CCC West Side Coop Case (3.0)
Post on 22-Nov-2014
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CASCADIA CARGO COOPERATIVE
Cascadia Cargo Cooperative is a solution-based, open source project investigating the sustainable distribution of goods in the Puget Sound
Statement of Intention
How much does it cost to go local/organic shopping?
• Gasoline Cost– Fuel Economy (20 mpg)– Fuel Cost ($4/gal)– Distance (Round Trip)
• Time Cost– Cost of Time – Time Driving– Time Shopping
Distribution System
• Container Ship = Least• 18 Wheeler = More• Trip to the Grocery Store = Most
***Purchasing groceries (35 lbs or less) at an individual level constitutes the most carbon intensive aspect of our food distribution system***
The Bicycle, Sailboat, and Canoe: “Perfect” Technologies with Imperfect Implementation
Technology: Matching Supply & Demand• New possibilities for
network collaboration (Peer to Peer)
• Synchronizing logistics • Dispatch when incentives
align (no overhead)• Customizable orders
Olympia Canoe Research
Fair Transport Share 10 or 20 lb Box
• Flexibility: Submit custom order online one week in advance
• Lowest Price: Purchasing power pooled for best prices
• Save gasoline and time•No need to miss out on
local/organic if you’re busy
*
Customers 15
Trip Distance 18 milesGas Price $4/gallonDriving Time 45 minutes*
Shopping Time 45 minutes*Value of Time >$10*
Gas Mileage 20 mpg
INDIVIDUALGas Cost = $3.60Time Cost = $15*TOTAL IND COST = $18.60*
GROUP COST (x15)Total Gas = $54Total time Cost = $225*TOTAL SYSTEM COST = $279*
Gas and Time Cost per Pound*10 pounds = $1.86 per pound* 20 pounds = $0.93 per pound*
Gas Cost per Pound (No Time Consideration)10 pounds = $0.3620 pounds = $0.18
How much does it cost to run an errand to the West Side Coop from Boston Harbor?
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use the labor cost of $10
How much does it cost to order from Cascadia Cargo Cooperative?
Boston Harbor15 Customers 20lb box
Round Trip Distance 13.2 milesTotal Paddle Worker Time 4.4 hoursLoading/Unloading Worker Time 3 hours Payload 300 pounds
Labor Pay Rate $10/hourWorkers Needed 2Order/Pick UpCustomer Time 30 minutes
INDIVIDUAL COST
Transport Fee = $10 Order/Pick up time = $5.00*TOTAL IND COST = $15.00
GROUP COST (x15)
Total Gas Cost = $0Total Transport Cost = $150Order/Pick Up Cost= $75*TOTAL COST = $225*
Cost per Pound= $0.75* Cost per Pound (labor only) = $0.50
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use labor cost of $10
*
Customers 15
Trip Distance 18 milesGas Price $4/gallonDriving Time 45 minutes*
Shopping Time 45 minutes*Value of Time >$10*
Gas Mileage 20 mpg
INDIVIDUALGas Cost = $6.72Time Cost = $15*TOTAL IND COST = $21.72*
GROUP COST (x15)Total Gas = $100.80Total time Cost = $225*TOTAL SYSTEM COST = $325.80*
Gas and Time Cost per Pound*10 pounds = $2.17 per pound* 20 pounds = $1.09 per pound*
Gas Cost per Pound (No Time Consideration)10 pounds = $0.6720 pounds = $0.34
How much does it cost to run an errand to the West Side Coop from Carolyn Beach Marina?
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use the labor cost of $10
How much does it cost to order from Cascadia Cargo Cooperative?
Carolyn Beach15 Customers 20lb box
Round Trip Distance 16.8 milesTotal Paddle Worker Time 6.4 hoursLoading/Unloading Worker Time 3 hours Payload 300 pounds
Labor Pay Rate $10/hourWorkers Needed 2Order/Pick UpCustomer Time 30 minutes
INDIVIDUAL COST
Transport Fee = $13 Order/Pick up time = $5.00*TOTAL IND COST = $18.00
GROUP COST (x15)
Total Gas Cost = $0Total Transport Cost = $195Order/Pick Up Cost= $75*TOTAL COST = $270*
Cost per Pound= $0.90* Cost per Pound (labor only) = $0.63
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use labor cost of $10
*
Customers 15
Trip Distance 12.2 milesGas Price $4/gallonDriving Time 30 minutes*
Shopping Time 45 minutes*Value of Time >$10*
Gas Mileage 20 mpg
INDIVIDUALGas Cost = $2.44Time Cost = $11.50*TOTAL IND COST = $13.94*
GROUP COST (x15)Total Gas = $36.60Total time Cost = $172.50*TOTAL SYSTEM COST = $209.10*
Gas and Time Cost per Pound*10 pounds = $2.09 per pound* 20 pounds = $1.05 per pound*
Gas Cost per Pound (No Time Consideration)10 pounds = $0.2420 pounds = $0.12
How much does it cost to run an errand to the West Side Coop from Gull Harbor Mercantile?
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use the labor cost of $10
How much does it cost to order from Cascadia Cargo Cooperative?
