Transcript
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Calero Media Systems
Play the Web on your TV!
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Client Appon portable
SearchSelectShare
Server app onWeb-to-TV
Enabled device
Products
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Background Search
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Lean-Back Share & Select
Hulu - Saturday Night Live
House – Hugh Laurie
CSI – Episodes
YouTube -Evolution
American Idol - Jordan
Media
Media
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
DEMO
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Coordinated Advertising
Embedded video adson family TV
Companion ads on control devices
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Calero Total Market
Eventually all HDTVs will be connected to the Internet
0
20
40
60
80
100
120
140
160
180
2008 2009 2010 2011 2012
Installed Base Mu
Captive STB
Captive IPTV
Advanced Game Console
MediaPC/Extender
>80Mu
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Summary
Use portable internet devices to search, select and share web media for display on a TV.
>80M Internet-ready TVs - 2012
>200M/yr control sockets - 2012
Video advertising is evolving $20B opportunity to manage pageviews
across multliple display formats
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Crowd voting
Where do people want to watch web
media in the future?
Do people want to watch web media on
their HDTV?
http://ask500people.com
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Calero Segmented Market
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2009 2010 2011 2012 2013
Segment Available Market (Mu)
Phone Control
Laptop Control
Wireless Keyboard
HH Remote
Movies On Demand
23Mu cum
Control Internet TV with a Portable Internet Device
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Revenue Model
2008 2009 2010 2011 2012 2013
Direct Sales 0 879 2,769 9,073 23,747 51,594
License Revenue 0 150 300 800 1,650 3,200
Advertising Revenue 0 44 460 2,192 8,481 21,662
Total Revenue 0 1,073 3,530 12,066 33,878 76,455
SG&A 120 4,218 10,763 12,568 17,601 30,088
R&D 300 1,667 2,533 3,229 5,514 12,000
Net Profit (420) (4,812) (9,766) (3,731) 10,763 34,367NP % -448% -277% -31% 32% 45%
Investment 500 6,000 10,000 5,000
Ending Cash Balance 80 1,268 1,502 2,771 13,534 47,902
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
Status: May
Team Robert Osann, Sam Beal, Joe Zott
Outsource Engineering Team
Status Self-funded to date
Server software for PC - released
Client software for PC & Windows Mobile - alpha demo
Registered domains and trademarks Web-To-TV.com MediaDancer.com
Filed 2 patents, 1 in preparation
Confidential – Calero Media Systems, Inc – May 2008
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Calero Media Systems
Play the Web on your TV!
2008 Priorities
Seed Investment $500K
Product Development Develop Client App - Win Mobile, iPhone, Android
Develop Server App - XBOX360
Marketing Plan Website redesign
Sign Joint Marketing Partner
Launch online advertising campaign
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