Transcript
Bring the Conversation HomeHow Non-Profits Can Use Social Tools to Draw
Activity to their Own Hub
Listen & engage
Focus
Create a hub
Integrate nicely
Rinse, repeat
Focus
Don’t use the spaghetti approach.
Focus
Criteria for Social Tools
• Is my audience there?
• Is it a “shiny object?”
• Do I know how to use it?
• Does it support my goals?
• Can I afford it?
Focus
Choose the right tool for the job.
Focus
How do I know?
• Is the content time-sensitive?
• Consider demographics of your target
• Is it easy for audience to take action?
• Mobile vs non-mobile
• What’s the topic?
Focus
Build a legacy.
Don’t be this guy.
Create a hub
Pull it all together on your hub.
Create a hub
You do have a hub, right?
http://www.bestnonprofit.org
Create a hub
What the hub does• SEO
• Long-term content equity
• Traffic on your own turf
• You control; no surprises
• Analytics
• Monetize opportunity
Create a hub
Widgets
Badges
RSS Feeds
Embed Codes
Link Lists
Teaser ContentSingle Login
Cohesive Branding
Sharing Tools
Cross-Pollination
Integrate nicely
Consistent Messaging• Who are you? Mission & personality...
• Imagery
• Rules of engagement
• Set expectations
• Internal training
• Many voices, one message
Integrate nicely
Listen twice, speak once.
Listen & engage
Free or Cheap Monitoring• Google Alerts
• Twitter search
• Hootsuite or Tweetdeck columns
• Crowdbooster, Buffer, SocialMention, SproutSocial, CustomScoop
• Ask the “big boys” (Radian6 program)
• Join your own community
Listen & engage
Listen & engage
Focus
Create a hub
Integrate nicely
Rinse, repeat
Action Items✓ List your current social
tools
✓ For each, evaluate why you’re using, is it effective
✓What does your hub look like?
✓ Find best tool to bring hub together on your website
✓ Look for integration points
✓ Print picture of all external profiles...are you consistent?
✓ Create a listening dashboard
✓ Daily “gardening” tasks
Presented Nov. 29, 2011for Palmetto Technology Hub
Charleston, SC
Let’s connect!
Rosemary O’NeillPresident, Social Stratahttp://socialstrata.com
Twitter: @rhogroupeeLinkedIn: /rosemaryoneill
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