British dietetic conference london 2013
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Copyright © 2013 Exercise Works!
the use of social media to promote your professional business
Ann GatesFounder of Exercise Works!
Copyright © 2013 Exercise Works!http://www.cdc.gov/socialmedia/Tools/guidelines/ http://www.rcgp.org.uk/social-media
why social media in health?
Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
Facebook.com
Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
Twitter.com
Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
YouTube.com
Copyright © 2013 Exercise Works!
why social media for dieticians?
increase the timely spread and potential impact of health and safety information
to sell ‘you’ and your expertise
Source: http://www.bda.uk.com/news/131011TrustADietitian.html
Copyright © 2013 Exercise Works!
benefits and risks of social media
• establishing wider and
more diverse social and
professional networks• engaging with the public
and colleagues in debates, locally and globally
• facilitating public access to accurate health information
• improving patient access to services
• loss of personal privacy• potential breaches of
confidentiality• online behaviour that
might be perceived as unprofessional, offensive or inappropriate by others
• risks of posts being reported by the media or sent to employers/press
Copyright © 2013 Exercise Works!
10 essential do’s and don’ts
1. Be aware of the image you present online and manage this proactively
2. Recognise that the personal and professional can’t always be separated
3. Engage with the public but be cautious of giving personal advice
4. Respect the privacy of all patients, especially the vulnerable
5. Show your human side, but maintain professional boundaries
6. Contribute your expertise, insights and experience
7. Treat others with consideration, politeness and respect
8. Remember that other people may be watching you (e.g. 12,000 followers!!)
9. Support your colleagues and intervene when necessary
10. Test out innovative ideas, learn from mistakes – and have fun!
Copyright © 2013 Exercise Works!
@exerciseworks tips on social media…..
• be professional at all times• maintain your business
‘image’ and quality• tweet or FB in a timely
fashion• be informative and current• be engaging• ‘tell a story’ that helps
change behaviour• be consistent with
brand/image/business vision• develop zero tolerance to
malpractice
Copyright © 2013 Exercise Works!
social media can influence individuals or millions!
Reproduced by permission of Dr Mike Evans
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social media can leverage audience networks to facilitate information sharing- write a blog!
Source: BMJ Group Blogs - www.blogs.bmj.com
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expands reach to include broader, more diverse audiences
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
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personalize and reinforce health messages that can be more easily tailored or
targeted to particular audiences
Royal College of Physicians. Action on obesity: comprehensive care for all. Report of a working party. London: RCP, 2013.
Copyright © 2013 Exercise Works!
The data show that in places where @Facebook users have more activity-related interests, there is a lower prevalence of obesity and overweight. They reveal how social media data can augment public health surveillance by giving public health researchers access to population-level information that they can't otherwise get.
social media may be a useful research indicator for tracking obesity
http://www.medicalnewstoday.com/articles/259750.php
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facilitate interactive communication, connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
Copyright © 2013 Exercise Works!
facilitate interactive communication, connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
Fancy a game of tennis?
Copyright © 2013 Exercise Works!
facilitate interactive communication, connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
Suns out, fancy a walk?
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empower people to make safer and healthier decisions- get to love info-graphics!
Source:http://www.cdc.gov/won/overview/index.htm
Copyright © 2013 Exercise Works!
you can use social media to worldwide effect!
http://www.youtube.com/watch?v=aUaInS6HIGo
Copyright © 2013 Exercise Works!
This would be so much easier via YouTube
@Twitter or Facebook!
This would be so much easier via YouTube
@Twitter or Facebook! Guess I better
exercise then!
Guess I better
exercise then!
Source: Reproduced via CartoonStock
Copyright © 2013 Exercise Works!
Ann GatesFounder of Exercise Works!
Exercise-Works Ltd
@exerciseworks
exerciseworks
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