Breast Milk DHA Test Kit - BASF · Breast Milk DHA Test Kit For lactating mothers to find out if their breast milk contains ideal docosahexaenoic acid (DHA) levels ¡ brain developmenDuring
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Breast Milk DHA Test KitFor lactating mothers to find outif their breast milk contains idealdocosahexaenoic acid (DHA) levels
¡ During the first two years of life, the baby’s brain is growing and developing new skills and functions at a rapid rate.¡ At the same time, the baby’s brain accumulates DHA rapidly to
support these developments.¡ Hence, the DHA provided through breastmilk is an important
building block to support this growth and development.¡ Breastmilk DHA mainly comes from mother’s diet, through fish
intake or dietary supplements.¡ As breastmilk DHA tends to decrease during the breastfeeding
period, it is important that mothers maintain their DHA intake.
Mothers know DHA is important for their babies but do they know if they are providing enough?
Birth 1 year oldPregnancy3rd trimester
Sensory Pathways(Vision, Hearing) Language Higher Cognitive Function
Neu
ral c
on
nec
tio
ns
inb
rain
dev
elo
pm
ent6
Source: 1. Brenna et al. (2007); 2. Garg et al. (2017); 3. Kim et al. (2017)
India2
0.2% Italy1
0.35%
USA1
0.17%
Australia1
0.23%
Spain1
0.31%
Japan1
0.99%South Korea3
0.67%
WorldwideAverage 0.32%
0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0.7% 0.8% 0.9% 1%
In many countries worldwide, DHA levelsin mother’s milk are below average
¡ An inroad to build brand for lactating mothers with positive influence on their supplement/infant formula choice. ¡ Chance to engage lactating mothers along critical decision
making points. ¡ Opportunity to innovate and differentiate. ¡ Increase chances of repeat purchase.¡ Answer to consumer’s mentality of “seeing is believing”.
5 reasons brand owners should consider the breast milk DHA test kit:
Introducing the breast milk DHA test kitusing PUFAcoat technology
Choose from the wide range of BASF omega-3s that best suits the needs of lactating mothers.
Product Key benefitsApplication formats
Fish-based oils
Plant-based
Fish-basedpowders
DHA Algal Oil
Dry n-3 DHA 11A
Soft/hard gel Chewable Syrup Powders Gummies
Omega Oil 05:25 TG Gold
Tuna Oil 05:25 PDEO
Pronovapure 150:500 EE/TG
Accelon DHA EE EU
§No fishy taste § Vegetarian§High purity § Powder has outstanding stability and guaranteed freshness
§High absorption §High purity§High concentrate
§Outstanding stability§Guaranteed freshness
§Deodorized §High purity
§High purity §High concentrate
Dry n-3 5:25C/DHA 11D
BREAST MILK DHA TESTWith patented PUFACoat® technology foraccurate results.
Register your sample online. Simply scan the QR code and follow the online instructions to register your sample.
Once your results are ready, you will be informed via the contact information you provided online during the sample registration.
IMPORTANTRead the Instructions for use carefully before proceeding.
This product is not intended to diagnose, treat, cure or prevent any disease. PUFACoat® is a unique technology licensed by Xerion Limited from the University of Adelaide, Australia. PUFACoat® is a registered trademark of the University or Adelaide. Distributed by: BASF® SE
ResultsSample
Test kitSample
1. PUFAcoat technology PUFAcoat stabilizes dried milk
spot during transport to achieve accurate results
Test kit and card packaging design fully customizable
4. Consuming supplement with BASF’s product Opportunity for brand owners to
increase sales of post-natal DHA products
3. Individualized breast milk DHA results & analysis Fully automated backend
system in place Results allow brand owners to
recommend supplementation or build brand
Result page designfully customizable
2. Easy-to-administer self-testing Kit contains pipette Instructions booklet as a reference
point and fully customizable
5. Retesting & monitoring Chance for brand owners
to engage consumers and encourage repeat purchase
We have the set-up available for brand owners to help lactating mothers find out and supplement their breast milk DHA levels
Contact your BASF Sales representative for more information.
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