Business Etiquette around the World

Globalization is one of the best and fastest ways of growing your business, but

it comes with certain challenges.

Cultural differences result in different sets of business etiquette and ethical practices from

country to country.

Respecting and adopting these

practices can lead to your business's success globally.

There is an ongoing debate over whether businesses should adapt to the local environment or if there should be a standard set of principles for

business etiquette around the world.

Globalization, social media and technology, along with factors like environmental issues and political conflicts, continue to influence business

trends across the world.

The appropriate etiquette for business varies greatly from place to place and must be considered before entering into global markets.

I have compiled a few of the most important business etiquette tips for many of the popular regions for global business in the below sections.

Business in Europe

Although European countries are located close to each other and have common practices, it is important to know that their

business cultures have many differences.

Note: Image Credit

Here are some useful tips to keep in mind:

1 Germans do not like sudden changes in business plans, even if

it will improve the outcome.

2Negotiations and team work are highly valued in Denmark.

3 In France, speaking in French is appreciated as it a highly

valued part of their national identity.

4In Spain, people place an emphasis on their social life, rather

than their professional life.

5In the Czech Republic, do not schedule a meeting for Friday

afternoon or during August. Many Czechs leave town for the weekend after lunch on Fridays and many businesses are closed

during August.

Business in Africa

Africa has a strong presence on the map and you may have an African business trip in your future.

Note: Image Credit

1When entering a social function, shake hands with the person to your right and then continue around the room going from right to left. Say good-bye to each person individually when leaving.

2In the countries with colonial pasts, European etiquette is

socially acceptable. For example, English manners in Kenya and Nigeria and Dutch manners in various parts of South Africa.

3Soft handshakes are common across Africa. In countries like

Kenya and South Africa, with postcolonial populations, you will see European-style handshakes. In Muslim countries, such as

Morocco, men may hold handshakes so long that they become handholds.

Business in Asia

Unlike Westerners, Asians place importance on the group rather than the individual. In general, they conduct business, make

decisions and socialize as a group. Note: Image Credit

1Handshakes are a common greeting and are accompanied by a

nod or bow.

2Business cards with both your native language and the language

of the Asian country you are doing business in are recommended. Always include your title on the card.

3Business cards are offered with both hands grasped between

thumb and forefingers.

4This culture respects personal space, so avoid back patting,

putting an arm around someone's shoulders and hugs.

Business in the Middle East

People in the Middle East prefer to do business in person, with someone they trust. Relationships and mutual trust are

necessary for any successful business interaction.

Note: Image Credit

1It is important to have a contact in the Middle East who can

make introductions for you.

2Face-to-face meetings are preferred.

3When entering a meeting, general introductions will begin with a

handshake.

4Greet each of your Middle Eastern counterparts individually.

5The Middle East is known for its lavish generosity.

Business in the United States

American are known for their friendliness and informality. People usually do not wait to be introduced, they will begin speaking with

strangers in a group or when seated next to each other at an event or show. Note: Image Credit

1In business, American greetings are usually informal.

2Stand while being introduced.

3Firm-grip handshakes are expected.

4Maintain eye contact when shaking someone's hand.

5Americans are very direct when communicating.

Conclusion There are many factors that must be considered in order to successfully conduct business in a marketplace foreign from your own. Learning the language and translating or localizing your products or services for your target audience is an important step but so is understanding the customs and etiquette of that market. There is no standard of business etiquette around the world. Each market and region must be individually researched to understand the proper way to conduct yourself socially and professionally. Being well-prepared before you travel to a location to conduct business will show your dedication to doing business in the region and will help improve your chances of being successful.

Translation and Localization Resources

You may gain further insights into global e-business, global SEO, website translation and country specific cultural facts and related topics by reviewing some previous blogs written by

Website Translation Tips and Best Practices by Country SeriesLanguage Translation Resources

Translation Portal and Localization Tools10 Tips for Website Localization

Global SEO: 4 Top FactorsSocial Media Localization

Doing Business via the WWW in ChinaCreating Culturally Customized Content for Website Translation

Please feel free to contact GPI at info@globalizationpartners.com with any questions about

our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary

Translation Quote for your projects as well.

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