Building an effective mobile strategy - SJSU Oct 2014

© 2014 IBM Corporation@CagedEther

Building an effective mobile strategyDaryl Pereira

© 2014 IBM Corporation2 @CagedEther

Mobile Adoption Shows NO Signs of Decline

5.6 Billion

Personal Devices Sold

1 TrillionConnected

Devices

41% CAGR Wearable Wireless Devices

2013 2014 2015

© 2014 IBM Corporation3 @CagedEther

What we want is changing

71% of 16-24 year-olds want a wearable device

© 2014 IBM Corporation4 @CagedEther

Mobile Is Changing Industries

Mobile banking transactions grew at

138% CAGR

from 0.3B in 2008 to 9.4B in 2012

25% of all online search for travel comes from a mobile device

1/3 of citizens access federal government website by logging in from phones or tablets

© 2014 IBM Corporation5 @CagedEther

Mobile Is Changing How We Work

62% use devices for work related email

47% use devices to read and write docs

41% use devices to access work related apps

© 2014 IBM Corporation6 @CagedEther

What does it take to build a mobile app?

Devices Wireless Internet Firewall Server Database

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Sales/MarketingA

Customer SupportB

ManufacturingC

The case study

© 2014 IBM Corporation8 @CagedEther

Mobile trends transforming business and IT

© 2014 IBM Corporation9 @CagedEther

These Trends Bring Business and IT Challenges

Business & IT Changes

Clients operate in a “multi-screen” world

New process and business designs required for transformation opportunities

Rapid and disruptive innovation shortening time to value requirements

© 2014 IBM Corporation10 @CagedEther

These Trends Bring Business and IT Challenges

Privacy & Security

Protection of privacy and confidential information

Policies for client-owned smartphones and tablets

Visibility, security and management of mobile platform requirements

© 2014 IBM Corporation11 @CagedEther

These Trends Bring Business and IT Challenges

Integration

Developing apps that integrate with information across the enterprise

Infrastructure complexity from multiple device platforms

Unique mobile requirements for employees/workers

© 2014 IBM Corporation12 @CagedEther

BYOD: transforming the workplace

© 2014 IBM Corporation13 @CagedEther

BYOD – what does it bring?

© 2014 IBM Corporation14 @CagedEther

BYOD challenges

© 2014 IBM Corporation15 @CagedEther

The four corners of a successful BYOD program

© 2014 IBM Corporation16 @CagedEther

Sales/MarketingA

Customer SupportB

ManufacturingC

The case study