Budgeting for Technology and Social Media in 2014

• 1. BUDGETING FOR TECHNOLOGY & SOCIAL MEDIA IN 2014 Presented by Ed Swiderski LEGACY MARKETING PARTNERS

2. 2. CHANNEL DEVELOPMENT 3. 3. CONTENT CREATIONCommunity management 4. ESTABLISHING AN EDITORIAL CALENDER CONTENT UPLOAD OUTREACH/ ENGAGEMENT Retweets, Follows, and Likes > shaking hands and kissing babies INFLUENCER TARGETING TOOL CONFIGURATION Test/Pilot 5. Thank You CONTACT INFO Ed.swiderski@legacymp.com