Bringing the light bulb into the 21 st century by integrating a CPU into the light bulb
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Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Bringing the light bulb into the 21st century by integrating a
CPU into the light bulb Executive Summary
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
The Intelligent Bulb Leadership Team
Mladen Bobev: is the founder and CEO of http://sfconsult.net. His company has provided IT support to Bay Area businesses for 10 years. Over the past 4 years Bobev has also developed a mobile phone controlled iBulb and Door Lock.
Kalin Pashaliev: is a marketing director with experience in channel distribution. He graduated as a journalist from University of Johannesburg and is very enthusiastic about an early launch of the intelligent bulb.
Miroslav Rusenov: worked as a Project Manager and hardware designer at a major telecommunication company in NYC and over the past 4 years has helped develop the smart bulb hardware.
Silvia Petrova: is a java developer and environmental activist who worked as Project Lead at SAP for many years in Palo Alto and will help with the java software development.
Gesualdo Riday: graduated in physics and patent law from UC Berkeley. He enjoys the challenge of building green neighborhoods and can help with the trade mark, certifications and the legal requirements of the smart bulb.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Currently 80% of Energy Used in Lighting is Wasted
• Average households spend $300/year on lighting. • Our smart bulb technology reduces this cost to $60/year.
• Incandescent light bulbs are already banned in many countries
• Fluorescent bulbs contain mercury, create cold artificial lighting, cannot dim, so just 2% of the light bulbs in US are fluorescent.
• If you screw an LED iBulb when you are 25, it will still be around to light your 50th birthday.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
The Intelligent LED Light Bulb Enhances Creativity and Improves Lifestyle• iBulbs sense a mobile phone's presence and dim the
lights On/Off as you walk by with a mobile phone.
• Unlike motion sensors the lighting will stay on even if you read a book or relax for hours.
• iBulbs communicate wirelessly and form an integrated indoor lighting system. Remote controls are not needed.
• Unlike other smart home systems, there is no costly installation involved. Even kids can screw in the iBulb.
• Typically used iBulbs will pay for themselves in 2 years and continue to generate savings there after.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
How the Intelligent Bulb Works
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Why is the iBulb Unique and Not Just Another Trendy Gadget
• It provides management of lighting from any mobile phone and monitoring of power usage from the web.
• Run iPhone community competitions that will select winners such as “Johnson's family has saved 2 trees this month”.
• iBulbs are elegant, easy to use, and work stand alone without a computer just like your ordinary light bulb.
• It allows different light ambience modes: Relax, Reading, Romantic, or Work. There’s also Music Sync mode that pulses and blends different color lighting to the music played
• When it comes to creativity you can chose a bulbs glow that paints your house or office from a palette of colors.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
iBulb has no Competitors yet. Here are the Closest Competitors on the Market
Comparison Plogg Alert me X-10 Smart Bulb
Features Manageability monitoring only Powers On/off devices
Business model Devices sold separately. No business strategy
Subscription basis Devices only Sell with minimal profit. Also profit from the web site subscription.
Security OK OK It is easy to hack into neighbor's house with a universal Remote control.
Password protected
Expandable
Power saving Np Power Saving Software
No power on/off control of the device
No Power Saving Software
Yes
Product maturity Limited production Prototype Mass production Proven convenient working Demo Sample
Additional electrician installation cost
At least USD $500 for seven light fixtures
At least USD $500 for seven light fixtures
At least USD $500 for seven light fixtures
No installation cost
just screw the bulbSupport worldwide standards.
Shucko; 110V; 110V; Works in all countries Works worldwide with 80-240v
First mobile phone controlled light dimming and colors
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
• iBulb’s big brother Unlock All device can control any home-office electric door or car door from a mobile phone.
•When you approach the door, your cell phone will ask for a PIN number to open the door. You may install the software application on as many phones as you like, but you still need to know the PIN number to open the door.
•It can also power ON/Off group of kitchen lights or any home device such as an air conditioner or washing machine at a time when energy cost less.
•It provides countless comfortable solutions.
•Local locksmiths can install it for total of $99The users will be able to check door activity from http://i-fixture.com web site
Unlock your Door with any Mobile Phone. A Product Based on the Same
Technology that will Generate a Second Revenue Stream.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Management & Business
DevelopmentHire legal assistant. Achieve Industrial CE
Certifications. File patent
Register a trade mark
Sales & Marketing Hire Chief of Marketing.Develop and execute marketing strategy. Contact distribution partners. Make advertisement materials. Contact media channels
Research & Development
Hire Java compatibility
developers and Electronic board
designers. Build fix &
troubleshoot bugs.
Director of Manufacture
Negotiate partners for
mass production.
We’re Raising $800,000 to Launch the Company and Hire 15 Professionals
Rent an office. Hire HR, Designer,
Director of Finance Purchase Computers
and equipment.Return of Investment one year
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Intelligent Bulb’s Product Maturity
• We designed the iBulb prototype, that consists of:• Mobile phone software developed in Java compatible• Light bulb hardware with the electronics circuit
boards.• Designed the Power MeterPower Meter Engine that records power
Usage
• Filed provisional patent EFS ID 7581315,number 61332990.
• Registered the Company, designed web site Registered the Company, designed web site http://i-http://i-bulb.combulb.com
• In 9 months we are ready to manufacture the iBulbs.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
iBulb‘s Sales Strategy, Market Positioning and Profit Opportunities• Develop and execute a marketing and exit strategy
with Apple, Nokia, Samsung phone and the Electrical companies.
• It is $29 to manufacture an iBulb and it sells for $69
• There are 41 million new smart phones users every year that would love to replace the 670 million florescent bulbs that are purchased every year in 115 million US households
• With $1.2 With $1.2 millions invested,invested, we can manufacture $25 million bulbs, that will provide over 1 billion of net profit for the first 5 years as this is a small % of the full market potential.
• The iBulb will provide billions of revenues,The iBulb will provide billions of revenues, wwe can e can easily fit the investment strategy with the easily fit the investment strategy with the investment portfolio of your company.investment portfolio of your company.
Mobile Phone Activated LED Light Bulb
For more details call Bobev at (415) 735 - 7654 or E-mail: mbobev@gmail.com
Financial Projections
Intelligent Bulbs Profit and Loss Statement($'000) 2011 2012 2013 2014 2015
Assumptions Unit qty sold (000) 30 200 800 4,000 20,000 Unit price $ 69 $ 69 $ 69 $ 69 $ 69 Unit COS (cost of sales) $ 29 $ 27 $ 25 $ 23 $ 21
Revenue $ 2,070 $ 13,800 $ 55,200 $ 276,000 $1,380,000 Cost of sales $ 870 $ 5,400 $ 20,000 $ 92,000 $ 420,000 Gross Margin $ 1,200 $ 8,400 $ 35,200 $ 184,000 $ 960,000
ExpensesWages $ 870 $ 1,460 $ 2,560 $ 4,350 $ 7,460 Rent ($4sqft, 100sqft/person) $ 62 $ 106 $ 182 $ 624 $ 1,094 Marketing $ 200 $ 300 $ 400 $ 500 $ 600 Administration $ 40 $ 120 $ 160 $ 200 $ 240 Equipment lease $ 17 $ 21 $ 29 $ 43 $ 67
Total expenses $ 1,189 $ 2,007 $ 3,331 $ 5,717 $ 9,461
Net Profit $ 11 $ 6,393 $ 31,869 $ 178,283 $ 950,539
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