Transcript
•John Cadbury converts from tea and coffee to selling chocolate.• The year 1780 ,the first machine-made chocolate is produced in Barcelona.•After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875.•Rudolph Lint of Berne produces chocolate which melts on the tongue for the first time in the year 1879.•Operate in over 60 countries.In India, Cadbury began its operations in 1948 by importing chocolates•After 60 years of existence, it today has five company-owned manufacturing facilities •4 sales offices • The corporate office is in Mumbai
Chocolates
Snacks
CandyMilk Food Drinks
Gum category
A brand for every choiceFruit & Nut, Crackle Roast Almond, Cadbury sugar freeDairy Milk DessertsCadbury Dairy Milk WowieDairy Milk 2 in 1
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 7
The sweet taste of success
Cadbury dairy milk for every need
Gifting - Gift packs
In-home consumption
‘Muh Meetha Karna’
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 9
FACT NO 1
A staggering 120 million chocolate bars are sold in
New Zealand every year, 60 million of these are made by Cadbury!!!!!!!!!!!!!
CADBUARY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 10
Cadbury uses 33,000 liters of milk every day for chocolate production at its Dunedin plant!!!!!!!!!!!!!!!
FACT NO 2
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 11
CADBURY FUN FACTSFACT NO 3
New Zealanders chew through 150 million Pascal Jay bees every year!!!!!!!!!!!!!
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 12
FACT NO 4
Cadbury Confectionery's Dunedin plant produces around
10,000 Crunchy bars per hour!!!!!!!!!!!!!
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 13
A Cadbury Moro bar is consumed once every two seconds. If stacked end to end the amount of Moro's consumed every year by New Zealanders would be 500 times the height of Mount Cook!!!!!!!!!
FACT NO 5
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 14
Cadbury sells over 3.5 million boxes of chocolate every year!!!!!!!!!!!
FACT NO 6
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 15
If all the blocks of Cadbury Dairy Milk produced since 1930 were placed end to end, they would stretch from Cadburys Dunedin factory to the moon!!!
FACT NO 7
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 16
FACT NO 8
Over 69 million Minties were consumed last year. That is 21 for every man, woman, and child! The Minties wrapping machine can wrap 1000 Minties in one minute!!!!!!!!!!!!!!
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 17
FACT NO 9
Over 69 million Minties were consumed last year. That is 21 for every man, woman, and child! The Minties wrapping machine can wrap 1000 Minties in one minute!!!!!!!!!!!!!!
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 18
FACT NO 10
Cadbury Dairy Milk is the oldest chocolate brand in the country!!!!!!!!!!!!!!
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 19
FACT NO 11
Did you know that COCOA trees in Kerala
are called Cadbury trees!!!!!!!!!!!!!
CADBURY FUN FACTS
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 20
SWOT ANALSISSTRENGHTS
•Large teeming population of kids and teenagers•Well established market•Vast variety of products•Priced according to Indian mind set•Easy availability of cocoa in india
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 21
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 22
SWOT ANALSISWEAKNESS
•Large portion of population suffers from diabetes, cholesterol disorders etc•Dental problems associated with consumption of chocolates
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 23
SWOT ANALYSIS
•Innovative uncaptured chocolate market in India – ( such as sugar free chocolate sector)•Large number of occasion celebrations and festivals in which chocks are used as a medium to convey happiness•Increasing acceptance of Globalisation and better relationship with foreign companies
OPPORTUNITIES
A brand for every choice
• Fruit & Nut, • Crackle • Roast Almond, • Cadbury sugar free• Dairy Milk Desserts• Cadbury Dairy Milk Wowie• Dairy Milk 2 in 1
04/08/2023 consumer behaviour 24
•Competition- cut throat competition from nestle amul and international choc brands•Negative publicity and contrivances•Negative publicity and contrivances•New entrance and individual players ( rise in sale of homemade chocolates)•Preference and availability of other substitutes ( sweets and deserts)
SWOT ANALYSYSTHREATS
Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.
BYTES…..
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