Cadbury india

Cadbury India [mondelez international]

Number Games:• In 1824, by John Cadbury at Bull Street in Birmingham, England.

• Mondelēz International was launched 0n 1st Oct. 2012.• Its headquarters is in Uxbridge, London, England.• Employee strength=110,000.• Operates in 165 countries.• In India, Cadbury began its operations in 1948.

Cadbury India

CADBURY India Products:

• Chocolate:• Cadbury Dairy Milk.• Cadbury Celebrations.• Bournville.• 5 star.• Perk.• Gems.• Beverages:• Bournvita.• Tang.• Biscuits:• Oreo.

• Candy:• Eclairs.• Halls.• Gum:• Bubbaloo.

Awards and Recognitions:

• Cadbury India wins the EMVIES 'Media Client of the Year' in September 2012.

• Cadbury India wins the "Client of the Year" title at the EFFIES 2012.

• Ranked 4th amongst India's 50 Most Admired companies by Fortune India.

• Dupont Award on Innovative packaging.• Best Suppliers awards (overall & processed foods category) at

the Spencer's Best Supplier Awards.• 10 Advertising Awards at Goafest 2012.

Money Matters:• Annual Report-2011 of Cadbury India.• Net revenue grew by 34% to Rs. 3359 crores.• Profit grew by 42% to 297 crores.• Global Net Revenue = $35 billion.• Share price [NASDAQ]:• 4/2/2013 NASDAQ 4:15 PM MDLZ $30.80 (+0.4%).

• Core Purpose:• "make today delicious" .• We make delicious foods you can feel good about. Whether

watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

• Mission Statement:• “Cadbury means quality”.

Product Planning Cycle:

Strategies Of Cadbury:• 4 P strategy.1. Place of Production.2. Products.3. Pricing.4. Promotion.

SWOT Analysis: