Business Writing PowerPoint Brazil Summer Program 2014.

Business Writing PowerPoint

Brazil Summer Program

2014

Outline of Lecture

▪ General Business Information

▪ White Papers & Audiences

▪ Presentations & Types

General Business Information

Being a Business Owner▪ How I began▪ Services▪ Payroll▪ Transcription▪ Typing (books, articles, etc.)▪ Résumés, Cover Letters, Statements of

Purpose, etc.▪ Telephone Answering▪ Organization Secretary (Medical Group, etc.)▪ Office Space▪ Temporary Employees: testing, training,

placement

General Business Information, cont.

Being a Business Owner, cont.▪ Customer Service▪ Product: When the ‘product’ is the client▪ Quality Control▪ Usability▪ Salary▪ Hiring Employees

Customer Service

▪ “The Customer is always right!”

▪ Negotiation

▪ Contracts - signed!

▪ Extras

Product

▪ When the ‘product’ is the client▪ Customer Service as a product▪ ‘Word of Mouth’

▪ Customer Service… again▪ Quality▪ Negotiation

White Papers & Audiences

▪ History of White Papers

▪ Current Use of White Papers

▪ The “White” of White Papers

History of White Papers

▪ Research

▪ Information Presentation

▪ Only for Decision Makers

Audiences

▪ Primary

▪ Secondary

▪ Tertiary

Primary Audience

▪ Owners

▪ Managers

▪ Board of Directors

Secondary Audience

▪ Investors

▪ Employees

▪ Interested Parties

Tertiary Audience

▪ Stockholders

▪ Potential Stockholders

▪ Interested Parties

Why does audience matter - and what should we do about it?

▪ Primary Audience▪ Skim▪ Bolded text▪ Search for specific information

▪ Secondary Audience▪ Need to be grounded▪ Main sections

▪ Tertiary Audience▪ Need to be informed▪ Will read all

Current Use of White Papers

“In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.”

http://www.klariti.com/white-papers/How-to-design-White-Papers.shtml

The “White” of White Papers

▪ Visually Appealing

▪ Cultural Reading Tendencies

▪ ‘Breathing’ space for eyes and brain

▪ Samples: http://jodoran.net/white-papers/

Presentations

▪ Two Types:▪ Educational▪ Professional

▪ Font and Visuals: https://www.youtube.com/watch?v=liQLdRk0Ziw

▪ Print-Outs/Hand-Outs

Business ‘Sharing’

▪ Tell them what you are going to tell them . . .

▪ Tell them (give them the information) . . .

▪ Tell them what you told them.