BY: ANTONIO DE BENITO. ABOUT THE COMPANY TARGET, COMPETITORS.

B Y: A N T O N I O D E B E N I T O

ABOUT THE COMPANY

TARGET, COMPETITORS

ABOUT THE COMPANY

- The 15th largest petroleum refining company in the world

- 43300 employees

- Founded in 1986 in Madrid, Spain

- World famous because partnership in motorsport

WHAT DO WE WANT TO ACHIEVE?

HOW TO ACHIEVE IT

Monster and DC campaign

HOW TO DO IT

Repsol 2011 campaignRepsol

2011 motorsport campaign

RISKY?

HOW TO DO IT

-The market of Repsol is based in Spain in Portugal

-Repsol is spending 15MM€ a year in the partnership of Repsol Honda HRC

-They are partnershiping the Dakar Rally ,the Spanish Speed Championship, and other minor motorsports, an acrobatic spanish flying team, also taking part in the financial aid program to olympics.

HOW TO DO IT

-The whole budget of HRT is 50MM a year, repsol can even BUY the team.

-Spanish team in F1, with spanish partnership, based in Spain.

-Total right to choose the drivers for comercial criteria.

HOW TO DO IT

WHY TO DO IT?

-Forget about the problems with YPF

-Reinforce the spanish image of Repsol

WHY TO DO IT?

-

- Cost

- World campaign for a local brand

- Possible bad image

+

- Image

- Merchandising

- Free minutes in TV

- Powerful image all over the world

- Nationalism

WHAT WILL CHANGE?

-Huge impact in the media

-Raise of the popularity of the brand

-Gifts related to the team

-Repsol will be seen as a high-tech brand

-Fans of motorcycling can be dissapointed

-Easy marketing plan

CAMPAIGN

CAMPAIGN

THANK YOU FOR YOUR ATTENTION!

BIBLIOGRAPHY

http://www.repsol.com/es_en/ A lot of corporative information. Useful, and in english

www.cincodias.com Economic newspaper, only in spanish, where is easy to know about the real situation of the company

www.thef1.com News and info about f1, useful to know the budgets of the teams