Car Dealership Micro-Content Critiques
Post on 27-Aug-2014
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GARYVAYNERCHUK.COM
KUNI LEXUS
GARYVAYNERCHUK.COM
GARYVAYNERCHUK.COM
1Good creative. Looks native to the
platform, and doesn’t have any overt branding or logos.
1
GARYVAYNERCHUK.COM
Always good to have lots of #hashtags, but I doubt anybody is clicking through #GreenwoodVillage
to discover more content.
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GARYVAYNERCHUK.COM
If you’re advertising hot chocolate, it’s probably best to show what you’re talking about. This copy has zero relation to the
image, which I find to be seriously confusing.
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GARYVAYNERCHUK.COM
TOM’S FORD
GARYVAYNERCHUK.COM
1Using a popular
meme to be seasonally relevant? Perfect.
1
GARYVAYNERCHUK.COM
Matching hashtag, too? Nicely done.
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GARYVAYNERCHUK.COM
Hit up something like memegenerator.net to actually customize the
image text.
“Brake Yourself, Winter Drivers are
Coming” would have killed here.
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GARYVAYNERCHUK.COM
FIAT OF MANHATTAN
GARYVAYNERCHUK.COM
1If you’re going to plug a product like these cute
car eyelashes, GIVE ME A LINK SO THAT I
CAN BUY THEM.
1
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GARYVAYNERCHUK.COM
LIBERTY HONDA
GARYVAYNERCHUK.COM
The use of native text written on the windscreen is something EVERYBODY
should be trying on Instagram.
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GARYVAYNERCHUK.COM
Why no copy to go along with the image? This is your chance to be really straightforward
with a “buy” CTA.
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GARYVAYNERCHUK.COM
Again, like our first example, this has a great volume of hashtags, but some of them are too
narrow to get you any discovery.
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GARYVAYNERCHUK.COM
STERLING McCALLLEXUS
GARYVAYNERCHUK.COM
1Image is incorrectly
formatted and stretched out. Use this link as a handy reference.
1
GARYVAYNERCHUK.COM
There is way too much copy on the actual event.
The only CTA is buried at the end of it way past the point where any normal
person would have stopped reading.
22
GARYVAYNERCHUK.COM
Speaking of the CTA, you know Facebook events have an RSVP function,
right?
Asking people to email you is another level of
friction that will lose your audience.
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GARYVAYNERCHUK.COM
1Fantastic newsjacking of the Amazon Prime Drone
joke. Very smart.1
GARYVAYNERCHUK.COM
The copy is laid out very smartly, separating @s and links so they don’t
get jumbled.
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GARYVAYNERCHUK.COM
But seriously, guys, let’s all agree to stop using
our own handles in our tweets.
It’s weird and redundant.
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THANKS FOR READING!
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