Transcript
Chris PuckettDirector of SalesP: 917-817-7121chrispuckett@buzzfeed.com
BuzzFeed is...
...where people react to the most viral content on the web
www.BuzzFeed.com
BuzzFeed.com
•Top 500 US Internet Site
•8 Million Unique Visitors
•Highly engaged, sharing audience.
BuzzFeedPartners
Buzzfeed.com8 Million
140 million
Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites
The largest “what’s hot” network
Viral Monitor of your content, & the web.
Snooki snacks
Real-time viral meme tracker
Track and measure earned media
Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content.
Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source.
Buzzfeed promotes viral sharing by running across our network.
DSPs
Viral Lift = Sharing = Success!
Our MeasurementSocial SharingYour Content
Data: Quantcast
MALE COLLEGEGRADUATES
AGE
65% 44% 18-26
$60K - $100K HHI
The BuzzFeed Audience
*However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content
*
...and BuzzFeed users do the most sharing.
Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than directclicks.
Site Boost
BuzzFeed 67.5%
HuffPo 48.5%
Twitter 48.5%
Facebook 44.9%
College Humor 39.3%
*Hill Holiday Study, Advertising Age, 7/21/10
BuzzFeed Advertising Products
BuzzFeed Home Page PlacementsUsing High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.
BuzzFeed Viral StoriesUtilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!
Samsung Examples
BuzzFeed Placements and Units
BuzzFeed Supersharers
How often do you visit BuzzFeed?
How often do you share content when you visit BuzzFeed via
Twitter, E-mail, Facebook, etc?
Survey Size = 304 Users
Why do you visit BuzzFeed?
Do you watch television?
Do you go to the movies?
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