Catch Me If You Can! Getting in Front of On-The-Go Local Customers
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Catch Me If You Can!Getting in Front of On-The-Go Local Customers
Cori Shirk Graft | Seer Interactive | June 9, 2016 © TheGiantVerminflickr.com/photos/tudor
Local + Mobile
@corishirk Seer Interactive
#LoMo
@corishirk Seer Interactive
“Near Me”: 34x Growth since 2011
Source: Think With Google
@corishirk Seer Interactive
“Near Me”: 80% of Searches on Mobile
@corishirk Seer Interactive
Source: Think With Google
Google / Maps guides people to 1.5 billion destinations each year.
Source: Google Performance Summit
@corishirk Seer Interactive
75% of local-mobile searches lead to a store visit within a day.
@corishirk Seer Interactive
Source: Google Performance Summit
28% of local-mobile searches lead to an in-store purchase within a day.
@corishirk Seer Interactive
Source: Google Performance Summit
They won’t wait.
@corishirk Seer Interactive
© Jhaymesisviphotographyflickr.com/photos/jhaymesisvip
© Jhaymesisviphotographyflickr.com/photos/jhaymesisvip
They won’t dig.
@corishirk Seer Interactive
Your Business
Info
@corishirk Seer Interactive
© www.audio-luci-store.itflickr.com/photos/audiolucistore
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
Where’s my organic visit!?
@corishirk Seer Interactive
Where’s my organic
conversion!?
@corishirk Seer Interactive
Five W’s
@corishirk Seer Interactive
Who: NAP, Logos, Photos
@corishirk Seer Interactive
What: Categories
@corishirk Seer Interactive
Where: Lat/Long,Neighborhood,
Containment Stores
@corishirk Seer Interactive
When: Store Hours
@corishirk Seer Interactive
Why: Business Description
@corishirk Seer Interactive
How: Call to Action,Contact Info
@corishirk Seer Interactive
Who: NAP, Logos, PhotosWhat: CategoriesWhere: Lat/Long, Neighborhood,Containment StoresWhen: HoursWhy: Business DescriptionHow: Call to Action, Contact Info
@corishirk Seer Interactive
Field Lift
URLs 2.16x
Menu 2.12x
Logo 1.99x
Hours 1.84x (2.20x onYelp)
Twitter Handle 1.83x
Facebook Page URL 1.54x
Videos 1.59x
Calendar 1.52x
Payment Options 1.58x
Photo Gallery 1.61x
Descriptions 1.45x
Product List 1.11x
Special Offer 1.42x
Source: Yext
@corishirk Seer Interactive
53% 44%
Source: comScore
@corishirk Seer Interactive
20% decline in site traffic from iPhones
=
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• Apple MapsConnectListings
• Yelp Listings• Indexed App
Content• Websites
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
@corishirk Seer Interactive
developers.google.com/webmasters/business-location-pages/
@corishirk Seer Interactive
developers.google.com/search/docs/guides/intro-structured-data
@corishirk Seer Interactive
STOP thinking of your website as a destination.
@corishirk Seer Interactive
START thinking of your website as a data feed.
@corishirk Seer Interactive
Mark up ALL the things!
@corishirk Seer Interactive
@corishirk Seer Interactive
Get specific!
@corishirk Seer Interactive
Get even more specific!
@corishirk Seer Interactive
Link to Google Maps URL
@corishirk Seer Interactive
Allow for More Advanced Filtering
@corishirk Seer Interactive
Get CTAs in Knowledge Panels
@corishirk Seer Interactive
Specify Lat / Long
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Link Social Profiles in Knowledge Panel
@corishirk Seer Interactive
#SoLoMo
@corishirk Seer Interactive
Publish when your followers are most active.
@corishirk Seer Interactive
Paid Ads
@corishirk Seer Interactive
Beacons
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Push custom messages and offers
@corishirk Seer Interactive
Build retargeting lists from
foot traffic
@corishirk Seer Interactive
image © Google 2016
Google Maps mobile ads
@corishirk Seer Interactive
images © Google 2016
Promoted Map Pins
@corishirk Seer Interactive
Local PPC
@corishirk Seer Interactive
Local PPC
@corishirk Seer Interactive
Local SEOs be like…@corishirk Seer Interactive
Make use of the tools available.
@corishirk Seer Interactive
Make it easy for them to find you.
@corishirk Seer Interactive
© www.audio-luci-store.itflickr.com/photos/audiolucistore
Thanks!
@corishirk Seer Interactive
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