

                                                                                        Company Magazines

                                                                                        Hand books Catalogue Journals amp Reports

                                                                                        78

                                                                                        • The future of any Company depends on its ability to-
                                                                                        • Responsibility and Authority
                                                                                        • Managing Director
                                                                                        • Responsibility
                                                                                        • Authority
                                                                                        • Director (Commercial)
                                                                                        • Responsibility
                                                                                        • Authority
                                                                                        • Manager Accounts
                                                                                        • Responsibility
                                                                                        • Authority
                                                                                        • Assistant Manager of Quality Assurance
                                                                                        • Responsibility
                                                                                        • Authority
                                                                                        • Supervisory Moulding
                                                                                        • Responsibility
                                                                                        • Authority
                                                                                        • Supervisor Maintenance
                                                                                        • Responsibility

                                                                                          Absenteeism

                                                                                          An absentee is a person who habitually stays away from the job There are several causes for

                                                                                          absenteeism which are as follows

                                                                                          Maladjustment with the working condition

                                                                                          Industrial fatigue

                                                                                          Alcoholism

                                                                                          Low level of wages

                                                                                          Family problems

                                                                                          Unhealthy working conditions

                                                                                          Unsound personnel policies

                                                                                          The company follows a procedure with respect to absenteeism If the worker is frequently

                                                                                          absent show cause notice is given If the absence is continued by the worker maximum

                                                                                          three-show cause notices are given If the absence is continued then the company will issue a

                                                                                          charge sheet If the absence is further continued the management conducts an in-house

                                                                                          enquiry During the enquiry the management decides as to whether the worker should

                                                                                          continue in his job or not

                                                                                          Performance appraisal

                                                                                          Production head or Works Manager will give the questionnaire to the employees working in

                                                                                          the production department and based on their answers for the questions the ranking will be

                                                                                          given for each worker and depending upon the rank the worker will be put in the certain

                                                                                          position

                                                                                          If any worker scores less marks then he will be made to work hard and achieve the goal

                                                                                          They will tell him his weakness and strengths in the particular field and motivate him to

                                                                                          achieve his goal and rectify his mistakes for achieving the organizational objectives

                                                                                          45

                                                                                          Promotion

                                                                                          In this company the promotion is given based on seniority-cum-merit The management will

                                                                                          also take the following considerations while promoting an employee

                                                                                          Behavior of the worker

                                                                                          Attendance of the worker

                                                                                          Efficiency of the worker

                                                                                          46

                                                                                          Marketing Department

                                                                                          The marketing department performs marketing activity by supplying the products to the

                                                                                          customers within the mentioned time and the product is transferred to the domestic customers

                                                                                          by the road transportation and overseas customers by means of ships

                                                                                          Marketing Channels

                                                                                          Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                          channels chosen intimately affect all other marketing decisions

                                                                                          As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                          channels

                                                                                          The company gets order directly from its customers and it directly delivers the finished

                                                                                          products to its customers as it has producer-customer type of marketing channel

                                                                                          Marketing Strategies

                                                                                          Usually the Company follows the following marketing strategies

                                                                                          Quick delivery

                                                                                          Better quality

                                                                                          Service after sales

                                                                                          47

                                                                                          CUSTOMERS

                                                                                          COMPANY

                                                                                          Marketing Segmentation

                                                                                          Market segmentation means dividing the market into different segments or sectors In this

                                                                                          company market segmentation is made on the basis of components

                                                                                          Packaging

                                                                                          Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                          which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                          are packed in the boxes

                                                                                          Handling of customer complaints

                                                                                          The details of customersrsquo complaints corrective action taken etc shall be

                                                                                          recorded on corrective action report and a copy shall be sent to the customer

                                                                                          Whenever possible customer confirmation is obtained

                                                                                          Managing Director shall forward the same to the Manager-Quality control for the

                                                                                          investigation

                                                                                          Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                          Casual complaints

                                                                                          All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                          preventive action is taken recorded and given to the concerned department for

                                                                                          further action

                                                                                          All casual complaints from the customer are informed accordingly

                                                                                          The managing director shall receive complaints from the customers A complaint

                                                                                          number is allotted and an acknowledgement is sent to customers

                                                                                          Records

                                                                                          The following records shall be maintained by marketing department

                                                                                          1 Enquiries and Quotation

                                                                                          2 Purchase orders from customer and its Amendments

                                                                                          3 Verbal order

                                                                                          4 Order Acceptance

                                                                                          5 Delivery challen cum Invoice

                                                                                          48

                                                                                          Finance Department

                                                                                          Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                          pool of funds These funds come from a variety of sources investors or shareholders

                                                                                          creditors who lend in money and past earnings retained in business Funds provided from

                                                                                          these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                          or service inventory used in production of marketable goods cash and securities used for

                                                                                          transaction and liquidity purposes

                                                                                          The sales of the company are accompanied with sales bills which are generated from

                                                                                          computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                          document is sent through Bank for payment

                                                                                          The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                          date of shipment

                                                                                          The purchase of raw materials component parts and consumables are affected against a credit

                                                                                          period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                          day of the month irrespective of the material receipt date

                                                                                          Department Structure

                                                                                          DIRECTOR COMMERCIAL

                                                                                          FINANCE MANAGER

                                                                                          CASHIER STENO TYPIST

                                                                                          The main functions of Finance Department are as follows

                                                                                          1 Making the payment as salary to the employees

                                                                                          2 Meeting the manufacturing expenses of the organization

                                                                                          3 Preparing financial statement of the organization

                                                                                          4 Maintaining the liquidity position of the company

                                                                                          5 Helping the management in taking financial decision

                                                                                          6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                          7 Making payments to the suppliers

                                                                                          8 Receiving receipts from the customers

                                                                                          49

                                                                                          Accounting Procedure

                                                                                          The company follows cash and credit basis of accounting of its income and expenditures

                                                                                          The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                          and by sale of bye products The major expenditures are power charges manufacturing

                                                                                          expense labour raw materials and consumable spares administrative and selling expense

                                                                                          interest

                                                                                          The following are the books and records maintained by cerebra integrated technologies

                                                                                          Limited

                                                                                          Subsidiary BooksRecords

                                                                                          This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                          effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                          the material by store and counter signed by the quality Assurance Department the necessary

                                                                                          entries are made in the registrar

                                                                                          Customer RegisterBill Register

                                                                                          This register is maintained to keep track of the sales made to each and individual customer

                                                                                          The follows are maintained customer wise and the detail of invoice number and date and

                                                                                          value with cumulative value is maintained in the register This register also helps to make

                                                                                          follow up for payment The entries in the register are made immediately after the invoice is

                                                                                          generated from the computer

                                                                                          The receipt of payment against each customer and invoice is also entered in the register to

                                                                                          enable to know the balance outstanding customer wise

                                                                                          Salary advance register

                                                                                          This register is maintained to know the advance outstanding employee wise Immediately

                                                                                          after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                          of advance through slips the entries are made in this register to know the exact balances of

                                                                                          advance employee wise

                                                                                          50

                                                                                          Customer Rejection Register

                                                                                          This register is maintained to keep track of customer rejection of castings

                                                                                          Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                          the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                          rejection register where in the details of rejection via invoice number grade quantity and

                                                                                          weight value excise duty sales tax and forwarding are made

                                                                                          Books of Accounts

                                                                                          Petty Cash Book

                                                                                          This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                          payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                          the Director and then necessary entries are made in the books through computer

                                                                                          The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                          received from whom amount in words and figures If the payment is made above Rs500-

                                                                                          necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                          Bank book

                                                                                          Since the company has availed cash credit and bill discounting facility from bank two

                                                                                          separate bank books for cash credit and bill discounting are maintained

                                                                                          The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                          draft is maintained in the register The balance of the book should tally with the balance in

                                                                                          the books of accounts maintained in a computer

                                                                                          In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                          the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                          register to arrive at the actual balance against the sanctioned working capital

                                                                                          51

                                                                                          General ledger

                                                                                          This ledger gives the details of transactions effected by the company at any point of time The

                                                                                          receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                          respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                          to know the actual balance of each account The trail balance and receipt and payment are

                                                                                          made at each month end which should necessarily tally The profit and loss account is also

                                                                                          arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                          yearly or yearly

                                                                                          Inventory management

                                                                                          Inventories constitute the most significant part of current assets of a majority of companies

                                                                                          in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                          components that make up the product The various forms in which inventories exist in a

                                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                                          A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                          While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                          no raw material and work in progress inventory

                                                                                          Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                          of inventory control technique which is popularly known as FIFO method In this method

                                                                                          raw material which bought first will be sent to the production department first

                                                                                          Cost of production

                                                                                          The following items determine the cost of production of the product

                                                                                          Price of raw materials

                                                                                          Labour costs

                                                                                          Other production costs

                                                                                          Market condition

                                                                                          52

                                                                                          Mode of Payment

                                                                                          1 Advance Payment

                                                                                          The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                          2 Credit

                                                                                          The firm gives credit facility to its old customers which is secured by the following

                                                                                          - Invoice performance credit

                                                                                          - Letter of credit

                                                                                          53

                                                                                          CERBRA INTEGRATED

                                                                                          TECHNOLOGIES LIMITED

                                                                                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                          54

                                                                                          Particulars 30-9-2010 30-9-2009

                                                                                          INCOME

                                                                                          Sales amp Services 588808535 503398844

                                                                                          Other Income 8458654 1291991

                                                                                          TOTAL 597267189 504690834

                                                                                          EXPENDITURE

                                                                                          Materials 565924569 471247636

                                                                                          Manufacturing amp Administration Expenses 15640011 16247496

                                                                                          Marketing Expenses 249660 127791

                                                                                          Interestamp Financial Charges 248640 382737

                                                                                          Depreciation 1588627 2055635

                                                                                          TOTAL 583651507 490061295

                                                                                          Profit Before Extraordinary Items 13615681 14629539

                                                                                          Profit [loss] Before Taxation 13615681 14629539

                                                                                          Provision for Taxation

                                                                                          MAT 2524347 (1894)

                                                                                          Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                          Sheet

                                                                                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                          55

                                                                                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                          Sources of funds

                                                                                          Share Holderrsquos Funds 159555820 150740820

                                                                                          Share Application Money 29211000 5643501

                                                                                          Reserves amp Surplus 242157224 242157224

                                                                                          Minority interest 334875 ------

                                                                                          Grand Total 431258919 398541545

                                                                                          Application of funds

                                                                                          Fixed Assets

                                                                                          Gross Block 46078186 46259057

                                                                                          Less Depreciation 28342562 26103945

                                                                                          Net Block 17735625 20155113

                                                                                          Deferred Tax Assets 63249 ----

                                                                                          Investment cost 2000 2000

                                                                                          Current Assets Loans amp Advances

                                                                                          Sundry Debtors 318650954 337538013

                                                                                          Cash amp Bank Balance 12439646 9113641

                                                                                          Loans amp Advances 114671053 45651808

                                                                                          445761654 392303462

                                                                                          Less Current Liabilities amp Provisions

                                                                                          Current Liabilities 293343081 290079690

                                                                                          Provisions 2810681 1999

                                                                                          Net Current Assets 149607892 102221773

                                                                                          Profit amp loss Account 263850154 276162659

                                                                                          Grand Total 431258919 398541545

                                                                                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                          late 1970s to help managers address the difficulties of change The model shows that

                                                                                          organizational immune systems and the many interconnected variables involved make change

                                                                                          complex and that an effective change effort must address many of these issues

                                                                                          simultaneously This is often a daunting managerial challenge

                                                                                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                          (subordinate goals) Skill

                                                                                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                          Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                          American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                          studies of several firms have extensively tested it

                                                                                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                          major premise of the model is that many performances related issues are rooted among the 7

                                                                                          factors outlines This study is important from a strategic marketing Organizational

                                                                                          performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                          interconnected aligned and working together in high performing organizations

                                                                                          56

                                                                                          Structure

                                                                                          The organizational structure of the company is based on the functional departments and the

                                                                                          decision taken from top-level management of the company For analyzing and for taking

                                                                                          decision the top management will consult the functional managers performance of various

                                                                                          tasks in departments will be assigned to its functional head

                                                                                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                          associated information that shows who reports to whom and how tasks are both divided up and

                                                                                          integrated

                                                                                          Skill

                                                                                          Usually in a foundry Industry two types of skills are required They are as follows

                                                                                          1 Administrative skills

                                                                                          2 Technical skills

                                                                                          Administrative Skills

                                                                                          Administrative skills are those skills which are very much necessary for office staff It

                                                                                          involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                          is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                          will be given an on-the-job training for about 1 year and also training in each department to

                                                                                          make the candidate familiar with the organization Every month a training program will be

                                                                                          conducted wherein personalities having expertise in various fields give lectures

                                                                                          Technical Skills

                                                                                          Technical skills are those skills which are directly concerned with the production Shop-

                                                                                          floor employees are expected to possess these skills to carry out the production activity

                                                                                          smoothly

                                                                                          In Cerebra integrated technologies limited they give more importance to technical

                                                                                          knowledge than educational qualification

                                                                                          57

                                                                                          Different training programs are conducted to impart technical skills among employees When

                                                                                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                          the company gets its employees trained by external training agencies Guest lectures are

                                                                                          arranged once in a month to help the employees update their knowledge with the industry

                                                                                          level

                                                                                          Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                          employees of various departments and identifies the training needs to be given for employees

                                                                                          and for enhancing the skills of the employees

                                                                                          Style

                                                                                          The company follows a centralized system of decision-making Only the top management

                                                                                          takes the decisions and the suggestions of the lower level employees are taken into

                                                                                          consideration

                                                                                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                          purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                          approach

                                                                                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                          comes to decision making Only the persons who are in higher authority take decisions about

                                                                                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                          management For eg While taking decisions regarding purchase only the MD and Director

                                                                                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                          material and tenders The higher authorities do everything There is no participative

                                                                                          approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                          the companyrsquos administration

                                                                                          58

                                                                                          Strategy

                                                                                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                          followed by systematic action and allocation of resources to achieve corporate goals

                                                                                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                          competition through its quality products with reasonable price To price their products

                                                                                          reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                          waste elimination

                                                                                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                          advance before starting production activity By using the good quality of raw materials the

                                                                                          company can produce quality output without any damages or cracks in the castings Thus

                                                                                          reducing the wastage

                                                                                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                          Ie by carrying out the production activity according to the procedure and under watchful

                                                                                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                          commit any wrongdoing

                                                                                          Staff

                                                                                          Responsibility and Authority

                                                                                          The company has defined responsibilities and authorities in order to facilitate effective

                                                                                          implementation of quality management and these are communicated to relevant persons in

                                                                                          the organization

                                                                                          59

                                                                                          Managing Director

                                                                                          Responsibility

                                                                                          1 Overall control of the company

                                                                                          2 Ultimate responsibility for product quality

                                                                                          3 Responsibility for customer satisfaction

                                                                                          4 Responsibility for marketing

                                                                                          5 New product development and process improvement

                                                                                          6 Growth and profit

                                                                                          Authority

                                                                                          1 Approve quality assurance manual

                                                                                          2 Interact with customers

                                                                                          3 Approve capital goods

                                                                                          4 Release the product whenever there is ambiguity

                                                                                          5 Disposal of non-conforming products

                                                                                          6 Sign cheque

                                                                                          Director (Commercial)

                                                                                          Responsibility

                                                                                          1 Responsible for purchasing and supplier development

                                                                                          2 Financial management including cash flow management

                                                                                          3 Responsible for storersquos management

                                                                                          4 Administration and personnel management

                                                                                          5 Functions of managing director in his absence

                                                                                          Authority

                                                                                          1 Sign the purchase order

                                                                                          2 Sign cheques

                                                                                          3 Prepare the yearly budget and follow up

                                                                                          4 Interact with statutory bodies and maintain records

                                                                                          60

                                                                                          Works Manager

                                                                                          Responsibility

                                                                                          1 Overall responsibility for production planning and control

                                                                                          2 Overall responsibility for pattern equipment and product quality

                                                                                          3 Safety and house-keeping of entire company

                                                                                          4 Upkeep of all equipment

                                                                                          5 Process improvement and productivity

                                                                                          6 Training of production and quality control personnel

                                                                                          7 Upkeep of relevant records

                                                                                          Authority

                                                                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                          reaching customer on time

                                                                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                          Manager Maintenance

                                                                                          Responsibility

                                                                                          1 Monitor and control the activity of the administration office

                                                                                          2 Upkeep of statutory records

                                                                                          3 Make payment to suppliers on due date

                                                                                          4 Housekeeping in respective areas

                                                                                          Authority

                                                                                          1 Prepare and send chequesDDrsquos

                                                                                          61

                                                                                          Manager Accounts

                                                                                          Responsibility

                                                                                          1 Account all the vouchers and bills after acceptance from stores

                                                                                          2 Maintain books of accounts

                                                                                          3 Update all the accounts regularly

                                                                                          4 Prepare financial statement at defined intervals

                                                                                          5 Update the salary advance register

                                                                                          6 Housekeeping in respective areas

                                                                                          Authority

                                                                                          1 Enter accounts data into the computer

                                                                                          2 Raise debitcredit notes

                                                                                          3 Issue stamped receipts for the payment received

                                                                                          Assistant Manager Quality Control

                                                                                          Responsibility

                                                                                          1 NDT inspection

                                                                                          2 Inspection of castings in first second and final stage

                                                                                          3 Upkeep of related records

                                                                                          4 Housekeeping in respective department

                                                                                          Authority

                                                                                          1 Authorized to inspect and release the product for next stages

                                                                                          62

                                                                                          Assistant Manager of Quality Assurance

                                                                                          Responsibility

                                                                                          1 Incoming and in-process inspection

                                                                                          2 Overall responsibility of calibration of EMTE

                                                                                          3 Training of quality assurance personnel

                                                                                          Authority

                                                                                          1 Accept the product at inward good stage

                                                                                          2 Approve the liquid metal before pouring

                                                                                          Chemist

                                                                                          Responsibility

                                                                                          1 Charge calculation

                                                                                          2 Inspection of incoming materials

                                                                                          3 Mechanical testing

                                                                                          4 Housekeeping in the related areas

                                                                                          Authority

                                                                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                          Manager

                                                                                          63

                                                                                          Marketing and Administration Officer

                                                                                          Responsibility

                                                                                          1 Delivery challan cum invoice preparation with its related activities

                                                                                          2 Central excise formalities and related activities

                                                                                          3 Cash handling

                                                                                          4 Upkeep and maintenance of the following records

                                                                                          Authority

                                                                                          1 Purchase stationery

                                                                                          2 Co-ordinate with central excise department on behalf of the company

                                                                                          Supervisory Moulding

                                                                                          Responsibility

                                                                                          1 Allocate the work for the workers based on planning

                                                                                          2 Arrangements for production of moulding core as per planning and documented

                                                                                          procedures

                                                                                          3 Inspection of pattern and core box before and while production

                                                                                          4 Ensure correct mixing of sand as per procedure

                                                                                          5 To maintain a clean and neat working environment

                                                                                          Authority

                                                                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                          Supervisor Maintenance

                                                                                          Responsibility

                                                                                          1 General house-keeping in all area

                                                                                          2 Attending machine break down

                                                                                          3 Arrangement for lining preparation

                                                                                          64

                                                                                          Authority

                                                                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                          consent with the directors

                                                                                          Supervisor Inspection

                                                                                          Responsibility

                                                                                          1 Inspection of castings in all stores

                                                                                          2 Final clearance of castings before dispatch

                                                                                          Authority

                                                                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                          Purchase Officer

                                                                                          Responsibility

                                                                                          1 Local purchase

                                                                                          2 Cash purchase

                                                                                          3 Out station purchase follow up as and when assigned

                                                                                          4 Attending bank work

                                                                                          Authority

                                                                                          1 Authorized to procure material from approved supplier in consent with Director

                                                                                          (commercial)

                                                                                          65

                                                                                          Cashier Steno cum Typist

                                                                                          Responsibility

                                                                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                          2 To prepare letterspayment reminders at defined intervals

                                                                                          3 To maintain petty cash book daily

                                                                                          Authority

                                                                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                          2 Procure postal stamps and revenue stamps for office use

                                                                                          The responsibilities and authorities of Management Representatives include the following

                                                                                          a) Coordinating for the implementation and maintenance of the quality management

                                                                                          system with other head of the departments in the company

                                                                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                          documented procedures detailed procedures and process maps

                                                                                          c) Reporting to management on the performance of the quality management including

                                                                                          needs for improvement through management review meetings

                                                                                          d) Ensuring awareness of customer requirements throughout the organization

                                                                                          System

                                                                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                          quality control systems performance measurement systems order execution systems

                                                                                          Inventory control systems etc

                                                                                          Inventory Control System

                                                                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                          India Inventories are stock of the product a company is manufacturing for sale and

                                                                                          components that make up the product The various forms in which inventories exist in a

                                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                                          66

                                                                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                          no raw material and work in progress inventory

                                                                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                          inventory control technique which is popularly known as FIFO method In this method raw

                                                                                          materials which bought first will be sent to the production department first The inventory

                                                                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                          estimating the production level for the next one-month and then it estimates the raw materials

                                                                                          required to meet the production for the next one month If the stock of raw materials is not

                                                                                          enough to meet the production level then it places an order for the raw materials that too one

                                                                                          month in advance so that the production will not be affected even in case of any

                                                                                          uncertainties

                                                                                          Order Execution System

                                                                                          The company receives the purchase order from its customer The purchase order may be in

                                                                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                          orders lies with the Managing Director As and when required Managing Director shall take

                                                                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                          review of contract

                                                                                          The following are the various steps taken by the organization to execute a purchase order

                                                                                          from a customer

                                                                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                          issued to the Managing Director for study

                                                                                          2 Managing Director shall study the technical and commercial requirements with

                                                                                          respect to the following

                                                                                          Technical

                                                                                          a Normalwitness pouring

                                                                                          b Third party inspection

                                                                                          67

                                                                                          c NDT requirements

                                                                                          d Acid Picking requirements

                                                                                          e Previous history of the product available in computer

                                                                                          Commercial

                                                                                          a Rate

                                                                                          b Delivery period

                                                                                          c Mode of Dispatch

                                                                                          d Mode of Payment

                                                                                          e Payment terms

                                                                                          f KSTCST Number of customer

                                                                                          g Dispatch destination address and mode of dispatch

                                                                                          h One copy is sent to customer

                                                                                          i One copy is filled to customer wise along with purchase order

                                                                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                          regarding technical delivery and commercial conditions

                                                                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                          in computer

                                                                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                          accordingly

                                                                                          6 An order acknowledgement shall necessarily have the following details other than items

                                                                                          grade and rate and delivery date

                                                                                          7 After the same is cleared by the Managing Director

                                                                                          8 The concerned production department shall have an access to order acceptance from

                                                                                          computer

                                                                                          9 The production department will go for producing the products as per the requirement of the

                                                                                          customer

                                                                                          10 The dispatch section will send the products to the customer as per their requirement

                                                                                          68

                                                                                          Shared value

                                                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                          and the values it will uphold in determining corporate destiny

                                                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                          follows

                                                                                          1 Mission

                                                                                          2 Corporate Objectives

                                                                                          Serve the community around through welfare schemes

                                                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                                                          activities Like providing the necessities for the local schools and giving donations to

                                                                                          charitable institutes

                                                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                                                          of materials with highly committed and socially responsible employees

                                                                                          The company in order to become a global entity with highly committed and socially

                                                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                                                          to handle any complex job To make the employees skilful the company is organizing

                                                                                          training programs regularly The company is taking measures to create social

                                                                                          awareness among its employees

                                                                                          Strive towards making work environment safe and environment friendly

                                                                                          To make the working environment safe for the employees the company has provided

                                                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                                                          sand and using it again for casting purpose

                                                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                          and supply products of high quality to the complete satisfaction of each and every

                                                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                          products There by achieving a sense of satisfaction among its customers The

                                                                                          employees are made to perform the work with due concern to the quality of the

                                                                                          69

                                                                                          products Through its quality products the company wants to achieve leadership in

                                                                                          market as reputed and reliable supplies

                                                                                          Endeavoring to fulfill social responsibilities

                                                                                          The company in order to fulfill its social responsibility has undertaken many

                                                                                          community development projects which include donations to charitable institutions

                                                                                          and providing necessities for local schools etc besides the company has a huge

                                                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                          on the environment

                                                                                          The company is committed to the following

                                                                                          Continual prevention of pollution reduction of waste and consumption of

                                                                                          resources in all its operations

                                                                                          Promote environmental awareness among all employees and ensure their

                                                                                          participation in implementing this environmental policy at their place of work

                                                                                          SWOT ANALYSIS

                                                                                          70

                                                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                          Strength

                                                                                          71

                                                                                          1 Easy and timely availability of raw material

                                                                                          2 The company is having expertise Human resource

                                                                                          3 The company has equipped with latest technology

                                                                                          4 The company has good machines for manufacturing purpose

                                                                                          5 The company protects employees by giving safety equipments

                                                                                          Weakness

                                                                                          1 Lack of education among the workers in the lower cadre

                                                                                          2 They have not given the additional facilities like cab facilities etc

                                                                                          3 The company does not have its own products to sell It should rely heavily on

                                                                                          customer orders

                                                                                          4 Lack of space inside the production department

                                                                                          5 The company more depends on the casual workforce in its production

                                                                                          Opportunities

                                                                                          72

                                                                                          1 The company can expand its business in Europe which is a potential market for

                                                                                          industrial machines

                                                                                          2 By maintaining its quality of products the company can enter different foreign

                                                                                          markets

                                                                                          3 Presence of auto majors in the region especially in south India

                                                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                          quality of goods effectively and more efficiently

                                                                                          Threats

                                                                                          1 Pollution control norms laid by the government are getting stringent

                                                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                          With its cheap products they can kill domestic industries

                                                                                          3 Labour incentive

                                                                                          4 Expensive transportation cost

                                                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                                                          exhausted

                                                                                          FINDING AND CONCLUSION

                                                                                          73

                                                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                          FINDINGS

                                                                                          The organization is not success in both domestic and export market to meet their

                                                                                          demand

                                                                                          The company is not providing proper training to their employees

                                                                                          The company is financially sound

                                                                                          Rising cost of raw materials

                                                                                          Products processing facilities are not enough

                                                                                          They should make more advertisements

                                                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                                                          pureness

                                                                                          CONCLUSION

                                                                                          74

                                                                                          The Cerebra integrated technologies limited having the good working environment The

                                                                                          employees are very happy to work is the Industry And this Industry is having good

                                                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                          strengthen their employees and also to improve the quality of life their employees

                                                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                          round improvement is production sales and profitability

                                                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                                                          prospects of the company continued to be positive And also the industry has delivering

                                                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                          LEARNING EXPERIENCE

                                                                                          75

                                                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                          However after implant training I have felt empowered with confidence to understand

                                                                                          different management concepts in a pragmatic manner

                                                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                          MBA I also came across real problems faced by organization in technology human

                                                                                          resources etc and the way in which the management tackled those problems

                                                                                          During this implant training I realized that management is a backbone of every organization

                                                                                          and without which every activity of organization will go haywire

                                                                                          I came to know the importance of Management Information System [MIS] in the

                                                                                          organization and how it assists the management in every aspect of its business and how it

                                                                                          helps the management in the process of decision-making

                                                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                                                          the organization and how we should communicate on different channels and with different

                                                                                          grades of peoples

                                                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                          finance department I came to know the importance of finance department and I came to

                                                                                          know the different tools they use to have a control over the liquidity position of the company

                                                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                          staffing directing controlling and decision-making I came to know about the rules

                                                                                          regulation policies and procedures of the company and to what extent employees are

                                                                                          following the rules and regulation laid down by the management I came to know about the

                                                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                                                          regulation of the company

                                                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                          support and team spirit

                                                                                          76

                                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                                          individual effort in organization In addition importance of human relations was known

                                                                                          which helps the management getting the things done through its employees

                                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                          help in my career It is about the working environment about dealing with the employees

                                                                                          about the attitude required to sustain in an organization and so on

                                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                          continuous guidance to make this project work successful

                                                                                          77

                                                                                          BIBLIOGRAPHY

                                                                                          The companyrsquos Reports are

                                                                                          Quality Assurance Report

                                                                                          Production Report

                                                                                          Finance department Report

                                                                                          Marketing department Report

                                                                                          WEBSITE

                                                                                          wwwcerebracomputerscom

                                                                                          wwwwikipediacom

                                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                                          TEXT BOOKS

                                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                          Edition) Pearson Education

                                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                          Edition) Tata McGraw-Hill

                                                                                          BOOKS

                                                                                          Company Magazines

                                                                                          Hand books Catalogue Journals amp Reports

                                                                                          78

                                                                                          • The future of any Company depends on its ability to-
                                                                                          • Responsibility and Authority
                                                                                          • Managing Director
                                                                                          • Responsibility
                                                                                          • Authority
                                                                                          • Director (Commercial)
                                                                                          • Responsibility
                                                                                          • Authority
                                                                                          • Manager Accounts
                                                                                          • Responsibility
                                                                                          • Authority
                                                                                          • Assistant Manager of Quality Assurance
                                                                                          • Responsibility
                                                                                          • Authority
                                                                                          • Supervisory Moulding
                                                                                          • Responsibility
                                                                                          • Authority
                                                                                          • Supervisor Maintenance
                                                                                          • Responsibility

                                                                                            Promotion

                                                                                            In this company the promotion is given based on seniority-cum-merit The management will

                                                                                            also take the following considerations while promoting an employee

                                                                                            Behavior of the worker

                                                                                            Attendance of the worker

                                                                                            Efficiency of the worker

                                                                                            46

                                                                                            Marketing Department

                                                                                            The marketing department performs marketing activity by supplying the products to the

                                                                                            customers within the mentioned time and the product is transferred to the domestic customers

                                                                                            by the road transportation and overseas customers by means of ships

                                                                                            Marketing Channels

                                                                                            Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                            channels chosen intimately affect all other marketing decisions

                                                                                            As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                            channels

                                                                                            The company gets order directly from its customers and it directly delivers the finished

                                                                                            products to its customers as it has producer-customer type of marketing channel

                                                                                            Marketing Strategies

                                                                                            Usually the Company follows the following marketing strategies

                                                                                            Quick delivery

                                                                                            Better quality

                                                                                            Service after sales

                                                                                            47

                                                                                            CUSTOMERS

                                                                                            COMPANY

                                                                                            Marketing Segmentation

                                                                                            Market segmentation means dividing the market into different segments or sectors In this

                                                                                            company market segmentation is made on the basis of components

                                                                                            Packaging

                                                                                            Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                            which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                            are packed in the boxes

                                                                                            Handling of customer complaints

                                                                                            The details of customersrsquo complaints corrective action taken etc shall be

                                                                                            recorded on corrective action report and a copy shall be sent to the customer

                                                                                            Whenever possible customer confirmation is obtained

                                                                                            Managing Director shall forward the same to the Manager-Quality control for the

                                                                                            investigation

                                                                                            Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                            Casual complaints

                                                                                            All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                            preventive action is taken recorded and given to the concerned department for

                                                                                            further action

                                                                                            All casual complaints from the customer are informed accordingly

                                                                                            The managing director shall receive complaints from the customers A complaint

                                                                                            number is allotted and an acknowledgement is sent to customers

                                                                                            Records

                                                                                            The following records shall be maintained by marketing department

                                                                                            1 Enquiries and Quotation

                                                                                            2 Purchase orders from customer and its Amendments

                                                                                            3 Verbal order

                                                                                            4 Order Acceptance

                                                                                            5 Delivery challen cum Invoice

                                                                                            48

                                                                                            Finance Department

                                                                                            Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                            pool of funds These funds come from a variety of sources investors or shareholders

                                                                                            creditors who lend in money and past earnings retained in business Funds provided from

                                                                                            these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                            or service inventory used in production of marketable goods cash and securities used for

                                                                                            transaction and liquidity purposes

                                                                                            The sales of the company are accompanied with sales bills which are generated from

                                                                                            computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                            document is sent through Bank for payment

                                                                                            The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                            date of shipment

                                                                                            The purchase of raw materials component parts and consumables are affected against a credit

                                                                                            period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                            day of the month irrespective of the material receipt date

                                                                                            Department Structure

                                                                                            DIRECTOR COMMERCIAL

                                                                                            FINANCE MANAGER

                                                                                            CASHIER STENO TYPIST

                                                                                            The main functions of Finance Department are as follows

                                                                                            1 Making the payment as salary to the employees

                                                                                            2 Meeting the manufacturing expenses of the organization

                                                                                            3 Preparing financial statement of the organization

                                                                                            4 Maintaining the liquidity position of the company

                                                                                            5 Helping the management in taking financial decision

                                                                                            6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                            7 Making payments to the suppliers

                                                                                            8 Receiving receipts from the customers

                                                                                            49

                                                                                            Accounting Procedure

                                                                                            The company follows cash and credit basis of accounting of its income and expenditures

                                                                                            The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                            and by sale of bye products The major expenditures are power charges manufacturing

                                                                                            expense labour raw materials and consumable spares administrative and selling expense

                                                                                            interest

                                                                                            The following are the books and records maintained by cerebra integrated technologies

                                                                                            Limited

                                                                                            Subsidiary BooksRecords

                                                                                            This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                            effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                            the material by store and counter signed by the quality Assurance Department the necessary

                                                                                            entries are made in the registrar

                                                                                            Customer RegisterBill Register

                                                                                            This register is maintained to keep track of the sales made to each and individual customer

                                                                                            The follows are maintained customer wise and the detail of invoice number and date and

                                                                                            value with cumulative value is maintained in the register This register also helps to make

                                                                                            follow up for payment The entries in the register are made immediately after the invoice is

                                                                                            generated from the computer

                                                                                            The receipt of payment against each customer and invoice is also entered in the register to

                                                                                            enable to know the balance outstanding customer wise

                                                                                            Salary advance register

                                                                                            This register is maintained to know the advance outstanding employee wise Immediately

                                                                                            after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                            of advance through slips the entries are made in this register to know the exact balances of

                                                                                            advance employee wise

                                                                                            50

                                                                                            Customer Rejection Register

                                                                                            This register is maintained to keep track of customer rejection of castings

                                                                                            Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                            the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                            rejection register where in the details of rejection via invoice number grade quantity and

                                                                                            weight value excise duty sales tax and forwarding are made

                                                                                            Books of Accounts

                                                                                            Petty Cash Book

                                                                                            This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                            payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                            the Director and then necessary entries are made in the books through computer

                                                                                            The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                            received from whom amount in words and figures If the payment is made above Rs500-

                                                                                            necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                            Bank book

                                                                                            Since the company has availed cash credit and bill discounting facility from bank two

                                                                                            separate bank books for cash credit and bill discounting are maintained

                                                                                            The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                            draft is maintained in the register The balance of the book should tally with the balance in

                                                                                            the books of accounts maintained in a computer

                                                                                            In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                            the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                            register to arrive at the actual balance against the sanctioned working capital

                                                                                            51

                                                                                            General ledger

                                                                                            This ledger gives the details of transactions effected by the company at any point of time The

                                                                                            receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                            respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                            to know the actual balance of each account The trail balance and receipt and payment are

                                                                                            made at each month end which should necessarily tally The profit and loss account is also

                                                                                            arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                            yearly or yearly

                                                                                            Inventory management

                                                                                            Inventories constitute the most significant part of current assets of a majority of companies

                                                                                            in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                            components that make up the product The various forms in which inventories exist in a

                                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                                            A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                            While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                            no raw material and work in progress inventory

                                                                                            Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                            of inventory control technique which is popularly known as FIFO method In this method

                                                                                            raw material which bought first will be sent to the production department first

                                                                                            Cost of production

                                                                                            The following items determine the cost of production of the product

                                                                                            Price of raw materials

                                                                                            Labour costs

                                                                                            Other production costs

                                                                                            Market condition

                                                                                            52

                                                                                            Mode of Payment

                                                                                            1 Advance Payment

                                                                                            The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                            2 Credit

                                                                                            The firm gives credit facility to its old customers which is secured by the following

                                                                                            - Invoice performance credit

                                                                                            - Letter of credit

                                                                                            53

                                                                                            CERBRA INTEGRATED

                                                                                            TECHNOLOGIES LIMITED

                                                                                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                            54

                                                                                            Particulars 30-9-2010 30-9-2009

                                                                                            INCOME

                                                                                            Sales amp Services 588808535 503398844

                                                                                            Other Income 8458654 1291991

                                                                                            TOTAL 597267189 504690834

                                                                                            EXPENDITURE

                                                                                            Materials 565924569 471247636

                                                                                            Manufacturing amp Administration Expenses 15640011 16247496

                                                                                            Marketing Expenses 249660 127791

                                                                                            Interestamp Financial Charges 248640 382737

                                                                                            Depreciation 1588627 2055635

                                                                                            TOTAL 583651507 490061295

                                                                                            Profit Before Extraordinary Items 13615681 14629539

                                                                                            Profit [loss] Before Taxation 13615681 14629539

                                                                                            Provision for Taxation

                                                                                            MAT 2524347 (1894)

                                                                                            Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                            Sheet

                                                                                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                            55

                                                                                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                            Sources of funds

                                                                                            Share Holderrsquos Funds 159555820 150740820

                                                                                            Share Application Money 29211000 5643501

                                                                                            Reserves amp Surplus 242157224 242157224

                                                                                            Minority interest 334875 ------

                                                                                            Grand Total 431258919 398541545

                                                                                            Application of funds

                                                                                            Fixed Assets

                                                                                            Gross Block 46078186 46259057

                                                                                            Less Depreciation 28342562 26103945

                                                                                            Net Block 17735625 20155113

                                                                                            Deferred Tax Assets 63249 ----

                                                                                            Investment cost 2000 2000

                                                                                            Current Assets Loans amp Advances

                                                                                            Sundry Debtors 318650954 337538013

                                                                                            Cash amp Bank Balance 12439646 9113641

                                                                                            Loans amp Advances 114671053 45651808

                                                                                            445761654 392303462

                                                                                            Less Current Liabilities amp Provisions

                                                                                            Current Liabilities 293343081 290079690

                                                                                            Provisions 2810681 1999

                                                                                            Net Current Assets 149607892 102221773

                                                                                            Profit amp loss Account 263850154 276162659

                                                                                            Grand Total 431258919 398541545

                                                                                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                            late 1970s to help managers address the difficulties of change The model shows that

                                                                                            organizational immune systems and the many interconnected variables involved make change

                                                                                            complex and that an effective change effort must address many of these issues

                                                                                            simultaneously This is often a daunting managerial challenge

                                                                                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                            (subordinate goals) Skill

                                                                                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                            Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                            American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                            studies of several firms have extensively tested it

                                                                                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                            major premise of the model is that many performances related issues are rooted among the 7

                                                                                            factors outlines This study is important from a strategic marketing Organizational

                                                                                            performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                            interconnected aligned and working together in high performing organizations

                                                                                            56

                                                                                            Structure

                                                                                            The organizational structure of the company is based on the functional departments and the

                                                                                            decision taken from top-level management of the company For analyzing and for taking

                                                                                            decision the top management will consult the functional managers performance of various

                                                                                            tasks in departments will be assigned to its functional head

                                                                                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                            associated information that shows who reports to whom and how tasks are both divided up and

                                                                                            integrated

                                                                                            Skill

                                                                                            Usually in a foundry Industry two types of skills are required They are as follows

                                                                                            1 Administrative skills

                                                                                            2 Technical skills

                                                                                            Administrative Skills

                                                                                            Administrative skills are those skills which are very much necessary for office staff It

                                                                                            involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                            is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                            will be given an on-the-job training for about 1 year and also training in each department to

                                                                                            make the candidate familiar with the organization Every month a training program will be

                                                                                            conducted wherein personalities having expertise in various fields give lectures

                                                                                            Technical Skills

                                                                                            Technical skills are those skills which are directly concerned with the production Shop-

                                                                                            floor employees are expected to possess these skills to carry out the production activity

                                                                                            smoothly

                                                                                            In Cerebra integrated technologies limited they give more importance to technical

                                                                                            knowledge than educational qualification

                                                                                            57

                                                                                            Different training programs are conducted to impart technical skills among employees When

                                                                                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                            the company gets its employees trained by external training agencies Guest lectures are

                                                                                            arranged once in a month to help the employees update their knowledge with the industry

                                                                                            level

                                                                                            Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                            employees of various departments and identifies the training needs to be given for employees

                                                                                            and for enhancing the skills of the employees

                                                                                            Style

                                                                                            The company follows a centralized system of decision-making Only the top management

                                                                                            takes the decisions and the suggestions of the lower level employees are taken into

                                                                                            consideration

                                                                                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                            purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                            approach

                                                                                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                            comes to decision making Only the persons who are in higher authority take decisions about

                                                                                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                            management For eg While taking decisions regarding purchase only the MD and Director

                                                                                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                            material and tenders The higher authorities do everything There is no participative

                                                                                            approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                            the companyrsquos administration

                                                                                            58

                                                                                            Strategy

                                                                                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                            followed by systematic action and allocation of resources to achieve corporate goals

                                                                                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                            competition through its quality products with reasonable price To price their products

                                                                                            reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                            waste elimination

                                                                                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                            advance before starting production activity By using the good quality of raw materials the

                                                                                            company can produce quality output without any damages or cracks in the castings Thus

                                                                                            reducing the wastage

                                                                                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                            Ie by carrying out the production activity according to the procedure and under watchful

                                                                                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                            commit any wrongdoing

                                                                                            Staff

                                                                                            Responsibility and Authority

                                                                                            The company has defined responsibilities and authorities in order to facilitate effective

                                                                                            implementation of quality management and these are communicated to relevant persons in

                                                                                            the organization

                                                                                            59

                                                                                            Managing Director

                                                                                            Responsibility

                                                                                            1 Overall control of the company

                                                                                            2 Ultimate responsibility for product quality

                                                                                            3 Responsibility for customer satisfaction

                                                                                            4 Responsibility for marketing

                                                                                            5 New product development and process improvement

                                                                                            6 Growth and profit

                                                                                            Authority

                                                                                            1 Approve quality assurance manual

                                                                                            2 Interact with customers

                                                                                            3 Approve capital goods

                                                                                            4 Release the product whenever there is ambiguity

                                                                                            5 Disposal of non-conforming products

                                                                                            6 Sign cheque

                                                                                            Director (Commercial)

                                                                                            Responsibility

                                                                                            1 Responsible for purchasing and supplier development

                                                                                            2 Financial management including cash flow management

                                                                                            3 Responsible for storersquos management

                                                                                            4 Administration and personnel management

                                                                                            5 Functions of managing director in his absence

                                                                                            Authority

                                                                                            1 Sign the purchase order

                                                                                            2 Sign cheques

                                                                                            3 Prepare the yearly budget and follow up

                                                                                            4 Interact with statutory bodies and maintain records

                                                                                            60

                                                                                            Works Manager

                                                                                            Responsibility

                                                                                            1 Overall responsibility for production planning and control

                                                                                            2 Overall responsibility for pattern equipment and product quality

                                                                                            3 Safety and house-keeping of entire company

                                                                                            4 Upkeep of all equipment

                                                                                            5 Process improvement and productivity

                                                                                            6 Training of production and quality control personnel

                                                                                            7 Upkeep of relevant records

                                                                                            Authority

                                                                                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                            reaching customer on time

                                                                                            2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                            Manager Maintenance

                                                                                            Responsibility

                                                                                            1 Monitor and control the activity of the administration office

                                                                                            2 Upkeep of statutory records

                                                                                            3 Make payment to suppliers on due date

                                                                                            4 Housekeeping in respective areas

                                                                                            Authority

                                                                                            1 Prepare and send chequesDDrsquos

                                                                                            61

                                                                                            Manager Accounts

                                                                                            Responsibility

                                                                                            1 Account all the vouchers and bills after acceptance from stores

                                                                                            2 Maintain books of accounts

                                                                                            3 Update all the accounts regularly

                                                                                            4 Prepare financial statement at defined intervals

                                                                                            5 Update the salary advance register

                                                                                            6 Housekeeping in respective areas

                                                                                            Authority

                                                                                            1 Enter accounts data into the computer

                                                                                            2 Raise debitcredit notes

                                                                                            3 Issue stamped receipts for the payment received

                                                                                            Assistant Manager Quality Control

                                                                                            Responsibility

                                                                                            1 NDT inspection

                                                                                            2 Inspection of castings in first second and final stage

                                                                                            3 Upkeep of related records

                                                                                            4 Housekeeping in respective department

                                                                                            Authority

                                                                                            1 Authorized to inspect and release the product for next stages

                                                                                            62

                                                                                            Assistant Manager of Quality Assurance

                                                                                            Responsibility

                                                                                            1 Incoming and in-process inspection

                                                                                            2 Overall responsibility of calibration of EMTE

                                                                                            3 Training of quality assurance personnel

                                                                                            Authority

                                                                                            1 Accept the product at inward good stage

                                                                                            2 Approve the liquid metal before pouring

                                                                                            Chemist

                                                                                            Responsibility

                                                                                            1 Charge calculation

                                                                                            2 Inspection of incoming materials

                                                                                            3 Mechanical testing

                                                                                            4 Housekeeping in the related areas

                                                                                            Authority

                                                                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                            Manager

                                                                                            63

                                                                                            Marketing and Administration Officer

                                                                                            Responsibility

                                                                                            1 Delivery challan cum invoice preparation with its related activities

                                                                                            2 Central excise formalities and related activities

                                                                                            3 Cash handling

                                                                                            4 Upkeep and maintenance of the following records

                                                                                            Authority

                                                                                            1 Purchase stationery

                                                                                            2 Co-ordinate with central excise department on behalf of the company

                                                                                            Supervisory Moulding

                                                                                            Responsibility

                                                                                            1 Allocate the work for the workers based on planning

                                                                                            2 Arrangements for production of moulding core as per planning and documented

                                                                                            procedures

                                                                                            3 Inspection of pattern and core box before and while production

                                                                                            4 Ensure correct mixing of sand as per procedure

                                                                                            5 To maintain a clean and neat working environment

                                                                                            Authority

                                                                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                            Supervisor Maintenance

                                                                                            Responsibility

                                                                                            1 General house-keeping in all area

                                                                                            2 Attending machine break down

                                                                                            3 Arrangement for lining preparation

                                                                                            64

                                                                                            Authority

                                                                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                            consent with the directors

                                                                                            Supervisor Inspection

                                                                                            Responsibility

                                                                                            1 Inspection of castings in all stores

                                                                                            2 Final clearance of castings before dispatch

                                                                                            Authority

                                                                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                            Purchase Officer

                                                                                            Responsibility

                                                                                            1 Local purchase

                                                                                            2 Cash purchase

                                                                                            3 Out station purchase follow up as and when assigned

                                                                                            4 Attending bank work

                                                                                            Authority

                                                                                            1 Authorized to procure material from approved supplier in consent with Director

                                                                                            (commercial)

                                                                                            65

                                                                                            Cashier Steno cum Typist

                                                                                            Responsibility

                                                                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                            2 To prepare letterspayment reminders at defined intervals

                                                                                            3 To maintain petty cash book daily

                                                                                            Authority

                                                                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                            2 Procure postal stamps and revenue stamps for office use

                                                                                            The responsibilities and authorities of Management Representatives include the following

                                                                                            a) Coordinating for the implementation and maintenance of the quality management

                                                                                            system with other head of the departments in the company

                                                                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                            documented procedures detailed procedures and process maps

                                                                                            c) Reporting to management on the performance of the quality management including

                                                                                            needs for improvement through management review meetings

                                                                                            d) Ensuring awareness of customer requirements throughout the organization

                                                                                            System

                                                                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                            quality control systems performance measurement systems order execution systems

                                                                                            Inventory control systems etc

                                                                                            Inventory Control System

                                                                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                            India Inventories are stock of the product a company is manufacturing for sale and

                                                                                            components that make up the product The various forms in which inventories exist in a

                                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                                            66

                                                                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                            no raw material and work in progress inventory

                                                                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                            inventory control technique which is popularly known as FIFO method In this method raw

                                                                                            materials which bought first will be sent to the production department first The inventory

                                                                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                            estimating the production level for the next one-month and then it estimates the raw materials

                                                                                            required to meet the production for the next one month If the stock of raw materials is not

                                                                                            enough to meet the production level then it places an order for the raw materials that too one

                                                                                            month in advance so that the production will not be affected even in case of any

                                                                                            uncertainties

                                                                                            Order Execution System

                                                                                            The company receives the purchase order from its customer The purchase order may be in

                                                                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                            orders lies with the Managing Director As and when required Managing Director shall take

                                                                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                            review of contract

                                                                                            The following are the various steps taken by the organization to execute a purchase order

                                                                                            from a customer

                                                                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                            issued to the Managing Director for study

                                                                                            2 Managing Director shall study the technical and commercial requirements with

                                                                                            respect to the following

                                                                                            Technical

                                                                                            a Normalwitness pouring

                                                                                            b Third party inspection

                                                                                            67

                                                                                            c NDT requirements

                                                                                            d Acid Picking requirements

                                                                                            e Previous history of the product available in computer

                                                                                            Commercial

                                                                                            a Rate

                                                                                            b Delivery period

                                                                                            c Mode of Dispatch

                                                                                            d Mode of Payment

                                                                                            e Payment terms

                                                                                            f KSTCST Number of customer

                                                                                            g Dispatch destination address and mode of dispatch

                                                                                            h One copy is sent to customer

                                                                                            i One copy is filled to customer wise along with purchase order

                                                                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                            regarding technical delivery and commercial conditions

                                                                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                            in computer

                                                                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                            accordingly

                                                                                            6 An order acknowledgement shall necessarily have the following details other than items

                                                                                            grade and rate and delivery date

                                                                                            7 After the same is cleared by the Managing Director

                                                                                            8 The concerned production department shall have an access to order acceptance from

                                                                                            computer

                                                                                            9 The production department will go for producing the products as per the requirement of the

                                                                                            customer

                                                                                            10 The dispatch section will send the products to the customer as per their requirement

                                                                                            68

                                                                                            Shared value

                                                                                            Shared values include the core values which are the essential guiding principles doctrines

                                                                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                            and the values it will uphold in determining corporate destiny

                                                                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                            follows

                                                                                            1 Mission

                                                                                            2 Corporate Objectives

                                                                                            Serve the community around through welfare schemes

                                                                                            In order to fulfill this shared value the Company is involving itself in many charity

                                                                                            activities Like providing the necessities for the local schools and giving donations to

                                                                                            charitable institutes

                                                                                            To become a Global entity for the supply of finished Cast components in wide range

                                                                                            of materials with highly committed and socially responsible employees

                                                                                            The company in order to become a global entity with highly committed and socially

                                                                                            responsible employees is putting all its efforts to make its employees skilled enough

                                                                                            to handle any complex job To make the employees skilful the company is organizing

                                                                                            training programs regularly The company is taking measures to create social

                                                                                            awareness among its employees

                                                                                            Strive towards making work environment safe and environment friendly

                                                                                            To make the working environment safe for the employees the company has provided

                                                                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                            is also taking measures to minimize the harm to the environment by recycling the

                                                                                            sand and using it again for casting purpose

                                                                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                            and supply products of high quality to the complete satisfaction of each and every

                                                                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                            products There by achieving a sense of satisfaction among its customers The

                                                                                            employees are made to perform the work with due concern to the quality of the

                                                                                            69

                                                                                            products Through its quality products the company wants to achieve leadership in

                                                                                            market as reputed and reliable supplies

                                                                                            Endeavoring to fulfill social responsibilities

                                                                                            The company in order to fulfill its social responsibility has undertaken many

                                                                                            community development projects which include donations to charitable institutions

                                                                                            and providing necessities for local schools etc besides the company has a huge

                                                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                            on the environment

                                                                                            The company is committed to the following

                                                                                            Continual prevention of pollution reduction of waste and consumption of

                                                                                            resources in all its operations

                                                                                            Promote environmental awareness among all employees and ensure their

                                                                                            participation in implementing this environmental policy at their place of work

                                                                                            SWOT ANALYSIS

                                                                                            70

                                                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                            Strength

                                                                                            71

                                                                                            1 Easy and timely availability of raw material

                                                                                            2 The company is having expertise Human resource

                                                                                            3 The company has equipped with latest technology

                                                                                            4 The company has good machines for manufacturing purpose

                                                                                            5 The company protects employees by giving safety equipments

                                                                                            Weakness

                                                                                            1 Lack of education among the workers in the lower cadre

                                                                                            2 They have not given the additional facilities like cab facilities etc

                                                                                            3 The company does not have its own products to sell It should rely heavily on

                                                                                            customer orders

                                                                                            4 Lack of space inside the production department

                                                                                            5 The company more depends on the casual workforce in its production

                                                                                            Opportunities

                                                                                            72

                                                                                            1 The company can expand its business in Europe which is a potential market for

                                                                                            industrial machines

                                                                                            2 By maintaining its quality of products the company can enter different foreign

                                                                                            markets

                                                                                            3 Presence of auto majors in the region especially in south India

                                                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                            quality of goods effectively and more efficiently

                                                                                            Threats

                                                                                            1 Pollution control norms laid by the government are getting stringent

                                                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                            With its cheap products they can kill domestic industries

                                                                                            3 Labour incentive

                                                                                            4 Expensive transportation cost

                                                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                                                            exhausted

                                                                                            FINDING AND CONCLUSION

                                                                                            73

                                                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                            FINDINGS

                                                                                            The organization is not success in both domestic and export market to meet their

                                                                                            demand

                                                                                            The company is not providing proper training to their employees

                                                                                            The company is financially sound

                                                                                            Rising cost of raw materials

                                                                                            Products processing facilities are not enough

                                                                                            They should make more advertisements

                                                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                                                            pureness

                                                                                            CONCLUSION

                                                                                            74

                                                                                            The Cerebra integrated technologies limited having the good working environment The

                                                                                            employees are very happy to work is the Industry And this Industry is having good

                                                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                            strengthen their employees and also to improve the quality of life their employees

                                                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                            round improvement is production sales and profitability

                                                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                                                            prospects of the company continued to be positive And also the industry has delivering

                                                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                            LEARNING EXPERIENCE

                                                                                            75

                                                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                            However after implant training I have felt empowered with confidence to understand

                                                                                            different management concepts in a pragmatic manner

                                                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                            MBA I also came across real problems faced by organization in technology human

                                                                                            resources etc and the way in which the management tackled those problems

                                                                                            During this implant training I realized that management is a backbone of every organization

                                                                                            and without which every activity of organization will go haywire

                                                                                            I came to know the importance of Management Information System [MIS] in the

                                                                                            organization and how it assists the management in every aspect of its business and how it

                                                                                            helps the management in the process of decision-making

                                                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                                                            the organization and how we should communicate on different channels and with different

                                                                                            grades of peoples

                                                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                            finance department I came to know the importance of finance department and I came to

                                                                                            know the different tools they use to have a control over the liquidity position of the company

                                                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                            staffing directing controlling and decision-making I came to know about the rules

                                                                                            regulation policies and procedures of the company and to what extent employees are

                                                                                            following the rules and regulation laid down by the management I came to know about the

                                                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                                                            regulation of the company

                                                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                            support and team spirit

                                                                                            76

                                                                                            In training also helped me in knowing the importance of group effort when compared to

                                                                                            individual effort in organization In addition importance of human relations was known

                                                                                            which helps the management getting the things done through its employees

                                                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                            help in my career It is about the working environment about dealing with the employees

                                                                                            about the attitude required to sustain in an organization and so on

                                                                                            In total I am very much benefited with this implant training Once again I thank the

                                                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                            continuous guidance to make this project work successful

                                                                                            77

                                                                                            BIBLIOGRAPHY

                                                                                            The companyrsquos Reports are

                                                                                            Quality Assurance Report

                                                                                            Production Report

                                                                                            Finance department Report

                                                                                            Marketing department Report

                                                                                            WEBSITE

                                                                                            wwwcerebracomputerscom

                                                                                            wwwwikipediacom

                                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                                            TEXT BOOKS

                                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                            Edition) Pearson Education

                                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                            Edition) Tata McGraw-Hill

                                                                                            BOOKS

                                                                                            Company Magazines

                                                                                            Hand books Catalogue Journals amp Reports

                                                                                            78

                                                                                            • The future of any Company depends on its ability to-
                                                                                            • Responsibility and Authority
                                                                                            • Managing Director
                                                                                            • Responsibility
                                                                                            • Authority
                                                                                            • Director (Commercial)
                                                                                            • Responsibility
                                                                                            • Authority
                                                                                            • Manager Accounts
                                                                                            • Responsibility
                                                                                            • Authority
                                                                                            • Assistant Manager of Quality Assurance
                                                                                            • Responsibility
                                                                                            • Authority
                                                                                            • Supervisory Moulding
                                                                                            • Responsibility
                                                                                            • Authority
                                                                                            • Supervisor Maintenance
                                                                                            • Responsibility

                                                                                              Marketing Department

                                                                                              The marketing department performs marketing activity by supplying the products to the

                                                                                              customers within the mentioned time and the product is transferred to the domestic customers

                                                                                              by the road transportation and overseas customers by means of ships

                                                                                              Marketing Channels

                                                                                              Marketing channel decisions are among the most critical decisions facing marketing The

                                                                                              channels chosen intimately affect all other marketing decisions

                                                                                              As the company is a manufacturing concern it undertakes the following type of marketing

                                                                                              channels

                                                                                              The company gets order directly from its customers and it directly delivers the finished

                                                                                              products to its customers as it has producer-customer type of marketing channel

                                                                                              Marketing Strategies

                                                                                              Usually the Company follows the following marketing strategies

                                                                                              Quick delivery

                                                                                              Better quality

                                                                                              Service after sales

                                                                                              47

                                                                                              CUSTOMERS

                                                                                              COMPANY

                                                                                              Marketing Segmentation

                                                                                              Market segmentation means dividing the market into different segments or sectors In this

                                                                                              company market segmentation is made on the basis of components

                                                                                              Packaging

                                                                                              Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                              which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                              are packed in the boxes

                                                                                              Handling of customer complaints

                                                                                              The details of customersrsquo complaints corrective action taken etc shall be

                                                                                              recorded on corrective action report and a copy shall be sent to the customer

                                                                                              Whenever possible customer confirmation is obtained

                                                                                              Managing Director shall forward the same to the Manager-Quality control for the

                                                                                              investigation

                                                                                              Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                              Casual complaints

                                                                                              All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                              preventive action is taken recorded and given to the concerned department for

                                                                                              further action

                                                                                              All casual complaints from the customer are informed accordingly

                                                                                              The managing director shall receive complaints from the customers A complaint

                                                                                              number is allotted and an acknowledgement is sent to customers

                                                                                              Records

                                                                                              The following records shall be maintained by marketing department

                                                                                              1 Enquiries and Quotation

                                                                                              2 Purchase orders from customer and its Amendments

                                                                                              3 Verbal order

                                                                                              4 Order Acceptance

                                                                                              5 Delivery challen cum Invoice

                                                                                              48

                                                                                              Finance Department

                                                                                              Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                              pool of funds These funds come from a variety of sources investors or shareholders

                                                                                              creditors who lend in money and past earnings retained in business Funds provided from

                                                                                              these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                              or service inventory used in production of marketable goods cash and securities used for

                                                                                              transaction and liquidity purposes

                                                                                              The sales of the company are accompanied with sales bills which are generated from

                                                                                              computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                              document is sent through Bank for payment

                                                                                              The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                              date of shipment

                                                                                              The purchase of raw materials component parts and consumables are affected against a credit

                                                                                              period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                              day of the month irrespective of the material receipt date

                                                                                              Department Structure

                                                                                              DIRECTOR COMMERCIAL

                                                                                              FINANCE MANAGER

                                                                                              CASHIER STENO TYPIST

                                                                                              The main functions of Finance Department are as follows

                                                                                              1 Making the payment as salary to the employees

                                                                                              2 Meeting the manufacturing expenses of the organization

                                                                                              3 Preparing financial statement of the organization

                                                                                              4 Maintaining the liquidity position of the company

                                                                                              5 Helping the management in taking financial decision

                                                                                              6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                              7 Making payments to the suppliers

                                                                                              8 Receiving receipts from the customers

                                                                                              49

                                                                                              Accounting Procedure

                                                                                              The company follows cash and credit basis of accounting of its income and expenditures

                                                                                              The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                              and by sale of bye products The major expenditures are power charges manufacturing

                                                                                              expense labour raw materials and consumable spares administrative and selling expense

                                                                                              interest

                                                                                              The following are the books and records maintained by cerebra integrated technologies

