Build a T.E.A.M. Employee Referral Program

FROM WHO DO YOU KNOW TO HERE’S WHO YOU

KNOW...

OH ISH...WHO DO I KNOW???

I’LL CALL YOU MAYBE

#REFERALCRICKETS

PLEEEASE

WHAT RECRUITERS WANT

FUZZY NETWORK

SORRY

#REFERRAL BACON

FRUSTRATED

#REFERRAL CREEPY

DUDE! CHILL!

REFERRAL ZOMBIE

OUT. OF. OFFICE.

THE HEAVY LIFTING

HERE’S WHO YOU KNOW

HOW DOES THIS WORK?

1. START CONNECTING

2. GRAPH THE NETWORK AND START MAPPING

125 EMPLOYEES MAPPED

2,775 at Targeted Companies

52,570 Total Leads in Network

10,980 Executives

5,330 Engineers

TOP 10 Targets1) Cisco (1,138)2) Adobe (605)3) Intel (599)4) Avid (404)5) Qualcomm (351)6) Samsung (306)7) Harmonic (268)8) Broadcom (228)9) NVIDIA (144)10) Netflix (129)

3. INTRODUCE THEIR REFERRAL NETWORK

NAME NAMES

4. ENDORSEMENT CAMPAIGN

WHAT DO YOU THINK OF THEM?

HOW DO YOU KNOW THEM?

HOW CAN WE CONNECT WITH THEM?

“I know him personally as well as professionally and he would be an outstanding resource for Dolby if we need a very high level EMC engineer/researcher.”

“I have had the good fortune of working for some outstanding Engineering Managers in my career, and he is right at the top of the list.”

“an outstanding analog engineer...he gets my most enthusiastic recommendation if we need an analog engineer.”

“I have observed that he does rub some people the wrong way. If he interacts with a similar personality who does not see a particular issue the same way, sparks may fly.”

WHAT FEEDBACK ARE WE GETTING

5. MANAGE YOUR PIPELINES

QUALIFIED

INTERESTED

AVAILABLE

IMPORTANT INSIGHTS

Employees want multiple options for introductions

Must commit to doing heavy lifting

We need to direct source our employee networks, instead of a referral “post and pray” approach

Centralizing and mapping the employee network is dirty workThe network relationships of your employee base is likely to be weaker than you think

Targets (person or company) that have an overlapping set of connections are a sought after sweet spotKeep the endorsement campaign simple (brief but meaningful feedback)

Craig CampbellDirector of Global RecruitingDolby Laboratorieshttp://www.LinkedIn.com/in/CraigCampbellTwitter: @craigcampbellTwitter: @cxconcierge

Sean RehderWorkforce Program DeveloperCRM Connectionshttp://www.LinkedIn.com/in/SeanRehder

SPEAKERS