Can we put_innovative_on_the_map

Can we put Innovative on the map?Susan Lytinen

Gail Borden Public Library DistrictApril 24, 2013

The beginning of Map Envy

Market segments by block group

Tapestry profile of Rustbelt Traditions segment

Library use by block group

Library borrower map from Public-Library.com

Esri’s ArcGIS Desktop: ArcMap

Market segment map: First add a basemap

Draw or import your library service area

Add block groups

Get market segment information for block groups

Mosaic profile of Birkenstocks and Beemers segment

Add market segments to attribute table

Use market segments to label & color block groups

You can print your map or output a pdf

To make a registered customer map, first you need context.

Color the block groups by population.

Export patron record numbers and addresses from Innovative

Geocode customer addresses

Calculate the number of customers per block group and percentage of population

Color the block groups by customer percentage

Thank You!

Questions?

Susan LytinenData Projects Specialist

Gail Borden Public Library Districtslytinen@gailborden.info

847-608-5013