                                                                                              Limited

                                                                                              Subsidiary BooksRecords

                                                                                              This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                              effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                              the material by store and counter signed by the quality Assurance Department the necessary

                                                                                              entries are made in the registrar

                                                                                              Customer RegisterBill Register

                                                                                              This register is maintained to keep track of the sales made to each and individual customer

                                                                                              The follows are maintained customer wise and the detail of invoice number and date and

                                                                                              value with cumulative value is maintained in the register This register also helps to make

                                                                                              follow up for payment The entries in the register are made immediately after the invoice is

                                                                                              generated from the computer

                                                                                              The receipt of payment against each customer and invoice is also entered in the register to

                                                                                              enable to know the balance outstanding customer wise

                                                                                              Salary advance register

                                                                                              This register is maintained to know the advance outstanding employee wise Immediately

                                                                                              after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                              of advance through slips the entries are made in this register to know the exact balances of

                                                                                              advance employee wise

                                                                                              50

                                                                                              Customer Rejection Register

                                                                                              This register is maintained to keep track of customer rejection of castings

                                                                                              Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                              the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                              rejection register where in the details of rejection via invoice number grade quantity and

                                                                                              weight value excise duty sales tax and forwarding are made

                                                                                              Books of Accounts

                                                                                              Petty Cash Book

                                                                                              This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                              payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                              the Director and then necessary entries are made in the books through computer

                                                                                              The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                              received from whom amount in words and figures If the payment is made above Rs500-

                                                                                              necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                              Bank book

                                                                                              Since the company has availed cash credit and bill discounting facility from bank two

                                                                                              separate bank books for cash credit and bill discounting are maintained

                                                                                              The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                              draft is maintained in the register The balance of the book should tally with the balance in

                                                                                              the books of accounts maintained in a computer

                                                                                              In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                              the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                              register to arrive at the actual balance against the sanctioned working capital

                                                                                              51

                                                                                              General ledger

                                                                                              This ledger gives the details of transactions effected by the company at any point of time The

                                                                                              receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                              respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                              to know the actual balance of each account The trail balance and receipt and payment are

                                                                                              made at each month end which should necessarily tally The profit and loss account is also

                                                                                              arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                              yearly or yearly

                                                                                              Inventory management

                                                                                              Inventories constitute the most significant part of current assets of a majority of companies

                                                                                              in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                              components that make up the product The various forms in which inventories exist in a

                                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                                              A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                              While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                              no raw material and work in progress inventory

                                                                                              Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                              of inventory control technique which is popularly known as FIFO method In this method

                                                                                              raw material which bought first will be sent to the production department first

                                                                                              Cost of production

                                                                                              The following items determine the cost of production of the product

                                                                                              Price of raw materials

                                                                                              Labour costs

                                                                                              Other production costs

                                                                                              Market condition

                                                                                              52

                                                                                              Mode of Payment

                                                                                              1 Advance Payment

                                                                                              The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                              2 Credit

                                                                                              The firm gives credit facility to its old customers which is secured by the following

                                                                                              - Invoice performance credit

                                                                                              - Letter of credit

                                                                                              53

                                                                                              CERBRA INTEGRATED

                                                                                              TECHNOLOGIES LIMITED

                                                                                              PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                              CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                              54

                                                                                              Particulars 30-9-2010 30-9-2009

                                                                                              INCOME

                                                                                              Sales amp Services 588808535 503398844

                                                                                              Other Income 8458654 1291991

                                                                                              TOTAL 597267189 504690834

                                                                                              EXPENDITURE

                                                                                              Materials 565924569 471247636

                                                                                              Manufacturing amp Administration Expenses 15640011 16247496

                                                                                              Marketing Expenses 249660 127791

                                                                                              Interestamp Financial Charges 248640 382737

                                                                                              Depreciation 1588627 2055635

                                                                                              TOTAL 583651507 490061295

                                                                                              Profit Before Extraordinary Items 13615681 14629539

                                                                                              Profit [loss] Before Taxation 13615681 14629539

                                                                                              Provision for Taxation

                                                                                              MAT 2524347 (1894)

                                                                                              Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                              Sheet

                                                                                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                              55

                                                                                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                              Sources of funds

                                                                                              Share Holderrsquos Funds 159555820 150740820

                                                                                              Share Application Money 29211000 5643501

                                                                                              Reserves amp Surplus 242157224 242157224

                                                                                              Minority interest 334875 ------

                                                                                              Grand Total 431258919 398541545

                                                                                              Application of funds

                                                                                              Fixed Assets

                                                                                              Gross Block 46078186 46259057

                                                                                              Less Depreciation 28342562 26103945

                                                                                              Net Block 17735625 20155113

                                                                                              Deferred Tax Assets 63249 ----

                                                                                              Investment cost 2000 2000

                                                                                              Current Assets Loans amp Advances

                                                                                              Sundry Debtors 318650954 337538013

                                                                                              Cash amp Bank Balance 12439646 9113641

                                                                                              Loans amp Advances 114671053 45651808

                                                                                              445761654 392303462

                                                                                              Less Current Liabilities amp Provisions

                                                                                              Current Liabilities 293343081 290079690

                                                                                              Provisions 2810681 1999

                                                                                              Net Current Assets 149607892 102221773

                                                                                              Profit amp loss Account 263850154 276162659

                                                                                              Grand Total 431258919 398541545

                                                                                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                              late 1970s to help managers address the difficulties of change The model shows that

                                                                                              organizational immune systems and the many interconnected variables involved make change

                                                                                              complex and that an effective change effort must address many of these issues

                                                                                              simultaneously This is often a daunting managerial challenge

                                                                                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                              (subordinate goals) Skill

                                                                                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                              Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                              American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                              studies of several firms have extensively tested it

                                                                                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                              major premise of the model is that many performances related issues are rooted among the 7

                                                                                              factors outlines This study is important from a strategic marketing Organizational

                                                                                              performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                              interconnected aligned and working together in high performing organizations

                                                                                              56

                                                                                              Structure

                                                                                              The organizational structure of the company is based on the functional departments and the

                                                                                              decision taken from top-level management of the company For analyzing and for taking

                                                                                              decision the top management will consult the functional managers performance of various

                                                                                              tasks in departments will be assigned to its functional head

                                                                                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                              associated information that shows who reports to whom and how tasks are both divided up and

                                                                                              integrated

                                                                                              Skill

                                                                                              Usually in a foundry Industry two types of skills are required They are as follows

                                                                                              1 Administrative skills

                                                                                              2 Technical skills

                                                                                              Administrative Skills

                                                                                              Administrative skills are those skills which are very much necessary for office staff It

                                                                                              involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                              is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                              will be given an on-the-job training for about 1 year and also training in each department to

                                                                                              make the candidate familiar with the organization Every month a training program will be

                                                                                              conducted wherein personalities having expertise in various fields give lectures

                                                                                              Technical Skills

                                                                                              Technical skills are those skills which are directly concerned with the production Shop-

                                                                                              floor employees are expected to possess these skills to carry out the production activity

                                                                                              smoothly

                                                                                              In Cerebra integrated technologies limited they give more importance to technical

                                                                                              knowledge than educational qualification

                                                                                              57

                                                                                              Different training programs are conducted to impart technical skills among employees When

                                                                                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                              the company gets its employees trained by external training agencies Guest lectures are

                                                                                              arranged once in a month to help the employees update their knowledge with the industry

                                                                                              level

                                                                                              Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                              employees of various departments and identifies the training needs to be given for employees

                                                                                              and for enhancing the skills of the employees

                                                                                              Style

                                                                                              The company follows a centralized system of decision-making Only the top management

                                                                                              takes the decisions and the suggestions of the lower level employees are taken into

                                                                                              consideration

                                                                                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                              purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                              approach

                                                                                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                              comes to decision making Only the persons who are in higher authority take decisions about

                                                                                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                              management For eg While taking decisions regarding purchase only the MD and Director

                                                                                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                              material and tenders The higher authorities do everything There is no participative

                                                                                              approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                              the companyrsquos administration

                                                                                              58

                                                                                              Strategy

                                                                                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                              followed by systematic action and allocation of resources to achieve corporate goals

                                                                                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                              competition through its quality products with reasonable price To price their products

                                                                                              reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                              waste elimination

                                                                                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                              advance before starting production activity By using the good quality of raw materials the

                                                                                              company can produce quality output without any damages or cracks in the castings Thus

                                                                                              reducing the wastage

                                                                                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                              Ie by carrying out the production activity according to the procedure and under watchful

                                                                                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                              commit any wrongdoing

                                                                                              Staff

                                                                                              Responsibility and Authority

                                                                                              The company has defined responsibilities and authorities in order to facilitate effective

                                                                                              implementation of quality management and these are communicated to relevant persons in

                                                                                              the organization

                                                                                              59

                                                                                              Managing Director

                                                                                              Responsibility

                                                                                              1 Overall control of the company

                                                                                              2 Ultimate responsibility for product quality

                                                                                              3 Responsibility for customer satisfaction

                                                                                              4 Responsibility for marketing

                                                                                              5 New product development and process improvement

                                                                                              6 Growth and profit

                                                                                              Authority

                                                                                              1 Approve quality assurance manual

                                                                                              2 Interact with customers

                                                                                              3 Approve capital goods

                                                                                              4 Release the product whenever there is ambiguity

                                                                                              5 Disposal of non-conforming products

                                                                                              6 Sign cheque

                                                                                              Director (Commercial)

                                                                                              Responsibility

                                                                                              1 Responsible for purchasing and supplier development

                                                                                              2 Financial management including cash flow management

                                                                                              3 Responsible for storersquos management

                                                                                              4 Administration and personnel management

                                                                                              5 Functions of managing director in his absence

                                                                                              Authority

                                                                                              1 Sign the purchase order

                                                                                              2 Sign cheques

                                                                                              3 Prepare the yearly budget and follow up

                                                                                              4 Interact with statutory bodies and maintain records

                                                                                              60

                                                                                              Works Manager

                                                                                              Responsibility

                                                                                              1 Overall responsibility for production planning and control

                                                                                              2 Overall responsibility for pattern equipment and product quality

                                                                                              3 Safety and house-keeping of entire company

                                                                                              4 Upkeep of all equipment

                                                                                              5 Process improvement and productivity

                                                                                              6 Training of production and quality control personnel

                                                                                              7 Upkeep of relevant records

                                                                                              Authority

                                                                                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                              reaching customer on time

                                                                                              2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                              Manager Maintenance

                                                                                              Responsibility

                                                                                              1 Monitor and control the activity of the administration office

                                                                                              2 Upkeep of statutory records

                                                                                              3 Make payment to suppliers on due date

                                                                                              4 Housekeeping in respective areas

                                                                                              Authority

                                                                                              1 Prepare and send chequesDDrsquos

                                                                                              61

                                                                                              Manager Accounts

                                                                                              Responsibility

                                                                                              1 Account all the vouchers and bills after acceptance from stores

                                                                                              2 Maintain books of accounts

                                                                                              3 Update all the accounts regularly

                                                                                              4 Prepare financial statement at defined intervals

                                                                                              5 Update the salary advance register

                                                                                              6 Housekeeping in respective areas

                                                                                              Authority

                                                                                              1 Enter accounts data into the computer

                                                                                              2 Raise debitcredit notes

                                                                                              3 Issue stamped receipts for the payment received

                                                                                              Assistant Manager Quality Control

                                                                                              Responsibility

                                                                                              1 NDT inspection

                                                                                              2 Inspection of castings in first second and final stage

                                                                                              3 Upkeep of related records

                                                                                              4 Housekeeping in respective department

                                                                                              Authority

                                                                                              1 Authorized to inspect and release the product for next stages

                                                                                              62

                                                                                              Assistant Manager of Quality Assurance

                                                                                              Responsibility

                                                                                              1 Incoming and in-process inspection

                                                                                              2 Overall responsibility of calibration of EMTE

                                                                                              3 Training of quality assurance personnel

                                                                                              Authority

                                                                                              1 Accept the product at inward good stage

                                                                                              2 Approve the liquid metal before pouring

                                                                                              Chemist

                                                                                              Responsibility

                                                                                              1 Charge calculation

                                                                                              2 Inspection of incoming materials

                                                                                              3 Mechanical testing

                                                                                              4 Housekeeping in the related areas

                                                                                              Authority

                                                                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                              Manager

                                                                                              63

                                                                                              Marketing and Administration Officer

                                                                                              Responsibility

                                                                                              1 Delivery challan cum invoice preparation with its related activities

                                                                                              2 Central excise formalities and related activities

                                                                                              3 Cash handling

                                                                                              4 Upkeep and maintenance of the following records

                                                                                              Authority

                                                                                              1 Purchase stationery

                                                                                              2 Co-ordinate with central excise department on behalf of the company

                                                                                              Supervisory Moulding

                                                                                              Responsibility

                                                                                              1 Allocate the work for the workers based on planning

                                                                                              2 Arrangements for production of moulding core as per planning and documented

                                                                                              procedures

                                                                                              3 Inspection of pattern and core box before and while production

                                                                                              4 Ensure correct mixing of sand as per procedure

                                                                                              5 To maintain a clean and neat working environment

                                                                                              Authority

                                                                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                              Supervisor Maintenance

                                                                                              Responsibility

                                                                                              1 General house-keeping in all area

                                                                                              2 Attending machine break down

                                                                                              3 Arrangement for lining preparation

                                                                                              64

                                                                                              Authority

                                                                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                              consent with the directors

                                                                                              Supervisor Inspection

                                                                                              Responsibility

                                                                                              1 Inspection of castings in all stores

                                                                                              2 Final clearance of castings before dispatch

                                                                                              Authority

                                                                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                              Purchase Officer

                                                                                              Responsibility

                                                                                              1 Local purchase

                                                                                              2 Cash purchase

                                                                                              3 Out station purchase follow up as and when assigned

                                                                                              4 Attending bank work

                                                                                              Authority

                                                                                              1 Authorized to procure material from approved supplier in consent with Director

                                                                                              (commercial)

                                                                                              65

                                                                                              Cashier Steno cum Typist

                                                                                              Responsibility

                                                                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                              2 To prepare letterspayment reminders at defined intervals

                                                                                              3 To maintain petty cash book daily

                                                                                              Authority

                                                                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                              2 Procure postal stamps and revenue stamps for office use

                                                                                              The responsibilities and authorities of Management Representatives include the following

                                                                                              a) Coordinating for the implementation and maintenance of the quality management

                                                                                              system with other head of the departments in the company

                                                                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                              documented procedures detailed procedures and process maps

                                                                                              c) Reporting to management on the performance of the quality management including

                                                                                              needs for improvement through management review meetings

                                                                                              d) Ensuring awareness of customer requirements throughout the organization

                                                                                              System

                                                                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                              quality control systems performance measurement systems order execution systems

                                                                                              Inventory control systems etc

                                                                                              Inventory Control System

                                                                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                              India Inventories are stock of the product a company is manufacturing for sale and

                                                                                              components that make up the product The various forms in which inventories exist in a

                                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                                              66

                                                                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                              no raw material and work in progress inventory

                                                                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                              inventory control technique which is popularly known as FIFO method In this method raw

                                                                                              materials which bought first will be sent to the production department first The inventory

                                                                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                              estimating the production level for the next one-month and then it estimates the raw materials

                                                                                              required to meet the production for the next one month If the stock of raw materials is not

                                                                                              enough to meet the production level then it places an order for the raw materials that too one

                                                                                              month in advance so that the production will not be affected even in case of any

                                                                                              uncertainties

                                                                                              Order Execution System

                                                                                              The company receives the purchase order from its customer The purchase order may be in

                                                                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                              orders lies with the Managing Director As and when required Managing Director shall take

                                                                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                              review of contract

                                                                                              The following are the various steps taken by the organization to execute a purchase order

                                                                                              from a customer

                                                                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                              issued to the Managing Director for study

                                                                                              2 Managing Director shall study the technical and commercial requirements with

                                                                                              respect to the following

                                                                                              Technical

                                                                                              a Normalwitness pouring

                                                                                              b Third party inspection

                                                                                              67

                                                                                              c NDT requirements

                                                                                              d Acid Picking requirements

                                                                                              e Previous history of the product available in computer

                                                                                              Commercial

                                                                                              a Rate

                                                                                              b Delivery period

                                                                                              c Mode of Dispatch

                                                                                              d Mode of Payment

                                                                                              e Payment terms

                                                                                              f KSTCST Number of customer

                                                                                              g Dispatch destination address and mode of dispatch

                                                                                              h One copy is sent to customer

                                                                                              i One copy is filled to customer wise along with purchase order

                                                                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                              regarding technical delivery and commercial conditions

                                                                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                              in computer

                                                                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                              accordingly

                                                                                              6 An order acknowledgement shall necessarily have the following details other than items

                                                                                              grade and rate and delivery date

                                                                                              7 After the same is cleared by the Managing Director

                                                                                              8 The concerned production department shall have an access to order acceptance from

                                                                                              computer

                                                                                              9 The production department will go for producing the products as per the requirement of the

                                                                                              customer

                                                                                              10 The dispatch section will send the products to the customer as per their requirement

                                                                                              68

                                                                                              Shared value

                                                                                              Shared values include the core values which are the essential guiding principles doctrines

                                                                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                              and the values it will uphold in determining corporate destiny

                                                                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                              follows

                                                                                              1 Mission

                                                                                              2 Corporate Objectives

                                                                                              Serve the community around through welfare schemes

                                                                                              In order to fulfill this shared value the Company is involving itself in many charity

                                                                                              activities Like providing the necessities for the local schools and giving donations to

                                                                                              charitable institutes

                                                                                              To become a Global entity for the supply of finished Cast components in wide range

                                                                                              of materials with highly committed and socially responsible employees

                                                                                              The company in order to become a global entity with highly committed and socially

                                                                                              responsible employees is putting all its efforts to make its employees skilled enough

                                                                                              to handle any complex job To make the employees skilful the company is organizing

                                                                                              training programs regularly The company is taking measures to create social

                                                                                              awareness among its employees

                                                                                              Strive towards making work environment safe and environment friendly

                                                                                              To make the working environment safe for the employees the company has provided

                                                                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                              is also taking measures to minimize the harm to the environment by recycling the

                                                                                              sand and using it again for casting purpose

                                                                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                              and supply products of high quality to the complete satisfaction of each and every

                                                                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                              products There by achieving a sense of satisfaction among its customers The

                                                                                              employees are made to perform the work with due concern to the quality of the

                                                                                              69

                                                                                              products Through its quality products the company wants to achieve leadership in

                                                                                              market as reputed and reliable supplies

                                                                                              Endeavoring to fulfill social responsibilities

                                                                                              The company in order to fulfill its social responsibility has undertaken many

                                                                                              community development projects which include donations to charitable institutions

                                                                                              and providing necessities for local schools etc besides the company has a huge

                                                                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                              on the environment

                                                                                              The company is committed to the following

                                                                                              Continual prevention of pollution reduction of waste and consumption of

                                                                                              resources in all its operations

                                                                                              Promote environmental awareness among all employees and ensure their

                                                                                              participation in implementing this environmental policy at their place of work

                                                                                              SWOT ANALYSIS

                                                                                              70

                                                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                              Strength

                                                                                              71

                                                                                              1 Easy and timely availability of raw material

                                                                                              2 The company is having expertise Human resource

                                                                                              3 The company has equipped with latest technology

                                                                                              4 The company has good machines for manufacturing purpose

                                                                                              5 The company protects employees by giving safety equipments

                                                                                              Weakness

                                                                                              1 Lack of education among the workers in the lower cadre

                                                                                              2 They have not given the additional facilities like cab facilities etc

                                                                                              3 The company does not have its own products to sell It should rely heavily on

                                                                                              customer orders

                                                                                              4 Lack of space inside the production department

                                                                                              5 The company more depends on the casual workforce in its production

                                                                                              Opportunities

                                                                                              72

                                                                                              1 The company can expand its business in Europe which is a potential market for

                                                                                              industrial machines

                                                                                              2 By maintaining its quality of products the company can enter different foreign

                                                                                              markets

                                                                                              3 Presence of auto majors in the region especially in south India

                                                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                              quality of goods effectively and more efficiently

                                                                                              Threats

                                                                                              1 Pollution control norms laid by the government are getting stringent

                                                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                              With its cheap products they can kill domestic industries

                                                                                              3 Labour incentive

                                                                                              4 Expensive transportation cost

                                                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                                                              exhausted

                                                                                              FINDING AND CONCLUSION

                                                                                              73

                                                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                              FINDINGS

                                                                                              The organization is not success in both domestic and export market to meet their

                                                                                              demand

                                                                                              The company is not providing proper training to their employees

                                                                                              The company is financially sound

                                                                                              Rising cost of raw materials

                                                                                              Products processing facilities are not enough

                                                                                              They should make more advertisements

                                                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                                                              pureness

                                                                                              CONCLUSION

                                                                                              74

                                                                                              The Cerebra integrated technologies limited having the good working environment The

                                                                                              employees are very happy to work is the Industry And this Industry is having good

                                                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                              strengthen their employees and also to improve the quality of life their employees

                                                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                              round improvement is production sales and profitability

                                                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                                                              prospects of the company continued to be positive And also the industry has delivering

                                                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                              LEARNING EXPERIENCE

                                                                                              75

                                                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                              However after implant training I have felt empowered with confidence to understand

                                                                                              different management concepts in a pragmatic manner

                                                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                              MBA I also came across real problems faced by organization in technology human

                                                                                              resources etc and the way in which the management tackled those problems

                                                                                              During this implant training I realized that management is a backbone of every organization

                                                                                              and without which every activity of organization will go haywire

                                                                                              I came to know the importance of Management Information System [MIS] in the

                                                                                              organization and how it assists the management in every aspect of its business and how it

                                                                                              helps the management in the process of decision-making

                                                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                                                              the organization and how we should communicate on different channels and with different

                                                                                              grades of peoples

                                                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                              finance department I came to know the importance of finance department and I came to

                                                                                              know the different tools they use to have a control over the liquidity position of the company

                                                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                              staffing directing controlling and decision-making I came to know about the rules

                                                                                              regulation policies and procedures of the company and to what extent employees are

                                                                                              following the rules and regulation laid down by the management I came to know about the

                                                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                                                              regulation of the company

                                                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                              support and team spirit

                                                                                              76

                                                                                              In training also helped me in knowing the importance of group effort when compared to

                                                                                              individual effort in organization In addition importance of human relations was known

                                                                                              which helps the management getting the things done through its employees

                                                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                              help in my career It is about the working environment about dealing with the employees

                                                                                              about the attitude required to sustain in an organization and so on

                                                                                              In total I am very much benefited with this implant training Once again I thank the

                                                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                              continuous guidance to make this project work successful

                                                                                              77

                                                                                              BIBLIOGRAPHY

                                                                                              The companyrsquos Reports are

                                                                                              Quality Assurance Report

                                                                                              Production Report

                                                                                              Finance department Report

                                                                                              Marketing department Report

                                                                                              WEBSITE

                                                                                              wwwcerebracomputerscom

                                                                                              wwwwikipediacom

                                                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                                                              TEXT BOOKS

                                                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                              Edition) Pearson Education

                                                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                              Methods (8th Edition) Tata McGraw Hill

                                                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                              Edition) Tata McGraw-Hill

                                                                                              BOOKS

                                                                                              Company Magazines

                                                                                              Hand books Catalogue Journals amp Reports

                                                                                              78

                                                                                              • The future of any Company depends on its ability to-
                                                                                              • Responsibility and Authority
                                                                                              • Managing Director
                                                                                              • Responsibility
                                                                                              • Authority
                                                                                              • Director (Commercial)
                                                                                              • Responsibility
                                                                                              • Authority
                                                                                              • Manager Accounts
                                                                                              • Responsibility
                                                                                              • Authority
                                                                                              • Assistant Manager of Quality Assurance
                                                                                              • Responsibility
                                                                                              • Authority
                                                                                              • Supervisory Moulding
                                                                                              • Responsibility
                                                                                              • Authority
                                                                                              • Supervisor Maintenance
                                                                                              • Responsibility

                                                                                                Marketing Segmentation

                                                                                                Market segmentation means dividing the market into different segments or sectors In this

                                                                                                company market segmentation is made on the basis of components

                                                                                                Packaging

                                                                                                Packaging is normally not done for rough castings unless it is specified by the customer in

                                                                                                which case due care shall be taken to follow the customerrsquos specification only nice castings

                                                                                                are packed in the boxes

                                                                                                Handling of customer complaints

                                                                                                The details of customersrsquo complaints corrective action taken etc shall be

                                                                                                recorded on corrective action report and a copy shall be sent to the customer

                                                                                                Whenever possible customer confirmation is obtained

                                                                                                Managing Director shall forward the same to the Manager-Quality control for the

                                                                                                investigation

                                                                                                Based on the result of investigation the complaints are bifurcated as Genuine

                                                                                                Casual complaints

                                                                                                All genuine complaints are thoroughly investigated and a suitable corrective and

                                                                                                preventive action is taken recorded and given to the concerned department for

                                                                                                further action

                                                                                                All casual complaints from the customer are informed accordingly

                                                                                                The managing director shall receive complaints from the customers A complaint

                                                                                                number is allotted and an acknowledgement is sent to customers

                                                                                                Records

                                                                                                The following records shall be maintained by marketing department

                                                                                                1 Enquiries and Quotation

                                                                                                2 Purchase orders from customer and its Amendments

                                                                                                3 Verbal order

                                                                                                4 Order Acceptance

                                                                                                5 Delivery challen cum Invoice

                                                                                                48

                                                                                                Finance Department

                                                                                                Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                                pool of funds These funds come from a variety of sources investors or shareholders

                                                                                                creditors who lend in money and past earnings retained in business Funds provided from

                                                                                                these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                                or service inventory used in production of marketable goods cash and securities used for

                                                                                                transaction and liquidity purposes

                                                                                                The sales of the company are accompanied with sales bills which are generated from

                                                                                                computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                                document is sent through Bank for payment

                                                                                                The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                                date of shipment

                                                                                                The purchase of raw materials component parts and consumables are affected against a credit

                                                                                                period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                                day of the month irrespective of the material receipt date

                                                                                                Department Structure

                                                                                                DIRECTOR COMMERCIAL

                                                                                                FINANCE MANAGER

                                                                                                CASHIER STENO TYPIST

                                                                                                The main functions of Finance Department are as follows

                                                                                                1 Making the payment as salary to the employees

                                                                                                2 Meeting the manufacturing expenses of the organization

                                                                                                3 Preparing financial statement of the organization

                                                                                                4 Maintaining the liquidity position of the company

                                                                                                5 Helping the management in taking financial decision

                                                                                                6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                                7 Making payments to the suppliers

                                                                                                8 Receiving receipts from the customers

                                                                                                49

                                                                                                Accounting Procedure

                                                                                                The company follows cash and credit basis of accounting of its income and expenditures

                                                                                                The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                                and by sale of bye products The major expenditures are power charges manufacturing

                                                                                                expense labour raw materials and consumable spares administrative and selling expense

                                                                                                interest

                                                                                                The following are the books and records maintained by cerebra integrated technologies

                                                                                                Limited

                                                                                                Subsidiary BooksRecords

                                                                                                This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                                effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                                the material by store and counter signed by the quality Assurance Department the necessary

                                                                                                entries are made in the registrar

                                                                                                Customer RegisterBill Register

                                                                                                This register is maintained to keep track of the sales made to each and individual customer

                                                                                                The follows are maintained customer wise and the detail of invoice number and date and

                                                                                                value with cumulative value is maintained in the register This register also helps to make

                                                                                                follow up for payment The entries in the register are made immediately after the invoice is

                                                                                                generated from the computer

                                                                                                The receipt of payment against each customer and invoice is also entered in the register to

                                                                                                enable to know the balance outstanding customer wise

                                                                                                Salary advance register

                                                                                                This register is maintained to know the advance outstanding employee wise Immediately

                                                                                                after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                                of advance through slips the entries are made in this register to know the exact balances of

                                                                                                advance employee wise

                                                                                                50

                                                                                                Customer Rejection Register

                                                                                                This register is maintained to keep track of customer rejection of castings

                                                                                                Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                                the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                                rejection register where in the details of rejection via invoice number grade quantity and

                                                                                                weight value excise duty sales tax and forwarding are made

                                                                                                Books of Accounts

                                                                                                Petty Cash Book

                                                                                                This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                                payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                                the Director and then necessary entries are made in the books through computer

                                                                                                The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                                received from whom amount in words and figures If the payment is made above Rs500-

                                                                                                necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                                Bank book

                                                                                                Since the company has availed cash credit and bill discounting facility from bank two

                                                                                                separate bank books for cash credit and bill discounting are maintained

                                                                                                The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                                draft is maintained in the register The balance of the book should tally with the balance in

                                                                                                the books of accounts maintained in a computer

                                                                                                In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                                the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                                register to arrive at the actual balance against the sanctioned working capital

                                                                                                51

                                                                                                General ledger

                                                                                                This ledger gives the details of transactions effected by the company at any point of time The

                                                                                                receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                                respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                                to know the actual balance of each account The trail balance and receipt and payment are

                                                                                                made at each month end which should necessarily tally The profit and loss account is also

                                                                                                arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                                yearly or yearly

                                                                                                Inventory management

                                                                                                Inventories constitute the most significant part of current assets of a majority of companies

                                                                                                in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                                A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                                While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                                no raw material and work in progress inventory

                                                                                                Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                                of inventory control technique which is popularly known as FIFO method In this method

                                                                                                raw material which bought first will be sent to the production department first

                                                                                                Cost of production

                                                                                                The following items determine the cost of production of the product

                                                                                                Price of raw materials

                                                                                                Labour costs

                                                                                                Other production costs

                                                                                                Market condition

                                                                                                52

                                                                                                Mode of Payment

                                                                                                1 Advance Payment

                                                                                                The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                2 Credit

                                                                                                The firm gives credit facility to its old customers which is secured by the following

                                                                                                - Invoice performance credit

                                                                                                - Letter of credit

                                                                                                53

                                                                                                CERBRA INTEGRATED

                                                                                                TECHNOLOGIES LIMITED

                                                                                                PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                54

                                                                                                Particulars 30-9-2010 30-9-2009

                                                                                                INCOME

                                                                                                Sales amp Services 588808535 503398844

                                                                                                Other Income 8458654 1291991

                                                                                                TOTAL 597267189 504690834

                                                                                                EXPENDITURE

                                                                                                Materials 565924569 471247636

                                                                                                Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                Marketing Expenses 249660 127791

                                                                                                Interestamp Financial Charges 248640 382737

                                                                                                Depreciation 1588627 2055635

                                                                                                TOTAL 583651507 490061295

                                                                                                Profit Before Extraordinary Items 13615681 14629539

                                                                                                Profit [loss] Before Taxation 13615681 14629539

                                                                                                Provision for Taxation

                                                                                                MAT 2524347 (1894)

                                                                                                Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                Sheet

                                                                                                CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                55

                                                                                                PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                Sources of funds

                                                                                                Share Holderrsquos Funds 159555820 150740820

                                                                                                Share Application Money 29211000 5643501

                                                                                                Reserves amp Surplus 242157224 242157224

                                                                                                Minority interest 334875 ------

                                                                                                Grand Total 431258919 398541545

                                                                                                Application of funds

                                                                                                Fixed Assets

                                                                                                Gross Block 46078186 46259057

                                                                                                Less Depreciation 28342562 26103945

                                                                                                Net Block 17735625 20155113

                                                                                                Deferred Tax Assets 63249 ----

                                                                                                Investment cost 2000 2000

                                                                                                Current Assets Loans amp Advances

                                                                                                Sundry Debtors 318650954 337538013

                                                                                                Cash amp Bank Balance 12439646 9113641

                                                                                                Loans amp Advances 114671053 45651808

                                                                                                445761654 392303462

                                                                                                Less Current Liabilities amp Provisions

                                                                                                Current Liabilities 293343081 290079690

                                                                                                Provisions 2810681 1999

                                                                                                Net Current Assets 149607892 102221773

                                                                                                Profit amp loss Account 263850154 276162659

                                                                                                Grand Total 431258919 398541545

                                                                                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                late 1970s to help managers address the difficulties of change The model shows that

                                                                                                organizational immune systems and the many interconnected variables involved make change

                                                                                                complex and that an effective change effort must address many of these issues

                                                                                                simultaneously This is often a daunting managerial challenge

                                                                                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                (subordinate goals) Skill

                                                                                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                studies of several firms have extensively tested it

                                                                                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                major premise of the model is that many performances related issues are rooted among the 7

                                                                                                factors outlines This study is important from a strategic marketing Organizational

                                                                                                performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                interconnected aligned and working together in high performing organizations

                                                                                                56

                                                                                                Structure

                                                                                                The organizational structure of the company is based on the functional departments and the

                                                                                                decision taken from top-level management of the company For analyzing and for taking

                                                                                                decision the top management will consult the functional managers performance of various

                                                                                                tasks in departments will be assigned to its functional head

                                                                                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                integrated

                                                                                                Skill

                                                                                                Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                1 Administrative skills

                                                                                                2 Technical skills

                                                                                                Administrative Skills

                                                                                                Administrative skills are those skills which are very much necessary for office staff It

                                                                                                involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                make the candidate familiar with the organization Every month a training program will be

                                                                                                conducted wherein personalities having expertise in various fields give lectures

                                                                                                Technical Skills

                                                                                                Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                floor employees are expected to possess these skills to carry out the production activity

                                                                                                smoothly

                                                                                                In Cerebra integrated technologies limited they give more importance to technical

                                                                                                knowledge than educational qualification

                                                                                                57

                                                                                                Different training programs are conducted to impart technical skills among employees When

                                                                                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                the company gets its employees trained by external training agencies Guest lectures are

                                                                                                arranged once in a month to help the employees update their knowledge with the industry

                                                                                                level

                                                                                                Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                employees of various departments and identifies the training needs to be given for employees

                                                                                                and for enhancing the skills of the employees

                                                                                                Style

                                                                                                The company follows a centralized system of decision-making Only the top management

                                                                                                takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                consideration

                                                                                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                approach

                                                                                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                material and tenders The higher authorities do everything There is no participative

                                                                                                approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                the companyrsquos administration

                                                                                                58

                                                                                                Strategy

                                                                                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                competition through its quality products with reasonable price To price their products

                                                                                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                waste elimination

                                                                                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                advance before starting production activity By using the good quality of raw materials the

                                                                                                company can produce quality output without any damages or cracks in the castings Thus

                                                                                                reducing the wastage

                                                                                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                commit any wrongdoing

                                                                                                Staff

                                                                                                Responsibility and Authority

                                                                                                The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                implementation of quality management and these are communicated to relevant persons in

                                                                                                the organization

                                                                                                59

                                                                                                Managing Director

                                                                                                Responsibility

                                                                                                1 Overall control of the company

                                                                                                2 Ultimate responsibility for product quality

                                                                                                3 Responsibility for customer satisfaction

                                                                                                4 Responsibility for marketing

                                                                                                5 New product development and process improvement

                                                                                                6 Growth and profit

                                                                                                Authority

                                                                                                1 Approve quality assurance manual

                                                                                                2 Interact with customers

                                                                                                3 Approve capital goods

                                                                                                4 Release the product whenever there is ambiguity

                                                                                                5 Disposal of non-conforming products

                                                                                                6 Sign cheque

                                                                                                Director (Commercial)

                                                                                                Responsibility

                                                                                                1 Responsible for purchasing and supplier development

                                                                                                2 Financial management including cash flow management

                                                                                                3 Responsible for storersquos management

                                                                                                4 Administration and personnel management

                                                                                                5 Functions of managing director in his absence

                                                                                                Authority

                                                                                                1 Sign the purchase order

                                                                                                2 Sign cheques

                                                                                                3 Prepare the yearly budget and follow up

                                                                                                4 Interact with statutory bodies and maintain records

                                                                                                60

                                                                                                Works Manager

                                                                                                Responsibility

                                                                                                1 Overall responsibility for production planning and control

                                                                                                2 Overall responsibility for pattern equipment and product quality

                                                                                                3 Safety and house-keeping of entire company

                                                                                                4 Upkeep of all equipment

                                                                                                5 Process improvement and productivity

                                                                                                6 Training of production and quality control personnel

                                                                                                7 Upkeep of relevant records

                                                                                                Authority

                                                                                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                reaching customer on time

                                                                                                2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                Manager Maintenance

                                                                                                Responsibility

                                                                                                1 Monitor and control the activity of the administration office

                                                                                                2 Upkeep of statutory records

                                                                                                3 Make payment to suppliers on due date

                                                                                                4 Housekeeping in respective areas

                                                                                                Authority

                                                                                                1 Prepare and send chequesDDrsquos

                                                                                                61

                                                                                                Manager Accounts

                                                                                                Responsibility

                                                                                                1 Account all the vouchers and bills after acceptance from stores

                                                                                                2 Maintain books of accounts

                                                                                                3 Update all the accounts regularly

                                                                                                4 Prepare financial statement at defined intervals

                                                                                                5 Update the salary advance register

                                                                                                6 Housekeeping in respective areas

                                                                                                Authority

                                                                                                1 Enter accounts data into the computer

                                                                                                2 Raise debitcredit notes

                                                                                                3 Issue stamped receipts for the payment received

                                                                                                Assistant Manager Quality Control

                                                                                                Responsibility

                                                                                                1 NDT inspection

                                                                                                2 Inspection of castings in first second and final stage

                                                                                                3 Upkeep of related records

                                                                                                4 Housekeeping in respective department

                                                                                                Authority

                                                                                                1 Authorized to inspect and release the product for next stages

                                                                                                62

                                                                                                Assistant Manager of Quality Assurance

                                                                                                Responsibility

                                                                                                1 Incoming and in-process inspection

                                                                                                2 Overall responsibility of calibration of EMTE

                                                                                                3 Training of quality assurance personnel

                                                                                                Authority

                                                                                                1 Accept the product at inward good stage

                                                                                                2 Approve the liquid metal before pouring

                                                                                                Chemist

                                                                                                Responsibility

                                                                                                1 Charge calculation

                                                                                                2 Inspection of incoming materials

                                                                                                3 Mechanical testing

                                                                                                4 Housekeeping in the related areas

                                                                                                Authority

                                                                                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                Manager

                                                                                                63

                                                                                                Marketing and Administration Officer

                                                                                                Responsibility

                                                                                                1 Delivery challan cum invoice preparation with its related activities

                                                                                                2 Central excise formalities and related activities

                                                                                                3 Cash handling

                                                                                                4 Upkeep and maintenance of the following records

                                                                                                Authority

                                                                                                1 Purchase stationery

                                                                                                2 Co-ordinate with central excise department on behalf of the company

                                                                                                Supervisory Moulding

                                                                                                Responsibility

                                                                                                1 Allocate the work for the workers based on planning

                                                                                                2 Arrangements for production of moulding core as per planning and documented

                                                                                                procedures

                                                                                                3 Inspection of pattern and core box before and while production

                                                                                                4 Ensure correct mixing of sand as per procedure

                                                                                                5 To maintain a clean and neat working environment

                                                                                                Authority

                                                                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                Supervisor Maintenance

                                                                                                Responsibility

                                                                                                1 General house-keeping in all area

                                                                                                2 Attending machine break down

                                                                                                3 Arrangement for lining preparation

                                                                                                64

                                                                                                Authority

                                                                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                consent with the directors

                                                                                                Supervisor Inspection

                                                                                                Responsibility

                                                                                                1 Inspection of castings in all stores

                                                                                                2 Final clearance of castings before dispatch

                                                                                                Authority

                                                                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                Purchase Officer

                                                                                                Responsibility

                                                                                                1 Local purchase

                                                                                                2 Cash purchase

                                                                                                3 Out station purchase follow up as and when assigned

                                                                                                4 Attending bank work

                                                                                                Authority

                                                                                                1 Authorized to procure material from approved supplier in consent with Director

                                                                                                (commercial)

                                                                                                65

                                                                                                Cashier Steno cum Typist

                                                                                                Responsibility

                                                                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                2 To prepare letterspayment reminders at defined intervals

                                                                                                3 To maintain petty cash book daily

                                                                                                Authority

                                                                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                2 Procure postal stamps and revenue stamps for office use

                                                                                                The responsibilities and authorities of Management Representatives include the following

                                                                                                a) Coordinating for the implementation and maintenance of the quality management

                                                                                                system with other head of the departments in the company

                                                                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                documented procedures detailed procedures and process maps

                                                                                                c) Reporting to management on the performance of the quality management including

                                                                                                needs for improvement through management review meetings

                                                                                                d) Ensuring awareness of customer requirements throughout the organization

                                                                                                System

                                                                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                quality control systems performance measurement systems order execution systems

                                                                                                Inventory control systems etc

                                                                                                Inventory Control System

                                                                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                                66

                                                                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                no raw material and work in progress inventory

                                                                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                materials which bought first will be sent to the production department first The inventory

                                                                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                required to meet the production for the next one month If the stock of raw materials is not

                                                                                                enough to meet the production level then it places an order for the raw materials that too one

                                                                                                month in advance so that the production will not be affected even in case of any

                                                                                                uncertainties

                                                                                                Order Execution System

                                                                                                The company receives the purchase order from its customer The purchase order may be in

                                                                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                review of contract

                                                                                                The following are the various steps taken by the organization to execute a purchase order

                                                                                                from a customer

                                                                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                issued to the Managing Director for study

                                                                                                2 Managing Director shall study the technical and commercial requirements with

                                                                                                respect to the following

                                                                                                Technical

                                                                                                a Normalwitness pouring

                                                                                                b Third party inspection

                                                                                                67

                                                                                                c NDT requirements

                                                                                                d Acid Picking requirements

                                                                                                e Previous history of the product available in computer

                                                                                                Commercial

                                                                                                a Rate

                                                                                                b Delivery period

                                                                                                c Mode of Dispatch

                                                                                                d Mode of Payment

                                                                                                e Payment terms

                                                                                                f KSTCST Number of customer

                                                                                                g Dispatch destination address and mode of dispatch

                                                                                                h One copy is sent to customer

                                                                                                i One copy is filled to customer wise along with purchase order

                                                                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                regarding technical delivery and commercial conditions

                                                                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                in computer

                                                                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                accordingly

                                                                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                grade and rate and delivery date

                                                                                                7 After the same is cleared by the Managing Director

                                                                                                8 The concerned production department shall have an access to order acceptance from

                                                                                                computer

                                                                                                9 The production department will go for producing the products as per the requirement of the

                                                                                                customer

                                                                                                10 The dispatch section will send the products to the customer as per their requirement

                                                                                                68

                                                                                                Shared value

                                                                                                Shared values include the core values which are the essential guiding principles doctrines

                                                                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                and the values it will uphold in determining corporate destiny

                                                                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                follows

                                                                                                1 Mission

                                                                                                2 Corporate Objectives

                                                                                                Serve the community around through welfare schemes

                                                                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                activities Like providing the necessities for the local schools and giving donations to

                                                                                                charitable institutes

                                                                                                To become a Global entity for the supply of finished Cast components in wide range

                                                                                                of materials with highly committed and socially responsible employees

                                                                                                The company in order to become a global entity with highly committed and socially

                                                                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                to handle any complex job To make the employees skilful the company is organizing

                                                                                                training programs regularly The company is taking measures to create social

                                                                                                awareness among its employees

                                                                                                Strive towards making work environment safe and environment friendly

                                                                                                To make the working environment safe for the employees the company has provided

                                                                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                is also taking measures to minimize the harm to the environment by recycling the

                                                                                                sand and using it again for casting purpose

                                                                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                and supply products of high quality to the complete satisfaction of each and every

                                                                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                products There by achieving a sense of satisfaction among its customers The

                                                                                                employees are made to perform the work with due concern to the quality of the

                                                                                                69

                                                                                                products Through its quality products the company wants to achieve leadership in

                                                                                                market as reputed and reliable supplies

                                                                                                Endeavoring to fulfill social responsibilities

                                                                                                The company in order to fulfill its social responsibility has undertaken many

                                                                                                community development projects which include donations to charitable institutions

                                                                                                and providing necessities for local schools etc besides the company has a huge

                                                                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                on the environment

                                                                                                The company is committed to the following

                                                                                                Continual prevention of pollution reduction of waste and consumption of

                                                                                                resources in all its operations

                                                                                                Promote environmental awareness among all employees and ensure their

                                                                                                participation in implementing this environmental policy at their place of work

                                                                                                SWOT ANALYSIS

                                                                                                70

                                                                                                A scan of the internal and external environment is an important part of the strategic planning

                                                                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                Strength

                                                                                                71

                                                                                                1 Easy and timely availability of raw material

                                                                                                2 The company is having expertise Human resource

                                                                                                3 The company has equipped with latest technology

                                                                                                4 The company has good machines for manufacturing purpose

                                                                                                5 The company protects employees by giving safety equipments

                                                                                                Weakness

                                                                                                1 Lack of education among the workers in the lower cadre

                                                                                                2 They have not given the additional facilities like cab facilities etc

                                                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                                                customer orders

                                                                                                4 Lack of space inside the production department

                                                                                                5 The company more depends on the casual workforce in its production

                                                                                                Opportunities

                                                                                                72

                                                                                                1 The company can expand its business in Europe which is a potential market for

                                                                                                industrial machines

                                                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                                                markets

                                                                                                3 Presence of auto majors in the region especially in south India

                                                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                quality of goods effectively and more efficiently

                                                                                                Threats

                                                                                                1 Pollution control norms laid by the government are getting stringent

                                                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                With its cheap products they can kill domestic industries

                                                                                                3 Labour incentive

                                                                                                4 Expensive transportation cost

                                                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                exhausted

                                                                                                FINDING AND CONCLUSION

                                                                                                73

                                                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                FINDINGS

                                                                                                The organization is not success in both domestic and export market to meet their

                                                                                                demand

                                                                                                The company is not providing proper training to their employees

                                                                                                The company is financially sound

                                                                                                Rising cost of raw materials

                                                                                                Products processing facilities are not enough

                                                                                                They should make more advertisements

                                                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                pureness

                                                                                                CONCLUSION

                                                                                                74

                                                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                strengthen their employees and also to improve the quality of life their employees

                                                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                round improvement is production sales and profitability

                                                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                LEARNING EXPERIENCE

                                                                                                75

                                                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                However after implant training I have felt empowered with confidence to understand

                                                                                                different management concepts in a pragmatic manner

                                                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                MBA I also came across real problems faced by organization in technology human

                                                                                                resources etc and the way in which the management tackled those problems

                                                                                                During this implant training I realized that management is a backbone of every organization

                                                                                                and without which every activity of organization will go haywire

                                                                                                I came to know the importance of Management Information System [MIS] in the

                                                                                                organization and how it assists the management in every aspect of its business and how it

                                                                                                helps the management in the process of decision-making

                                                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                the organization and how we should communicate on different channels and with different

                                                                                                grades of peoples

                                                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                finance department I came to know the importance of finance department and I came to

                                                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                                                regulation policies and procedures of the company and to what extent employees are

                                                                                                following the rules and regulation laid down by the management I came to know about the

                                                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                regulation of the company

                                                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                support and team spirit

                                                                                                76

                                                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                                                individual effort in organization In addition importance of human relations was known

                                                                                                which helps the management getting the things done through its employees

                                                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                help in my career It is about the working environment about dealing with the employees

                                                                                                about the attitude required to sustain in an organization and so on

                                                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                continuous guidance to make this project work successful

                                                                                                77

                                                                                                BIBLIOGRAPHY

                                                                                                The companyrsquos Reports are

                                                                                                Quality Assurance Report

                                                                                                Production Report

                                                                                                Finance department Report

                                                                                                Marketing department Report

                                                                                                WEBSITE

                                                                                                wwwcerebracomputerscom

                                                                                                wwwwikipediacom

                                                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                TEXT BOOKS

                                                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                Edition) Pearson Education

                                                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                Methods (8th Edition) Tata McGraw Hill

                                                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                Edition) Tata McGraw-Hill

                                                                                                BOOKS

                                                                                                Company Magazines

                                                                                                Hand books Catalogue Journals amp Reports

                                                                                                78

                                                                                                • The future of any Company depends on its ability to-
                                                                                                • Responsibility and Authority
                                                                                                • Managing Director
                                                                                                • Responsibility
                                                                                                • Authority
                                                                                                • Director (Commercial)
                                                                                                • Responsibility
                                                                                                • Authority
                                                                                                • Manager Accounts
                                                                                                • Responsibility
                                                                                                • Authority
                                                                                                • Assistant Manager of Quality Assurance
                                                                                                • Responsibility
                                                                                                • Authority
                                                                                                • Supervisory Moulding
                                                                                                • Responsibility
                                                                                                • Authority
                                                                                                • Supervisor Maintenance
                                                                                                • Responsibility

                                                                                                  Finance Department

                                                                                                  Finance is the lifeblood of any industry At any movement business firm can be viewed as a

                                                                                                  pool of funds These funds come from a variety of sources investors or shareholders

                                                                                                  creditors who lend in money and past earnings retained in business Funds provided from

                                                                                                  these sources are committed to a number of uses Fixed assets used in production of a product

                                                                                                  or service inventory used in production of marketable goods cash and securities used for

                                                                                                  transaction and liquidity purposes

                                                                                                  The sales of the company are accompanied with sales bills which are generated from

                                                                                                  computer The terms of sales varies from 30 days 60 days and for few customers the

                                                                                                  document is sent through Bank for payment

                                                                                                  The export sales are against payment through Bank with a credit period of 45 days from the

                                                                                                  date of shipment

                                                                                                  The purchase of raw materials component parts and consumables are affected against a credit

                                                                                                  period from 15 days to 60 days The purchase made from the local vendors is paid on the last

                                                                                                  day of the month irrespective of the material receipt date

                                                                                                  Department Structure

                                                                                                  DIRECTOR COMMERCIAL

                                                                                                  FINANCE MANAGER

                                                                                                  CASHIER STENO TYPIST

                                                                                                  The main functions of Finance Department are as follows

                                                                                                  1 Making the payment as salary to the employees

                                                                                                  2 Meeting the manufacturing expenses of the organization

                                                                                                  3 Preparing financial statement of the organization

                                                                                                  4 Maintaining the liquidity position of the company

                                                                                                  5 Helping the management in taking financial decision

                                                                                                  6 Maintaining the rules and regulation laid down by the companyrsquos act of 1956

                                                                                                  7 Making payments to the suppliers

                                                                                                  8 Receiving receipts from the customers

                                                                                                  49

                                                                                                  Accounting Procedure

                                                                                                  The company follows cash and credit basis of accounting of its income and expenditures

                                                                                                  The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                                  and by sale of bye products The major expenditures are power charges manufacturing

                                                                                                  expense labour raw materials and consumable spares administrative and selling expense

                                                                                                  interest

                                                                                                  The following are the books and records maintained by cerebra integrated technologies

                                                                                                  Limited

                                                                                                  Subsidiary BooksRecords

                                                                                                  This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                                  effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                                  the material by store and counter signed by the quality Assurance Department the necessary

                                                                                                  entries are made in the registrar

                                                                                                  Customer RegisterBill Register

                                                                                                  This register is maintained to keep track of the sales made to each and individual customer

                                                                                                  The follows are maintained customer wise and the detail of invoice number and date and

                                                                                                  value with cumulative value is maintained in the register This register also helps to make

                                                                                                  follow up for payment The entries in the register are made immediately after the invoice is

                                                                                                  generated from the computer

                                                                                                  The receipt of payment against each customer and invoice is also entered in the register to

                                                                                                  enable to know the balance outstanding customer wise

                                                                                                  Salary advance register

                                                                                                  This register is maintained to know the advance outstanding employee wise Immediately

                                                                                                  after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                                  of advance through slips the entries are made in this register to know the exact balances of

                                                                                                  advance employee wise

                                                                                                  50

                                                                                                  Customer Rejection Register

                                                                                                  This register is maintained to keep track of customer rejection of castings

                                                                                                  Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                                  the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                                  rejection register where in the details of rejection via invoice number grade quantity and

                                                                                                  weight value excise duty sales tax and forwarding are made

                                                                                                  Books of Accounts

                                                                                                  Petty Cash Book

                                                                                                  This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                                  payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                                  the Director and then necessary entries are made in the books through computer

                                                                                                  The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                                  received from whom amount in words and figures If the payment is made above Rs500-

                                                                                                  necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                                  Bank book

                                                                                                  Since the company has availed cash credit and bill discounting facility from bank two

                                                                                                  separate bank books for cash credit and bill discounting are maintained

                                                                                                  The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                                  draft is maintained in the register The balance of the book should tally with the balance in

                                                                                                  the books of accounts maintained in a computer

                                                                                                  In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                                  the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                                  register to arrive at the actual balance against the sanctioned working capital

                                                                                                  51

                                                                                                  General ledger

                                                                                                  This ledger gives the details of transactions effected by the company at any point of time The

                                                                                                  receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                                  respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                                  to know the actual balance of each account The trail balance and receipt and payment are

                                                                                                  made at each month end which should necessarily tally The profit and loss account is also

                                                                                                  arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                                  yearly or yearly

                                                                                                  Inventory management

                                                                                                  Inventories constitute the most significant part of current assets of a majority of companies

                                                                                                  in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                                  A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                                  While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                                  no raw material and work in progress inventory

                                                                                                  Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                                  of inventory control technique which is popularly known as FIFO method In this method

                                                                                                  raw material which bought first will be sent to the production department first

                                                                                                  Cost of production

                                                                                                  The following items determine the cost of production of the product

                                                                                                  Price of raw materials

                                                                                                  Labour costs

                                                                                                  Other production costs

                                                                                                  Market condition

                                                                                                  52

                                                                                                  Mode of Payment

                                                                                                  1 Advance Payment

                                                                                                  The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                  2 Credit

                                                                                                  The firm gives credit facility to its old customers which is secured by the following

                                                                                                  - Invoice performance credit

                                                                                                  - Letter of credit

                                                                                                  53

                                                                                                  CERBRA INTEGRATED

                                                                                                  TECHNOLOGIES LIMITED

                                                                                                  PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                  CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                  54

                                                                                                  Particulars 30-9-2010 30-9-2009

                                                                                                  INCOME

                                                                                                  Sales amp Services 588808535 503398844

                                                                                                  Other Income 8458654 1291991

                                                                                                  TOTAL 597267189 504690834

                                                                                                  EXPENDITURE

                                                                                                  Materials 565924569 471247636

                                                                                                  Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                  Marketing Expenses 249660 127791

                                                                                                  Interestamp Financial Charges 248640 382737

                                                                                                  Depreciation 1588627 2055635

                                                                                                  TOTAL 583651507 490061295

                                                                                                  Profit Before Extraordinary Items 13615681 14629539

                                                                                                  Profit [loss] Before Taxation 13615681 14629539

                                                                                                  Provision for Taxation

                                                                                                  MAT 2524347 (1894)

                                                                                                  Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                  Sheet

                                                                                                  CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                  CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                  55

                                                                                                  PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                  Sources of funds

                                                                                                  Share Holderrsquos Funds 159555820 150740820

                                                                                                  Share Application Money 29211000 5643501

                                                                                                  Reserves amp Surplus 242157224 242157224

                                                                                                  Minority interest 334875 ------

                                                                                                  Grand Total 431258919 398541545

                                                                                                  Application of funds

                                                                                                  Fixed Assets

                                                                                                  Gross Block 46078186 46259057

                                                                                                  Less Depreciation 28342562 26103945

                                                                                                  Net Block 17735625 20155113

                                                                                                  Deferred Tax Assets 63249 ----

                                                                                                  Investment cost 2000 2000

                                                                                                  Current Assets Loans amp Advances

                                                                                                  Sundry Debtors 318650954 337538013

                                                                                                  Cash amp Bank Balance 12439646 9113641

                                                                                                  Loans amp Advances 114671053 45651808

                                                                                                  445761654 392303462

                                                                                                  Less Current Liabilities amp Provisions

                                                                                                  Current Liabilities 293343081 290079690

                                                                                                  Provisions 2810681 1999

                                                                                                  Net Current Assets 149607892 102221773

                                                                                                  Profit amp loss Account 263850154 276162659

                                                                                                  Grand Total 431258919 398541545

                                                                                                  INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                  The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                  late 1970s to help managers address the difficulties of change The model shows that

                                                                                                  organizational immune systems and the many interconnected variables involved make change

                                                                                                  complex and that an effective change effort must address many of these issues

                                                                                                  simultaneously This is often a daunting managerial challenge

                                                                                                  The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                  relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                  (subordinate goals) Skill

                                                                                                  According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                  Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                  American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                  studies of several firms have extensively tested it

                                                                                                  The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                  major premise of the model is that many performances related issues are rooted among the 7

                                                                                                  factors outlines This study is important from a strategic marketing Organizational

                                                                                                  performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                  interconnected aligned and working together in high performing organizations

                                                                                                  56

                                                                                                  Structure

                                                                                                  The organizational structure of the company is based on the functional departments and the

                                                                                                  decision taken from top-level management of the company For analyzing and for taking

                                                                                                  decision the top management will consult the functional managers performance of various

                                                                                                  tasks in departments will be assigned to its functional head

                                                                                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                  associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                  integrated

                                                                                                  Skill

                                                                                                  Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                  1 Administrative skills

                                                                                                  2 Technical skills

                                                                                                  Administrative Skills

                                                                                                  Administrative skills are those skills which are very much necessary for office staff It

                                                                                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                  will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                  make the candidate familiar with the organization Every month a training program will be

                                                                                                  conducted wherein personalities having expertise in various fields give lectures

                                                                                                  Technical Skills

                                                                                                  Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                  floor employees are expected to possess these skills to carry out the production activity

                                                                                                  smoothly

                                                                                                  In Cerebra integrated technologies limited they give more importance to technical

                                                                                                  knowledge than educational qualification

                                                                                                  57

                                                                                                  Different training programs are conducted to impart technical skills among employees When

                                                                                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                  the company gets its employees trained by external training agencies Guest lectures are

                                                                                                  arranged once in a month to help the employees update their knowledge with the industry

                                                                                                  level

                                                                                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                  employees of various departments and identifies the training needs to be given for employees

                                                                                                  and for enhancing the skills of the employees

                                                                                                  Style

                                                                                                  The company follows a centralized system of decision-making Only the top management

                                                                                                  takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                  consideration

                                                                                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                  approach

                                                                                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                  comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                  management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                  material and tenders The higher authorities do everything There is no participative

                                                                                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                  the companyrsquos administration

                                                                                                  58

                                                                                                  Strategy

                                                                                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                  followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                  competition through its quality products with reasonable price To price their products

                                                                                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                  waste elimination

                                                                                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                  advance before starting production activity By using the good quality of raw materials the

                                                                                                  company can produce quality output without any damages or cracks in the castings Thus

                                                                                                  reducing the wastage

                                                                                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                  Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                  commit any wrongdoing

                                                                                                  Staff

                                                                                                  Responsibility and Authority

                                                                                                  The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                  implementation of quality management and these are communicated to relevant persons in

                                                                                                  the organization

                                                                                                  59

                                                                                                  Managing Director

                                                                                                  Responsibility

                                                                                                  1 Overall control of the company

                                                                                                  2 Ultimate responsibility for product quality

                                                                                                  3 Responsibility for customer satisfaction

                                                                                                  4 Responsibility for marketing

                                                                                                  5 New product development and process improvement

                                                                                                  6 Growth and profit

                                                                                                  Authority

                                                                                                  1 Approve quality assurance manual

                                                                                                  2 Interact with customers

                                                                                                  3 Approve capital goods

                                                                                                  4 Release the product whenever there is ambiguity

                                                                                                  5 Disposal of non-conforming products

                                                                                                  6 Sign cheque

                                                                                                  Director (Commercial)

                                                                                                  Responsibility

                                                                                                  1 Responsible for purchasing and supplier development

                                                                                                  2 Financial management including cash flow management

                                                                                                  3 Responsible for storersquos management

                                                                                                  4 Administration and personnel management

                                                                                                  5 Functions of managing director in his absence

                                                                                                  Authority

                                                                                                  1 Sign the purchase order

                                                                                                  2 Sign cheques

                                                                                                  3 Prepare the yearly budget and follow up

                                                                                                  4 Interact with statutory bodies and maintain records

                                                                                                  60

                                                                                                  Works Manager

                                                                                                  Responsibility

                                                                                                  1 Overall responsibility for production planning and control

                                                                                                  2 Overall responsibility for pattern equipment and product quality

                                                                                                  3 Safety and house-keeping of entire company

                                                                                                  4 Upkeep of all equipment

                                                                                                  5 Process improvement and productivity

                                                                                                  6 Training of production and quality control personnel

                                                                                                  7 Upkeep of relevant records

                                                                                                  Authority

                                                                                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                  reaching customer on time

