BREAL IA&AA Web Intelligence Architecture€¦ · Summary • BREAL Information Architecture • BREAL Application Architecture • Web Intelligence Solutions • URLs Inventory •

BREAL IA&AA

Web Intelligence

Architecture

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Summary

• BREAL Information Architecture

• BREAL Application Architecture

• Web Intelligence Solutions

• URLs Inventory

• OBEC

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Summary

• BREAL Information Architecture

• BREAL Application Architecture

• Web Intelligence Solutions

• URLs Inventory

• OBEC

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Before Vienna meeting

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

During Vienna meeting

Raw data layer Convergence layer Statistical layer

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

After Vienna meeting

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Summary

• BREAL Information Architecture

• BREAL Application Architecture

• Web Intelligence Solutions

• URLs Inventory

• OBEC

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Before Vienna meeting

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

During Vienna meeting

Web Intelligence Application architecture

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

After Vienna meeting

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Summary

• BREAL Information Architecture

• BREAL Application Architecture

• Web Intelligence Solutions

• URLs Inventory

• OBEC

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

URLs Inventory Solution

The URLs Inventory represents a database containing URLs for each

enterprise in the target population, where there can be one, many

or zero URLs for a given enterprise.

It might be already available :

• in an SBR

• through another data source

• from a specialized data provider

Alternatively it can be built from scratch by searching for enterprises

via search engines like Bing or Google.

The search results can be used for trying to answer 2 questions:

• Does an enterprise have a website?

• Which URL is most likely to belong to that enterprise?

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

URLs Inventory (Italian workflow with

technological choices)

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

List of names and

ids of enterprises

UrlSearcher File with urls

retrieved from Bing RootJuice

List of URLs UrlScorer R-scripts

URLs Inventory Solution A possible representation using BREAL could be:

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Summary

• BREAL Information Architecture

• BREAL Application Architecture

• Web Intelligence Solutions

• URLs Inventory

• OBEC

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

OBEC Solution

This solution focuses on the extraction of information from an

enterprise URL contained in the prebuilt URL Inventory.

The extracted Online Based Enterprise Characteristics (OBEC)

should answer the following questions:

1) Does the website have any of the following:

• online ordering

• reservations or bookings

2) Does the enterprise use social media ?

3) Does the enterprise use Twitter for a specific purpose ?

• developing the enterprise’s image or market products

• recruitment

• others

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

OBEC Solution

4) Does the enterprise have specific features on the website like:

• description of goods or services, price lists

• possibility for visitors to customise or design online goods or

services

• tracking or status of orders placed

• personalised content in the website for regular/recurrent

visitors

• links or references to the enterprise’s social media profiles

• advertisement of open job positions or online job application

5) Is the enterprise working on upcoming/new phenomena,

specifically related to artificial intelligence (AI) and machine learning

(ML) ?

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

OBEC (Italian workflow with

technological choices)

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Scraped content RootJuice T/D Matrix

generator

List of URLs

Final results Learners

OBEC Solution

A possible representation using BREAL could be:

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)

Thank you for your attention !

Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)