Business Models Overview
Post on 23-Feb-2016
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1Business Models - Overview
Business ModelsOverview
2Business Models - Overview
Why Business Models?
To articulate vague business ideas We want to distribute our music electronically We want to outsource our ICT support We want to form a joint venture with a movie-
making company
3Business Models - Overview
Why Articulating Business Ideas?
For common understandingFor common understanding
For analysis and evaluationFor analysis and evaluation
For ICT developmentFor ICT development
4Business Models - Overview
What does a Business Model Answer?
Which is our value proposition? How does our company create and market this
value? Which actors are needed to offer the value? What value do the actors offer each other? ...
5Business Models - Overview
A Business Model is not a Process Model
A business model focuses on the what – it identifies agents, resources, and exchanges of resources between agents
A process model focuses on the how – it deals with operational and procedural aspects of business communication
6Business Models - Overview
A Business Model is a Starting Point
For exploring business ideasFor exploring business ideas
For designing business processesFor designing business processes
For developing ICT solutionsFor developing ICT solutions
7Business Models - Overview
What is in a Business Model?
Actor Supplier Customer Resource Value object Value proposition Value transfer Value exchange Value port Economic event
Duality Reciprocity Compensation Commitment Contract Distribution channel Value chain Capability Trust Customer relationship
8Business Models - Overview
Perspectives of Business Models
External perspective Looking at a web of organisations
Internal perspective Looking from within an organisation
9Business Models - Overview
Viewpoint of Business Idea/Solution
WhoWho creates it?
WhyWhy is it created?
WhatWhat objects are in focus?
HowHow is it represented?
Business Value
Top management
See who will contribute, benefit and make a profit
ValuesActorsExchanges
BMOe3-valueREA, UMM
Business Process
Operational management
Understand how the business is carried out
ActivitiesInformationControl flow
BPMNUML activity diagram
System Architecture
IT department Understand how IT can support the business idea
HardwareSoftware
UMLArchitecture description languages
Business Models in Context - Viewpoints
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