Brussels 10-10-07 Creative Hot Spots & Innovative Projects Rob Dieleman, CEO AXIS bv.

Brussels 10-10-07

Creative Hot Spots & Innovative Projects

Rob Dieleman, CEO AXIS bv

Why did Axis move to the Roombeek district recently?

Rob Dieleman

• artist (video art, painting, scenography)• teacher and videographer at the University of Twente

• videographer for several Dutch broadcasters

• founder en CEO AXIS (estd. 1990)– marketing communication– e-learning– product development, R&D– 35 employees– Enschede, Amsterdam– www.axis.nl

Creative Hot Spots in Twente

creative hot spots Twente

Media Art Center

Roombeek

Campus +

Kennispark

Hart van Zuid

Creative Hot Spots in Twente• creative people and companies• open, tolerant, diverse• challenging, inspiring, fun• closely connected to the University, Saxion Hogescholen, Art Academy (AKI) & the Regional Community College (ROC)

Goals creative hot spots

• co-development• cross-over fertilization• creating new products & services

• new business development• new jobs

Example projects (Axis)

• Digimap• MedGame• Guardian Angel

Digimap

• an interactive web-based toolset to visualize and calculate future scenarios for business parks

• a true multi-discipline project– AXIS: concept, IT (XML, Flash, mySQL), graphic user interface design

– ReLion: 3D modeling, 3D engine– B-SIM: simulation, mathematical modeling– University of Twente & City of Enschede: GIS– ITC: cartography– ISFM Ahlen Germany: Site&Facility Management

Digimap

• partners worked closely together in one location during the project

• new and promising connections were made

• ideas for new projects emerged• status Digimap:

– several Digimap pilot cases have been carried out

– a Digimap company is in the making– Digimap is still developing

MedGame

• product: – a webbased ‘adventure’ game: a simulated hospital ‘Dinkelstaete’

– students will play the role of manager and have to solve planning issues

• goal: – raising awareness about planning processes in hospitals

– identifying performance indicators and parameters

– better planning, optimizing planning processes

• target group: – hospital employees

MedGame: a multi-disciplinary project

• concept:– B-SIM bv, Axis

• content– B-SIM, Medisch Spectrum Twente (hospital)

• simulation & mathematical modeling: B-Sim

• programming: B-lex bv, Axis, ReLion• media production: Axis

myGuardianAngel

• health managing system, digital sporting coach• concept

– Axis

• content– NOC*NSF, Marty ten Cate, Atletiek Unie– University of Twente (UT), ‘t Roessingh (rehabillitation institute)

• simulation & modelling: B-Sim, Axis• programming: Thales, Axis, Basiliscus• media production: Axis• IC (chip) design: 3T• Industrial Design: UT, Indes

multi-disciplinary project

• Again most partners work closely together in one location during the project

• new and promising connections were made

• new ideas for projects emerged• status Guardian Angel:

– a first version of the GA is being made:• VR Running Coach

– a Guardian Angel company is in the making

Conclusions

• creative hot spots like the Media Art Center really help to conceive and carry out this kind of innovative and multi-disciplinary projects

• it makes it easier for companies (like AXIS) to conceive ideas en to carry them out relatively fast and cost-effective

• that’s why Axis recently moved to the Roombeek district in Enschede