Transcript
Section I.
Section I.
✖ Selling Beer
✖ Serving Alcohol
✖ Beer Storage
✖ Beer Glassware
✖ Serving Bottled Beer
✖ Serving Draught Beer
Selling Beer
The three tier system in the United States.
By law, alcoholic beverages must comply with the three tier system in the United States.
The three tiers are Brewers/Importers, Distributors, Retailers.
Brewers & importers sell to distributors.
Distributors sell to retailers.
Retailers sell to consumers.
Serving Alcohol
Serving Alcohol.
✖ But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
✖ No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.
✖ To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee.
Serving Alcohol
Alcohol’s Effects.
Absorption+EliminationI must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete account of the
system, and expound the actual teachings of the great explorer of the truth, the
master-builder of human happiness.
Physical and Behavioral Indicators of ConsumptionNo one rejects, dislikes, or avoids pleasure itself, because it is
pleasure, but because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues or
desires to obtain pain of itself, because it is pain, but because occasionally circumstances
occur in which toil and pain can procure him some great pleasure.
Serving Alcohol
Responsible Serving.
Legal ConsiderationsBut I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete account of the system,
and expound the actual teachings of the great explorer of the truth, the master-builder of
human happiness.
Good Practice in Selling AlcoholNo one rejects, dislikes, or avoids pleasure itself, because it is
pleasure, but because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues or
desires to obtain pain of itself, because it is pain, but because occasionally circumstances
occur in which toil and pain can procure him some great pleasure.
Beer Storage
Beer is Best Consumed Fresh.
When Beer is Released From the Brewery, Is It Ready to Drink?
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
A Few Strong or Intensely Flavored Beers May Age in Ways That Make Them Interesting to Drink Months or Years Later if Properly Cellared.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.
Beer Storage
Freshness Can Be Preserved and Enhanced by Wholesaler and Retailer Actions.
Rotate Inventory
• Ensure that beer is consumed in the order of dating
• Remove out of date products from service inventory
• When beers lack an expiration date:
• - Non-pasteurized draft beer about 45-60 days.
• - Pasteurized draft beer about 90-120 days.
• - Bottled beer: • If kept refrigerated, can be good for up to six months
• When not refrigerated or subjected to other stresses, may be
• noticeably off after three months
• Taste aged product against fresh product to determine
• deterioration
✖ Beer Glassware
Serving Beer
Beer Glassware
✖ But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
✖ No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.
✖ To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee.
✖ Serving Bottled Beer
Serving Beer
Serving Bottled Beer
✖ But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
✖ No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.
✖ To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee.
✖ Serving Draught Beer
Serving Beer
Serving Draught Beer
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Beer Characteristics
Beer Styles
Beer Characteristics
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Basic Beer Styles
Beer Styes
Basic Beer Styles
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
Beer Flavor+Evaluation
Section III.
Beer Flavor
+Evaluation
✖ Taste+Flavor
✖ Normal Beer Flavors
✖ Off-flavor Knowledge
✖ Taste+Flavor
Beer Flavor+Evaluation
Taste+Flavor
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Normal Beer Flavors
Beer Flavor+Evaluation
Normal Beer Flavors
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Off-Flavor Knowledge
Beer Flavor+Evaluation
Off-Flavor Knowledge
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Malted Barley
Ingredients+Brewing
Malted Barley
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Hops
Ingredients+Brewing
Hops
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Yeast
Ingredients+Brewing
Yeast
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Water
Ingredients+Brewing
Water
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
✖ Malted Barley
Ingredients+Brewing
Malted Barley
But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and expound the actual
teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because
those who do not know how to pursue pleasure rationally encounter consequences that are
extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself,
because it is pain, but because occasionally circumstances occur in which toil and pain can procure
him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise,
except to obtain some advantage from it? But who has any right to find fault with a man who
chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure? On the other hand, we denounce with righteous indignation and
dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so
blinded by desire, that they cannot foresee.
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