Transcript
NOT
JUST
METRICS
Kyle Scriven
Motion Picture Association of
America
AGENDA
01. Intro
02. Why MPAA
A bit more about me
What kind of data is important to us?
03. Partnerships
04. Q&A
Why do all the work yourself?
Shoot.
Introduction
(Briefly I promise)
About Me
Don’t judge me.
Sports Nomad
4
I’ve worked in Digital for nine years.
Senior Director, Digital at MPAA
01
02
Dual-citizen
03
ABOUT me.
Don’t judge me.
Sports Nomad
The work
How we use Brandwatch Analytics
Analytics should be the backbone of any
good Communications or Marketing
strategic planning. You don’t need me to
tell you that though.
But don’t just limit it to that.
How we use it.
MPAA has been a Brandwatch
customer since 2012
Traditional insights and data The fun stuff
ANALYTICS PARTNERSHIPS
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This was done with Brandwatch’s managed
services team.
How about an Audit?Best to find out what people are saying first.
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Ratings discussion was almost equal to the
amount of conversations surrounding our
anti-piracy efforts.
Actually the split
was very different
Piracy
Policy
Ratings
As a trade organization, we constantly try
to be aware of the conversation around
our important issues.
It informs when we decide to interject,
and the influencer tagging allows to
understand how a particular conversation
is spreading
Issue
Tracking
Fun stuff
How We Use Brandwatch as a Partner
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A co-branded effort with Brandwatch to try to predict Oscar
winners through levels of online conversation.
What We Did
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Highly successful with our picks.
86% Accurate
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Placements in EW, Popular Science, ClickZ, Geek, Read Write
and more.
Great Press Coverage
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Social Oscars.
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Social Awards
Season
Predict them allTotally revamped the creative and went expanded our
universe of Awards shows
SXSW 2014
VIZIA Display
ARCHIE
Brandwatch is helping us create the structure for
streamlining our online monitoring across
international offices
Global Social Media Monitoring
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Early stages of working to pull all of our varied
communication efforts into one set of metrics to
determine value
Universal Metric/ROI
02
Upcoming Tasks
Questions?
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