Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia Business Strategy
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Presented by Steve Virgin 21st July 2011
What is your Wikipedia business strategy
Our wider objective
Jimmy Wales on Wikipedia
6’ 42’ Promo Video
Talk at the University of Bristol (Jan 13, 2011)
Celebrating 10th Birthday of Wikipedia
Wikipedia only one of many projects
Worldwide unique visitors
Google Sites (includes YouTube) 831 million
Microsoft Sites 692 million
Yahoo! Sites 594 million
Facebook 500 million
Wikimedia Foundation Sites 411 million
AOL 286 million
eBay 250 million
CBS Corporation (includes CNET) 203 million
Amazon Sites 195 million
Wikimedia reach – per month
National chapter of Wikimedia volunteers
Recognized by Foundation, but independent
Founded 2008
Promote free content & seek volunteers
What does the Board of Directors do = Outreach
Wikimedia UK
Wikimedia UK – Holding Training Academies
Summer 2010 •Wikipedian in Residence•Backstage Pass•Hoxne Challenge• Editathons
Back Stage Pass -with the British Museum & British Library
Nov 2010GLAMWIKI Conference at British Museum
Running British Museum GLAM Conference 2010
Medical Research Council
Cancer Research
Food Standards Agency
Institute of Physics
Derby Museum
British Museum
British Library
Science Museum
V&A
Natural History Museum
Museums & Galleries Scotland
Technology Strategy Board
University of Bristol
ARKIVE/Wildscreen
Bristol Cathedral Choir School
Knowle West Media Centre
Wikimedia UK – Training, collaborating or in discussions
Bristol-Wikipedia Connection Global Fund Raising Conference May ‘10
Wikipedia @10 – January 13 2011
Trying something new…QR Coding the UK’s Cultural
Heritage
QR codes have become more prevalent in
marketing circles and have been integrated
into both traditional and interactive
campaigns.
Media where QR codes have been deployed
include: billboard ads, guerrilla marketing
campaigns, in-store displays, event ticketing
and tracking, trade-show management,
business cards, print ads, contests, direct
mail campaigns, websites, email marketing,
and couponing just to name a few.
QR Mobile Codes – Quick Response
QR Mobile Codes viewing museum
exhibits
QR Mobile Codes viewing anything
The Wright Challenge – Derby Museum
More than 600 pages created in less than 6 weeksOver 40 people who have never been to Derby are
helping Derby Museum. Derby may be “top UK museum” in dozens of different Googles
Content sharing
So what about me and my business then!
All content is “free”No charge to access or reuseNo permissions requiredNo restrictions on reuse or revision
Except: must attributeAltered works must also be free
CC-BY-SA; GDFL; PD or Fair useLimited collection of “fair use” logos
Great resource you can use for free
Embed information into your web pages BBC
Use images to illustrate yours content EU Observer
Online and offline Wikipedia for Schools CD
Intranet wiki Multinational company, suggestion scheme
How can you use it?
EU Observer + BBC Wildlife Finder
Facebook, Iphone App + Wikipedia Societies
• Attribution (esp images) can work for you• Do your clients have unused archives?• Low cost, currently unused?• Build positive image among Wikipedia
community• Raise profile with specialist interest groups• Imagine having your client's name on the
Front Page of the world's fifth website?
Contributions can be ‘soft advertising’
Does sharing work?
2008 Share contentGerman State Archiveputs 82,500 low resimages on WikimediaCommons
2008 Share contentMuseum of the TropicsAmsterdam – 45,000images on Maroon &their culture
Summer ‘10 - Get involvedBackStage Pass British MuseumHosts expert tour day for Wikimediansto encourage cooperation &collaboration on pages
2010 Share contentNew images from thesalvage of the MaryRose
Summer ‘10 – Hoxne ChallengeMuseum team work together toedit Hoxne Hoard Wikipediaarticle with aim to meetexacting quality standards
June 2010 – Wikipedian inResidence @ British Museum
Projects Wikipedia have been involved in
Success for the BundesarchivWebsite traffic doubledPrint sales increased1000+ corrections in metadataPermanent link backs to archiveIncrease search engine stickiness
Success for WikimediaAt the time, the single largest image donation to Wikipedia15000 images in use on 42000 articles.
Large Donation Case Study – Bundesarchiv
How did those involved benefit educationally?
Sharing Content Bringing ‘unseen’ images to the public
Training ‘thecurators’ tolead teamsto work onWikipedia
Writing descriptivetext – criticalanalysis, withevidence-basedsources
Providinglinks back tooriginal site
Following anarticle qualitystandards guide tobring best possibleinfo to public
Encouraging an interestand understanding of ourshared cultural heritage
What could you do?
Donate content – documents, pictures or your archivesLet us train you in Best PracticeYou Train your supporters, community, your staffYour content acts as a shop window
What about community benefit?
Rapid growth for developing world content
Can we get our own local communities to contribute?
Critical thinkingBest ‘research’ practiceOnline collaboration + IT skillsBuilds e-volunteer communityValues previously undervalued community
Sharing the learning experience
Build understanding for Exams
Get classes involved with cool projects around globe
Do the basics – improve pages on Wikipedia
Critical thinkingBest ‘research’ practiceOnline collaboration + IT skillsBuilds e-volunteer community
Teaching?
Develop material about your local area with local groups
Work on articles about your area, your community – the interests or hobbies of you or your staffWork with local GLAMs
Wikimedia UK outreach has only just begun
Follow the rules & all will go well
People of Bristol – WMUK wants you + your content
Thank you for listeningQuestions?
Contact: Steve.Virgin@Wikimedia.org.uk or Steve@MediaFocusUK.comFollow on Twitter: @BarkingBirdy @MediaFocusUK @WikimediaUKFollow on Facebook: Media Focus UK or Wikimedia UKFollow on Linked In: Steve Virgin
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