                                                                                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                  Manager Maintenance

                                                                                                  Responsibility

                                                                                                  1 Monitor and control the activity of the administration office

                                                                                                  2 Upkeep of statutory records

                                                                                                  3 Make payment to suppliers on due date

                                                                                                  4 Housekeeping in respective areas

                                                                                                  Authority

                                                                                                  1 Prepare and send chequesDDrsquos

                                                                                                  61

                                                                                                  Manager Accounts

                                                                                                  Responsibility

                                                                                                  1 Account all the vouchers and bills after acceptance from stores

                                                                                                  2 Maintain books of accounts

                                                                                                  3 Update all the accounts regularly

                                                                                                  4 Prepare financial statement at defined intervals

                                                                                                  5 Update the salary advance register

                                                                                                  6 Housekeeping in respective areas

                                                                                                  Authority

                                                                                                  1 Enter accounts data into the computer

                                                                                                  2 Raise debitcredit notes

                                                                                                  3 Issue stamped receipts for the payment received

                                                                                                  Assistant Manager Quality Control

                                                                                                  Responsibility

                                                                                                  1 NDT inspection

                                                                                                  2 Inspection of castings in first second and final stage

                                                                                                  3 Upkeep of related records

                                                                                                  4 Housekeeping in respective department

                                                                                                  Authority

                                                                                                  1 Authorized to inspect and release the product for next stages

                                                                                                  62

                                                                                                  Assistant Manager of Quality Assurance

                                                                                                  Responsibility

                                                                                                  1 Incoming and in-process inspection

                                                                                                  2 Overall responsibility of calibration of EMTE

                                                                                                  3 Training of quality assurance personnel

                                                                                                  Authority

                                                                                                  1 Accept the product at inward good stage

                                                                                                  2 Approve the liquid metal before pouring

                                                                                                  Chemist

                                                                                                  Responsibility

                                                                                                  1 Charge calculation

                                                                                                  2 Inspection of incoming materials

                                                                                                  3 Mechanical testing

                                                                                                  4 Housekeeping in the related areas

                                                                                                  Authority

                                                                                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                  Manager

                                                                                                  63

                                                                                                  Marketing and Administration Officer

                                                                                                  Responsibility

                                                                                                  1 Delivery challan cum invoice preparation with its related activities

                                                                                                  2 Central excise formalities and related activities

                                                                                                  3 Cash handling

                                                                                                  4 Upkeep and maintenance of the following records

                                                                                                  Authority

                                                                                                  1 Purchase stationery

                                                                                                  2 Co-ordinate with central excise department on behalf of the company

                                                                                                  Supervisory Moulding

                                                                                                  Responsibility

                                                                                                  1 Allocate the work for the workers based on planning

                                                                                                  2 Arrangements for production of moulding core as per planning and documented

                                                                                                  procedures

                                                                                                  3 Inspection of pattern and core box before and while production

                                                                                                  4 Ensure correct mixing of sand as per procedure

                                                                                                  5 To maintain a clean and neat working environment

                                                                                                  Authority

                                                                                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                  Supervisor Maintenance

                                                                                                  Responsibility

                                                                                                  1 General house-keeping in all area

                                                                                                  2 Attending machine break down

                                                                                                  3 Arrangement for lining preparation

                                                                                                  64

                                                                                                  Authority

                                                                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                  consent with the directors

                                                                                                  Supervisor Inspection

                                                                                                  Responsibility

                                                                                                  1 Inspection of castings in all stores

                                                                                                  2 Final clearance of castings before dispatch

                                                                                                  Authority

                                                                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                  Purchase Officer

                                                                                                  Responsibility

                                                                                                  1 Local purchase

                                                                                                  2 Cash purchase

                                                                                                  3 Out station purchase follow up as and when assigned

                                                                                                  4 Attending bank work

                                                                                                  Authority

                                                                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                                                                  (commercial)

                                                                                                  65

                                                                                                  Cashier Steno cum Typist

                                                                                                  Responsibility

                                                                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                  2 To prepare letterspayment reminders at defined intervals

                                                                                                  3 To maintain petty cash book daily

                                                                                                  Authority

                                                                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                  2 Procure postal stamps and revenue stamps for office use

                                                                                                  The responsibilities and authorities of Management Representatives include the following

                                                                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                                                                  system with other head of the departments in the company

                                                                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                  documented procedures detailed procedures and process maps

                                                                                                  c) Reporting to management on the performance of the quality management including

                                                                                                  needs for improvement through management review meetings

                                                                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                                                                  System

                                                                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                  quality control systems performance measurement systems order execution systems

                                                                                                  Inventory control systems etc

                                                                                                  Inventory Control System

                                                                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                                  66

                                                                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                  no raw material and work in progress inventory

                                                                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                  materials which bought first will be sent to the production department first The inventory

                                                                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                                                                  month in advance so that the production will not be affected even in case of any

                                                                                                  uncertainties

                                                                                                  Order Execution System

                                                                                                  The company receives the purchase order from its customer The purchase order may be in

                                                                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                  review of contract

                                                                                                  The following are the various steps taken by the organization to execute a purchase order

                                                                                                  from a customer

                                                                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                  issued to the Managing Director for study

                                                                                                  2 Managing Director shall study the technical and commercial requirements with

                                                                                                  respect to the following

                                                                                                  Technical

                                                                                                  a Normalwitness pouring

                                                                                                  b Third party inspection

                                                                                                  67

                                                                                                  c NDT requirements

                                                                                                  d Acid Picking requirements

                                                                                                  e Previous history of the product available in computer

                                                                                                  Commercial

                                                                                                  a Rate

                                                                                                  b Delivery period

                                                                                                  c Mode of Dispatch

                                                                                                  d Mode of Payment

                                                                                                  e Payment terms

                                                                                                  f KSTCST Number of customer

                                                                                                  g Dispatch destination address and mode of dispatch

                                                                                                  h One copy is sent to customer

                                                                                                  i One copy is filled to customer wise along with purchase order

                                                                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                  regarding technical delivery and commercial conditions

                                                                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                  in computer

                                                                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                  accordingly

                                                                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                  grade and rate and delivery date

                                                                                                  7 After the same is cleared by the Managing Director

                                                                                                  8 The concerned production department shall have an access to order acceptance from

                                                                                                  computer

                                                                                                  9 The production department will go for producing the products as per the requirement of the

                                                                                                  customer

                                                                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                                                                  68

                                                                                                  Shared value

                                                                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                  and the values it will uphold in determining corporate destiny

                                                                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                  follows

                                                                                                  1 Mission

                                                                                                  2 Corporate Objectives

                                                                                                  Serve the community around through welfare schemes

                                                                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                  activities Like providing the necessities for the local schools and giving donations to

                                                                                                  charitable institutes

                                                                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                                                                  of materials with highly committed and socially responsible employees

                                                                                                  The company in order to become a global entity with highly committed and socially

                                                                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                  to handle any complex job To make the employees skilful the company is organizing

                                                                                                  training programs regularly The company is taking measures to create social

                                                                                                  awareness among its employees

                                                                                                  Strive towards making work environment safe and environment friendly

                                                                                                  To make the working environment safe for the employees the company has provided

                                                                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                                                                  sand and using it again for casting purpose

                                                                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                  and supply products of high quality to the complete satisfaction of each and every

                                                                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                  products There by achieving a sense of satisfaction among its customers The

                                                                                                  employees are made to perform the work with due concern to the quality of the

                                                                                                  69

                                                                                                  products Through its quality products the company wants to achieve leadership in

                                                                                                  market as reputed and reliable supplies

                                                                                                  Endeavoring to fulfill social responsibilities

                                                                                                  The company in order to fulfill its social responsibility has undertaken many

                                                                                                  community development projects which include donations to charitable institutions

                                                                                                  and providing necessities for local schools etc besides the company has a huge

                                                                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                  on the environment

                                                                                                  The company is committed to the following

                                                                                                  Continual prevention of pollution reduction of waste and consumption of

                                                                                                  resources in all its operations

                                                                                                  Promote environmental awareness among all employees and ensure their

                                                                                                  participation in implementing this environmental policy at their place of work

                                                                                                  SWOT ANALYSIS

                                                                                                  70

                                                                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                  Strength

                                                                                                  71

                                                                                                  1 Easy and timely availability of raw material

                                                                                                  2 The company is having expertise Human resource

                                                                                                  3 The company has equipped with latest technology

                                                                                                  4 The company has good machines for manufacturing purpose

                                                                                                  5 The company protects employees by giving safety equipments

                                                                                                  Weakness

                                                                                                  1 Lack of education among the workers in the lower cadre

                                                                                                  2 They have not given the additional facilities like cab facilities etc

                                                                                                  3 The company does not have its own products to sell It should rely heavily on

                                                                                                  customer orders

                                                                                                  4 Lack of space inside the production department

                                                                                                  5 The company more depends on the casual workforce in its production

                                                                                                  Opportunities

                                                                                                  72

                                                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                                                  industrial machines

                                                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                                                  markets

                                                                                                  3 Presence of auto majors in the region especially in south India

                                                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                  quality of goods effectively and more efficiently

                                                                                                  Threats

                                                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                  With its cheap products they can kill domestic industries

                                                                                                  3 Labour incentive

                                                                                                  4 Expensive transportation cost

                                                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                  exhausted

                                                                                                  FINDING AND CONCLUSION

                                                                                                  73

                                                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                  FINDINGS

                                                                                                  The organization is not success in both domestic and export market to meet their

                                                                                                  demand

                                                                                                  The company is not providing proper training to their employees

                                                                                                  The company is financially sound

                                                                                                  Rising cost of raw materials

                                                                                                  Products processing facilities are not enough

                                                                                                  They should make more advertisements

                                                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                  pureness

                                                                                                  CONCLUSION

                                                                                                  74

                                                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                  round improvement is production sales and profitability

                                                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                  LEARNING EXPERIENCE

                                                                                                  75

                                                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                  However after implant training I have felt empowered with confidence to understand

                                                                                                  different management concepts in a pragmatic manner

                                                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                  MBA I also came across real problems faced by organization in technology human

                                                                                                  resources etc and the way in which the management tackled those problems

                                                                                                  During this implant training I realized that management is a backbone of every organization

                                                                                                  and without which every activity of organization will go haywire

                                                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                                                  helps the management in the process of decision-making

                                                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                  the organization and how we should communicate on different channels and with different

                                                                                                  grades of peoples

                                                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                  finance department I came to know the importance of finance department and I came to

                                                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                  regulation of the company

                                                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                  support and team spirit

                                                                                                  76

                                                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                                                  individual effort in organization In addition importance of human relations was known

                                                                                                  which helps the management getting the things done through its employees

                                                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                  help in my career It is about the working environment about dealing with the employees

                                                                                                  about the attitude required to sustain in an organization and so on

                                                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                  continuous guidance to make this project work successful

                                                                                                  77

                                                                                                  BIBLIOGRAPHY

                                                                                                  The companyrsquos Reports are

                                                                                                  Quality Assurance Report

                                                                                                  Production Report

                                                                                                  Finance department Report

                                                                                                  Marketing department Report

                                                                                                  WEBSITE

                                                                                                  wwwcerebracomputerscom

                                                                                                  wwwwikipediacom

                                                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                  TEXT BOOKS

                                                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                  Edition) Pearson Education

                                                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                  Edition) Tata McGraw-Hill

                                                                                                  BOOKS

                                                                                                  Company Magazines

                                                                                                  Hand books Catalogue Journals amp Reports

                                                                                                  78

                                                                                                  • The future of any Company depends on its ability to-
                                                                                                  • Responsibility and Authority
                                                                                                  • Managing Director
                                                                                                  • Responsibility
                                                                                                  • Authority
                                                                                                  • Director (Commercial)
                                                                                                  • Responsibility
                                                                                                  • Authority
                                                                                                  • Manager Accounts
                                                                                                  • Responsibility
                                                                                                  • Authority
                                                                                                  • Assistant Manager of Quality Assurance
                                                                                                  • Responsibility
                                                                                                  • Authority
                                                                                                  • Supervisory Moulding
                                                                                                  • Responsibility
                                                                                                  • Authority
                                                                                                  • Supervisor Maintenance
                                                                                                  • Responsibility

                                                                                                    Accounting Procedure

                                                                                                    The company follows cash and credit basis of accounting of its income and expenditures

                                                                                                    The income of the company is fo0rm sale of castings development of patterns for new items

                                                                                                    and by sale of bye products The major expenditures are power charges manufacturing

                                                                                                    expense labour raw materials and consumable spares administrative and selling expense

                                                                                                    interest

                                                                                                    The following are the books and records maintained by cerebra integrated technologies

                                                                                                    Limited

                                                                                                    Subsidiary BooksRecords

                                                                                                    This register is maintained to keep track of the material in-warded GRN wise and to enable to

                                                                                                    effect payment on the due dates on the basis of the credit terms Immediately after accepting

                                                                                                    the material by store and counter signed by the quality Assurance Department the necessary

                                                                                                    entries are made in the registrar

                                                                                                    Customer RegisterBill Register

                                                                                                    This register is maintained to keep track of the sales made to each and individual customer

                                                                                                    The follows are maintained customer wise and the detail of invoice number and date and

                                                                                                    value with cumulative value is maintained in the register This register also helps to make

                                                                                                    follow up for payment The entries in the register are made immediately after the invoice is

                                                                                                    generated from the computer

                                                                                                    The receipt of payment against each customer and invoice is also entered in the register to

                                                                                                    enable to know the balance outstanding customer wise

                                                                                                    Salary advance register

                                                                                                    This register is maintained to know the advance outstanding employee wise Immediately

                                                                                                    after issue of advance the necessary entries are made in this register Similarly after receipt

                                                                                                    of advance through slips the entries are made in this register to know the exact balances of

                                                                                                    advance employee wise

                                                                                                    50

                                                                                                    Customer Rejection Register

                                                                                                    This register is maintained to keep track of customer rejection of castings

                                                                                                    Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                                    the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                                    rejection register where in the details of rejection via invoice number grade quantity and

                                                                                                    weight value excise duty sales tax and forwarding are made

                                                                                                    Books of Accounts

                                                                                                    Petty Cash Book

                                                                                                    This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                                    payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                                    the Director and then necessary entries are made in the books through computer

                                                                                                    The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                                    received from whom amount in words and figures If the payment is made above Rs500-

                                                                                                    necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                                    Bank book

                                                                                                    Since the company has availed cash credit and bill discounting facility from bank two

                                                                                                    separate bank books for cash credit and bill discounting are maintained

                                                                                                    The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                                    draft is maintained in the register The balance of the book should tally with the balance in

                                                                                                    the books of accounts maintained in a computer

                                                                                                    In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                                    the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                                    register to arrive at the actual balance against the sanctioned working capital

                                                                                                    51

                                                                                                    General ledger

                                                                                                    This ledger gives the details of transactions effected by the company at any point of time The

                                                                                                    receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                                    respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                                    to know the actual balance of each account The trail balance and receipt and payment are

                                                                                                    made at each month end which should necessarily tally The profit and loss account is also

                                                                                                    arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                                    yearly or yearly

                                                                                                    Inventory management

                                                                                                    Inventories constitute the most significant part of current assets of a majority of companies

                                                                                                    in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                                    A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                                    While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                                    no raw material and work in progress inventory

                                                                                                    Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                                    of inventory control technique which is popularly known as FIFO method In this method

                                                                                                    raw material which bought first will be sent to the production department first

                                                                                                    Cost of production

                                                                                                    The following items determine the cost of production of the product

                                                                                                    Price of raw materials

                                                                                                    Labour costs

                                                                                                    Other production costs

                                                                                                    Market condition

                                                                                                    52

                                                                                                    Mode of Payment

                                                                                                    1 Advance Payment

                                                                                                    The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                    2 Credit

                                                                                                    The firm gives credit facility to its old customers which is secured by the following

                                                                                                    - Invoice performance credit

                                                                                                    - Letter of credit

                                                                                                    53

                                                                                                    CERBRA INTEGRATED

                                                                                                    TECHNOLOGIES LIMITED

                                                                                                    PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                    CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                    54

                                                                                                    Particulars 30-9-2010 30-9-2009

                                                                                                    INCOME

                                                                                                    Sales amp Services 588808535 503398844

                                                                                                    Other Income 8458654 1291991

                                                                                                    TOTAL 597267189 504690834

                                                                                                    EXPENDITURE

                                                                                                    Materials 565924569 471247636

                                                                                                    Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                    Marketing Expenses 249660 127791

                                                                                                    Interestamp Financial Charges 248640 382737

                                                                                                    Depreciation 1588627 2055635

                                                                                                    TOTAL 583651507 490061295

                                                                                                    Profit Before Extraordinary Items 13615681 14629539

                                                                                                    Profit [loss] Before Taxation 13615681 14629539

                                                                                                    Provision for Taxation

                                                                                                    MAT 2524347 (1894)

                                                                                                    Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                    Sheet

                                                                                                    CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                    CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                    55

                                                                                                    PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                    Sources of funds

                                                                                                    Share Holderrsquos Funds 159555820 150740820

                                                                                                    Share Application Money 29211000 5643501

                                                                                                    Reserves amp Surplus 242157224 242157224

                                                                                                    Minority interest 334875 ------

                                                                                                    Grand Total 431258919 398541545

                                                                                                    Application of funds

                                                                                                    Fixed Assets

                                                                                                    Gross Block 46078186 46259057

                                                                                                    Less Depreciation 28342562 26103945

                                                                                                    Net Block 17735625 20155113

                                                                                                    Deferred Tax Assets 63249 ----

                                                                                                    Investment cost 2000 2000

                                                                                                    Current Assets Loans amp Advances

                                                                                                    Sundry Debtors 318650954 337538013

                                                                                                    Cash amp Bank Balance 12439646 9113641

                                                                                                    Loans amp Advances 114671053 45651808

                                                                                                    445761654 392303462

                                                                                                    Less Current Liabilities amp Provisions

                                                                                                    Current Liabilities 293343081 290079690

                                                                                                    Provisions 2810681 1999

                                                                                                    Net Current Assets 149607892 102221773

                                                                                                    Profit amp loss Account 263850154 276162659

                                                                                                    Grand Total 431258919 398541545

                                                                                                    INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                    The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                    late 1970s to help managers address the difficulties of change The model shows that

                                                                                                    organizational immune systems and the many interconnected variables involved make change

                                                                                                    complex and that an effective change effort must address many of these issues

                                                                                                    simultaneously This is often a daunting managerial challenge

                                                                                                    The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                    relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                    (subordinate goals) Skill

                                                                                                    According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                    Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                    American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                    studies of several firms have extensively tested it

                                                                                                    The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                    major premise of the model is that many performances related issues are rooted among the 7

                                                                                                    factors outlines This study is important from a strategic marketing Organizational

                                                                                                    performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                    interconnected aligned and working together in high performing organizations

                                                                                                    56

                                                                                                    Structure

                                                                                                    The organizational structure of the company is based on the functional departments and the

                                                                                                    decision taken from top-level management of the company For analyzing and for taking

                                                                                                    decision the top management will consult the functional managers performance of various

                                                                                                    tasks in departments will be assigned to its functional head

                                                                                                    The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                    Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                    associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                    integrated

                                                                                                    Skill

                                                                                                    Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                    1 Administrative skills

                                                                                                    2 Technical skills

                                                                                                    Administrative Skills

                                                                                                    Administrative skills are those skills which are very much necessary for office staff It

                                                                                                    involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                    is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                    will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                    make the candidate familiar with the organization Every month a training program will be

                                                                                                    conducted wherein personalities having expertise in various fields give lectures

                                                                                                    Technical Skills

                                                                                                    Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                    floor employees are expected to possess these skills to carry out the production activity

                                                                                                    smoothly

                                                                                                    In Cerebra integrated technologies limited they give more importance to technical

                                                                                                    knowledge than educational qualification

                                                                                                    57

                                                                                                    Different training programs are conducted to impart technical skills among employees When

                                                                                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                    the company gets its employees trained by external training agencies Guest lectures are

                                                                                                    arranged once in a month to help the employees update their knowledge with the industry

                                                                                                    level

                                                                                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                    employees of various departments and identifies the training needs to be given for employees

                                                                                                    and for enhancing the skills of the employees

                                                                                                    Style

                                                                                                    The company follows a centralized system of decision-making Only the top management

                                                                                                    takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                    consideration

                                                                                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                    approach

                                                                                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                    comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                    management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                    material and tenders The higher authorities do everything There is no participative

                                                                                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                    the companyrsquos administration

                                                                                                    58

                                                                                                    Strategy

                                                                                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                    followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                    competition through its quality products with reasonable price To price their products

                                                                                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                    waste elimination

                                                                                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                    advance before starting production activity By using the good quality of raw materials the

                                                                                                    company can produce quality output without any damages or cracks in the castings Thus

                                                                                                    reducing the wastage

                                                                                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                    Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                    commit any wrongdoing

                                                                                                    Staff

                                                                                                    Responsibility and Authority

                                                                                                    The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                    implementation of quality management and these are communicated to relevant persons in

                                                                                                    the organization

                                                                                                    59

                                                                                                    Managing Director

                                                                                                    Responsibility

                                                                                                    1 Overall control of the company

                                                                                                    2 Ultimate responsibility for product quality

                                                                                                    3 Responsibility for customer satisfaction

                                                                                                    4 Responsibility for marketing

                                                                                                    5 New product development and process improvement

                                                                                                    6 Growth and profit

                                                                                                    Authority

                                                                                                    1 Approve quality assurance manual

                                                                                                    2 Interact with customers

                                                                                                    3 Approve capital goods

                                                                                                    4 Release the product whenever there is ambiguity

                                                                                                    5 Disposal of non-conforming products

                                                                                                    6 Sign cheque

                                                                                                    Director (Commercial)

                                                                                                    Responsibility

                                                                                                    1 Responsible for purchasing and supplier development

                                                                                                    2 Financial management including cash flow management

                                                                                                    3 Responsible for storersquos management

                                                                                                    4 Administration and personnel management

                                                                                                    5 Functions of managing director in his absence

                                                                                                    Authority

                                                                                                    1 Sign the purchase order

                                                                                                    2 Sign cheques

                                                                                                    3 Prepare the yearly budget and follow up

                                                                                                    4 Interact with statutory bodies and maintain records

                                                                                                    60

                                                                                                    Works Manager

                                                                                                    Responsibility

                                                                                                    1 Overall responsibility for production planning and control

                                                                                                    2 Overall responsibility for pattern equipment and product quality

                                                                                                    3 Safety and house-keeping of entire company

                                                                                                    4 Upkeep of all equipment

                                                                                                    5 Process improvement and productivity

                                                                                                    6 Training of production and quality control personnel

                                                                                                    7 Upkeep of relevant records

                                                                                                    Authority

                                                                                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                    reaching customer on time

                                                                                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                    Manager Maintenance

                                                                                                    Responsibility

                                                                                                    1 Monitor and control the activity of the administration office

                                                                                                    2 Upkeep of statutory records

                                                                                                    3 Make payment to suppliers on due date

                                                                                                    4 Housekeeping in respective areas

                                                                                                    Authority

                                                                                                    1 Prepare and send chequesDDrsquos

                                                                                                    61

                                                                                                    Manager Accounts

                                                                                                    Responsibility

                                                                                                    1 Account all the vouchers and bills after acceptance from stores

                                                                                                    2 Maintain books of accounts

                                                                                                    3 Update all the accounts regularly

                                                                                                    4 Prepare financial statement at defined intervals

                                                                                                    5 Update the salary advance register

                                                                                                    6 Housekeeping in respective areas

                                                                                                    Authority

                                                                                                    1 Enter accounts data into the computer

                                                                                                    2 Raise debitcredit notes

                                                                                                    3 Issue stamped receipts for the payment received

                                                                                                    Assistant Manager Quality Control

                                                                                                    Responsibility

                                                                                                    1 NDT inspection

                                                                                                    2 Inspection of castings in first second and final stage

                                                                                                    3 Upkeep of related records

                                                                                                    4 Housekeeping in respective department

                                                                                                    Authority

                                                                                                    1 Authorized to inspect and release the product for next stages

                                                                                                    62

                                                                                                    Assistant Manager of Quality Assurance

                                                                                                    Responsibility

                                                                                                    1 Incoming and in-process inspection

                                                                                                    2 Overall responsibility of calibration of EMTE

                                                                                                    3 Training of quality assurance personnel

                                                                                                    Authority

                                                                                                    1 Accept the product at inward good stage

                                                                                                    2 Approve the liquid metal before pouring

                                                                                                    Chemist

                                                                                                    Responsibility

                                                                                                    1 Charge calculation

                                                                                                    2 Inspection of incoming materials

                                                                                                    3 Mechanical testing

                                                                                                    4 Housekeeping in the related areas

                                                                                                    Authority

                                                                                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                    Manager

                                                                                                    63

                                                                                                    Marketing and Administration Officer

                                                                                                    Responsibility

                                                                                                    1 Delivery challan cum invoice preparation with its related activities

                                                                                                    2 Central excise formalities and related activities

                                                                                                    3 Cash handling

                                                                                                    4 Upkeep and maintenance of the following records

                                                                                                    Authority

                                                                                                    1 Purchase stationery

                                                                                                    2 Co-ordinate with central excise department on behalf of the company

                                                                                                    Supervisory Moulding

                                                                                                    Responsibility

                                                                                                    1 Allocate the work for the workers based on planning

                                                                                                    2 Arrangements for production of moulding core as per planning and documented

                                                                                                    procedures

                                                                                                    3 Inspection of pattern and core box before and while production

                                                                                                    4 Ensure correct mixing of sand as per procedure

                                                                                                    5 To maintain a clean and neat working environment

                                                                                                    Authority

                                                                                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                    Supervisor Maintenance

                                                                                                    Responsibility

                                                                                                    1 General house-keeping in all area

                                                                                                    2 Attending machine break down

                                                                                                    3 Arrangement for lining preparation

                                                                                                    64

                                                                                                    Authority

                                                                                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                    consent with the directors

                                                                                                    Supervisor Inspection

                                                                                                    Responsibility

                                                                                                    1 Inspection of castings in all stores

                                                                                                    2 Final clearance of castings before dispatch

                                                                                                    Authority

                                                                                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                    Purchase Officer

                                                                                                    Responsibility

                                                                                                    1 Local purchase

                                                                                                    2 Cash purchase

                                                                                                    3 Out station purchase follow up as and when assigned

                                                                                                    4 Attending bank work

                                                                                                    Authority

                                                                                                    1 Authorized to procure material from approved supplier in consent with Director

                                                                                                    (commercial)

                                                                                                    65

                                                                                                    Cashier Steno cum Typist

                                                                                                    Responsibility

                                                                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                    2 To prepare letterspayment reminders at defined intervals

                                                                                                    3 To maintain petty cash book daily

                                                                                                    Authority

                                                                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                    2 Procure postal stamps and revenue stamps for office use

                                                                                                    The responsibilities and authorities of Management Representatives include the following

                                                                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                                                                    system with other head of the departments in the company

                                                                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                    documented procedures detailed procedures and process maps

                                                                                                    c) Reporting to management on the performance of the quality management including

                                                                                                    needs for improvement through management review meetings

                                                                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                                                                    System

                                                                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                    quality control systems performance measurement systems order execution systems

                                                                                                    Inventory control systems etc

                                                                                                    Inventory Control System

                                                                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                                    66

                                                                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                    no raw material and work in progress inventory

                                                                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                    materials which bought first will be sent to the production department first The inventory

                                                                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                                                                    month in advance so that the production will not be affected even in case of any

                                                                                                    uncertainties

                                                                                                    Order Execution System

                                                                                                    The company receives the purchase order from its customer The purchase order may be in

                                                                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                    review of contract

                                                                                                    The following are the various steps taken by the organization to execute a purchase order

                                                                                                    from a customer

                                                                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                    issued to the Managing Director for study

                                                                                                    2 Managing Director shall study the technical and commercial requirements with

                                                                                                    respect to the following

                                                                                                    Technical

                                                                                                    a Normalwitness pouring

                                                                                                    b Third party inspection

                                                                                                    67

                                                                                                    c NDT requirements

                                                                                                    d Acid Picking requirements

                                                                                                    e Previous history of the product available in computer

                                                                                                    Commercial

                                                                                                    a Rate

                                                                                                    b Delivery period

                                                                                                    c Mode of Dispatch

                                                                                                    d Mode of Payment

                                                                                                    e Payment terms

                                                                                                    f KSTCST Number of customer

                                                                                                    g Dispatch destination address and mode of dispatch

                                                                                                    h One copy is sent to customer

                                                                                                    i One copy is filled to customer wise along with purchase order

                                                                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                    regarding technical delivery and commercial conditions

                                                                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                    in computer

                                                                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                    accordingly

                                                                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                    grade and rate and delivery date

                                                                                                    7 After the same is cleared by the Managing Director

                                                                                                    8 The concerned production department shall have an access to order acceptance from

                                                                                                    computer

                                                                                                    9 The production department will go for producing the products as per the requirement of the

                                                                                                    customer

                                                                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                                                                    68

                                                                                                    Shared value

                                                                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                    and the values it will uphold in determining corporate destiny

                                                                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                    follows

                                                                                                    1 Mission

                                                                                                    2 Corporate Objectives

                                                                                                    Serve the community around through welfare schemes

                                                                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                    activities Like providing the necessities for the local schools and giving donations to

                                                                                                    charitable institutes

                                                                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                                                                    of materials with highly committed and socially responsible employees

                                                                                                    The company in order to become a global entity with highly committed and socially

                                                                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                    to handle any complex job To make the employees skilful the company is organizing

                                                                                                    training programs regularly The company is taking measures to create social

                                                                                                    awareness among its employees

                                                                                                    Strive towards making work environment safe and environment friendly

                                                                                                    To make the working environment safe for the employees the company has provided

                                                                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                                                                    sand and using it again for casting purpose

                                                                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                    and supply products of high quality to the complete satisfaction of each and every

                                                                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                    products There by achieving a sense of satisfaction among its customers The

                                                                                                    employees are made to perform the work with due concern to the quality of the

                                                                                                    69

                                                                                                    products Through its quality products the company wants to achieve leadership in

                                                                                                    market as reputed and reliable supplies

                                                                                                    Endeavoring to fulfill social responsibilities

                                                                                                    The company in order to fulfill its social responsibility has undertaken many

                                                                                                    community development projects which include donations to charitable institutions

                                                                                                    and providing necessities for local schools etc besides the company has a huge

                                                                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                    on the environment

                                                                                                    The company is committed to the following

                                                                                                    Continual prevention of pollution reduction of waste and consumption of

                                                                                                    resources in all its operations

                                                                                                    Promote environmental awareness among all employees and ensure their

                                                                                                    participation in implementing this environmental policy at their place of work

                                                                                                    SWOT ANALYSIS

                                                                                                    70

                                                                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                    Strength

                                                                                                    71

                                                                                                    1 Easy and timely availability of raw material

                                                                                                    2 The company is having expertise Human resource

                                                                                                    3 The company has equipped with latest technology

                                                                                                    4 The company has good machines for manufacturing purpose

                                                                                                    5 The company protects employees by giving safety equipments

                                                                                                    Weakness

                                                                                                    1 Lack of education among the workers in the lower cadre

                                                                                                    2 They have not given the additional facilities like cab facilities etc

                                                                                                    3 The company does not have its own products to sell It should rely heavily on

                                                                                                    customer orders

                                                                                                    4 Lack of space inside the production department

                                                                                                    5 The company more depends on the casual workforce in its production

                                                                                                    Opportunities

                                                                                                    72

                                                                                                    1 The company can expand its business in Europe which is a potential market for

                                                                                                    industrial machines

                                                                                                    2 By maintaining its quality of products the company can enter different foreign

                                                                                                    markets

                                                                                                    3 Presence of auto majors in the region especially in south India

                                                                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                    quality of goods effectively and more efficiently

                                                                                                    Threats

                                                                                                    1 Pollution control norms laid by the government are getting stringent

                                                                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                    With its cheap products they can kill domestic industries

                                                                                                    3 Labour incentive

                                                                                                    4 Expensive transportation cost

                                                                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                    exhausted

                                                                                                    FINDING AND CONCLUSION

                                                                                                    73

                                                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                    FINDINGS

                                                                                                    The organization is not success in both domestic and export market to meet their

                                                                                                    demand

                                                                                                    The company is not providing proper training to their employees

                                                                                                    The company is financially sound

                                                                                                    Rising cost of raw materials

                                                                                                    Products processing facilities are not enough

                                                                                                    They should make more advertisements

                                                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                    pureness

                                                                                                    CONCLUSION

                                                                                                    74

                                                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                    round improvement is production sales and profitability

                                                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                    LEARNING EXPERIENCE

                                                                                                    75

                                                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                    However after implant training I have felt empowered with confidence to understand

                                                                                                    different management concepts in a pragmatic manner

                                                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                    MBA I also came across real problems faced by organization in technology human

                                                                                                    resources etc and the way in which the management tackled those problems

                                                                                                    During this implant training I realized that management is a backbone of every organization

                                                                                                    and without which every activity of organization will go haywire

                                                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                                                    helps the management in the process of decision-making

                                                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                    the organization and how we should communicate on different channels and with different

                                                                                                    grades of peoples

                                                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                    finance department I came to know the importance of finance department and I came to

                                                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                    regulation of the company

                                                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                    support and team spirit

                                                                                                    76

                                                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                                                    individual effort in organization In addition importance of human relations was known

                                                                                                    which helps the management getting the things done through its employees

                                                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                    help in my career It is about the working environment about dealing with the employees

                                                                                                    about the attitude required to sustain in an organization and so on

                                                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                    continuous guidance to make this project work successful

                                                                                                    77

                                                                                                    BIBLIOGRAPHY

                                                                                                    The companyrsquos Reports are

                                                                                                    Quality Assurance Report

                                                                                                    Production Report

                                                                                                    Finance department Report

                                                                                                    Marketing department Report

                                                                                                    WEBSITE

                                                                                                    wwwcerebracomputerscom

                                                                                                    wwwwikipediacom

                                                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                    TEXT BOOKS

                                                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                    Edition) Pearson Education

                                                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                    Edition) Tata McGraw-Hill

                                                                                                    BOOKS

                                                                                                    Company Magazines

                                                                                                    Hand books Catalogue Journals amp Reports

                                                                                                    78

                                                                                                    • The future of any Company depends on its ability to-
                                                                                                    • Responsibility and Authority
                                                                                                    • Managing Director
                                                                                                    • Responsibility
                                                                                                    • Authority
                                                                                                    • Director (Commercial)
                                                                                                    • Responsibility
                                                                                                    • Authority
                                                                                                    • Manager Accounts
                                                                                                    • Responsibility
                                                                                                    • Authority
                                                                                                    • Assistant Manager of Quality Assurance
                                                                                                    • Responsibility
                                                                                                    • Authority
                                                                                                    • Supervisory Moulding
                                                                                                    • Responsibility
                                                                                                    • Authority
                                                                                                    • Supervisor Maintenance
                                                                                                    • Responsibility

                                                                                                      Customer Rejection Register

                                                                                                      This register is maintained to keep track of customer rejection of castings

                                                                                                      Immediately after receipt of rejected castings the GRN is made and the entries are made in

                                                                                                      the computer and the computer list is enclosed with the GRN to made entries in the customer

                                                                                                      rejection register where in the details of rejection via invoice number grade quantity and

                                                                                                      weight value excise duty sales tax and forwarding are made

                                                                                                      Books of Accounts

                                                                                                      Petty Cash Book

                                                                                                      This is day book maintained by the cashier by making necessary entries of receipt of cash and

                                                                                                      payment made against vouchers The payment voucherreceipt vouchers are duty verified by

                                                                                                      the Director and then necessary entries are made in the books through computer

                                                                                                      The vouchers should be filled in all respect with date debitcredit account name paid to the

                                                                                                      received from whom amount in words and figures If the payment is made above Rs500-

                                                                                                      necessary signatures should be taken on affixing rupee one revenue stamp

                                                                                                      Bank book

                                                                                                      Since the company has availed cash credit and bill discounting facility from bank two

                                                                                                      separate bank books for cash credit and bill discounting are maintained

                                                                                                      The receipt of payment through chequedemand draft and payment through chequedemand

                                                                                                      draft is maintained in the register The balance of the book should tally with the balance in

                                                                                                      the books of accounts maintained in a computer

                                                                                                      In the bill discounting register The bills lodged with bankers for discounting are entered and

                                                                                                      the over draw amount against the discounted bills necessary credit entries are made in the

                                                                                                      register to arrive at the actual balance against the sanctioned working capital

                                                                                                      51

                                                                                                      General ledger

                                                                                                      This ledger gives the details of transactions effected by the company at any point of time The

                                                                                                      receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                                      respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                                      to know the actual balance of each account The trail balance and receipt and payment are

                                                                                                      made at each month end which should necessarily tally The profit and loss account is also

                                                                                                      arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                                      yearly or yearly

                                                                                                      Inventory management

                                                                                                      Inventories constitute the most significant part of current assets of a majority of companies

                                                                                                      in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                      components that make up the product The various forms in which inventories exist in a

                                                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                                                      A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                                      While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                                      no raw material and work in progress inventory

                                                                                                      Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                                      of inventory control technique which is popularly known as FIFO method In this method

                                                                                                      raw material which bought first will be sent to the production department first

                                                                                                      Cost of production

                                                                                                      The following items determine the cost of production of the product

                                                                                                      Price of raw materials

                                                                                                      Labour costs

                                                                                                      Other production costs

                                                                                                      Market condition

                                                                                                      52

                                                                                                      Mode of Payment

                                                                                                      1 Advance Payment

                                                                                                      The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                      2 Credit

                                                                                                      The firm gives credit facility to its old customers which is secured by the following

                                                                                                      - Invoice performance credit

                                                                                                      - Letter of credit

                                                                                                      53

                                                                                                      CERBRA INTEGRATED

                                                                                                      TECHNOLOGIES LIMITED

                                                                                                      PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                      CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                      54

                                                                                                      Particulars 30-9-2010 30-9-2009

                                                                                                      INCOME

                                                                                                      Sales amp Services 588808535 503398844

                                                                                                      Other Income 8458654 1291991

                                                                                                      TOTAL 597267189 504690834

                                                                                                      EXPENDITURE

                                                                                                      Materials 565924569 471247636

                                                                                                      Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                      Marketing Expenses 249660 127791

                                                                                                      Interestamp Financial Charges 248640 382737

                                                                                                      Depreciation 1588627 2055635

                                                                                                      TOTAL 583651507 490061295

                                                                                                      Profit Before Extraordinary Items 13615681 14629539

                                                                                                      Profit [loss] Before Taxation 13615681 14629539

                                                                                                      Provision for Taxation

                                                                                                      MAT 2524347 (1894)

                                                                                                      Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                      Sheet

                                                                                                      CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                      CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                      55

                                                                                                      PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                      Sources of funds

                                                                                                      Share Holderrsquos Funds 159555820 150740820

                                                                                                      Share Application Money 29211000 5643501

                                                                                                      Reserves amp Surplus 242157224 242157224

                                                                                                      Minority interest 334875 ------

                                                                                                      Grand Total 431258919 398541545

                                                                                                      Application of funds

                                                                                                      Fixed Assets

                                                                                                      Gross Block 46078186 46259057

                                                                                                      Less Depreciation 28342562 26103945

                                                                                                      Net Block 17735625 20155113

                                                                                                      Deferred Tax Assets 63249 ----

                                                                                                      Investment cost 2000 2000

                                                                                                      Current Assets Loans amp Advances

                                                                                                      Sundry Debtors 318650954 337538013

                                                                                                      Cash amp Bank Balance 12439646 9113641

                                                                                                      Loans amp Advances 114671053 45651808

                                                                                                      445761654 392303462

                                                                                                      Less Current Liabilities amp Provisions

                                                                                                      Current Liabilities 293343081 290079690

                                                                                                      Provisions 2810681 1999

                                                                                                      Net Current Assets 149607892 102221773

                                                                                                      Profit amp loss Account 263850154 276162659

                                                                                                      Grand Total 431258919 398541545

                                                                                                      INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                      The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                      late 1970s to help managers address the difficulties of change The model shows that

                                                                                                      organizational immune systems and the many interconnected variables involved make change

                                                                                                      complex and that an effective change effort must address many of these issues

                                                                                                      simultaneously This is often a daunting managerial challenge

                                                                                                      The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                      relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                      (subordinate goals) Skill

                                                                                                      According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                      Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                      American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                      studies of several firms have extensively tested it

                                                                                                      The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                      major premise of the model is that many performances related issues are rooted among the 7

                                                                                                      factors outlines This study is important from a strategic marketing Organizational

                                                                                                      performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                      interconnected aligned and working together in high performing organizations

                                                                                                      56

                                                                                                      Structure

                                                                                                      The organizational structure of the company is based on the functional departments and the

                                                                                                      decision taken from top-level management of the company For analyzing and for taking

                                                                                                      decision the top management will consult the functional managers performance of various

                                                                                                      tasks in departments will be assigned to its functional head

                                                                                                      The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                      Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                      associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                      integrated

                                                                                                      Skill

                                                                                                      Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                      1 Administrative skills

                                                                                                      2 Technical skills

                                                                                                      Administrative Skills

                                                                                                      Administrative skills are those skills which are very much necessary for office staff It

                                                                                                      involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                      is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                      will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                      make the candidate familiar with the organization Every month a training program will be

                                                                                                      conducted wherein personalities having expertise in various fields give lectures

                                                                                                      Technical Skills

                                                                                                      Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                      floor employees are expected to possess these skills to carry out the production activity

                                                                                                      smoothly

                                                                                                      In Cerebra integrated technologies limited they give more importance to technical

                                                                                                      knowledge than educational qualification

                                                                                                      57

                                                                                                      Different training programs are conducted to impart technical skills among employees When

                                                                                                      a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                      the company gets its employees trained by external training agencies Guest lectures are

                                                                                                      arranged once in a month to help the employees update their knowledge with the industry

                                                                                                      level

                                                                                                      Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                      employees of various departments and identifies the training needs to be given for employees

                                                                                                      and for enhancing the skills of the employees

                                                                                                      Style

                                                                                                      The company follows a centralized system of decision-making Only the top management

                                                                                                      takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                      consideration

                                                                                                      To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                      purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                      the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                      reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                      approach

                                                                                                      In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                      comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                      the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                      management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                      [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                      material and tenders The higher authorities do everything There is no participative

                                                                                                      approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                      the companyrsquos administration

                                                                                                      58

                                                                                                      Strategy

                                                                                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                      followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                      competition through its quality products with reasonable price To price their products

                                                                                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                      waste elimination

                                                                                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                      advance before starting production activity By using the good quality of raw materials the

                                                                                                      company can produce quality output without any damages or cracks in the castings Thus

                                                                                                      reducing the wastage

                                                                                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                      Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                      commit any wrongdoing

                                                                                                      Staff

                                                                                                      Responsibility and Authority

                                                                                                      The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                      implementation of quality management and these are communicated to relevant persons in

                                                                                                      the organization

                                                                                                      59

                                                                                                      Managing Director

                                                                                                      Responsibility

                                                                                                      1 Overall control of the company

                                                                                                      2 Ultimate responsibility for product quality

                                                                                                      3 Responsibility for customer satisfaction

                                                                                                      4 Responsibility for marketing

                                                                                                      5 New product development and process improvement

                                                                                                      6 Growth and profit

                                                                                                      Authority

                                                                                                      1 Approve quality assurance manual

                                                                                                      2 Interact with customers

                                                                                                      3 Approve capital goods

                                                                                                      4 Release the product whenever there is ambiguity

                                                                                                      5 Disposal of non-conforming products

                                                                                                      6 Sign cheque

                                                                                                      Director (Commercial)

                                                                                                      Responsibility

                                                                                                      1 Responsible for purchasing and supplier development

                                                                                                      2 Financial management including cash flow management

                                                                                                      3 Responsible for storersquos management

                                                                                                      4 Administration and personnel management

                                                                                                      5 Functions of managing director in his absence

                                                                                                      Authority

                                                                                                      1 Sign the purchase order

                                                                                                      2 Sign cheques

                                                                                                      3 Prepare the yearly budget and follow up

                                                                                                      4 Interact with statutory bodies and maintain records

                                                                                                      60

                                                                                                      Works Manager

                                                                                                      Responsibility

                                                                                                      1 Overall responsibility for production planning and control

                                                                                                      2 Overall responsibility for pattern equipment and product quality

                                                                                                      3 Safety and house-keeping of entire company

                                                                                                      4 Upkeep of all equipment

                                                                                                      5 Process improvement and productivity

                                                                                                      6 Training of production and quality control personnel

                                                                                                      7 Upkeep of relevant records

                                                                                                      Authority

                                                                                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                      reaching customer on time

                                                                                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                      Manager Maintenance

                                                                                                      Responsibility

                                                                                                      1 Monitor and control the activity of the administration office

                                                                                                      2 Upkeep of statutory records

                                                                                                      3 Make payment to suppliers on due date

                                                                                                      4 Housekeeping in respective areas

                                                                                                      Authority

                                                                                                      1 Prepare and send chequesDDrsquos

                                                                                                      61

                                                                                                      Manager Accounts

                                                                                                      Responsibility

                                                                                                      1 Account all the vouchers and bills after acceptance from stores

                                                                                                      2 Maintain books of accounts

                                                                                                      3 Update all the accounts regularly

                                                                                                      4 Prepare financial statement at defined intervals

                                                                                                      5 Update the salary advance register

                                                                                                      6 Housekeeping in respective areas

                                                                                                      Authority

                                                                                                      1 Enter accounts data into the computer

                                                                                                      2 Raise debitcredit notes

                                                                                                      3 Issue stamped receipts for the payment received

                                                                                                      Assistant Manager Quality Control

                                                                                                      Responsibility

                                                                                                      1 NDT inspection

                                                                                                      2 Inspection of castings in first second and final stage

                                                                                                      3 Upkeep of related records

                                                                                                      4 Housekeeping in respective department

                                                                                                      Authority

                                                                                                      1 Authorized to inspect and release the product for next stages

                                                                                                      62

                                                                                                      Assistant Manager of Quality Assurance

                                                                                                      Responsibility

                                                                                                      1 Incoming and in-process inspection

                                                                                                      2 Overall responsibility of calibration of EMTE

                                                                                                      3 Training of quality assurance personnel

                                                                                                      Authority

                                                                                                      1 Accept the product at inward good stage

                                                                                                      2 Approve the liquid metal before pouring

                                                                                                      Chemist

                                                                                                      Responsibility

                                                                                                      1 Charge calculation

                                                                                                      2 Inspection of incoming materials

                                                                                                      3 Mechanical testing

                                                                                                      4 Housekeeping in the related areas

                                                                                                      Authority

                                                                                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                      Manager

                                                                                                      63

                                                                                                      Marketing and Administration Officer

                                                                                                      Responsibility

                                                                                                      1 Delivery challan cum invoice preparation with its related activities

                                                                                                      2 Central excise formalities and related activities

                                                                                                      3 Cash handling

                                                                                                      4 Upkeep and maintenance of the following records

                                                                                                      Authority

                                                                                                      1 Purchase stationery

                                                                                                      2 Co-ordinate with central excise department on behalf of the company

                                                                                                      Supervisory Moulding

                                                                                                      Responsibility

                                                                                                      1 Allocate the work for the workers based on planning

                                                                                                      2 Arrangements for production of moulding core as per planning and documented

                                                                                                      procedures

                                                                                                      3 Inspection of pattern and core box before and while production

                                                                                                      4 Ensure correct mixing of sand as per procedure

                                                                                                      5 To maintain a clean and neat working environment

                                                                                                      Authority

                                                                                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                      Supervisor Maintenance

                                                                                                      Responsibility

                                                                                                      1 General house-keeping in all area

                                                                                                      2 Attending machine break down

                                                                                                      3 Arrangement for lining preparation

                                                                                                      64

                                                                                                      Authority

                                                                                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                      consent with the directors

                                                                                                      Supervisor Inspection

                                                                                                      Responsibility

                                                                                                      1 Inspection of castings in all stores

                                                                                                      2 Final clearance of castings before dispatch

                                                                                                      Authority

                                                                                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                      Purchase Officer

                                                                                                      Responsibility

                                                                                                      1 Local purchase

                                                                                                      2 Cash purchase

                                                                                                      3 Out station purchase follow up as and when assigned

                                                                                                      4 Attending bank work

                                                                                                      Authority

                                                                                                      1 Authorized to procure material from approved supplier in consent with Director

                                                                                                      (commercial)

                                                                                                      65

                                                                                                      Cashier Steno cum Typist

                                                                                                      Responsibility

                                                                                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                      2 To prepare letterspayment reminders at defined intervals

                                                                                                      3 To maintain petty cash book daily

                                                                                                      Authority

                                                                                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                      2 Procure postal stamps and revenue stamps for office use

                                                                                                      The responsibilities and authorities of Management Representatives include the following

                                                                                                      a) Coordinating for the implementation and maintenance of the quality management

                                                                                                      system with other head of the departments in the company

                                                                                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                      documented procedures detailed procedures and process maps

                                                                                                      c) Reporting to management on the performance of the quality management including

                                                                                                      needs for improvement through management review meetings

                                                                                                      d) Ensuring awareness of customer requirements throughout the organization

                                                                                                      System

                                                                                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                      quality control systems performance measurement systems order execution systems

                                                                                                      Inventory control systems etc

                                                                                                      Inventory Control System

                                                                                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                      India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                      components that make up the product The various forms in which inventories exist in a

                                                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                                                      66

                                                                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                      no raw material and work in progress inventory

                                                                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                      materials which bought first will be sent to the production department first The inventory

                                                                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                                                                      month in advance so that the production will not be affected even in case of any

                                                                                                      uncertainties

                                                                                                      Order Execution System

                                                                                                      The company receives the purchase order from its customer The purchase order may be in

                                                                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                      review of contract

                                                                                                      The following are the various steps taken by the organization to execute a purchase order

                                                                                                      from a customer

                                                                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                      issued to the Managing Director for study

                                                                                                      2 Managing Director shall study the technical and commercial requirements with

                                                                                                      respect to the following

                                                                                                      Technical

                                                                                                      a Normalwitness pouring

                                                                                                      b Third party inspection

                                                                                                      67

                                                                                                      c NDT requirements

                                                                                                      d Acid Picking requirements

                                                                                                      e Previous history of the product available in computer

                                                                                                      Commercial

                                                                                                      a Rate

                                                                                                      b Delivery period

                                                                                                      c Mode of Dispatch

                                                                                                      d Mode of Payment

                                                                                                      e Payment terms

                                                                                                      f KSTCST Number of customer

                                                                                                      g Dispatch destination address and mode of dispatch

                                                                                                      h One copy is sent to customer

                                                                                                      i One copy is filled to customer wise along with purchase order

                                                                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                      regarding technical delivery and commercial conditions

                                                                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                      in computer

                                                                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                      accordingly

                                                                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                      grade and rate and delivery date

                                                                                                      7 After the same is cleared by the Managing Director

                                                                                                      8 The concerned production department shall have an access to order acceptance from

                                                                                                      computer

                                                                                                      9 The production department will go for producing the products as per the requirement of the

                                                                                                      customer

                                                                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                                                                      68

                                                                                                      Shared value

                                                                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                      and the values it will uphold in determining corporate destiny

                                                                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                      follows

                                                                                                      1 Mission

                                                                                                      2 Corporate Objectives

                                                                                                      Serve the community around through welfare schemes

                                                                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                      activities Like providing the necessities for the local schools and giving donations to

                                                                                                      charitable institutes

                                                                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                                                                      of materials with highly committed and socially responsible employees

                                                                                                      The company in order to become a global entity with highly committed and socially

                                                                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                      to handle any complex job To make the employees skilful the company is organizing

                                                                                                      training programs regularly The company is taking measures to create social

                                                                                                      awareness among its employees

                                                                                                      Strive towards making work environment safe and environment friendly

                                                                                                      To make the working environment safe for the employees the company has provided

                                                                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                                                                      sand and using it again for casting purpose

                                                                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                      and supply products of high quality to the complete satisfaction of each and every

                                                                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                      products There by achieving a sense of satisfaction among its customers The

                                                                                                      employees are made to perform the work with due concern to the quality of the

                                                                                                      69

                                                                                                      products Through its quality products the company wants to achieve leadership in

                                                                                                      market as reputed and reliable supplies

                                                                                                      Endeavoring to fulfill social responsibilities

                                                                                                      The company in order to fulfill its social responsibility has undertaken many

                                                                                                      community development projects which include donations to charitable institutions

                                                                                                      and providing necessities for local schools etc besides the company has a huge

                                                                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                      on the environment

                                                                                                      The company is committed to the following

                                                                                                      Continual prevention of pollution reduction of waste and consumption of

                                                                                                      resources in all its operations

                                                                                                      Promote environmental awareness among all employees and ensure their

                                                                                                      participation in implementing this environmental policy at their place of work

                                                                                                      SWOT ANALYSIS

                                                                                                      70

                                                                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                      Strength

                                                                                                      71

                                                                                                      1 Easy and timely availability of raw material

                                                                                                      2 The company is having expertise Human resource

                                                                                                      3 The company has equipped with latest technology

                                                                                                      4 The company has good machines for manufacturing purpose

                                                                                                      5 The company protects employees by giving safety equipments

                                                                                                      Weakness

                                                                                                      1 Lack of education among the workers in the lower cadre

                                                                                                      2 They have not given the additional facilities like cab facilities etc

                                                                                                      3 The company does not have its own products to sell It should rely heavily on

                                                                                                      customer orders

                                                                                                      4 Lack of space inside the production department

                                                                                                      5 The company more depends on the casual workforce in its production

                                                                                                      Opportunities

                                                                                                      72

                                                                                                      1 The company can expand its business in Europe which is a potential market for

                                                                                                      industrial machines

                                                                                                      2 By maintaining its quality of products the company can enter different foreign

                                                                                                      markets

                                                                                                      3 Presence of auto majors in the region especially in south India

                                                                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                      quality of goods effectively and more efficiently

                                                                                                      Threats

                                                                                                      1 Pollution control norms laid by the government are getting stringent

                                                                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                      With its cheap products they can kill domestic industries

                                                                                                      3 Labour incentive

                                                                                                      4 Expensive transportation cost

                                                                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                      exhausted

                                                                                                      FINDING AND CONCLUSION

                                                                                                      73

                                                                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                      FINDINGS

                                                                                                      The organization is not success in both domestic and export market to meet their

                                                                                                      demand

                                                                                                      The company is not providing proper training to their employees

                                                                                                      The company is financially sound

                                                                                                      Rising cost of raw materials

                                                                                                      Products processing facilities are not enough

                                                                                                      They should make more advertisements

                                                                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                      pureness

                                                                                                      CONCLUSION

                                                                                                      74

                                                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                      round improvement is production sales and profitability

                                                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                      LEARNING EXPERIENCE

                                                                                                      75

                                                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                      However after implant training I have felt empowered with confidence to understand

                                                                                                      different management concepts in a pragmatic manner

                                                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                      MBA I also came across real problems faced by organization in technology human

                                                                                                      resources etc and the way in which the management tackled those problems

                                                                                                      During this implant training I realized that management is a backbone of every organization

                                                                                                      and without which every activity of organization will go haywire

                                                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                                                      helps the management in the process of decision-making

                                                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                      the organization and how we should communicate on different channels and with different

                                                                                                      grades of peoples

                                                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                      finance department I came to know the importance of finance department and I came to

                                                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                      regulation of the company

                                                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                      support and team spirit

                                                                                                      76

                                                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                                                      individual effort in organization In addition importance of human relations was known

                                                                                                      which helps the management getting the things done through its employees

                                                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                      help in my career It is about the working environment about dealing with the employees

                                                                                                      about the attitude required to sustain in an organization and so on

                                                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                      continuous guidance to make this project work successful

                                                                                                      77

                                                                                                      BIBLIOGRAPHY

                                                                                                      The companyrsquos Reports are

                                                                                                      Quality Assurance Report

                                                                                                      Production Report

                                                                                                      Finance department Report

                                                                                                      Marketing department Report

                                                                                                      WEBSITE

                                                                                                      wwwcerebracomputerscom

                                                                                                      wwwwikipediacom

                                                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                      TEXT BOOKS

                                                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                      Edition) Pearson Education

                                                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                      Edition) Tata McGraw-Hill

                                                                                                      BOOKS

                                                                                                      Company Magazines

                                                                                                      Hand books Catalogue Journals amp Reports

                                                                                                      78

                                                                                                      • The future of any Company depends on its ability to-
                                                                                                      • Responsibility and Authority
                                                                                                      • Managing Director
                                                                                                      • Responsibility
                                                                                                      • Authority
                                                                                                      • Director (Commercial)
                                                                                                      • Responsibility
                                                                                                      • Authority
                                                                                                      • Manager Accounts
                                                                                                      • Responsibility
                                                                                                      • Authority
                                                                                                      • Assistant Manager of Quality Assurance
                                                                                                      • Responsibility
                                                                                                      • Authority
                                                                                                      • Supervisory Moulding
                                                                                                      • Responsibility
                                                                                                      • Authority
                                                                                                      • Supervisor Maintenance
                                                                                                      • Responsibility

                                                                                                        General ledger

                                                                                                        This ledger gives the details of transactions effected by the company at any point of time The

                                                                                                        receipt and payment of cash as well as the receipt and payment of bank are posted to

                                                                                                        respective accounts in the general ledger This ledger should be updated on day to day basis

                                                                                                        to know the actual balance of each account The trail balance and receipt and payment are

                                                                                                        made at each month end which should necessarily tally The profit and loss account is also

                                                                                                        arrived on the basis of the trail balance which can be arrived month wise quarterly half

                                                                                                        yearly or yearly

                                                                                                        Inventory management

                                                                                                        Inventories constitute the most significant part of current assets of a majority of companies

                                                                                                        in India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                        components that make up the product The various forms in which inventories exist in a

                                                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                                                        A manufacturing firm will have substantially high level of all the three kinds of inventories

                                                                                                        While retail or wholesale firm will have a very high level o finished goods inventories and

                                                                                                        no raw material and work in progress inventory

                                                                                                        Cerebra integrated technologies limited has implemented only the ldquofirst-in first-outrdquo method

                                                                                                        of inventory control technique which is popularly known as FIFO method In this method

                                                                                                        raw material which bought first will be sent to the production department first

                                                                                                        Cost of production

                                                                                                        The following items determine the cost of production of the product

                                                                                                        Price of raw materials

                                                                                                        Labour costs

                                                                                                        Other production costs

                                                                                                        Market condition

                                                                                                        52

                                                                                                        Mode of Payment

                                                                                                        1 Advance Payment

                                                                                                        The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                        2 Credit

                                                                                                        The firm gives credit facility to its old customers which is secured by the following

                                                                                                        - Invoice performance credit

                                                                                                        - Letter of credit

                                                                                                        53

                                                                                                        CERBRA INTEGRATED

                                                                                                        TECHNOLOGIES LIMITED

                                                                                                        PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                        CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                        54

                                                                                                        Particulars 30-9-2010 30-9-2009

                                                                                                        INCOME

                                                                                                        Sales amp Services 588808535 503398844

                                                                                                        Other Income 8458654 1291991

                                                                                                        TOTAL 597267189 504690834

                                                                                                        EXPENDITURE

                                                                                                        Materials 565924569 471247636

                                                                                                        Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                        Marketing Expenses 249660 127791

                                                                                                        Interestamp Financial Charges 248640 382737

                                                                                                        Depreciation 1588627 2055635

                                                                                                        TOTAL 583651507 490061295

                                                                                                        Profit Before Extraordinary Items 13615681 14629539

                                                                                                        Profit [loss] Before Taxation 13615681 14629539

                                                                                                        Provision for Taxation

                                                                                                        MAT 2524347 (1894)

                                                                                                        Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                        Sheet

                                                                                                        CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                        CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                        55

                                                                                                        PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                        Sources of funds

