Canadian public-relations-society-june 21-2011

Social Media, Mobile and Your Business

Chris Breikss6S Marketing

C P RS VA N C O U V E R

Abou

t Me

President, 6S Marketing

Founded 6S in 2000

Expert in SEO, SEM, and Social Media

Speaks at, sponsors, and attends industry events across North America

Our T

eam

Skilled, dedicated and industry-savvy team of 30 employees

Project managers have 4 to 10+ years SEM experience

Worked with 500+ clients

BC’s Top Ten company to work for in 2010 (BC Business Magazine)

6S Marketing

http://www.mlb.com

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C h r i s B r e i k s s , P r e s i d e n t | I I M A S p r i n g F u s i o n | M a y 6 , 2 0 1 1

http://cbc.ca

@jacklayton @pmharper

Listen to What People Are Saying About:

You Your Brand

Your CompanyYour Clients

• Canadian Company (Fredericton, New Brunswick)

• Costs $500-$1500 per month• Listening tool• Measures sentiment• Records history• Creates reports• Was just purchased for $300+ million

“It’s not just jobs. It’s also clients and services.”

- Reid Hoffman, LinkedIn founder

Mobile Marketing

We are on the cusp of a mobile revolution in Canada for the 4th year running

Do you sleep next to your

phone?

Each of your customers has a cell phone on them 90% of the time.

If you forget your phone when you go out, you will go home and get it.

Your phone is no longer just

a phone

It is your alarm clock, daytimer, email, Twitter, Facebook, Foursquare, camera, video camera, search engine…

Next: it will be your wallet

NFC Mobile Payments

NFC technology will likely enter the mainstream in three years

Small-value payments can be made by swiping an NFC-enabled handset over a contactless reader, without having to enter a PIN

Being tested in the UK, while Japan has had the technology for years

Source: Juniper Research

RFID and Point of Sale

UPC bar codes being replaced by RFID tags that talk to a networked system to track every product you put in your shopping cart.

Imagine going to the grocery store, filling up your cart and walking right out the door. No lines, no waiting.

Is your website mobile optimized?

Implications

Source: Google and Ipsos OTX

Mobile sites vs. mobile apps

What do you need?

Native downloadable apps?

Great mobile sites and content using HTML 5?

WordPress theme?

MobileAdvertising

Ad dollars go where the eyeballs are, and eyeballs are on mobile

82% of smartphone users notice mobile ads

Source: Google and Ipsos OTX

“If you only have so many bullets in your gun...”

http://www.flickr.com/photos/missturner/

FacebookMobile

There are more than 200 million active users accessing Facebook through mobile devices

People who use Facebook on mobile devices are 2X as active on Facebook than non-mobile users

Source: Facebook

FacebookPlaces

With tons of data, Facebook is well positioned to make location based services useful to business

Best practice is to combine local, social, photo and mobile

FacebookPlaces

The review/peer conversations that will take place about your business after check in will be what matters the most

Why do wecheck in?

To share experiences

To connect with and find friends

To get deals

Why do wecheck in?

‘Checking in’ or ‘liking’ a brand involves interacting with the brand in some way

It defines who you are – personal cachet

Google Places for Business

Millions of people search Google Maps every day

A simple and easy way to maintain an online presence

Location-basedApplications

There are 20,000 location-based applications in existence either with location as their core feature or with location weaved in.

Source: San Francisco Chronicle

Contactchris@6smarketing.com@6S_Marketing