Campus Journalism Basics- SOCORRO DISTRICT

Campus Journalismnow invades

SOCORRO DISTRICT--a big leap ahead--

In the road to excellence..I know no finish line.

Do you have what it takesto be a staffer?

Do you have a nose for the news?

Etymology of Journalism:Greek words:

Acta – dailyJiurna -events

What is Journalism?

(Jay Rosen from PressThink website)

 Journalism can be a commercial thing, done for money, or a noncommercial thing, done for love.

 It may be done as a public service, a way of entering into political debate, or for the simple and practical reasons people have always shared information or ‘talk.’

What is Journalism?

(Jay Rosen from PressThink website)

 It can be a purely human and expressive act.

 And, of course, it is sometimes done for reasons of power.

What is Journalism?

(Jay Rosen from PressThink website)

 But what most identifies the practice of journalism is not power, profit, or free expression in itself. It’s the idea of addressing, engaging and freely informing a ‘public’ about events in its world.

School papers, like newspapers have a special mission, a right and a responsibility to disseminate news in their respective campus-communities while also entertaining and educating readers and presenting issues for their reflection.

School Journalism Today

• Student journalism is never stationary, it always responds to student ingenuity and changing times, and the present period is exceptionally active one, with significant trends.

• School papers sphere of news coverage today has noticeably become broader.

Definition of Journalism• “literature in a hurry” –Jose A. Quirino

• “ Something that embraces all forms in which and through which the news and comments on the news reach the public. All that happens in the world, if such happenings hold interest for the public, and all the thought, actions, and ideas which these happenings stimulate become the materials for the journalist.”-F. Fraser Bond

Functions of Journalism

1. Inform the public through the news coverage

2.Influence and mold the public opinion3. Amuse or entertain the public4. Serve and promote community welfare as a

whole

Scope of Journalism

Journalism covers three channels or areas of mass communication:

1. Audio2. Audio-visual3. Print

Definition of Campus Journalism

Campus journalism is defined as “that enjoyable activity of the staff of the campus paper in collecting, organizing and presenting news, writing editorials, columns, features, and literary articles, taking pictures, cartooning, copy reading, proofreading, dummying & writing headlines”.

Functions of the Campus paper

A. Aid to the students1. provide an opportunity for interesting writing;2.give students the opportunity to learn how to read newspapers;3.act as a stimulus to better work.4.develop students’ power of observation and discrimination

Functions of the Campus Paper

B. Aid to the School & Community1. educate the community as to the work of the school2. publish school and community news;3. create & express school opinions;4. make known the achievements of the school to the community.

Sections of the Campus Paper

A. News SectionB. Editorial SectionC. Features/Literary SectionsD. Columns: Sports, Fashion, etc.E. Review

Qualities of a Good Journalist

1.Resourcefulness- a good journalist is supposed to be resourceful in order to gain access credible sources of information and to gain success to all important event.

2. Critical- in order to separate truth from propaganda and dogmas that may distort truth.

Qualities of a Good Journalist

3. Objective- a journalist is supposed to put aside personal biases and should not let his emotions cloud his judgment.

4. Conscientious- a journalist is not supposed to use his influence in order to meet personal objectives and should be well aware of the consequences that may result from his actions.

• You need to be thinking “ I want to be the best” and be prepared to take all the necessary steps to get this.

*Specific skills: articulate, confident and be good at working to strict guidelines.

*Compare yourself to real broadcast journalist- take notes of what they do well ( and what they aren't doing well ).

*Learn from your mistakes.

Functions of the Campus Publication

 Information disseminator  Marketplace of ideas  Tool for education  Entertainment  Influential venue for a cause or crusade  Voice of its publishers

They need to be managed properly organization through:

 Thorough Planning

 Functional Organization

 Proper Way of Leading

 Effective Control Mechanisms

Publication Management Functions

 Planning Organizing Leading/Activating  Controlling

Publication Management Functions

 Planning Human Resources  Funds  Time  Topics

 Equipment

Publication Management Functions

 Organizing

 Assignment of functions  Assignment of working relationships  Assignment of duties