                                                                                                        Share Holderrsquos Funds 159555820 150740820

                                                                                                        Share Application Money 29211000 5643501

                                                                                                        Reserves amp Surplus 242157224 242157224

                                                                                                        Minority interest 334875 ------

                                                                                                        Grand Total 431258919 398541545

                                                                                                        Application of funds

                                                                                                        Fixed Assets

                                                                                                        Gross Block 46078186 46259057

                                                                                                        Less Depreciation 28342562 26103945

                                                                                                        Net Block 17735625 20155113

                                                                                                        Deferred Tax Assets 63249 ----

                                                                                                        Investment cost 2000 2000

                                                                                                        Current Assets Loans amp Advances

                                                                                                        Sundry Debtors 318650954 337538013

                                                                                                        Cash amp Bank Balance 12439646 9113641

                                                                                                        Loans amp Advances 114671053 45651808

                                                                                                        445761654 392303462

                                                                                                        Less Current Liabilities amp Provisions

                                                                                                        Current Liabilities 293343081 290079690

                                                                                                        Provisions 2810681 1999

                                                                                                        Net Current Assets 149607892 102221773

                                                                                                        Profit amp loss Account 263850154 276162659

                                                                                                        Grand Total 431258919 398541545

                                                                                                        INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                        The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                        late 1970s to help managers address the difficulties of change The model shows that

                                                                                                        organizational immune systems and the many interconnected variables involved make change

                                                                                                        complex and that an effective change effort must address many of these issues

                                                                                                        simultaneously This is often a daunting managerial challenge

                                                                                                        The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                        relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                        (subordinate goals) Skill

                                                                                                        According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                        Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                        American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                        studies of several firms have extensively tested it

                                                                                                        The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                        major premise of the model is that many performances related issues are rooted among the 7

                                                                                                        factors outlines This study is important from a strategic marketing Organizational

                                                                                                        performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                        interconnected aligned and working together in high performing organizations

                                                                                                        56

                                                                                                        Structure

                                                                                                        The organizational structure of the company is based on the functional departments and the

                                                                                                        decision taken from top-level management of the company For analyzing and for taking

                                                                                                        decision the top management will consult the functional managers performance of various

                                                                                                        tasks in departments will be assigned to its functional head

                                                                                                        The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                        Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                        associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                        integrated

                                                                                                        Skill

                                                                                                        Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                        1 Administrative skills

                                                                                                        2 Technical skills

                                                                                                        Administrative Skills

                                                                                                        Administrative skills are those skills which are very much necessary for office staff It

                                                                                                        involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                        is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                        will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                        make the candidate familiar with the organization Every month a training program will be

                                                                                                        conducted wherein personalities having expertise in various fields give lectures

                                                                                                        Technical Skills

                                                                                                        Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                        floor employees are expected to possess these skills to carry out the production activity

                                                                                                        smoothly

                                                                                                        In Cerebra integrated technologies limited they give more importance to technical

                                                                                                        knowledge than educational qualification

                                                                                                        57

                                                                                                        Different training programs are conducted to impart technical skills among employees When

                                                                                                        a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                        the company gets its employees trained by external training agencies Guest lectures are

                                                                                                        arranged once in a month to help the employees update their knowledge with the industry

                                                                                                        level

                                                                                                        Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                        employees of various departments and identifies the training needs to be given for employees

                                                                                                        and for enhancing the skills of the employees

                                                                                                        Style

                                                                                                        The company follows a centralized system of decision-making Only the top management

                                                                                                        takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                        consideration

                                                                                                        To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                        purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                        the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                        reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                        approach

                                                                                                        In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                        comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                        the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                        management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                        [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                        material and tenders The higher authorities do everything There is no participative

                                                                                                        approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                        the companyrsquos administration

                                                                                                        58

                                                                                                        Strategy

                                                                                                        Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                        followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                        Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                        competition through its quality products with reasonable price To price their products

                                                                                                        reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                        waste elimination

                                                                                                        The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                        simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                        advance before starting production activity By using the good quality of raw materials the

                                                                                                        company can produce quality output without any damages or cracks in the castings Thus

                                                                                                        reducing the wastage

                                                                                                        Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                        Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                        eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                        commit any wrongdoing

                                                                                                        Staff

                                                                                                        Responsibility and Authority

                                                                                                        The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                        implementation of quality management and these are communicated to relevant persons in

                                                                                                        the organization

                                                                                                        59

                                                                                                        Managing Director

                                                                                                        Responsibility

                                                                                                        1 Overall control of the company

                                                                                                        2 Ultimate responsibility for product quality

                                                                                                        3 Responsibility for customer satisfaction

                                                                                                        4 Responsibility for marketing

                                                                                                        5 New product development and process improvement

                                                                                                        6 Growth and profit

                                                                                                        Authority

                                                                                                        1 Approve quality assurance manual

                                                                                                        2 Interact with customers

                                                                                                        3 Approve capital goods

                                                                                                        4 Release the product whenever there is ambiguity

                                                                                                        5 Disposal of non-conforming products

                                                                                                        6 Sign cheque

                                                                                                        Director (Commercial)

                                                                                                        Responsibility

                                                                                                        1 Responsible for purchasing and supplier development

                                                                                                        2 Financial management including cash flow management

                                                                                                        3 Responsible for storersquos management

                                                                                                        4 Administration and personnel management

                                                                                                        5 Functions of managing director in his absence

                                                                                                        Authority

                                                                                                        1 Sign the purchase order

                                                                                                        2 Sign cheques

                                                                                                        3 Prepare the yearly budget and follow up

                                                                                                        4 Interact with statutory bodies and maintain records

                                                                                                        60

                                                                                                        Works Manager

                                                                                                        Responsibility

                                                                                                        1 Overall responsibility for production planning and control

                                                                                                        2 Overall responsibility for pattern equipment and product quality

                                                                                                        3 Safety and house-keeping of entire company

                                                                                                        4 Upkeep of all equipment

                                                                                                        5 Process improvement and productivity

                                                                                                        6 Training of production and quality control personnel

                                                                                                        7 Upkeep of relevant records

                                                                                                        Authority

                                                                                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                        reaching customer on time

                                                                                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                        Manager Maintenance

                                                                                                        Responsibility

                                                                                                        1 Monitor and control the activity of the administration office

                                                                                                        2 Upkeep of statutory records

                                                                                                        3 Make payment to suppliers on due date

                                                                                                        4 Housekeeping in respective areas

                                                                                                        Authority

                                                                                                        1 Prepare and send chequesDDrsquos

                                                                                                        61

                                                                                                        Manager Accounts

                                                                                                        Responsibility

                                                                                                        1 Account all the vouchers and bills after acceptance from stores

                                                                                                        2 Maintain books of accounts

                                                                                                        3 Update all the accounts regularly

                                                                                                        4 Prepare financial statement at defined intervals

                                                                                                        5 Update the salary advance register

                                                                                                        6 Housekeeping in respective areas

                                                                                                        Authority

                                                                                                        1 Enter accounts data into the computer

                                                                                                        2 Raise debitcredit notes

                                                                                                        3 Issue stamped receipts for the payment received

                                                                                                        Assistant Manager Quality Control

                                                                                                        Responsibility

                                                                                                        1 NDT inspection

                                                                                                        2 Inspection of castings in first second and final stage

                                                                                                        3 Upkeep of related records

                                                                                                        4 Housekeeping in respective department

                                                                                                        Authority

                                                                                                        1 Authorized to inspect and release the product for next stages

                                                                                                        62

                                                                                                        Assistant Manager of Quality Assurance

                                                                                                        Responsibility

                                                                                                        1 Incoming and in-process inspection

                                                                                                        2 Overall responsibility of calibration of EMTE

                                                                                                        3 Training of quality assurance personnel

                                                                                                        Authority

                                                                                                        1 Accept the product at inward good stage

                                                                                                        2 Approve the liquid metal before pouring

                                                                                                        Chemist

                                                                                                        Responsibility

                                                                                                        1 Charge calculation

                                                                                                        2 Inspection of incoming materials

                                                                                                        3 Mechanical testing

                                                                                                        4 Housekeeping in the related areas

                                                                                                        Authority

                                                                                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                        Manager

                                                                                                        63

                                                                                                        Marketing and Administration Officer

                                                                                                        Responsibility

                                                                                                        1 Delivery challan cum invoice preparation with its related activities

                                                                                                        2 Central excise formalities and related activities

                                                                                                        3 Cash handling

                                                                                                        4 Upkeep and maintenance of the following records

                                                                                                        Authority

                                                                                                        1 Purchase stationery

                                                                                                        2 Co-ordinate with central excise department on behalf of the company

                                                                                                        Supervisory Moulding

                                                                                                        Responsibility

                                                                                                        1 Allocate the work for the workers based on planning

                                                                                                        2 Arrangements for production of moulding core as per planning and documented

                                                                                                        procedures

                                                                                                        3 Inspection of pattern and core box before and while production

                                                                                                        4 Ensure correct mixing of sand as per procedure

                                                                                                        5 To maintain a clean and neat working environment

                                                                                                        Authority

                                                                                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                        Supervisor Maintenance

                                                                                                        Responsibility

                                                                                                        1 General house-keeping in all area

                                                                                                        2 Attending machine break down

                                                                                                        3 Arrangement for lining preparation

                                                                                                        64

                                                                                                        Authority

                                                                                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                        consent with the directors

                                                                                                        Supervisor Inspection

                                                                                                        Responsibility

                                                                                                        1 Inspection of castings in all stores

                                                                                                        2 Final clearance of castings before dispatch

                                                                                                        Authority

                                                                                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                        Purchase Officer

                                                                                                        Responsibility

                                                                                                        1 Local purchase

                                                                                                        2 Cash purchase

                                                                                                        3 Out station purchase follow up as and when assigned

                                                                                                        4 Attending bank work

                                                                                                        Authority

                                                                                                        1 Authorized to procure material from approved supplier in consent with Director

                                                                                                        (commercial)

                                                                                                        65

                                                                                                        Cashier Steno cum Typist

                                                                                                        Responsibility

                                                                                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                        2 To prepare letterspayment reminders at defined intervals

                                                                                                        3 To maintain petty cash book daily

                                                                                                        Authority

                                                                                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                        2 Procure postal stamps and revenue stamps for office use

                                                                                                        The responsibilities and authorities of Management Representatives include the following

                                                                                                        a) Coordinating for the implementation and maintenance of the quality management

                                                                                                        system with other head of the departments in the company

                                                                                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                        documented procedures detailed procedures and process maps

                                                                                                        c) Reporting to management on the performance of the quality management including

                                                                                                        needs for improvement through management review meetings

                                                                                                        d) Ensuring awareness of customer requirements throughout the organization

                                                                                                        System

                                                                                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                        quality control systems performance measurement systems order execution systems

                                                                                                        Inventory control systems etc

                                                                                                        Inventory Control System

                                                                                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                        India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                        components that make up the product The various forms in which inventories exist in a

                                                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                                                        66

                                                                                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                        no raw material and work in progress inventory

                                                                                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                        inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                        materials which bought first will be sent to the production department first The inventory

                                                                                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                        estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                        required to meet the production for the next one month If the stock of raw materials is not

                                                                                                        enough to meet the production level then it places an order for the raw materials that too one

                                                                                                        month in advance so that the production will not be affected even in case of any

                                                                                                        uncertainties

                                                                                                        Order Execution System

                                                                                                        The company receives the purchase order from its customer The purchase order may be in

                                                                                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                        orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                        review of contract

                                                                                                        The following are the various steps taken by the organization to execute a purchase order

                                                                                                        from a customer

                                                                                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                        issued to the Managing Director for study

                                                                                                        2 Managing Director shall study the technical and commercial requirements with

                                                                                                        respect to the following

                                                                                                        Technical

                                                                                                        a Normalwitness pouring

                                                                                                        b Third party inspection

                                                                                                        67

                                                                                                        c NDT requirements

                                                                                                        d Acid Picking requirements

                                                                                                        e Previous history of the product available in computer

                                                                                                        Commercial

                                                                                                        a Rate

                                                                                                        b Delivery period

                                                                                                        c Mode of Dispatch

                                                                                                        d Mode of Payment

                                                                                                        e Payment terms

                                                                                                        f KSTCST Number of customer

                                                                                                        g Dispatch destination address and mode of dispatch

                                                                                                        h One copy is sent to customer

                                                                                                        i One copy is filled to customer wise along with purchase order

                                                                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                        regarding technical delivery and commercial conditions

                                                                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                        in computer

                                                                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                        accordingly

                                                                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                        grade and rate and delivery date

                                                                                                        7 After the same is cleared by the Managing Director

                                                                                                        8 The concerned production department shall have an access to order acceptance from

                                                                                                        computer

                                                                                                        9 The production department will go for producing the products as per the requirement of the

                                                                                                        customer

                                                                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                                                                        68

                                                                                                        Shared value

                                                                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                        and the values it will uphold in determining corporate destiny

                                                                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                        follows

                                                                                                        1 Mission

                                                                                                        2 Corporate Objectives

                                                                                                        Serve the community around through welfare schemes

                                                                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                        activities Like providing the necessities for the local schools and giving donations to

                                                                                                        charitable institutes

                                                                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                                                                        of materials with highly committed and socially responsible employees

                                                                                                        The company in order to become a global entity with highly committed and socially

                                                                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                        to handle any complex job To make the employees skilful the company is organizing

                                                                                                        training programs regularly The company is taking measures to create social

                                                                                                        awareness among its employees

                                                                                                        Strive towards making work environment safe and environment friendly

                                                                                                        To make the working environment safe for the employees the company has provided

                                                                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                                                                        sand and using it again for casting purpose

                                                                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                        and supply products of high quality to the complete satisfaction of each and every

                                                                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                        products There by achieving a sense of satisfaction among its customers The

                                                                                                        employees are made to perform the work with due concern to the quality of the

                                                                                                        69

                                                                                                        products Through its quality products the company wants to achieve leadership in

                                                                                                        market as reputed and reliable supplies

                                                                                                        Endeavoring to fulfill social responsibilities

                                                                                                        The company in order to fulfill its social responsibility has undertaken many

                                                                                                        community development projects which include donations to charitable institutions

                                                                                                        and providing necessities for local schools etc besides the company has a huge

                                                                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                        on the environment

                                                                                                        The company is committed to the following

                                                                                                        Continual prevention of pollution reduction of waste and consumption of

                                                                                                        resources in all its operations

                                                                                                        Promote environmental awareness among all employees and ensure their

                                                                                                        participation in implementing this environmental policy at their place of work

                                                                                                        SWOT ANALYSIS

                                                                                                        70

                                                                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                        Strength

                                                                                                        71

                                                                                                        1 Easy and timely availability of raw material

                                                                                                        2 The company is having expertise Human resource

                                                                                                        3 The company has equipped with latest technology

                                                                                                        4 The company has good machines for manufacturing purpose

                                                                                                        5 The company protects employees by giving safety equipments

                                                                                                        Weakness

                                                                                                        1 Lack of education among the workers in the lower cadre

                                                                                                        2 They have not given the additional facilities like cab facilities etc

                                                                                                        3 The company does not have its own products to sell It should rely heavily on

                                                                                                        customer orders

                                                                                                        4 Lack of space inside the production department

                                                                                                        5 The company more depends on the casual workforce in its production

                                                                                                        Opportunities

                                                                                                        72

                                                                                                        1 The company can expand its business in Europe which is a potential market for

                                                                                                        industrial machines

                                                                                                        2 By maintaining its quality of products the company can enter different foreign

                                                                                                        markets

                                                                                                        3 Presence of auto majors in the region especially in south India

                                                                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                        quality of goods effectively and more efficiently

                                                                                                        Threats

                                                                                                        1 Pollution control norms laid by the government are getting stringent

                                                                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                        With its cheap products they can kill domestic industries

                                                                                                        3 Labour incentive

                                                                                                        4 Expensive transportation cost

                                                                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                        exhausted

                                                                                                        FINDING AND CONCLUSION

                                                                                                        73

                                                                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                        FINDINGS

                                                                                                        The organization is not success in both domestic and export market to meet their

                                                                                                        demand

                                                                                                        The company is not providing proper training to their employees

                                                                                                        The company is financially sound

                                                                                                        Rising cost of raw materials

                                                                                                        Products processing facilities are not enough

                                                                                                        They should make more advertisements

                                                                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                        pureness

                                                                                                        CONCLUSION

                                                                                                        74

                                                                                                        The Cerebra integrated technologies limited having the good working environment The

                                                                                                        employees are very happy to work is the Industry And this Industry is having good

                                                                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                        strengthen their employees and also to improve the quality of life their employees

                                                                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                        round improvement is production sales and profitability

                                                                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                        prospects of the company continued to be positive And also the industry has delivering

                                                                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                        LEARNING EXPERIENCE

                                                                                                        75

                                                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                        However after implant training I have felt empowered with confidence to understand

                                                                                                        different management concepts in a pragmatic manner

                                                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                        MBA I also came across real problems faced by organization in technology human

                                                                                                        resources etc and the way in which the management tackled those problems

                                                                                                        During this implant training I realized that management is a backbone of every organization

                                                                                                        and without which every activity of organization will go haywire

                                                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                                                        helps the management in the process of decision-making

                                                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                        the organization and how we should communicate on different channels and with different

                                                                                                        grades of peoples

                                                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                        finance department I came to know the importance of finance department and I came to

                                                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                        regulation of the company

                                                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                        support and team spirit

                                                                                                        76

                                                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                                                        individual effort in organization In addition importance of human relations was known

                                                                                                        which helps the management getting the things done through its employees

                                                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                        help in my career It is about the working environment about dealing with the employees

                                                                                                        about the attitude required to sustain in an organization and so on

                                                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                        continuous guidance to make this project work successful

                                                                                                        77

                                                                                                        BIBLIOGRAPHY

                                                                                                        The companyrsquos Reports are

                                                                                                        Quality Assurance Report

                                                                                                        Production Report

                                                                                                        Finance department Report

                                                                                                        Marketing department Report

                                                                                                        WEBSITE

                                                                                                        wwwcerebracomputerscom

                                                                                                        wwwwikipediacom

                                                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                        TEXT BOOKS

                                                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                        Edition) Pearson Education

                                                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                        Edition) Tata McGraw-Hill

                                                                                                        BOOKS

                                                                                                        Company Magazines

                                                                                                        Hand books Catalogue Journals amp Reports

                                                                                                        78

                                                                                                        • The future of any Company depends on its ability to-
                                                                                                        • Responsibility and Authority
                                                                                                        • Managing Director
                                                                                                        • Responsibility
                                                                                                        • Authority
                                                                                                        • Director (Commercial)
                                                                                                        • Responsibility
                                                                                                        • Authority
                                                                                                        • Manager Accounts
                                                                                                        • Responsibility
                                                                                                        • Authority
                                                                                                        • Assistant Manager of Quality Assurance
                                                                                                        • Responsibility
                                                                                                        • Authority
                                                                                                        • Supervisory Moulding
                                                                                                        • Responsibility
                                                                                                        • Authority
                                                                                                        • Supervisor Maintenance
                                                                                                        • Responsibility

                                                                                                          Mode of Payment

                                                                                                          1 Advance Payment

                                                                                                          The firm takes an advance payment of 20 to 25 of price from the new customers

                                                                                                          2 Credit

                                                                                                          The firm gives credit facility to its old customers which is secured by the following

                                                                                                          - Invoice performance credit

                                                                                                          - Letter of credit

                                                                                                          53

                                                                                                          CERBRA INTEGRATED

                                                                                                          TECHNOLOGIES LIMITED

                                                                                                          PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                          CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                          54

                                                                                                          Particulars 30-9-2010 30-9-2009

                                                                                                          INCOME

                                                                                                          Sales amp Services 588808535 503398844

                                                                                                          Other Income 8458654 1291991

                                                                                                          TOTAL 597267189 504690834

                                                                                                          EXPENDITURE

                                                                                                          Materials 565924569 471247636

                                                                                                          Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                          Marketing Expenses 249660 127791

                                                                                                          Interestamp Financial Charges 248640 382737

                                                                                                          Depreciation 1588627 2055635

                                                                                                          TOTAL 583651507 490061295

                                                                                                          Profit Before Extraordinary Items 13615681 14629539

                                                                                                          Profit [loss] Before Taxation 13615681 14629539

                                                                                                          Provision for Taxation

                                                                                                          MAT 2524347 (1894)

                                                                                                          Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                          Sheet

                                                                                                          CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                          CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                          55

                                                                                                          PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                          Sources of funds

                                                                                                          Share Holderrsquos Funds 159555820 150740820

                                                                                                          Share Application Money 29211000 5643501

                                                                                                          Reserves amp Surplus 242157224 242157224

                                                                                                          Minority interest 334875 ------

                                                                                                          Grand Total 431258919 398541545

                                                                                                          Application of funds

                                                                                                          Fixed Assets

                                                                                                          Gross Block 46078186 46259057

                                                                                                          Less Depreciation 28342562 26103945

                                                                                                          Net Block 17735625 20155113

                                                                                                          Deferred Tax Assets 63249 ----

                                                                                                          Investment cost 2000 2000

                                                                                                          Current Assets Loans amp Advances

                                                                                                          Sundry Debtors 318650954 337538013

                                                                                                          Cash amp Bank Balance 12439646 9113641

                                                                                                          Loans amp Advances 114671053 45651808

                                                                                                          445761654 392303462

                                                                                                          Less Current Liabilities amp Provisions

                                                                                                          Current Liabilities 293343081 290079690

                                                                                                          Provisions 2810681 1999

                                                                                                          Net Current Assets 149607892 102221773

                                                                                                          Profit amp loss Account 263850154 276162659

                                                                                                          Grand Total 431258919 398541545

                                                                                                          INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                          The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                          late 1970s to help managers address the difficulties of change The model shows that

                                                                                                          organizational immune systems and the many interconnected variables involved make change

                                                                                                          complex and that an effective change effort must address many of these issues

                                                                                                          simultaneously This is often a daunting managerial challenge

                                                                                                          The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                          relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                          (subordinate goals) Skill

                                                                                                          According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                          Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                          American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                          studies of several firms have extensively tested it

                                                                                                          The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                          major premise of the model is that many performances related issues are rooted among the 7

                                                                                                          factors outlines This study is important from a strategic marketing Organizational

                                                                                                          performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                          interconnected aligned and working together in high performing organizations

                                                                                                          56

                                                                                                          Structure

                                                                                                          The organizational structure of the company is based on the functional departments and the

                                                                                                          decision taken from top-level management of the company For analyzing and for taking

                                                                                                          decision the top management will consult the functional managers performance of various

                                                                                                          tasks in departments will be assigned to its functional head

                                                                                                          The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                          Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                          associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                          integrated

                                                                                                          Skill

                                                                                                          Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                          1 Administrative skills

                                                                                                          2 Technical skills

                                                                                                          Administrative Skills

                                                                                                          Administrative skills are those skills which are very much necessary for office staff It

                                                                                                          involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                          is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                          will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                          make the candidate familiar with the organization Every month a training program will be

                                                                                                          conducted wherein personalities having expertise in various fields give lectures

                                                                                                          Technical Skills

                                                                                                          Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                          floor employees are expected to possess these skills to carry out the production activity

                                                                                                          smoothly

                                                                                                          In Cerebra integrated technologies limited they give more importance to technical

                                                                                                          knowledge than educational qualification

                                                                                                          57

                                                                                                          Different training programs are conducted to impart technical skills among employees When

                                                                                                          a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                          the company gets its employees trained by external training agencies Guest lectures are

                                                                                                          arranged once in a month to help the employees update their knowledge with the industry

                                                                                                          level

                                                                                                          Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                          employees of various departments and identifies the training needs to be given for employees

                                                                                                          and for enhancing the skills of the employees

                                                                                                          Style

                                                                                                          The company follows a centralized system of decision-making Only the top management

                                                                                                          takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                          consideration

                                                                                                          To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                          purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                          the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                          reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                          approach

                                                                                                          In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                          comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                          the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                          management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                          [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                          material and tenders The higher authorities do everything There is no participative

                                                                                                          approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                          the companyrsquos administration

                                                                                                          58

                                                                                                          Strategy

                                                                                                          Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                          followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                          Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                          competition through its quality products with reasonable price To price their products

                                                                                                          reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                          waste elimination

                                                                                                          The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                          simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                          advance before starting production activity By using the good quality of raw materials the

                                                                                                          company can produce quality output without any damages or cracks in the castings Thus

                                                                                                          reducing the wastage

                                                                                                          Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                          Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                          eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                          commit any wrongdoing

                                                                                                          Staff

                                                                                                          Responsibility and Authority

                                                                                                          The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                          implementation of quality management and these are communicated to relevant persons in

                                                                                                          the organization

                                                                                                          59

                                                                                                          Managing Director

                                                                                                          Responsibility

                                                                                                          1 Overall control of the company

                                                                                                          2 Ultimate responsibility for product quality

                                                                                                          3 Responsibility for customer satisfaction

                                                                                                          4 Responsibility for marketing

                                                                                                          5 New product development and process improvement

                                                                                                          6 Growth and profit

                                                                                                          Authority

                                                                                                          1 Approve quality assurance manual

                                                                                                          2 Interact with customers

                                                                                                          3 Approve capital goods

                                                                                                          4 Release the product whenever there is ambiguity

                                                                                                          5 Disposal of non-conforming products

                                                                                                          6 Sign cheque

                                                                                                          Director (Commercial)

                                                                                                          Responsibility

                                                                                                          1 Responsible for purchasing and supplier development

                                                                                                          2 Financial management including cash flow management

                                                                                                          3 Responsible for storersquos management

                                                                                                          4 Administration and personnel management

                                                                                                          5 Functions of managing director in his absence

                                                                                                          Authority

                                                                                                          1 Sign the purchase order

                                                                                                          2 Sign cheques

                                                                                                          3 Prepare the yearly budget and follow up

                                                                                                          4 Interact with statutory bodies and maintain records

                                                                                                          60

                                                                                                          Works Manager

                                                                                                          Responsibility

                                                                                                          1 Overall responsibility for production planning and control

                                                                                                          2 Overall responsibility for pattern equipment and product quality

                                                                                                          3 Safety and house-keeping of entire company

                                                                                                          4 Upkeep of all equipment

                                                                                                          5 Process improvement and productivity

                                                                                                          6 Training of production and quality control personnel

                                                                                                          7 Upkeep of relevant records

                                                                                                          Authority

                                                                                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                          reaching customer on time

                                                                                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                          Manager Maintenance

                                                                                                          Responsibility

                                                                                                          1 Monitor and control the activity of the administration office

                                                                                                          2 Upkeep of statutory records

                                                                                                          3 Make payment to suppliers on due date

                                                                                                          4 Housekeeping in respective areas

                                                                                                          Authority

                                                                                                          1 Prepare and send chequesDDrsquos

                                                                                                          61

                                                                                                          Manager Accounts

                                                                                                          Responsibility

                                                                                                          1 Account all the vouchers and bills after acceptance from stores

                                                                                                          2 Maintain books of accounts

                                                                                                          3 Update all the accounts regularly

                                                                                                          4 Prepare financial statement at defined intervals

                                                                                                          5 Update the salary advance register

                                                                                                          6 Housekeeping in respective areas

                                                                                                          Authority

                                                                                                          1 Enter accounts data into the computer

                                                                                                          2 Raise debitcredit notes

                                                                                                          3 Issue stamped receipts for the payment received

                                                                                                          Assistant Manager Quality Control

                                                                                                          Responsibility

                                                                                                          1 NDT inspection

                                                                                                          2 Inspection of castings in first second and final stage

                                                                                                          3 Upkeep of related records

                                                                                                          4 Housekeeping in respective department

                                                                                                          Authority

                                                                                                          1 Authorized to inspect and release the product for next stages

                                                                                                          62

                                                                                                          Assistant Manager of Quality Assurance

                                                                                                          Responsibility

                                                                                                          1 Incoming and in-process inspection

                                                                                                          2 Overall responsibility of calibration of EMTE

                                                                                                          3 Training of quality assurance personnel

                                                                                                          Authority

                                                                                                          1 Accept the product at inward good stage

                                                                                                          2 Approve the liquid metal before pouring

                                                                                                          Chemist

                                                                                                          Responsibility

                                                                                                          1 Charge calculation

                                                                                                          2 Inspection of incoming materials

                                                                                                          3 Mechanical testing

                                                                                                          4 Housekeeping in the related areas

                                                                                                          Authority

                                                                                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                          Manager

                                                                                                          63

                                                                                                          Marketing and Administration Officer

                                                                                                          Responsibility

                                                                                                          1 Delivery challan cum invoice preparation with its related activities

                                                                                                          2 Central excise formalities and related activities

                                                                                                          3 Cash handling

                                                                                                          4 Upkeep and maintenance of the following records

                                                                                                          Authority

                                                                                                          1 Purchase stationery

                                                                                                          2 Co-ordinate with central excise department on behalf of the company

                                                                                                          Supervisory Moulding

                                                                                                          Responsibility

                                                                                                          1 Allocate the work for the workers based on planning

                                                                                                          2 Arrangements for production of moulding core as per planning and documented

                                                                                                          procedures

                                                                                                          3 Inspection of pattern and core box before and while production

                                                                                                          4 Ensure correct mixing of sand as per procedure

                                                                                                          5 To maintain a clean and neat working environment

                                                                                                          Authority

                                                                                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                          Supervisor Maintenance

                                                                                                          Responsibility

                                                                                                          1 General house-keeping in all area

                                                                                                          2 Attending machine break down

                                                                                                          3 Arrangement for lining preparation

                                                                                                          64

                                                                                                          Authority

                                                                                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                          consent with the directors

                                                                                                          Supervisor Inspection

                                                                                                          Responsibility

                                                                                                          1 Inspection of castings in all stores

                                                                                                          2 Final clearance of castings before dispatch

                                                                                                          Authority

                                                                                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                          Purchase Officer

                                                                                                          Responsibility

                                                                                                          1 Local purchase

                                                                                                          2 Cash purchase

                                                                                                          3 Out station purchase follow up as and when assigned

                                                                                                          4 Attending bank work

                                                                                                          Authority

                                                                                                          1 Authorized to procure material from approved supplier in consent with Director

                                                                                                          (commercial)

                                                                                                          65

                                                                                                          Cashier Steno cum Typist

                                                                                                          Responsibility

                                                                                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                          2 To prepare letterspayment reminders at defined intervals

                                                                                                          3 To maintain petty cash book daily

                                                                                                          Authority

                                                                                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                          2 Procure postal stamps and revenue stamps for office use

                                                                                                          The responsibilities and authorities of Management Representatives include the following

                                                                                                          a) Coordinating for the implementation and maintenance of the quality management

                                                                                                          system with other head of the departments in the company

                                                                                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                          documented procedures detailed procedures and process maps

                                                                                                          c) Reporting to management on the performance of the quality management including

                                                                                                          needs for improvement through management review meetings

                                                                                                          d) Ensuring awareness of customer requirements throughout the organization

                                                                                                          System

                                                                                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                          quality control systems performance measurement systems order execution systems

                                                                                                          Inventory control systems etc

                                                                                                          Inventory Control System

                                                                                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                          India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                          components that make up the product The various forms in which inventories exist in a

                                                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                                                          66

                                                                                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                          no raw material and work in progress inventory

                                                                                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                          inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                          materials which bought first will be sent to the production department first The inventory

                                                                                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                          estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                          required to meet the production for the next one month If the stock of raw materials is not

                                                                                                          enough to meet the production level then it places an order for the raw materials that too one

                                                                                                          month in advance so that the production will not be affected even in case of any

                                                                                                          uncertainties

                                                                                                          Order Execution System

                                                                                                          The company receives the purchase order from its customer The purchase order may be in

                                                                                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                          orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                          review of contract

                                                                                                          The following are the various steps taken by the organization to execute a purchase order

                                                                                                          from a customer

                                                                                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                          issued to the Managing Director for study

                                                                                                          2 Managing Director shall study the technical and commercial requirements with

                                                                                                          respect to the following

                                                                                                          Technical

                                                                                                          a Normalwitness pouring

                                                                                                          b Third party inspection

                                                                                                          67

                                                                                                          c NDT requirements

                                                                                                          d Acid Picking requirements

                                                                                                          e Previous history of the product available in computer

                                                                                                          Commercial

                                                                                                          a Rate

                                                                                                          b Delivery period

                                                                                                          c Mode of Dispatch

                                                                                                          d Mode of Payment

                                                                                                          e Payment terms

                                                                                                          f KSTCST Number of customer

                                                                                                          g Dispatch destination address and mode of dispatch

                                                                                                          h One copy is sent to customer

                                                                                                          i One copy is filled to customer wise along with purchase order

                                                                                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                          regarding technical delivery and commercial conditions

                                                                                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                          in computer

                                                                                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                          accordingly

                                                                                                          6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                          grade and rate and delivery date

                                                                                                          7 After the same is cleared by the Managing Director

                                                                                                          8 The concerned production department shall have an access to order acceptance from

                                                                                                          computer

                                                                                                          9 The production department will go for producing the products as per the requirement of the

                                                                                                          customer

                                                                                                          10 The dispatch section will send the products to the customer as per their requirement

                                                                                                          68

                                                                                                          Shared value

                                                                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                          and the values it will uphold in determining corporate destiny

                                                                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                          follows

                                                                                                          1 Mission

                                                                                                          2 Corporate Objectives

                                                                                                          Serve the community around through welfare schemes

                                                                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                          activities Like providing the necessities for the local schools and giving donations to

                                                                                                          charitable institutes

                                                                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                                                                          of materials with highly committed and socially responsible employees

                                                                                                          The company in order to become a global entity with highly committed and socially

                                                                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                          to handle any complex job To make the employees skilful the company is organizing

                                                                                                          training programs regularly The company is taking measures to create social

                                                                                                          awareness among its employees

                                                                                                          Strive towards making work environment safe and environment friendly

                                                                                                          To make the working environment safe for the employees the company has provided

                                                                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                                                                          sand and using it again for casting purpose

                                                                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                          and supply products of high quality to the complete satisfaction of each and every

                                                                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                          products There by achieving a sense of satisfaction among its customers The

                                                                                                          employees are made to perform the work with due concern to the quality of the

                                                                                                          69

                                                                                                          products Through its quality products the company wants to achieve leadership in

                                                                                                          market as reputed and reliable supplies

                                                                                                          Endeavoring to fulfill social responsibilities

                                                                                                          The company in order to fulfill its social responsibility has undertaken many

                                                                                                          community development projects which include donations to charitable institutions

                                                                                                          and providing necessities for local schools etc besides the company has a huge

                                                                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                          on the environment

                                                                                                          The company is committed to the following

                                                                                                          Continual prevention of pollution reduction of waste and consumption of

                                                                                                          resources in all its operations

                                                                                                          Promote environmental awareness among all employees and ensure their

                                                                                                          participation in implementing this environmental policy at their place of work

                                                                                                          SWOT ANALYSIS

                                                                                                          70

                                                                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                          Strength

                                                                                                          71

                                                                                                          1 Easy and timely availability of raw material

                                                                                                          2 The company is having expertise Human resource

                                                                                                          3 The company has equipped with latest technology

                                                                                                          4 The company has good machines for manufacturing purpose

                                                                                                          5 The company protects employees by giving safety equipments

                                                                                                          Weakness

                                                                                                          1 Lack of education among the workers in the lower cadre

                                                                                                          2 They have not given the additional facilities like cab facilities etc

                                                                                                          3 The company does not have its own products to sell It should rely heavily on

                                                                                                          customer orders

                                                                                                          4 Lack of space inside the production department

                                                                                                          5 The company more depends on the casual workforce in its production

                                                                                                          Opportunities

                                                                                                          72

                                                                                                          1 The company can expand its business in Europe which is a potential market for

                                                                                                          industrial machines

                                                                                                          2 By maintaining its quality of products the company can enter different foreign

                                                                                                          markets

                                                                                                          3 Presence of auto majors in the region especially in south India

                                                                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                          quality of goods effectively and more efficiently

                                                                                                          Threats

                                                                                                          1 Pollution control norms laid by the government are getting stringent

                                                                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                          With its cheap products they can kill domestic industries

                                                                                                          3 Labour incentive

                                                                                                          4 Expensive transportation cost

                                                                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                          exhausted

                                                                                                          FINDING AND CONCLUSION

                                                                                                          73

                                                                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                          FINDINGS

                                                                                                          The organization is not success in both domestic and export market to meet their

                                                                                                          demand

                                                                                                          The company is not providing proper training to their employees

                                                                                                          The company is financially sound

                                                                                                          Rising cost of raw materials

                                                                                                          Products processing facilities are not enough

                                                                                                          They should make more advertisements

                                                                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                          pureness

                                                                                                          CONCLUSION

                                                                                                          74

                                                                                                          The Cerebra integrated technologies limited having the good working environment The

                                                                                                          employees are very happy to work is the Industry And this Industry is having good

                                                                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                          strengthen their employees and also to improve the quality of life their employees

                                                                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                          round improvement is production sales and profitability

                                                                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                          prospects of the company continued to be positive And also the industry has delivering

                                                                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                          LEARNING EXPERIENCE

                                                                                                          75

                                                                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                          However after implant training I have felt empowered with confidence to understand

                                                                                                          different management concepts in a pragmatic manner

                                                                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                          MBA I also came across real problems faced by organization in technology human

                                                                                                          resources etc and the way in which the management tackled those problems

                                                                                                          During this implant training I realized that management is a backbone of every organization

                                                                                                          and without which every activity of organization will go haywire

                                                                                                          I came to know the importance of Management Information System [MIS] in the

                                                                                                          organization and how it assists the management in every aspect of its business and how it

                                                                                                          helps the management in the process of decision-making

                                                                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                          the organization and how we should communicate on different channels and with different

                                                                                                          grades of peoples

                                                                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                          finance department I came to know the importance of finance department and I came to

                                                                                                          know the different tools they use to have a control over the liquidity position of the company

                                                                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                          staffing directing controlling and decision-making I came to know about the rules

                                                                                                          regulation policies and procedures of the company and to what extent employees are

                                                                                                          following the rules and regulation laid down by the management I came to know about the

                                                                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                          regulation of the company

                                                                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                          support and team spirit

                                                                                                          76

                                                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                                                          individual effort in organization In addition importance of human relations was known

                                                                                                          which helps the management getting the things done through its employees

                                                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                          help in my career It is about the working environment about dealing with the employees

                                                                                                          about the attitude required to sustain in an organization and so on

                                                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                          continuous guidance to make this project work successful

                                                                                                          77

                                                                                                          BIBLIOGRAPHY

                                                                                                          The companyrsquos Reports are

                                                                                                          Quality Assurance Report

                                                                                                          Production Report

                                                                                                          Finance department Report

                                                                                                          Marketing department Report

                                                                                                          WEBSITE

                                                                                                          wwwcerebracomputerscom

                                                                                                          wwwwikipediacom

                                                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                          TEXT BOOKS

                                                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                          Edition) Pearson Education

                                                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                          Edition) Tata McGraw-Hill

                                                                                                          BOOKS

                                                                                                          Company Magazines

                                                                                                          Hand books Catalogue Journals amp Reports

                                                                                                          78

                                                                                                          • The future of any Company depends on its ability to-
                                                                                                          • Responsibility and Authority
                                                                                                          • Managing Director
                                                                                                          • Responsibility
                                                                                                          • Authority
                                                                                                          • Director (Commercial)
                                                                                                          • Responsibility
                                                                                                          • Authority
                                                                                                          • Manager Accounts
                                                                                                          • Responsibility
                                                                                                          • Authority
                                                                                                          • Assistant Manager of Quality Assurance
                                                                                                          • Responsibility
                                                                                                          • Authority
                                                                                                          • Supervisory Moulding
                                                                                                          • Responsibility
                                                                                                          • Authority
                                                                                                          • Supervisor Maintenance
                                                                                                          • Responsibility

                                                                                                            CERBRA INTEGRATED

                                                                                                            TECHNOLOGIES LIMITED

                                                                                                            PROFIT amp LOSS ACCOUNT FOR THE PERIOD ENDED 30-9-2010

                                                                                                            CONSOLIDATEDBALANCESHEETAS 30-9-2010

                                                                                                            54

                                                                                                            Particulars 30-9-2010 30-9-2009

                                                                                                            INCOME

                                                                                                            Sales amp Services 588808535 503398844

                                                                                                            Other Income 8458654 1291991

                                                                                                            TOTAL 597267189 504690834

                                                                                                            EXPENDITURE

                                                                                                            Materials 565924569 471247636

                                                                                                            Manufacturing amp Administration Expenses 15640011 16247496

                                                                                                            Marketing Expenses 249660 127791

                                                                                                            Interestamp Financial Charges 248640 382737

                                                                                                            Depreciation 1588627 2055635

                                                                                                            TOTAL 583651507 490061295

                                                                                                            Profit Before Extraordinary Items 13615681 14629539

                                                                                                            Profit [loss] Before Taxation 13615681 14629539

                                                                                                            Provision for Taxation

                                                                                                            MAT 2524347 (1894)

                                                                                                            Profit[loss] after tax transferred to balance 11091334 14631433

                                                                                                            Sheet

                                                                                                            CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                            CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                            55

                                                                                                            PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                            Sources of funds

                                                                                                            Share Holderrsquos Funds 159555820 150740820

                                                                                                            Share Application Money 29211000 5643501

                                                                                                            Reserves amp Surplus 242157224 242157224

                                                                                                            Minority interest 334875 ------

                                                                                                            Grand Total 431258919 398541545

                                                                                                            Application of funds

                                                                                                            Fixed Assets

                                                                                                            Gross Block 46078186 46259057

                                                                                                            Less Depreciation 28342562 26103945

                                                                                                            Net Block 17735625 20155113

                                                                                                            Deferred Tax Assets 63249 ----

                                                                                                            Investment cost 2000 2000

                                                                                                            Current Assets Loans amp Advances

                                                                                                            Sundry Debtors 318650954 337538013

                                                                                                            Cash amp Bank Balance 12439646 9113641

                                                                                                            Loans amp Advances 114671053 45651808

                                                                                                            445761654 392303462

                                                                                                            Less Current Liabilities amp Provisions

                                                                                                            Current Liabilities 293343081 290079690

                                                                                                            Provisions 2810681 1999

                                                                                                            Net Current Assets 149607892 102221773

                                                                                                            Profit amp loss Account 263850154 276162659

                                                                                                            Grand Total 431258919 398541545

                                                                                                            INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                            The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                            late 1970s to help managers address the difficulties of change The model shows that

                                                                                                            organizational immune systems and the many interconnected variables involved make change

                                                                                                            complex and that an effective change effort must address many of these issues

                                                                                                            simultaneously This is often a daunting managerial challenge

                                                                                                            The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                            relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                            (subordinate goals) Skill

                                                                                                            According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                            Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                            American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                            studies of several firms have extensively tested it

                                                                                                            The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                            major premise of the model is that many performances related issues are rooted among the 7

                                                                                                            factors outlines This study is important from a strategic marketing Organizational

                                                                                                            performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                            interconnected aligned and working together in high performing organizations

                                                                                                            56

                                                                                                            Structure

                                                                                                            The organizational structure of the company is based on the functional departments and the

                                                                                                            decision taken from top-level management of the company For analyzing and for taking

                                                                                                            decision the top management will consult the functional managers performance of various

                                                                                                            tasks in departments will be assigned to its functional head

                                                                                                            The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                            Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                            associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                            integrated

                                                                                                            Skill

                                                                                                            Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                            1 Administrative skills

                                                                                                            2 Technical skills

                                                                                                            Administrative Skills

                                                                                                            Administrative skills are those skills which are very much necessary for office staff It

                                                                                                            involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                            is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                            will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                            make the candidate familiar with the organization Every month a training program will be

                                                                                                            conducted wherein personalities having expertise in various fields give lectures

                                                                                                            Technical Skills

                                                                                                            Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                            floor employees are expected to possess these skills to carry out the production activity

                                                                                                            smoothly

                                                                                                            In Cerebra integrated technologies limited they give more importance to technical

                                                                                                            knowledge than educational qualification

                                                                                                            57

                                                                                                            Different training programs are conducted to impart technical skills among employees When

                                                                                                            a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                            the company gets its employees trained by external training agencies Guest lectures are

                                                                                                            arranged once in a month to help the employees update their knowledge with the industry

                                                                                                            level

                                                                                                            Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                            employees of various departments and identifies the training needs to be given for employees

                                                                                                            and for enhancing the skills of the employees

                                                                                                            Style

                                                                                                            The company follows a centralized system of decision-making Only the top management

                                                                                                            takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                            consideration

                                                                                                            To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                            purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                            the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                            reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                            approach

                                                                                                            In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                            comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                            the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                            management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                            [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                            material and tenders The higher authorities do everything There is no participative

                                                                                                            approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                            the companyrsquos administration

                                                                                                            58

                                                                                                            Strategy

                                                                                                            Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                            followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                            Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                            competition through its quality products with reasonable price To price their products

                                                                                                            reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                            waste elimination

                                                                                                            The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                            simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                            advance before starting production activity By using the good quality of raw materials the

                                                                                                            company can produce quality output without any damages or cracks in the castings Thus

                                                                                                            reducing the wastage

                                                                                                            Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                            Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                            eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                            commit any wrongdoing

                                                                                                            Staff

                                                                                                            Responsibility and Authority

                                                                                                            The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                            implementation of quality management and these are communicated to relevant persons in

                                                                                                            the organization

                                                                                                            59

                                                                                                            Managing Director

                                                                                                            Responsibility

                                                                                                            1 Overall control of the company

                                                                                                            2 Ultimate responsibility for product quality

                                                                                                            3 Responsibility for customer satisfaction

                                                                                                            4 Responsibility for marketing

                                                                                                            5 New product development and process improvement

                                                                                                            6 Growth and profit

                                                                                                            Authority

                                                                                                            1 Approve quality assurance manual

                                                                                                            2 Interact with customers

                                                                                                            3 Approve capital goods

                                                                                                            4 Release the product whenever there is ambiguity

                                                                                                            5 Disposal of non-conforming products

                                                                                                            6 Sign cheque

                                                                                                            Director (Commercial)

                                                                                                            Responsibility

                                                                                                            1 Responsible for purchasing and supplier development

                                                                                                            2 Financial management including cash flow management

                                                                                                            3 Responsible for storersquos management

                                                                                                            4 Administration and personnel management

                                                                                                            5 Functions of managing director in his absence

                                                                                                            Authority

                                                                                                            1 Sign the purchase order

                                                                                                            2 Sign cheques

                                                                                                            3 Prepare the yearly budget and follow up

                                                                                                            4 Interact with statutory bodies and maintain records

                                                                                                            60

                                                                                                            Works Manager

                                                                                                            Responsibility

                                                                                                            1 Overall responsibility for production planning and control

                                                                                                            2 Overall responsibility for pattern equipment and product quality

                                                                                                            3 Safety and house-keeping of entire company

                                                                                                            4 Upkeep of all equipment

                                                                                                            5 Process improvement and productivity

                                                                                                            6 Training of production and quality control personnel

                                                                                                            7 Upkeep of relevant records

                                                                                                            Authority

                                                                                                            1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                            reaching customer on time

                                                                                                            2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                            Manager Maintenance

                                                                                                            Responsibility

                                                                                                            1 Monitor and control the activity of the administration office

                                                                                                            2 Upkeep of statutory records

                                                                                                            3 Make payment to suppliers on due date

                                                                                                            4 Housekeeping in respective areas

                                                                                                            Authority

                                                                                                            1 Prepare and send chequesDDrsquos

                                                                                                            61

                                                                                                            Manager Accounts

                                                                                                            Responsibility

                                                                                                            1 Account all the vouchers and bills after acceptance from stores

                                                                                                            2 Maintain books of accounts

                                                                                                            3 Update all the accounts regularly

                                                                                                            4 Prepare financial statement at defined intervals

                                                                                                            5 Update the salary advance register

                                                                                                            6 Housekeeping in respective areas

                                                                                                            Authority

                                                                                                            1 Enter accounts data into the computer

                                                                                                            2 Raise debitcredit notes

                                                                                                            3 Issue stamped receipts for the payment received

                                                                                                            Assistant Manager Quality Control

                                                                                                            Responsibility

                                                                                                            1 NDT inspection

                                                                                                            2 Inspection of castings in first second and final stage

                                                                                                            3 Upkeep of related records

                                                                                                            4 Housekeeping in respective department

                                                                                                            Authority

                                                                                                            1 Authorized to inspect and release the product for next stages

                                                                                                            62

                                                                                                            Assistant Manager of Quality Assurance

                                                                                                            Responsibility

                                                                                                            1 Incoming and in-process inspection

                                                                                                            2 Overall responsibility of calibration of EMTE

                                                                                                            3 Training of quality assurance personnel

                                                                                                            Authority

                                                                                                            1 Accept the product at inward good stage

                                                                                                            2 Approve the liquid metal before pouring

                                                                                                            Chemist

                                                                                                            Responsibility

                                                                                                            1 Charge calculation

                                                                                                            2 Inspection of incoming materials

                                                                                                            3 Mechanical testing

                                                                                                            4 Housekeeping in the related areas

                                                                                                            Authority

                                                                                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                            Manager

                                                                                                            63

                                                                                                            Marketing and Administration Officer

                                                                                                            Responsibility

                                                                                                            1 Delivery challan cum invoice preparation with its related activities

                                                                                                            2 Central excise formalities and related activities

                                                                                                            3 Cash handling

                                                                                                            4 Upkeep and maintenance of the following records

                                                                                                            Authority

                                                                                                            1 Purchase stationery

                                                                                                            2 Co-ordinate with central excise department on behalf of the company

                                                                                                            Supervisory Moulding

                                                                                                            Responsibility

                                                                                                            1 Allocate the work for the workers based on planning

                                                                                                            2 Arrangements for production of moulding core as per planning and documented

                                                                                                            procedures

                                                                                                            3 Inspection of pattern and core box before and while production

                                                                                                            4 Ensure correct mixing of sand as per procedure

                                                                                                            5 To maintain a clean and neat working environment

                                                                                                            Authority

                                                                                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                            Supervisor Maintenance

                                                                                                            Responsibility

                                                                                                            1 General house-keeping in all area

                                                                                                            2 Attending machine break down

                                                                                                            3 Arrangement for lining preparation

                                                                                                            64

                                                                                                            Authority

                                                                                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                            consent with the directors

                                                                                                            Supervisor Inspection

                                                                                                            Responsibility

                                                                                                            1 Inspection of castings in all stores

                                                                                                            2 Final clearance of castings before dispatch

                                                                                                            Authority

                                                                                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                            Purchase Officer

                                                                                                            Responsibility

                                                                                                            1 Local purchase

                                                                                                            2 Cash purchase

                                                                                                            3 Out station purchase follow up as and when assigned

                                                                                                            4 Attending bank work

                                                                                                            Authority

                                                                                                            1 Authorized to procure material from approved supplier in consent with Director

                                                                                                            (commercial)

                                                                                                            65

                                                                                                            Cashier Steno cum Typist

                                                                                                            Responsibility

                                                                                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                            2 To prepare letterspayment reminders at defined intervals

                                                                                                            3 To maintain petty cash book daily

                                                                                                            Authority

                                                                                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                            2 Procure postal stamps and revenue stamps for office use

                                                                                                            The responsibilities and authorities of Management Representatives include the following

                                                                                                            a) Coordinating for the implementation and maintenance of the quality management

                                                                                                            system with other head of the departments in the company

                                                                                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                            documented procedures detailed procedures and process maps

                                                                                                            c) Reporting to management on the performance of the quality management including

                                                                                                            needs for improvement through management review meetings

                                                                                                            d) Ensuring awareness of customer requirements throughout the organization

                                                                                                            System

                                                                                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                            quality control systems performance measurement systems order execution systems

                                                                                                            Inventory control systems etc

                                                                                                            Inventory Control System

                                                                                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                            India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                            components that make up the product The various forms in which inventories exist in a

                                                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                                                            66

                                                                                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                            no raw material and work in progress inventory

                                                                                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                            inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                            materials which bought first will be sent to the production department first The inventory

                                                                                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                            estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                            required to meet the production for the next one month If the stock of raw materials is not

                                                                                                            enough to meet the production level then it places an order for the raw materials that too one

                                                                                                            month in advance so that the production will not be affected even in case of any

                                                                                                            uncertainties

                                                                                                            Order Execution System

                                                                                                            The company receives the purchase order from its customer The purchase order may be in

                                                                                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                            orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                            review of contract

                                                                                                            The following are the various steps taken by the organization to execute a purchase order

                                                                                                            from a customer

                                                                                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                            issued to the Managing Director for study

                                                                                                            2 Managing Director shall study the technical and commercial requirements with

                                                                                                            respect to the following

                                                                                                            Technical

                                                                                                            a Normalwitness pouring

                                                                                                            b Third party inspection

                                                                                                            67

                                                                                                            c NDT requirements

                                                                                                            d Acid Picking requirements

                                                                                                            e Previous history of the product available in computer

                                                                                                            Commercial

                                                                                                            a Rate

                                                                                                            b Delivery period

                                                                                                            c Mode of Dispatch

                                                                                                            d Mode of Payment

                                                                                                            e Payment terms

                                                                                                            f KSTCST Number of customer

                                                                                                            g Dispatch destination address and mode of dispatch

                                                                                                            h One copy is sent to customer

                                                                                                            i One copy is filled to customer wise along with purchase order

                                                                                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                            regarding technical delivery and commercial conditions

                                                                                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                            in computer

                                                                                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                            accordingly

                                                                                                            6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                            grade and rate and delivery date

                                                                                                            7 After the same is cleared by the Managing Director

                                                                                                            8 The concerned production department shall have an access to order acceptance from

                                                                                                            computer

                                                                                                            9 The production department will go for producing the products as per the requirement of the

                                                                                                            customer

                                                                                                            10 The dispatch section will send the products to the customer as per their requirement

                                                                                                            68

                                                                                                            Shared value

                                                                                                            Shared values include the core values which are the essential guiding principles doctrines

                                                                                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                            and the values it will uphold in determining corporate destiny

                                                                                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                            follows

                                                                                                            1 Mission

                                                                                                            2 Corporate Objectives

                                                                                                            Serve the community around through welfare schemes

                                                                                                            In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                            activities Like providing the necessities for the local schools and giving donations to

                                                                                                            charitable institutes

                                                                                                            To become a Global entity for the supply of finished Cast components in wide range

                                                                                                            of materials with highly committed and socially responsible employees

                                                                                                            The company in order to become a global entity with highly committed and socially

                                                                                                            responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                            to handle any complex job To make the employees skilful the company is organizing

                                                                                                            training programs regularly The company is taking measures to create social

                                                                                                            awareness among its employees

                                                                                                            Strive towards making work environment safe and environment friendly

                                                                                                            To make the working environment safe for the employees the company has provided

                                                                                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                            is also taking measures to minimize the harm to the environment by recycling the

                                                                                                            sand and using it again for casting purpose

                                                                                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                            and supply products of high quality to the complete satisfaction of each and every

                                                                                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                            products There by achieving a sense of satisfaction among its customers The

                                                                                                            employees are made to perform the work with due concern to the quality of the

                                                                                                            69

                                                                                                            products Through its quality products the company wants to achieve leadership in

                                                                                                            market as reputed and reliable supplies

                                                                                                            Endeavoring to fulfill social responsibilities

                                                                                                            The company in order to fulfill its social responsibility has undertaken many

                                                                                                            community development projects which include donations to charitable institutions

                                                                                                            and providing necessities for local schools etc besides the company has a huge

                                                                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                            on the environment

                                                                                                            The company is committed to the following

                                                                                                            Continual prevention of pollution reduction of waste and consumption of

                                                                                                            resources in all its operations

                                                                                                            Promote environmental awareness among all employees and ensure their

                                                                                                            participation in implementing this environmental policy at their place of work

                                                                                                            SWOT ANALYSIS

                                                                                                            70

                                                                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                            Strength

                                                                                                            71

                                                                                                            1 Easy and timely availability of raw material

                                                                                                            2 The company is having expertise Human resource

                                                                                                            3 The company has equipped with latest technology

                                                                                                            4 The company has good machines for manufacturing purpose

                                                                                                            5 The company protects employees by giving safety equipments

                                                                                                            Weakness

                                                                                                            1 Lack of education among the workers in the lower cadre

                                                                                                            2 They have not given the additional facilities like cab facilities etc

                                                                                                            3 The company does not have its own products to sell It should rely heavily on

                                                                                                            customer orders

                                                                                                            4 Lack of space inside the production department

                                                                                                            5 The company more depends on the casual workforce in its production

                                                                                                            Opportunities

                                                                                                            72

                                                                                                            1 The company can expand its business in Europe which is a potential market for

                                                                                                            industrial machines

                                                                                                            2 By maintaining its quality of products the company can enter different foreign

                                                                                                            markets

                                                                                                            3 Presence of auto majors in the region especially in south India

                                                                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                            quality of goods effectively and more efficiently

                                                                                                            Threats

                                                                                                            1 Pollution control norms laid by the government are getting stringent

                                                                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                            With its cheap products they can kill domestic industries

                                                                                                            3 Labour incentive

                                                                                                            4 Expensive transportation cost

                                                                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                            exhausted

                                                                                                            FINDING AND CONCLUSION

                                                                                                            73

                                                                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                            FINDINGS

                                                                                                            The organization is not success in both domestic and export market to meet their

                                                                                                            demand

                                                                                                            The company is not providing proper training to their employees

                                                                                                            The company is financially sound

                                                                                                            Rising cost of raw materials

                                                                                                            Products processing facilities are not enough

                                                                                                            They should make more advertisements

                                                                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                            pureness

                                                                                                            CONCLUSION

                                                                                                            74

                                                                                                            The Cerebra integrated technologies limited having the good working environment The

                                                                                                            employees are very happy to work is the Industry And this Industry is having good

                                                                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                            strengthen their employees and also to improve the quality of life their employees

                                                                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                            round improvement is production sales and profitability

                                                                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                            prospects of the company continued to be positive And also the industry has delivering

                                                                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                            LEARNING EXPERIENCE

                                                                                                            75

                                                                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                            However after implant training I have felt empowered with confidence to understand

                                                                                                            different management concepts in a pragmatic manner

                                                                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                            MBA I also came across real problems faced by organization in technology human

                                                                                                            resources etc and the way in which the management tackled those problems

                                                                                                            During this implant training I realized that management is a backbone of every organization

                                                                                                            and without which every activity of organization will go haywire

                                                                                                            I came to know the importance of Management Information System [MIS] in the

                                                                                                            organization and how it assists the management in every aspect of its business and how it

                                                                                                            helps the management in the process of decision-making

                                                                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                            the organization and how we should communicate on different channels and with different

                                                                                                            grades of peoples

                                                                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                            finance department I came to know the importance of finance department and I came to

                                                                                                            know the different tools they use to have a control over the liquidity position of the company

                                                                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                            staffing directing controlling and decision-making I came to know about the rules

                                                                                                            regulation policies and procedures of the company and to what extent employees are

                                                                                                            following the rules and regulation laid down by the management I came to know about the

                                                                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                            regulation of the company

                                                                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                            support and team spirit

                                                                                                            76

                                                                                                            In training also helped me in knowing the importance of group effort when compared to

                                                                                                            individual effort in organization In addition importance of human relations was known

                                                                                                            which helps the management getting the things done through its employees

                                                                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                            help in my career It is about the working environment about dealing with the employees

                                                                                                            about the attitude required to sustain in an organization and so on

                                                                                                            In total I am very much benefited with this implant training Once again I thank the

                                                                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                            continuous guidance to make this project work successful

                                                                                                            77

                                                                                                            BIBLIOGRAPHY

                                                                                                            The companyrsquos Reports are

                                                                                                            Quality Assurance Report

                                                                                                            Production Report

                                                                                                            Finance department Report

                                                                                                            Marketing department Report

                                                                                                            WEBSITE

                                                                                                            wwwcerebracomputerscom

                                                                                                            wwwwikipediacom

                                                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                            TEXT BOOKS

                                                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                            Edition) Pearson Education

                                                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                            Edition) Tata McGraw-Hill

                                                                                                            BOOKS

                                                                                                            Company Magazines

                                                                                                            Hand books Catalogue Journals amp Reports

                                                                                                            78

                                                                                                            • The future of any Company depends on its ability to-
                                                                                                            • Responsibility and Authority
                                                                                                            • Managing Director
                                                                                                            • Responsibility
                                                                                                            • Authority
                                                                                                            • Director (Commercial)
                                                                                                            • Responsibility
                                                                                                            • Authority
                                                                                                            • Manager Accounts
                                                                                                            • Responsibility
                                                                                                            • Authority
                                                                                                            • Assistant Manager of Quality Assurance
                                                                                                            • Responsibility
                                                                                                            • Authority
                                                                                                            • Supervisory Moulding
                                                                                                            • Responsibility
                                                                                                            • Authority
                                                                                                            • Supervisor Maintenance
                                                                                                            • Responsibility

