Build Member Engagement in Your Chapter

Post on 18-Nov-2014

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Members who engage renew at higher levels and post higher Net Promoter Scores which predict willingness to promote the association (think member recruitment). This webinar focuses on how an association chapter can build member engagement.

Transcript

Build Member Engagement in Your Chapter:

A Chapter Leaders Webinar

Engagement

RetentionStrong Net Promoter

Score

New Member

CONSUMING (viewing, reading,

attending)

PROMOTING (liking, sharing, recommending)

CREATING (contributing, commenting,

survey respondent)

SERVING (volunteer in

non-governing role)

GOVERNING (volunteer in a leadership role)

Welcome

Hit one of your members hot buttons!

1.An Answer

1.An Answer2.A Person

1.An Answer2.A Person3.A Purpose

What’s your opening question?

Welcome

Connect

1.Person

1.Person2.Activity

1.Person2.Activity3.Resource

How can you create a check point?

Welcome

Connect

Engage

Name 5 tasks or activities a member could easily do

to get involved.

Questions …

Peggy M. Hoffman, CAEMariner Management & Marketingphoffman@marinermanagement.com301.725.2508

Connect with me on-line:Twitter: @peggyhoffmanLinkedIn: Peggy Hoffman

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