Canadian Municipal Gov 2.0 (Lac Carling 2009)

City of Ottawa

Twitter: @rob_giggey

Why is local different?

Retweets & responses

Gen. Info

Marketing

Jobs

City of Ottawa City of Toronto, City of Toronto Fire

Service, Toronto City Council, 311 (Coming Soon), @mayormiller

City of Edmonton City of Kingston City of Windsor Vancouver’s GreenestCity Nanaimo Jobs Likely others

Vancouver: motion passed (May),

moving forward to implementation plan

Toronto: announced toronto.ca/open at

MESH09 – coming this Fall

Ottawa: reviewing Data Dissemination

policy to be more open – report due Q3

‘09

•Build awareness and attract

champions

•Becoming the “experts”

•Getting management buy-in

•Business case for social media

Participation in online communities Twitter, MuniGov, GovLoop, LinkedIn…..

Attending events Social Media Breakfasts, ChangeCamp, ALI,

MESH, DPI-PDW, MISA, Third Tuesday….

Reading: Groundswell, Wikinomics, Here Comes Everybody, Grown Up Digital…..

Media Advisories, News Release, PSAs,

• RSS on Ottawa.ca• iGoogle – How-to workshops for RSS aggregation and media monitoring• Interactive Traffic Map• Internal Blog (e-Media)• Internal Wiki (GIS, e-Media)• Online Consultation pilot (Nanos Research) x 4• LimeSurvey (open source survey tool)• Research and using social media tools (yammer, twitter, Animoto, blogs,

wikis)• Web 2.0 seminars and fact sheets• OC Transpo strike - YouTube; social media monitoring

• Facebook, twitter, blogs, discussion spaces• Sandbox agreement with IT• Facebook Groups: Public Health; Doors Open Ottawa• Flickr: Doors Open Ottawa photo contest• Online consultation re: Governance (wiki based, City run)

More Learning and More Networking

Social Media Strategy

Data Dissemination Policy

Web Steering Committee

• Use these technologies yourself

• Start where you can

• Use examples to show it can be done

• Develop interim policies. Borrow others. Keep

flexible

• Proceed

• Think outside your organizational box

• Share Best Practices and Policies

• Share Tools, Data, Code

• Form and Join Communities

• Partner, partner, partner

eMedia Division (Comms)eMedia Division (Comms)

• Mark.Faul@ottawa.ca: Business

Analyst, @citymark

• Chris.Wightman@ottawa.ca:

Manager eMedia, @cwightman

IT ServicesIT Services

• Anne.Beingessner@ottawa.ca: Prog Mgr

for ottawa.ca and intranet

• Donna.Andronik@ottawa.ca: Project

Manager ottawa.ca