                                                                                                              CEREBRA INTEGRATED TECHNOLOGIES LIMITED

                                                                                                              CONSOLIDATED BALANCESHEETAS AT 30-9-2010

                                                                                                              55

                                                                                                              PARTICULARS 30-9-2010 (Rs) 30-9-2011(Rs)

                                                                                                              Sources of funds

                                                                                                              Share Holderrsquos Funds 159555820 150740820

                                                                                                              Share Application Money 29211000 5643501

                                                                                                              Reserves amp Surplus 242157224 242157224

                                                                                                              Minority interest 334875 ------

                                                                                                              Grand Total 431258919 398541545

                                                                                                              Application of funds

                                                                                                              Fixed Assets

                                                                                                              Gross Block 46078186 46259057

                                                                                                              Less Depreciation 28342562 26103945

                                                                                                              Net Block 17735625 20155113

                                                                                                              Deferred Tax Assets 63249 ----

                                                                                                              Investment cost 2000 2000

                                                                                                              Current Assets Loans amp Advances

                                                                                                              Sundry Debtors 318650954 337538013

                                                                                                              Cash amp Bank Balance 12439646 9113641

                                                                                                              Loans amp Advances 114671053 45651808

                                                                                                              445761654 392303462

                                                                                                              Less Current Liabilities amp Provisions

                                                                                                              Current Liabilities 293343081 290079690

                                                                                                              Provisions 2810681 1999

                                                                                                              Net Current Assets 149607892 102221773

                                                                                                              Profit amp loss Account 263850154 276162659

                                                                                                              Grand Total 431258919 398541545

                                                                                                              INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                              The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                              late 1970s to help managers address the difficulties of change The model shows that

                                                                                                              organizational immune systems and the many interconnected variables involved make change

                                                                                                              complex and that an effective change effort must address many of these issues

                                                                                                              simultaneously This is often a daunting managerial challenge

                                                                                                              The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                              relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                              (subordinate goals) Skill

                                                                                                              According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                              Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                              American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                              studies of several firms have extensively tested it

                                                                                                              The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                              major premise of the model is that many performances related issues are rooted among the 7

                                                                                                              factors outlines This study is important from a strategic marketing Organizational

                                                                                                              performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                              interconnected aligned and working together in high performing organizations

                                                                                                              56

                                                                                                              Structure

                                                                                                              The organizational structure of the company is based on the functional departments and the

                                                                                                              decision taken from top-level management of the company For analyzing and for taking

                                                                                                              decision the top management will consult the functional managers performance of various

                                                                                                              tasks in departments will be assigned to its functional head

                                                                                                              The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                              Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                              associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                              integrated

                                                                                                              Skill

                                                                                                              Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                              1 Administrative skills

                                                                                                              2 Technical skills

                                                                                                              Administrative Skills

                                                                                                              Administrative skills are those skills which are very much necessary for office staff It

                                                                                                              involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                              is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                              will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                              make the candidate familiar with the organization Every month a training program will be

                                                                                                              conducted wherein personalities having expertise in various fields give lectures

                                                                                                              Technical Skills

                                                                                                              Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                              floor employees are expected to possess these skills to carry out the production activity

                                                                                                              smoothly

                                                                                                              In Cerebra integrated technologies limited they give more importance to technical

                                                                                                              knowledge than educational qualification

                                                                                                              57

                                                                                                              Different training programs are conducted to impart technical skills among employees When

                                                                                                              a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                              the company gets its employees trained by external training agencies Guest lectures are

                                                                                                              arranged once in a month to help the employees update their knowledge with the industry

                                                                                                              level

                                                                                                              Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                              employees of various departments and identifies the training needs to be given for employees

                                                                                                              and for enhancing the skills of the employees

                                                                                                              Style

                                                                                                              The company follows a centralized system of decision-making Only the top management

                                                                                                              takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                              consideration

                                                                                                              To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                              purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                              the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                              reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                              approach

                                                                                                              In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                              comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                              the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                              management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                              [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                              material and tenders The higher authorities do everything There is no participative

                                                                                                              approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                              the companyrsquos administration

                                                                                                              58

                                                                                                              Strategy

                                                                                                              Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                              followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                              Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                              competition through its quality products with reasonable price To price their products

                                                                                                              reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                              waste elimination

                                                                                                              The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                              simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                              advance before starting production activity By using the good quality of raw materials the

                                                                                                              company can produce quality output without any damages or cracks in the castings Thus

                                                                                                              reducing the wastage

                                                                                                              Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                              Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                              eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                              commit any wrongdoing

                                                                                                              Staff

                                                                                                              Responsibility and Authority

                                                                                                              The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                              implementation of quality management and these are communicated to relevant persons in

                                                                                                              the organization

                                                                                                              59

                                                                                                              Managing Director

                                                                                                              Responsibility

                                                                                                              1 Overall control of the company

                                                                                                              2 Ultimate responsibility for product quality

                                                                                                              3 Responsibility for customer satisfaction

                                                                                                              4 Responsibility for marketing

                                                                                                              5 New product development and process improvement

                                                                                                              6 Growth and profit

                                                                                                              Authority

                                                                                                              1 Approve quality assurance manual

                                                                                                              2 Interact with customers

                                                                                                              3 Approve capital goods

                                                                                                              4 Release the product whenever there is ambiguity

                                                                                                              5 Disposal of non-conforming products

                                                                                                              6 Sign cheque

                                                                                                              Director (Commercial)

                                                                                                              Responsibility

                                                                                                              1 Responsible for purchasing and supplier development

                                                                                                              2 Financial management including cash flow management

                                                                                                              3 Responsible for storersquos management

                                                                                                              4 Administration and personnel management

                                                                                                              5 Functions of managing director in his absence

                                                                                                              Authority

                                                                                                              1 Sign the purchase order

                                                                                                              2 Sign cheques

                                                                                                              3 Prepare the yearly budget and follow up

                                                                                                              4 Interact with statutory bodies and maintain records

                                                                                                              60

                                                                                                              Works Manager

                                                                                                              Responsibility

                                                                                                              1 Overall responsibility for production planning and control

                                                                                                              2 Overall responsibility for pattern equipment and product quality

                                                                                                              3 Safety and house-keeping of entire company

                                                                                                              4 Upkeep of all equipment

                                                                                                              5 Process improvement and productivity

                                                                                                              6 Training of production and quality control personnel

                                                                                                              7 Upkeep of relevant records

                                                                                                              Authority

                                                                                                              1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                              reaching customer on time

                                                                                                              2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                              Manager Maintenance

                                                                                                              Responsibility

                                                                                                              1 Monitor and control the activity of the administration office

                                                                                                              2 Upkeep of statutory records

                                                                                                              3 Make payment to suppliers on due date

                                                                                                              4 Housekeeping in respective areas

                                                                                                              Authority

                                                                                                              1 Prepare and send chequesDDrsquos

                                                                                                              61

                                                                                                              Manager Accounts

                                                                                                              Responsibility

                                                                                                              1 Account all the vouchers and bills after acceptance from stores

                                                                                                              2 Maintain books of accounts

                                                                                                              3 Update all the accounts regularly

                                                                                                              4 Prepare financial statement at defined intervals

                                                                                                              5 Update the salary advance register

                                                                                                              6 Housekeeping in respective areas

                                                                                                              Authority

                                                                                                              1 Enter accounts data into the computer

                                                                                                              2 Raise debitcredit notes

                                                                                                              3 Issue stamped receipts for the payment received

                                                                                                              Assistant Manager Quality Control

                                                                                                              Responsibility

                                                                                                              1 NDT inspection

                                                                                                              2 Inspection of castings in first second and final stage

                                                                                                              3 Upkeep of related records

                                                                                                              4 Housekeeping in respective department

                                                                                                              Authority

                                                                                                              1 Authorized to inspect and release the product for next stages

                                                                                                              62

                                                                                                              Assistant Manager of Quality Assurance

                                                                                                              Responsibility

                                                                                                              1 Incoming and in-process inspection

                                                                                                              2 Overall responsibility of calibration of EMTE

                                                                                                              3 Training of quality assurance personnel

                                                                                                              Authority

                                                                                                              1 Accept the product at inward good stage

                                                                                                              2 Approve the liquid metal before pouring

                                                                                                              Chemist

                                                                                                              Responsibility

                                                                                                              1 Charge calculation

                                                                                                              2 Inspection of incoming materials

                                                                                                              3 Mechanical testing

                                                                                                              4 Housekeeping in the related areas

                                                                                                              Authority

                                                                                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                              Manager

                                                                                                              63

                                                                                                              Marketing and Administration Officer

                                                                                                              Responsibility

                                                                                                              1 Delivery challan cum invoice preparation with its related activities

                                                                                                              2 Central excise formalities and related activities

                                                                                                              3 Cash handling

                                                                                                              4 Upkeep and maintenance of the following records

                                                                                                              Authority

                                                                                                              1 Purchase stationery

                                                                                                              2 Co-ordinate with central excise department on behalf of the company

                                                                                                              Supervisory Moulding

                                                                                                              Responsibility

                                                                                                              1 Allocate the work for the workers based on planning

                                                                                                              2 Arrangements for production of moulding core as per planning and documented

                                                                                                              procedures

                                                                                                              3 Inspection of pattern and core box before and while production

                                                                                                              4 Ensure correct mixing of sand as per procedure

                                                                                                              5 To maintain a clean and neat working environment

                                                                                                              Authority

                                                                                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                              Supervisor Maintenance

                                                                                                              Responsibility

                                                                                                              1 General house-keeping in all area

                                                                                                              2 Attending machine break down

                                                                                                              3 Arrangement for lining preparation

                                                                                                              64

                                                                                                              Authority

                                                                                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                              consent with the directors

                                                                                                              Supervisor Inspection

                                                                                                              Responsibility

                                                                                                              1 Inspection of castings in all stores

                                                                                                              2 Final clearance of castings before dispatch

                                                                                                              Authority

                                                                                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                              Purchase Officer

                                                                                                              Responsibility

                                                                                                              1 Local purchase

                                                                                                              2 Cash purchase

                                                                                                              3 Out station purchase follow up as and when assigned

                                                                                                              4 Attending bank work

                                                                                                              Authority

                                                                                                              1 Authorized to procure material from approved supplier in consent with Director

                                                                                                              (commercial)

                                                                                                              65

                                                                                                              Cashier Steno cum Typist

                                                                                                              Responsibility

                                                                                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                              2 To prepare letterspayment reminders at defined intervals

                                                                                                              3 To maintain petty cash book daily

                                                                                                              Authority

                                                                                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                              2 Procure postal stamps and revenue stamps for office use

                                                                                                              The responsibilities and authorities of Management Representatives include the following

                                                                                                              a) Coordinating for the implementation and maintenance of the quality management

                                                                                                              system with other head of the departments in the company

                                                                                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                              documented procedures detailed procedures and process maps

                                                                                                              c) Reporting to management on the performance of the quality management including

                                                                                                              needs for improvement through management review meetings

                                                                                                              d) Ensuring awareness of customer requirements throughout the organization

                                                                                                              System

                                                                                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                              quality control systems performance measurement systems order execution systems

                                                                                                              Inventory control systems etc

                                                                                                              Inventory Control System

                                                                                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                              India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                              components that make up the product The various forms in which inventories exist in a

                                                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                                                              66

                                                                                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                              no raw material and work in progress inventory

                                                                                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                              inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                              materials which bought first will be sent to the production department first The inventory

                                                                                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                              estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                              required to meet the production for the next one month If the stock of raw materials is not

                                                                                                              enough to meet the production level then it places an order for the raw materials that too one

                                                                                                              month in advance so that the production will not be affected even in case of any

                                                                                                              uncertainties

                                                                                                              Order Execution System

                                                                                                              The company receives the purchase order from its customer The purchase order may be in

                                                                                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                              orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                              review of contract

                                                                                                              The following are the various steps taken by the organization to execute a purchase order

                                                                                                              from a customer

                                                                                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                              issued to the Managing Director for study

                                                                                                              2 Managing Director shall study the technical and commercial requirements with

                                                                                                              respect to the following

                                                                                                              Technical

                                                                                                              a Normalwitness pouring

                                                                                                              b Third party inspection

                                                                                                              67

                                                                                                              c NDT requirements

                                                                                                              d Acid Picking requirements

                                                                                                              e Previous history of the product available in computer

                                                                                                              Commercial

                                                                                                              a Rate

                                                                                                              b Delivery period

                                                                                                              c Mode of Dispatch

                                                                                                              d Mode of Payment

                                                                                                              e Payment terms

                                                                                                              f KSTCST Number of customer

                                                                                                              g Dispatch destination address and mode of dispatch

                                                                                                              h One copy is sent to customer

                                                                                                              i One copy is filled to customer wise along with purchase order

                                                                                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                              regarding technical delivery and commercial conditions

                                                                                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                              in computer

                                                                                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                              accordingly

                                                                                                              6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                              grade and rate and delivery date

                                                                                                              7 After the same is cleared by the Managing Director

                                                                                                              8 The concerned production department shall have an access to order acceptance from

                                                                                                              computer

                                                                                                              9 The production department will go for producing the products as per the requirement of the

                                                                                                              customer

                                                                                                              10 The dispatch section will send the products to the customer as per their requirement

                                                                                                              68

                                                                                                              Shared value

                                                                                                              Shared values include the core values which are the essential guiding principles doctrines

                                                                                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                              and the values it will uphold in determining corporate destiny

                                                                                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                              follows

                                                                                                              1 Mission

                                                                                                              2 Corporate Objectives

                                                                                                              Serve the community around through welfare schemes

                                                                                                              In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                              activities Like providing the necessities for the local schools and giving donations to

                                                                                                              charitable institutes

                                                                                                              To become a Global entity for the supply of finished Cast components in wide range

                                                                                                              of materials with highly committed and socially responsible employees

                                                                                                              The company in order to become a global entity with highly committed and socially

                                                                                                              responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                              to handle any complex job To make the employees skilful the company is organizing

                                                                                                              training programs regularly The company is taking measures to create social

                                                                                                              awareness among its employees

                                                                                                              Strive towards making work environment safe and environment friendly

                                                                                                              To make the working environment safe for the employees the company has provided

                                                                                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                              is also taking measures to minimize the harm to the environment by recycling the

                                                                                                              sand and using it again for casting purpose

                                                                                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                              and supply products of high quality to the complete satisfaction of each and every

                                                                                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                              products There by achieving a sense of satisfaction among its customers The

                                                                                                              employees are made to perform the work with due concern to the quality of the

                                                                                                              69

                                                                                                              products Through its quality products the company wants to achieve leadership in

                                                                                                              market as reputed and reliable supplies

                                                                                                              Endeavoring to fulfill social responsibilities

                                                                                                              The company in order to fulfill its social responsibility has undertaken many

                                                                                                              community development projects which include donations to charitable institutions

                                                                                                              and providing necessities for local schools etc besides the company has a huge

                                                                                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                              on the environment

                                                                                                              The company is committed to the following

                                                                                                              Continual prevention of pollution reduction of waste and consumption of

                                                                                                              resources in all its operations

                                                                                                              Promote environmental awareness among all employees and ensure their

                                                                                                              participation in implementing this environmental policy at their place of work

                                                                                                              SWOT ANALYSIS

                                                                                                              70

                                                                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                              Strength

                                                                                                              71

                                                                                                              1 Easy and timely availability of raw material

                                                                                                              2 The company is having expertise Human resource

                                                                                                              3 The company has equipped with latest technology

                                                                                                              4 The company has good machines for manufacturing purpose

                                                                                                              5 The company protects employees by giving safety equipments

                                                                                                              Weakness

                                                                                                              1 Lack of education among the workers in the lower cadre

                                                                                                              2 They have not given the additional facilities like cab facilities etc

                                                                                                              3 The company does not have its own products to sell It should rely heavily on

                                                                                                              customer orders

                                                                                                              4 Lack of space inside the production department

                                                                                                              5 The company more depends on the casual workforce in its production

                                                                                                              Opportunities

                                                                                                              72

                                                                                                              1 The company can expand its business in Europe which is a potential market for

                                                                                                              industrial machines

                                                                                                              2 By maintaining its quality of products the company can enter different foreign

                                                                                                              markets

                                                                                                              3 Presence of auto majors in the region especially in south India

                                                                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                              quality of goods effectively and more efficiently

                                                                                                              Threats

                                                                                                              1 Pollution control norms laid by the government are getting stringent

                                                                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                              With its cheap products they can kill domestic industries

                                                                                                              3 Labour incentive

                                                                                                              4 Expensive transportation cost

                                                                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                              exhausted

                                                                                                              FINDING AND CONCLUSION

                                                                                                              73

                                                                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                              FINDINGS

                                                                                                              The organization is not success in both domestic and export market to meet their

                                                                                                              demand

                                                                                                              The company is not providing proper training to their employees

                                                                                                              The company is financially sound

                                                                                                              Rising cost of raw materials

                                                                                                              Products processing facilities are not enough

                                                                                                              They should make more advertisements

                                                                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                              pureness

                                                                                                              CONCLUSION

                                                                                                              74

                                                                                                              The Cerebra integrated technologies limited having the good working environment The

                                                                                                              employees are very happy to work is the Industry And this Industry is having good

                                                                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                              strengthen their employees and also to improve the quality of life their employees

                                                                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                              round improvement is production sales and profitability

                                                                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                              prospects of the company continued to be positive And also the industry has delivering

                                                                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                              LEARNING EXPERIENCE

                                                                                                              75

                                                                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                              However after implant training I have felt empowered with confidence to understand

                                                                                                              different management concepts in a pragmatic manner

                                                                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                              MBA I also came across real problems faced by organization in technology human

                                                                                                              resources etc and the way in which the management tackled those problems

                                                                                                              During this implant training I realized that management is a backbone of every organization

                                                                                                              and without which every activity of organization will go haywire

                                                                                                              I came to know the importance of Management Information System [MIS] in the

                                                                                                              organization and how it assists the management in every aspect of its business and how it

                                                                                                              helps the management in the process of decision-making

                                                                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                              the organization and how we should communicate on different channels and with different

                                                                                                              grades of peoples

                                                                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                              finance department I came to know the importance of finance department and I came to

                                                                                                              know the different tools they use to have a control over the liquidity position of the company

                                                                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                              staffing directing controlling and decision-making I came to know about the rules

                                                                                                              regulation policies and procedures of the company and to what extent employees are

                                                                                                              following the rules and regulation laid down by the management I came to know about the

                                                                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                              regulation of the company

                                                                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                              support and team spirit

                                                                                                              76

                                                                                                              In training also helped me in knowing the importance of group effort when compared to

                                                                                                              individual effort in organization In addition importance of human relations was known

                                                                                                              which helps the management getting the things done through its employees

                                                                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                              help in my career It is about the working environment about dealing with the employees

                                                                                                              about the attitude required to sustain in an organization and so on

                                                                                                              In total I am very much benefited with this implant training Once again I thank the

                                                                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                              continuous guidance to make this project work successful

                                                                                                              77

                                                                                                              BIBLIOGRAPHY

                                                                                                              The companyrsquos Reports are

                                                                                                              Quality Assurance Report

                                                                                                              Production Report

                                                                                                              Finance department Report

                                                                                                              Marketing department Report

                                                                                                              WEBSITE

                                                                                                              wwwcerebracomputerscom

                                                                                                              wwwwikipediacom

                                                                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                              TEXT BOOKS

                                                                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                              Edition) Pearson Education

                                                                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                              Methods (8th Edition) Tata McGraw Hill

                                                                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                              Edition) Tata McGraw-Hill

                                                                                                              BOOKS

                                                                                                              Company Magazines

                                                                                                              Hand books Catalogue Journals amp Reports

                                                                                                              78

                                                                                                              • The future of any Company depends on its ability to-
                                                                                                              • Responsibility and Authority
                                                                                                              • Managing Director
                                                                                                              • Responsibility
                                                                                                              • Authority
                                                                                                              • Director (Commercial)
                                                                                                              • Responsibility
                                                                                                              • Authority
                                                                                                              • Manager Accounts
                                                                                                              • Responsibility
                                                                                                              • Authority
                                                                                                              • Assistant Manager of Quality Assurance
                                                                                                              • Responsibility
                                                                                                              • Authority
                                                                                                              • Supervisory Moulding
                                                                                                              • Responsibility
                                                                                                              • Authority
                                                                                                              • Supervisor Maintenance
                                                                                                              • Responsibility

                                                                                                                INTRODUCTION Of MCKINSEYrsquoS 7s MODEL

                                                                                                                The 7s Model for management analysis was developed by McKinseyrsquos and company in the

                                                                                                                late 1970s to help managers address the difficulties of change The model shows that

                                                                                                                organizational immune systems and the many interconnected variables involved make change

                                                                                                                complex and that an effective change effort must address many of these issues

                                                                                                                simultaneously This is often a daunting managerial challenge

                                                                                                                The 7s frame work provides an effective way of analyzing an organization in terms of dynamic

                                                                                                                relationship among 7 key elements namely ndash Structure System Strategy Style Staff Shared values

                                                                                                                (subordinate goals) Skill

                                                                                                                According to Richard Pascal these factors are called ldquoThe art of Japanese Managementrdquo The

                                                                                                                Richard defines that it was because of these factors the Japanese companies excelled over

                                                                                                                American firms A very important feature of this Model is that McKinsey consultants in their

                                                                                                                studies of several firms have extensively tested it

                                                                                                                The McKinseyrsquos model is only a tool available to the managers to study the organizations A

                                                                                                                major premise of the model is that many performances related issues are rooted among the 7

                                                                                                                factors outlines This study is important from a strategic marketing Organizational

                                                                                                                performances related issues are rooted among the 7 factors outlines These 7s are

                                                                                                                interconnected aligned and working together in high performing organizations

                                                                                                                56

                                                                                                                Structure

                                                                                                                The organizational structure of the company is based on the functional departments and the

                                                                                                                decision taken from top-level management of the company For analyzing and for taking

                                                                                                                decision the top management will consult the functional managers performance of various

                                                                                                                tasks in departments will be assigned to its functional head

                                                                                                                The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                                Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                                associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                                integrated

                                                                                                                Skill

                                                                                                                Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                                1 Administrative skills

                                                                                                                2 Technical skills

                                                                                                                Administrative Skills

                                                                                                                Administrative skills are those skills which are very much necessary for office staff It

                                                                                                                involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                                is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                                will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                                make the candidate familiar with the organization Every month a training program will be

                                                                                                                conducted wherein personalities having expertise in various fields give lectures

                                                                                                                Technical Skills

                                                                                                                Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                                floor employees are expected to possess these skills to carry out the production activity

                                                                                                                smoothly

                                                                                                                In Cerebra integrated technologies limited they give more importance to technical

                                                                                                                knowledge than educational qualification

                                                                                                                57

                                                                                                                Different training programs are conducted to impart technical skills among employees When

                                                                                                                a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                                the company gets its employees trained by external training agencies Guest lectures are

                                                                                                                arranged once in a month to help the employees update their knowledge with the industry

                                                                                                                level

                                                                                                                Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                                employees of various departments and identifies the training needs to be given for employees

                                                                                                                and for enhancing the skills of the employees

                                                                                                                Style

                                                                                                                The company follows a centralized system of decision-making Only the top management

                                                                                                                takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                                consideration

                                                                                                                To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                                purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                                the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                                reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                                approach

                                                                                                                In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                                comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                                the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                                management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                                [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                                material and tenders The higher authorities do everything There is no participative

                                                                                                                approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                                the companyrsquos administration

                                                                                                                58

                                                                                                                Strategy

                                                                                                                Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                                followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                                Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                                competition through its quality products with reasonable price To price their products

                                                                                                                reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                                waste elimination

                                                                                                                The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                                simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                                advance before starting production activity By using the good quality of raw materials the

                                                                                                                company can produce quality output without any damages or cracks in the castings Thus

                                                                                                                reducing the wastage

                                                                                                                Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                                Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                                eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                                commit any wrongdoing

                                                                                                                Staff

                                                                                                                Responsibility and Authority

                                                                                                                The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                                implementation of quality management and these are communicated to relevant persons in

                                                                                                                the organization

                                                                                                                59

                                                                                                                Managing Director

                                                                                                                Responsibility

                                                                                                                1 Overall control of the company

                                                                                                                2 Ultimate responsibility for product quality

                                                                                                                3 Responsibility for customer satisfaction

                                                                                                                4 Responsibility for marketing

                                                                                                                5 New product development and process improvement

                                                                                                                6 Growth and profit

                                                                                                                Authority

                                                                                                                1 Approve quality assurance manual

                                                                                                                2 Interact with customers

                                                                                                                3 Approve capital goods

                                                                                                                4 Release the product whenever there is ambiguity

                                                                                                                5 Disposal of non-conforming products

                                                                                                                6 Sign cheque

                                                                                                                Director (Commercial)

                                                                                                                Responsibility

                                                                                                                1 Responsible for purchasing and supplier development

                                                                                                                2 Financial management including cash flow management

                                                                                                                3 Responsible for storersquos management

                                                                                                                4 Administration and personnel management

                                                                                                                5 Functions of managing director in his absence

                                                                                                                Authority

                                                                                                                1 Sign the purchase order

                                                                                                                2 Sign cheques

                                                                                                                3 Prepare the yearly budget and follow up

                                                                                                                4 Interact with statutory bodies and maintain records

                                                                                                                60

                                                                                                                Works Manager

                                                                                                                Responsibility

                                                                                                                1 Overall responsibility for production planning and control

                                                                                                                2 Overall responsibility for pattern equipment and product quality

                                                                                                                3 Safety and house-keeping of entire company

                                                                                                                4 Upkeep of all equipment

                                                                                                                5 Process improvement and productivity

                                                                                                                6 Training of production and quality control personnel

                                                                                                                7 Upkeep of relevant records

                                                                                                                Authority

                                                                                                                1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                reaching customer on time

                                                                                                                2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                Manager Maintenance

                                                                                                                Responsibility

                                                                                                                1 Monitor and control the activity of the administration office

                                                                                                                2 Upkeep of statutory records

                                                                                                                3 Make payment to suppliers on due date

                                                                                                                4 Housekeeping in respective areas

                                                                                                                Authority

                                                                                                                1 Prepare and send chequesDDrsquos

                                                                                                                61

                                                                                                                Manager Accounts

                                                                                                                Responsibility

                                                                                                                1 Account all the vouchers and bills after acceptance from stores

                                                                                                                2 Maintain books of accounts

                                                                                                                3 Update all the accounts regularly

                                                                                                                4 Prepare financial statement at defined intervals

                                                                                                                5 Update the salary advance register

                                                                                                                6 Housekeeping in respective areas

                                                                                                                Authority

                                                                                                                1 Enter accounts data into the computer

                                                                                                                2 Raise debitcredit notes

                                                                                                                3 Issue stamped receipts for the payment received

                                                                                                                Assistant Manager Quality Control

                                                                                                                Responsibility

                                                                                                                1 NDT inspection

                                                                                                                2 Inspection of castings in first second and final stage

                                                                                                                3 Upkeep of related records

                                                                                                                4 Housekeeping in respective department

                                                                                                                Authority

                                                                                                                1 Authorized to inspect and release the product for next stages

                                                                                                                62

                                                                                                                Assistant Manager of Quality Assurance

                                                                                                                Responsibility

                                                                                                                1 Incoming and in-process inspection

                                                                                                                2 Overall responsibility of calibration of EMTE

                                                                                                                3 Training of quality assurance personnel

                                                                                                                Authority

                                                                                                                1 Accept the product at inward good stage

                                                                                                                2 Approve the liquid metal before pouring

                                                                                                                Chemist

                                                                                                                Responsibility

                                                                                                                1 Charge calculation

                                                                                                                2 Inspection of incoming materials

                                                                                                                3 Mechanical testing

                                                                                                                4 Housekeeping in the related areas

                                                                                                                Authority

                                                                                                                1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                Manager

                                                                                                                63

                                                                                                                Marketing and Administration Officer

                                                                                                                Responsibility

                                                                                                                1 Delivery challan cum invoice preparation with its related activities

                                                                                                                2 Central excise formalities and related activities

                                                                                                                3 Cash handling

                                                                                                                4 Upkeep and maintenance of the following records

                                                                                                                Authority

                                                                                                                1 Purchase stationery

                                                                                                                2 Co-ordinate with central excise department on behalf of the company

                                                                                                                Supervisory Moulding

                                                                                                                Responsibility

                                                                                                                1 Allocate the work for the workers based on planning

                                                                                                                2 Arrangements for production of moulding core as per planning and documented

                                                                                                                procedures

                                                                                                                3 Inspection of pattern and core box before and while production

                                                                                                                4 Ensure correct mixing of sand as per procedure

                                                                                                                5 To maintain a clean and neat working environment

                                                                                                                Authority

                                                                                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                Supervisor Maintenance

                                                                                                                Responsibility

                                                                                                                1 General house-keeping in all area

                                                                                                                2 Attending machine break down

                                                                                                                3 Arrangement for lining preparation

                                                                                                                64

                                                                                                                Authority

                                                                                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                consent with the directors

                                                                                                                Supervisor Inspection

                                                                                                                Responsibility

                                                                                                                1 Inspection of castings in all stores

                                                                                                                2 Final clearance of castings before dispatch

                                                                                                                Authority

                                                                                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                Purchase Officer

                                                                                                                Responsibility

                                                                                                                1 Local purchase

                                                                                                                2 Cash purchase

                                                                                                                3 Out station purchase follow up as and when assigned

                                                                                                                4 Attending bank work

                                                                                                                Authority

                                                                                                                1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                (commercial)

                                                                                                                65

                                                                                                                Cashier Steno cum Typist

                                                                                                                Responsibility

                                                                                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                2 To prepare letterspayment reminders at defined intervals

                                                                                                                3 To maintain petty cash book daily

                                                                                                                Authority

                                                                                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                2 Procure postal stamps and revenue stamps for office use

                                                                                                                The responsibilities and authorities of Management Representatives include the following

                                                                                                                a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                system with other head of the departments in the company

                                                                                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                documented procedures detailed procedures and process maps

                                                                                                                c) Reporting to management on the performance of the quality management including

                                                                                                                needs for improvement through management review meetings

                                                                                                                d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                System

                                                                                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                quality control systems performance measurement systems order execution systems

                                                                                                                Inventory control systems etc

                                                                                                                Inventory Control System

                                                                                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                                                66

                                                                                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                no raw material and work in progress inventory

                                                                                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                materials which bought first will be sent to the production department first The inventory

                                                                                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                month in advance so that the production will not be affected even in case of any

                                                                                                                uncertainties

                                                                                                                Order Execution System

                                                                                                                The company receives the purchase order from its customer The purchase order may be in

                                                                                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                review of contract

                                                                                                                The following are the various steps taken by the organization to execute a purchase order

                                                                                                                from a customer

                                                                                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                issued to the Managing Director for study

                                                                                                                2 Managing Director shall study the technical and commercial requirements with

                                                                                                                respect to the following

                                                                                                                Technical

                                                                                                                a Normalwitness pouring

                                                                                                                b Third party inspection

                                                                                                                67

                                                                                                                c NDT requirements

                                                                                                                d Acid Picking requirements

                                                                                                                e Previous history of the product available in computer

                                                                                                                Commercial

                                                                                                                a Rate

                                                                                                                b Delivery period

                                                                                                                c Mode of Dispatch

                                                                                                                d Mode of Payment

                                                                                                                e Payment terms

                                                                                                                f KSTCST Number of customer

                                                                                                                g Dispatch destination address and mode of dispatch

                                                                                                                h One copy is sent to customer

                                                                                                                i One copy is filled to customer wise along with purchase order

                                                                                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                regarding technical delivery and commercial conditions

                                                                                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                in computer

                                                                                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                accordingly

                                                                                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                grade and rate and delivery date

                                                                                                                7 After the same is cleared by the Managing Director

                                                                                                                8 The concerned production department shall have an access to order acceptance from

                                                                                                                computer

                                                                                                                9 The production department will go for producing the products as per the requirement of the

                                                                                                                customer

                                                                                                                10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                68

                                                                                                                Shared value

                                                                                                                Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                and the values it will uphold in determining corporate destiny

                                                                                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                follows

                                                                                                                1 Mission

                                                                                                                2 Corporate Objectives

                                                                                                                Serve the community around through welfare schemes

                                                                                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                activities Like providing the necessities for the local schools and giving donations to

                                                                                                                charitable institutes

                                                                                                                To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                of materials with highly committed and socially responsible employees

                                                                                                                The company in order to become a global entity with highly committed and socially

                                                                                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                to handle any complex job To make the employees skilful the company is organizing

                                                                                                                training programs regularly The company is taking measures to create social

                                                                                                                awareness among its employees

                                                                                                                Strive towards making work environment safe and environment friendly

                                                                                                                To make the working environment safe for the employees the company has provided

                                                                                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                sand and using it again for casting purpose

                                                                                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                and supply products of high quality to the complete satisfaction of each and every

                                                                                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                products There by achieving a sense of satisfaction among its customers The

                                                                                                                employees are made to perform the work with due concern to the quality of the

                                                                                                                69

                                                                                                                products Through its quality products the company wants to achieve leadership in

                                                                                                                market as reputed and reliable supplies

                                                                                                                Endeavoring to fulfill social responsibilities

                                                                                                                The company in order to fulfill its social responsibility has undertaken many

                                                                                                                community development projects which include donations to charitable institutions

                                                                                                                and providing necessities for local schools etc besides the company has a huge

                                                                                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                on the environment

                                                                                                                The company is committed to the following

                                                                                                                Continual prevention of pollution reduction of waste and consumption of

                                                                                                                resources in all its operations

                                                                                                                Promote environmental awareness among all employees and ensure their

                                                                                                                participation in implementing this environmental policy at their place of work

                                                                                                                SWOT ANALYSIS

                                                                                                                70

                                                                                                                A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                Strength

                                                                                                                71

                                                                                                                1 Easy and timely availability of raw material

                                                                                                                2 The company is having expertise Human resource

                                                                                                                3 The company has equipped with latest technology

                                                                                                                4 The company has good machines for manufacturing purpose

                                                                                                                5 The company protects employees by giving safety equipments

                                                                                                                Weakness

                                                                                                                1 Lack of education among the workers in the lower cadre

                                                                                                                2 They have not given the additional facilities like cab facilities etc

                                                                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                                                                customer orders

                                                                                                                4 Lack of space inside the production department

                                                                                                                5 The company more depends on the casual workforce in its production

                                                                                                                Opportunities

                                                                                                                72

                                                                                                                1 The company can expand its business in Europe which is a potential market for

                                                                                                                industrial machines

                                                                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                                                                markets

                                                                                                                3 Presence of auto majors in the region especially in south India

                                                                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                quality of goods effectively and more efficiently

                                                                                                                Threats

                                                                                                                1 Pollution control norms laid by the government are getting stringent

                                                                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                With its cheap products they can kill domestic industries

                                                                                                                3 Labour incentive

                                                                                                                4 Expensive transportation cost

                                                                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                exhausted

                                                                                                                FINDING AND CONCLUSION

                                                                                                                73

                                                                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                FINDINGS

                                                                                                                The organization is not success in both domestic and export market to meet their

                                                                                                                demand

                                                                                                                The company is not providing proper training to their employees

                                                                                                                The company is financially sound

                                                                                                                Rising cost of raw materials

                                                                                                                Products processing facilities are not enough

                                                                                                                They should make more advertisements

                                                                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                pureness

                                                                                                                CONCLUSION

                                                                                                                74

                                                                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                strengthen their employees and also to improve the quality of life their employees

                                                                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                round improvement is production sales and profitability

                                                                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                LEARNING EXPERIENCE

                                                                                                                75

                                                                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                However after implant training I have felt empowered with confidence to understand

                                                                                                                different management concepts in a pragmatic manner

                                                                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                MBA I also came across real problems faced by organization in technology human

                                                                                                                resources etc and the way in which the management tackled those problems

                                                                                                                During this implant training I realized that management is a backbone of every organization

                                                                                                                and without which every activity of organization will go haywire

                                                                                                                I came to know the importance of Management Information System [MIS] in the

                                                                                                                organization and how it assists the management in every aspect of its business and how it

                                                                                                                helps the management in the process of decision-making

                                                                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                the organization and how we should communicate on different channels and with different

                                                                                                                grades of peoples

                                                                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                finance department I came to know the importance of finance department and I came to

                                                                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                                                                regulation policies and procedures of the company and to what extent employees are

                                                                                                                following the rules and regulation laid down by the management I came to know about the

                                                                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                regulation of the company

                                                                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                support and team spirit

                                                                                                                76

                                                                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                                                                individual effort in organization In addition importance of human relations was known

                                                                                                                which helps the management getting the things done through its employees

                                                                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                help in my career It is about the working environment about dealing with the employees

                                                                                                                about the attitude required to sustain in an organization and so on

                                                                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                continuous guidance to make this project work successful

                                                                                                                77

                                                                                                                BIBLIOGRAPHY

                                                                                                                The companyrsquos Reports are

                                                                                                                Quality Assurance Report

                                                                                                                Production Report

                                                                                                                Finance department Report

                                                                                                                Marketing department Report

                                                                                                                WEBSITE

                                                                                                                wwwcerebracomputerscom

                                                                                                                wwwwikipediacom

                                                                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                TEXT BOOKS

                                                                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                Edition) Pearson Education

                                                                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                Methods (8th Edition) Tata McGraw Hill

                                                                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                Edition) Tata McGraw-Hill

                                                                                                                BOOKS

                                                                                                                Company Magazines

                                                                                                                Hand books Catalogue Journals amp Reports

                                                                                                                78

                                                                                                                • The future of any Company depends on its ability to-
                                                                                                                • Responsibility and Authority
                                                                                                                • Managing Director
                                                                                                                • Responsibility
                                                                                                                • Authority
                                                                                                                • Director (Commercial)
                                                                                                                • Responsibility
                                                                                                                • Authority
                                                                                                                • Manager Accounts
                                                                                                                • Responsibility
                                                                                                                • Authority
                                                                                                                • Assistant Manager of Quality Assurance
                                                                                                                • Responsibility
                                                                                                                • Authority
                                                                                                                • Supervisory Moulding
                                                                                                                • Responsibility
                                                                                                                • Authority
                                                                                                                • Supervisor Maintenance
                                                                                                                • Responsibility

                                                                                                                  Structure

                                                                                                                  The organizational structure of the company is based on the functional departments and the

                                                                                                                  decision taken from top-level management of the company For analyzing and for taking

                                                                                                                  decision the top management will consult the functional managers performance of various

                                                                                                                  tasks in departments will be assigned to its functional head

                                                                                                                  The way the organizationrsquos units related to each other centralized functional divisions (top-down)

                                                                                                                  Decentralized (the trend in large organizations) matrix network holiday etc The organization chart

                                                                                                                  associated information that shows who reports to whom and how tasks are both divided up and

                                                                                                                  integrated

                                                                                                                  Skill

                                                                                                                  Usually in a foundry Industry two types of skills are required They are as follows

                                                                                                                  1 Administrative skills

                                                                                                                  2 Technical skills

                                                                                                                  Administrative Skills

                                                                                                                  Administrative skills are those skills which are very much necessary for office staff It

                                                                                                                  involves managing the resources of the organization Cerebra integrated technologies limited

                                                                                                                  is doing everything to impart these skills in its employees When the candidate is selected he

                                                                                                                  will be given an on-the-job training for about 1 year and also training in each department to

                                                                                                                  make the candidate familiar with the organization Every month a training program will be

                                                                                                                  conducted wherein personalities having expertise in various fields give lectures

                                                                                                                  Technical Skills

                                                                                                                  Technical skills are those skills which are directly concerned with the production Shop-

                                                                                                                  floor employees are expected to possess these skills to carry out the production activity

                                                                                                                  smoothly

                                                                                                                  In Cerebra integrated technologies limited they give more importance to technical

                                                                                                                  knowledge than educational qualification

                                                                                                                  57

                                                                                                                  Different training programs are conducted to impart technical skills among employees When

                                                                                                                  a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                                  the company gets its employees trained by external training agencies Guest lectures are

                                                                                                                  arranged once in a month to help the employees update their knowledge with the industry

                                                                                                                  level

                                                                                                                  Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                                  employees of various departments and identifies the training needs to be given for employees

                                                                                                                  and for enhancing the skills of the employees

                                                                                                                  Style

                                                                                                                  The company follows a centralized system of decision-making Only the top management

                                                                                                                  takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                                  consideration

                                                                                                                  To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                                  purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                                  the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                                  reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                                  approach

                                                                                                                  In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                                  comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                                  the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                                  management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                                  [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                                  material and tenders The higher authorities do everything There is no participative

                                                                                                                  approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                                  the companyrsquos administration

                                                                                                                  58

                                                                                                                  Strategy

                                                                                                                  Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                                  followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                                  Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                                  competition through its quality products with reasonable price To price their products

                                                                                                                  reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                                  waste elimination

                                                                                                                  The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                                  simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                                  advance before starting production activity By using the good quality of raw materials the

                                                                                                                  company can produce quality output without any damages or cracks in the castings Thus

                                                                                                                  reducing the wastage

                                                                                                                  Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                                  Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                                  eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                                  commit any wrongdoing

                                                                                                                  Staff

                                                                                                                  Responsibility and Authority

                                                                                                                  The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                                  implementation of quality management and these are communicated to relevant persons in

                                                                                                                  the organization

                                                                                                                  59

                                                                                                                  Managing Director

                                                                                                                  Responsibility

                                                                                                                  1 Overall control of the company

                                                                                                                  2 Ultimate responsibility for product quality

                                                                                                                  3 Responsibility for customer satisfaction

                                                                                                                  4 Responsibility for marketing

                                                                                                                  5 New product development and process improvement

                                                                                                                  6 Growth and profit

                                                                                                                  Authority

                                                                                                                  1 Approve quality assurance manual

                                                                                                                  2 Interact with customers

                                                                                                                  3 Approve capital goods

                                                                                                                  4 Release the product whenever there is ambiguity

                                                                                                                  5 Disposal of non-conforming products

                                                                                                                  6 Sign cheque

                                                                                                                  Director (Commercial)

                                                                                                                  Responsibility

                                                                                                                  1 Responsible for purchasing and supplier development

                                                                                                                  2 Financial management including cash flow management

                                                                                                                  3 Responsible for storersquos management

                                                                                                                  4 Administration and personnel management

                                                                                                                  5 Functions of managing director in his absence

                                                                                                                  Authority

                                                                                                                  1 Sign the purchase order

                                                                                                                  2 Sign cheques

                                                                                                                  3 Prepare the yearly budget and follow up

                                                                                                                  4 Interact with statutory bodies and maintain records

                                                                                                                  60

                                                                                                                  Works Manager

                                                                                                                  Responsibility

                                                                                                                  1 Overall responsibility for production planning and control

                                                                                                                  2 Overall responsibility for pattern equipment and product quality

                                                                                                                  3 Safety and house-keeping of entire company

                                                                                                                  4 Upkeep of all equipment

                                                                                                                  5 Process improvement and productivity

                                                                                                                  6 Training of production and quality control personnel

                                                                                                                  7 Upkeep of relevant records

                                                                                                                  Authority

                                                                                                                  1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                  reaching customer on time

                                                                                                                  2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                  Manager Maintenance

                                                                                                                  Responsibility

                                                                                                                  1 Monitor and control the activity of the administration office

                                                                                                                  2 Upkeep of statutory records

                                                                                                                  3 Make payment to suppliers on due date

                                                                                                                  4 Housekeeping in respective areas

                                                                                                                  Authority

                                                                                                                  1 Prepare and send chequesDDrsquos

                                                                                                                  61

                                                                                                                  Manager Accounts

                                                                                                                  Responsibility

                                                                                                                  1 Account all the vouchers and bills after acceptance from stores

                                                                                                                  2 Maintain books of accounts

                                                                                                                  3 Update all the accounts regularly

                                                                                                                  4 Prepare financial statement at defined intervals

                                                                                                                  5 Update the salary advance register

                                                                                                                  6 Housekeeping in respective areas

                                                                                                                  Authority

                                                                                                                  1 Enter accounts data into the computer

                                                                                                                  2 Raise debitcredit notes

                                                                                                                  3 Issue stamped receipts for the payment received

                                                                                                                  Assistant Manager Quality Control

                                                                                                                  Responsibility

                                                                                                                  1 NDT inspection

                                                                                                                  2 Inspection of castings in first second and final stage

                                                                                                                  3 Upkeep of related records

                                                                                                                  4 Housekeeping in respective department

                                                                                                                  Authority

                                                                                                                  1 Authorized to inspect and release the product for next stages

                                                                                                                  62

                                                                                                                  Assistant Manager of Quality Assurance

                                                                                                                  Responsibility

                                                                                                                  1 Incoming and in-process inspection

                                                                                                                  2 Overall responsibility of calibration of EMTE

                                                                                                                  3 Training of quality assurance personnel

                                                                                                                  Authority

                                                                                                                  1 Accept the product at inward good stage

                                                                                                                  2 Approve the liquid metal before pouring

                                                                                                                  Chemist

                                                                                                                  Responsibility

                                                                                                                  1 Charge calculation

                                                                                                                  2 Inspection of incoming materials

                                                                                                                  3 Mechanical testing

                                                                                                                  4 Housekeeping in the related areas

                                                                                                                  Authority

                                                                                                                  1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                  Manager

                                                                                                                  63

                                                                                                                  Marketing and Administration Officer

                                                                                                                  Responsibility

                                                                                                                  1 Delivery challan cum invoice preparation with its related activities

                                                                                                                  2 Central excise formalities and related activities

                                                                                                                  3 Cash handling

                                                                                                                  4 Upkeep and maintenance of the following records

                                                                                                                  Authority

                                                                                                                  1 Purchase stationery

                                                                                                                  2 Co-ordinate with central excise department on behalf of the company

                                                                                                                  Supervisory Moulding

                                                                                                                  Responsibility

                                                                                                                  1 Allocate the work for the workers based on planning

                                                                                                                  2 Arrangements for production of moulding core as per planning and documented

                                                                                                                  procedures

                                                                                                                  3 Inspection of pattern and core box before and while production

                                                                                                                  4 Ensure correct mixing of sand as per procedure

                                                                                                                  5 To maintain a clean and neat working environment

                                                                                                                  Authority

                                                                                                                  1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                  Supervisor Maintenance

                                                                                                                  Responsibility

                                                                                                                  1 General house-keeping in all area

                                                                                                                  2 Attending machine break down

                                                                                                                  3 Arrangement for lining preparation

                                                                                                                  64

                                                                                                                  Authority

                                                                                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                  consent with the directors

                                                                                                                  Supervisor Inspection

                                                                                                                  Responsibility

                                                                                                                  1 Inspection of castings in all stores

                                                                                                                  2 Final clearance of castings before dispatch

                                                                                                                  Authority

                                                                                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                  Purchase Officer

                                                                                                                  Responsibility

                                                                                                                  1 Local purchase

                                                                                                                  2 Cash purchase

                                                                                                                  3 Out station purchase follow up as and when assigned

                                                                                                                  4 Attending bank work

                                                                                                                  Authority

                                                                                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                  (commercial)

                                                                                                                  65

                                                                                                                  Cashier Steno cum Typist

                                                                                                                  Responsibility

                                                                                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                  2 To prepare letterspayment reminders at defined intervals

                                                                                                                  3 To maintain petty cash book daily

                                                                                                                  Authority

                                                                                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                  2 Procure postal stamps and revenue stamps for office use

                                                                                                                  The responsibilities and authorities of Management Representatives include the following

                                                                                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                  system with other head of the departments in the company

                                                                                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                  documented procedures detailed procedures and process maps

                                                                                                                  c) Reporting to management on the performance of the quality management including

                                                                                                                  needs for improvement through management review meetings

                                                                                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                  System

                                                                                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                  quality control systems performance measurement systems order execution systems

                                                                                                                  Inventory control systems etc

                                                                                                                  Inventory Control System

                                                                                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                                                  66

                                                                                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                  no raw material and work in progress inventory

                                                                                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                  materials which bought first will be sent to the production department first The inventory

                                                                                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                  month in advance so that the production will not be affected even in case of any

                                                                                                                  uncertainties

                                                                                                                  Order Execution System

                                                                                                                  The company receives the purchase order from its customer The purchase order may be in

                                                                                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                  review of contract

                                                                                                                  The following are the various steps taken by the organization to execute a purchase order

                                                                                                                  from a customer

                                                                                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                  issued to the Managing Director for study

                                                                                                                  2 Managing Director shall study the technical and commercial requirements with

                                                                                                                  respect to the following

                                                                                                                  Technical

                                                                                                                  a Normalwitness pouring

                                                                                                                  b Third party inspection

                                                                                                                  67

                                                                                                                  c NDT requirements

                                                                                                                  d Acid Picking requirements

                                                                                                                  e Previous history of the product available in computer

                                                                                                                  Commercial

                                                                                                                  a Rate

                                                                                                                  b Delivery period

                                                                                                                  c Mode of Dispatch

                                                                                                                  d Mode of Payment

                                                                                                                  e Payment terms

                                                                                                                  f KSTCST Number of customer

                                                                                                                  g Dispatch destination address and mode of dispatch

                                                                                                                  h One copy is sent to customer

                                                                                                                  i One copy is filled to customer wise along with purchase order

                                                                                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                  regarding technical delivery and commercial conditions

                                                                                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                  in computer

                                                                                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                  accordingly

                                                                                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                  grade and rate and delivery date

                                                                                                                  7 After the same is cleared by the Managing Director

                                                                                                                  8 The concerned production department shall have an access to order acceptance from

                                                                                                                  computer

                                                                                                                  9 The production department will go for producing the products as per the requirement of the

                                                                                                                  customer

                                                                                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                  68

                                                                                                                  Shared value

                                                                                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                  and the values it will uphold in determining corporate destiny

                                                                                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                  follows

                                                                                                                  1 Mission

                                                                                                                  2 Corporate Objectives

                                                                                                                  Serve the community around through welfare schemes

                                                                                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                  activities Like providing the necessities for the local schools and giving donations to

                                                                                                                  charitable institutes

                                                                                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                  of materials with highly committed and socially responsible employees

                                                                                                                  The company in order to become a global entity with highly committed and socially

                                                                                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                  to handle any complex job To make the employees skilful the company is organizing

                                                                                                                  training programs regularly The company is taking measures to create social

                                                                                                                  awareness among its employees

                                                                                                                  Strive towards making work environment safe and environment friendly

                                                                                                                  To make the working environment safe for the employees the company has provided

                                                                                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                  sand and using it again for casting purpose

                                                                                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                  and supply products of high quality to the complete satisfaction of each and every

                                                                                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                  products There by achieving a sense of satisfaction among its customers The

                                                                                                                  employees are made to perform the work with due concern to the quality of the

                                                                                                                  69

                                                                                                                  products Through its quality products the company wants to achieve leadership in

                                                                                                                  market as reputed and reliable supplies

                                                                                                                  Endeavoring to fulfill social responsibilities

                                                                                                                  The company in order to fulfill its social responsibility has undertaken many

                                                                                                                  community development projects which include donations to charitable institutions

                                                                                                                  and providing necessities for local schools etc besides the company has a huge

                                                                                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                  on the environment

                                                                                                                  The company is committed to the following

                                                                                                                  Continual prevention of pollution reduction of waste and consumption of

                                                                                                                  resources in all its operations

                                                                                                                  Promote environmental awareness among all employees and ensure their

                                                                                                                  participation in implementing this environmental policy at their place of work

                                                                                                                  SWOT ANALYSIS

                                                                                                                  70

                                                                                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                  Strength

                                                                                                                  71

                                                                                                                  1 Easy and timely availability of raw material

                                                                                                                  2 The company is having expertise Human resource

                                                                                                                  3 The company has equipped with latest technology

                                                                                                                  4 The company has good machines for manufacturing purpose

                                                                                                                  5 The company protects employees by giving safety equipments

                                                                                                                  Weakness

                                                                                                                  1 Lack of education among the workers in the lower cadre

                                                                                                                  2 They have not given the additional facilities like cab facilities etc

                                                                                                                  3 The company does not have its own products to sell It should rely heavily on

                                                                                                                  customer orders

                                                                                                                  4 Lack of space inside the production department

                                                                                                                  5 The company more depends on the casual workforce in its production

                                                                                                                  Opportunities

                                                                                                                  72

                                                                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                                                                  industrial machines

                                                                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                                                                  markets

                                                                                                                  3 Presence of auto majors in the region especially in south India

                                                                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                  quality of goods effectively and more efficiently

                                                                                                                  Threats

                                                                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                  With its cheap products they can kill domestic industries

                                                                                                                  3 Labour incentive

                                                                                                                  4 Expensive transportation cost

                                                                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                  exhausted

                                                                                                                  FINDING AND CONCLUSION

                                                                                                                  73

                                                                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                  FINDINGS

                                                                                                                  The organization is not success in both domestic and export market to meet their

                                                                                                                  demand

                                                                                                                  The company is not providing proper training to their employees

                                                                                                                  The company is financially sound

                                                                                                                  Rising cost of raw materials

                                                                                                                  Products processing facilities are not enough

                                                                                                                  They should make more advertisements

                                                                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                  pureness

                                                                                                                  CONCLUSION

                                                                                                                  74

                                                                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                  round improvement is production sales and profitability

                                                                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                  LEARNING EXPERIENCE

                                                                                                                  75

                                                                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                  However after implant training I have felt empowered with confidence to understand

                                                                                                                  different management concepts in a pragmatic manner

                                                                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                  MBA I also came across real problems faced by organization in technology human

                                                                                                                  resources etc and the way in which the management tackled those problems

                                                                                                                  During this implant training I realized that management is a backbone of every organization

                                                                                                                  and without which every activity of organization will go haywire

                                                                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                                                                  helps the management in the process of decision-making

                                                                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                  the organization and how we should communicate on different channels and with different

                                                                                                                  grades of peoples

                                                                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                  finance department I came to know the importance of finance department and I came to

                                                                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                  regulation of the company

                                                                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                  support and team spirit

                                                                                                                  76

                                                                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                                                                  individual effort in organization In addition importance of human relations was known

                                                                                                                  which helps the management getting the things done through its employees

                                                                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                  help in my career It is about the working environment about dealing with the employees

                                                                                                                  about the attitude required to sustain in an organization and so on

                                                                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                  continuous guidance to make this project work successful

                                                                                                                  77

                                                                                                                  BIBLIOGRAPHY

                                                                                                                  The companyrsquos Reports are

                                                                                                                  Quality Assurance Report

                                                                                                                  Production Report

                                                                                                                  Finance department Report

                                                                                                                  Marketing department Report

                                                                                                                  WEBSITE

                                                                                                                  wwwcerebracomputerscom

                                                                                                                  wwwwikipediacom

                                                                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                  TEXT BOOKS

                                                                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                  Edition) Pearson Education

                                                                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                  Edition) Tata McGraw-Hill

                                                                                                                  BOOKS

                                                                                                                  Company Magazines

                                                                                                                  Hand books Catalogue Journals amp Reports

                                                                                                                  78

                                                                                                                  • The future of any Company depends on its ability to-
                                                                                                                  • Responsibility and Authority
                                                                                                                  • Managing Director
                                                                                                                  • Responsibility
                                                                                                                  • Authority
                                                                                                                  • Director (Commercial)
                                                                                                                  • Responsibility
                                                                                                                  • Authority
                                                                                                                  • Manager Accounts
                                                                                                                  • Responsibility
                                                                                                                  • Authority
                                                                                                                  • Assistant Manager of Quality Assurance
                                                                                                                  • Responsibility
                                                                                                                  • Authority
                                                                                                                  • Supervisory Moulding
                                                                                                                  • Responsibility
                                                                                                                  • Authority
                                                                                                                  • Supervisor Maintenance
                                                                                                                  • Responsibility

                                                                                                                    Different training programs are conducted to impart technical skills among employees When

                                                                                                                    a candidate is selected he will be subjected to an on-the-job training for 1 year Sometimes

                                                                                                                    the company gets its employees trained by external training agencies Guest lectures are

                                                                                                                    arranged once in a month to help the employees update their knowledge with the industry

                                                                                                                    level

                                                                                                                    Cerebra integrated technologies limited continuously monitors the performance of the

                                                                                                                    employees of various departments and identifies the training needs to be given for employees

                                                                                                                    and for enhancing the skills of the employees

                                                                                                                    Style

                                                                                                                    The company follows a centralized system of decision-making Only the top management

                                                                                                                    takes the decisions and the suggestions of the lower level employees are taken into

                                                                                                                    consideration

                                                                                                                    To study the style of functioning of Cerebra integrated technologies limited I have taken the

                                                                                                                    purchasing activity as the parameter When the raw materials for production are out of stock

                                                                                                                    the storekeepers inform this to his immediate superior lsquoProduction managerrsquo who in turn

                                                                                                                    reports this to his immediate superior lsquoDirector Commercialrsquo thus adopting a bottom-up

                                                                                                                    approach

                                                                                                                    In Cerebra integrated technologies limited there exists an authoritarian approach when it

                                                                                                                    comes to decision making Only the persons who are in higher authority take decisions about

                                                                                                                    the day-to-day operations Thus decision-making is restricted to the upper layer of the

                                                                                                                    management For eg While taking decisions regarding purchase only the MD and Director

                                                                                                                    [commercial] will take decisions regarding the vendor quantity and quality of the raw

                                                                                                                    material and tenders The higher authorities do everything There is no participative

                                                                                                                    approach and most of the employees have no or very little knowledge about all the aspects of

                                                                                                                    the companyrsquos administration

                                                                                                                    58

                                                                                                                    Strategy

                                                                                                                    Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                                    followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                                    Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                                    competition through its quality products with reasonable price To price their products

                                                                                                                    reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                                    waste elimination

                                                                                                                    The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                                    simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                                    advance before starting production activity By using the good quality of raw materials the

                                                                                                                    company can produce quality output without any damages or cracks in the castings Thus

                                                                                                                    reducing the wastage

                                                                                                                    Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                                    Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                                    eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                                    commit any wrongdoing

                                                                                                                    Staff

                                                                                                                    Responsibility and Authority

                                                                                                                    The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                                    implementation of quality management and these are communicated to relevant persons in

                                                                                                                    the organization

                                                                                                                    59

                                                                                                                    Managing Director

                                                                                                                    Responsibility

                                                                                                                    1 Overall control of the company

                                                                                                                    2 Ultimate responsibility for product quality

                                                                                                                    3 Responsibility for customer satisfaction

                                                                                                                    4 Responsibility for marketing

                                                                                                                    5 New product development and process improvement

                                                                                                                    6 Growth and profit

                                                                                                                    Authority

                                                                                                                    1 Approve quality assurance manual

                                                                                                                    2 Interact with customers

                                                                                                                    3 Approve capital goods

                                                                                                                    4 Release the product whenever there is ambiguity

                                                                                                                    5 Disposal of non-conforming products

                                                                                                                    6 Sign cheque

                                                                                                                    Director (Commercial)

                                                                                                                    Responsibility

                                                                                                                    1 Responsible for purchasing and supplier development

                                                                                                                    2 Financial management including cash flow management

                                                                                                                    3 Responsible for storersquos management

                                                                                                                    4 Administration and personnel management

                                                                                                                    5 Functions of managing director in his absence

                                                                                                                    Authority

                                                                                                                    1 Sign the purchase order

                                                                                                                    2 Sign cheques

                                                                                                                    3 Prepare the yearly budget and follow up

                                                                                                                    4 Interact with statutory bodies and maintain records

                                                                                                                    60

                                                                                                                    Works Manager

                                                                                                                    Responsibility

                                                                                                                    1 Overall responsibility for production planning and control

                                                                                                                    2 Overall responsibility for pattern equipment and product quality

                                                                                                                    3 Safety and house-keeping of entire company

                                                                                                                    4 Upkeep of all equipment

                                                                                                                    5 Process improvement and productivity

                                                                                                                    6 Training of production and quality control personnel

                                                                                                                    7 Upkeep of relevant records

                                                                                                                    Authority

                                                                                                                    1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                    reaching customer on time

                                                                                                                    2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                    Manager Maintenance

