Cadbury sales and distribution

CADBURYSALES AND DISTRIBUTION

KANWALJIT KAUR GOSAL12397027

COMPANY PROFILE

Founder : JOHN CADBURYLocation : Birmingham, UK.Year : 1824

OPERATE IN OVER 70 COUNTRIES

WORLD'S LARGEST CONFECTIONERY COMPANY

WORLDWIDE, CADBURY HAS 75,000 EMPLOYEES

CADBURY IN INDIA

MARKET SHARE 70%

GOLD STANDARD

65 YEARS OF PRESENCE

COCOA GOLD PROGRAM

PRODUCT RANGE

CHOCOLATE MARKET IN INDIA

ALL VARIETIES OF STORES

2100 DISTRIBUTORS AND 4.50.000 RETAILERS

0.6 MILLION RETAIL OUTLETS

RS. 6500 MILLION WORTH OF MARKET

4000 TONNES OF CHOCOLATE MARKET

LOCATIONS IN INDIA

RECRUITMENT

MBA WITH 2-10 YEARS OF EXPERIENCE

CAREER PATH

ABILITY TO ANALYZE

HIGH ENERGY AND COMMERCIAL THINKING

INFLUENCING AND NETWORKING SKILLS

SELECTION OF CHANNEL PARTNERS

BUSINESS CAPACITY AND SALESMANSHIP

CREDITWORTHINESS, FINANCIAL AND SOCIAL STATUS

EXPERTISE AND EXPERIENCE

TRAINING

LAKSHYA

NEW RECRUITS AND UNDERPERFORMERS

DISTRIBUTOR’S SALESFORCE

COST OF TRAINING

BENEFITS

DISTRIBUTOR’S GETS 1% OF SALES

PURPLE CHAMP GETS AROUND RS.4000/MONTH

WHOLESALER CATEGORY WISE

FOREIGN TRIPS

VISICOOLERS ETC FOR RETAILERS

A DAY WITH PURPLE CHAMP

INFORMATION PASSING

NEED RECOGNITION

VISIT AND CLASSIFY

REPORTING AND DAY PLAN

CONVINCE AND FINALIZE ORDER

A DAY WITH PURPLE CHAMP

COLLECTION OF CASH OR CHEQUE

ENTERING ORDER AND MAKING BILLS

CONFIRMATION OF BILL

LOOK AT VISIBILITY

SUGGESTIONSLOCATION OF STORES

TRAINING AS PER NEED

TRAINING FOR RETAILERS

REVISION OF TARGETS

ADVERTISEMENTS ADD TO THE SALES