Case Study On Brands On Indiatimes Shopping

Brand- Visa

Objective- Target Online Shoppers to promote Visa

products

Visa Banner

To target online audience we hosted aggressive lucky draw promotions on our website.

The traffic was directed to a co branded page hosted on our servers and had the features of Visa.

People to be eligible for the promotion needed to leave their details on this page.

Dummy of the co-branded page designed to capture leads for the promotion

Brand- Nokia

Objective- Product Launch to be promoted around Diwali

Nokia launched a campaign on Indiatimes Shopping to promote their multi media phone.

A page was designed to design and send e-cards.

Every card the customer sent had Nokia’s branding.

Nokia’s Landing page

Customer can- Download applications, wallpapers, play games and ring tones

Brand- HP Printers

Objective- Micro site for HP printers•Hosted on Indiatimes

•URL to be given in advertisements

Micro Site designed only for printers for both

-Commercial printers and scanners

-Residential printers

Page hosted on Indiatimes to be called from promotions other than Indiatimes. Header and footer concealed

Brand- P & G

Objective- Launch International products in India through Indiatimes

- Establish a new category on E- Commerce (FMCG)

Launched the international range of Olay and Gillette in India

Bundled the products to create a bigger ticket item for the customers.

Push in Sale month on month

0

20

40

60

80

100

120

140

Ordersreceived

GMV ('000)

October

November

December

Maximum Sale (over all)- Skin Care combo, where we combined Pantene Shampoo, Conditioner and Crèmes

Brand- Travel Masti

Objective- Launch Travel on the shopping pages (in talks)

Design a new category to sell travel packages to our online shoppers (in talks)

Brand- Aviva

Objective- facilitate the complete point redemptions for Aviva agents by

merging our systems in their program, Dollar Dreams

The agent visits the program Dollar Dream can directly route to the shopping pages we host. All systems are integrated for point checks, point redemptions, login etc.

Brand- Citibank

Objective- Target customers on Indiatimes Shopping to promote services

-Level A customers -Level B customer

Special offers for Indiatimes Shopping customers