Building Trust In The Sharing Economy Though Online Identity Verification

Building Trust in the Sharing Economy.

Nadav Benedek, CEO, I Am Real

Jan 2015

“Our distrust is

very expensive.”

- Ralph Waldo Emerson

Prof. Ron BekkermanRonen Meiri, Ph.D. Prof. Saharon Rosset

World Leading Data Scientists

Shmulik Primes

Founder, CTO

Nadav Benedek

Founder, CEO

Management

Social Networks as market changer only in past few years

Willingness to share growing exponentially (Zuckerberg Law of Sharing)

Evolving Machine Learning and Social Network Analysis

P2P / Sharing economy exploding

Everyone is sharing.

Few trust who they share with.

CUSTOMER

Lack of credibility in the site reduces frequency and engagement on site

Increased frequency on site

Lack of user authentication encourages scams, fraud and other criminal behavior

Decreased risk of malpractice and “stranger danger”

Increased legal risk from malpractice Decreased legal risk

Increased risk of PR disaster Decreased risk of negative PR

Current Dangers Future Benefit

USER

Reduces engagement between users Increased engagement between users

Reduces site credibility Increased site credibility

Fear of online scams, identity theft and other criminal behaviour prevalent

Reduced fear of online scams, identity theft and other criminal behavior

Dangers and benefits of building trust through user

verification

Sharing Economy

Online Lending

Payments Shopping

ReviewsForums Hospitality

Bitcoin

Verticals

TechnologyAssesmentTrainingMarketing

User Flow Example– AirBnB

User logs in via Social Connect. AirBnB passes user

details to I Am Real

Social Connect

I Am Real returns authentication score

between 0-100 to AirBnB

AuthenticationResult

AirBnB may choose to show end user their

and other users Authentication Score

Your Score!

Data analysis of user profile

Authentication Process

User lands on the AirBnB website

Website Visit

Video Validation

Nadav Benedek, CEO

“The trust of the

innocent is the liar's

most useful tool.”

- Stephen King