By: Joseph DeRose Profession: Fitness Specialist at Magna Health Insurance Target Audience: Bob Drysdale, CEO, Magna Health Insurance.
Post on 01-Apr-2015
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Increasing Employee Enthusiasm for Exercise
at the Workplace
By: Joseph DeRoseProfession: Fitness Specialist at Magna Health Insurance
Target Audience: Bob Drysdale, CEO, Magna Health Insurance
CEO believed current wellness program was
ineffective Statistics indicate increase in employee sick
days Statistics indicate a drop in sales Surveys indicate decrease in employee morale Surveys indicate low employee enthusiasm for
exercise Fitness specialist was fired
I was hired shortly thereafter to fix problems
Defining the Problem at Magna Health Insurance
BMI
<18.5(Underweight)18.5-24.9(Healthy weight)25-29.9(Overweight)30-34.9(Obese)
60%
10%
10%
20%
Issues Faced upon my Arrival
50 total employees
Issues Faced upon my Arrival
Frequency of exercise at work facility
Exercise 2x a week ( 5%)
Exercise > 4x a week ( 5%)
Exercise < 1x a week (80%)
Total of 50 em-ployees
50% of employees believed previous wellness
program was ineffective 65% of employees found equipment too
complex to use 70% of employees would prefer fun and
exciting exercise classes 90% believed nutrition counseling should be
offered
Issues faced upon my arrival
Institute exercise classes to increase
enthusiasm for exercising Will increase use of exercise facility Will reduce employee sick days Will increase employee morale Will improve employee BMI numbers Will help increase company sales
My approach
Equipment was bought 5 years ago
4 treadmills =$8,000 4 exercise bikes = $5,000 Two 150 lb dumbbell sets with racks = $600 Standard machines for lower and upper body
1 Cybex Jungle gym = $7,500 1 Cybex Multi-station = $6,000
Total cost of equipment was $21,100
Current Exercise Equipment
Sell all equipment to a manufacturer
Estimated recovery is $8,400 Spend money on new equipment
Use available space in empty exercise facility for exercise classes Kickboxing Kettlebell Jazzercise Yoga
My Solution
Replace existing rug with hardwood floor Estimated Cost of project is $2,500
Money left-over is $5,900 Remaining balance will be used on necessary
equipment
My Solution
10 Kickboxing bags/ $1,300
Needed as surface to kick 50 ankle supports/$750
One per employee Both at Sports Authority
Equipment for Kickboxing Class
Equipment for Yoga Class
25 yoga mats/ $1,000
Mats provide sticky surface for yoga movements
Can be bought at Sports Authority
Equipment for Kettlebell Class
Twenty-five 10 lb kettle ball weights/ $500
Provide resistance and increase difficulty during movements
Found at Sports Authority
Equipment for Jazzercise Class
20 aerobic step-up raises/$1,000
15 platforms/$1,200
Found at Sports Authority
Platform provides surface to step up on
Step-up raises increase difficulty of workout
http://www.choosemyplate.gov/ Is completely free like having a personal nutritionist at home
Website will be used in conjunction with my nutrition counseling services
Software for Nutritional Counseling
12%
24%
26%
6%
30%
2%
$8,400 Budget Yoga ($1,000)
Kickboxing ($2,050)
Jazzercise ($2,200)
Kettleball ($500)
Hardwood Floor ($2,500)
Money not spent ($150)
Cost Analysis
BMI numbers will improve in 1 year Employee morale will improve in 3 months Company Sales will increase by 50% in 6
months Enthusiasm for exercise will be at an all-time
high Quality of work will improve Employee sick days will decrease Employees will develop healthier diets
Program Goals
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