                                                                                                                    Responsibility

                                                                                                                    1 Monitor and control the activity of the administration office

                                                                                                                    2 Upkeep of statutory records

                                                                                                                    3 Make payment to suppliers on due date

                                                                                                                    4 Housekeeping in respective areas

                                                                                                                    Authority

                                                                                                                    1 Prepare and send chequesDDrsquos

                                                                                                                    61

                                                                                                                    Manager Accounts

                                                                                                                    Responsibility

                                                                                                                    1 Account all the vouchers and bills after acceptance from stores

                                                                                                                    2 Maintain books of accounts

                                                                                                                    3 Update all the accounts regularly

                                                                                                                    4 Prepare financial statement at defined intervals

                                                                                                                    5 Update the salary advance register

                                                                                                                    6 Housekeeping in respective areas

                                                                                                                    Authority

                                                                                                                    1 Enter accounts data into the computer

                                                                                                                    2 Raise debitcredit notes

                                                                                                                    3 Issue stamped receipts for the payment received

                                                                                                                    Assistant Manager Quality Control

                                                                                                                    Responsibility

                                                                                                                    1 NDT inspection

                                                                                                                    2 Inspection of castings in first second and final stage

                                                                                                                    3 Upkeep of related records

                                                                                                                    4 Housekeeping in respective department

                                                                                                                    Authority

                                                                                                                    1 Authorized to inspect and release the product for next stages

                                                                                                                    62

                                                                                                                    Assistant Manager of Quality Assurance

                                                                                                                    Responsibility

                                                                                                                    1 Incoming and in-process inspection

                                                                                                                    2 Overall responsibility of calibration of EMTE

                                                                                                                    3 Training of quality assurance personnel

                                                                                                                    Authority

                                                                                                                    1 Accept the product at inward good stage

                                                                                                                    2 Approve the liquid metal before pouring

                                                                                                                    Chemist

                                                                                                                    Responsibility

                                                                                                                    1 Charge calculation

                                                                                                                    2 Inspection of incoming materials

                                                                                                                    3 Mechanical testing

                                                                                                                    4 Housekeeping in the related areas

                                                                                                                    Authority

                                                                                                                    1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                    Manager

                                                                                                                    63

                                                                                                                    Marketing and Administration Officer

                                                                                                                    Responsibility

                                                                                                                    1 Delivery challan cum invoice preparation with its related activities

                                                                                                                    2 Central excise formalities and related activities

                                                                                                                    3 Cash handling

                                                                                                                    4 Upkeep and maintenance of the following records

                                                                                                                    Authority

                                                                                                                    1 Purchase stationery

                                                                                                                    2 Co-ordinate with central excise department on behalf of the company

                                                                                                                    Supervisory Moulding

                                                                                                                    Responsibility

                                                                                                                    1 Allocate the work for the workers based on planning

                                                                                                                    2 Arrangements for production of moulding core as per planning and documented

                                                                                                                    procedures

                                                                                                                    3 Inspection of pattern and core box before and while production

                                                                                                                    4 Ensure correct mixing of sand as per procedure

                                                                                                                    5 To maintain a clean and neat working environment

                                                                                                                    Authority

                                                                                                                    1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                    Supervisor Maintenance

                                                                                                                    Responsibility

                                                                                                                    1 General house-keeping in all area

                                                                                                                    2 Attending machine break down

                                                                                                                    3 Arrangement for lining preparation

                                                                                                                    64

                                                                                                                    Authority

                                                                                                                    1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                    consent with the directors

                                                                                                                    Supervisor Inspection

                                                                                                                    Responsibility

                                                                                                                    1 Inspection of castings in all stores

                                                                                                                    2 Final clearance of castings before dispatch

                                                                                                                    Authority

                                                                                                                    1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                    Purchase Officer

                                                                                                                    Responsibility

                                                                                                                    1 Local purchase

                                                                                                                    2 Cash purchase

                                                                                                                    3 Out station purchase follow up as and when assigned

                                                                                                                    4 Attending bank work

                                                                                                                    Authority

                                                                                                                    1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                    (commercial)

                                                                                                                    65

                                                                                                                    Cashier Steno cum Typist

                                                                                                                    Responsibility

                                                                                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                    2 To prepare letterspayment reminders at defined intervals

                                                                                                                    3 To maintain petty cash book daily

                                                                                                                    Authority

                                                                                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                    2 Procure postal stamps and revenue stamps for office use

                                                                                                                    The responsibilities and authorities of Management Representatives include the following

                                                                                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                    system with other head of the departments in the company

                                                                                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                    documented procedures detailed procedures and process maps

                                                                                                                    c) Reporting to management on the performance of the quality management including

                                                                                                                    needs for improvement through management review meetings

                                                                                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                    System

                                                                                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                    quality control systems performance measurement systems order execution systems

                                                                                                                    Inventory control systems etc

                                                                                                                    Inventory Control System

                                                                                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                                                    66

                                                                                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                    no raw material and work in progress inventory

                                                                                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                    materials which bought first will be sent to the production department first The inventory

                                                                                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                    month in advance so that the production will not be affected even in case of any

                                                                                                                    uncertainties

                                                                                                                    Order Execution System

                                                                                                                    The company receives the purchase order from its customer The purchase order may be in

                                                                                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                    review of contract

                                                                                                                    The following are the various steps taken by the organization to execute a purchase order

                                                                                                                    from a customer

                                                                                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                    issued to the Managing Director for study

                                                                                                                    2 Managing Director shall study the technical and commercial requirements with

                                                                                                                    respect to the following

                                                                                                                    Technical

                                                                                                                    a Normalwitness pouring

                                                                                                                    b Third party inspection

                                                                                                                    67

                                                                                                                    c NDT requirements

                                                                                                                    d Acid Picking requirements

                                                                                                                    e Previous history of the product available in computer

                                                                                                                    Commercial

                                                                                                                    a Rate

                                                                                                                    b Delivery period

                                                                                                                    c Mode of Dispatch

                                                                                                                    d Mode of Payment

                                                                                                                    e Payment terms

                                                                                                                    f KSTCST Number of customer

                                                                                                                    g Dispatch destination address and mode of dispatch

                                                                                                                    h One copy is sent to customer

                                                                                                                    i One copy is filled to customer wise along with purchase order

                                                                                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                    regarding technical delivery and commercial conditions

                                                                                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                    in computer

                                                                                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                    accordingly

                                                                                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                    grade and rate and delivery date

                                                                                                                    7 After the same is cleared by the Managing Director

                                                                                                                    8 The concerned production department shall have an access to order acceptance from

                                                                                                                    computer

                                                                                                                    9 The production department will go for producing the products as per the requirement of the

                                                                                                                    customer

                                                                                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                    68

                                                                                                                    Shared value

                                                                                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                    and the values it will uphold in determining corporate destiny

                                                                                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                    follows

                                                                                                                    1 Mission

                                                                                                                    2 Corporate Objectives

                                                                                                                    Serve the community around through welfare schemes

                                                                                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                    activities Like providing the necessities for the local schools and giving donations to

                                                                                                                    charitable institutes

                                                                                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                    of materials with highly committed and socially responsible employees

                                                                                                                    The company in order to become a global entity with highly committed and socially

                                                                                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                    to handle any complex job To make the employees skilful the company is organizing

                                                                                                                    training programs regularly The company is taking measures to create social

                                                                                                                    awareness among its employees

                                                                                                                    Strive towards making work environment safe and environment friendly

                                                                                                                    To make the working environment safe for the employees the company has provided

                                                                                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                    sand and using it again for casting purpose

                                                                                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                    and supply products of high quality to the complete satisfaction of each and every

                                                                                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                    products There by achieving a sense of satisfaction among its customers The

                                                                                                                    employees are made to perform the work with due concern to the quality of the

                                                                                                                    69

                                                                                                                    products Through its quality products the company wants to achieve leadership in

                                                                                                                    market as reputed and reliable supplies

                                                                                                                    Endeavoring to fulfill social responsibilities

                                                                                                                    The company in order to fulfill its social responsibility has undertaken many

                                                                                                                    community development projects which include donations to charitable institutions

                                                                                                                    and providing necessities for local schools etc besides the company has a huge

                                                                                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                    on the environment

                                                                                                                    The company is committed to the following

                                                                                                                    Continual prevention of pollution reduction of waste and consumption of

                                                                                                                    resources in all its operations

                                                                                                                    Promote environmental awareness among all employees and ensure their

                                                                                                                    participation in implementing this environmental policy at their place of work

                                                                                                                    SWOT ANALYSIS

                                                                                                                    70

                                                                                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                    Strength

                                                                                                                    71

                                                                                                                    1 Easy and timely availability of raw material

                                                                                                                    2 The company is having expertise Human resource

                                                                                                                    3 The company has equipped with latest technology

                                                                                                                    4 The company has good machines for manufacturing purpose

                                                                                                                    5 The company protects employees by giving safety equipments

                                                                                                                    Weakness

                                                                                                                    1 Lack of education among the workers in the lower cadre

                                                                                                                    2 They have not given the additional facilities like cab facilities etc

                                                                                                                    3 The company does not have its own products to sell It should rely heavily on

                                                                                                                    customer orders

                                                                                                                    4 Lack of space inside the production department

                                                                                                                    5 The company more depends on the casual workforce in its production

                                                                                                                    Opportunities

                                                                                                                    72

                                                                                                                    1 The company can expand its business in Europe which is a potential market for

                                                                                                                    industrial machines

                                                                                                                    2 By maintaining its quality of products the company can enter different foreign

                                                                                                                    markets

                                                                                                                    3 Presence of auto majors in the region especially in south India

                                                                                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                    quality of goods effectively and more efficiently

                                                                                                                    Threats

                                                                                                                    1 Pollution control norms laid by the government are getting stringent

                                                                                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                    With its cheap products they can kill domestic industries

                                                                                                                    3 Labour incentive

                                                                                                                    4 Expensive transportation cost

                                                                                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                    exhausted

                                                                                                                    FINDING AND CONCLUSION

                                                                                                                    73

                                                                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                    FINDINGS

                                                                                                                    The organization is not success in both domestic and export market to meet their

                                                                                                                    demand

                                                                                                                    The company is not providing proper training to their employees

                                                                                                                    The company is financially sound

                                                                                                                    Rising cost of raw materials

                                                                                                                    Products processing facilities are not enough

                                                                                                                    They should make more advertisements

                                                                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                    pureness

                                                                                                                    CONCLUSION

                                                                                                                    74

                                                                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                    round improvement is production sales and profitability

                                                                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                    LEARNING EXPERIENCE

                                                                                                                    75

                                                                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                    However after implant training I have felt empowered with confidence to understand

                                                                                                                    different management concepts in a pragmatic manner

                                                                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                    MBA I also came across real problems faced by organization in technology human

                                                                                                                    resources etc and the way in which the management tackled those problems

                                                                                                                    During this implant training I realized that management is a backbone of every organization

                                                                                                                    and without which every activity of organization will go haywire

                                                                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                                                                    helps the management in the process of decision-making

                                                                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                    the organization and how we should communicate on different channels and with different

                                                                                                                    grades of peoples

                                                                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                    finance department I came to know the importance of finance department and I came to

                                                                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                    regulation of the company

                                                                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                    support and team spirit

                                                                                                                    76

                                                                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                                                                    individual effort in organization In addition importance of human relations was known

                                                                                                                    which helps the management getting the things done through its employees

                                                                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                    help in my career It is about the working environment about dealing with the employees

                                                                                                                    about the attitude required to sustain in an organization and so on

                                                                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                    continuous guidance to make this project work successful

                                                                                                                    77

                                                                                                                    BIBLIOGRAPHY

                                                                                                                    The companyrsquos Reports are

                                                                                                                    Quality Assurance Report

                                                                                                                    Production Report

                                                                                                                    Finance department Report

                                                                                                                    Marketing department Report

                                                                                                                    WEBSITE

                                                                                                                    wwwcerebracomputerscom

                                                                                                                    wwwwikipediacom

                                                                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                    TEXT BOOKS

                                                                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                    Edition) Pearson Education

                                                                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                    Edition) Tata McGraw-Hill

                                                                                                                    BOOKS

                                                                                                                    Company Magazines

                                                                                                                    Hand books Catalogue Journals amp Reports

                                                                                                                    78

                                                                                                                    • The future of any Company depends on its ability to-
                                                                                                                    • Responsibility and Authority
                                                                                                                    • Managing Director
                                                                                                                    • Responsibility
                                                                                                                    • Authority
                                                                                                                    • Director (Commercial)
                                                                                                                    • Responsibility
                                                                                                                    • Authority
                                                                                                                    • Manager Accounts
                                                                                                                    • Responsibility
                                                                                                                    • Authority
                                                                                                                    • Assistant Manager of Quality Assurance
                                                                                                                    • Responsibility
                                                                                                                    • Authority
                                                                                                                    • Supervisory Moulding
                                                                                                                    • Responsibility
                                                                                                                    • Authority
                                                                                                                    • Supervisor Maintenance
                                                                                                                    • Responsibility

                                                                                                                      Strategy

                                                                                                                      Strategy is about setting corporate goals defining steps needed to achieve these goals

                                                                                                                      followed by systematic action and allocation of resources to achieve corporate goals

                                                                                                                      Cerebra integrated technologies limited is aiming at gaining a substantial advantage over

                                                                                                                      competition through its quality products with reasonable price To price their products

                                                                                                                      reasonable they should minimize the cost as much as possible One way of doing this is by

                                                                                                                      waste elimination

                                                                                                                      The strategy of Cerebra integrated technologies limited regarding waste elimination is very

                                                                                                                      simple and feasible ie ensuring that the quality of raw materials purchased is good well in

                                                                                                                      advance before starting production activity By using the good quality of raw materials the

                                                                                                                      company can produce quality output without any damages or cracks in the castings Thus

                                                                                                                      reducing the wastage

                                                                                                                      Cerebra integrated technologies limited has one more strategy regarding waste elimination

                                                                                                                      Ie by carrying out the production activity according to the procedure and under watchful

                                                                                                                      eyes of the supervisors Thus there would be no room for the shop floor employees to

                                                                                                                      commit any wrongdoing

                                                                                                                      Staff

                                                                                                                      Responsibility and Authority

                                                                                                                      The company has defined responsibilities and authorities in order to facilitate effective

                                                                                                                      implementation of quality management and these are communicated to relevant persons in

                                                                                                                      the organization

                                                                                                                      59

                                                                                                                      Managing Director

                                                                                                                      Responsibility

                                                                                                                      1 Overall control of the company

                                                                                                                      2 Ultimate responsibility for product quality

                                                                                                                      3 Responsibility for customer satisfaction

                                                                                                                      4 Responsibility for marketing

                                                                                                                      5 New product development and process improvement

                                                                                                                      6 Growth and profit

                                                                                                                      Authority

                                                                                                                      1 Approve quality assurance manual

                                                                                                                      2 Interact with customers

                                                                                                                      3 Approve capital goods

                                                                                                                      4 Release the product whenever there is ambiguity

                                                                                                                      5 Disposal of non-conforming products

                                                                                                                      6 Sign cheque

                                                                                                                      Director (Commercial)

                                                                                                                      Responsibility

                                                                                                                      1 Responsible for purchasing and supplier development

                                                                                                                      2 Financial management including cash flow management

                                                                                                                      3 Responsible for storersquos management

                                                                                                                      4 Administration and personnel management

                                                                                                                      5 Functions of managing director in his absence

                                                                                                                      Authority

                                                                                                                      1 Sign the purchase order

                                                                                                                      2 Sign cheques

                                                                                                                      3 Prepare the yearly budget and follow up

                                                                                                                      4 Interact with statutory bodies and maintain records

                                                                                                                      60

                                                                                                                      Works Manager

                                                                                                                      Responsibility

                                                                                                                      1 Overall responsibility for production planning and control

                                                                                                                      2 Overall responsibility for pattern equipment and product quality

                                                                                                                      3 Safety and house-keeping of entire company

                                                                                                                      4 Upkeep of all equipment

                                                                                                                      5 Process improvement and productivity

                                                                                                                      6 Training of production and quality control personnel

                                                                                                                      7 Upkeep of relevant records

                                                                                                                      Authority

                                                                                                                      1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                      reaching customer on time

                                                                                                                      2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                      Manager Maintenance

                                                                                                                      Responsibility

                                                                                                                      1 Monitor and control the activity of the administration office

                                                                                                                      2 Upkeep of statutory records

                                                                                                                      3 Make payment to suppliers on due date

                                                                                                                      4 Housekeeping in respective areas

                                                                                                                      Authority

                                                                                                                      1 Prepare and send chequesDDrsquos

                                                                                                                      61

                                                                                                                      Manager Accounts

                                                                                                                      Responsibility

                                                                                                                      1 Account all the vouchers and bills after acceptance from stores

                                                                                                                      2 Maintain books of accounts

                                                                                                                      3 Update all the accounts regularly

                                                                                                                      4 Prepare financial statement at defined intervals

                                                                                                                      5 Update the salary advance register

                                                                                                                      6 Housekeeping in respective areas

                                                                                                                      Authority

                                                                                                                      1 Enter accounts data into the computer

                                                                                                                      2 Raise debitcredit notes

                                                                                                                      3 Issue stamped receipts for the payment received

                                                                                                                      Assistant Manager Quality Control

                                                                                                                      Responsibility

                                                                                                                      1 NDT inspection

                                                                                                                      2 Inspection of castings in first second and final stage

                                                                                                                      3 Upkeep of related records

                                                                                                                      4 Housekeeping in respective department

                                                                                                                      Authority

                                                                                                                      1 Authorized to inspect and release the product for next stages

                                                                                                                      62

                                                                                                                      Assistant Manager of Quality Assurance

                                                                                                                      Responsibility

                                                                                                                      1 Incoming and in-process inspection

                                                                                                                      2 Overall responsibility of calibration of EMTE

                                                                                                                      3 Training of quality assurance personnel

                                                                                                                      Authority

                                                                                                                      1 Accept the product at inward good stage

                                                                                                                      2 Approve the liquid metal before pouring

                                                                                                                      Chemist

                                                                                                                      Responsibility

                                                                                                                      1 Charge calculation

                                                                                                                      2 Inspection of incoming materials

                                                                                                                      3 Mechanical testing

                                                                                                                      4 Housekeeping in the related areas

                                                                                                                      Authority

                                                                                                                      1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                      Manager

                                                                                                                      63

                                                                                                                      Marketing and Administration Officer

                                                                                                                      Responsibility

                                                                                                                      1 Delivery challan cum invoice preparation with its related activities

                                                                                                                      2 Central excise formalities and related activities

                                                                                                                      3 Cash handling

                                                                                                                      4 Upkeep and maintenance of the following records

                                                                                                                      Authority

                                                                                                                      1 Purchase stationery

                                                                                                                      2 Co-ordinate with central excise department on behalf of the company

                                                                                                                      Supervisory Moulding

                                                                                                                      Responsibility

                                                                                                                      1 Allocate the work for the workers based on planning

                                                                                                                      2 Arrangements for production of moulding core as per planning and documented

                                                                                                                      procedures

                                                                                                                      3 Inspection of pattern and core box before and while production

                                                                                                                      4 Ensure correct mixing of sand as per procedure

                                                                                                                      5 To maintain a clean and neat working environment

                                                                                                                      Authority

                                                                                                                      1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                      Supervisor Maintenance

                                                                                                                      Responsibility

                                                                                                                      1 General house-keeping in all area

                                                                                                                      2 Attending machine break down

                                                                                                                      3 Arrangement for lining preparation

                                                                                                                      64

                                                                                                                      Authority

                                                                                                                      1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                      consent with the directors

                                                                                                                      Supervisor Inspection

                                                                                                                      Responsibility

                                                                                                                      1 Inspection of castings in all stores

                                                                                                                      2 Final clearance of castings before dispatch

                                                                                                                      Authority

                                                                                                                      1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                      Purchase Officer

                                                                                                                      Responsibility

                                                                                                                      1 Local purchase

                                                                                                                      2 Cash purchase

                                                                                                                      3 Out station purchase follow up as and when assigned

                                                                                                                      4 Attending bank work

                                                                                                                      Authority

                                                                                                                      1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                      (commercial)

                                                                                                                      65

                                                                                                                      Cashier Steno cum Typist

                                                                                                                      Responsibility

                                                                                                                      1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                      2 To prepare letterspayment reminders at defined intervals

                                                                                                                      3 To maintain petty cash book daily

                                                                                                                      Authority

                                                                                                                      1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                      2 Procure postal stamps and revenue stamps for office use

                                                                                                                      The responsibilities and authorities of Management Representatives include the following

                                                                                                                      a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                      system with other head of the departments in the company

                                                                                                                      b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                      documented procedures detailed procedures and process maps

                                                                                                                      c) Reporting to management on the performance of the quality management including

                                                                                                                      needs for improvement through management review meetings

                                                                                                                      d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                      System

                                                                                                                      Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                      quality control systems performance measurement systems order execution systems

                                                                                                                      Inventory control systems etc

                                                                                                                      Inventory Control System

                                                                                                                      Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                      India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                      components that make up the product The various forms in which inventories exist in a

                                                                                                                      manufacturing company are raw materials work in progress and finished goods

                                                                                                                      66

                                                                                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                      no raw material and work in progress inventory

                                                                                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                      materials which bought first will be sent to the production department first The inventory

                                                                                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                      month in advance so that the production will not be affected even in case of any

                                                                                                                      uncertainties

                                                                                                                      Order Execution System

                                                                                                                      The company receives the purchase order from its customer The purchase order may be in

                                                                                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                      review of contract

                                                                                                                      The following are the various steps taken by the organization to execute a purchase order

                                                                                                                      from a customer

                                                                                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                      issued to the Managing Director for study

                                                                                                                      2 Managing Director shall study the technical and commercial requirements with

                                                                                                                      respect to the following

                                                                                                                      Technical

                                                                                                                      a Normalwitness pouring

                                                                                                                      b Third party inspection

                                                                                                                      67

                                                                                                                      c NDT requirements

                                                                                                                      d Acid Picking requirements

                                                                                                                      e Previous history of the product available in computer

                                                                                                                      Commercial

                                                                                                                      a Rate

                                                                                                                      b Delivery period

                                                                                                                      c Mode of Dispatch

                                                                                                                      d Mode of Payment

                                                                                                                      e Payment terms

                                                                                                                      f KSTCST Number of customer

                                                                                                                      g Dispatch destination address and mode of dispatch

                                                                                                                      h One copy is sent to customer

                                                                                                                      i One copy is filled to customer wise along with purchase order

                                                                                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                      regarding technical delivery and commercial conditions

                                                                                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                      in computer

                                                                                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                      accordingly

                                                                                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                      grade and rate and delivery date

                                                                                                                      7 After the same is cleared by the Managing Director

                                                                                                                      8 The concerned production department shall have an access to order acceptance from

                                                                                                                      computer

                                                                                                                      9 The production department will go for producing the products as per the requirement of the

                                                                                                                      customer

                                                                                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                      68

                                                                                                                      Shared value

                                                                                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                      and the values it will uphold in determining corporate destiny

                                                                                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                      follows

                                                                                                                      1 Mission

                                                                                                                      2 Corporate Objectives

                                                                                                                      Serve the community around through welfare schemes

                                                                                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                      activities Like providing the necessities for the local schools and giving donations to

                                                                                                                      charitable institutes

                                                                                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                      of materials with highly committed and socially responsible employees

                                                                                                                      The company in order to become a global entity with highly committed and socially

                                                                                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                      to handle any complex job To make the employees skilful the company is organizing

                                                                                                                      training programs regularly The company is taking measures to create social

                                                                                                                      awareness among its employees

                                                                                                                      Strive towards making work environment safe and environment friendly

                                                                                                                      To make the working environment safe for the employees the company has provided

                                                                                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                      sand and using it again for casting purpose

                                                                                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                      and supply products of high quality to the complete satisfaction of each and every

                                                                                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                      products There by achieving a sense of satisfaction among its customers The

                                                                                                                      employees are made to perform the work with due concern to the quality of the

                                                                                                                      69

                                                                                                                      products Through its quality products the company wants to achieve leadership in

                                                                                                                      market as reputed and reliable supplies

                                                                                                                      Endeavoring to fulfill social responsibilities

                                                                                                                      The company in order to fulfill its social responsibility has undertaken many

                                                                                                                      community development projects which include donations to charitable institutions

                                                                                                                      and providing necessities for local schools etc besides the company has a huge

                                                                                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                      on the environment

                                                                                                                      The company is committed to the following

                                                                                                                      Continual prevention of pollution reduction of waste and consumption of

                                                                                                                      resources in all its operations

                                                                                                                      Promote environmental awareness among all employees and ensure their

                                                                                                                      participation in implementing this environmental policy at their place of work

                                                                                                                      SWOT ANALYSIS

                                                                                                                      70

                                                                                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                      Strength

                                                                                                                      71

                                                                                                                      1 Easy and timely availability of raw material

                                                                                                                      2 The company is having expertise Human resource

                                                                                                                      3 The company has equipped with latest technology

                                                                                                                      4 The company has good machines for manufacturing purpose

                                                                                                                      5 The company protects employees by giving safety equipments

                                                                                                                      Weakness

                                                                                                                      1 Lack of education among the workers in the lower cadre

                                                                                                                      2 They have not given the additional facilities like cab facilities etc

                                                                                                                      3 The company does not have its own products to sell It should rely heavily on

                                                                                                                      customer orders

                                                                                                                      4 Lack of space inside the production department

                                                                                                                      5 The company more depends on the casual workforce in its production

                                                                                                                      Opportunities

                                                                                                                      72

                                                                                                                      1 The company can expand its business in Europe which is a potential market for

                                                                                                                      industrial machines

                                                                                                                      2 By maintaining its quality of products the company can enter different foreign

                                                                                                                      markets

                                                                                                                      3 Presence of auto majors in the region especially in south India

                                                                                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                      quality of goods effectively and more efficiently

                                                                                                                      Threats

                                                                                                                      1 Pollution control norms laid by the government are getting stringent

                                                                                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                      With its cheap products they can kill domestic industries

                                                                                                                      3 Labour incentive

                                                                                                                      4 Expensive transportation cost

                                                                                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                      exhausted

                                                                                                                      FINDING AND CONCLUSION

                                                                                                                      73

                                                                                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                      FINDINGS

                                                                                                                      The organization is not success in both domestic and export market to meet their

                                                                                                                      demand

                                                                                                                      The company is not providing proper training to their employees

                                                                                                                      The company is financially sound

                                                                                                                      Rising cost of raw materials

                                                                                                                      Products processing facilities are not enough

                                                                                                                      They should make more advertisements

                                                                                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                      pureness

                                                                                                                      CONCLUSION

                                                                                                                      74

                                                                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                      round improvement is production sales and profitability

                                                                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                      LEARNING EXPERIENCE

                                                                                                                      75

                                                                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                      However after implant training I have felt empowered with confidence to understand

                                                                                                                      different management concepts in a pragmatic manner

                                                                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                      MBA I also came across real problems faced by organization in technology human

                                                                                                                      resources etc and the way in which the management tackled those problems

                                                                                                                      During this implant training I realized that management is a backbone of every organization

                                                                                                                      and without which every activity of organization will go haywire

                                                                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                                                                      helps the management in the process of decision-making

                                                                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                      the organization and how we should communicate on different channels and with different

                                                                                                                      grades of peoples

                                                                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                      finance department I came to know the importance of finance department and I came to

                                                                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                      regulation of the company

                                                                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                      support and team spirit

                                                                                                                      76

                                                                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                                                                      individual effort in organization In addition importance of human relations was known

                                                                                                                      which helps the management getting the things done through its employees

                                                                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                      help in my career It is about the working environment about dealing with the employees

                                                                                                                      about the attitude required to sustain in an organization and so on

                                                                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                      continuous guidance to make this project work successful

                                                                                                                      77

                                                                                                                      BIBLIOGRAPHY

                                                                                                                      The companyrsquos Reports are

                                                                                                                      Quality Assurance Report

                                                                                                                      Production Report

                                                                                                                      Finance department Report

                                                                                                                      Marketing department Report

                                                                                                                      WEBSITE

                                                                                                                      wwwcerebracomputerscom

                                                                                                                      wwwwikipediacom

                                                                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                      TEXT BOOKS

                                                                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                      Edition) Pearson Education

                                                                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                      Edition) Tata McGraw-Hill

                                                                                                                      BOOKS

                                                                                                                      Company Magazines

                                                                                                                      Hand books Catalogue Journals amp Reports

                                                                                                                      78

                                                                                                                      • The future of any Company depends on its ability to-
                                                                                                                      • Responsibility and Authority
                                                                                                                      • Managing Director
                                                                                                                      • Responsibility
                                                                                                                      • Authority
                                                                                                                      • Director (Commercial)
                                                                                                                      • Responsibility
                                                                                                                      • Authority
                                                                                                                      • Manager Accounts
                                                                                                                      • Responsibility
                                                                                                                      • Authority
                                                                                                                      • Assistant Manager of Quality Assurance
                                                                                                                      • Responsibility
                                                                                                                      • Authority
                                                                                                                      • Supervisory Moulding
                                                                                                                      • Responsibility
                                                                                                                      • Authority
                                                                                                                      • Supervisor Maintenance
                                                                                                                      • Responsibility

                                                                                                                        Managing Director

                                                                                                                        Responsibility

                                                                                                                        1 Overall control of the company

                                                                                                                        2 Ultimate responsibility for product quality

                                                                                                                        3 Responsibility for customer satisfaction

                                                                                                                        4 Responsibility for marketing

                                                                                                                        5 New product development and process improvement

                                                                                                                        6 Growth and profit

                                                                                                                        Authority

                                                                                                                        1 Approve quality assurance manual

                                                                                                                        2 Interact with customers

                                                                                                                        3 Approve capital goods

                                                                                                                        4 Release the product whenever there is ambiguity

                                                                                                                        5 Disposal of non-conforming products

                                                                                                                        6 Sign cheque

                                                                                                                        Director (Commercial)

                                                                                                                        Responsibility

                                                                                                                        1 Responsible for purchasing and supplier development

                                                                                                                        2 Financial management including cash flow management

                                                                                                                        3 Responsible for storersquos management

                                                                                                                        4 Administration and personnel management

                                                                                                                        5 Functions of managing director in his absence

                                                                                                                        Authority

                                                                                                                        1 Sign the purchase order

                                                                                                                        2 Sign cheques

                                                                                                                        3 Prepare the yearly budget and follow up

                                                                                                                        4 Interact with statutory bodies and maintain records

                                                                                                                        60

                                                                                                                        Works Manager

                                                                                                                        Responsibility

                                                                                                                        1 Overall responsibility for production planning and control

                                                                                                                        2 Overall responsibility for pattern equipment and product quality

                                                                                                                        3 Safety and house-keeping of entire company

                                                                                                                        4 Upkeep of all equipment

                                                                                                                        5 Process improvement and productivity

                                                                                                                        6 Training of production and quality control personnel

                                                                                                                        7 Upkeep of relevant records

                                                                                                                        Authority

                                                                                                                        1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                        reaching customer on time

                                                                                                                        2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                        Manager Maintenance

                                                                                                                        Responsibility

                                                                                                                        1 Monitor and control the activity of the administration office

                                                                                                                        2 Upkeep of statutory records

                                                                                                                        3 Make payment to suppliers on due date

                                                                                                                        4 Housekeeping in respective areas

                                                                                                                        Authority

                                                                                                                        1 Prepare and send chequesDDrsquos

                                                                                                                        61

                                                                                                                        Manager Accounts

                                                                                                                        Responsibility

                                                                                                                        1 Account all the vouchers and bills after acceptance from stores

                                                                                                                        2 Maintain books of accounts

                                                                                                                        3 Update all the accounts regularly

                                                                                                                        4 Prepare financial statement at defined intervals

                                                                                                                        5 Update the salary advance register

                                                                                                                        6 Housekeeping in respective areas

                                                                                                                        Authority

                                                                                                                        1 Enter accounts data into the computer

                                                                                                                        2 Raise debitcredit notes

                                                                                                                        3 Issue stamped receipts for the payment received

                                                                                                                        Assistant Manager Quality Control

                                                                                                                        Responsibility

                                                                                                                        1 NDT inspection

                                                                                                                        2 Inspection of castings in first second and final stage

                                                                                                                        3 Upkeep of related records

                                                                                                                        4 Housekeeping in respective department

                                                                                                                        Authority

                                                                                                                        1 Authorized to inspect and release the product for next stages

                                                                                                                        62

                                                                                                                        Assistant Manager of Quality Assurance

                                                                                                                        Responsibility

                                                                                                                        1 Incoming and in-process inspection

                                                                                                                        2 Overall responsibility of calibration of EMTE

                                                                                                                        3 Training of quality assurance personnel

                                                                                                                        Authority

                                                                                                                        1 Accept the product at inward good stage

                                                                                                                        2 Approve the liquid metal before pouring

                                                                                                                        Chemist

                                                                                                                        Responsibility

                                                                                                                        1 Charge calculation

                                                                                                                        2 Inspection of incoming materials

                                                                                                                        3 Mechanical testing

                                                                                                                        4 Housekeeping in the related areas

                                                                                                                        Authority

                                                                                                                        1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                        Manager

                                                                                                                        63

                                                                                                                        Marketing and Administration Officer

                                                                                                                        Responsibility

                                                                                                                        1 Delivery challan cum invoice preparation with its related activities

                                                                                                                        2 Central excise formalities and related activities

                                                                                                                        3 Cash handling

                                                                                                                        4 Upkeep and maintenance of the following records

                                                                                                                        Authority

                                                                                                                        1 Purchase stationery

                                                                                                                        2 Co-ordinate with central excise department on behalf of the company

                                                                                                                        Supervisory Moulding

                                                                                                                        Responsibility

                                                                                                                        1 Allocate the work for the workers based on planning

                                                                                                                        2 Arrangements for production of moulding core as per planning and documented

                                                                                                                        procedures

                                                                                                                        3 Inspection of pattern and core box before and while production

                                                                                                                        4 Ensure correct mixing of sand as per procedure

                                                                                                                        5 To maintain a clean and neat working environment

                                                                                                                        Authority

                                                                                                                        1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                        Supervisor Maintenance

                                                                                                                        Responsibility

                                                                                                                        1 General house-keeping in all area

                                                                                                                        2 Attending machine break down

                                                                                                                        3 Arrangement for lining preparation

                                                                                                                        64

                                                                                                                        Authority

                                                                                                                        1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                        consent with the directors

                                                                                                                        Supervisor Inspection

                                                                                                                        Responsibility

                                                                                                                        1 Inspection of castings in all stores

                                                                                                                        2 Final clearance of castings before dispatch

                                                                                                                        Authority

                                                                                                                        1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                        Purchase Officer

                                                                                                                        Responsibility

                                                                                                                        1 Local purchase

                                                                                                                        2 Cash purchase

                                                                                                                        3 Out station purchase follow up as and when assigned

                                                                                                                        4 Attending bank work

                                                                                                                        Authority

                                                                                                                        1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                        (commercial)

                                                                                                                        65

                                                                                                                        Cashier Steno cum Typist

                                                                                                                        Responsibility

                                                                                                                        1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                        2 To prepare letterspayment reminders at defined intervals

                                                                                                                        3 To maintain petty cash book daily

                                                                                                                        Authority

                                                                                                                        1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                        2 Procure postal stamps and revenue stamps for office use

                                                                                                                        The responsibilities and authorities of Management Representatives include the following

                                                                                                                        a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                        system with other head of the departments in the company

                                                                                                                        b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                        documented procedures detailed procedures and process maps

                                                                                                                        c) Reporting to management on the performance of the quality management including

                                                                                                                        needs for improvement through management review meetings

                                                                                                                        d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                        System

                                                                                                                        Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                        quality control systems performance measurement systems order execution systems

                                                                                                                        Inventory control systems etc

                                                                                                                        Inventory Control System

                                                                                                                        Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                        India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                        components that make up the product The various forms in which inventories exist in a

                                                                                                                        manufacturing company are raw materials work in progress and finished goods

                                                                                                                        66

                                                                                                                        A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                        While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                        no raw material and work in progress inventory

                                                                                                                        Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                        inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                        materials which bought first will be sent to the production department first The inventory

                                                                                                                        system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                        raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                        stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                        estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                        required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                        enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                        month in advance so that the production will not be affected even in case of any

                                                                                                                        uncertainties

                                                                                                                        Order Execution System

                                                                                                                        The company receives the purchase order from its customer The purchase order may be in

                                                                                                                        terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                        orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                        the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                        review of contract

                                                                                                                        The following are the various steps taken by the organization to execute a purchase order

                                                                                                                        from a customer

                                                                                                                        1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                        issued to the Managing Director for study

                                                                                                                        2 Managing Director shall study the technical and commercial requirements with

                                                                                                                        respect to the following

                                                                                                                        Technical

                                                                                                                        a Normalwitness pouring

                                                                                                                        b Third party inspection

                                                                                                                        67

                                                                                                                        c NDT requirements

                                                                                                                        d Acid Picking requirements

                                                                                                                        e Previous history of the product available in computer

                                                                                                                        Commercial

                                                                                                                        a Rate

                                                                                                                        b Delivery period

                                                                                                                        c Mode of Dispatch

                                                                                                                        d Mode of Payment

                                                                                                                        e Payment terms

                                                                                                                        f KSTCST Number of customer

                                                                                                                        g Dispatch destination address and mode of dispatch

                                                                                                                        h One copy is sent to customer

                                                                                                                        i One copy is filled to customer wise along with purchase order

                                                                                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                        regarding technical delivery and commercial conditions

                                                                                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                        in computer

                                                                                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                        accordingly

                                                                                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                        grade and rate and delivery date

                                                                                                                        7 After the same is cleared by the Managing Director

                                                                                                                        8 The concerned production department shall have an access to order acceptance from

                                                                                                                        computer

                                                                                                                        9 The production department will go for producing the products as per the requirement of the

                                                                                                                        customer

                                                                                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                        68

                                                                                                                        Shared value

                                                                                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                        and the values it will uphold in determining corporate destiny

                                                                                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                        follows

                                                                                                                        1 Mission

                                                                                                                        2 Corporate Objectives

                                                                                                                        Serve the community around through welfare schemes

                                                                                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                        activities Like providing the necessities for the local schools and giving donations to

                                                                                                                        charitable institutes

                                                                                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                        of materials with highly committed and socially responsible employees

                                                                                                                        The company in order to become a global entity with highly committed and socially

                                                                                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                        to handle any complex job To make the employees skilful the company is organizing

                                                                                                                        training programs regularly The company is taking measures to create social

                                                                                                                        awareness among its employees

                                                                                                                        Strive towards making work environment safe and environment friendly

                                                                                                                        To make the working environment safe for the employees the company has provided

                                                                                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                        sand and using it again for casting purpose

                                                                                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                        and supply products of high quality to the complete satisfaction of each and every

                                                                                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                        products There by achieving a sense of satisfaction among its customers The

                                                                                                                        employees are made to perform the work with due concern to the quality of the

                                                                                                                        69

                                                                                                                        products Through its quality products the company wants to achieve leadership in

                                                                                                                        market as reputed and reliable supplies

                                                                                                                        Endeavoring to fulfill social responsibilities

                                                                                                                        The company in order to fulfill its social responsibility has undertaken many

                                                                                                                        community development projects which include donations to charitable institutions

                                                                                                                        and providing necessities for local schools etc besides the company has a huge

                                                                                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                        on the environment

                                                                                                                        The company is committed to the following

                                                                                                                        Continual prevention of pollution reduction of waste and consumption of

                                                                                                                        resources in all its operations

                                                                                                                        Promote environmental awareness among all employees and ensure their

                                                                                                                        participation in implementing this environmental policy at their place of work

                                                                                                                        SWOT ANALYSIS

                                                                                                                        70

                                                                                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                        Strength

                                                                                                                        71

                                                                                                                        1 Easy and timely availability of raw material

                                                                                                                        2 The company is having expertise Human resource

                                                                                                                        3 The company has equipped with latest technology

                                                                                                                        4 The company has good machines for manufacturing purpose

                                                                                                                        5 The company protects employees by giving safety equipments

                                                                                                                        Weakness

                                                                                                                        1 Lack of education among the workers in the lower cadre

                                                                                                                        2 They have not given the additional facilities like cab facilities etc

                                                                                                                        3 The company does not have its own products to sell It should rely heavily on

                                                                                                                        customer orders

                                                                                                                        4 Lack of space inside the production department

                                                                                                                        5 The company more depends on the casual workforce in its production

                                                                                                                        Opportunities

                                                                                                                        72

                                                                                                                        1 The company can expand its business in Europe which is a potential market for

                                                                                                                        industrial machines

                                                                                                                        2 By maintaining its quality of products the company can enter different foreign

                                                                                                                        markets

                                                                                                                        3 Presence of auto majors in the region especially in south India

                                                                                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                        quality of goods effectively and more efficiently

                                                                                                                        Threats

                                                                                                                        1 Pollution control norms laid by the government are getting stringent

                                                                                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                        With its cheap products they can kill domestic industries

                                                                                                                        3 Labour incentive

                                                                                                                        4 Expensive transportation cost

                                                                                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                        exhausted

                                                                                                                        FINDING AND CONCLUSION

                                                                                                                        73

                                                                                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                        FINDINGS

                                                                                                                        The organization is not success in both domestic and export market to meet their

                                                                                                                        demand

                                                                                                                        The company is not providing proper training to their employees

                                                                                                                        The company is financially sound

                                                                                                                        Rising cost of raw materials

                                                                                                                        Products processing facilities are not enough

                                                                                                                        They should make more advertisements

                                                                                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                        pureness

                                                                                                                        CONCLUSION

                                                                                                                        74

                                                                                                                        The Cerebra integrated technologies limited having the good working environment The

                                                                                                                        employees are very happy to work is the Industry And this Industry is having good

                                                                                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                        strengthen their employees and also to improve the quality of life their employees

                                                                                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                        round improvement is production sales and profitability

                                                                                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                        prospects of the company continued to be positive And also the industry has delivering

                                                                                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                        LEARNING EXPERIENCE

                                                                                                                        75

                                                                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                        However after implant training I have felt empowered with confidence to understand

                                                                                                                        different management concepts in a pragmatic manner

                                                                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                        MBA I also came across real problems faced by organization in technology human

                                                                                                                        resources etc and the way in which the management tackled those problems

                                                                                                                        During this implant training I realized that management is a backbone of every organization

                                                                                                                        and without which every activity of organization will go haywire

                                                                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                                                                        helps the management in the process of decision-making

                                                                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                        the organization and how we should communicate on different channels and with different

                                                                                                                        grades of peoples

                                                                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                        finance department I came to know the importance of finance department and I came to

                                                                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                        regulation of the company

                                                                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                        support and team spirit

                                                                                                                        76

                                                                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                                                                        individual effort in organization In addition importance of human relations was known

                                                                                                                        which helps the management getting the things done through its employees

                                                                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                        help in my career It is about the working environment about dealing with the employees

                                                                                                                        about the attitude required to sustain in an organization and so on

                                                                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                        continuous guidance to make this project work successful

                                                                                                                        77

                                                                                                                        BIBLIOGRAPHY

                                                                                                                        The companyrsquos Reports are

                                                                                                                        Quality Assurance Report

                                                                                                                        Production Report

                                                                                                                        Finance department Report

                                                                                                                        Marketing department Report

                                                                                                                        WEBSITE

                                                                                                                        wwwcerebracomputerscom

                                                                                                                        wwwwikipediacom

                                                                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                        TEXT BOOKS

                                                                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                        Edition) Pearson Education

                                                                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                        Edition) Tata McGraw-Hill

                                                                                                                        BOOKS

                                                                                                                        Company Magazines

                                                                                                                        Hand books Catalogue Journals amp Reports

                                                                                                                        78

                                                                                                                        • The future of any Company depends on its ability to-
                                                                                                                        • Responsibility and Authority
                                                                                                                        • Managing Director
                                                                                                                        • Responsibility
                                                                                                                        • Authority
                                                                                                                        • Director (Commercial)
                                                                                                                        • Responsibility
                                                                                                                        • Authority
                                                                                                                        • Manager Accounts
                                                                                                                        • Responsibility
                                                                                                                        • Authority
                                                                                                                        • Assistant Manager of Quality Assurance
                                                                                                                        • Responsibility
                                                                                                                        • Authority
                                                                                                                        • Supervisory Moulding
                                                                                                                        • Responsibility
                                                                                                                        • Authority
                                                                                                                        • Supervisor Maintenance
                                                                                                                        • Responsibility

                                                                                                                          Works Manager

                                                                                                                          Responsibility

                                                                                                                          1 Overall responsibility for production planning and control

                                                                                                                          2 Overall responsibility for pattern equipment and product quality

                                                                                                                          3 Safety and house-keeping of entire company

                                                                                                                          4 Upkeep of all equipment

                                                                                                                          5 Process improvement and productivity

                                                                                                                          6 Training of production and quality control personnel

                                                                                                                          7 Upkeep of relevant records

                                                                                                                          Authority

                                                                                                                          1 Co-ordinate at all stages of production to ensure material of right quality and quantity

                                                                                                                          reaching customer on time

                                                                                                                          2 Introduce new production methodsmaterial to improve productivity and quality

                                                                                                                          Manager Maintenance

                                                                                                                          Responsibility

                                                                                                                          1 Monitor and control the activity of the administration office

                                                                                                                          2 Upkeep of statutory records

                                                                                                                          3 Make payment to suppliers on due date

                                                                                                                          4 Housekeeping in respective areas

                                                                                                                          Authority

                                                                                                                          1 Prepare and send chequesDDrsquos

                                                                                                                          61

                                                                                                                          Manager Accounts

                                                                                                                          Responsibility

                                                                                                                          1 Account all the vouchers and bills after acceptance from stores

                                                                                                                          2 Maintain books of accounts

                                                                                                                          3 Update all the accounts regularly

                                                                                                                          4 Prepare financial statement at defined intervals

                                                                                                                          5 Update the salary advance register

                                                                                                                          6 Housekeeping in respective areas

                                                                                                                          Authority

                                                                                                                          1 Enter accounts data into the computer

                                                                                                                          2 Raise debitcredit notes

                                                                                                                          3 Issue stamped receipts for the payment received

                                                                                                                          Assistant Manager Quality Control

                                                                                                                          Responsibility

                                                                                                                          1 NDT inspection

                                                                                                                          2 Inspection of castings in first second and final stage

                                                                                                                          3 Upkeep of related records

                                                                                                                          4 Housekeeping in respective department

                                                                                                                          Authority

                                                                                                                          1 Authorized to inspect and release the product for next stages

                                                                                                                          62

                                                                                                                          Assistant Manager of Quality Assurance

                                                                                                                          Responsibility

                                                                                                                          1 Incoming and in-process inspection

                                                                                                                          2 Overall responsibility of calibration of EMTE

                                                                                                                          3 Training of quality assurance personnel

                                                                                                                          Authority

                                                                                                                          1 Accept the product at inward good stage

                                                                                                                          2 Approve the liquid metal before pouring

                                                                                                                          Chemist

                                                                                                                          Responsibility

                                                                                                                          1 Charge calculation

                                                                                                                          2 Inspection of incoming materials

                                                                                                                          3 Mechanical testing

                                                                                                                          4 Housekeeping in the related areas

                                                                                                                          Authority

                                                                                                                          1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                          Manager

                                                                                                                          63

                                                                                                                          Marketing and Administration Officer

                                                                                                                          Responsibility

                                                                                                                          1 Delivery challan cum invoice preparation with its related activities

                                                                                                                          2 Central excise formalities and related activities

                                                                                                                          3 Cash handling

                                                                                                                          4 Upkeep and maintenance of the following records

                                                                                                                          Authority

                                                                                                                          1 Purchase stationery

                                                                                                                          2 Co-ordinate with central excise department on behalf of the company

                                                                                                                          Supervisory Moulding

                                                                                                                          Responsibility

                                                                                                                          1 Allocate the work for the workers based on planning

                                                                                                                          2 Arrangements for production of moulding core as per planning and documented

                                                                                                                          procedures

                                                                                                                          3 Inspection of pattern and core box before and while production

                                                                                                                          4 Ensure correct mixing of sand as per procedure

                                                                                                                          5 To maintain a clean and neat working environment

                                                                                                                          Authority

                                                                                                                          1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                          Supervisor Maintenance

                                                                                                                          Responsibility

                                                                                                                          1 General house-keeping in all area

                                                                                                                          2 Attending machine break down

                                                                                                                          3 Arrangement for lining preparation

                                                                                                                          64

                                                                                                                          Authority

                                                                                                                          1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                          consent with the directors

                                                                                                                          Supervisor Inspection

                                                                                                                          Responsibility

                                                                                                                          1 Inspection of castings in all stores

                                                                                                                          2 Final clearance of castings before dispatch

                                                                                                                          Authority

                                                                                                                          1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                          Purchase Officer

                                                                                                                          Responsibility

                                                                                                                          1 Local purchase

                                                                                                                          2 Cash purchase

                                                                                                                          3 Out station purchase follow up as and when assigned

                                                                                                                          4 Attending bank work

                                                                                                                          Authority

                                                                                                                          1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                          (commercial)

                                                                                                                          65

                                                                                                                          Cashier Steno cum Typist

                                                                                                                          Responsibility

                                                                                                                          1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                          2 To prepare letterspayment reminders at defined intervals

                                                                                                                          3 To maintain petty cash book daily

                                                                                                                          Authority

                                                                                                                          1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                          2 Procure postal stamps and revenue stamps for office use

                                                                                                                          The responsibilities and authorities of Management Representatives include the following

                                                                                                                          a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                          system with other head of the departments in the company

                                                                                                                          b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                          documented procedures detailed procedures and process maps

                                                                                                                          c) Reporting to management on the performance of the quality management including

                                                                                                                          needs for improvement through management review meetings

                                                                                                                          d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                          System

                                                                                                                          Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                          quality control systems performance measurement systems order execution systems

                                                                                                                          Inventory control systems etc

                                                                                                                          Inventory Control System

                                                                                                                          Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                          India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                          components that make up the product The various forms in which inventories exist in a

                                                                                                                          manufacturing company are raw materials work in progress and finished goods

                                                                                                                          66

                                                                                                                          A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                          While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                          no raw material and work in progress inventory

                                                                                                                          Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                          inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                          materials which bought first will be sent to the production department first The inventory

                                                                                                                          system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                          raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                          stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                          estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                          required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                          enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                          month in advance so that the production will not be affected even in case of any

                                                                                                                          uncertainties

                                                                                                                          Order Execution System

                                                                                                                          The company receives the purchase order from its customer The purchase order may be in

                                                                                                                          terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                          orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                          the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                          review of contract

                                                                                                                          The following are the various steps taken by the organization to execute a purchase order

                                                                                                                          from a customer

                                                                                                                          1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                          issued to the Managing Director for study

                                                                                                                          2 Managing Director shall study the technical and commercial requirements with

                                                                                                                          respect to the following

                                                                                                                          Technical

                                                                                                                          a Normalwitness pouring

                                                                                                                          b Third party inspection

                                                                                                                          67

                                                                                                                          c NDT requirements

                                                                                                                          d Acid Picking requirements

                                                                                                                          e Previous history of the product available in computer

                                                                                                                          Commercial

                                                                                                                          a Rate

                                                                                                                          b Delivery period

                                                                                                                          c Mode of Dispatch

                                                                                                                          d Mode of Payment

                                                                                                                          e Payment terms

                                                                                                                          f KSTCST Number of customer

                                                                                                                          g Dispatch destination address and mode of dispatch

                                                                                                                          h One copy is sent to customer

                                                                                                                          i One copy is filled to customer wise along with purchase order

                                                                                                                          3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                          regarding technical delivery and commercial conditions

                                                                                                                          4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                          in computer

                                                                                                                          5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                          accordingly

                                                                                                                          6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                          grade and rate and delivery date

                                                                                                                          7 After the same is cleared by the Managing Director

                                                                                                                          8 The concerned production department shall have an access to order acceptance from

                                                                                                                          computer

                                                                                                                          9 The production department will go for producing the products as per the requirement of the

                                                                                                                          customer

                                                                                                                          10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                          68

                                                                                                                          Shared value

                                                                                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                          and the values it will uphold in determining corporate destiny

                                                                                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                          follows

                                                                                                                          1 Mission

                                                                                                                          2 Corporate Objectives

                                                                                                                          Serve the community around through welfare schemes

                                                                                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                          activities Like providing the necessities for the local schools and giving donations to

                                                                                                                          charitable institutes

                                                                                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                          of materials with highly committed and socially responsible employees

                                                                                                                          The company in order to become a global entity with highly committed and socially

                                                                                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                          to handle any complex job To make the employees skilful the company is organizing

                                                                                                                          training programs regularly The company is taking measures to create social

                                                                                                                          awareness among its employees

                                                                                                                          Strive towards making work environment safe and environment friendly

                                                                                                                          To make the working environment safe for the employees the company has provided

                                                                                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                          sand and using it again for casting purpose

                                                                                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                          and supply products of high quality to the complete satisfaction of each and every

                                                                                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                          products There by achieving a sense of satisfaction among its customers The

                                                                                                                          employees are made to perform the work with due concern to the quality of the

                                                                                                                          69

                                                                                                                          products Through its quality products the company wants to achieve leadership in

                                                                                                                          market as reputed and reliable supplies

                                                                                                                          Endeavoring to fulfill social responsibilities

                                                                                                                          The company in order to fulfill its social responsibility has undertaken many

                                                                                                                          community development projects which include donations to charitable institutions

                                                                                                                          and providing necessities for local schools etc besides the company has a huge

                                                                                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                          on the environment

                                                                                                                          The company is committed to the following

                                                                                                                          Continual prevention of pollution reduction of waste and consumption of

                                                                                                                          resources in all its operations

                                                                                                                          Promote environmental awareness among all employees and ensure their

                                                                                                                          participation in implementing this environmental policy at their place of work

                                                                                                                          SWOT ANALYSIS

                                                                                                                          70

                                                                                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                          Strength

                                                                                                                          71

                                                                                                                          1 Easy and timely availability of raw material

                                                                                                                          2 The company is having expertise Human resource

                                                                                                                          3 The company has equipped with latest technology

                                                                                                                          4 The company has good machines for manufacturing purpose

                                                                                                                          5 The company protects employees by giving safety equipments

                                                                                                                          Weakness

                                                                                                                          1 Lack of education among the workers in the lower cadre

                                                                                                                          2 They have not given the additional facilities like cab facilities etc

                                                                                                                          3 The company does not have its own products to sell It should rely heavily on

                                                                                                                          customer orders

                                                                                                                          4 Lack of space inside the production department

                                                                                                                          5 The company more depends on the casual workforce in its production

                                                                                                                          Opportunities

                                                                                                                          72

                                                                                                                          1 The company can expand its business in Europe which is a potential market for

                                                                                                                          industrial machines

                                                                                                                          2 By maintaining its quality of products the company can enter different foreign

                                                                                                                          markets

                                                                                                                          3 Presence of auto majors in the region especially in south India

                                                                                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                          quality of goods effectively and more efficiently

                                                                                                                          Threats

                                                                                                                          1 Pollution control norms laid by the government are getting stringent

                                                                                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                          With its cheap products they can kill domestic industries

                                                                                                                          3 Labour incentive

                                                                                                                          4 Expensive transportation cost

                                                                                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                          exhausted

                                                                                                                          FINDING AND CONCLUSION

                                                                                                                          73

                                                                                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                          FINDINGS

                                                                                                                          The organization is not success in both domestic and export market to meet their

                                                                                                                          demand

                                                                                                                          The company is not providing proper training to their employees

                                                                                                                          The company is financially sound

                                                                                                                          Rising cost of raw materials

                                                                                                                          Products processing facilities are not enough

                                                                                                                          They should make more advertisements

                                                                                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                          pureness

                                                                                                                          CONCLUSION

                                                                                                                          74

                                                                                                                          The Cerebra integrated technologies limited having the good working environment The

                                                                                                                          employees are very happy to work is the Industry And this Industry is having good

                                                                                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                          strengthen their employees and also to improve the quality of life their employees

                                                                                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                          round improvement is production sales and profitability

                                                                                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                          prospects of the company continued to be positive And also the industry has delivering

                                                                                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                          LEARNING EXPERIENCE

                                                                                                                          75

                                                                                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                          However after implant training I have felt empowered with confidence to understand

                                                                                                                          different management concepts in a pragmatic manner

                                                                                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                          MBA I also came across real problems faced by organization in technology human

                                                                                                                          resources etc and the way in which the management tackled those problems

                                                                                                                          During this implant training I realized that management is a backbone of every organization

                                                                                                                          and without which every activity of organization will go haywire

                                                                                                                          I came to know the importance of Management Information System [MIS] in the

                                                                                                                          organization and how it assists the management in every aspect of its business and how it

                                                                                                                          helps the management in the process of decision-making

                                                                                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                          the organization and how we should communicate on different channels and with different

                                                                                                                          grades of peoples

                                                                                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                          finance department I came to know the importance of finance department and I came to

                                                                                                                          know the different tools they use to have a control over the liquidity position of the company

                                                                                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                          staffing directing controlling and decision-making I came to know about the rules

                                                                                                                          regulation policies and procedures of the company and to what extent employees are

                                                                                                                          following the rules and regulation laid down by the management I came to know about the

                                                                                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                          regulation of the company

                                                                                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                          support and team spirit

                                                                                                                          76

                                                                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                                                                          individual effort in organization In addition importance of human relations was known

                                                                                                                          which helps the management getting the things done through its employees

                                                                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                          help in my career It is about the working environment about dealing with the employees

                                                                                                                          about the attitude required to sustain in an organization and so on

                                                                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                          continuous guidance to make this project work successful

                                                                                                                          77

                                                                                                                          BIBLIOGRAPHY

                                                                                                                          The companyrsquos Reports are

                                                                                                                          Quality Assurance Report

                                                                                                                          Production Report

                                                                                                                          Finance department Report

                                                                                                                          Marketing department Report

                                                                                                                          WEBSITE

                                                                                                                          wwwcerebracomputerscom

                                                                                                                          wwwwikipediacom

                                                                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                          TEXT BOOKS

                                                                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                          Edition) Pearson Education

                                                                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                          Edition) Tata McGraw-Hill

                                                                                                                          BOOKS

                                                                                                                          Company Magazines

                                                                                                                          Hand books Catalogue Journals amp Reports

                                                                                                                          78

                                                                                                                          • The future of any Company depends on its ability to-
                                                                                                                          • Responsibility and Authority
                                                                                                                          • Managing Director
                                                                                                                          • Responsibility
                                                                                                                          • Authority
                                                                                                                          • Director (Commercial)
                                                                                                                          • Responsibility
                                                                                                                          • Authority
                                                                                                                          • Manager Accounts
                                                                                                                          • Responsibility
                                                                                                                          • Authority
                                                                                                                          • Assistant Manager of Quality Assurance
                                                                                                                          • Responsibility
                                                                                                                          • Authority
                                                                                                                          • Supervisory Moulding
                                                                                                                          • Responsibility
                                                                                                                          • Authority
                                                                                                                          • Supervisor Maintenance
                                                                                                                          • Responsibility

                                                                                                                            Manager Accounts

                                                                                                                            Responsibility

                                                                                                                            1 Account all the vouchers and bills after acceptance from stores

                                                                                                                            2 Maintain books of accounts

                                                                                                                            3 Update all the accounts regularly

                                                                                                                            4 Prepare financial statement at defined intervals

                                                                                                                            5 Update the salary advance register

                                                                                                                            6 Housekeeping in respective areas

                                                                                                                            Authority

                                                                                                                            1 Enter accounts data into the computer

                                                                                                                            2 Raise debitcredit notes

                                                                                                                            3 Issue stamped receipts for the payment received

                                                                                                                            Assistant Manager Quality Control

                                                                                                                            Responsibility

                                                                                                                            1 NDT inspection

                                                                                                                            2 Inspection of castings in first second and final stage

                                                                                                                            3 Upkeep of related records

                                                                                                                            4 Housekeeping in respective department

                                                                                                                            Authority

                                                                                                                            1 Authorized to inspect and release the product for next stages

                                                                                                                            62

                                                                                                                            Assistant Manager of Quality Assurance

                                                                                                                            Responsibility

                                                                                                                            1 Incoming and in-process inspection

                                                                                                                            2 Overall responsibility of calibration of EMTE

                                                                                                                            3 Training of quality assurance personnel

                                                                                                                            Authority

                                                                                                                            1 Accept the product at inward good stage

                                                                                                                            2 Approve the liquid metal before pouring

                                                                                                                            Chemist

                                                                                                                            Responsibility

                                                                                                                            1 Charge calculation

                                                                                                                            2 Inspection of incoming materials

                                                                                                                            3 Mechanical testing

                                                                                                                            4 Housekeeping in the related areas

                                                                                                                            Authority

                                                                                                                            1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                            Manager

