Building Author Platforms
Post on 01-Nov-2014
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Building Author Platforms
Presented by @Pubsoft
Who is this presentation for?
Trade publishers managing multiple authors
Literary agents Marketing agencies Niche content providers Authors looking to build platforms
What is a platform?
Simply put, your most loyal readers People who will purchase your work Your “tribe”
A platform is…
Simply put, your most loyal readers People who will purchase your work Your “tribe”
A platform is…
Simply put, your most loyal readers People who will purchase your work Your “tribe”
A platform is…
What are “tribes”?
“What tribes are is a very simple concept that goes back 50 million years.
It’s about leading and connecting people and ideas. And it’s something that people have wanted forever.” – Seth Godin
How do I build my platform?
Use the right tools Understand the target
market Awareness & Communication Engagement
Use the right tools Direct traffic to your site Capture customer insights at point of
sale Website and social branding
Use the right tools Direct traffic to your site Capture customer insights at point of
sale Website and social branding
Use the right tools Direct traffic to your site Capture customer insights at sale
point Website and social branding
Use four major segmentation variables geographic demographic Psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Use four major segmentation variables geographic demographic psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Use four major segmentation variables geographic demographic psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Use four major segmentation variables geographic demographic psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Use four major segmentation variables geographic demographic psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Use four major segmentation variables geographic demographic psychographic behavioristic
Use data to drive decision making Popularity of cover art Determine locations for book events
Understand the target market
Awareness & Communication
Ask yourself…
Through how many different channels
and touchpoints can people find the work?
Where do the breadcrumbs lead?
For awareness & communication
You need…
Author landing pages Book landing pages Ability to preview works Multiple distribution channels Social media sharing Traditional marketing & PR
campaigns driving traffic
EngagementFind active social channels using
consumer insightsEngage and interact across social
channelsUse customer insights to incite buzzPlan live events offlineUse costumer insights to refine
strategy
For building a platform
You need…
Visit our site to schedule a demo with Pubsoft
today
Digital publishing solutions for the new generation of publishers.
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