Businesses and social media

Businesses and social media.By George Smith-Moore, Bruce Chalmers and Damien Taylor

What this is about?Need to show of how to make businesses cost efficient?

Twitter, Facebook and Small Businesses? This presentation is aimed at small businesses.

This will show those businesses how to advertise using social media sites (will show Facebook and Twitter).

Why? Using social media sites is free and is therefore an effective way of

advertising.

As Twitter is a viral media site it is easy for tweets to be passed along.

Companies will use Twitter and Facebook to promote, connect, and to make awareness of their product.

In the following slides will be the 1-10 benefits of using Twitter and then the benefits of using Facebook

Twitter 1-10 benefits for businesses

Connect with customers/consumers By setting up an account on twitter for your business, you can use this as an

customer feedback forum. Using free tools like the Twitter search you can find the unhappy customers and help resolve their issue.

Feedback You will more than likely get customer feedback, by listening to this and

communicating with the customers, you will have a higher customer service and it is those things that people like in a business.

Branding People like to talk to someone real.

This is because a real person can understand the customer far better than a bot.

News Keeping in touch with your customers will make them more likely to follow

you and more interested in your product.

So by posting tweets and keeping the market informed you will increase sales and loyalty.

Promotions If you hand out deals on Twitter people are more likely to use them and

make you more revenue, plus people are more likely to buy your product if it's on sale.

Marketing Twitter is free to use and is henceforth not going to effect your overall

revenue

It is also a effective way of communication.

Twitter is Viral As Twitter is very viral, it will become part of your marketing strategies.

Viral means that it will spread easily, and in this case it is by using the re-tweet button.

Spying on competition As Twitter is free it is free to use the search tool and then place your prices

competitively, against the market.

Also if you see that a customer of a rival service is unhappy you can send them a message and give them a discount and voila you now have a new customer.

Increase Sales By promoting your business you will slowly become more popular and well

known, this then will make more people aware of your products/services, and will bring in more profit/revenue.

Loyalty If customers are happy with what you have given to them and how you have

helped them. They will be loyal to you for a long time.

Facebook(some points for twitter may be repeated Facebook)

Branding You can make your brand easily recognisable by Facebook because of the

sheer number of users.

Customer engagement By including a link to your website and by using promotions you will get

more customers visiting and using your services

Reputation Facebook can make you a very good reputation and that can then give you

more business.

Viral Using Facebook for your business is very good as it is viral so your product

will spread quickly and also people head straight to the internet for information, and if your product is on the internet then that will help a lot.

Humanising Using the pictures feature you can upload your product, happy customers,

team building. All of this makes your business look better in terms of the consumer.

News Using Facebook your business can send out information about community

events, newsletters, competitions and community service. All of this will make your business look better than that of another business.

Ads You can buy advertisements on Facebook, this will allow your business to

grow exponentially.

Competition Using Facebook you can spy on your competition and you can then price

your products competitivly.