Transcript
Kuch Meetha Ho Kuch Meetha Ho JaayeJaaye
Company Overview
Started in the year 1948Have operation in 60 countriesCreates brands that people loveCadbury enjoys a value market share of over 70%Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India
Be the world’s BIGGEST and BEST confectionery company.
Priorities:
Growth,EfficiencyCapability
1948: The Company was Incorporated on 19th July under the name of Cadbury-Fry (India) Private Limited
1964: Company started growing coca seeds at its own cost
1967: Cadbury introduced the `Five Star and Gems‘
1977- The name of the Company was changed from Cadbury-Fry (India) Pvt. Ltd., to Cadbury India Pvt. Ltd.
1982: company launched DAIRYMILK choclate
1987: Company launched new products such as `Crackle', `Orange', `Strawberry Krisp', `Mello', and `Wildlife bar'.
1995 - `Perk' was launched
1996-2006: Cadbury went on manufacturing its new products
2007: Cadbury India has rolled out a wafer-based chocolate called 'Ulta Perk' nationally.
Product Classification
ISO 9001 Certification Of Cadbury
Its proves the Quality Management System Three routes to Certification
(A) Option 1 (well suited for individuals)(B)Option 2 (well suited for organizations)(C)Option 3 (best suited for organizations)
The Most worst Situation was when the Brand totally got Down by Some small worms(insects) in the chocolate itself.
The news spread every where from small town to cities.It was really tough time to get back the interest of
consumer back to product and not only that the Demand for the product and the Craze.
BUT As Winners Never let Down themselves They Came out of
that Worst Situation within Few months, They first saw the fault in their manufacturing process & change their Wrapper which will not allow even moisture to effect it.
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Their Path to Growth: In Innovation They Follow: Doubling Their Development: Brand New-Brand Communication:
Head office
Conclusion
The CADBURY success is because of their big vision i.e., “Be the world’s BIGGEST and BEST Confectionery Company” and their purpose i.e.,
“Creating brands people love”.
Presented By
Kishorekumar Nadigatla
Seema Kesrwani
Meenakshi Kadam
Swapnil Tambe
Thank YOU
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