Publication Management Functions

 Leading

 Mobilizing the Staff  Communicating  Motivating  Inspiring

Publication Management Functions

 Controlling

 Imposing Deadlines  Editing  Evaluating

Editorial Policy

 Anchored on the School’s Vision, Mission & Goals

 Independence

 Priority Thrust

Characteristics of an Effective & Credible Paper

 Timeliness  Responsiveness  Fairness  Balanced Treatment of Issues  Sustainability  Credibility & Integrity  Creativity

Characteristics of an Effective & Credible Paper

 Observance of Ethical Standards  Responsibility  Freedom & Independence  Accuracy & Truthfulness  Sincerity  Impartiality & Fair Play  Decency

Press Production Processes

Editorial Planning the Issue  Giving of Assignments  Data Gathering  Compiling Notes  Writing Preparation of Visuals

Overall Rulesin Writing

1. Know the purpose. 2. Understand the facts. Don’t try

to write when you’re not sure.3. Form a mental outline. 4. Observe simplicity of language.5. Be direct to the point.

Overall Rulesin Writing

6. Prefer the active over the passive voice of verbs.

7. Describe vividly but use adjectives and adverbs sparingly.

8. Use concrete, not abstract, verbs .9. Be as factual as possible. Avoid

opinionating unless you’re writing a column or an editorial. .

Overall Rulesin Writing

10.Use direct quotes. 11.Show, don’t tell.12.Be consistent with mechanical style. 13.Don’t mention anything you can’t

explain.

13.Write for your readers, not for yourself.

In Writing a Story

1. Observe the structural rules2. Prefer the simple word over the longer

and sophisticated word. 3. Use attributions

On recordOn backgroundOn deep backgroundOff the record

4. Aim for completeness of data

Editing & Production

 Editing  News & Visual Content Inventory  Content Evaluation  Headlining  Photo/Visual Editing & Captioning Layout/Dummying

Editing Techniques Improve the language  Observe rules of grammar  Aim for correct style

Style covers: Punctuation marks  Capitalization  Use of figures  Numbers  Spelling

Editing Techniques

 Observe accuracy & logical flow of ideas

 Follow appropriate structure  Use editing tools when necessary  Use proper format and symbols  Overall goal: Readability

Headlines: Purposes

 They summarize the story  They attract reader attention  They display the value of the story

 They sell the newspaper

Headlining Requirements

 Appropriateness of content  Accuracy of information  Proper fitting of space provided

 Correctness of content  Consistency in format & capitalization

Opinion Page (Contents)

 Masthead  Editorial/s  Columns  Cartoons

 Photos  Letters to the Editor  Forum  Essays

Purposes of Publication Design

 To make the page look attractive  To arrange the content in order of value  To make the paper look presentable  To held ‘sell’ the paper To help readers have a quick content look

Elements of Design

 Nameplate  Headlines  Text  Photos & Other Graphics  Column Width  Folio

Elements of Design

 Colors  Gutters  Boxes  Screens/Half-tones/Reversed Materials  Fonts  Typographical Devices

Principles of Layout

 Balance  Harmony & Unity  Contrast  Emphasis

 Movement

 Proportion  Simplicity

Magazine & Tabloid Format

 Tabloid suits news & opinion content  Magazine more for features & entertainment  Pagination in both ideal if total number is divisible by four  Both requires wise use of color  Magazines usually bound, tabloid not  Magazine content is anchored on a theme;

cover story needed

Basic Principles of Visuals

Appropriate Composition  Proper Lighting/Shading  Good Technicals  Clear Idea/Story/Message (Camera Handling)

Press Work

 Camera Work  Proof  Final Correction  Press Run  Binding  Circulation

Publication Design Tips

Basic Principles

1. Show a hierarchy that reflect emphasis and movement.

2. Identify an imaginary visual center.

3. Organize the elements. Avoid a visual clutter

4. Show contrast.

Basic Principles

5. Show that elements create visual unity.

6. Observe proper format proportion

7. Have consistency in format and content.

8. Work for a functional and reader-friendly visual.

Typography

9. Be consistent in use of fonts.

10. Don’t stretch fonts to fit space given.

11. Avoid squint-size fonts.

12. News pages need not more than three font families.

13. Use less font families, too in features page.

Daghang Salamat !

…..Sir Jovel Elumba