                                                                                                                            63

                                                                                                                            Marketing and Administration Officer

                                                                                                                            Responsibility

                                                                                                                            1 Delivery challan cum invoice preparation with its related activities

                                                                                                                            2 Central excise formalities and related activities

                                                                                                                            3 Cash handling

                                                                                                                            4 Upkeep and maintenance of the following records

                                                                                                                            Authority

                                                                                                                            1 Purchase stationery

                                                                                                                            2 Co-ordinate with central excise department on behalf of the company

                                                                                                                            Supervisory Moulding

                                                                                                                            Responsibility

                                                                                                                            1 Allocate the work for the workers based on planning

                                                                                                                            2 Arrangements for production of moulding core as per planning and documented

                                                                                                                            procedures

                                                                                                                            3 Inspection of pattern and core box before and while production

                                                                                                                            4 Ensure correct mixing of sand as per procedure

                                                                                                                            5 To maintain a clean and neat working environment

                                                                                                                            Authority

                                                                                                                            1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                            Supervisor Maintenance

                                                                                                                            Responsibility

                                                                                                                            1 General house-keeping in all area

                                                                                                                            2 Attending machine break down

                                                                                                                            3 Arrangement for lining preparation

                                                                                                                            64

                                                                                                                            Authority

                                                                                                                            1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                            consent with the directors

                                                                                                                            Supervisor Inspection

                                                                                                                            Responsibility

                                                                                                                            1 Inspection of castings in all stores

                                                                                                                            2 Final clearance of castings before dispatch

                                                                                                                            Authority

                                                                                                                            1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                            Purchase Officer

                                                                                                                            Responsibility

                                                                                                                            1 Local purchase

                                                                                                                            2 Cash purchase

                                                                                                                            3 Out station purchase follow up as and when assigned

                                                                                                                            4 Attending bank work

                                                                                                                            Authority

                                                                                                                            1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                            (commercial)

                                                                                                                            65

                                                                                                                            Cashier Steno cum Typist

                                                                                                                            Responsibility

                                                                                                                            1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                            2 To prepare letterspayment reminders at defined intervals

                                                                                                                            3 To maintain petty cash book daily

                                                                                                                            Authority

                                                                                                                            1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                            2 Procure postal stamps and revenue stamps for office use

                                                                                                                            The responsibilities and authorities of Management Representatives include the following

                                                                                                                            a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                            system with other head of the departments in the company

                                                                                                                            b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                            documented procedures detailed procedures and process maps

                                                                                                                            c) Reporting to management on the performance of the quality management including

                                                                                                                            needs for improvement through management review meetings

                                                                                                                            d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                            System

                                                                                                                            Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                            quality control systems performance measurement systems order execution systems

                                                                                                                            Inventory control systems etc

                                                                                                                            Inventory Control System

                                                                                                                            Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                            India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                            components that make up the product The various forms in which inventories exist in a

                                                                                                                            manufacturing company are raw materials work in progress and finished goods

                                                                                                                            66

                                                                                                                            A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                            While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                            no raw material and work in progress inventory

                                                                                                                            Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                            inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                            materials which bought first will be sent to the production department first The inventory

                                                                                                                            system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                            raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                            stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                            estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                            required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                            enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                            month in advance so that the production will not be affected even in case of any

                                                                                                                            uncertainties

                                                                                                                            Order Execution System

                                                                                                                            The company receives the purchase order from its customer The purchase order may be in

                                                                                                                            terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                            orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                            the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                            review of contract

                                                                                                                            The following are the various steps taken by the organization to execute a purchase order

                                                                                                                            from a customer

                                                                                                                            1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                            issued to the Managing Director for study

                                                                                                                            2 Managing Director shall study the technical and commercial requirements with

                                                                                                                            respect to the following

                                                                                                                            Technical

                                                                                                                            a Normalwitness pouring

                                                                                                                            b Third party inspection

                                                                                                                            67

                                                                                                                            c NDT requirements

                                                                                                                            d Acid Picking requirements

                                                                                                                            e Previous history of the product available in computer

                                                                                                                            Commercial

                                                                                                                            a Rate

                                                                                                                            b Delivery period

                                                                                                                            c Mode of Dispatch

                                                                                                                            d Mode of Payment

                                                                                                                            e Payment terms

                                                                                                                            f KSTCST Number of customer

                                                                                                                            g Dispatch destination address and mode of dispatch

                                                                                                                            h One copy is sent to customer

                                                                                                                            i One copy is filled to customer wise along with purchase order

                                                                                                                            3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                            regarding technical delivery and commercial conditions

                                                                                                                            4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                            in computer

                                                                                                                            5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                            accordingly

                                                                                                                            6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                            grade and rate and delivery date

                                                                                                                            7 After the same is cleared by the Managing Director

                                                                                                                            8 The concerned production department shall have an access to order acceptance from

                                                                                                                            computer

                                                                                                                            9 The production department will go for producing the products as per the requirement of the

                                                                                                                            customer

                                                                                                                            10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                            68

                                                                                                                            Shared value

                                                                                                                            Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                            and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                            and the values it will uphold in determining corporate destiny

                                                                                                                            Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                            follows

                                                                                                                            1 Mission

                                                                                                                            2 Corporate Objectives

                                                                                                                            Serve the community around through welfare schemes

                                                                                                                            In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                            activities Like providing the necessities for the local schools and giving donations to

                                                                                                                            charitable institutes

                                                                                                                            To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                            of materials with highly committed and socially responsible employees

                                                                                                                            The company in order to become a global entity with highly committed and socially

                                                                                                                            responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                            to handle any complex job To make the employees skilful the company is organizing

                                                                                                                            training programs regularly The company is taking measures to create social

                                                                                                                            awareness among its employees

                                                                                                                            Strive towards making work environment safe and environment friendly

                                                                                                                            To make the working environment safe for the employees the company has provided

                                                                                                                            safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                            is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                            sand and using it again for casting purpose

                                                                                                                            The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                            and supply products of high quality to the complete satisfaction of each and every

                                                                                                                            customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                            Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                            products There by achieving a sense of satisfaction among its customers The

                                                                                                                            employees are made to perform the work with due concern to the quality of the

                                                                                                                            69

                                                                                                                            products Through its quality products the company wants to achieve leadership in

                                                                                                                            market as reputed and reliable supplies

                                                                                                                            Endeavoring to fulfill social responsibilities

                                                                                                                            The company in order to fulfill its social responsibility has undertaken many

                                                                                                                            community development projects which include donations to charitable institutions

                                                                                                                            and providing necessities for local schools etc besides the company has a huge

                                                                                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                            on the environment

                                                                                                                            The company is committed to the following

                                                                                                                            Continual prevention of pollution reduction of waste and consumption of

                                                                                                                            resources in all its operations

                                                                                                                            Promote environmental awareness among all employees and ensure their

                                                                                                                            participation in implementing this environmental policy at their place of work

                                                                                                                            SWOT ANALYSIS

                                                                                                                            70

                                                                                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                            Strength

                                                                                                                            71

                                                                                                                            1 Easy and timely availability of raw material

                                                                                                                            2 The company is having expertise Human resource

                                                                                                                            3 The company has equipped with latest technology

                                                                                                                            4 The company has good machines for manufacturing purpose

                                                                                                                            5 The company protects employees by giving safety equipments

                                                                                                                            Weakness

                                                                                                                            1 Lack of education among the workers in the lower cadre

                                                                                                                            2 They have not given the additional facilities like cab facilities etc

                                                                                                                            3 The company does not have its own products to sell It should rely heavily on

                                                                                                                            customer orders

                                                                                                                            4 Lack of space inside the production department

                                                                                                                            5 The company more depends on the casual workforce in its production

                                                                                                                            Opportunities

                                                                                                                            72

                                                                                                                            1 The company can expand its business in Europe which is a potential market for

                                                                                                                            industrial machines

                                                                                                                            2 By maintaining its quality of products the company can enter different foreign

                                                                                                                            markets

                                                                                                                            3 Presence of auto majors in the region especially in south India

                                                                                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                            quality of goods effectively and more efficiently

                                                                                                                            Threats

                                                                                                                            1 Pollution control norms laid by the government are getting stringent

                                                                                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                            With its cheap products they can kill domestic industries

                                                                                                                            3 Labour incentive

                                                                                                                            4 Expensive transportation cost

                                                                                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                            exhausted

                                                                                                                            FINDING AND CONCLUSION

                                                                                                                            73

                                                                                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                            FINDINGS

                                                                                                                            The organization is not success in both domestic and export market to meet their

                                                                                                                            demand

                                                                                                                            The company is not providing proper training to their employees

                                                                                                                            The company is financially sound

                                                                                                                            Rising cost of raw materials

                                                                                                                            Products processing facilities are not enough

                                                                                                                            They should make more advertisements

                                                                                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                            pureness

                                                                                                                            CONCLUSION

                                                                                                                            74

                                                                                                                            The Cerebra integrated technologies limited having the good working environment The

                                                                                                                            employees are very happy to work is the Industry And this Industry is having good

                                                                                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                            strengthen their employees and also to improve the quality of life their employees

                                                                                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                            round improvement is production sales and profitability

                                                                                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                            prospects of the company continued to be positive And also the industry has delivering

                                                                                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                            LEARNING EXPERIENCE

                                                                                                                            75

                                                                                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                            However after implant training I have felt empowered with confidence to understand

                                                                                                                            different management concepts in a pragmatic manner

                                                                                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                            MBA I also came across real problems faced by organization in technology human

                                                                                                                            resources etc and the way in which the management tackled those problems

                                                                                                                            During this implant training I realized that management is a backbone of every organization

                                                                                                                            and without which every activity of organization will go haywire

                                                                                                                            I came to know the importance of Management Information System [MIS] in the

                                                                                                                            organization and how it assists the management in every aspect of its business and how it

                                                                                                                            helps the management in the process of decision-making

                                                                                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                            the organization and how we should communicate on different channels and with different

                                                                                                                            grades of peoples

                                                                                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                            finance department I came to know the importance of finance department and I came to

                                                                                                                            know the different tools they use to have a control over the liquidity position of the company

                                                                                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                            staffing directing controlling and decision-making I came to know about the rules

                                                                                                                            regulation policies and procedures of the company and to what extent employees are

                                                                                                                            following the rules and regulation laid down by the management I came to know about the

                                                                                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                            regulation of the company

                                                                                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                            support and team spirit

                                                                                                                            76

                                                                                                                            In training also helped me in knowing the importance of group effort when compared to

                                                                                                                            individual effort in organization In addition importance of human relations was known

                                                                                                                            which helps the management getting the things done through its employees

                                                                                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                            help in my career It is about the working environment about dealing with the employees

                                                                                                                            about the attitude required to sustain in an organization and so on

                                                                                                                            In total I am very much benefited with this implant training Once again I thank the

                                                                                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                            continuous guidance to make this project work successful

                                                                                                                            77

                                                                                                                            BIBLIOGRAPHY

                                                                                                                            The companyrsquos Reports are

                                                                                                                            Quality Assurance Report

                                                                                                                            Production Report

                                                                                                                            Finance department Report

                                                                                                                            Marketing department Report

                                                                                                                            WEBSITE

                                                                                                                            wwwcerebracomputerscom

                                                                                                                            wwwwikipediacom

                                                                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                            TEXT BOOKS

                                                                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                            Edition) Pearson Education

                                                                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                            Edition) Tata McGraw-Hill

                                                                                                                            BOOKS

                                                                                                                            Company Magazines

                                                                                                                            Hand books Catalogue Journals amp Reports

                                                                                                                            78

                                                                                                                            • The future of any Company depends on its ability to-
                                                                                                                            • Responsibility and Authority
                                                                                                                            • Managing Director
                                                                                                                            • Responsibility
                                                                                                                            • Authority
                                                                                                                            • Director (Commercial)
                                                                                                                            • Responsibility
                                                                                                                            • Authority
                                                                                                                            • Manager Accounts
                                                                                                                            • Responsibility
                                                                                                                            • Authority
                                                                                                                            • Assistant Manager of Quality Assurance
                                                                                                                            • Responsibility
                                                                                                                            • Authority
                                                                                                                            • Supervisory Moulding
                                                                                                                            • Responsibility
                                                                                                                            • Authority
                                                                                                                            • Supervisor Maintenance
                                                                                                                            • Responsibility

                                                                                                                              Assistant Manager of Quality Assurance

                                                                                                                              Responsibility

                                                                                                                              1 Incoming and in-process inspection

                                                                                                                              2 Overall responsibility of calibration of EMTE

                                                                                                                              3 Training of quality assurance personnel

                                                                                                                              Authority

                                                                                                                              1 Accept the product at inward good stage

                                                                                                                              2 Approve the liquid metal before pouring

                                                                                                                              Chemist

                                                                                                                              Responsibility

                                                                                                                              1 Charge calculation

                                                                                                                              2 Inspection of incoming materials

                                                                                                                              3 Mechanical testing

                                                                                                                              4 Housekeeping in the related areas

                                                                                                                              Authority

                                                                                                                              1 Authorized to approve the liquid metal before pouring in the absence of Assistant

                                                                                                                              Manager

                                                                                                                              63

                                                                                                                              Marketing and Administration Officer

                                                                                                                              Responsibility

                                                                                                                              1 Delivery challan cum invoice preparation with its related activities

                                                                                                                              2 Central excise formalities and related activities

                                                                                                                              3 Cash handling

                                                                                                                              4 Upkeep and maintenance of the following records

                                                                                                                              Authority

                                                                                                                              1 Purchase stationery

                                                                                                                              2 Co-ordinate with central excise department on behalf of the company

                                                                                                                              Supervisory Moulding

                                                                                                                              Responsibility

                                                                                                                              1 Allocate the work for the workers based on planning

                                                                                                                              2 Arrangements for production of moulding core as per planning and documented

                                                                                                                              procedures

                                                                                                                              3 Inspection of pattern and core box before and while production

                                                                                                                              4 Ensure correct mixing of sand as per procedure

                                                                                                                              5 To maintain a clean and neat working environment

                                                                                                                              Authority

                                                                                                                              1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                              Supervisor Maintenance

                                                                                                                              Responsibility

                                                                                                                              1 General house-keeping in all area

                                                                                                                              2 Attending machine break down

                                                                                                                              3 Arrangement for lining preparation

                                                                                                                              64

                                                                                                                              Authority

                                                                                                                              1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                              consent with the directors

                                                                                                                              Supervisor Inspection

                                                                                                                              Responsibility

                                                                                                                              1 Inspection of castings in all stores

                                                                                                                              2 Final clearance of castings before dispatch

                                                                                                                              Authority

                                                                                                                              1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                              Purchase Officer

                                                                                                                              Responsibility

                                                                                                                              1 Local purchase

                                                                                                                              2 Cash purchase

                                                                                                                              3 Out station purchase follow up as and when assigned

                                                                                                                              4 Attending bank work

                                                                                                                              Authority

                                                                                                                              1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                              (commercial)

                                                                                                                              65

                                                                                                                              Cashier Steno cum Typist

                                                                                                                              Responsibility

                                                                                                                              1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                              2 To prepare letterspayment reminders at defined intervals

                                                                                                                              3 To maintain petty cash book daily

                                                                                                                              Authority

                                                                                                                              1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                              2 Procure postal stamps and revenue stamps for office use

                                                                                                                              The responsibilities and authorities of Management Representatives include the following

                                                                                                                              a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                              system with other head of the departments in the company

                                                                                                                              b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                              documented procedures detailed procedures and process maps

                                                                                                                              c) Reporting to management on the performance of the quality management including

                                                                                                                              needs for improvement through management review meetings

                                                                                                                              d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                              System

                                                                                                                              Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                              quality control systems performance measurement systems order execution systems

                                                                                                                              Inventory control systems etc

                                                                                                                              Inventory Control System

                                                                                                                              Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                              India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                              components that make up the product The various forms in which inventories exist in a

                                                                                                                              manufacturing company are raw materials work in progress and finished goods

                                                                                                                              66

                                                                                                                              A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                              While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                              no raw material and work in progress inventory

                                                                                                                              Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                              inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                              materials which bought first will be sent to the production department first The inventory

                                                                                                                              system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                              raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                              stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                              estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                              required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                              enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                              month in advance so that the production will not be affected even in case of any

                                                                                                                              uncertainties

                                                                                                                              Order Execution System

                                                                                                                              The company receives the purchase order from its customer The purchase order may be in

                                                                                                                              terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                              orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                              the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                              review of contract

                                                                                                                              The following are the various steps taken by the organization to execute a purchase order

                                                                                                                              from a customer

                                                                                                                              1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                              issued to the Managing Director for study

                                                                                                                              2 Managing Director shall study the technical and commercial requirements with

                                                                                                                              respect to the following

                                                                                                                              Technical

                                                                                                                              a Normalwitness pouring

                                                                                                                              b Third party inspection

                                                                                                                              67

                                                                                                                              c NDT requirements

                                                                                                                              d Acid Picking requirements

                                                                                                                              e Previous history of the product available in computer

                                                                                                                              Commercial

                                                                                                                              a Rate

                                                                                                                              b Delivery period

                                                                                                                              c Mode of Dispatch

                                                                                                                              d Mode of Payment

                                                                                                                              e Payment terms

                                                                                                                              f KSTCST Number of customer

                                                                                                                              g Dispatch destination address and mode of dispatch

                                                                                                                              h One copy is sent to customer

                                                                                                                              i One copy is filled to customer wise along with purchase order

                                                                                                                              3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                              regarding technical delivery and commercial conditions

                                                                                                                              4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                              in computer

                                                                                                                              5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                              accordingly

                                                                                                                              6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                              grade and rate and delivery date

                                                                                                                              7 After the same is cleared by the Managing Director

                                                                                                                              8 The concerned production department shall have an access to order acceptance from

                                                                                                                              computer

                                                                                                                              9 The production department will go for producing the products as per the requirement of the

                                                                                                                              customer

                                                                                                                              10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                              68

                                                                                                                              Shared value

                                                                                                                              Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                              and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                              and the values it will uphold in determining corporate destiny

                                                                                                                              Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                              follows

                                                                                                                              1 Mission

                                                                                                                              2 Corporate Objectives

                                                                                                                              Serve the community around through welfare schemes

                                                                                                                              In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                              activities Like providing the necessities for the local schools and giving donations to

                                                                                                                              charitable institutes

                                                                                                                              To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                              of materials with highly committed and socially responsible employees

                                                                                                                              The company in order to become a global entity with highly committed and socially

                                                                                                                              responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                              to handle any complex job To make the employees skilful the company is organizing

                                                                                                                              training programs regularly The company is taking measures to create social

                                                                                                                              awareness among its employees

                                                                                                                              Strive towards making work environment safe and environment friendly

                                                                                                                              To make the working environment safe for the employees the company has provided

                                                                                                                              safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                              is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                              sand and using it again for casting purpose

                                                                                                                              The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                              and supply products of high quality to the complete satisfaction of each and every

                                                                                                                              customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                              Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                              products There by achieving a sense of satisfaction among its customers The

                                                                                                                              employees are made to perform the work with due concern to the quality of the

                                                                                                                              69

                                                                                                                              products Through its quality products the company wants to achieve leadership in

                                                                                                                              market as reputed and reliable supplies

                                                                                                                              Endeavoring to fulfill social responsibilities

                                                                                                                              The company in order to fulfill its social responsibility has undertaken many

                                                                                                                              community development projects which include donations to charitable institutions

                                                                                                                              and providing necessities for local schools etc besides the company has a huge

                                                                                                                              concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                              on the environment

                                                                                                                              The company is committed to the following

                                                                                                                              Continual prevention of pollution reduction of waste and consumption of

                                                                                                                              resources in all its operations

                                                                                                                              Promote environmental awareness among all employees and ensure their

                                                                                                                              participation in implementing this environmental policy at their place of work

                                                                                                                              SWOT ANALYSIS

                                                                                                                              70

                                                                                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                              Strength

                                                                                                                              71

                                                                                                                              1 Easy and timely availability of raw material

                                                                                                                              2 The company is having expertise Human resource

                                                                                                                              3 The company has equipped with latest technology

                                                                                                                              4 The company has good machines for manufacturing purpose

                                                                                                                              5 The company protects employees by giving safety equipments

                                                                                                                              Weakness

                                                                                                                              1 Lack of education among the workers in the lower cadre

                                                                                                                              2 They have not given the additional facilities like cab facilities etc

                                                                                                                              3 The company does not have its own products to sell It should rely heavily on

                                                                                                                              customer orders

                                                                                                                              4 Lack of space inside the production department

                                                                                                                              5 The company more depends on the casual workforce in its production

                                                                                                                              Opportunities

                                                                                                                              72

                                                                                                                              1 The company can expand its business in Europe which is a potential market for

                                                                                                                              industrial machines

                                                                                                                              2 By maintaining its quality of products the company can enter different foreign

                                                                                                                              markets

                                                                                                                              3 Presence of auto majors in the region especially in south India

                                                                                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                              quality of goods effectively and more efficiently

                                                                                                                              Threats

                                                                                                                              1 Pollution control norms laid by the government are getting stringent

                                                                                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                              With its cheap products they can kill domestic industries

                                                                                                                              3 Labour incentive

                                                                                                                              4 Expensive transportation cost

                                                                                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                              exhausted

                                                                                                                              FINDING AND CONCLUSION

                                                                                                                              73

                                                                                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                              FINDINGS

                                                                                                                              The organization is not success in both domestic and export market to meet their

                                                                                                                              demand

                                                                                                                              The company is not providing proper training to their employees

                                                                                                                              The company is financially sound

                                                                                                                              Rising cost of raw materials

                                                                                                                              Products processing facilities are not enough

                                                                                                                              They should make more advertisements

                                                                                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                              pureness

                                                                                                                              CONCLUSION

                                                                                                                              74

                                                                                                                              The Cerebra integrated technologies limited having the good working environment The

                                                                                                                              employees are very happy to work is the Industry And this Industry is having good

                                                                                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                              strengthen their employees and also to improve the quality of life their employees

                                                                                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                              round improvement is production sales and profitability

                                                                                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                              prospects of the company continued to be positive And also the industry has delivering

                                                                                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                              LEARNING EXPERIENCE

                                                                                                                              75

                                                                                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                              However after implant training I have felt empowered with confidence to understand

                                                                                                                              different management concepts in a pragmatic manner

                                                                                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                              MBA I also came across real problems faced by organization in technology human

                                                                                                                              resources etc and the way in which the management tackled those problems

                                                                                                                              During this implant training I realized that management is a backbone of every organization

                                                                                                                              and without which every activity of organization will go haywire

                                                                                                                              I came to know the importance of Management Information System [MIS] in the

                                                                                                                              organization and how it assists the management in every aspect of its business and how it

                                                                                                                              helps the management in the process of decision-making

                                                                                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                              the organization and how we should communicate on different channels and with different

                                                                                                                              grades of peoples

                                                                                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                              finance department I came to know the importance of finance department and I came to

                                                                                                                              know the different tools they use to have a control over the liquidity position of the company

                                                                                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                              staffing directing controlling and decision-making I came to know about the rules

                                                                                                                              regulation policies and procedures of the company and to what extent employees are

                                                                                                                              following the rules and regulation laid down by the management I came to know about the

                                                                                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                              regulation of the company

                                                                                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                              support and team spirit

                                                                                                                              76

                                                                                                                              In training also helped me in knowing the importance of group effort when compared to

                                                                                                                              individual effort in organization In addition importance of human relations was known

                                                                                                                              which helps the management getting the things done through its employees

                                                                                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                              help in my career It is about the working environment about dealing with the employees

                                                                                                                              about the attitude required to sustain in an organization and so on

                                                                                                                              In total I am very much benefited with this implant training Once again I thank the

                                                                                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                              continuous guidance to make this project work successful

                                                                                                                              77

                                                                                                                              BIBLIOGRAPHY

                                                                                                                              The companyrsquos Reports are

                                                                                                                              Quality Assurance Report

                                                                                                                              Production Report

                                                                                                                              Finance department Report

                                                                                                                              Marketing department Report

                                                                                                                              WEBSITE

                                                                                                                              wwwcerebracomputerscom

                                                                                                                              wwwwikipediacom

                                                                                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                              TEXT BOOKS

                                                                                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                              Edition) Pearson Education

                                                                                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                              Methods (8th Edition) Tata McGraw Hill

                                                                                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                              Edition) Tata McGraw-Hill

                                                                                                                              BOOKS

                                                                                                                              Company Magazines

                                                                                                                              Hand books Catalogue Journals amp Reports

                                                                                                                              78

                                                                                                                              • The future of any Company depends on its ability to-
                                                                                                                              • Responsibility and Authority
                                                                                                                              • Managing Director
                                                                                                                              • Responsibility
                                                                                                                              • Authority
                                                                                                                              • Director (Commercial)
                                                                                                                              • Responsibility
                                                                                                                              • Authority
                                                                                                                              • Manager Accounts
                                                                                                                              • Responsibility
                                                                                                                              • Authority
                                                                                                                              • Assistant Manager of Quality Assurance
                                                                                                                              • Responsibility
                                                                                                                              • Authority
                                                                                                                              • Supervisory Moulding
                                                                                                                              • Responsibility
                                                                                                                              • Authority
                                                                                                                              • Supervisor Maintenance
                                                                                                                              • Responsibility

                                                                                                                                Marketing and Administration Officer

                                                                                                                                Responsibility

                                                                                                                                1 Delivery challan cum invoice preparation with its related activities

                                                                                                                                2 Central excise formalities and related activities

                                                                                                                                3 Cash handling

                                                                                                                                4 Upkeep and maintenance of the following records

                                                                                                                                Authority

                                                                                                                                1 Purchase stationery

                                                                                                                                2 Co-ordinate with central excise department on behalf of the company

                                                                                                                                Supervisory Moulding

                                                                                                                                Responsibility

                                                                                                                                1 Allocate the work for the workers based on planning

                                                                                                                                2 Arrangements for production of moulding core as per planning and documented

                                                                                                                                procedures

                                                                                                                                3 Inspection of pattern and core box before and while production

                                                                                                                                4 Ensure correct mixing of sand as per procedure

                                                                                                                                5 To maintain a clean and neat working environment

                                                                                                                                Authority

                                                                                                                                1 Authorize to reject mouldscores in consent with assistant manager company

                                                                                                                                Supervisor Maintenance

                                                                                                                                Responsibility

                                                                                                                                1 General house-keeping in all area

                                                                                                                                2 Attending machine break down

                                                                                                                                3 Arrangement for lining preparation

                                                                                                                                64

                                                                                                                                Authority

                                                                                                                                1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                                consent with the directors

                                                                                                                                Supervisor Inspection

                                                                                                                                Responsibility

                                                                                                                                1 Inspection of castings in all stores

                                                                                                                                2 Final clearance of castings before dispatch

                                                                                                                                Authority

                                                                                                                                1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                                Purchase Officer

                                                                                                                                Responsibility

                                                                                                                                1 Local purchase

                                                                                                                                2 Cash purchase

                                                                                                                                3 Out station purchase follow up as and when assigned

                                                                                                                                4 Attending bank work

                                                                                                                                Authority

                                                                                                                                1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                                (commercial)

                                                                                                                                65

                                                                                                                                Cashier Steno cum Typist

                                                                                                                                Responsibility

                                                                                                                                1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                                2 To prepare letterspayment reminders at defined intervals

                                                                                                                                3 To maintain petty cash book daily

                                                                                                                                Authority

                                                                                                                                1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                                2 Procure postal stamps and revenue stamps for office use

                                                                                                                                The responsibilities and authorities of Management Representatives include the following

                                                                                                                                a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                                system with other head of the departments in the company

                                                                                                                                b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                                documented procedures detailed procedures and process maps

                                                                                                                                c) Reporting to management on the performance of the quality management including

                                                                                                                                needs for improvement through management review meetings

                                                                                                                                d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                                System

                                                                                                                                Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                                quality control systems performance measurement systems order execution systems

                                                                                                                                Inventory control systems etc

                                                                                                                                Inventory Control System

                                                                                                                                Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                                India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                                components that make up the product The various forms in which inventories exist in a

                                                                                                                                manufacturing company are raw materials work in progress and finished goods

                                                                                                                                66

                                                                                                                                A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                                While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                                no raw material and work in progress inventory

                                                                                                                                Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                                inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                                materials which bought first will be sent to the production department first The inventory

                                                                                                                                system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                                raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                                stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                                estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                                required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                                enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                                month in advance so that the production will not be affected even in case of any

                                                                                                                                uncertainties

                                                                                                                                Order Execution System

                                                                                                                                The company receives the purchase order from its customer The purchase order may be in

                                                                                                                                terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                                orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                                the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                                review of contract

                                                                                                                                The following are the various steps taken by the organization to execute a purchase order

                                                                                                                                from a customer

                                                                                                                                1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                                issued to the Managing Director for study

                                                                                                                                2 Managing Director shall study the technical and commercial requirements with

                                                                                                                                respect to the following

                                                                                                                                Technical

                                                                                                                                a Normalwitness pouring

                                                                                                                                b Third party inspection

                                                                                                                                67

                                                                                                                                c NDT requirements

                                                                                                                                d Acid Picking requirements

                                                                                                                                e Previous history of the product available in computer

                                                                                                                                Commercial

                                                                                                                                a Rate

                                                                                                                                b Delivery period

                                                                                                                                c Mode of Dispatch

                                                                                                                                d Mode of Payment

                                                                                                                                e Payment terms

                                                                                                                                f KSTCST Number of customer

                                                                                                                                g Dispatch destination address and mode of dispatch

                                                                                                                                h One copy is sent to customer

                                                                                                                                i One copy is filled to customer wise along with purchase order

                                                                                                                                3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                                regarding technical delivery and commercial conditions

                                                                                                                                4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                                in computer

                                                                                                                                5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                                accordingly

                                                                                                                                6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                                grade and rate and delivery date

                                                                                                                                7 After the same is cleared by the Managing Director

                                                                                                                                8 The concerned production department shall have an access to order acceptance from

                                                                                                                                computer

                                                                                                                                9 The production department will go for producing the products as per the requirement of the

                                                                                                                                customer

                                                                                                                                10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                                68

                                                                                                                                Shared value

                                                                                                                                Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                and the values it will uphold in determining corporate destiny

                                                                                                                                Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                follows

                                                                                                                                1 Mission

                                                                                                                                2 Corporate Objectives

                                                                                                                                Serve the community around through welfare schemes

                                                                                                                                In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                charitable institutes

                                                                                                                                To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                of materials with highly committed and socially responsible employees

                                                                                                                                The company in order to become a global entity with highly committed and socially

                                                                                                                                responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                training programs regularly The company is taking measures to create social

                                                                                                                                awareness among its employees

                                                                                                                                Strive towards making work environment safe and environment friendly

                                                                                                                                To make the working environment safe for the employees the company has provided

                                                                                                                                safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                sand and using it again for casting purpose

                                                                                                                                The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                products There by achieving a sense of satisfaction among its customers The

                                                                                                                                employees are made to perform the work with due concern to the quality of the

                                                                                                                                69

                                                                                                                                products Through its quality products the company wants to achieve leadership in

                                                                                                                                market as reputed and reliable supplies

                                                                                                                                Endeavoring to fulfill social responsibilities

                                                                                                                                The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                community development projects which include donations to charitable institutions

                                                                                                                                and providing necessities for local schools etc besides the company has a huge

                                                                                                                                concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                on the environment

                                                                                                                                The company is committed to the following

                                                                                                                                Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                resources in all its operations

                                                                                                                                Promote environmental awareness among all employees and ensure their

                                                                                                                                participation in implementing this environmental policy at their place of work

                                                                                                                                SWOT ANALYSIS

                                                                                                                                70

                                                                                                                                A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                Strength

                                                                                                                                71

                                                                                                                                1 Easy and timely availability of raw material

                                                                                                                                2 The company is having expertise Human resource

                                                                                                                                3 The company has equipped with latest technology

                                                                                                                                4 The company has good machines for manufacturing purpose

                                                                                                                                5 The company protects employees by giving safety equipments

                                                                                                                                Weakness

                                                                                                                                1 Lack of education among the workers in the lower cadre

                                                                                                                                2 They have not given the additional facilities like cab facilities etc

                                                                                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                customer orders

                                                                                                                                4 Lack of space inside the production department

                                                                                                                                5 The company more depends on the casual workforce in its production

                                                                                                                                Opportunities

                                                                                                                                72

                                                                                                                                1 The company can expand its business in Europe which is a potential market for

                                                                                                                                industrial machines

                                                                                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                markets

                                                                                                                                3 Presence of auto majors in the region especially in south India

                                                                                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                quality of goods effectively and more efficiently

                                                                                                                                Threats

                                                                                                                                1 Pollution control norms laid by the government are getting stringent

                                                                                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                With its cheap products they can kill domestic industries

                                                                                                                                3 Labour incentive

                                                                                                                                4 Expensive transportation cost

                                                                                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                exhausted

                                                                                                                                FINDING AND CONCLUSION

                                                                                                                                73

                                                                                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                FINDINGS

                                                                                                                                The organization is not success in both domestic and export market to meet their

                                                                                                                                demand

                                                                                                                                The company is not providing proper training to their employees

                                                                                                                                The company is financially sound

                                                                                                                                Rising cost of raw materials

                                                                                                                                Products processing facilities are not enough

                                                                                                                                They should make more advertisements

                                                                                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                pureness

                                                                                                                                CONCLUSION

                                                                                                                                74

                                                                                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                strengthen their employees and also to improve the quality of life their employees

                                                                                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                round improvement is production sales and profitability

                                                                                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                LEARNING EXPERIENCE

                                                                                                                                75

                                                                                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                However after implant training I have felt empowered with confidence to understand

                                                                                                                                different management concepts in a pragmatic manner

                                                                                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                MBA I also came across real problems faced by organization in technology human

                                                                                                                                resources etc and the way in which the management tackled those problems

                                                                                                                                During this implant training I realized that management is a backbone of every organization

                                                                                                                                and without which every activity of organization will go haywire

                                                                                                                                I came to know the importance of Management Information System [MIS] in the

                                                                                                                                organization and how it assists the management in every aspect of its business and how it

                                                                                                                                helps the management in the process of decision-making

                                                                                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                the organization and how we should communicate on different channels and with different

                                                                                                                                grades of peoples

                                                                                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                finance department I came to know the importance of finance department and I came to

                                                                                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                regulation policies and procedures of the company and to what extent employees are

                                                                                                                                following the rules and regulation laid down by the management I came to know about the

                                                                                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                regulation of the company

                                                                                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                support and team spirit

                                                                                                                                76

                                                                                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                individual effort in organization In addition importance of human relations was known

                                                                                                                                which helps the management getting the things done through its employees

                                                                                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                help in my career It is about the working environment about dealing with the employees

                                                                                                                                about the attitude required to sustain in an organization and so on

                                                                                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                continuous guidance to make this project work successful

                                                                                                                                77

                                                                                                                                BIBLIOGRAPHY

                                                                                                                                The companyrsquos Reports are

                                                                                                                                Quality Assurance Report

                                                                                                                                Production Report

                                                                                                                                Finance department Report

                                                                                                                                Marketing department Report

                                                                                                                                WEBSITE

                                                                                                                                wwwcerebracomputerscom

                                                                                                                                wwwwikipediacom

                                                                                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                TEXT BOOKS

                                                                                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                Edition) Pearson Education

                                                                                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                Methods (8th Edition) Tata McGraw Hill

                                                                                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                Edition) Tata McGraw-Hill

                                                                                                                                BOOKS

                                                                                                                                Company Magazines

                                                                                                                                Hand books Catalogue Journals amp Reports

                                                                                                                                78

                                                                                                                                • The future of any Company depends on its ability to-
                                                                                                                                • Responsibility and Authority
                                                                                                                                • Managing Director
                                                                                                                                • Responsibility
                                                                                                                                • Authority
                                                                                                                                • Director (Commercial)
                                                                                                                                • Responsibility
                                                                                                                                • Authority
                                                                                                                                • Manager Accounts
                                                                                                                                • Responsibility
                                                                                                                                • Authority
                                                                                                                                • Assistant Manager of Quality Assurance
                                                                                                                                • Responsibility
                                                                                                                                • Authority
                                                                                                                                • Supervisory Moulding
                                                                                                                                • Responsibility
                                                                                                                                • Authority
                                                                                                                                • Supervisor Maintenance
                                                                                                                                • Responsibility

                                                                                                                                  Authority

                                                                                                                                  1 Authorized to arrange for spares in the absence of Manager Maintenance and in

                                                                                                                                  consent with the directors

                                                                                                                                  Supervisor Inspection

                                                                                                                                  Responsibility

                                                                                                                                  1 Inspection of castings in all stores

                                                                                                                                  2 Final clearance of castings before dispatch

                                                                                                                                  Authority

                                                                                                                                  1 Authority to clear material for dispatch in consent with Assistant Manager

                                                                                                                                  Purchase Officer

                                                                                                                                  Responsibility

                                                                                                                                  1 Local purchase

                                                                                                                                  2 Cash purchase

                                                                                                                                  3 Out station purchase follow up as and when assigned

                                                                                                                                  4 Attending bank work

                                                                                                                                  Authority

                                                                                                                                  1 Authorized to procure material from approved supplier in consent with Director

                                                                                                                                  (commercial)

                                                                                                                                  65

                                                                                                                                  Cashier Steno cum Typist

                                                                                                                                  Responsibility

                                                                                                                                  1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                                  2 To prepare letterspayment reminders at defined intervals

                                                                                                                                  3 To maintain petty cash book daily

                                                                                                                                  Authority

                                                                                                                                  1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                                  2 Procure postal stamps and revenue stamps for office use

                                                                                                                                  The responsibilities and authorities of Management Representatives include the following

                                                                                                                                  a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                                  system with other head of the departments in the company

                                                                                                                                  b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                                  documented procedures detailed procedures and process maps

                                                                                                                                  c) Reporting to management on the performance of the quality management including

                                                                                                                                  needs for improvement through management review meetings

                                                                                                                                  d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                                  System

                                                                                                                                  Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                                  quality control systems performance measurement systems order execution systems

                                                                                                                                  Inventory control systems etc

                                                                                                                                  Inventory Control System

                                                                                                                                  Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                                  India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                                  components that make up the product The various forms in which inventories exist in a

                                                                                                                                  manufacturing company are raw materials work in progress and finished goods

                                                                                                                                  66

                                                                                                                                  A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                                  While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                                  no raw material and work in progress inventory

                                                                                                                                  Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                                  inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                                  materials which bought first will be sent to the production department first The inventory

                                                                                                                                  system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                                  raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                                  stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                                  estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                                  required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                                  enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                                  month in advance so that the production will not be affected even in case of any

                                                                                                                                  uncertainties

                                                                                                                                  Order Execution System

                                                                                                                                  The company receives the purchase order from its customer The purchase order may be in

                                                                                                                                  terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                                  orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                                  the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                                  review of contract

                                                                                                                                  The following are the various steps taken by the organization to execute a purchase order

                                                                                                                                  from a customer

                                                                                                                                  1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                                  issued to the Managing Director for study

                                                                                                                                  2 Managing Director shall study the technical and commercial requirements with

                                                                                                                                  respect to the following

                                                                                                                                  Technical

                                                                                                                                  a Normalwitness pouring

                                                                                                                                  b Third party inspection

                                                                                                                                  67

                                                                                                                                  c NDT requirements

                                                                                                                                  d Acid Picking requirements

                                                                                                                                  e Previous history of the product available in computer

                                                                                                                                  Commercial

                                                                                                                                  a Rate

                                                                                                                                  b Delivery period

                                                                                                                                  c Mode of Dispatch

                                                                                                                                  d Mode of Payment

                                                                                                                                  e Payment terms

                                                                                                                                  f KSTCST Number of customer

                                                                                                                                  g Dispatch destination address and mode of dispatch

                                                                                                                                  h One copy is sent to customer

                                                                                                                                  i One copy is filled to customer wise along with purchase order

                                                                                                                                  3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                                  regarding technical delivery and commercial conditions

                                                                                                                                  4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                                  in computer

                                                                                                                                  5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                                  accordingly

                                                                                                                                  6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                                  grade and rate and delivery date

                                                                                                                                  7 After the same is cleared by the Managing Director

                                                                                                                                  8 The concerned production department shall have an access to order acceptance from

                                                                                                                                  computer

                                                                                                                                  9 The production department will go for producing the products as per the requirement of the

                                                                                                                                  customer

                                                                                                                                  10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                                  68

                                                                                                                                  Shared value

                                                                                                                                  Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                  and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                  and the values it will uphold in determining corporate destiny

                                                                                                                                  Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                  follows

                                                                                                                                  1 Mission

                                                                                                                                  2 Corporate Objectives

                                                                                                                                  Serve the community around through welfare schemes

                                                                                                                                  In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                  activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                  charitable institutes

                                                                                                                                  To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                  of materials with highly committed and socially responsible employees

                                                                                                                                  The company in order to become a global entity with highly committed and socially

                                                                                                                                  responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                  to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                  training programs regularly The company is taking measures to create social

                                                                                                                                  awareness among its employees

                                                                                                                                  Strive towards making work environment safe and environment friendly

                                                                                                                                  To make the working environment safe for the employees the company has provided

                                                                                                                                  safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                  is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                  sand and using it again for casting purpose

                                                                                                                                  The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                  and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                  customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                  Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                  products There by achieving a sense of satisfaction among its customers The

                                                                                                                                  employees are made to perform the work with due concern to the quality of the

                                                                                                                                  69

                                                                                                                                  products Through its quality products the company wants to achieve leadership in

                                                                                                                                  market as reputed and reliable supplies

                                                                                                                                  Endeavoring to fulfill social responsibilities

                                                                                                                                  The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                  community development projects which include donations to charitable institutions

                                                                                                                                  and providing necessities for local schools etc besides the company has a huge

                                                                                                                                  concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                  on the environment

                                                                                                                                  The company is committed to the following

                                                                                                                                  Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                  resources in all its operations

                                                                                                                                  Promote environmental awareness among all employees and ensure their

                                                                                                                                  participation in implementing this environmental policy at their place of work

                                                                                                                                  SWOT ANALYSIS

                                                                                                                                  70

                                                                                                                                  A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                  process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                  weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                  (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                  Strength

                                                                                                                                  71

                                                                                                                                  1 Easy and timely availability of raw material

                                                                                                                                  2 The company is having expertise Human resource

                                                                                                                                  3 The company has equipped with latest technology

                                                                                                                                  4 The company has good machines for manufacturing purpose

                                                                                                                                  5 The company protects employees by giving safety equipments

                                                                                                                                  Weakness

                                                                                                                                  1 Lack of education among the workers in the lower cadre

                                                                                                                                  2 They have not given the additional facilities like cab facilities etc

                                                                                                                                  3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                  customer orders

                                                                                                                                  4 Lack of space inside the production department

                                                                                                                                  5 The company more depends on the casual workforce in its production

                                                                                                                                  Opportunities

                                                                                                                                  72

                                                                                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                                                                                  industrial machines

                                                                                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                  markets

                                                                                                                                  3 Presence of auto majors in the region especially in south India

                                                                                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                  quality of goods effectively and more efficiently

                                                                                                                                  Threats

                                                                                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                  With its cheap products they can kill domestic industries

                                                                                                                                  3 Labour incentive

                                                                                                                                  4 Expensive transportation cost

                                                                                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                  exhausted

                                                                                                                                  FINDING AND CONCLUSION

                                                                                                                                  73

                                                                                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                  FINDINGS

                                                                                                                                  The organization is not success in both domestic and export market to meet their

                                                                                                                                  demand

                                                                                                                                  The company is not providing proper training to their employees

                                                                                                                                  The company is financially sound

                                                                                                                                  Rising cost of raw materials

                                                                                                                                  Products processing facilities are not enough

                                                                                                                                  They should make more advertisements

                                                                                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                  pureness

                                                                                                                                  CONCLUSION

                                                                                                                                  74

                                                                                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                  round improvement is production sales and profitability

                                                                                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                  LEARNING EXPERIENCE

                                                                                                                                  75

                                                                                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                  However after implant training I have felt empowered with confidence to understand

                                                                                                                                  different management concepts in a pragmatic manner

                                                                                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                  MBA I also came across real problems faced by organization in technology human

                                                                                                                                  resources etc and the way in which the management tackled those problems

                                                                                                                                  During this implant training I realized that management is a backbone of every organization

                                                                                                                                  and without which every activity of organization will go haywire

                                                                                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                                                                                  helps the management in the process of decision-making

                                                                                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                  the organization and how we should communicate on different channels and with different

                                                                                                                                  grades of peoples

                                                                                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                  finance department I came to know the importance of finance department and I came to

                                                                                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                  regulation of the company

                                                                                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                  support and team spirit

                                                                                                                                  76

                                                                                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                  individual effort in organization In addition importance of human relations was known

                                                                                                                                  which helps the management getting the things done through its employees

                                                                                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                  help in my career It is about the working environment about dealing with the employees

                                                                                                                                  about the attitude required to sustain in an organization and so on

                                                                                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                  continuous guidance to make this project work successful

                                                                                                                                  77

                                                                                                                                  BIBLIOGRAPHY

                                                                                                                                  The companyrsquos Reports are

                                                                                                                                  Quality Assurance Report

                                                                                                                                  Production Report

                                                                                                                                  Finance department Report

                                                                                                                                  Marketing department Report

                                                                                                                                  WEBSITE

                                                                                                                                  wwwcerebracomputerscom

                                                                                                                                  wwwwikipediacom

                                                                                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                  TEXT BOOKS

                                                                                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                  Edition) Pearson Education

                                                                                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                  Edition) Tata McGraw-Hill

                                                                                                                                  BOOKS

                                                                                                                                  Company Magazines

                                                                                                                                  Hand books Catalogue Journals amp Reports

                                                                                                                                  78

                                                                                                                                  • The future of any Company depends on its ability to-
                                                                                                                                  • Responsibility and Authority
                                                                                                                                  • Managing Director
                                                                                                                                  • Responsibility
                                                                                                                                  • Authority
                                                                                                                                  • Director (Commercial)
                                                                                                                                  • Responsibility
                                                                                                                                  • Authority
                                                                                                                                  • Manager Accounts
                                                                                                                                  • Responsibility
                                                                                                                                  • Authority
                                                                                                                                  • Assistant Manager of Quality Assurance
                                                                                                                                  • Responsibility
                                                                                                                                  • Authority
                                                                                                                                  • Supervisory Moulding
                                                                                                                                  • Responsibility
                                                                                                                                  • Authority
                                                                                                                                  • Supervisor Maintenance
                                                                                                                                  • Responsibility

                                                                                                                                    Cashier Steno cum Typist

                                                                                                                                    Responsibility

                                                                                                                                    1 To prepare covering letters for the entire invoice towards dispatch of castings

                                                                                                                                    2 To prepare letterspayment reminders at defined intervals

                                                                                                                                    3 To maintain petty cash book daily

                                                                                                                                    Authority

                                                                                                                                    1 Make payment of Rs20000 against approval by the Director (commercial)

                                                                                                                                    2 Procure postal stamps and revenue stamps for office use

                                                                                                                                    The responsibilities and authorities of Management Representatives include the following

                                                                                                                                    a) Coordinating for the implementation and maintenance of the quality management

                                                                                                                                    system with other head of the departments in the company

                                                                                                                                    b) Coordinating and obtaining approval and updating the quality assurance manual

                                                                                                                                    documented procedures detailed procedures and process maps

                                                                                                                                    c) Reporting to management on the performance of the quality management including

                                                                                                                                    needs for improvement through management review meetings

                                                                                                                                    d) Ensuring awareness of customer requirements throughout the organization

                                                                                                                                    System

                                                                                                                                    Cerebra integrated technologies limited uses complete systemized processes in all fields like

                                                                                                                                    quality control systems performance measurement systems order execution systems

                                                                                                                                    Inventory control systems etc

                                                                                                                                    Inventory Control System

                                                                                                                                    Inventories constitute the most significant part of current assets of a majority of companies in

                                                                                                                                    India Inventories are stock of the product a company is manufacturing for sale and

                                                                                                                                    components that make up the product The various forms in which inventories exist in a

                                                                                                                                    manufacturing company are raw materials work in progress and finished goods

                                                                                                                                    66

                                                                                                                                    A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                                    While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                                    no raw material and work in progress inventory

                                                                                                                                    Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                                    inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                                    materials which bought first will be sent to the production department first The inventory

                                                                                                                                    system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                                    raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                                    stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                                    estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                                    required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                                    enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                                    month in advance so that the production will not be affected even in case of any

                                                                                                                                    uncertainties

                                                                                                                                    Order Execution System

                                                                                                                                    The company receives the purchase order from its customer The purchase order may be in

                                                                                                                                    terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                                    orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                                    the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                                    review of contract

                                                                                                                                    The following are the various steps taken by the organization to execute a purchase order

                                                                                                                                    from a customer

                                                                                                                                    1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                                    issued to the Managing Director for study

                                                                                                                                    2 Managing Director shall study the technical and commercial requirements with

                                                                                                                                    respect to the following

                                                                                                                                    Technical

                                                                                                                                    a Normalwitness pouring

                                                                                                                                    b Third party inspection

                                                                                                                                    67

                                                                                                                                    c NDT requirements

                                                                                                                                    d Acid Picking requirements

                                                                                                                                    e Previous history of the product available in computer

                                                                                                                                    Commercial

                                                                                                                                    a Rate

                                                                                                                                    b Delivery period

                                                                                                                                    c Mode of Dispatch

                                                                                                                                    d Mode of Payment

                                                                                                                                    e Payment terms

                                                                                                                                    f KSTCST Number of customer

                                                                                                                                    g Dispatch destination address and mode of dispatch

                                                                                                                                    h One copy is sent to customer

                                                                                                                                    i One copy is filled to customer wise along with purchase order

                                                                                                                                    3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                                    regarding technical delivery and commercial conditions

                                                                                                                                    4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                                    in computer

                                                                                                                                    5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                                    accordingly

                                                                                                                                    6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                                    grade and rate and delivery date

                                                                                                                                    7 After the same is cleared by the Managing Director

                                                                                                                                    8 The concerned production department shall have an access to order acceptance from

                                                                                                                                    computer

                                                                                                                                    9 The production department will go for producing the products as per the requirement of the

                                                                                                                                    customer

                                                                                                                                    10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                                    68

                                                                                                                                    Shared value

                                                                                                                                    Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                    and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                    and the values it will uphold in determining corporate destiny

                                                                                                                                    Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                    follows

                                                                                                                                    1 Mission

                                                                                                                                    2 Corporate Objectives

                                                                                                                                    Serve the community around through welfare schemes

                                                                                                                                    In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                    activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                    charitable institutes

                                                                                                                                    To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                    of materials with highly committed and socially responsible employees

                                                                                                                                    The company in order to become a global entity with highly committed and socially

                                                                                                                                    responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                    to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                    training programs regularly The company is taking measures to create social

                                                                                                                                    awareness among its employees

                                                                                                                                    Strive towards making work environment safe and environment friendly

                                                                                                                                    To make the working environment safe for the employees the company has provided

                                                                                                                                    safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                    is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                    sand and using it again for casting purpose

                                                                                                                                    The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                    and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                    customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                    Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                    products There by achieving a sense of satisfaction among its customers The

                                                                                                                                    employees are made to perform the work with due concern to the quality of the

                                                                                                                                    69

                                                                                                                                    products Through its quality products the company wants to achieve leadership in

                                                                                                                                    market as reputed and reliable supplies

                                                                                                                                    Endeavoring to fulfill social responsibilities

                                                                                                                                    The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                    community development projects which include donations to charitable institutions

                                                                                                                                    and providing necessities for local schools etc besides the company has a huge

                                                                                                                                    concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                    on the environment

                                                                                                                                    The company is committed to the following

                                                                                                                                    Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                    resources in all its operations

                                                                                                                                    Promote environmental awareness among all employees and ensure their

                                                                                                                                    participation in implementing this environmental policy at their place of work

                                                                                                                                    SWOT ANALYSIS

                                                                                                                                    70

                                                                                                                                    A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                    process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                    weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                    (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                    Strength

                                                                                                                                    71

                                                                                                                                    1 Easy and timely availability of raw material

                                                                                                                                    2 The company is having expertise Human resource

                                                                                                                                    3 The company has equipped with latest technology

                                                                                                                                    4 The company has good machines for manufacturing purpose

                                                                                                                                    5 The company protects employees by giving safety equipments

                                                                                                                                    Weakness

                                                                                                                                    1 Lack of education among the workers in the lower cadre

                                                                                                                                    2 They have not given the additional facilities like cab facilities etc

                                                                                                                                    3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                    customer orders

                                                                                                                                    4 Lack of space inside the production department

                                                                                                                                    5 The company more depends on the casual workforce in its production

                                                                                                                                    Opportunities

                                                                                                                                    72

                                                                                                                                    1 The company can expand its business in Europe which is a potential market for

                                                                                                                                    industrial machines

                                                                                                                                    2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                    markets

                                                                                                                                    3 Presence of auto majors in the region especially in south India

                                                                                                                                    4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                    quality of goods effectively and more efficiently

                                                                                                                                    Threats

                                                                                                                                    1 Pollution control norms laid by the government are getting stringent

                                                                                                                                    2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                    With its cheap products they can kill domestic industries

                                                                                                                                    3 Labour incentive

                                                                                                                                    4 Expensive transportation cost

                                                                                                                                    5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                    exhausted

                                                                                                                                    FINDING AND CONCLUSION

                                                                                                                                    73

                                                                                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                    FINDINGS

                                                                                                                                    The organization is not success in both domestic and export market to meet their

                                                                                                                                    demand

                                                                                                                                    The company is not providing proper training to their employees

                                                                                                                                    The company is financially sound

                                                                                                                                    Rising cost of raw materials

                                                                                                                                    Products processing facilities are not enough

                                                                                                                                    They should make more advertisements

                                                                                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                    pureness

                                                                                                                                    CONCLUSION

                                                                                                                                    74

                                                                                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                    round improvement is production sales and profitability

                                                                                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                    LEARNING EXPERIENCE

                                                                                                                                    75

                                                                                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                    However after implant training I have felt empowered with confidence to understand

                                                                                                                                    different management concepts in a pragmatic manner

                                                                                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                    MBA I also came across real problems faced by organization in technology human

                                                                                                                                    resources etc and the way in which the management tackled those problems

                                                                                                                                    During this implant training I realized that management is a backbone of every organization

                                                                                                                                    and without which every activity of organization will go haywire

                                                                                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                                                                                    helps the management in the process of decision-making

                                                                                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                    the organization and how we should communicate on different channels and with different

                                                                                                                                    grades of peoples

                                                                                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                    finance department I came to know the importance of finance department and I came to

                                                                                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                    regulation of the company

                                                                                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                    support and team spirit

                                                                                                                                    76

                                                                                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                    individual effort in organization In addition importance of human relations was known

                                                                                                                                    which helps the management getting the things done through its employees

                                                                                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                    help in my career It is about the working environment about dealing with the employees

                                                                                                                                    about the attitude required to sustain in an organization and so on

                                                                                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                    continuous guidance to make this project work successful

                                                                                                                                    77

                                                                                                                                    BIBLIOGRAPHY

                                                                                                                                    The companyrsquos Reports are

                                                                                                                                    Quality Assurance Report

                                                                                                                                    Production Report

                                                                                                                                    Finance department Report

                                                                                                                                    Marketing department Report

                                                                                                                                    WEBSITE

                                                                                                                                    wwwcerebracomputerscom

                                                                                                                                    wwwwikipediacom

                                                                                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                    TEXT BOOKS

                                                                                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                    Edition) Pearson Education

                                                                                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                    Edition) Tata McGraw-Hill

                                                                                                                                    BOOKS

                                                                                                                                    Company Magazines

                                                                                                                                    Hand books Catalogue Journals amp Reports

                                                                                                                                    78

                                                                                                                                    • The future of any Company depends on its ability to-
                                                                                                                                    • Responsibility and Authority
                                                                                                                                    • Managing Director
                                                                                                                                    • Responsibility
                                                                                                                                    • Authority
                                                                                                                                    • Director (Commercial)
                                                                                                                                    • Responsibility
                                                                                                                                    • Authority
                                                                                                                                    • Manager Accounts
                                                                                                                                    • Responsibility
                                                                                                                                    • Authority
                                                                                                                                    • Assistant Manager of Quality Assurance
                                                                                                                                    • Responsibility
                                                                                                                                    • Authority
                                                                                                                                    • Supervisory Moulding
                                                                                                                                    • Responsibility
                                                                                                                                    • Authority
                                                                                                                                    • Supervisor Maintenance
                                                                                                                                    • Responsibility

                                                                                                                                      A manufacturing firm will have substantially high level of all three kinds of inventories

                                                                                                                                      While retail or wholesale firm will have a very high level of finished goods inventories and

                                                                                                                                      no raw material and work in progress inventory

                                                                                                                                      Cerebra integrated technologies limited has implemented only ldquofirst-in first-outrdquo method of

                                                                                                                                      inventory control technique which is popularly known as FIFO method In this method raw

                                                                                                                                      materials which bought first will be sent to the production department first The inventory

                                                                                                                                      system of Cerebra integrated technologies limited is very effective to have a control over the

                                                                                                                                      raw materials Inventory control systemrsquos main objective is to avoid over stocking or under

                                                                                                                                      stocking It maintains the level of raw materials at equilibrium This system works by

                                                                                                                                      estimating the production level for the next one-month and then it estimates the raw materials

                                                                                                                                      required to meet the production for the next one month If the stock of raw materials is not

                                                                                                                                      enough to meet the production level then it places an order for the raw materials that too one

                                                                                                                                      month in advance so that the production will not be affected even in case of any

                                                                                                                                      uncertainties

                                                                                                                                      Order Execution System

                                                                                                                                      The company receives the purchase order from its customer The purchase order may be in

                                                                                                                                      terms of written format or a verbal order The overall responsibility for review of purchase

                                                                                                                                      orders lies with the Managing Director As and when required Managing Director shall take

                                                                                                                                      the assistance of Assistant Manager Quality control and Assistant Manager Company for

                                                                                                                                      review of contract

                                                                                                                                      The following are the various steps taken by the organization to execute a purchase order

                                                                                                                                      from a customer

                                                                                                                                      1 All purchase orders receipt and then issued stamped with date of receipt and then

                                                                                                                                      issued to the Managing Director for study

                                                                                                                                      2 Managing Director shall study the technical and commercial requirements with

                                                                                                                                      respect to the following

                                                                                                                                      Technical

                                                                                                                                      a Normalwitness pouring

                                                                                                                                      b Third party inspection

                                                                                                                                      67

                                                                                                                                      c NDT requirements

                                                                                                                                      d Acid Picking requirements

                                                                                                                                      e Previous history of the product available in computer

                                                                                                                                      Commercial

                                                                                                                                      a Rate

                                                                                                                                      b Delivery period

                                                                                                                                      c Mode of Dispatch

                                                                                                                                      d Mode of Payment

                                                                                                                                      e Payment terms

                                                                                                                                      f KSTCST Number of customer

                                                                                                                                      g Dispatch destination address and mode of dispatch

                                                                                                                                      h One copy is sent to customer

                                                                                                                                      i One copy is filled to customer wise along with purchase order

                                                                                                                                      3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                                      regarding technical delivery and commercial conditions

                                                                                                                                      4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                                      in computer

                                                                                                                                      5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                                      accordingly

                                                                                                                                      6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                                      grade and rate and delivery date

                                                                                                                                      7 After the same is cleared by the Managing Director

                                                                                                                                      8 The concerned production department shall have an access to order acceptance from

                                                                                                                                      computer

                                                                                                                                      9 The production department will go for producing the products as per the requirement of the

                                                                                                                                      customer

                                                                                                                                      10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                                      68

                                                                                                                                      Shared value

                                                                                                                                      Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                      and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                      and the values it will uphold in determining corporate destiny

                                                                                                                                      Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                      follows

                                                                                                                                      1 Mission

                                                                                                                                      2 Corporate Objectives

                                                                                                                                      Serve the community around through welfare schemes

                                                                                                                                      In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                      activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                      charitable institutes

                                                                                                                                      To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                      of materials with highly committed and socially responsible employees

                                                                                                                                      The company in order to become a global entity with highly committed and socially

                                                                                                                                      responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                      to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                      training programs regularly The company is taking measures to create social

                                                                                                                                      awareness among its employees

                                                                                                                                      Strive towards making work environment safe and environment friendly

                                                                                                                                      To make the working environment safe for the employees the company has provided

                                                                                                                                      safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                      is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                      sand and using it again for casting purpose

                                                                                                                                      The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                      and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                      customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                      Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                      products There by achieving a sense of satisfaction among its customers The

                                                                                                                                      employees are made to perform the work with due concern to the quality of the

                                                                                                                                      69

                                                                                                                                      products Through its quality products the company wants to achieve leadership in

                                                                                                                                      market as reputed and reliable supplies

                                                                                                                                      Endeavoring to fulfill social responsibilities

                                                                                                                                      The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                      community development projects which include donations to charitable institutions

