Business and social media

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BUSINESS AND SOCIAL MEDIA

Yinka Olaitowww.yinkaolaito.com

‘BUSINESS IS NOT PERSONAL’

THE GOD FATHER WAS WRONG

“No longer is it enough to make and sell and then expect the world to beat a path to your door. Today, sellers have to reach out to their Customers, and they have to do so in ways that may be unfamiliar and even uncomfortable for them.” –Steve e Heimoff, blogger and write

THE CHANGE

THE CHANGE

A new generation of customers has a deep resistance to telephone-based customer service"

IT IS TIME TO START FISHING IN THE RIGHT WATER

THE FUTURE OF BUSINESS

While the past decade ushered in new challenges that companies are scrambling to let their head around, the next decade will require that businesses make large scale changes to the way they operate.

THE FUTURE OF BUSINESS

Sparkling dialogue and not broadcasting monologue

THE FUTURE OF BUSINESS

Promotion of greater engagement

BECAUSE INTERACTION HAS MOVED TO...

People’s pocket

IF YOUR BRAND REPUTATION MATTERS...

Consumers are turning to the internet

AND YOU WANT TO SELL RIGHT IMPRESSION

THEN YOU MUST...

Gain eye balls

AND YOU NEED TO....

Listen

AS WELL AS...

Connect

CONSIDER ALSO...

Building relationships for rainy days

HOW AM I SURE?Facebook: -Created Feb, 2004 by Mark Zukerberg

- The most visited site in the world - over 400million users - 50% log on daily -35million users post contents daily -More than 60millions updates per day -Over 3billion photo updates per month -Over 5 Billion links, website, notes exchange -Over 3.5 billion events created monthly -More than 1.5 million local businesses have pages -Average user has 130 friends -More than 70 translations available on the site -Over 100 Million users use mobile phones -Over 200 GSM operators line in 60 countries

Source: Facebook

HOW AM I SURE?YOUTUBE: Created in 2005

Times magazine ‘invention of the year 2006’ Average of 200,000,000 users 14.8 billion videos viewed in January 2009 101 videos watched per person in Jan; 2009 78% of internet users have visited the site Use to tell brand’s stories Can be used for brand positioning Product demo, brand engagement Social marketing and brand education

HOW AM I SURE?

Twitter : created in 2006 as a micro-blogging platform

106 million registered users (Chirp Conference) Growing by 300,000 new users per day (Smash Summit

Average of 12million tweet per day (Jan; 2009) use to communicate with audience in real time It has direct connection btw market and brands A mobile platform for a mobile world Offers a peep into collective psyche Abandonment rate is high.

HOW AM I SURE?

LinkedIn: over 100 Million members ( professionals)

Has professionals from 170 countries a platform to get professional views on any idea. Use for professional networking

HOW AM I SURE?B

BLOGS: dates back to 90s, became pronounced in 2000 Over 200.000.000 indexed by Technorati since 2002 An average of 346.000.000 people read blog globally An average of One Million blog posts per day 77% of active internet users read blogs 59% of bloggers have being blogging for 2years

THE IMPLICATION

People are talking, active while you are sleeping

MY QUESTION?

Is it our turn to be left behind?

MY OPINION

Stop using internet as a displaying mirror

MY OPINION

Adopt or Perish

DOES SOCIALMEDIA HAVE ROI?

ROI materials

GETTING STARTED

Know, have a policy

GETTING STARTED

Seek expert opinion

GETTING STARTED

Listen and expand your horizon

GETTING STARTED

Establish a presence and make contribution

GETTING STARTED

Engage the audience, focus on area you can measure effectiveness

THANK YOU

CONVERSATION CONTINUES

Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoTel: 234 7029778785