Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave Micah Orloff April 17, 2008 For audio call Toll Free 1 - 888-886-3951 and use PIN/code.
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Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave
Micah OrloffApril 17, 2008
For audio call Toll Free 1-888-886-3951
and use PIN/code 657702
Housekeeping
• Maximize your CCC Confer window.• Mute your phone (*6) if you have visitors or noise in your office.• Please note phone audio may be in presenter-only mode.• Ask questions over the phone when the presenter prompts. • Ask questions throughout presentation via the chat window.• Turn on or off Closed Captioning by clicking on the icon.• Save the presentation or chat by clicking on the icon.
Online Social Networking
• Overview
• Why should we care?
• Uses in Higher Ed
• Challenges/Concerns
• Uses within @ONE
What is a Social Network?• Social structure made of nodes (people, orgs)
tied (linked) by common interests, values, activities, friends, organizations
ties
Social Network Media: Traditional
phonephone E-mail Physical Discussion Boards
Limited Built-in Mechanisms
Social Network Media:As Related to Web 2.0
• Debate on definition – Web 2.0 refers to the improvements of the way the web is use
• Key principles of web 2.0 applications:• Web as a platform• Collaborative/participatory nature• Ease of learning curve by end-users
Blogs Folksonomies Virtual/Online Communities
RSS Video
Social Network Media:As Related to Web 2.0
• Fusion of words: web log
• Uses• Commentary• Deliver news• Personal diaries
• Interactive through commenting
• Approx. 113 million blogs†
Blogs
† Source: http://www.technorati.com, April 2008
Social Network Media:As Related to Web 2.0
• Fusion of Folk + Taxonomy(indexing system of the people)
• Tags – keywords
• Characteristics• Non-binary• Non-hierarchical – tag cloud
Folksonomies
Wisdom of the Crowds
Image Source: http://elearning.surf.nl/docs/e-learning/bierens_web20.jpg
Social Network Media:As Related to Web 2.0
• Real Simple Syndicate
• Pulls data from web
RSS
News
Blogs
Investments
News
Blogs
Investments
Traditional RSS
Social Network Media:As Related to Web 2.0
• Video sharing – upload personal video to web
• Allows interactive commentary, consumer rating systems
• Highly popular due to free access, ease of learning curve
Video
Social Network Media:As Related to Web 2.0
• Internet- based social networks
• Motivations• Anticipated reciprocity• Increased recognition• Sense of efficacy †
• Sense of community ‡
• Examples• Wikipedia• Slashdot• Chocolatelabs.com
Virtual/Online Communities
‡ Smith, M. "Voices from the WELL: The Logic of the Virtual Commons" UCLA Department of Sociology. † Kollock, P. 1999. "The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace," in Communities in Cyberspace.
Social Network Media:As a Web 2.0 Service
Social Networking Services
Blogs Folksonomies Virtual/Online Communities
RSS Video
Why Should We Care?• Social networking services are growing rapidly
• Myspace – 200 million users, 230,000 registrations/day• Facebook – grew 89% over last year†, 60th to 7th most viewed‡
• Prospective students receptive to these technologies• 2006 Study (n=1000) college-bound juniors
– 89% have created or would create a college web-site profile
– 63% would read a blog posted by a faculty member
• 2006 Pew/Internet Study (n=935) ages 12-17– 55% have profiles, 55% have used social networking sites
– 48% visit daily, 26% once a day, 22% multiple times/day
† Source: http://www.comscore.com/press/release.asp?press=1519, September 2007
‡ Source: http://www.alexa.com/data/details/traffic_details?q=facebook&url=http://www.facebook.com/ Source: http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf
Uses in Higher Education• Marketing• Teaching and Learning• Fostering Community
Uses in Higher Education:Marketing
• Institutional-level• Mars Hill College (N.C) uses Myspace, Facebook to recruit• MiraCosta (Oceanside, CA)
• Program-level• Univ. of Florida used Facebook to promote new grad
programs to undergrads
• Department Course-level• Advertise course offering through sites, survey registrants
Viral Marketing
Uses in Higher Education:Teaching and Learning
• History profiles/groups: example Napoleon Bonaparte
• Univ. of Edinburgh has developed a Web 2.0 strategic plan• Social tagging/bookmarking services
– Use blogs/RSS feed rather than traditional e-delivery means– Create collaborative reading lists– Information resource base for projects
• Courses• Standford offers Create Engaging Web Applications Using
Metrics and Learning on Facebook – 80 students 20 Mil Installs• Rochester Institute of Technology - Social Computing
• Personal Web 2.0 Application: Job Listings
Social Networking:Challenges/Concerns
• Commercial options are not a public service
• Information Security Risks
• Digital Copyright infringement
• Acceptable Use Policies
• Negative effects on student performance
Social Networking:Challenges/Concerns
• Technology adoption cycle
• Lack of integration with existing tools
• Learners changing expectations
• Institutional change on technology commitments
Source: McGee, P. & Diaz, V. Wikis and Podcasts and Blogs! Oh, My! Educause Review. http://www.educause.edu/apps/er/erm07/erm0751.asp?bhcp=1, September 2007
Social Networking:@ONE Plans
• Use social networking service in an effort to form Communities of Interests (CoIs)
• Incorporate other Web 2.0 technologies including blogs, RSS, Wiki, photo/video
• Outcomes:• Foster community among CCC Faculty and Staff• Enhanced professional development• Enhanced teaching and learning
Additional Resources
• Social Networking in Plain English• Wikis in Plain English• Social Bookmarking in Plain English• RSS in Plain English• Howard Rheingold’s Participatory Media Literacy Wiki• Study on SNS Users – by Eszter Hargittai
The Machine is Us/ing Us.
Upcoming/Archived Seminars
Building Community Online Part 2:Blogging for Fun and Learning
Building Community Online Part 3:Wikis for Collaborative Knowledge
For upcoming desktop seminars and links to recently archived seminars, check the @ONE Web site at:
http://www.cccone.org/seminars/index.php
Q & A
Thanks for Attending
For information on @ONE’s trainings go to:
http://www.cccone.org/index.php
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