                                                                                                                                      and providing necessities for local schools etc besides the company has a huge

                                                                                                                                      concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                      on the environment

                                                                                                                                      The company is committed to the following

                                                                                                                                      Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                      resources in all its operations

                                                                                                                                      Promote environmental awareness among all employees and ensure their

                                                                                                                                      participation in implementing this environmental policy at their place of work

                                                                                                                                      SWOT ANALYSIS

                                                                                                                                      70

                                                                                                                                      A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                      process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                      weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                      (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                      Strength

                                                                                                                                      71

                                                                                                                                      1 Easy and timely availability of raw material

                                                                                                                                      2 The company is having expertise Human resource

                                                                                                                                      3 The company has equipped with latest technology

                                                                                                                                      4 The company has good machines for manufacturing purpose

                                                                                                                                      5 The company protects employees by giving safety equipments

                                                                                                                                      Weakness

                                                                                                                                      1 Lack of education among the workers in the lower cadre

                                                                                                                                      2 They have not given the additional facilities like cab facilities etc

                                                                                                                                      3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                      customer orders

                                                                                                                                      4 Lack of space inside the production department

                                                                                                                                      5 The company more depends on the casual workforce in its production

                                                                                                                                      Opportunities

                                                                                                                                      72

                                                                                                                                      1 The company can expand its business in Europe which is a potential market for

                                                                                                                                      industrial machines

                                                                                                                                      2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                      markets

                                                                                                                                      3 Presence of auto majors in the region especially in south India

                                                                                                                                      4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                      quality of goods effectively and more efficiently

                                                                                                                                      Threats

                                                                                                                                      1 Pollution control norms laid by the government are getting stringent

                                                                                                                                      2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                      With its cheap products they can kill domestic industries

                                                                                                                                      3 Labour incentive

                                                                                                                                      4 Expensive transportation cost

                                                                                                                                      5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                      exhausted

                                                                                                                                      FINDING AND CONCLUSION

                                                                                                                                      73

                                                                                                                                      Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                      FINDINGS

                                                                                                                                      The organization is not success in both domestic and export market to meet their

                                                                                                                                      demand

                                                                                                                                      The company is not providing proper training to their employees

                                                                                                                                      The company is financially sound

                                                                                                                                      Rising cost of raw materials

                                                                                                                                      Products processing facilities are not enough

                                                                                                                                      They should make more advertisements

                                                                                                                                      The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                      pureness

                                                                                                                                      CONCLUSION

                                                                                                                                      74

                                                                                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                      round improvement is production sales and profitability

                                                                                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                      LEARNING EXPERIENCE

                                                                                                                                      75

                                                                                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                      However after implant training I have felt empowered with confidence to understand

                                                                                                                                      different management concepts in a pragmatic manner

                                                                                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                      MBA I also came across real problems faced by organization in technology human

                                                                                                                                      resources etc and the way in which the management tackled those problems

                                                                                                                                      During this implant training I realized that management is a backbone of every organization

                                                                                                                                      and without which every activity of organization will go haywire

                                                                                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                                                                                      helps the management in the process of decision-making

                                                                                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                      the organization and how we should communicate on different channels and with different

                                                                                                                                      grades of peoples

                                                                                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                      finance department I came to know the importance of finance department and I came to

                                                                                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                      regulation of the company

                                                                                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                      support and team spirit

                                                                                                                                      76

                                                                                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                      individual effort in organization In addition importance of human relations was known

                                                                                                                                      which helps the management getting the things done through its employees

                                                                                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                      help in my career It is about the working environment about dealing with the employees

                                                                                                                                      about the attitude required to sustain in an organization and so on

                                                                                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                      continuous guidance to make this project work successful

                                                                                                                                      77

                                                                                                                                      BIBLIOGRAPHY

                                                                                                                                      The companyrsquos Reports are

                                                                                                                                      Quality Assurance Report

                                                                                                                                      Production Report

                                                                                                                                      Finance department Report

                                                                                                                                      Marketing department Report

                                                                                                                                      WEBSITE

                                                                                                                                      wwwcerebracomputerscom

                                                                                                                                      wwwwikipediacom

                                                                                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                      TEXT BOOKS

                                                                                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                      Edition) Pearson Education

                                                                                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                      Edition) Tata McGraw-Hill

                                                                                                                                      BOOKS

                                                                                                                                      Company Magazines

                                                                                                                                      Hand books Catalogue Journals amp Reports

                                                                                                                                      78

                                                                                                                                      • The future of any Company depends on its ability to-
                                                                                                                                      • Responsibility and Authority
                                                                                                                                      • Managing Director
                                                                                                                                      • Responsibility
                                                                                                                                      • Authority
                                                                                                                                      • Director (Commercial)
                                                                                                                                      • Responsibility
                                                                                                                                      • Authority
                                                                                                                                      • Manager Accounts
                                                                                                                                      • Responsibility
                                                                                                                                      • Authority
                                                                                                                                      • Assistant Manager of Quality Assurance
                                                                                                                                      • Responsibility
                                                                                                                                      • Authority
                                                                                                                                      • Supervisory Moulding
                                                                                                                                      • Responsibility
                                                                                                                                      • Authority
                                                                                                                                      • Supervisor Maintenance
                                                                                                                                      • Responsibility

                                                                                                                                        c NDT requirements

                                                                                                                                        d Acid Picking requirements

                                                                                                                                        e Previous history of the product available in computer

                                                                                                                                        Commercial

                                                                                                                                        a Rate

                                                                                                                                        b Delivery period

                                                                                                                                        c Mode of Dispatch

                                                                                                                                        d Mode of Payment

                                                                                                                                        e Payment terms

                                                                                                                                        f KSTCST Number of customer

                                                                                                                                        g Dispatch destination address and mode of dispatch

                                                                                                                                        h One copy is sent to customer

                                                                                                                                        i One copy is filled to customer wise along with purchase order

                                                                                                                                        3 Managing Director shall interact with the customer and get the necessary clarifications

                                                                                                                                        regarding technical delivery and commercial conditions

                                                                                                                                        4 If everything is found correct Managing Director shall issue the purchase order for entering

                                                                                                                                        in computer

                                                                                                                                        5 The same shall be entered in computer and the purchase order shall be stamped

                                                                                                                                        accordingly

                                                                                                                                        6 An order acknowledgement shall necessarily have the following details other than items

                                                                                                                                        grade and rate and delivery date

                                                                                                                                        7 After the same is cleared by the Managing Director

                                                                                                                                        8 The concerned production department shall have an access to order acceptance from

                                                                                                                                        computer

                                                                                                                                        9 The production department will go for producing the products as per the requirement of the

                                                                                                                                        customer

                                                                                                                                        10 The dispatch section will send the products to the customer as per their requirement

                                                                                                                                        68

                                                                                                                                        Shared value

                                                                                                                                        Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                        and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                        and the values it will uphold in determining corporate destiny

                                                                                                                                        Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                        follows

                                                                                                                                        1 Mission

                                                                                                                                        2 Corporate Objectives

                                                                                                                                        Serve the community around through welfare schemes

                                                                                                                                        In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                        activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                        charitable institutes

                                                                                                                                        To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                        of materials with highly committed and socially responsible employees

                                                                                                                                        The company in order to become a global entity with highly committed and socially

                                                                                                                                        responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                        to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                        training programs regularly The company is taking measures to create social

                                                                                                                                        awareness among its employees

                                                                                                                                        Strive towards making work environment safe and environment friendly

                                                                                                                                        To make the working environment safe for the employees the company has provided

                                                                                                                                        safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                        is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                        sand and using it again for casting purpose

                                                                                                                                        The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                        and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                        customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                        Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                        products There by achieving a sense of satisfaction among its customers The

                                                                                                                                        employees are made to perform the work with due concern to the quality of the

                                                                                                                                        69

                                                                                                                                        products Through its quality products the company wants to achieve leadership in

                                                                                                                                        market as reputed and reliable supplies

                                                                                                                                        Endeavoring to fulfill social responsibilities

                                                                                                                                        The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                        community development projects which include donations to charitable institutions

                                                                                                                                        and providing necessities for local schools etc besides the company has a huge

                                                                                                                                        concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                        on the environment

                                                                                                                                        The company is committed to the following

                                                                                                                                        Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                        resources in all its operations

                                                                                                                                        Promote environmental awareness among all employees and ensure their

                                                                                                                                        participation in implementing this environmental policy at their place of work

                                                                                                                                        SWOT ANALYSIS

                                                                                                                                        70

                                                                                                                                        A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                        process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                        weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                        (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                        Strength

                                                                                                                                        71

                                                                                                                                        1 Easy and timely availability of raw material

                                                                                                                                        2 The company is having expertise Human resource

                                                                                                                                        3 The company has equipped with latest technology

                                                                                                                                        4 The company has good machines for manufacturing purpose

                                                                                                                                        5 The company protects employees by giving safety equipments

                                                                                                                                        Weakness

                                                                                                                                        1 Lack of education among the workers in the lower cadre

                                                                                                                                        2 They have not given the additional facilities like cab facilities etc

                                                                                                                                        3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                        customer orders

                                                                                                                                        4 Lack of space inside the production department

                                                                                                                                        5 The company more depends on the casual workforce in its production

                                                                                                                                        Opportunities

                                                                                                                                        72

                                                                                                                                        1 The company can expand its business in Europe which is a potential market for

                                                                                                                                        industrial machines

                                                                                                                                        2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                        markets

                                                                                                                                        3 Presence of auto majors in the region especially in south India

                                                                                                                                        4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                        quality of goods effectively and more efficiently

                                                                                                                                        Threats

                                                                                                                                        1 Pollution control norms laid by the government are getting stringent

                                                                                                                                        2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                        With its cheap products they can kill domestic industries

                                                                                                                                        3 Labour incentive

                                                                                                                                        4 Expensive transportation cost

                                                                                                                                        5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                        exhausted

                                                                                                                                        FINDING AND CONCLUSION

                                                                                                                                        73

                                                                                                                                        Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                        FINDINGS

                                                                                                                                        The organization is not success in both domestic and export market to meet their

                                                                                                                                        demand

                                                                                                                                        The company is not providing proper training to their employees

                                                                                                                                        The company is financially sound

                                                                                                                                        Rising cost of raw materials

                                                                                                                                        Products processing facilities are not enough

                                                                                                                                        They should make more advertisements

                                                                                                                                        The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                        pureness

                                                                                                                                        CONCLUSION

                                                                                                                                        74

                                                                                                                                        The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                        employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                        Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                        strengthen their employees and also to improve the quality of life their employees

                                                                                                                                        Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                        round improvement is production sales and profitability

                                                                                                                                        Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                        give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                        prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                        superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                        LEARNING EXPERIENCE

                                                                                                                                        75

                                                                                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                        However after implant training I have felt empowered with confidence to understand

                                                                                                                                        different management concepts in a pragmatic manner

                                                                                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                        MBA I also came across real problems faced by organization in technology human

                                                                                                                                        resources etc and the way in which the management tackled those problems

                                                                                                                                        During this implant training I realized that management is a backbone of every organization

                                                                                                                                        and without which every activity of organization will go haywire

                                                                                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                                                                                        helps the management in the process of decision-making

                                                                                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                        the organization and how we should communicate on different channels and with different

                                                                                                                                        grades of peoples

                                                                                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                        finance department I came to know the importance of finance department and I came to

                                                                                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                        regulation of the company

                                                                                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                        support and team spirit

                                                                                                                                        76

                                                                                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                        individual effort in organization In addition importance of human relations was known

                                                                                                                                        which helps the management getting the things done through its employees

                                                                                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                        help in my career It is about the working environment about dealing with the employees

                                                                                                                                        about the attitude required to sustain in an organization and so on

                                                                                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                        continuous guidance to make this project work successful

                                                                                                                                        77

                                                                                                                                        BIBLIOGRAPHY

                                                                                                                                        The companyrsquos Reports are

                                                                                                                                        Quality Assurance Report

                                                                                                                                        Production Report

                                                                                                                                        Finance department Report

                                                                                                                                        Marketing department Report

                                                                                                                                        WEBSITE

                                                                                                                                        wwwcerebracomputerscom

                                                                                                                                        wwwwikipediacom

                                                                                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                        TEXT BOOKS

                                                                                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                        Edition) Pearson Education

                                                                                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                        Edition) Tata McGraw-Hill

                                                                                                                                        BOOKS

                                                                                                                                        Company Magazines

                                                                                                                                        Hand books Catalogue Journals amp Reports

                                                                                                                                        78

                                                                                                                                        • The future of any Company depends on its ability to-
                                                                                                                                        • Responsibility and Authority
                                                                                                                                        • Managing Director
                                                                                                                                        • Responsibility
                                                                                                                                        • Authority
                                                                                                                                        • Director (Commercial)
                                                                                                                                        • Responsibility
                                                                                                                                        • Authority
                                                                                                                                        • Manager Accounts
                                                                                                                                        • Responsibility
                                                                                                                                        • Authority
                                                                                                                                        • Assistant Manager of Quality Assurance
                                                                                                                                        • Responsibility
                                                                                                                                        • Authority
                                                                                                                                        • Supervisory Moulding
                                                                                                                                        • Responsibility
                                                                                                                                        • Authority
                                                                                                                                        • Supervisor Maintenance
                                                                                                                                        • Responsibility

                                                                                                                                          Shared value

                                                                                                                                          Shared values include the core values which are the essential guiding principles doctrines

                                                                                                                                          and core purpose which encompass the companyrsquos business goals how it strives to achieve

                                                                                                                                          and the values it will uphold in determining corporate destiny

                                                                                                                                          Cerebra integrated technologies limited Shared values have two variables They are as

                                                                                                                                          follows

                                                                                                                                          1 Mission

                                                                                                                                          2 Corporate Objectives

                                                                                                                                          Serve the community around through welfare schemes

                                                                                                                                          In order to fulfill this shared value the Company is involving itself in many charity

                                                                                                                                          activities Like providing the necessities for the local schools and giving donations to

                                                                                                                                          charitable institutes

                                                                                                                                          To become a Global entity for the supply of finished Cast components in wide range

                                                                                                                                          of materials with highly committed and socially responsible employees

                                                                                                                                          The company in order to become a global entity with highly committed and socially

                                                                                                                                          responsible employees is putting all its efforts to make its employees skilled enough

                                                                                                                                          to handle any complex job To make the employees skilful the company is organizing

                                                                                                                                          training programs regularly The company is taking measures to create social

                                                                                                                                          awareness among its employees

                                                                                                                                          Strive towards making work environment safe and environment friendly

                                                                                                                                          To make the working environment safe for the employees the company has provided

                                                                                                                                          safety gears like safety goggles safety shoes safety clothing etc for its employees It

                                                                                                                                          is also taking measures to minimize the harm to the environment by recycling the

                                                                                                                                          sand and using it again for casting purpose

                                                                                                                                          The quality policy of Cerebra integrated technologies limited is to ensure manufacture

                                                                                                                                          and supply products of high quality to the complete satisfaction of each and every

                                                                                                                                          customer and thus achieve leadership in market as reputed and reliable supplies

                                                                                                                                          Cerebra integrated technologies limited is giving due importance to the quality of its

                                                                                                                                          products There by achieving a sense of satisfaction among its customers The

                                                                                                                                          employees are made to perform the work with due concern to the quality of the

                                                                                                                                          69

                                                                                                                                          products Through its quality products the company wants to achieve leadership in

                                                                                                                                          market as reputed and reliable supplies

                                                                                                                                          Endeavoring to fulfill social responsibilities

                                                                                                                                          The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                          community development projects which include donations to charitable institutions

                                                                                                                                          and providing necessities for local schools etc besides the company has a huge

                                                                                                                                          concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                          on the environment

                                                                                                                                          The company is committed to the following

                                                                                                                                          Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                          resources in all its operations

                                                                                                                                          Promote environmental awareness among all employees and ensure their

                                                                                                                                          participation in implementing this environmental policy at their place of work

                                                                                                                                          SWOT ANALYSIS

                                                                                                                                          70

                                                                                                                                          A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                          process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                          weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                          (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                          Strength

                                                                                                                                          71

                                                                                                                                          1 Easy and timely availability of raw material

                                                                                                                                          2 The company is having expertise Human resource

                                                                                                                                          3 The company has equipped with latest technology

                                                                                                                                          4 The company has good machines for manufacturing purpose

                                                                                                                                          5 The company protects employees by giving safety equipments

                                                                                                                                          Weakness

                                                                                                                                          1 Lack of education among the workers in the lower cadre

                                                                                                                                          2 They have not given the additional facilities like cab facilities etc

                                                                                                                                          3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                          customer orders

                                                                                                                                          4 Lack of space inside the production department

                                                                                                                                          5 The company more depends on the casual workforce in its production

                                                                                                                                          Opportunities

                                                                                                                                          72

                                                                                                                                          1 The company can expand its business in Europe which is a potential market for

                                                                                                                                          industrial machines

                                                                                                                                          2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                          markets

                                                                                                                                          3 Presence of auto majors in the region especially in south India

                                                                                                                                          4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                          quality of goods effectively and more efficiently

                                                                                                                                          Threats

                                                                                                                                          1 Pollution control norms laid by the government are getting stringent

                                                                                                                                          2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                          With its cheap products they can kill domestic industries

                                                                                                                                          3 Labour incentive

                                                                                                                                          4 Expensive transportation cost

                                                                                                                                          5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                          exhausted

                                                                                                                                          FINDING AND CONCLUSION

                                                                                                                                          73

                                                                                                                                          Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                          FINDINGS

                                                                                                                                          The organization is not success in both domestic and export market to meet their

                                                                                                                                          demand

                                                                                                                                          The company is not providing proper training to their employees

                                                                                                                                          The company is financially sound

                                                                                                                                          Rising cost of raw materials

                                                                                                                                          Products processing facilities are not enough

                                                                                                                                          They should make more advertisements

                                                                                                                                          The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                          pureness

                                                                                                                                          CONCLUSION

                                                                                                                                          74

                                                                                                                                          The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                          employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                          Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                          strengthen their employees and also to improve the quality of life their employees

                                                                                                                                          Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                          round improvement is production sales and profitability

                                                                                                                                          Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                          give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                          prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                          superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                          LEARNING EXPERIENCE

                                                                                                                                          75

                                                                                                                                          The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                          what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                          theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                          However after implant training I have felt empowered with confidence to understand

                                                                                                                                          different management concepts in a pragmatic manner

                                                                                                                                          The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                          MBA I also came across real problems faced by organization in technology human

                                                                                                                                          resources etc and the way in which the management tackled those problems

                                                                                                                                          During this implant training I realized that management is a backbone of every organization

                                                                                                                                          and without which every activity of organization will go haywire

                                                                                                                                          I came to know the importance of Management Information System [MIS] in the

                                                                                                                                          organization and how it assists the management in every aspect of its business and how it

                                                                                                                                          helps the management in the process of decision-making

                                                                                                                                          I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                          the organization and how we should communicate on different channels and with different

                                                                                                                                          grades of peoples

                                                                                                                                          As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                          finance department I came to know the importance of finance department and I came to

                                                                                                                                          know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                          I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                          staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                          regulation policies and procedures of the company and to what extent employees are

                                                                                                                                          following the rules and regulation laid down by the management I came to know about the

                                                                                                                                          punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                          regulation of the company

                                                                                                                                          Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                          counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                          support and team spirit

                                                                                                                                          76

                                                                                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                          individual effort in organization In addition importance of human relations was known

                                                                                                                                          which helps the management getting the things done through its employees

                                                                                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                          help in my career It is about the working environment about dealing with the employees

                                                                                                                                          about the attitude required to sustain in an organization and so on

                                                                                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                          continuous guidance to make this project work successful

                                                                                                                                          77

                                                                                                                                          BIBLIOGRAPHY

                                                                                                                                          The companyrsquos Reports are

                                                                                                                                          Quality Assurance Report

                                                                                                                                          Production Report

                                                                                                                                          Finance department Report

                                                                                                                                          Marketing department Report

                                                                                                                                          WEBSITE

                                                                                                                                          wwwcerebracomputerscom

                                                                                                                                          wwwwikipediacom

                                                                                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                          TEXT BOOKS

                                                                                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                          Edition) Pearson Education

                                                                                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                          Edition) Tata McGraw-Hill

                                                                                                                                          BOOKS

                                                                                                                                          Company Magazines

                                                                                                                                          Hand books Catalogue Journals amp Reports

                                                                                                                                          78

                                                                                                                                          • The future of any Company depends on its ability to-
                                                                                                                                          • Responsibility and Authority
                                                                                                                                          • Managing Director
                                                                                                                                          • Responsibility
                                                                                                                                          • Authority
                                                                                                                                          • Director (Commercial)
                                                                                                                                          • Responsibility
                                                                                                                                          • Authority
                                                                                                                                          • Manager Accounts
                                                                                                                                          • Responsibility
                                                                                                                                          • Authority
                                                                                                                                          • Assistant Manager of Quality Assurance
                                                                                                                                          • Responsibility
                                                                                                                                          • Authority
                                                                                                                                          • Supervisory Moulding
                                                                                                                                          • Responsibility
                                                                                                                                          • Authority
                                                                                                                                          • Supervisor Maintenance
                                                                                                                                          • Responsibility

                                                                                                                                            products Through its quality products the company wants to achieve leadership in

                                                                                                                                            market as reputed and reliable supplies

                                                                                                                                            Endeavoring to fulfill social responsibilities

                                                                                                                                            The company in order to fulfill its social responsibility has undertaken many

                                                                                                                                            community development projects which include donations to charitable institutions

                                                                                                                                            and providing necessities for local schools etc besides the company has a huge

                                                                                                                                            concern for environment Therefore it has made a policy to minimize harmful effects

                                                                                                                                            on the environment

                                                                                                                                            The company is committed to the following

                                                                                                                                            Continual prevention of pollution reduction of waste and consumption of

                                                                                                                                            resources in all its operations

                                                                                                                                            Promote environmental awareness among all employees and ensure their

                                                                                                                                            participation in implementing this environmental policy at their place of work

                                                                                                                                            SWOT ANALYSIS

                                                                                                                                            70

                                                                                                                                            A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                            process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                            weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                            (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                            Strength

                                                                                                                                            71

                                                                                                                                            1 Easy and timely availability of raw material

                                                                                                                                            2 The company is having expertise Human resource

                                                                                                                                            3 The company has equipped with latest technology

                                                                                                                                            4 The company has good machines for manufacturing purpose

                                                                                                                                            5 The company protects employees by giving safety equipments

                                                                                                                                            Weakness

                                                                                                                                            1 Lack of education among the workers in the lower cadre

                                                                                                                                            2 They have not given the additional facilities like cab facilities etc

                                                                                                                                            3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                            customer orders

                                                                                                                                            4 Lack of space inside the production department

                                                                                                                                            5 The company more depends on the casual workforce in its production

                                                                                                                                            Opportunities

                                                                                                                                            72

                                                                                                                                            1 The company can expand its business in Europe which is a potential market for

                                                                                                                                            industrial machines

                                                                                                                                            2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                            markets

                                                                                                                                            3 Presence of auto majors in the region especially in south India

                                                                                                                                            4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                            quality of goods effectively and more efficiently

                                                                                                                                            Threats

                                                                                                                                            1 Pollution control norms laid by the government are getting stringent

                                                                                                                                            2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                            With its cheap products they can kill domestic industries

                                                                                                                                            3 Labour incentive

                                                                                                                                            4 Expensive transportation cost

                                                                                                                                            5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                            exhausted

                                                                                                                                            FINDING AND CONCLUSION

                                                                                                                                            73

                                                                                                                                            Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                            FINDINGS

                                                                                                                                            The organization is not success in both domestic and export market to meet their

                                                                                                                                            demand

                                                                                                                                            The company is not providing proper training to their employees

                                                                                                                                            The company is financially sound

                                                                                                                                            Rising cost of raw materials

                                                                                                                                            Products processing facilities are not enough

                                                                                                                                            They should make more advertisements

                                                                                                                                            The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                            pureness

                                                                                                                                            CONCLUSION

                                                                                                                                            74

                                                                                                                                            The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                            employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                            Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                            strengthen their employees and also to improve the quality of life their employees

                                                                                                                                            Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                            round improvement is production sales and profitability

                                                                                                                                            Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                            give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                            prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                            superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                            LEARNING EXPERIENCE

                                                                                                                                            75

                                                                                                                                            The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                            what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                            theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                            However after implant training I have felt empowered with confidence to understand

                                                                                                                                            different management concepts in a pragmatic manner

                                                                                                                                            The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                            MBA I also came across real problems faced by organization in technology human

                                                                                                                                            resources etc and the way in which the management tackled those problems

                                                                                                                                            During this implant training I realized that management is a backbone of every organization

                                                                                                                                            and without which every activity of organization will go haywire

                                                                                                                                            I came to know the importance of Management Information System [MIS] in the

                                                                                                                                            organization and how it assists the management in every aspect of its business and how it

                                                                                                                                            helps the management in the process of decision-making

                                                                                                                                            I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                            the organization and how we should communicate on different channels and with different

                                                                                                                                            grades of peoples

                                                                                                                                            As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                            finance department I came to know the importance of finance department and I came to

                                                                                                                                            know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                            I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                            staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                            regulation policies and procedures of the company and to what extent employees are

                                                                                                                                            following the rules and regulation laid down by the management I came to know about the

                                                                                                                                            punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                            regulation of the company

                                                                                                                                            Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                            counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                            support and team spirit

                                                                                                                                            76

                                                                                                                                            In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                            individual effort in organization In addition importance of human relations was known

                                                                                                                                            which helps the management getting the things done through its employees

                                                                                                                                            Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                            help in my career It is about the working environment about dealing with the employees

                                                                                                                                            about the attitude required to sustain in an organization and so on

                                                                                                                                            In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                            authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                            out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                            of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                            continuous guidance to make this project work successful

                                                                                                                                            77

                                                                                                                                            BIBLIOGRAPHY

                                                                                                                                            The companyrsquos Reports are

                                                                                                                                            Quality Assurance Report

                                                                                                                                            Production Report

                                                                                                                                            Finance department Report

                                                                                                                                            Marketing department Report

                                                                                                                                            WEBSITE

                                                                                                                                            wwwcerebracomputerscom

                                                                                                                                            wwwwikipediacom

                                                                                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                            TEXT BOOKS

                                                                                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                            Edition) Pearson Education

                                                                                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                            Edition) Tata McGraw-Hill

                                                                                                                                            BOOKS

                                                                                                                                            Company Magazines

                                                                                                                                            Hand books Catalogue Journals amp Reports

                                                                                                                                            78

                                                                                                                                            • The future of any Company depends on its ability to-
                                                                                                                                            • Responsibility and Authority
                                                                                                                                            • Managing Director
                                                                                                                                            • Responsibility
                                                                                                                                            • Authority
                                                                                                                                            • Director (Commercial)
                                                                                                                                            • Responsibility
                                                                                                                                            • Authority
                                                                                                                                            • Manager Accounts
                                                                                                                                            • Responsibility
                                                                                                                                            • Authority
                                                                                                                                            • Assistant Manager of Quality Assurance
                                                                                                                                            • Responsibility
                                                                                                                                            • Authority
                                                                                                                                            • Supervisory Moulding
                                                                                                                                            • Responsibility
                                                                                                                                            • Authority
                                                                                                                                            • Supervisor Maintenance
                                                                                                                                            • Responsibility

                                                                                                                                              A scan of the internal and external environment is an important part of the strategic planning

                                                                                                                                              process Environmental factors internal to the firm usually can be classified as strengths (S)

                                                                                                                                              weakness (W) and those external to the firms can be classified as opportunities (O) threats

                                                                                                                                              (T) Such an analysis of the strategic environment is referred as SWOT analysis

                                                                                                                                              Strength

                                                                                                                                              71

                                                                                                                                              1 Easy and timely availability of raw material

                                                                                                                                              2 The company is having expertise Human resource

                                                                                                                                              3 The company has equipped with latest technology

                                                                                                                                              4 The company has good machines for manufacturing purpose

                                                                                                                                              5 The company protects employees by giving safety equipments

                                                                                                                                              Weakness

                                                                                                                                              1 Lack of education among the workers in the lower cadre

                                                                                                                                              2 They have not given the additional facilities like cab facilities etc

                                                                                                                                              3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                              customer orders

                                                                                                                                              4 Lack of space inside the production department

                                                                                                                                              5 The company more depends on the casual workforce in its production

                                                                                                                                              Opportunities

                                                                                                                                              72

                                                                                                                                              1 The company can expand its business in Europe which is a potential market for

                                                                                                                                              industrial machines

                                                                                                                                              2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                              markets

                                                                                                                                              3 Presence of auto majors in the region especially in south India

                                                                                                                                              4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                              quality of goods effectively and more efficiently

                                                                                                                                              Threats

                                                                                                                                              1 Pollution control norms laid by the government are getting stringent

                                                                                                                                              2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                              With its cheap products they can kill domestic industries

                                                                                                                                              3 Labour incentive

                                                                                                                                              4 Expensive transportation cost

                                                                                                                                              5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                              exhausted

                                                                                                                                              FINDING AND CONCLUSION

                                                                                                                                              73

                                                                                                                                              Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                              FINDINGS

                                                                                                                                              The organization is not success in both domestic and export market to meet their

                                                                                                                                              demand

                                                                                                                                              The company is not providing proper training to their employees

                                                                                                                                              The company is financially sound

                                                                                                                                              Rising cost of raw materials

                                                                                                                                              Products processing facilities are not enough

                                                                                                                                              They should make more advertisements

                                                                                                                                              The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                              pureness

                                                                                                                                              CONCLUSION

                                                                                                                                              74

                                                                                                                                              The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                              employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                              Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                              strengthen their employees and also to improve the quality of life their employees

                                                                                                                                              Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                              round improvement is production sales and profitability

                                                                                                                                              Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                              give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                              prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                              superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                              LEARNING EXPERIENCE

                                                                                                                                              75

                                                                                                                                              The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                              what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                              theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                              However after implant training I have felt empowered with confidence to understand

                                                                                                                                              different management concepts in a pragmatic manner

                                                                                                                                              The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                              MBA I also came across real problems faced by organization in technology human

                                                                                                                                              resources etc and the way in which the management tackled those problems

                                                                                                                                              During this implant training I realized that management is a backbone of every organization

                                                                                                                                              and without which every activity of organization will go haywire

                                                                                                                                              I came to know the importance of Management Information System [MIS] in the

                                                                                                                                              organization and how it assists the management in every aspect of its business and how it

                                                                                                                                              helps the management in the process of decision-making

                                                                                                                                              I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                              the organization and how we should communicate on different channels and with different

                                                                                                                                              grades of peoples

                                                                                                                                              As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                              finance department I came to know the importance of finance department and I came to

                                                                                                                                              know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                              I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                              staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                              regulation policies and procedures of the company and to what extent employees are

                                                                                                                                              following the rules and regulation laid down by the management I came to know about the

                                                                                                                                              punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                              regulation of the company

                                                                                                                                              Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                              counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                              support and team spirit

                                                                                                                                              76

                                                                                                                                              In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                              individual effort in organization In addition importance of human relations was known

                                                                                                                                              which helps the management getting the things done through its employees

                                                                                                                                              Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                              help in my career It is about the working environment about dealing with the employees

                                                                                                                                              about the attitude required to sustain in an organization and so on

                                                                                                                                              In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                              authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                              out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                              of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                              continuous guidance to make this project work successful

                                                                                                                                              77

                                                                                                                                              BIBLIOGRAPHY

                                                                                                                                              The companyrsquos Reports are

                                                                                                                                              Quality Assurance Report

                                                                                                                                              Production Report

                                                                                                                                              Finance department Report

                                                                                                                                              Marketing department Report

                                                                                                                                              WEBSITE

                                                                                                                                              wwwcerebracomputerscom

                                                                                                                                              wwwwikipediacom

                                                                                                                                              Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                              TEXT BOOKS

                                                                                                                                              Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                              Edition) Pearson Education

                                                                                                                                              Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                              Methods (8th Edition) Tata McGraw Hill

                                                                                                                                              AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                              Edition) Tata McGraw-Hill

                                                                                                                                              BOOKS

                                                                                                                                              Company Magazines

                                                                                                                                              Hand books Catalogue Journals amp Reports

                                                                                                                                              78

                                                                                                                                              • The future of any Company depends on its ability to-
                                                                                                                                              • Responsibility and Authority
                                                                                                                                              • Managing Director
                                                                                                                                              • Responsibility
                                                                                                                                              • Authority
                                                                                                                                              • Director (Commercial)
                                                                                                                                              • Responsibility
                                                                                                                                              • Authority
                                                                                                                                              • Manager Accounts
                                                                                                                                              • Responsibility
                                                                                                                                              • Authority
                                                                                                                                              • Assistant Manager of Quality Assurance
                                                                                                                                              • Responsibility
                                                                                                                                              • Authority
                                                                                                                                              • Supervisory Moulding
                                                                                                                                              • Responsibility
                                                                                                                                              • Authority
                                                                                                                                              • Supervisor Maintenance
                                                                                                                                              • Responsibility

                                                                                                                                                1 Easy and timely availability of raw material

                                                                                                                                                2 The company is having expertise Human resource

                                                                                                                                                3 The company has equipped with latest technology

                                                                                                                                                4 The company has good machines for manufacturing purpose

                                                                                                                                                5 The company protects employees by giving safety equipments

                                                                                                                                                Weakness

                                                                                                                                                1 Lack of education among the workers in the lower cadre

                                                                                                                                                2 They have not given the additional facilities like cab facilities etc

                                                                                                                                                3 The company does not have its own products to sell It should rely heavily on

                                                                                                                                                customer orders

                                                                                                                                                4 Lack of space inside the production department

                                                                                                                                                5 The company more depends on the casual workforce in its production

                                                                                                                                                Opportunities

                                                                                                                                                72

                                                                                                                                                1 The company can expand its business in Europe which is a potential market for

                                                                                                                                                industrial machines

                                                                                                                                                2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                                markets

                                                                                                                                                3 Presence of auto majors in the region especially in south India

                                                                                                                                                4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                                quality of goods effectively and more efficiently

                                                                                                                                                Threats

                                                                                                                                                1 Pollution control norms laid by the government are getting stringent

                                                                                                                                                2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                                With its cheap products they can kill domestic industries

                                                                                                                                                3 Labour incentive

                                                                                                                                                4 Expensive transportation cost

                                                                                                                                                5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                                exhausted

                                                                                                                                                FINDING AND CONCLUSION

                                                                                                                                                73

                                                                                                                                                Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                                FINDINGS

                                                                                                                                                The organization is not success in both domestic and export market to meet their

                                                                                                                                                demand

                                                                                                                                                The company is not providing proper training to their employees

                                                                                                                                                The company is financially sound

                                                                                                                                                Rising cost of raw materials

                                                                                                                                                Products processing facilities are not enough

                                                                                                                                                They should make more advertisements

                                                                                                                                                The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                                pureness

                                                                                                                                                CONCLUSION

                                                                                                                                                74

                                                                                                                                                The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                                employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                                Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                                strengthen their employees and also to improve the quality of life their employees

                                                                                                                                                Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                                round improvement is production sales and profitability

                                                                                                                                                Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                                give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                                prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                                superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                                LEARNING EXPERIENCE

                                                                                                                                                75

                                                                                                                                                The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                                what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                                theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                                However after implant training I have felt empowered with confidence to understand

                                                                                                                                                different management concepts in a pragmatic manner

                                                                                                                                                The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                                MBA I also came across real problems faced by organization in technology human

                                                                                                                                                resources etc and the way in which the management tackled those problems

                                                                                                                                                During this implant training I realized that management is a backbone of every organization

                                                                                                                                                and without which every activity of organization will go haywire

                                                                                                                                                I came to know the importance of Management Information System [MIS] in the

                                                                                                                                                organization and how it assists the management in every aspect of its business and how it

                                                                                                                                                helps the management in the process of decision-making

                                                                                                                                                I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                                the organization and how we should communicate on different channels and with different

                                                                                                                                                grades of peoples

                                                                                                                                                As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                                finance department I came to know the importance of finance department and I came to

                                                                                                                                                know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                                I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                                staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                                regulation policies and procedures of the company and to what extent employees are

                                                                                                                                                following the rules and regulation laid down by the management I came to know about the

                                                                                                                                                punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                                regulation of the company

                                                                                                                                                Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                                counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                                support and team spirit

                                                                                                                                                76

                                                                                                                                                In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                individual effort in organization In addition importance of human relations was known

                                                                                                                                                which helps the management getting the things done through its employees

                                                                                                                                                Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                help in my career It is about the working environment about dealing with the employees

                                                                                                                                                about the attitude required to sustain in an organization and so on

                                                                                                                                                In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                continuous guidance to make this project work successful

                                                                                                                                                77

                                                                                                                                                BIBLIOGRAPHY

                                                                                                                                                The companyrsquos Reports are

                                                                                                                                                Quality Assurance Report

                                                                                                                                                Production Report

                                                                                                                                                Finance department Report

                                                                                                                                                Marketing department Report

                                                                                                                                                WEBSITE

                                                                                                                                                wwwcerebracomputerscom

                                                                                                                                                wwwwikipediacom

                                                                                                                                                Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                TEXT BOOKS

                                                                                                                                                Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                Edition) Pearson Education

                                                                                                                                                Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                Edition) Tata McGraw-Hill

                                                                                                                                                BOOKS

                                                                                                                                                Company Magazines

                                                                                                                                                Hand books Catalogue Journals amp Reports

                                                                                                                                                78

                                                                                                                                                • The future of any Company depends on its ability to-
                                                                                                                                                • Responsibility and Authority
                                                                                                                                                • Managing Director
                                                                                                                                                • Responsibility
                                                                                                                                                • Authority
                                                                                                                                                • Director (Commercial)
                                                                                                                                                • Responsibility
                                                                                                                                                • Authority
                                                                                                                                                • Manager Accounts
                                                                                                                                                • Responsibility
                                                                                                                                                • Authority
                                                                                                                                                • Assistant Manager of Quality Assurance
                                                                                                                                                • Responsibility
                                                                                                                                                • Authority
                                                                                                                                                • Supervisory Moulding
                                                                                                                                                • Responsibility
                                                                                                                                                • Authority
                                                                                                                                                • Supervisor Maintenance
                                                                                                                                                • Responsibility

                                                                                                                                                  1 The company can expand its business in Europe which is a potential market for

                                                                                                                                                  industrial machines

                                                                                                                                                  2 By maintaining its quality of products the company can enter different foreign

                                                                                                                                                  markets

                                                                                                                                                  3 Presence of auto majors in the region especially in south India

                                                                                                                                                  4 Cheap and skilled labour is also acts as an opportunity for the company for producing

                                                                                                                                                  quality of goods effectively and more efficiently

                                                                                                                                                  Threats

                                                                                                                                                  1 Pollution control norms laid by the government are getting stringent

                                                                                                                                                  2 A liberal importexport policy has made the Chinese steel industries to enter India

                                                                                                                                                  With its cheap products they can kill domestic industries

                                                                                                                                                  3 Labour incentive

                                                                                                                                                  4 Expensive transportation cost

                                                                                                                                                  5 Industries heavily rely on non-renewable resources These resources may get

                                                                                                                                                  exhausted

                                                                                                                                                  FINDING AND CONCLUSION

                                                                                                                                                  73

                                                                                                                                                  Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                                  FINDINGS

                                                                                                                                                  The organization is not success in both domestic and export market to meet their

                                                                                                                                                  demand

                                                                                                                                                  The company is not providing proper training to their employees

                                                                                                                                                  The company is financially sound

                                                                                                                                                  Rising cost of raw materials

                                                                                                                                                  Products processing facilities are not enough

                                                                                                                                                  They should make more advertisements

                                                                                                                                                  The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                                  pureness

                                                                                                                                                  CONCLUSION

                                                                                                                                                  74

                                                                                                                                                  The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                                  employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                                  Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                                  strengthen their employees and also to improve the quality of life their employees

                                                                                                                                                  Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                                  round improvement is production sales and profitability

                                                                                                                                                  Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                                  give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                                  prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                                  superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                                  LEARNING EXPERIENCE

                                                                                                                                                  75

                                                                                                                                                  The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                                  what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                                  theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                                  However after implant training I have felt empowered with confidence to understand

                                                                                                                                                  different management concepts in a pragmatic manner

                                                                                                                                                  The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                                  MBA I also came across real problems faced by organization in technology human

                                                                                                                                                  resources etc and the way in which the management tackled those problems

                                                                                                                                                  During this implant training I realized that management is a backbone of every organization

                                                                                                                                                  and without which every activity of organization will go haywire

                                                                                                                                                  I came to know the importance of Management Information System [MIS] in the

                                                                                                                                                  organization and how it assists the management in every aspect of its business and how it

                                                                                                                                                  helps the management in the process of decision-making

                                                                                                                                                  I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                                  the organization and how we should communicate on different channels and with different

                                                                                                                                                  grades of peoples

                                                                                                                                                  As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                                  finance department I came to know the importance of finance department and I came to

                                                                                                                                                  know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                                  I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                                  staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                                  regulation policies and procedures of the company and to what extent employees are

                                                                                                                                                  following the rules and regulation laid down by the management I came to know about the

                                                                                                                                                  punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                                  regulation of the company

                                                                                                                                                  Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                                  counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                                  support and team spirit

                                                                                                                                                  76

                                                                                                                                                  In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                  individual effort in organization In addition importance of human relations was known

                                                                                                                                                  which helps the management getting the things done through its employees

                                                                                                                                                  Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                  help in my career It is about the working environment about dealing with the employees

                                                                                                                                                  about the attitude required to sustain in an organization and so on

                                                                                                                                                  In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                  authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                  out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                  of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                  continuous guidance to make this project work successful

                                                                                                                                                  77

                                                                                                                                                  BIBLIOGRAPHY

                                                                                                                                                  The companyrsquos Reports are

                                                                                                                                                  Quality Assurance Report

                                                                                                                                                  Production Report

                                                                                                                                                  Finance department Report

                                                                                                                                                  Marketing department Report

                                                                                                                                                  WEBSITE

                                                                                                                                                  wwwcerebracomputerscom

                                                                                                                                                  wwwwikipediacom

                                                                                                                                                  Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                  TEXT BOOKS

                                                                                                                                                  Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                  Edition) Pearson Education

                                                                                                                                                  Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                  Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                  AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                  Edition) Tata McGraw-Hill

                                                                                                                                                  BOOKS

                                                                                                                                                  Company Magazines

                                                                                                                                                  Hand books Catalogue Journals amp Reports

                                                                                                                                                  78

                                                                                                                                                  • The future of any Company depends on its ability to-
                                                                                                                                                  • Responsibility and Authority
                                                                                                                                                  • Managing Director
                                                                                                                                                  • Responsibility
                                                                                                                                                  • Authority
                                                                                                                                                  • Director (Commercial)
                                                                                                                                                  • Responsibility
                                                                                                                                                  • Authority
                                                                                                                                                  • Manager Accounts
                                                                                                                                                  • Responsibility
                                                                                                                                                  • Authority
                                                                                                                                                  • Assistant Manager of Quality Assurance
                                                                                                                                                  • Responsibility
                                                                                                                                                  • Authority
                                                                                                                                                  • Supervisory Moulding
                                                                                                                                                  • Responsibility
                                                                                                                                                  • Authority
                                                                                                                                                  • Supervisor Maintenance
                                                                                                                                                  • Responsibility

                                                                                                                                                    Cerebra integrated technologies limited which are one of the IT solution industries

                                                                                                                                                    FINDINGS

                                                                                                                                                    The organization is not success in both domestic and export market to meet their

                                                                                                                                                    demand

                                                                                                                                                    The company is not providing proper training to their employees

                                                                                                                                                    The company is financially sound

                                                                                                                                                    Rising cost of raw materials

                                                                                                                                                    Products processing facilities are not enough

                                                                                                                                                    They should make more advertisements

                                                                                                                                                    The name Cerebra integrated technologies limited itself stands for quality and

                                                                                                                                                    pureness

                                                                                                                                                    CONCLUSION

                                                                                                                                                    74

                                                                                                                                                    The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                                    employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                                    Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                                    strengthen their employees and also to improve the quality of life their employees

                                                                                                                                                    Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                                    round improvement is production sales and profitability

                                                                                                                                                    Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                                    give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                                    prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                                    superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                                    LEARNING EXPERIENCE

                                                                                                                                                    75

                                                                                                                                                    The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                                    what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                                    theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                                    However after implant training I have felt empowered with confidence to understand

                                                                                                                                                    different management concepts in a pragmatic manner

                                                                                                                                                    The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                                    MBA I also came across real problems faced by organization in technology human

                                                                                                                                                    resources etc and the way in which the management tackled those problems

                                                                                                                                                    During this implant training I realized that management is a backbone of every organization

                                                                                                                                                    and without which every activity of organization will go haywire

                                                                                                                                                    I came to know the importance of Management Information System [MIS] in the

                                                                                                                                                    organization and how it assists the management in every aspect of its business and how it

                                                                                                                                                    helps the management in the process of decision-making

                                                                                                                                                    I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                                    the organization and how we should communicate on different channels and with different

                                                                                                                                                    grades of peoples

                                                                                                                                                    As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                                    finance department I came to know the importance of finance department and I came to

                                                                                                                                                    know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                                    I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                                    staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                                    regulation policies and procedures of the company and to what extent employees are

                                                                                                                                                    following the rules and regulation laid down by the management I came to know about the

                                                                                                                                                    punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                                    regulation of the company

                                                                                                                                                    Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                                    counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                                    support and team spirit

                                                                                                                                                    76

                                                                                                                                                    In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                    individual effort in organization In addition importance of human relations was known

                                                                                                                                                    which helps the management getting the things done through its employees

                                                                                                                                                    Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                    help in my career It is about the working environment about dealing with the employees

                                                                                                                                                    about the attitude required to sustain in an organization and so on

                                                                                                                                                    In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                    authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                    out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                    of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                    continuous guidance to make this project work successful

                                                                                                                                                    77

                                                                                                                                                    BIBLIOGRAPHY

                                                                                                                                                    The companyrsquos Reports are

                                                                                                                                                    Quality Assurance Report

                                                                                                                                                    Production Report

                                                                                                                                                    Finance department Report

                                                                                                                                                    Marketing department Report

                                                                                                                                                    WEBSITE

                                                                                                                                                    wwwcerebracomputerscom

                                                                                                                                                    wwwwikipediacom

                                                                                                                                                    Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                    TEXT BOOKS

                                                                                                                                                    Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                    Edition) Pearson Education

                                                                                                                                                    Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                    Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                    AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                    Edition) Tata McGraw-Hill

                                                                                                                                                    BOOKS

                                                                                                                                                    Company Magazines

                                                                                                                                                    Hand books Catalogue Journals amp Reports

                                                                                                                                                    78

                                                                                                                                                    • The future of any Company depends on its ability to-
                                                                                                                                                    • Responsibility and Authority
                                                                                                                                                    • Managing Director
                                                                                                                                                    • Responsibility
                                                                                                                                                    • Authority
                                                                                                                                                    • Director (Commercial)
                                                                                                                                                    • Responsibility
                                                                                                                                                    • Authority
                                                                                                                                                    • Manager Accounts
                                                                                                                                                    • Responsibility
                                                                                                                                                    • Authority
                                                                                                                                                    • Assistant Manager of Quality Assurance
                                                                                                                                                    • Responsibility
                                                                                                                                                    • Authority
                                                                                                                                                    • Supervisory Moulding
                                                                                                                                                    • Responsibility
                                                                                                                                                    • Authority
                                                                                                                                                    • Supervisor Maintenance
                                                                                                                                                    • Responsibility

                                                                                                                                                      The Cerebra integrated technologies limited having the good working environment The

                                                                                                                                                      employees are very happy to work is the Industry And this Industry is having good

                                                                                                                                                      Infrastructure facility to develop the employees And industry was taking well initiative To

                                                                                                                                                      strengthen their employees and also to improve the quality of life their employees

                                                                                                                                                      Cerebra integrated technologies limited industry has posted a good performance with all-

                                                                                                                                                      round improvement is production sales and profitability

                                                                                                                                                      Lastly I conclude that the company is having good market for their product but also it has to

                                                                                                                                                      give Advertisement for their product to create awareness in the minds of the customer The

                                                                                                                                                      prospects of the company continued to be positive And also the industry has delivering

                                                                                                                                                      superior value to the customerrsquos stake holders and other by providing good quality products

                                                                                                                                                      LEARNING EXPERIENCE

                                                                                                                                                      75

                                                                                                                                                      The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                                      what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                                      theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                                      However after implant training I have felt empowered with confidence to understand

                                                                                                                                                      different management concepts in a pragmatic manner

                                                                                                                                                      The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                                      MBA I also came across real problems faced by organization in technology human

                                                                                                                                                      resources etc and the way in which the management tackled those problems

                                                                                                                                                      During this implant training I realized that management is a backbone of every organization

                                                                                                                                                      and without which every activity of organization will go haywire

                                                                                                                                                      I came to know the importance of Management Information System [MIS] in the

                                                                                                                                                      organization and how it assists the management in every aspect of its business and how it

                                                                                                                                                      helps the management in the process of decision-making

                                                                                                                                                      I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                                      the organization and how we should communicate on different channels and with different

                                                                                                                                                      grades of peoples

                                                                                                                                                      As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                                      finance department I came to know the importance of finance department and I came to

                                                                                                                                                      know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                                      I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                                      staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                                      regulation policies and procedures of the company and to what extent employees are

                                                                                                                                                      following the rules and regulation laid down by the management I came to know about the

                                                                                                                                                      punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                                      regulation of the company

                                                                                                                                                      Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                                      counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                                      support and team spirit

                                                                                                                                                      76

                                                                                                                                                      In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                      individual effort in organization In addition importance of human relations was known

                                                                                                                                                      which helps the management getting the things done through its employees

                                                                                                                                                      Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                      help in my career It is about the working environment about dealing with the employees

                                                                                                                                                      about the attitude required to sustain in an organization and so on

                                                                                                                                                      In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                      authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                      out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                      of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                      continuous guidance to make this project work successful

                                                                                                                                                      77

                                                                                                                                                      BIBLIOGRAPHY

                                                                                                                                                      The companyrsquos Reports are

                                                                                                                                                      Quality Assurance Report

                                                                                                                                                      Production Report

                                                                                                                                                      Finance department Report

                                                                                                                                                      Marketing department Report

                                                                                                                                                      WEBSITE

                                                                                                                                                      wwwcerebracomputerscom

                                                                                                                                                      wwwwikipediacom

                                                                                                                                                      Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                      TEXT BOOKS

                                                                                                                                                      Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                      Edition) Pearson Education

                                                                                                                                                      Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                      Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                      AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                      Edition) Tata McGraw-Hill

                                                                                                                                                      BOOKS

                                                                                                                                                      Company Magazines

                                                                                                                                                      Hand books Catalogue Journals amp Reports

                                                                                                                                                      78

                                                                                                                                                      • The future of any Company depends on its ability to-
                                                                                                                                                      • Responsibility and Authority
                                                                                                                                                      • Managing Director
                                                                                                                                                      • Responsibility
                                                                                                                                                      • Authority
                                                                                                                                                      • Director (Commercial)
                                                                                                                                                      • Responsibility
                                                                                                                                                      • Authority
                                                                                                                                                      • Manager Accounts
                                                                                                                                                      • Responsibility
                                                                                                                                                      • Authority
                                                                                                                                                      • Assistant Manager of Quality Assurance
                                                                                                                                                      • Responsibility
                                                                                                                                                      • Authority
                                                                                                                                                      • Supervisory Moulding
                                                                                                                                                      • Responsibility
                                                                                                                                                      • Authority
                                                                                                                                                      • Supervisor Maintenance
                                                                                                                                                      • Responsibility

                                                                                                                                                        The training has created a sense of practical exposure and enlightenment in my mind as to

                                                                                                                                                        what actually an organization is and how theoretical concepts are practiced in with only

                                                                                                                                                        theatrical knowledge several management concepts were slightly difficult to analyze

                                                                                                                                                        However after implant training I have felt empowered with confidence to understand

                                                                                                                                                        different management concepts in a pragmatic manner

                                                                                                                                                        The training helped me a lot in recalling the theoretical concepts which I learnt in my 1 st year

                                                                                                                                                        MBA I also came across real problems faced by organization in technology human

                                                                                                                                                        resources etc and the way in which the management tackled those problems

                                                                                                                                                        During this implant training I realized that management is a backbone of every organization

                                                                                                                                                        and without which every activity of organization will go haywire

                                                                                                                                                        I came to know the importance of Management Information System [MIS] in the

                                                                                                                                                        organization and how it assists the management in every aspect of its business and how it

                                                                                                                                                        helps the management in the process of decision-making

                                                                                                                                                        I came to know how communication acts as an important tool for the smooth functioning of

                                                                                                                                                        the organization and how we should communicate on different channels and with different

                                                                                                                                                        grades of peoples

                                                                                                                                                        As we all know that finance is lifeblood of every organization I personally had a look at the

                                                                                                                                                        finance department I came to know the importance of finance department and I came to

                                                                                                                                                        know the different tools they use to have a control over the liquidity position of the company

                                                                                                                                                        I came to know the importance of Managerial Knowledge such as planning organizing

                                                                                                                                                        staffing directing controlling and decision-making I came to know about the rules

                                                                                                                                                        regulation policies and procedures of the company and to what extent employees are

                                                                                                                                                        following the rules and regulation laid down by the management I came to know about the

                                                                                                                                                        punitive actions taken by the management against the individuals who breaks the rules and

                                                                                                                                                        regulation of the company

                                                                                                                                                        Apart from these I also came to know about the Leader ship traits such as ability to motivate

                                                                                                                                                        counsel and train sub-ordinate in a humane approach to their problem develop personnel

                                                                                                                                                        support and team spirit

                                                                                                                                                        76

                                                                                                                                                        In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                        individual effort in organization In addition importance of human relations was known

                                                                                                                                                        which helps the management getting the things done through its employees

                                                                                                                                                        Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                        help in my career It is about the working environment about dealing with the employees

                                                                                                                                                        about the attitude required to sustain in an organization and so on

                                                                                                                                                        In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                        authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                        out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                        of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                        continuous guidance to make this project work successful

                                                                                                                                                        77

                                                                                                                                                        BIBLIOGRAPHY

                                                                                                                                                        The companyrsquos Reports are

                                                                                                                                                        Quality Assurance Report

                                                                                                                                                        Production Report

                                                                                                                                                        Finance department Report

                                                                                                                                                        Marketing department Report

                                                                                                                                                        WEBSITE

                                                                                                                                                        wwwcerebracomputerscom

                                                                                                                                                        wwwwikipediacom

                                                                                                                                                        Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                        TEXT BOOKS

                                                                                                                                                        Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                        Edition) Pearson Education

                                                                                                                                                        Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                        Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                        AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                        Edition) Tata McGraw-Hill

                                                                                                                                                        BOOKS

                                                                                                                                                        Company Magazines

                                                                                                                                                        Hand books Catalogue Journals amp Reports

                                                                                                                                                        78

                                                                                                                                                        • The future of any Company depends on its ability to-
                                                                                                                                                        • Responsibility and Authority
                                                                                                                                                        • Managing Director
                                                                                                                                                        • Responsibility
                                                                                                                                                        • Authority
                                                                                                                                                        • Director (Commercial)
                                                                                                                                                        • Responsibility
                                                                                                                                                        • Authority
                                                                                                                                                        • Manager Accounts
                                                                                                                                                        • Responsibility
                                                                                                                                                        • Authority
                                                                                                                                                        • Assistant Manager of Quality Assurance
                                                                                                                                                        • Responsibility
                                                                                                                                                        • Authority
                                                                                                                                                        • Supervisory Moulding
                                                                                                                                                        • Responsibility
                                                                                                                                                        • Authority
                                                                                                                                                        • Supervisor Maintenance
                                                                                                                                                        • Responsibility

                                                                                                                                                          In training also helped me in knowing the importance of group effort when compared to

                                                                                                                                                          individual effort in organization In addition importance of human relations was known

                                                                                                                                                          which helps the management getting the things done through its employees

                                                                                                                                                          Personally I gained many valuable insights in Cerebra integrated technologies limited which

                                                                                                                                                          help in my career It is about the working environment about dealing with the employees

                                                                                                                                                          about the attitude required to sustain in an organization and so on

                                                                                                                                                          In total I am very much benefited with this implant training Once again I thank the

                                                                                                                                                          authority of Cerebra integrated technologies limited of giving me this opportunity to carry

                                                                                                                                                          out the implant training and expose myself to the corpor ate field and I thank all employers

                                                                                                                                                          of Cerebra integrated technologies limited and as well as who are helping and for giving me

                                                                                                                                                          continuous guidance to make this project work successful

                                                                                                                                                          77

                                                                                                                                                          BIBLIOGRAPHY

                                                                                                                                                          The companyrsquos Reports are

                                                                                                                                                          Quality Assurance Report

                                                                                                                                                          Production Report

                                                                                                                                                          Finance department Report

                                                                                                                                                          Marketing department Report

                                                                                                                                                          WEBSITE

                                                                                                                                                          wwwcerebracomputerscom

                                                                                                                                                          wwwwikipediacom

                                                                                                                                                          Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                          TEXT BOOKS

                                                                                                                                                          Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                          Edition) Pearson Education

                                                                                                                                                          Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                          Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                          AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                          Edition) Tata McGraw-Hill

                                                                                                                                                          BOOKS

                                                                                                                                                          Company Magazines

                                                                                                                                                          Hand books Catalogue Journals amp Reports

                                                                                                                                                          78

                                                                                                                                                          • The future of any Company depends on its ability to-
                                                                                                                                                          • Responsibility and Authority
                                                                                                                                                          • Managing Director
                                                                                                                                                          • Responsibility
                                                                                                                                                          • Authority
                                                                                                                                                          • Director (Commercial)
                                                                                                                                                          • Responsibility
                                                                                                                                                          • Authority
                                                                                                                                                          • Manager Accounts
                                                                                                                                                          • Responsibility
                                                                                                                                                          • Authority
                                                                                                                                                          • Assistant Manager of Quality Assurance
                                                                                                                                                          • Responsibility
                                                                                                                                                          • Authority
                                                                                                                                                          • Supervisory Moulding
                                                                                                                                                          • Responsibility
                                                                                                                                                          • Authority
                                                                                                                                                          • Supervisor Maintenance
                                                                                                                                                          • Responsibility

                                                                                                                                                            BIBLIOGRAPHY

                                                                                                                                                            The companyrsquos Reports are

                                                                                                                                                            Quality Assurance Report

                                                                                                                                                            Production Report

                                                                                                                                                            Finance department Report

                                                                                                                                                            Marketing department Report

                                                                                                                                                            WEBSITE

                                                                                                                                                            wwwcerebracomputerscom

                                                                                                                                                            wwwwikipediacom

                                                                                                                                                            Financial report - Financial section in Cerebra integrated technologies limited

                                                                                                                                                            TEXT BOOKS

                                                                                                                                                            Kotler Philip and Keller Kevin Lane (2006) Marketing Management (12 th

                                                                                                                                                            Edition) Pearson Education

                                                                                                                                                            Cooper Donald R and Schindler Pamela S (2005) Business Research

                                                                                                                                                            Methods (8th Edition) Tata McGraw Hill

                                                                                                                                                            AshwathappaK (2005) Human Resource and Personal Management (3rd

                                                                                                                                                            Edition) Tata McGraw-Hill

                                                                                                                                                            BOOKS

                                                                                                                                                            Company Magazines

                                                                                                                                                            Hand books Catalogue Journals amp Reports

                                                                                                                                                            78

                                                                                                                                                            • The future of any Company depends on its ability to-
                                                                                                                                                            • Responsibility and Authority
                                                                                                                                                            • Managing Director
                                                                                                                                                            • Responsibility
                                                                                                                                                            • Authority
                                                                                                                                                            • Director (Commercial)
                                                                                                                                                            • Responsibility
                                                                                                                                                            • Authority
                                                                                                                                                            • Manager Accounts
                                                                                                                                                            • Responsibility
                                                                                                                                                            • Authority
                                                                                                                                                            • Assistant Manager of Quality Assurance
                                                                                                                                                            • Responsibility
                                                                                                                                                            • Authority
                                                                                                                                                            • Supervisory Moulding
                                                                                                                                                            • Responsibility
                                                                                                                                                            • Authority
                                                                                                                                                            • Supervisor Maintenance
                                                                                                                                                            • Responsibility

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