Gull Harbor Mercantile
15 Customers 20lb boxRound Trip Distance 7.4 milesTotal Paddle Worker Time 2.5 hoursLoading/Unloading Worker Time 3 hours Payload 300 pounds
Labor Pay Rate $10/hourWorkers Needed 2Order/Pick UpCustomer Time 30 minutes
INDIVIDUAL COST
Transport Fee = $8Order/Pick up time = $5.00*TOTAL IND COST = $13.00
GROUP COST (x15)
Total Gas Cost = $0Total Transport Cost = $120Order/Pick Up Cost= $75*TOTAL COST = $195*
Cost per Pound= $0.65* Cost per Pound (labor only) = $0.40
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use labor cost of $10
*
Customers 15
Trip Distance 12.4 milesGas Price $4/gallonDriving Time 30 minutes*
Shopping Time 45 minutes*Value of Time >$10*
Gas Mileage 20 mpg
INDIVIDUALGas Cost = $2.48Time Cost = $11.50*TOTAL IND COST = $13.98*
GROUP COST (x15)Total Gas = $37.20Total time Cost = $172.50*TOTAL SYSTEM COST = $209.70*
Gas and Time Cost per Pound*10 pounds = $2.10 per pound* 20 pounds = $1.05 per pound*
Gas Cost per Pound (No Time Consideration)10 pounds = $0.2520 pounds = $0.13
How much does it cost to run an errand to the West Side Coop from Cooper Point 62nd Ave?
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use the labor cost of $10
How much does it cost to order from Cascadia Cargo Cooperative?
Cooper Point 62nd Ave
15 Customers 20lb boxRound Trip Distance 9.6 milesTotal Paddle Worker Time 3.2 hoursLoading/Unloading Worker Time 3 hours Payload 300 pounds
Labor Pay Rate $10/hourWorkers Needed 2Order/Pick UpCustomer Time 30 minutes
INDIVIDUAL COST
Transport Fee = $9Order/Pick up time = $5.00*TOTAL IND COST = $14.00
GROUP COST (x15)
Total Gas Cost = $0Total Transport Cost = $135Order/Pick Up Cost= $75*TOTAL COST = $210*
Cost per Pound= $0.70* Cost per Pound (labor only) = $0.45
*Indicates subjective valuation of time; most homeowners value their work and especially leisure time at much higher values; we use labor cost of $10
Olympia’s Growing Fleet
Other Ideas• Pay workers in Farmer’s Market’s or
local currency (guaranteed double local investment)
• Trash/Recycling Pickup• Fish Delivery from Boston Harbor
Marina• Other business models (e.g. Blue Apron
NYC ingredients for meals, Soup Cycle Portland)
• Fuel-free yard work, landscaping, house cleaning, care-taking and other services
Comparables
Salish Sea Trading Cooperative
13 cooperative owners and 500 customers…ten years in existence
WEBSITE
Olympia Schooner Company
Featured on the front page of The Olympian (7/9/2012) and on King County News for transporting Olympia Farmer’s market Goods to Boston Harbor, Olympia and Longbranch, WA
Canoe markets in the Solomon Islands (above); canoe paddle in Benin; Madagascar (right)
Doctors and Moms
JILL GRIFFIN, MD… I MAKE HOUSE CALLS… BY BICYCLE…
WEBSITE
EMILY FINCH TRADES IN HER SUV
City of Ventura, CA
Kickstarter Fundraiser Video
Website
Local Picture
The Canoe – a Vehicle to HealingFrom the Squaxin 2012 Paddle Journey Guide Book
• “[Canoe Journey] brings a holistic perspective and uphold[s] all aspects of our physical, emotional, spiritual, social, and environmental balance.”
• “incoming tide of traditional teachings”• “We can only dream of where the Canoe Way of Knowledge
will take us in the future” • “Now a big challenge for the group who went on the journey
is to figure out how to bring the spirit of the Journey back to the village and share how powerful it is.”
Sustainable Thurston Report
Sustainable Thurston Report
Olympia Farm Map
South Sound Winery/Brewery Trail Map
Showing off design to Northwood School janitorial staff; Iroquois Nation flag in tow
Farmer’s Market Distribution Expensive• $35,000 for a delivery truck; $5,000 per year in
maintenance; 5-10 mpg Gasoline Fuel Economy• 4 days at the Farmer’s Market: real and
opportunity cost• No knowledge of demand-prices must cover
losses/waste• A niche promoting low-volume consumption by
high-income individuals; more experiential than economic
Bicycle Infrastructure of Olympia
Canoe Infrastructure of Olympia
Vegetable Oil Vehicles
• 1 to 2 hour processing time for full tank (200-400 miles)• Many local producers; currently carries zero cost • Potential to retrofit boat engines • Can reach more populated in-land markets as well as suppliers
Adirondack Sugarhouse for Marketing and Vending
Big Picture
The Eleventh Hour Documentary Exponential Growth Video
The Unsustainability of Fossil Fuel TransportationMacro Scope
• 28% of carbon energy use• 70% of US Oil Consumption• Average distance food has traveled on your plate = 1,000+ miles• Roads, run-off, oil spills and other negative externalities
Job Growth and Economic Growth
• Washington unemployment for ages 18-24 it is 18.8%
• Value of human life, efficiency, and maximizing returns
Free Market Redistribution of Wealth Opportunity through Local Delivery
TED Video: Fair Transport
Fair Transport Website
Skysails “Cargo Kite”
Citizen Collaborative Effort to End Injustice
Media Aspect
PROPOGANDA
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