Breakthru 2.0 no video
Post on 01-Nov-2014
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Breakthru 2.0 (?)a exploration of Breakthrough in the web
2.0 age
by erwin huang, vp HKITF
add me @facebook : erwinhuang
is all about transformation..
Education 2.0Education 2.0
NGO 2.0
Media 2.0Edcity 2.0
Publish 2.0
Retail 2.0
Marketing 2.0Church Leaders 2.0
Translation•Kill Less Trees
•Searchable
•Light, read anywhere
•Multimedia
Transformation• Collaborative
Learning
• Learn anywhere
• Liberal Art Education
• Training future Leaders
• vs Training Professional
• Student Centric learning
Teacher Centric Learning•Current
Classrooms:
•Learning 1.0
•Teacher centric
Student Centric
Learning•Future Classroom:
•Student centric
•teacher becomes:
• Mentor
• Problem Solver
• Support
• Tour guide
• Librarian
the fall of Yahoo,moving beyond portals
what does
yahoo offer?
moving beyond portals
the 2.0 Student
it’s all about me
i want This!
i want it Now!!
it want it Free!!
it want to share it with the world!!
ruby and her funny teacher case
Are we doomed?
if they want everything, but everything’s free?
who’s to write anymore?who’s to sell anymore?
who’s more likely..
just my opinion..not represent the view of
the organizer..
Web 2.0Consumer Generated
ContentLong TailNetwork Media/CoummunityFacebook and TwitterMobile
What Works?iTune, largest Music, Game store
What Works?Books
the Kindle Experience
Where is Amazon?
the Kindle Experience..
Bite size snack..
US$0.99 Magic Price Games/Songs/TVShow
US$9.99 books
What Works better?
kkboxHK$49/month
unlimited songs
What Works Better?
Safari Bookstore
US$25/month
unlimited IT Books
Buffet.. all you can eat
What does facebook offer?
•all my friends
•streams and walls
•all my photos
•access anywhere
•events
•page and groups
•a lot of HK people
Re-think..• Immersive User Experience
•Topics driven vs Large and hard to find
•Distributed vs all in one place
•Not here and there, but Everywhere
•Single login into the social communities
• facebook connect
•mobile apps
our 2.0 Response some thoughts..
• Understand the Game
• User Generated Content
• i.e. not top down
• Community effect
• Viral marketing
• Long Tail Approach
• Anytime Anywhere Ubiquitous Computing
• Be In it! Be “In” doing it!
Link the •Fight for Mind Share
•Build Resource Centers
•Facebook or QQ
•Topic based Page/Group (vs org based)
•Resource Support Center
•Build Apps for Mobile
our 2.0 ResponseCall to Action: Be in there! Be “In” doing it!
•Understand before you Condemn
•Fight for Mind Share
•Train 2.0 ready Leaders
•Use Top Technologies, (media is the message
•Know the Game
•Bottoms up approach
•Build Resource/Support Center
Be In there! Be In! the 鄭秀文 love mi Concert way
Build GREAT Mobile ApPBe In it! Be “In” doing it!
Be In it! Be “In” doing it!
thru Social Networking
QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.
2.0 Rethink!
ProcessProductServiceCustomerDeliveryEverything
where isyour Value PropositionRestructure to deploy
Summary
dawn of the Web 2.0 gen
Rethink Value Propositionwhat are u offering
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